WEBVTT - Find an idea partner

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is to find an idea partner. If you need

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<v Speaker 1>to come up with a lot of ideas in your life,

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<v Speaker 1>consider finding someone who will help you develop your ideas

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<v Speaker 1>and who can help you do the same. As I

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<v Speaker 1>am writing this episode, I will soon be getting together

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<v Speaker 1>with my Best of Both World's podcast co host Sarah

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<v Speaker 1>Hart Hunger for what has become our annual retreat. We

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<v Speaker 1>go somewhere I mean usually in Florida, because Florida is

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<v Speaker 1>better in March than Pennsylvania, and we come up with

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<v Speaker 1>ideas for episodes for the next few months. Now, sometimes

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<v Speaker 1>a good guest will come to us, and we're happy

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<v Speaker 1>to make room for that. But sometimes we come up

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<v Speaker 1>with topics and then look for guests and we help

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<v Speaker 1>each other own idea ideas that each of us has

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<v Speaker 1>come up with on our own. For instance, we might

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<v Speaker 1>see that something is not a full episode on its own,

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<v Speaker 1>but combined with another topic we've been mulling, we could

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<v Speaker 1>get a really good hook. Now, you might not need

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<v Speaker 1>to come up with podcast ideas, but plenty of people

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<v Speaker 1>have to come up with ideas for something. Maybe it's

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<v Speaker 1>ideas for marketing things, or ways to recruit new employees

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<v Speaker 1>or perks that will make them stay. Maybe it's new

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<v Speaker 1>ways of displaying products, or which kinds of products you'd

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<v Speaker 1>like to sell. Larger organizations often have formal structures for

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<v Speaker 1>developing ideas, but people still need to come up with

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<v Speaker 1>these ideas. One of the most pleasant ways to do

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<v Speaker 1>that is to have someone in your life that you

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<v Speaker 1>can bounce ideas off. This is someone you find creative

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<v Speaker 1>and supportive. Ideally, this person thinks this way about you too.

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<v Speaker 1>You get together regularly to chat about your ideas and

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<v Speaker 1>to help you develop them. The person is your sounding board,

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<v Speaker 1>and you likewise serve as a sounding board for them. Now,

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<v Speaker 1>there might be practical limits on who this person should be.

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<v Speaker 1>You might be better off with a colleague than someone who

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<v Speaker 1>works at a rival company. Indeed, there might be policies

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<v Speaker 1>against too much idea sharing with competitors, but plenty of

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<v Speaker 1>us work in different situations. Even if another writer is

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<v Speaker 1>technically my competition, we would execute on ideas in different ways.

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<v Speaker 1>There's more to be gained by getting feedback than just designing.

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<v Speaker 1>At the whiteboard. As they say, ideas tend to get

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<v Speaker 1>better when smart people think about them and critique them

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<v Speaker 1>and add on them. You see problems you wouldn't have seen.

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<v Speaker 1>You see opportunities you wouldn't have seen either. So if

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<v Speaker 1>you don't have someone like this in your life, see

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<v Speaker 1>if you have someone who could become your idea partner.

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<v Speaker 1>It could be multiple people, but one person is often

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<v Speaker 1>easiest to manage. Schedule wise, you might come up with

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<v Speaker 1>other things you can do together, so it's not just

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<v Speaker 1>a straightforward, transactional sounding thing like here are my ideas,

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<v Speaker 1>what do you think? I know that some academic collaborators

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<v Speaker 1>have gone on long walks together. On those long walks,

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<v Speaker 1>they'd work out ideas and ways to test those ideas

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<v Speaker 1>through ingenious research. Design walks are good for ideas in general.

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<v Speaker 1>Walks with another thoughtful person could be even better. If

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<v Speaker 1>you have to come up with a lot of ideas,

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<v Speaker 1>then anything you can do to boost the quantity and

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<v Speaker 1>quality is probably good. An idea partner will help you

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<v Speaker 1>do that, and collaborating can be quite pleasant, certainly more

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<v Speaker 1>pleasant than just staring at a blank screen or notebook

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<v Speaker 1>and thinking now, what so why not give it a try.

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<v Speaker 1>In the meantime, this is Laura. Thanks for listening, and

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<v Speaker 1>here's to making the most of our time. Thanks for

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<v Speaker 1>listening to Before Breakfast. If you've got questions, ideas, or feedback,

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<v Speaker 1>you can reach me at Laura at Laura vandercam dot com.

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<v Speaker 1>Before Breakfast is a production of iHeartMedia. For more podcasts

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<v Speaker 1>from iHeartMedia, please visit the iHeartRadio app, Apple Podcasts, or

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