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Speaker 1: Welcome to stuff Mom Never told You from how stup

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Speaker 1: works dot com. Hello, and welcome to the podcast. I'm

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Speaker 1: Kristen and I'm Caroline, and today we are talking about

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Speaker 1: women's favorite food, yogurt. I now, uh it's you really

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Speaker 1: can't be a true woman, is what I've learned, Um,

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Speaker 1: if you don't eat yogurt. Yeah. It reminds me of

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Speaker 1: one time I was at Costco and uh, we went

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Speaker 1: to the dairy issle, my husband and I, and you know,

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Speaker 1: I just saw just cases and cases, you know, Costco style,

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Speaker 1: massive cases of yogurt. And I looked at the yogurt

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Speaker 1: and I looked at him, and I was like, I

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Speaker 1: don't know which to choose. You know, they're both a

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Speaker 1: little bit sour and a little bit sweet, if you

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Speaker 1: know what I mean. Boy do I You know what?

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Speaker 1: I went through a period where I was eating, um,

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Speaker 1: at least one cup of yogurt a day, sometimes too,

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Speaker 1: because again I had learned that yogurt was also like

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Speaker 1: the healthiest thing you could put in your body. Looking back,

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Speaker 1: I have to question my decision because it's not like

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Speaker 1: I was eating you know, like plain Greek yogurt with

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Speaker 1: maybe some fruit nuts in it like a forest animal. Um.

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Speaker 1: I was just eating like the super sugary, pink, like

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Speaker 1: unnaturally pink yogurt, the kind that's supposed to trick you

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Speaker 1: into thinking that you're eating dessert when it's actually yogurt. Yeah.

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Speaker 1: I don't think I ever went for like the key

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Speaker 1: Lime Pie Ladies type of yogurt, but um, yeah, just

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Speaker 1: like the hot, pink, fruity kind of stuff. I did

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Speaker 1: have a key Lime Pie kind. I remember distinctly for

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Speaker 1: some reason in high school having yo Play key Lime Pie.

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Speaker 1: And you know what I gotta say, it was not

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Speaker 1: to sound like a yogurt commercial, but it was pretty good.

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Speaker 1: Was it a treat? It was a little bit of

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Speaker 1: a treat, a little sweet treat. Um. And for the record,

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Speaker 1: that Costco story never did happen. That was fiction. To

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Speaker 1: illustrate how much yogurt commercials suggests that women really do

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Speaker 1: want yogurt that more than anything else in our life. Which,

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Speaker 1: speaking again of yo Play, it reminds me of that

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Speaker 1: older yo Play campaign featuring two women eating yo Play

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Speaker 1: yogurt and talking about how it is so so good.

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Speaker 1: This is this is getting a raise good, this is

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Speaker 1: getting cat called good, This is getting cat called when

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Speaker 1: you're not even wearing any makeup? Good? Yeah? I I

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Speaker 1: who are these women? And and who was in charge

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Speaker 1: of that ad campaign that they were like, you know,

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Speaker 1: this is how women talk. I've never met any women

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Speaker 1: in real life, but I imagine if they could talk

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Speaker 1: and express opinions, they would talk like this about yogurt. Also,

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Speaker 1: they would be eating yogurt at wedding. Yeah why okay,

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Speaker 1: Like I get the joke. They're wearing like horrific bridesmaid

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Speaker 1: stresses ha ha funny um, but yeah, who brings Like

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Speaker 1: do you think they just brought cups of yogurt? And

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Speaker 1: do you think they have like a clutch bag that

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Speaker 1: they brought and they like put yogurts in it. Well,

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Speaker 1: they're probably suggesting that women can't even eat the wedding

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Speaker 1: cake because such an indulgence once on lips, forever on

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Speaker 1: the hips. Well do you think? Okay, So then that

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Speaker 1: should probably be a new campaign. We're giving people ideas.

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Speaker 1: We've got like key lime, we've got blueberries, have wedding

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Speaker 1: cake flavor, wedding cake flavor seasoned with tears. There always

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Speaker 1: a bridesmaid. Uh, but at least you have that those

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Speaker 1: yogurt lids that you can lick and then putting a

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Speaker 1: bag somewhere. That was also another weird when I was like,

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Speaker 1: you'll even want to lick it off the lid? Oh yeah, yeah, yeah.

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Speaker 1: Yogurt is so weird and so gendered, and really, from

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Speaker 1: all of the reading we've done, because fair listeners, there's

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Speaker 1: a lot of yogurt literature out there, it seems like

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Speaker 1: it's always sort of historically been connected with this idea

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Speaker 1: of it's the healthier option, and it's gonna help you

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Speaker 1: live longer, and then that overtime or not even really

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Speaker 1: over time, but very quickly actually escalated into and it's

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Speaker 1: going to keep you beautiful. Yes, women eat all of

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Speaker 1: the yogurt. Uh. For my personal yogurt past, though I

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Speaker 1: did grow up in a yogurt eating household. My mom

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Speaker 1: had a yogurt making machine, so she was all about

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Speaker 1: making the natural yogurt. I still eat yogurt almost every day,

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Speaker 1: not to brag. And you are a true woman, you know. Uh.

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Speaker 1: And I've also really enjoyed ever since my then boyfriend

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Speaker 1: and I moved in together, watching him adopt my yogurt

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Speaker 1: habit um. So it's not that I don't enjoy the food.

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Speaker 1: I just I am have always been so mesmerized really

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Speaker 1: by the hyper gendering of yogurt. I mean it's really

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Speaker 1: one of the most gendered foods in the grocery store,

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Speaker 1: like second only maybe two hungry man dinners. Yeah, and

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Speaker 1: I'm trying to think my boyfriend does not eat yogurt,

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Speaker 1: But when I lived with dude roommate, he was a

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Speaker 1: yogurt eater because it's a it's a perfectly healthy and

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Speaker 1: delicious snack, lots of protein, lots of protein, and it's

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Speaker 1: also a cash cow dairy pun intended. It's a seven

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Speaker 1: billion dollar industry in the US alone. Yeah, and it's

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Speaker 1: actually expected to rise to more than nine billion. We

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Speaker 1: hear yogurt fanatics here. What is going on? Well John Stamos,

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Speaker 1: for one, you know, people are like, what are you

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Speaker 1: talking about? Of those Greek yogurt commercials where he appears,

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Speaker 1: and all of the women then like think about how

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Speaker 1: their husbands are completely inadequate next to John Stamos. They're

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Speaker 1: just all these commercials are so loaded with so many messages.

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Speaker 1: Is he holding yogurt or is he yogurt? Maybe a

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Speaker 1: little bit of both, And you know. Um, but if

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Speaker 1: if we're talking about what yogurt is figured, we should

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Speaker 1: be precise about this. The Food and Drug Administration classifies

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Speaker 1: yogurt as quote a food produced by John Stamos Nope

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Speaker 1: by culturing one or more of the optional dairy ingredients,

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Speaker 1: namely cream milk, partially skimmed milk, and skim milk used

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Speaker 1: alone or in combination with a characteristic bacterial culture that

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Speaker 1: contains lactic acid producing bacteria lacto basilist bulgaris and Streptococcus thermophilius.

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Speaker 1: And don't forget the most important part what it's usually

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Speaker 1: made from cow, water buffalo or sheep milk. I only

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Speaker 1: eat the finest water buffalo when when yak milk is

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Speaker 1: not available the water buffalo route, well, you gotta make

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Speaker 1: do sometimes. Um. And the funny thing about the current

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Speaker 1: popularity of yogurt is just how old it is. You

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Speaker 1: know where we treat a lot of these these yogurt

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Speaker 1: innovations like this is some new kind of food that

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Speaker 1: we've come up with. But culinary historians trace it back

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Speaker 1: as far as six thousand b c E. In the

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Speaker 1: Neolithic era when they figure that Central Asian people wisened

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Speaker 1: up and began milking their animals first of all, and

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Speaker 1: then yogurt was probably an accidental discovery because they were like, oh,

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Speaker 1: left the milk out too long. Oh wait, what this

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Speaker 1: is delicious? But see, like I feel like, okay, if

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Speaker 1: I had never been exposed to a yogurt like substance

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Speaker 1: in the milk that I got from my yack soured,

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Speaker 1: I don't know if eating it would be my first thing.

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Speaker 1: But maybe I'm just too like twenty five century jemaphobe. Yeah,

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Speaker 1: I would imagine that the first person who ever taste

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Speaker 1: tested yogurt must have really been the daredevil of the

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Speaker 1: of the troop or the tribe, or the weirdo like

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Speaker 1: what is Jim doing? Uh say, from that soured milk again?

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Speaker 1: But then, do you think? I wonder how quickly then

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Speaker 1: it turned into like cave ladies laughing over yogurt, probably

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Speaker 1: as soon as we could get our hands on it,

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Speaker 1: because you know, you really feel it in your ovaries

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Speaker 1: once you once you make contact with yogurt. I thought

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Speaker 1: this was a pretty cool fact, though, especially since yogurt

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Speaker 1: is so feminine gendered. Genghis Khan and his armies are

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Speaker 1: said to have subsisted on yogurt, which helped spread its

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Speaker 1: popularity across Europe. Like word word of Genghis Khan's yogurt

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Speaker 1: habit was actually some hot gossips and people like, oh, well,

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Speaker 1: if it's good enough for Gegas Genghis, so yogurt went viral.

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Speaker 1: That's manly. Manly yogurt at the time went viral. And

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Speaker 1: I mean it's been used in so many different cultures cuisines.

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Speaker 1: It's featured in Indian, Greek, Lebanese, Turkish, and other Middle

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Speaker 1: Eastern cuisines. And it's popularity here in the United States

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Speaker 1: is thanks to its popularity in particular in the Balkans region. Yeah,

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Speaker 1: and we're we'll get back to the Balkans, because that

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Speaker 1: was a major curveball for me as I was reading

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Speaker 1: through the marketing history of yogurt. But don't worry, dear listeners,

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Speaker 1: we will get back to the Balkans per capita though.

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Speaker 1: Any folks in Sweden or Saudi Arabia listening, you all

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Speaker 1: eat the most and you're probably healthier for it, that's right. Yeah,

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Speaker 1: yogurt is really good for digest in uh things like

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Speaker 1: ib s or you know, just general gastro intestinal issues.

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Speaker 1: It also helps immune function and weight control. It replenishes

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Speaker 1: those natural flora in your digestive track. And I was

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Speaker 1: actually thinking about this UM when I was so super

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Speaker 1: sick for two weeks and was on antibiotics, and you know,

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Speaker 1: antibiotics can really upset your stomach, and I was like, oh,

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Speaker 1: I'm I'm not I'm not lactics intolerant, I'm lactose sensitive slash.

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Speaker 1: You don't want to be around me when I eat terry.

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Speaker 1: But it turns out that I should have just gone

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Speaker 1: ahead and eaten the yogurt, bitten the yogurt bullet, because

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Speaker 1: people with lactose issues can eat it. I had no idea.

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Speaker 1: So I'm learning all sorts of things well. And it's

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Speaker 1: myriad health benefits or something that we in the Western

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Speaker 1: world really started figuring out in the sixteenth century when

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Speaker 1: in fifteen forty two, allegedly Charles the First in France

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Speaker 1: was cured of a vere diarrhea with yogurt. I think

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Speaker 1: it was goat smelk yogurt. And even though the gendering

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Speaker 1: of our yogurt consumption is obviously a construct, it is

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Speaker 1: really good for biologically female bodies. UM. There are studies

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Speaker 1: which have suggested that there are sex differences in yogurt's

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Speaker 1: health benefits since it helps curb vaginal infections and gastro

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Speaker 1: intestinal issues, which women experience way more often than men.

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Speaker 1: Women are twice as likely to be diagnosed with irritable

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Speaker 1: bowel syndrome, and we're three times likelier to experience constipation. Huh,

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Speaker 1: I didn't know these things. I learned that this week

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Speaker 1: thanks to Mom Never told you for video on whether

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Speaker 1: women are too stressed to poop? Are we a little

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Speaker 1: bit okay? So we need to relax meets and oh god,

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Speaker 1: the commercials are right. Relaxed meets and yogurt. Have a

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Speaker 1: laugh with your girlfriend. You know, yo play was right

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Speaker 1: the whole time. It's better than ending the wage gap.

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Speaker 1: It's even better than reproductive rights and some something else

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Speaker 1: that I didn't realize. Uh. You know yogurt is so

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Speaker 1: frequently now considered to be part of like a diet lifestyle.

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Speaker 1: You eat it to be healthy, maybe you eat it

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Speaker 1: to lose weight, so you don't eat the key lime pie. Um.

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Speaker 1: But in a study in the British Journal of Nutritions

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Speaker 1: suggested that probiotics are actually helpful for women's weight loss

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Speaker 1: but not men's. So there's some gendering of of weight

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Speaker 1: loss going in going on, possibly because women's probiotic intake

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Speaker 1: is correlated to a drop in obesity related gut bacteria. Yeah,

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Speaker 1: but researchers cautioned that yogurt bacteria is completely different from

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Speaker 1: our naturally occurring human gut bacteria. So even though Activia

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Speaker 1: might suggest that it will magically make you thin, it

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Speaker 1: will not. Yeah, and that's another thing we'll touch on

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Speaker 1: here in a second, but that's absolutely part of the

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Speaker 1: marketing campaigns for most of these products, right, and even

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Speaker 1: if it's indirect marketing, where with Activitia, for instance, the

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Speaker 1: first thing I think of is Jamie Lee Curtis and

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Speaker 1: thinking about the digestive issues. But one of our sources

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Speaker 1: we were reading noted how print ads for it are

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Speaker 1: just this torso, this very thin, idealized white ladies torso,

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Speaker 1: like washboard ads type of thing. Yeah, that's just without words,

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Speaker 1: just visually advertising you know, the thinness potential in in

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Speaker 1: a little tub a yogurt. But before we get back

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Speaker 1: into the gendering, we're going to back up a little

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Speaker 1: bit and talk about how yogurt even arrived in the

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Speaker 1: United States and from there really achieved the American dream.

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Speaker 1: And I'm not being facetious at all. It's it's kind

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Speaker 1: of an incredible success story. So are you telling me

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Speaker 1: that it like showed up on our shores with a

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Speaker 1: little suitcase and was like looking around for where to

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Speaker 1: live and then finally like built a house and got

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Speaker 1: a family. Yeah. Well, at first it showed up and

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Speaker 1: the Statue of Liberty was like, oh, I'm a lady,

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Speaker 1: come on in. You know, there's the whole poem of

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Speaker 1: like give me your tired, your poor, and your and

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Speaker 1: your yogurt cover. The torch she's holding used to be

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Speaker 1: a spoon. Yeah, yeah, so she's like, come on in,

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Speaker 1: cultured dairy product. So the first bit of the story

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Speaker 1: starts with some science, because, like you said, Caroline, it's

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Speaker 1: always been touted in modern history as a healthy food

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Speaker 1: and that's actually what got it to the United States.

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Speaker 1: So at the turn of the century in Europe, there

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Speaker 1: is a Russian Nobel Prize winning bacteriologist, Elie Metschnikov, who

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Speaker 1: becomes really scientifically obsessed with Bulgarians yogurt habits and the

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Speaker 1: specific thing. Yes, and he really thinks that they're uh,

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Speaker 1: their long longevity what could be attributed to yogurt, because

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Speaker 1: what Matshnikov did was isolate that so called good bacteria

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Speaker 1: in the yogurt that we still eat today, which is

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Speaker 1: one of the reasons why he names one of those

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Speaker 1: bacteria lacto Basilis bulgaricus for Bulgaria. And this really stokes

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Speaker 1: yogurt popularity in Western Europe as a really healthy food. Yeah.

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Speaker 1: And I mean it's no surprise that at a scientist saying, hey,

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Speaker 1: this product, this food helps extend life, and so therefore

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Speaker 1: people would want to buy it and eat it. I mean,

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Speaker 1: we've always been looking for the fountain of youth. That's

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Speaker 1: why I spend too much money. It's before every month.

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Speaker 1: But I mean Matshnikov himself only lived to seventy one.

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Speaker 1: It's not like he lived to a hundred. Yeah, but

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Speaker 1: that was quite a ripe old age for a turn

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Speaker 1: of the century because the life expectancy back then was

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Speaker 1: about half of what it is today. Lord alright, well,

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Speaker 1: I mean okay, then, so maybe Mashnikov was onto something yeah,

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Speaker 1: or at least a tasty snack exactly. Um. And speaking

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Speaker 1: of tasty snacks, that's how the very first yogurt company.

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Speaker 1: The first American yogurt brand came about was because immigrants

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Speaker 1: brought over tasty snacks from their homeland, which included yogurt. Yeah.

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Speaker 1: And in nineteen nine, I mean, not a great year

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Speaker 1: for the stock market, but a fabulous year for cultured

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Speaker 1: dairy we get Armenian immigrants Rose and Sarkas, Columbosian who

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Speaker 1: start America's first yogurt brand, Columbo Yogurt and and over Massachusetts.

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Speaker 1: And and they shortened their last name because people who

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Speaker 1: were already here in the States were like, what is

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Speaker 1: your last name? I can't say all those syllables. Um,

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Speaker 1: But basically, their dairy farm that they had, they were

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Speaker 1: producing way more milk than they could even drink. So

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Speaker 1: they're like, oh, I guess we'll just make yogurt with it.

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Speaker 1: And that that's you know, when life hands your extra milk,

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Speaker 1: you make yogurt, You make yogurt. And and this was,

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Speaker 1: you know, again during a great depression, So it's not

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Speaker 1: like they were trying to strike it rich with their

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Speaker 1: brilliant Columbo Yogurt marketing campaign. They were trying to survive

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Speaker 1: and help their neighbors survive too. And they mostly sold

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Speaker 1: this food to working class Syrian, Lebanese, Greek, and fellow

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Speaker 1: Armenian immigrants, because I mean those were people who would

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Speaker 1: have already been familiar with this product that otherwise would

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Speaker 1: have been much to foreign for people born in the

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Speaker 1: United States. And even though that Columbo yogurt only came

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Speaker 1: in plain flavor, it was popular in the nineteen sixties

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Speaker 1: and became even more popular when they added fruit in

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Speaker 1: nineteen seventy one. But not to get to ahead of ourselves,

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Speaker 1: there's kind of a sad ending Colombo yogurt um by

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Speaker 1: nineteen seventy one when they started adding fruit and people

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Speaker 1: were like, oh, this is even better than it was before.

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Speaker 1: By then, Dannon had become such a major competitor that

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Speaker 1: they ended up selling Columbo yogurt in ninetie, which, through

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Speaker 1: a series of acquisitions, ended up in the hands of

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Speaker 1: General Mills, which shuddered the brand in to focus on

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Speaker 1: yo play. I feel like, you know, play is sort

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Speaker 1: of the the nemphasis in this whole yogurt narrative that

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Speaker 1: we've created big big yogurt, Yeah, big yogurt, this big

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Speaker 1: yogurt scheme. Yeah, Bob Columbo Sian who is what is

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Speaker 1: he the grandson or the son? I thought he was

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Speaker 1: the son. Okay, so the son of our original yogurt makers. Uh.

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Speaker 1: Was quoted as saying it is a big part of

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Speaker 1: my life. It is all of it. Really. Yeah. He

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Speaker 1: was super bummed out when General Mills shut the brand

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Speaker 1: down because he's like, well, that's my family history, all right. Yeah,

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Speaker 1: and I mean but ten, like that's that's more than

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Speaker 1: you can say for a lot of brands that started

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Speaker 1: in the nies. That's yogurt cup half full. Yeah yeah. Um.

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Speaker 1: But since we're talking about big Yogurt, Gannon and yo Play,

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Speaker 1: we gotta get into how that even happened, because how

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Speaker 1: did we go from the is Armenian immigrants making the

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Speaker 1: first commercial yogurt in the United States and selling it

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Speaker 1: really to their friends, and then growing from there all

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Speaker 1: the way to you know, Dannon fruit on the bottom

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Speaker 1: Over that, we gotta hop back in time to nineteen

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Speaker 1: nineteen in Spain. Yeah, that's right. We get this guy,

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Speaker 1: Daniel Carrosso in Spain who opens the world's first industrialized

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Speaker 1: yogurt operation, whose name I presume was dan on A. Yes,

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Speaker 1: it looks like dan on A d A N O

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Speaker 1: N E and it's in Spain that sounds Spanish. Yes,

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Speaker 1: says the American. I minored in Spanish in college, so

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Speaker 1: I should be far surer about this pronunciation than I am.

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Speaker 1: But thankfully in old Carrasso comes over to New York

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Speaker 1: and americanizes the name to Dannon, so you know, white

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Speaker 1: girls like us don't have to sit around wondering whether

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Speaker 1: it's Dennone Dan Dan One, just Dan and but Ino

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Speaker 1: son of Dan and co owner Jan E. Metzker, has

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Speaker 1: what he thinks is a brilliant idea because we're in

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Speaker 1: the thick of World War two and food is being rationed.

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Speaker 1: Meat is hard to come by, and what has a

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Speaker 1: ton of protein in it that isn't meat, answered Tofu,

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Speaker 1: also yogurt. So his idea is to pitch yogurt as

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Speaker 1: a meat substitute. But of course Americans were like, what, no,

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Speaker 1: I don't think so, alright, but this was a bit

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Speaker 1: too radical of an idea for Americans at the time. Sure,

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Speaker 1: I mean, you can't chew yogurt. I get it. You

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Speaker 1: want something satisfying, I mean, just give somebody a raw

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Speaker 1: hide to chew on. If if you've got to have

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Speaker 1: a meat substitute, surely rawhide is available. Okay, I am

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Speaker 1: not living with you during wartime rationing should have ever

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Speaker 1: happened again. Okay, but in a terrific pivot, do you

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Speaker 1: use some corporate speak? Metzker is like, all right, Americans

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Speaker 1: don't want to substitute yogurt for meat. Okay. Five years

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Speaker 1: later he's like, well, one thing that Americans don't really

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Speaker 1: the American palette doesn't appreciate about yogurt is how sour

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Speaker 1: it is a strong taste. But they really love sweets.

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Speaker 1: So he invented fruit on the bottom yogurt. All right, Um,

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Speaker 1: I was never as a child, I I could not

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Speaker 1: eat the fruit on the bottom yogurt. I didn't I

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Speaker 1: didn't like chunks in my yogurt. I I wanted it

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Speaker 1: to be smoothed. So if I was going to eat

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Speaker 1: fruity yogurt, much like when I was a grown per

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Speaker 1: sun out of college, my first job, eating so much

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Speaker 1: yogurt all the time, I just wanted it to be

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Speaker 1: the unnaturally already sweet fruity yogurt. Technically that's Swiss style yogurt.

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00:23:12,480 --> 00:23:16,840
Speaker 1: It's the smoother, sweeter kind of yogurt. Whereas the original

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Speaker 1: fruit on the bottom. They referred to as Sunday Style.

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Speaker 1: I thought was kind of cute because they were trying

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Speaker 1: to pitch it still even back then as a dessert

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Speaker 1: ish kind of treat. Listen, if you promise Caroline Irvin

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00:23:30,760 --> 00:23:36,040
Speaker 1: a Sunday style dessert, their better be chocolate sauce. There

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Speaker 1: could be period. I, as a child, guarantee you. I

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Speaker 1: ate yogurt with chocolate sauce on it, and I guarantee

349
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Speaker 1: you it did not taste very good. Were you just

350
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Speaker 1: in the kitchen like mixing random things together? When you're

351
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Speaker 1: home schooled, you know you have you have some extra

352
00:23:54,720 --> 00:23:59,760
Speaker 1: time on your hands for culinary experience experiments. Um, but

353
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Speaker 1: we honestly cannot emphasize enough how much this fruit on

354
00:24:03,400 --> 00:24:07,679
Speaker 1: the bottom innovation just revolutionized the yogurt industry. This is

355
00:24:07,760 --> 00:24:12,960
Speaker 1: really what allowed it to take off because you still

356
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Speaker 1: have the healthy focus that they could market to mothers

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Speaker 1: who they knew were doing the grocery store shopping. So

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Speaker 1: he even back then, we start to see it being

359
00:24:23,119 --> 00:24:28,440
Speaker 1: marketed at women, but at women at this point for

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Speaker 1: buying for their whole family rather than just themselves and

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Speaker 1: other fellow bridesmaids. I suppose. Um, but now with the

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Speaker 1: sweetness too, they could get kids involved, and by nineteen

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Speaker 1: sixty three they had figured out how to make fro

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00:24:43,320 --> 00:24:46,520
Speaker 1: yo happen, and frow yo for a while was the

365
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Speaker 1: hottest school treat on the block. Yeah. It was like

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Speaker 1: the green juice of the early sixties, right, I mean,

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Speaker 1: there's froyo places popping up on every corner. And there

368
00:24:56,560 --> 00:24:59,359
Speaker 1: were there were reports in the New York Times about

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Speaker 1: how Dannon or Done opened up a fro yo shop

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Speaker 1: UM in like a prominent street in New York. I

371
00:25:11,400 --> 00:25:14,160
Speaker 1: forget which one it is, um in Manhattan, and there

372
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Speaker 1: was a line out the door, and it was essentially

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Speaker 1: just like shutting down all of the surrounding ice cream

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Speaker 1: parlors because Americans were just gaga or froyo. Yeah, there

375
00:25:22,800 --> 00:25:25,719
Speaker 1: was some article that you sent me that even Hoggin

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Speaker 1: DAWs felt compelled to get in on the fro yo

377
00:25:28,560 --> 00:25:33,440
Speaker 1: game because they were they were seeing, you know, people

378
00:25:33,480 --> 00:25:37,080
Speaker 1: across the street lining up outside of Donne. Yeah, and

379
00:25:37,640 --> 00:25:41,440
Speaker 1: we have to attribute a lot of this deeper research

380
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Speaker 1: from of the sixties, seventies, and eighties yogurt trends to

381
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Speaker 1: New York Magazine, which y'all they have been on the

382
00:25:50,600 --> 00:25:55,800
Speaker 1: yogurt beat for decades. You're not She's not kidding. I yeah,

383
00:25:55,960 --> 00:25:58,840
Speaker 1: I was just blown away by the depth of their

384
00:25:58,920 --> 00:26:02,840
Speaker 1: yogurt coverage. Not even joking, um, because once we get

385
00:26:02,880 --> 00:26:05,399
Speaker 1: into the seventies, there's really a lot to talk about,

386
00:26:05,880 --> 00:26:10,200
Speaker 1: because Americans have yogurt fever, especially those who are really

387
00:26:10,280 --> 00:26:13,360
Speaker 1: into the whole health food and fitness crazes going on.

388
00:26:13,800 --> 00:26:17,720
Speaker 1: Yogurt becomes a staple of that. And it's probably when

389
00:26:17,760 --> 00:26:20,440
Speaker 1: my mom bought her yogurt maker. Well sure, I mean,

390
00:26:20,640 --> 00:26:24,680
Speaker 1: but then you see that interesting aspect of how it's tied.

391
00:26:24,960 --> 00:26:27,960
Speaker 1: It becomes even more tied in thanks to like, oh

392
00:26:27,960 --> 00:26:30,919
Speaker 1: it's a health food. Uh, and it's gendered for women.

393
00:26:31,280 --> 00:26:34,440
Speaker 1: And it's also part of like a fashionably thin lifestyle

394
00:26:34,440 --> 00:26:38,080
Speaker 1: because in nineteen two, Vogue recommends it as a diet food.

395
00:26:38,400 --> 00:26:41,840
Speaker 1: So that like Vogue, you know, being the bible of

396
00:26:42,160 --> 00:26:46,000
Speaker 1: fashion lovers, is telling you, now, oh, well, you know,

397
00:26:46,080 --> 00:26:48,920
Speaker 1: here's all of these you know, fashions and body types

398
00:26:48,960 --> 00:26:52,040
Speaker 1: to aspire to. Oh and you know, yogurt is your

399
00:26:52,680 --> 00:26:57,240
Speaker 1: aspirational snack food. Well then five years later, in seven,

400
00:26:58,040 --> 00:27:01,960
Speaker 1: yogurt went mainstream out of you know, the more niche

401
00:27:02,000 --> 00:27:05,960
Speaker 1: health food stores and the pages of Vogue onto our

402
00:27:06,400 --> 00:27:13,200
Speaker 1: televisions with Danen's Yes, Dana Yogurt, Dannon's famous Georgians over

403
00:27:13,280 --> 00:27:16,680
Speaker 1: one hundred AD campaign, which when I was reading about it,

404
00:27:17,080 --> 00:27:20,320
Speaker 1: I scratched my head wondering what it was. But then

405
00:27:20,359 --> 00:27:23,359
Speaker 1: once I saw it, I remembered seeing these commercials on

406
00:27:23,440 --> 00:27:25,600
Speaker 1: TV Land way back in the day because they play

407
00:27:25,760 --> 00:27:30,320
Speaker 1: vintage commercials. So the whole Georgians over one hundred bit

408
00:27:30,440 --> 00:27:33,680
Speaker 1: is what takes us back to the Balkans and the Caucuses,

409
00:27:34,160 --> 00:27:41,680
Speaker 1: because Dannon finds this group of people, these Georgians living

410
00:27:41,680 --> 00:27:44,480
Speaker 1: in the Caucuses, who eat a ton of yogurt. They're

411
00:27:44,480 --> 00:27:47,760
Speaker 1: always eating yogurt, and they have an extremely high life expectancy,

412
00:27:47,800 --> 00:27:49,639
Speaker 1: like a lot of them are living in a triple digits,

413
00:27:49,720 --> 00:27:52,960
Speaker 1: so kind of like a repeat of Matshnikov. Absolutely it's

414
00:27:53,080 --> 00:27:56,200
Speaker 1: Meshnikov all over again, only this time we have TV

415
00:27:57,960 --> 00:28:03,359
Speaker 1: and uh it's just scenes of these very very very

416
00:28:03,480 --> 00:28:08,320
Speaker 1: old villagers like breaking yeah in Georgia, like a very

417
00:28:08,400 --> 00:28:13,640
Speaker 1: unsexy film footage with a voiceover of this this Dannon

418
00:28:13,720 --> 00:28:18,040
Speaker 1: guy going these Georgians need a lot of yogurt, and

419
00:28:18,080 --> 00:28:21,800
Speaker 1: they also live a long time. We're not saying it's

420
00:28:21,840 --> 00:28:26,200
Speaker 1: because of the yogurt, but we're not not saying it's

421
00:28:26,240 --> 00:28:30,040
Speaker 1: not because of the yogurt. And then you have this

422
00:28:30,119 --> 00:28:32,960
Speaker 1: guy at the end eating yogurt and they're like, and

423
00:28:33,000 --> 00:28:37,040
Speaker 1: then this fellow likes yogurt so much he ain't duke ups.

424
00:28:38,080 --> 00:28:40,520
Speaker 1: And people loved it. People loved it. I mean like

425
00:28:40,600 --> 00:28:44,680
Speaker 1: even today, if you take advertising courses, like this is

426
00:28:44,800 --> 00:28:49,080
Speaker 1: one of the core campaigns that's still considered one of

427
00:28:49,080 --> 00:28:51,560
Speaker 1: the best of the twentieth century. Yeah, well, I wonder

428
00:28:51,640 --> 00:28:57,000
Speaker 1: if that gets to like Americans perspective on other cultures

429
00:28:57,040 --> 00:29:01,200
Speaker 1: in terms of like, oh, there's there's much simpler people. Uh.

430
00:29:01,240 --> 00:29:04,680
Speaker 1: They they must be more in touch with history and

431
00:29:04,800 --> 00:29:08,440
Speaker 1: their bodies and healthy things that are all natural. So

432
00:29:08,560 --> 00:29:11,840
Speaker 1: I trust them and their yogurt consumption, Oh totally. And

433
00:29:11,880 --> 00:29:15,120
Speaker 1: you could argue that there's a similar kind of thing

434
00:29:15,160 --> 00:29:20,440
Speaker 1: in the marketing of Greek yogurt today. Um, but it

435
00:29:20,600 --> 00:29:26,120
Speaker 1: was such a success. In surprise surprisal. New York Magazine

436
00:29:27,720 --> 00:29:34,240
Speaker 1: reports on the yogurt trend, leading with quote, yogurt has

437
00:29:34,240 --> 00:29:39,560
Speaker 1: gone legitimate. When I read that, Caroline, I just I

438
00:29:39,600 --> 00:29:42,320
Speaker 1: wanted to just stand up and give a snovation to

439
00:29:42,600 --> 00:29:46,880
Speaker 1: whoever wrote that, Well, thank god, because we've been eating

440
00:29:46,920 --> 00:29:50,880
Speaker 1: nothing but illegitimate yogurt this whole time. True, it's true. Um.

441
00:29:50,920 --> 00:29:53,840
Speaker 1: But one other line that jumped out to me in

442
00:29:54,040 --> 00:29:57,320
Speaker 1: that very in depth ninety report in New York mag

443
00:29:57,880 --> 00:30:01,640
Speaker 1: was that they also noted that it quote doesn't engender

444
00:30:01,880 --> 00:30:05,240
Speaker 1: the guilt associated with consuming most snack foods. So we're

445
00:30:05,280 --> 00:30:10,440
Speaker 1: already seeing this positioning of yogurt as a guiltless kind

446
00:30:10,440 --> 00:30:14,480
Speaker 1: of snack where it's super healthy but it'll still fill

447
00:30:14,520 --> 00:30:16,600
Speaker 1: you up and you get a little sweetness with that

448
00:30:16,680 --> 00:30:22,280
Speaker 1: brute yeah, which leads us perfectly into the diet fads

449
00:30:22,320 --> 00:30:26,320
Speaker 1: of the nineteen eighties. You've got Jane Fonda, you've got

450
00:30:26,400 --> 00:30:31,640
Speaker 1: leotards and fitness videos and arobicizing and such, and you've

451
00:30:31,640 --> 00:30:34,920
Speaker 1: got your cupsy yogurt. Oh yeah. Sales have not soured.

452
00:30:35,280 --> 00:30:40,920
Speaker 1: In two The New York Times declared yogurt is chic.

453
00:30:41,440 --> 00:30:44,680
Speaker 1: That's a quote, y'all. Yogurt is chic. Yeah. They reported

454
00:30:44,720 --> 00:30:49,880
Speaker 1: that yogurt was seeing sales rates growing by nineteen percent

455
00:30:50,320 --> 00:30:54,200
Speaker 1: a year, and they wrote that an indication of yogurt's

456
00:30:54,200 --> 00:30:56,920
Speaker 1: images that it is frequently mentioned as an ideal diet food,

457
00:30:57,200 --> 00:30:59,960
Speaker 1: so already not only is it being associated with diet,

458
00:31:00,040 --> 00:31:03,040
Speaker 1: but people are reporting on the fact already that it

459
00:31:03,120 --> 00:31:06,240
Speaker 1: is strongly associated with diets. And that's exactly ten years

460
00:31:06,280 --> 00:31:12,880
Speaker 1: after Vogue was like, oh hey, ladies, say fan uh

461
00:31:13,080 --> 00:31:15,160
Speaker 1: what I really love? Though, the most in this New

462
00:31:15,240 --> 00:31:19,560
Speaker 1: York Times piece was it mentioning that the industry was

463
00:31:19,600 --> 00:31:24,200
Speaker 1: growing so much that Kellogg's at the time was test

464
00:31:24,320 --> 00:31:31,719
Speaker 1: marketing a premium yogurt that they were calling Whitney. Who's

465
00:31:31,760 --> 00:31:35,160
Speaker 1: Who's Whitney. I'm hoping that they were like, maybe Whitney Houston.

466
00:31:35,200 --> 00:31:39,240
Speaker 1: I'll rep this Whitney. But I guess isn't that also

467
00:31:39,360 --> 00:31:43,800
Speaker 1: like an old school New York surname, the Whitney's. Yes,

468
00:31:43,840 --> 00:31:46,760
Speaker 1: there's there's a Whitney museum. Oh, there's a Whitney museum.

469
00:31:47,440 --> 00:31:54,040
Speaker 1: Eat Whitney's at Whitney's with Whitney triple threat. And you know, honestly,

470
00:31:54,040 --> 00:31:58,440
Speaker 1: when I picture an eighties Whitney, I picture a fluffy

471
00:31:58,560 --> 00:32:03,160
Speaker 1: side ponytail with the scrunchy and like a sweater that's

472
00:32:03,240 --> 00:32:06,600
Speaker 1: maybe you know, multi colored with patches on it, white

473
00:32:06,600 --> 00:32:09,760
Speaker 1: white sneakers. You know, I have a sweater like that

474
00:32:09,840 --> 00:32:14,520
Speaker 1: at home, and I'm wearing white sneakers right now, Caroline, Well,

475
00:32:14,600 --> 00:32:16,360
Speaker 1: too close to home. Maybe I just start my own

476
00:32:16,440 --> 00:32:19,719
Speaker 1: yogurt brand, That's all I'm saying. Um, But I just

477
00:32:20,120 --> 00:32:23,000
Speaker 1: love how this front and center is like, oh, yeah,

478
00:32:23,120 --> 00:32:27,240
Speaker 1: we're definitely getting into some gendering, because I doubt that

479
00:32:27,280 --> 00:32:33,440
Speaker 1: they were really gunning for men to be eating Whitney yogurt.

480
00:32:34,480 --> 00:32:37,240
Speaker 1: Well yeah, and it turns out, and we'll talk about

481
00:32:37,280 --> 00:32:38,960
Speaker 1: this when we come right back from a quick break,

482
00:32:39,000 --> 00:32:42,920
Speaker 1: but it turns out that, yeah, they totally weren't marketing

483
00:32:42,960 --> 00:32:46,520
Speaker 1: to men at all. So we'll talk more about that

484
00:32:46,600 --> 00:33:01,200
Speaker 1: in just a second. So once we get into the

485
00:33:01,240 --> 00:33:06,120
Speaker 1: early nineties, yogurt, no surprise, it's still going strong, except

486
00:33:06,160 --> 00:33:11,440
Speaker 1: for Whitney. I think Kellogg's had retired Whitney by that point.

487
00:33:11,960 --> 00:33:17,040
Speaker 1: But this is when yogurt goes all in for the ovaries.

488
00:33:17,560 --> 00:33:22,280
Speaker 1: And really it is a distinct shift in marketing tactics

489
00:33:22,800 --> 00:33:27,240
Speaker 1: led by Dannon Um because they figured out that by

490
00:33:27,280 --> 00:33:33,440
Speaker 1: that point of their consumers we're women. Well yeah, because

491
00:33:33,480 --> 00:33:37,440
Speaker 1: women have heard, whether directly or indirectly, that yogurt is chic,

492
00:33:38,120 --> 00:33:42,560
Speaker 1: it's an it's the ultimate diet food, it's guilt free, uh,

493
00:33:42,560 --> 00:33:47,160
Speaker 1: it's healthy. So like, yeah, I mean, of course, I

494
00:33:47,160 --> 00:33:50,760
Speaker 1: mean women are, whether they're consciously or subconsciously picking up

495
00:33:50,760 --> 00:33:53,000
Speaker 1: what you're putting down, they're certainly picking it up. And

496
00:33:53,120 --> 00:33:56,160
Speaker 1: this has been happening for twenty years too, so I

497
00:33:56,160 --> 00:34:00,160
Speaker 1: mean those messages are pretty firmly ingrained by this way.

498
00:34:00,600 --> 00:34:03,640
Speaker 1: And of course we have yet another amazing New York

499
00:34:03,680 --> 00:34:09,600
Speaker 1: Magazine friend piece saying that quote yogurt had been a

500
00:34:09,680 --> 00:34:14,240
Speaker 1: health nut, fringe fitness food, but now it's user friendly,

501
00:34:14,520 --> 00:34:18,440
Speaker 1: easy to eat, and very nineties. I love the user

502
00:34:18,480 --> 00:34:21,280
Speaker 1: friendly things, I know. I just imagine, you know, those

503
00:34:21,440 --> 00:34:25,760
Speaker 1: um infomercial things where like the woman opens the cabinet

504
00:34:25,840 --> 00:34:28,040
Speaker 1: and all of the tup ofware falls on her, or

505
00:34:28,080 --> 00:34:30,320
Speaker 1: like she can't open the milk and so the milk

506
00:34:30,400 --> 00:34:34,080
Speaker 1: goes everywhere. I just imagine that happening with like yogurt.

507
00:34:34,120 --> 00:34:36,640
Speaker 1: But don't worry, ladies. Now around the nineties, it's super

508
00:34:36,719 --> 00:34:41,400
Speaker 1: user friendly. It has a really good interface to really

509
00:34:41,440 --> 00:34:45,399
Speaker 1: simple interface. Yes, And in that saying article, they talked

510
00:34:45,440 --> 00:34:48,799
Speaker 1: to the associate creative director for Gray Advertising, and this

511
00:34:48,840 --> 00:34:51,360
Speaker 1: was the outside advertising agency that handled a lot of

512
00:34:51,400 --> 00:34:54,520
Speaker 1: dan and stuff back in the day. And this guy

513
00:34:54,640 --> 00:34:57,720
Speaker 1: not only is it user friendly now, but this guy

514
00:34:57,760 --> 00:35:03,719
Speaker 1: says that yogurt can even help older people feel like

515
00:35:03,760 --> 00:35:08,640
Speaker 1: they're reclaiming lives that have spun out of control. WHOA, yeah,

516
00:35:08,719 --> 00:35:11,880
Speaker 1: so if you feel and that's I think the subtext

517
00:35:11,920 --> 00:35:16,480
Speaker 1: there is specifically is about weight. Um, but like, oh,

518
00:35:16,560 --> 00:35:19,640
Speaker 1: maybe your life isn't going the way you thought it would.

519
00:35:19,719 --> 00:35:22,680
Speaker 1: Maybe you've been eating too much bad stuff and your

520
00:35:22,719 --> 00:35:26,440
Speaker 1: kids are acting up and you're feeling out of control. Well,

521
00:35:26,960 --> 00:35:32,640
Speaker 1: here's a yogurt that's so weird. That logic is so strange. Yeah,

522
00:35:32,680 --> 00:35:35,080
Speaker 1: I mean, I can only imagine that the subtext there

523
00:35:35,160 --> 00:35:41,719
Speaker 1: must be getting control over your physique, your sloppy eating habits. Yeah, well,

524
00:35:41,760 --> 00:35:45,600
Speaker 1: thank goodness, it's so user friendly people can finally eat

525
00:35:45,640 --> 00:35:49,480
Speaker 1: it without getting it everywhere apparently. Well. They also talked

526
00:35:49,480 --> 00:35:55,359
Speaker 1: to this marketing veep with Dannon, who said that what

527
00:35:55,400 --> 00:35:58,160
Speaker 1: they were trying to do for their their future direction

528
00:35:58,320 --> 00:36:01,319
Speaker 1: was establishing what they called the yogurt habit, and he

529
00:36:01,400 --> 00:36:07,960
Speaker 1: compared it to how orange juice is the breakfast juice. Like,

530
00:36:08,080 --> 00:36:11,320
Speaker 1: we we have our orange juice habit. In the morning,

531
00:36:11,360 --> 00:36:13,440
Speaker 1: you get your banana, your coffee, and your o J.

532
00:36:13,880 --> 00:36:15,799
Speaker 1: And he was like Okay, the next thing we want

533
00:36:15,800 --> 00:36:20,040
Speaker 1: to do is make the yogurt habit happen. And that's

534
00:36:20,200 --> 00:36:24,640
Speaker 1: why it started being positioned as a dessert replacement. I

535
00:36:24,800 --> 00:36:28,560
Speaker 1: also picked up on that o j statement, and I

536
00:36:28,600 --> 00:36:31,200
Speaker 1: wrote the quote down because I was so tickled by it.

537
00:36:31,400 --> 00:36:36,600
Speaker 1: May I um, he said, we're not at the stage,

538
00:36:36,760 --> 00:36:39,440
Speaker 1: and I like to imagine that he sounded really concerned.

539
00:36:39,640 --> 00:36:43,480
Speaker 1: I'm sure he did. We're not at the stage unlike

540
00:36:43,600 --> 00:36:47,799
Speaker 1: orange juice, where we can say that we're not just

541
00:36:47,960 --> 00:36:53,120
Speaker 1: for breakfast anymore. So all these people just willy nilly

542
00:36:53,360 --> 00:36:56,399
Speaker 1: drinking orange juice now at any time of the day. Yes,

543
00:36:56,400 --> 00:36:59,200
Speaker 1: it's a breakfast beverage, but you can enjoy an orange

544
00:36:59,239 --> 00:37:01,840
Speaker 1: juice six a clock at night if you like, with dinner.

545
00:37:03,160 --> 00:37:06,799
Speaker 1: And we're just not there yet. So he wanted to

546
00:37:06,880 --> 00:37:10,160
Speaker 1: make yogurt and any time it was too niche than

547
00:37:10,200 --> 00:37:14,160
Speaker 1: as a breakfast food. But but he he I don't think,

548
00:37:14,200 --> 00:37:16,520
Speaker 1: you know. I think he just saw in the future

549
00:37:16,960 --> 00:37:19,560
Speaker 1: what was to come for yogurt, that it too could

550
00:37:19,560 --> 00:37:22,759
Speaker 1: be enjoyed as an all day snack, yes indeed, or

551
00:37:22,800 --> 00:37:26,360
Speaker 1: a dessert replacement. Well, and the messaging that hey, yogurt

552
00:37:26,440 --> 00:37:29,759
Speaker 1: can be eaten at any time of day was going

553
00:37:29,800 --> 00:37:33,960
Speaker 1: to be pitched from that point directly to women, because

554
00:37:33,960 --> 00:37:37,480
Speaker 1: they're like, you know what of our consumers or women,

555
00:37:37,760 --> 00:37:40,120
Speaker 1: We're not going to waste our time trying to convert

556
00:37:40,560 --> 00:37:44,680
Speaker 1: non yogurt eaters and said, we're just gonna get yogurt

557
00:37:44,680 --> 00:37:48,960
Speaker 1: eaters to eat even more yogurt and eat it whenever

558
00:37:49,000 --> 00:37:52,879
Speaker 1: they want, so this thing can be breakfast, it can

559
00:37:52,880 --> 00:37:55,480
Speaker 1: be snacks, it can be dessert. And this is when

560
00:37:55,520 --> 00:37:59,759
Speaker 1: you really start seeing not only a proliferation of all

561
00:37:59,760 --> 00:38:03,480
Speaker 1: of these more niche yogurt brands that are clearly targeted

562
00:38:03,480 --> 00:38:07,000
Speaker 1: at women who are watching their waistlines, but also the

563
00:38:07,040 --> 00:38:11,200
Speaker 1: taglines that go with it, such as light and lively yogurt.

564
00:38:11,800 --> 00:38:14,600
Speaker 1: Who said that you can eat smart and look it.

565
00:38:14,640 --> 00:38:17,800
Speaker 1: But I think by looking smart they don't mean intellectually smart.

566
00:38:17,920 --> 00:38:21,200
Speaker 1: They mean smart as than you've been making smart eating choices,

567
00:38:21,200 --> 00:38:25,000
Speaker 1: which is why you're so thin, you know. And then

568
00:38:25,000 --> 00:38:27,000
Speaker 1: of course you have weight watchers. They had to get

569
00:38:27,040 --> 00:38:31,399
Speaker 1: in the game too. They described their yogurt as total indulgence,

570
00:38:31,719 --> 00:38:36,239
Speaker 1: zero guilt. I don't feel like I'm indulging when I

571
00:38:36,320 --> 00:38:41,520
Speaker 1: eat yogurt, but oh yeah, whatever makes me feel less guilty.

572
00:38:41,600 --> 00:38:45,640
Speaker 1: I guess um yo plays is also hilarious. Their their

573
00:38:45,680 --> 00:38:50,000
Speaker 1: tagline was do it for you, Do it for you,

574
00:38:50,040 --> 00:38:55,640
Speaker 1: honey lady, you deserve it and well and what a

575
00:38:55,760 --> 00:39:00,520
Speaker 1: shift from the original yogurt marketing, which was, hey, women,

576
00:39:00,760 --> 00:39:05,480
Speaker 1: buy yogurt for your family. Now we're in the nineties

577
00:39:05,520 --> 00:39:09,080
Speaker 1: and like sisters doing it for themselves. Henny, eat your yogurt.

578
00:39:09,120 --> 00:39:13,920
Speaker 1: It doesn't matter if you're not married. We're so like

579
00:39:14,160 --> 00:39:19,120
Speaker 1: post feminism, choose your choice, choose your yogoose your yogurt,

580
00:39:19,480 --> 00:39:24,160
Speaker 1: because we are getting into that, you know, feminism backlashy period.

581
00:39:24,280 --> 00:39:27,760
Speaker 1: And also just the whole diet craze of the nineties,

582
00:39:27,800 --> 00:39:30,719
Speaker 1: which was very focused on how fat was bad. Oh

583
00:39:30,760 --> 00:39:34,319
Speaker 1: my god, do I remember? Jeez? So my father had

584
00:39:34,360 --> 00:39:38,160
Speaker 1: a heart attack in so that was like in the

585
00:39:38,160 --> 00:39:40,200
Speaker 1: throes of all of this, like what I call the

586
00:39:40,280 --> 00:39:44,640
Speaker 1: snack Wells era of my household. So yeah, I am

587
00:39:44,840 --> 00:39:48,719
Speaker 1: hyper familiar with how like we have demonized fat in

588
00:39:48,760 --> 00:39:53,719
Speaker 1: our culture and ignored sugar. So was yogurt prominent in

589
00:39:53,719 --> 00:39:57,600
Speaker 1: in your house too during I wouldn't be surprised. I

590
00:39:57,640 --> 00:40:01,959
Speaker 1: just don't really remember, because the snack Wells boxes were overwhelming.

591
00:40:02,000 --> 00:40:04,520
Speaker 1: I could have built an entire separate house out of

592
00:40:04,560 --> 00:40:08,200
Speaker 1: snack wells boxes, you know, speaking of our our home,

593
00:40:08,520 --> 00:40:12,480
Speaker 1: our home life, and yogurt. Reading up on this did

594
00:40:12,560 --> 00:40:15,640
Speaker 1: make me think of how throughout my life my mom

595
00:40:16,520 --> 00:40:19,719
Speaker 1: was always touting the benefits of yogurt. I mean, it

596
00:40:19,800 --> 00:40:22,000
Speaker 1: was a healthy food. Of course, she made her own

597
00:40:22,000 --> 00:40:24,240
Speaker 1: so it made it even healthier whatever. But she would

598
00:40:24,239 --> 00:40:26,400
Speaker 1: always talk to you, my sisters, and me about how

599
00:40:26,480 --> 00:40:32,240
Speaker 1: it was especially important for women to eat yogurt, partly

600
00:40:32,840 --> 00:40:37,120
Speaker 1: for weight control reasons, but also partly for vaginal health. Yeah,

601
00:40:37,320 --> 00:40:39,040
Speaker 1: did she ever say anything like that or was it

602
00:40:39,040 --> 00:40:41,239
Speaker 1: more of like a wink wink, nudge nudge thing. I

603
00:40:41,239 --> 00:40:45,439
Speaker 1: don't think she ever used the phrase vaginal health, but

604
00:40:46,520 --> 00:40:48,239
Speaker 1: I mean it was clear enough that I knew what

605
00:40:48,360 --> 00:40:52,200
Speaker 1: she was talking about. Yeah, yeah, you know. Um and

606
00:40:52,239 --> 00:40:56,200
Speaker 1: all of those taglines though, and the pivot straight for

607
00:40:56,280 --> 00:41:03,400
Speaker 1: our ovaries really worked. Yogurt sales but to alone jumped

608
00:41:03,440 --> 00:41:09,480
Speaker 1: one hundred, But yogurt was not done growing. You know.

609
00:41:09,600 --> 00:41:14,600
Speaker 1: We get through the nineties and okay, well, I think

610
00:41:14,680 --> 00:41:18,399
Speaker 1: that the Danan Veep's dream had come true. People were

611
00:41:18,400 --> 00:41:22,280
Speaker 1: eating yogurt whenever they wanted to so what's the next

612
00:41:22,320 --> 00:41:28,359
Speaker 1: phase probiotics. I had no idea before this episode of

613
00:41:28,480 --> 00:41:33,920
Speaker 1: what a blockbuster Activityo was. Yeah, it was a one

614
00:41:34,239 --> 00:41:37,759
Speaker 1: billion dollar global brand by two thousand and six, and

615
00:41:37,800 --> 00:41:42,120
Speaker 1: it it didn't even launch that much earlier than that. Yeah. Yeah,

616
00:41:42,160 --> 00:41:43,880
Speaker 1: that was a figure that I found in a Slate

617
00:41:43,960 --> 00:41:47,440
Speaker 1: article and I read it two or three times because

618
00:41:47,480 --> 00:41:50,600
Speaker 1: it seemed too high. But that was what they reported. No,

619
00:41:50,719 --> 00:41:55,440
Speaker 1: I mean, this is this is an admittedly weird thing

620
00:41:55,480 --> 00:41:58,640
Speaker 1: that's about to come out of my mouth. But Activitia

621
00:41:59,520 --> 00:42:05,920
Speaker 1: was really a perfect storm of all of our lady concerns, right, like, Okay,

622
00:42:05,920 --> 00:42:09,440
Speaker 1: so it's marketed by Jamie Lee Curtis, whom, of course

623
00:42:09,480 --> 00:42:12,840
Speaker 1: we can trust. She's Jamie Lee Curtis, Jamiely Curtis, she

624
00:42:12,880 --> 00:42:15,799
Speaker 1: has that sensible cut, she's salt and pepper. Yeah, she's

625
00:42:15,800 --> 00:42:18,719
Speaker 1: married to Christopher Guest, so you know she's funny. I

626
00:42:18,760 --> 00:42:25,040
Speaker 1: didn't know. You didn't know. Yes, but here's this food

627
00:42:25,120 --> 00:42:29,200
Speaker 1: product that we already associate with health and diets and

628
00:42:29,480 --> 00:42:34,480
Speaker 1: thinness and reasonable choices and being guilt free, and then

629
00:42:34,520 --> 00:42:39,320
Speaker 1: it's supposed to make us even thinner and more regular.

630
00:42:40,120 --> 00:42:44,759
Speaker 1: And I was activity ashamed again going back to my

631
00:42:44,840 --> 00:42:48,799
Speaker 1: first job. I had been eating a lot of like

632
00:42:48,840 --> 00:42:53,040
Speaker 1: the sugary fruity yogurt or whatever already and ACTIVITYO. I

633
00:42:53,239 --> 00:42:56,400
Speaker 1: come across activity and I'm like, oh, well that you

634
00:42:56,440 --> 00:42:59,480
Speaker 1: know this seems I hadn't yet discovered my dairy sensitivity.

635
00:42:59,480 --> 00:43:01,000
Speaker 1: I'll just say that. So I was like, I don't

636
00:43:01,000 --> 00:43:03,360
Speaker 1: know what my body's doing, but activity a promise, and

637
00:43:03,440 --> 00:43:06,880
Speaker 1: Jamie Lee Curtis says I'll feel better. Um. So I

638
00:43:06,920 --> 00:43:09,560
Speaker 1: got a lot of Activia, put it in the refrigerator

639
00:43:09,560 --> 00:43:12,799
Speaker 1: at work, and a colleague of mine made fun of

640
00:43:12,840 --> 00:43:19,520
Speaker 1: me so much like every day for eating Activia and

641
00:43:19,600 --> 00:43:22,160
Speaker 1: talking about like poop and Jamie Lee Curtis and stuff.

642
00:43:22,200 --> 00:43:24,160
Speaker 1: And I was like, God, I don't think I can

643
00:43:24,200 --> 00:43:30,800
Speaker 1: bring activity off. Are It's unnecessary? That is unnecessary. Also,

644
00:43:31,000 --> 00:43:32,880
Speaker 1: leave your poop jokes at home. I don't need them

645
00:43:32,880 --> 00:43:37,640
Speaker 1: in the workplace unless you're recording a podcast. Of course. Well,

646
00:43:37,640 --> 00:43:40,560
Speaker 1: in the new layer to that Activia and the whole

647
00:43:40,680 --> 00:43:48,600
Speaker 1: probiotics craze brings in is this science ish uh pitch

648
00:43:49,280 --> 00:43:54,799
Speaker 1: where they're claiming that probiotics, which sound you know, very

649
00:43:54,840 --> 00:44:00,719
Speaker 1: science e that these are the quote beneficial bacteria, but

650
00:44:00,800 --> 00:44:04,200
Speaker 1: they're they're never really clear on what exactly it does.

651
00:44:04,480 --> 00:44:09,239
Speaker 1: They're just saying that um there, that they contain all

652
00:44:09,280 --> 00:44:13,440
Speaker 1: of these live organisms that are gonna help your digestion

653
00:44:13,520 --> 00:44:18,960
Speaker 1: and also help with weight control. But the American Society

654
00:44:19,000 --> 00:44:23,319
Speaker 1: of Microbiologists has weighed in saying, quote, at present, the

655
00:44:23,640 --> 00:44:27,919
Speaker 1: quality of probiotics available to consumers in food products around

656
00:44:27,960 --> 00:44:33,319
Speaker 1: the world is unreliable. Well, and um Activitiya pulled this

657
00:44:33,520 --> 00:44:39,880
Speaker 1: really brilliant marketing move. Uh. There there was this um

658
00:44:40,000 --> 00:44:43,880
Speaker 1: bacteria in the yogurt already, and it was called Biffido

659
00:44:43,960 --> 00:44:49,719
Speaker 1: Bacterium animalist. That's its name in the world of science,

660
00:44:49,760 --> 00:44:55,640
Speaker 1: that's what it's called. And Activita renamed it and trademarked

661
00:44:55,640 --> 00:45:00,920
Speaker 1: it as Biffitist regularist. So like wink wink, nudge, nudge,

662
00:45:02,040 --> 00:45:05,920
Speaker 1: You're gonna poop better and therefore be thinner. Oh my gosh.

663
00:45:05,920 --> 00:45:09,120
Speaker 1: So that so they weren't actually offering anything new, they

664
00:45:09,120 --> 00:45:14,640
Speaker 1: were just renaming bacteria to sound better. Yeah, And and

665
00:45:14,680 --> 00:45:17,759
Speaker 1: clearly what it does is it forms and this is

666
00:45:17,800 --> 00:45:22,640
Speaker 1: according to the advertisements, Kristen, it forms into a yellow

667
00:45:23,000 --> 00:45:26,600
Speaker 1: arrow that points the poop out of you. Oh that's good.

668
00:45:26,640 --> 00:45:29,680
Speaker 1: It's an arrow down and not up. We're out to

669
00:45:29,760 --> 00:45:32,840
Speaker 1: the side. We don't know where it's going. It sounds

670
00:45:32,880 --> 00:45:36,040
Speaker 1: like it's also user friendly. Well, of course, we also

671
00:45:36,120 --> 00:45:39,640
Speaker 1: have to mention the most recent yogurt trend, right on

672
00:45:39,680 --> 00:45:44,880
Speaker 1: the heels of the probiotics craze, which started in eleven

673
00:45:45,680 --> 00:45:49,960
Speaker 1: when America was all about some Greek yogurt. Yeah, and

674
00:45:49,960 --> 00:45:52,360
Speaker 1: it really seems like at this point it is part

675
00:45:52,600 --> 00:45:58,080
Speaker 1: of sort of a trend away from those more sugary,

676
00:45:58,120 --> 00:46:02,080
Speaker 1: hot pink yogurts. People want to get more natural and

677
00:46:02,560 --> 00:46:06,120
Speaker 1: Greek yogurt with names like fi a to to consumers

678
00:46:06,160 --> 00:46:09,640
Speaker 1: just sounds like, oh, that's clearly right off the farm.

679
00:46:09,800 --> 00:46:13,080
Speaker 1: It must be. It looks like page but it's fine.

680
00:46:13,120 --> 00:46:16,000
Speaker 1: You know it's good then. Uh. The Wall Street Journal, though,

681
00:46:16,120 --> 00:46:23,080
Speaker 1: described its popularity is quote nothing short of astronomical. And yeah,

682
00:46:23,120 --> 00:46:27,400
Speaker 1: they attributed it to partly the slow food movement and

683
00:46:27,560 --> 00:46:29,640
Speaker 1: us being like, maybe we don't need all of this

684
00:46:30,239 --> 00:46:34,960
Speaker 1: added stuff in our food, but also the whole Mediterranean

685
00:46:35,160 --> 00:46:40,640
Speaker 1: diet obsession that my parents were also really into, where

686
00:46:40,640 --> 00:46:42,440
Speaker 1: it was like, all we need are just nuts and

687
00:46:42,600 --> 00:46:46,600
Speaker 1: olive oil and yogurt and a fish and a fish

688
00:46:46,840 --> 00:46:49,879
Speaker 1: a lean protein, and we'll be fine, not that any

689
00:46:49,920 --> 00:46:52,400
Speaker 1: of those things are are unhealthy. I hate a lot

690
00:46:52,440 --> 00:46:57,319
Speaker 1: of all of those actually. Um. But again, like with

691
00:46:57,440 --> 00:47:02,919
Speaker 1: the case of probiotics, there's all this like murky, not

692
00:47:02,960 --> 00:47:10,960
Speaker 1: necessarily scientifically sound claims about how all of these yogurts

693
00:47:11,000 --> 00:47:14,960
Speaker 1: are really the key to you know, having the body

694
00:47:15,040 --> 00:47:19,200
Speaker 1: you want. Well, I mean, apparently they are the key

695
00:47:19,480 --> 00:47:22,120
Speaker 1: to having the body you want if you're a man.

696
00:47:24,640 --> 00:47:27,879
Speaker 1: So you know, obviously there is ah And I say

697
00:47:27,920 --> 00:47:30,160
Speaker 1: obviously because this is just how this happens. It happens

698
00:47:30,160 --> 00:47:33,080
Speaker 1: with body wash, it happens with shampoo, It even happens

699
00:47:33,320 --> 00:47:36,560
Speaker 1: with the very shower poof you put the body wash on.

700
00:47:37,080 --> 00:47:42,160
Speaker 1: But eventually, in the marketing world, men are gonna need

701
00:47:42,200 --> 00:47:45,920
Speaker 1: their own thing. There's always a turning point when somebody's like,

702
00:47:45,960 --> 00:47:48,640
Speaker 1: what about the men's Well yeah, well, I mean it's

703
00:47:48,640 --> 00:47:52,399
Speaker 1: the same way that Gillette back in the day got

704
00:47:52,440 --> 00:47:56,520
Speaker 1: hopped on the women's razors and shaving trend because they

705
00:47:56,520 --> 00:47:59,520
Speaker 1: were like, we need to grow our market. So I mean,

706
00:48:00,600 --> 00:48:03,799
Speaker 1: if you've tapped out all the women, when pretty much

707
00:48:03,800 --> 00:48:05,759
Speaker 1: everyone eating your product as women, of course you're going

708
00:48:05,800 --> 00:48:08,520
Speaker 1: to pivot too. Dudes, Well, what's so funny though, is

709
00:48:09,200 --> 00:48:12,160
Speaker 1: what that entails, because I mean, I look at the

710
00:48:12,239 --> 00:48:16,640
Speaker 1: yogurt in the yogurt asal and I don't necessarily think

711
00:48:16,680 --> 00:48:19,359
Speaker 1: of it as like hyper gendered to look at it.

712
00:48:19,360 --> 00:48:22,200
Speaker 1: It's not like it's all in pink glitter packages, although

713
00:48:22,440 --> 00:48:26,520
Speaker 1: again I would love that um My Bison more yogurt,

714
00:48:26,680 --> 00:48:29,640
Speaker 1: just saying, if you're trying to appeal to me, make

715
00:48:29,719 --> 00:48:34,120
Speaker 1: the container glittery anyway to appeal to men. You've got

716
00:48:34,160 --> 00:48:36,600
Speaker 1: these companies that are starting to put their yogurt in

717
00:48:36,760 --> 00:48:40,680
Speaker 1: like black packaging, again, the same thing you see with

718
00:48:40,800 --> 00:48:43,320
Speaker 1: body wash and men shampoo. It's like it's got to

719
00:48:43,360 --> 00:48:45,560
Speaker 1: be in like a black or a dark gray container.

720
00:48:45,760 --> 00:48:48,680
Speaker 1: And in addition to the color scheme, you have to

721
00:48:48,800 --> 00:48:52,920
Speaker 1: put the protein front and center that it's all about

722
00:48:53,000 --> 00:48:57,840
Speaker 1: the protein. Um. So, in two thousand thirteen, as many

723
00:48:57,960 --> 00:49:00,520
Speaker 1: of our listeners I'm sure have kind of been waiting for,

724
00:49:00,560 --> 00:49:06,480
Speaker 1: in this episode, Brogert happened. Powerful Yogurt, which is a

725
00:49:06,520 --> 00:49:12,520
Speaker 1: Miami yogurt company. A started marketing yogurt directly to men.

726
00:49:12,880 --> 00:49:14,719
Speaker 1: Um and Powerful was the name of it. It was

727
00:49:14,760 --> 00:49:19,720
Speaker 1: just nicknamed Brogert because what a fun portmanteau. Um around

728
00:49:19,760 --> 00:49:24,200
Speaker 1: the same time. You also have pro yo and yo

729
00:49:24,200 --> 00:49:29,839
Speaker 1: play masculinizing a Greek one hundred campaign with its men

730
00:49:29,920 --> 00:49:33,560
Speaker 1: of yogurt starring Beefcake Dominic Purcell, who I did have

731
00:49:33,680 --> 00:49:36,640
Speaker 1: to google, had to google too, And yeah, I mean

732
00:49:36,640 --> 00:49:38,480
Speaker 1: he's just he's he's a big dude. He's like a

733
00:49:38,520 --> 00:49:42,560
Speaker 1: Vin Diesel type. Yeah, and yogurt and it's supposed to

734
00:49:42,640 --> 00:49:45,719
Speaker 1: be it's supposed to be funny, like, look at this

735
00:49:45,960 --> 00:49:49,839
Speaker 1: big beefy man who's doing something that was that has

736
00:49:49,920 --> 00:49:53,719
Speaker 1: been considered so girly, but you can do it to men.

737
00:49:53,760 --> 00:49:55,959
Speaker 1: Look at how muslie he is. Yeah. I I don't

738
00:49:56,000 --> 00:50:00,960
Speaker 1: know of many guys who have wormed at the thought

739
00:50:00,960 --> 00:50:03,080
Speaker 1: of eating yogurt that I know of. Maybe I just

740
00:50:03,080 --> 00:50:06,120
Speaker 1: haven't even yogurt around a lot of guys. Um, But

741
00:50:06,200 --> 00:50:09,200
Speaker 1: I'm not sure how many would would feel like openly

742
00:50:09,239 --> 00:50:14,359
Speaker 1: eating just regular yo play would really be threatening their masculinity. UM.

743
00:50:14,440 --> 00:50:18,040
Speaker 1: Darren Cipher, though, who was an mp D Group analyst,

744
00:50:18,640 --> 00:50:25,480
Speaker 1: told NBC News that men have been underrepresented in yogurt consumption,

745
00:50:26,000 --> 00:50:29,920
Speaker 1: so quote, these companies are trying to man up yogurt

746
00:50:31,080 --> 00:50:35,680
Speaker 1: and it didn't really work because it was so overtly gendered.

747
00:50:36,280 --> 00:50:43,680
Speaker 1: And so obviously a brogurt hail Mary that people you know,

748
00:50:43,719 --> 00:50:46,320
Speaker 1: weren't that into it. Stop trying to make fetch happen

749
00:50:46,600 --> 00:50:50,840
Speaker 1: kinda yeah, And I mean that's also assuming that women

750
00:50:50,960 --> 00:50:57,880
Speaker 1: don't want super protein benefits either, right, Whereas I specifically

751
00:50:58,040 --> 00:51:01,960
Speaker 1: eat Greek yogurt for the cotein, you know, again, not

752
00:51:02,040 --> 00:51:06,560
Speaker 1: to prack my yogurt habit um. And uh, I made

753
00:51:06,560 --> 00:51:09,600
Speaker 1: a stuff I've never told you video encapsulating this hour

754
00:51:09,680 --> 00:51:13,480
Speaker 1: long conversation into two and a half minutes. And uh.

755
00:51:13,719 --> 00:51:18,360
Speaker 1: Someone on Twitter helpfully reminded me of one of my

756
00:51:18,440 --> 00:51:24,000
Speaker 1: favorite television shows, Brooklyn nine nine and how Terry Crews

757
00:51:24,080 --> 00:51:27,080
Speaker 1: is on it. And he is just this huge, muscle

758
00:51:27,160 --> 00:51:30,200
Speaker 1: bound man and he's always eating yogurt. It's one of

759
00:51:30,200 --> 00:51:33,759
Speaker 1: his favorite foods. And it's never a joke in the

760
00:51:33,760 --> 00:51:36,879
Speaker 1: show of the way of like, oh, Terry, you're so

761
00:51:36,920 --> 00:51:39,960
Speaker 1: girly for eating yogurt. He's just like a big man

762
00:51:40,080 --> 00:51:43,520
Speaker 1: carrying around a little yogurt container in the sand. Yeah,

763
00:51:43,600 --> 00:51:47,000
Speaker 1: so's less about the yogurt itself, right, and just to

764
00:51:47,040 --> 00:51:51,480
Speaker 1: have like he is the most like overtly dudely dude

765
00:51:51,920 --> 00:51:54,320
Speaker 1: on the show. And he also talks about himself and

766
00:51:54,360 --> 00:51:58,719
Speaker 1: the third person, which is really charming. UM, and you

767
00:51:58,760 --> 00:52:01,120
Speaker 1: know here he is that kind of also shows his

768
00:52:01,160 --> 00:52:04,279
Speaker 1: more sensitive side because he's a very caring husband and

769
00:52:04,480 --> 00:52:09,279
Speaker 1: father and nothing is going to threaten Terry's masculinity and

770
00:52:09,360 --> 00:52:11,840
Speaker 1: certainly not some yogurt because that just makes him stronger

771
00:52:12,520 --> 00:52:18,120
Speaker 1: for his muscles and his muscles. Thank him, you know

772
00:52:18,160 --> 00:52:23,600
Speaker 1: what else, Thanks us for eating yogurt. Do tell our vaginas.

773
00:52:23,600 --> 00:52:28,200
Speaker 1: It's true. It's true, it's true. Nancy was right. Yeah. UM.

774
00:52:28,239 --> 00:52:32,160
Speaker 1: One thing we haven't mentioned is how there are a

775
00:52:32,200 --> 00:52:34,800
Speaker 1: lot of people this is going back to a second

776
00:52:34,800 --> 00:52:37,040
Speaker 1: wave feminism. I mean, I'm sure people were doing it

777
00:52:37,239 --> 00:52:39,759
Speaker 1: before then, but second waivers are really all about this

778
00:52:40,280 --> 00:52:46,359
Speaker 1: using yogurt for d I y ust infection treatments and UM.

779
00:52:46,400 --> 00:52:50,919
Speaker 1: I was watching a Lacey Green YouTube video not too

780
00:52:50,960 --> 00:52:54,880
Speaker 1: long ago where she talks about UM using yogurt on

781
00:52:54,960 --> 00:52:59,239
Speaker 1: EUSt infections as well. I have never personally tried the

782
00:52:59,360 --> 00:53:03,320
Speaker 1: yogurt method, but I know people who have and who

783
00:53:03,360 --> 00:53:07,080
Speaker 1: it's worked for. Obviously, it doesn't work as quickly as

784
00:53:07,520 --> 00:53:11,080
Speaker 1: and over the counter treatment, UM, but for people who

785
00:53:11,080 --> 00:53:13,960
Speaker 1: aren't interested in whatever kind of chemicals might be in

786
00:53:14,040 --> 00:53:19,359
Speaker 1: monastat there's yogurt, and I'm assuming you should probably go

787
00:53:19,480 --> 00:53:22,759
Speaker 1: with just like plain. Yeah, I don't think you need

788
00:53:22,800 --> 00:53:24,640
Speaker 1: the fruit on the bottom for this one, or like

789
00:53:24,680 --> 00:53:28,280
Speaker 1: the kinds with the sprinkles. Yeah, yeah, no sprinkles needed.

790
00:53:28,960 --> 00:53:30,480
Speaker 1: But you've got to make sure that it has live

791
00:53:30,520 --> 00:53:34,239
Speaker 1: active cultures. That is stuff my mom did tell me.

792
00:53:34,440 --> 00:53:37,040
Speaker 1: She was always about the live active cultures, especially what

793
00:53:37,120 --> 00:53:39,960
Speaker 1: if we ever went on antibiotics as well. Um. But

794
00:53:40,040 --> 00:53:43,200
Speaker 1: speaking of moms too, I was curious when we were

795
00:53:43,280 --> 00:53:47,640
Speaker 1: searching for this um weather, not really weather, but how

796
00:53:47,680 --> 00:53:52,520
Speaker 1: many and how often women made breast milk yogurt. Oh,

797
00:53:52,560 --> 00:53:55,600
Speaker 1: it's out there. It's so out there. There are recipes,

798
00:53:56,320 --> 00:54:01,839
Speaker 1: videos and any info you want about breast yogurt. Well,

799
00:54:01,960 --> 00:54:03,960
Speaker 1: I mean, you know, mix it up for your baby,

800
00:54:04,000 --> 00:54:07,759
Speaker 1: I guess yeah, some some women do. UM. By far,

801
00:54:08,160 --> 00:54:13,360
Speaker 1: the most extreme yogurt was made by a University of

802
00:54:13,400 --> 00:54:19,200
Speaker 1: Wisconsin PhD student named Cecilia Westbrook who as an experiment.

803
00:54:19,440 --> 00:54:21,640
Speaker 1: She was a scientist, and she was like, I wonder

804
00:54:22,239 --> 00:54:28,000
Speaker 1: if I could make my own yogurt using my own

805
00:54:28,840 --> 00:54:36,480
Speaker 1: lacto basilist bacteria naturally produced by my vagina. And you

806
00:54:36,560 --> 00:54:42,920
Speaker 1: know what, it worked, yeah, and um, any potential weirdness

807
00:54:42,960 --> 00:54:46,600
Speaker 1: or squeamishness aside. She had a really great point that

808
00:54:47,120 --> 00:54:48,839
Speaker 1: she said, I was actually surprised to know that we

809
00:54:48,880 --> 00:54:51,920
Speaker 1: really don't know a lot about vaginal flora. There's really

810
00:54:52,320 --> 00:54:55,680
Speaker 1: been only one or two big studies, and interestingly, most

811
00:54:55,719 --> 00:54:57,680
Speaker 1: of the information that we do know about it is

812
00:54:57,719 --> 00:55:01,719
Speaker 1: from white women, and so we need more studies. We

813
00:55:01,760 --> 00:55:05,120
Speaker 1: need more information to get in touch with our own

814
00:55:05,120 --> 00:55:07,680
Speaker 1: bodies and our own health, but also to like maybe

815
00:55:07,960 --> 00:55:13,400
Speaker 1: potentially help women get better medical treatment in general. Um.

816
00:55:13,440 --> 00:55:15,400
Speaker 1: And so she made a couple a couple of bowls

817
00:55:15,400 --> 00:55:18,719
Speaker 1: of it, and the FDA was like, nope, yeah, yeah,

818
00:55:18,760 --> 00:55:22,239
Speaker 1: don't worry, vaginal yogurt will not be coming to any

819
00:55:22,800 --> 00:55:27,160
Speaker 1: health food store near you anytime soon because the FDA

820
00:55:27,280 --> 00:55:33,399
Speaker 1: doesn't consider vaginal secretions to be food and because of

821
00:55:33,440 --> 00:55:37,680
Speaker 1: the risk of disease transmission. Yeah. Um, but she did

822
00:55:37,719 --> 00:55:40,160
Speaker 1: in case you were wondering like I was, she didn't

823
00:55:40,160 --> 00:55:43,880
Speaker 1: taste it twice and she said it tasted sour like

824
00:55:43,960 --> 00:55:49,359
Speaker 1: Indian yogurt. So, I mean, what a great icebreaker though

825
00:55:49,440 --> 00:55:52,400
Speaker 1: she's got. Because you know, when you're in like a

826
00:55:52,480 --> 00:55:55,360
Speaker 1: group situation, and sometimes they'll have you like go around

827
00:55:55,480 --> 00:55:59,200
Speaker 1: and say your name and like an unexpected fact about you.

828
00:55:59,200 --> 00:56:02,120
Speaker 1: You know she can be like him. My named Cecilia. Surprise, surprise,

829
00:56:02,200 --> 00:56:07,440
Speaker 1: I made yogurt out of my own vaginal secretions. There

830
00:56:07,600 --> 00:56:11,040
Speaker 1: you know, there you go. I I never come up

831
00:56:11,080 --> 00:56:13,320
Speaker 1: with anything I was like and I'm left handed. I

832
00:56:13,320 --> 00:56:17,759
Speaker 1: don't know. Yeah, I got nothing. My mind is a

833
00:56:17,800 --> 00:56:20,719
Speaker 1: complete blank. I've got nothing on Cecelia. No, there is

834
00:56:20,760 --> 00:56:24,800
Speaker 1: nowhere else to go, I think in this conversation except

835
00:56:24,920 --> 00:56:31,759
Speaker 1: to just leave mic drop style listeners with with Cecilia

836
00:56:31,920 --> 00:56:37,000
Speaker 1: Westbrooks um science experiment that did go viral m thankfully,

837
00:56:37,280 --> 00:56:43,960
Speaker 1: uh internet wise, not bacteria wise. And listeners, Oh, we

838
00:56:44,040 --> 00:56:47,160
Speaker 1: hope you enjoyed this yogurt info as much as we

839
00:56:47,239 --> 00:56:50,400
Speaker 1: obviously did. And we want to know your yogurt stories

840
00:56:50,440 --> 00:56:54,480
Speaker 1: and listen. By no means, was this episode about yogurt shaming.

841
00:56:54,800 --> 00:56:58,760
Speaker 1: We're poking about of the yogurt marketing, which is ridiculous. Um,

842
00:56:58,800 --> 00:57:02,879
Speaker 1: but I love yogurt. I'll say it. I love yog

843
00:57:02,960 --> 00:57:06,000
Speaker 1: I love yogurt. I eat it almost every day. UM,

844
00:57:06,040 --> 00:57:08,200
Speaker 1: So we want to know from you. Have you ever

845
00:57:08,200 --> 00:57:12,400
Speaker 1: been activity ashamed? Guys? Have you ever been yogurt shamed

846
00:57:12,600 --> 00:57:15,680
Speaker 1: and what are your thoughts on yogurt? Moms Stuff at

847
00:57:15,680 --> 00:57:18,000
Speaker 1: how stuff works dot com is our email address. You

848
00:57:18,000 --> 00:57:20,880
Speaker 1: can also tweet us at mom Stuff podcast or messages

849
00:57:20,920 --> 00:57:23,240
Speaker 1: on Facebook, and we've got a couple of messages this

850
00:57:23,360 --> 00:57:25,560
Speaker 1: year with you when we come right back from a

851
00:57:25,640 --> 00:57:33,880
Speaker 1: quick break. Well, Kristen and I have a couple of

852
00:57:33,920 --> 00:57:39,000
Speaker 1: letters in response to our period tracking app episode from

853
00:57:39,000 --> 00:57:42,640
Speaker 1: women who have realized that there are benefits beyond just

854
00:57:42,800 --> 00:57:45,320
Speaker 1: being able to track your period. This one's from Brittany.

855
00:57:45,840 --> 00:57:49,080
Speaker 1: She says in response to the period Tracker podcast. I

856
00:57:49,080 --> 00:57:52,360
Speaker 1: first downloaded I period back in because my husband and

857
00:57:52,400 --> 00:57:54,600
Speaker 1: I were ready to start trying for baby number one.

858
00:57:55,200 --> 00:57:57,560
Speaker 1: I really enjoyed not having to write my period flow

859
00:57:57,640 --> 00:57:59,880
Speaker 1: in the same planner that I took to work meetings,

860
00:58:00,000 --> 00:58:02,480
Speaker 1: for fear someone would glance and see all my personal

861
00:58:02,520 --> 00:58:06,120
Speaker 1: notes when I was having my men, see when we

862
00:58:06,200 --> 00:58:09,720
Speaker 1: had intercourse, how I felt, et cetera. We were fortunate

863
00:58:09,720 --> 00:58:11,960
Speaker 1: to get pregnant after three months of trying, but then

864
00:58:12,000 --> 00:58:14,640
Speaker 1: we lost the pregnancy at the end of the first trimester.

865
00:58:15,040 --> 00:58:18,040
Speaker 1: Shout out to your miscarriage episodes. So relieved to hear

866
00:58:18,080 --> 00:58:20,720
Speaker 1: others talk about a topic that too so many is taboo.

867
00:58:21,320 --> 00:58:23,840
Speaker 1: I began reusing the period app once we decided it

868
00:58:23,880 --> 00:58:26,880
Speaker 1: was time to start trying again. It was devastating to

869
00:58:26,960 --> 00:58:28,600
Speaker 1: look at the app and see that I should have

870
00:58:28,600 --> 00:58:31,560
Speaker 1: had my period weeks ago, but wasn't pregnant. After eight

871
00:58:31,560 --> 00:58:34,680
Speaker 1: months of tracking a not so regular period, which, by

872
00:58:34,680 --> 00:58:37,200
Speaker 1: the way, I had always been regular, I decided to

873
00:58:37,200 --> 00:58:39,520
Speaker 1: go see my O b G. I n The tracker

874
00:58:39,560 --> 00:58:41,840
Speaker 1: helped since I was able to print a calendar for

875
00:58:41,920 --> 00:58:43,720
Speaker 1: each month and write all of my notes off of

876
00:58:43,760 --> 00:58:46,439
Speaker 1: the app to give the doctor. There, she was able

877
00:58:46,480 --> 00:58:49,120
Speaker 1: to see that my period really wasn't consistent and that maybe,

878
00:58:49,200 --> 00:58:51,160
Speaker 1: after a year of trying, we should start looking into

879
00:58:51,200 --> 00:58:54,880
Speaker 1: fertility testing. Long story short, after a year of trying,

880
00:58:54,920 --> 00:58:57,640
Speaker 1: the doctor determined that I had developed an ad anoma

881
00:58:57,720 --> 00:59:00,680
Speaker 1: on my pituitary gland, causing my body to make a

882
00:59:00,720 --> 00:59:04,920
Speaker 1: pregnancy hormone that it shouldn't have been making, which in result,

883
00:59:05,240 --> 00:59:08,200
Speaker 1: made my body think it was already pregnant and wouldn't

884
00:59:08,200 --> 00:59:12,720
Speaker 1: allow me to ovulate. No ovulation, no babies. With taking

885
00:59:12,800 --> 00:59:15,640
Speaker 1: charge of my own health tracking, I was able to

886
00:59:15,640 --> 00:59:19,320
Speaker 1: get answers that I desperately needed. I just started medication

887
00:59:19,400 --> 00:59:22,520
Speaker 1: to help with my hyper pro lactinemia condition and with

888
00:59:22,640 --> 00:59:24,800
Speaker 1: using my tracker. Last month, for the first time in

889
00:59:24,960 --> 00:59:28,160
Speaker 1: over a year, I had a normal cycle. I had

890
00:59:28,240 --> 00:59:31,280
Speaker 1: never been that happy to have a period. Weird, right

891
00:59:31,800 --> 00:59:34,240
Speaker 1: to me, it means I'm one step closer to being

892
00:59:34,280 --> 00:59:38,440
Speaker 1: able to conceive again. She's Brittany, that's amazing, and I'm

893
00:59:38,440 --> 00:59:42,720
Speaker 1: sorry for your loss, but it's incredible what really being

894
00:59:42,760 --> 00:59:45,840
Speaker 1: in touch with your health and your body processes like

895
00:59:45,920 --> 00:59:48,720
Speaker 1: that can do. So I'm really happy for you. And

896
00:59:48,800 --> 00:59:52,439
Speaker 1: Miriam also has a story or two to share about that,

897
00:59:52,920 --> 00:59:55,800
Speaker 1: so she writes, first of all, I have to share

898
00:59:55,840 --> 00:59:59,520
Speaker 1: that my second waiver Mom was definitely a charter and

899
00:59:59,760 --> 01:00:02,520
Speaker 1: when and little seven year old me asked her what

900
01:00:02,640 --> 01:00:07,120
Speaker 1: her menstrual cup was, she went on into full descriptions

901
01:00:07,160 --> 01:00:10,440
Speaker 1: of what our whole cycle is like, egg, white, mucus

902
01:00:10,440 --> 01:00:13,439
Speaker 1: descriptions and all, and that our period is only one

903
01:00:13,480 --> 01:00:16,120
Speaker 1: part of this incredible cycle our body does every month

904
01:00:16,200 --> 01:00:19,800
Speaker 1: or so. She successfully used the fertility awareness method to

905
01:00:19,880 --> 01:00:22,880
Speaker 1: conceive each of my sisters when she wanted and avoided

906
01:00:22,920 --> 01:00:28,400
Speaker 1: any unwanted pregnancies for decades by charting. Fast forward twenty

907
01:00:28,480 --> 01:00:30,360
Speaker 1: years and my husband and I decided we wanted to

908
01:00:30,400 --> 01:00:32,880
Speaker 1: have a baby. I decided to take out my manuver

909
01:00:33,040 --> 01:00:38,200
Speaker 1: ring and started charting using Fertility Friend, a very statistics

910
01:00:38,280 --> 01:00:42,040
Speaker 1: driven app and website before apps existed. That's cut and dry,

911
01:00:42,080 --> 01:00:45,440
Speaker 1: with no cute ce crap. Nine months later, no pregnancy

912
01:00:45,520 --> 01:00:47,840
Speaker 1: and lots of data. I went to the obie who

913
01:00:47,880 --> 01:00:50,560
Speaker 1: browsed quickly through my app and said I probably have

914
01:00:50,680 --> 01:00:54,840
Speaker 1: polycystic ovarian syndrome. They ran tests, so they normally wouldn't

915
01:00:54,840 --> 01:00:57,160
Speaker 1: have run on a thin, twenty seven year old woman

916
01:00:57,200 --> 01:00:59,720
Speaker 1: trying to conceive for less than a year had I

917
01:00:59,800 --> 01:01:03,960
Speaker 1: not had these charts handy alas, I had quote unquote

918
01:01:04,000 --> 01:01:07,760
Speaker 1: thin picos and was given let's resolve to opulate and

919
01:01:07,800 --> 01:01:12,480
Speaker 1: became pregnant that month. These apps don't replace our docs,

920
01:01:12,720 --> 01:01:16,360
Speaker 1: but they help our docs. Thanks ladies, been listening since

921
01:01:16,400 --> 01:01:19,480
Speaker 1: the beginning and enjoy every episode. Well, thanks so much

922
01:01:19,480 --> 01:01:22,720
Speaker 1: for sharing, Miriam, and I am really happy to hear

923
01:01:23,640 --> 01:01:28,360
Speaker 1: that there are these uses for these period and fertility

924
01:01:28,360 --> 01:01:35,760
Speaker 1: tracking apps beyond tracking our menstruation. Just remember read privacy

925
01:01:35,920 --> 01:01:40,400
Speaker 1: claims before you download them. So with that, if you

926
01:01:40,440 --> 01:01:42,560
Speaker 1: have stories to share with us, mom stuff at how

927
01:01:42,600 --> 01:01:44,640
Speaker 1: stuff Works dot com is where you can send them

928
01:01:44,720 --> 01:01:46,600
Speaker 1: and for links to all of our social media as

929
01:01:46,640 --> 01:01:48,920
Speaker 1: well as all of our blogs, videos, and podcasts with

930
01:01:49,000 --> 01:01:52,520
Speaker 1: our sources so you can learn even more if it's possible.

931
01:01:52,840 --> 01:01:56,080
Speaker 1: About yogurt head on over to stuff Mom Never Told

932
01:01:56,120 --> 01:02:03,000
Speaker 1: You dot com. For more on this and thousands of

933
01:02:03,040 --> 01:02:13,040
Speaker 1: other topics, visit how stuff Works dot com