1 00:00:02,000 --> 00:00:05,640 Speaker 1: We're about to get deep into Bad Bunny. Oh, I 2 00:00:05,760 --> 00:00:09,720 Speaker 1: want to code drill Joseph. Joseph, do not finish that joke. 3 00:00:10,360 --> 00:00:12,159 Speaker 1: Before we kick off with Bad Bunny. I want to 4 00:00:12,160 --> 00:00:15,280 Speaker 1: take a quick second to introduce ourselves and what this 5 00:00:15,320 --> 00:00:19,280 Speaker 1: podcast is all about. So Joseph and I are besties 6 00:00:19,440 --> 00:00:21,799 Speaker 1: who are always dishing about the biggest stars in the 7 00:00:21,800 --> 00:00:25,239 Speaker 1: world and of course what's happening in their lives. We 8 00:00:25,320 --> 00:00:28,720 Speaker 1: are always out there looking for the tea honey. Yes, 9 00:00:28,840 --> 00:00:32,760 Speaker 1: And like most of you, we dish and then we google. 10 00:00:33,040 --> 00:00:35,519 Speaker 1: I mean, there's just so much out there to know 11 00:00:35,640 --> 00:00:39,440 Speaker 1: about these peeps, so much information. So one day, after 12 00:00:39,479 --> 00:00:41,879 Speaker 1: a couple of glasses of the chemo, sh sh sh 13 00:00:42,120 --> 00:00:45,320 Speaker 1: sh shut Joseph, Oh, sorry, you don't have to spell 14 00:00:45,440 --> 00:00:49,040 Speaker 1: everything in the first episode, Okay, where was I? We 15 00:00:49,040 --> 00:00:53,400 Speaker 1: were drunk talking about our favorite Latin artists. Right that night, 16 00:00:53,520 --> 00:01:00,200 Speaker 1: I remember, Joseph asked me the most profound question. Oh wait, 17 00:01:00,240 --> 00:01:02,320 Speaker 1: I remember now. I asked you if we ever really 18 00:01:02,360 --> 00:01:06,080 Speaker 1: do anything out of our own conscious choice, or are 19 00:01:06,120 --> 00:01:09,440 Speaker 1: we controlled by some sort of external simulation. That was 20 00:01:09,480 --> 00:01:13,240 Speaker 1: a different night. Why is it called a chickpe if 21 00:01:13,280 --> 00:01:16,959 Speaker 1: it's neither a chick nor a pe. No, the one 22 00:01:16,959 --> 00:01:20,679 Speaker 1: about the icons? Oh yeah, what separates an artist from 23 00:01:20,720 --> 00:01:26,000 Speaker 1: just being an artist and becoming an iconic? Yes? That one. 24 00:01:26,520 --> 00:01:29,120 Speaker 1: It got me thinking, if Joseph and I are having 25 00:01:29,160 --> 00:01:33,039 Speaker 1: these chats about these amazing artistas, then y'all must be 26 00:01:33,080 --> 00:01:36,200 Speaker 1: having these chats too, So why not create a show 27 00:01:36,240 --> 00:01:38,520 Speaker 1: where we can tell you everything you need to know 28 00:01:38,680 --> 00:01:43,559 Speaker 1: about each artist and you get to hang out with us. Exactly? So, 29 00:01:43,720 --> 00:01:46,120 Speaker 1: I picked up my cell phone and I called iHeart 30 00:01:46,160 --> 00:01:48,840 Speaker 1: and they said, wait, how did you get this number? 31 00:01:49,680 --> 00:01:53,080 Speaker 1: Don't be so shady yet they actually said, we love it. 32 00:01:53,400 --> 00:01:57,280 Speaker 1: When do we start? So here we are telling you 33 00:01:57,320 --> 00:02:00,560 Speaker 1: the stories of the greatest Latin artists in the world. 34 00:02:01,040 --> 00:02:03,960 Speaker 1: We're going to celebrate the artistic contributions of all of 35 00:02:03,960 --> 00:02:09,280 Speaker 1: these amazing artists, their songs, the movies, the musicals, the fights, 36 00:02:09,520 --> 00:02:14,239 Speaker 1: the breakups, the disasters that bring them home dodal, the good, 37 00:02:14,280 --> 00:02:16,880 Speaker 1: the bad, and you'll hear how all of it adds 38 00:02:16,960 --> 00:02:20,120 Speaker 1: up to create something more than just a star. And 39 00:02:20,560 --> 00:02:23,680 Speaker 1: you're going to have fun, bitch, Yes you are? Okay? 40 00:02:23,720 --> 00:02:26,320 Speaker 1: Can I go deep into bad bunny? Now? You couldn't 41 00:02:26,320 --> 00:02:33,120 Speaker 1: help yourself, could you? Our first artist Bad Bunny. So 42 00:02:33,200 --> 00:02:37,799 Speaker 1: it's summer twenty twenty two and everyone is dropping an album. 43 00:02:37,919 --> 00:02:42,560 Speaker 1: I'm talking Drake, Kendrick, Lamar, Bts and yes, even Queen 44 00:02:42,639 --> 00:02:46,800 Speaker 1: Bee herself are all delivering new bops, and yet there's 45 00:02:47,000 --> 00:02:49,359 Speaker 1: one album that is topping them off. It's from a 46 00:02:49,400 --> 00:02:53,079 Speaker 1: Puerto Rican rapper with a bold sense of style, defined 47 00:02:53,120 --> 00:02:56,600 Speaker 1: by major swag, his often colorful nails, and, as Vogue 48 00:02:56,600 --> 00:02:59,920 Speaker 1: recently said, one of the music scenes most exciting risk 49 00:03:00,120 --> 00:03:04,640 Speaker 1: taking dressers. Y'all know who we're talking about, Bad Bump. 50 00:03:08,120 --> 00:03:10,640 Speaker 1: In just six short years, the star went from bagging 51 00:03:10,639 --> 00:03:14,079 Speaker 1: groceries at a local supermarket to selling out stadiums across 52 00:03:14,120 --> 00:03:17,520 Speaker 1: the globe as one of the top recording artist ever 53 00:03:18,240 --> 00:03:21,000 Speaker 1: in an industry that expects Latin artists to cross over 54 00:03:21,080 --> 00:03:24,040 Speaker 1: to the mainstream US market by not only changing their image, 55 00:03:24,360 --> 00:03:27,639 Speaker 1: but also changing the native language they sing in. How 56 00:03:27,680 --> 00:03:30,920 Speaker 1: does someone like Bad Bunny get away with, as he 57 00:03:31,040 --> 00:03:35,120 Speaker 1: likes to say, doing whatever he wants? Join us as 58 00:03:35,160 --> 00:03:37,840 Speaker 1: we learn more about his humble beginnings in Vega Baja 59 00:03:38,200 --> 00:03:44,800 Speaker 1: to his meteoric rise up the music charts. I'm your host, 60 00:03:44,960 --> 00:03:49,640 Speaker 1: Liliana Vasquez and I'm Joseph Carrillo and this is Becoming 61 00:03:49,760 --> 00:03:52,880 Speaker 1: an Icon a weekly podcast will we give you the 62 00:03:52,960 --> 00:03:56,680 Speaker 1: Rundown on how today's most famous latint stars have shaped 63 00:03:56,800 --> 00:04:01,160 Speaker 1: pop culture and given the world some extras. Sit back 64 00:04:01,240 --> 00:04:05,720 Speaker 1: and get comfortable, because we are going in the only 65 00:04:05,760 --> 00:04:11,600 Speaker 1: way we know how, with some cheeseman and a lot 66 00:04:11,640 --> 00:04:15,000 Speaker 1: of opinions as we relive their greatest achievements on our 67 00:04:15,080 --> 00:04:29,039 Speaker 1: journey to find out what makes them so iconic. On 68 00:04:29,200 --> 00:04:32,720 Speaker 1: July second, twenty twenty two, Bad Bunny went on Instagram 69 00:04:32,760 --> 00:04:37,919 Speaker 1: Live to raffle an iPhone twelve. An iPhone twelve that's 70 00:04:38,000 --> 00:04:42,680 Speaker 1: like random, as fuzz I know, But that didn't mean 71 00:04:42,720 --> 00:04:46,239 Speaker 1: that people weren't tuning in. Okay, so he also raffled 72 00:04:46,320 --> 00:04:49,120 Speaker 1: other items like iPads and of course merch from his 73 00:04:49,240 --> 00:04:53,239 Speaker 1: most recent album, Unvdanosin. But it kind of left everyone 74 00:04:53,279 --> 00:04:56,960 Speaker 1: asking the same question, Okay, for real, why the f 75 00:04:57,200 --> 00:05:00,880 Speaker 1: are we really here? And oh, I want to know 76 00:05:00,960 --> 00:05:03,080 Speaker 1: who won any of this march because I need a 77 00:05:03,120 --> 00:05:07,800 Speaker 1: size extra Smarge fresh shirt. Well, Joseph. To the surprise 78 00:05:07,880 --> 00:05:11,080 Speaker 1: and delight of Puerto Rican fans tuning in, Bad Bunny 79 00:05:11,279 --> 00:05:14,240 Speaker 1: casually mentioned that he couldn't possibly go on tour to 80 00:05:14,240 --> 00:05:18,720 Speaker 1: promote his new album without performing in La Isla de Lencanto. Right, 81 00:05:19,200 --> 00:05:22,720 Speaker 1: So he announced three dates at Elcholi think of it 82 00:05:22,760 --> 00:05:26,120 Speaker 1: as Madison Square Garden, but of Puerto Rico, and the 83 00:05:26,240 --> 00:05:31,440 Speaker 1: fans went gray. But there's always a butt, y'all. To 84 00:05:31,520 --> 00:05:34,880 Speaker 1: make sure that only Puerto Ricans could score tickets and 85 00:05:34,960 --> 00:05:37,520 Speaker 1: enjoy the three night affair, you had to purchase the 86 00:05:37,560 --> 00:05:41,760 Speaker 1: tickets in person. Yep, we're talking old school I R 87 00:05:41,920 --> 00:05:45,599 Speaker 1: L stand in line four days style. And then people, 88 00:05:45,800 --> 00:05:48,680 Speaker 1: well they went even crazier. Fans started lining up for 89 00:05:48,720 --> 00:05:52,520 Speaker 1: tickets as soon as he announced them. Yeah, well that 90 00:05:52,600 --> 00:05:56,080 Speaker 1: was seven days before the tickets went on sale, Suitie. 91 00:05:56,440 --> 00:05:59,960 Speaker 1: It was chaos. Fights broke out over people cutting the line. 92 00:06:00,440 --> 00:06:03,040 Speaker 1: Separate lines started forming just to get in the line, 93 00:06:03,160 --> 00:06:07,880 Speaker 1: and then the unofficial lines became the official lines. It 94 00:06:07,960 --> 00:06:12,120 Speaker 1: was complete and utter chaos. It was like an episode 95 00:06:12,200 --> 00:06:15,560 Speaker 1: of Housewives meets Christina, but you know, less nails and 96 00:06:15,760 --> 00:06:19,320 Speaker 1: less trashy. The concert, though, it was going to be 97 00:06:19,360 --> 00:06:22,120 Speaker 1: worth all of it, Yes, because it would be the 98 00:06:22,200 --> 00:06:25,560 Speaker 1: first ever show by Latin urban artists to be transmitted 99 00:06:25,720 --> 00:06:28,960 Speaker 1: live through Telemundo. And if you couldn't score the golden 100 00:06:28,960 --> 00:06:32,279 Speaker 1: ticket into Elcholi. That night you could join watch parties 101 00:06:32,400 --> 00:06:35,440 Speaker 1: all over the island, where thousands of spectators met in 102 00:06:35,480 --> 00:06:38,400 Speaker 1: thirteen plazas to watch the live feed of the concert 103 00:06:38,480 --> 00:06:42,640 Speaker 1: together and to rust it was an event. We're going 104 00:06:42,680 --> 00:06:44,960 Speaker 1: to get back to the concert later. But the sold 105 00:06:44,960 --> 00:06:47,760 Speaker 1: out stadium tour and Bad Bunny's perch atop the global 106 00:06:47,760 --> 00:06:52,600 Speaker 1: streaming rankings confirm what many of us already know. Bad 107 00:06:52,640 --> 00:06:56,880 Speaker 1: Bunny isn't just having a major moment, He's cementing himself 108 00:06:56,920 --> 00:07:02,719 Speaker 1: as a genre breaking music industry icon. Joseph, when we 109 00:07:02,920 --> 00:07:05,919 Speaker 1: first started talking about this podcast, we were so excited. 110 00:07:05,960 --> 00:07:09,120 Speaker 1: We knew we were going to talk about Jaylo, Ricky Martin. 111 00:07:09,760 --> 00:07:12,680 Speaker 1: But there was one person that you and I begged 112 00:07:13,360 --> 00:07:16,600 Speaker 1: to kick off this series with. Who was that it 113 00:07:16,720 --> 00:07:22,960 Speaker 1: was Bad Bunny like Desperados for him, seriously Desperadoes, and 114 00:07:23,000 --> 00:07:24,640 Speaker 1: not that it was a hard sell. I mean we 115 00:07:24,720 --> 00:07:27,520 Speaker 1: just talked about it. Right. He is literally at the 116 00:07:27,520 --> 00:07:29,600 Speaker 1: top of the charts. He's at the top of everyone's 117 00:07:29,680 --> 00:07:34,440 Speaker 1: fashionless So what was your first moment when you realized 118 00:07:34,840 --> 00:07:37,800 Speaker 1: Bad Bunny is here to stay? So when I first 119 00:07:37,840 --> 00:07:39,560 Speaker 1: heard of Bad Bunny, it was really random. I had 120 00:07:39,560 --> 00:07:42,160 Speaker 1: a friend here in New York visiting from Venezuela, and 121 00:07:42,280 --> 00:07:45,160 Speaker 1: she had pointed out that there was a singer named Nacho, 122 00:07:45,440 --> 00:07:47,600 Speaker 1: so I kind of like looked up his information on 123 00:07:47,640 --> 00:07:50,920 Speaker 1: YouTube and he had a music video with Bad Bunny, 124 00:07:51,240 --> 00:07:53,520 Speaker 1: and I was like, oh my god, who's that guy? 125 00:07:53,880 --> 00:07:58,160 Speaker 1: I love that Nacho. He introduced you to Bad Bunny. 126 00:07:58,240 --> 00:08:00,160 Speaker 1: You know, it's funny so many people were dry on 127 00:08:00,440 --> 00:08:03,880 Speaker 1: too Bad Bunny through somebody else. That's a common thing 128 00:08:03,880 --> 00:08:06,880 Speaker 1: that we both share because at the beginning of his career, 129 00:08:06,880 --> 00:08:09,440 Speaker 1: and we're gonna get to this later, I promise, he 130 00:08:09,520 --> 00:08:11,760 Speaker 1: was kind of the king of the collab right. He 131 00:08:11,800 --> 00:08:14,120 Speaker 1: would do a verse or he would do a hook 132 00:08:14,120 --> 00:08:17,680 Speaker 1: on a song, and his sound was so distinct that 133 00:08:17,800 --> 00:08:20,400 Speaker 1: it stood out, at least to me. I remember being like, 134 00:08:20,440 --> 00:08:24,600 Speaker 1: whoa wait, who's that guy? Right? Right? Right? Collaborations were 135 00:08:24,600 --> 00:08:27,880 Speaker 1: the key to that initial exposure, and then that got 136 00:08:27,920 --> 00:08:30,200 Speaker 1: us hooked. We heard I like it. We're going to 137 00:08:30,240 --> 00:08:32,880 Speaker 1: also talk about how that collaboration came about, because I 138 00:08:32,880 --> 00:08:34,880 Speaker 1: don't know if you guys know this, but it was 139 00:08:34,920 --> 00:08:39,360 Speaker 1: a surprise for Cardie. She didn't no way, wait, I 140 00:08:39,400 --> 00:08:41,600 Speaker 1: didn't even know. Okay, okay, I can't tell you more. 141 00:08:41,640 --> 00:08:43,360 Speaker 1: We're going to get to that later in the episode. 142 00:08:43,640 --> 00:08:46,640 Speaker 1: But I do think that when you're talking about Bad Bunny. 143 00:08:46,960 --> 00:08:50,480 Speaker 1: I read a quote by Patricia from a Lure magazine. 144 00:08:50,600 --> 00:08:53,160 Speaker 1: She says this. She said, Bad Bunny's language is a 145 00:08:53,200 --> 00:08:58,040 Speaker 1: Caribbean Spanish, punctuated with profanities, broken words, and highly particular 146 00:08:58,120 --> 00:09:01,839 Speaker 1: regional phrases. It's a diet like entirely unique to him, 147 00:09:02,160 --> 00:09:06,240 Speaker 1: delivered in an unmistakable rumbling baritone, a language that Google 148 00:09:06,320 --> 00:09:10,160 Speaker 1: cannot translate. Yet half the world is singing along too. 149 00:09:10,440 --> 00:09:14,160 Speaker 1: I mean, it's true, so many of us, regardless of 150 00:09:14,160 --> 00:09:17,880 Speaker 1: if you speak Spanish or not, feel his vibras. Bad 151 00:09:17,920 --> 00:09:21,200 Speaker 1: Bunny always talks about vibra in his interviews. We got 152 00:09:21,200 --> 00:09:24,440 Speaker 1: the vibras. I definitely feel his vibras. Let me chosen 153 00:09:24,520 --> 00:09:29,040 Speaker 1: wants to feel all of badness. He's actually amazing. Honestly, 154 00:09:29,080 --> 00:09:30,920 Speaker 1: the more and more we're like getting to know it's 155 00:09:30,960 --> 00:09:34,160 Speaker 1: he is really surprising me as a human. The craziest 156 00:09:34,160 --> 00:09:38,800 Speaker 1: part is that Babe's career is just getting started. It's true. 157 00:09:39,000 --> 00:09:43,760 Speaker 1: But let's take it back back back to nineteen ninety four. Okay, 158 00:09:43,760 --> 00:09:48,520 Speaker 1: we're going to get all official and shit so bad 159 00:09:48,559 --> 00:09:53,720 Speaker 1: Bunny was born Benito Antonio Martinez Occacio in Vegabaja, Puerto Rico, 160 00:09:53,800 --> 00:09:57,320 Speaker 1: on March tenth, nineteen ninety four. Okay, so I'm going 161 00:09:57,360 --> 00:10:01,720 Speaker 1: to channel my inner wild Mercado here and homeboy is 162 00:10:01,720 --> 00:10:05,120 Speaker 1: a Pisce's Sun and Moon and a Gemini rising. So 163 00:10:05,640 --> 00:10:10,280 Speaker 1: all I'm gonna say is he is emotional, imaginative, creative. 164 00:10:10,720 --> 00:10:15,320 Speaker 1: He's bored with routine and definitely a dreamer. This is 165 00:10:15,360 --> 00:10:19,040 Speaker 1: why I believe so deeply and passionately in astrological sign 166 00:10:19,160 --> 00:10:21,719 Speaker 1: It's true. It's true, it's true. The way you described him, 167 00:10:21,760 --> 00:10:23,079 Speaker 1: you might as well have just written an article for 168 00:10:23,160 --> 00:10:25,600 Speaker 1: Rolling Stone Magazine about who he is as a lyricist. 169 00:10:25,760 --> 00:10:30,200 Speaker 1: By next job mount. Benito was raised in al Mirantisur, 170 00:10:30,320 --> 00:10:33,640 Speaker 1: which is a barrio in the municipality of Babaja. Its 171 00:10:33,640 --> 00:10:37,720 Speaker 1: population is roughly around thirty three hundred. Just for reference, 172 00:10:38,120 --> 00:10:42,880 Speaker 1: Elcholi holds eighteen thousand people. So his town is small, 173 00:10:43,040 --> 00:10:46,640 Speaker 1: and that small town boy charm is evident through his 174 00:10:46,760 --> 00:10:51,079 Speaker 1: constant humility as an artist. His father, Tito Martinez, was 175 00:10:51,160 --> 00:10:54,280 Speaker 1: a truck driver and his mother, Lisario Cassio, is a 176 00:10:54,280 --> 00:10:57,319 Speaker 1: retired school teacher. But he also has two younger brothers 177 00:10:57,600 --> 00:11:03,040 Speaker 1: Bernie E. B Sail Benny thought wasn't like others who 178 00:11:03,080 --> 00:11:05,000 Speaker 1: grew up in the mean streets and wrote about what 179 00:11:05,040 --> 00:11:09,560 Speaker 1: they saw. Oh No, he was a choir boy. He 180 00:11:09,720 --> 00:11:12,760 Speaker 1: liked singing in church and was inspired by music itself 181 00:11:13,120 --> 00:11:16,880 Speaker 1: and growing up in quote unquote the country. Bad Bunny 182 00:11:16,920 --> 00:11:19,080 Speaker 1: recalls that a lot of his free time was spent 183 00:11:19,120 --> 00:11:22,200 Speaker 1: with his mother doing what every Latino kid does on 184 00:11:22,240 --> 00:11:26,280 Speaker 1: the weekends, helping with chores as Sasa medenge and ballads 185 00:11:26,480 --> 00:11:30,120 Speaker 1: blasted through the house, but he says that his favorite 186 00:11:30,120 --> 00:11:32,439 Speaker 1: part of the day was their drive to school because 187 00:11:32,440 --> 00:11:34,640 Speaker 1: he loved listening to the radio play the kind of 188 00:11:34,720 --> 00:11:38,320 Speaker 1: music that would one day become his greatest influence, including 189 00:11:38,360 --> 00:11:47,800 Speaker 1: songs from Puerto Rican artists like og Regato bag. I 190 00:11:47,800 --> 00:11:49,480 Speaker 1: feel like we're in that part of the show where 191 00:11:49,559 --> 00:11:52,760 Speaker 1: I have to ask the hard questions. Oh no, what 192 00:11:52,920 --> 00:11:56,120 Speaker 1: has been your favorite Bad Bunny moment so far in 193 00:11:56,200 --> 00:12:00,559 Speaker 1: his career? Um, okay, it's not really like a moment. 194 00:12:00,600 --> 00:12:02,360 Speaker 1: I'm just going to go out and say, my favorite 195 00:12:02,400 --> 00:12:05,080 Speaker 1: bad Bunny moment is anytime he has a shirt off. 196 00:12:06,559 --> 00:12:09,640 Speaker 1: What is your favorite Bad Bunny moment? Okay, So I'm 197 00:12:09,640 --> 00:12:13,440 Speaker 1: going to take it a totally different direction. It's actually 198 00:12:13,480 --> 00:12:16,760 Speaker 1: an interview he did with Jeremy Parsons at the American 199 00:12:16,840 --> 00:12:19,280 Speaker 1: Music Awards. So my friend Jeremy fires off a series 200 00:12:19,320 --> 00:12:23,360 Speaker 1: of questions in English and Bad Bunny is just watching 201 00:12:23,480 --> 00:12:27,000 Speaker 1: and nodding his head, and then Beneatho candidly says in 202 00:12:27,120 --> 00:12:32,440 Speaker 1: Spanish and jokingly adds, I don't understand what you say. 203 00:12:33,640 --> 00:12:37,360 Speaker 1: It was a career defining moment for him and completely 204 00:12:37,679 --> 00:12:40,559 Speaker 1: changed the way I saw his success. And I think 205 00:12:40,559 --> 00:12:43,320 Speaker 1: the biggest lesson for me as an interviewer is if 206 00:12:43,360 --> 00:12:45,880 Speaker 1: I ever have the privilege of interviewing Benito on a 207 00:12:45,960 --> 00:12:50,040 Speaker 1: red carpet, I am doing the whole damn thing in Spanish, 208 00:12:50,080 --> 00:13:03,920 Speaker 1: even if it's broken Spanish. Puerto Rico is a small island, 209 00:13:04,240 --> 00:13:06,960 Speaker 1: and he is from an even smaller town on a tiny, 210 00:13:07,080 --> 00:13:10,040 Speaker 1: tiny island. I don't know that Puerto Rico has had 211 00:13:10,040 --> 00:13:12,600 Speaker 1: somebody like a Bad Bunny in a long time, and 212 00:13:12,800 --> 00:13:15,040 Speaker 1: we've got a lot of star power on that small island. 213 00:13:15,040 --> 00:13:20,319 Speaker 1: But Bad Bunny has exploded and created a global audience 214 00:13:20,480 --> 00:13:23,880 Speaker 1: for a very specific type of music. It's incredible, And 215 00:13:23,920 --> 00:13:26,760 Speaker 1: to think all of this really started back when the 216 00:13:26,880 --> 00:13:30,400 Speaker 1: Latin explosion was just taking off. This was back in 217 00:13:30,440 --> 00:13:33,600 Speaker 1: the late nineties and the early two thousand, Bad Bunny 218 00:13:33,760 --> 00:13:37,080 Speaker 1: was just five years old. But personally, I remember this 219 00:13:37,200 --> 00:13:40,480 Speaker 1: era so vividly because all of a sudden, the music 220 00:13:40,520 --> 00:13:42,560 Speaker 1: that I was listening to and with my mom in 221 00:13:42,640 --> 00:13:46,199 Speaker 1: my house was now playing and I'm like, whoa wait 222 00:13:46,360 --> 00:13:49,320 Speaker 1: a second, Shaquida is singing in English? Mark Anthony, what 223 00:13:49,440 --> 00:13:51,480 Speaker 1: is going on? And if you think back to that time, 224 00:13:51,679 --> 00:13:55,240 Speaker 1: all of these crossover albums from Ricky J. Loshakida and 225 00:13:55,280 --> 00:13:58,720 Speaker 1: Mark Anthony were dominating the park airwaves with this really 226 00:13:59,080 --> 00:14:01,840 Speaker 1: well wasn't to you and I, but it was unique 227 00:14:01,880 --> 00:14:04,719 Speaker 1: to this new audience. Yeah, well, you know what you're 228 00:14:04,760 --> 00:14:06,840 Speaker 1: saying that someone should really do a show about them. 229 00:14:06,960 --> 00:14:09,559 Speaker 1: I mean, I'd listened to it, you know, just so funny. 230 00:14:09,600 --> 00:14:12,880 Speaker 1: You should mention that. And don't worry, guys, We're getting 231 00:14:12,880 --> 00:14:16,319 Speaker 1: there with later episodes of becoming an icon. But we 232 00:14:16,400 --> 00:14:20,680 Speaker 1: got to get back to Bad Bunny. Okay. So Baby 233 00:14:20,720 --> 00:14:23,440 Speaker 1: Benetho was listening to these Latin stars that were now 234 00:14:23,480 --> 00:14:26,800 Speaker 1: singing in English, but he was perceptive. He was taking 235 00:14:26,800 --> 00:14:29,800 Speaker 1: in what they had to change about themselves and their music. 236 00:14:29,840 --> 00:14:33,400 Speaker 1: When they crossed over. He was also studying what parts 237 00:14:33,400 --> 00:14:36,040 Speaker 1: of their Latin sound they were still able to incorporate 238 00:14:36,080 --> 00:14:40,800 Speaker 1: into a more Americanized version of their music. So when 239 00:14:40,800 --> 00:14:46,560 Speaker 1: I say Latin explosion, I hate black Are we exploding? 240 00:14:47,640 --> 00:14:49,800 Speaker 1: Kind of sounds like a mail striper venue or something 241 00:14:49,880 --> 00:14:52,680 Speaker 1: like Latin Explosion. Why would they do that name? It's 242 00:14:52,720 --> 00:14:55,840 Speaker 1: just weird. So, speaking of the Latin Explosion, who was 243 00:14:55,960 --> 00:14:58,520 Speaker 1: your favorite artist of the time, Like I mean, there 244 00:14:58,600 --> 00:15:01,000 Speaker 1: was for us, there was a lot of people to 245 00:15:01,120 --> 00:15:03,200 Speaker 1: choose from it. Now there's even more. But you know, 246 00:15:03,200 --> 00:15:07,280 Speaker 1: we only have Gloria before Gloria or Selena. I was 247 00:15:07,520 --> 00:15:11,520 Speaker 1: skeptical even as a young un of the Latin Explosion 248 00:15:11,600 --> 00:15:15,320 Speaker 1: because I thought, why do they have to sing in English? 249 00:15:15,360 --> 00:15:19,520 Speaker 1: They sound amaze in Spanish. It did get tunes out 250 00:15:19,560 --> 00:15:23,160 Speaker 1: there and beats that hadn't really been heard, Honestly, absolutely, 251 00:15:23,360 --> 00:15:26,400 Speaker 1: that laid the foundation for other artists, right, It laid 252 00:15:26,440 --> 00:15:28,680 Speaker 1: the foundation for j Lo, for Shakida from mark Anthy 253 00:15:28,800 --> 00:15:30,720 Speaker 1: And at the end of the day, I will take 254 00:15:31,120 --> 00:15:35,200 Speaker 1: any Latin explosion that brings more eyes and awareness to 255 00:15:35,240 --> 00:15:39,400 Speaker 1: the power of Latinos across the globe in entertainment, because 256 00:15:39,400 --> 00:15:42,120 Speaker 1: we are so underrepresented. So yes, I see the value 257 00:15:42,120 --> 00:15:43,800 Speaker 1: of it, but I'm still going to be critical of 258 00:15:43,800 --> 00:15:46,200 Speaker 1: the movement because it was unnecessary in terms of how 259 00:15:46,200 --> 00:15:49,280 Speaker 1: it was branded, not unnecessary in terms that it happened. 260 00:15:49,800 --> 00:15:52,520 Speaker 1: When we talk about Ricky Martin, we can't ignore the 261 00:15:52,600 --> 00:15:55,880 Speaker 1: fact that Bad Bunny has come up in the wake 262 00:15:56,200 --> 00:15:59,600 Speaker 1: of Ricky Martin. You know, like Ricky crawled so Bad 263 00:15:59,640 --> 00:16:03,480 Speaker 1: Bunny could walk, right. He also credits Bad Bunny, credits 264 00:16:03,560 --> 00:16:07,080 Speaker 1: him so much. Absolutely, there was an article where Bad 265 00:16:07,080 --> 00:16:10,880 Speaker 1: Bunny talks about Ricky Martin coming out back in twenty ten, 266 00:16:10,960 --> 00:16:13,560 Speaker 1: and we know what a landmark moment that was for 267 00:16:13,720 --> 00:16:17,560 Speaker 1: LGBTQ representation in the Latin community. And here's what Bad 268 00:16:17,560 --> 00:16:19,560 Speaker 1: Bunny said. He says, you don't have to be gay 269 00:16:19,640 --> 00:16:22,680 Speaker 1: to be inspired by that action of honesty and freedom 270 00:16:22,720 --> 00:16:25,600 Speaker 1: of being yourself against the world despite everything you deserve. 271 00:16:25,960 --> 00:16:28,480 Speaker 1: I look at it like a very inspiring moment for anybody, 272 00:16:28,600 --> 00:16:32,920 Speaker 1: at least for me. It's very inspirational, and truly was 273 00:16:33,200 --> 00:16:38,320 Speaker 1: that authenticity is what you hear now from artists in 274 00:16:38,360 --> 00:16:40,960 Speaker 1: a way that you never heard in twenty ten. Like 275 00:16:41,440 --> 00:16:44,600 Speaker 1: he's not selling out, he is being as authentic as 276 00:16:44,640 --> 00:16:47,240 Speaker 1: he is because he was saying, this is who I am. 277 00:16:47,520 --> 00:16:51,600 Speaker 1: He presents who he is authentically and the music that 278 00:16:51,720 --> 00:16:55,920 Speaker 1: he is singing. That was not part of the Latin explosion. 279 00:16:56,160 --> 00:17:00,600 Speaker 1: Back then. We were talking about Latin pop, fine and rock. 280 00:17:01,000 --> 00:17:04,639 Speaker 1: But what Bad Bunny was also hearing was this other 281 00:17:04,720 --> 00:17:08,720 Speaker 1: infectious sound that was quickly stepping into the mainstream, and 282 00:17:08,880 --> 00:17:16,280 Speaker 1: young Benito loved it. Okay, wait a minute, So what 283 00:17:16,480 --> 00:17:19,760 Speaker 1: is regaeton? Great question, and I'm not sure I have 284 00:17:19,840 --> 00:17:23,359 Speaker 1: the perfect answer, but it's kind of a musical blend 285 00:17:23,440 --> 00:17:27,720 Speaker 1: of everything. So sa bomba, reggae, a little dance hall, 286 00:17:27,960 --> 00:17:30,480 Speaker 1: it's kind of all of it. But the best way 287 00:17:30,520 --> 00:17:33,840 Speaker 1: I've ever heard it described is think of reggaeton as 288 00:17:34,240 --> 00:17:40,359 Speaker 1: rap and hip hop's baby Latino cousin. That actually really 289 00:17:40,400 --> 00:17:43,200 Speaker 1: makes sense. And as you were naming every single one, 290 00:17:43,320 --> 00:17:45,600 Speaker 1: like you said, like sata satin bomba, I was literally 291 00:17:45,600 --> 00:17:48,160 Speaker 1: like nodding my head like yeah, yeah, like it actually 292 00:17:48,240 --> 00:17:51,359 Speaker 1: was every single one of those. It's also rapping and 293 00:17:51,400 --> 00:17:54,520 Speaker 1: singing in Spanish, which is what makes it infectious. That's 294 00:17:54,600 --> 00:17:58,919 Speaker 1: that beat that wants you to shake that ass. Okay, So, 295 00:17:58,960 --> 00:18:02,040 Speaker 1: before Bad Bunny came to the forefront as Agathon's King, 296 00:18:02,480 --> 00:18:07,040 Speaker 1: who was it for you? Excayows me? It was one 297 00:18:07,119 --> 00:18:12,120 Speaker 1: hundred percent Evie Queen. Oh you'll get oh my lad, 298 00:18:13,800 --> 00:18:17,800 Speaker 1: take us away back Joseph. So before it was bad Bunny, 299 00:18:17,880 --> 00:18:20,200 Speaker 1: Who was it for you? This might be the most 300 00:18:20,280 --> 00:18:26,320 Speaker 1: basic bitch answer in the world, but it's daddy Yankee obsessed. 301 00:18:26,720 --> 00:18:28,040 Speaker 1: Part of it also has to do with the fact 302 00:18:28,080 --> 00:18:30,719 Speaker 1: that my parents hated him, so as a teenager, I 303 00:18:30,840 --> 00:18:34,040 Speaker 1: was like, yes, Daddy, I love you. He was totally 304 00:18:34,200 --> 00:18:37,680 Speaker 1: fines back then, well still, I mean and King. I 305 00:18:37,720 --> 00:18:39,720 Speaker 1: was in DC at the times I was in college, 306 00:18:39,760 --> 00:18:42,120 Speaker 1: and I remember going out to clubs like late night 307 00:18:42,160 --> 00:18:45,800 Speaker 1: and I'm talking like American clubs, and then you hear 308 00:18:46,119 --> 00:18:50,680 Speaker 1: Yasoda come on and the whole club who loses their shit? 309 00:18:51,680 --> 00:18:54,040 Speaker 1: You know what, because it's like the rattle of the music. 310 00:18:54,119 --> 00:19:00,439 Speaker 1: Also remember, oh my god, so good, I know. And 311 00:19:00,480 --> 00:19:02,159 Speaker 1: that's also what I think is so cool about reggaeton 312 00:19:02,320 --> 00:19:05,440 Speaker 1: is like, because you get these blends, you also get 313 00:19:05,480 --> 00:19:08,320 Speaker 1: a really wide runway to what you can do with 314 00:19:08,359 --> 00:19:11,240 Speaker 1: the music. So there's all different types of reggaeton for 315 00:19:11,280 --> 00:19:15,200 Speaker 1: like every personality and every kind of mood. And I 316 00:19:15,240 --> 00:19:19,000 Speaker 1: just remember feeling like everyone was finally dancing to the 317 00:19:19,119 --> 00:19:23,440 Speaker 1: music that sounded like home to me, like familiar. Yeah, 318 00:19:23,520 --> 00:19:26,600 Speaker 1: And as we were warming up to these sounds, guess 319 00:19:26,600 --> 00:19:30,439 Speaker 1: what so was bad? Buddy? Yes, When he was just 320 00:19:30,560 --> 00:19:34,159 Speaker 1: ten years old, the radio started playing reggaeton, so you 321 00:19:34,200 --> 00:19:39,879 Speaker 1: had Nomar and of course Danny Yankee dominating the airwaves, 322 00:19:40,200 --> 00:19:44,600 Speaker 1: and soon they were everywhere, including the two thousand and 323 00:19:44,640 --> 00:19:48,960 Speaker 1: five MTV VMAs, where for the first time ever, four 324 00:19:49,040 --> 00:19:54,200 Speaker 1: Spanish language songs were performed in one night in two 325 00:19:54,200 --> 00:19:57,080 Speaker 1: thousand and five. To even see people like that on 326 00:19:57,119 --> 00:19:59,679 Speaker 1: the stage and just being so familiar, it is definitely 327 00:19:59,720 --> 00:20:02,640 Speaker 1: in option. Had we seen latinos like that when we 328 00:20:02,640 --> 00:20:05,639 Speaker 1: were younger, we would be inspired to take over the world, 329 00:20:05,880 --> 00:20:11,760 Speaker 1: which that's what he's doing. He was so inspired, to 330 00:20:11,840 --> 00:20:15,680 Speaker 1: his mother's disappointment, he quit choir and said adios too, 331 00:20:16,000 --> 00:20:19,560 Speaker 1: like Lesia and hello to the art form of music. 332 00:20:19,640 --> 00:20:23,720 Speaker 1: You can shake your ass too. Beneito knew what he 333 00:20:23,800 --> 00:20:26,280 Speaker 1: wanted to do with his life and his music, and 334 00:20:26,440 --> 00:20:29,639 Speaker 1: now it was just a matter of carving his own path. 335 00:20:40,840 --> 00:20:43,399 Speaker 1: As part of the self made generation of late Millennials 336 00:20:43,440 --> 00:20:46,760 Speaker 1: and early gen Zers, Benito taught himself how to make 337 00:20:46,840 --> 00:20:50,719 Speaker 1: music with software he'd found online. His life literally became 338 00:20:50,960 --> 00:20:53,840 Speaker 1: go to school, come home, and write lyrics until he 339 00:20:53,840 --> 00:20:55,800 Speaker 1: had to go to sleep. While he was learning to 340 00:20:55,840 --> 00:20:58,480 Speaker 1: make music on his own and freestyling at school for 341 00:20:58,520 --> 00:21:01,480 Speaker 1: his friends, he was also starting to switch up his style. 342 00:21:02,000 --> 00:21:03,920 Speaker 1: During an interview with a Lure in twenty twenty one, 343 00:21:04,000 --> 00:21:06,880 Speaker 1: he said, this my look wasn't part of any specific 344 00:21:06,920 --> 00:21:09,159 Speaker 1: plan when I was starting to make my music. My 345 00:21:09,240 --> 00:21:11,679 Speaker 1: style came as part of the process of liberating my 346 00:21:11,720 --> 00:21:14,720 Speaker 1: mind and liberating spirit. Since I was young, I had 347 00:21:14,760 --> 00:21:17,560 Speaker 1: it in me. I just had to liberate it. So 348 00:21:17,800 --> 00:21:20,920 Speaker 1: remember bad bunnies from a small town on the island. 349 00:21:20,960 --> 00:21:24,840 Speaker 1: So he spent his childhood playing with roosters, riding horses, 350 00:21:24,880 --> 00:21:29,359 Speaker 1: swimming in the river like think small small like honey 351 00:21:29,400 --> 00:21:34,800 Speaker 1: Booboo style. So going to the mall was a special occasion, yes, 352 00:21:35,000 --> 00:21:37,640 Speaker 1: And it was on those trips to La Metro that 353 00:21:37,720 --> 00:21:41,199 Speaker 1: he began to absorb the endless possibilities of fashion and 354 00:21:41,240 --> 00:21:45,239 Speaker 1: the impact of gender stereotypes. He says, going shopping with 355 00:21:45,240 --> 00:21:47,080 Speaker 1: my mom was one of my favorite things because I 356 00:21:47,080 --> 00:21:49,880 Speaker 1: would get lost in the women's department, seeing the combinations, 357 00:21:49,920 --> 00:21:52,560 Speaker 1: the colors, the cuts, the designs, and then it was 358 00:21:52,600 --> 00:21:54,720 Speaker 1: my turn to buy clothes and it was boring as hell, 359 00:21:54,880 --> 00:21:57,159 Speaker 1: the same jeans and T shirts, jeans and T shirts 360 00:21:57,160 --> 00:22:01,600 Speaker 1: and different sizes. The women had it all. Don't either 361 00:22:02,280 --> 00:22:06,680 Speaker 1: that means even or ever, so don't either get Bad 362 00:22:06,720 --> 00:22:09,720 Speaker 1: Bunny started on purses because the boys got more Jakoma's 363 00:22:09,760 --> 00:22:13,000 Speaker 1: tiny bags than Lizzo. Oh, and he brings them to 364 00:22:13,040 --> 00:22:16,280 Speaker 1: all of his interviews and in Bad Bunny's own words, 365 00:22:16,640 --> 00:22:20,560 Speaker 1: for women, there are so many different options, colors, shapes, designs, 366 00:22:20,960 --> 00:22:23,280 Speaker 1: and would a man get a beat up old wallet 367 00:22:23,359 --> 00:22:26,080 Speaker 1: to stuff in your pocket? I mean, he's so right. 368 00:22:26,400 --> 00:22:28,679 Speaker 1: Sometimes you just want to feel like Mary Poppins or 369 00:22:28,720 --> 00:22:32,720 Speaker 1: even Mary j. Blige for real. Now, Bad Bunny says 370 00:22:32,840 --> 00:22:36,480 Speaker 1: when it comes to clothes that he's never really seen gender. 371 00:22:36,920 --> 00:22:39,080 Speaker 1: When he was growing up, he'd even go as far 372 00:22:39,119 --> 00:22:42,240 Speaker 1: as wearing his mom's clothes to school. And yes he 373 00:22:42,359 --> 00:22:45,680 Speaker 1: got made fun of, but is Bad Bunny he didn't care, 374 00:22:45,960 --> 00:22:52,600 Speaker 1: remember Yo Ago Lokmeday, Oh my god, you are everything 375 00:22:52,640 --> 00:22:55,840 Speaker 1: to me. To Bad Bunny, clothes aren't just for men 376 00:22:55,920 --> 00:23:00,800 Speaker 1: or women. They're literally just clothes. So prey Chenney Joseph, 377 00:23:00,880 --> 00:23:05,040 Speaker 1: what do you think his impact on fashion has been. 378 00:23:05,119 --> 00:23:08,040 Speaker 1: We just saw him obviously on the cover of Bizarre, 379 00:23:08,119 --> 00:23:12,160 Speaker 1: the first Latino and first man to be on the cover. 380 00:23:12,920 --> 00:23:18,400 Speaker 1: What's the biggest impact that his choice in clothes has 381 00:23:18,400 --> 00:23:22,119 Speaker 1: on culture? For me, it's just breaking the stereotype of machismo. 382 00:23:22,359 --> 00:23:25,640 Speaker 1: He is becoming an inspiration to just be free with clothes. 383 00:23:25,840 --> 00:23:27,560 Speaker 1: It's not you don't have to be your man or 384 00:23:27,560 --> 00:23:30,000 Speaker 1: a woman to get your nails painted, to get them done, 385 00:23:30,480 --> 00:23:33,879 Speaker 1: to wear pink, to wear a skirt. I wore a 386 00:23:34,119 --> 00:23:37,960 Speaker 1: kilt inspired by him, Like, you could wear whatever you want. Yeah, 387 00:23:38,040 --> 00:23:42,960 Speaker 1: this wasn't happening five years ago, certainly not ten years ago. 388 00:23:43,080 --> 00:23:45,520 Speaker 1: And whether or not, as a Latino man you're going 389 00:23:45,560 --> 00:23:47,240 Speaker 1: to wear a skirt or not doesn't matter. It just 390 00:23:47,359 --> 00:23:50,760 Speaker 1: helps you be more open minded to other people who 391 00:23:50,920 --> 00:23:53,679 Speaker 1: are And that's what the biggest impact for me that 392 00:23:53,720 --> 00:23:56,920 Speaker 1: Bad Bunny has. It's not so much that other men 393 00:23:57,040 --> 00:23:59,399 Speaker 1: might choose to dress like Bad Bunny or paint their 394 00:23:59,480 --> 00:24:02,960 Speaker 1: nails that when they see somebody else doing it, that 395 00:24:03,119 --> 00:24:07,119 Speaker 1: judgment goes away. And that machismo that we've kind of 396 00:24:07,240 --> 00:24:11,040 Speaker 1: been trained to incorporate and how we see people and 397 00:24:11,080 --> 00:24:15,560 Speaker 1: how we react to others is slowly starting to chip away. 398 00:24:15,600 --> 00:24:18,520 Speaker 1: And I don't think that would be possible without men 399 00:24:18,720 --> 00:24:22,560 Speaker 1: like Jay Balvin and Maluma, but really without Bad Bunny 400 00:24:22,640 --> 00:24:25,760 Speaker 1: putting it all out there, right, And if you think 401 00:24:25,800 --> 00:24:29,720 Speaker 1: about it, in twenty thirteen, he was starting to play 402 00:24:29,720 --> 00:24:33,320 Speaker 1: with this. But back then he was just a student 403 00:24:33,480 --> 00:24:36,000 Speaker 1: at the University of Puerto Rico and he was working 404 00:24:36,040 --> 00:24:39,000 Speaker 1: as a bagger at a local grocery store. And when 405 00:24:39,000 --> 00:24:42,240 Speaker 1: he wasn't working, that's when he was writing and creating music. Well, 406 00:24:42,280 --> 00:24:44,520 Speaker 1: at that time, he also had his style, he had 407 00:24:44,560 --> 00:24:48,320 Speaker 1: a vision, and now he just really needed an audience. Yes, 408 00:24:48,480 --> 00:24:50,960 Speaker 1: I'm so happy that you said that, because that brings 409 00:24:51,040 --> 00:24:55,159 Speaker 1: us to his SoundCloud era. So Bad Bunny began loading 410 00:24:55,160 --> 00:24:59,119 Speaker 1: his music onto SoundCloud and for our older listeners and 411 00:24:59,240 --> 00:25:03,720 Speaker 1: myself in included. That is a music sharing platform and 412 00:25:03,840 --> 00:25:06,639 Speaker 1: it was super helpful in launching the career of some 413 00:25:06,800 --> 00:25:11,439 Speaker 1: major artists. You might also know Megan the Stallion, Billie, 414 00:25:11,440 --> 00:25:17,160 Speaker 1: Eilish Kilani Chans to Wrapper, Post, Malone, Lord, Kelly Cheese, 415 00:25:17,200 --> 00:25:20,520 Speaker 1: love Her Like You Get It, Yes, exactly. He was 416 00:25:20,720 --> 00:25:23,280 Speaker 1: part of this movement. He was uploading these self produced 417 00:25:23,320 --> 00:25:28,800 Speaker 1: tracks onto the platform under the user name bad Bunny. Okay, 418 00:25:29,080 --> 00:25:31,639 Speaker 1: here is where the name came from. For all of 419 00:25:31,680 --> 00:25:35,440 Speaker 1: you that are like, why is it not knejomalo so. 420 00:25:36,040 --> 00:25:40,719 Speaker 1: Bad Bunny was his user name on SoundCloud. Bad Bunny 421 00:25:40,800 --> 00:25:44,240 Speaker 1: picked this user name because it was referencing this one 422 00:25:44,240 --> 00:25:46,119 Speaker 1: time when he had to wear a bunny costume for 423 00:25:46,119 --> 00:25:48,639 Speaker 1: an Easter celebration. His mom probably put him in it. 424 00:25:49,000 --> 00:25:51,840 Speaker 1: There was a photo of it and he looked unamused, 425 00:25:51,840 --> 00:25:56,160 Speaker 1: hashtag not impressed, borderline angry, which of course made him 426 00:25:56,320 --> 00:26:00,600 Speaker 1: a bad Bunny. Wait, yeah, I wonder if we can 427 00:26:00,640 --> 00:26:04,880 Speaker 1: find that photo. I actually need to see it. One 428 00:26:04,960 --> 00:26:08,480 Speaker 1: night in twenty sixteen, without any promotion or marketing, his 429 00:26:08,640 --> 00:26:12,719 Speaker 1: SoundCloud track d list win a viral, earning one million 430 00:26:12,800 --> 00:26:17,439 Speaker 1: pleas in just one week. Those are astronomical numbers, and 431 00:26:17,520 --> 00:26:20,040 Speaker 1: the reason he got there was because young people were 432 00:26:20,119 --> 00:26:23,359 Speaker 1: responding to it, of course, and old people listening to 433 00:26:23,400 --> 00:26:28,080 Speaker 1: no SoundCloud ain't well the devil that was listening to SoundCloud. 434 00:26:28,440 --> 00:26:34,359 Speaker 1: They could not get enough of bad Bunny. Bad Bunny 435 00:26:34,400 --> 00:26:37,159 Speaker 1: started to collaborate with some of the biggest names in 436 00:26:37,200 --> 00:26:40,960 Speaker 1: the urban genre, names like Mombo Kings, My Girl, Carol 437 00:26:41,000 --> 00:26:44,760 Speaker 1: g Faruko, before he found Jesus thank You for a fact, 438 00:26:44,800 --> 00:26:50,080 Speaker 1: chucking me, Joseph oh and even Prince Royce Rife and 439 00:26:50,119 --> 00:26:52,880 Speaker 1: then the biggest collaboration of all at the time for him, 440 00:26:53,200 --> 00:26:57,240 Speaker 1: Jay Valvin. But that first official single with his new label, 441 00:26:57,440 --> 00:27:02,800 Speaker 1: Sope that became a break out trap hit. It basically 442 00:27:02,880 --> 00:27:06,639 Speaker 1: established him in the Latin American trap scene, and within 443 00:27:06,680 --> 00:27:11,320 Speaker 1: a year, Bad Bunny was featured on fifteen other Billboard 444 00:27:11,320 --> 00:27:14,919 Speaker 1: Hot Latin songs. That's a lot. Here's what he had 445 00:27:14,960 --> 00:27:18,800 Speaker 1: to say about his early days. He says, maybe at 446 00:27:18,840 --> 00:27:21,320 Speaker 1: the very beginning of my career, I tried to pretend 447 00:27:21,359 --> 00:27:24,600 Speaker 1: I was someone that I'm not. But I learned that 448 00:27:24,600 --> 00:27:27,879 Speaker 1: that's the way artists lose themselves. It's because they forget 449 00:27:27,920 --> 00:27:33,040 Speaker 1: about themselves them as a person and invented a fictitious personality. 450 00:27:33,680 --> 00:27:35,960 Speaker 1: I'm just going to go out and say this. I 451 00:27:36,080 --> 00:27:39,879 Speaker 1: have a feeling. Back then, the industry and his label 452 00:27:40,240 --> 00:27:43,200 Speaker 1: were kind of trying to turn him into like a 453 00:27:43,280 --> 00:27:48,760 Speaker 1: little daddy yankee one hundred percent. His look was completely different. 454 00:27:48,800 --> 00:27:51,480 Speaker 1: His head was shaved really like buzzed, he was wearing 455 00:27:51,480 --> 00:27:54,679 Speaker 1: a gold chain, and basically they were making him become 456 00:27:54,720 --> 00:27:58,000 Speaker 1: another trapped artist to only do singles, but We all 457 00:27:58,040 --> 00:28:02,439 Speaker 1: know that Bad Bunny had figured dreams, greater aspirations. He 458 00:28:02,600 --> 00:28:05,960 Speaker 1: knew he could do more. He believed this. He felt 459 00:28:05,960 --> 00:28:08,479 Speaker 1: like there was a space for his music, for his sound, 460 00:28:08,600 --> 00:28:12,040 Speaker 1: for his style. The only question left to ask was 461 00:28:12,320 --> 00:28:18,520 Speaker 1: how I'm talking Cardi b Jay Balvin ad Bad Punny. 462 00:28:19,000 --> 00:28:22,439 Speaker 1: Everyone knows this song and if you don't, where have 463 00:28:22,640 --> 00:28:30,000 Speaker 1: you been? Loca? I don't know that anyone in my 464 00:28:30,040 --> 00:28:33,760 Speaker 1: life doesn't know this song. This single top the US 465 00:28:33,760 --> 00:28:37,520 Speaker 1: Billboard Hot one hundred charts, becoming Cardi Bi's second number one. 466 00:28:38,120 --> 00:28:40,680 Speaker 1: It was historic, you guys. This is the first time 467 00:28:40,720 --> 00:28:44,240 Speaker 1: a female rapper achieved this in the charts history, and 468 00:28:44,360 --> 00:28:48,480 Speaker 1: also the first time for Jay Balvin and Bad Bunny. Well, 469 00:28:48,480 --> 00:28:51,720 Speaker 1: the cool thing about Cardi Bi's producers is they wanted 470 00:28:51,760 --> 00:28:54,880 Speaker 1: a song on Invasion of Privacy to pay homage to 471 00:28:55,040 --> 00:28:59,000 Speaker 1: Cardi's Latin heritage. And thank goodness because the track was 472 00:28:59,000 --> 00:29:02,120 Speaker 1: actually sent to Edgar Matchuka and he's the genius that 473 00:29:02,200 --> 00:29:04,680 Speaker 1: came up with the idea to add Bad Bunny and 474 00:29:04,800 --> 00:29:09,360 Speaker 1: Jay Balvin to the track. Thank you, ev got Machuca. 475 00:29:09,480 --> 00:29:12,800 Speaker 1: I actually just like saying his last name Matchuka Anyway, 476 00:29:12,880 --> 00:29:17,360 Speaker 1: So this video received one point four billion views, Let's 477 00:29:17,480 --> 00:29:21,520 Speaker 1: be like a bill Yen And in twenty nineteen, Vulture 478 00:29:21,560 --> 00:29:25,240 Speaker 1: writer Gary Swatt has stated that I Like It transformed 479 00:29:25,280 --> 00:29:28,520 Speaker 1: Bad Bunny into a household name, yes, and set the 480 00:29:28,520 --> 00:29:32,960 Speaker 1: stage for his full length debut porciempre back to I 481 00:29:33,080 --> 00:29:36,840 Speaker 1: Like It real quick, I like dollars, I like diamonds. 482 00:29:37,440 --> 00:29:40,800 Speaker 1: Take it, bitch, I like the balanceiag of the ones 483 00:29:40,840 --> 00:29:44,880 Speaker 1: that look like fuck Thaney. He skipped like three lines, 484 00:29:45,080 --> 00:29:50,880 Speaker 1: but I'll take it. By twenty eighteen, Bad Bunny was 485 00:29:51,080 --> 00:29:54,400 Speaker 1: clearly ready for more. Did j Luianne hear this music? 486 00:29:54,480 --> 00:29:57,240 Speaker 1: Mambo Kings? They were all creating something out of Bad 487 00:29:57,240 --> 00:30:00,719 Speaker 1: Bunny that they could package, market and sell. But at 488 00:30:00,720 --> 00:30:02,960 Speaker 1: the end of the day, they just weren't letting him 489 00:30:03,040 --> 00:30:07,240 Speaker 1: be him. My Boo already had his style and his SoundCloud, 490 00:30:07,440 --> 00:30:09,960 Speaker 1: and hear this music just didn't have the same vision 491 00:30:10,000 --> 00:30:12,560 Speaker 1: for him. You're right. They just weren't a line so 492 00:30:12,760 --> 00:30:16,960 Speaker 1: Bad Bunny said he's and his timing couldn't have been 493 00:30:17,000 --> 00:30:22,840 Speaker 1: any better. That summer, I Like It deropped and Bad 494 00:30:22,840 --> 00:30:27,000 Speaker 1: Bunny became a household name. This man was getting hit 495 00:30:27,000 --> 00:30:31,400 Speaker 1: with collaborations from every direction. European tour dates stacked up. 496 00:30:31,560 --> 00:30:35,440 Speaker 1: His career was finally taking off the way he wanted it. 497 00:30:35,800 --> 00:30:39,520 Speaker 1: But then a storm came for his beloved homeland, and 498 00:30:39,640 --> 00:30:48,240 Speaker 1: Bad Bunny put everything on pause. On the next episode 499 00:30:48,240 --> 00:30:52,040 Speaker 1: of Becoming an Icon, Hurricane Maria, Bad Bunny and his 500 00:30:52,200 --> 00:30:58,560 Speaker 1: love for Puerto Rico. Becoming an Icon is presented by 501 00:30:58,560 --> 00:31:02,600 Speaker 1: So Noo and I Heearts Michael Kuda podcast Network. Listen 502 00:31:02,680 --> 00:31:06,640 Speaker 1: to Becoming an Icon on the iHeartRadio app, Apple podcast, 503 00:31:06,840 --> 00:31:08,960 Speaker 1: or wherever you get your podcast