WEBVTT - Legoland's New Interactive Deep Sea Adventure Ride

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<v Speaker 1>A new high tech ride at Legoland, California. What's going on.

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<v Speaker 1>I'm rich Demiro. This is Rich on Tech, and I

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<v Speaker 1>am here at Legolands, California, on the scene of a

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<v Speaker 1>brand new ride that is just about to open. It's

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<v Speaker 1>called Lego City Deep Sea Adventure submarine ride, and it's

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<v Speaker 1>pretty cool. I just got a behind the scenes tour

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<v Speaker 1>and here to talk about it with me is Julia Strada.

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<v Speaker 1>She heads up pr for all of North America for

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<v Speaker 1>Merlin Entertainments. By the way, that's entertainments with an S.

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<v Speaker 2>It is Merlin Entertainments Plurals, the large attractions operator in

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<v Speaker 2>the world, second largest in the United States. We have

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<v Speaker 2>more than one hundred and twenty attractions now in twenty

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<v Speaker 2>four different countries and four continents.

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<v Speaker 1>Okay, so you have Lego Land. What else do you

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<v Speaker 1>guys do?

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<v Speaker 2>Yeah, we have Legoland Parks, Lego Land, Discovery Centers, Sea Life,

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<v Speaker 2>aquariums and dungeons, Madame Tussau, the London Eye, and then

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<v Speaker 2>in Europe there's Alton Towers, Thorpe Park, Gardland. I mean,

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<v Speaker 2>we're everywhere, so.

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<v Speaker 1>London I too. Okay, so tell me about Lego City

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<v Speaker 1>Deep Sea Adventure submarine and we just got a little tour.

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<v Speaker 1>So basically, tell me the premise of this ride.

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<v Speaker 2>I am so excited about this ride for many reasons.

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<v Speaker 2>One is the first of it's kind of North America.

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<v Speaker 2>We actually pride ourselves in being the first for everybody. Right,

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<v Speaker 2>So we come to Lego in California. You're the first

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<v Speaker 2>to drive a car. So the kid's first car ride,

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<v Speaker 2>it's their first boat ride, it's their first roller coaster,

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<v Speaker 2>it's their first time down a water slide, and this

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<v Speaker 2>will be their first trip on a submarine. I mean,

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<v Speaker 2>how many kids can say they've been on a real submarine.

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<v Speaker 2>So families will go into the submarine. You boord in

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<v Speaker 2>and as you get into the sub you go underwater

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<v Speaker 2>and it's three hundred thousand, three hundred thousand gallon tank.

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<v Speaker 2>And inside this tank you'll see more than two thousand

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<v Speaker 2>real live sharks and tropical fish and rays. And as

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<v Speaker 2>you're underwater, you're looking for Lego treasure.

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<v Speaker 1>That's what really struck me is the amount of fish

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<v Speaker 1>in this exhibit. And right now, I hear you only

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<v Speaker 1>have about half of what you're eventually going.

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<v Speaker 2>To have, right, so we're slowly acclimating a man. I mean,

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<v Speaker 2>this is the first time we've done this, so Marie Collins,

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<v Speaker 2>who is our curator for Sea Life Aquariums, fortunately has

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<v Speaker 2>some experience in this kind of thing. We do have

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<v Speaker 2>this ride and three of our other parks in Dubai

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<v Speaker 2>and the UK and in Japan they don't have the

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<v Speaker 2>Lego City element, so there's a lot of first to ours,

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<v Speaker 2>which is really exciting. We have the Lego City element.

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<v Speaker 2>We have the talking minifigure. As you're in the pre show,

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<v Speaker 2>so you're looking at this minifigure and as a kid,

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<v Speaker 2>imagine this. You play with the dolls, you play with toys,

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<v Speaker 2>and you pretend that they're talking to you, but this

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<v Speaker 2>one really is talking. There's a projector that goes on

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<v Speaker 2>his face and is talking to the kids, giving them

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<v Speaker 2>instructions on how they bore the ride.

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<v Speaker 1>Yeah, it kind of reminds me of almost like the

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<v Speaker 1>Lego movies where you see the little minifigures come to

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<v Speaker 1>life and that's it's the first time you've ever done

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<v Speaker 1>that technology. Okay, so we saw the ride. I think

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<v Speaker 1>people are really gonna you almost get immersed in this

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<v Speaker 1>world of this deep sea adventure because there's so many

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<v Speaker 1>amazing lights in there. The subs are big. The fish,

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<v Speaker 1>I mean, I really just can't believe how amazing the

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<v Speaker 1>fish are. The colors and the types you have in there.

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<v Speaker 1>I mean from big giant sharks that are going to

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<v Speaker 1>get bigger to little tiny fish. Yeah.

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<v Speaker 2>And these subs, I mean, these are twenty two thousand pounds.

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<v Speaker 2>They're not messing around here. These are real subs. So

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<v Speaker 2>as you get in and you're boarding, you're using these

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<v Speaker 2>interactive touch pads which are high tech and they're correlated

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<v Speaker 2>so that everywhere along the route that the submarine is going,

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<v Speaker 2>we know where the treasure is. And as you're going through,

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<v Speaker 2>kids are looking for gems, they're looking for pearls, they're

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<v Speaker 2>looking for swords, they're looking for all different kinds of treasure.

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<v Speaker 2>And as they see it, they touch it on the

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<v Speaker 2>touch screen. If it's correct, a little diver or lego

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<v Speaker 2>diver will be like, yes, thank you are great. If

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<v Speaker 2>they're just you know, button happy, and they're just pushing

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<v Speaker 2>things like crazy, which some kids do. My kids, Uh huh,

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<v Speaker 2>so I've heard so then it'll tell you. It'll say,

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<v Speaker 2>you know, sorry, try again, or wait till later, or

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<v Speaker 2>maybe look a little harder, and the really the cool

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<v Speaker 2>thing that I love is that you're really getting a

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<v Speaker 2>unique experience every time you ride, depending on where your

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<v Speaker 2>seat is and where you're positioned in the submarine when

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<v Speaker 2>you board, you're going to see something different every time.

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<v Speaker 1>Let's back out a little bit Lego Land Parks in

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<v Speaker 1>general for someone that has not been We first took

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<v Speaker 1>our kids here when they were like, I think three,

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<v Speaker 1>It really is geared towards kids' ages. What and kind

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<v Speaker 1>of what's the theme here? Like what I mean, we

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<v Speaker 1>know the theme is Lego, but kind of what do

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<v Speaker 1>you try to do here? That's different?

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<v Speaker 2>Lego Land Parks are really different because they are really

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<v Speaker 2>geared towards two to twelve year olds and their families.

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<v Speaker 2>So we will never go for the teenagers, will never

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<v Speaker 2>going to be the crazy roller coasters. In fact, all

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<v Speaker 2>of our roller coasters are called pink knuckle roller coasters.

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<v Speaker 2>So when you're gripping tight, you're not gripping so hard

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<v Speaker 2>that your knuckles turn white and you're scared. You're just

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<v Speaker 2>a little bit excited, a little bit enticed, and you're

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<v Speaker 2>thrilled about riding again. And that's what we want to

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<v Speaker 2>make them do. And want to come back again and

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<v Speaker 2>try different things. It's very lego based, obviously, but it's

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<v Speaker 2>very interactive and immersive, and it's designed for the families

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<v Speaker 2>to do things together. We have more than sixty rides,

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<v Speaker 2>shows and attractions. So not only do you have roller coasters,

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<v Speaker 2>you have driving school where you kids get in these

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<v Speaker 2>cars and you're learning how to drive. You're learning the

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<v Speaker 2>rules of the road. And it's not like some other

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<v Speaker 2>theme parks where there are tracks that you have to

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<v Speaker 2>follow and you keeps you on, keeps you going straight

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<v Speaker 2>or back and forth. You're you're really driving. You're their

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<v Speaker 2>pedal is, their foot is controlling the pedal. If they stop,

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<v Speaker 2>they stop, If they go, they go. And it's great

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<v Speaker 2>to see the excitement on their faces when they're handed

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<v Speaker 2>their driver's license at the end of the ride.

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<v Speaker 1>That actually surprised me about that ride the first time

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<v Speaker 1>I took my kid on it. Okay, so do you

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<v Speaker 1>think that guests, I mean, all theme park rides have

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<v Speaker 1>sort of had a little bit of like tech magic

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<v Speaker 1>in them, I think for a long time. Do you

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<v Speaker 1>think that nowadays guests kind of expect that from theme

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<v Speaker 1>park rides?

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<v Speaker 2>I think so. I think you have to merge with

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<v Speaker 2>the times. I mean, I have teenagers and they're constantly

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<v Speaker 2>teaching me new things on their phones and with everything else.

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<v Speaker 2>And with this ride, it's really the benchmark of the

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<v Speaker 2>industry because I'm excited to see when guests ride because

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<v Speaker 2>there's really nothing to compare it to. There are other

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<v Speaker 2>submarines out rides out there, but none of them have

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<v Speaker 2>live animals. None of them have the immediate experience and

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<v Speaker 2>the up close and personal feeling that these kids are

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<v Speaker 2>going to get when they see, you know, a c

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<v Speaker 2>ray with a five foot wingspan. The cool thing about

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<v Speaker 2>this too, is that they become explorers along the way.

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<v Speaker 2>So there's three different levels. I believe it's beginners, Masters

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<v Speaker 2>or intermediate, and the Masters. So as they're going through,

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<v Speaker 2>they can kind of we go to a different degree.

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<v Speaker 2>So it tracks the percentage of how many treasures you

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<v Speaker 2>found along the way and gives you a title at

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<v Speaker 2>the end. So you may have been a beginner the

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<v Speaker 2>first time through, and then another time you may be

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<v Speaker 2>a master, and it kind of gives them a challenge.

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<v Speaker 2>And everyone likes a game, and everyone likes to be

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<v Speaker 2>a little competitive.

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<v Speaker 1>Okay, so if it's someone's visiting Lego Land for the

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<v Speaker 1>first time. Give me some secrets or tips that they

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<v Speaker 1>should You know, something they should look out for in

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<v Speaker 1>the park, or something that's musty or something they must eat.

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<v Speaker 1>Give me some of those.

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<v Speaker 2>Okay, absolutely, So first and foremost, go online ahead of

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<v Speaker 2>time and look ahead of time. Know what plan it

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<v Speaker 2>out with the kids. Know what they want to do

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<v Speaker 2>and what they don't want to do, because there's nothing

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<v Speaker 2>worse than when you get here and everyone's staring at

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<v Speaker 2>a map, going well, what is this and what is that?

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<v Speaker 2>Research and know what it is. Know what your kid

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<v Speaker 2>is too, what they can ride ahead of time, so

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<v Speaker 2>you don't go up to a ride that's for someone

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<v Speaker 2>of a higher, bigger height than they can't get on.

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<v Speaker 2>The other one is, especially at Lego Land parks, we

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<v Speaker 2>have these minifigures on our name badge is if you

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<v Speaker 2>go up to an MC, which is a Model Citizen,

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<v Speaker 2>which is what all our employees are called, if you

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<v Speaker 2>go up to them and say you want to trade

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<v Speaker 2>your minifigure, I have to give you my minifigure. You're what, yes,

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<v Speaker 2>in trade for another one. So I try not to

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<v Speaker 2>wear my favorite ones out here because I've gotten swapped

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<v Speaker 2>a few times, and it's kind of a bummer when

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<v Speaker 2>you lose your favorite one, but it's one of our rules.

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<v Speaker 2>So we actually have trading stations along the route all

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<v Speaker 2>throughout the park that kids can go build their own

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<v Speaker 2>and then they can go and trade with EMC's.

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<v Speaker 1>Wow, and what's the musty food here in the park?

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<v Speaker 1>What I have to get to eat?

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<v Speaker 2>Okay, So Granny Apple fries are instant favorite. They take

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<v Speaker 2>green apples and they lightly batter them with them little

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<v Speaker 2>powdered dusted sugar and cinnamon, and then they bake them

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<v Speaker 2>and they fry them and then they dip them in

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<v Speaker 2>a vanilla whipped cream sauce. It's a dream. And the

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<v Speaker 2>other one, which is actually my favorite, is in Ninjago World.

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<v Speaker 2>We have these Bowe buns and they make these great

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<v Speaker 2>sandwiches with pork and then there's the steam the smokehouse

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<v Speaker 2>up at the top with ribs and we just started

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<v Speaker 2>out a couple of years ago and they're amazing.

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<v Speaker 1>All right. Julia Strada of Merlin Entertainment, thanks so much

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<v Speaker 1>for joining me. So when can folks actually get on

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<v Speaker 1>the Lego City Deep Sea Adventure Submarine ride?

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<v Speaker 2>July seconds we're doing our ribbon cutting. We're actually doing

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<v Speaker 2>it with Los Angeles and San Diego chapters of the

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<v Speaker 2>Ronald McDonald House Charities, bringing some of the kids up

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<v Speaker 2>here and presenting them with an eighty thousand dollars check.

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<v Speaker 1>Awesome. All right, there you have it. If you want

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<v Speaker 1>to learn more about Lego City Deep Sea Adventure Submarine Ride,

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<v Speaker 1>can go to my website rich on tech dot tv.

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<v Speaker 1>You could see some of my behind the scenes pictures,

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<v Speaker 1>stuff that you probably won't be able to see ever

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<v Speaker 1>again because it's under construction right now and in three

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<v Speaker 1>days it's all going to be done forever. So go

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<v Speaker 1>check that out. Thanks so much for listening. If you

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<v Speaker 1>like what I'm doing here with the podcast, definitely rate

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<v Speaker 1>and review it in Apple Podcasts. I'm Rich Damiro. I'll

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<v Speaker 1>talk to you real soon.