1 00:00:00,120 --> 00:00:01,920 Speaker 1: This Day in History Class is a production of I 2 00:00:02,000 --> 00:00:15,960 Speaker 1: Heart Radio. Hello and Welcome to This Day in History Class, 3 00:00:16,239 --> 00:00:19,439 Speaker 1: a show that turns the dial of history every day 4 00:00:19,480 --> 00:00:23,360 Speaker 1: of the week. I'm Gay, Bluesier, and today we're looking 5 00:00:23,360 --> 00:00:26,759 Speaker 1: at a bizarre footnote in TV history The day when 6 00:00:26,920 --> 00:00:29,880 Speaker 1: UK Networks made the task of putting the kids to 7 00:00:29,920 --> 00:00:38,040 Speaker 1: bed a lot harder than it used to be. The 8 00:00:38,159 --> 00:00:45,360 Speaker 1: day was February sixty seven. British TV broadcasters broke the 9 00:00:45,400 --> 00:00:49,839 Speaker 1: Toddler's Truce by adding an extra hour of evening programming. 10 00:00:50,760 --> 00:00:54,160 Speaker 1: For the last eleven years, the BBC had aired nothing 11 00:00:54,200 --> 00:00:57,600 Speaker 1: but a test pattern during the six o'clock hour, Then, 12 00:00:57,680 --> 00:01:01,320 Speaker 1: after sixty TV free minutes, the broadcast would resume with 13 00:01:01,400 --> 00:01:05,800 Speaker 1: the evening shows. That nightly break in programming was known 14 00:01:05,800 --> 00:01:10,120 Speaker 1: colloquially as the Toddler's Truce. It was instituted in the 15 00:01:10,160 --> 00:01:12,800 Speaker 1: post war years as a way for parents to pry 16 00:01:12,880 --> 00:01:15,200 Speaker 1: their kids away from the TV screen and get them 17 00:01:15,240 --> 00:01:19,119 Speaker 1: ready for bed. But by nineteen fifty seven, the landscape 18 00:01:19,160 --> 00:01:23,319 Speaker 1: of British television had changed dramatically and the country's paternalistic 19 00:01:23,319 --> 00:01:28,440 Speaker 1: approach to broadcasting began to fall away. British citizens got 20 00:01:28,480 --> 00:01:31,560 Speaker 1: to enjoy television for only a few years before the 21 00:01:31,600 --> 00:01:36,360 Speaker 1: Second World War took it away. On September one, ninety nine, 22 00:01:36,640 --> 00:01:42,120 Speaker 1: the UK's only TV broadcaster, the BBC, suspended all programming 23 00:01:43,040 --> 00:01:46,080 Speaker 1: that was done in an effort to preserve national secrecy, 24 00:01:46,280 --> 00:01:48,400 Speaker 1: as it was thought that Germany might be able to 25 00:01:48,400 --> 00:01:51,800 Speaker 1: pick up British TV signals and gain valuable intel from 26 00:01:51,880 --> 00:01:55,600 Speaker 1: news broadcasts. It's unlikely that would have been the case, 27 00:01:55,880 --> 00:01:59,840 Speaker 1: but the UK took no chances. British television remained off 28 00:01:59,880 --> 00:02:03,920 Speaker 1: the air for the duration of the war. TV broadcasting 29 00:02:04,000 --> 00:02:08,640 Speaker 1: didn't resume until June seven, and when it did, the 30 00:02:08,680 --> 00:02:12,520 Speaker 1: BBC was still the only game in town. Being the 31 00:02:12,639 --> 00:02:16,400 Speaker 1: nation's only option for television imbued the broadcaster with a 32 00:02:16,480 --> 00:02:21,040 Speaker 1: sense of social responsibility. After all, its programming was funded 33 00:02:21,160 --> 00:02:24,880 Speaker 1: not by advertising, but by the sale of TV licenses 34 00:02:24,919 --> 00:02:28,639 Speaker 1: to viewers. The BBC owed it to the public then, 35 00:02:28,919 --> 00:02:32,320 Speaker 1: to provide quality programming for each member of the family. 36 00:02:33,200 --> 00:02:36,440 Speaker 1: Children's programming was a large part of that equation, but 37 00:02:36,480 --> 00:02:39,079 Speaker 1: there was always the problem of how to transition from 38 00:02:39,160 --> 00:02:42,880 Speaker 1: daytime kids shows to the more adult fair of evening TV. 39 00:02:43,919 --> 00:02:46,840 Speaker 1: Some members of the British government worried that kids might 40 00:02:46,919 --> 00:02:50,079 Speaker 1: keep watching after the switch and wind up seeing something 41 00:02:50,080 --> 00:02:54,240 Speaker 1: inappropriate that may seem like a problem for parents to solve. 42 00:02:54,480 --> 00:02:58,560 Speaker 1: But the government decided not to leave that the chance either. Instead, 43 00:02:58,800 --> 00:03:01,760 Speaker 1: it made a new polity ce requiring the BBC to 44 00:03:01,880 --> 00:03:05,320 Speaker 1: air nothing at all between six pm and seven pm 45 00:03:05,400 --> 00:03:08,600 Speaker 1: each evening. The idea was that the break would act 46 00:03:08,639 --> 00:03:11,799 Speaker 1: as a kind of buffer zone between programming blocks. It 47 00:03:11,880 --> 00:03:15,520 Speaker 1: would also give parents sixty distraction free minutes before the 48 00:03:15,520 --> 00:03:19,760 Speaker 1: grown up shows began, enough time, as Time Magazine put it, 49 00:03:20,120 --> 00:03:22,960 Speaker 1: to ring out their moppets and put them to bed. 50 00:03:24,080 --> 00:03:28,320 Speaker 1: The Toddler's Truce was introduced shortly after the BBC resumed 51 00:03:28,360 --> 00:03:34,800 Speaker 1: broadcasting in and it continued every night for the next decade. Initially, 52 00:03:34,880 --> 00:03:38,600 Speaker 1: audiences didn't mind the policy. The country had just gone 53 00:03:38,640 --> 00:03:42,160 Speaker 1: without television for nearly seven years. An hour of dead 54 00:03:42,240 --> 00:03:44,680 Speaker 1: air in the evening was a small price to pay 55 00:03:44,680 --> 00:03:48,480 Speaker 1: to have it back again. Plus the BBC had only 56 00:03:48,520 --> 00:03:52,400 Speaker 1: ever broadcasted for a limited number of hours each day anyway, 57 00:03:52,680 --> 00:03:55,760 Speaker 1: Viewers were used to having stretches of time when nothing 58 00:03:55,840 --> 00:03:58,880 Speaker 1: was on TV, so accepting the six o'clock hour as 59 00:03:58,960 --> 00:04:03,120 Speaker 1: one of them was easy adjustment. Of course, some members 60 00:04:03,160 --> 00:04:06,680 Speaker 1: of the public and the government felt the policy was overbearing, 61 00:04:07,000 --> 00:04:10,920 Speaker 1: but for the most part their opposition when ignored. That 62 00:04:11,040 --> 00:04:14,480 Speaker 1: began to change, though, in nineteen fifty five, with the 63 00:04:14,600 --> 00:04:19,800 Speaker 1: arrival of the UK's second broadcaster, Independent Television or i 64 00:04:20,000 --> 00:04:24,760 Speaker 1: t V. In contrast to the BBC's public broadcasting model, 65 00:04:25,040 --> 00:04:28,560 Speaker 1: I t V relied on advertising to fund its programming. 66 00:04:29,320 --> 00:04:32,400 Speaker 1: Despite that difference, I t V was still bound by 67 00:04:32,400 --> 00:04:37,080 Speaker 1: the same broadcasting policies as its competitor, including the Toddler's Truce. 68 00:04:38,080 --> 00:04:41,279 Speaker 1: For the BBC, going dark for an hour each night 69 00:04:41,440 --> 00:04:44,480 Speaker 1: was no big deal. In fact, it actually saved them 70 00:04:44,520 --> 00:04:47,440 Speaker 1: money since the station didn't need to produce programming to 71 00:04:47,560 --> 00:04:50,919 Speaker 1: fill that time. But for I t V it was 72 00:04:51,000 --> 00:04:54,480 Speaker 1: just the opposite. An hour without shows was an hour 73 00:04:54,600 --> 00:04:59,520 Speaker 1: without commercials, and therefore an hour of lost income. I 74 00:04:59,720 --> 00:05:03,600 Speaker 1: t V argued that the policy gave an unfair advantage 75 00:05:03,640 --> 00:05:06,640 Speaker 1: to the BBC, and so urged the government to do 76 00:05:06,720 --> 00:05:10,120 Speaker 1: away with it. In nineteen fifty six, I t V 77 00:05:10,320 --> 00:05:13,440 Speaker 1: found a powerful ally for that fight in Charles Hill, 78 00:05:13,800 --> 00:05:19,880 Speaker 1: Britain's new recently appointed Postmaster General. Broadcasting policy fell under 79 00:05:19,960 --> 00:05:22,279 Speaker 1: his purview, and he had never been a fan of 80 00:05:22,320 --> 00:05:26,400 Speaker 1: the Toddler's Truce, Hill thought the nightly blackout was heavy 81 00:05:26,440 --> 00:05:30,880 Speaker 1: handed and paternalistic. He later maintained that quote it was 82 00:05:30,920 --> 00:05:34,320 Speaker 1: the responsibility of the parents, not the state, to put 83 00:05:34,360 --> 00:05:37,880 Speaker 1: their children to bed at the right time. With that 84 00:05:37,920 --> 00:05:40,960 Speaker 1: in mind, Hill try to broker a compromise in late 85 00:05:41,040 --> 00:05:44,800 Speaker 1: nineteen fifty six, suggesting that the programming break be cut 86 00:05:44,839 --> 00:05:48,800 Speaker 1: down to just thirty minutes. When the BBC refused, the 87 00:05:48,880 --> 00:05:52,279 Speaker 1: issue was taken up by Parliament, which eventually abolished the 88 00:05:52,320 --> 00:05:56,720 Speaker 1: policy altogether. The Toddler's Truce came to an end on 89 00:05:56,800 --> 00:06:01,320 Speaker 1: Saturday February sixteenth, nineteen fifty seven, when both I t 90 00:06:01,520 --> 00:06:06,640 Speaker 1: V and the BBC resumed six o'clock programming. The BBC's 91 00:06:06,760 --> 00:06:10,120 Speaker 1: first show that night technically started at six oh five 92 00:06:10,480 --> 00:06:14,840 Speaker 1: and was titled, appropriately enough, the six five Special. It 93 00:06:14,920 --> 00:06:17,359 Speaker 1: was a rock and roll juke box show meant to 94 00:06:17,400 --> 00:06:20,480 Speaker 1: appeal to a young audience. It apparently did the job 95 00:06:20,520 --> 00:06:23,599 Speaker 1: well too, since even though it was originally scheduled to 96 00:06:23,640 --> 00:06:26,440 Speaker 1: air for just six weeks and ultimately ran for a 97 00:06:26,520 --> 00:06:31,159 Speaker 1: full two years, The six five Special also established the 98 00:06:31,240 --> 00:06:34,960 Speaker 1: model followed by future British music shows, including the long 99 00:06:35,040 --> 00:06:39,880 Speaker 1: running Top of the Pops. BBC stations continued to cease 100 00:06:39,960 --> 00:06:44,440 Speaker 1: broadcasting between six fifteen and seven pm on Sundays, around 101 00:06:44,440 --> 00:06:48,120 Speaker 1: the time of evening church services, and from Monday to Friday, 102 00:06:48,320 --> 00:06:50,680 Speaker 1: the six to seven slot was filled by a new 103 00:06:50,880 --> 00:06:55,160 Speaker 1: less formal news show called Tonight. Believe it or not, 104 00:06:55,680 --> 00:06:59,279 Speaker 1: watching TV at six o'clock didn't lead to the disillusion 105 00:06:59,440 --> 00:07:03,200 Speaker 1: of British families. In fact, hardly anyone seemed to mind 106 00:07:03,200 --> 00:07:06,760 Speaker 1: the change at all. The BBC embraced itself for a 107 00:07:06,839 --> 00:07:10,480 Speaker 1: major backlash from parents, but according to a company spokesman, 108 00:07:10,720 --> 00:07:15,000 Speaker 1: the network received just six complaints about the change that 109 00:07:15,120 --> 00:07:20,000 Speaker 1: was regarded as a quote negligible public protests, proving that 110 00:07:20,080 --> 00:07:23,760 Speaker 1: the era of the toddler's truth was well and truly over. 111 00:07:28,960 --> 00:07:32,400 Speaker 1: I'm gay, Bluesier and hopefully you now know a little 112 00:07:32,440 --> 00:07:36,200 Speaker 1: more about history today than you did yesterday. If you 113 00:07:36,280 --> 00:07:39,120 Speaker 1: have a second and you're so inclined, consider keeping up 114 00:07:39,120 --> 00:07:42,200 Speaker 1: with us on Twitter, Facebook and Instagram at t d 115 00:07:42,360 --> 00:07:45,800 Speaker 1: I HC Show. And if you have any feedback you'd 116 00:07:45,800 --> 00:07:48,200 Speaker 1: like to share, feel free to send it along by 117 00:07:48,240 --> 00:07:52,320 Speaker 1: writing to This Day at I heeart media dot com. 118 00:07:52,360 --> 00:07:55,080 Speaker 1: Thanks to Chandler Mays for producing the show and thanks 119 00:07:55,080 --> 00:07:57,520 Speaker 1: to you for listening. I'll see you back here again 120 00:07:57,600 --> 00:08:03,840 Speaker 1: tomorrow for another day in history. Class of the under 121 00:08:04,400 --> 00:08:04,920 Speaker 1: the Cold