1 00:00:00,000 --> 00:00:03,320 Speaker 1: I have a question about investments during a boycott. I've 2 00:00:03,360 --> 00:00:06,640 Speaker 1: had a few shares of Target stock for several years. 3 00:00:07,120 --> 00:00:10,640 Speaker 1: Now that we're boycotting, the value has decreased. But what 4 00:00:10,680 --> 00:00:13,680 Speaker 1: would you recommend doing with the stock? And as we 5 00:00:13,720 --> 00:00:16,639 Speaker 1: participate in more strikes, how should I plan for the 6 00:00:16,680 --> 00:00:20,560 Speaker 1: future if we boycott a business, should we automatically sell? 7 00:00:21,000 --> 00:00:25,040 Speaker 1: I didn't sell my Target holdings initially because I optimistically 8 00:00:25,079 --> 00:00:28,920 Speaker 1: thought my beloved Tarje would bring DEI back and the 9 00:00:29,000 --> 00:00:36,840 Speaker 1: value would rebound. Hey, Hey, va fam, it's your girl, 10 00:00:36,920 --> 00:00:40,479 Speaker 1: Mandy Money, and welcome back to the Friday ba Qa. 11 00:00:41,280 --> 00:00:43,360 Speaker 1: I am so excited to be here and to answer 12 00:00:43,440 --> 00:00:46,960 Speaker 1: y'all's questions. I have been doing some cleanup. I've been 13 00:00:47,000 --> 00:00:53,080 Speaker 1: going through scraping through the Brown Ambition dms and my DMS, 14 00:00:53,159 --> 00:00:55,440 Speaker 1: my personal account Mandy Money, and just making sure that 15 00:00:55,480 --> 00:00:58,280 Speaker 1: I haven't missed any and in fact I did so. 16 00:00:58,600 --> 00:01:01,360 Speaker 1: Today's show is dedicated to a listener who sent me 17 00:01:01,440 --> 00:01:04,360 Speaker 1: a question back in September that I missed, but I 18 00:01:04,400 --> 00:01:07,360 Speaker 1: loved it so much I said, I have to do 19 00:01:07,400 --> 00:01:10,480 Speaker 1: this for today's show, and I'm actually it's a blessing 20 00:01:10,480 --> 00:01:14,479 Speaker 1: in disguise that I missed the question until now, because 21 00:01:14,480 --> 00:01:17,200 Speaker 1: we're going to get into it, and the fact that 22 00:01:18,000 --> 00:01:21,760 Speaker 1: my answer really wouldn't have changed whether I gave it 23 00:01:22,040 --> 00:01:26,399 Speaker 1: gave this answer in September versus now. But I'll show 24 00:01:26,440 --> 00:01:29,200 Speaker 1: you when I answer the question how that actually has 25 00:01:29,240 --> 00:01:33,160 Speaker 1: saved her money over time. All right, let's get into 26 00:01:33,240 --> 00:01:35,800 Speaker 1: it again. This is the Baqa. This is where I 27 00:01:35,840 --> 00:01:39,240 Speaker 1: take your questions and I give you answers with like 28 00:01:39,280 --> 00:01:42,240 Speaker 1: a lowercase A because obviously I'm just a girl. I'm 29 00:01:42,280 --> 00:01:45,640 Speaker 1: just a girl in the world. When Sefani and I 30 00:01:45,680 --> 00:01:47,680 Speaker 1: want you all to get those salt shakers out, please 31 00:01:47,720 --> 00:01:50,040 Speaker 1: don't assue me. If you do, I ain't got it. 32 00:01:50,120 --> 00:01:52,440 Speaker 1: I mean, I'm a responsible business owner. So do I 33 00:01:52,560 --> 00:01:56,040 Speaker 1: invest in business insurance? Yes, but do not take that 34 00:01:56,080 --> 00:01:59,200 Speaker 1: as an invitation to try me in court police. I 35 00:01:59,240 --> 00:02:02,400 Speaker 1: have children, have a life. I'm really just here to 36 00:02:02,400 --> 00:02:05,160 Speaker 1: give y'all infotainment. Right, I'm going to give you my 37 00:02:05,360 --> 00:02:08,320 Speaker 1: advice based on my personal experiences. But I am not 38 00:02:08,480 --> 00:02:11,400 Speaker 1: in your pockets. I am not your personal financial advisor. 39 00:02:11,440 --> 00:02:14,120 Speaker 1: I damn sure, I'm not your investment advisor. And in 40 00:02:14,160 --> 00:02:18,200 Speaker 1: particular because today's episode, this question is around investing in 41 00:02:18,200 --> 00:02:21,240 Speaker 1: a single company, stock. I want to double down on that. 42 00:02:21,600 --> 00:02:25,520 Speaker 1: I am not your personal investment advisor. I highly recommend 43 00:02:25,639 --> 00:02:29,280 Speaker 1: if you are someone who wants to invest in individual stocks, 44 00:02:29,320 --> 00:02:31,520 Speaker 1: that you understand the pros and cons of that, and 45 00:02:31,600 --> 00:02:34,720 Speaker 1: if you want to get an investment advisor to help 46 00:02:34,760 --> 00:02:38,960 Speaker 1: you make those decisions, then that is well within your 47 00:02:39,080 --> 00:02:43,440 Speaker 1: rights and it makes total sense. I am not that person. However, 48 00:02:44,160 --> 00:02:45,880 Speaker 1: I have been in this game for a long time 49 00:02:46,080 --> 00:02:48,400 Speaker 1: and I do have some thoughts on today's question. So 50 00:02:49,440 --> 00:02:50,959 Speaker 1: now that I got that out of the way, let's 51 00:02:51,000 --> 00:02:54,600 Speaker 1: get into it, all right. Today's listener question comes from Kyla, 52 00:02:54,680 --> 00:02:58,760 Speaker 1: who sent me a message in September on Instagram. She said, Hey, Mandy, 53 00:02:59,200 --> 00:03:02,480 Speaker 1: I really love the podcast and appreciate your thoughtfulness and 54 00:03:02,560 --> 00:03:05,440 Speaker 1: dedication to this work. Please know that we see you 55 00:03:05,639 --> 00:03:10,040 Speaker 1: and value the inspiration and education. Thank you, Kayla. All right, 56 00:03:10,080 --> 00:03:13,680 Speaker 1: Kayla says I have a question about investments during a boycott. 57 00:03:14,040 --> 00:03:17,560 Speaker 1: I've had a few shares of Target stock for several years. 58 00:03:18,040 --> 00:03:21,480 Speaker 1: Now that we're boycotting, the value has decreased, which is 59 00:03:21,520 --> 00:03:25,440 Speaker 1: great Communally, I will continue to avoid shopping there, but 60 00:03:25,600 --> 00:03:28,639 Speaker 1: what would you recommend doing with the stock? And as 61 00:03:28,680 --> 00:03:31,600 Speaker 1: we participate in more strikes. How should I plan for 62 00:03:31,680 --> 00:03:35,680 Speaker 1: the future if we boycott a business, should we automatically sell? 63 00:03:36,160 --> 00:03:40,200 Speaker 1: I didn't sell my Target holdings initially because I optimistically 64 00:03:40,200 --> 00:03:44,040 Speaker 1: thought my beloved TAJE would bring DEI back and the 65 00:03:44,160 --> 00:03:50,400 Speaker 1: value would rebound. But maybe that's the wrong mindset. Thanks Kayla, ooh, Kayla, 66 00:03:50,440 --> 00:03:52,720 Speaker 1: thank you for this gift of a question. You know, 67 00:03:52,760 --> 00:03:56,880 Speaker 1: I hadn't exactly thought about when we talked about boycotting Target, 68 00:03:57,280 --> 00:03:59,880 Speaker 1: actually boycotting the stock, so I love that you brought 69 00:03:59,880 --> 00:04:02,080 Speaker 1: them up. And you know what I realized when I 70 00:04:02,160 --> 00:04:05,080 Speaker 1: was thinking about the answer to your question, because I 71 00:04:05,120 --> 00:04:07,160 Speaker 1: was initially like, well, I don't I don't invest in 72 00:04:07,160 --> 00:04:10,800 Speaker 1: individual stocks anymore, very much. Y'all know I have been 73 00:04:10,920 --> 00:04:15,480 Speaker 1: very transparent. I got burned during the pandemic, like anybody else, 74 00:04:15,640 --> 00:04:18,640 Speaker 1: with extra money in your pocket and too much free time. 75 00:04:19,240 --> 00:04:22,280 Speaker 1: I was trying to invest in, you know, tech startups 76 00:04:22,320 --> 00:04:26,680 Speaker 1: and it just didn't work out hashtag peloton why why 77 00:04:28,880 --> 00:04:32,839 Speaker 1: that being said, I have always been a broad index 78 00:04:32,920 --> 00:04:36,920 Speaker 1: fund and ETF girly. So with an index fund, it's 79 00:04:36,960 --> 00:04:39,719 Speaker 1: basically like you're getting a ticket to a buffet, a 80 00:04:39,720 --> 00:04:42,880 Speaker 1: buffet for the total stock market, so you have access 81 00:04:42,920 --> 00:04:44,919 Speaker 1: to all these different stocks and you don't have to 82 00:04:44,960 --> 00:04:47,800 Speaker 1: pick and choose. It's really like a buffet. But it's 83 00:04:47,800 --> 00:04:51,279 Speaker 1: not just a buffet with an index fund. The investment 84 00:04:51,320 --> 00:04:54,080 Speaker 1: company that owns the fund has curated it for you. 85 00:04:54,200 --> 00:04:57,800 Speaker 1: They put together a plate. They say, here's everything. That's 86 00:04:57,839 --> 00:04:59,839 Speaker 1: the creme de la creme at this buffet. We're going 87 00:04:59,920 --> 00:05:01,680 Speaker 1: to make sure you get a little bit of everything, 88 00:05:02,200 --> 00:05:04,520 Speaker 1: and nothing is going to be missed. And so why 89 00:05:04,600 --> 00:05:09,000 Speaker 1: I love index funds is that, yeah, it's passive. You 90 00:05:09,040 --> 00:05:11,839 Speaker 1: buy one bundle of stocks, and it really gives you 91 00:05:11,880 --> 00:05:16,320 Speaker 1: exposure to a very diverse, you know, bevy of different companies. 92 00:05:16,600 --> 00:05:19,760 Speaker 1: And I've had huge success with this. I mean, I 93 00:05:19,800 --> 00:05:23,560 Speaker 1: am not a person who at this stage in my 94 00:05:23,600 --> 00:05:26,560 Speaker 1: life has spent a lot of time learning the ins 95 00:05:26,600 --> 00:05:29,800 Speaker 1: and out of day training and investing in different and 96 00:05:29,880 --> 00:05:32,920 Speaker 1: different individual stocks. When I have done it, it's been 97 00:05:32,960 --> 00:05:35,640 Speaker 1: with money that I wasn't afraid to lose because sure 98 00:05:35,720 --> 00:05:39,320 Speaker 1: enough I'd unlost it. Similar to you with Target. You know, 99 00:05:39,720 --> 00:05:42,320 Speaker 1: I was looking at these investments I think with like 100 00:05:42,360 --> 00:05:48,359 Speaker 1: a short term lens, which ultimately is just a recipe 101 00:05:48,400 --> 00:05:51,040 Speaker 1: for disappointment when it comes to the stock market. If 102 00:05:51,080 --> 00:05:53,960 Speaker 1: you're trying to time the market to make short term wins. 103 00:05:54,040 --> 00:05:57,120 Speaker 1: I'm talking about, Oh, I bought this stock on you know, 104 00:05:57,320 --> 00:06:00,840 Speaker 1: a Tuesday, and I'm hoping that you know, doubles by 105 00:06:00,920 --> 00:06:03,160 Speaker 1: next month, and then I'm gonna sell it and I'm 106 00:06:03,160 --> 00:06:05,520 Speaker 1: going to reinvest those earnings in tone another stock, and 107 00:06:05,560 --> 00:06:08,039 Speaker 1: then that stock's going to double and you're gonna be 108 00:06:08,040 --> 00:06:11,640 Speaker 1: in there. Really like trying to time the market. That's 109 00:06:11,800 --> 00:06:15,039 Speaker 1: not the vibe that I go for as an investor. 110 00:06:15,600 --> 00:06:18,960 Speaker 1: I love the index fund approach and it served me 111 00:06:19,000 --> 00:06:22,200 Speaker 1: so well. I bought my first index fund, right, I'm sorry. 112 00:06:22,200 --> 00:06:26,080 Speaker 1: I rather invested in my first index fund back in 113 00:06:26,320 --> 00:06:30,360 Speaker 1: twenty eleven. I was in my early twenties. I was 114 00:06:30,400 --> 00:06:33,280 Speaker 1: a reporter at Business Insider, and thank god I was 115 00:06:33,360 --> 00:06:36,480 Speaker 1: because I was talking to financial advisors and wealth experts 116 00:06:36,560 --> 00:06:40,000 Speaker 1: all the time and time after time after time. And 117 00:06:40,040 --> 00:06:43,640 Speaker 1: I want to make this clear. The investment advisors for 118 00:06:43,720 --> 00:06:47,440 Speaker 1: the richest and the wealthiest, we're telling me time and again, girl, 119 00:06:47,520 --> 00:06:49,440 Speaker 1: don't be trying to pick no stocks. Go get you 120 00:06:49,480 --> 00:06:51,760 Speaker 1: an index fund. This is how the rich do it. 121 00:06:52,320 --> 00:06:54,599 Speaker 1: And I never looked back at the time. For me, 122 00:06:54,839 --> 00:06:59,240 Speaker 1: that looked like investing in a Vanguard index fund, and 123 00:06:59,520 --> 00:07:02,360 Speaker 1: I'm sorry, a target date fund. So a target date 124 00:07:02,400 --> 00:07:06,479 Speaker 1: fund is pretty simple. You select the fund that has 125 00:07:06,560 --> 00:07:08,760 Speaker 1: a year, so in my case, I think it was 126 00:07:08,800 --> 00:07:12,440 Speaker 1: twenty thirty five, the year in which I or sorry, 127 00:07:12,440 --> 00:07:14,920 Speaker 1: twenty forty five. How old am I? Twenty forty five, 128 00:07:14,960 --> 00:07:17,320 Speaker 1: I believe, So you try to pick the year that 129 00:07:17,360 --> 00:07:21,080 Speaker 1: would align with like your target retirement date. So for me, 130 00:07:21,200 --> 00:07:24,040 Speaker 1: that was twenty forty five. I'm sure there's you know, 131 00:07:24,200 --> 00:07:26,800 Speaker 1: target date funds for every year of the year through 132 00:07:26,880 --> 00:07:29,960 Speaker 1: like the year three thousand maybe, But you pick the 133 00:07:30,000 --> 00:07:34,360 Speaker 1: fund that aligns with your target retirement age, and then automatically, 134 00:07:34,840 --> 00:07:39,280 Speaker 1: as time has gone on Vanguard they shift the diversification 135 00:07:39,360 --> 00:07:40,880 Speaker 1: of my account. For me, I don't have to really 136 00:07:40,920 --> 00:07:44,640 Speaker 1: think about it, and I have done so so well 137 00:07:45,280 --> 00:07:49,160 Speaker 1: with my investments just by investing in that initial target 138 00:07:49,240 --> 00:07:51,880 Speaker 1: date fund. Now I have gotten savvy er over the years, 139 00:07:51,920 --> 00:07:56,680 Speaker 1: so I've added some specific ETFs. I've added a total 140 00:07:56,680 --> 00:08:01,880 Speaker 1: stock market index fund, but largely I've stayed in the 141 00:08:01,960 --> 00:08:06,840 Speaker 1: same vein as far as the index fund investing goes. 142 00:08:06,880 --> 00:08:10,320 Speaker 1: I don't exactly invest in a target date fund anymore. 143 00:08:10,840 --> 00:08:14,000 Speaker 1: I basically broke it up into I looked into what 144 00:08:14,120 --> 00:08:16,040 Speaker 1: was inside a target date fund, and I just went 145 00:08:16,080 --> 00:08:19,920 Speaker 1: and bought, you know, the index funds that matched that myself, 146 00:08:20,200 --> 00:08:23,760 Speaker 1: because target date funds are a tiny bit more expensive 147 00:08:23,760 --> 00:08:26,280 Speaker 1: in terms of fees, and I just wanted to play 148 00:08:26,320 --> 00:08:28,680 Speaker 1: around a little bit. So that's what I did for me. 149 00:08:29,240 --> 00:08:31,840 Speaker 1: But in answering your question, Kyla, back to this whole 150 00:08:31,920 --> 00:08:36,080 Speaker 1: idea of Target, because I invest in these broad index funds. 151 00:08:36,120 --> 00:08:38,560 Speaker 1: One of the biggest holdings I have is the Total 152 00:08:38,600 --> 00:08:43,160 Speaker 1: Stock Market Index fund through Vanguard. The the symbol is 153 00:08:43,440 --> 00:08:48,439 Speaker 1: v stacks vt k X. Is that right BTKX? Is 154 00:08:48,440 --> 00:08:51,000 Speaker 1: there an ay in there? I don't know? And the 155 00:08:51,040 --> 00:08:53,360 Speaker 1: Total stock Market Fund? And I was like, you know what, 156 00:08:54,000 --> 00:08:56,560 Speaker 1: I sure do invest in Target because if I'm investing 157 00:08:56,559 --> 00:08:58,560 Speaker 1: in the total stock market, Target is one of the 158 00:08:58,600 --> 00:09:01,720 Speaker 1: you know, major retailers in the country, It's for sure 159 00:09:01,840 --> 00:09:05,160 Speaker 1: got to be included in that total stock Market index fund. 160 00:09:05,200 --> 00:09:08,680 Speaker 1: And sure enough it is. I am I am a 161 00:09:08,760 --> 00:09:12,319 Speaker 1: hypocriti because I don't shop there anymore, but I do 162 00:09:12,520 --> 00:09:15,520 Speaker 1: have some holdings in Target stock, so I think we're 163 00:09:15,840 --> 00:09:18,120 Speaker 1: in the same boat. And if you're someone whether you're 164 00:09:18,160 --> 00:09:20,960 Speaker 1: investing in Target as an individual investor just you know, 165 00:09:21,080 --> 00:09:23,960 Speaker 1: got a couple of shares or whatnot, or you're like me, 166 00:09:24,280 --> 00:09:27,000 Speaker 1: and because you have chosen to go the index fund route, 167 00:09:27,280 --> 00:09:29,679 Speaker 1: you had this big buffet and you're not able to 168 00:09:29,720 --> 00:09:32,000 Speaker 1: pick and choose what's in it because it's been curated 169 00:09:32,120 --> 00:09:34,880 Speaker 1: for us, right, you're kind of stuck with it. So 170 00:09:34,960 --> 00:09:37,600 Speaker 1: I think this is a great question if you're someone 171 00:09:37,640 --> 00:09:41,480 Speaker 1: in your case, you fully have the option to divest, 172 00:09:41,559 --> 00:09:45,480 Speaker 1: which just means sell those shares in Target, and that 173 00:09:45,520 --> 00:09:48,280 Speaker 1: may sting a little especially because you sent this question 174 00:09:48,360 --> 00:09:51,480 Speaker 1: back in September and at the time, Target stock had, 175 00:09:51,559 --> 00:09:54,200 Speaker 1: like you said, declined, and based on your question, it 176 00:09:54,240 --> 00:09:56,800 Speaker 1: sounds like when you purchase the stock, maybe it was 177 00:09:56,840 --> 00:09:59,640 Speaker 1: at a higher value and you're holding it and you're 178 00:09:59,640 --> 00:10:01,880 Speaker 1: hoping that Target's going to do the right thing and 179 00:10:01,920 --> 00:10:03,760 Speaker 1: it's going to bring DEI back and it's going to 180 00:10:03,800 --> 00:10:06,760 Speaker 1: fix all of this and the stock price will you 181 00:10:07,040 --> 00:10:09,880 Speaker 1: return to where it was. I do want to caution 182 00:10:10,040 --> 00:10:13,680 Speaker 1: a little bit, because you know, Target obviously at this 183 00:10:13,760 --> 00:10:16,400 Speaker 1: point has not gone back. It's double down, it's still 184 00:10:16,440 --> 00:10:18,840 Speaker 1: doing what it's doing. It's been a year now and 185 00:10:20,160 --> 00:10:23,240 Speaker 1: it hasn't undone anything that it did as far as 186 00:10:23,840 --> 00:10:27,559 Speaker 1: walking back on DEI. However, since you submitted your question 187 00:10:27,600 --> 00:10:32,160 Speaker 1: in September, the stock price has actually increased. It has, 188 00:10:32,240 --> 00:10:34,880 Speaker 1: so it's been a few months, and I was just 189 00:10:34,960 --> 00:10:37,680 Speaker 1: looking at it. As of today, I'm recording this on 190 00:10:38,000 --> 00:10:41,679 Speaker 1: January fifteenth, the stock price is one hundred and ten 191 00:10:41,760 --> 00:10:44,560 Speaker 1: dollars per share. And back when you sent this question, 192 00:10:44,920 --> 00:10:47,280 Speaker 1: I believe it was some time in like mid September, 193 00:10:47,800 --> 00:10:51,400 Speaker 1: it was like covering around ninety dollars per share, So 194 00:10:51,440 --> 00:10:54,000 Speaker 1: it's already gained twenty bucks per share. If you held 195 00:10:54,040 --> 00:10:57,160 Speaker 1: on to the stock, which I probably I might have 196 00:10:57,280 --> 00:10:59,959 Speaker 1: encouraged to do back in September, if you held on 197 00:11:00,200 --> 00:11:02,880 Speaker 1: to it, you're already seeing those gains. And this is 198 00:11:02,920 --> 00:11:05,840 Speaker 1: the second thing I wanted to point out. Unfortunately, whether 199 00:11:05,920 --> 00:11:10,000 Speaker 1: or not it, you know, brings back DEI or removes DEI, 200 00:11:10,440 --> 00:11:13,200 Speaker 1: I do not think that's going to move the stock 201 00:11:13,280 --> 00:11:18,080 Speaker 1: price so much. It might, but stock prices are dependent 202 00:11:18,160 --> 00:11:21,120 Speaker 1: on so many other, so many factors. Really, it's like 203 00:11:21,240 --> 00:11:25,880 Speaker 1: the total temperature of every investor in the world, right, 204 00:11:26,040 --> 00:11:30,680 Speaker 1: and also every yes, individual investors, but also these massive 205 00:11:30,720 --> 00:11:33,160 Speaker 1: investment firms that are got like that don't just have 206 00:11:33,240 --> 00:11:35,040 Speaker 1: a couple of shares like you and me, but are 207 00:11:35,080 --> 00:11:41,200 Speaker 1: investing billions of dollars into these companies and those people, unfortunately, 208 00:11:41,480 --> 00:11:44,160 Speaker 1: they don't look like us, and they don't care as 209 00:11:44,240 --> 00:11:49,040 Speaker 1: much as DEI from like a social good, you know perspective. 210 00:11:49,320 --> 00:11:53,120 Speaker 1: Maybe they're thinking about, Okay, maybe targets going to bring 211 00:11:53,160 --> 00:11:56,840 Speaker 1: back Dei, and maybe the stock market gets excited a 212 00:11:56,840 --> 00:11:59,240 Speaker 1: little bit because they're like, oh, maybe that will bring 213 00:11:59,320 --> 00:12:02,480 Speaker 1: back black consumers. Maybe that'll bring back consumers, not just 214 00:12:02,520 --> 00:12:06,880 Speaker 1: black consumers, but consumers who cared about their diversity practices. 215 00:12:07,280 --> 00:12:10,520 Speaker 1: And so maybe because they're optimistic about that, they may 216 00:12:10,840 --> 00:12:13,840 Speaker 1: buy some more Target stock and that is what will 217 00:12:13,840 --> 00:12:18,199 Speaker 1: send up Target stock value. But waiting for that particular 218 00:12:18,320 --> 00:12:21,160 Speaker 1: judgment call from Target to expect your price to go 219 00:12:21,320 --> 00:12:24,120 Speaker 1: up may not be the best thing. I mean, clearly, 220 00:12:24,240 --> 00:12:26,760 Speaker 1: what it's already showing is that Target ain't got to 221 00:12:26,760 --> 00:12:29,800 Speaker 1: bring back Dei. It just has to wait and hold 222 00:12:30,200 --> 00:12:32,400 Speaker 1: and work on its marketing strategy. Know, they brought in 223 00:12:32,440 --> 00:12:35,040 Speaker 1: a new CEO and they're trying all these new things, 224 00:12:35,679 --> 00:12:40,520 Speaker 1: and you know, unfortunately it ain't going nowhere. Unfortunately, Fortunately 225 00:12:40,559 --> 00:12:42,400 Speaker 1: it's not going anywhere. Depending on which side of this 226 00:12:42,440 --> 00:12:46,640 Speaker 1: you fall on whether you're an investor or or a consumer. Yeah, 227 00:12:46,679 --> 00:12:49,840 Speaker 1: Target is one of those I feel like, you know, 228 00:12:49,960 --> 00:12:52,240 Speaker 1: the long term holding, Like it's one of those it's 229 00:12:52,240 --> 00:12:58,439 Speaker 1: like Walmart, Amazon, these big you know, these big retailers 230 00:12:58,480 --> 00:13:03,600 Speaker 1: that have been eddie and relatively stable, and they're just 231 00:13:03,640 --> 00:13:07,960 Speaker 1: like cornerstones of the stock market, cornerstones of the economy, 232 00:13:08,960 --> 00:13:12,959 Speaker 1: cornerstones of big business that it will take a lot 233 00:13:13,120 --> 00:13:17,080 Speaker 1: for them to fall truly, right, So they tend to 234 00:13:17,080 --> 00:13:19,040 Speaker 1: be one of those investments that you hold for the 235 00:13:19,120 --> 00:13:22,400 Speaker 1: long term. It's not this kind of like hot stock 236 00:13:22,720 --> 00:13:26,480 Speaker 1: that I would say typically attracts an investor who's like 237 00:13:26,559 --> 00:13:29,560 Speaker 1: trying to you know, make it, make it make big 238 00:13:29,640 --> 00:13:33,440 Speaker 1: money over overnight, you know, by day trading or options 239 00:13:33,480 --> 00:13:36,319 Speaker 1: trading and all that stuff that I hang on a 240 00:13:36,400 --> 00:13:39,920 Speaker 1: time for. So yeah, it's one of these talks that 241 00:13:40,000 --> 00:13:41,880 Speaker 1: like you want to hold on to it and just 242 00:13:41,960 --> 00:13:45,600 Speaker 1: forget about it because over time likely it's going to 243 00:13:45,600 --> 00:13:49,240 Speaker 1: be on the up and up. And so in that case, 244 00:13:49,400 --> 00:13:52,000 Speaker 1: like if this were any stock, like take the Target 245 00:13:52,000 --> 00:13:53,800 Speaker 1: out of it all. If they were just you know, 246 00:13:53,880 --> 00:13:56,120 Speaker 1: any stock and you were investing, I would say, if 247 00:13:56,120 --> 00:13:58,800 Speaker 1: you're investing for the long term, then you have to 248 00:13:59,240 --> 00:14:02,439 Speaker 1: build up your tolerance for like these ups and downs. 249 00:14:02,440 --> 00:14:04,920 Speaker 1: There's going to be some downtimes and some ups times, 250 00:14:06,160 --> 00:14:09,840 Speaker 1: and try to, yeah, build up that tolerance for those swings, 251 00:14:09,880 --> 00:14:13,160 Speaker 1: because the stock market do be swinging, okay, I mean 252 00:14:13,160 --> 00:14:18,080 Speaker 1: anytime Trump fucking pardon my friends, anytime Trump tweets or 253 00:14:18,840 --> 00:14:21,720 Speaker 1: I don't know, uses the bathroom, the stock market moves right. 254 00:14:21,800 --> 00:14:26,840 Speaker 1: So like, you know, things happening overseas, terrorists, venezuela, the weather, 255 00:14:27,320 --> 00:14:30,560 Speaker 1: you know, a plane crash, like all these things can 256 00:14:31,040 --> 00:14:34,160 Speaker 1: can cause these ripples in the stock market, but often 257 00:14:34,160 --> 00:14:37,560 Speaker 1: they are short term and you look to you know, 258 00:14:37,720 --> 00:14:40,320 Speaker 1: long term investments to sort of hedge again sort of 259 00:14:40,680 --> 00:14:43,640 Speaker 1: in the long term come out on top. It's the 260 00:14:43,680 --> 00:14:46,880 Speaker 1: reason why, like with my index funds, my target date funds, 261 00:14:47,200 --> 00:14:49,720 Speaker 1: I'm more than comfortable just leaving them and not really 262 00:14:49,760 --> 00:14:53,600 Speaker 1: paying too much attention because history has shown that over time, 263 00:14:53,680 --> 00:14:57,120 Speaker 1: the total stock market does bounce back. And I have 264 00:14:57,200 --> 00:15:00,200 Speaker 1: seen this now. I've been an investor for I was twenty, 265 00:15:00,000 --> 00:15:05,960 Speaker 1: I mean sixteen years now, and I have lived through 266 00:15:06,120 --> 00:15:11,120 Speaker 1: a couple of major stock market dips and stock market surges. 267 00:15:11,640 --> 00:15:14,080 Speaker 1: I've seen it. I've seen it bounce back, and so 268 00:15:14,200 --> 00:15:17,280 Speaker 1: I do have a very healthy I think risk tolerance 269 00:15:17,320 --> 00:15:21,800 Speaker 1: and understanding that what goes down eventually will come back up. 270 00:15:22,200 --> 00:15:25,240 Speaker 1: And as we've seen with Target, I mean, it's definitely 271 00:15:25,320 --> 00:15:27,400 Speaker 1: not back to where it was even five years ago, 272 00:15:27,840 --> 00:15:31,400 Speaker 1: but it has you know, rebounded and then some sense 273 00:15:32,040 --> 00:15:37,480 Speaker 1: you know from when you ask this question originally, Hey, ba, fam, 274 00:15:37,720 --> 00:15:40,000 Speaker 1: we got to take a quick break, pay some bills, 275 00:15:40,160 --> 00:15:44,040 Speaker 1: and we'll be right back. Now, let's talk about like 276 00:15:44,120 --> 00:15:46,840 Speaker 1: the morals and the ethics of it all, Like should 277 00:15:46,880 --> 00:15:50,880 Speaker 1: you feel guilty because you invest in Target shares and 278 00:15:50,920 --> 00:15:52,880 Speaker 1: we're supposed to be boycotting it? I mean to a 279 00:15:52,920 --> 00:15:58,200 Speaker 1: certain extent, sure, But at the end of the day, like, yeah, 280 00:15:58,240 --> 00:16:00,320 Speaker 1: to a certain extent, sure, you could say that if 281 00:16:00,360 --> 00:16:03,120 Speaker 1: we're not going to be spending money in Target stores, 282 00:16:03,160 --> 00:16:05,480 Speaker 1: and we also should not be putting our dollars behind 283 00:16:05,520 --> 00:16:08,040 Speaker 1: them as an investment. So if you wanted to, you know, 284 00:16:08,480 --> 00:16:11,280 Speaker 1: sell your shares of Target and invest them in another company, 285 00:16:11,320 --> 00:16:14,680 Speaker 1: that is completely fine. And then when you're picking that company, 286 00:16:14,760 --> 00:16:17,120 Speaker 1: you want to look at companies that do invest like 287 00:16:17,160 --> 00:16:19,320 Speaker 1: this is the fun part of investing for me, is 288 00:16:19,320 --> 00:16:21,680 Speaker 1: you can really when you do your research and you 289 00:16:21,840 --> 00:16:25,320 Speaker 1: understand how companies are moving in the world and what 290 00:16:25,480 --> 00:16:29,480 Speaker 1: practices they you know, are they walking the talk? Are 291 00:16:29,480 --> 00:16:31,320 Speaker 1: they talking the walk? However we want to say it. 292 00:16:31,760 --> 00:16:37,560 Speaker 1: Are they investing in social you know, social environmental causes? 293 00:16:38,160 --> 00:16:41,720 Speaker 1: Do they pay their employees fairly? You know, are they 294 00:16:41,920 --> 00:16:44,320 Speaker 1: are they doing some good in the world. That's something 295 00:16:44,360 --> 00:16:49,640 Speaker 1: that's called like socially responsible investing. You can also look at, 296 00:16:49,720 --> 00:16:53,080 Speaker 1: you know, racial justice as a as a filter for 297 00:16:53,280 --> 00:16:56,040 Speaker 1: what companies you're going to invest in. And I do 298 00:16:56,160 --> 00:16:59,160 Speaker 1: believe there's some places where you can even like research 299 00:16:59,200 --> 00:17:01,920 Speaker 1: and they'll actually track, you know, which companies are doubling 300 00:17:01,960 --> 00:17:11,520 Speaker 1: down on their investment in diversity and equity and inclusion, causes, practices, teams, departments, events, 301 00:17:12,119 --> 00:17:14,440 Speaker 1: all of that, and then you can make an effort. 302 00:17:14,520 --> 00:17:16,760 Speaker 1: And I think that's where the power is that you hold. 303 00:17:17,000 --> 00:17:20,200 Speaker 1: So I'm not, again not your personal advisor, and I 304 00:17:20,240 --> 00:17:23,040 Speaker 1: don't know your full picture, but as far as like 305 00:17:23,119 --> 00:17:25,959 Speaker 1: can you do it, of course, sell that shit and 306 00:17:26,000 --> 00:17:28,200 Speaker 1: buy something from a company that is doing some good 307 00:17:28,240 --> 00:17:30,840 Speaker 1: that you that you value, because it's your money at 308 00:17:30,840 --> 00:17:32,440 Speaker 1: the end of the day, and you should be able 309 00:17:32,480 --> 00:17:34,480 Speaker 1: to spend it where you want to. Spend it now 310 00:17:34,560 --> 00:17:36,399 Speaker 1: just to be devil's advocate. I mean, I guess you 311 00:17:36,400 --> 00:17:39,960 Speaker 1: could say by being even a small shareholder of Target, 312 00:17:40,520 --> 00:17:44,440 Speaker 1: then you know you have access to shareholder statements and 313 00:17:44,640 --> 00:17:48,600 Speaker 1: maybe you have opportunities like sometimes they'll ask for shareholder feedback, 314 00:17:49,480 --> 00:17:53,040 Speaker 1: but your position's very small, then maybe you're not going 315 00:17:53,080 --> 00:17:55,639 Speaker 1: to have like the biggest voice at the table, you know, 316 00:17:55,840 --> 00:17:58,280 Speaker 1: like the big guys that once you invest billions and 317 00:17:58,280 --> 00:18:00,560 Speaker 1: millions of dollars in these companies, like, yes, they're the 318 00:18:00,560 --> 00:18:04,040 Speaker 1: ones who are the board has on speed dial. They're 319 00:18:04,040 --> 00:18:07,280 Speaker 1: the ones the board knows. Okay, if if I don't, 320 00:18:07,359 --> 00:18:09,359 Speaker 1: I'm trying, why is Jeff Bezos coming to mind? But 321 00:18:09,359 --> 00:18:13,240 Speaker 1: if Jeff Bezos or I don't know, Warren Buffett decides 322 00:18:13,280 --> 00:18:15,520 Speaker 1: to sell their position and Target, it's going to make 323 00:18:15,640 --> 00:18:18,640 Speaker 1: national headlines. And then the regular folks like us are 324 00:18:18,640 --> 00:18:20,760 Speaker 1: going to be like, wait, oh shit, Warren Buffett is 325 00:18:20,800 --> 00:18:23,520 Speaker 1: not investing in that company anymore, maybe I should take 326 00:18:23,520 --> 00:18:25,800 Speaker 1: my shares out. And they put a lot more weight 327 00:18:25,880 --> 00:18:29,160 Speaker 1: on those obviously those huge investors than the little guys. 328 00:18:29,200 --> 00:18:31,679 Speaker 1: But yeah, you could argue like, okay, well, I'm an 329 00:18:31,680 --> 00:18:34,320 Speaker 1: activist from within. I'm going to like pay my little money, 330 00:18:34,440 --> 00:18:36,200 Speaker 1: buy some shares, and then I'll have like a bit 331 00:18:36,240 --> 00:18:39,760 Speaker 1: of a insider's peek at what's going on. But I 332 00:18:39,800 --> 00:18:44,080 Speaker 1: don't know if that's really like legit or like would 333 00:18:44,119 --> 00:18:47,840 Speaker 1: actually end up giving you any sort of like influence overall. 334 00:18:48,720 --> 00:18:51,520 Speaker 1: I think the bigger influence, just like our boycott is 335 00:18:51,560 --> 00:18:54,320 Speaker 1: like sure, yeah, I mean my monthly Target spending was 336 00:18:54,320 --> 00:18:57,560 Speaker 1: maybe a couple hundred dollars, which isn't that much. When 337 00:18:57,600 --> 00:19:01,360 Speaker 1: you collectively join together as a as a force, then 338 00:19:01,400 --> 00:19:04,159 Speaker 1: that collective action is what causes the real pain. So 339 00:19:04,200 --> 00:19:06,720 Speaker 1: that's why Target hasn't been able to ignore and the 340 00:19:06,760 --> 00:19:09,600 Speaker 1: stock market and you know, media has been paying attention 341 00:19:09,720 --> 00:19:13,200 Speaker 1: to the impact of the Target boycott because our collective action, 342 00:19:13,760 --> 00:19:16,159 Speaker 1: you know, has has been successful by a lot of 343 00:19:16,200 --> 00:19:20,840 Speaker 1: measures and as far as like divesting from Target stock. Yeah, 344 00:19:20,920 --> 00:19:23,520 Speaker 1: if we had an if that boycott even focused more 345 00:19:23,560 --> 00:19:25,879 Speaker 1: on like okay, next level is if you have any 346 00:19:26,480 --> 00:19:29,400 Speaker 1: if you own any shares and targets sell that, then 347 00:19:29,400 --> 00:19:32,560 Speaker 1: we could have an additional impact. I think. Unfortunately, that 348 00:19:32,600 --> 00:19:34,600 Speaker 1: brings me back to that or brings us back to 349 00:19:34,640 --> 00:19:38,040 Speaker 1: the reality of black and brown consumers. We do have 350 00:19:38,200 --> 00:19:41,600 Speaker 1: so much buying power, and we are like such an 351 00:19:41,680 --> 00:19:45,040 Speaker 1: important consumer base, so when we decide hell no, we're 352 00:19:45,040 --> 00:19:48,840 Speaker 1: not shopping there, it hurts. Unfortunately, we still make up 353 00:19:49,119 --> 00:19:54,240 Speaker 1: a very small sliver of investors, and so as investors, 354 00:19:54,320 --> 00:19:55,919 Speaker 1: if we were to say we're going to sell all 355 00:19:55,960 --> 00:19:58,480 Speaker 1: of our shares, I really don't think it would make 356 00:19:58,520 --> 00:20:00,359 Speaker 1: as much of a dent. Is not going to hurt 357 00:20:00,400 --> 00:20:02,160 Speaker 1: them where it's not going to hit them where it hurts, 358 00:20:02,200 --> 00:20:04,640 Speaker 1: you know, So we can make our best impact by 359 00:20:04,640 --> 00:20:07,639 Speaker 1: stopping spending our dollars. I would love to get to 360 00:20:07,680 --> 00:20:11,320 Speaker 1: a day where collectively, as investors, we have that kind 361 00:20:11,320 --> 00:20:15,520 Speaker 1: of power. And because unfortunately publicly traded companies like Target, 362 00:20:15,800 --> 00:20:17,920 Speaker 1: they don't listen to consumers as much as they listen 363 00:20:18,000 --> 00:20:20,240 Speaker 1: to their shareholders. So if we were a bigger share 364 00:20:20,280 --> 00:20:23,040 Speaker 1: of investors, then yeah, we could have, you know, a 365 00:20:23,119 --> 00:20:26,000 Speaker 1: huge amount of influence in that regard. But for now, 366 00:20:26,040 --> 00:20:29,520 Speaker 1: I think the consumer boycott, you know, not shopping there 367 00:20:29,640 --> 00:20:34,840 Speaker 1: is the biggest chip that we have to play. Hey ba, fam, 368 00:20:35,080 --> 00:20:37,400 Speaker 1: we got to take a quick break, pay some bills, 369 00:20:37,520 --> 00:20:40,080 Speaker 1: and we'll be right back. So at the end of 370 00:20:40,119 --> 00:20:43,159 Speaker 1: the day, Kayla, I think we need to really acknowledge 371 00:20:43,160 --> 00:20:46,040 Speaker 1: how you're feeling. If you feel icky, and if you 372 00:20:46,040 --> 00:20:49,520 Speaker 1: don't feel like you're in alignment by still investing in target, 373 00:20:50,000 --> 00:20:54,399 Speaker 1: then that makes your next move pretty simple. Because investing 374 00:20:54,600 --> 00:20:58,680 Speaker 1: is inherently emotional, and as I was talking about things 375 00:20:58,720 --> 00:21:01,920 Speaker 1: like risk tolerance, also need to have, you know, really 376 00:21:02,000 --> 00:21:04,040 Speaker 1: check in with yourself and say, how do I feel 377 00:21:04,160 --> 00:21:06,760 Speaker 1: being invested in this am I like you took time 378 00:21:06,800 --> 00:21:09,080 Speaker 1: to email you know, or send a DM to me, 379 00:21:09,680 --> 00:21:12,080 Speaker 1: so you know obviously you're not feeling great about it 380 00:21:12,160 --> 00:21:13,639 Speaker 1: and the way that you feel like. I think we 381 00:21:13,680 --> 00:21:18,399 Speaker 1: should feel confident and proud about what we are putting 382 00:21:18,400 --> 00:21:22,320 Speaker 1: our dollars behind. And if you can't really sleep easy 383 00:21:22,359 --> 00:21:24,560 Speaker 1: at night knowing that you're still investing in them, then 384 00:21:24,680 --> 00:21:27,040 Speaker 1: it's a pretty it's I think you should follow that 385 00:21:27,080 --> 00:21:29,920 Speaker 1: gut instinct and then you know, easily put that those 386 00:21:29,960 --> 00:21:33,080 Speaker 1: dollars into another retailer, maybe it's a black owned retailer 387 00:21:33,960 --> 00:21:37,080 Speaker 1: or a retailer who is investing in DEI initiatives in 388 00:21:37,119 --> 00:21:39,199 Speaker 1: a way that you find to be in alignment with 389 00:21:39,240 --> 00:21:42,280 Speaker 1: your values, and then you can feel good. I mean 390 00:21:42,280 --> 00:21:46,360 Speaker 1: that honestly is really empowered. Empowering even just saying it. 391 00:21:46,440 --> 00:21:49,800 Speaker 1: You know, our ability as investors to say no, I 392 00:21:49,800 --> 00:21:51,560 Speaker 1: don't agree with that, so I'm going to sell my 393 00:21:51,600 --> 00:21:53,840 Speaker 1: shares and go in a different direction. I think that's 394 00:21:54,240 --> 00:21:57,800 Speaker 1: hugely impactful, especially if we were to do it collectively. 395 00:21:58,280 --> 00:22:02,399 Speaker 1: Now I am an index fund investor, I can't do that, 396 00:22:03,000 --> 00:22:06,560 Speaker 1: but you're an individual investor, So yeah, you could absolutely 397 00:22:06,600 --> 00:22:08,399 Speaker 1: do that and get rid of your target share. So 398 00:22:08,880 --> 00:22:12,080 Speaker 1: if that's what you want to do, you know, it's 399 00:22:12,080 --> 00:22:15,800 Speaker 1: your nervous system, it's your money, it's your value. So 400 00:22:15,880 --> 00:22:17,560 Speaker 1: you decide what to do at the end of the day. 401 00:22:18,800 --> 00:22:21,879 Speaker 1: But if you decide to hold, and you know, and 402 00:22:22,119 --> 00:22:24,880 Speaker 1: and be an activist in other ways, and I think 403 00:22:24,920 --> 00:22:27,520 Speaker 1: that I can respect that as well and not question it. 404 00:22:27,600 --> 00:22:30,520 Speaker 1: But thank you a lot for this question and for 405 00:22:30,600 --> 00:22:33,320 Speaker 1: the opportunity to talk about this, because I haven't really 406 00:22:33,320 --> 00:22:35,879 Speaker 1: talked about it from an investor's standpoint. I'm excited to 407 00:22:35,920 --> 00:22:38,640 Speaker 1: get the chance to do that. Thank you so much, 408 00:22:38,720 --> 00:22:42,200 Speaker 1: Kayla mva fam. I would love to hear any questions 409 00:22:42,280 --> 00:22:46,040 Speaker 1: y'all have around investing different stocks that you're excited about, 410 00:22:46,440 --> 00:22:48,760 Speaker 1: things that you've been learning, if you have been you know, 411 00:22:48,800 --> 00:22:51,800 Speaker 1: getting more into day trading or individual stock trading, or 412 00:22:51,800 --> 00:22:54,199 Speaker 1: if you're a long term an index fund girl like me, 413 00:22:54,800 --> 00:22:58,200 Speaker 1: you know, what's your how's your portfolio looking. I think 414 00:22:58,280 --> 00:23:00,919 Speaker 1: one thing that kayla Is question also encourages me to do, 415 00:23:01,040 --> 00:23:04,040 Speaker 1: and hopefully anyone listening is just to check on your investments. 416 00:23:04,040 --> 00:23:07,120 Speaker 1: I mean, even if you do have ETFs and index 417 00:23:07,200 --> 00:23:10,280 Speaker 1: funds like, check and see what you're investing in, and 418 00:23:10,640 --> 00:23:14,359 Speaker 1: you know, check and see have you updated your your 419 00:23:14,480 --> 00:23:18,840 Speaker 1: diversification and your portfolio. Maybe you chose your investments when 420 00:23:18,840 --> 00:23:21,080 Speaker 1: you were early in your career like me, and maybe 421 00:23:21,080 --> 00:23:24,840 Speaker 1: it's time to update them with the council hopefully of 422 00:23:24,880 --> 00:23:27,280 Speaker 1: an investment or a financial advisor who can really give 423 00:23:27,320 --> 00:23:32,639 Speaker 1: you targeted, specific, personalized advice based on your specific situation. 424 00:23:33,240 --> 00:23:38,600 Speaker 1: But it's absolutely something that like annually bi annually, I 425 00:23:38,600 --> 00:23:41,399 Speaker 1: would encourage y'all to look at what you're investing in 426 00:23:41,440 --> 00:23:44,399 Speaker 1: and to understand what's going on and that way you 427 00:23:44,440 --> 00:23:47,040 Speaker 1: can make, you know, any adjustments that you need to 428 00:23:47,080 --> 00:23:51,560 Speaker 1: make and hopefully feel empowered to do just that because 429 00:23:51,760 --> 00:23:54,479 Speaker 1: it is our money and we can decide what to 430 00:23:54,520 --> 00:23:57,280 Speaker 1: do with it at the end of the day. All right, 431 00:23:57,400 --> 00:23:59,720 Speaker 1: Va Fan, thank you so much for listening to the show. 432 00:24:00,119 --> 00:24:02,520 Speaker 1: If you have a question for the BAQA. I'm all 433 00:24:02,560 --> 00:24:06,800 Speaker 1: ears you can DM me at Brown Ambition Podcast send 434 00:24:06,800 --> 00:24:10,439 Speaker 1: me a DM, send me an audio an audio voice 435 00:24:10,440 --> 00:24:13,960 Speaker 1: note on on IG and I'm happy to That's even 436 00:24:14,000 --> 00:24:15,800 Speaker 1: more fun because then I can play it on the 437 00:24:15,840 --> 00:24:18,639 Speaker 1: show and y'all can hear you know the person's question 438 00:24:18,800 --> 00:24:21,560 Speaker 1: via their voice. You can also email me I'm Brown 439 00:24:21,600 --> 00:24:25,679 Speaker 1: Ambition Podcast at gmail dot com. Thank y'all again for 440 00:24:25,720 --> 00:24:28,880 Speaker 1: listening to the show. I love y'all so much and 441 00:24:29,000 --> 00:24:32,119 Speaker 1: I will see y'all next week on Wednesday for the 442 00:24:32,160 --> 00:24:40,439 Speaker 1: regular Brown Ambition show. Bye y'all, and before I go, 443 00:24:40,560 --> 00:24:42,560 Speaker 1: BA FAM, I want to shout out the team that 444 00:24:42,680 --> 00:24:46,000 Speaker 1: helps make Brown Ambition possible. Huge thanks to my fam 445 00:24:46,040 --> 00:24:50,240 Speaker 1: at iHeartRadio, Katrina Norvel and Jenna Cagel, my worker Bees 446 00:24:50,320 --> 00:24:54,520 Speaker 1: behind the scenes booking assistant Brittany Ler and virtual assistant 447 00:24:54,520 --> 00:24:57,800 Speaker 1: Cameron McNair who keep me organized, and of course my 448 00:24:57,920 --> 00:25:00,880 Speaker 1: editor Courtney Dean. Thank y'all so much much for supporting 449 00:25:00,920 --> 00:25:03,600 Speaker 1: the show. If you love Brown Ambition, share it with 450 00:25:03,640 --> 00:25:06,200 Speaker 1: a friend, tag us on social and don't forget to 451 00:25:06,280 --> 00:25:09,320 Speaker 1: leave a comment or review. Until next time. By BA 452 00:25:09,400 --> 00:25:10,200 Speaker 1: Fam