1
00:00:00,200 --> 00:00:03,880
Speaker 1: I'm off my game today. No, you're not. People are

2
00:00:03,920 --> 00:00:05,760
Speaker 1: going to have to start making better content. I think

3
00:00:05,760 --> 00:00:07,280
Speaker 1: we're gonna be talking about this for a long time.

4
00:00:07,360 --> 00:00:10,319
Speaker 1: When you program for everyone, you program for no one.

5
00:00:10,360 --> 00:00:12,440
Speaker 1: I think it's a were purpose driven platform. Like we're

6
00:00:12,440 --> 00:00:15,800
Speaker 1: trying to get to substance? How was that? Are you

7
00:00:15,800 --> 00:00:19,560
Speaker 1: happy with that? This is marketing therapy right now? It

8
00:00:19,600 --> 00:00:24,760
Speaker 1: really is? What's up on? Laura Curnti and I'm Alexa Kristen.

9
00:00:24,840 --> 00:00:28,280
Speaker 1: Welcome back to episode twenty one of Adlandia. We're of

10
00:00:28,360 --> 00:00:33,120
Speaker 1: legal drinking age and to celebrate a badass person in

11
00:00:33,120 --> 00:00:36,680
Speaker 1: the industry decided to give us at Landia and our

12
00:00:36,720 --> 00:00:41,280
Speaker 1: listeners and this community at Landia Hollo holla and exclusive.

13
00:00:41,840 --> 00:00:46,680
Speaker 1: So it's our first exclusive with a bad MF. Can

14
00:00:46,720 --> 00:00:48,320
Speaker 1: I call her a bad m F? I think so?

15
00:00:48,520 --> 00:00:52,040
Speaker 1: Total girl boss. Linda Yacarina, Chairman of Advertising, Sales and

16
00:00:52,080 --> 00:00:56,240
Speaker 1: Partnerships at NBC Universal. Um, this is big what she's done,

17
00:00:56,520 --> 00:00:58,640
Speaker 1: and she's really kind of putting her time and her

18
00:00:58,680 --> 00:01:03,400
Speaker 1: money and NBC my behind this call to say, now

19
00:01:03,480 --> 00:01:05,720
Speaker 1: is the time to change the industry. Now is the

20
00:01:05,760 --> 00:01:08,959
Speaker 1: time where we can't create our own work, you know,

21
00:01:09,040 --> 00:01:11,039
Speaker 1: Digitay was talking about this when they were kind of

22
00:01:11,040 --> 00:01:12,880
Speaker 1: reporting this, and she said it, we can't create our

23
00:01:12,920 --> 00:01:14,959
Speaker 1: own work. We don't create our own work in measurement

24
00:01:15,480 --> 00:01:18,880
Speaker 1: the industry, including Google, Facebook, and then all of our

25
00:01:18,959 --> 00:01:23,679
Speaker 1: peers in the kind of linear and broadcasting programming space,

26
00:01:23,959 --> 00:01:26,680
Speaker 1: as well as our new kind of partners like Snapchat

27
00:01:26,720 --> 00:01:29,840
Speaker 1: and those people have to come together and do the

28
00:01:29,920 --> 00:01:32,959
Speaker 1: right thing and figure out the way forward in terms

29
00:01:33,040 --> 00:01:37,080
Speaker 1: of how brands and programmers are going to measure impact

30
00:01:37,920 --> 00:01:42,080
Speaker 1: of marketing and advertising. So we're super honored and stokes

31
00:01:42,240 --> 00:01:46,160
Speaker 1: that Linda recognizes and she said this to us. I

32
00:01:46,280 --> 00:01:49,840
Speaker 1: just had the reaction that we're talking to the people

33
00:01:50,480 --> 00:01:55,080
Speaker 1: who are going to live right and not the people

34
00:01:55,200 --> 00:01:59,800
Speaker 1: that I'm fighting legacy both or it's it's those people

35
00:01:59,800 --> 00:02:04,000
Speaker 1: who don't discriminate, they don't differentiate. It just is let's

36
00:02:04,040 --> 00:02:07,280
Speaker 1: but if it's limiting us, let's just change it. The

37
00:02:07,320 --> 00:02:10,360
Speaker 1: people who are listening to Atlantia are the ones who

38
00:02:10,400 --> 00:02:13,040
Speaker 1: are going to make change in this industry and are

39
00:02:13,080 --> 00:02:16,320
Speaker 1: going to bring the industry forward for the next hundred years.

40
00:02:16,400 --> 00:02:19,280
Speaker 1: So we've decided to drop this episode on Monday as

41
00:02:19,760 --> 00:02:22,400
Speaker 1: a precursor to the State of the Industry Forum, which

42
00:02:22,440 --> 00:02:26,480
Speaker 1: will be happening tomorrow November as sort of this early

43
00:02:27,240 --> 00:02:29,880
Speaker 1: look inside what's going to be happening with some of

44
00:02:29,880 --> 00:02:35,040
Speaker 1: the top industry marketers, publishers, executives who have the ability

45
00:02:35,080 --> 00:02:37,799
Speaker 1: to impact change. So we'll get to that after the break,

46
00:02:38,280 --> 00:02:41,200
Speaker 1: but first, before we get to that interview, and I

47
00:02:41,240 --> 00:02:43,880
Speaker 1: think super important and indicative of where the industry is

48
00:02:43,919 --> 00:02:48,600
Speaker 1: going and why we need to fix things like brand safety, measurement, viewability,

49
00:02:48,720 --> 00:02:52,639
Speaker 1: but more not just for quote unquote legacy companies by

50
00:02:52,639 --> 00:02:56,560
Speaker 1: the way, or quote unquote premium right publishers and programmers,

51
00:02:56,840 --> 00:03:01,320
Speaker 1: but now we're seeing a bigger effect right digital first.

52
00:03:02,160 --> 00:03:04,600
Speaker 1: So we've seen in the news um Mashable looking to

53
00:03:04,639 --> 00:03:07,480
Speaker 1: sell for fifty millions if Davis, which is a fifth

54
00:03:07,520 --> 00:03:10,440
Speaker 1: of what they were at one time valued. You're seeing

55
00:03:10,520 --> 00:03:14,440
Speaker 1: BuzzFeed and Vice reportedly going to be missing AD revenue earnings.

56
00:03:14,639 --> 00:03:17,000
Speaker 1: And one of the things we were texting about earlier

57
00:03:17,000 --> 00:03:20,440
Speaker 1: Alexa was the idea that you know, is this because

58
00:03:20,440 --> 00:03:24,680
Speaker 1: these folks succumbed to scale and thinking about the lowest

59
00:03:24,680 --> 00:03:27,520
Speaker 1: common denominator and we're ahead of the curve UH and

60
00:03:27,560 --> 00:03:31,359
Speaker 1: thinking about how they could diversify their revenue models. Yeah,

61
00:03:31,400 --> 00:03:32,800
Speaker 1: I mean, I think there are a couple of things

62
00:03:32,800 --> 00:03:35,720
Speaker 1: I think that can we like pause on the mashable things.

63
00:03:35,800 --> 00:03:39,360
Speaker 1: Someone I was reading someone's tweet last night about Mashball

64
00:03:39,400 --> 00:03:41,360
Speaker 1: and they're like, but they were so successful for twelve

65
00:03:41,440 --> 00:03:43,240
Speaker 1: years and how they should be so proud because they

66
00:03:43,280 --> 00:03:46,760
Speaker 1: came out of you know, the Scottish students, you know,

67
00:03:46,960 --> 00:03:50,400
Speaker 1: blog basically, And I think that the biggest thing with

68
00:03:50,440 --> 00:03:52,880
Speaker 1: Mashball is the Pete Cashmore. And we had a friend

69
00:03:52,880 --> 00:03:55,600
Speaker 1: who worked at UM Mashball a couple of years ago,

70
00:03:55,720 --> 00:03:57,000
Speaker 1: and he came to talk to me and I said,

71
00:03:57,040 --> 00:03:59,920
Speaker 1: the biggest thing that is missing from Mashball is Pete Cashmore.

72
00:04:00,400 --> 00:04:02,640
Speaker 1: I was like, put them back. And I think they

73
00:04:02,680 --> 00:04:04,480
Speaker 1: went for the you know what we talked about, lowest

74
00:04:04,480 --> 00:04:09,360
Speaker 1: common denominator kind of programming and and scale click clickbait, clickbait,

75
00:04:09,640 --> 00:04:14,200
Speaker 1: and so yeah, now they have a crappy, crappy valuation,

76
00:04:14,680 --> 00:04:16,760
Speaker 1: you know. And it's interesting to see the ones that

77
00:04:16,839 --> 00:04:20,080
Speaker 1: are winning and are reporting um hirings. I mean, look

78
00:04:20,120 --> 00:04:22,039
Speaker 1: at Keith Grossman, who's been on the show from Bloomberg.

79
00:04:22,040 --> 00:04:24,320
Speaker 1: They had one of their best quarters ever and Keith

80
00:04:24,400 --> 00:04:26,599
Speaker 1: is coming out swinging in the industry, talking about all

81
00:04:26,680 --> 00:04:29,320
Speaker 1: the different things that he is looking at selling that

82
00:04:29,440 --> 00:04:32,240
Speaker 1: don't just have to do with the traditional kind of

83
00:04:32,279 --> 00:04:36,279
Speaker 1: advertising model exactly when you think about leaning into their

84
00:04:36,360 --> 00:04:39,560
Speaker 1: research and business intelligence is a potential offering, I mean

85
00:04:39,600 --> 00:04:42,560
Speaker 1: ship getting brands on the terminal as a new source

86
00:04:42,640 --> 00:04:46,000
Speaker 1: of revenue stream like these are are things that they

87
00:04:46,040 --> 00:04:48,720
Speaker 1: have access to that you cannot find anywhere else in

88
00:04:48,760 --> 00:04:51,280
Speaker 1: the market. I mean with sub Thomas and Meredith Levan

89
00:04:51,320 --> 00:04:52,679
Speaker 1: have been able to do with the New York Times

90
00:04:52,720 --> 00:04:56,760
Speaker 1: around T Brand and being early there and figuring out that, yeah,

91
00:04:56,839 --> 00:04:59,720
Speaker 1: this is an opportunity to break out a creative agency

92
00:05:00,120 --> 00:05:03,600
Speaker 1: and start competing for seven eight figure deals. You know

93
00:05:03,760 --> 00:05:07,760
Speaker 1: that trump advertising, you know investments presumably right, Well, no,

94
00:05:07,960 --> 00:05:10,159
Speaker 1: I agree, and they will go beyond that because I

95
00:05:10,200 --> 00:05:14,600
Speaker 1: do believe like the advertising model in the advertising agency,

96
00:05:14,680 --> 00:05:17,039
Speaker 1: that a creative agency is not a sustainable model for

97
00:05:17,080 --> 00:05:18,880
Speaker 1: a lot of publishers. Maybe it is for T Brand,

98
00:05:18,880 --> 00:05:21,080
Speaker 1: I hope it is, but they will go beyond that

99
00:05:21,120 --> 00:05:25,400
Speaker 1: will teach them, I think, to take the next leap.

100
00:05:25,600 --> 00:05:28,040
Speaker 1: The next leap. Yeah, and one of the other areas

101
00:05:28,040 --> 00:05:32,120
Speaker 1: that I think is severely severely untapped. I just had

102
00:05:32,120 --> 00:05:35,360
Speaker 1: the pleasure of attending the Girl Boss Rally in New

103
00:05:35,440 --> 00:05:39,680
Speaker 1: York with Sofia Marosso and team, as well as Cindy

104
00:05:40,120 --> 00:05:43,760
Speaker 1: Levis Glamour Women of the Year events. I will pay

105
00:05:43,839 --> 00:05:46,600
Speaker 1: for that. I will pay for that, and many many

106
00:05:46,600 --> 00:05:48,560
Speaker 1: other people will pay for that. And so when you

107
00:05:48,600 --> 00:05:51,760
Speaker 1: start thinking about events and experiential giving people access, Jessica

108
00:05:51,800 --> 00:05:56,680
Speaker 1: Lesson has done this brilliantly with the information red carpet access,

109
00:05:56,680 --> 00:06:03,080
Speaker 1: exclusive behind the rope at sess to perspectives, personalities, experiences,

110
00:06:03,160 --> 00:06:06,000
Speaker 1: networking events. People will pay and there's a people like

111
00:06:06,240 --> 00:06:09,080
Speaker 1: us thaying that Jessica Lesson has done so freaking well,

112
00:06:09,160 --> 00:06:12,040
Speaker 1: which is like the best people in tech, the people

113
00:06:12,080 --> 00:06:15,000
Speaker 1: who are like the really early in this in certain

114
00:06:15,040 --> 00:06:17,279
Speaker 1: spaces blockchain, da da dada, they wanted to be in

115
00:06:17,279 --> 00:06:20,280
Speaker 1: a community together and she knew it and she created it.

116
00:06:20,480 --> 00:06:23,080
Speaker 1: She created a place, she created a forum, and she's

117
00:06:23,120 --> 00:06:26,120
Speaker 1: given access to them in to each other. Uh and

118
00:06:26,320 --> 00:06:30,800
Speaker 1: too quite literally information. Yeah. So I think between you know,

119
00:06:31,000 --> 00:06:34,800
Speaker 1: media publishers moving aggressively into content, thinking about events and

120
00:06:34,960 --> 00:06:39,279
Speaker 1: creating moments of access, you know, thinking about merchandise and product.

121
00:06:39,760 --> 00:06:41,680
Speaker 1: You know, there are so many different ways I think

122
00:06:41,680 --> 00:06:44,920
Speaker 1: One of the most fascinating points that Rachel Typograph made

123
00:06:44,920 --> 00:06:48,880
Speaker 1: on episode twenty was about brands collaborating with another not

124
00:06:48,960 --> 00:06:50,920
Speaker 1: just in trading pixels. I mean that that's great in

125
00:06:50,960 --> 00:06:54,360
Speaker 1: terms of reach, that was genius, but like, how can

126
00:06:54,400 --> 00:06:56,920
Speaker 1: brands be combined. I just saw a great collaboration between

127
00:06:57,000 --> 00:07:00,560
Speaker 1: all birds and outdoor voices like minded brand and getting

128
00:07:00,600 --> 00:07:04,440
Speaker 1: together and doing things differently. Now that's obviously within creating,

129
00:07:04,720 --> 00:07:06,760
Speaker 1: creating like a joint I p which I think is

130
00:07:06,800 --> 00:07:12,320
Speaker 1: like talk about that obscure and Airbnb. I mean, these

131
00:07:12,360 --> 00:07:15,400
Speaker 1: are things that people have to get outside the confines

132
00:07:15,440 --> 00:07:17,680
Speaker 1: of what they're comfortable with and talk about things that

133
00:07:17,760 --> 00:07:21,200
Speaker 1: are not what they do every day, right, So look

134
00:07:21,280 --> 00:07:24,360
Speaker 1: beyond what you perceive as what you do. And I

135
00:07:24,400 --> 00:07:26,520
Speaker 1: think we can do this in our jobs, by the way,

136
00:07:26,560 --> 00:07:30,640
Speaker 1: everyone and think about where you can go. And that's

137
00:07:30,640 --> 00:07:33,000
Speaker 1: as a brand, that's as an individual. One of the

138
00:07:33,040 --> 00:07:36,320
Speaker 1: greatest um exercises that I love to go through in

139
00:07:36,320 --> 00:07:40,720
Speaker 1: the planning process is thinking about non direct competitors and

140
00:07:40,760 --> 00:07:43,200
Speaker 1: thinking about those like minded communities. I think you know

141
00:07:43,240 --> 00:07:45,360
Speaker 1: we're gonna hear Lindiak cre No talk about you know,

142
00:07:45,440 --> 00:07:47,560
Speaker 1: this is us being somebody who hits on the age

143
00:07:47,640 --> 00:07:50,840
Speaker 1: range of eighteen to eight. And let's be honest, there's

144
00:07:50,880 --> 00:07:54,120
Speaker 1: a lot to unpack within the audiences watching it. There's

145
00:07:54,160 --> 00:07:56,800
Speaker 1: got to be one unifying insight across all of it,

146
00:07:57,480 --> 00:08:02,040
Speaker 1: and that represents opportunities to think about programing product differently.

147
00:08:02,200 --> 00:08:05,000
Speaker 1: There you go, drop and so with that, Linda Yakarina,

148
00:08:05,200 --> 00:08:19,520
Speaker 1: we'll be right back. So we are back with total

149
00:08:20,160 --> 00:08:25,880
Speaker 1: badass girl Boss, Linda Yakarina, chair Woman. I like to say,

150
00:08:25,920 --> 00:08:30,600
Speaker 1: woman of NBC Universal, Welcome to Atlandia, Linda, Thank you

151
00:08:31,000 --> 00:08:35,440
Speaker 1: so um. I appreciate it. I'm thrilled that the day

152
00:08:35,720 --> 00:08:38,080
Speaker 1: is finally here. So it's a couple of days before

153
00:08:38,360 --> 00:08:40,920
Speaker 1: a huge summit. What is a huge meaning huge and

154
00:08:41,000 --> 00:08:45,360
Speaker 1: thought leadership, not huge in size, and you called this

155
00:08:45,559 --> 00:08:49,760
Speaker 1: summit to do what, Well, what's huge about it, or

156
00:08:49,800 --> 00:08:54,200
Speaker 1: maybe a little sad simultaneously, is that it's certainly never

157
00:08:54,240 --> 00:08:58,760
Speaker 1: been done before, right, And we called the summit really

158
00:08:59,320 --> 00:09:05,319
Speaker 1: to acknowledge that the need for change in the industry

159
00:09:05,440 --> 00:09:10,520
Speaker 1: is so acute with everything that's going on from technology

160
00:09:10,559 --> 00:09:16,200
Speaker 1: disruption to just sheer an utter measurement chaos, which is

161
00:09:16,840 --> 00:09:19,400
Speaker 1: all of those things going on it once are just

162
00:09:19,720 --> 00:09:24,880
Speaker 1: disrespecting the consumer and also the marketers. So we've got

163
00:09:24,920 --> 00:09:27,160
Speaker 1: to get our act together as an industry because we

164
00:09:27,200 --> 00:09:31,200
Speaker 1: have an obligation to respect both those stakeholders. Right. So,

165
00:09:31,240 --> 00:09:35,000
Speaker 1: what's been the greatest thing about the summit. It's kind

166
00:09:35,080 --> 00:09:38,720
Speaker 1: of taken on a life of its own and the

167
00:09:38,840 --> 00:09:43,640
Speaker 1: response has been overwhelming. So from the way we talked

168
00:09:43,640 --> 00:09:46,760
Speaker 1: about it, we have like four key groups participating in

169
00:09:46,760 --> 00:09:50,800
Speaker 1: the biggest of ways, and it is the let's call it,

170
00:09:50,840 --> 00:09:54,880
Speaker 1: the measurement community. Across the board. We've invited everyone from

171
00:09:54,920 --> 00:09:58,120
Speaker 1: the linear space I don't have to name names, from

172
00:09:58,160 --> 00:10:01,880
Speaker 1: the digital space, from social invited them across the board

173
00:10:02,120 --> 00:10:05,640
Speaker 1: from what I would call, let's call it our traditional competitors,

174
00:10:06,240 --> 00:10:12,200
Speaker 1: everyone from ABC two, Viacom all coming and some of

175
00:10:12,240 --> 00:10:16,920
Speaker 1: them participating. And then we have clients, client direct market

176
00:10:17,000 --> 00:10:22,400
Speaker 1: or CEO cmos for brands and then also agency holding

177
00:10:22,440 --> 00:10:25,680
Speaker 1: companies all C suite people. What morning did you wake

178
00:10:25,760 --> 00:10:28,720
Speaker 1: up and said I've had enough. I am leading one of,

179
00:10:29,000 --> 00:10:33,760
Speaker 1: if not the biggest network in the market. I've had enough. Well,

180
00:10:33,800 --> 00:10:36,960
Speaker 1: I don't know if it was one kind of seminal moment,

181
00:10:37,160 --> 00:10:40,079
Speaker 1: but I will tell you. As you know, coming off

182
00:10:40,120 --> 00:10:43,640
Speaker 1: of last year's upfront, NBC Universal got a lot of

183
00:10:43,760 --> 00:10:47,680
Speaker 1: kudos and a lot of praise, quite frankly, from leading

184
00:10:47,720 --> 00:10:51,840
Speaker 1: the marketplace in abc D things, whether it was you know,

185
00:10:52,120 --> 00:10:56,520
Speaker 1: the push for automation and tech development or great content

186
00:10:56,760 --> 00:11:00,160
Speaker 1: or developing our audience studio or content studio. Got out

187
00:11:00,160 --> 00:11:04,040
Speaker 1: of kudos for that. But I came out on behalf

188
00:11:04,040 --> 00:11:06,559
Speaker 1: of the team and the company on the other side

189
00:11:06,640 --> 00:11:10,679
Speaker 1: of an upfront, which is a just a mind blowing

190
00:11:10,760 --> 00:11:14,560
Speaker 1: tradition to explain right on the other side of that

191
00:11:14,679 --> 00:11:18,120
Speaker 1: saying we didn't do the best we could do for

192
00:11:18,280 --> 00:11:21,440
Speaker 1: our clients. And there were a lot of struggles for

193
00:11:21,480 --> 00:11:23,440
Speaker 1: the reason why I shouldn't have to stand up on

194
00:11:23,480 --> 00:11:25,880
Speaker 1: a stage in front of five thousand people in Radio

195
00:11:25,960 --> 00:11:31,800
Speaker 1: City saying, why do we still have the handcuffs of legacy,

196
00:11:31,800 --> 00:11:38,360
Speaker 1: whether it's legacy measurement, legacy process, legacy go to market conversations.

197
00:11:38,840 --> 00:11:40,679
Speaker 1: Why should I have to stand up there and say

198
00:11:41,120 --> 00:11:46,240
Speaker 1: a one currency metric does not do any service to

199
00:11:46,360 --> 00:11:50,520
Speaker 1: a brand, okay, doesn't accomplish their business goals, and we

200
00:11:50,640 --> 00:11:53,640
Speaker 1: fight so hard for that every day. So think about that.

201
00:11:53,679 --> 00:11:56,120
Speaker 1: We came out on the other side of what was

202
00:11:56,160 --> 00:12:01,599
Speaker 1: a literally best performance ever for our company, Comcast, NBCUniversal,

203
00:12:01,679 --> 00:12:04,240
Speaker 1: So we should be thumbs up, and we came out

204
00:12:04,280 --> 00:12:08,160
Speaker 1: of it almost like now is the time to do

205
00:12:08,280 --> 00:12:11,040
Speaker 1: something right. So now you have kind of lightning in

206
00:12:11,040 --> 00:12:14,440
Speaker 1: a bottle and that's when we said we're not taking

207
00:12:14,440 --> 00:12:16,840
Speaker 1: it anymore. So you had several things going on with

208
00:12:16,880 --> 00:12:19,720
Speaker 1: that lightning in a bottle moment. So you had kind

209
00:12:19,720 --> 00:12:26,280
Speaker 1: of a absolute, overwhelming, really unanimous affirmation of premium content.

210
00:12:26,440 --> 00:12:29,000
Speaker 1: Is it that? So we got that. No one ever

211
00:12:29,120 --> 00:12:34,559
Speaker 1: argues that you have the ongoing and actual no promise

212
00:12:34,640 --> 00:12:39,160
Speaker 1: yet of stopping brand safety issues. Okay, Then you have

213
00:12:39,280 --> 00:12:44,360
Speaker 1: what I call measurement chaos. So you have the legacy

214
00:12:44,840 --> 00:12:48,760
Speaker 1: of inaccurate reporting on the linear side because that's just

215
00:12:48,960 --> 00:12:52,680
Speaker 1: riddled with issues. Then on the digital side you have

216
00:12:52,800 --> 00:12:56,000
Speaker 1: all that stuff. You have the unfortunate let's call it

217
00:12:56,080 --> 00:12:59,080
Speaker 1: add tax where you have to deduct from your investment,

218
00:12:59,080 --> 00:13:02,200
Speaker 1: whether it's fraud, view ability. They've actually done a great

219
00:13:02,280 --> 00:13:06,000
Speaker 1: job of training the audience or charining the customers that

220
00:13:06,480 --> 00:13:10,440
Speaker 1: no audibility is a thing and you should say thank you. Okay.

221
00:13:10,480 --> 00:13:13,240
Speaker 1: So so then you get to the what I call them,

222
00:13:13,520 --> 00:13:15,640
Speaker 1: you know, kind of measurement chaos on the digital side,

223
00:13:15,679 --> 00:13:19,880
Speaker 1: you got the attacks and then you have the uh,

224
00:13:20,040 --> 00:13:23,800
Speaker 1: let's the walled garden or the self reporting. Yeah, if

225
00:13:24,040 --> 00:13:30,680
Speaker 1: NBC Universal did that, NBC Universal did that, we would

226
00:13:30,720 --> 00:13:34,800
Speaker 1: be having very serious conversations with our customers and we

227
00:13:34,920 --> 00:13:38,840
Speaker 1: just can't do that right. So we're much more disciplined

228
00:13:39,640 --> 00:13:42,640
Speaker 1: and we have a lot more disciplined integrity about our

229
00:13:42,679 --> 00:13:46,840
Speaker 1: business practices. So what I'm trying to do is actually

230
00:13:48,080 --> 00:13:51,600
Speaker 1: not even on behalf of NBC Universal, not I don't

231
00:13:51,679 --> 00:13:53,640
Speaker 1: The expectation is not to come out on the other

232
00:13:53,679 --> 00:13:55,800
Speaker 1: side of this or wake up Wednesday morning on the

233
00:13:55,840 --> 00:13:59,680
Speaker 1: twenty nine and say NBC Universal is the greatest and

234
00:13:59,720 --> 00:14:02,120
Speaker 1: where the best, give us all your money, which that

235
00:14:02,160 --> 00:14:04,880
Speaker 1: would be great, but that's not the point. What the

236
00:14:04,960 --> 00:14:10,200
Speaker 1: point is is to level the playing field and some

237
00:14:10,280 --> 00:14:13,000
Speaker 1: pieces of the business will get better. Some pieces of

238
00:14:13,040 --> 00:14:14,960
Speaker 1: the business are going to have to come into their

239
00:14:14,960 --> 00:14:18,760
Speaker 1: own because growing pains is not an answer anymore. I mean,

240
00:14:18,800 --> 00:14:22,360
Speaker 1: these are gigantic companies that are if you just look

241
00:14:22,360 --> 00:14:24,360
Speaker 1: at the digital piece when you have the let's just

242
00:14:24,400 --> 00:14:26,480
Speaker 1: call quote unquote the Duopoli, But there's a lot of

243
00:14:26,480 --> 00:14:32,400
Speaker 1: other companies involved that really need to play the same way.

244
00:14:32,440 --> 00:14:35,200
Speaker 1: Everyone else plays, and there's table stakes, and those table

245
00:14:35,280 --> 00:14:38,840
Speaker 1: stakes need to be agreed upon by the players in

246
00:14:38,840 --> 00:14:41,120
Speaker 1: the business. And I appreciate about this because we talk

247
00:14:41,160 --> 00:14:44,520
Speaker 1: a lot about standardization of this industry, which it's as

248
00:14:44,520 --> 00:14:46,800
Speaker 1: old as the model itself, and we've talked a lot

249
00:14:46,840 --> 00:14:50,320
Speaker 1: about measurement through the lens of the wrong metrics. So

250
00:14:50,520 --> 00:14:52,800
Speaker 1: thinking about things and clicks and views. And I love

251
00:14:52,840 --> 00:14:55,520
Speaker 1: this quote. We tweeted about it on our Twitter handle

252
00:14:55,720 --> 00:14:58,120
Speaker 1: where you said, you know, as a share bringing you

253
00:14:58,160 --> 00:15:03,840
Speaker 1: in to buy a product or is that actually and

254
00:15:03,880 --> 00:15:06,400
Speaker 1: what does it like really mean? And so so that's

255
00:15:06,440 --> 00:15:08,360
Speaker 1: issue number one, But number two is why our third

256
00:15:08,360 --> 00:15:10,800
Speaker 1: parties controlling what we're doing. And so I think when

257
00:15:10,840 --> 00:15:12,680
Speaker 1: you're talking about the Nielsen's of the world and you're

258
00:15:12,680 --> 00:15:14,640
Speaker 1: talking about the ib is the world, certainly there's a

259
00:15:14,640 --> 00:15:17,520
Speaker 1: place to level the playing field. But never, in our opinion,

260
00:15:17,520 --> 00:15:20,000
Speaker 1: has there been a more important time for the people

261
00:15:20,040 --> 00:15:23,240
Speaker 1: who are actually in producing and executing it to a

262
00:15:23,320 --> 00:15:25,000
Speaker 1: stake at that table and to build it. I think

263
00:15:25,000 --> 00:15:27,120
Speaker 1: now it's the time for them to write for you guys,

264
00:15:27,160 --> 00:15:29,760
Speaker 1: to actually build this. Okay, So we agree with you.

265
00:15:30,120 --> 00:15:34,200
Speaker 1: Now do we like the idea that there is a

266
00:15:34,440 --> 00:15:38,840
Speaker 1: third party or an honest broker. Yes, I agree can

267
00:15:38,880 --> 00:15:42,240
Speaker 1: be because honestly, if this existed in the digital space,

268
00:15:42,680 --> 00:15:46,160
Speaker 1: you wouldn't have to worry about if your spot ran

269
00:15:46,320 --> 00:15:52,000
Speaker 1: next to questionable content, or if bots were being purposely purchased,

270
00:15:52,760 --> 00:15:57,440
Speaker 1: or if your ad was only in the screen or

271
00:15:57,440 --> 00:16:01,360
Speaker 1: the audio wasn't aired or deliver properly. So if there

272
00:16:01,400 --> 00:16:04,320
Speaker 1: was an honest broker in that space, you wouldn't have

273
00:16:04,400 --> 00:16:08,800
Speaker 1: to worry about that. That being said, I think that

274
00:16:09,040 --> 00:16:12,400
Speaker 1: there does need to be standards, right, so they needs

275
00:16:12,640 --> 00:16:15,920
Speaker 1: and actually the minimum standards that exist by the Trade

276
00:16:15,960 --> 00:16:22,200
Speaker 1: Association's need to be actually elevated. Okay, particularly if what

277
00:16:22,280 --> 00:16:28,120
Speaker 1: would be considered traditional or TV company standards are dramatically higher,

278
00:16:28,160 --> 00:16:31,480
Speaker 1: and no one argues that they know premium content companies

279
00:16:31,760 --> 00:16:36,520
Speaker 1: standards are much higher. But if we're in a bucket now,

280
00:16:36,560 --> 00:16:41,520
Speaker 1: which does a converged communications plan? Right, So it's one budget,

281
00:16:41,880 --> 00:16:46,479
Speaker 1: one consumer, a consumer who does not discriminate or differentiates.

282
00:16:46,600 --> 00:16:51,040
Speaker 1: They want their content where when? Why, however, they decide

283
00:16:51,200 --> 00:16:52,920
Speaker 1: at that moment they don't care what's next to it.

284
00:16:52,960 --> 00:16:57,000
Speaker 1: By the way, and how shameful is it that as

285
00:16:57,000 --> 00:17:01,560
Speaker 1: an industry we haven't been able to offer a our

286
00:17:01,600 --> 00:17:04,840
Speaker 1: clients and ease of transaction, and along with that ease

287
00:17:04,880 --> 00:17:11,640
Speaker 1: of transaction, one way to uniformly evaluate each piece of

288
00:17:11,680 --> 00:17:14,480
Speaker 1: if you want to call it the advertising taxonomy or

289
00:17:14,600 --> 00:17:18,240
Speaker 1: the kind of spectrum of delivery systems that you have.

290
00:17:18,320 --> 00:17:22,360
Speaker 1: And that's why we're calling the summit, because when you're

291
00:17:22,400 --> 00:17:26,479
Speaker 1: at this inflection point of a market, it's the time

292
00:17:26,680 --> 00:17:30,040
Speaker 1: to make a change. It would be ridiculous if someone

293
00:17:30,200 --> 00:17:33,239
Speaker 1: didn't stand up. I'm just happy you stood at right.

294
00:17:33,240 --> 00:17:35,360
Speaker 1: I mean, that's the truth, and as not even a compliment,

295
00:17:35,400 --> 00:17:38,840
Speaker 1: it's just like it's the The opportunity is huge NBC

296
00:17:39,040 --> 00:17:43,520
Speaker 1: Universal and our partners being the biggest media company in

297
00:17:43,560 --> 00:17:49,400
Speaker 1: the country, right, we take our responsibility of leadership very seriously.

298
00:17:49,960 --> 00:17:54,119
Speaker 1: And one of the media industry analysts wrote something that

299
00:17:54,200 --> 00:17:58,480
Speaker 1: I've said to my team fifty times, and I was

300
00:17:58,720 --> 00:18:01,000
Speaker 1: happy that at least, you know, what's kind of like

301
00:18:01,080 --> 00:18:04,120
Speaker 1: with your kids, when someone else says it, they believe it.

302
00:18:04,200 --> 00:18:06,800
Speaker 1: But he wrote something, as it pertains to the summit,

303
00:18:07,040 --> 00:18:12,480
Speaker 1: was NBCUniversal has the ability to shape the agenda, and

304
00:18:12,760 --> 00:18:16,080
Speaker 1: that's all we want to do and we are happy

305
00:18:16,119 --> 00:18:19,480
Speaker 1: to be, you know, an honest broker of at least

306
00:18:19,560 --> 00:18:22,760
Speaker 1: clearing the path for everyone to get there, get in

307
00:18:22,800 --> 00:18:26,240
Speaker 1: the room and have a responsibility on an obligation to

308
00:18:26,400 --> 00:18:31,760
Speaker 1: contribute to the solve. Because the brands are certainly suffering.

309
00:18:32,000 --> 00:18:34,040
Speaker 1: I mean, think about who's most vulnerable in all this

310
00:18:34,160 --> 00:18:39,040
Speaker 1: convergence in that where innovation is freeing the consumer to

311
00:18:39,359 --> 00:18:41,920
Speaker 1: either skip ads or have no ads at all. Right,

312
00:18:41,920 --> 00:18:44,959
Speaker 1: so brands are most vulnerable. And then when they do

313
00:18:45,080 --> 00:18:48,880
Speaker 1: think they're getting attached to add opportunities, they're really not.

314
00:18:49,320 --> 00:18:54,840
Speaker 1: Who's seeing it, who's hearing it? Is being delivered right?

315
00:18:54,960 --> 00:18:58,600
Speaker 1: And what is the performance? So if if you just

316
00:18:58,720 --> 00:19:02,399
Speaker 1: have a simple ass which is all you want to know? So,

317
00:19:02,520 --> 00:19:06,520
Speaker 1: as as brands or as marketers, you have a very

318
00:19:06,600 --> 00:19:10,200
Speaker 1: simple ask all the time, which is all I want

319
00:19:10,240 --> 00:19:15,080
Speaker 1: to know is who saw my ad and how they responded?

320
00:19:15,640 --> 00:19:19,240
Speaker 1: Why is an NBC building their own version of Nielsen?

321
00:19:19,880 --> 00:19:22,120
Speaker 1: We had Jared Dicker, who's the head of product over

322
00:19:22,119 --> 00:19:24,120
Speaker 1: at Washington Post is taking this on from the digital

323
00:19:24,160 --> 00:19:26,760
Speaker 1: standpoints like why am I waiting for so and so

324
00:19:26,800 --> 00:19:29,040
Speaker 1: out in the market to come to the solution when

325
00:19:29,080 --> 00:19:30,879
Speaker 1: obviously they have the backing of the bezos and the

326
00:19:30,920 --> 00:19:33,680
Speaker 1: ability to pull in engineers don't see that being any

327
00:19:33,720 --> 00:19:36,720
Speaker 1: different in house at So this is really great question.

328
00:19:36,800 --> 00:19:38,919
Speaker 1: So there's kind of two parts of an answer to that.

329
00:19:40,119 --> 00:19:44,280
Speaker 1: Number One, we stopped waiting, right, so we built our

330
00:19:44,320 --> 00:19:50,400
Speaker 1: own capability through our audience studio called the audience Targeting Platform,

331
00:19:50,480 --> 00:19:55,480
Speaker 1: which really takes the opportunity or challenge opportunity with something

332
00:19:55,520 --> 00:19:59,800
Speaker 1: like will and grace way out from screen to screens,

333
00:19:59,840 --> 00:20:03,359
Speaker 1: so screen agnostic, right, we don't care where, and we

334
00:20:03,440 --> 00:20:07,960
Speaker 1: mostly don't even care when, okay, But we also expanded

335
00:20:08,000 --> 00:20:12,760
Speaker 1: that to offer the opportunity to advertisers to actually ingest

336
00:20:13,640 --> 00:20:17,840
Speaker 1: or deliver on their entire media plan. So it's not

337
00:20:17,920 --> 00:20:20,000
Speaker 1: just will and grace. It's will and grace. It could

338
00:20:20,040 --> 00:20:24,399
Speaker 1: be what portion they have on Telemundo all the way

339
00:20:24,440 --> 00:20:29,040
Speaker 1: to Bravo, to CNBC, all the way down the line,

340
00:20:29,440 --> 00:20:34,920
Speaker 1: and include our partners, which is BuzzFeed, Snap, Vox, Apple News,

341
00:20:35,280 --> 00:20:37,480
Speaker 1: so all of our partners. So we have that capability.

342
00:20:39,080 --> 00:20:46,640
Speaker 1: The opportunity for some advertisers has been spectacular. So this

343
00:20:46,760 --> 00:20:49,720
Speaker 1: year will do close to a half a billion dollars

344
00:20:49,880 --> 00:20:54,240
Speaker 1: on via our audience targeting platforms. So it has nothing

345
00:20:54,320 --> 00:20:57,239
Speaker 1: to do with a traditional rating and everything to do

346
00:20:57,400 --> 00:21:01,840
Speaker 1: with what consumer segment are you trying to reach? What

347
00:21:01,960 --> 00:21:07,119
Speaker 1: type of business outcome are you trying to achieve. What's

348
00:21:07,160 --> 00:21:11,320
Speaker 1: been great news is that the renewal rate or return

349
00:21:11,440 --> 00:21:15,560
Speaker 1: rate has been almost and the deal size gets bigger

350
00:21:15,560 --> 00:21:17,879
Speaker 1: and bigger every single time. So advertisers are coming back.

351
00:21:18,200 --> 00:21:20,400
Speaker 1: They're coming back. They want to put in more correct

352
00:21:20,800 --> 00:21:27,280
Speaker 1: the challenges where in a basic blocking and tackling hand

353
00:21:27,280 --> 00:21:33,400
Speaker 1: to hand combat with the legacy processing system of how

354
00:21:33,640 --> 00:21:38,840
Speaker 1: transaction works right now. So it's this audience targeting platform

355
00:21:38,920 --> 00:21:44,800
Speaker 1: or our audience studio challenges legacy at every level. Okay, okay,

356
00:21:44,840 --> 00:21:48,760
Speaker 1: so at every level it challenges process. It's not an

357
00:21:48,800 --> 00:21:52,920
Speaker 1: upfront negotiation. It can be an upfront negotiation, but not, no,

358
00:21:53,200 --> 00:21:57,120
Speaker 1: we don't. We have ours is quote unquote always on.

359
00:21:57,680 --> 00:22:00,480
Speaker 1: But what it has to do is that the marketer,

360
00:22:00,760 --> 00:22:04,120
Speaker 1: the brand, the agency or beha them has to lean

361
00:22:04,160 --> 00:22:08,320
Speaker 1: in and say, here's the outcome I'm trying to achieve,

362
00:22:08,800 --> 00:22:11,520
Speaker 1: or here's the audience I'm trying to target, which is

363
00:22:11,640 --> 00:22:16,720
Speaker 1: deeper or more robust than an age gender split. It's

364
00:22:16,760 --> 00:22:21,600
Speaker 1: more than adults or women. We hope they'll move past that. Well, well,

365
00:22:22,320 --> 00:22:26,560
Speaker 1: for nine of NBC universals, maybe it's eight percent of

366
00:22:26,640 --> 00:22:30,720
Speaker 1: NBC Universal's business. We have not moved past that. Yeah,

367
00:22:30,720 --> 00:22:32,919
Speaker 1: I believe that. Can we rewind that cam in the record,

368
00:22:32,920 --> 00:22:38,439
Speaker 1: because I think that's very important point for nine of

369
00:22:38,640 --> 00:22:43,159
Speaker 1: NBC universals. Maybe it's of NBC Universal's business. We have

370
00:22:43,200 --> 00:22:45,720
Speaker 1: not moved past that. And we talk a lot about

371
00:22:45,720 --> 00:22:48,600
Speaker 1: where the onus sits to not just change the conversation,

372
00:22:48,600 --> 00:22:51,120
Speaker 1: which is the purpose of the summit around big issues,

373
00:22:51,520 --> 00:22:54,239
Speaker 1: but just down to the basic blocking and tackling as

374
00:22:54,280 --> 00:22:57,280
Speaker 1: you called it, or the taxonomy. Why are we Why

375
00:22:57,359 --> 00:22:59,760
Speaker 1: is it the same language? Why are we so? It's

376
00:22:59,800 --> 00:23:02,639
Speaker 1: so listen, to be honest with you, it makes my

377
00:23:02,720 --> 00:23:06,679
Speaker 1: eyes bleed, Okay, and that's what I like that visual

378
00:23:06,840 --> 00:23:09,200
Speaker 1: that we can deliver to people who are listening as minds.

379
00:23:09,200 --> 00:23:13,200
Speaker 1: But um so, there's three key stakeholders for change, right.

380
00:23:13,800 --> 00:23:17,680
Speaker 1: It's the media companies that the shoulders of NBC Universal

381
00:23:17,760 --> 00:23:19,719
Speaker 1: in this case are broad and we were in it.

382
00:23:19,760 --> 00:23:22,520
Speaker 1: We're committed, we want to make a change. But it's

383
00:23:22,600 --> 00:23:27,639
Speaker 1: the media companies like NBC Universal, it's the brands themselves,

384
00:23:28,119 --> 00:23:32,440
Speaker 1: and it's the agencies. Okay, So those three people or

385
00:23:32,480 --> 00:23:36,760
Speaker 1: stakeholders have to contribute to the change, but the legacy

386
00:23:36,880 --> 00:23:41,439
Speaker 1: is an end to end legacy. Okay, so that's why

387
00:23:41,560 --> 00:23:46,280
Speaker 1: you know NBC Universal has the capability or capacity to

388
00:23:46,520 --> 00:23:50,879
Speaker 1: transact this way for the ten billion dollars of a

389
00:23:50,960 --> 00:23:56,600
Speaker 1: year of inventory or revenue that we generally have. Okay,

390
00:23:57,200 --> 00:24:01,080
Speaker 1: more powerful than the upfront in the future. Um I

391
00:24:01,119 --> 00:24:03,320
Speaker 1: think it's more powerful than the upfront in the future

392
00:24:03,359 --> 00:24:06,760
Speaker 1: because it's always on. So how could you like the

393
00:24:06,840 --> 00:24:10,120
Speaker 1: car you want to buy? A lot of auto companies

394
00:24:10,119 --> 00:24:13,000
Speaker 1: obviously no one advanced when they're launching a car, but

395
00:24:13,119 --> 00:24:16,120
Speaker 1: they also have needs, whether it's on the national level

396
00:24:16,200 --> 00:24:21,960
Speaker 1: or local level, when they want to interesting add or

397
00:24:22,119 --> 00:24:26,800
Speaker 1: pivot and iterate and move money from one brand and

398
00:24:26,840 --> 00:24:30,159
Speaker 1: go to another brand in one market out of the market.

399
00:24:30,400 --> 00:24:33,679
Speaker 1: So this capability then NBCU has and some other companies

400
00:24:33,720 --> 00:24:38,280
Speaker 1: having a smaller fashion but one to one conversation with

401
00:24:38,320 --> 00:24:41,479
Speaker 1: the customer comes in the form of addressable So this

402
00:24:41,560 --> 00:24:44,280
Speaker 1: is awesome. NBC has it. Guess what Fox has it,

403
00:24:44,600 --> 00:24:48,040
Speaker 1: Guess what Viacom has it? What the fuck? Right? So

404
00:24:48,119 --> 00:24:50,879
Speaker 1: like you're gonna walk in on Tuesday and say what

405
00:24:51,040 --> 00:24:52,960
Speaker 1: the funk and no one's gonna be like, hey, Linda,

406
00:24:53,000 --> 00:24:56,040
Speaker 1: will go on NBC's platform like Viacom. But Bob back

407
00:24:56,119 --> 00:24:59,359
Speaker 1: issue isn't gonna be like, yo, we'll go on your platform. Right.

408
00:24:59,400 --> 00:25:02,280
Speaker 1: I'm not sure I necessarily agree with that. Good okay,

409
00:25:02,560 --> 00:25:05,800
Speaker 1: So and I could speak only on behalf of NBC

410
00:25:05,920 --> 00:25:09,359
Speaker 1: reversal and what our desire is. Okay, So you have

411
00:25:09,560 --> 00:25:15,040
Speaker 1: I think good progress in You mentioned very particular companies, right,

412
00:25:15,040 --> 00:25:17,400
Speaker 1: so we'll put them in a bucket of premium content

413
00:25:17,640 --> 00:25:23,840
Speaker 1: companies at scale that marketers love love. I tend to

414
00:25:24,640 --> 00:25:27,720
Speaker 1: try to stay away from the word legacy as it

415
00:25:27,760 --> 00:25:30,760
Speaker 1: relates to premium, because it conjures up this picture in

416
00:25:30,760 --> 00:25:34,960
Speaker 1: people's minds of old TV or this wooden box that's

417
00:25:34,960 --> 00:25:38,080
Speaker 1: in someone's living room that plugs into the wall. I

418
00:25:38,119 --> 00:25:40,040
Speaker 1: actually think we need a new name in general, because

419
00:25:40,040 --> 00:25:42,160
Speaker 1: premium to me, well, I don't know what to call

420
00:25:42,160 --> 00:25:44,440
Speaker 1: it because like my um, well he just turned six.

421
00:25:44,800 --> 00:25:49,639
Speaker 1: My nephew calls his phone his little TV, which is

422
00:25:49,720 --> 00:25:53,240
Speaker 1: kind of a cool I was like, what he's saying

423
00:25:53,280 --> 00:25:57,880
Speaker 1: that just for ant um. But so when we look

424
00:25:57,920 --> 00:26:02,000
Speaker 1: at those kind of companies take box via common Turner

425
00:26:02,760 --> 00:26:04,760
Speaker 1: companies that would be like, oh my god, there are

426
00:26:04,800 --> 00:26:07,880
Speaker 1: competitors at NBC. We don't think about them that way.

427
00:26:08,200 --> 00:26:12,440
Speaker 1: We think about them as other members of the ecosystem

428
00:26:12,480 --> 00:26:18,520
Speaker 1: who are trying to figure out how to reestablish a

429
00:26:18,800 --> 00:26:24,600
Speaker 1: value for premium content providers. That gets the marketers attention

430
00:26:24,720 --> 00:26:28,119
Speaker 1: because we know that we basically on top of the funnel.

431
00:26:28,560 --> 00:26:32,320
Speaker 1: We know that kind of that mid range consideration to purchase,

432
00:26:32,320 --> 00:26:35,000
Speaker 1: we're pretty strong. But we also have streams of data

433
00:26:35,080 --> 00:26:39,680
Speaker 1: or reams of data that own about I would say,

434
00:26:39,760 --> 00:26:42,760
Speaker 1: on the low end of that bottom of the funnel

435
00:26:42,800 --> 00:26:45,280
Speaker 1: or last quick attribution bs you hear from a lot

436
00:26:45,320 --> 00:26:50,560
Speaker 1: of other folks. Okay, that being said, so they came perfect.

437
00:26:50,720 --> 00:26:54,080
Speaker 1: They formed a consortium called open a p which is

438
00:26:54,119 --> 00:26:58,400
Speaker 1: basically consumer segment or data collective to make it easier

439
00:26:58,440 --> 00:27:02,600
Speaker 1: for buyers. NBC Universal is not in it yet, Okay,

440
00:27:02,640 --> 00:27:04,760
Speaker 1: but we're not in it because we don't want to

441
00:27:04,760 --> 00:27:07,560
Speaker 1: be in it. We completely believe and we support an

442
00:27:07,680 --> 00:27:12,560
Speaker 1: industry wide solution to make the ease of transaction one

443
00:27:12,640 --> 00:27:16,399
Speaker 1: let's call it one imagined platform where everyone gets to

444
00:27:16,400 --> 00:27:18,879
Speaker 1: sell and do their own things. But if you're trying

445
00:27:18,920 --> 00:27:24,199
Speaker 1: to sell more cars or sell more for insurance policies,

446
00:27:24,600 --> 00:27:29,040
Speaker 1: you should identify that consumer segment in advance. You should

447
00:27:29,119 --> 00:27:32,240
Speaker 1: be able to transact on the inventory that's available at

448
00:27:32,280 --> 00:27:38,399
Speaker 1: that time forbid, not for a bid. And then at

449
00:27:38,440 --> 00:27:41,080
Speaker 1: the end of the day, my job is to come

450
00:27:41,080 --> 00:27:43,280
Speaker 1: and talk to you like a human all the time

451
00:27:43,320 --> 00:27:45,440
Speaker 1: and sell you the value of my own wares and

452
00:27:45,480 --> 00:27:48,880
Speaker 1: the differentiation for NBCU or say I have this promotion

453
00:27:48,920 --> 00:27:50,600
Speaker 1: on will and Grace is going to kick ass make

454
00:27:50,640 --> 00:27:55,119
Speaker 1: sure you do that. And I feel very strongly that, um,

455
00:27:55,320 --> 00:28:00,000
Speaker 1: we should, NBCUniversal should be part of the collective change.

456
00:28:01,000 --> 00:28:05,440
Speaker 1: There really is just technical reasons of why NBCUniversal has

457
00:28:05,680 --> 00:28:08,359
Speaker 1: a TP audience targeting platform, which is really an end

458
00:28:08,400 --> 00:28:11,199
Speaker 1: to end solution that's up running and you could do

459
00:28:11,240 --> 00:28:13,760
Speaker 1: your whole deal with us beginning to end. You get

460
00:28:13,760 --> 00:28:17,200
Speaker 1: your post to do whatever we did across it, including

461
00:28:17,200 --> 00:28:19,240
Speaker 1: all of our partners. So if you use a TP

462
00:28:19,320 --> 00:28:23,480
Speaker 1: across all of our partners, which is Buzzfeedbox, Snap Apple News,

463
00:28:23,800 --> 00:28:27,879
Speaker 1: why wouldn't we want to include or grow to the

464
00:28:27,920 --> 00:28:32,320
Speaker 1: point where we're in business with the open AP partners.

465
00:28:32,400 --> 00:28:37,200
Speaker 1: So that is a continuing conversation that I am very

466
00:28:37,240 --> 00:28:39,520
Speaker 1: optimistic about. What do you hope the headline is on

467
00:28:39,600 --> 00:28:44,680
Speaker 1: November What we're trying to guarantee that the headline isn't

468
00:28:45,280 --> 00:28:52,080
Speaker 1: on November. Ho hum, that was just another summit. Okay.

469
00:28:52,320 --> 00:28:57,760
Speaker 1: So what we're really what I would call bullish on

470
00:28:58,840 --> 00:29:03,760
Speaker 1: is the caliber of people that are participating and the

471
00:29:03,880 --> 00:29:10,280
Speaker 1: level of provocative candor that they are prepared to contribute.

472
00:29:10,920 --> 00:29:13,200
Speaker 1: I know that we are going to ask for commitments

473
00:29:13,320 --> 00:29:16,640
Speaker 1: and ask for next steps and ask for change. How

474
00:29:16,680 --> 00:29:19,240
Speaker 1: that ask comes out, we're not sure yet. So you're

475
00:29:19,280 --> 00:29:23,880
Speaker 1: letting it right like you're letting it go natural. No, oh, well, no,

476
00:29:24,040 --> 00:29:27,640
Speaker 1: we have a programmed agenda that's still forming because we

477
00:29:27,720 --> 00:29:31,480
Speaker 1: have you know, again, the level of response and the

478
00:29:31,640 --> 00:29:36,280
Speaker 1: level of executives that we're excited about this notion and

479
00:29:36,280 --> 00:29:38,720
Speaker 1: and raise their hand and said I want to be in,

480
00:29:38,880 --> 00:29:40,280
Speaker 1: I want to do it, I want to be there,

481
00:29:40,360 --> 00:29:42,720
Speaker 1: or I want to participate has been great. So do

482
00:29:42,800 --> 00:29:45,080
Speaker 1: you think that these kind of great changes to the

483
00:29:45,160 --> 00:29:49,640
Speaker 1: industry actually require new talent? And I don't mean new

484
00:29:49,680 --> 00:29:52,760
Speaker 1: as an age that's on an age comment by any means.

485
00:29:52,840 --> 00:29:56,160
Speaker 1: I'm talking about different skill sets people coming in. Are

486
00:29:56,200 --> 00:30:01,480
Speaker 1: you looking for different types of people? Um? I really

487
00:30:01,560 --> 00:30:04,200
Speaker 1: think it's a mindset. So if you want to have

488
00:30:04,480 --> 00:30:08,080
Speaker 1: a mindset for innovation and this I don't mean for

489
00:30:08,120 --> 00:30:10,520
Speaker 1: it to sound cliche, but I mean it really seriously.

490
00:30:10,760 --> 00:30:13,560
Speaker 1: Is that you have to have a diverse organization. And

491
00:30:13,640 --> 00:30:17,280
Speaker 1: I don't mean diversity in the sense of just the

492
00:30:17,320 --> 00:30:19,280
Speaker 1: way you look, although that has a lot to do

493
00:30:19,320 --> 00:30:21,800
Speaker 1: with it, whether it's a mixture of male female, whether

494
00:30:21,840 --> 00:30:26,040
Speaker 1: it has a mixture of race, ethnicity, but however you

495
00:30:26,080 --> 00:30:27,880
Speaker 1: want to call it. But it also has to be

496
00:30:27,920 --> 00:30:32,080
Speaker 1: a diversity of experience. Okay, So on our teams, I

497
00:30:32,160 --> 00:30:35,560
Speaker 1: actually we even try to push I just recently UM

498
00:30:35,880 --> 00:30:39,760
Speaker 1: met this guy through an industry event who is actually

499
00:30:39,840 --> 00:30:45,440
Speaker 1: an engineer in the petroleum and national gas industry who

500
00:30:45,560 --> 00:30:49,320
Speaker 1: has this view on how he looks at inventory. He's

501
00:30:49,360 --> 00:30:51,960
Speaker 1: basically what he does is is almost think about it

502
00:30:52,000 --> 00:30:54,760
Speaker 1: like an airline, how they price seats and things like

503
00:30:54,800 --> 00:30:57,000
Speaker 1: that in a very perishable, real time nature. He does

504
00:30:57,040 --> 00:30:58,880
Speaker 1: a lot of things like that in his job. And

505
00:30:58,920 --> 00:31:03,440
Speaker 1: I became very, very infatuated with the idea of him

506
00:31:03,520 --> 00:31:07,040
Speaker 1: coming into our company because to bring that in that

507
00:31:07,120 --> 00:31:12,200
Speaker 1: says so I think the diversity of experience is very important.

508
00:31:12,560 --> 00:31:16,280
Speaker 1: And we have people, for example, our audience studio. I

509
00:31:16,360 --> 00:31:18,800
Speaker 1: have forty engineers on our staff right now that we

510
00:31:18,840 --> 00:31:21,640
Speaker 1: didn't have two years ago, and so we'll start talking

511
00:31:21,680 --> 00:31:24,160
Speaker 1: about them more. We will start talking about it, and

512
00:31:24,240 --> 00:31:26,560
Speaker 1: you have to meet this rock star woman. Maybe you

513
00:31:26,920 --> 00:31:29,520
Speaker 1: have her. Her name is Denise Kalela. We heard her.

514
00:31:29,600 --> 00:31:32,680
Speaker 1: She was a CEO of an antech company that literally

515
00:31:33,240 --> 00:31:35,520
Speaker 1: I met her and within like the first half hour,

516
00:31:35,760 --> 00:31:38,320
Speaker 1: I'm like no, I told her, I'm like, you will

517
00:31:38,360 --> 00:31:41,360
Speaker 1: never be able to shake me off your leg. We

518
00:31:41,400 --> 00:31:47,160
Speaker 1: didn't have one, and to imagine, oh, female engineers, so

519
00:31:47,360 --> 00:31:49,840
Speaker 1: awesome about that. But then also we look at our

520
00:31:49,880 --> 00:31:53,360
Speaker 1: client Partnerships team that deals with brands or marketers directly.

521
00:31:53,800 --> 00:31:57,840
Speaker 1: There are people in that group that we made a

522
00:31:57,880 --> 00:32:02,280
Speaker 1: really conscious effort that had clients experience, that had analytic

523
00:32:02,440 --> 00:32:07,680
Speaker 1: side experience, and that had branding experience, because we needed

524
00:32:07,720 --> 00:32:11,000
Speaker 1: to be able to think like our marketers instead of saying,

525
00:32:11,640 --> 00:32:14,880
Speaker 1: I have ten spots an hour and this is us.

526
00:32:15,720 --> 00:32:19,520
Speaker 1: That's such an old way of positioning the value of

527
00:32:19,560 --> 00:32:22,920
Speaker 1: what NBC universal is crazy idea. There are so many

528
00:32:23,040 --> 00:32:26,760
Speaker 1: brands consume, especially consumer brands that are startups. Now, I

529
00:32:26,840 --> 00:32:29,440
Speaker 1: think it'd be freaking amazing if NBC said I'm going

530
00:32:29,480 --> 00:32:31,960
Speaker 1: to take some kind of steak, I'm gonna help grow

531
00:32:32,120 --> 00:32:34,400
Speaker 1: you and I'm gonna show you how advertising because I

532
00:32:34,400 --> 00:32:36,680
Speaker 1: see some of these DTC brands always start getting really

533
00:32:36,680 --> 00:32:39,120
Speaker 1: big and getting on TV and they're actually not doing

534
00:32:39,120 --> 00:32:42,800
Speaker 1: the right kind of programming to startup. Could you actually

535
00:32:43,240 --> 00:32:46,400
Speaker 1: is so enormous. So we have this program thank you

536
00:32:46,760 --> 00:32:51,239
Speaker 1: question the we have this program that right now that

537
00:32:51,240 --> 00:32:53,800
Speaker 1: we've had a lot of success with on um using

538
00:32:53,880 --> 00:32:56,560
Speaker 1: c NBC so a lot of those when you say,

539
00:32:57,920 --> 00:32:59,880
Speaker 1: incubated stuff. So we have a lot of deals with

540
00:33:00,040 --> 00:33:03,760
Speaker 1: them that we're will actually even tests, say take our

541
00:33:03,800 --> 00:33:06,040
Speaker 1: own air because it's so valuable for the you know,

542
00:33:06,160 --> 00:33:09,040
Speaker 1: kind of financial community of Wall Street market, but also

543
00:33:09,200 --> 00:33:13,440
Speaker 1: to test the power of on air and say, you

544
00:33:13,480 --> 00:33:17,080
Speaker 1: know what, let's put together a schedule and watch the power.

545
00:33:17,680 --> 00:33:22,680
Speaker 1: So so don't worry about that's what I'm talking about. Yeah,

546
00:33:23,080 --> 00:33:26,680
Speaker 1: this is what I make that. No, I'm loving you're

547
00:33:26,920 --> 00:33:31,200
Speaker 1: you're right on with it. So we want to know,

548
00:33:31,440 --> 00:33:35,320
Speaker 1: let's step outside Linda in the boardroom and let's talk

549
00:33:35,320 --> 00:33:39,360
Speaker 1: about Linda Yak, the professional who's come up and taken

550
00:33:39,400 --> 00:33:41,880
Speaker 1: the bull by the horns. If you will, so tell

551
00:33:41,960 --> 00:33:44,280
Speaker 1: us something we don't know about your rise at NBCU

552
00:33:44,400 --> 00:33:47,640
Speaker 1: that would surprise people. Oh, my goodness about my rise

553
00:33:47,680 --> 00:33:50,360
Speaker 1: at NBC. I think a lot of people don't know that.

554
00:33:50,400 --> 00:33:53,240
Speaker 1: If you can include my college internship, this is my

555
00:33:53,280 --> 00:33:56,440
Speaker 1: fourth time at NBC. Do you have to be tougher

556
00:33:56,480 --> 00:34:00,600
Speaker 1: as a woman at the top, Um, okay, do you

557
00:34:00,600 --> 00:34:02,080
Speaker 1: have to be tougher? I don't think you have to

558
00:34:02,120 --> 00:34:04,880
Speaker 1: be tougher. I think you have to work harder, no question.

559
00:34:05,400 --> 00:34:09,000
Speaker 1: And I think you have to present yourself differently because

560
00:34:09,320 --> 00:34:11,680
Speaker 1: you have to work harder. You have to present yourself

561
00:34:11,719 --> 00:34:16,160
Speaker 1: differently because you're graded differently. And there's listen, I have

562
00:34:16,280 --> 00:34:18,640
Speaker 1: looked at until my most recent like let's call it,

563
00:34:18,680 --> 00:34:21,839
Speaker 1: two positions I've had at the company. I felt that

564
00:34:21,880 --> 00:34:30,000
Speaker 1: being a woman was a real advantage because I thank you, okay,

565
00:34:30,000 --> 00:34:33,240
Speaker 1: But now more often than not, whether it's at client

566
00:34:33,320 --> 00:34:37,000
Speaker 1: meetings or in my own company meetings, um, I'm often

567
00:34:37,520 --> 00:34:40,359
Speaker 1: the only woman, one of a very fewer only women

568
00:34:40,400 --> 00:34:41,880
Speaker 1: in the room. Now I do have to go on record,

569
00:34:42,000 --> 00:34:47,160
Speaker 1: my boss, Steve Burke, is gender blind. Whoever's the best

570
00:34:47,239 --> 00:34:50,960
Speaker 1: for the job gets the job, and hit literally it's

571
00:34:51,000 --> 00:34:55,960
Speaker 1: amazing that being said. In my day to day work, um,

572
00:34:56,000 --> 00:34:59,440
Speaker 1: it's lonely, okay, But I have to be very careful

573
00:34:59,480 --> 00:35:05,200
Speaker 1: because and I'm known to be you know, aggressive, men

574
00:35:05,280 --> 00:35:09,680
Speaker 1: would be a driver. That's right. I like air quotes

575
00:35:10,320 --> 00:35:14,600
Speaker 1: than important. So so if I am trying to push

576
00:35:14,600 --> 00:35:18,640
Speaker 1: a new agenda, right or or pushing for change, you know,

577
00:35:19,120 --> 00:35:25,720
Speaker 1: Linda's Linda's passionate, emotional, dramatic, those words are not used

578
00:35:25,880 --> 00:35:30,919
Speaker 1: to describe a man. Okay. So I've been very conscious

579
00:35:31,400 --> 00:35:34,520
Speaker 1: and I've been really lucky to have I'm very big

580
00:35:34,560 --> 00:35:37,720
Speaker 1: on training and continuing education and have had a coach

581
00:35:38,120 --> 00:35:40,839
Speaker 1: many years throughout my career, and we've done a lot

582
00:35:40,880 --> 00:35:47,480
Speaker 1: of work on very specifically choosing words to present myself

583
00:35:47,680 --> 00:35:51,120
Speaker 1: or to deal with a a review, a review that

584
00:35:51,239 --> 00:35:55,040
Speaker 1: might say she's dramatic or emotional, and it just, honestly,

585
00:35:55,120 --> 00:35:57,239
Speaker 1: there's some things that just comes with the territory. You

586
00:35:57,320 --> 00:35:59,760
Speaker 1: just have to learn how to navigate it and swim

587
00:35:59,760 --> 00:36:01,880
Speaker 1: with the shark. I think language is one of the

588
00:36:02,000 --> 00:36:08,560
Speaker 1: most important and underused weapons in business. What's the biggest

589
00:36:08,640 --> 00:36:16,200
Speaker 1: lesson you learned in leadership? Um? Two things. I'll start

590
00:36:16,239 --> 00:36:18,440
Speaker 1: with the not so positive an end on the positive.

591
00:36:18,480 --> 00:36:24,280
Speaker 1: Two things. Leadership can be extraordinarily lonely, okay, because sometimes

592
00:36:24,320 --> 00:36:28,000
Speaker 1: you have to make tough decisions. Sometimes the your your gut,

593
00:36:28,120 --> 00:36:32,040
Speaker 1: your moral compass is challenged and when you are the

594
00:36:32,040 --> 00:36:36,399
Speaker 1: the leader or at it reach a certain level. Um,

595
00:36:36,440 --> 00:36:38,600
Speaker 1: that's lonely and you have to have really conviction to

596
00:36:38,640 --> 00:36:42,279
Speaker 1: power through it. That's one number two, and it's one

597
00:36:42,280 --> 00:36:45,400
Speaker 1: of the biggest things I'm proud of at NBC Universal

598
00:36:45,600 --> 00:36:48,919
Speaker 1: is culture. Culture is that if you have to say,

599
00:36:48,960 --> 00:36:51,560
Speaker 1: what defines what has been the biggest contributor to the

600
00:36:51,600 --> 00:36:54,439
Speaker 1: success at NBC Universal has had in the last five

601
00:36:54,520 --> 00:36:59,359
Speaker 1: years and as a complete change in direction of the

602
00:36:59,440 --> 00:37:04,280
Speaker 1: culture and culture drives your success and it will also

603
00:37:04,400 --> 00:37:08,240
Speaker 1: eat your success for lunch if you're not careful those

604
00:37:08,280 --> 00:37:11,880
Speaker 1: on your board of directors, my board of directors, personal

605
00:37:11,920 --> 00:37:15,360
Speaker 1: board of directors or um oh no, I have a

606
00:37:15,400 --> 00:37:20,440
Speaker 1: full board, Laura, I like to take it. We may

607
00:37:20,480 --> 00:37:25,560
Speaker 1: have some openings. Um I think. Am I still allowed

608
00:37:25,600 --> 00:37:30,360
Speaker 1: to say that my mom and dad are on the show? Yeah?

609
00:37:30,400 --> 00:37:34,279
Speaker 1: Oh my god, I would be so scared to know

610
00:37:34,640 --> 00:37:38,160
Speaker 1: if my mother came on. God, she's four ft ten

611
00:37:38,360 --> 00:37:42,120
Speaker 1: and ways about ninety calves and she will take over

612
00:37:42,200 --> 00:37:46,920
Speaker 1: the without a doubt. Chickens, my mom would say, Um,

613
00:37:47,320 --> 00:37:50,160
Speaker 1: so my mom and dad are my first go two's right.

614
00:37:50,760 --> 00:37:55,480
Speaker 1: But I also have two very successful, very educated sisters,

615
00:37:55,520 --> 00:37:59,800
Speaker 1: ones in the banking business and ones in the healthcare.

616
00:38:00,040 --> 00:38:03,760
Speaker 1: She's a cheap nursing officer. That's my identical twin. UM.

617
00:38:03,800 --> 00:38:07,239
Speaker 1: So they are very senior executives in very different businesses,

618
00:38:07,239 --> 00:38:11,640
Speaker 1: and it's extraordinary opportunity that I have to bounce things

619
00:38:11,640 --> 00:38:15,040
Speaker 1: off because they have such different perspectives. Sometimes for each

620
00:38:15,040 --> 00:38:16,480
Speaker 1: of us it depends what day the week it is.

621
00:38:16,680 --> 00:38:20,600
Speaker 1: We have conference calls and we literally work it like

622
00:38:20,719 --> 00:38:24,160
Speaker 1: you get all of you get all of us, so

623
00:38:24,200 --> 00:38:26,799
Speaker 1: that so we really do. So I'm very lucky to

624
00:38:26,840 --> 00:38:31,880
Speaker 1: have very um like seasoned executives who I'm completely comfortable

625
00:38:31,880 --> 00:38:34,640
Speaker 1: with and can be completely vulnerable or they call me

626
00:38:34,680 --> 00:38:38,719
Speaker 1: out and say, whoa, you are reading this the wrong way,

627
00:38:38,760 --> 00:38:42,040
Speaker 1: and let's you're wrong, let's pivot and do it. So

628
00:38:42,040 --> 00:38:45,560
Speaker 1: so that's in the family. And then actually, you know,

629
00:38:45,600 --> 00:38:48,200
Speaker 1: I have your sister and health care. You're not saving lives.

630
00:38:48,239 --> 00:38:52,040
Speaker 1: I am okay, wait a minute, that's this is the

631
00:38:52,440 --> 00:38:54,960
Speaker 1: I can't believe you just said that, because the whole thing,

632
00:38:55,000 --> 00:38:58,319
Speaker 1: and the whole thing in the family is, um, we

633
00:38:58,400 --> 00:39:03,560
Speaker 1: don't care about CPMs. We are saving lives. Because my

634
00:39:03,640 --> 00:39:07,640
Speaker 1: daughter is becoming a nurse also, she's graduating in two weeks.

635
00:39:08,200 --> 00:39:11,160
Speaker 1: But so she's following in her aunt's footsteps and we

636
00:39:11,320 --> 00:39:17,200
Speaker 1: are saving lives. She's out of the will um but um.

637
00:39:17,239 --> 00:39:20,919
Speaker 1: And then I do have some long time clients that

638
00:39:21,000 --> 00:39:24,759
Speaker 1: I can talk openly and actually help me shape what

639
00:39:25,040 --> 00:39:27,880
Speaker 1: our position or whatever new idea we have for nbc U.

640
00:39:28,000 --> 00:39:29,640
Speaker 1: So I feel great about that and I feel very

641
00:39:29,719 --> 00:39:32,160
Speaker 1: very lucky. Um it's time killed by d I y

642
00:39:32,239 --> 00:39:34,799
Speaker 1: What would Linda Yakarino kill? What would you buy? What

643
00:39:34,840 --> 00:39:39,799
Speaker 1: would you do yourself? Anything? Anything? Um? What would I kill?

644
00:39:41,320 --> 00:39:45,360
Speaker 1: Any form of legacy? Okay, build it fresh? You know

645
00:39:45,400 --> 00:39:48,960
Speaker 1: they talk about zero based budgeting or be fresh. Think

646
00:39:49,000 --> 00:39:51,400
Speaker 1: about what your outcome is supposed to be, not the

647
00:39:51,440 --> 00:39:53,960
Speaker 1: way you did it last year or did it yesterday

648
00:39:54,040 --> 00:39:56,560
Speaker 1: or did it before. Then you never get better, you

649
00:39:56,640 --> 00:39:58,520
Speaker 1: just keep doing the same thing over and over and over.

650
00:39:59,120 --> 00:40:02,160
Speaker 1: I think so definitely yeah, And I don't say kill

651
00:40:02,280 --> 00:40:05,200
Speaker 1: legacy to take away the things that are positive. But

652
00:40:05,320 --> 00:40:09,120
Speaker 1: if legacy what's holding you back, then you have to

653
00:40:09,200 --> 00:40:11,680
Speaker 1: rethink it and feel like you have the freedom to

654
00:40:11,840 --> 00:40:14,359
Speaker 1: challenge it. One of the single biggest issues in this

655
00:40:14,440 --> 00:40:16,640
Speaker 1: industry are the people that say, but that's not the

656
00:40:16,640 --> 00:40:19,920
Speaker 1: way it's done, That's not the way we do that here, right,

657
00:40:20,680 --> 00:40:24,719
Speaker 1: So what would you buy besides a new pair of

658
00:40:24,760 --> 00:40:31,640
Speaker 1: Manola's um, I probably buy some type of fashion company.

659
00:40:31,719 --> 00:40:33,640
Speaker 1: I just joined the board of directors, which has been

660
00:40:33,680 --> 00:40:35,520
Speaker 1: a little dream come to the last couple of years

661
00:40:35,520 --> 00:40:38,480
Speaker 1: goal of line to to join a public board and

662
00:40:38,560 --> 00:40:41,799
Speaker 1: it is in the fashion retail scase. Oh yeah, it's

663
00:40:41,840 --> 00:40:45,080
Speaker 1: an amazing company called the Scene of Retail group. They

664
00:40:45,120 --> 00:40:50,440
Speaker 1: own and Taylor Lewin Gray, congratulations you, thank you. I

665
00:40:50,440 --> 00:40:53,719
Speaker 1: feel really really lucky, especially in a day where so

666
00:40:53,760 --> 00:40:57,160
Speaker 1: many women are needed on so many boards that I'm

667
00:40:57,200 --> 00:41:00,879
Speaker 1: happy to be able to advocate and if angelized, more

668
00:41:01,000 --> 00:41:03,399
Speaker 1: of that to happen. So also do and what would

669
00:41:03,400 --> 00:41:06,680
Speaker 1: you do yourself? What would I do myself? Well, honestly,

670
00:41:06,719 --> 00:41:08,279
Speaker 1: I could say that I'll speak on behalf of the

671
00:41:08,440 --> 00:41:13,400
Speaker 1: professional hat that I wear at NBCUniversal and literally we

672
00:41:13,480 --> 00:41:16,239
Speaker 1: couldn't wait anymore for measurement to change, so we built

673
00:41:16,280 --> 00:41:19,440
Speaker 1: it ourselves with our audience studio, and we don't have

674
00:41:19,480 --> 00:41:22,600
Speaker 1: to be beholden to that, so we will continue building

675
00:41:22,640 --> 00:41:25,200
Speaker 1: and investing and then maybe some kind of pick ups

676
00:41:25,239 --> 00:41:27,600
Speaker 1: along the way with an ad tech company or something

677
00:41:27,640 --> 00:41:30,279
Speaker 1: like that. But we built the infrastructure ourselves and to

678
00:41:30,320 --> 00:41:32,880
Speaker 1: be able to have the unique relationship with our comcasts

679
00:41:32,920 --> 00:41:36,240
Speaker 1: at top Box Data has been extraordinary. How many shoes

680
00:41:37,080 --> 00:41:39,839
Speaker 1: need to um? I don't know, but I will put

681
00:41:39,880 --> 00:41:42,720
Speaker 1: it in a more. How about a more or less

682
00:41:42,719 --> 00:41:48,720
Speaker 1: than fifty pairs? What's that's more? Um? Though the answer

683
00:41:48,840 --> 00:41:55,759
Speaker 1: was more? Okay, So I might wear these November. Okay,

684
00:41:56,600 --> 00:41:59,080
Speaker 1: don't don't judge me. If I don't, it just means

685
00:41:59,120 --> 00:42:01,920
Speaker 1: they didn't go come. But I bought this pair that

686
00:42:02,000 --> 00:42:06,000
Speaker 1: I was on a waiting list four um easy season

687
00:42:06,120 --> 00:42:13,160
Speaker 1: four Yeah, um like calf high Python yea. Where these

688
00:42:13,160 --> 00:42:17,680
Speaker 1: on Instagram? She's my girl? So yeah, Linda, so are

689
00:42:17,719 --> 00:42:20,719
Speaker 1: not worthy? We're not worthy? So Linda, if there's someone

690
00:42:20,800 --> 00:42:22,640
Speaker 1: if you're a size seven and a half, feel free

691
00:42:22,640 --> 00:42:25,160
Speaker 1: to borrow. So if there's someone who wants to talk

692
00:42:25,200 --> 00:42:27,600
Speaker 1: to you, how did they get a hold of you? Okay?

693
00:42:27,640 --> 00:42:32,000
Speaker 1: At Linda yak is the best way on Twitter? Thank you, Lindi.

694
00:42:32,040 --> 00:42:34,560
Speaker 1: This conversation has been incredible and just for the record,

695
00:42:34,600 --> 00:42:39,880
Speaker 1: we can say this was the exclusive State of the

696
00:42:40,000 --> 00:42:44,520
Speaker 1: Industry forum. We got the exclusive you got the exclusive. Honestly,

697
00:42:44,719 --> 00:42:50,120
Speaker 1: you guys, I am so flattered. Thank you for coming work,

698
00:42:50,239 --> 00:42:55,840
Speaker 1: thank you for everything. So that was insane does insane.

699
00:42:56,040 --> 00:42:59,799
Speaker 1: She's just representing everything that we asked for and look

700
00:42:59,840 --> 00:43:04,800
Speaker 1: for in the industry, which is, don't accept convention buck legacy,

701
00:43:05,280 --> 00:43:08,680
Speaker 1: think about where change needs to happen, and listen to

702
00:43:08,719 --> 00:43:11,040
Speaker 1: other people in the room that you wouldn't expect have

703
00:43:11,120 --> 00:43:14,080
Speaker 1: a perspective. I think that. I mean, that's also something

704
00:43:14,120 --> 00:43:16,839
Speaker 1: that I've been amazed with her about. Yeah, and just

705
00:43:16,960 --> 00:43:19,440
Speaker 1: the ability, and I love that she said, check your

706
00:43:19,480 --> 00:43:21,320
Speaker 1: logo and your ego at the door. This is about

707
00:43:21,320 --> 00:43:23,120
Speaker 1: moving the industry forward. And I couldn't think of a

708
00:43:23,160 --> 00:43:25,560
Speaker 1: better place to have that conversation than with our listeners

709
00:43:25,600 --> 00:43:30,000
Speaker 1: in Atlantia. So with that, big thanks, Cameron, drewth mad

710
00:43:30,000 --> 00:43:32,239
Speaker 1: turk Andy Bowers, all of our friends and family of

711
00:43:32,280 --> 00:43:36,719
Speaker 1: Panoply and Atlantia. Keep talking to us. The immunity is growing.

712
00:43:37,280 --> 00:43:40,480
Speaker 1: Hit us on the Twitter at Atlantia podcast. We'll be

713
00:43:40,480 --> 00:43:47,000
Speaker 1: back in two weeks. Full disclosure. Our opinions are our own.

714
00:43:49,120 --> 00:43:51,160
Speaker 1: One word of advice to women figuring it out on

715
00:43:51,200 --> 00:43:55,160
Speaker 1: their way to the top in our industry, be courageous,

716
00:43:56,000 --> 00:43:58,839
Speaker 1: just like it's courage I love that