1 00:00:00,120 --> 00:00:01,800 Speaker 1: You're not stuck because you're lazy. 2 00:00:01,880 --> 00:00:05,319 Speaker 2: You're stuck because you're running your life like an employee. 3 00:00:05,440 --> 00:00:06,720 Speaker 1: Now the wealthy that they don't do that. 4 00:00:06,920 --> 00:00:09,680 Speaker 2: They run their life like a seven figure CEO, even 5 00:00:09,680 --> 00:00:11,680 Speaker 2: if they don't own a business. And today I'm going 6 00:00:11,760 --> 00:00:15,680 Speaker 2: to hand you the playbook, because your life is a business. 7 00:00:15,960 --> 00:00:18,720 Speaker 2: There are departments, there's sales, there's marketing, there's product development, 8 00:00:18,760 --> 00:00:22,040 Speaker 2: there's operations. But most people they never even looked at 9 00:00:22,079 --> 00:00:25,239 Speaker 2: the org chart. No plan, no leadership, no leverage. 10 00:00:25,280 --> 00:00:28,600 Speaker 1: They just work harder. They hope that things will magically improve. 11 00:00:28,680 --> 00:00:30,680 Speaker 1: But that ends today. 12 00:00:31,040 --> 00:00:32,760 Speaker 2: I'm going to show you how to take control of 13 00:00:32,800 --> 00:00:35,320 Speaker 2: your life in the same way a CEO takes control 14 00:00:35,400 --> 00:00:38,360 Speaker 2: of a company. And it starts by shifting how you think, 15 00:00:38,400 --> 00:00:41,280 Speaker 2: how you plan, and how you operate. Now, the best part, 16 00:00:41,479 --> 00:00:45,400 Speaker 2: you can start doing it immediately without quitting your job, without. 17 00:00:45,040 --> 00:00:47,800 Speaker 1: Starting a company. Now real quick. I'm Mark Moss. 18 00:00:47,960 --> 00:00:50,400 Speaker 2: I've built an exit in multiple tech companies, invested through 19 00:00:50,400 --> 00:00:52,320 Speaker 2: several boom and bus cycles, and today I'm a partner 20 00:00:52,400 --> 00:00:56,000 Speaker 2: to leading top bitcoin venture capital fund. I advise multiple 21 00:00:56,000 --> 00:00:59,080 Speaker 2: public tech companies. I write the Quantum Wave Investment Report, 22 00:00:59,280 --> 00:01:01,840 Speaker 2: and I help invest navigate the biggest shifts in tech 23 00:01:01,880 --> 00:01:04,360 Speaker 2: and money. And I make these videos to pull back 24 00:01:04,400 --> 00:01:07,000 Speaker 2: the curtain and share the frameworks that we're using so 25 00:01:07,040 --> 00:01:08,840 Speaker 2: you can get ahead of the curve. Now, by the 26 00:01:08,920 --> 00:01:11,080 Speaker 2: end of this video, you gon to know exactly how to 27 00:01:11,080 --> 00:01:13,679 Speaker 2: build real well fast by running your life like a 28 00:01:13,720 --> 00:01:14,880 Speaker 2: seven figure CEO. 29 00:01:15,200 --> 00:01:17,400 Speaker 1: And I'm gonna give you a tool that we built 30 00:01:17,600 --> 00:01:20,480 Speaker 1: to help you do it step by step. So let's go. 31 00:01:22,600 --> 00:01:24,280 Speaker 2: We're gonna jump right into this video and show you 32 00:01:24,400 --> 00:01:27,400 Speaker 2: exactly how you can change your life right now by 33 00:01:27,560 --> 00:01:30,319 Speaker 2: looking at your life differently. Now, look, whether you're a founder, 34 00:01:30,360 --> 00:01:33,520 Speaker 2: an entrepreneur, or a W two employee or maybe even 35 00:01:33,560 --> 00:01:36,160 Speaker 2: a college student doesn't really matter. It's the mindset that 36 00:01:36,200 --> 00:01:39,120 Speaker 2: you're having. So you can be a high powered CEO 37 00:01:39,360 --> 00:01:41,680 Speaker 2: or a founder or an entrepreneur, but still have an 38 00:01:41,680 --> 00:01:44,640 Speaker 2: employee mindset. You could also be an employee but have 39 00:01:44,760 --> 00:01:47,440 Speaker 2: a CEO or founder mindset. So let's change this for you. 40 00:01:47,800 --> 00:01:52,000 Speaker 2: Right now, most people, unfortunately are living like an employee 41 00:01:52,280 --> 00:01:53,520 Speaker 2: with the employee mindset. 42 00:01:53,560 --> 00:01:55,000 Speaker 1: I'm gonna show you how to fix that. Now. 43 00:01:55,120 --> 00:01:57,680 Speaker 2: What does that mean, Well, most people operate their lives 44 00:01:57,960 --> 00:02:02,320 Speaker 2: reactively or I would say pass like whatever happens, right, 45 00:02:02,440 --> 00:02:04,040 Speaker 2: I guess I'm just kind of rolling with the punches, 46 00:02:04,120 --> 00:02:06,360 Speaker 2: and like, I'm working this job and maybe someone gives me. 47 00:02:06,400 --> 00:02:06,920 Speaker 1: A better offer. 48 00:02:06,960 --> 00:02:10,520 Speaker 2: So I'm reacting to what happens, or I'm passively living 49 00:02:10,760 --> 00:02:14,200 Speaker 2: my life like an employee. An employee is just waiting 50 00:02:14,240 --> 00:02:16,760 Speaker 2: for their boss to give them the next assignment, waiting 51 00:02:16,800 --> 00:02:18,640 Speaker 2: for their boss to tell them what's next. And so 52 00:02:18,680 --> 00:02:20,920 Speaker 2: most of us think about life or actually live our 53 00:02:20,960 --> 00:02:23,200 Speaker 2: life like that. And when we live our life like 54 00:02:23,240 --> 00:02:26,000 Speaker 2: that like this employee reactively, we have no leverage. 55 00:02:26,919 --> 00:02:28,160 Speaker 1: As an employee, you have no leverage. 56 00:02:28,160 --> 00:02:30,280 Speaker 2: As a business owner, you can hire people, you can 57 00:02:30,320 --> 00:02:31,800 Speaker 2: do things right, but as an employee, don't have any 58 00:02:31,840 --> 00:02:34,520 Speaker 2: leverage over the business. You have no systems in your life. 59 00:02:34,600 --> 00:02:36,959 Speaker 2: You have no long term thinking because I'm just doing 60 00:02:37,000 --> 00:02:39,800 Speaker 2: the job that my boss gives me. I'm doing the assignment. 61 00:02:39,840 --> 00:02:41,200 Speaker 2: Maybe at some point they might ask me to do 62 00:02:41,200 --> 00:02:43,360 Speaker 2: a different job. We'll see, I don't really know, and 63 00:02:43,440 --> 00:02:45,400 Speaker 2: so we don't have this long term thinking. 64 00:02:45,639 --> 00:02:49,760 Speaker 1: Now. Part of this is also being this employee. You grind, right, you're. 65 00:02:49,600 --> 00:02:51,400 Speaker 2: Working in forty hours, maybe you're working over time, you're 66 00:02:51,400 --> 00:02:54,480 Speaker 2: working in fifty hours, you burn out and. 67 00:02:54,400 --> 00:02:58,600 Speaker 1: You stay stuck in the same income time trap if 68 00:02:58,600 --> 00:02:59,320 Speaker 1: you're an employee. 69 00:02:59,360 --> 00:03:01,320 Speaker 2: But if we run in our life like an employee, 70 00:03:01,320 --> 00:03:02,680 Speaker 2: a lot of times we're in the same boat. Even 71 00:03:02,720 --> 00:03:05,280 Speaker 2: if we're a business owner or a founder. Remember this 72 00:03:05,360 --> 00:03:07,120 Speaker 2: isn't about how much money we're making, It's about. 73 00:03:06,960 --> 00:03:07,920 Speaker 1: The mindset that we have. 74 00:03:08,480 --> 00:03:10,880 Speaker 2: The good news is there's an easy way to fix this. 75 00:03:11,360 --> 00:03:15,080 Speaker 2: But imagine if your life was like a company. So 76 00:03:15,160 --> 00:03:19,280 Speaker 2: imagine you're the CEO of your own life. And if 77 00:03:19,280 --> 00:03:22,239 Speaker 2: your life was a company and you were the CEO 78 00:03:22,360 --> 00:03:25,760 Speaker 2: of it, which of course you are, would you would 79 00:03:25,760 --> 00:03:28,800 Speaker 2: you invest into it or would you fire yourself? 80 00:03:28,880 --> 00:03:30,119 Speaker 1: Now I have a venture capital fund. 81 00:03:30,680 --> 00:03:33,360 Speaker 2: We invest in early stage companies and what we typically 82 00:03:33,360 --> 00:03:36,680 Speaker 2: do is we're betting on the jockey, not the horse. 83 00:03:36,960 --> 00:03:39,480 Speaker 2: That means I'm betting on the person, betting on the founder. 84 00:03:39,640 --> 00:03:42,440 Speaker 2: If this founder is passionate and they have the right 85 00:03:42,480 --> 00:03:44,280 Speaker 2: attributes where I know they're going to figure it out, 86 00:03:44,320 --> 00:03:47,280 Speaker 2: they're going to be successful no matter what, we'll invest 87 00:03:47,320 --> 00:03:49,160 Speaker 2: in them. But they could have the best idea in 88 00:03:49,200 --> 00:03:51,120 Speaker 2: the world. And if we don't believe in the founder, 89 00:03:51,280 --> 00:03:54,080 Speaker 2: we won't invest. And so back to you, if you are, 90 00:03:54,240 --> 00:03:56,480 Speaker 2: which you are the CEO of your own life? 91 00:03:57,240 --> 00:03:59,720 Speaker 1: Would you bet on you? Would you invest in you? 92 00:03:59,760 --> 00:04:02,160 Speaker 1: Are you? You run in your life like the best CEO? 93 00:04:02,280 --> 00:04:03,920 Speaker 1: Or would you fire yourself and get a new CEO? 94 00:04:04,160 --> 00:04:05,720 Speaker 1: What does that even mean? Let's take a look at it. 95 00:04:05,920 --> 00:04:07,560 Speaker 1: So what does the CEO of a company do? 96 00:04:07,880 --> 00:04:09,760 Speaker 2: And I like to use the word CEO in this instance, 97 00:04:09,840 --> 00:04:12,720 Speaker 2: not founder, because the founder is like, I'm an entrepreneur, 98 00:04:12,720 --> 00:04:14,320 Speaker 2: I have a small business something like that. CEO is 99 00:04:14,320 --> 00:04:16,720 Speaker 2: a little bit different the CEO shift. If I think 100 00:04:16,760 --> 00:04:20,560 Speaker 2: like a CEO, the CEO is responsible for the vision 101 00:04:20,760 --> 00:04:21,520 Speaker 2: of the company. 102 00:04:21,760 --> 00:04:24,760 Speaker 1: They're responsible for the plan, right, they have. 103 00:04:24,720 --> 00:04:27,880 Speaker 2: To lean this They have to optimize the business. So 104 00:04:27,920 --> 00:04:30,480 Speaker 2: the CEO has to have the vision, the plan, They 105 00:04:30,520 --> 00:04:32,880 Speaker 2: have to recruit the right players, and they have to 106 00:04:33,000 --> 00:04:35,680 Speaker 2: lean this company to the promised land. They have to 107 00:04:35,760 --> 00:04:38,640 Speaker 2: lean the company to fulfill the vision that they have. 108 00:04:38,880 --> 00:04:40,440 Speaker 2: We'll talk about your life how that applies. 109 00:04:40,440 --> 00:04:41,120 Speaker 1: But think about that. 110 00:04:41,440 --> 00:04:45,359 Speaker 2: A CEO also you focus on ROI the company. The 111 00:04:45,400 --> 00:04:48,360 Speaker 2: CEO is responsible for the revenue of the business, but 112 00:04:48,440 --> 00:04:51,240 Speaker 2: also the net profit. Right, that's what's going to move 113 00:04:51,279 --> 00:04:54,120 Speaker 2: the stock, that's what's going to move their dividends that 114 00:04:54,120 --> 00:04:56,039 Speaker 2: they're going to receive, or their bonuses they're going to receive, 115 00:04:56,160 --> 00:04:57,240 Speaker 2: So they're not thinking. 116 00:04:57,000 --> 00:04:59,160 Speaker 1: About how hard people are working. 117 00:05:00,040 --> 00:05:03,200 Speaker 2: Thinking about the end result. They're thinking about how much profit. 118 00:05:03,560 --> 00:05:06,760 Speaker 2: The CEO is going to try to build systems so 119 00:05:06,839 --> 00:05:08,599 Speaker 2: the business can scale without them. The CEO's not going 120 00:05:08,640 --> 00:05:10,359 Speaker 2: to do every single job themselves, so they're going to 121 00:05:10,360 --> 00:05:13,160 Speaker 2: think about how do we make things more efficient, how 122 00:05:13,160 --> 00:05:14,960 Speaker 2: do we bring in AI, how do we bring in 123 00:05:15,040 --> 00:05:18,880 Speaker 2: automation tools so we can have less labor so we 124 00:05:18,920 --> 00:05:20,200 Speaker 2: can be more profitable. 125 00:05:20,400 --> 00:05:23,160 Speaker 1: These are the things that a CEO do. Now, how 126 00:05:23,160 --> 00:05:25,200 Speaker 1: could you do that in your own life? 127 00:05:25,279 --> 00:05:28,200 Speaker 2: Well, let's break this down real quick. If you want 128 00:05:28,200 --> 00:05:29,719 Speaker 2: to just map this out real quickly, I have a 129 00:05:29,760 --> 00:05:31,960 Speaker 2: tool that I use in one of my coaching programs, 130 00:05:32,400 --> 00:05:34,559 Speaker 2: and it runs you through a questionnaire and it spits 131 00:05:34,600 --> 00:05:37,560 Speaker 2: out a graph and it show you exactly what constraints 132 00:05:37,600 --> 00:05:39,640 Speaker 2: you have and where you should probably work first. If 133 00:05:39,640 --> 00:05:42,520 Speaker 2: you're a CEO, we'll link to It's completely free. I'll 134 00:05:42,520 --> 00:05:44,960 Speaker 2: put a link down below. Go through the test at 135 00:05:44,960 --> 00:05:46,520 Speaker 2: your own times, just so you can see what these 136 00:05:46,520 --> 00:05:49,040 Speaker 2: constraints are. If you'd like to learn how and use 137 00:05:49,080 --> 00:05:51,159 Speaker 2: it better. Next week, I'm going to do a live workshop. 138 00:05:51,400 --> 00:05:52,480 Speaker 1: We'll run through. 139 00:05:52,320 --> 00:05:54,400 Speaker 2: Actually a couple tools that I have, and I'll show 140 00:05:54,480 --> 00:05:56,640 Speaker 2: you how to install this in your own life. If 141 00:05:56,640 --> 00:05:58,840 Speaker 2: you want, we'll do live Q and A. You can 142 00:05:58,880 --> 00:06:00,960 Speaker 2: ask any questions. We'll talk about how to installing your life. 143 00:06:01,000 --> 00:06:02,280 Speaker 2: We'll put a link to that down below if you 144 00:06:02,279 --> 00:06:04,000 Speaker 2: want to come hang out next week for free. But 145 00:06:04,080 --> 00:06:06,480 Speaker 2: let's break down exactly what I mean. So if we 146 00:06:06,520 --> 00:06:08,880 Speaker 2: look at a CEO, think about this through a company, 147 00:06:08,920 --> 00:06:11,800 Speaker 2: not a founder, not a solo preneur, but a CEO. 148 00:06:12,720 --> 00:06:15,680 Speaker 2: You would be in charge of sales. Right, So sales 149 00:06:15,760 --> 00:06:17,760 Speaker 2: is the revenue of the company. Right, I need to 150 00:06:17,800 --> 00:06:21,200 Speaker 2: get the sales up every single quarter. The sales numbers 151 00:06:21,200 --> 00:06:23,760 Speaker 2: should go higher, and hire and hire. Who are my customers? 152 00:06:24,080 --> 00:06:26,000 Speaker 2: What are the products that we're selling? What are the 153 00:06:26,040 --> 00:06:28,559 Speaker 2: prices that we charge? How do I get I should 154 00:06:28,640 --> 00:06:28,880 Speaker 2: do this? 155 00:06:28,960 --> 00:06:31,359 Speaker 1: How do we get the sales up? As a CEO, 156 00:06:31,360 --> 00:06:33,680 Speaker 1: I have to think about the marketing department. What is 157 00:06:33,720 --> 00:06:35,320 Speaker 1: our brand? What is our image? 158 00:06:35,640 --> 00:06:38,400 Speaker 2: What does the market think about what we're doing? How 159 00:06:38,400 --> 00:06:39,720 Speaker 2: many leads are we getting in? 160 00:06:39,839 --> 00:06:41,080 Speaker 1: Right? So I have to think about that. 161 00:06:41,080 --> 00:06:43,559 Speaker 2: If I'm driving the business, I have to think about 162 00:06:43,600 --> 00:06:46,440 Speaker 2: research and development. If I want my sales to go up, 163 00:06:46,600 --> 00:06:48,240 Speaker 2: we need to be researching new products. 164 00:06:48,279 --> 00:06:49,320 Speaker 1: We have to be learning new things. 165 00:06:49,360 --> 00:06:52,160 Speaker 2: We have to be developing new skills so that I 166 00:06:52,200 --> 00:06:54,440 Speaker 2: can move these these new things into sales and I 167 00:06:54,440 --> 00:06:56,120 Speaker 2: can keep the sales going up. I have to think 168 00:06:56,160 --> 00:06:58,880 Speaker 2: about operations. How do we get our operations to run 169 00:06:58,920 --> 00:07:02,120 Speaker 2: more efficiently? What are our systems right? All these things? 170 00:07:02,120 --> 00:07:03,480 Speaker 2: How do we look at reports, how do we look 171 00:07:03,480 --> 00:07:06,080 Speaker 2: at data? How do we improve off of operations? 172 00:07:06,600 --> 00:07:07,520 Speaker 1: HR right? 173 00:07:07,560 --> 00:07:10,200 Speaker 2: I have to think about the team that I've assembled 174 00:07:10,480 --> 00:07:11,720 Speaker 2: and how do we manage the team? 175 00:07:11,720 --> 00:07:12,640 Speaker 1: How do we work with the team. 176 00:07:12,640 --> 00:07:14,520 Speaker 2: How do we recruit the best team? So I have 177 00:07:14,600 --> 00:07:16,240 Speaker 2: to think about that. If I'm the CEO, I have 178 00:07:16,280 --> 00:07:17,200 Speaker 2: to think about the strategy. 179 00:07:17,240 --> 00:07:18,640 Speaker 1: What's the strategy of the company? Where are we even 180 00:07:18,680 --> 00:07:21,120 Speaker 1: trying to go? What's the ultimate vision? Why do we 181 00:07:21,160 --> 00:07:23,880 Speaker 1: want that? Over what time frame? To think about the strategy? 182 00:07:23,920 --> 00:07:26,680 Speaker 2: And then I have to think about risk. So what 183 00:07:26,800 --> 00:07:29,440 Speaker 2: happens if the market turns against us? What happens if 184 00:07:29,440 --> 00:07:32,080 Speaker 2: our treasury assets go down? What happens if our largest 185 00:07:32,080 --> 00:07:33,000 Speaker 2: customer cancels on us? 186 00:07:33,000 --> 00:07:35,360 Speaker 1: So I have to think about the risk a small 187 00:07:35,400 --> 00:07:36,160 Speaker 1: business owner. 188 00:07:36,240 --> 00:07:39,040 Speaker 2: Are you buried in all types of work keeping you 189 00:07:39,080 --> 00:07:41,640 Speaker 2: from the real thing that makes you money? Well, that's 190 00:07:41,680 --> 00:07:43,680 Speaker 2: where just Works comes in. They're the all in one 191 00:07:43,680 --> 00:07:45,960 Speaker 2: platform that supports small business growth. 192 00:07:46,120 --> 00:07:47,280 Speaker 1: You can get all. 193 00:07:47,120 --> 00:07:50,320 Speaker 2: Their tools that help with benefits like payroll and HR 194 00:07:50,400 --> 00:07:54,440 Speaker 2: and compliance with transparent pricing. Now they help you higher 195 00:07:54,480 --> 00:07:59,200 Speaker 2: top talent internationally, internew markets, quickly scale international operations without 196 00:07:59,200 --> 00:08:01,840 Speaker 2: the workload, and for every how do I do it? 197 00:08:01,960 --> 00:08:02,239 Speaker 1: Question? 198 00:08:02,440 --> 00:08:04,760 Speaker 2: You can reach out to their expert staff from sole 199 00:08:04,840 --> 00:08:06,240 Speaker 2: proprietor or a. 200 00:08:06,160 --> 00:08:06,840 Speaker 1: Team of twenty. 201 00:08:07,240 --> 00:08:10,840 Speaker 2: Just Works empowers all kinds of small businesses with real 202 00:08:10,920 --> 00:08:14,920 Speaker 2: human support. So visit just works dot com slash podcast 203 00:08:15,160 --> 00:08:17,920 Speaker 2: to join the thousands of small businesses that trust just 204 00:08:18,000 --> 00:08:21,840 Speaker 2: Works to take care of payroll, benefits, compliance and more. Again, 205 00:08:22,040 --> 00:08:27,720 Speaker 2: that's Justworks dot com slash podcast. Whether you're an employee 206 00:08:28,120 --> 00:08:31,280 Speaker 2: or not, we should be thinking about our life the 207 00:08:31,400 --> 00:08:32,120 Speaker 2: exact same way. 208 00:08:32,120 --> 00:08:33,080 Speaker 1: So let me break this down. 209 00:08:33,240 --> 00:08:35,400 Speaker 2: So for example, I'll put the ORG chart up here, 210 00:08:35,400 --> 00:08:38,400 Speaker 2: but let's say strategy. So as a CEO responsible for 211 00:08:38,440 --> 00:08:40,439 Speaker 2: the strategy of the company, but as the CEO of 212 00:08:40,480 --> 00:08:41,520 Speaker 2: your own life. 213 00:08:41,320 --> 00:08:44,840 Speaker 1: You're also responsible for that. What are your life goals. 214 00:08:45,240 --> 00:08:49,680 Speaker 1: What are you trying to do specifically not broadly? Well, 215 00:08:49,720 --> 00:08:52,520 Speaker 1: I want to be rich. No, I want to build 216 00:08:52,520 --> 00:08:52,960 Speaker 1: a company. 217 00:08:53,200 --> 00:08:56,280 Speaker 2: No like specifically I want to I want a world 218 00:08:56,280 --> 00:08:57,160 Speaker 2: class team. 219 00:08:57,520 --> 00:09:00,120 Speaker 1: What's a world class team? What would the team have 220 00:09:00,160 --> 00:09:02,959 Speaker 1: to do regularly or look like for you to. 221 00:09:03,040 --> 00:09:05,080 Speaker 2: Say that they're world class? So I have to have 222 00:09:05,080 --> 00:09:06,520 Speaker 2: the life goals. I have to have a vision. I 223 00:09:06,559 --> 00:09:08,480 Speaker 2: have to have a direction. Just like the CEO sets 224 00:09:08,520 --> 00:09:10,280 Speaker 2: the direction for the company, you need to be a 225 00:09:10,280 --> 00:09:12,360 Speaker 2: CEO of your life and set that direction into the goals. 226 00:09:12,559 --> 00:09:14,959 Speaker 2: Number two sales. The CEO's responsible for sales. We have 227 00:09:15,000 --> 00:09:16,440 Speaker 2: to get the sales up every single quarter. 228 00:09:16,920 --> 00:09:19,640 Speaker 1: So what are you doing as the CEO of your. 229 00:09:19,520 --> 00:09:22,800 Speaker 2: Own life to get your income up? I have a job, 230 00:09:22,880 --> 00:09:25,920 Speaker 2: that's my customer. The job is my customer. Do I 231 00:09:25,960 --> 00:09:28,319 Speaker 2: only have one customer? Should I have more customers? Should 232 00:09:28,360 --> 00:09:32,040 Speaker 2: I find higher value customers? So what am I doing 233 00:09:32,400 --> 00:09:35,480 Speaker 2: to generate the income? Do my job my business? Maybe 234 00:09:35,480 --> 00:09:38,640 Speaker 2: I have side hustles, so I have to drive the revenue. 235 00:09:38,720 --> 00:09:40,960 Speaker 2: Number two or three, I have to have marketing. So 236 00:09:41,280 --> 00:09:43,440 Speaker 2: what does the market think about my brand? 237 00:09:44,200 --> 00:09:46,000 Speaker 1: Do I have a good reputation of bad reputation. 238 00:09:46,280 --> 00:09:49,360 Speaker 2: Am I responsible for setting the reputation of what the 239 00:09:49,360 --> 00:09:51,640 Speaker 2: world thinks about me? Or am I being passive? And 240 00:09:51,640 --> 00:09:54,280 Speaker 2: it's just being created. This's not about being a personal brand. 241 00:09:54,280 --> 00:09:56,320 Speaker 2: It's not about being a creator. I don't care if 242 00:09:56,320 --> 00:09:59,360 Speaker 2: you have fifty or one hundred followers on Instagram or whatever. 243 00:10:00,040 --> 00:10:02,800 Speaker 2: You're responsible for what that brand is saying about you. 244 00:10:03,559 --> 00:10:07,360 Speaker 1: What does Nike stand for? What does McDonald's stand for? 245 00:10:08,240 --> 00:10:10,920 Speaker 1: What do you stand for? Now? R and D? 246 00:10:11,240 --> 00:10:13,199 Speaker 2: So, as a CEO of a company, I want to 247 00:10:13,200 --> 00:10:14,920 Speaker 2: make sure that my R and D department is constantly 248 00:10:14,960 --> 00:10:16,880 Speaker 2: learning new things, trying to come up with new products 249 00:10:17,000 --> 00:10:18,600 Speaker 2: so I can get those to the sales departments so 250 00:10:18,600 --> 00:10:21,160 Speaker 2: we can bring up our revenue. As a CEO of 251 00:10:21,200 --> 00:10:23,040 Speaker 2: your own life, what are you doing for R and D? 252 00:10:23,160 --> 00:10:26,160 Speaker 2: What are you researching? What skills are you developing? Are 253 00:10:26,160 --> 00:10:26,800 Speaker 2: you skill building? 254 00:10:26,800 --> 00:10:28,880 Speaker 1: Are you learning? Are experimenting? Because if I want to 255 00:10:28,880 --> 00:10:31,240 Speaker 1: get my revenue up, I have to learn new skills. 256 00:10:31,400 --> 00:10:33,840 Speaker 2: I have to develop new skills so I can take 257 00:10:33,880 --> 00:10:36,160 Speaker 2: those new developed skills to the market and bring my 258 00:10:36,200 --> 00:10:36,720 Speaker 2: revenue up. 259 00:10:38,280 --> 00:10:40,880 Speaker 1: I have to have operations. As a CEO of a business, 260 00:10:40,880 --> 00:10:42,040 Speaker 1: I have to think about my operations. 261 00:10:42,080 --> 00:10:43,720 Speaker 2: As the CEO of your life, you have to have operations. 262 00:10:43,880 --> 00:10:46,840 Speaker 2: So what are your daily habits? What are the daily 263 00:10:46,960 --> 00:10:51,200 Speaker 2: non negotiables that you'll do to make sure to guarantee 264 00:10:51,360 --> 00:10:54,199 Speaker 2: your end result? What are the systems that you follow? 265 00:10:54,240 --> 00:10:57,800 Speaker 2: What are your routines that you have every day? If 266 00:10:57,800 --> 00:10:59,839 Speaker 2: I have a I have a If I'm a CEO 267 00:10:59,840 --> 00:11:01,960 Speaker 2: of a business and my operations, we create what's called 268 00:11:02,000 --> 00:11:05,040 Speaker 2: standard operating procedures, so people in the business will do 269 00:11:05,120 --> 00:11:08,000 Speaker 2: the same thing the same way over. 270 00:11:07,840 --> 00:11:10,680 Speaker 1: And over and over. Shall we drive operational efficiency and excellence? 271 00:11:11,040 --> 00:11:13,040 Speaker 2: But in your own life, the CEO of your own life, 272 00:11:13,280 --> 00:11:17,160 Speaker 2: do you have SOPs? The definition of insanity from Einstein 273 00:11:17,240 --> 00:11:19,840 Speaker 2: is that insanity is doing the same thing but expecting 274 00:11:19,840 --> 00:11:21,800 Speaker 2: different results. Well, the opposite of that would be saying 275 00:11:21,880 --> 00:11:23,520 Speaker 2: do you want to be saying? Or insane saying would 276 00:11:23,520 --> 00:11:26,040 Speaker 2: be doing the same thing so I could receive the 277 00:11:26,040 --> 00:11:26,920 Speaker 2: same results, but. 278 00:11:26,920 --> 00:11:27,880 Speaker 1: How many of those are you doing? 279 00:11:28,480 --> 00:11:30,280 Speaker 2: We want to have finance, so obviously the CEO of 280 00:11:30,280 --> 00:11:32,240 Speaker 2: a business, I want to make sure that we're managing 281 00:11:32,240 --> 00:11:34,640 Speaker 2: our money properly. We're paying our bills on time, we're 282 00:11:34,640 --> 00:11:36,800 Speaker 2: not going broke, things like that. But as your own 283 00:11:36,920 --> 00:11:40,800 Speaker 2: CEO of your own life, you have the same thing, budgeting, investing, taxes. 284 00:11:40,840 --> 00:11:42,600 Speaker 1: You need to be thinking about those things. HR. 285 00:11:43,480 --> 00:11:45,199 Speaker 2: Obviously, as CEO of a company, I have to hire 286 00:11:45,200 --> 00:11:47,640 Speaker 2: the right people, But as HR of your own life, 287 00:11:47,760 --> 00:11:48,840 Speaker 2: what are you doing about. 288 00:11:48,600 --> 00:11:49,480 Speaker 1: Your own mentorship? 289 00:11:49,480 --> 00:11:52,720 Speaker 2: Who are your mentors, who are you learning from, who's 290 00:11:52,720 --> 00:11:55,040 Speaker 2: on your team, who's your CPA, who's your tax strategy, 291 00:11:55,080 --> 00:11:58,200 Speaker 2: who's your attorney? If you think about it the same 292 00:11:58,200 --> 00:12:00,880 Speaker 2: way risk so CEO business, I have to think about 293 00:12:00,920 --> 00:12:02,400 Speaker 2: the risk. But see if your own life same thing. 294 00:12:02,400 --> 00:12:04,600 Speaker 2: What about your health, what about your insurance? What about 295 00:12:04,600 --> 00:12:07,319 Speaker 2: your backup plan? And so you have to start thinking 296 00:12:07,320 --> 00:12:09,800 Speaker 2: about each of these areas, even of your own life. 297 00:12:10,000 --> 00:12:11,640 Speaker 2: A lot of people have these dreams of being a 298 00:12:11,679 --> 00:12:13,760 Speaker 2: business owner one day and you're going to take on 299 00:12:13,800 --> 00:12:16,960 Speaker 2: all this responsibility. But have you even taken it on 300 00:12:17,520 --> 00:12:20,040 Speaker 2: for your own life? And if the answer is no, 301 00:12:20,679 --> 00:12:23,280 Speaker 2: how do you expect it to grow? How wouldes CEO 302 00:12:23,320 --> 00:12:25,840 Speaker 2: expect his business to grow if he didn't think about 303 00:12:25,880 --> 00:12:28,679 Speaker 2: each one of those areas. Okay, now we have a 304 00:12:28,720 --> 00:12:31,400 Speaker 2: three step framework to make this really easy for you, 305 00:12:31,880 --> 00:12:33,280 Speaker 2: So we don't need to go to that broad. 306 00:12:33,080 --> 00:12:35,000 Speaker 1: We don't even think about nine different departments. Let's think 307 00:12:35,000 --> 00:12:36,920 Speaker 1: about it through three different lenses. 308 00:12:37,040 --> 00:12:43,319 Speaker 2: Okay, so number one, I teach a process called rom ROM, reclaim, optimize, 309 00:12:43,320 --> 00:12:46,520 Speaker 2: and multiply. So in the reclaim process we want to 310 00:12:46,679 --> 00:12:47,720 Speaker 2: put our CEO hat on. 311 00:12:47,760 --> 00:12:51,040 Speaker 1: At this point we want to think strategy. So where 312 00:12:51,120 --> 00:12:54,320 Speaker 1: is my time going to be best spent? I have 313 00:12:54,360 --> 00:12:57,880 Speaker 1: to think about resource allocation, where's my energy? Where's the 314 00:12:58,000 --> 00:13:00,959 Speaker 1: vision of the company. So in the reclaim we want 315 00:13:01,000 --> 00:13:02,760 Speaker 1: to just think about those couple things. We have to 316 00:13:02,760 --> 00:13:04,680 Speaker 1: think so broad about our own life, just those things. 317 00:13:04,960 --> 00:13:07,600 Speaker 2: Number two, then we want to start to optimize things. 318 00:13:07,600 --> 00:13:09,880 Speaker 2: So now we know where we want to go, and 319 00:13:09,920 --> 00:13:11,520 Speaker 2: we know we're going there in the most efficient way. 320 00:13:11,559 --> 00:13:12,280 Speaker 1: So optimize. 321 00:13:12,320 --> 00:13:15,240 Speaker 2: This is the operations and finance of the business. So 322 00:13:15,280 --> 00:13:17,880 Speaker 2: now optimize operations of our own life. 323 00:13:18,440 --> 00:13:19,640 Speaker 1: What are we doing with our income? 324 00:13:19,679 --> 00:13:22,200 Speaker 2: Do we have our income structured properly or have we 325 00:13:22,240 --> 00:13:24,320 Speaker 2: done everything we need to do to get our taxes downloads? 326 00:13:24,360 --> 00:13:27,199 Speaker 2: People are overpaying taxes twenty thirty percent. What are we 327 00:13:27,240 --> 00:13:29,040 Speaker 2: doing with our accounts? Do we have our accounts all 328 00:13:29,040 --> 00:13:30,760 Speaker 2: being moved automated? So our taxes are. 329 00:13:30,720 --> 00:13:32,239 Speaker 1: Going here, our profits going here? 330 00:13:32,080 --> 00:13:34,000 Speaker 2: Are saving to going here, things like that, or what 331 00:13:34,040 --> 00:13:36,480 Speaker 2: about our life things like that? And then third we 332 00:13:36,520 --> 00:13:38,880 Speaker 2: want to then think about multiplying, and this would be 333 00:13:38,920 --> 00:13:41,520 Speaker 2: our CFO hat right, what are we doing with our investments? 334 00:13:41,679 --> 00:13:43,160 Speaker 2: What are we doing to get leverage? What are we 335 00:13:43,160 --> 00:13:46,240 Speaker 2: doing to speed up the velocity of our money, assets, 336 00:13:46,280 --> 00:13:50,040 Speaker 2: stacking and velocity. It's a three step framework if you 337 00:13:50,080 --> 00:13:53,080 Speaker 2: want to do that. But ultimately, as the CEO of 338 00:13:53,120 --> 00:13:56,040 Speaker 2: a business or corporation, or the CEO of your own life, 339 00:13:56,559 --> 00:14:01,680 Speaker 2: you are responsible for the vision where you're going, how 340 00:14:01,720 --> 00:14:03,920 Speaker 2: you're going to get there, what the steps will be, 341 00:14:03,960 --> 00:14:06,959 Speaker 2: how you get there, and most importantly here's what I'll 342 00:14:07,000 --> 00:14:07,640 Speaker 2: just leave you with. 343 00:14:08,720 --> 00:14:11,160 Speaker 1: The CEO of a business, of the founder of a business. 344 00:14:11,000 --> 00:14:13,160 Speaker 2: Entrepreneur, or of your own life, you want to think 345 00:14:13,200 --> 00:14:17,240 Speaker 2: about what are your constraints. For example, I have a 346 00:14:17,280 --> 00:14:23,760 Speaker 2: car manufacturing facility and I can make ten frames per week. 347 00:14:23,920 --> 00:14:26,480 Speaker 2: I can make ten sets of wheels per week. I 348 00:14:26,520 --> 00:14:29,360 Speaker 2: can make ten steering wheels per week. I can make 349 00:14:29,600 --> 00:14:33,440 Speaker 2: six engines per week. Which area should I focus on 350 00:14:33,440 --> 00:14:35,960 Speaker 2: in the business, Well, I should probably get to ten 351 00:14:35,960 --> 00:14:37,680 Speaker 2: engines a week, so I could put out ten cars. 352 00:14:38,040 --> 00:14:41,360 Speaker 2: So we want to identify what are the constraints in 353 00:14:41,400 --> 00:14:42,840 Speaker 2: your own life, the CEO of your own life that 354 00:14:42,880 --> 00:14:45,560 Speaker 2: are holding you back. Work on that first, so you 355 00:14:45,560 --> 00:14:47,840 Speaker 2: can bring the whole level up. Now I mentioned earlier, 356 00:14:47,880 --> 00:14:49,880 Speaker 2: I do have a tool that makes this super easy. 357 00:14:49,880 --> 00:14:51,360 Speaker 2: It's a set of questions and it spits it out 358 00:14:51,360 --> 00:14:54,280 Speaker 2: into a graphic and it'll show you exactly where your 359 00:14:54,320 --> 00:14:55,920 Speaker 2: constrain is that you should be working on. So if 360 00:14:55,960 --> 00:14:57,400 Speaker 2: you want to do that, it's completely free. I call 361 00:14:57,440 --> 00:15:01,560 Speaker 2: it the personal performance review, the CEO style. So I'll 362 00:15:01,560 --> 00:15:03,280 Speaker 2: put a link down below download for free. We'll put 363 00:15:03,280 --> 00:15:04,720 Speaker 2: a QR code on the screen, and if you want 364 00:15:04,760 --> 00:15:06,520 Speaker 2: to come hang out and learn this whole system, I'm 365 00:15:06,520 --> 00:15:08,520 Speaker 2: going to do a whole workshop presentation on it. 366 00:15:08,520 --> 00:15:09,360 Speaker 1: It's all free. 367 00:15:10,000 --> 00:15:12,240 Speaker 2: I'll give you a bunch of tools there and we'll 368 00:15:12,240 --> 00:15:14,000 Speaker 2: do live Q and A so we can talk about 369 00:15:14,000 --> 00:15:16,280 Speaker 2: how to apply to your own specific examples. 370 00:15:16,520 --> 00:15:17,960 Speaker 1: All right, but that's how we do that. 371 00:15:18,200 --> 00:15:19,800 Speaker 2: If you want to up level your life, you have 372 00:15:19,840 --> 00:15:21,920 Speaker 2: to think like a CEO, take control of it, be 373 00:15:22,040 --> 00:15:24,440 Speaker 2: the visionary and lead it. And if you want to 374 00:15:24,520 --> 00:15:26,960 Speaker 2: learn more about that, you might want to watch this 375 00:15:27,120 --> 00:15:28,000 Speaker 2: video right here. 376 00:15:28,680 --> 00:15:31,040 Speaker 1: And that's what I got right to your success, I'm 377 00:15:31,080 --> 00:15:31,240 Speaker 1: out