WEBVTT - Kim Kardashian 0:00:03.640 --> 0:00:05.960 One of the most recognized names and faces in the 0:00:05.960 --> 0:00:09.160 world today is Kim Kardashian. She has more than three 0:00:09.200 --> 0:00:12.280 hundred and sixty five million Instagram followers. I don't have 0:00:12.360 --> 0:00:16.120 any Instagram followers. Recently, she decided to get into my business, 0:00:16.120 --> 0:00:18.840 the private equity business, and it's starting a private equity 0:00:18.880 --> 0:00:21.599 fund with one of my former partners, Jay Sammons. I 0:00:21.640 --> 0:00:23.800 had a chance at a private equity conference in Berlin 0:00:24.079 --> 0:00:27.520 to interview both Jay and Kim about their private equity fund, 0:00:27.600 --> 0:00:29.880 and I also had a chance to interview Kim Kardashian 0:00:29.920 --> 0:00:35.160 alone before the conference began. I've often said that private 0:00:35.200 --> 0:00:37.839 equity is the highest calling of mankind. Why did it 0:00:37.840 --> 0:00:40.320 take you so long to realize that and that to 0:00:40.400 --> 0:00:41.680 join the private equity world. 0:00:43.400 --> 0:00:46.360 I finally got talked into it once I came to 0:00:46.400 --> 0:00:51.880 that realization. I have had a long standing relationship with Jay, 0:00:52.159 --> 0:00:56.440 who came from the Carlisle Group, and I was pretty 0:00:56.480 --> 0:00:59.440 close to doing a few deals with Jay when he 0:00:59.480 --> 0:00:59.880 was at. 0:00:59.720 --> 0:01:00.680 The car Allowed Groups. 0:01:00.760 --> 0:01:04.679 So for about ten years we had conversations, whether it 0:01:04.760 --> 0:01:07.400 was through something we were going to do or people 0:01:07.480 --> 0:01:09.720 close to us we're going to do. And I was 0:01:09.760 --> 0:01:16.959 privy to all of those conversations, so we finally, you know, 0:01:17.880 --> 0:01:19.399 had the conversation that we. 0:01:19.319 --> 0:01:21.120 Should really get into business together. 0:01:22.000 --> 0:01:22.280 Okay. 0:01:22.640 --> 0:01:24.640 It's been a fascinating process. 0:01:24.800 --> 0:01:29.720 So the name of your firm is Sky Partners. Sky 0:01:29.959 --> 0:01:36.240 is usually spelled sky yours is s KK. Why how 0:01:36.240 --> 0:01:37.360 did you come up with that name? 0:01:39.760 --> 0:01:42.679 You know, we had to have a little bit of influence. 0:01:42.800 --> 0:01:46.200 I thought, you know, Jay Salmons, I thought that the 0:01:46.560 --> 0:01:50.280 S for Salmon's and KK Kim Kardashian. 0:01:50.400 --> 0:01:51.400 Okay, it worked out. 0:01:51.720 --> 0:01:52.360 It worked out. 0:01:53.200 --> 0:01:57.040 So you've now been exposed to the private ecuy world 0:01:57.160 --> 0:01:59.480 for a little bit of time. You've met the investors 0:02:00.120 --> 0:02:02.840 here and around the world, so forth, what is your 0:02:02.880 --> 0:02:07.800 review of the private equity investment community? The most honest 0:02:07.840 --> 0:02:08.640 people you ever. 0:02:08.520 --> 0:02:16.120 Met, very very nice people. I actually have been introduced 0:02:16.200 --> 0:02:19.399 to the world a lot of my friends growing up 0:02:19.760 --> 0:02:23.280 they are in this space now. So I'm on a 0:02:24.080 --> 0:02:27.519 group chat where I'm being asked all the time about 0:02:27.560 --> 0:02:30.600 different companies and businesses, mostly tech that they invest in 0:02:30.720 --> 0:02:33.840 if they're really good companies. And I've even gotten on 0:02:34.000 --> 0:02:36.560 you know, zooms with all of the founders to hear 0:02:36.600 --> 0:02:41.280 their pitches on their businesses. As if I work with 0:02:41.320 --> 0:02:45.880 them already, so I felt like it would be a 0:02:45.919 --> 0:02:49.160 really good next step to do it together. 0:02:49.600 --> 0:02:52.160 So Jay, how did you two of you first meet 0:02:52.680 --> 0:02:54.400 and how did you get in the private equity and 0:02:54.400 --> 0:02:57.120 why did you specialize in consumer? Well? 0:02:57.120 --> 0:02:59.440 I started, first of all, David, thanks for having us 0:02:59.480 --> 0:03:02.000 and for being here with us. I started my investing 0:03:02.000 --> 0:03:05.040 career about twenty three years ago, and I had the 0:03:05.080 --> 0:03:07.960 privilege of spending almost the last seventy years working for you. 0:03:08.440 --> 0:03:10.520 As you know, I actually did not start investing in 0:03:10.560 --> 0:03:15.760 consumer businesses until I started at Carlisle, but obviously, you know, 0:03:15.760 --> 0:03:17.680 spend the entirety of my time at Carlisle doing that. 0:03:18.000 --> 0:03:20.519 In particular, I spent all of my time trying to 0:03:20.560 --> 0:03:23.800 back great, disruptive, high growth consumer brands, and I have 0:03:23.840 --> 0:03:25.679 a passion for that. I believe it's the best place 0:03:25.720 --> 0:03:28.480 to invest in consumer and the experiences that I had 0:03:28.480 --> 0:03:30.520 at Carlisle, as I said, are putting us in a 0:03:30.520 --> 0:03:32.000 position to build something really special here. 0:03:32.080 --> 0:03:36.400 Sky. So you also have a clothing company which is 0:03:36.520 --> 0:03:41.880 called a Skims, right, and you have a skin care 0:03:42.040 --> 0:03:46.800 beauty products company called skin Skin by Kim Kim. Okay, 0:03:47.240 --> 0:03:49.360 all right, all right, did you need a lot of 0:03:49.360 --> 0:03:52.520 help coming up with that name. Probably not. Yeah, Okay, 0:03:52.800 --> 0:03:56.600 so that's two businesses is pretty big. Those are big businesses. 0:03:57.080 --> 0:03:59.160 Why did you think you had the time you have 0:03:59.240 --> 0:04:04.240 four children to do another business in the private equity world, 0:04:04.280 --> 0:04:06.440 how much time do you really have for something like this? 0:04:09.160 --> 0:04:14.000 I feel like in life you have to do things 0:04:14.000 --> 0:04:17.000 that challenge you and help you grow and evolve. 0:04:17.360 --> 0:04:18.320 And this is a. 0:04:18.279 --> 0:04:21.440 Space that after spending a lot of time with Jay 0:04:21.760 --> 0:04:27.440 and with the knowledge that I've learned starting businesses, taking 0:04:27.480 --> 0:04:31.080 investments from firms and people that I've learned so much about, 0:04:31.120 --> 0:04:34.440 and having great relationships, and also being on the other 0:04:34.560 --> 0:04:38.320 side seeing relationships not work out if you don't partner 0:04:38.360 --> 0:04:43.159 with the right investment person and team. And I really 0:04:43.240 --> 0:04:48.920 felt like we could set ourselves apart by me really 0:04:50.560 --> 0:04:54.760 being that person that has been the founder, that believes 0:04:54.760 --> 0:04:58.560 in the founder, that wants to really help that company 0:04:58.680 --> 0:05:03.080 grow and thrive and really support them because I've been 0:05:03.120 --> 0:05:07.520 there and seen relationships work and not work. And it 0:05:07.640 --> 0:05:10.880 was just something that I was really interested in that 0:05:10.920 --> 0:05:13.080 I was willing to cut back on other things. 0:05:13.480 --> 0:05:16.560 Okay, And so when you ask people to do meetings, 0:05:16.560 --> 0:05:19.160 do they say no? Or is it that hard to 0:05:19.200 --> 0:05:21.640 get a meeting or probably with investors, or not that hard. 0:05:22.800 --> 0:05:26.120 So the answer is no, and I'm grateful for that. 0:05:26.200 --> 0:05:28.800 And it's largely because, you know, I believe that what 0:05:28.920 --> 0:05:32.599 KEM and I are building is unlike anything else that's 0:05:32.640 --> 0:05:35.680 being built in this space, and it's a very intentional 0:05:35.680 --> 0:05:40.680 combination of two really complementary skill sets that other firms 0:05:40.680 --> 0:05:41.159 don't have. 0:05:41.400 --> 0:05:46.040 So, say, right now, the private ecuy world's tough to 0:05:46.080 --> 0:05:48.680 get financing for deals and so forth, So are you 0:05:48.680 --> 0:05:51.919 going to be doing buyouts which require financing or are 0:05:51.920 --> 0:05:53.960 you going to do growth capital deals which presumably don't 0:05:53.960 --> 0:05:55.400 need as much financing or any. 0:05:55.520 --> 0:05:58.880 Yeah, our strategy is actually really consistent again with what 0:05:58.960 --> 0:06:02.680 I've done in the which was very unreliant on leverage. 0:06:03.440 --> 0:06:06.480 In the consumer growth world, it's about great asset selection 0:06:06.600 --> 0:06:09.920 and great execution on value creation plans. It's not about 0:06:09.960 --> 0:06:12.440 the marginal amount of leverage that will drive a few 0:06:12.480 --> 0:06:14.840 basis points of incremental returns. So in some instances, when 0:06:14.880 --> 0:06:16.640 the companies can support it, we'll use a little bit, 0:06:17.000 --> 0:06:19.600 but in most instances we won't. It's all about just 0:06:19.600 --> 0:06:21.039 getting behind the right ideas. 0:06:21.160 --> 0:06:24.080 Okay, so when a deal comes along, how do you 0:06:24.120 --> 0:06:26.640 have an investment committee. I presume you're on the investment committee, 0:06:26.480 --> 0:06:29.800 and so is it a one person veto If you 0:06:29.800 --> 0:06:31.200 don't like the deal, it's not going to get done, 0:06:31.240 --> 0:06:32.320 Or if you don't like the deal, it's not going 0:06:32.360 --> 0:06:33.400 to get done. How does that work? 0:06:33.839 --> 0:06:36.440 Well, so far, we haven't really run into that issue. 0:06:36.480 --> 0:06:39.760 We both, I think, respect each other's opinion and trust 0:06:39.800 --> 0:06:44.360 each other. I think culturally we have the same vision 0:06:44.760 --> 0:06:47.800 of what brands we think can grow and that we 0:06:47.839 --> 0:06:51.800 can really help make an impact. But we also both 0:06:51.880 --> 0:06:56.240 really believe that our team being included in these decisions 0:06:56.320 --> 0:06:58.720 is really important and we want everyone on our team 0:06:58.760 --> 0:06:59.480 to have a voice. 0:06:59.560 --> 0:07:01.920 What is it that you're most looking forward to about 0:07:01.960 --> 0:07:05.279 private equity? Is it coming to conferences like this? Is 0:07:05.320 --> 0:07:07.160 that what you're most looking forward to? 0:07:07.320 --> 0:07:13.280 Absolutely, I'm honestly most looking forward to my relationships with 0:07:13.920 --> 0:07:18.640 the founders. I'm really fascinated to hear their backstory. I'm 0:07:18.680 --> 0:07:25.240 a storyteller. I'm so excited just to have the opportunity 0:07:25.320 --> 0:07:30.800 to help them win, and I love hearing people's stories 0:07:30.840 --> 0:07:35.520 and hearing what their magic sauces behind their company and 0:07:35.640 --> 0:07:38.040 why they wanted to start the company that they did 0:07:38.360 --> 0:07:40.480 and what their vision is and just hope that I 0:07:40.480 --> 0:07:41.240 can help that. 0:07:44.920 --> 0:07:47.640 So you can be called one of the first influencers, 0:07:47.680 --> 0:07:50.800 or maybe the first of the influencers. Did you know 0:07:50.840 --> 0:07:53.040 what an influencer was really going to lead to when 0:07:53.080 --> 0:07:55.000 you first became a quote influencer? 0:07:55.920 --> 0:07:56.880 No, I really didn't. 0:07:57.320 --> 0:08:01.000 I knew that social media was really interesting in a 0:08:01.040 --> 0:08:05.480 way where I personally, when I got on used it 0:08:05.520 --> 0:08:08.800 as like a free focus group when I had questions 0:08:08.840 --> 0:08:12.080 about I mean, I was launching my first product ever, 0:08:12.280 --> 0:08:17.000 which was a Fragrance, and I needed opinions, and I 0:08:17.040 --> 0:08:19.480 went to Twitter. I remember Twitter was like the first 0:08:19.880 --> 0:08:27.120 real platform besides MySpace, which at that time, an influencer 0:08:27.200 --> 0:08:28.600 wasn't even in the mindset. 0:08:28.880 --> 0:08:29.560 Same with Twitter. 0:08:29.600 --> 0:08:33.040 Really for a while, it was more of, I think, 0:08:33.080 --> 0:08:35.679 a way to communicate with a fan base. 0:08:36.320 --> 0:08:37.160 But I did use it. 0:08:37.120 --> 0:08:40.160 As like a free focus group that I thought was fascinating, 0:08:40.200 --> 0:08:45.480 and I felt like the customer became more invested in 0:08:45.520 --> 0:08:47.640 the Fragrance that I was launching because they felt like 0:08:47.679 --> 0:08:49.640 they were a part of it, and I just thought 0:08:49.720 --> 0:08:53.000 that was really interesting. And I didn't quite at that 0:08:53.120 --> 0:08:57.400 time though, realize what a tool social media would be 0:08:57.440 --> 0:08:58.400 for business. 0:08:58.640 --> 0:09:01.520 Now you've built several businesses. Is when you were building them, 0:09:01.559 --> 0:09:04.760 people would say, well, she can't really build a fragrance business, 0:09:04.880 --> 0:09:08.360 or she can't really build a clothing business because she 0:09:08.360 --> 0:09:09.920 doesn't have a background on that. But they turn out 0:09:09.920 --> 0:09:13.559 to be extremely successful. So did people not thinking you 0:09:13.600 --> 0:09:16.199 could do it urge you to make it even more successful? 0:09:16.280 --> 0:09:18.280 Or were you nervous that maybe they were right and 0:09:18.320 --> 0:09:20.640 you couldn't build those businesses? Or how did you feel 0:09:20.640 --> 0:09:22.679 about when you were building these businesses from scratch. 0:09:23.640 --> 0:09:27.680 I definitely always took the doubt as motivation. I always 0:09:27.760 --> 0:09:32.240 felt like, and still do always feel a bit insecure 0:09:32.240 --> 0:09:35.680 about it, confident in the brand. I love creating a 0:09:35.720 --> 0:09:38.480 brand and launching a brand and the whole process of it. 0:09:39.920 --> 0:09:44.400 I always have those I think healthy nerves when you're 0:09:44.480 --> 0:09:47.280 launching something, especially on a launch day or a product 0:09:47.360 --> 0:09:51.120 launch day. But I've always felt a little bit. I've 0:09:51.120 --> 0:09:54.520 always felt a doubt, and I've always just taken that 0:09:54.679 --> 0:09:58.200 as motivation to have me focus more and work harder 0:09:58.240 --> 0:09:59.760 and felt like I had more to prove. 0:10:00.240 --> 0:10:02.920 So nobody can build a business or run a business 0:10:02.920 --> 0:10:05.839 by themselves, so you have to hire people and get 0:10:05.840 --> 0:10:08.160 people around you from time to time for your businesses. 0:10:08.480 --> 0:10:10.559 How do you select who you're going to hire? And 0:10:11.000 --> 0:10:13.400 do you ever have to fire anybody and say well 0:10:13.480 --> 0:10:15.040 you're good but not quite good enough. 0:10:16.000 --> 0:10:18.959 Yes, I have a great team and a small team, 0:10:19.240 --> 0:10:22.760 and the fires. Firing's really difficult for me, so I 0:10:22.800 --> 0:10:25.559 always have someone else do it. It's really really hard 0:10:25.600 --> 0:10:27.680 for me unless it's someone that works in my household 0:10:27.760 --> 0:10:30.120 and I have a personal relationship with them. Obviously I 0:10:30.160 --> 0:10:32.960 would give them their respect to do that. But I 0:10:33.000 --> 0:10:35.520 have a small team. When I started my beauty business, 0:10:35.520 --> 0:10:40.000 when we started Skims, my business, everything that I do 0:10:40.400 --> 0:10:44.840 starts with a really selective in house team, even from 0:10:44.880 --> 0:10:48.800 my business manager. Everyone is just someone that I've taken 0:10:49.000 --> 0:10:50.120 a lot of time to. 0:10:50.000 --> 0:10:52.120 Get to know. I trust. 0:10:52.600 --> 0:10:58.120 And a good community relationship within my office and within 0:10:58.200 --> 0:11:01.880 my house staff everywhere is the most important thing. 0:11:02.160 --> 0:11:04.360 And you test all the products yourself, in other words, 0:11:04.400 --> 0:11:06.679 if it's a beauty product or something you always. 0:11:06.440 --> 0:11:10.440 Tested, oh everything, Yes, yes, I'm so hands on. I'm 0:11:10.480 --> 0:11:12.959 so involved. I mean to this day for Skims, I'm 0:11:13.000 --> 0:11:16.679 still our fit model, which we have like a group 0:11:16.720 --> 0:11:19.520 of fit models, and I'll know the collection that I 0:11:19.559 --> 0:11:23.120 didn't fit for I'm very specific on how things fit 0:11:23.440 --> 0:11:26.760 and make. I pick the fabrics that come up with 0:11:26.840 --> 0:11:30.960 all of the marketing. So with Skims and my beauty brand, Skin, 0:11:31.240 --> 0:11:36.120 I do every last thing from packaging design to helping 0:11:36.200 --> 0:11:41.199 with the fonts and the you know, every campaign, every photographer, 0:11:41.200 --> 0:11:44.440 We pick every formula of every product. I mean, I 0:11:44.559 --> 0:11:46.760 have to be involved one hundred percent. 0:11:47.559 --> 0:11:50.640 So many people would say in one family, you probably 0:11:50.679 --> 0:11:54.240 can't have too many talented business people in your family. 0:11:54.240 --> 0:11:56.280 You seem to have a lot of talented business people. 0:11:56.400 --> 0:11:59.520 So is there a competition between you and your sisters 0:11:59.640 --> 0:12:01.840 or you're so friendly there's no competition. 0:12:03.760 --> 0:12:06.199 You know, even like Kylie and I are both in 0:12:06.240 --> 0:12:09.280 the beauty business and we don't compete. We feel like 0:12:09.320 --> 0:12:14.800 we have two totally different brands and two totally different demographics. 0:12:14.880 --> 0:12:17.559 So I would say we don't really compete in that way. 0:12:17.640 --> 0:12:22.120 If anything, we would motivate each other. And even we 0:12:22.160 --> 0:12:26.160 work on everything really privately and don't really communicate with 0:12:26.200 --> 0:12:28.920 each other about, you know, what we're launching and what 0:12:28.960 --> 0:12:31.720 our campaigns look like. I mean, if we're really excited 0:12:31.720 --> 0:12:36.680 about something, we'll share the process. But it's really rare 0:12:36.800 --> 0:12:39.320 that we do that now, and we don't really. 0:12:39.120 --> 0:12:40.000 Compete like that. 0:12:40.360 --> 0:12:42.560 I think we all just really focus and do our 0:12:42.600 --> 0:12:43.040 own thing. 0:12:43.720 --> 0:12:46.880 So your mother has been involved with your career as well, 0:12:47.040 --> 0:12:49.480 and your mother is involved, I guess with your sister's 0:12:49.559 --> 0:12:52.760 careers as well. So is she a superstar business manager 0:12:52.920 --> 0:12:56.280 or impresario or how did she manage to keep all 0:12:56.320 --> 0:12:58.280 of the children happy and have them each have their 0:12:58.320 --> 0:13:01.360 own career and owned businesses and still be so close 0:13:01.360 --> 0:13:01.680 to them. 0:13:02.000 --> 0:13:05.760 She's definitely the smartest woman I know, and it really 0:13:05.800 --> 0:13:09.160 started for she was a housewife when she was married 0:13:09.160 --> 0:13:11.079 to my dad and she raised the four of us. 0:13:11.120 --> 0:13:13.880 And then when she married my stepdad, she became his 0:13:14.160 --> 0:13:20.200 agent and manager and got her agent license and figured 0:13:20.240 --> 0:13:25.040 it out and really helped that, and then it bled 0:13:25.080 --> 0:13:27.839 into wanting to help her children when the time was 0:13:27.960 --> 0:13:30.000 right and when our career started. 0:13:30.080 --> 0:13:31.480 So I ask her all. 0:13:31.400 --> 0:13:35.000 The time how she manages six kids and we all 0:13:35.040 --> 0:13:39.480 have very similar lives. But I find it really interesting 0:13:39.480 --> 0:13:42.960 that a lot of people call her to want to 0:13:43.040 --> 0:13:46.720 get her to be their manager, and she just like 0:13:46.760 --> 0:13:49.560 her heart is with her children, So I think it's 0:13:50.160 --> 0:13:53.439 a different kind of love and motivation. But she completely 0:13:53.480 --> 0:13:55.920 has helped us all figure it out. We come to 0:13:55.960 --> 0:13:59.080 her for every ounce of advice, and she's really been 0:13:59.160 --> 0:14:03.120 so great managing all of us. But she's also really 0:14:03.120 --> 0:14:07.600 good at being the best mom. And even maybe a 0:14:07.640 --> 0:14:10.480 manager would push for one decision, she'll push for a 0:14:10.520 --> 0:14:11.880 mom decision first. 0:14:12.280 --> 0:14:14.400 So you were very close to your father, who passed 0:14:14.440 --> 0:14:17.800 away a very young age of cancer. He was a lawyer, 0:14:17.880 --> 0:14:20.880 well known lawyer. Did that motivate you to want to 0:14:20.920 --> 0:14:22.480 go and become a lawyer yourself? 0:14:23.200 --> 0:14:23.920 Absolutely? 0:14:24.000 --> 0:14:27.160 I mean I think just seeing him every day he 0:14:27.200 --> 0:14:30.520 would get up, be on his way to work, drop 0:14:30.600 --> 0:14:34.040 us off at school, see him, you know, go to work, 0:14:34.080 --> 0:14:37.160 come home for dinner, like we just I saw how 0:14:37.200 --> 0:14:40.920 hard he worked, and I saw just his work ethic 0:14:40.960 --> 0:14:45.520 that really drove me, and especially his law studies I 0:14:45.560 --> 0:14:46.800 think really inspired me. 0:14:47.000 --> 0:14:47.920 We talked about it. 0:14:47.960 --> 0:14:49.600 I mean, he passed away when I was twenty two, 0:14:49.840 --> 0:14:53.840 so it was I was in college, and we talked 0:14:53.840 --> 0:14:57.320 about my path in college and he was really realistic 0:14:57.360 --> 0:14:59.920 with me. I did not like school, and he said, 0:15:00.120 --> 0:15:03.440 you know, I just don't think that this. I don't 0:15:03.480 --> 0:15:05.720 think you want to do this full time. I really 0:15:05.760 --> 0:15:09.360 want you to think about this, but if you stay 0:15:09.360 --> 0:15:13.040 in school, I will, you know, help with your apartment, 0:15:13.160 --> 0:15:15.360 And it was like a trade off that he would help, 0:15:15.840 --> 0:15:18.400 and I just wanted to be independent and I wanted 0:15:18.440 --> 0:15:24.440 to not go down that journey at that time. But 0:15:24.560 --> 0:15:27.320 I do think that he would. I think he'd absolutely 0:15:27.400 --> 0:15:28.840 be proud of me. But I think he would get 0:15:28.880 --> 0:15:31.320 a kick out of the fact that I'm doing it 0:15:31.400 --> 0:15:35.240 now and he'd be the best study buddy with me 0:15:35.280 --> 0:15:37.280 and help me study. 0:15:37.520 --> 0:15:40.080 Now, to be a lawyer in California, you don't have 0:15:40.120 --> 0:15:42.920 to go to law school. You can read the law, 0:15:43.080 --> 0:15:45.040 which is what people used to do many years ago. 0:15:45.120 --> 0:15:47.280 Abraham Lincoln never went to law school, and he did 0:15:47.280 --> 0:15:50.560 okay as a lawyer. So you're reading the law, and 0:15:50.600 --> 0:15:52.600 you've passed one of the bar exams, and you're going 0:15:52.640 --> 0:15:54.400 to take another one at some point in time, is 0:15:54.440 --> 0:15:55.520 that right? Yeah? 0:15:55.640 --> 0:15:58.240 I think in about two years I take the next one. 0:15:58.400 --> 0:16:01.120 So you need two bars in order to pass to 0:16:01.760 --> 0:16:04.920 become a lawyer. So I think now, since I've passed 0:16:04.960 --> 0:16:10.960 the first one, I could practice under someone, but to 0:16:11.240 --> 0:16:13.240 be a lawyer on my own, I have to pass 0:16:13.320 --> 0:16:18.040 the second bar. So I'm constitutional law is kicking my 0:16:18.160 --> 0:16:20.360 butt right now, and that's what I'm that's what I'm 0:16:20.400 --> 0:16:26.880 studying currently, and it's you know, it's extremely time consuming, 0:16:26.920 --> 0:16:28.000 but so worth it. 0:16:28.480 --> 0:16:31.160 So as you've become so well known, I think you 0:16:31.280 --> 0:16:35.160 have more Twitter followers than probably almost anybody in the world. 0:16:35.200 --> 0:16:37.960 Twitter followers, Instagram followers. You have something like three hundred 0:16:37.960 --> 0:16:42.120 and fifty million Instagram followers. Is that the right number, something. 0:16:41.840 --> 0:16:45.480 Like that, three fifty nine, three hundred and fifty nine million. 0:16:45.560 --> 0:16:48.680 I have zero. I have no Instagram followers. I'm afraid 0:16:48.720 --> 0:16:50.720 to be on Instagram because I wouldn't have any followers. 0:16:51.000 --> 0:16:52.880 But you have three hundred and fifty nine million. So 0:16:53.320 --> 0:16:56.400 when you go to a restaurant or you go out 0:16:56.440 --> 0:17:00.000 in the public anywhere, can you ever be not bothered 0:17:00.160 --> 0:17:02.920 by people who want to take your picture, want a selfie, 0:17:03.000 --> 0:17:05.440 want an autograph? How do you deal with all that? 0:17:05.960 --> 0:17:09.000 I think you know, depending where you go, you really 0:17:09.040 --> 0:17:11.280 have to know where to go, and you definitely can 0:17:11.320 --> 0:17:15.000 get away with that sometimes, but you also have to 0:17:15.080 --> 0:17:17.920 understand when you're going out in public. That's just kind 0:17:17.960 --> 0:17:20.320 of I guess what comes along with the territory. I 0:17:20.359 --> 0:17:23.200 love to travel the world. If I go to Japan, 0:17:24.000 --> 0:17:28.080 you know, no one will ask their culture is very different. 0:17:30.520 --> 0:17:33.280 Different places all over the world just have different i 0:17:33.280 --> 0:17:38.160 think beliefs and cultures where it's just not as important 0:17:38.200 --> 0:17:41.800 for them to ask for photos. So it's fun to 0:17:41.920 --> 0:17:46.760 travel and get away sometimes from that. But I also 0:17:47.000 --> 0:17:50.240 know that that kind of comes along with the territory 0:17:50.280 --> 0:17:50.720 as well. 0:17:51.000 --> 0:17:53.200 And how do you convince your children that not every 0:17:53.240 --> 0:17:55.879 mother is as famous as you? Because they see people 0:17:55.960 --> 0:17:59.080 coming calling you, you're very well known. How do you 0:17:59.160 --> 0:18:01.240 convince your children and then not every mother is that 0:18:01.320 --> 0:18:04.000 way and therefore they have to live a life maybe 0:18:04.040 --> 0:18:05.600 a little bit different than the one you're living. 0:18:05.960 --> 0:18:10.720 Well, I think that they really do understand that every 0:18:10.800 --> 0:18:14.159 family is different. I mean even within my sisters, you know, 0:18:14.200 --> 0:18:16.840 other sisters have different rules, snacks that they can eat, 0:18:16.880 --> 0:18:19.280 snacks we can eat, shows they can want, you know, 0:18:19.600 --> 0:18:22.119 So we do talk about different families and different rules 0:18:22.119 --> 0:18:22.760 all the time. 0:18:23.280 --> 0:18:25.240 I think that they grew up. 0:18:27.000 --> 0:18:30.480 Seeing a lot and you know, whether we're they were 0:18:30.520 --> 0:18:34.960 at their dad's you know, big events or at filming 0:18:35.119 --> 0:18:37.360 you know, with me and seeing stuff. I think they 0:18:37.480 --> 0:18:40.080 just have known, and we've been really open and honest 0:18:40.080 --> 0:18:42.479 with them about our lives and how big it is 0:18:42.520 --> 0:18:45.560 and how different it is. And let's be positive and 0:18:45.560 --> 0:18:48.159 think of all of like the good, positive things and 0:18:49.800 --> 0:18:52.320 just try to give them amazing experiences. But they are 0:18:52.359 --> 0:18:57.560 also so normal and well grounded that I'm so happy 0:18:57.760 --> 0:19:02.240 that they have a group of cousins that can all relate, 0:19:02.520 --> 0:19:05.400 and that we all live in the same gated community 0:19:05.440 --> 0:19:08.119 and they ride bikes to each other's houses and scooters, 0:19:08.160 --> 0:19:12.920 and I mean, it's they're the most normal, well adjusted kids, 0:19:13.040 --> 0:19:16.160 and it just makes me so happy. And as a mom, 0:19:16.280 --> 0:19:19.280 you just feel like you're doing something right when your 0:19:19.359 --> 0:19:20.200 kids are happy. 0:19:20.640 --> 0:19:22.639 When you were growing up and you were a little 0:19:22.640 --> 0:19:27.399 girl at the age of your children, could everybody pronounce 0:19:27.440 --> 0:19:31.280 the name Kardashian then, because now it's a well known name. 0:19:31.320 --> 0:19:35.040 But I imagine people have said pronounce it incorrectly then 0:19:35.080 --> 0:19:38.040 and you correct them or were you? Was everybody pronouncing 0:19:38.080 --> 0:19:39.240 it correctly then? No? 0:19:39.520 --> 0:19:44.160 I remember then. I would laugh with my dad about 0:19:44.160 --> 0:19:47.800 this during the oj trial, when reporters would always say 0:19:47.800 --> 0:19:50.800 his name, they would always get it wrong and say 0:19:50.800 --> 0:19:53.080 different versions of it. And my dad told me a 0:19:53.119 --> 0:19:56.600 story that when the Armenians came over to America, they 0:19:56.680 --> 0:19:59.280 usually took off the iaan off their last name, so 0:19:59.320 --> 0:20:02.679 anyone with Ia and they're Armenian, and so you know, 0:20:02.720 --> 0:20:06.360 our last name would be like kardash you know. And 0:20:06.760 --> 0:20:08.840 he just would always say, just never take the ia 0:20:08.960 --> 0:20:10.919 in off your last name, like it's okay if they 0:20:10.960 --> 0:20:13.520 mispronounce it. We would laugh all the time that no 0:20:13.560 --> 0:20:15.639 one can get our last name. And now it seems 0:20:15.680 --> 0:20:16.320 really simple. 0:20:17.400 --> 0:20:19.840 Well, you and your mother and your sisters and your 0:20:19.840 --> 0:20:23.320 whole family became famous initially, I think with the TV 0:20:23.440 --> 0:20:26.560 show called Keeping Up with the Kardashians. Is that what 0:20:26.600 --> 0:20:29.760 it was? Yes, So when you were first approached about that, 0:20:29.800 --> 0:20:31.960 did you roll your eyes and say I don't want 0:20:32.000 --> 0:20:33.760 to do a reality TV show? Or you say, no, 0:20:33.880 --> 0:20:35.119 this is going to be great. We're going to be 0:20:35.119 --> 0:20:37.240 famous because of this, Or how did you get the 0:20:37.280 --> 0:20:39.199 idea or who came to you with the idea and 0:20:39.520 --> 0:20:41.440 did all of you want to do it unanimously or 0:20:41.480 --> 0:20:42.879 did all of you say maybe not? 0:20:43.359 --> 0:20:43.560 Yeah? 0:20:43.560 --> 0:20:46.359 Well, when I remember so vividly being at my best 0:20:46.359 --> 0:20:49.320 friend's house nineteen eighty nine, So I was nine years 0:20:49.320 --> 0:20:51.840 old and the show The Real World launched, and I 0:20:51.920 --> 0:20:53.960 looked at my best friend and I said, that's it. 0:20:54.160 --> 0:20:57.240 I have to be on a reality show. And she 0:20:57.320 --> 0:20:58.720 said I go, that's what I want to do when 0:20:58.720 --> 0:21:01.320 I grow up, and she said, okay, well when we're eighteen, 0:21:02.160 --> 0:21:05.560 we'll make an audition tape for the Real World. And 0:21:05.600 --> 0:21:07.000