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Speaker 1: We just want people who are gonna fight. Greg Bavino.

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Speaker 1: I'm offended by him because he's trash. Do people cry

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Speaker 1: in this podcast? But they do? Now, this is Gavin

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Speaker 1: Newsom and this is Keith Edwards.

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Speaker 2: Where you living now?

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Speaker 1: I live in d C, d C. I moved to

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Speaker 1: New York because mount Donnie, you know, I don't know. No,

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Speaker 1: I'm moving to New York because actually I just can't live

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Speaker 1: in DC anymore.

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Speaker 2: How many years you've been in DC?

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Speaker 1: Too many? Five?

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Speaker 2: Those like dog?

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Speaker 3: Honestly, do people feel that way? Do you feel you

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Speaker 3: feel like a foreigner in d C? Or are there

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Speaker 3: people from d C that feel like or even you know,

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Speaker 3: been there seven eight years, that feel like I should.

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Speaker 1: Here's what I'm going to say. No offense to anyone

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Speaker 1: who lives in d C. But New York is a

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Speaker 1: place that's self selecting. You have to one want to

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Speaker 1: live in New York, yeah, Two move there, not easy.

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Speaker 1: Three and then actually enjoy living there. It's not easy

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Speaker 1: to live in New York. So it's a very special

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Speaker 1: type of person who actually, you don't believe me. I

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Speaker 1: moves to New York and then stays. So I think

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Speaker 1: it's a very it's a self select whereas d C

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Speaker 1: it's like here I am, I'm in DC for something

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Speaker 1: else and people just stay because it's easy.

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Speaker 2: And is it safer now than ever because of Trump?

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Speaker 1: I don't know.

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Speaker 3: I know it's restaurants are opening every quote unquote every

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Speaker 3: day now. It's never incredible.

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Speaker 1: Thank you, President Trump. Thank you.

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Speaker 2: Do you see do you see arm guards? I mean,

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Speaker 2: what what is it? What is like?

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Speaker 1: And what there are troops on the street?

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Speaker 3: Yeah, and as it intimidator is now just becoming normal.

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Speaker 1: Well, I have to say that I hated them at first,

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Speaker 1: but did you see the clip of the National Guard

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Speaker 1: giving out coffee and donuts and hot chocolate too the

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Speaker 1: citizens of Minneappoless?

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Speaker 2: I've seen other clips.

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Speaker 1: Okay, Well, I have to say I actually cried when

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Speaker 1: I saw that because it was such a hopeful moment

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Speaker 1: to see. First off, they didn't have mass on, thank you,

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Speaker 1: and they were there to help people express their First

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Speaker 1: Amendment rights and so I and then it was like, oh,

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Speaker 1: it's really interesting how like the people who call upon

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Speaker 1: the military really impacts the way you perceive perceive the troops. Yep,

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Speaker 1: Because I was a little like, fuck these fucking people

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Speaker 1: in DC. But this is the same people, you know,

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Speaker 1: So it was actually a wake up call for me.

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Speaker 3: You know, it's interesting because we I federalized, well before

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Speaker 3: they were federalized, our National Guard in southern California, those

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Speaker 3: same guard men and women were actually called up to

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Speaker 3: help with the wildfire recovery in Los Angeles and the

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Speaker 3: same exact examples of Selfie's. One of the biggest challenges

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Speaker 3: we had was all the food and water people coming

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Speaker 3: up thanking them for being there. These are, by the way,

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Speaker 3: these national governmental women are firefighters, police officers, their teachers,

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Speaker 3: their lawyers, their folks. Quite literally were pulled off those lines,

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Speaker 3: those front lines to be there for others, and then

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Speaker 3: you know, a few months later they're federalized and vilified,

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Speaker 3: even though they were doing a few months later, months earlier,

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Speaker 3: some really important work.

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Speaker 2: So it's interesting.

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Speaker 3: I appreciate you trying to humanize aspects of this and

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Speaker 3: not necessarily seeing the individual in a weaponized way.

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Speaker 1: How are you feeling about everything? Can I answer?

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Speaker 2: First, by the way, thank you for the question. You

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Speaker 2: answer it.

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Speaker 1: I am so. I'm an EmPATH, yeah, and I feel so.

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Speaker 1: I just feel not destroyed, but I feel very beaten

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Speaker 1: down by everything I've been seeing, and I feel a

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Speaker 1: responsibility to stay strong for my audience, but I do

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Speaker 1: feel it weighing on me emotionally. Do you like? I

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Speaker 1: don't under I don't know how you like? Do you

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Speaker 1: I was?

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Speaker 3: I was the number of people after the pretty murder.

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Speaker 2: Death.

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Speaker 3: Everyone wants to describe it, number of people that I

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Speaker 3: know that broke down. I mean men, women, people that

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Speaker 3: hadn't broken down yet. I mean physically crying, emotional about

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Speaker 3: what was happening. The fact that you bring this up,

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Speaker 3: I deeply appreciate that that stacking of stress that people

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Speaker 3: are feeling, that anxiety, and just that sense of of

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Speaker 3: not just loss but hopelessness almost that you know, this

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Speaker 3: situation is now out of our control or on the

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Speaker 3: other side of something.

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Speaker 1: But then I think that's like the hope in it. Sorry,

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Speaker 1: I'm going improblem cry at some point. I'm very, very emotional,

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Speaker 1: But the residents of Minneapolis stood strong. And it appears

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Speaker 1: as though Trump and the goons and they're all dissipating,

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Speaker 1: And I hate that it took a murder for it

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Speaker 1: to happen. But what I have always loved about this

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Speaker 1: country is that we are imbued with the spirit of

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Speaker 1: fuck you. Can we swear? Can we swear? But uh,

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Speaker 1: there's nothing more American than like then when someone's like

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Speaker 1: you have to do this and you say, fuck you

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Speaker 1: make me?

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Speaker 2: You know.

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Speaker 1: And so I love that Minneapolis was like fuck you

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Speaker 1: make me. Trump's realizing that that is America to the core,

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Speaker 1: and so I find it to be very hopeful. But

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Speaker 1: I hate. I hate what people have to go through

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Speaker 1: and what we're all this collective trauma we're all experiencing.

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Speaker 3: Were you, I mean, it's it's has it been sort

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Speaker 3: of boiling gotten to a point where it's boiling over

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Speaker 3: now for you? Or has this been a slow boil

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Speaker 3: or have you been feeling this way you know? Ever,

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Speaker 3: you know, going back even to when Trump was going

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Speaker 3: down the escalator ten years ten years ago, or is

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Speaker 3: it really since this latest uh Trump two point zero.

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Speaker 1: I think it's Trump two point zero. And I think

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Speaker 1: it's the mask. I think it's just it's just a

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Speaker 1: couple of things. He has his own secret military. Let's

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Speaker 1: just call it what it is, secret police, Uh masked.

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Speaker 1: There aren't even in uniforms, Like they're not even uniforms,

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Speaker 1: just classless like, there's not there's not even like and

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Speaker 1: they're literally terrorizing Americans. So it's it's the it's the

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Speaker 1: images of that that I think I I didn't fully

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Speaker 1: appreciate how much it was weighing on me, and I'm

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Speaker 1: sure it has been for a lot of people until

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Speaker 1: I actually saw what the National Guard did. It's a

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Speaker 1: very simple thing, but just trying to de escalate.

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Speaker 3: Just that act of compassion, humanity.

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Speaker 1: And respecting their right to peacefully protest and to observe.

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Speaker 3: And what it's interesting, let me unpack that a little

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Speaker 3: bit more. What was I mean for you? It was

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Speaker 3: just that that in the midst of all of this

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Speaker 3: there was a flower blooming of sorts.

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Speaker 1: It was just America had This country has always been complicated,

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Speaker 1: but there was always this north star of what we

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Speaker 1: wanted America to be here and what we wanted it

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Speaker 1: to be for countries around the world. And I thought

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Speaker 1: that idea of smiling troops being there to help used

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Speaker 1: to be What was like to me was like what

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Speaker 1: America is or what America would strive to be, and

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Speaker 1: I think that had been lost in all this. So

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Speaker 1: it was like a moment where there was like a

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Speaker 1: moment to like sigh, I guess.

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Speaker 3: But.

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Speaker 1: I don't know. That's what happened, what's happening. He is

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Speaker 1: not great. It's not great. It's not gonna it's not

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Speaker 1: gonna stop. I know Greg Bavino. I hate that I

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Speaker 1: know him. I hate that I know that he exists.

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Speaker 1: It's offensive. I'm offended by him. I hate looking at him. Sorry,

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Speaker 1: he's an ugly motherfucker. He looks He looks exactly how

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Speaker 1: you think he'd look someone who thinks like what thinks

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Speaker 1: what he's doing is okay. History is littered with people

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Speaker 1: like that, And I say littered intentionally because he's trash,

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Speaker 1: and I'm so. I'm just I just cannot wait until

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Speaker 1: round two. We will get power again. It is imperative.

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Speaker 1: It is imperative. I don't know what you're doing for

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Speaker 1: twenty twenty eight. I don't know what you're doing. I don't

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Speaker 1: know if you're running probably are. I have to imagine

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Speaker 1: that someone has to be an anti corruption message and

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Speaker 1: we have to run on writing every single wrong that

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Speaker 1: is happening right now, and that includes going after the

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Speaker 1: lowest person who shoots executes a citizen on the street

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Speaker 1: and the people who instruct them to do it.

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Speaker 2: Accountability.

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Speaker 3: I want to unpack a lot of this, and I

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Speaker 3: want to go back a little bit because it's interesting

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Speaker 3: just your own journey and I love you say you're

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Speaker 3: and mpath and you're absorbing and feeling all these things

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Speaker 3: and your own journey into politics, and I want to

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Speaker 3: we'll get back to this moment and what it means

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Speaker 3: and really reinforced where we began this conversation. But for you,

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Speaker 3: you began not in a political frame. I mean your

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Speaker 3: journey from Michigan to New York. You talked about your

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Speaker 3: reverence for wanting to live in New York and in

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Speaker 3: the challenge of being in New York led you to politics,

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Speaker 3: But first you stopped on the way to reality television,

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Speaker 3: producing Real Housewives of not New York but Miamiami some

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Speaker 3: other interesting reality shows. So what I mean, talk to

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Speaker 3: me a little bit about your journey. You grew up

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Speaker 3: in Michigan. Was your aspiration politics or was it? Was

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Speaker 3: it reality TV? Was it Hollywood?

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Speaker 2: Where'd you know.

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Speaker 1: Where I come from? You don't aspire, You don't aspire.

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Speaker 1: I didn't. I didn't even know college was an option

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Speaker 1: until his senior year of high school. People are like,

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Speaker 1: where are you going to college? It's like, what college? College?

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Speaker 1: It is it impossible that I am sitting across from

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Speaker 1: you right now? It is highly improbable. I don't know

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Speaker 1: if you pray or if you're religious or I'm not religious.

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Speaker 1: I'm very spiritual, and I believe in something greater than myself,

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Speaker 1: and so looking at my life the way it has unfolded,

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Speaker 1: I have to believe it is for some sort of

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Speaker 1: great or good. Because my mom's a drug addict, dad's alcoholics.

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Speaker 1: You know, classic story, barely graduated high school, don't have

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Speaker 1: a coge degree. And yeah, I went to New York

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Speaker 1: when I was sixteen. And have you ever had love

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Speaker 1: at first sight? Have you? I haven't, except for when

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Speaker 1: I went to New York for a day. I went

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Speaker 1: to see the nine to eleven. It was still like

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Speaker 1: a hole in the ground. Yeah, and you could still

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Speaker 1: smell the burning and like the Burger King sign still

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Speaker 1: had marks on it from the building falling nearby. And

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Speaker 1: I was on the train and I was like, oh

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Speaker 1: my god, I need to live here.

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Speaker 2: Wow.

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Speaker 1: And I told my family. They're like, okay, moved to

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Speaker 1: New York. Sure, But I did when I was twenty

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Speaker 1: and so the reality TV stuff, when that happened, it

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Speaker 1: was because I was in the right place at the

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Speaker 1: right time, and someone I knew was like, hey, do

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Speaker 1: you you know I had I had done a little

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Speaker 1: bit of like a I had built a little bit

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Speaker 1: of something for myself prior to that, and someone I

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Speaker 1: knew was impressed by what I had created and said, well,

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Speaker 1: do you want to try to be an associate producer

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Speaker 1: for this VH one show? And I was like yeah,

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Speaker 1: And I I was just excited that I was going

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Speaker 1: to have a career because I again, like, people just

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Speaker 1: don't like people have jobs where I'm from, you know,

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Speaker 1: mostly they don't have careers.

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Speaker 2: And where exactly where are you from?

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Speaker 1: Warren Michigan Warren Michigan. Yeah, which is thirteen mile in Shaner.

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Speaker 1: Shout out to anyone that knows where that is.

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Speaker 2: But big family, small family.

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Speaker 1: Small family, small family. And I had a sister. She

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Speaker 1: was she was murdered when I was twenty five, And

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Speaker 1: so that's why I also have deep when when things

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Speaker 1: like this happen, I have deep feelings. Yeah, because losing

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Speaker 1: someone unexpectedly is awful in and of itself, and grief

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Speaker 1: is awful, regardless of whether it happens someone that you're

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Speaker 1: expecting is going to die or whether it happens unexpectedly.

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Speaker 1: But then on top of it, for it to be

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Speaker 1: at the hands of someone else is like, is something

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Speaker 1: that is almost impossible. The process.

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Speaker 2: And were you guys very close?

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Speaker 1: Uh, we were not extremely close because we we we

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Speaker 1: were in a very dysfunctional family. And I think when

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Speaker 1: you're in a family that's dysfunctional, it is incredibly hard.

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Speaker 1: I think you just try. You're just trying to survive

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Speaker 1: the day. And I think one way you do that

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Speaker 1: is if your siblings is you unite. But I think

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Speaker 1: we just were independent and tried to do it in

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Speaker 1: our own ways. So we weren't extremely close.

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Speaker 3: But the whole process of just coping and then coping

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Speaker 3: with your sister's sudden death, I.

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Speaker 1: Mean, yeah, but I think she saved my life in

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Speaker 1: what respect well I had when she passed away. I

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Speaker 1: got into therapy, m so and that, like to people

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Speaker 1: crying this podcast, but uh they do.

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Speaker 3: Now they at lease feel.

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Speaker 1: Very different from Ben Shapiro. Huh, but and so and

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Speaker 1: in many ways that put me on the path I'm

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Speaker 1: on now.

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Speaker 3: And you never you never thought about seeking it prior. No,

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Speaker 3: And it was out of what just desperation, desperation.

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Speaker 1: I don't know if you ever experienced grief, but I

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Speaker 1: was not processing the grief, and when you don't process

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Speaker 1: your feelings, they come out sideways, and so I was

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Speaker 1: lashing out of people and I was, I was. It

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Speaker 1: wasn't good. So so I got into therapy. I still

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Speaker 1: have the same therapist. Wow, fifteen years later, and it

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Speaker 1: changed my life, changed my life.

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Speaker 3: And how much younger were you than your sister?

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Speaker 1: She was actually three years younger than me, three years younger,

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Speaker 1: so you were a little older.

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Speaker 3: Yeah, and you were living in New York at the time. Still, yeah, yeah,

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Speaker 3: So it's interesting just I mean, so a remarkable being

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Speaker 3: able to just with your own perseverance, your own resilience,

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Speaker 3: to be able to work through mom dad all their struggles,

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Speaker 3: and then of course your own processing with your sister.

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Speaker 3: But you know, it was really you talk about love

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Speaker 3: at first sight and just that this just happenstance coming

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Speaker 3: into a city and been to before and then just

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Speaker 3: seeing something I imagine just in awe and feeling something

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Speaker 3: in yourself just inspired.

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Speaker 1: I don't know what that thing is I don't know

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Speaker 1: what that thing is, but whatever that feeling is, I've

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Speaker 1: learned to trust it. And so that's like the same

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Speaker 1: feeling I had and I was like I should start

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Speaker 1: a YouTube channel. It was just that I was like, oh, okay,

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Speaker 1: and I'm just going to follow that idea until until

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Speaker 1: it takes me to wherever it's meant to take me.

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Speaker 1: So I don't know what that is. Maybe that's maybe

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Speaker 1: that's God. I don't know. I don't know, but it

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Speaker 1: certainly I think when that's like moments, I think there

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Speaker 1: are moments of inspiration, right. I think inspiration is actually

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Speaker 1: not though it's in us, it's not of us. I

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Speaker 1: think a lot of creative people would would express inspiration

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Speaker 1: is something that they actually don't necessarily feel like they own,

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Speaker 1: though they're the instrument of it. So so yeah, I

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Speaker 1: don't I don't know what that is, but I do

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Speaker 1: try to trust trust trust ideas that I feel like

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Speaker 1: that pop into my head.

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Speaker 3: And so one of those ideas was the opportunity to

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Speaker 3: join VH one, which I imagine back in the day

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Speaker 3: was I mean, sort of peak consciousness.

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Speaker 2: VH one was in its ascendency or one when you joined.

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Speaker 1: Them, two thousand and nine. I think it was like,

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Speaker 1: I think we were just past the crest of like reality,

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Speaker 1: like the golden era of reality TV. Maybe. But the

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Speaker 1: reason why I did that was because prior to that,

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Speaker 1: I actually was doing on camera work. I worked in

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Speaker 1: radio and then I started like this small little web

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Speaker 1: series for a channel called Logo. And for whatever reason,

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Speaker 1: I'm an introvert. I'm an introvert. I don't want to

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Speaker 1: go outside, I don't want to be around people. Honestly,

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Speaker 1: don't want to be in big groups. But for some reason,

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Speaker 1: you put a camera in front of me, and I'm

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Speaker 1: really comfortable and I can talk to anyone, and I

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Speaker 1: don't know what that is. And I have a talent

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Speaker 1: for making people sometimes feel comfortable on camera with me,

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Speaker 1: and so I didn't. But I don't have a desire.

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Speaker 1: I did not have a desire to just be on camera,

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Speaker 1: to be on camera. And so when I was given

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Speaker 1: the opportunity to make reality TV and to make TV

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Speaker 1: to learn a skill, I twenty five year old Keith

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Speaker 1: was like, well, you're always going to have that thing.

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Speaker 1: If you ever want to go back on camera, why

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Speaker 1: don't you learn how to do something? And so that's

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Speaker 1: what I did. I learned, I learned a skill, and

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Speaker 1: thank God, Like I think it's very like that, Like

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Speaker 1: there's so much from my career that I draw upon

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Speaker 1: for what I'm doing now that I'm glad that I

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Speaker 1: have those skills too. I think it just makes me

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Speaker 1: better at what I do.

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Speaker 3: And how many so, how many years were you and

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Speaker 3: now learning behind the camera? Those skills not just a

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Speaker 3: VH one but I imagine other attributes are component parts

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Speaker 3: of your career, you know, with all of these different

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Speaker 3: and disparate shows, were they all for VH one or

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Speaker 3: for others?

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Speaker 1: No? I was a freelance producer, so you did the

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Speaker 1: production companies hire you that wasn't through the through the network.

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Speaker 2: How many years were you in production business?

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Speaker 1: A while? Because I did TV, but then I started

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Speaker 1: my own production company when I was like twenty eight

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Speaker 1: twenty nine, and then I was making documentary style content

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Speaker 1: for brands so like Equinox, Lexus, Stolely, that sort of thing.

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Speaker 1: So I've I've been doing production. I was, I had

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Speaker 1: been doing production for a long time.

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Speaker 2: And what was I mean?

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Speaker 3: So we talk about those skills because I don't want

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Speaker 3: to get into this because I think those skills you've

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Speaker 3: obviously you've built that bridge, and you've translated those skills

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Speaker 3: in the political sense, which I think is so important

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Speaker 3: right now, particularly as it relates to this dialectic we're

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Speaker 3: having in this country around the asymmetry in some respects

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Speaker 3: of right wing media versus the messaging or lack thereof,

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Speaker 3: and the capacity to message and to break through in

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Speaker 3: the democratic space. But what were those sort of fundamental

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Speaker 3: skills of the producing skills that you learned, What were

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Speaker 3: those attributes? What was that muscle memory that you've been

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Speaker 3: able to you know, really allows you to start doing

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Speaker 3: all those you know, to do those ads for Equinox

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Speaker 3: and everybody else, to go out on your own.

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Speaker 1: Okay, so this is a little like behind the scene,

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Speaker 1: but like reality TV? Good reality TV. Do you watch

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Speaker 1: real TV?

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Speaker 2: I feel like I'm living in it, But yeah.

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Speaker 1: You don't watch it, not as much as that. What

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Speaker 1: do you watch? You watch anything?

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Speaker 2: I watch? I'm a news I mean, I'm you don't.

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Speaker 1: Watch anything You're not? Like at night, I watch people

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Speaker 1: play match at the gathering. That's how I unwind? Is

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Speaker 1: that it on YouTube?

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Speaker 3: I'm just I got four kids. I'm just trying to

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Speaker 3: get everyone to bed.

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Speaker 1: Okay, and that governor of California watches nothing.

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Speaker 3: Well, well besides YouTube, you know, non stop. I'm watching

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Speaker 3: my kids playing video games. So that's so I've become

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Speaker 3: a bit of an expert extension of all. I mean,

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Speaker 3: name it sort of the latest Fortnite whatever, and fill

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Speaker 3: in the I love Fortnite hard not to I did

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Speaker 3: play Fridays.

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Speaker 2: I did Fortnite Fridays.

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Speaker 1: Yeah. Are you good at building?

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Speaker 3: I'm not very good at building.

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Speaker 1: I hate building. I play only no building. I don't

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Speaker 1: think it's fun. I want to make a little box

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Speaker 1: to hide in. Sorry, I love it all right. Anyways,

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Speaker 1: reality TV so I uh so the way the good

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Speaker 1: reality TV? So there's bad reality TV, which is basically

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Speaker 1: bad improv where they're like this, this, and this is

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Speaker 1: going to happen. We're gonna shoot it for fifteen minutes.

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Speaker 1: That's not you can always tell when people are acting poorly.

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Speaker 1: Good TV is like three hours of footage that me

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Speaker 1: as a story producer and an editor will cut down

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Speaker 1: to five minutes. Wow, and so three hours to minutes yes,

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Speaker 1: And so the skill of a reality TV producer is saying,

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Speaker 1: all right, what is how do we turn this into

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Speaker 1: a story, what are the most interesting moments from this story?

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Speaker 1: And how do we make a beginning, middle end? And

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Speaker 1: so of course that that that and I'm sure your

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Speaker 1: your staff will know this. Being able to know what's

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Speaker 1: a moment is incredibly valuable, especially now. I think I

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Speaker 1: wasn't expecting my work and reality TV to be like

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Speaker 1: honing my ability to know like what is interesting, what's

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Speaker 1: a moment, what's clippable? But that's the same exact thing

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Speaker 1: that I do now, like whether it's curate, whether it's

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Speaker 1: finding something to post on the Internet that I want

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Speaker 1: to draw people's attention to, or if it's like just

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Speaker 1: knowing for my own YouTube channel, like what like what

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Speaker 1: are the beats of this story? Like what are like

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Speaker 1: the clips that I think are actually going to or

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Speaker 1: like what's the hook going to be that actually, you know,

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Speaker 1: makes resonates with the audience. So so that's like one

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Speaker 1: very easy thing that I've learned from it.

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Speaker 3: Characters, friction, conflict, I mean, how what's the arc?

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Speaker 2: What's the story?

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Speaker 3: I mean, how does how do you break down the

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Speaker 3: essence of you know, what makes what punches through? And

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Speaker 3: that reality TV sense? And again will translate it in

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Speaker 3: the political sense as well. But I mean, is there

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Speaker 3: I imagine there's a tension that is also something that

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Speaker 3: by definition people seem to be attracted to.

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Speaker 1: Well, there's a tension between the production and the talent

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Speaker 1: always because the talent doesn't want to get pushed too

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Speaker 1: far right, the production wants to push him as far

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Speaker 1: as possible. And there's also a tension between like what

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Speaker 1: is the truth and like what does the production want

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Speaker 1: to show to be the truth and what is the

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Speaker 1: talent want to be the truth? So I think the

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Speaker 1: truth is also attention depending on the show.

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Speaker 3: Yeah, well, and we'll get to the Trump Show in

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Speaker 3: a second, because I think that's at the core of

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Speaker 3: if you can talk about truth and trust and that

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Speaker 3: tension and the character arc as well. But so, after

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Speaker 3: a few years of doing all that, you somehow stumbled

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Speaker 3: upon the city council, the president of the City Council

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Speaker 3: in New York City. Was that just to help as

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Speaker 3: an advisor, just a friend of a friend. Were you

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Speaker 3: looking to translate your you know, and we're looking for

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Speaker 3: a career change or what was the what was the impetus?

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Speaker 1: Well, what happened actually was I had my production company.

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Speaker 1: It was pretty successful, and Donald Trump got elected. I

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Speaker 1: was watching the Hillary Clinton campaign and I don't know

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Speaker 1: how you thought the campaign did, but I did not.

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Speaker 1: I was, I had I had some notes, some notes,

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Speaker 1: and I remember, this is when I still use Facebook. Uh,

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Speaker 1: you know, my friends in Michigan posting positive pro Trump

438
00:25:07,400 --> 00:25:09,760
Speaker 1: content and I was like, this is a little weird.

439
00:25:09,800 --> 00:25:11,080
Speaker 1: And my friends in New York were like, what are

440
00:25:11,119 --> 00:25:13,240
Speaker 1: you talking about. He's crazy. No one's going to vote

441
00:25:13,240 --> 00:25:15,959
Speaker 1: for him. I was like, I don't know, guys. And

442
00:25:16,000 --> 00:25:20,240
Speaker 1: when he got elected, I just had that same thing

443
00:25:21,359 --> 00:25:23,600
Speaker 1: where like when I was in when I had first

444
00:25:23,640 --> 00:25:27,440
Speaker 1: seen New York, it's the same fucking thing, wow, where

445
00:25:27,480 --> 00:25:31,520
Speaker 1: I was like, I need to change careers. And so

446
00:25:31,560 --> 00:25:31,760
Speaker 1: I did.

447
00:25:31,840 --> 00:25:34,400
Speaker 2: And it was literally in the moment his election, were

448
00:25:34,480 --> 00:25:34,760
Speaker 2: just that.

449
00:25:34,840 --> 00:25:38,439
Speaker 1: Just triggered, like it wasn't even like should I. It

450
00:25:38,480 --> 00:25:42,439
Speaker 1: was like I need to And it's probably naive to

451
00:25:42,520 --> 00:25:44,359
Speaker 1: be like I can make a difference, but I just

452
00:25:44,400 --> 00:25:47,520
Speaker 1: really felt like I could. And so it's not like

453
00:25:47,760 --> 00:25:50,600
Speaker 1: I changed careers. And then it's the next day I'm

454
00:25:50,760 --> 00:25:54,080
Speaker 1: sitting across from Gavin Newsom. It was literally like I

455
00:25:54,160 --> 00:25:58,280
Speaker 1: changed careers and I was handing out there's pictures of

456
00:25:58,320 --> 00:26:02,240
Speaker 1: me of doing this, handing out ballot like information on

457
00:26:02,280 --> 00:26:07,439
Speaker 1: ballot proposals. And I volunteered my local Democratic club and

458
00:26:07,520 --> 00:26:09,760
Speaker 1: I just did the same thing that I always do,

459
00:26:10,560 --> 00:26:12,239
Speaker 1: which is like I just want to like, I just

460
00:26:12,280 --> 00:26:15,159
Speaker 1: want to learn how this works. I want to meet people.

461
00:26:15,240 --> 00:26:17,160
Speaker 1: I want to learn how this works. And I can

462
00:26:17,200 --> 00:26:19,679
Speaker 1: work hard. I can work hard, and thank God, I

463
00:26:19,680 --> 00:26:22,720
Speaker 1: think I'm pretty smart, so I can learn pretty fast too.

464
00:26:23,560 --> 00:26:26,560
Speaker 1: So when I, uh so, getting that job actually at

465
00:26:26,560 --> 00:26:31,560
Speaker 1: the City Council was incredible because it was only two

466
00:26:31,640 --> 00:26:33,639
Speaker 1: years prior that I was like, I don't want to

467
00:26:33,640 --> 00:26:35,320
Speaker 1: work in politics, and I was like then in city

468
00:26:35,359 --> 00:26:39,760
Speaker 1: Hall in New York City, uh working in politics and

469
00:26:39,840 --> 00:26:43,399
Speaker 1: so so that but I it wasn't like that. I

470
00:26:43,440 --> 00:26:45,639
Speaker 1: didn't know what the goal was. I actually think goals

471
00:26:45,640 --> 00:26:48,840
Speaker 1: are quite quite limiting. I don't want to set a goal,

472
00:26:49,880 --> 00:26:54,000
Speaker 1: you know, I think like I think, I think we

473
00:26:54,200 --> 00:27:00,160
Speaker 1: limit we our imagination limits us. If we're up to me,

474
00:27:00,880 --> 00:27:03,200
Speaker 1: I would probably be the chief of staff for an

475
00:27:03,200 --> 00:27:05,600
Speaker 1: assemblyman in New York. That's what I thought I wanted

476
00:27:05,600 --> 00:27:08,920
Speaker 1: to do, which is great, meaning if you had set out,

477
00:27:09,000 --> 00:27:12,000
Speaker 1: if I had set out that was the goal, the

478
00:27:12,040 --> 00:27:15,840
Speaker 1: goal I've really I'm not in the goal business anymore.

479
00:27:16,880 --> 00:27:18,399
Speaker 1: I'm in I'm in the I just want to do

480
00:27:18,440 --> 00:27:21,320
Speaker 1: the next right thing and see where, see where it

481
00:27:21,400 --> 00:27:21,760
Speaker 1: takes me.

482
00:27:22,440 --> 00:27:25,400
Speaker 3: And I mean that's literally the mindset, next right thing. Yes,

483
00:27:25,480 --> 00:27:27,600
Speaker 3: is that a moment by moment thing, day by day thing?

484
00:27:27,680 --> 00:27:29,960
Speaker 3: Is that month to month or do you even calculate?

485
00:27:30,440 --> 00:27:37,639
Speaker 1: I think it's more of intention intentionality. I pray every morning, God,

486
00:27:38,040 --> 00:27:39,840
Speaker 1: where would you have me go? What would you have

487
00:27:39,920 --> 00:27:43,200
Speaker 1: me do? What would you have me say? Into whom?

488
00:27:43,200 --> 00:27:46,560
Speaker 1: And I just asked to be an instrument? And I

489
00:27:46,560 --> 00:27:50,720
Speaker 1: think if you do that and you try to try

490
00:27:50,800 --> 00:27:55,480
Speaker 1: it to just you know, work hard, be nice to people,

491
00:27:55,760 --> 00:28:00,560
Speaker 1: incredible things can happen. So so I don't. Yeah, I

492
00:28:00,600 --> 00:28:05,320
Speaker 1: don't set goals. But but then God, because if I did,

493
00:28:05,359 --> 00:28:07,880
Speaker 1: I think I think my life would be much smaller

494
00:28:08,240 --> 00:28:09,040
Speaker 1: than it is right now.

495
00:28:10,119 --> 00:28:10,639
Speaker 2: So you.

496
00:28:12,480 --> 00:28:17,680
Speaker 3: Find trump inspiration, desperation to driving forces life you're inspired to,

497
00:28:17,760 --> 00:28:20,359
Speaker 3: then you know, take a queue from the universe in

498
00:28:20,400 --> 00:28:23,520
Speaker 3: a spiritual sense and being open to this new opportunity

499
00:28:24,400 --> 00:28:28,400
Speaker 3: sort of allowing your destiny to take shape. This opportunity

500
00:28:28,480 --> 00:28:32,040
Speaker 3: presents itself. You come from a background. Your mom, I

501
00:28:32,040 --> 00:28:33,600
Speaker 3: imagine the more conservative.

502
00:28:34,240 --> 00:28:37,480
Speaker 1: She's very conservative. She wouldn't call herself. She thinks she's

503
00:28:37,480 --> 00:28:38,120
Speaker 1: a libertarian.

504
00:28:38,160 --> 00:28:42,480
Speaker 3: But i'm did you find yourself? Did you have a

505
00:28:42,480 --> 00:28:45,440
Speaker 3: more conservative bent? But were bent out of shape?

506
00:28:45,960 --> 00:28:48,840
Speaker 1: Clinton voters. I was raised as a Democrat, you were

507
00:28:48,920 --> 00:28:51,040
Speaker 1: raised as Yeah, they're Clinton voters.

508
00:28:51,040 --> 00:28:52,040
Speaker 3: Interesting, they took me.

509
00:28:52,120 --> 00:28:54,000
Speaker 1: I remember one of my earliest members is going to

510
00:28:54,000 --> 00:28:54,840
Speaker 1: a Clinton rally.

511
00:28:56,000 --> 00:28:58,360
Speaker 2: But when did your mom vote for Trump that first time?

512
00:28:59,760 --> 00:29:05,280
Speaker 1: I think she I don't know if she did. Actually interesting, Yeah,

513
00:29:05,320 --> 00:29:07,440
Speaker 1: but I know she did in twenty twenty and I

514
00:29:07,520 --> 00:29:08,720
Speaker 1: know she did in twenty twenty four.

515
00:29:09,200 --> 00:29:12,080
Speaker 3: She did later. Yeah, we'll get to that in a minute.

516
00:29:12,120 --> 00:29:12,600
Speaker 1: Yeah.

517
00:29:12,800 --> 00:29:14,680
Speaker 3: So you're in the city council. How many years? How

518
00:29:14,720 --> 00:29:15,640
Speaker 3: long do you were you there?

519
00:29:17,120 --> 00:29:20,120
Speaker 1: Like eight months? I'm not I'm not good at government.

520
00:29:20,440 --> 00:29:21,360
Speaker 1: I don't ever want to do that.

521
00:29:22,000 --> 00:29:24,320
Speaker 3: Outside part of the problem. It's easier to be on

522
00:29:24,320 --> 00:29:27,360
Speaker 3: the government side, talking about the way the world should be.

523
00:29:26,520 --> 00:29:31,280
Speaker 1: Honestly, nothing more conservative than working for the most liberal

524
00:29:31,280 --> 00:29:35,160
Speaker 1: government in America. It was awful. They just passed laws

525
00:29:35,160 --> 00:29:36,120
Speaker 1: to pass laws.

526
00:29:36,560 --> 00:29:39,280
Speaker 3: Yeah, program passing is not problem solving it.

527
00:29:39,520 --> 00:29:43,760
Speaker 1: It was not for me. It's not for me, but

528
00:29:43,840 --> 00:29:45,840
Speaker 1: I but I did. I did my time and what

529
00:29:45,920 --> 00:29:48,240
Speaker 1: kind of work were you doing at the time for them?

530
00:29:48,600 --> 00:29:50,280
Speaker 1: That's where I learned how to tweet. That's where I

531
00:29:50,320 --> 00:29:52,480
Speaker 1: learned how to tweet. So I was I was the

532
00:29:52,960 --> 00:29:58,560
Speaker 1: person who was the digital director. Kevin moved to the

533
00:29:58,600 --> 00:30:03,240
Speaker 1: Pete Buddha Judge campaign and to do work there, and

534
00:30:03,280 --> 00:30:06,240
Speaker 1: so they had me fill in and the comms director

535
00:30:06,240 --> 00:30:07,800
Speaker 1: at the time, I'm never going to forget this. I'm sorry,

536
00:30:07,800 --> 00:30:10,840
Speaker 1: I'm never gonna forget it. She was like, she was

537
00:30:10,880 --> 00:30:12,960
Speaker 1: like I know, she was like, we actually need someone

538
00:30:12,960 --> 00:30:15,400
Speaker 1: who knows what they're doing, so you can fill in

539
00:30:16,040 --> 00:30:18,840
Speaker 1: for now. Yeah, clearly you're not that good, but you know,

540
00:30:19,760 --> 00:30:24,320
Speaker 1: we need someone that actually knows what they're doing. And

541
00:30:24,360 --> 00:30:26,000
Speaker 1: I was like okay, and then I was like I'm

542
00:30:26,040 --> 00:30:28,520
Speaker 1: going to figure this out. I'm going to figure this out.

543
00:30:28,680 --> 00:30:31,280
Speaker 1: And so that's what I kind of dedicated my time too,

544
00:30:31,440 --> 00:30:35,800
Speaker 1: was like understanding how Twitter works, understanding how you can

545
00:30:35,840 --> 00:30:38,200
Speaker 1: frame something in some a way that like more people

546
00:30:38,200 --> 00:30:41,680
Speaker 1: can see it. So it was like a big time

547
00:30:41,680 --> 00:30:46,120
Speaker 1: I mean, the account this the speaker's account had like

548
00:30:46,320 --> 00:30:52,120
Speaker 1: thirty four thousand followers, and I was racked with anxiety

549
00:30:52,240 --> 00:30:54,200
Speaker 1: about tweeting for this guy, Like there are some nights

550
00:30:54,200 --> 00:30:55,760
Speaker 1: where I did not sleep. I was like, I'm afraid

551
00:30:55,760 --> 00:30:57,920
Speaker 1: I'm going to like start a war or something like

552
00:30:57,920 --> 00:31:01,640
Speaker 1: I'm going to tweet the wrong thing. Uh and so,

553
00:31:02,840 --> 00:31:04,760
Speaker 1: But but no, I took it as I took it

554
00:31:04,760 --> 00:31:08,400
Speaker 1: as a big opportunity to just learn to learn how

555
00:31:08,440 --> 00:31:10,760
Speaker 1: to how it all works. I mean, I mean, obviously,

556
00:31:10,800 --> 00:31:13,680
Speaker 1: now it's really funny because in hindsight, I you know,

557
00:31:13,800 --> 00:31:17,720
Speaker 1: I have a bigger reach than probably the speaker of

558
00:31:17,760 --> 00:31:19,280
Speaker 1: the New York City towns, I think.

559
00:31:19,360 --> 00:31:22,360
Speaker 3: And we'll we'll, we'll establish that in a moment. But

560
00:31:22,680 --> 00:31:26,920
Speaker 3: within a moment eight months in political terms, you said

561
00:31:27,000 --> 00:31:28,840
Speaker 3: I'm out of here. And is that when you went

562
00:31:28,920 --> 00:31:30,760
Speaker 3: to work for the Bloomberg campaign or was there a

563
00:31:30,840 --> 00:31:31,680
Speaker 3: gap in between.

564
00:31:32,640 --> 00:31:34,880
Speaker 1: Uh, that is when I went to work for the

565
00:31:34,920 --> 00:31:35,840
Speaker 1: Bloomberg campaign.

566
00:31:36,080 --> 00:31:38,040
Speaker 3: Yeah, and it's just because they were on a big check,

567
00:31:38,160 --> 00:31:40,320
Speaker 3: or you were passionate about it, or you just saw

568
00:31:40,720 --> 00:31:45,360
Speaker 3: the sort of excesses of progressive liberalism and moderating.

569
00:31:45,360 --> 00:31:47,320
Speaker 1: The only one that would hire me, He's the only

570
00:31:47,360 --> 00:31:51,720
Speaker 1: one that would hire me. So I was like, all right, Bloomberg, baby,

571
00:31:51,800 --> 00:31:54,200
Speaker 1: let's go and just a Bloomberg twenty twenty.

572
00:31:53,920 --> 00:31:56,280
Speaker 2: And doing and doing tweets for them? What were you doing?

573
00:31:56,280 --> 00:31:56,600
Speaker 2: What was it?

574
00:31:56,720 --> 00:31:58,720
Speaker 1: No? No, that's the thing is like people that's of

575
00:31:59,040 --> 00:32:01,120
Speaker 1: everything in my rest to me, this is the thing

576
00:32:01,200 --> 00:32:04,120
Speaker 1: people like attack me for the most that I worked

577
00:32:04,120 --> 00:32:06,160
Speaker 1: for Bloomberg. First off, he's the only guy that would

578
00:32:06,200 --> 00:32:09,080
Speaker 1: hire me. Secondly, I was a press lead. Do you

579
00:32:09,120 --> 00:32:09,960
Speaker 1: know what a press lead is?

580
00:32:10,720 --> 00:32:11,960
Speaker 3: I should know, I probably haven't.

581
00:32:12,000 --> 00:32:17,000
Speaker 1: I mean probably, but it's it's basically like I, I'm

582
00:32:17,000 --> 00:32:20,000
Speaker 1: part of the advanced team, and my job is to

583
00:32:20,160 --> 00:32:22,120
Speaker 1: go to the riser and make sure the rise are

584
00:32:22,160 --> 00:32:26,600
Speaker 1: set up and there's success there was there, it probably is,

585
00:32:26,680 --> 00:32:28,720
Speaker 1: and there's a there's a name for the press, and

586
00:32:28,760 --> 00:32:30,640
Speaker 1: then I make sure they get to their spot.

587
00:32:30,880 --> 00:32:31,360
Speaker 2: That was it.

588
00:32:31,560 --> 00:32:34,200
Speaker 3: Yeah, the highest and best use Oh yeah these years

589
00:32:34,240 --> 00:32:36,320
Speaker 3: Oh yeah, all that skill set.

590
00:32:36,480 --> 00:32:40,800
Speaker 1: Oh yeah, so everyone who was like Keith Edwards Bloomberg's baby,

591
00:32:41,080 --> 00:32:42,840
Speaker 1: I was doing nothing. I was just trying to I

592
00:32:42,880 --> 00:32:45,120
Speaker 1: was just trying to get some experience. I was just

593
00:32:45,120 --> 00:32:46,320
Speaker 1: trying to get some experience.

594
00:32:47,360 --> 00:32:50,520
Speaker 2: And that lasted how long that was just through the campaign.

595
00:32:50,240 --> 00:32:53,080
Speaker 1: Was at the campaign was two months and two billion

596
00:32:53,120 --> 00:32:54,000
Speaker 1: dollars later.

597
00:32:53,960 --> 00:32:56,400
Speaker 3: Good severance, Right, so you had a few extra months.

598
00:32:56,480 --> 00:32:59,760
Speaker 1: Yeah, yeah, and then and then it was the pandemic.

599
00:32:59,760 --> 00:33:03,000
Speaker 3: And the pandemic hit and then you're struggling what figure

600
00:33:03,000 --> 00:33:04,720
Speaker 3: out what's next step or what are you doing?

601
00:33:04,840 --> 00:33:07,680
Speaker 1: No? And then I worked for the Lincoln Project and I.

602
00:33:07,520 --> 00:33:09,480
Speaker 2: But how did that happen? What was it? What was

603
00:33:09,480 --> 00:33:09,840
Speaker 2: the called?

604
00:33:10,680 --> 00:33:15,920
Speaker 1: I reached out. I just like emailed a bunch of

605
00:33:15,960 --> 00:33:16,840
Speaker 1: the founders.

606
00:33:17,520 --> 00:33:19,720
Speaker 3: So you inspired by some of their ads and some

607
00:33:19,840 --> 00:33:21,480
Speaker 3: of their I mean what they were putting out. What

608
00:33:21,520 --> 00:33:23,360
Speaker 3: was what was the inspiration? What was the connection?

609
00:33:23,560 --> 00:33:28,520
Speaker 1: The inspiration was I any money? I needed a job

610
00:33:29,120 --> 00:33:30,520
Speaker 1: And you're explain with the.

611
00:33:30,520 --> 00:33:32,320
Speaker 3: Lincoln Project because a lot of folks know about a

612
00:33:32,400 --> 00:33:33,160
Speaker 3: lot of folks don't.

613
00:33:33,200 --> 00:33:38,239
Speaker 1: I mean, first off, first off, these were Republicans who were, uh,

614
00:33:39,200 --> 00:33:42,640
Speaker 1: what's the word when you actually believe in something? Principal

615
00:33:43,880 --> 00:33:49,200
Speaker 1: principal Republicans and uh, they were the only ones who

616
00:33:49,240 --> 00:33:52,360
Speaker 1: were actually speaking out against Trump. They organized and it

617
00:33:52,440 --> 00:34:00,640
Speaker 1: became kind of like this really overnight story. I wrote video, yeah,

618
00:34:00,800 --> 00:34:03,960
Speaker 1: viral videos and everything, and so they brought me on

619
00:34:04,040 --> 00:34:10,200
Speaker 1: to be a regional communications director and that's what I

620
00:34:10,440 --> 00:34:11,840
Speaker 1: So that's what I did, but I don't know. I

621
00:34:12,239 --> 00:34:14,359
Speaker 1: had no idea how to do that. If I'm being

622
00:34:14,360 --> 00:34:16,279
Speaker 1: completely honest. They're like, can you do this? And I

623
00:34:16,320 --> 00:34:17,480
Speaker 1: was like, yeah, of course.

624
00:34:17,640 --> 00:34:20,560
Speaker 3: And then would that include obviously sending tweets communicating with

625
00:34:20,560 --> 00:34:20,920
Speaker 3: the press.

626
00:34:21,200 --> 00:34:25,200
Speaker 1: It was like I think I had like Michigan, Florida

627
00:34:25,520 --> 00:34:27,239
Speaker 1: and Wiscott I don't know, or maybe it was the

628
00:34:27,400 --> 00:34:30,560
Speaker 1: Maybe it was like Michigan, Wisconsin and pennsil I don't know.

629
00:34:30,640 --> 00:34:33,560
Speaker 1: I was given like three states to just get press,

630
00:34:34,320 --> 00:34:38,520
Speaker 1: and so here, here's the thing with me, is like

631
00:34:40,200 --> 00:34:42,879
Speaker 1: I will figure it out. I will figure it out.

632
00:34:43,000 --> 00:34:44,799
Speaker 1: So they gave me that job. They're like, can you

633
00:34:44,840 --> 00:34:46,640
Speaker 1: do X, Y and Z. I was like Z Y

634
00:34:46,880 --> 00:34:51,440
Speaker 1: X of course, of course. And then uh and then

635
00:34:51,440 --> 00:34:53,279
Speaker 1: I got the job. I was like, oh my god,

636
00:34:53,280 --> 00:34:55,400
Speaker 1: I call my friend Eddie. Eddie, I have to do X,

637
00:34:55,480 --> 00:34:57,960
Speaker 1: Y and Z. He's like, very easy, very easy, Just

638
00:34:57,960 --> 00:35:01,880
Speaker 1: do ABC call me in eight hours. Okay. I did ABC.

639
00:35:02,080 --> 00:35:06,960
Speaker 1: I got like five hits that day or something. They

640
00:35:06,960 --> 00:35:11,640
Speaker 1: were super impressed. And then I just like kept I

641
00:35:11,719 --> 00:35:14,879
Speaker 1: just kept trying to figure it out. And but what

642
00:35:15,000 --> 00:35:18,280
Speaker 1: happened on that campaign was that and it's so funny

643
00:35:18,280 --> 00:35:21,360
Speaker 1: because it came right after, right after the speaker job

644
00:35:21,400 --> 00:35:22,880
Speaker 1: where I was learning how to tweet.

645
00:35:23,040 --> 00:35:23,520
Speaker 2: Is that.

646
00:35:25,000 --> 00:35:28,600
Speaker 1: They had this, uh these consultants who believe it or not,

647
00:35:28,640 --> 00:35:32,120
Speaker 1: the linking projects during the beginning in like May April,

648
00:35:33,360 --> 00:35:35,359
Speaker 1: they like when a couple they just would go days

649
00:35:35,360 --> 00:35:37,719
Speaker 1: without tweeting, like they just did not tweet, and so

650
00:35:37,760 --> 00:35:39,839
Speaker 1: they were like, we need someone to tweet for us.

651
00:35:39,840 --> 00:35:40,840
Speaker 1: Can you do that Keith? And I was like, I

652
00:35:40,880 --> 00:35:43,280
Speaker 1: can do that for you. And so what I started

653
00:35:43,280 --> 00:35:45,040
Speaker 1: to do was just tweet with like a personality. It's

654
00:35:45,160 --> 00:35:47,759
Speaker 1: very similar to what you what you're doing on like

655
00:35:47,840 --> 00:35:52,000
Speaker 1: the newsom Press office thing, uh where instead of just

656
00:35:52,040 --> 00:35:57,400
Speaker 1: being like saying boring stuff, it was just like having

657
00:35:57,440 --> 00:36:01,080
Speaker 1: personality using memes. And then that that really started to

658
00:36:01,120 --> 00:36:01,839
Speaker 1: take off and.

659
00:36:01,800 --> 00:36:03,879
Speaker 2: You deal with pseudonym or you your own name? Would

660
00:36:03,880 --> 00:36:04,080
Speaker 2: you use?

661
00:36:04,200 --> 00:36:07,400
Speaker 3: No? We just like the Lincoln Link project and you

662
00:36:07,600 --> 00:36:09,200
Speaker 3: were a link a project for how long.

663
00:36:10,800 --> 00:36:14,279
Speaker 1: Until November of that year to remember that year at

664
00:36:14,280 --> 00:36:16,160
Speaker 1: twenty twenty and then I went in the Allsuff campaign

665
00:36:16,760 --> 00:36:19,880
Speaker 1: to do the what is it called when you have

666
00:36:19,960 --> 00:36:25,840
Speaker 1: to do the what because because there was too the

667
00:36:25,920 --> 00:36:29,439
Speaker 1: election was too close, so they had to recount. No,

668
00:36:29,520 --> 00:36:31,520
Speaker 1: they had to do like the thing, I forget what

669
00:36:31,520 --> 00:36:32,120
Speaker 1: it's called.

670
00:36:31,920 --> 00:36:33,719
Speaker 3: The oh the ballot harvesting.

671
00:36:33,880 --> 00:36:35,360
Speaker 1: Yeah, the ballot not harvesting.

672
00:36:35,400 --> 00:36:36,200
Speaker 3: But you're yeah, you.

673
00:36:36,239 --> 00:36:38,280
Speaker 1: Figure they had to steal that. They forgot to steal that.

674
00:36:38,120 --> 00:36:40,000
Speaker 3: Not harvest well, not harvesting. That was part of that

675
00:36:40,040 --> 00:36:43,560
Speaker 3: was pre election. But this is just basically the curation.

676
00:36:43,280 --> 00:36:47,959
Speaker 1: Of no, no, no, to forget what it's. No, it's it's

677
00:36:48,000 --> 00:36:50,480
Speaker 1: when the in Georgia, when the election is within a

678
00:36:50,480 --> 00:36:52,000
Speaker 1: certain percentage.

679
00:36:51,520 --> 00:36:53,080
Speaker 2: Point, automatic recount.

680
00:36:53,480 --> 00:36:54,760
Speaker 1: No, they do another election.

681
00:36:55,239 --> 00:36:56,640
Speaker 2: What are you talking about? The runoff?

682
00:36:56,800 --> 00:36:58,960
Speaker 1: Runoff, that's what it is. Run Okay, this Why did

683
00:36:59,000 --> 00:36:59,480
Speaker 1: I not know?

684
00:36:59,520 --> 00:37:00,880
Speaker 3: Why don't we starting to runoff?

685
00:37:01,239 --> 00:37:04,280
Speaker 1: He was like, what, So I worked on the runoff?

686
00:37:04,320 --> 00:37:05,240
Speaker 2: You worked on the runoff?

687
00:37:05,320 --> 00:37:08,000
Speaker 3: Yeah, okay, and so all this time so you're just

688
00:37:08,040 --> 00:37:09,200
Speaker 3: bouncing around.

689
00:37:11,560 --> 00:37:12,000
Speaker 2: Campaigns.

690
00:37:12,239 --> 00:37:15,760
Speaker 3: But it's you know, and just learning your craft, honing

691
00:37:16,520 --> 00:37:19,479
Speaker 3: those skills, sort of you know, getting better and better

692
00:37:19,520 --> 00:37:22,600
Speaker 3: all the time, willing to take risks. Sort of beginner's mind.

693
00:37:22,680 --> 00:37:23,600
Speaker 3: So you don't know what you don't know.

694
00:37:23,719 --> 00:37:27,799
Speaker 1: That's the thing that's beautiful. Beginner's mind. Yeah, that's that's

695
00:37:27,920 --> 00:37:28,319
Speaker 1: very true.

696
00:37:28,360 --> 00:37:31,399
Speaker 3: Beginner's mind, which is uh you know, I mean and

697
00:37:31,480 --> 00:37:32,640
Speaker 3: by the way, uh.

698
00:37:33,120 --> 00:37:34,959
Speaker 1: You know, you don't know how things are usually done.

699
00:37:35,080 --> 00:37:36,600
Speaker 2: You don't know, Yeah, they will.

700
00:37:36,480 --> 00:37:37,359
Speaker 1: Actually do it like this.

701
00:37:37,640 --> 00:37:40,520
Speaker 3: Why do you exactly know everything about that? And by

702
00:37:40,520 --> 00:37:42,600
Speaker 3: the way, that's important, it's I mean, we talk about

703
00:37:42,640 --> 00:37:45,160
Speaker 3: eraser money. You got to forget the things, you know,

704
00:37:45,200 --> 00:37:47,040
Speaker 3: because they get in the way of what you know,

705
00:37:47,080 --> 00:37:50,600
Speaker 3: what presents itself all these opportunities, and that's newness and freshness.

706
00:37:50,640 --> 00:37:52,520
Speaker 2: So this this, this perspective, you're.

707
00:37:52,400 --> 00:37:54,600
Speaker 3: Willing to try new things, increase the number of tries

708
00:37:54,600 --> 00:37:57,719
Speaker 3: in your life. You're sitting there, You've got a spiritual

709
00:37:57,719 --> 00:38:00,880
Speaker 3: connection sort of, the universe is gonna you present itself

710
00:38:01,080 --> 00:38:03,000
Speaker 3: and you're just going to take advantage based on your

711
00:38:03,000 --> 00:38:07,160
Speaker 3: instinct and your capacity and willingness to take risks and

712
00:38:07,200 --> 00:38:10,319
Speaker 3: try some new things. And is that when recently then

713
00:38:10,840 --> 00:38:14,040
Speaker 3: you stumbled upon this idea of starting your own YouTube channel?

714
00:38:14,320 --> 00:38:15,120
Speaker 2: I mean, which happened?

715
00:38:15,120 --> 00:38:15,279
Speaker 1: When?

716
00:38:15,320 --> 00:38:16,160
Speaker 2: When did you start this?

717
00:38:17,080 --> 00:38:18,759
Speaker 1: Eighteen months ago? A year and a half ago?

718
00:38:19,000 --> 00:38:22,440
Speaker 3: And the impetus was what what was the inspiration? What?

719
00:38:22,520 --> 00:38:23,160
Speaker 3: It was?

720
00:38:23,400 --> 00:38:26,440
Speaker 1: The point it was literally like I want a YouTube?

721
00:38:26,560 --> 00:38:27,759
Speaker 1: Should I start a YouTube channel?

722
00:38:27,800 --> 00:38:30,480
Speaker 3: It was that that was like, and you had a

723
00:38:30,520 --> 00:38:31,600
Speaker 3: camera and you just sat.

724
00:38:31,719 --> 00:38:33,040
Speaker 1: I didn't even have a camera. I just had an

725
00:38:33,080 --> 00:38:34,840
Speaker 1: iPhone to use your iPhone.

726
00:38:34,920 --> 00:38:37,719
Speaker 3: Yeah, and you just started putting out content. What was

727
00:38:37,800 --> 00:38:41,799
Speaker 3: political content? Just you know, angry at the universe content.

728
00:38:41,880 --> 00:38:44,280
Speaker 1: Yeah, it was political content. It was just I didn't

729
00:38:44,480 --> 00:38:49,080
Speaker 1: I did not like Instagram or TikTok doing vertical videos.

730
00:38:49,239 --> 00:38:50,840
Speaker 1: I think you had to be an insane person. You

731
00:38:50,840 --> 00:38:57,479
Speaker 1: get attention basically, and that's not me. You know, cars

732
00:38:57,480 --> 00:39:00,520
Speaker 1: are a lot of yelling to I think, get a

733
00:39:00,600 --> 00:39:05,279
Speaker 1: video to do well for for for politics, I believe it.

734
00:39:05,640 --> 00:39:09,640
Speaker 3: Uh so were you yelling a lot at the Lincoln Project?

735
00:39:09,680 --> 00:39:11,680
Speaker 3: I mean, is that how you're getting the attention back?

736
00:39:12,600 --> 00:39:15,839
Speaker 1: No? I think the thing that people mistake is that,

737
00:39:16,040 --> 00:39:18,560
Speaker 1: like I do, think there has to be an abrasiveness

738
00:39:19,600 --> 00:39:21,439
Speaker 1: to get things to travel on the Internet. I don't

739
00:39:21,440 --> 00:39:25,640
Speaker 1: think abrasiveness means mean necessarily. I just think there has

740
00:39:25,719 --> 00:39:28,799
Speaker 1: to be Uh, you have to be short and you

741
00:39:28,880 --> 00:39:34,960
Speaker 1: have to be interesting. Yeah, sharp, short and sharp. Yes,

742
00:39:35,320 --> 00:39:38,680
Speaker 1: you're three hours down to five minutes. Yeah, this ability

743
00:39:38,680 --> 00:39:41,560
Speaker 1: to curate look at you being an interviewer, that's very good.

744
00:39:41,640 --> 00:39:45,239
Speaker 3: Yes, what so so? Was that the idea to be

745
00:39:45,280 --> 00:39:47,480
Speaker 3: an interviewer, or the idea was just to go to camera.

746
00:39:47,600 --> 00:39:49,440
Speaker 1: No, I hate doing interviews. Do you like doing them?

747
00:39:49,600 --> 00:39:52,560
Speaker 2: I love doing it? Really, I'm fascinating with it. I see,

748
00:39:52,600 --> 00:39:53,799
Speaker 2: I learned a lot about.

749
00:39:53,560 --> 00:39:57,279
Speaker 1: You and I. They stressed me out. I mean, I

750
00:39:57,360 --> 00:39:58,680
Speaker 1: like doing this. This is nice.

751
00:39:58,800 --> 00:39:59,120
Speaker 2: You don't like?

752
00:39:59,200 --> 00:40:03,120
Speaker 1: Yeah, interview use interviewing people. I think to do it well,

753
00:40:03,160 --> 00:40:07,239
Speaker 1: like You're obviously very well researched, and it's nice. But

754
00:40:07,360 --> 00:40:10,040
Speaker 1: I find interviews can be very stressful, so I don't.

755
00:40:10,320 --> 00:40:13,440
Speaker 1: I also the audience, My audience doesn't really like them,

756
00:40:13,480 --> 00:40:14,359
Speaker 1: so I stopped doing them.

757
00:40:14,400 --> 00:40:15,800
Speaker 3: They just like hearing from you directly.

758
00:40:15,840 --> 00:40:17,600
Speaker 1: Yeah, which is very flattering.

759
00:40:17,320 --> 00:40:20,440
Speaker 3: And which is flattering. So was that the I mean,

760
00:40:20,880 --> 00:40:23,840
Speaker 3: so the intention talk about intentionality. You talked about a

761
00:40:23,840 --> 00:40:26,319
Speaker 3: moment ago, this notion of just you know, trying to

762
00:40:26,360 --> 00:40:30,120
Speaker 3: differentiate yourself, not screaming, not yelling, not trying to go

763
00:40:30,840 --> 00:40:34,239
Speaker 3: for sort of the crude viral video, but to what

764
00:40:34,400 --> 00:40:37,000
Speaker 3: to express? What? What was sort of the essence of

765
00:40:37,040 --> 00:40:39,560
Speaker 3: what you thought would differentiate yourself or did you even

766
00:40:39,640 --> 00:40:40,480
Speaker 3: think that far out?

767
00:40:40,800 --> 00:40:42,880
Speaker 1: I didn't think that far out. I didn't think that

768
00:40:42,920 --> 00:40:48,600
Speaker 1: far out. I just said to myself. I said, so

769
00:40:48,680 --> 00:40:51,319
Speaker 1: I didn't go to college, and one of the things

770
00:40:51,360 --> 00:40:54,919
Speaker 1: you learn about not going to college is that four

771
00:40:55,000 --> 00:40:58,919
Speaker 1: years passes whether you're at college, in college or not, right,

772
00:40:58,960 --> 00:41:01,440
Speaker 1: and then after the four years passed, you're like, well,

773
00:41:01,480 --> 00:41:04,680
Speaker 1: I could have just went to college. Now I couldn't

774
00:41:04,680 --> 00:41:08,280
Speaker 1: afford at the time. But there are moments where afterwards

775
00:41:08,280 --> 00:41:10,200
Speaker 1: you're like, well, I could have went when I was

776
00:41:10,239 --> 00:41:11,960
Speaker 1: twenty six, I could have went when I was twenty eight,

777
00:41:12,040 --> 00:41:13,920
Speaker 1: And then you're thinking like, well, you know that time

778
00:41:14,239 --> 00:41:17,520
Speaker 1: passes either way. So this was like my version of that,

779
00:41:17,600 --> 00:41:21,279
Speaker 1: where it was I said to myself, well, if I

780
00:41:21,360 --> 00:41:24,400
Speaker 1: start a YouTube channel today, I'd much rather have tried

781
00:41:24,440 --> 00:41:28,319
Speaker 1: it in two years. Maybe I I literally, this is

782
00:41:28,320 --> 00:41:30,359
Speaker 1: the number, Maybe I have forty thousand subscribers.

783
00:41:31,000 --> 00:41:31,680
Speaker 2: Was that a goal?

784
00:41:31,960 --> 00:41:33,520
Speaker 1: That was a number that was in my head. I

785
00:41:33,560 --> 00:41:35,799
Speaker 1: was like, that would be nice, forty thousand subscribers in

786
00:41:35,800 --> 00:41:42,080
Speaker 1: two years. But I did know that I would much

787
00:41:42,200 --> 00:41:44,440
Speaker 1: rather in two years because I'm going to be two

788
00:41:44,480 --> 00:41:48,160
Speaker 1: years older either way, God willing, I'd much rather have

789
00:41:48,239 --> 00:41:51,440
Speaker 1: tried than not, because I know what it feels like

790
00:41:51,480 --> 00:41:53,160
Speaker 1: to know that time has passed and you didn't do

791
00:41:53,200 --> 00:41:55,880
Speaker 1: the thing that you could have done nice. So I

792
00:41:56,200 --> 00:41:58,359
Speaker 1: so that's why that's that's one of the reasons why

793
00:41:58,360 --> 00:42:01,760
Speaker 1: I started it when I did, because I'd rather try

794
00:42:01,800 --> 00:42:06,359
Speaker 1: it and have tried it than never have done it,

795
00:42:06,440 --> 00:42:07,839
Speaker 1: even though does that make sense?

796
00:42:07,960 --> 00:42:10,040
Speaker 3: I mean, I remember Lucille Ball on her deathbed said

797
00:42:10,080 --> 00:42:13,719
Speaker 3: I don't regret anything I ever did. I regret only

798
00:42:13,760 --> 00:42:17,239
Speaker 3: the things I didn't do. Yes, yes, And I mean

799
00:42:17,280 --> 00:42:19,200
Speaker 3: it's so I think there's so much power in that,

800
00:42:19,280 --> 00:42:21,520
Speaker 3: this notion that you miss one hundred percent of the

801
00:42:21,560 --> 00:42:24,279
Speaker 3: shots you don't take. Yes, and the answer is no

802
00:42:24,520 --> 00:42:27,759
Speaker 3: unless you ask that fundamental notion. And so I love

803
00:42:27,840 --> 00:42:30,960
Speaker 3: when you talk about a spiritual connection just to see things.

804
00:42:31,040 --> 00:42:33,160
Speaker 1: Also, yes, yes and no.

805
00:42:33,360 --> 00:42:33,840
Speaker 2: Is it Yes?

806
00:42:34,200 --> 00:42:35,839
Speaker 3: We can get to that too in terms of just

807
00:42:35,920 --> 00:42:38,319
Speaker 3: your time and schedule and what you value. But do

808
00:42:38,320 --> 00:42:40,640
Speaker 3: you remember the time, I mean, when you did that

809
00:42:40,680 --> 00:42:43,120
Speaker 3: first video and you press send? I mean, what was it?

810
00:42:43,160 --> 00:42:45,359
Speaker 3: Do you remember what you talked about? What was how

811
00:42:45,400 --> 00:42:47,520
Speaker 3: long it was? What was it were you? Did you

812
00:42:47,560 --> 00:42:51,719
Speaker 3: get five followers? It was your friends, your family? How

813
00:42:51,719 --> 00:42:55,120
Speaker 3: did that first review your own self reflection of that

814
00:42:55,160 --> 00:42:55,720
Speaker 3: first video?

815
00:42:56,280 --> 00:42:59,400
Speaker 1: There was no editing. I was talking direct to the camera.

816
00:43:00,680 --> 00:43:02,520
Speaker 1: And it was. I mean, it's one of those videos

817
00:43:02,520 --> 00:43:05,440
Speaker 1: where like I'm it was like, I'm talking about doing

818
00:43:05,480 --> 00:43:07,600
Speaker 1: the thing that I'm doing. It's not very interesting. I'm

819
00:43:07,600 --> 00:43:10,000
Speaker 1: starting YouTube channel, you know, it's not the most interesting.

820
00:43:10,080 --> 00:43:13,040
Speaker 3: Did you say I'm starting YouTube to talk about Trump

821
00:43:13,080 --> 00:43:13,719
Speaker 3: and politicals?

822
00:43:13,760 --> 00:43:16,360
Speaker 1: Well, I actually said, I don't really want to do

823
00:43:16,440 --> 00:43:18,560
Speaker 1: breaking news. I don't want to talk about the news.

824
00:43:18,600 --> 00:43:20,520
Speaker 1: I don't want to do everything else everyone else is doing.

825
00:43:20,520 --> 00:43:24,080
Speaker 1: Cut to the fact that that's what I'm doing. So again,

826
00:43:25,840 --> 00:43:29,920
Speaker 1: but I knew that I wanted, I want I felt

827
00:43:29,960 --> 00:43:33,400
Speaker 1: like there was something there. What shifted was when I

828
00:43:33,400 --> 00:43:35,520
Speaker 1: started to because I would do one a week, one

829
00:43:35,560 --> 00:43:37,920
Speaker 1: a week, and that's when it shifted. When I started,

830
00:43:37,960 --> 00:43:42,000
Speaker 1: I committed to doing one a day in July July

831
00:43:42,239 --> 00:43:44,240
Speaker 1: last year, July of twenty four.

832
00:43:44,160 --> 00:43:48,319
Speaker 3: Twenty four, twenty four, Yeah, and that one a day,

833
00:43:48,640 --> 00:43:49,719
Speaker 3: five days a week.

834
00:43:49,680 --> 00:43:52,480
Speaker 1: One a day, one a day every day for a

835
00:43:52,600 --> 00:43:53,560
Speaker 1: moleven days a week.

836
00:43:53,719 --> 00:43:54,000
Speaker 2: Yeah.

837
00:43:55,080 --> 00:43:58,200
Speaker 1: And then that went from zero subscribers to one hundred

838
00:43:58,200 --> 00:43:59,439
Speaker 1: thousand in that month.

839
00:43:59,560 --> 00:44:02,680
Speaker 3: So while exceeding your forty thousand non goal goal, since

840
00:44:02,719 --> 00:44:06,799
Speaker 3: we don't establish, forgive me even that idea, even though

841
00:44:06,840 --> 00:44:09,279
Speaker 3: you did so you're breaking your own rules. I just

842
00:44:09,280 --> 00:44:10,200
Speaker 3: want to established.

843
00:44:10,400 --> 00:44:12,560
Speaker 1: I would know it was like it nice. It wasn't

844
00:44:12,560 --> 00:44:14,000
Speaker 1: like nice.

845
00:44:13,840 --> 00:44:15,440
Speaker 2: But one hundred thousand was significant.

846
00:44:15,440 --> 00:44:19,320
Speaker 3: But it I mean you had I remember reading a

847
00:44:19,320 --> 00:44:22,759
Speaker 3: little bit about you the one month process where you

848
00:44:22,760 --> 00:44:24,160
Speaker 3: were able to do that and just I mean it

849
00:44:24,200 --> 00:44:26,800
Speaker 3: was like in weeks was it during the bien? I

850
00:44:26,840 --> 00:44:29,200
Speaker 3: mean you really start to see your numbers grow. I

851
00:44:29,200 --> 00:44:30,880
Speaker 3: mean you got over a million plus, you're one of

852
00:44:30,920 --> 00:44:33,240
Speaker 3: the top, and I think for people that just established,

853
00:44:33,280 --> 00:44:36,560
Speaker 3: we could establish an offset, but you out of nowhere,

854
00:44:36,640 --> 00:44:38,360
Speaker 3: just the last couple of years, hardly out of nowhere.

855
00:44:38,400 --> 00:44:40,840
Speaker 3: We've established all the hard work and grind and the

856
00:44:40,840 --> 00:44:43,279
Speaker 3: work you've been doing for years and years. But now

857
00:44:43,280 --> 00:44:47,680
Speaker 3: you're one of the top ten YouTube podcasters and just

858
00:44:47,719 --> 00:44:51,720
Speaker 3: sort of blown through in a matter of many months,

859
00:44:51,760 --> 00:44:56,439
Speaker 3: but not that many, not that many and have one plus.

860
00:44:56,080 --> 00:44:57,400
Speaker 2: Million what one point.

861
00:44:57,239 --> 00:45:00,000
Speaker 3: One million subscribe?

862
00:45:00,400 --> 00:45:01,480
Speaker 2: But do you remember what I mean?

863
00:45:01,760 --> 00:45:04,040
Speaker 3: Do you remember what really got you from you know,

864
00:45:04,280 --> 00:45:08,640
Speaker 3: those first fifty thousand to five hundred thousand. Was there

865
00:45:08,640 --> 00:45:12,240
Speaker 3: sort of a moment, was there an issue, a crisis?

866
00:45:12,360 --> 00:45:15,719
Speaker 3: Was there consciousness? Was there sort of an back to

867
00:45:15,760 --> 00:45:18,359
Speaker 3: your own intentionality? Was there a voice you found in

868
00:45:18,400 --> 00:45:21,120
Speaker 3: yourself that all of a sudden came out and really

869
00:45:21,120 --> 00:45:23,680
Speaker 3: resonated with the audience. Was it one thing or was

870
00:45:23,680 --> 00:45:25,240
Speaker 3: it many things? Or was just the stacking?

871
00:45:25,640 --> 00:45:29,480
Speaker 1: I think it's a stacking. My I remember my first

872
00:45:30,160 --> 00:45:33,160
Speaker 1: my first video that went viral. Then I got twenty

873
00:45:33,239 --> 00:45:35,200
Speaker 1: thousand views, and I was like, oh my god, I'm

874
00:45:35,200 --> 00:45:41,520
Speaker 1: a genius. I figured God figured this out. Wash was

875
00:45:41,680 --> 00:45:47,160
Speaker 1: when I connected the truth Socials stock price to Donald

876
00:45:47,200 --> 00:45:54,480
Speaker 1: Trump's electability. But this is so like what I tried doing?

877
00:45:54,840 --> 00:45:57,759
Speaker 1: Was I tried not? So basically I was like I

878
00:45:57,800 --> 00:46:01,000
Speaker 1: have this chart and I just was leading people through

879
00:46:01,040 --> 00:46:03,040
Speaker 1: the chart without telling them what it is, you know,

880
00:46:03,120 --> 00:46:06,200
Speaker 1: and so YouTube is a lot about watch time, and

881
00:46:06,239 --> 00:46:08,040
Speaker 1: so I was just trying to see if I could

882
00:46:08,120 --> 00:46:11,439
Speaker 1: try to like get people to hang on as I

883
00:46:11,520 --> 00:46:14,040
Speaker 1: was telling them like what this chart was doing, and

884
00:46:14,080 --> 00:46:18,160
Speaker 1: I tied it to events that you know, Trump getting

885
00:46:19,840 --> 00:46:22,920
Speaker 1: you know, getting charged with there, you know, all this stuff.

886
00:46:23,800 --> 00:46:25,480
Speaker 1: And then at the end I revealed that it was

887
00:46:26,120 --> 00:46:30,719
Speaker 1: the truth social stock. So so that was like that

888
00:46:31,120 --> 00:46:33,160
Speaker 1: again like all these like little things where you're like

889
00:46:33,320 --> 00:46:40,960
Speaker 1: learning the art of of of the platform. So so

890
00:46:41,040 --> 00:46:44,200
Speaker 1: that's that's one that that I remember very well. But

891
00:46:44,320 --> 00:46:48,320
Speaker 1: I actually think it's one of those things where over time,

892
00:46:49,800 --> 00:46:52,200
Speaker 1: you know, now you know, now I can I just

893
00:46:52,280 --> 00:46:55,359
Speaker 1: do this stuff very easily. But it's it's like an

894
00:46:55,400 --> 00:46:58,279
Speaker 1: overtime sort of thing where you just like, I think

895
00:46:58,320 --> 00:47:05,279
Speaker 1: the relentlessness, yeah, and and the repetition, and I just

896
00:47:05,360 --> 00:47:09,040
Speaker 1: want I just want to constantly get better. And I

897
00:47:09,480 --> 00:47:12,480
Speaker 1: wanted to deliver value to the people who watch. I

898
00:47:12,480 --> 00:47:14,759
Speaker 1: don't oh, I feel like sometimes I miss the mark,

899
00:47:15,560 --> 00:47:19,440
Speaker 1: but I think I think having those intentions about just

900
00:47:19,600 --> 00:47:25,319
Speaker 1: wanting to improve over time his I just I mean,

901
00:47:25,520 --> 00:47:27,560
Speaker 1: do anything long enough, you get better at it. Maybe

902
00:47:27,600 --> 00:47:30,359
Speaker 1: I don't know that's my experience, maybe not for someone else,

903
00:47:30,400 --> 00:47:33,600
Speaker 1: but do it long enough. And but it's just one

904
00:47:33,600 --> 00:47:36,600
Speaker 1: of those things slowly over time. You know, you had graphics,

905
00:47:36,760 --> 00:47:39,799
Speaker 1: you had a logo, but this it's just it's just

906
00:47:39,800 --> 00:47:44,120
Speaker 1: like over time, it just just things stack, you know.

907
00:47:44,160 --> 00:47:46,520
Speaker 1: It's just like I feel like it's probably becoming governor.

908
00:47:47,280 --> 00:47:51,640
Speaker 1: Like it's like you can't run for governor when you're

909
00:47:51,719 --> 00:47:54,960
Speaker 1: twenty three, yep, right, I mean, I mean I guess

910
00:47:54,960 --> 00:47:56,040
Speaker 1: I guess you could.

911
00:47:56,200 --> 00:47:59,560
Speaker 3: I was probably I was. I was mayor as relatively

912
00:47:59,560 --> 00:48:01,880
Speaker 3: young as twenty three, but it's in my my my

913
00:48:02,000 --> 00:48:04,279
Speaker 3: mid thirties, which felt young at the time. Yeah. No,

914
00:48:04,360 --> 00:48:06,919
Speaker 3: it's about increasing the number of tries. It's about trying

915
00:48:06,960 --> 00:48:10,080
Speaker 3: new things, about iterating, but it's also about reflecting. I mean,

916
00:48:10,120 --> 00:48:12,480
Speaker 3: if you're gonna if you're gonna grow, you've got to

917
00:48:12,480 --> 00:48:15,520
Speaker 3: be socially aware. You've got to be emotionally intelligent. You've

918
00:48:15,520 --> 00:48:17,680
Speaker 3: got to be able to figure out what you got right,

919
00:48:17,719 --> 00:48:19,279
Speaker 3: what you got wrong. You got to be willing to

920
00:48:19,320 --> 00:48:20,919
Speaker 3: be self critical. You got to be willing to listen

921
00:48:20,960 --> 00:48:23,400
Speaker 3: to people that disagree with you and not be stuck in.

922
00:48:23,400 --> 00:48:24,319
Speaker 2: Your own bubble lane.

923
00:48:24,440 --> 00:48:26,040
Speaker 3: And I think that was one of the things my

924
00:48:26,160 --> 00:48:28,360
Speaker 3: understanding of you is you really went out and you

925
00:48:28,480 --> 00:48:31,520
Speaker 3: started to study what minus touch is doing and what

926
00:48:31,640 --> 00:48:34,200
Speaker 3: David and others were doing out and you know, sort

927
00:48:34,200 --> 00:48:38,160
Speaker 3: of success leaves clues this power of emulation, but bringing

928
00:48:38,160 --> 00:48:41,319
Speaker 3: it into your own voice and making it your own,

929
00:48:41,520 --> 00:48:42,480
Speaker 3: unique and authentic.

930
00:48:42,800 --> 00:48:44,520
Speaker 1: That's what I tell a lot of creators is like,

931
00:48:44,800 --> 00:48:47,360
Speaker 1: don't you don't have to like reinvent this thing? You

932
00:48:47,400 --> 00:48:51,080
Speaker 1: have to reinvent it, Like like how it's done is

933
00:48:51,080 --> 00:48:55,000
Speaker 1: how it's done. What differentiation can be and should be

934
00:48:55,040 --> 00:48:58,440
Speaker 1: as you like, how are you are you? It's you

935
00:48:58,600 --> 00:49:01,839
Speaker 1: being in it that makes a different ideally, and if

936
00:49:01,880 --> 00:49:05,000
Speaker 1: you being in it doesn't make it different, then that's

937
00:49:05,040 --> 00:49:11,520
Speaker 1: something to look at, you know, but certainly that's I mean,

938
00:49:11,560 --> 00:49:14,120
Speaker 1: I have to just compare it to to what you

939
00:49:14,160 --> 00:49:21,560
Speaker 1: do with politics, Like people want someone that is extremely themselves.

940
00:49:22,960 --> 00:49:26,400
Speaker 1: Did you watch Oprah? Have you ever watched Oprah? Okay,

941
00:49:26,880 --> 00:49:31,040
Speaker 1: I remember this. I was Oprah raised me by the

942
00:49:31,080 --> 00:49:36,399
Speaker 1: way Oprah raised me, and I yea literally a gay

943
00:49:36,440 --> 00:49:40,440
Speaker 1: boy outside of Detroit. She raised me. But I remember

944
00:49:42,040 --> 00:49:45,800
Speaker 1: she had a story where when she first got into news,

945
00:49:47,280 --> 00:49:50,200
Speaker 1: she was like, how would Barbara Walters do this? And

946
00:49:50,239 --> 00:49:52,920
Speaker 1: I think it's a trap people fall into where they

947
00:49:52,920 --> 00:49:54,920
Speaker 1: say to themselves, all right, how does the person who's

948
00:49:54,960 --> 00:49:56,400
Speaker 1: best at this to this, I'm gonna do it just

949
00:49:56,440 --> 00:49:58,960
Speaker 1: like them? And I think that's that's a good way

950
00:49:58,960 --> 00:50:02,200
Speaker 1: to start. But then you're just you're always going to

951
00:50:02,239 --> 00:50:04,360
Speaker 1: be like the knockoff.

952
00:50:04,640 --> 00:50:04,879
Speaker 2: Yep.

953
00:50:05,880 --> 00:50:09,319
Speaker 1: Really figuring out how do I bring myself into this

954
00:50:10,280 --> 00:50:11,120
Speaker 1: is the game changer.

955
00:50:11,600 --> 00:50:13,720
Speaker 3: I love that I tell kids all the time and said,

956
00:50:13,800 --> 00:50:17,120
Speaker 3: learn from don't follow others. Yes, your expressions unique, No,

957
00:50:17,120 --> 00:50:20,560
Speaker 3: one else has it. And this notion of authenticity is

958
00:50:20,560 --> 00:50:23,680
Speaker 3: so important because everybody, especially with everyone puts a mask

959
00:50:23,760 --> 00:50:26,879
Speaker 3: on and sometimes their face grows into it to become

960
00:50:26,920 --> 00:50:30,120
Speaker 3: someone they're not, which is to me the greatest indictment.

961
00:50:30,960 --> 00:50:31,799
Speaker 2: You see that on.

962
00:50:32,040 --> 00:50:35,000
Speaker 3: Frankly and Fox News and others, where just people become

963
00:50:35,320 --> 00:50:38,239
Speaker 3: you know, it's people I've used to respect, and all

964
00:50:38,239 --> 00:50:41,239
Speaker 3: of a sudden two three years as being a part

965
00:50:41,280 --> 00:50:43,800
Speaker 3: time pundit, on all of a sudden, they become something

966
00:50:43,840 --> 00:50:47,400
Speaker 3: I don't even recognize at all. But otherwise they rust

967
00:50:47,400 --> 00:50:50,040
Speaker 3: out because they just they lack that authenticity, They lack

968
00:50:50,080 --> 00:50:53,400
Speaker 3: that differentiation, which I completely appreciate. So what just in

969
00:50:53,480 --> 00:50:57,239
Speaker 3: terms of your own communication and how you've differentiated yourself

970
00:50:58,040 --> 00:51:00,880
Speaker 3: and how you've added, as you say, epics and you

971
00:51:01,000 --> 00:51:03,680
Speaker 3: started new things, the logos and everything else. What are

972
00:51:03,680 --> 00:51:06,160
Speaker 3: the big lessons you've learned in terms of just communication

973
00:51:06,640 --> 00:51:12,520
Speaker 3: in this environment that is essential besides being just purely authentic.

974
00:51:12,560 --> 00:51:16,640
Speaker 3: You talked about giving value a moment ago to your audience,

975
00:51:16,640 --> 00:51:20,960
Speaker 3: which I love is value. Time is value, Insight is value,

976
00:51:21,040 --> 00:51:22,520
Speaker 3: respect is value.

977
00:51:22,560 --> 00:51:22,960
Speaker 2: Trust.

978
00:51:23,560 --> 00:51:26,760
Speaker 1: How do you define that value? Yes, all the above,

979
00:51:26,880 --> 00:51:30,000
Speaker 1: all of it, all of it. I can give them

980
00:51:30,040 --> 00:51:34,279
Speaker 1: insight because I've done this work. Not to knock other

981
00:51:34,320 --> 00:51:37,040
Speaker 1: people who do what I do something in the same space,

982
00:51:37,080 --> 00:51:40,560
Speaker 1: but I just have a different perspective because I've worked

983
00:51:40,560 --> 00:51:42,880
Speaker 1: in campaigns. I know what it means to try to

984
00:51:42,880 --> 00:51:45,600
Speaker 1: get someone elected. I know what it means to lose,

985
00:51:45,600 --> 00:51:52,160
Speaker 1: and know what it means to win. But I think

986
00:51:52,280 --> 00:51:56,359
Speaker 1: respecting the audience is something that I is. I take

987
00:51:56,640 --> 00:52:00,439
Speaker 1: very seriously. I take very seriously, and I think part

988
00:52:00,480 --> 00:52:02,400
Speaker 1: of what I do too is I can be a

989
00:52:02,440 --> 00:52:06,000
Speaker 1: mirror for people's feelings. There's a lot of people. I

990
00:52:06,000 --> 00:52:08,080
Speaker 1: think people are more isolated than they have been in

991
00:52:08,080 --> 00:52:12,080
Speaker 1: the past, and I think it's meaning at least from

992
00:52:12,120 --> 00:52:13,920
Speaker 1: the comments I ever see, which by the way I

993
00:52:13,960 --> 00:52:19,560
Speaker 1: read a lot of them. People people appreciate that I

994
00:52:19,600 --> 00:52:24,760
Speaker 1: can be expressive, whether I'm mad, I I cry, laugh,

995
00:52:27,320 --> 00:52:29,560
Speaker 1: you know, letting people know that how they're feeling is

996
00:52:29,560 --> 00:52:34,640
Speaker 1: like not insane. But but I think I have a

997
00:52:34,719 --> 00:52:38,160
Speaker 1: deep respect And it's weird. It's a weird thing to

998
00:52:38,239 --> 00:52:42,560
Speaker 1: have a relationship with this idea with like an audience.

999
00:52:43,239 --> 00:52:45,120
Speaker 1: But that's what I really think it is, is I

1000
00:52:45,160 --> 00:52:47,920
Speaker 1: have a I have a I have a deep connection.

1001
00:52:49,440 --> 00:52:52,240
Speaker 1: I imagine you feel the same way about having a constituency,

1002
00:52:52,440 --> 00:52:56,560
Speaker 1: you know, California, and you represent a lot of people

1003
00:52:57,160 --> 00:52:59,000
Speaker 1: and you have to look out for them, you have

1004
00:52:59,000 --> 00:53:02,359
Speaker 1: to lead. And it's just it's no different than than

1005
00:53:02,400 --> 00:53:07,000
Speaker 1: what I do where I have a constituency. I might

1006
00:53:07,560 --> 00:53:10,520
Speaker 1: it says one point one million subscribers. Really, that's a

1007
00:53:10,760 --> 00:53:15,279
Speaker 1: that's a lagging indicator around given any given month, nine

1008
00:53:15,320 --> 00:53:19,040
Speaker 1: to nine, nine to ten million people watch me every month. Amazing,

1009
00:53:19,800 --> 00:53:25,520
Speaker 1: And so I have, uh, I have a deep humility

1010
00:53:25,560 --> 00:53:27,959
Speaker 1: around that, and I also have a deep I feel

1011
00:53:27,960 --> 00:53:37,160
Speaker 1: a deep responsibility for for making sure the audience gets

1012
00:53:38,000 --> 00:53:38,800
Speaker 1: what they need.

1013
00:53:39,600 --> 00:53:42,239
Speaker 3: And you focus. Again, you said it, and I thought

1014
00:53:42,239 --> 00:53:44,920
Speaker 3: it interesting. I want to go back to it. This

1015
00:53:45,000 --> 00:53:48,520
Speaker 3: notion of consistency, constancy, this notion of just you know,

1016
00:53:48,960 --> 00:53:50,480
Speaker 3: you know that they can count on you, You're going

1017
00:53:50,520 --> 00:53:53,960
Speaker 3: to constantly you know, we talk about iteration, et cetera,

1018
00:53:54,160 --> 00:53:57,880
Speaker 3: versus just going viral, just you know, trying to just

1019
00:53:58,000 --> 00:54:01,799
Speaker 3: full throttle to get to fly around the world one off,

1020
00:54:01,840 --> 00:54:05,920
Speaker 3: one and done. This notion of a sustainable mindset versus

1021
00:54:06,040 --> 00:54:09,960
Speaker 3: perhaps situational in terms of how you do content, is

1022
00:54:10,040 --> 00:54:12,800
Speaker 3: that is that what you think as a differentiator as well.

1023
00:54:13,400 --> 00:54:19,000
Speaker 1: It's starting to be one. So I for those who

1024
00:54:19,000 --> 00:54:23,960
Speaker 1: don't know YouTube, the title and the thumbnail are so important,

1025
00:54:24,360 --> 00:54:27,799
Speaker 1: and you know is as a content creator yourself, it's

1026
00:54:29,000 --> 00:54:33,680
Speaker 1: how you package content can deeply affect how it gets

1027
00:54:33,719 --> 00:54:36,520
Speaker 1: seen and how it if it is seen at all.

1028
00:54:36,880 --> 00:54:40,960
Speaker 1: But something that I'm trying to do now this is

1029
00:54:41,040 --> 00:54:44,280
Speaker 1: I actually wrote a piece on this, and I actually

1030
00:54:44,320 --> 00:54:47,120
Speaker 1: I did a video about how again it's respect for

1031
00:54:47,200 --> 00:54:57,160
Speaker 1: the audience, and I think liberal YouTube suffers from a

1032
00:54:57,200 --> 00:55:01,680
Speaker 1: branding problem because if you look at content on the right,

1033
00:55:02,680 --> 00:55:08,880
Speaker 1: if you look at Candae Owans's content, tempoole Ben Shapiro,

1034
00:55:10,719 --> 00:55:18,200
Speaker 1: name any name, Tucker, the way it's packaged is very approachable,

1035
00:55:19,680 --> 00:55:22,879
Speaker 1: and it's content that you wouldn't be embarrassed to share.

1036
00:55:26,520 --> 00:55:31,040
Speaker 1: Content on left. I don't know how this happened is

1037
00:55:31,200 --> 00:55:37,560
Speaker 1: packaged pretty insanely. It's insane, and I get it because

1038
00:55:37,760 --> 00:55:42,960
Speaker 1: we are in an attention economy. But I guess two

1039
00:55:42,960 --> 00:55:49,160
Speaker 1: months ago, I again, I had an idea that it's

1040
00:55:49,200 --> 00:55:51,719
Speaker 1: not even idea my audience a lot because I was

1041
00:55:51,760 --> 00:55:56,480
Speaker 1: doing insane titles and thumbnails insane like I'm not even

1042
00:55:56,640 --> 00:55:58,880
Speaker 1: gonna give an example, but just insane I was embarrassed

1043
00:55:58,920 --> 00:55:59,640
Speaker 1: by it, but it worked.

1044
00:56:00,120 --> 00:56:01,120
Speaker 2: Know, you have to give no.

1045
00:56:01,160 --> 00:56:03,279
Speaker 1: I actually don't even have a good example. It's just

1046
00:56:03,360 --> 00:56:06,360
Speaker 1: like it's just like it's it's it's like White House

1047
00:56:06,400 --> 00:56:11,399
Speaker 1: panics or like Trump, you know, Trump panics or Trump.

1048
00:56:11,120 --> 00:56:14,080
Speaker 3: Suffers immediately click bait.

1049
00:56:14,120 --> 00:56:19,239
Speaker 1: Yeah, yeah, yeah, Trump panicking. No, so but people clicking yeah,

1050
00:56:19,320 --> 00:56:22,360
Speaker 1: and so people. My The thing I told myself was like,

1051
00:56:22,480 --> 00:56:25,920
Speaker 1: as long as people are clicking in and I'm giving, like,

1052
00:56:25,960 --> 00:56:28,919
Speaker 1: I don't think the content is not insane itself, it's

1053
00:56:29,000 --> 00:56:29,800
Speaker 1: just the packaging.

1054
00:56:29,880 --> 00:56:32,440
Speaker 3: Is this is like the media the headlines in the article. Yeah,

1055
00:56:32,480 --> 00:56:35,600
Speaker 3: it's completely different. Yes, a lot of people, Yeah that's

1056
00:56:35,600 --> 00:56:36,080
Speaker 3: the problem.

1057
00:56:36,160 --> 00:56:40,200
Speaker 1: Yes. So so my my audience would very often be

1058
00:56:40,239 --> 00:56:42,879
Speaker 1: like you know, on the on the really bad clickbait ones,

1059
00:56:42,920 --> 00:56:44,480
Speaker 1: they'd be like, Keith, you don't have to do this,

1060
00:56:44,800 --> 00:56:47,279
Speaker 1: you don't have to do it. You don't like like

1061
00:56:47,520 --> 00:56:51,920
Speaker 1: we're going to watch either way. So I was like, okay,

1062
00:56:52,560 --> 00:56:54,719
Speaker 1: all right. In December, which is the worst time ever

1063
00:56:54,800 --> 00:56:59,040
Speaker 1: to change something, was for what I understand, I decided

1064
00:56:59,080 --> 00:57:01,399
Speaker 1: to try to do things differently. Now I'm still trying

1065
00:57:01,440 --> 00:57:05,960
Speaker 1: to find the balance of like titling and thumbnails I

1066
00:57:05,960 --> 00:57:08,479
Speaker 1: think if you look at my page, it's uh, there's

1067
00:57:08,640 --> 00:57:12,560
Speaker 1: there's a great uh, there's just like I really am

1068
00:57:12,640 --> 00:57:16,440
Speaker 1: just in in a in like let's find out mode.

1069
00:57:16,680 --> 00:57:19,320
Speaker 1: But but I was like, all right, I'm gonna trust

1070
00:57:19,320 --> 00:57:21,840
Speaker 1: the audience. I'm gonna trust that they're gonna be there,

1071
00:57:21,880 --> 00:57:27,040
Speaker 1: and even if views dip momentarily, I think I'm actually

1072
00:57:27,040 --> 00:57:31,520
Speaker 1: making a long term investment and credibility and again respect

1073
00:57:31,600 --> 00:57:34,840
Speaker 1: for the audience. And I was like, you know what,

1074
00:57:34,840 --> 00:57:39,200
Speaker 1: I'm just gonna trust the fact that I'm making something

1075
00:57:39,680 --> 00:57:43,320
Speaker 1: valuable for people. And there were will they will Now

1076
00:57:43,760 --> 00:57:48,200
Speaker 1: views have dipped slightly, but I actually think it's worth

1077
00:57:48,240 --> 00:57:51,320
Speaker 1: it because I want someone to be able to share

1078
00:57:51,520 --> 00:57:55,920
Speaker 1: my video to someone that might not even be politically engaged.

1079
00:57:56,000 --> 00:57:57,680
Speaker 1: But I do think the way it was packaged before

1080
00:57:57,720 --> 00:58:00,360
Speaker 1: it was very limiting, and though maybe the people who

1081
00:58:00,400 --> 00:58:03,920
Speaker 1: are on YouTube would be interested in clicking, who are

1082
00:58:03,960 --> 00:58:08,800
Speaker 1: already in this niche, it might have an adverse effect

1083
00:58:08,880 --> 00:58:11,840
Speaker 1: in getting people to actually want to watch it if

1084
00:58:11,840 --> 00:58:14,919
Speaker 1: it's something anyone would want to share. And I got

1085
00:58:14,920 --> 00:58:18,760
Speaker 1: to say too that my audience has gotten about thirty

1086
00:58:18,800 --> 00:58:22,080
Speaker 1: percent younger since I made the switch, which is something

1087
00:58:22,160 --> 00:58:25,760
Speaker 1: I was not anticipating, and my audience dipped about four

1088
00:58:25,800 --> 00:58:28,760
Speaker 1: million when I twitched over, and it's right back up

1089
00:58:28,800 --> 00:58:29,960
Speaker 1: to where it used to be. But now I'm a

1090
00:58:30,040 --> 00:58:34,800
Speaker 1: younger audience who also because I brought them in on this,

1091
00:58:34,840 --> 00:58:38,000
Speaker 1: because again like this is a relationship. So I told him,

1092
00:58:38,040 --> 00:58:41,080
Speaker 1: I said, hey, I'm trying this thing. Let's you guys

1093
00:58:41,080 --> 00:58:45,320
Speaker 1: said it. I'm trying it right. And now they actually

1094
00:58:45,560 --> 00:58:50,280
Speaker 1: they they they appreciate that I have listened to them

1095
00:58:50,920 --> 00:58:52,520
Speaker 1: and that we're you know, and again like I'm not

1096
00:58:52,560 --> 00:58:53,960
Speaker 1: going to get it right every time. I still need

1097
00:58:54,040 --> 00:58:56,200
Speaker 1: people to click. But I think there's probably I'm trying

1098
00:58:56,200 --> 00:58:58,120
Speaker 1: to figure out the way to do it where it's

1099
00:58:58,240 --> 00:59:04,200
Speaker 1: not it's not disrespectful to them, and it's also not

1100
00:59:04,720 --> 00:59:10,040
Speaker 1: like making me and like left leaning politics looking sing.

1101
00:59:10,720 --> 00:59:14,960
Speaker 3: It's interesting you you opened up with Cannice Owen mentioning

1102
00:59:14,960 --> 00:59:18,600
Speaker 3: Ben and we had on a week ago on our podcast,

1103
00:59:19,320 --> 00:59:21,520
Speaker 3: which I thought was I mean, I enjoyed it. I

1104
00:59:21,520 --> 00:59:24,600
Speaker 3: mean I enjoyed spending time with him and enjoyed the

1105
00:59:24,640 --> 00:59:27,680
Speaker 3: civil conversation. You know, this was not We're not I'm

1106
00:59:27,720 --> 00:59:30,760
Speaker 3: not trying to compete with Cable and getting the screaming

1107
00:59:30,800 --> 00:59:34,000
Speaker 3: matches et cetera, and that that was the all point

1108
00:59:34,000 --> 00:59:36,960
Speaker 3: of this podcast. I appreciate and by the way, and

1109
00:59:36,960 --> 00:59:39,600
Speaker 3: I appreciate you saying that because not everyone appreciates having

1110
00:59:39,640 --> 00:59:41,520
Speaker 3: folks like that on like like we.

1111
00:59:41,320 --> 00:59:46,520
Speaker 1: Well, we have to, we have to. My mom is

1112
00:59:47,200 --> 00:59:50,120
Speaker 1: the complete opposite than me. Trump would love if I

1113
00:59:50,160 --> 00:59:54,760
Speaker 1: stopped talking to her. You would love that, because that

1114
00:59:54,800 --> 00:59:57,720
Speaker 1: would mean that we're more easily, more divided, the more

1115
00:59:57,760 --> 01:00:02,480
Speaker 1: easy to conquer, so we have to have conversations. What

1116
01:00:02,520 --> 01:00:07,000
Speaker 1: I loved about that conversation was that it really showed

1117
01:00:07,040 --> 01:00:11,000
Speaker 1: that you're like in like the Minutia, it's just slight differences. Now,

1118
01:00:11,000 --> 01:00:15,040
Speaker 1: Ben Shapiro is a normal, normal conservative. I think he

1119
01:00:15,360 --> 01:00:17,160
Speaker 1: has to. He has like a needle, he has a

1120
01:00:17,200 --> 01:00:20,000
Speaker 1: threat and like trying to appeal to insane people. But

1121
01:00:20,080 --> 01:00:26,560
Speaker 1: I think like he's more gettable than and like Laura Lumer.

1122
01:00:27,440 --> 01:00:27,680
Speaker 1: You know.

1123
01:00:27,960 --> 01:00:31,200
Speaker 3: Yeah, for full disclosure, we were talking about her. I

1124
01:00:31,200 --> 01:00:35,520
Speaker 3: don't know why, except she protested here many years ago,

1125
01:00:35,560 --> 01:00:38,000
Speaker 3: and I still don't know who the hell she is,

1126
01:00:38,040 --> 01:00:41,120
Speaker 3: but she apparently has a lot of important I've seen

1127
01:00:41,160 --> 01:00:43,640
Speaker 3: her name. I think Trump pays a little too much

1128
01:00:43,640 --> 01:00:46,680
Speaker 3: attention to her, but I'm not sure it's going for Trump.

1129
01:00:47,400 --> 01:00:48,440
Speaker 2: So you mentioned but you.

1130
01:00:48,440 --> 01:00:51,480
Speaker 3: Mentioned Owens, you mentioned Ben and these folks as being

1131
01:00:51,520 --> 01:00:55,600
Speaker 3: content that appears more normal or shareable. What do you

1132
01:00:55,600 --> 01:00:58,840
Speaker 3: mean by that versus the left, which leans and.

1133
01:00:58,880 --> 01:01:01,640
Speaker 1: I mean, I can be very like it's title case,

1134
01:01:02,120 --> 01:01:05,280
Speaker 1: which means you know, there's no like, there's no like

1135
01:01:05,480 --> 01:01:12,240
Speaker 1: caps where it's like, it's very it's very conversational, conversationally packaged.

1136
01:01:12,320 --> 01:01:16,960
Speaker 1: It's usually their faces on it, whereas on the left

1137
01:01:17,160 --> 01:01:22,320
Speaker 1: it's like, uh, you know, Trump panics and caps lock

1138
01:01:22,680 --> 01:01:27,800
Speaker 1: and you know, or Trump suffers massive you know, term

1139
01:01:28,000 --> 01:01:31,240
Speaker 1: ending moment for Trump. You know, so many term ending

1140
01:01:31,280 --> 01:01:34,120
Speaker 1: moments for Trump on the left that you know, if

1141
01:01:34,120 --> 01:01:38,919
Speaker 1: it ends, the term st it so uh so that's

1142
01:01:38,960 --> 01:01:41,919
Speaker 1: part of the problem. Now, Like for what I'm doing,

1143
01:01:41,960 --> 01:01:43,840
Speaker 1: like I still have to I still have to fit

1144
01:01:43,880 --> 01:01:46,280
Speaker 1: within the niche. People have to know that, like this

1145
01:01:46,480 --> 01:01:49,720
Speaker 1: is content that's somewhat related to the content I already like.

1146
01:01:51,040 --> 01:01:55,520
Speaker 1: But eventually hopefully it can like you know, we the

1147
01:01:55,600 --> 01:02:01,400
Speaker 1: content I'm making can be very just very attainable.

1148
01:02:01,840 --> 01:02:03,680
Speaker 2: Why do you think I mean it?

1149
01:02:03,760 --> 01:02:06,400
Speaker 3: And I'm mining this because I'm trying to think all

1150
01:02:06,440 --> 01:02:09,000
Speaker 3: of us are trying to understand I've mentioned asymmetry at

1151
01:02:09,080 --> 01:02:12,360
Speaker 3: least I used the word asymmetry a moment ago this sense,

1152
01:02:12,840 --> 01:02:14,280
Speaker 3: and I think it's beginning to change, and you're a

1153
01:02:14,280 --> 01:02:15,120
Speaker 3: big part of that change.

1154
01:02:15,160 --> 01:02:17,240
Speaker 2: Why very grateful you took the time to be on the.

1155
01:02:17,160 --> 01:02:20,600
Speaker 3: Podcast is to talk about why the right has been

1156
01:02:20,600 --> 01:02:23,880
Speaker 3: so successful in flooding the zone. We could talk about

1157
01:02:23,880 --> 01:02:26,360
Speaker 3: obviously Fox with fifteen or the Top sixteen or whatever

1158
01:02:26,360 --> 01:02:29,560
Speaker 3: the number is the most viewed and watched cable shows.

1159
01:02:29,560 --> 01:02:33,280
Speaker 3: They dominate in that space. Obviously, this last election talked

1160
01:02:33,280 --> 01:02:36,560
Speaker 3: about all this sort of manisphere and these bro podcasters

1161
01:02:36,560 --> 01:02:39,440
Speaker 3: that all tended to lean libertarian to write with Trump

1162
01:02:39,480 --> 01:02:42,520
Speaker 3: and the MAGA movement they'll frame a little bit now

1163
01:02:42,800 --> 01:02:46,360
Speaker 3: and how we've not necessarily mined that space as well

1164
01:02:46,440 --> 01:02:50,200
Speaker 3: or as effectively as the Republicans have.

1165
01:02:49,880 --> 01:02:52,280
Speaker 2: You must have dove deep.

1166
01:02:52,360 --> 01:02:55,760
Speaker 3: I mean, obviously from a competitive perspective, what's your overviewer

1167
01:02:55,920 --> 01:03:00,280
Speaker 3: sense of where we've been, where we are, and let's

1168
01:03:00,280 --> 01:03:01,560
Speaker 3: talk about where you think we're going.

1169
01:03:01,680 --> 01:03:03,320
Speaker 1: I'm going to say something pretty controversial.

1170
01:03:03,360 --> 01:03:05,840
Speaker 3: I think, bring it on, man, But, uh, do.

1171
01:03:05,800 --> 01:03:08,720
Speaker 1: You remember the Epstein Do you remember the Epstein Binder

1172
01:03:09,520 --> 01:03:13,640
Speaker 1: moment at the White House where they brought in all

1173
01:03:13,680 --> 01:03:16,720
Speaker 1: the influencers, oh, the right wring influencers, and they held

1174
01:03:16,800 --> 01:03:18,960
Speaker 1: up the binders and we had the Epstein Finals. Remember

1175
01:03:18,960 --> 01:03:22,960
Speaker 1: that moment. I think the left, now, who wasn't there,

1176
01:03:24,520 --> 01:03:30,920
Speaker 1: Candis Owans, Megan Kelly, Ben Shapiro. I think the left

1177
01:03:31,200 --> 01:03:36,000
Speaker 1: and Democrats are very good at creating influencers who would

1178
01:03:36,040 --> 01:03:39,400
Speaker 1: go to that event if Joe Biden had put it up.

1179
01:03:40,560 --> 01:03:45,880
Speaker 1: I don't think we're really good at producing the Mgan Kelly's,

1180
01:03:46,240 --> 01:03:50,680
Speaker 1: the Candice Owans, We're not. We don't really allow anyone

1181
01:03:50,760 --> 01:03:53,080
Speaker 1: to step out and critique the party.

1182
01:03:53,560 --> 01:03:59,000
Speaker 3: Interesting they were not there that you believe their success

1183
01:03:59,080 --> 01:04:04,840
Speaker 3: is their willingness to sort of breakah with that base.

1184
01:04:04,960 --> 01:04:06,000
Speaker 1: Who does that on the left.

1185
01:04:07,280 --> 01:04:09,960
Speaker 2: If you do, boy, we're going to come after you.

1186
01:04:10,360 --> 01:04:11,840
Speaker 1: I have yeah, I get.

1187
01:04:11,680 --> 01:04:13,840
Speaker 3: That, intimately appreciate that.

1188
01:04:14,000 --> 01:04:17,960
Speaker 1: But yes, in that respect, so it was a problem

1189
01:04:18,160 --> 01:04:20,160
Speaker 1: and we and I think it makes the party stronger

1190
01:04:20,160 --> 01:04:22,520
Speaker 1: to have people to be like yo, talk to me.

1191
01:04:23,040 --> 01:04:26,600
Speaker 3: I mean we're Democrats sort of running a little bit

1192
01:04:27,080 --> 01:04:29,800
Speaker 3: more scared in terms of their punitary and not necessarily

1193
01:04:29,800 --> 01:04:32,520
Speaker 3: wanting to talk out of school. And obviously it's interesting

1194
01:04:32,520 --> 01:04:35,680
Speaker 3: you bring up Kelly whose numbers have gone through the roof.

1195
01:04:35,720 --> 01:04:38,479
Speaker 3: You've seen her ascendant seen the last couple of years,

1196
01:04:38,520 --> 01:04:41,320
Speaker 3: in particular Owen's and others that have been will Ain't,

1197
01:04:41,360 --> 01:04:42,040
Speaker 3: even Tucker, etc.

1198
01:04:42,280 --> 01:04:44,360
Speaker 2: I mean, this a whole universe that's sort of, you.

1199
01:04:44,280 --> 01:04:46,400
Speaker 3: Know, fighting itself right now, which is why it was

1200
01:04:46,440 --> 01:04:48,280
Speaker 3: interesting just having been on in that respect.

1201
01:04:48,600 --> 01:04:49,920
Speaker 2: But what is it about the left?

1202
01:04:49,960 --> 01:04:52,760
Speaker 3: What is it about some of the left pundits and

1203
01:04:53,040 --> 01:04:57,720
Speaker 3: creators and producers that were unwilling or hesitant to do that.

1204
01:04:59,040 --> 01:05:02,360
Speaker 1: I don't know. I don't know what it is, but

1205
01:05:02,640 --> 01:05:06,040
Speaker 1: I refuse that. One thing about me is I'm not

1206
01:05:06,080 --> 01:05:08,920
Speaker 1: a joiner. I'm not a joiner, so I I just

1207
01:05:09,200 --> 01:05:11,560
Speaker 1: I just want to say what I think and what

1208
01:05:11,640 --> 01:05:14,440
Speaker 1: I feel. I also want to reflect back with the audience,

1209
01:05:14,560 --> 01:05:17,080
Speaker 1: just thinking and feeling. So I'm lucky, and then I've

1210
01:05:17,120 --> 01:05:22,080
Speaker 1: created an audience too. That's a little anti establishment. I'm

1211
01:05:22,120 --> 01:05:24,160
Speaker 1: not sure if that's the case. I think maybe audience

1212
01:05:24,200 --> 01:05:29,760
Speaker 1: capture is a thing too. Uh, I don't, I don't know,

1213
01:05:30,000 --> 01:05:35,680
Speaker 1: But it also could be like I just think there's

1214
01:05:35,680 --> 01:05:38,360
Speaker 1: a culture. I think I think it's just a culture thing,

1215
01:05:38,440 --> 01:05:43,560
Speaker 1: where like conservatives, I kind of have always had this

1216
01:05:43,760 --> 01:05:49,840
Speaker 1: like anti establishment string in the party right, like the

1217
01:05:50,040 --> 01:05:53,680
Speaker 1: Tea Party and huh, and I don't know. On the left,

1218
01:05:53,960 --> 01:05:56,959
Speaker 1: it's it's like if you don't say the right thing,

1219
01:05:58,280 --> 01:06:02,560
Speaker 1: or if you're not supporting the right person or whatever,

1220
01:06:03,640 --> 01:06:08,760
Speaker 1: then you're the enemy. And uh, I don't know if

1221
01:06:08,760 --> 01:06:11,160
Speaker 1: that means that that creates a culture and where like

1222
01:06:11,360 --> 01:06:17,120
Speaker 1: we have creators and media personalities who feel like they

1223
01:06:17,240 --> 01:06:20,680
Speaker 1: much rap they don't want to be underfed.

1224
01:06:20,680 --> 01:06:20,920
Speaker 2: I don't.

1225
01:06:20,960 --> 01:06:23,280
Speaker 1: I actually don't. I'm interested to hear what you think.

1226
01:06:23,680 --> 01:06:26,600
Speaker 2: No, I mean, it's you've talked about this.

1227
01:06:26,680 --> 01:06:29,520
Speaker 3: I know you wrong with Andy too his podcast talking

1228
01:06:29,560 --> 01:06:33,360
Speaker 3: about this this being a little less judgmental. Is that

1229
01:06:33,400 --> 01:06:35,920
Speaker 3: a broader narrative for a party I mean? Or is

1230
01:06:35,960 --> 01:06:38,280
Speaker 3: that even from the perspective of being a pundit.

1231
01:06:38,640 --> 01:06:40,360
Speaker 1: I don't know. Man, Like I gotta say, I know

1232
01:06:40,440 --> 01:06:44,840
Speaker 1: you're friends with Jamesipan Crockett, but like I have said,

1233
01:06:45,120 --> 01:06:47,720
Speaker 1: like it's turned into like and I don't want to

1234
01:06:47,760 --> 01:06:49,720
Speaker 1: make this all about that, but it's as I think

1235
01:06:49,720 --> 01:06:51,640
Speaker 1: it's a good example and it doesn't bother me. But

1236
01:06:51,640 --> 01:06:56,040
Speaker 1: it's just a good example that I I was just

1237
01:06:56,480 --> 01:06:59,800
Speaker 1: basically saying, I think I think she's gonna have a

1238
01:06:59,800 --> 01:07:04,960
Speaker 1: heart time winning a general election. And I and there

1239
01:07:05,000 --> 01:07:06,640
Speaker 1: was a clip that went viral that said that she

1240
01:07:06,720 --> 01:07:10,760
Speaker 1: doesn't need MAGA supporters or she doesn't need Trump supporters

1241
01:07:10,800 --> 01:07:15,080
Speaker 1: when Texas and I and I literally just said, I

1242
01:07:15,120 --> 01:07:17,480
Speaker 1: think you do. And it was like that was like

1243
01:07:19,320 --> 01:07:20,800
Speaker 1: people outraged, outraged.

1244
01:07:21,360 --> 01:07:25,640
Speaker 3: It's just about getting our base out.

1245
01:07:25,920 --> 01:07:28,080
Speaker 1: I don't I know. I know the right has this

1246
01:07:28,120 --> 01:07:30,800
Speaker 1: too on other things, so it's not like it's it's

1247
01:07:30,840 --> 01:07:33,440
Speaker 1: not like the left, it's just the left. But I

1248
01:07:33,440 --> 01:07:40,400
Speaker 1: don't think it. I think a strong party allows her

1249
01:07:40,480 --> 01:07:47,560
Speaker 1: to be multiple ideas at once. And uh, I don't

1250
01:07:47,600 --> 01:07:52,720
Speaker 1: know what it is about some creators on the left

1251
01:07:54,120 --> 01:07:59,760
Speaker 1: who feel the need to attack rather than just fight

1252
01:07:59,800 --> 01:08:00,720
Speaker 1: for their own ideas.

1253
01:08:01,000 --> 01:08:01,200
Speaker 2: You know.

1254
01:08:02,200 --> 01:08:03,960
Speaker 1: So I don't know. I don't know. I don't know

1255
01:08:04,000 --> 01:08:07,560
Speaker 1: why there's a lot of conformity on the left, but

1256
01:08:07,640 --> 01:08:08,320
Speaker 1: I believe there is.

1257
01:08:09,120 --> 01:08:12,720
Speaker 3: If you were running d nc's operation right now social media,

1258
01:08:12,760 --> 01:08:15,280
Speaker 3: I mean, do you just break it down start all over.

1259
01:08:15,560 --> 01:08:18,160
Speaker 3: It is a digital first. What's your I mean of

1260
01:08:18,200 --> 01:08:19,800
Speaker 3: any diagnosis or even thought about it.

1261
01:08:19,840 --> 01:08:22,559
Speaker 1: I have one idea and I've told them this, they

1262
01:08:22,560 --> 01:08:25,120
Speaker 1: should do it. There's all this content being created on

1263
01:08:25,120 --> 01:08:29,960
Speaker 1: the left might as touch at a Mockler, Brian Tyler, Cohen,

1264
01:08:30,040 --> 01:08:33,120
Speaker 1: David Packman. That's just on YouTube and there's all these

1265
01:08:33,200 --> 01:08:37,000
Speaker 1: tiktokat or whatever. Why do we always clip out the

1266
01:08:37,080 --> 01:08:42,240
Speaker 1: bad stuff? The right says, and like fact Post News

1267
01:08:42,400 --> 01:08:45,599
Speaker 1: out what they're called the d n c's clipping account.

1268
01:08:45,840 --> 01:08:49,000
Speaker 1: They only clip out the bad stuff. Why are you

1269
01:08:49,160 --> 01:08:52,639
Speaker 1: only promoting bad things? Republicans are saying, it's interesting, why

1270
01:08:52,640 --> 01:08:55,479
Speaker 1: aren't you created? Why are you why aren't you lifting

1271
01:08:55,600 --> 01:09:01,320
Speaker 1: up the clips of me critiquing the Republican Party rather

1272
01:09:01,400 --> 01:09:06,920
Speaker 1: than just why aren't you clipping out Adam Mokler's whatever?

1273
01:09:07,880 --> 01:09:10,160
Speaker 1: I don't. I think that is like the smallest thing

1274
01:09:10,200 --> 01:09:13,160
Speaker 1: we could change is there's all this free content being created,

1275
01:09:14,120 --> 01:09:17,560
Speaker 1: and one of the most useful things someone on the

1276
01:09:17,640 --> 01:09:20,959
Speaker 1: left could do was aggregating it and like finding moments

1277
01:09:21,640 --> 01:09:22,599
Speaker 1: that could go viral.

1278
01:09:24,640 --> 01:09:27,320
Speaker 3: What do you make of TikTok in this sale?

1279
01:09:27,600 --> 01:09:28,439
Speaker 1: I don't really care.

1280
01:09:29,320 --> 01:09:30,320
Speaker 3: I just don't care, and.

1281
01:09:30,280 --> 01:09:30,760
Speaker 2: You don't care.

1282
01:09:30,880 --> 01:09:33,120
Speaker 3: Personally, I thought creator.

1283
01:09:32,800 --> 01:09:36,519
Speaker 1: Well, I thought TikTok. I think TikTok should have been

1284
01:09:37,160 --> 01:09:40,200
Speaker 1: I think it was insane that China owned.

1285
01:09:39,960 --> 01:09:42,200
Speaker 3: TikTok said we should have shut it down.

1286
01:09:42,479 --> 01:09:45,200
Speaker 1: Yeah, I think it was insane that China owned TikTok.

1287
01:09:46,200 --> 01:09:51,880
Speaker 1: So so I I agreed with TikTok not being owned

1288
01:09:51,880 --> 01:09:57,160
Speaker 1: by China. Now I don't know why why us saying

1289
01:09:57,200 --> 01:10:00,679
Speaker 1: TikTok can't be owned by China turned into trump it somehow.

1290
01:10:01,160 --> 01:10:03,880
Speaker 1: I don't know how that happened. I think that was bad.

1291
01:10:05,120 --> 01:10:08,400
Speaker 1: I think probably it would have been better to have

1292
01:10:08,520 --> 01:10:14,400
Speaker 1: left it alone, maybe than what's happened now. But I mean,

1293
01:10:14,439 --> 01:10:17,800
Speaker 1: I don't know though, because doesn't Elon Musk own X

1294
01:10:19,120 --> 01:10:24,000
Speaker 1: You're more popular than ever on his platform. Yeah, so

1295
01:10:24,080 --> 01:10:25,519
Speaker 1: is this going to be a I don't know. Is

1296
01:10:25,560 --> 01:10:27,680
Speaker 1: it be a net negative? I don't know.

1297
01:10:28,040 --> 01:10:29,760
Speaker 3: Yeah, I thought it interesting a lot of people when

1298
01:10:29,800 --> 01:10:32,120
Speaker 3: he bought it decided to pull off the platform.

1299
01:10:32,960 --> 01:10:33,640
Speaker 1: Yeah.

1300
01:10:33,720 --> 01:10:33,920
Speaker 3: Yeah.

1301
01:10:33,960 --> 01:10:35,840
Speaker 1: I was kind of team that at first. Well you

1302
01:10:35,880 --> 01:10:37,200
Speaker 1: at first, yeah, at first.

1303
01:10:37,000 --> 01:10:38,040
Speaker 2: And going to Blue Sky.

1304
01:10:38,479 --> 01:10:41,679
Speaker 1: Yeah, but Blue Sky's just not are you in true

1305
01:10:41,720 --> 01:10:43,519
Speaker 1: social No, I heard you are.

1306
01:10:43,760 --> 01:10:44,920
Speaker 2: It was the first one to do it.

1307
01:10:45,000 --> 01:10:46,400
Speaker 1: Yeah, it was a lot of fun. That's very funny.

1308
01:10:46,439 --> 01:10:48,040
Speaker 3: Well, I was able to get through. It was actually

1309
01:10:48,520 --> 01:10:50,519
Speaker 3: worked out. I went on their platform to call them

1310
01:10:50,520 --> 01:10:52,800
Speaker 3: out on the Red State murder problem and why eight

1311
01:10:52,840 --> 01:10:54,840
Speaker 3: of the top ten murder states are red states. And

1312
01:10:54,880 --> 01:10:57,519
Speaker 3: I asked a simple question of the audience, what are

1313
01:10:57,520 --> 01:11:00,320
Speaker 3: the policies that are leading to such carnage? And the

1314
01:11:00,360 --> 01:11:03,080
Speaker 3: folks on the right were outraged, and Fox replayed it

1315
01:11:03,120 --> 01:11:05,800
Speaker 3: about fifty five days. Made the point for me, and

1316
01:11:05,840 --> 01:11:08,840
Speaker 3: it finally broke through something that I've been screaming and

1317
01:11:08,920 --> 01:11:11,559
Speaker 3: yelling at, had press conferences on no one cared. So

1318
01:11:11,600 --> 01:11:13,400
Speaker 3: you got to meet people where you are, where they are.

1319
01:11:13,520 --> 01:11:15,000
Speaker 3: It's why you got to go on fix. You got

1320
01:11:15,000 --> 01:11:17,280
Speaker 3: to meet people you disagree with. You gotta get got

1321
01:11:17,280 --> 01:11:20,280
Speaker 3: to get in the arena. That's my humble perspective. And

1322
01:11:20,400 --> 01:11:22,320
Speaker 3: if we start to sort of self censor, sort of

1323
01:11:22,320 --> 01:11:25,920
Speaker 3: walk away, it doesn't make them go away. So I

1324
01:11:25,960 --> 01:11:27,759
Speaker 3: just think we've got to you know, it's a battle

1325
01:11:27,760 --> 01:11:29,639
Speaker 3: for ideas, but it is a battle And you said

1326
01:11:29,680 --> 01:11:33,599
Speaker 3: it a moment ago for attention And how what does

1327
01:11:33,640 --> 01:11:36,280
Speaker 3: that mean to you? I mean, is that is that?

1328
01:11:37,120 --> 01:11:40,000
Speaker 3: Is that a negative? Is that a positive? Is that

1329
01:11:40,040 --> 01:11:45,400
Speaker 3: an opportunity? Is it a liability? This notion of again clickbait,

1330
01:11:45,439 --> 01:11:48,479
Speaker 3: this notion of the sort of all caps, this notion

1331
01:11:48,560 --> 01:11:51,519
Speaker 3: of attention, what is it? I mean, how does it?

1332
01:11:51,600 --> 01:11:52,559
Speaker 3: How do you unpack that?

1333
01:11:52,880 --> 01:11:57,040
Speaker 1: Well, I think it's per platform. So I think I

1334
01:11:57,080 --> 01:12:01,800
Speaker 1: think on YouTube, for instance, trying to create something that

1335
01:12:02,280 --> 01:12:05,680
Speaker 1: is long lasting and obviously something that is sustainable. So

1336
01:12:05,760 --> 01:12:09,000
Speaker 1: that's different. But if but I kind of feel like

1337
01:12:10,040 --> 01:12:13,840
Speaker 1: if I don't know what you would compare YouTube two.

1338
01:12:14,040 --> 01:12:15,880
Speaker 1: But I do think on X and threads to a

1339
01:12:15,960 --> 01:12:19,400
Speaker 1: lesser extent, is where the day to day war of

1340
01:12:19,520 --> 01:12:23,400
Speaker 1: politics happens. And I actually think we're at war. I

1341
01:12:23,439 --> 01:12:26,240
Speaker 1: mean it's not it's not a physical war. I think

1342
01:12:26,280 --> 01:12:30,120
Speaker 1: it's an information war. And so I'm a little bit

1343
01:12:30,160 --> 01:12:33,759
Speaker 1: more like I'm going to fight with every fucking weapon

1344
01:12:33,760 --> 01:12:38,480
Speaker 1: we have, every weapon we have, thank you, And I

1345
01:12:38,520 --> 01:12:42,240
Speaker 1: don't care if it if it's like if it makes

1346
01:12:42,280 --> 01:12:46,080
Speaker 1: someone a little upset that whatever it is I'm saying,

1347
01:12:46,320 --> 01:12:49,320
Speaker 1: but we're at war. We're at war, and so it's

1348
01:12:49,360 --> 01:12:52,080
Speaker 1: important no matter what you're saying, that it gets seen

1349
01:12:52,600 --> 01:12:58,360
Speaker 1: because if it's not seen, then who cares? But I

1350
01:12:58,360 --> 01:13:00,360
Speaker 1: I don't. But but I think on you it's a

1351
01:13:00,360 --> 01:13:03,360
Speaker 1: little different. It's a little different because I want because

1352
01:13:03,400 --> 01:13:07,400
Speaker 1: it's it's it's very personally. You know, people have me

1353
01:13:07,520 --> 01:13:13,080
Speaker 1: on their television, So uh so, I think that's that's more.

1354
01:13:13,240 --> 01:13:19,799
Speaker 1: I think YouTube is much more persuadable, whereas x Twitter

1355
01:13:19,920 --> 01:13:22,880
Speaker 1: is where you're never going to persuade, but you're actually

1356
01:13:23,080 --> 01:13:25,360
Speaker 1: you're actually fighting the battle each day for the narrative.

1357
01:13:26,280 --> 01:13:28,280
Speaker 3: So on that and it's a it's a good segue,

1358
01:13:28,360 --> 01:13:30,559
Speaker 3: and it sort of you know, allows us to end

1359
01:13:30,560 --> 01:13:33,840
Speaker 3: as we began to. And I appreciated you opening up

1360
01:13:33,920 --> 01:13:37,240
Speaker 3: just as an EmPATH and this notion that you know

1361
01:13:37,439 --> 01:13:39,719
Speaker 3: a lot of folks and you've reflected in your comments

1362
01:13:40,240 --> 01:13:43,400
Speaker 3: today about your audience and knowing your audience, and they

1363
01:13:43,520 --> 01:13:47,080
Speaker 3: that you're a mirror you said, of of their consistent

1364
01:13:47,160 --> 01:13:49,640
Speaker 3: thoughts and how they're feeling, and they can reflect and

1365
01:13:49,640 --> 01:13:52,559
Speaker 3: connect with you. Uh and in that respect, And and

1366
01:13:52,600 --> 01:13:55,920
Speaker 3: that's that's your authenticity and and and and being an

1367
01:13:55,920 --> 01:14:00,720
Speaker 3: EmPATH is power. That's strength from my humble perspective. But

1368
01:14:01,040 --> 01:14:04,680
Speaker 3: what in terms of this notion of differentiation of persuasion,

1369
01:14:05,000 --> 01:14:07,640
Speaker 3: it's you know, there'll be a world where Trump is

1370
01:14:07,680 --> 01:14:10,880
Speaker 3: not on the ballot. I know Trump has the desire

1371
01:14:10,920 --> 01:14:14,120
Speaker 3: to see to it that that world, that timeline is extended,

1372
01:14:14,320 --> 01:14:17,040
Speaker 3: but the reality is his time of life, if not

1373
01:14:17,120 --> 01:14:20,479
Speaker 3: a state of mind will determine that and will be

1374
01:14:20,560 --> 01:14:23,000
Speaker 3: in a point where now we're not just trying to

1375
01:14:23,040 --> 01:14:24,920
Speaker 3: sort of fight the good fight in the civil war

1376
01:14:24,960 --> 01:14:26,600
Speaker 3: as you describe it in terms of the war of

1377
01:14:26,680 --> 01:14:30,679
Speaker 3: ideas and attention, but we do need to start persuading people.

1378
01:14:31,600 --> 01:14:34,320
Speaker 3: We need to be in the vernacular as you pray

1379
01:14:34,360 --> 01:14:38,720
Speaker 3: every morning, the repairs of the breach, Isaiah, as we

1380
01:14:38,800 --> 01:14:43,400
Speaker 3: sort of knit back trust and truth relationships and deal

1381
01:14:43,400 --> 01:14:46,600
Speaker 3: with that isolation which you acknowledged earlier in your comments.

1382
01:14:47,120 --> 01:14:49,800
Speaker 3: How do we start to shift or is this the

1383
01:14:49,920 --> 01:14:52,519
Speaker 3: moment where we can shift or are you doing that

1384
01:14:52,600 --> 01:14:56,920
Speaker 3: with your shift even in December to becoming more persuadable

1385
01:14:57,400 --> 01:15:01,320
Speaker 3: and moving into a different narrative as opposed to just

1386
01:15:01,439 --> 01:15:06,240
Speaker 3: being in opposition too, but being a champion for something

1387
01:15:06,280 --> 01:15:07,000
Speaker 3: bigger and better.

1388
01:15:08,600 --> 01:15:10,400
Speaker 1: I don't, I mean, I don't. I mean my as

1389
01:15:10,400 --> 01:15:13,120
Speaker 1: I said, my mom is very conservative, and I've not

1390
01:15:13,240 --> 01:15:15,200
Speaker 1: been able to persuade.

1391
01:15:14,800 --> 01:15:16,840
Speaker 2: Her she'd still vote for Trump today.

1392
01:15:17,800 --> 01:15:21,080
Speaker 1: I think there had been moments where she doesn't like,

1393
01:15:21,600 --> 01:15:25,000
Speaker 1: you know, the Epstein stuff, she doesn't understand that's like

1394
01:15:25,040 --> 01:15:28,679
Speaker 1: a she's like it bothers her. And I think the shooting,

1395
01:15:28,720 --> 01:15:32,400
Speaker 1: the murder she did, she didn't appreci she didn't like

1396
01:15:32,479 --> 01:15:39,200
Speaker 1: I think there's these moments that wake people up. But uh,

1397
01:15:39,640 --> 01:15:42,240
Speaker 1: I don't know. If I don't, I don't know. Here's

1398
01:15:42,240 --> 01:15:44,600
Speaker 1: the thing. I'm not manipulative. I'm not trying to like

1399
01:15:46,600 --> 01:15:49,439
Speaker 1: trick someone. I'm just gonna be me. I'm gonna talk

1400
01:15:49,439 --> 01:15:51,760
Speaker 1: about the things that I think are important. I'm gonna

1401
01:15:51,800 --> 01:15:54,720
Speaker 1: talk to you about why I think they're important and

1402
01:15:55,439 --> 01:16:00,519
Speaker 1: if and I'm also not like giving my list of

1403
01:16:00,560 --> 01:16:04,080
Speaker 1: like charts and figures and well, actually thirty nine percent.

1404
01:16:04,520 --> 01:16:05,759
Speaker 1: I know you did that a lot of Ben Shapiro.

1405
01:16:05,800 --> 01:16:06,959
Speaker 1: It's like, well actually thirty.

1406
01:16:07,400 --> 01:16:09,519
Speaker 3: Yeah, I know, I know, I don't think at this

1407
01:16:09,680 --> 01:16:12,639
Speaker 3: squirm in my seat, Yeah don't.

1408
01:16:12,800 --> 01:16:16,439
Speaker 1: I don't don't your story time, I'm the story. I'm

1409
01:16:16,479 --> 01:16:17,439
Speaker 1: a feeling. Yeah.

1410
01:16:17,520 --> 01:16:19,320
Speaker 3: Yeah, that's not I mean, that's what persuades.

1411
01:16:19,560 --> 01:16:22,360
Speaker 1: And so I'm just going to keep doing that. And

1412
01:16:22,400 --> 01:16:25,240
Speaker 1: I have got I have received comments where that people

1413
01:16:25,280 --> 01:16:29,640
Speaker 1: there are a lot of people who are not conservative,

1414
01:16:30,280 --> 01:16:34,760
Speaker 1: but they're also not like, you know, just voting the

1415
01:16:34,760 --> 01:16:39,280
Speaker 1: party line every day. So I don't know. Maybe there's

1416
01:16:39,360 --> 01:16:43,200
Speaker 1: persuasion in that, but I think just being myself and

1417
01:16:43,240 --> 01:16:46,880
Speaker 1: critiquing things, rather it be the Democrats. Like, I don't

1418
01:16:46,880 --> 01:16:51,560
Speaker 1: know how you feel about Chuck Schumer or his effectiveness

1419
01:16:52,320 --> 01:16:57,960
Speaker 1: or listen, you're not a fan. I don't think many

1420
01:16:57,960 --> 01:17:00,920
Speaker 1: people are. And I let me just say that I

1421
01:17:00,960 --> 01:17:07,000
Speaker 1: think I think establishment Democrats are gonna be incredibly surprised

1422
01:17:07,800 --> 01:17:11,559
Speaker 1: this primary season and the in the general election. How

1423
01:17:11,680 --> 01:17:18,960
Speaker 1: pissed off people are I I I am. I am

1424
01:17:19,080 --> 01:17:22,679
Speaker 1: so mad. I am mad. Like we like they ran,

1425
01:17:22,760 --> 01:17:28,120
Speaker 1: they basically ran on ten years of Trump bad okay, Trump,

1426
01:17:28,200 --> 01:17:33,800
Speaker 1: Trump more powerful than ever? How's that worked out? And

1427
01:17:33,840 --> 01:17:37,840
Speaker 1: now and and like there's some Democrats that voted for

1428
01:17:37,920 --> 01:17:42,320
Speaker 1: this ice funding bill last week and then and now

1429
01:17:42,320 --> 01:17:46,000
Speaker 1: they're like, well, actually I guess that I get Oh, well, yeah,

1430
01:17:46,040 --> 01:17:48,559
Speaker 1: I guess that was bad. I guess that was bad. Yeah,

1431
01:17:48,640 --> 01:17:50,719
Speaker 1: you think that was maybe not something you should have funded.

1432
01:17:50,720 --> 01:17:55,360
Speaker 1: When Renee Good was executed on the street, absolutely, Like

1433
01:17:56,040 --> 01:17:58,840
Speaker 1: that's my thing is like I think, like I, we

1434
01:17:59,000 --> 01:18:02,400
Speaker 1: just want people who are going to fight, who are

1435
01:18:02,400 --> 01:18:06,439
Speaker 1: going to fight. I don't know what that looks like

1436
01:18:07,040 --> 01:18:10,120
Speaker 1: when a Democrat fights. We don't see it. We just

1437
01:18:10,160 --> 01:18:13,680
Speaker 1: don't see it. You're fighting your own way, which I appreciate,

1438
01:18:14,320 --> 01:18:22,960
Speaker 1: but like were where were the elected Democrats in Minneapolis fighting?

1439
01:18:24,080 --> 01:18:27,559
Speaker 1: Every single presidential hopeful should have been been there, in

1440
01:18:27,560 --> 01:18:32,160
Speaker 1: my opinion, should have been there on the street. That's

1441
01:18:32,160 --> 01:18:35,920
Speaker 1: where the fight is, That's where the war is. And

1442
01:18:37,240 --> 01:18:39,280
Speaker 1: so people are going to ride in and say that

1443
01:18:39,320 --> 01:18:42,200
Speaker 1: they're always against this. Well, okay, I think people are

1444
01:18:42,240 --> 01:18:44,439
Speaker 1: gonna I don't know. I'm just I'm just I am

1445
01:18:44,479 --> 01:18:53,040
Speaker 1: interested to see who steps up because people are literally dying,

1446
01:18:54,040 --> 01:18:59,760
Speaker 1: literally dying, and Chuck Schumer's sending tweets.

1447
01:19:00,520 --> 01:19:02,719
Speaker 3: We're gonna have a government shut down this Friday, I hope,

1448
01:19:02,720 --> 01:19:07,120
Speaker 3: so over this issue. Yes, DHS funding.

1449
01:19:07,160 --> 01:19:11,360
Speaker 1: I don't know what what else can we do? People

1450
01:19:11,439 --> 01:19:18,639
Speaker 1: are talking about national like a strike, not being very

1451
01:19:18,680 --> 01:19:23,840
Speaker 1: specific about what we do and don't buy. That sounds

1452
01:19:23,840 --> 01:19:27,280
Speaker 1: interesting to me. It has to be sustained and has

1453
01:19:27,320 --> 01:19:29,680
Speaker 1: to make not only them uncomfortable, but it's going to

1454
01:19:29,720 --> 01:19:34,000
Speaker 1: be making us uncomfortable. But something has to change. I

1455
01:19:34,040 --> 01:19:40,479
Speaker 1: think Greg Bavino being sent back to wherever the hell

1456
01:19:40,560 --> 01:19:44,439
Speaker 1: is from California. Yeah, it's like, I don't think that's

1457
01:19:44,479 --> 01:19:48,760
Speaker 1: actually no changing anything, not for.

1458
01:19:48,800 --> 01:19:51,760
Speaker 3: Us, certainly. No, he's a well known figure. You talk

1459
01:19:51,800 --> 01:19:54,360
Speaker 3: about being on the streets of Minneapolis. I'm still on

1460
01:19:54,400 --> 01:19:56,679
Speaker 3: the streets of California because we're still fighting this fight

1461
01:19:56,720 --> 01:20:00,240
Speaker 3: every single day, just not generating headlines. And remember future

1462
01:20:00,280 --> 01:20:03,880
Speaker 3: happened here first in July. In June when they federalized

1463
01:20:03,880 --> 01:20:07,360
Speaker 3: four thousand National Guard and we set out seven hundred

1464
01:20:07,360 --> 01:20:12,040
Speaker 3: active duty Marines. And remember Baveno's first operations were here,

1465
01:20:12,240 --> 01:20:16,280
Speaker 3: including when we kicked off Proposition fifty at the Democracy

1466
01:20:16,320 --> 01:20:20,080
Speaker 3: Center in Little Tokyo and Boveno and his masked men

1467
01:20:20,479 --> 01:20:25,200
Speaker 3: were there as we save the campaign, and I told everybody,

1468
01:20:25,600 --> 01:20:29,519
Speaker 3: wake up, pay attention, watch this guy, watch this space.

1469
01:20:29,800 --> 01:20:32,599
Speaker 3: Those same bortac teams that he was sending out cause

1470
01:20:32,680 --> 01:20:35,439
Speaker 3: planes with their patchy whatever the hell it is, we're

1471
01:20:35,439 --> 01:20:39,679
Speaker 3: out there on election day doing voter suppression with Proposers fifty.

1472
01:20:39,720 --> 01:20:42,280
Speaker 3: That is a preview of things to come. It is

1473
01:20:42,400 --> 01:20:45,400
Speaker 3: code read in this country. So I appreciate what you're

1474
01:20:45,400 --> 01:20:48,120
Speaker 3: saying in that respect, but I also appreciate because I

1475
01:20:48,160 --> 01:20:49,920
Speaker 3: want to I want to follow up as we began.

1476
01:20:49,960 --> 01:20:51,160
Speaker 2: I want to close as we began.

1477
01:20:52,120 --> 01:20:55,200
Speaker 3: You know, you said something about you know this, this

1478
01:20:55,400 --> 01:20:57,880
Speaker 3: humanity that was expressed in those National guardment and women

1479
01:20:57,920 --> 01:20:59,920
Speaker 3: that were there for the right reasons at least express

1480
01:21:00,400 --> 01:21:03,880
Speaker 3: their humanity and compassion and connection to the community. You

1481
01:21:04,040 --> 01:21:06,600
Speaker 3: have to aspire respect even if you don't some of

1482
01:21:06,600 --> 01:21:09,240
Speaker 3: the electeds, which I appreciate your point, but you have

1483
01:21:09,320 --> 01:21:13,679
Speaker 3: to be inspired by the people of Minneapolis and yes country,

1484
01:21:13,760 --> 01:21:19,599
Speaker 3: Yes in Chicago, in in California and all across right.

1485
01:21:20,160 --> 01:21:22,000
Speaker 3: I mean, that's got to give you. That's got to

1486
01:21:22,080 --> 01:21:23,320
Speaker 3: distill a sense of well being.

1487
01:21:23,280 --> 01:21:26,559
Speaker 1: Here's here's what I want to end with, and we're

1488
01:21:26,600 --> 01:21:30,920
Speaker 1: wrapping up, is that I think there are some people

1489
01:21:30,920 --> 01:21:33,000
Speaker 1: who are waiting for the right leader to rise up.

1490
01:21:33,479 --> 01:21:34,840
Speaker 3: Are you going to the guy or gown on the

1491
01:21:34,840 --> 01:21:36,600
Speaker 3: white horse or is it no?

1492
01:21:36,600 --> 01:21:40,519
Speaker 1: No, here's how this is going to work. It is

1493
01:21:40,560 --> 01:21:45,840
Speaker 1: the people. The people lead, The people lead, and we

1494
01:21:45,960 --> 01:21:49,400
Speaker 1: will decide who you want to lead us. But that

1495
01:21:49,520 --> 01:21:52,479
Speaker 1: is from us leading them to power that.

1496
01:21:54,320 --> 01:21:55,840
Speaker 3: I could not agree with you more. I think this

1497
01:21:55,920 --> 01:21:58,280
Speaker 3: obsession with that guy or gal as I suggest on

1498
01:21:58,320 --> 01:22:00,040
Speaker 3: the white horse to come save the day is the

1499
01:22:00,040 --> 01:22:01,200
Speaker 3: biggest mistake we make.

1500
01:22:01,280 --> 01:22:04,400
Speaker 1: And I think Minneapolis saved itself. Yes, yes, not that

1501
01:22:04,439 --> 01:22:06,160
Speaker 1: it's over, but they're saving itself.

1502
01:22:06,160 --> 01:22:08,360
Speaker 3: And I think Waltz has done an admirable job. The

1503
01:22:08,400 --> 01:22:10,840
Speaker 3: mayor has done an admirable job and they're my friends.

1504
01:22:11,000 --> 01:22:14,080
Speaker 3: The support of the people, yeah yeah through this absolutely

1505
01:22:14,160 --> 01:22:17,200
Speaker 3: and and this is the one, this this uprising, this

1506
01:22:17,680 --> 01:22:18,200
Speaker 3: uh and.

1507
01:22:18,160 --> 01:22:19,680
Speaker 2: We didn't know it this time last year.

1508
01:22:20,920 --> 01:22:24,040
Speaker 3: Uh, it was pretty quiet out there, you know, up

1509
01:22:24,120 --> 01:22:27,760
Speaker 3: until I mean, frankly, you know until middle of last year.

1510
01:22:27,800 --> 01:22:30,519
Speaker 3: I thought, boy, we are and we're in peril here.

1511
01:22:30,960 --> 01:22:34,000
Speaker 3: And the No Kings rallies. First one people showed up,

1512
01:22:34,000 --> 01:22:36,920
Speaker 3: next one, next level number of people showed up. People

1513
01:22:36,960 --> 01:22:40,880
Speaker 3: showed up all across this country, and in voting boosts

1514
01:22:40,920 --> 01:22:42,920
Speaker 3: that got a lot of attention, a lot that didn't

1515
01:22:42,920 --> 01:22:45,439
Speaker 3: get any attention. I'll give you an example, how many

1516
01:22:45,840 --> 01:22:49,679
Speaker 3: state Assembly and state Senate races we won in states

1517
01:22:49,720 --> 01:22:52,960
Speaker 3: all across this country. That to me was the most

1518
01:22:53,000 --> 01:22:54,200
Speaker 3: significant outcome.

1519
01:22:54,280 --> 01:22:54,439
Speaker 2: Yes.

1520
01:22:54,479 --> 01:22:58,120
Speaker 3: Prop fifty was big, Virginia was big. New Jersey was big. Obviously,

1521
01:22:58,160 --> 01:23:00,800
Speaker 3: the change that that inspired a lot of people in

1522
01:23:00,800 --> 01:23:04,160
Speaker 3: New York was big. But also the number of wins

1523
01:23:04,280 --> 01:23:08,240
Speaker 3: dozens and dozens and dozens of races in state houses

1524
01:23:08,280 --> 01:23:12,320
Speaker 3: across the country and state legislators that flipped hands, flipped

1525
01:23:12,320 --> 01:23:15,599
Speaker 3: the party to the Democratic Party. That's reflected in people's

1526
01:23:15,600 --> 01:23:19,160
Speaker 3: advocacy that's reflected not on the headlines, that's reflected in

1527
01:23:19,240 --> 01:23:21,840
Speaker 3: the hard work, the grit of people, the resilience of

1528
01:23:21,840 --> 01:23:25,200
Speaker 3: people showing up in those communities that are not on

1529
01:23:25,280 --> 01:23:28,400
Speaker 3: Rachel Mattow every night, being our Monday nights being highlighted

1530
01:23:28,479 --> 01:23:30,719
Speaker 3: or even on our shows has relation to my podcast

1531
01:23:30,800 --> 01:23:34,400
Speaker 3: or your nightly shows. So I just hope people understand

1532
01:23:34,439 --> 01:23:39,439
Speaker 3: their power and understand how inspiring that power is, because

1533
01:23:39,640 --> 01:23:42,200
Speaker 3: people just need to see that they're not alone, and

1534
01:23:42,240 --> 01:23:43,920
Speaker 3: all of a sudden it wakes up their own immune

1535
01:23:43,920 --> 01:23:46,160
Speaker 3: system and they realize, wait, I can do this too,

1536
01:23:47,240 --> 01:23:50,840
Speaker 3: and that's the crescendo. That's what we need. And so

1537
01:23:50,920 --> 01:23:54,040
Speaker 3: I appreciate. Look, I appreciate what you're doing every single day, grinding.

1538
01:23:54,280 --> 01:23:56,080
Speaker 3: I appreciate you don't have goals though I call it

1539
01:23:56,200 --> 01:24:00,640
Speaker 3: a bs on that. I appreciate the spiritual qualities to

1540
01:24:00,720 --> 01:24:02,200
Speaker 3: your work, which I think is powerful.

1541
01:24:02,240 --> 01:24:03,960
Speaker 2: And I think that's beautiful man, And I.

1542
01:24:03,960 --> 01:24:05,880
Speaker 1: Think we should talk about it more too. I just

1543
01:24:06,120 --> 01:24:07,479
Speaker 1: democrats seem to talk about it.

1544
01:24:07,640 --> 01:24:07,960
Speaker 2: Thank you.

1545
01:24:08,120 --> 01:24:10,160
Speaker 3: Yes, the fact that you pray, and I love that

1546
01:24:10,520 --> 01:24:12,439
Speaker 3: I talk about Father cause but as he said, as

1547
01:24:12,439 --> 01:24:15,839
Speaker 3: you pray, move your feet it's faith and works. Yes,

1548
01:24:16,200 --> 01:24:18,240
Speaker 3: And I think that's the difference, not just about holding

1549
01:24:18,280 --> 01:24:20,639
Speaker 3: hands and having a candilite visual, it's about getting out

1550
01:24:20,680 --> 01:24:25,000
Speaker 3: of there and making things so manifesting ideals. It's, you know,

1551
01:24:25,120 --> 01:24:27,920
Speaker 3: the notion that we have agency and we can shape

1552
01:24:27,920 --> 01:24:31,559
Speaker 3: the future. And you've developed obviously that capacity and your

1553
01:24:31,600 --> 01:24:35,880
Speaker 3: own individual work and pluge your man. It's just an

1554
01:24:35,920 --> 01:24:38,120
Speaker 3: incredible journey you've been on. I appreciate your openness. I

1555
01:24:38,160 --> 01:24:41,520
Speaker 3: appreciate your willingness to come all the way to Sacramento.

1556
01:24:41,680 --> 01:24:44,360
Speaker 1: Sacramento, Baby, it's cold, California.

1557
01:24:44,400 --> 01:24:49,040
Speaker 3: It's cold. It's not all you know sunshine, and but

1558
01:24:49,120 --> 01:24:52,439
Speaker 3: you know what you got the American River, Go west,

1559
01:24:52,479 --> 01:24:56,360
Speaker 3: young Man, go west, Horace Greeley, the spirit, that frontier

1560
01:24:56,479 --> 01:24:59,800
Speaker 3: spirit that's alive and well you're in Sacramento. It's going

1561
01:24:59,840 --> 01:24:59,880
Speaker 3: to

1562
01:25:02,800 --> 01:25:02,840
Speaker 1: The