1 00:00:01,680 --> 00:00:05,520 Speaker 1: Hello, and welcome to Big Fish Small Pod. I'm Andrew Ridall. 2 00:00:06,080 --> 00:00:11,000 Speaker 1: Today is August tenth, and what I'm going to address 3 00:00:11,039 --> 00:00:15,840 Speaker 1: today is something of a myth, the myth that the 4 00:00:15,920 --> 00:00:21,880 Speaker 1: Miami Marlins play in a small market, so shy of 5 00:00:21,920 --> 00:00:25,840 Speaker 1: that addressing just like where we are at today. The 6 00:00:25,880 --> 00:00:30,000 Speaker 1: Marlins lost their opening game against the Philadelphia Phillies and 7 00:00:30,200 --> 00:00:35,159 Speaker 1: are set to send Sandy to face Noahs Cindergard and 8 00:00:35,280 --> 00:00:40,320 Speaker 1: the Phillies at seven oh five tonight. But for now, 9 00:00:40,760 --> 00:00:43,600 Speaker 1: what I'm talking about here on the pod is that myth, 10 00:00:44,400 --> 00:00:49,080 Speaker 1: but the Marlins play in a small market. To like 11 00:00:49,200 --> 00:00:51,479 Speaker 1: qualify myself a bit on the issue, because it is 12 00:00:51,560 --> 00:00:55,520 Speaker 1: kind of like a widely ranging issue, it kind of 13 00:00:55,560 --> 00:00:59,360 Speaker 1: like took me addressing this myth took me into a 14 00:00:59,480 --> 00:01:00,279 Speaker 1: rather like. 15 00:01:01,560 --> 00:01:02,760 Speaker 2: Deep place. 16 00:01:03,760 --> 00:01:05,399 Speaker 1: This is going to end up being a two part 17 00:01:05,480 --> 00:01:08,960 Speaker 1: podcast that I like include the rest of on Friday there. 18 00:01:10,040 --> 00:01:14,600 Speaker 1: But for now, like I'm pulling from my experience having 19 00:01:14,640 --> 00:01:19,960 Speaker 1: worked in baseball, not quite the major leagues, but in 20 00:01:20,000 --> 00:01:23,320 Speaker 1: the realm of sport business. I've studied at the university 21 00:01:23,440 --> 00:01:29,000 Speaker 1: level marketing, taking classes in sports marketing, and it's not 22 00:01:29,080 --> 00:01:32,679 Speaker 1: like something that I'm like totally out of touch with 23 00:01:32,760 --> 00:01:35,800 Speaker 1: as a fan. But it's also certainly something that I 24 00:01:35,880 --> 00:01:37,840 Speaker 1: am a. 25 00:01:37,040 --> 00:01:39,520 Speaker 2: Podcaster with a spreadsheet, if you will. 26 00:01:39,520 --> 00:01:42,360 Speaker 1: I don't have access to the same numbers and everything 27 00:01:42,400 --> 00:01:48,360 Speaker 1: that you do with like an actual Major League team 28 00:01:48,520 --> 00:01:52,520 Speaker 1: addressing their market and assessing what to do to bring 29 00:01:52,560 --> 00:01:56,200 Speaker 1: in an income. But I'm just here to correct a 30 00:01:56,240 --> 00:01:57,200 Speaker 1: bit of a narrative. 31 00:01:58,120 --> 00:02:01,760 Speaker 2: This is big, this is real, and. 32 00:02:01,640 --> 00:02:03,480 Speaker 1: It starts really with the fact that Miami is a 33 00:02:03,560 --> 00:02:06,720 Speaker 1: rather large place. Depending on the source, you get a 34 00:02:06,720 --> 00:02:09,880 Speaker 1: different number for how many people live in the metro area. 35 00:02:10,000 --> 00:02:13,320 Speaker 1: But as something of an aggregate Miami, including Fort Lauderdale 36 00:02:13,400 --> 00:02:16,600 Speaker 1: extending out to Pompino Beach, you get an approximate six 37 00:02:16,720 --> 00:02:21,120 Speaker 1: million residents that could leave home at five pm and 38 00:02:21,240 --> 00:02:25,680 Speaker 1: drive to a six forty first pitch game, rather pushing 39 00:02:25,680 --> 00:02:28,520 Speaker 1: it depending on like traffic and whatnot. I have something 40 00:02:28,560 --> 00:02:31,120 Speaker 1: of like a limit on this study and that I'm not. 41 00:02:31,040 --> 00:02:33,600 Speaker 2: A resident of South Florida, But going from. 42 00:02:33,480 --> 00:02:37,960 Speaker 1: Google's projections for travel time from the Bailey Contemporary Arts 43 00:02:38,440 --> 00:02:41,040 Speaker 1: in Pompino Beach to Lone Debo Park is an estimated 44 00:02:41,080 --> 00:02:45,160 Speaker 1: forty five to ninety minutes and five pm traffic, it's 45 00:02:45,200 --> 00:02:48,160 Speaker 1: an even easier trip from Homestead to the south, and 46 00:02:48,200 --> 00:02:50,880 Speaker 1: if you go any further south from there, you're practically 47 00:02:50,919 --> 00:02:55,320 Speaker 1: in Key Largo. If you're in northeastern suburbs like Parkland 48 00:02:55,360 --> 00:02:57,880 Speaker 1: and Western it's closed to them. In Pompano Beach taking 49 00:02:57,880 --> 00:03:02,560 Speaker 1: advantage of the turnpike and avoiding the often crowded Interstate 50 00:03:03,040 --> 00:03:05,440 Speaker 1: ninety five, and it's probably the best way to get 51 00:03:05,480 --> 00:03:11,080 Speaker 1: out get around Southeast Florida, but it is notoriously congested. 52 00:03:11,160 --> 00:03:13,560 Speaker 1: About like ninety minutes is what it might take you 53 00:03:13,600 --> 00:03:16,080 Speaker 1: to go forty miles during. 54 00:03:17,240 --> 00:03:19,680 Speaker 2: Just a day's commute. 55 00:03:19,800 --> 00:03:26,079 Speaker 1: Economically, what the Marlins present, Pulling from the Fanned Cost Index, 56 00:03:26,600 --> 00:03:31,600 Speaker 1: which is produced by Team Marketing Report, they go through 57 00:03:31,680 --> 00:03:35,080 Speaker 1: all Major League teams incite the cost for a family 58 00:03:35,080 --> 00:03:38,680 Speaker 1: of four to attend a Marlins game as one hundred 59 00:03:38,680 --> 00:03:45,400 Speaker 1: and eighty six dollars, assuming like food, seats, parking, those 60 00:03:45,920 --> 00:03:51,120 Speaker 1: basic costs, taking with like a median household income for 61 00:03:51,480 --> 00:03:57,520 Speaker 1: the Miami metropolitan area of forty four thousand dollars, and 62 00:03:57,560 --> 00:04:00,720 Speaker 1: it isn't quite possible with this one hundred sixty two 63 00:04:00,760 --> 00:04:04,560 Speaker 1: game schedule, but the average family in the area would 64 00:04:04,560 --> 00:04:08,680 Speaker 1: be spending about like fifty percent more than they would 65 00:04:08,840 --> 00:04:11,920 Speaker 1: be able to allot to a daily budget at one 66 00:04:12,000 --> 00:04:14,680 Speaker 1: hundred and eighty six dollars to attend a baseball game. 67 00:04:15,800 --> 00:04:18,279 Speaker 1: To do that one hundred and sixty two games, not 68 00:04:18,400 --> 00:04:21,480 Speaker 1: that there is that for your family of four it 69 00:04:21,520 --> 00:04:26,680 Speaker 1: would be sixty seven thousand, eight hundred and ninety. It's 70 00:04:26,720 --> 00:04:28,960 Speaker 1: a bit of like a fudgy way of calculating these 71 00:04:29,000 --> 00:04:31,960 Speaker 1: household budgets. Like I wouldn't be surprised to find out 72 00:04:31,960 --> 00:04:35,000 Speaker 1: that a family of four on average has a higher 73 00:04:35,000 --> 00:04:39,080 Speaker 1: income than just an average household, being that they like 74 00:04:39,160 --> 00:04:42,719 Speaker 1: do support children, which has its costs, and I'm sure 75 00:04:43,320 --> 00:04:47,280 Speaker 1: that is planned for in the income that the adults 76 00:04:47,320 --> 00:04:51,440 Speaker 1: and the family are seeking. So the point really is 77 00:04:51,839 --> 00:04:55,520 Speaker 1: that for the average person, the average household in the 78 00:04:55,520 --> 00:04:59,480 Speaker 1: Miami metro area, it is possible to attend a Major 79 00:04:59,560 --> 00:05:02,560 Speaker 1: League BASEBA and the Marlins are priced such that the 80 00:05:02,600 --> 00:05:05,479 Speaker 1: average team would need to be making a bit of 81 00:05:05,480 --> 00:05:10,040 Speaker 1: an exception in their budget to attend some Major League baseball. 82 00:05:10,440 --> 00:05:12,039 Speaker 2: Don't give me money, I'll spend it. 83 00:05:13,680 --> 00:05:16,440 Speaker 1: Basically, the people are there in South Florida and the 84 00:05:16,520 --> 00:05:20,120 Speaker 1: income is there to support a team. So as the 85 00:05:20,120 --> 00:05:24,400 Speaker 1: Marlins look at the opportunity of South Florida, there is 86 00:05:24,440 --> 00:05:29,359 Speaker 1: certainly the potential for the fans to come to games. 87 00:05:30,400 --> 00:05:34,640 Speaker 1: As a further exploration, there's a twenty fourteen study done 88 00:05:34,760 --> 00:05:39,480 Speaker 1: by Matt Schwartz for the Hardball Times class Race, Weather, 89 00:05:39,560 --> 00:05:42,800 Speaker 1: and Getting Ahead in Major League Baseball. Schwartz looked at 90 00:05:42,880 --> 00:05:47,080 Speaker 1: career war and birth county of Major League baseball players 91 00:05:47,440 --> 00:05:49,760 Speaker 1: over the years and found that as it relates to 92 00:05:49,800 --> 00:05:55,119 Speaker 1: career production. Noting that he did not have information on race, 93 00:05:55,240 --> 00:05:59,120 Speaker 1: but aware that there's been a decline in African American 94 00:05:59,560 --> 00:06:04,320 Speaker 1: major leage league baseball player population, he found that coming 95 00:06:04,360 --> 00:06:09,719 Speaker 1: from a higher income county has become more important towards 96 00:06:09,920 --> 00:06:15,240 Speaker 1: major League baseball production over time. Coming from a warmer 97 00:06:15,320 --> 00:06:20,080 Speaker 1: weather environment has become more important over time, and warmer 98 00:06:20,120 --> 00:06:25,640 Speaker 1: weather is more important in high income counties than in 99 00:06:25,760 --> 00:06:31,159 Speaker 1: lower income countings. Basically, future ballplayers first need the resources 100 00:06:31,160 --> 00:06:35,240 Speaker 1: and access to baseball equipment, teams, fields, and the knowledge 101 00:06:35,440 --> 00:06:40,280 Speaker 1: to take advantage of the warm weather from a playing standpoint. 102 00:06:41,320 --> 00:06:44,919 Speaker 1: Drew Jones and Jackson Holliday going first and second in 103 00:06:45,000 --> 00:06:47,960 Speaker 1: the twenty twenty two draft as sons of former All 104 00:06:48,000 --> 00:06:52,839 Speaker 1: Stars Andrew Jones and Matt Holliday, it isn't coincidental that 105 00:06:53,040 --> 00:06:55,400 Speaker 1: going out to play catch with Dad was a more 106 00:06:55,440 --> 00:07:01,200 Speaker 1: gainful experience for those talents. I mean Dad probably even 107 00:07:01,240 --> 00:07:03,279 Speaker 1: had a batting cage at home. 108 00:07:03,839 --> 00:07:04,680 Speaker 2: It's a trend that. 109 00:07:06,160 --> 00:07:09,840 Speaker 1: Is of access to baseball leading to better baseball production, 110 00:07:10,480 --> 00:07:12,239 Speaker 1: and that extends probably. 111 00:07:13,760 --> 00:07:16,000 Speaker 2: To your most baseball. 112 00:07:15,600 --> 00:07:18,680 Speaker 1: Dedicated people in twenty twenty two, and also extends to 113 00:07:18,720 --> 00:07:23,720 Speaker 1: your less enthused local locals that According to a twenty 114 00:07:23,800 --> 00:07:27,160 Speaker 1: thirteen dead Spin article titled the real cost to Miami 115 00:07:27,200 --> 00:07:30,440 Speaker 1: for Marlins Park is in the billions, the five hundred 116 00:07:30,480 --> 00:07:34,000 Speaker 1: million Miami Dade had to raise to afford the immediate 117 00:07:34,040 --> 00:07:36,920 Speaker 1: construction of Marlins Park in two thousand and nine was 118 00:07:37,000 --> 00:07:39,920 Speaker 1: raised by selling bonds that will ultimately cost the city 119 00:07:40,280 --> 00:07:44,840 Speaker 1: and estimated two point four billion to pay back over 120 00:07:44,960 --> 00:07:48,600 Speaker 1: the course of twenty twenty six to twenty forty eight. 121 00:07:49,560 --> 00:07:52,720 Speaker 1: The twenty eighteen sale of the team from Jeffrey Laurier 122 00:07:52,760 --> 00:07:56,320 Speaker 1: to current majority owner Bruce Sherman valued the Marlins at 123 00:07:56,320 --> 00:08:01,240 Speaker 1: one point two billion in ignoring the time opponent of 124 00:08:01,280 --> 00:08:04,480 Speaker 1: the financial plan and the payback, which is huge because 125 00:08:04,520 --> 00:08:05,920 Speaker 1: the value of a dollar will. 126 00:08:05,760 --> 00:08:07,600 Speaker 2: Be different twenty years from now. 127 00:08:08,200 --> 00:08:13,200 Speaker 1: The team was only worth about half the cost of 128 00:08:13,320 --> 00:08:16,280 Speaker 1: the stadium, and there is more that the stadium does 129 00:08:16,320 --> 00:08:19,440 Speaker 1: for the city than baseball. It's hosted other events. But 130 00:08:19,560 --> 00:08:23,080 Speaker 1: critical to the choice to publicly fund Marlin's Park is 131 00:08:23,120 --> 00:08:27,280 Speaker 1: that there would be more of an income generator over 132 00:08:27,320 --> 00:08:31,000 Speaker 1: the term of the loan than the cost of the loan, 133 00:08:31,880 --> 00:08:37,560 Speaker 1: likely budgeting both to benefit from the Marlins directly. And 134 00:08:37,600 --> 00:08:40,600 Speaker 1: I have some more kind of fudge numbers on the 135 00:08:40,600 --> 00:08:44,280 Speaker 1: financial picture of Miami using the fan costs index that 136 00:08:44,280 --> 00:08:48,040 Speaker 1: accounts for the non premium tickets, parking concessions. Teams also 137 00:08:48,160 --> 00:08:52,240 Speaker 1: make money on TV contracts, advertising, and merchandising, so I'm 138 00:08:52,280 --> 00:08:55,080 Speaker 1: not getting a full picture of the money the team 139 00:08:55,200 --> 00:08:59,559 Speaker 1: brings in, but speculatively, at the median attendance for a 140 00:08:59,600 --> 00:09:02,160 Speaker 1: major of the baseball team in twenty twenty two of 141 00:09:02,200 --> 00:09:06,440 Speaker 1: about twenty seven thousand, two hundred and fifty and a 142 00:09:06,480 --> 00:09:08,960 Speaker 1: fan cost index for a family of four being two 143 00:09:09,000 --> 00:09:13,040 Speaker 1: fifty six, the theoretical average team in terms of cost to 144 00:09:13,120 --> 00:09:16,959 Speaker 1: attend and crowd size could bring a team one point 145 00:09:17,160 --> 00:09:21,600 Speaker 1: seven four million per game. That's about one hundred and 146 00:09:21,600 --> 00:09:23,960 Speaker 1: forty one million for one hundred for eighty two games, 147 00:09:24,240 --> 00:09:27,680 Speaker 1: and that's before accounting for the other income from sponsorships, 148 00:09:27,720 --> 00:09:33,000 Speaker 1: media rights, merchandising, and playoffs. So at the current level 149 00:09:33,040 --> 00:09:35,920 Speaker 1: that the Marlins are at with about eleven thousand, six 150 00:09:36,080 --> 00:09:39,880 Speaker 1: hundred and thirty three fans per game at one hundred 151 00:09:39,920 --> 00:09:42,960 Speaker 1: and eighty six for a family of four, the theoretical 152 00:09:43,000 --> 00:09:48,040 Speaker 1: mid market annual earnings for Miami of one hundred and 153 00:09:48,040 --> 00:09:52,559 Speaker 1: forty one million becomes more like forty one million. In reality, 154 00:09:52,960 --> 00:09:57,120 Speaker 1: that doesn't like directly convert to a solid economic basis 155 00:09:57,120 --> 00:10:02,040 Speaker 1: for Miami because increasing the cost to Leaga Bridge doesn't 156 00:10:02,080 --> 00:10:05,120 Speaker 1: factor for the actual like finances of the area at 157 00:10:05,120 --> 00:10:08,520 Speaker 1: the time. The minimum wage, for example, is much higher 158 00:10:08,600 --> 00:10:13,640 Speaker 1: in California. Basically, the Marlins just aren't making that much money. 159 00:10:13,760 --> 00:10:15,160 Speaker 2: The Marlins have had. 160 00:10:15,080 --> 00:10:19,560 Speaker 1: Great municipal support for the stadium, as is available through 161 00:10:19,640 --> 00:10:23,640 Speaker 1: the Marquette Law School. The only cost to the team 162 00:10:23,800 --> 00:10:29,880 Speaker 1: from the city in their summarized lease is an annual rent, 163 00:10:30,080 --> 00:10:33,960 Speaker 1: escalating that two percent each year from two point three 164 00:10:34,040 --> 00:10:38,520 Speaker 1: million ode and twenty twelve. By the time Miami Dade 165 00:10:39,160 --> 00:10:46,360 Speaker 1: will be paying its bonds back, Miami Marlins will be 166 00:10:46,400 --> 00:10:51,160 Speaker 1: paying about three point one million in rent over the 167 00:10:51,240 --> 00:10:54,120 Speaker 1: term of the lease, taking it to twenty forty six. 168 00:10:54,520 --> 00:10:57,640 Speaker 1: Only about one hundred and seventeen million is the expected 169 00:10:57,960 --> 00:10:59,640 Speaker 1: cost to be paid directly. 170 00:10:59,240 --> 00:11:00,000 Speaker 2: To Miami Day. 171 00:11:01,240 --> 00:11:05,160 Speaker 1: Certainly, that's if I'm reading and understanding this all correctly. 172 00:11:05,679 --> 00:11:08,880 Speaker 1: But basically, Miami Dade entered into this agreement with the 173 00:11:08,880 --> 00:11:13,240 Speaker 1: Marlins in an effort to drive economic development, not relying 174 00:11:13,280 --> 00:11:15,320 Speaker 1: on the money directly from the team, but hoping to 175 00:11:15,320 --> 00:11:18,440 Speaker 1: bring in tax dollars from like payments processed at the 176 00:11:18,480 --> 00:11:20,959 Speaker 1: stadium and outside of it, like out of town or 177 00:11:21,080 --> 00:11:24,160 Speaker 1: staying overnight that might also visit your restaurants and beaches 178 00:11:24,160 --> 00:11:27,280 Speaker 1: and other cultural sites in and around Miami. And the 179 00:11:27,320 --> 00:11:30,560 Speaker 1: city does own the stadium, but certainly a lot of 180 00:11:30,559 --> 00:11:33,920 Speaker 1: the value of the one point two billion dollars exchange 181 00:11:33,960 --> 00:11:36,440 Speaker 1: to get Bruce Sherman in company a possession of the 182 00:11:36,440 --> 00:11:40,080 Speaker 1: Miami Marlins is from the least signed to keep Major 183 00:11:40,160 --> 00:11:43,960 Speaker 1: League Baseball a part of the urban landscape of Miami. 184 00:11:44,400 --> 00:11:46,600 Speaker 2: So after like the surface level. 185 00:11:46,480 --> 00:11:48,720 Speaker 1: Could people get to the game, could they afford to 186 00:11:48,720 --> 00:11:51,199 Speaker 1: go to the game, and is there a real place 187 00:11:51,240 --> 00:11:52,640 Speaker 1: to go to the game? 188 00:11:52,960 --> 00:11:56,600 Speaker 2: The answers are all yes. So the real question next. 189 00:11:56,440 --> 00:12:00,440 Speaker 1: Is like who of that six million could act go 190 00:12:00,520 --> 00:12:03,960 Speaker 1: to games and be a fan of the team. On 191 00:12:04,000 --> 00:12:07,320 Speaker 1: April fourth this year, finance Buzz published a poll of 192 00:12:07,400 --> 00:12:11,040 Speaker 1: theirs of baseball fans after the resolve of the MLB 193 00:12:11,200 --> 00:12:16,120 Speaker 1: lockout and the announced resumption of the twenty twenty two season, 194 00:12:16,160 --> 00:12:18,640 Speaker 1: and found that six percent of fans pulled no longer 195 00:12:18,679 --> 00:12:22,720 Speaker 1: will spend money on baseball. So it is true that 196 00:12:22,760 --> 00:12:26,360 Speaker 1: some fans are leaving the sport, or at least saying 197 00:12:26,440 --> 00:12:28,920 Speaker 1: they're going to So maybe you can rule that out 198 00:12:29,080 --> 00:12:32,320 Speaker 1: as a part of the business. Sure, maybe they'll have 199 00:12:32,320 --> 00:12:34,680 Speaker 1: a change of heart, but you definitely cannot go out 200 00:12:34,679 --> 00:12:37,760 Speaker 1: of your way attempting to change their heart, which is 201 00:12:37,800 --> 00:12:41,080 Speaker 1: business advice is also really applicable to like any relationship 202 00:12:41,120 --> 00:12:45,840 Speaker 1: for you, and talking about your fans generally, you do 203 00:12:45,960 --> 00:12:49,480 Speaker 1: have people who buy tickets and twenty game packages and 204 00:12:49,520 --> 00:12:51,560 Speaker 1: otherwise have interest in going to the game and are 205 00:12:51,559 --> 00:12:53,880 Speaker 1: willing to spend the money. So we see that segment 206 00:12:53,920 --> 00:12:56,280 Speaker 1: in the stadium. Then we have the fans that could 207 00:12:56,280 --> 00:12:58,320 Speaker 1: be going that just like aren't and maybe there's something 208 00:12:58,360 --> 00:13:00,679 Speaker 1: that could be done simply to get them to go there. 209 00:13:00,720 --> 00:13:04,120 Speaker 1: We see that with Sandy's Beach as a small little 210 00:13:04,360 --> 00:13:08,400 Speaker 1: intro there and you're low key promotions offering discounted food 211 00:13:08,440 --> 00:13:09,040 Speaker 1: and drinks. 212 00:13:09,400 --> 00:13:10,720 Speaker 2: But it really seems. 213 00:13:10,400 --> 00:13:12,440 Speaker 1: Like what we have in South Florida is a large 214 00:13:13,320 --> 00:13:18,640 Speaker 1: swath of people, like maybe multiple millions of people that 215 00:13:18,760 --> 00:13:21,440 Speaker 1: just don't know and haven't decided yet whether or not 216 00:13:21,440 --> 00:13:24,600 Speaker 1: they want to attend a baseball game. But through all 217 00:13:24,640 --> 00:13:27,520 Speaker 1: that talk, really what we get is that there's only 218 00:13:27,559 --> 00:13:30,040 Speaker 1: a marginal amount of people that would refuse to go 219 00:13:30,080 --> 00:13:34,400 Speaker 1: to a game. That's six percent or so plus whatever, 220 00:13:34,520 --> 00:13:39,880 Speaker 1: like non fan is also equally convicted. But that's not 221 00:13:39,920 --> 00:13:43,520 Speaker 1: really a lot of the Miami metro area. It's something 222 00:13:43,559 --> 00:13:49,479 Speaker 1: of an affordable outing relative to other Major League Baseball stadiums, 223 00:13:50,000 --> 00:13:53,400 Speaker 1: and the Marlins have successfully sold more Marlins Baseball to 224 00:13:53,640 --> 00:13:56,840 Speaker 1: fans with the City Connect jerseys or your Ticket packages 225 00:13:57,360 --> 00:14:00,840 Speaker 1: and that sort. It's a viable product to those that 226 00:14:00,880 --> 00:14:03,480 Speaker 1: are into it. But it feels like the Marlins are 227 00:14:03,480 --> 00:14:06,480 Speaker 1: sitting on top of like a market that can at 228 00:14:06,520 --> 00:14:11,360 Speaker 1: least sustain success. It's hard to say exactly what this 229 00:14:11,559 --> 00:14:16,240 Speaker 1: small market misnimer is meant to be. It seems that 230 00:14:16,360 --> 00:14:19,120 Speaker 1: perhaps maybe just the market is small by the point 231 00:14:19,160 --> 00:14:22,080 Speaker 1: of sale, because there are plenty of people in the 232 00:14:22,120 --> 00:14:24,800 Speaker 1: area that can afford to go to games. There's just 233 00:14:24,880 --> 00:14:30,920 Speaker 1: definitely something missing in that effort to make it happen. 234 00:14:31,880 --> 00:14:35,160 Speaker 1: So that's what I have for now on this attempt 235 00:14:35,160 --> 00:14:39,760 Speaker 1: to address the Marlins small market myth. On Friday, I'll 236 00:14:39,800 --> 00:14:45,120 Speaker 1: be back with you with some more like insight into marketing, 237 00:14:45,800 --> 00:14:49,000 Speaker 1: how the Dodgers got to the stature they currently have, 238 00:14:50,160 --> 00:14:54,000 Speaker 1: and really what sort of gesture the Marlins could be 239 00:14:54,680 --> 00:15:00,680 Speaker 1: making to attract those potential fans that might or might 240 00:15:00,720 --> 00:15:05,560 Speaker 1: not be real the doubt being that maybe baseball isn't 241 00:15:05,640 --> 00:15:08,240 Speaker 1: for everyone. I'm of the opinion that it could be. 242 00:15:09,080 --> 00:15:11,440 Speaker 1: So for now I've been Andrew Wrdall, thank you for listening. 243 00:15:11,920 --> 00:15:14,920 Speaker 1: I'll be back with you on Friday.