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Speaker 1: Conversations on life, style, beauty, and relationships. It's The Velvet's

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Speaker 1: Edge podcast with Kelly Henderson. So, Laura and Maggie of

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Speaker 1: o x B Jewelry. I love supporting women owned businesses obviously,

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Speaker 1: it's very true to my heart. UM, and I believe

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Speaker 1: like you guys are just everywhere right now. So I

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Speaker 1: was like, we gotta give these girls on the podcast. Um,

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Speaker 1: I've seen you featured in Shape. You guys were featured

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Speaker 1: in Esquire, New York magazine, buzz Feed. You're now sold

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Speaker 1: in Free People, which I'm a huge fan of, and

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Speaker 1: also urban outfitters too, have my favorite places. So I

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Speaker 1: want to tell the listeners about o XB. Why don't

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Speaker 1: you just give an overall overview of the business itself. Okay, Laura,

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Speaker 1: I started the business about two years ago, almost m

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Speaker 1: The business itself is Sweatproof Jewelry. So we met in

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Speaker 1: large fitness class she was teaching spin and UM, my

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Speaker 1: background is actually in jewelry and metalsmith thing. So we

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Speaker 1: started this business that was made for the fitness industry

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Speaker 1: very essentially, and it's products that we hand make care

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Speaker 1: in Denver, and um, it is made to like sweat

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Speaker 1: with you move with you, shower, swim, you name it.

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Speaker 1: So we're going for that sort of like indestructible can

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Speaker 1: wear with any outfit and any time of day. Piece

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Speaker 1: of jewelry. Yeah, I love that. You guys sent me

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Speaker 1: a necklace and I wore it when I was on

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Speaker 1: the beach even because it's just like I've always seen

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Speaker 1: girls doing that, like kind of dressing up their workout where,

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Speaker 1: their beach where, and I'm like, how do they do

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Speaker 1: that and not mess up their jewelry? That was like

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Speaker 1: because because of the metal can get kind of weird typically,

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Speaker 1: So you guys have found a way to keep it

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Speaker 1: sweatproof and um, this whole business in general. I just

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Speaker 1: want to know about you guys journey to starting it

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Speaker 1: because I know we talked a little bit before, but

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Speaker 1: y'all both had careers doing other things before, so taught

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Speaker 1: me through a little bit about that journey related but

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Speaker 1: other for surely and totally What do you mean? So

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Speaker 1: my background is actually in metal smith thing and in jewels.

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Speaker 1: Tell us tell us what metal smithing is. First of all,

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Speaker 1: So metal smith thing, there's like all different kinds, but

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Speaker 1: traditional metal smith things like fabricating things out of sheet

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Speaker 1: and wire metal UM. And so my other career was

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Speaker 1: just making jewelry essentially so similar UM, but it was

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Speaker 1: a different line is a different line of jewelry. And

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Speaker 1: so through that I learned about this material that we

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Speaker 1: use UM called Goldfield Medals, and I've had pieces for

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Speaker 1: like over ten years and they're super durable. And so

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Speaker 1: that became like the product that I would always wear

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Speaker 1: to exercise in UM and it's such a great product

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Speaker 1: to wear like throughout the day and to have it

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Speaker 1: with you. So I really wanted to get more into

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Speaker 1: the fairness world, which is UM where Laura comes in. Yeah,

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Speaker 1: so a few years back, Maggie walked into my spin class.

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Speaker 1: She was like rehabbing her ankle from an injine or

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Speaker 1: her foot from an inner injury. UM doesn't love and

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Speaker 1: north cycly, but she kept coming back to my class

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Speaker 1: and then we ended up you know, going to coffee

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Speaker 1: and stuff afterwards. And then I ended up doing a

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Speaker 1: project for her other business, oxfo UM on the marketing side,

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Speaker 1: because while I was a full time fitness instructor, I

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Speaker 1: also had kind of like a freelance marketing like website

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Speaker 1: building side hustle, and so I did a project with

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Speaker 1: Maggie and then she proposed to me. Yeah, she business proposing.

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Speaker 1: She did after coffee one day. Wow, how are atlantic?

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Speaker 1: It was? It was like two and alms three years

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Speaker 1: ago and we started pretty much two years ago, so

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Speaker 1: we start date moves. Yeah. So when you did go

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Speaker 1: do this proposal as you called it, um, what was

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Speaker 1: your initial reaction Laura to just like uprooting your life?

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Speaker 1: Like once you're in this, I feel like this is

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Speaker 1: a common thing theme amongst people and women especially. You know,

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Speaker 1: once you get into adulthood, you have all these responsibilities,

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Speaker 1: it becomes very difficult to think about rebranding your life right,

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Speaker 1: Like you've built something completely already, you're like finding your flow.

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Speaker 1: Were you unhappy in that? Were you happy? Like? I

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Speaker 1: want to know the train of thought that goes into

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Speaker 1: someone saying, hey, we need to start this business and

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Speaker 1: like let's change everything, and you're right, let's go so yeah,

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Speaker 1: Like to a fault, I'm kind of like a yes,

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Speaker 1: let's do it person. It gets me in trouble sometimes,

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Speaker 1: but other times it make really good decisions out of

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Speaker 1: like not thinking about it too much and just saying like, yeah,

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Speaker 1: let's go for it. Like I don't remember sitting down

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Speaker 1: with myself. I was on a work trip when we

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Speaker 1: were emailing each other back and forth and pretty much

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Speaker 1: all caps lock. They're very very embarrassing emails back and forth,

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Speaker 1: and let's start this business. I don't ever remember being like,

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Speaker 1: is this gonna be good for my life? Like I

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Speaker 1: always like we initially thought like, oh, it'll fit into

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Speaker 1: our lives kind of as it is right now, and

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Speaker 1: I don't think we ever imagine the o XB that

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Speaker 1: it is today. So like I didn't have that conversation

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Speaker 1: with myself because I was like, yeah, I love Maggie

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Speaker 1: and I love working with her, and why wouldn't we

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Speaker 1: start a business together? Like so I don't know if

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Speaker 1: that's like the right answer, but goal, Oh yeah, what

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Speaker 1: was your goal? My goal was to start a business

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Speaker 1: by the time I was thirty, and I was like

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Speaker 1: free lancing, which I didn't consider like starting a business.

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Speaker 1: I kind of want to started like a real business. Um,

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Speaker 1: I didn't know quite like what that looked like. I

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Speaker 1: didn't do a lot of planning. But then I think

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Speaker 1: Maggie plopped in my life for a reason. Always happens

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Speaker 1: that way. So, Maggie, what was your experience with that,

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Speaker 1: like leaving your career to start something new. So we

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Speaker 1: actually neither of us left our career to pursue this

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Speaker 1: and sort of like tested the waters, which we were

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Speaker 1: really lucky to do because again Laura was in fitness

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Speaker 1: and was pretty like connected in fitness. We were able

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Speaker 1: off the bat to make sure that, like our product

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Speaker 1: was received well because it is sort of unusual, right,

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Speaker 1: So we got it on a bunch of fitness instructors

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Speaker 1: and they wore it, and we sort of did that

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Speaker 1: organic marketing in that sense and like made sure we

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Speaker 1: had this product fit. Um. And then we were I

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Speaker 1: mean we were really like making both happen all the time,

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Speaker 1: Like it was crazy, um, Like I have amazing photos

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Speaker 1: from my partner helping me package like it was all

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Speaker 1: hands on that kind of thing. Um. And then I

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Speaker 1: want to say that we like the holiday season before

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Speaker 1: last year and COVID and everything, we were like, all right,

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Speaker 1: we have to after we survived the holidays, we need

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Speaker 1: to be evaluate how we're going to do this. And

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Speaker 1: then we took a trip to Mexico. We sat down

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Speaker 1: with each other for like five days sort of talked

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Speaker 1: about what we wanted out of all of this and

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Speaker 1: then COVID hit and so her spin career was put

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Speaker 1: on hold and I wasn't traveling to like wholesale shows

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Speaker 1: or any thing, basically taking my entire business online, which

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Speaker 1: she was an expert at. So it kind of worked

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Speaker 1: out that way, and it's hard to imagine how it

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Speaker 1: would be different, if right, for her other careers. UM.

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Speaker 1: So I don't want to say like fortunately, but also

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Speaker 1: in this case unfortunately, things you know, they happened the

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Speaker 1: way they have. Covid kind of made a decision for us. Yeah. Yeah,

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Speaker 1: I made it a little bit easier. And it sounds

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Speaker 1: more like you integrated what you were already doing into

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Speaker 1: O X B versus just completely abandoning something and starting

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Speaker 1: a new. Yeah, so let's talk you guys mentioned COVID

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Speaker 1: and UM when I was talking to your agent when

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Speaker 1: we were first booking this, they were telling me that, uh,

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Speaker 1: you grew your business. Fourteen was in the pandemic by

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Speaker 1: pivoting from being a brick and mortar retailer UM to

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Speaker 1: an e commerce business, which I actually spoke to another girl.

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Speaker 1: She does this no baked cookie dough and she had

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Speaker 1: all these brick and mortars across the nation and when

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Speaker 1: COVID hit, they think they were already maybe going in

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Speaker 1: this direction, but they completely shifted to e commerce too,

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Speaker 1: and she said it has been on the thing that

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Speaker 1: kept their business alive. It's a game changer. So talk

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Speaker 1: me through your experience with that. Do you guys think

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Speaker 1: brick and mortars are just done? I'm like starting to okay, okay, okay,

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Speaker 1: So you think it was a COVID related thing. Well,

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Speaker 1: so at the beginning of that, one of the ways

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Speaker 1: that Laura I made at this work was that we

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Speaker 1: started this whole like with our other careers, because we

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Speaker 1: started this whole thing as a wholesale only business, which

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Speaker 1: was was that's the way I would do again. But

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Speaker 1: what does that mean? What does that even mean? We

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Speaker 1: sold two people, We sold like fitness studio, So we gotcha. Okay,

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Speaker 1: didn't have a brick and mortar, gotcha. And then the

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Speaker 1: genius said is Laura and online everything. I will let

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Speaker 1: her take away for how we pivoted because it really

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Speaker 1: made it different different. Yeah. Late two thousand and eighteen,

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Speaker 1: we did a lot, a lot of wholesale um in

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Speaker 1: that kind of like launched our business because we were

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Speaker 1: in a lot of fitness studios and then you know,

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Speaker 1: not even six months later, the world shut down. Fitness

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Speaker 1: studios shut down for a long time. So sweatproof jewelry

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Speaker 1: in the fitness studio wasn't like top priority, right, so

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Speaker 1: like away like over night. Um, and so again we

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Speaker 1: did a little thinking and a lot of just doing

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Speaker 1: and pivoting to complete e commerce, uh and navigating that,

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Speaker 1: and our business kind of took off. We didn't have

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Speaker 1: any money to advertise or anything at the beginning of

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Speaker 1: so we built an ambassador team of like a lot

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Speaker 1: of amazing athletes and you know, fitness professionals and kind

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Speaker 1: of people all over the fitness and wellness spectrum and

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Speaker 1: they like organically spread the word about o XB first.

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Speaker 1: So that and then took an evolution. But again we

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Speaker 1: were like so focused because we were forced to like

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Speaker 1: kind of quit everything else and just work. I mean,

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Speaker 1: it was the only anything to do totally at least

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Speaker 1: you have to do. Yeah, we feel lucky to do. Yeah.

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Speaker 1: Yeah was interesting. Yeah, so what a weird here, but

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Speaker 1: we made it. Yeah. On the other side of that,

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Speaker 1: we are sitting in like our new retail. We are

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Speaker 1: opening a brick and mortar in two weeks are. Yeah,

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Speaker 1: so this is in Denver. This is in Denver. UM.

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Speaker 1: We are in the Rhino Arts district. It gets like

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Speaker 1: a ton of foot traffic. Um, and we are basically

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Speaker 1: like most of our products we already offer local pickup

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Speaker 1: for our local people, and whenever people come by there

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Speaker 1: was like, oh my gosh, I try on the disco

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Speaker 1: chain with this necklace or whatever. So we're like, we

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Speaker 1: have to have these products available for people. So we

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Speaker 1: are opening brick and mortar UM. It will also it's

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Speaker 1: not super cool people to kind of like come customize

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Speaker 1: their own pieces of jewelry. Yeah, we were kind of

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Speaker 1: talking before and I said, I wanted you guys to bring, um,

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Speaker 1: just the truth about owning your own business, because what,

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Speaker 1: I have a huge female audience, and I always want

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Speaker 1: to empower women to do everything they want to do

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Speaker 1: and more. And so I feel like we can learn

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Speaker 1: from each other by just giving shared experiences. And um,

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Speaker 1: I think being a woman in business in general has

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Speaker 1: its own set of obstacles, but being a woman who

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Speaker 1: owns their own business. Is there something that you guys

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Speaker 1: have learned in the past two years? And I heard

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Speaker 1: a lot about the word pivot, which kind of like

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Speaker 1: struck me as something that really you do have to

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Speaker 1: do in business constantly, But is there something in that

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Speaker 1: that you would like to share with the listeners about

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Speaker 1: things that you've learned or had to grow and change

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Speaker 1: and evolve and what that looks like in business and

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Speaker 1: how you would look back two years ago to yourself

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Speaker 1: and say, hey, this is what you need to know.

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Speaker 1: You know. What's funny like when we tell our story,

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Speaker 1: it seems like, oh, was great, we like pivoted, we

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Speaker 1: met each other in a spin class. It kind of

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Speaker 1: sounds like a h're a weird fairy tale sometimes when

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Speaker 1: you talk about it and then I think back and

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Speaker 1: I'm like, it wasn't that rainbow and sparkly? Um? So yeah,

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Speaker 1: it's more like one piece of advice we have to

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Speaker 1: go there keep going. Yeah, it's sort of what you said.

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Speaker 1: I think one of the biggest mistakes that we have

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Speaker 1: made and have turned around. It's like planning for exactly

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Speaker 1: what something is going to look like and either completely

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Speaker 1: missing the mark or like being on a separate planet

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Speaker 1: or whatever. Um. And it is sort of like building

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Speaker 1: that really strong foundation that you know that you can

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Speaker 1: keep going from multiple different scenarios and sometimes you don't

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Speaker 1: know until you get there, right, Um, totally for sure.

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Speaker 1: For six weeks and we were like our business is dead,

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Speaker 1: like what are we gonna do? And then come May

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Speaker 1: is when we really kind of turned everything around. So

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Speaker 1: March is when it closed down. May is when it

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Speaker 1: really turned around. Um, and it was you know, I

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Speaker 1: think it's I wish I had like more encouraging advice

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Speaker 1: other than just keep going, But it really is just

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Speaker 1: like being a little bit of a chameleon and knowing

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Speaker 1: that it's going to look different and that that's not

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Speaker 1: necessarily failure and that that can look so different in

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Speaker 1: six weeks and yeah, yeah, and and just being able

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Speaker 1: to make that switch quickly, like if something doesn't work out,

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Speaker 1: just do something else, Like if this is how you

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Speaker 1: thought I'd turned out and it doesn't, just do something

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Speaker 1: else like it. Just don't get too hung up on anything,

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Speaker 1: or don't get too hung up on how other people

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Speaker 1: run their businesses. I think when you're first starting, you

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Speaker 1: look to other brands for like Guidman's advice and the

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Speaker 1: way that everyone appears on the internet, as you know,

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Speaker 1: like it's different than real life and everyone has their

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Speaker 1: own struggles in business and going forward. So I think

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Speaker 1: you just kind of have to keep going because I think,

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Speaker 1: especially in this cancel culture, we all kind of have

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Speaker 1: this mentality of like, this is how it's gonna go.

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Speaker 1: I'm gonna set this up, I'm gonna follow these steps

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Speaker 1: like this other business like you're saying, and then when

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Speaker 1: it doesn't, it feels like it can feel like a

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Speaker 1: fail or it could feel like I'm not cut out

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Speaker 1: for this, I need to quit. But if you have

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Speaker 1: your mind set on your love, your goals, all of

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Speaker 1: those things, you can kind of just pivot and rewrite

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Speaker 1: how it's gonna look to get to what you're talking about, right,

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Speaker 1: And not to discount the fact that sometimes you're really

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Speaker 1: disappointed it out or disappointed in yourself, but it is

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Speaker 1: when we're having a business partner really does like come

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Speaker 1: into past, I can't imagine, Well, let's talk about that,

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Speaker 1: because I mean that that can be a very complex

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Speaker 1: piece of business, especially I would imagine especially to women.

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Speaker 1: You know, I've had situations where I've been in a

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Speaker 1: partnership once and then I've worked with friends and other

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Speaker 1: capacities and it can go really well, and then it

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Speaker 1: can go really bad and Um, how do you guys

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Speaker 1: feel like it benefits o XB to have the two

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Speaker 1: of you? Um, and then also tell me some of

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Speaker 1: the things that maybe you've bumped up against that have

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Speaker 1: been You're like, Uh, this would be so much easier

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Speaker 1: if I was on my own. Have you ever felt that? Honestly, No, definitely,

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Speaker 1: especially because I mean I have another told business right,

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Speaker 1: So it's yeah, I know what it's like. Um, we

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Speaker 1: feel lucky. I mean, we do have a great relationship.

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Speaker 1: It is like sisterly. We do speak our own language

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Speaker 1: at this point. UM. And it's unlike a lot of

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Speaker 1: business partnerships that we hear about my friends I have

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Speaker 1: businesses and business partners are not so lucky to have

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Speaker 1: it work out like this. I think we do have

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Speaker 1: like a general respect for like what each other's strengths

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Speaker 1: and skills are. And they're honestly completely different, which is

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Speaker 1: also really helpful. Like Maggie handles all the the product side,

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Speaker 1: and all of our products come out of her brain.

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Speaker 1: What did you order, by the way, Um, is the necklace?

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Speaker 1: I think you might have it on. I can't remember

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Speaker 1: the name of it, but it's a big Yeah, it's

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Speaker 1: like a thicker chain. Oh no, neither was. It's a

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Speaker 1: thicker it's just an I love it what we name

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Speaker 1: our products after athletes that I figured. Yeah, yeah, yeah.

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Speaker 1: So anyway back to my Maggie's the best. No, I

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Speaker 1: just think we have a different respect for each other's

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Speaker 1: skills and me kind of like I don't know how

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Speaker 1: so I do. I do most of the designing product

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Speaker 1: and Laura does pretty much everything online, growth related, marketing, UM,

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Speaker 1: and they are really different skill sets. Yeah, there, I

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Speaker 1: think we have an appreciation for like I could never

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Speaker 1: do what she does and I don't. There's not a

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Speaker 1: critical bone in my brain about what she's doing because one,

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Speaker 1: I don't think I could do it, and too if

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Speaker 1: I tried, I wouldn't be good at it. So like

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Speaker 1: just mostly like I think, God, I found you. And

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Speaker 1: that's not to say that we don't have that day

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Speaker 1: us and get frustrated with each other. But it's like

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Speaker 1: I think when we finally got a little bigger, we

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Speaker 1: started being like, Okay, it's me, it's you, and then

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Speaker 1: it's the third entity, which is our business that now

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Speaker 1: employs six people, and you know, and and it's not

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Speaker 1: like it's not about getting her feelings hurt or being like,

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Speaker 1: you know, straight up all sad Laura Soto and be like,

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Speaker 1: what do you think of these three designs? And I

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Speaker 1: would say two years ago, if she didn't love them all,

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Speaker 1: I'd be like, oh yeah, but now it's like one three,

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Speaker 1: get rid of the other seven or eight or whatever,

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Speaker 1: you know, And that's just it's just how it goes

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Speaker 1: UM some Yeah, I don't know, it's I think that

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Speaker 1: makes sense because I've always heard really successful UM business

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Speaker 1: people say that the reason they've found sex to Great

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Speaker 1: such great success is not because they are specifically so talented.

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Speaker 1: It's that they can admit the things that they know

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Speaker 1: they're good at, but also the things that they know

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Speaker 1: they're not good at, and bring in people to help,

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Speaker 1: you know. So it's like, you guys have found the

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Speaker 1: balance of running a business that maybe, you know, if

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Speaker 1: you're just doing the product part and you love that part,

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Speaker 1: but you would have had to hire someone to do

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Speaker 1: the other stuff anyways. Like it's just like the wh

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Speaker 1: I first approached Laura about helping me with my other

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Speaker 1: georgy business, I was like, I love making things, I

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Speaker 1: hate selling things, and one person I get that so hard. Yeah, like,

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Speaker 1: oh my god, okay, so and she's like, you're the opposite, right, yes, yeah, No,

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Speaker 1: I got fired from making things last day. When we

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Speaker 1: finally grew a little bit, I was off that production

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Speaker 1: line as fast as I mean, it was so patient

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Speaker 1: with me. Yeah, that's amazing. Really, this business has stretched

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Speaker 1: us both in a way that I don't know that

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Speaker 1: we would have been otherwise. Yeah. Well I love that though,

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Speaker 1: and and owning and owning your strengths and your weaknesses.

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Speaker 1: I think that's a really good lesson for all of

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Speaker 1: us in everything. One other thing that I do think

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Speaker 1: is like kind of interesting about Laura I is that

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Speaker 1: we were not friends. We liked each other, like had

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Speaker 1: a nice connection. We started um I like, no, I

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Speaker 1: can't imagine any fastt with my line without her. But

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Speaker 1: I do think that that has made a difference, especially

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Speaker 1: because when we first started, we were like, you know,

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Speaker 1: we want work because it's new friends as possible, and

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Speaker 1: that can be really hard. Why is that so hard?

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Speaker 1: And people try to ask me that sometimes I'm like,

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Speaker 1: I don't really know, but it is so hard. I

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Speaker 1: think because you don't want to. I don't know. I

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Speaker 1: feel like part of it is like you I want

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Speaker 1: to maintain a friendship over again, this like other thing

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Speaker 1: that has to happen. Yeah, and worry about hurting people's feelings.

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Speaker 1: And then you're like, okay, we have to have this

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Speaker 1: business meeting and then should we go get a happy hour?

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Speaker 1: And then you're like, right, it feels money. Yeah, just exactly,

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Speaker 1: so we've got you know, downs at that. Yeah, our

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Speaker 1: business came first, and then are like, best friendship came

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Speaker 1: and yeah naturally luckily. Yeah, yeah, that's huge. I feel. Um,

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Speaker 1: I know you guys do a lot of work in

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Speaker 1: the community and also giving back has become a very

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Speaker 1: important thing for o XB. So talk me through that

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Speaker 1: why that's important to you guys, what you're doing all

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Speaker 1: of it. So again, when I was talking about how

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Speaker 1: we did this like switch to ambassadors, um, that was

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Speaker 1: sort of our first We did like a support their

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Speaker 1: studios and it was basically when everybody's studio closed down.

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Speaker 1: We did a program that was if you buy a

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Speaker 1: drop in in a class for future use, um, we

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Speaker 1: will issue a gift a gift card for that amount um.

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Speaker 1: And then we did that with we realized like so

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Speaker 1: many of our friends and peers were going to have

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Speaker 1: to go online with their fitness models, so that we

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Speaker 1: switched it more to like support your fitness instructors, and

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Speaker 1: if you bought like their package they were offering or

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Speaker 1: their dropping class they listening from their living room would

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Speaker 1: also issue you that same gift part amount um. So

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Speaker 1: that was sort of the foundation of how we sort

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Speaker 1: of got the ambassador community involved, and then we're like,

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Speaker 1: this give back component is inseparable from our business at

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Speaker 1: this point, so uh yeah, so from there, I mean,

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Speaker 1: it's kind of unsustainable to keep doing like the drop

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Speaker 1: in and the studio things. When covid first hit and

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Speaker 1: everyone went indoors, it was like the rally around small

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00:21:04,680 --> 00:21:07,679
Speaker 1: business was actually huge and fitness studios and so we

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Speaker 1: we kind of dove in there as like the first

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Speaker 1: campaign for give back, and then we figured out a

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Speaker 1: more sustainable way to do that long term, and it

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Speaker 1: was just donate five percent of our sales and like

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Speaker 1: it's just the number we decided on, And you can

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Speaker 1: choose your charity and check out like June is all

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Speaker 1: lgbt Y A plus um charities for the whole month

401
00:21:28,920 --> 00:21:31,760
Speaker 1: of June. We rotate them regularly, so you can just

402
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Speaker 1: choose to check out your where you're five percent goes

403
00:21:33,600 --> 00:21:36,960
Speaker 1: and we donate every month and I love that. And

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Speaker 1: then a lot of our ambassadors and people that we

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Speaker 1: work with and customers like are involved in something they

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Speaker 1: care about, right, and that's our hope to um, So

407
00:21:44,720 --> 00:21:47,280
Speaker 1: we'll do some partnerships with people that are hosting community

408
00:21:47,320 --> 00:21:50,080
Speaker 1: then and they need products and things that would that way.

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Speaker 1: It's not just the piece of jewelry, right, Like it's

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00:21:52,000 --> 00:21:54,320
Speaker 1: a peace jewelry that means something to you. It signifies

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00:21:54,359 --> 00:21:57,040
Speaker 1: something important to you, and then bonus like it also

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00:21:57,600 --> 00:22:00,840
Speaker 1: financially donated something and it's that cool feeling of like

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00:22:00,920 --> 00:22:04,160
Speaker 1: we donated it together, right, like you ordered on your computer.

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Speaker 1: We're here in Denver making it, but like together, we

415
00:22:06,280 --> 00:22:09,200
Speaker 1: donated this to something we mutually care about, which I

416
00:22:09,200 --> 00:22:12,680
Speaker 1: think is awesome shopping with that sort of cause behind

417
00:22:12,720 --> 00:22:14,399
Speaker 1: it always is like oh well see I need to

418
00:22:14,400 --> 00:22:16,080
Speaker 1: go by that, Like it always helps me to want

419
00:22:16,080 --> 00:22:19,760
Speaker 1: to shop more. Yeah, well, and that's it does. Yeah,

420
00:22:20,640 --> 00:22:23,600
Speaker 1: makes it a little more beneficial for everybody. And you're like, see,

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00:22:23,720 --> 00:22:26,280
Speaker 1: I really needed that piece of jewelry because I'm giving

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00:22:26,320 --> 00:22:30,280
Speaker 1: back to this charity or whatever it is. Yeah, um, well, ladies,

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00:22:30,320 --> 00:22:32,159
Speaker 1: I'm so excited for you guys. I love all of

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00:22:32,160 --> 00:22:34,480
Speaker 1: the stuff you're doing UM and you mentioned the brick

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00:22:34,520 --> 00:22:36,360
Speaker 1: and mortar, so talk us through what are the next

426
00:22:36,400 --> 00:22:41,200
Speaker 1: steps for that. When else do you guys have coming up? UM,

427
00:22:41,359 --> 00:22:44,960
Speaker 1: no sleeping, Yeah exactly. We're kind of on the home

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00:22:45,000 --> 00:22:47,520
Speaker 1: stretch right now. We've hired two amazing ladies to help

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Speaker 1: us with our retail store. But it's gonna be O

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00:22:50,240 --> 00:22:52,880
Speaker 1: X jewelry of course, like some of our best sellers

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00:22:52,880 --> 00:22:58,040
Speaker 1: in the store, UM build your own chain wall. But

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00:22:58,119 --> 00:23:00,679
Speaker 1: we're also bringing in brands we of and that we

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00:23:00,760 --> 00:23:04,440
Speaker 1: believe in UM from like female founded brands and people

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00:23:04,440 --> 00:23:07,359
Speaker 1: of color own brands, and it's just important for us

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00:23:07,359 --> 00:23:10,600
Speaker 1: to keep our mission. We started this business, but we're

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00:23:10,600 --> 00:23:12,640
Speaker 1: excited to bring another aspect to it. So it's called

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00:23:12,640 --> 00:23:16,440
Speaker 1: our exercise store, okay, and it's kind of just gonna

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00:23:16,440 --> 00:23:22,400
Speaker 1: be like everything sweatproof. Yeah, yeah, we were. There's really like,

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00:23:23,800 --> 00:23:27,280
Speaker 1: besides going into the mall or into fitness studios, I

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00:23:27,280 --> 00:23:29,080
Speaker 1: feel like it's not that yousy to try on active

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00:23:29,119 --> 00:23:31,800
Speaker 1: where So we're making a few lines that we really

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00:23:31,800 --> 00:23:33,640
Speaker 1: like that we sourced from the community and they really

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00:23:33,640 --> 00:23:36,080
Speaker 1: like UM and hopefully we can rotate those two other

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00:23:36,119 --> 00:23:39,679
Speaker 1: independent designers and things like that. Um, but that was

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00:23:39,720 --> 00:23:41,280
Speaker 1: sort of so it is like a little bit of

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00:23:41,320 --> 00:23:44,199
Speaker 1: apparel and then it will be mostly our jewelry and

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00:23:44,240 --> 00:23:47,840
Speaker 1: then things like fall of Angles, which we love. Those

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00:23:47,840 --> 00:23:53,320
Speaker 1: women started in and we're doing like some adapted genic

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00:23:53,880 --> 00:23:57,760
Speaker 1: powders from a local woman. Um. So yeah, we're gonna

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00:23:57,840 --> 00:24:01,520
Speaker 1: just rotate some designers and things in sounds amazing, Well,

451
00:24:01,520 --> 00:24:03,400
Speaker 1: you guys go check them out. Where can people keep

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00:24:03,520 --> 00:24:06,240
Speaker 1: up with your the updates? Like where are you guys

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00:24:06,240 --> 00:24:12,760
Speaker 1: on social media? Our Instagram is I know, I know.

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00:24:12,960 --> 00:24:15,080
Speaker 1: I saw Maggie's face. I was like, okay, I should

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00:24:15,080 --> 00:24:21,680
Speaker 1: go to Laura. Just gotta go. Yeah, that's nice to

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00:24:21,680 --> 00:24:29,679
Speaker 1: see you, Maggy. I'll make whatever. Our Instagram handle is

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00:24:29,760 --> 00:24:34,480
Speaker 1: our exercise brand. We're doing a really cool giveaway right now.

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00:24:35,520 --> 00:24:38,640
Speaker 1: We're giving away a mirror. We're giving away five hundred dollars,

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00:24:38,680 --> 00:24:43,760
Speaker 1: jewelry two and our exercise store swag. So huge give

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00:24:43,800 --> 00:24:48,160
Speaker 1: away going on our Instagram right now. Um. Okay that's

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00:24:48,320 --> 00:24:50,600
Speaker 1: and then where can people shop I know free people,

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00:24:50,840 --> 00:24:53,800
Speaker 1: urban outfitters and then o XP dot com is that

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00:24:54,600 --> 00:25:00,080
Speaker 1: so maybe urban outfitters will hear this and oh, I

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00:25:00,119 --> 00:25:01,640
Speaker 1: don't know why I got the note that you guys

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00:25:01,680 --> 00:25:04,960
Speaker 1: are in urban outfitters. Yeah, maybe I'm manifesting it for you.

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00:25:06,040 --> 00:25:09,800
Speaker 1: So um, we're in three people. And then our website

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00:25:09,840 --> 00:25:13,760
Speaker 1: is shop o XB dot com Shop o XB dot com.

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00:25:13,840 --> 00:25:15,560
Speaker 1: You guys go check it out. I'm a huge fan.

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00:25:17,320 --> 00:25:20,400
Speaker 1: We just froze. What was the last thing you said? Oh,

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00:25:20,560 --> 00:25:22,400
Speaker 1: if you have a local studio that you think would

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00:25:22,440 --> 00:25:24,200
Speaker 1: be a good fit in, we'll always, like, you know,

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00:25:24,600 --> 00:25:26,720
Speaker 1: hook you up with a little little gift or discount.

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00:25:27,040 --> 00:25:32,320
Speaker 1: Oh nice, Okay, so everyone listening, I know that. There

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00:25:32,359 --> 00:25:36,280
Speaker 1: you go, I got some places I'm gonna hit you up. Awesome,

475
00:25:36,359 --> 00:25:38,600
Speaker 1: amazing you guys. I'm such a fan. You guys go

476
00:25:38,720 --> 00:25:40,679
Speaker 1: check out their jewelry. I've been wearing it to all

477
00:25:40,680 --> 00:25:43,120
Speaker 1: my workout classes and on the beach. Like I said,

478
00:25:43,160 --> 00:25:45,080
Speaker 1: so if you want to dress up your look a

479
00:25:45,080 --> 00:25:46,960
Speaker 1: little bit or be a little more fashionable, it's so

480
00:25:47,040 --> 00:25:49,639
Speaker 1: nice to be a little more fashionable after COVID, Like

481
00:25:49,680 --> 00:25:52,440
Speaker 1: we're out of sweat, right, let's all look a little cuter.

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00:25:52,600 --> 00:25:55,000
Speaker 1: It's more fun. Um, thank you guys so much for

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00:25:55,040 --> 00:25:58,280
Speaker 1: being here. I really appreciate it, all right, Thank you

484
00:25:58,440 --> 00:26:01,440
Speaker 1: thanks for listening to The Velvet's Edge podcast with Kelly Henderson,

485
00:26:01,600 --> 00:26:04,119
Speaker 1: where we believe everyone has a little velvet and a

486
00:26:04,119 --> 00:26:08,320
Speaker 1: little edge. Subscribe for more conversations on life, style, beauty

487
00:26:08,359 --> 00:26:12,080
Speaker 1: and relationships. Search Velvet's Edge wherever you get your podcasts,

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Speaker 1: M