WEBVTT - EYL #103 Sneaker Heads feat. Mr. Foamer Simpson 0:00:00.160 --> 0:00:03.560 With Robinhood, not only can you trade individual stocks and ETFs, 0:00:03.720 --> 0:00:07.560 you can also seamlessly buy and sell crypto at low costs, 0:00:07.800 --> 0:00:11.520 trade all in one place. Get started now on robin Hood. 0:00:11.520 --> 0:00:14.040 Trading Crypto involved significant risk. Crypto trading is offered through 0:00:14.040 --> 0:00:15.960 an account the robin h Hood Crypto LC. Robin Hunt 0:00:16.000 --> 0:00:18.439 Crypto is licensed to engagement virtual currency business activity by 0:00:18.480 --> 0:00:20.480 the New York State Department of Financial Services. Crypto Health 0:00:20.480 --> 0:00:23.040 thro robin Hunt Cryptos not FDFC insured or SIPC PROTECTIC 0:00:23.160 --> 0:00:26.000 Confesting involves risk, including loss of principle Securities. Trading is 0:00:26.000 --> 0:00:28.720 offered through an account with robin Hood Financial LLC member SIPC, 0:00:28.960 --> 0:00:30.040 a registered broker dealer. 0:00:30.680 --> 0:00:33.600 All right, guys, welcome back, Earn your Lisia. This is 0:00:33.760 --> 0:00:37.120 a very highly requested episode, special episode for a few 0:00:37.120 --> 0:00:37.919 different reasons, so. 0:00:37.920 --> 0:00:38.720 We're looking forward to it. 0:00:39.000 --> 0:00:39.240 Yeah. 0:00:39.280 --> 0:00:41.720 You know, one thing is that we're not your typical 0:00:41.720 --> 0:00:44.159 business podcast. We cover everything. We cover a lot of 0:00:44.200 --> 0:00:47.280 things that deal with pop culture that your typical business 0:00:47.280 --> 0:00:50.040 podcast don't don't talk about. And one thing, I mean, 0:00:50.080 --> 0:00:53.159 we can't talk about pop culture without talking about the 0:00:53.200 --> 0:00:57.360 sneaker culture. Sneaker culture is it's actually a billion dollar industry. 0:00:57.400 --> 0:00:59.520 Two billion dollar industry they said, within the next ten 0:00:59.600 --> 0:01:02.120 years is going to be a six billion dollar industry. 0:01:03.160 --> 0:01:06.639 And you know, it's just crazy to see sneakers become 0:01:06.840 --> 0:01:09.520 actual commodities and a lot of it's like assets, Like 0:01:09.560 --> 0:01:11.640 people are trading sneakers, buhying sneakers holding up. 0:01:11.800 --> 0:01:13.880 That's how people should look at them. They're some of them. 0:01:13.959 --> 0:01:16.280 I mean, they're wearable, but they all commodities in a sense, right, 0:01:16.280 --> 0:01:18.160 because the value goes up and down depending on the 0:01:18.240 --> 0:01:18.800 rarity of it. 0:01:19.080 --> 0:01:19.399 Yeah. 0:01:19.440 --> 0:01:22.000 So you know, when we do episodes, we try to 0:01:22.040 --> 0:01:24.960 get experts in the field to talk about these different 0:01:25.000 --> 0:01:28.080 subject matters, and so we knew he's all right, We're 0:01:28.080 --> 0:01:30.080 going to do a sneaker episode on sneakers for all 0:01:30.120 --> 0:01:34.040 the sneakerheads out there, sneaker collectives, and you know, I 0:01:34.120 --> 0:01:35.760 was thinking, like who could we bring on? And then 0:01:35.800 --> 0:01:38.520 I'm like, you know what, I actually know one of 0:01:38.560 --> 0:01:42.080 the leaders in the field when it comes to to 0:01:42.400 --> 0:01:43.600 the whole sneaker culture. 0:01:43.880 --> 0:01:45.639 And it's crazy. It's crazy how life works. 0:01:45.680 --> 0:01:49.560 So I knew him for years that we actually went 0:01:49.560 --> 0:01:51.400 to high school together and went to prep school together, 0:01:52.000 --> 0:01:56.320 and Winshington Weinhington, Massachusetts, the winch So it's crazy, like 0:01:56.320 --> 0:01:58.760 we always talk about networking and the power networking and 0:01:58.800 --> 0:02:01.240 you never know. So me and Mike went to high 0:02:01.240 --> 0:02:04.200 school together. He's probably like seventeen, eighteen years old, and 0:02:04.520 --> 0:02:06.440 we was both from New York at the time, and 0:02:06.480 --> 0:02:09.960 we went to this this little well, it wasn't it 0:02:09.960 --> 0:02:11.920 was little as far as the amount of students that 0:02:12.040 --> 0:02:14.320 was there, but it was a nationally ranked program, like 0:02:14.320 --> 0:02:15.920 one of the top prep schools in the country at 0:02:15.919 --> 0:02:18.320 that time, and all these D one players. Shout out 0:02:18.360 --> 0:02:22.120 to Francisco Garcia, shout out to Curtis Stintson. 0:02:22.000 --> 0:02:24.760 Oh, shout out to who else was there? My man 0:02:24.840 --> 0:02:27.320 from Australia, Mike, what. 0:02:27.280 --> 0:02:30.720 Was we have? Martin Ed, Martin Edi to Mario. 0:02:31.919 --> 0:02:35.119 Yeah, So it was like it was like twelve high 0:02:35.240 --> 0:02:39.480 level D one players and so it was crazy. So me, like, 0:02:39.520 --> 0:02:42.720 you know, coming from just a regular public school Westchester, 0:02:43.240 --> 0:02:45.960 Like you know what I'm saying, I definitely hadn't played 0:02:46.000 --> 0:02:47.600 on that level of competition before. 0:02:47.720 --> 0:02:49.560 Like it was crazy for me to even be in 0:02:49.560 --> 0:02:50.280 that environment. 0:02:50.760 --> 0:02:53.639 And I made friends with pretty much everybody, but a 0:02:53.680 --> 0:02:55.600 few of the guys was like really, really, I became 0:02:55.600 --> 0:02:58.520 close with and my man. Mike was one of my 0:02:58.600 --> 0:03:00.400 closest friends up there when I was in prep school. 0:03:00.400 --> 0:03:02.120 We always worked out. He had a tremendous work ethic. 0:03:02.160 --> 0:03:04.320 He always was shooting jump shots all the time. We 0:03:04.400 --> 0:03:06.400 used to go to the gym at like four o'clock 0:03:06.440 --> 0:03:09.239 in the morning, two o'clock in the morning, me and Andrew. 0:03:09.280 --> 0:03:13.600 We actually did Andrews podcast to shout out to Drew. So, 0:03:13.720 --> 0:03:15.520 you know, a few years after, you know, we leave 0:03:15.600 --> 0:03:18.560 and we all go our separate ways in life. And 0:03:19.520 --> 0:03:22.240 probably like six or seven years ago, before I even 0:03:22.240 --> 0:03:25.080 got on social media or anything like that, I'm thinking 0:03:25.080 --> 0:03:27.520 about this is the first time I'm really having about YouTube, 0:03:27.560 --> 0:03:29.160 like how you can make money on YouTube. I didn't 0:03:29.160 --> 0:03:31.280 really know about nothing like that. So I'm just on 0:03:31.320 --> 0:03:33.120 YouTube and I forgot how I got turned on to 0:03:33.240 --> 0:03:36.280 the situation. But I realized that Mike had developed an 0:03:36.280 --> 0:03:38.320 alter ego called mister Phomer Simpson. 0:03:38.360 --> 0:03:40.920 It's crazy because I said, Yo, I know this guy. 0:03:41.360 --> 0:03:43.320 I was watching this guy that you told me you knew. 0:03:43.360 --> 0:03:43.440 Hi. 0:03:43.440 --> 0:03:45.960 I'm like, oh, you know this dude followed him. I'm 0:03:46.000 --> 0:03:46.840 passionate about. 0:03:46.600 --> 0:03:48.440 This, and then he had like at that time he 0:03:48.480 --> 0:03:52.000 had like one hundred two hundred thousand subscribers years ago, 0:03:52.720 --> 0:03:55.600 way before YouTube was really a wave. Like he was 0:03:55.680 --> 0:03:58.200 early on YouTube and I'm like, oh, he's doing his thing, 0:03:58.200 --> 0:04:00.840 and he was like making these videos about sneakers, and 0:04:00.880 --> 0:04:03.280 I still like, yo, why is he doing sneaker reviews? 0:04:03.280 --> 0:04:04.839 Like you know what I'm saying, Like I didn't really 0:04:04.880 --> 0:04:07.440 understand because I'm still not really a sneaker, had choice 0:04:07.480 --> 0:04:09.880 of sneaker at god hard. But then as the years 0:04:09.920 --> 0:04:12.720 went on, I realized how big of an industry sneakers were, 0:04:12.840 --> 0:04:14.680 and then I realized how big of a brand he has. 0:04:14.760 --> 0:04:17.520 So yes, today he has five hundred and thirty eight 0:04:17.520 --> 0:04:21.839 YouTube subscribers, one hundred and forty thousand followers on Instagram, 0:04:22.080 --> 0:04:23.279 And like I said, I mean, if you're in a 0:04:23.320 --> 0:04:25.960 sneaker culture, you mentioned his name, they know who he is. 0:04:26.520 --> 0:04:29.719 So it was fitting that, like I told him, I 0:04:29.760 --> 0:04:32.560 haven't we haven't actually had a conversation in probably over 0:04:32.600 --> 0:04:35.040 ten years, Like we ain't speak. I haven't seen him 0:04:35.040 --> 0:04:38.039 face to face in a long time. And now we 0:04:38.160 --> 0:04:40.480 have one of the top business podcasts in the world. 0:04:40.880 --> 0:04:43.640 He's one of the top sneaker influences in the world. 0:04:44.320 --> 0:04:47.960 And yeah, humble beginnings from a little pre school in Massachusetts. So, 0:04:48.200 --> 0:04:51.279 first and foremost, Mike Man, thank you for joining us. 0:04:51.320 --> 0:04:53.680 I appreciate it, Man, thanks for having me. 0:04:53.760 --> 0:04:55.520 I'm really excited. You know. 0:04:55.520 --> 0:04:57.680 I've been following what you guys have been doing and 0:04:58.080 --> 0:04:59.280 love everything that you're doing. 0:04:59.360 --> 0:05:01.159 So it's an honor to be here man. 0:05:01.440 --> 0:05:03.839 So yeah, for sure. So all right, let's get in. 0:05:03.920 --> 0:05:05.600 Let's get into it before we're gonna talk about the 0:05:05.600 --> 0:05:07.320 sneaker culture and business. 0:05:07.839 --> 0:05:09.320 At what point because I didn't know you was a 0:05:09.320 --> 0:05:10.599 sneakerhead like that in school. 0:05:10.640 --> 0:05:13.120 I know you had sneakers, but at one point, because 0:05:13.120 --> 0:05:14.760 like I said, you're early on and kind of like 0:05:15.240 --> 0:05:18.040 really on the cutting edge of like bringing a sneaker 0:05:18.040 --> 0:05:21.280 culture to YouTube and the web and all that, how 0:05:21.279 --> 0:05:25.560 did this develop into actually you building an online community 0:05:25.560 --> 0:05:27.960 a business like but that just like happened by accident. 0:05:28.040 --> 0:05:30.320 Like what was the point where you say, you know what, 0:05:30.400 --> 0:05:32.400 this is more than just me liking sneakers, I'm an 0:05:32.400 --> 0:05:33.200 build a community. 0:05:33.960 --> 0:05:36.440 Yeah, so it kind of did happen on an accident 0:05:36.440 --> 0:05:36.920 a little bit. 0:05:37.000 --> 0:05:41.080 So growing up, like I didn't say, oh, hey I'm 0:05:41.080 --> 0:05:43.600 a I'm a sneakerhead. I'm just I'm from New York City, 0:05:43.680 --> 0:05:47.040 and sneakers are part of the culture. You know, even 0:05:47.320 --> 0:05:49.880 at that prep school, right like when we had to wear, 0:05:50.040 --> 0:05:52.960 you know, a tie and a blazer, like we still 0:05:53.000 --> 0:05:56.000 tried to get a little fresh sometimes, you know. So 0:05:57.279 --> 0:06:00.000 I just grew up, you know, loving sneakers and wearing 0:06:00.040 --> 0:06:04.360 sneakers and being hoopers before anything else, I think, growing 0:06:04.480 --> 0:06:07.480 up and you know Penny Hardaway and loving his sneakers, 0:06:07.520 --> 0:06:11.200 and you know Iverson and loving his sneakers, and so 0:06:11.279 --> 0:06:14.480 it was kind of just organic as far as that goes. 0:06:15.720 --> 0:06:19.080 I was. It was hoop over everything for me. And 0:06:19.160 --> 0:06:21.480 so I had played overseas a little bit for a 0:06:21.520 --> 0:06:25.719 few seasons, and I actually had knee surgery and so 0:06:25.800 --> 0:06:26.720 I was just laid up. 0:06:27.240 --> 0:06:30.040 I was just at the crib and my brother was 0:06:30.120 --> 0:06:30.599 as well. 0:06:30.760 --> 0:06:32.839 We were living together. We both had knee surgery. Just 0:06:32.920 --> 0:06:37.400 kind of the way it went. And I wasn't a 0:06:37.440 --> 0:06:40.640 YouTube guy at all. I didn't watch YouTube, and I 0:06:40.720 --> 0:06:44.240 forget what I was looking for on the internet or 0:06:44.279 --> 0:06:46.760 on YouTube, but I saw a sneaker video pop up, 0:06:47.440 --> 0:06:50.840 and I was like, wow, people kind of your reaction, 0:06:51.040 --> 0:06:52.720 like you said, when you saw what I was doing. 0:06:53.279 --> 0:06:56.159 I saw someone reviewing a sneaker and I was like, 0:06:57.839 --> 0:07:01.479 a sneaker. And then I'm looking to my left and 0:07:01.520 --> 0:07:04.360 I got a whole closet, a whole wall full of sneakers. 0:07:04.400 --> 0:07:04.960 I'm like, yo. 0:07:05.480 --> 0:07:06.920 So I told my brother. I was like, Yo, let's 0:07:06.920 --> 0:07:09.440 mess around. Let's make a couple of videos. We had 0:07:09.480 --> 0:07:12.120 nothing but time on our hands at that time, and 0:07:12.520 --> 0:07:14.120 we weren't looking at it like it was going to 0:07:14.160 --> 0:07:17.200 be a career. We weren't looking at it necessarily with 0:07:18.280 --> 0:07:20.600 an agenda or even goals in mind. 0:07:20.680 --> 0:07:23.800 We kind of were just passing the time. 0:07:23.880 --> 0:07:25.520 And it was more and so like a hobby thing, 0:07:26.480 --> 0:07:29.920 and I think a combination of a couple of different factors. 0:07:30.680 --> 0:07:33.000 It just started to pick up and pick up and 0:07:33.000 --> 0:07:36.280 pick up, and then we were like, wow, like maybe 0:07:36.280 --> 0:07:38.840 we got something here. And so then we started branching 0:07:38.880 --> 0:07:42.320 off a little bit and and and monetizing and looking 0:07:42.360 --> 0:07:46.400 at it from the business side of things too, and uh, 0:07:46.600 --> 0:07:49.160 and now we're here, So, you know, feel very fortunate 0:07:49.200 --> 0:07:51.600 to be able to work and make money with something 0:07:51.600 --> 0:07:52.680 that I kind of grew up on. 0:07:52.800 --> 0:07:54.800 But yes, it's been dope, man. 0:07:55.360 --> 0:07:58.040 Which like factor you said, there was some factors which 0:07:58.080 --> 0:08:01.200 factor contributed to the launch. 0:08:01.320 --> 0:08:03.200 Was it like a shoot that you had it was 0:08:03.320 --> 0:08:04.120 the rarity of it. 0:08:05.000 --> 0:08:11.480 Yeah, Well, I think the timing of it where we 0:08:12.400 --> 0:08:14.640 got into it at a certain time, Like YouTube had 0:08:15.200 --> 0:08:17.640 it had been around, and this was like seven years ago, 0:08:17.760 --> 0:08:22.800 so it had been a thing, but sneakers on YouTube 0:08:23.560 --> 0:08:26.880 were still it was still in its infancy, you know, 0:08:27.040 --> 0:08:28.760 like it wasn't it wasn't polished up. 0:08:28.760 --> 0:08:31.960 It was mostly like you know, running gun. 0:08:32.080 --> 0:08:37.439 Dude shooting on webcams or on their laptops and sitting 0:08:37.440 --> 0:08:39.840 in a bedroom and it wasn't really polished and so 0:08:40.559 --> 0:08:42.880 and we were far from polished too when we first started. 0:08:42.880 --> 0:08:45.800 But so I think the timing of it worked out 0:08:45.800 --> 0:08:49.079 well for us. I think the fact that I had 0:08:49.120 --> 0:08:52.680 and have my brother. You know, the channel is mister 0:08:52.720 --> 0:08:56.000 former Simpson, but it's it's a two man thing, so 0:08:56.600 --> 0:08:58.920 having him and having a teammate to kind of rock with, 0:08:59.679 --> 0:09:02.720 and and then the fact that yet early on we 0:09:02.760 --> 0:09:06.200 did what we had to do to get the stuff 0:09:06.200 --> 0:09:08.680 that people wanted to see, you know, the really really 0:09:08.720 --> 0:09:11.920 limited stuff, the really really hyped up stuff, And so 0:09:12.800 --> 0:09:14.640 I think those were something. And then the fact that 0:09:14.720 --> 0:09:17.800 my brother and I both just our personalities and the 0:09:17.800 --> 0:09:21.400 way we work, and I think it's something that's carried 0:09:21.440 --> 0:09:22.640 over from basketball. 0:09:24.320 --> 0:09:26.400 I just I don't really know how to do the 0:09:26.400 --> 0:09:29.360 in between things, like for me, if I'm in on something. 0:09:29.960 --> 0:09:33.120 And even though we started as a hobby, it was 0:09:34.000 --> 0:09:35.520 right away we were like, yo, how do we make 0:09:35.520 --> 0:09:38.000 the quality better? You know, I'm thinking like, damn, how 0:09:38.000 --> 0:09:41.520 can I do the on screen thing better? 0:09:41.600 --> 0:09:43.920 How do we create better content? 0:09:44.000 --> 0:09:45.640 Even though it was only a hobby, I think just 0:09:45.720 --> 0:09:49.040 my natural personality kind of pushed us to really work 0:09:49.080 --> 0:09:51.120 hard at it. And so I think all of those 0:09:51.160 --> 0:09:53.720 things together put us in a pretty good spot. 0:09:53.920 --> 0:09:55.720 Now. It's crazy you say that, because it's like a 0:09:55.720 --> 0:09:57.800 lot of stuff that I learned in basketball I still 0:09:57.840 --> 0:09:59.839 carry over in business, in life. And one of the 0:10:00.000 --> 0:10:03.560 biggest lessons I never really liked Burns. He was our coach, 0:10:04.240 --> 0:10:09.040 but shout out to him, you know, let after all 0:10:09.080 --> 0:10:13.520 these forgive it, but one thing that he really he 0:10:13.600 --> 0:10:15.760 really really taught me. And it was like, I don't 0:10:15.760 --> 0:10:20.800 know if you remember, but if you came fifteen minutes beforehand, 0:10:21.120 --> 0:10:24.040 anything after fifteen minutes early was late. Like you know 0:10:24.080 --> 0:10:26.000 what I'm saying. So if you came five minutes like 0:10:26.040 --> 0:10:27.960 it practice started at four and you came at three 0:10:28.040 --> 0:10:28.520 fifty five. 0:10:28.600 --> 0:10:29.120 You was late. 0:10:29.600 --> 0:10:31.960 And the reason I understand that now because it's like, 0:10:31.960 --> 0:10:34.719 you gotta prep. We can't start a podcast at four 0:10:34.800 --> 0:10:37.000 and get here at four, right, we gotta like, you 0:10:37.040 --> 0:10:39.080 know what I'm saying. So it's like little stuff like 0:10:39.160 --> 0:10:41.760 that really really carries over, and I understand what you're 0:10:41.760 --> 0:10:43.880 saying as far as like I feel like you know 0:10:44.040 --> 0:10:47.160 all of us, but especially for athletes, once you get 0:10:47.160 --> 0:10:51.440 it's hard to really halfway do anything because you still 0:10:51.480 --> 0:10:53.679 got that competitive spirit in you. You want to be 0:10:53.720 --> 0:10:56.040 the best at what you do. So let's let's let's 0:10:56.080 --> 0:10:59.760 jump into the actual sneaker culture for people that might 0:10:59.800 --> 0:11:01.480 not be aware because it's crazy. I got a sun 0:11:01.960 --> 0:11:04.120 and he's not and thankfully he's not in the sneakers 0:11:04.200 --> 0:11:05.640 yet same saving me a lot of money. 0:11:05.760 --> 0:11:06.480 I'm not as lucky. 0:11:07.320 --> 0:11:08.000 I told him. 0:11:08.080 --> 0:11:10.040 I told him he's doing an episode today on sneakers 0:11:10.080 --> 0:11:11.680 and he's like, why are you doing an episode on sneakers? 0:11:11.679 --> 0:11:14.199 Nobody's gonna watch that. I'm like, wow, He's like, nobody 0:11:14.200 --> 0:11:16.200 cares about sneakers. I'm like, Oh, you don't know what 0:11:16.200 --> 0:11:20.120 you're talking about so, so sneakers a billion dollar industry 0:11:21.040 --> 0:11:23.960 and the highest sneaker ever sold actually was recently five 0:11:24.040 --> 0:11:28.440 hundred and sixty thousand for autograph Jordan one. So there's 0:11:28.440 --> 0:11:30.360 a whole like stock exchange for people that might not 0:11:30.400 --> 0:11:34.160 be familiar with sneakers is called stock X, and so 0:11:34.400 --> 0:11:36.600 that's like it's similar to the stock exchange. 0:11:36.640 --> 0:11:38.520 Like they have bid prices, act prices. You want to 0:11:38.520 --> 0:11:38.960 talk about it. 0:11:39.000 --> 0:11:40.680 Yeah, so if you go to stock x and we're 0:11:40.679 --> 0:11:42.960 not promoted by it, but I have used the site. 0:11:43.000 --> 0:11:45.360 So we got to start looking at sneakers, ask him 0:11:45.360 --> 0:11:47.560 outits like we said earlier. So they have prices, they 0:11:47.559 --> 0:11:49.079 have an ask price, like you said, a big price, 0:11:49.240 --> 0:11:52.760 and then you can see the transactions of the past 0:11:53.080 --> 0:11:55.120 year or so. Like so when we watch a chart 0:11:55.160 --> 0:11:57.280 on the stock market, we can watch the chart of 0:11:57.520 --> 0:11:59.680 the value of a shoe. We can also see if 0:11:59.720 --> 0:12:02.679 it's the appreciated or if it's appreciating right, so it's 0:12:02.679 --> 0:12:04.640 a good thing. Like we always say, like, yo, if 0:12:04.679 --> 0:12:07.360 a shoe, if a pair of Jordan's was eight thousand dollars, 0:12:07.440 --> 0:12:07.880 was you buy it? 0:12:07.880 --> 0:12:09.800 If it was on sale for sixty dollars, will you 0:12:09.800 --> 0:12:10.040 buy it? 0:12:10.360 --> 0:12:10.520 Right? 0:12:10.559 --> 0:12:11.640 You got to know your end price. 0:12:11.960 --> 0:12:14.240 So like it is a stock exchange and the sensor, 0:12:14.280 --> 0:12:17.000 which which is why they call it stock x, And 0:12:17.240 --> 0:12:18.920 I mean it's a pretty good site. And it also 0:12:19.000 --> 0:12:20.880 does something that a lot of people weren't doing. And 0:12:21.000 --> 0:12:23.360 I was a victim of this, is they authenticate the shoe. 0:12:23.760 --> 0:12:27.760 So authenticating the shoe is extremely important, right because prior 0:12:27.800 --> 0:12:29.680 to this, and I'm sure you probably maybe you fell 0:12:29.720 --> 0:12:32.160 victim to it too, but it was eBay and Craigslist 0:12:33.600 --> 0:12:34.600 that was it. 0:12:34.600 --> 0:12:38.240 It's it's people were definitely getting got And as time 0:12:38.280 --> 0:12:42.920 has passed, the fake pairs have gotten so much better. 0:12:42.960 --> 0:12:44.440 It used to be you could spot a fake from 0:12:44.520 --> 0:12:48.880 two blocks away, you could say yo. But now they've 0:12:48.880 --> 0:12:51.360 gotten so good that you, you know, you really do 0:12:51.440 --> 0:12:54.920 need something in place to kind of protect you in 0:12:54.920 --> 0:12:55.400 that regard. 0:12:55.480 --> 0:12:57.360 So yeah, stock x does a great job. 0:12:57.240 --> 0:13:00.240 With that, so to do people, because I've seen that 0:13:00.280 --> 0:13:03.120 the game is so there's like resellers who like buy 0:13:03.120 --> 0:13:04.959 a pair of sneakers four hundred dollars and then they 0:13:05.000 --> 0:13:07.160 resell it on the market for three hundred because it's 0:13:07.200 --> 0:13:07.959 a limited quality. 0:13:08.000 --> 0:13:10.840 But so it's like two sneaker markets. 0:13:10.880 --> 0:13:13.480 There's like the actual global sneaker market, and then there's 0:13:13.480 --> 0:13:15.760 a resale market. So I think when you said like 0:13:15.760 --> 0:13:18.680 the two billion dollar market, that's like the reselling market 0:13:18.760 --> 0:13:22.040 where people buy it and bulk and then they sell 0:13:22.080 --> 0:13:22.800 it for a markup. 0:13:22.840 --> 0:13:23.400 You know what I'm saying. 0:13:23.400 --> 0:13:24.959 So if that's pair of shoes was one hundred and 0:13:25.000 --> 0:13:26.959 ninety nine dollars, like a pair of Easies is two 0:13:27.000 --> 0:13:28.720 hundred dollars, right by the time it gets to stock 0:13:28.880 --> 0:13:30.640 X or one of these site stadium goods of flight Club, 0:13:31.000 --> 0:13:33.120 that same shoe is now going to be like five 0:13:33.200 --> 0:13:35.520 hundred minimum. So that person is going to make a 0:13:35.520 --> 0:13:36.800 three hundred dollars profit on the shoe. 0:13:36.880 --> 0:13:38.440 Yeah, So can you talk about that, mic as far 0:13:38.440 --> 0:13:40.400 as you don't you don't resell obviously you're familiar with 0:13:40.400 --> 0:13:41.360 it because you're in the culture. 0:13:41.880 --> 0:13:43.040 Are people still doing that? 0:13:43.120 --> 0:13:45.720 And how much money can can somebody actually make a 0:13:45.800 --> 0:13:46.600 being a reseller? 0:13:47.520 --> 0:13:49.000 Yeah? I mean that's a great question. 0:13:49.320 --> 0:13:52.400 And that's probably the thing that I get messaged and 0:13:52.880 --> 0:13:56.040 the most about on social media is like yo, because 0:13:56.200 --> 0:13:59.480 everyone thinks, YO, get rich quick, get a couple pairs 0:13:59.480 --> 0:14:01.320 of easy and and you know you're in there, but 0:14:02.200 --> 0:14:04.480 and there is a ton of money in it. One 0:14:04.480 --> 0:14:07.760 of the reasons why I never really went in that direction. 0:14:08.000 --> 0:14:10.240 I mean, I have sold sneakers. I sold my entire 0:14:10.240 --> 0:14:14.679 collection a few years ago, but about that. But it's 0:14:15.160 --> 0:14:19.600 in order to really make real money in that you 0:14:19.840 --> 0:14:23.760 have to get a lot of pairs. You can't go get, 0:14:23.840 --> 0:14:27.520 you know, a pair of Jordan Retros on Saturday and 0:14:27.600 --> 0:14:30.280 think that that can be your only source of income. 0:14:30.400 --> 0:14:33.600 You know, you have Now if you go get one 0:14:33.640 --> 0:14:37.840 hundred pairs or fifty pairs on Saturday, and now it's 0:14:37.880 --> 0:14:40.160 fifty or a hundred bucks profit on each pair. Now 0:14:40.160 --> 0:14:41.800 you can do the math and you can say, Okay, 0:14:41.800 --> 0:14:44.800 there's some real money coming in here. But it's it's 0:14:44.840 --> 0:14:48.800 definitely something that you have to get a lot of 0:14:48.840 --> 0:14:51.920 pairs to make it worth it, in my opinion. And 0:14:52.000 --> 0:14:56.240 then the more you know about the ins and outs 0:14:56.360 --> 0:14:59.480 the like like any field, the you know, the different 0:14:59.480 --> 0:15:02.200 little new one on to and stuff, the more successful 0:15:02.200 --> 0:15:08.000 you'll be. And I think maybe the biggest thing is 0:15:08.720 --> 0:15:11.120 to be able to predict. You know, I've heard you 0:15:11.200 --> 0:15:14.360 guys talk about real estate before and different stuff like that, 0:15:14.400 --> 0:15:18.280 you know, and obviously we've been talking how it's similar 0:15:18.360 --> 0:15:23.560 to stocks. If you can predict when a sneaker is 0:15:23.600 --> 0:15:25.360 going to take off or when it's going to crash. 0:15:25.400 --> 0:15:29.400 Like for example, did you guys watch that Jordan documentary? 0:15:29.800 --> 0:15:34.440 Of course? Right? So man, he wore a pair of sneakers. 0:15:34.480 --> 0:15:36.160 I don't even remember which one it was, maybe it 0:15:36.240 --> 0:15:39.800 was the Chicago ones. And I went to stock X 0:15:39.840 --> 0:15:41.960 the next day and they were up like five six 0:15:42.000 --> 0:15:43.200 hundred bucks from where they were. 0:15:43.320 --> 0:15:44.840 Same thing. 0:15:45.200 --> 0:15:48.640 So if you were smart, now I wasn't, But if 0:15:48.640 --> 0:15:54.680 you were smart, go buy fifty pairs and then anticipate 0:15:54.760 --> 0:15:58.240 the boom and then cash out. And so if you 0:15:58.280 --> 0:16:01.880 can predict the way things are gonna go, which is 0:16:01.920 --> 0:16:03.960 never something that I've invested a lot of time or 0:16:04.040 --> 0:16:04.480 energy into. 0:16:04.600 --> 0:16:06.640 But if you are able to do. 0:16:06.600 --> 0:16:09.280 That, then like you said, there's there's there's tons of 0:16:09.280 --> 0:16:11.000 money in it is it's a huge industry. 0:16:11.160 --> 0:16:12.920 Like I guess the big question is, and I know 0:16:12.960 --> 0:16:14.640 there is like an inside a lot of people know, 0:16:14.720 --> 0:16:17.200 people like district managers of stores, so they get picked. 0:16:17.560 --> 0:16:20.960 How is somebody getting fifty piers Like I'm come from 0:16:21.000 --> 0:16:24.480 that era where you waited in line on Saturday, right, 0:16:24.720 --> 0:16:26.560 and then if you were able to get into the store, 0:16:26.560 --> 0:16:28.240 you got one. Then it turned into like if you 0:16:28.280 --> 0:16:30.520 had a raffle ticket, then you can get it. Now 0:16:30.560 --> 0:16:33.920 we're dealing with bots, and if anybody doesn't, you want 0:16:33.920 --> 0:16:36.080 to explain what a bot is in the sneaker culture. 0:16:36.320 --> 0:16:38.840 Yeah, sure, A bot is basically something that you run 0:16:38.960 --> 0:16:43.360 on your computer to help you check out lightning fast 0:16:43.440 --> 0:16:47.120 so that you can beat you know, the person who's 0:16:47.120 --> 0:16:49.640 there at their computer doing it manually, trying to put 0:16:49.680 --> 0:16:51.680 in their credit card info and boom, you already got 0:16:51.680 --> 0:16:55.480 the sneaker and you're already you know, down the virtual block, 0:16:55.560 --> 0:17:02.320 so to speak. But as far as how resellers get 0:17:02.320 --> 0:17:06.240 the stuff, that's not something that I'm necessarily too privy 0:17:06.240 --> 0:17:09.160 to because I don't do it. But sure you could 0:17:09.200 --> 0:17:13.040 have bots. You could have I've seen people here locally 0:17:13.760 --> 0:17:18.080 just go out in force, like basically or in numbers. 0:17:18.119 --> 0:17:21.920 I should say, They'll go line up at a skate 0:17:22.000 --> 0:17:26.919 shop for a pair of Nike sb's and they'll just 0:17:27.040 --> 0:17:30.120 line up fifty deep. You know, maybe they'll bring out, 0:17:30.240 --> 0:17:32.720 you know, some high school kids or you know some 0:17:32.760 --> 0:17:34.760 people who are just hanging around the store and pay 0:17:34.800 --> 0:17:37.399 them twenty bucks or forty bucks and you know, have 0:17:37.560 --> 0:17:41.240 them stand that spot online because there are some places 0:17:41.280 --> 0:17:43.600 and some sneakers where you can still do first come 0:17:43.640 --> 0:17:46.840 for a serve. Then there's the bot stuff. Then maybe 0:17:47.080 --> 0:17:48.760 you know, it's kind of like a pay to play thing. 0:17:49.240 --> 0:17:53.440 You could you know, go to a sneaker boutique or 0:17:53.520 --> 0:17:57.119 you know, a mom and pop maybe and you know, 0:17:57.400 --> 0:18:00.919 maybe they'll let the pairs go early and you know, 0:18:01.040 --> 0:18:04.240 so say maybe you get twenty thirty pairs, but you 0:18:04.280 --> 0:18:05.800 have them early and now you can mark them up 0:18:05.840 --> 0:18:09.040 even more. So I think there's different angles that you 0:18:09.160 --> 0:18:12.560 can attack it from as far as getting the product 0:18:12.640 --> 0:18:16.679 in hand. It's people assume because you know, we have 0:18:16.760 --> 0:18:20.280 the YouTube channel and that I'm you know, touching and 0:18:20.320 --> 0:18:23.679 reviewing sneakers every day, that you know, there's some like 0:18:24.720 --> 0:18:29.040 you know, red carpet in front of the studio down 0:18:29.040 --> 0:18:31.800 here where they just you know, toss me all the 0:18:31.880 --> 0:18:33.960 limited h sawt. 0:18:33.720 --> 0:18:35.680 After sneakers, and that's not really the case. 0:18:35.720 --> 0:18:38.240 A lot of times I got to pay the resell 0:18:38.359 --> 0:18:41.439 price on it myself just to get it so we can, 0:18:41.720 --> 0:18:44.359 you know, do the video on it and get the 0:18:44.359 --> 0:18:48.000 product in hand. So there have been other times where 0:18:48.280 --> 0:18:52.439 I'll go to a local resale shop here and do 0:18:53.400 --> 0:18:57.040 the video on said sneaker and then give the sneaker 0:18:57.080 --> 0:18:57.840 back sometimes. 0:18:57.880 --> 0:18:59.280 So sometimes I'll. 0:18:59.080 --> 0:19:01.960 Get lucky and you know, I'll get a pair at retail, 0:19:02.280 --> 0:19:06.080 you know, online or however it goes. But it's getting 0:19:06.119 --> 0:19:10.199 the product is is definitely one of the biggest obstacles 0:19:10.240 --> 0:19:13.359 as far as someone getting into that line of work. 0:19:13.920 --> 0:19:16.320 Yeah, I read somewhere where it's become a lot harder 0:19:16.359 --> 0:19:19.479 now because, yeah, a lot of places you can only 0:19:19.560 --> 0:19:22.719 buy one pair at a time limit you online. Then 0:19:22.760 --> 0:19:24.480 if you try to buy it on like the easies, 0:19:24.480 --> 0:19:27.680 you can't even buy them like retail, like they sell 0:19:27.720 --> 0:19:31.919 out so quickly it's limited edition. So it's become so 0:19:32.320 --> 0:19:35.560 the counterfeit market I've actually read is actually booming and 0:19:35.760 --> 0:19:38.080 they've become really good. Like you said, sometimes you can't 0:19:38.080 --> 0:19:41.920 even tell the difference between counterfeit, So is that all 0:19:41.960 --> 0:19:44.840 coming out of like China or is it counterfeits like 0:19:45.520 --> 0:19:47.480 just all over everywhere at this point, and you just 0:19:47.520 --> 0:19:49.800 really don't know because they said, like it's sometimes you 0:19:49.840 --> 0:19:51.440 really don't even know if it's if it's real or not. 0:19:51.560 --> 0:19:53.359 I think they sees like a there was like a 0:19:53.400 --> 0:19:56.240 seventeen million dollar season at the border, like they got 0:19:56.320 --> 0:19:58.720 a shipment of just fake Jordan's seventeen million. 0:19:59.400 --> 0:19:59.960 It was crazy. 0:20:00.560 --> 0:20:04.080 Yeah, I think they are mostly from China. I'm not. 0:20:05.760 --> 0:20:08.399 Super familiar with it because we completely stay away from it. 0:20:08.480 --> 0:20:14.520 There's been other sneaker YouTube channels that have dove much 0:20:14.560 --> 0:20:18.159 deeper into that, where you know, maybe they'll compare a 0:20:18.200 --> 0:20:20.520 real pair and a fake pair, or try to educate 0:20:20.560 --> 0:20:23.240 people in that regard or whatever. So they've got their 0:20:23.280 --> 0:20:27.560 hands on the fake pairs, but we don't really do 0:20:27.600 --> 0:20:29.800 anything in that regard. But yeah, I think I guess 0:20:29.800 --> 0:20:33.280 they've got you know, big factories over in China, and 0:20:33.640 --> 0:20:36.520 they're getting better and better at at making them look 0:20:36.640 --> 0:20:37.520 damn near identical. 0:20:37.560 --> 0:20:39.159 Well, they probably make them in the same factor they 0:20:39.160 --> 0:20:42.720 make the real ones. It's like this, it's a factory 0:20:42.760 --> 0:20:45.600 in China that's making the real ones. So what's the 0:20:45.640 --> 0:20:48.520 difference between They'll just put summerside for fake they actually 0:20:48.520 --> 0:20:49.280 probably aren't. 0:20:49.040 --> 0:20:50.800 Real making millions. 0:20:50.960 --> 0:20:54.440 They had advice had a whole show on the fake 0:20:54.480 --> 0:20:55.160 retail market. 0:20:55.440 --> 0:20:56.439 Dude's making millions. 0:20:56.560 --> 0:20:58.959 Yeah, he's making millions of dollars and everybody knows it. 0:20:59.240 --> 0:21:00.960 But the thing is, like, yo, I could just fit 0:21:01.000 --> 0:21:04.680 in with this fifteen pair of fifteen dollars pair of sneakers, 0:21:04.760 --> 0:21:06.160 or I could have the one hundred and eighty dollar 0:21:06.160 --> 0:21:07.760 pairs sneakers. They gonna look the same and when I 0:21:07.800 --> 0:21:09.800 walk out the side, you're not gonna know difference anyway. 0:21:09.880 --> 0:21:11.359 Nah, But that you know what, that's crazy though, what 0:21:11.440 --> 0:21:14.639 you said as far as like predicting events, because that 0:21:14.680 --> 0:21:16.359 reminds me of the stock Like we look at we 0:21:16.400 --> 0:21:20.439 buy stock and were like iPhone thirteen is about to 0:21:20.480 --> 0:21:24.199 come out, so we predict that Apple's stock price is 0:21:24.240 --> 0:21:25.000 going to go out. 0:21:25.119 --> 0:21:26.400 It's all an educated guest. 0:21:26.480 --> 0:21:28.520 We don't really know it not, So I never really 0:21:28.520 --> 0:21:30.280 looked at it as far as sneaker is in the 0:21:30.320 --> 0:21:34.399 same capacity. But yeah, you could say, okay, like let's 0:21:34.400 --> 0:21:37.080 say that you know, Lebron decides he's going to retire 0:21:37.240 --> 0:21:40.960 after this season, then the last sneaker that he puts 0:21:40.960 --> 0:21:44.880 out hypothetically could be more valuable because he's not gonna 0:21:44.880 --> 0:21:45.439 put on anyone. 0:21:45.600 --> 0:21:47.920 That literally happened this year with the untimely death of 0:21:48.000 --> 0:21:51.200 Kobe Bryant. So like Kobe passing, now, if you try 0:21:51.200 --> 0:21:53.359 to get any Kobe sho any of the thirteen or 0:21:53.359 --> 0:21:55.760 fourteen ones he put out, they're over a four hundred 0:21:55.760 --> 0:21:58.560 dollars each, like whereas when he was alive and playing, 0:21:59.119 --> 0:22:00.960 that wasn't the case, like you could buy a Kobe 0:22:01.000 --> 0:22:02.760 so outside, like the Kobe nine. When he came out 0:22:02.800 --> 0:22:04.679 the high top and it changed, it was like it 0:22:04.720 --> 0:22:06.600 was affordable to do. And now it's like, yo, four 0:22:06.640 --> 0:22:07.879 hundred dollars at the minimum. 0:22:07.920 --> 0:22:10.080 So but Mike, yeah, let me let me ask you this, 0:22:10.560 --> 0:22:13.320 what is what is the how does sneakers actually get value? 0:22:13.320 --> 0:22:14.680 Because to me, it's a little I feel like, I said, 0:22:14.680 --> 0:22:16.159 I'm not a sneakerhead, but I saw you did a 0:22:16.200 --> 0:22:18.040 review on your on your page a few days ago 0:22:18.080 --> 0:22:21.040 with the off white something off white oes. Yeah, it 0:22:21.040 --> 0:22:22.680 looked it looked like it was it was a dope 0:22:22.680 --> 0:22:24.200 sneaker to me. But she was like, you can actually 0:22:24.240 --> 0:22:26.480 get it for a cheaper price now. So it seems 0:22:26.520 --> 0:22:30.320 to me like the randomnest sneakers just go up crazy, 0:22:31.160 --> 0:22:33.440 Like is there like a rhyme or reason to why 0:22:33.520 --> 0:22:36.600 sneakers are valued at what they're valued on the secondhand market. 0:22:37.520 --> 0:22:42.880 I think it's just what the consumer kind of pushes 0:22:42.920 --> 0:22:47.240 it to and and or lets it drop to. You know, 0:22:47.560 --> 0:22:50.200 it really is and That's why sometimes you'll see people, 0:22:50.520 --> 0:22:53.520 you know, complaining about prices, and even me sometimes I'm like, man, 0:22:53.560 --> 0:22:55.199 I can't I want that sneaker, but I'm not going 0:22:55.280 --> 0:22:55.720 to pay that. 0:22:56.240 --> 0:22:59.440 But it's us who set the market. You know. 0:22:59.520 --> 0:23:03.639 It's supplied and demand like anything else, and obviously certain 0:23:03.680 --> 0:23:05.000 sneaker releases. 0:23:04.600 --> 0:23:07.720 Are more limited, so already the supply is low. 0:23:08.320 --> 0:23:11.360 So then if the demand is even up a little bit, 0:23:11.920 --> 0:23:13.840 it's going to be something. It's going to reflect that 0:23:14.359 --> 0:23:18.760 in the resell price of the sneaker. So it's it 0:23:18.800 --> 0:23:21.640 is something that's pretty hard to predict. Like I said, 0:23:22.240 --> 0:23:23.840 to me, it would be a headache, you know, Like 0:23:23.920 --> 0:23:27.320 I know, if if that's something that you're doing for 0:23:27.359 --> 0:23:29.320 a living, which I know plenty of people who do 0:23:29.320 --> 0:23:32.800 do that and do very well for themselves, But to me, 0:23:32.920 --> 0:23:37.480 that would be it's too wishy washy. For me, it's 0:23:37.520 --> 0:23:41.240 too like I like to be a little bit more 0:23:41.280 --> 0:23:45.160 certain about stuff, and so it's it is really tough 0:23:45.160 --> 0:23:48.679 to predict sometimes. But you know, if you really have 0:23:49.440 --> 0:23:51.200 your ear to the street, so to speak, and by 0:23:51.200 --> 0:23:54.680 that I mean just really on social media because that's 0:23:54.680 --> 0:23:57.280 what things are these days, you can kind of feel 0:23:57.280 --> 0:24:01.040 it starting a bubble, you know, like these night ESB sneakers. 0:24:01.080 --> 0:24:02.840 You know, Nike skateboarding. 0:24:03.200 --> 0:24:08.000 Is something that several years ago were really popular, and 0:24:08.160 --> 0:24:12.440 then over the past few years they kind of got stagnant. 0:24:12.560 --> 0:24:15.399 No one really wanted them other than people who were 0:24:15.400 --> 0:24:17.640 skating in them, but they had no resell value. And 0:24:17.680 --> 0:24:21.080 now over the last year or so, it's just bananas. 0:24:21.119 --> 0:24:25.439 Like it was a pair that I had and they 0:24:25.760 --> 0:24:29.920 were reselling for like two grand and retails like a 0:24:30.040 --> 0:24:36.040 hundred bucks. So it's but about a year ago, you 0:24:36.080 --> 0:24:38.440 could feel it start to bubble, you know. You could 0:24:38.880 --> 0:24:41.360 people were talking about them more, people were posting more. 0:24:41.440 --> 0:24:45.120 You could see you could see the resell prices kind 0:24:45.119 --> 0:24:47.320 of climbing a little bit, the releases being a little 0:24:47.320 --> 0:24:50.880 bit more hyped up, the sneaker blogs covering the stuff more, 0:24:50.920 --> 0:24:54.199 and so you can you can feel it start to bubble. 0:24:54.240 --> 0:24:56.199 It's not like a complete shot in the dark, but 0:24:56.280 --> 0:24:58.159 it is something that you got to really be in 0:24:58.200 --> 0:25:00.800 tune with if that's how you're gonna make your money. 0:25:00.920 --> 0:25:03.000 Yeah, So the SB, I'm glad you brought that up 0:25:03.040 --> 0:25:05.280 because the SB obviously, and we're going to talk about 0:25:05.280 --> 0:25:06.919 the Ben and Jerry that you got we need to 0:25:06.920 --> 0:25:09.200 talk about that, because I saw the post we're gonna 0:25:09.200 --> 0:25:09.720 talk about that. 0:25:10.240 --> 0:25:11.159 We got to talk about that. 0:25:11.400 --> 0:25:14.000 But the SB has, like you said, like a year ago, 0:25:14.080 --> 0:25:17.200 came back, and I feel like it was a Travis 0:25:17.200 --> 0:25:19.640 Scott effect, Like that's the power of influence. Like every 0:25:19.640 --> 0:25:21.679 time Travis Scott would put on the SB, whether it 0:25:21.680 --> 0:25:23.680 was the Diamond or the ones he made. 0:25:23.600 --> 0:25:25.760 You would see that shoe go up. 0:25:26.320 --> 0:25:28.800 But prior to that, I think, and maybe you can 0:25:28.800 --> 0:25:31.120 add to this, the one that changed the way sneakers 0:25:31.119 --> 0:25:33.480 looked at I think it has to be the SB Pigeon. 0:25:33.520 --> 0:25:37.879 No, well, I mean that was that was one of 0:25:37.920 --> 0:25:44.080 the first sneakers that really created like a real real craze, 0:25:44.320 --> 0:25:48.719 you know. And so yes, but I think there's been 0:25:48.720 --> 0:25:51.880 an ebb and flow to sneakers, and I mean really 0:25:51.880 --> 0:25:58.000 everything goes that way, but it's the things will be 0:25:58.080 --> 0:26:01.639 sky high and then you know, they'll kind of gradually 0:26:01.680 --> 0:26:04.840 slide back down and then something will happen where it 0:26:04.880 --> 0:26:07.240 booms again. And I think what you said about Travis 0:26:07.240 --> 0:26:09.240 Scott is is I think you really nailed it on 0:26:09.280 --> 0:26:14.679 the head, you know, especially now social media, Like I 0:26:14.720 --> 0:26:20.399 think that that's the ingredient that took sneakers from a 0:26:20.600 --> 0:26:28.959 much more niche really much smaller group of people that 0:26:29.160 --> 0:26:33.159 really really cared about it and really took it to 0:26:33.960 --> 0:26:36.439 where it's at now. I mean social and and a 0:26:36.440 --> 0:26:38.399 big part of that social media is, like you said, 0:26:38.520 --> 0:26:41.320 the Travis Scott's of the world, the celebrities. You know, 0:26:41.359 --> 0:26:48.359 you've got Kylie Jenner on on wearing sb's and you 0:26:48.400 --> 0:26:50.399 know a lot of sneaker people were upset because they 0:26:50.400 --> 0:26:52.119 were like, oh, she's not you know. 0:26:52.160 --> 0:26:53.600 She's getting them for free. 0:26:54.560 --> 0:26:56.639 Well yeah, and like, yo, she's she's new to this. 0:26:56.920 --> 0:27:00.359 And but the truth of the matter is they still 0:27:00.400 --> 0:27:03.399 have incredible influence. And when people start seeing that stuff 0:27:03.400 --> 0:27:06.760 on Instagram and they start saying, I want that sneaker, 0:27:06.840 --> 0:27:09.240 I want that one, and you know, now they're on 0:27:10.040 --> 0:27:13.440 stock x or now they're you know, searching to where 0:27:13.440 --> 0:27:17.879 they can find the sneaker. And so celebrities have really 0:27:19.359 --> 0:27:23.080 boomed things in my opinion, and Instagram specifically, and you know, 0:27:23.200 --> 0:27:24.439 just social media in general. 0:27:24.480 --> 0:27:24.959 I guess. 0:27:25.359 --> 0:27:28.760 So you spoke about not having the magic carpet where 0:27:28.760 --> 0:27:32.280 the sneakers are getting delivered to your door as a company. 0:27:33.359 --> 0:27:35.840 Was there one that you said you know what, I 0:27:35.920 --> 0:27:38.080 need to have this, and if so, what was the 0:27:38.440 --> 0:27:40.280 highest price you had to pay for that shoe? 0:27:41.840 --> 0:27:47.480 Okay, So it goes two different ways. First is how 0:27:47.600 --> 0:27:51.840 much would I pay for a sneaker that I want 0:27:51.840 --> 0:27:54.360 to wear? You know, I want to wear it. I'm 0:27:54.359 --> 0:27:56.560 going to beat them up and I'm just okay with that. 0:27:57.119 --> 0:28:00.520 And then how much am I willing to pay for 0:28:00.560 --> 0:28:04.600 a sneaker that I'm going to get and we're going 0:28:04.680 --> 0:28:09.280 to create content around it, and then maybe down the line, 0:28:09.400 --> 0:28:11.200 I think it's going to hold value and it will 0:28:11.240 --> 0:28:13.280 be something I can sell down the line. So even 0:28:13.320 --> 0:28:15.560 though I'm not reselling on a day to day and 0:28:15.560 --> 0:28:18.000 that's not how I make my money per se, there 0:28:18.080 --> 0:28:19.639 are still sneakers. 0:28:19.160 --> 0:28:21.040 That that come and go, you know. 0:28:21.200 --> 0:28:24.240 So the first part of that would be the Kobe 0:28:24.359 --> 0:28:27.560 six Grinch, which is that you know that really bright 0:28:27.680 --> 0:28:32.280 green pair of Kobe sixes and it was it's my 0:28:32.359 --> 0:28:37.200 favorite Kobe sneaker of all time. And actually a few 0:28:37.200 --> 0:28:40.120 weeks before he passed, I said, you know what, I'm 0:28:40.160 --> 0:28:42.240 going to do it, and and I paid like a 0:28:42.320 --> 0:28:45.760 thousand bucks for him, and and I got him and 0:28:46.560 --> 0:28:50.080 we did the video down here at the workshop, and 0:28:51.160 --> 0:28:55.560 we actually posted it on Sunday morning, and then my 0:28:55.680 --> 0:29:00.840 brother and I went and hooped, and after we my 0:29:00.960 --> 0:29:03.840 brother left the gym first, and when I got over 0:29:03.880 --> 0:29:05.760 to the sideline, I was putting my stuff on and 0:29:05.880 --> 0:29:07.960 changing my sneakers. I looked at my phone and he 0:29:07.960 --> 0:29:12.880 told me Kobe passed. And so it was just crazy 0:29:12.960 --> 0:29:18.320 how how that worked. And you know, now obviously, like 0:29:18.360 --> 0:29:21.400 you mentioned earlier, you know, you know, with him passing, 0:29:22.720 --> 0:29:25.800 everyone devastated, but then there was obviously people who were 0:29:25.840 --> 0:29:29.640 still capitalizing on how many people wanted Kobe's at that point. 0:29:29.680 --> 0:29:32.640 So now the sneaker is like double that or or 0:29:32.840 --> 0:29:33.440 or triple that. 0:29:33.680 --> 0:29:36.280 So that was That's. 0:29:36.120 --> 0:29:39.360 Probably about the most I've spent on a sneaker to 0:29:39.440 --> 0:29:44.280 actually wear. And then as far as getting something that 0:29:45.360 --> 0:29:48.360 I knew would have some value down the line or 0:29:48.400 --> 0:29:52.280 down the road, would be the Red October Easies when 0:29:52.320 --> 0:29:53.760 when he was when he was still with Nike. 0:29:53.880 --> 0:29:57.240 Yeah, and I can't remember exactly what I paid. 0:29:57.520 --> 0:30:01.920 It was a homie who looked out, so I think 0:30:01.960 --> 0:30:04.520 it was around two thousand, and I ended up selling 0:30:04.560 --> 0:30:09.120 them for like maybe forty five hundred or five thousand, 0:30:09.560 --> 0:30:11.880 you know, maybe a year later or something like that. 0:30:12.720 --> 0:30:13.560 Yeah, that's crazy. 0:30:13.600 --> 0:30:14.640 Like I said, if you look at it from a 0:30:14.640 --> 0:30:17.040 stock and how much of those now, like ten thousand. 0:30:16.680 --> 0:30:18.880 Probably the red out too, probably fifty five hundred right now. 0:30:19.560 --> 0:30:22.760 Yeah, I think depending on the size, and that's another thing, right, 0:30:22.800 --> 0:30:26.000 that's true too, Yep, yep, you know, depending like I 0:30:26.040 --> 0:30:28.520 think I wear size thirteen. I think in my size, 0:30:29.240 --> 0:30:32.000 I think the lowest listing that I saw on stock 0:30:32.240 --> 0:30:34.760 X recently might have been close to ten grand. 0:30:35.480 --> 0:30:35.920 That's true. 0:30:35.960 --> 0:30:38.640 So like that sometimes when they put these things out, 0:30:38.800 --> 0:30:40.959 I can get a shoe for four hundred dollars if 0:30:41.000 --> 0:30:42.840 you were size thirteen, or if you got like a 0:30:42.840 --> 0:30:43.680 real small foot. 0:30:44.040 --> 0:30:46.320 The small foot is that's tough. 0:30:46.360 --> 0:30:48.800 The small like sometimes like a size four and a 0:30:48.840 --> 0:30:51.360 half and it'll be like double what any other size is. 0:30:51.600 --> 0:30:53.600 Yeah, and at thirteen makes a big difference too, because 0:30:53.640 --> 0:30:55.800 I wear thirteen too, and it's like that's the last 0:30:55.840 --> 0:30:58.280 size that there's no half, So it's like there's no 0:30:58.360 --> 0:30:58.800 twelve and a. 0:30:58.800 --> 0:31:02.080 Half mostly mostly so. 0:31:02.040 --> 0:31:04.400 It's like eleven, eleven and a half twelve, So after twelve, 0:31:04.480 --> 0:31:07.320 it's like twelve, thirteen, fourteen to so now it becomes 0:31:07.760 --> 0:31:10.720 harder and it's less sneakers. I think the most popular 0:31:10.720 --> 0:31:12.720 is like ten and a half something like that, the 0:31:12.760 --> 0:31:17.280 most Like yeah, but now that's crazy that but like 0:31:17.320 --> 0:31:19.120 I said, looking at it from a stock standpoint, you 0:31:19.160 --> 0:31:23.640 brought it, sold it for forty five hundred, that's. 0:31:23.520 --> 0:31:25.480 Like twenty two hundred. 0:31:25.520 --> 0:31:26.680 Yeah, yeah, twenty two hundred. 0:31:26.680 --> 0:31:27.880 You sold it for forty five hundred. 0:31:28.320 --> 0:31:31.360 Yeah, So that's that's like one hundred percent increase, more 0:31:31.400 --> 0:31:33.520 than one hundred percent increase. So if you look at 0:31:33.520 --> 0:31:35.720 it from a stock that's like, you know, a great investment. 0:31:35.840 --> 0:31:38.800 But that's so that's true, right, But that imagine if 0:31:38.800 --> 0:31:41.040 you got it at retail, right, because in retail puts 0:31:41.040 --> 0:31:42.959 two hundred dollars, you know what I'm saying. So if 0:31:42.960 --> 0:31:44.720 you're one of those people who got lucky, like Nike 0:31:44.840 --> 0:31:46.560 put that out on a random day, you bought it 0:31:46.560 --> 0:31:48.760 for two hundred, Now you're selling it for five thousand. 0:31:49.720 --> 0:31:52.000 Show me the stock that's going to do that right now? 0:31:52.000 --> 0:31:56.080 Oh yeah, no, it's crazy. Now. Now it is important 0:31:56.120 --> 0:31:57.000 to note, like. 0:31:57.240 --> 0:32:01.520 I think something with people who resell sneakers because it 0:32:01.600 --> 0:32:03.680 is so hard and it is there is so much 0:32:03.800 --> 0:32:07.240 luck required to get pairs at that retail price. But 0:32:07.880 --> 0:32:09.840 going back to what we were talking about as far 0:32:09.880 --> 0:32:13.200 as being able to predict the market, like what if 0:32:13.240 --> 0:32:16.200 you cashed everyone out who had a pair who was 0:32:16.240 --> 0:32:18.480 willing to sell. What if you were cashing them out 0:32:18.760 --> 0:32:22.160 even at three thousand, just you know, thirty five hundred, 0:32:22.520 --> 0:32:25.040 Even if you were doing four thousand and now, say 0:32:25.080 --> 0:32:28.680 you sat on now you'd have to tie up some bread. 0:32:28.720 --> 0:32:34.479 But if you sat on twenty pairs and now doubled 0:32:34.480 --> 0:32:37.239 your money, you know, now you're really talking. So I 0:32:37.240 --> 0:32:39.840 think a lot of the resell market is buying it 0:32:39.920 --> 0:32:44.720 at a lower resell price because. 0:32:44.400 --> 0:32:46.560 You know that they'll go up. Like Travis scott. 0:32:46.320 --> 0:32:49.560 Sneakers for example, pretty much every single one that I've 0:32:49.560 --> 0:32:52.520 seen since he started, you know, doing collaborations with Nike, 0:32:52.920 --> 0:32:59.600 every single one is noticeably more expensive six months after 0:32:59.680 --> 0:33:02.680 release than it was a month after release. So it's 0:33:02.760 --> 0:33:04.720 just going up and up and up and up. So 0:33:05.160 --> 0:33:08.640 being able to predict that, I think allows you to 0:33:08.720 --> 0:33:12.480 maybe get more in bulk, although of course if you 0:33:12.480 --> 0:33:14.360 can get something for retail, then it's a home run. 0:33:14.440 --> 0:33:17.120 Yeah, him in Virgil right now, the cash kings for 0:33:17.160 --> 0:33:20.040 sneakers As far when it comes to Nike it's not 0:33:20.040 --> 0:33:20.520 even close. 0:33:20.760 --> 0:33:24.160 Yes, So we got the backstory on the whole sneaker industry. 0:33:24.400 --> 0:33:26.440 But now we're gonna go into my favorite part. We're 0:33:26.440 --> 0:33:28.400 gonna you're gonna look in your business model as far 0:33:28.400 --> 0:33:30.800 as you know, like I said, you're an entrepreneur, you're 0:33:30.840 --> 0:33:33.960 not just a sneaker enthusiast. So we're gonna we're gonna 0:33:33.960 --> 0:33:35.600 look at your business model and see how you know, 0:33:35.640 --> 0:33:36.800 how you've become successful. 0:33:36.800 --> 0:33:40.200 In the next segment, let's do it all right. 0:33:40.240 --> 0:33:42.160 So yeah, so in this segment, this is this is 0:33:42.160 --> 0:33:43.840 the interesting thing about Earn your Leisure because it's like, 0:33:43.840 --> 0:33:46.080 if you talk about businesses and there's so many different 0:33:46.080 --> 0:33:48.280 ways to make money in this world and so many 0:33:48.280 --> 0:33:52.000 ways to capitalize off of your passion, and sneakers is 0:33:52.000 --> 0:33:53.560 no different A lit of time, Like I said, people, 0:33:53.560 --> 0:33:55.240 I wanted to do this episode a little different because 0:33:55.240 --> 0:33:58.080 everybody knows about the resale aspect of it, and that's 0:33:58.120 --> 0:34:00.400 the most obvious. But it's like the old ad it says, 0:34:00.440 --> 0:34:03.240 like the people that really made the most money during 0:34:03.280 --> 0:34:05.400 the gold Rush wasn't the people who actually found goals, 0:34:05.480 --> 0:34:07.840 the people that like sold the picks and all of 0:34:07.840 --> 0:34:10.719 the utility stuff to the people that's looking for goal 0:34:10.800 --> 0:34:13.000 because it's like it's so many people trying to resell sneakers. 0:34:13.040 --> 0:34:14.799 Only a select few was going to actually make money 0:34:14.800 --> 0:34:18.040 reselling sneakers, but all of the ancillary stuff, that's where 0:34:18.120 --> 0:34:20.920 nobody's really thinking about. And that's where I really like, 0:34:20.920 --> 0:34:22.600 like what you're doing. So can we talk about that, 0:34:22.600 --> 0:34:24.919 because it's like, from the outside looking in, you got 0:34:24.920 --> 0:34:28.120 like a real like Bolman business operation going. So you 0:34:28.160 --> 0:34:30.279 do sneaker reviews. It reminds me of the kid, right, 0:34:30.320 --> 0:34:33.479 you know Ryan? You ever heard of him? Ryan made 0:34:33.560 --> 0:34:37.560 fifty five million dollars fifty He made fifty five million 0:34:37.600 --> 0:34:39.960 dollars on YouTube last year something like that, and he's 0:34:39.960 --> 0:34:42.560 the number one YouTuber. He's seven years old and he 0:34:42.800 --> 0:34:47.920 plays with toys, oh everybody. He has toy reviews. So 0:34:47.960 --> 0:34:49.920 when I see, like, I see you do sneaker reviews. 0:34:49.920 --> 0:34:52.440 So you do sneaker reviews, You have merch you do, 0:34:53.120 --> 0:34:56.160 you got endorsement deals with companies, like you're you're an influencer. 0:34:57.120 --> 0:34:58.799 You probably do events and stuff like that. 0:34:58.960 --> 0:35:00.239 So yeah, can you. 0:35:00.280 --> 0:35:02.800 Talk about that as far as like your your business model, 0:35:02.840 --> 0:35:05.040 because yeah, you got a whole business around sneakers, and 0:35:05.040 --> 0:35:07.520 it's not it doesn't involve selling sneakers. 0:35:07.719 --> 0:35:11.680 Right right exactly, Yeah, no. And I didn't go to 0:35:11.719 --> 0:35:14.200 school for business. My brother didn't go to school for business, 0:35:14.280 --> 0:35:17.399 you know. So uh but we are from New York City, 0:35:17.520 --> 0:35:19.759 as you know, and and you know, so it's it's 0:35:19.760 --> 0:35:23.719 in our blood. And when we first started, like I, 0:35:23.840 --> 0:35:25.680 like I mentioned, it was kind of a hobby, right, 0:35:26.120 --> 0:35:29.600 And then as things progressed and built a little bit, 0:35:30.160 --> 0:35:36.000 brands started reaching out and so say, okay, we'll give 0:35:36.040 --> 0:35:39.840 you five hundred bucks to you know, review this sneaker 0:35:39.920 --> 0:35:42.840 and and you know, plug us in the video and 0:35:42.920 --> 0:35:44.480 let people know where they can go and buy them, 0:35:44.480 --> 0:35:46.880 et cetera, et cetera. So at the time we're like, 0:35:46.920 --> 0:35:53.600 all right, cool, But but then we started to realize. 0:35:52.960 --> 0:35:55.160 Like, erners, what's up. 0:35:55.239 --> 0:35:58.440 You ever walk into a small business and everything just works, 0:35:58.640 --> 0:36:02.279 Like the checkout is fast, receipts are digital, tipping is 0:36:02.320 --> 0:36:04.919 a breeze, and you're out the door before the line 0:36:04.920 --> 0:36:05.640 even builds. 0:36:05.880 --> 0:36:08.160 Odds are they're using Square. 0:36:08.640 --> 0:36:11.239 We love supporting businesses that run on Square because it 0:36:11.360 --> 0:36:14.319 just feels seamless, whether it's a local coffee shop, a 0:36:14.400 --> 0:36:16.840 vendor at a pop up market or even one of 0:36:16.840 --> 0:36:19.960 our merch partners. Square makes it easy for them to 0:36:20.000 --> 0:36:23.840 take payments, manage inventory, and run their business with confidence, 0:36:24.200 --> 0:36:27.520 all from one simple system. If you're a business owner 0:36:27.680 --> 0:36:31.080 or even just thinking about launching something soon, Square is 0:36:31.200 --> 0:36:33.279 hands down one of the best tools out there to 0:36:33.320 --> 0:36:37.360 help you start, run, and grow. It's not just about payments, 0:36:37.640 --> 0:36:40.280 it's about giving you time back so you can focus 0:36:40.320 --> 0:36:43.040 on what matters most ready. To see how Square can 0:36:43.080 --> 0:36:47.879 transform your business, visit Square dot com backslash go backslash 0:36:47.960 --> 0:36:52.120 eyl to learn more that Square dot com backslash, go 0:36:52.560 --> 0:36:56.759 backslash eyl. Don't wait, don't hesitate. Let's Square handle the 0:36:56.800 --> 0:37:01.440 back end so you can keep pushing your vision forward. 0:37:02.920 --> 0:37:05.200 This episode is brought to you by P and C Bank. 0:37:05.560 --> 0:37:08.320 A lot of people think podcasts about work are boring, 0:37:08.560 --> 0:37:12.400 and sure, they definitely can be, but understanding a professionals 0:37:12.480 --> 0:37:15.720 routine shows us how they achieve their success little by little, 0:37:16.120 --> 0:37:19.759 day after day. It's like banking with P and C Bank. 0:37:20.239 --> 0:37:23.040 It might seem boring to save, plan and make calculated 0:37:23.040 --> 0:37:26.160 decisions with your bank, but keeping your money boring is 0:37:26.200 --> 0:37:29.520 what helps you live a more happily Fulfilled Life. P 0:37:29.640 --> 0:37:34.480 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:37:34.520 --> 0:37:37.120 Boring since eighteen sixty five is a service mark of 0:37:37.160 --> 0:37:40.399 the PNC Financial Service Group, Inc. P and C Bank 0:37:40.840 --> 0:37:43.040 National Association Member FDIC. 0:37:44.800 --> 0:37:48.480 An illegal alien from Guatemala charged with raping a child 0:37:48.520 --> 0:37:52.320 in Massachusetts. An MS thirteen gang member from El Salvador 0:37:52.560 --> 0:37:56.680 accused of murdering a Texas man of Venezuelan charged with 0:37:56.760 --> 0:38:00.640 filming and selling child pornography in Michigan. These are just 0:38:00.760 --> 0:38:04.520 some of the heinous migrant criminals caught because of President 0:38:04.520 --> 0:38:08.080 Donald J. Trump's leadership. I'm Christy Noman, the United States 0:38:08.120 --> 0:38:12.920 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:38:12.960 --> 0:38:16.520 crossings are at the lowest levels ever recorded, and over 0:38:16.560 --> 0:38:19.799 one hundred thousand illegal aliens have been arrested. If you 0:38:19.880 --> 0:38:23.720 are here illegally, your next you will be fine nearly 0:38:23.800 --> 0:38:27.839 one thousand dollars a day, imprisoned and deported, you will 0:38:27.880 --> 0:38:31.520 never return. But if you register using our CBP home 0:38:31.560 --> 0:38:34.920 app and leave now, you could be allowed to return legally. 0:38:35.280 --> 0:38:40.040 Do what's right. Leave now. Under President Trump America's laws, 0:38:40.200 --> 0:38:42.160 border and families will. 0:38:42.040 --> 0:38:45.320 Be protected sponsored by the United States Department of Homeland Security. Well, 0:38:46.160 --> 0:38:52.880 if the brands are willing to pay us to show product, 0:38:53.280 --> 0:38:58.560 why can't we just make our own product and just 0:38:59.160 --> 0:39:01.759 kind of like we don't need the brand, you know, 0:39:02.000 --> 0:39:07.840 as far as that goes, really, And so we created Uncivilized, 0:39:07.920 --> 0:39:10.279 which is like, you know, a little streetwear brand that 0:39:10.280 --> 0:39:13.799 we started, and you know, we do really well with it, man, 0:39:13.920 --> 0:39:17.239 and it's you know, we keep it simple. We didn't 0:39:17.239 --> 0:39:21.480 try to reinvent the wheel or anything. Again, a lot 0:39:21.520 --> 0:39:23.440 of the stuff, well really all of the stuff that 0:39:23.520 --> 0:39:25.480 my brother and I do, it's stuff that we've been 0:39:25.600 --> 0:39:30.400 passionate about. So I think when we implement it into 0:39:30.560 --> 0:39:33.120 kind of the business model, it works really well because 0:39:33.120 --> 0:39:36.200 we're passionate about it. You know, like my brother was 0:39:37.000 --> 0:39:40.200 printing on white teas when he was in like ninth grade, 0:39:40.280 --> 0:39:42.680 and you know, slinging him out of the cafeteria in 0:39:42.760 --> 0:39:43.280 high school. 0:39:43.280 --> 0:39:43.440 You know. 0:39:43.600 --> 0:39:49.240 So it's it's kind of just a more advanced version 0:39:49.400 --> 0:39:53.480 of that. And so yeah, so we have the the 0:39:53.600 --> 0:39:57.560 brand deals. And we also noticed as we grew the 0:39:57.680 --> 0:40:02.880 channel and got bigger and talk to more brand people 0:40:02.920 --> 0:40:05.960 and stuff, that those brands have a lot of money 0:40:06.400 --> 0:40:11.520 they got a lot of money for advertising. And YouTube 0:40:11.560 --> 0:40:14.040 is kind of like a new frontier in that regard 0:40:14.120 --> 0:40:16.080 because it hasn't been around for that long. And I 0:40:16.120 --> 0:40:20.080 think brands are starting to realize, you know, wow this 0:40:20.200 --> 0:40:22.560 you know, you hear this influencer word, and you know, 0:40:22.840 --> 0:40:27.000 I think sometimes it's easy to be like, you know, yeah, whatever, 0:40:27.280 --> 0:40:31.440 but I think brands are starting to realize, especially certain people, 0:40:31.719 --> 0:40:34.840 that man, this is really it's almost like guerrilla marketing. 0:40:35.480 --> 0:40:35.680 You know. 0:40:35.719 --> 0:40:40.160 It's like the way we saw advertisements growing up. It's 0:40:40.200 --> 0:40:41.200 different now, you know. 0:40:41.280 --> 0:40:41.640 And so. 0:40:43.600 --> 0:40:46.640 We realize that a lot of these brands had had 0:40:46.920 --> 0:40:51.120 pretty big money that they could put into what we do. 0:40:51.400 --> 0:40:57.399 And so the brand Lane and Angle is is one 0:40:57.440 --> 0:41:01.960 way that we work and make money. The Uncivilized clothing 0:41:02.480 --> 0:41:06.320 is is another way we We even had a beard 0:41:06.360 --> 0:41:09.160 care company for a little while called Beard Necessities where 0:41:09.200 --> 0:41:12.960 we were, you know, selling beard oils on Amazon, so 0:41:13.880 --> 0:41:17.200 and we were kind of promoting it through because right, 0:41:17.400 --> 0:41:21.440 we've we've built this audience and we've built this this 0:41:21.440 --> 0:41:25.839 this kind of this platform. So if you don't use 0:41:25.960 --> 0:41:29.759 that to your advantage, then I think you're leaving a 0:41:29.760 --> 0:41:31.680 lot of money on the table. And I think that 0:41:32.280 --> 0:41:35.520 you know, you're missing out, and especially I think sometimes 0:41:35.600 --> 0:41:39.400 people are like, oh, well, you know, if you're monetizing 0:41:40.040 --> 0:41:43.720 the audience, then you know, that's whack, that's not cool. 0:41:43.800 --> 0:41:47.640 That But we're not pushing stuff that that we don't 0:41:47.880 --> 0:41:52.120 agree with. We're not pushing bogus products. You know, we're 0:41:52.880 --> 0:41:57.040 you know, we rock with the brands that that we 0:41:57.160 --> 0:42:00.879 align with and and that our audience does too. So 0:42:01.480 --> 0:42:03.600 it's organic and it makes sense and we can make 0:42:03.640 --> 0:42:05.719 money and make a living at it. So there's a 0:42:05.760 --> 0:42:09.560 lot of different kind of you know, little aspects I 0:42:09.560 --> 0:42:13.240 guess of the overall business model. But you know, really 0:42:13.280 --> 0:42:16.239 the main thing is goes back to one of the 0:42:16.280 --> 0:42:17.960 first things I said, which is we just try to 0:42:18.000 --> 0:42:21.120 outwork everybody. Man like, we love what we do. Uh, 0:42:21.560 --> 0:42:25.040 you know, we love each other, which is really important. 0:42:25.320 --> 0:42:26.719 You know. I think sometimes people are like, oh, you 0:42:26.760 --> 0:42:28.839 work with your brother. You know we live together too. 0:42:28.880 --> 0:42:29.640 You live with your brother. 0:42:29.719 --> 0:42:31.480 We you know, you know I would be ready to 0:42:31.480 --> 0:42:34.120 strangle my brother, but you know, for him and I 0:42:34.160 --> 0:42:37.279 we've always had a great relationship. We don't fight, we 0:42:37.280 --> 0:42:41.000 don't argue, we love the same stuff, and so it's 0:42:41.040 --> 0:42:43.560 just worked out really well, you know, doing what we do. 0:42:43.960 --> 0:42:46.319 When you said the brands are reaching out, are you 0:42:46.320 --> 0:42:48.319 talking about the actual brands, so we're talking like Nike 0:42:48.960 --> 0:42:52.600 Adida Okay, yeah, because I mean there's also partnership. Are 0:42:52.640 --> 0:42:56.799 you also doing partnerships with shoe accessory so I'm thinking 0:42:56.880 --> 0:42:58.759 like shoe cleaning devices and things like that. 0:42:59.360 --> 0:43:01.319 Yeah, you know, we we haven't done too We have 0:43:01.440 --> 0:43:06.839 done some stuff with shoe cleaner companies, we haven't done 0:43:06.840 --> 0:43:09.160 too too much. We've done a lot of stuff with 0:43:09.200 --> 0:43:14.320 stock X. We've done stuff with the brand like Nike Adidas. 0:43:14.880 --> 0:43:19.440 We've also done stuff with the retailer like finish Line, 0:43:19.560 --> 0:43:23.960 foot Locker, something like that. So we've really kind of 0:43:23.960 --> 0:43:26.239 worked with them all at this point. What what we 0:43:26.360 --> 0:43:29.000 try to focus on, my brother and I is. 0:43:30.400 --> 0:43:31.560 Not number number one. 0:43:32.160 --> 0:43:36.000 It's it is more authentic and organic to do it 0:43:36.000 --> 0:43:37.800 this way in my opinion, and I think. 0:43:37.680 --> 0:43:41.120 There's also a. 0:43:41.239 --> 0:43:43.480 There's more money in it as well, and that is 0:43:44.520 --> 0:43:49.800 trying to create and form long term partnerships and relationships 0:43:49.840 --> 0:43:53.800 as opposed to one offs. So as opposed to you know, okay, 0:43:54.320 --> 0:43:59.279 uh you know, say you know finish Line, Okay, you 0:43:59.320 --> 0:44:01.560 give us exit amount of dollars and we'll do this 0:44:01.680 --> 0:44:04.839 video for you and then okay, see you later. Now, 0:44:04.880 --> 0:44:08.320 when I talk to brands, I'm like, hey, listen, let's 0:44:08.880 --> 0:44:11.719 let's try to create something that's a little bit more 0:44:11.760 --> 0:44:14.080 long lasting than that. I think it has more impact. 0:44:14.200 --> 0:44:19.320 I think it reaches the audience better. So now maybe 0:44:19.960 --> 0:44:22.480 we bump the price down, you know a little bit, 0:44:22.880 --> 0:44:26.040 but maybe we do something for six months or a year, 0:44:26.920 --> 0:44:30.880 and it keeps us with money coming in, and it 0:44:31.040 --> 0:44:36.040 keeps us working with the brands who really kind of 0:44:36.120 --> 0:44:38.040 rock with us, and it just I don't know, I 0:44:38.080 --> 0:44:40.600 just feel like it's a it's a stronger way to 0:44:40.680 --> 0:44:43.760 do it than all the one. 0:44:43.600 --> 0:44:44.560 Off stuff that you see. 0:44:44.600 --> 0:44:47.160 Sometimes we talk we talk about the middleman a lot, 0:44:47.239 --> 0:44:50.600 so like people, we talked about what stocks is fundamentally, 0:44:50.640 --> 0:44:53.440 but really they're just the middleman between a buyer and 0:44:53.440 --> 0:44:55.800 a seller, right and then making a profit of the 0:44:55.800 --> 0:44:58.840 commissioner of those sales. So how did that deal come about? 0:44:59.000 --> 0:44:59.959 And when did it come about? 0:45:01.480 --> 0:45:01.719 Yeah? 0:45:01.760 --> 0:45:05.919 So I actually the guy who I guess you could 0:45:05.920 --> 0:45:11.840 say invented it. I actually knew him through social media 0:45:12.480 --> 0:45:15.960 before it even was a stock X and it was 0:45:16.040 --> 0:45:19.280 called Campless at the time, I think it was campleus 0:45:19.320 --> 0:45:23.600 dot com and it was no sneakers were being sold, 0:45:23.719 --> 0:45:28.239 but it was just all the numbers and the analytics 0:45:28.280 --> 0:45:33.920 and you know, the stock market aspect and documentation of stuff. 0:45:34.440 --> 0:45:41.480 And he actually flew down here to Tampa and we 0:45:41.560 --> 0:45:44.560 grabbed lunch and talked about it, and he said, hey, like, 0:45:45.640 --> 0:45:49.560 I think I got something here, and you know, you're 0:45:49.600 --> 0:45:52.480 a guy that I want to work with, just you know, 0:45:52.560 --> 0:45:56.399 as things progress, if they progress. And so then he 0:45:57.200 --> 0:46:02.520 sold that Dan Gilbert leave and the owner of the 0:46:02.520 --> 0:46:09.799 calves right, yeah, so and then instantly pretty much Josh 0:46:09.880 --> 0:46:12.680 Luber is the guy's name. And so Josh reached back 0:46:12.719 --> 0:46:16.080 out to me and said, hey, look, we wanted to 0:46:16.120 --> 0:46:17.560 He kind of filled me in on what was going 0:46:17.600 --> 0:46:20.120 on and said, Yo, we want to shoot a like 0:46:20.239 --> 0:46:23.080 kind of an internet commercial and we want you to 0:46:23.120 --> 0:46:26.839 be in it. And so we were like cool, and 0:46:27.080 --> 0:46:30.640 my brother and I flew out to Detroit. You know, 0:46:30.760 --> 0:46:33.360 they kind of tore us around and and you know, 0:46:35.000 --> 0:46:37.239 kind of showed us the ins and outs of the business. 0:46:37.280 --> 0:46:38.520 It's it was crazy. 0:46:38.560 --> 0:46:40.799 Even at that time, this was probably I don't know, 0:46:41.080 --> 0:46:42.800 three four years ago. 0:46:43.360 --> 0:46:43.920 Even at that. 0:46:44.040 --> 0:46:47.880 Time it was they had a bunch of employees, like 0:46:48.000 --> 0:46:52.200 they were already booming, and so we we kind of 0:46:52.239 --> 0:46:54.319 were in on the on the ground floor with them. 0:46:54.800 --> 0:47:00.000 And it's also the place that that I was comfortable 0:47:00.160 --> 0:47:02.799 early on buying and selling sneakers myself. Like, like I 0:47:02.880 --> 0:47:06.920 mentioned a few years ago, I sold my entire sneaker 0:47:06.920 --> 0:47:10.880 collection pretty much, and you know now I've accumulated just 0:47:10.920 --> 0:47:14.160 about as much again, but uh so all of my 0:47:14.320 --> 0:47:17.080 unworn pairs I sold them through stock X. And so 0:47:17.640 --> 0:47:21.280 it's you know, we like to work with the brands 0:47:21.320 --> 0:47:26.719 and the companies who we use and and even like 0:47:27.000 --> 0:47:29.600 you know personally who we rock with, Like we don't 0:47:29.600 --> 0:47:32.240 want to put something out there that I'm then gonna 0:47:32.320 --> 0:47:34.440 you know, when I close the computer or close my phone. 0:47:35.160 --> 0:47:38.120 Now it's something it's something different, you know. You know, 0:47:38.120 --> 0:47:40.759 we kind of try to be authentic with it. 0:47:41.320 --> 0:47:42.480 No, I think that's important. 0:47:42.480 --> 0:47:45.880 And it's like you know, Aren Alesia, it's a business podcast, 0:47:45.880 --> 0:47:48.120 So we never apologize about making money, Like that's the 0:47:48.160 --> 0:47:49.680 whole point. And I feel like a lot of times 0:47:49.680 --> 0:47:52.839 with creatives and content creatives, like what you said, as 0:47:52.880 --> 0:47:55.200 far as like their community sometimes might fill away like 0:47:55.200 --> 0:47:57.719 oh you're making money, but I think as long as 0:47:57.800 --> 0:48:00.680 you educate the people and you you're not trying to 0:48:00.719 --> 0:48:03.600 scam the people, they actually want you to make money 0:48:03.600 --> 0:48:06.200 because it's like you've providing value, like you've giving them 0:48:06.239 --> 0:48:08.840 a review is valuable to them, Like they trust you. 0:48:08.920 --> 0:48:10.480 They know you're not just gonna give a review on 0:48:10.520 --> 0:48:13.080 some nonsense, so it's like you're saving me a trip 0:48:13.080 --> 0:48:15.040 to the store if it's not worth it. And it's 0:48:15.080 --> 0:48:16.879 like even with us on the educational when it comes 0:48:16.920 --> 0:48:19.840 to business podcast stuff like that. But it's dope for 0:48:20.040 --> 0:48:23.040 content creators to be able to make a living off 0:48:23.080 --> 0:48:26.040 of creating content, like even us now, like we create 0:48:26.080 --> 0:48:28.440 content pretty much for a living, Like you're creating content 0:48:28.480 --> 0:48:31.399 for a living. So how has that been as far 0:48:31.440 --> 0:48:36.160 as like, cause you're not like a tech guy in heart, 0:48:36.160 --> 0:48:37.360 I don't think like you know what I'm saying. So 0:48:37.960 --> 0:48:40.200 but your videos, Like nah, your videos is really dope 0:48:40.239 --> 0:48:41.920 as far as the editing and all of that, And 0:48:42.640 --> 0:48:44.560 so how did that come about as far as like 0:48:44.600 --> 0:48:47.520 do you have an in house team for editing and 0:48:47.719 --> 0:48:50.200 content or like, yeah, how's that happen? 0:48:50.800 --> 0:48:54.239 Yeah, So when we first started the channel like seven 0:48:54.320 --> 0:48:56.239 years ago, neither one of us knew what we were doing, 0:48:56.800 --> 0:48:57.520 my brother or. 0:48:57.520 --> 0:48:59.799 Myself, and we didn't really know how it was going 0:48:59.880 --> 0:49:00.000 to go. 0:49:00.360 --> 0:49:03.360 Neither one of us were tech guys, neither one of 0:49:03.440 --> 0:49:08.239 us were necessarily on screen guys. So he just really 0:49:08.239 --> 0:49:10.400 really didn't want to be on camera. And I was like, 0:49:10.440 --> 0:49:12.480 all right, well, you know, I'll be on camera. 0:49:12.520 --> 0:49:13.040 I don't care. 0:49:13.480 --> 0:49:16.799 And then he kind of gravitated towards the editing thing 0:49:17.560 --> 0:49:21.640 and you know, the camera stuff, and so he got 0:49:21.680 --> 0:49:23.440 really really really good at it, you know, to the 0:49:23.480 --> 0:49:26.120 point where you know, I think, hands down, he's one 0:49:26.120 --> 0:49:29.319 of the best in the space when it comes to 0:49:29.960 --> 0:49:32.239 you know, the sneaker footage and you know, getting the 0:49:32.280 --> 0:49:34.839 b roll and you know, he's gotten really really good, 0:49:34.880 --> 0:49:38.280 and you know, we have we can afford good equipment now, 0:49:38.360 --> 0:49:43.120 and so it was just kind of a natural progression 0:49:43.160 --> 0:49:47.279 of things and us kind of pushing each other in 0:49:48.239 --> 0:49:51.839 kind of our respective lanes. Like you know, with basketball, 0:49:52.320 --> 0:49:55.719 like you got to do your job. Like you know, 0:49:56.320 --> 0:50:01.880 if you have, you know, some big center at the 0:50:01.960 --> 0:50:05.000 park who can't shoot, but he wants to dribble the 0:50:05.000 --> 0:50:08.480 ball up the court and hoistep step back threes, everyone's 0:50:08.480 --> 0:50:12.080 gonna get irritated. You know, it's not that's not conducive 0:50:12.120 --> 0:50:15.239 to winning, but if you do what you're supposed to do, 0:50:15.520 --> 0:50:18.360 then it works out really well. So he's he's pushed 0:50:18.440 --> 0:50:21.319 himself as far as becoming a better editor, and he's 0:50:21.360 --> 0:50:26.800 taken online classes and you know, you can self teach 0:50:27.200 --> 0:50:29.600 anything through YouTube these days. You just google you know, 0:50:29.680 --> 0:50:32.000 how to do blank, and you put it into YouTube 0:50:32.040 --> 0:50:34.960 and you know, a pretty good video will probably come up. 0:50:35.000 --> 0:50:37.919 So he's learned how to edit almost exclusively that way. 0:50:38.520 --> 0:50:43.600 And we did hire another guy for maybe like five 0:50:43.680 --> 0:50:46.200 six months, and he was he was a pro. He 0:50:46.280 --> 0:50:49.279 was incredible at videography. He was incredible at what he did. 0:50:49.800 --> 0:50:57.480 But ultimately we parted ways because it was, you know, 0:50:57.600 --> 0:51:01.200 my brother, he basically could do the same thing, and 0:51:01.239 --> 0:51:05.080 so it didn't there's not anything if we bring a 0:51:05.120 --> 0:51:09.680 shooter in or we bring a camera guy, it doesn't 0:51:09.719 --> 0:51:12.640 necessarily bump up the value all that much because my 0:51:12.680 --> 0:51:16.360 brother can do it. So we are looking to assemble 0:51:16.400 --> 0:51:18.960 a little bit of a team. I think, big picture, 0:51:19.080 --> 0:51:20.719 that's the way we got to go with it, for sure, 0:51:20.800 --> 0:51:24.279 because we got our hands full and I think ultimately, 0:51:24.840 --> 0:51:27.560 you know, maybe we'll have a team of as many 0:51:27.600 --> 0:51:30.960 as like ten people and we'll really be doing bigger 0:51:30.960 --> 0:51:33.160 and better stuff. But yeah, for now, it's just it's 0:51:33.200 --> 0:51:35.279 just me and him and you know, kind of just 0:51:35.320 --> 0:51:39.200 self taught and just you know, hustling and hustling. 0:51:39.880 --> 0:51:44.080 Yeah, prior to Corona, I noticed sneaker conventions and we 0:51:44.120 --> 0:51:46.840 actually ended up at a convention. I know that the 0:51:46.880 --> 0:51:48.880 people have booth. Is that another way to earn income, 0:51:48.960 --> 0:51:52.240 like when people pay for you to come to these conventions? 0:51:52.280 --> 0:51:54.719 You know, I think it definitely can be. 0:51:55.120 --> 0:52:00.799 I know that a lot of sneaker people, for lack 0:52:00.840 --> 0:52:06.040 of a better word, were or sneaker influencers were doing 0:52:06.080 --> 0:52:09.719 those events for free for a very long time. And 0:52:09.840 --> 0:52:13.920 I think the way they justified it or made it 0:52:13.960 --> 0:52:16.880 make sense was that when they were there, they would 0:52:16.920 --> 0:52:20.400 sell merch or they would sell sneakers, or they would 0:52:20.440 --> 0:52:23.360 somehow make money and make it profitable. So I know, 0:52:23.600 --> 0:52:28.200 like Sneaker Con for example, they were flying in, you know, 0:52:28.280 --> 0:52:31.520 they would pay for the travel and stuff, and they 0:52:31.600 --> 0:52:36.160 were bringing guys in to kind of show up and 0:52:36.280 --> 0:52:40.080 make an appearance basically, and then that was it. 0:52:40.360 --> 0:52:43.960 But they weren't really paying to have people go. 0:52:44.160 --> 0:52:46.279 So for me personally, I haven't been to a lot 0:52:46.320 --> 0:52:49.560 of sneaker events, believe it or not. You know, I've 0:52:49.560 --> 0:52:51.879 only I've been to probably less than a handful. That's 0:52:51.920 --> 0:52:54.960 not something that I did growing up. Really, It's not 0:52:55.040 --> 0:52:57.040 something like I said, growing up, I never was like 0:52:57.120 --> 0:52:58.040 I'm a sneakerhead. 0:52:58.120 --> 0:53:02.160 So you know, it's never like I just like to 0:53:02.239 --> 0:53:04.279 be fresh. I just like to have some you know, 0:53:04.480 --> 0:53:05.320 some good feats. 0:53:05.480 --> 0:53:10.439 So I've done a few and gotten paid for him, 0:53:10.480 --> 0:53:14.400 but it's so few and the money was good, but 0:53:14.840 --> 0:53:18.400 it's been so few and far between for me personally 0:53:18.960 --> 0:53:22.040 that it's never something that I could make a living on. 0:53:22.120 --> 0:53:24.640 If it was that exclusive, you know, if that was 0:53:24.680 --> 0:53:26.279 my main income, it would be tough. 0:53:27.000 --> 0:53:29.960 Is there any stop to sneak a mania? Because it's 0:53:30.000 --> 0:53:32.760 been proven to be re session proof, it's been proven 0:53:32.840 --> 0:53:33.919 to be pandemic proof. 0:53:34.000 --> 0:53:35.439 It's crazy. They had a lot. 0:53:35.640 --> 0:53:37.759 I think it was Chicago, so in the middle of 0:53:37.800 --> 0:53:43.600 Corona they was like fighting with each other. So like, yeah, 0:53:43.600 --> 0:53:46.440 it's any Is this ever like it's only going up? 0:53:46.520 --> 0:53:46.680 Huh? 0:53:46.719 --> 0:53:49.120 It's it's not slowing down. Huh. 0:53:49.560 --> 0:53:53.960 It's not slowing down right now. But I think you know, 0:53:54.520 --> 0:53:57.759 what goes up must come down. You know, I do 0:53:57.840 --> 0:54:02.160 think that there is ups and downs to everything. I've 0:54:02.160 --> 0:54:04.400 already seen it a little bit, just in the time 0:54:04.480 --> 0:54:10.240 that we've you know, technically worked in or with sneakers. 0:54:09.760 --> 0:54:12.360 There has been an ebb and flow to it, and 0:54:12.440 --> 0:54:15.759 there has been some peaks and valleys, but I think 0:54:15.840 --> 0:54:20.719 the general trend has pretty much been steadily, steadily, steadily up, 0:54:20.800 --> 0:54:25.120 so we'll see. I think that there will be a 0:54:25.280 --> 0:54:29.000 crash eventually, but it's kind of like, you know, my 0:54:29.120 --> 0:54:33.560 brother bought a house recently, and it's like we had 0:54:33.640 --> 0:54:36.080 been waiting for a few years because all the real 0:54:36.200 --> 0:54:40.000 estate experts that we talked to we definitely aren't experts. 0:54:40.040 --> 0:54:42.080 They were like, well, you know, the market's. 0:54:41.719 --> 0:54:43.239 Going to crash you and it's going to crash youn 0:54:43.800 --> 0:54:46.680 and so we're like, all right, cool, and the crash 0:54:46.880 --> 0:54:47.439 didn't come. 0:54:47.800 --> 0:54:50.279 So it's so. 0:54:50.239 --> 0:54:52.200 It's kind of the same thing with sneakers, Like I 0:54:52.200 --> 0:54:55.719 think at some point there will be a crash, but I. 0:54:55.640 --> 0:54:57.200 Don't know when that's going to be. I don't know. 0:54:57.239 --> 0:54:59.520 Maybe it's going to be in a year, maybe it's 0:54:59.520 --> 0:55:02.080 going to be inten years. I mean, I really don't know. 0:55:02.160 --> 0:55:06.480 But it's the trend has been up for the most part, 0:55:06.480 --> 0:55:07.920 at least the general trend has been. 0:55:07.960 --> 0:55:10.279 Up as long as influencers are still putting them on. 0:55:10.400 --> 0:55:13.200 I can't see it like as guilty as it sounds. 0:55:13.200 --> 0:55:16.359 Like when we were going through Corona and like mid 0:55:16.400 --> 0:55:19.399 March and April, I looked on stocks, I'm like, yo, 0:55:19.760 --> 0:55:23.520 nothing is changing, right, Like these things are still holding 0:55:23.560 --> 0:55:24.080 their value. 0:55:24.280 --> 0:55:24.880 It's crazy. 0:55:25.760 --> 0:55:28.520 It really is crazy. I mean, just for us. When 0:55:29.040 --> 0:55:32.000 the COVID stuff hit, I'm going to keep it a buck. 0:55:32.200 --> 0:55:36.920 I actually was pretty worried because I didn't, you know, 0:55:37.680 --> 0:55:39.279 we don't clock into a nine to five. 0:55:39.360 --> 0:55:40.080 I don't have a. 0:55:41.680 --> 0:55:44.640 Paycheck and paid leave and all that stuff, and so 0:55:44.719 --> 0:55:47.120 I was like, man, like we're just kind of out 0:55:47.160 --> 0:55:50.600 here getting it and we're doing well. But I'm like, man, 0:55:50.680 --> 0:55:54.640 if this thing just crashes and burns, man, I'm gonna 0:55:54.680 --> 0:55:57.799 have to really hustle. So actually I noticed the like 0:55:57.880 --> 0:56:01.040 the first week we took really a pretty. 0:56:00.760 --> 0:56:01.480 Big hit. 0:56:02.960 --> 0:56:05.480 Just with with kind of with everything that we do. 0:56:06.000 --> 0:56:08.760 I noticed that the numbers were down across the boards 0:56:08.800 --> 0:56:14.680 for us, and I think after people realized, okay, it's 0:56:15.080 --> 0:56:19.600 it's not the bubonic plague, not to downplay what it is, 0:56:19.680 --> 0:56:21.880 and the severity of it and the seriousness of it. 0:56:21.920 --> 0:56:24.839 But I think when people realize like, Okay, it's not 0:56:24.920 --> 0:56:27.440 going to be something where it's going to seep through 0:56:27.480 --> 0:56:29.799 the windows of my house and get me at night 0:56:29.920 --> 0:56:32.959 type of thing, then it was like, Okay, now people 0:56:33.000 --> 0:56:35.000 are stuck at home, and what are they doing. They're 0:56:35.000 --> 0:56:39.680 watching more YouTube videos, They're buying more stuff, myself included. 0:56:40.160 --> 0:56:42.279 I've never been too much of an. 0:56:42.120 --> 0:56:47.720 Amazon shopper, and somehow I ended up buying all kinds 0:56:47.719 --> 0:56:51.760 of crazy. I bought this right here, like it's something 0:56:51.840 --> 0:56:54.680 that you it's like putty and you roll it on 0:56:54.719 --> 0:56:57.800 your keyboard and it takes the dust off your keyboard. 0:56:58.800 --> 0:56:59.759 I don't I didn't need that. 0:57:00.600 --> 0:57:03.360 I bought it on but I bought it on Amazon 0:57:03.360 --> 0:57:05.000 because I'm sitting there quarantined. 0:57:06.080 --> 0:57:06.279 You know. 0:57:06.600 --> 0:57:08.600 We were down here basically at the workshop at you know, 0:57:08.680 --> 0:57:11.760 at the studio where we work, and we were basically 0:57:11.880 --> 0:57:14.880 quarantined for like probably over a month straight. 0:57:15.239 --> 0:57:16.880 Like I was starting to go crazy. 0:57:17.000 --> 0:57:20.320 And so I think with people just at home on 0:57:20.360 --> 0:57:23.800 their computers, on their phones, you know, a lot of 0:57:24.840 --> 0:57:26.920 if you know, if you're selling a product, you know, 0:57:27.160 --> 0:57:29.880 I think that you know it made it go up 0:57:29.920 --> 0:57:32.360 even more than it was beforehand. 0:57:33.080 --> 0:57:35.840 Online I was gonna say, online has been extremely profitable 0:57:36.240 --> 0:57:40.280 for a lot of people during the pandemic. Is unfortunately 0:57:40.280 --> 0:57:42.360 in life is life is a game of winning, winners 0:57:42.360 --> 0:57:44.680 and losers, and a lot of people lost a lot 0:57:44.920 --> 0:57:48.439 during Corona, especially brick and Martar businesses and stuff like that. 0:57:48.520 --> 0:57:51.760 But the winners in Corona have been the people would 0:57:51.800 --> 0:57:57.920 online operations. Because online operations, educational platforms, courses, all that stuff. 0:57:58.520 --> 0:58:00.160 I mean, you would you would never know that it 0:58:00.200 --> 0:58:01.600 was a pandemic. It's like business. 0:58:01.920 --> 0:58:06.040 Business is booming absolutely absolutely, and you know, I think 0:58:06.080 --> 0:58:10.360 also and you know, it's ah, you know, I definitely 0:58:10.360 --> 0:58:13.680 feel for the people who you know, we're out of 0:58:13.720 --> 0:58:16.520 work and and and missed out on money. I know 0:58:16.560 --> 0:58:18.400 my I know it hit my pops really hard as 0:58:18.400 --> 0:58:20.919 far as what he does for work, and he works 0:58:20.960 --> 0:58:24.080 at a machine shop and so it's just out of work, 0:58:24.200 --> 0:58:26.880 you know, and so it's it can get really tough. 0:58:26.960 --> 0:58:31.320 But I think if if the the better, you can 0:58:31.360 --> 0:58:35.800 adjust to stuff when something like that, you know, you 0:58:35.800 --> 0:58:38.320 can never predict something like that, but when it does hit, 0:58:38.760 --> 0:58:42.240 if you're like, all right, how can I somehow use 0:58:42.360 --> 0:58:46.880 this and turn it into some momentum in a good 0:58:46.880 --> 0:58:49.760 direction for me. And like, I know, some resale shops 0:58:50.240 --> 0:58:54.520 that you know, started selling on Instagram and got websites 0:58:54.600 --> 0:58:57.200 up and running and started doing all their online orders. 0:58:57.200 --> 0:59:01.360 And I know basketball trainers that we're doing online zoom 0:59:01.840 --> 0:59:08.320 training sessions and really trying to monetize on the online aspect. 0:59:08.360 --> 0:59:12.400 Like you said, So it's it's been tough. It's definitely 0:59:12.440 --> 0:59:14.640 been a challenging time. But I think that there's been, 0:59:14.960 --> 0:59:18.440 you know, kind of ways to maneuver and you know, 0:59:18.520 --> 0:59:20.200 make it work for you, you know, at least in 0:59:20.200 --> 0:59:20.880 some cases. 0:59:21.280 --> 0:59:24.080 I know you've got the uncivilized brand, the clothing brand, 0:59:24.160 --> 0:59:28.360 but I'm thinking, now, any aspirations for shoe or have 0:59:28.640 --> 0:59:30.840 any brands approach you about a collaboration. 0:59:31.800 --> 0:59:37.440 Yeah, so we actually did a shoe with Salcony. You know, 0:59:37.520 --> 0:59:42.480 growing up, I always said ny wait, yeah, no, I know, 0:59:42.800 --> 0:59:44.600 maybe it's a New York thing, And then when when 0:59:44.600 --> 0:59:47.000 we got up to their headquarters, they were like, you know, 0:59:47.040 --> 0:59:51.760 it's Socony so so but yeah, now we did a 0:59:51.800 --> 0:59:54.960 Salteny sneaker and it was awesome. You know, there was 0:59:55.000 --> 0:59:56.960 only like one hundred and twenty pairs, so it was 0:59:57.080 --> 1:00:00.800 ultra ultra limited, but nonetheless it's still a our own sneaker. 1:00:01.400 --> 1:00:05.720 They still sold out instantly pretty much, and you know, 1:00:05.880 --> 1:00:08.760 we're reselling for like, you know, two or three times 1:00:08.760 --> 1:00:09.640 the retail price. 1:00:10.280 --> 1:00:13.000 So we would love to do a sneaker, you know. 1:00:13.120 --> 1:00:15.960 You know, I think sometimes because the YouTube thing is 1:00:16.040 --> 1:00:19.000 still kind of in its early stages at least big 1:00:19.040 --> 1:00:24.040 picture wise, I think sometimes people on YouTube might might 1:00:24.120 --> 1:00:28.360 not get the respect to do a sneaker like that, 1:00:28.560 --> 1:00:31.080 like you know, they think, okay, that's for somebody like 1:00:31.160 --> 1:00:35.400 you know, a designer or something like that. But I 1:00:35.440 --> 1:00:38.240 think that we'll definitely have stuff like that in our 1:00:38.600 --> 1:00:41.240 in our future, And we're actually working on something right 1:00:41.280 --> 1:00:44.080 now just ourselves where we're just gonna do like a 1:00:44.080 --> 1:00:47.040 little uncivilized sneaker thing, just my brother and I'm not 1:00:47.080 --> 1:00:49.400 in affiliation with any brand, just kind of our own thing. 1:00:49.520 --> 1:00:53.280 So uh yeah, we're definitely, you know, we're always kind 1:00:53.280 --> 1:00:55.320 of thinking on that front, so that you know, it 1:00:55.320 --> 1:00:57.240 would be a dream come true to do something with 1:00:57.320 --> 1:00:59.280 like a Nike or someone like that. But you know, 1:00:59.360 --> 1:01:00.040 time will tell. 1:01:00.000 --> 1:01:02.880 As far as uncivilized movement. Man, I went on the site. 1:01:02.880 --> 1:01:03.840 Man the Shirts is sold out. 1:01:05.280 --> 1:01:06.880 Well, I noticed that that's part of the I mean 1:01:06.920 --> 1:01:08.480 that's part of the marketing though, because it's like it's 1:01:08.480 --> 1:01:11.400 always a release. It's always a limited amount, right, Like 1:01:11.440 --> 1:01:13.760 it's not like an unlimited amount. It's like like you 1:01:13.800 --> 1:01:16.120 gotta get it. It's like, you know who does that 1:01:16.240 --> 1:01:19.480 to west Side Gun. You're familiar with him. 1:01:19.480 --> 1:01:22.040 Oh yeah, yeah. 1:01:21.240 --> 1:01:23.480 From What's what's the Czilla? 1:01:23.520 --> 1:01:25.439 They make it like one hundred thousand dollars a month 1:01:25.480 --> 1:01:28.520 off merch and I heard on our interview one time 1:01:28.560 --> 1:01:31.600 and he was like, their marketing scheme is that they 1:01:31.640 --> 1:01:34.280 only put out a limited amount and they'll drop it 1:01:34.320 --> 1:01:37.200 like on a random Tuesday and it's sold out by Wednesday, 1:01:37.200 --> 1:01:37.920 and they don't put it out. 1:01:37.960 --> 1:01:39.360 They only do it like one day a month. 1:01:39.680 --> 1:01:42.160 So now you create it's like sneakers, like you know, 1:01:42.200 --> 1:01:44.280 you create that command a lot of times when people 1:01:44.280 --> 1:01:47.000 feel like it's people are funny like if it's unlimited, 1:01:48.360 --> 1:01:50.640 but if it's limited, even if the price is higher, 1:01:51.760 --> 1:01:55.040 psychologically you feel like I have to get in on this. 1:01:54.960 --> 1:01:57.520 Before it's everybody does it. When artists go on tour, 1:01:57.600 --> 1:01:59.480 it's the same thing. It's like, yo, I was there 1:01:59.520 --> 1:02:01.680 for that moment everybody wants to capture that moment. 1:02:01.840 --> 1:02:03.360 So if you drop that, I know you did. The 1:02:03.760 --> 1:02:06.600 London artwork on his last album was like, well, I 1:02:06.720 --> 1:02:08.959 was a part of that release. Everybody wants to be part. 1:02:08.840 --> 1:02:10.120 Of it because I've seen that might take. I need 1:02:10.120 --> 1:02:12.439 that Mike Tyson. That Mike Tyson hoodie that you had 1:02:12.520 --> 1:02:15.240 that was that was hard. I think that was last year. 1:02:16.200 --> 1:02:18.120 Yeah, I'm gonna have to send you guys some stuff, 1:02:18.160 --> 1:02:20.800 you know, you know once once we wrap up, I'll 1:02:20.800 --> 1:02:24.720 get your guys sizes and stuff. But it's we uh yeah, 1:02:24.760 --> 1:02:27.200 we do. We keep everything limited. We do it for 1:02:27.240 --> 1:02:32.160 two reasons. One is because obviously we recognize that, you know, 1:02:32.440 --> 1:02:36.760 we're not a Nike, you know, brand name, so that 1:02:36.800 --> 1:02:38.160 type of demand is not there. 1:02:38.280 --> 1:02:40.720 So we we try to meet the demand. 1:02:40.720 --> 1:02:43.280 But we try not to go over that because it 1:02:43.400 --> 1:02:45.200 is just my brother and I were putting up all 1:02:45.240 --> 1:02:46.000 our own bread. 1:02:46.680 --> 1:02:48.400 We don't want to have you. 1:02:48.360 --> 1:02:53.040 Know, uh, five thousand pieces in the back storage room 1:02:53.080 --> 1:02:55.800 here that we're just sitting on for for nothing. So 1:02:55.840 --> 1:02:58.760 we do keep stuff limited, and it also helps us 1:02:59.440 --> 1:03:02.560 keep the uh the quality control really good because it 1:03:02.600 --> 1:03:04.160 is just him and I and we're doing all the 1:03:04.200 --> 1:03:08.960 shipping ourselves and so it just lets us operate in 1:03:09.480 --> 1:03:12.720 a functional and practical way. But yeah, yeah, we we 1:03:12.760 --> 1:03:14.400 pretty much keep everything pretty limited. 1:03:14.720 --> 1:03:17.320 So what's the what's the scaling model? How what's your 1:03:17.400 --> 1:03:18.960 vision for for the brand? 1:03:19.760 --> 1:03:20.160 Uh? 1:03:20.360 --> 1:03:22.920 Moving forward in the next year five years? Like, how 1:03:23.000 --> 1:03:26.080 do you see how do you see the brand growing? 1:03:26.960 --> 1:03:27.600 Yeah? 1:03:27.680 --> 1:03:31.280 I mean, I guess we have some goals, but also 1:03:32.480 --> 1:03:37.040 we're kind of just moving with things, and we know 1:03:37.160 --> 1:03:40.120 that if we work hard and keep putting in the work, 1:03:40.560 --> 1:03:42.640 that will end up where we're supposed to be. 1:03:43.120 --> 1:03:44.600 We try not to get too. 1:03:45.280 --> 1:03:50.240 Rigid in like our path because you know, maybe something 1:03:51.120 --> 1:03:54.120 you know, stuff comes up and and things change and 1:03:54.720 --> 1:03:57.320 you know, maybe it's better to shift over this way 1:03:57.320 --> 1:03:59.600 a little bit. And you know, it's like I think 1:03:59.600 --> 1:04:01.520 it was Bruce Lee right who says you got to 1:04:01.520 --> 1:04:04.360 be like water, right, you know, like we're just kind 1:04:04.360 --> 1:04:08.960 of trying to flow with things and kind of see 1:04:08.840 --> 1:04:13.080 where things go. Definitely, we want to continue to grow 1:04:14.200 --> 1:04:20.480 the Uncivilized brand. We're working to open up a coffee shop. 1:04:21.200 --> 1:04:25.040 That's something that that that I'm passionate about as well, 1:04:25.520 --> 1:04:28.120 and we're looking at maybe having like kind of a 1:04:28.160 --> 1:04:31.120 little bit of a speakeasy vibe where we finally have 1:04:31.160 --> 1:04:34.360 an uncivilized retail space kind of off in the cut, 1:04:34.440 --> 1:04:37.960 like a little secret, you know, like yeah, like you 1:04:38.040 --> 1:04:38.360 got to. 1:04:38.480 --> 1:04:40.200 You go through the bathroom and it's like on the 1:04:40.280 --> 1:04:40.880 left hand. 1:04:40.720 --> 1:04:44.080 Side exactly exactly, so you know, you got to give 1:04:44.080 --> 1:04:45.240 them the pass word through the door. 1:04:45.280 --> 1:04:48.320 But so we're working on some stuff like that. 1:04:49.200 --> 1:04:54.520 The main thing is just keep creating content, keep paying 1:04:54.520 --> 1:04:59.720 attention to what's going on, and keep trying to outwork 1:05:00.120 --> 1:05:03.040 anyone else who's who's next to us, not even on 1:05:03.080 --> 1:05:06.000 some we don't want them to do well type of thing. 1:05:06.080 --> 1:05:07.480 You know, we want everyone to eat. 1:05:07.560 --> 1:05:11.760 But that's just what's worked for us, not just in 1:05:11.840 --> 1:05:15.280 the sneaker thing, but in basketball, in a lot of stuff. 1:05:15.440 --> 1:05:18.880 You know, when we got up to school up in Massachusetts, 1:05:19.080 --> 1:05:20.560 I was saying the same thing. I was coming from 1:05:20.640 --> 1:05:22.560 LaSalle Academy on the Lower East Side. I thought we 1:05:22.600 --> 1:05:24.720 had a good team there, and then when I when 1:05:24.760 --> 1:05:26.240 I got up to school, I was like, man, these 1:05:26.280 --> 1:05:30.040 dudes are our next level good. But I just worked 1:05:30.040 --> 1:05:32.520 and worked and worked until I was on the court 1:05:32.600 --> 1:05:34.520 and getting a lot of minutes and playing. And so 1:05:35.480 --> 1:05:37.840 that that's that's the same idea right now, and that's 1:05:37.880 --> 1:05:41.400 the same vision long term is man, let's just you know, 1:05:42.360 --> 1:05:44.960 outwork the competition and and and see where it goes, 1:05:44.960 --> 1:05:45.920 see where we end up. 1:05:46.480 --> 1:05:49.400 One last question before we finished. I noticed that you 1:05:49.400 --> 1:05:52.720 you do more stuff on YouTube than you do on Instagram. 1:05:53.280 --> 1:05:57.160 Any particular reason why you why you're more active on YouTube, you. 1:05:57.120 --> 1:06:00.760 Know, that's that that that's one of the flaws right now. Actually, 1:06:00.760 --> 1:06:02.600 my brother and I were just talking about how I 1:06:02.680 --> 1:06:06.000 have to get the Instagram jumping a lot more. You know, 1:06:06.000 --> 1:06:09.000 I almost never post on my main feed. I keep 1:06:09.120 --> 1:06:15.520 the Instagram story pretty active, but the Instagram main feed 1:06:15.640 --> 1:06:17.800 is is not something that I focus on at all. 1:06:17.840 --> 1:06:19.800 And honestly, right now, it's been kind of like a 1:06:19.840 --> 1:06:26.280 time thing, and I'm super I guess picky about the quality. 1:06:26.520 --> 1:06:29.720 I don't want to just you know, post stuff that 1:06:29.800 --> 1:06:32.600 I don't feel like meets a certain standard. So a 1:06:32.600 --> 1:06:35.480 lot of times we won't have time to you know, 1:06:35.560 --> 1:06:37.880 go take an hour and you know, take some really 1:06:37.920 --> 1:06:41.120 dope shots of a sneaker or you know, we just 1:06:41.160 --> 1:06:44.760 haven't really fitted into our current workflow as stuff. So 1:06:45.800 --> 1:06:49.600 I definitely want to start doing more on Instagram and 1:06:50.200 --> 1:06:53.720 on other platforms as well, because I think the more content, 1:06:53.960 --> 1:06:58.160 the more platforms, the better. So that's something that we'll 1:06:58.200 --> 1:07:00.920 be focusing on, you know, to finish the year. 1:07:01.000 --> 1:07:01.360 For sure. 1:07:01.880 --> 1:07:04.120 I can't let you leave without asking you the number 1:07:04.160 --> 1:07:06.400 one question, what's top five sneakers? 1:07:06.400 --> 1:07:06.600 Man? 1:07:06.800 --> 1:07:08.280 Come on, ah man, you. 1:07:08.240 --> 1:07:10.840 Know you can't ask a sneaker guy that. I'm sure 1:07:10.880 --> 1:07:13.600 you can relate that. There's so many, there's so many 1:07:13.600 --> 1:07:17.280 to pick from, but I would say probably, you know, 1:07:17.400 --> 1:07:20.400 for me, when I think of a top five, it's 1:07:20.400 --> 1:07:25.240 more like nostalgia and sentimental reasons, you know, So like 1:07:25.480 --> 1:07:28.520 for me, the Jordan eleven, the black and red pair, 1:07:28.720 --> 1:07:31.040 the bread eleven's that was the first Jordan sneaker that 1:07:31.080 --> 1:07:34.440 I ever bought with my own money in like two 1:07:34.520 --> 1:07:35.400 thousand and one. 1:07:35.880 --> 1:07:39.480 So, uh, that's that's in there. 1:07:40.280 --> 1:07:45.440 I think I would probably put the air Max one twenty, 1:07:45.480 --> 1:07:47.040 which is a sneaker that a lot of people don't 1:07:47.040 --> 1:07:49.160 know about. It's it's kind of that that Spider Man 1:07:49.200 --> 1:07:52.320 looking air Max that has like it has like a 1:07:52.720 --> 1:07:54.320 there's different colors, but had the. 1:07:54.240 --> 1:07:57.000 Sunrise colors on it, right, is what did it have 1:07:57.000 --> 1:07:58.000 the sunrise colors? 1:07:58.360 --> 1:07:59.680 Yeah? Yeah, Yeah, the Sunrise. 1:07:59.720 --> 1:08:03.240 So that was the first Airmac sneakers that I ever 1:08:03.280 --> 1:08:04.439 had back in ninety eight. 1:08:04.520 --> 1:08:05.800 So it's stuff like that. 1:08:06.040 --> 1:08:11.600 But I think you almost have to put, you know, 1:08:11.840 --> 1:08:13.920 an air Force one in there just for the culture, 1:08:14.080 --> 1:08:16.000 just for the longevity. 1:08:16.200 --> 1:08:21.479 And it's been a mainstay forever other than that. Man, 1:08:21.840 --> 1:08:23.040 it's tough. It's tough. 1:08:23.080 --> 1:08:26.680 The answer one that the iverson answer one. There's a 1:08:26.720 --> 1:08:29.920 couple of the Penny sneakers, the early Penny sneakers that 1:08:29.960 --> 1:08:32.439 I was in love with, the bo Jackson. I'm looking 1:08:32.479 --> 1:08:34.400 over here to my right because a lot of my 1:08:34.439 --> 1:08:35.560 favorite sneakers. 1:08:35.160 --> 1:08:37.920 We can hang them up. We hang them up in 1:08:37.960 --> 1:08:38.840 the rafters down here. 1:08:38.920 --> 1:08:42.240 So there's a and then you know, I gotta throw 1:08:42.880 --> 1:08:44.960 the salt Andy sneaker that we did just because we 1:08:45.040 --> 1:08:49.000 did it, you know it, so that there's like twelve 1:08:50.320 --> 1:08:53.040 five all fire a fight. 1:08:53.080 --> 1:08:57.280 I would say, I would say, I'm not a sneaker officiato, 1:08:57.400 --> 1:09:00.120 but like sneakers, because sneakers, I feel like sneak. It 1:09:00.280 --> 1:09:02.479 used to mean a lot more in it. For like 1:09:03.000 --> 1:09:05.280 it's like music, like I'm old from nineties, Like you 1:09:05.280 --> 1:09:07.080 know what I'm saying. I remember when sneakers first came 1:09:07.080 --> 1:09:08.960 out and it meant it meant so much to the 1:09:09.640 --> 1:09:11.880 to the culture. Like now it's like those sneakers are 1:09:11.880 --> 1:09:17.719 being re released. But the Chris Webbers, which. 1:09:17.800 --> 1:09:20.439 Which one is? Like the first one, the Golden State. 1:09:20.600 --> 1:09:25.440 He's going to say, yeah, the Chris Webbers, the andre Agassi's, 1:09:26.360 --> 1:09:33.000 oh yeah, the. 1:09:30.040 --> 1:09:33.880 The ure Agacines. So the bug Bunny Jordan's the Bugs. 1:09:33.600 --> 1:09:38.519 Bundy New York Classic, Yeah, New York Classic. 1:09:38.600 --> 1:09:40.200 Bo Jackson's the Orange and Blue. 1:09:41.240 --> 1:09:41.800 That's what's saying. 1:09:42.080 --> 1:09:43.080 They're right here. 1:09:43.240 --> 1:09:44.479 I got him, I got him. I got him in 1:09:44.520 --> 1:09:45.800 the next room, bro. Yeah. 1:09:46.240 --> 1:09:49.160 Yeah, And you gotta go with the air max. I 1:09:49.200 --> 1:09:50.760 think the three six one with the air bubble all 1:09:50.760 --> 1:09:55.200 the way around, was that the the ones the ninety 1:09:55.240 --> 1:10:00.360 six nove. 1:10:00.680 --> 1:10:02.720 I'm surprised you didn't have the ninety five's in there, the. 1:10:02.800 --> 1:10:04.760 Ninety five or you might be you might be thinking 1:10:04.760 --> 1:10:06.400 about the ninety five or the ninety seven. The air 1:10:06.439 --> 1:10:08.439 bubble was broken up a little bit, but it basically 1:10:09.439 --> 1:10:11.400 you thinking about the ninety seven. 1:10:11.680 --> 1:10:12.320 The ninety five. 1:10:12.840 --> 1:10:15.040 I thought that you would say that every every like 1:10:15.080 --> 1:10:17.360 you gotta have a ninety five and then and. 1:10:17.320 --> 1:10:20.560 You know, probably and and whenever this comes up. My 1:10:20.840 --> 1:10:23.080 brother always throws the ninety five in there. You probably 1:10:23.120 --> 1:10:26.280 have to have it in there. Honestly, it's just it's 1:10:26.400 --> 1:10:29.479 so tough to narrow it down. But the ninety five 1:10:29.560 --> 1:10:30.960 is another New York City classic. 1:10:31.000 --> 1:10:31.560 I'm gonna tell you. 1:10:31.560 --> 1:10:34.360 I'm gonna tell you one and shout out to what's 1:10:34.360 --> 1:10:37.160 my man's name from Seattle Maclamore. He's the only one 1:10:37.200 --> 1:10:39.880 who's ever put this shoe in his tops, the Nike 1:10:39.920 --> 1:10:40.519 Spirit on. 1:10:42.200 --> 1:10:42.519 Again. 1:10:42.680 --> 1:10:45.600 I mean, it's it's one of those sleepers, but it's class. 1:10:45.640 --> 1:10:47.680 I bought like five different colors of that shoe. Is 1:10:47.720 --> 1:10:50.040 so comfortable. But yeah, I'm with you, the greatest who 1:10:50.080 --> 1:10:51.320 ever made the Jordan Love. 1:10:51.479 --> 1:10:55.479 Remember remember Addas with the sock that came out and 1:10:55.520 --> 1:10:56.559 it was different colors. 1:10:56.720 --> 1:10:59.320 Oh that I think those the Adida XLT or something 1:10:59.360 --> 1:11:01.200 like that. They at the side like. 1:11:01.160 --> 1:11:02.880 It was like blue black, like you can have, Like. 1:11:02.880 --> 1:11:05.840 Yeah, that's that's real nineties that. 1:11:06.960 --> 1:11:08.040 I'm nineties. I'm a product. 1:11:09.680 --> 1:11:10.960 And well, so we got the eleven. 1:11:10.960 --> 1:11:13.200 I got number one bo Jackson's obviously, but like you 1:11:13.200 --> 1:11:16.160 said when I watched, I still have this game on tape. 1:11:16.200 --> 1:11:19.639 Arizona played Kentucky in the ninety six championship when Mike 1:11:19.680 --> 1:11:21.400 Bibby had all these blue sneakers that I. 1:11:21.360 --> 1:11:23.960 Couldn't figure out what they were. I said, what is that? 1:11:24.439 --> 1:11:25.280 What is that? 1:11:25.280 --> 1:11:29.479 That ended up being the Pennies the original phone posit 1:11:29.560 --> 1:11:30.720 that had that's in my top five? 1:11:30.920 --> 1:11:32.800 Is that why your name is former Simpson. 1:11:34.000 --> 1:11:37.880 After after Bibby or actual every hardaway. 1:11:38.640 --> 1:11:39.759 Just after the phone posits. 1:11:39.800 --> 1:11:42.240 So when we were starting the YouTube channel, I was like, 1:11:42.240 --> 1:11:44.080 all right, you know, I gotta, you know. 1:11:44.040 --> 1:11:44.720 Put a name in. 1:11:45.280 --> 1:11:48.920 And again we weren't looking at it big picture wise, 1:11:49.400 --> 1:11:51.879 so and at the time I had a bunch of phones, 1:11:52.520 --> 1:11:54.559 you know, right on the on the floor next to me, 1:11:54.960 --> 1:11:57.960 and I was like, hey, former Simpson with it. So 1:11:58.720 --> 1:12:02.320 and then and then you know, it kind of just 1:12:02.360 --> 1:12:04.840 went from there. But yeah, it's funny because I rarely 1:12:04.840 --> 1:12:08.559 wear phones now. But you know, obviously the you know, 1:12:08.640 --> 1:12:10.480 the YouTube name don't change. 1:12:11.000 --> 1:12:12.200 Sims a vintage. 1:12:12.280 --> 1:12:15.320 So, mister Fomer Simpson has been a pleasure. How can 1:12:15.320 --> 1:12:18.400 the people contact you, well, not contact you, but what's 1:12:18.400 --> 1:12:23.240 your social media handles all that information? How can they, yeah, 1:12:23.360 --> 1:12:25.840 get aware of what's going on? Any any initiatives that 1:12:25.880 --> 1:12:27.280 you you got going on? 1:12:28.040 --> 1:12:31.480 Sure, sure, sure, so, uh, mister former Simpson. 1:12:31.160 --> 1:12:35.040 On YouTube that's the main platform. Mister former Simpson on 1:12:35.080 --> 1:12:38.840 Twitter and Instagram. My brother and I have a podcast 1:12:38.960 --> 1:12:43.200 also where we talk about non sneaker related stuff like 1:12:43.280 --> 1:12:47.080 more just like uh, you know, music, movies, food, all 1:12:47.080 --> 1:12:49.240 of the stuff that's part of the same culture, but 1:12:50.479 --> 1:12:53.360 you know, not sneakers per se. And that's the Phamy 1:12:53.400 --> 1:12:57.280 and Buckets Unnamed podcast and that's been really fun to do. 1:12:57.760 --> 1:13:00.000 But you know, pretty much just mister former Simpson across 1:13:00.120 --> 1:13:03.080 the boards if if if you search, you'll be able 1:13:03.080 --> 1:13:03.439 to find me. 1:13:04.720 --> 1:13:05.400 Troy Housekeeping. 1:13:05.600 --> 1:13:07.800 Yeah, shout out everybody on patreon dot com. That is 1:13:07.800 --> 1:13:09.800 our proud to pay program. You already know what time 1:13:09.840 --> 1:13:12.240 it is if you're tier four or five. That gives 1:13:12.280 --> 1:13:14.759 you access to E y L University, our online school, 1:13:14.760 --> 1:13:17.320 the number one online business school in the universe. 1:13:17.560 --> 1:13:18.360 That's what we're going with now. 1:13:18.400 --> 1:13:20.160 We're not doing the world no more, the universe, So 1:13:20.160 --> 1:13:21.760 shout out to everybody that's part of that and shout 1:13:21.800 --> 1:13:24.200 about Shout out to everybody that's part of our Facebook group. 1:13:28.040 --> 1:13:30.240 We got our private book club, we got our uh, 1:13:30.840 --> 1:13:33.439 we got Breaking Bread with MG the Morris guy. That's 1:13:33.439 --> 1:13:34.000 clicking off. 1:13:34.040 --> 1:13:37.080 So we appreciate everyone's support, and everyone that's supporting the 1:13:37.120 --> 1:13:38.320 merch shouty got the. 1:13:38.280 --> 1:13:40.519 New ey l you university merchant. 1:13:40.680 --> 1:13:42.400 We're gonna get you some merch Mike. Yeah. 1:13:43.200 --> 1:13:46.160 Everybody that's been supporting that, it's all loved. We appreciate 1:13:46.200 --> 1:13:46.960 it greatly. 1:13:47.160 --> 1:13:47.360 Yeah. 1:13:47.439 --> 1:13:50.000 Yeah, thank you guys for rocking with us. Oh yeah, 1:13:50.040 --> 1:13:52.519 don't forget. If you're listening on Apple, we need you 1:13:52.520 --> 1:13:57.639 to do three things. Subscribe, like and review, review review 1:13:57.920 --> 1:14:02.679 review that's extremely important. YouTube, same thing, hit the like button. 1:14:03.479 --> 1:14:05.880 We greatly appreciate it. Thank you guys for your support. 1:14:05.920 --> 1:14:06.840 We'll see you next week. 1:14:06.880 --> 1:14:07.320 Peace here. 1:14:08.360 --> 1:14:12.240 You just realized your business needed to hire someone yesterday. 1:14:12.760 --> 1:14:17.479 How can you find amazing candidates fast? Easy? Just use Indeed. 1:14:17.920 --> 1:14:20.639 Stop struggling to get your job post seen on other 1:14:20.720 --> 1:14:24.400 job sites. With Indeed sponsored jobs, your post jumps to 1:14:24.439 --> 1:14:26.960 the top of the page for your relevant candidates, so 1:14:27.080 --> 1:14:30.080 you can reach the people you want faster. According to 1:14:30.120 --> 1:14:34.080 Indeed data, sponsored jobs posted directly on Indeed have forty 1:14:34.080 --> 1:14:38.000 five percent more applications than non sponsored jobs. Don't wait 1:14:38.040 --> 1:14:41.479 any longer, speed up your hiring right now with Indeed 1:14:41.880 --> 1:14:44.160 and listeners of this show will get a seventy five 1:14:44.200 --> 1:14:47.400 dollars sponsored job credit to get your jobs more visibility 1:14:47.560 --> 1:14:53.240 at indeed dot com slash pod Katz thirteen. Just go 1:14:53.320 --> 1:14:58.080 to indeed dot com slash pod katz thirteen right now 1:14:58.439 --> 1:15:01.000 and support our show by saying you heard about Indeed 1:15:01.040 --> 1:15:05.320 on this podcast. Terms and conditions apply. Hiring Indeed is 1:15:05.400 --> 1:15:06.000 all you need