1 00:00:00,240 --> 00:00:27,560 Speaker 1: Ridiculous Histories, a production of iHeartRadio. Welcome back to the 2 00:00:27,600 --> 00:00:30,920 Speaker 1: show Ridiculous Historians. Thank you, as always so much for 3 00:00:31,080 --> 00:00:34,120 Speaker 1: tuning in, Papa Top, grab a sip. Shout out to 4 00:00:34,159 --> 00:00:38,120 Speaker 1: our super producer, Uh mister Max the surge, Williams. 5 00:00:38,640 --> 00:00:40,880 Speaker 2: Indeed, Max, the way you do A good one later 6 00:00:40,960 --> 00:00:43,600 Speaker 2: the now, I can't remember. Let's let it happen organically. 7 00:00:43,600 --> 00:00:45,640 Speaker 2: It was so good you'd been I had a couple 8 00:00:45,640 --> 00:00:48,440 Speaker 2: of good ones. Thanks man. Yeah, this is so Noel. 9 00:00:48,520 --> 00:00:53,640 Speaker 1: This is part two of our exploration soda and I 10 00:00:53,680 --> 00:00:56,600 Speaker 1: think we both knew going into it we'd have some nostalgia, 11 00:00:56,680 --> 00:00:59,400 Speaker 1: But this is like, this is the fun part, right, 12 00:00:59,480 --> 00:01:01,200 Speaker 1: or almost the fun part. Are we going to do 13 00:01:01,280 --> 00:01:02,080 Speaker 1: health concerns? 14 00:01:02,560 --> 00:01:06,280 Speaker 2: Do we have to? Who knows results? To be fair, 15 00:01:06,400 --> 00:01:07,800 Speaker 2: it might have been on the tail end of the 16 00:01:07,800 --> 00:01:11,480 Speaker 2: previous episode, but you'll definitely hear some callbacks to all 17 00:01:11,480 --> 00:01:13,640 Speaker 2: of the things that we've talked about here. So let's 18 00:01:13,680 --> 00:01:16,800 Speaker 2: jump right into part two of the Ridiculous History of 19 00:01:16,959 --> 00:01:17,600 Speaker 2: Soda pop. 20 00:01:18,520 --> 00:01:21,280 Speaker 1: As early as the nineteen forties, people were starting to 21 00:01:21,319 --> 00:01:26,240 Speaker 1: get concerned. The AMA American Medical Association released a public 22 00:01:26,280 --> 00:01:29,720 Speaker 1: statement in forty two, and they said look, guys, we 23 00:01:29,840 --> 00:01:32,959 Speaker 1: get it. We're the cool doctors. We like soda too, 24 00:01:33,400 --> 00:01:36,280 Speaker 1: But let's pump the brakes a little bit. You know, 25 00:01:36,319 --> 00:01:38,880 Speaker 1: you've got to watch out for all the sugar getting 26 00:01:38,959 --> 00:01:43,679 Speaker 1: added to various foods and beverages, and you gotta be 27 00:01:43,680 --> 00:01:47,280 Speaker 1: careful of soft drinks because they're giving you more sugar 28 00:01:47,319 --> 00:01:48,160 Speaker 1: than you might assume. 29 00:01:48,640 --> 00:01:51,720 Speaker 2: Well, and much like you know, the cigarette industry, it 30 00:01:51,760 --> 00:01:54,640 Speaker 2: takes a long time for these types of health concerns 31 00:01:54,680 --> 00:01:58,640 Speaker 2: to really take hold, you know, bla blah uh, hey 32 00:01:58,680 --> 00:02:00,680 Speaker 2: there you go. But like now, I think we are 33 00:02:00,800 --> 00:02:04,600 Speaker 2: living in a you know, an age where seltzer and 34 00:02:04,680 --> 00:02:08,440 Speaker 2: diet sodas are maybe more popular than full sugar soda. 35 00:02:08,440 --> 00:02:10,640 Speaker 2: But that doesn't mean that the full sugar sodas are 36 00:02:10,680 --> 00:02:13,000 Speaker 2: off the shelves. And I'm just conjecturing here. I haven't 37 00:02:13,000 --> 00:02:16,600 Speaker 2: seen any numbers, but I would bet my bottom dollar 38 00:02:16,960 --> 00:02:21,400 Speaker 2: that that fully sugared sodas are not selling quite as well. 39 00:02:21,639 --> 00:02:24,840 Speaker 2: And that's just indicated by how much these soda companies 40 00:02:24,880 --> 00:02:28,000 Speaker 2: have had to diversify, you know, and lean really heavily 41 00:02:28,040 --> 00:02:31,320 Speaker 2: into Like for example, I think Coke bought Topuchico, which 42 00:02:31,440 --> 00:02:34,440 Speaker 2: was a you know, a it's a wonderful highly carbonated 43 00:02:34,560 --> 00:02:37,560 Speaker 2: mineral water, you know, out of out of Mexico. And 44 00:02:37,919 --> 00:02:41,600 Speaker 2: they did it quietly without letting anybody know. And now 45 00:02:41,639 --> 00:02:48,120 Speaker 2: you'll see Topuchico at your regular grocery store or convenience spot. Yeah. 46 00:02:48,680 --> 00:02:51,040 Speaker 2: You if you live in Atlanta, you might know the 47 00:02:51,120 --> 00:02:51,760 Speaker 2: guy who. 48 00:02:51,600 --> 00:02:55,280 Speaker 1: Distributes all of it. It's Luis, Yeah, with Louise. 49 00:02:55,600 --> 00:02:56,920 Speaker 2: Well, they do such a I mean not not not 50 00:02:57,000 --> 00:02:59,080 Speaker 2: to get off top of too much, but like brilliant 51 00:02:59,120 --> 00:03:01,560 Speaker 2: marketing stuff that Topo Chico is doing. They have a 52 00:03:01,600 --> 00:03:04,240 Speaker 2: lot of these like you know, you know, kind of 53 00:03:04,320 --> 00:03:07,720 Speaker 2: art markets and thrift type places where Topo Chico has, 54 00:03:08,040 --> 00:03:12,240 Speaker 2: free of charge installed a branded Topo Chico refrigerator in 55 00:03:12,320 --> 00:03:15,920 Speaker 2: these places and just you can just take one for free. Yeah, 56 00:03:15,919 --> 00:03:18,000 Speaker 2: and it certainly makes you feel a sense of good 57 00:03:18,040 --> 00:03:20,240 Speaker 2: will towards the brand, and you're much more likely to 58 00:03:20,280 --> 00:03:22,280 Speaker 2: pay for one when you see them. And they are 59 00:03:22,320 --> 00:03:24,840 Speaker 2: a little pricier, but there it's a great quality product, 60 00:03:25,120 --> 00:03:28,000 Speaker 2: highly carbonated. I think it's the best mineral water out there. 61 00:03:28,080 --> 00:03:30,120 Speaker 1: If you catch and if you catch our Pao Luise 62 00:03:30,200 --> 00:03:32,840 Speaker 1: on a good day, he'll just give you some exactly. 63 00:03:33,680 --> 00:03:38,200 Speaker 1: The guy rolls strapped with Topo Chico. It's amazing buttped 64 00:03:38,520 --> 00:03:43,080 Speaker 1: and Topo Chico. By the way, carbonated water in general 65 00:03:43,240 --> 00:03:45,640 Speaker 1: is going to tend to be healthier than SODA's. I 66 00:03:45,640 --> 00:03:49,600 Speaker 1: would say also full sugar sodas probably experience a bit 67 00:03:49,640 --> 00:03:52,960 Speaker 1: of a decline just because there's a feedback loop, right, 68 00:03:53,000 --> 00:03:56,880 Speaker 1: they want to diversify. In Diversification means that they're now 69 00:03:57,120 --> 00:04:02,800 Speaker 1: more alternative choices in the market. So you people are venturous, right, 70 00:04:02,880 --> 00:04:05,360 Speaker 1: You like what you're familiar with, but you also want 71 00:04:05,400 --> 00:04:09,200 Speaker 1: to try something new every so often. Well, we should 72 00:04:09,200 --> 00:04:11,600 Speaker 1: say that the industry did respond to your point, Noel. 73 00:04:12,200 --> 00:04:16,599 Speaker 1: Ten years after the AMA makes their statement, we see 74 00:04:16,640 --> 00:04:21,560 Speaker 1: the rise of the first low calorie, no calorie beverage, 75 00:04:21,600 --> 00:04:26,200 Speaker 1: a diet soft drink, a ginger ale called no col beverage. 76 00:04:26,560 --> 00:04:29,080 Speaker 1: They put beverage in the name, which is a weird flex. 77 00:04:29,320 --> 00:04:33,000 Speaker 2: It's sort of like an ATM machine there. It is 78 00:04:33,080 --> 00:04:35,320 Speaker 2: yeah or ven number. Yeah. 79 00:04:35,520 --> 00:04:38,640 Speaker 1: It's maybe a company out of New York called KERSH. 80 00:04:39,120 --> 00:04:44,719 Speaker 1: And they pave the way for all the diet sodas 81 00:04:44,760 --> 00:04:49,080 Speaker 1: to come because the concerns are real. How many grams 82 00:04:49,120 --> 00:04:51,360 Speaker 1: of soda or how many grams is sugar? Do we say, 83 00:04:51,360 --> 00:04:53,560 Speaker 1: like forty grams, that's right. 84 00:04:53,480 --> 00:04:54,160 Speaker 2: Yeah, okay. 85 00:04:54,360 --> 00:05:00,479 Speaker 1: The recommended consumption of grams of added sugar is between 86 00:05:00,480 --> 00:05:03,039 Speaker 1: twenty five and thirty eight grams per day, depending on 87 00:05:03,040 --> 00:05:07,520 Speaker 1: your body. And of course, there are multiple studies that 88 00:05:07,680 --> 00:05:12,680 Speaker 1: confirm different health risks that can be associated with overconsumption 89 00:05:12,960 --> 00:05:19,279 Speaker 1: of soda, Type two diabetes, cardiovascular disease, These diet soft drinks, 90 00:05:19,720 --> 00:05:23,000 Speaker 1: they're also not a panacea. They're not perfect. If you 91 00:05:23,160 --> 00:05:26,360 Speaker 1: consume two or more diet soft drinks, according to experts, 92 00:05:27,279 --> 00:05:29,680 Speaker 1: you can increase you can still increase your risk of 93 00:05:29,720 --> 00:05:32,560 Speaker 1: heart disease and stroke. But let's go on to one 94 00:05:32,600 --> 00:05:36,520 Speaker 1: other interesting thing here. This is the thing that maybe 95 00:05:36,560 --> 00:05:39,880 Speaker 1: originally pitch this idea back when we're doing pitch Betts. 96 00:05:40,600 --> 00:05:43,880 Speaker 1: Who is kersh What happened to that soda company? It 97 00:05:43,960 --> 00:05:48,880 Speaker 1: turns out history is absolutely littered with discontinued soda brands 98 00:05:49,040 --> 00:05:52,159 Speaker 1: and companies that either went bust or never reach the 99 00:05:52,240 --> 00:05:56,520 Speaker 1: global dominance of pepsi and coke. There are seriously tons 100 00:05:56,560 --> 00:05:57,600 Speaker 1: of these, so. 101 00:05:57,600 --> 00:06:00,719 Speaker 2: Many, in fact, we decided to make this on a 102 00:06:01,040 --> 00:06:03,560 Speaker 2: relatively preemptive two parttern. 103 00:06:03,880 --> 00:06:05,800 Speaker 1: We'll give you the background before we get to our 104 00:06:05,880 --> 00:06:08,920 Speaker 1: auditable mentions our Hall of Fame or hall of shame. 105 00:06:10,600 --> 00:06:13,080 Speaker 1: We have to explain why the soda market came to 106 00:06:13,120 --> 00:06:16,960 Speaker 1: be increasingly dominated by a small number of companies to Leviathans, 107 00:06:17,000 --> 00:06:20,600 Speaker 1: in particular Pepsi and Coke. It's because of the nineteen sixties. 108 00:06:20,960 --> 00:06:24,359 Speaker 1: The nineteen sixties were the halcyon glory days of the 109 00:06:24,400 --> 00:06:28,760 Speaker 1: soda market. There were so many different choices, and Coke 110 00:06:28,800 --> 00:06:31,719 Speaker 1: and Pepsi were a little different from other companies because 111 00:06:31,760 --> 00:06:35,359 Speaker 1: they weren't just selling their regional soda or their invention. 112 00:06:35,839 --> 00:06:40,000 Speaker 1: They were aggressively buying up other brands, a process that 113 00:06:40,040 --> 00:06:43,719 Speaker 1: continues today. And they knew growth in television viewing was 114 00:06:43,839 --> 00:06:48,360 Speaker 1: huge in the sixties, so they also threw a bunch 115 00:06:48,400 --> 00:06:51,880 Speaker 1: of money into marketing campaign. Smaller companies tried to pull 116 00:06:51,920 --> 00:06:54,320 Speaker 1: their own marketing stunts, but they just didn't have the 117 00:06:54,320 --> 00:06:57,839 Speaker 1: cash to compete, and then another feedback loop gets created. 118 00:06:58,080 --> 00:07:00,120 Speaker 1: That's why coc is so popular today. 119 00:07:00,360 --> 00:07:04,719 Speaker 2: But Coke they literally invented Santa Claus for all intents 120 00:07:04,720 --> 00:07:07,640 Speaker 2: and purposes, you know, I mean some of the marketing 121 00:07:07,720 --> 00:07:09,920 Speaker 2: you know. Again, it's the same deal we talked about 122 00:07:09,960 --> 00:07:12,480 Speaker 2: with kind of being first to market as an inventor 123 00:07:12,640 --> 00:07:14,960 Speaker 2: of something and still you know, staying the test of time. 124 00:07:15,480 --> 00:07:19,400 Speaker 2: Coke was so iconic and powerful that marketing things that 125 00:07:19,400 --> 00:07:23,680 Speaker 2: they created to sell a bubbly sweet drink have become 126 00:07:24,000 --> 00:07:27,680 Speaker 2: absolutely inseparable from just the idea of Americana, you know, 127 00:07:27,800 --> 00:07:30,040 Speaker 2: and just the culture of the United States. 128 00:07:30,120 --> 00:07:33,280 Speaker 1: They helped increase the population of polar bears, all due 129 00:07:33,320 --> 00:07:37,240 Speaker 1: to those Christmas ads, Like people got involved in biodiversity 130 00:07:37,280 --> 00:07:39,040 Speaker 1: and saving polar bears. 131 00:07:39,040 --> 00:07:39,560 Speaker 2: So weird. 132 00:07:39,840 --> 00:07:43,120 Speaker 1: It's also this is also kind of our whole of 133 00:07:43,160 --> 00:07:47,480 Speaker 1: nostalgia part of the series. We've got to talk about 134 00:07:47,520 --> 00:07:50,400 Speaker 1: the sodas of yesteryear. We were texting each other about 135 00:07:50,400 --> 00:07:54,520 Speaker 1: this for a while now. One that I think all 136 00:07:54,520 --> 00:07:57,800 Speaker 1: of us brought up at some point is Josta. Know 137 00:07:58,000 --> 00:08:00,640 Speaker 1: how would you how would you depict a Josta Josta 138 00:08:00,760 --> 00:08:01,680 Speaker 1: with Guarana? 139 00:08:02,880 --> 00:08:05,720 Speaker 2: It literally was in the name. Yeah, this was one 140 00:08:05,760 --> 00:08:08,960 Speaker 2: of the we were talking about Bernie Sanders whole perspective 141 00:08:09,000 --> 00:08:13,240 Speaker 2: on like marketing this poison to kids. They literally did 142 00:08:13,320 --> 00:08:15,880 Speaker 2: do that. You know. I distinctly remember we're about the 143 00:08:15,920 --> 00:08:19,640 Speaker 2: same age, Ben, When all of a sudden there were 144 00:08:19,720 --> 00:08:24,840 Speaker 2: the soda machines in my high school and they sold 145 00:08:25,400 --> 00:08:27,880 Speaker 2: Josta was one of the popular ones, and also another 146 00:08:27,920 --> 00:08:29,600 Speaker 2: one called Surge, which we're going to get to. But 147 00:08:29,720 --> 00:08:34,760 Speaker 2: Josta had this kind of like South American vibe. There 148 00:08:34,840 --> 00:08:36,920 Speaker 2: was like a panther I think, sort of like a 149 00:08:36,920 --> 00:08:41,040 Speaker 2: stylized panther on the label, and I couldn't tell you 150 00:08:41,040 --> 00:08:43,920 Speaker 2: what it tasted like, kind of Doctor Pepper adjacent. But 151 00:08:44,000 --> 00:08:47,680 Speaker 2: this guarana was like ginsing or something. It was meant 152 00:08:47,679 --> 00:08:55,240 Speaker 2: to be sort of a natural like booster, you know, yeah, stimulants. Yeah. 153 00:08:55,400 --> 00:08:58,920 Speaker 1: It was described as a high energy citrus soda. It's 154 00:08:58,960 --> 00:09:01,600 Speaker 1: around from ninety five to ninety nine, so not that 155 00:09:01,720 --> 00:09:03,679 Speaker 1: long in its first incarnation. 156 00:09:03,559 --> 00:09:06,520 Speaker 2: Because it was controversial, especially because of what we're talking 157 00:09:06,559 --> 00:09:09,199 Speaker 2: about with the marketing directly to the youth. 158 00:09:09,800 --> 00:09:14,240 Speaker 1: Yeah, and this uh Josta was to a lot of 159 00:09:14,240 --> 00:09:17,120 Speaker 1: the soda pop heads kind of ahead of its time 160 00:09:17,400 --> 00:09:20,280 Speaker 1: because add higher caffeine content, which will later see in 161 00:09:20,320 --> 00:09:25,240 Speaker 1: things like Jolter Surge or East Tennessee's infamous Doctor Enough. 162 00:09:25,600 --> 00:09:28,920 Speaker 2: But it also had really doctor enough. 163 00:09:29,360 --> 00:09:32,640 Speaker 1: Yeah, yeah, doctor Enough is asked our pal Dylan Fagan about. 164 00:09:32,440 --> 00:09:35,360 Speaker 2: It, dude, But it's the East Tennessee thing. The warning 165 00:09:35,480 --> 00:09:37,000 Speaker 2: is there in the name itself. 166 00:09:37,240 --> 00:09:39,760 Speaker 1: You know it's it's also spelled in a hurry, it's 167 00:09:39,800 --> 00:09:41,360 Speaker 1: spelled e n uf. 168 00:09:41,679 --> 00:09:43,160 Speaker 2: But I never heard of this. I'm goant to look 169 00:09:43,160 --> 00:09:44,400 Speaker 2: it up. That's it. It's weird. 170 00:09:44,880 --> 00:09:47,280 Speaker 1: I think probably got some at my dad's house, so 171 00:09:47,320 --> 00:09:50,400 Speaker 1: I'll bring some if I can find it. But the 172 00:09:50,559 --> 00:09:54,760 Speaker 1: Josta has a higher octane in the gas caffeine wise, 173 00:09:55,200 --> 00:10:00,520 Speaker 1: and it also was focused less on sweetness and more 174 00:10:00,640 --> 00:10:04,800 Speaker 1: on just a strong fruit flavor. This was a product 175 00:10:04,840 --> 00:10:08,480 Speaker 1: to Pepsi, and to this day people aren't exactly sure 176 00:10:08,600 --> 00:10:12,600 Speaker 1: why they discontinued it. I imagine it just wasn't sewing 177 00:10:12,640 --> 00:10:13,360 Speaker 1: that well, right. 178 00:10:13,800 --> 00:10:16,920 Speaker 2: Yeah, and also again kind of I believe the controversy 179 00:10:17,000 --> 00:10:20,640 Speaker 2: around marketing to kids probably left a bad taste in 180 00:10:20,679 --> 00:10:24,720 Speaker 2: some people's mouths literally and figuratively because it wasn't very good. 181 00:10:24,960 --> 00:10:26,959 Speaker 2: It had a bit of a bitter weirdness to it. 182 00:10:27,000 --> 00:10:30,079 Speaker 2: And this is also right around the era of the 183 00:10:30,080 --> 00:10:34,240 Speaker 2: era of fruitopia. Remember that. Oh yeah, it was like 184 00:10:34,440 --> 00:10:36,480 Speaker 2: it was a soda, but it was it was It 185 00:10:36,520 --> 00:10:39,960 Speaker 2: was not carbonated, but it just was like fake fruit 186 00:10:40,040 --> 00:10:43,160 Speaker 2: juice that was just pure sugar. And that was another 187 00:10:43,200 --> 00:10:45,359 Speaker 2: popular drink that they sold in schools. 188 00:10:45,840 --> 00:10:50,400 Speaker 1: Yeah, it's a fruit toopia. And then I talked about this, 189 00:10:50,640 --> 00:10:53,880 Speaker 1: I think pinged in one of our group chats. But 190 00:10:54,880 --> 00:10:59,319 Speaker 1: with Serge, I had that same high school association or 191 00:10:59,360 --> 00:11:03,280 Speaker 1: middle school like remember. But the thing that Surge did 192 00:11:03,320 --> 00:11:07,040 Speaker 1: that was kind of sketchy was they sent everybody in 193 00:11:07,320 --> 00:11:12,400 Speaker 1: our school like a gift pack from Surge. And it 194 00:11:12,480 --> 00:11:14,720 Speaker 1: wasn't the soda, but it was like a T shirt 195 00:11:14,800 --> 00:11:19,240 Speaker 1: and a mixtape CD of all these not quite a 196 00:11:19,440 --> 00:11:24,760 Speaker 1: list bands of the nineties, and I thought it was 197 00:11:24,800 --> 00:11:27,720 Speaker 1: really neat. I definitely bought Surge at school as a result, 198 00:11:28,160 --> 00:11:31,280 Speaker 1: but with the benefit of retrospect, that seems kind of 199 00:11:31,280 --> 00:11:34,560 Speaker 1: crooked because I was, like, everybody in our school, how 200 00:11:34,559 --> 00:11:37,600 Speaker 1: did they get all those addresses? Who was working with whom? 201 00:11:38,720 --> 00:11:43,120 Speaker 2: I honestly think it's a lot like pharmaceutical reps, you know, like, yeah, 202 00:11:43,200 --> 00:11:45,240 Speaker 2: you had these soda reps that were coming to the 203 00:11:45,280 --> 00:11:47,040 Speaker 2: school and making these deals. How else do you think 204 00:11:47,080 --> 00:11:50,240 Speaker 2: the machines got? You know, it was a total deal. 205 00:11:50,440 --> 00:11:52,720 Speaker 2: You know, obviously there was something in it for the schools. 206 00:11:52,880 --> 00:11:54,920 Speaker 3: I mean to further on this point, and you know, 207 00:11:55,160 --> 00:11:57,560 Speaker 3: a couple of years younger than y'all, that only got 208 00:11:57,640 --> 00:12:00,360 Speaker 3: worse I remember my senior year of high school. I'm 209 00:12:00,360 --> 00:12:02,400 Speaker 3: like looking at him, like, man, there's way more vending 210 00:12:02,400 --> 00:12:05,080 Speaker 3: machines in this cafeteria than there were when I was 211 00:12:05,080 --> 00:12:09,280 Speaker 3: a freshman. It's continued getting it's probably so much worse now. 212 00:12:09,600 --> 00:12:12,480 Speaker 1: Well, there's social pressure to use the vending machines too, 213 00:12:12,480 --> 00:12:15,800 Speaker 1: because it makes you cool. Right, It's like, I'm gonna 214 00:12:15,800 --> 00:12:19,400 Speaker 1: have I'm gonna have a Pepsi. 215 00:12:19,240 --> 00:12:28,000 Speaker 2: Crystal I'm kidding. I don't know if they ever sold 216 00:12:28,040 --> 00:12:30,839 Speaker 2: that stuff, but that was, you know, I released. I 217 00:12:30,840 --> 00:12:36,360 Speaker 2: guess it was Pepsi, Crystal Pepsi and clear coke, probably 218 00:12:36,480 --> 00:12:41,200 Speaker 2: when I was in fifth grade, maybe even fourth grade. 219 00:12:41,240 --> 00:12:44,439 Speaker 2: I do distinctly remember, though, because I think Crystal Pepsi 220 00:12:44,480 --> 00:12:48,120 Speaker 2: had a commercial that used that song right now, Hey, 221 00:12:48,640 --> 00:12:54,240 Speaker 2: no tomorrow, right now, come on, It's everything, And I 222 00:12:54,240 --> 00:12:56,280 Speaker 2: think that was a thing. It was Van Halen. It 223 00:12:56,400 --> 00:13:00,280 Speaker 2: was like Sammy Hagar Van Hagar Era, and that a 224 00:13:00,320 --> 00:13:04,840 Speaker 2: big promo. And of course both of those attempts, they 225 00:13:04,880 --> 00:13:08,319 Speaker 2: didn't taste like coke, they didn't taste like sprite. They 226 00:13:08,400 --> 00:13:11,040 Speaker 2: just tasted weird, and it was that sort of weird 227 00:13:11,240 --> 00:13:14,840 Speaker 2: psychological sensation where you're drinking something that looks one way 228 00:13:14,880 --> 00:13:17,160 Speaker 2: and then it tastes a different way. It was just 229 00:13:17,240 --> 00:13:19,960 Speaker 2: wrong something about it, so it did not take off 230 00:13:20,000 --> 00:13:21,920 Speaker 2: like they were hoping. It was also kind of a 231 00:13:21,960 --> 00:13:23,840 Speaker 2: matter for the customer. 232 00:13:24,000 --> 00:13:28,200 Speaker 1: You would have to ask yourself, why don't I just 233 00:13:28,480 --> 00:13:32,360 Speaker 1: get like it answers. It solves a problem people didn't 234 00:13:32,400 --> 00:13:35,040 Speaker 1: have because if they wanted pepsi, they would get a pepsi. 235 00:13:35,120 --> 00:13:38,480 Speaker 1: If they wanted sparkling water, they would get sparkling water. 236 00:13:38,760 --> 00:13:42,480 Speaker 1: So ending up with a not quite pepsi that is 237 00:13:42,760 --> 00:13:46,880 Speaker 1: also not quite sparkling water. It's just a strange hybrid. 238 00:13:47,080 --> 00:13:49,000 Speaker 1: Maybe people didn't want it. You guys heard about the 239 00:13:49,040 --> 00:13:51,760 Speaker 1: New Coke conspiracy too, right, do you remember. 240 00:13:51,679 --> 00:13:53,480 Speaker 2: A little bit? But I mean New Coke was just 241 00:13:53,520 --> 00:13:55,960 Speaker 2: they were like, hey, we're gonna tweak our formula a 242 00:13:55,960 --> 00:13:59,040 Speaker 2: little bit, you know, and it was just nobody liked it, 243 00:13:59,120 --> 00:14:01,400 Speaker 2: I think. But what's the conspiracies that they were trying 244 00:14:01,440 --> 00:14:04,760 Speaker 2: to do something underhandedly or what's that I do now? 245 00:14:04,880 --> 00:14:08,600 Speaker 1: The pop culture conspiracy is that Coke knew they were 246 00:14:08,679 --> 00:14:14,120 Speaker 1: going to redo the flavor of original Coca Cola, so 247 00:14:14,840 --> 00:14:17,120 Speaker 1: they said, we're not going to throw people in the 248 00:14:17,160 --> 00:14:19,040 Speaker 1: deep water yet we're going to do a switch route. 249 00:14:19,040 --> 00:14:21,040 Speaker 1: We're going to come out with new Coke, which was 250 00:14:21,040 --> 00:14:24,280 Speaker 1: not popular by the way, didn't last long. And then 251 00:14:24,720 --> 00:14:27,840 Speaker 1: as though we are responding to people's demand, we'll roll 252 00:14:27,840 --> 00:14:31,600 Speaker 1: out Coca Cola Classic, which is different from the actual 253 00:14:31,640 --> 00:14:35,920 Speaker 1: classic Coca Cola. We've just sort of switched things that 254 00:14:36,080 --> 00:14:38,920 Speaker 1: the conspiracy would be. Whether this was on purpose or 255 00:14:38,920 --> 00:14:42,240 Speaker 1: with motive, but still it's one of my favorite pop 256 00:14:42,320 --> 00:14:46,480 Speaker 1: culture stories because I think as a kid, it was 257 00:14:46,600 --> 00:14:50,840 Speaker 1: my first encounter with feeling like an old man or 258 00:14:50,840 --> 00:14:55,600 Speaker 1: a very conservative person because I tried new Coke, and 259 00:14:55,680 --> 00:14:58,080 Speaker 1: even at a very young age, I was like, this 260 00:14:58,160 --> 00:14:59,440 Speaker 1: new stuff is garbage. 261 00:14:59,640 --> 00:15:01,480 Speaker 2: You need to go back to the old ways for 262 00:15:01,600 --> 00:15:05,960 Speaker 2: the Hills phase exactly, which brings us to another one 263 00:15:06,000 --> 00:15:08,760 Speaker 2: of the kind of Oh, by the way, I don't 264 00:15:08,760 --> 00:15:12,480 Speaker 2: know if we mentioned that Josta did appear in Low 265 00:15:12,560 --> 00:15:16,400 Speaker 2: Key Yeah as sort of, you know, a nostalgic throwback 266 00:15:16,480 --> 00:15:19,320 Speaker 2: thing because it was of a very specific window of time, 267 00:15:19,600 --> 00:15:21,880 Speaker 2: so it was a fun little, you know, callback to that. 268 00:15:22,160 --> 00:15:25,680 Speaker 2: But really the sister drink to Jasta in many ways 269 00:15:25,920 --> 00:15:29,600 Speaker 2: was Surge, which was this citrus kind of extreme like 270 00:15:29,680 --> 00:15:33,040 Speaker 2: it looked like a Nickelodeon ad like, like the label 271 00:15:33,160 --> 00:15:36,480 Speaker 2: was very green and splatty kind of vibes. You know, 272 00:15:37,520 --> 00:15:41,880 Speaker 2: Surge really does occupy this very rarefied air of discontinued 273 00:15:41,920 --> 00:15:46,760 Speaker 2: sodas that some people really did dig. But there was 274 00:15:46,800 --> 00:15:50,920 Speaker 2: some kind of weirdness behind the way it was marketed. Yeah. Yeah. 275 00:15:51,760 --> 00:15:56,040 Speaker 1: What they did is they figured out the demographic that 276 00:15:56,080 --> 00:16:00,120 Speaker 1: they wanted to be the Surge stands. They were like, 277 00:16:00,200 --> 00:16:04,840 Speaker 1: this is gonna be soda for teenagers, for suburban teenagers, 278 00:16:05,720 --> 00:16:09,400 Speaker 1: especially if they like skateboarding, right, And we're gonna go 279 00:16:10,120 --> 00:16:17,040 Speaker 1: airwalks exactly, vans, We're gonna associate ourselves with different cultural 280 00:16:17,640 --> 00:16:21,760 Speaker 1: things that we believe these children will be interested in. 281 00:16:22,160 --> 00:16:24,640 Speaker 1: And and just like Josta, it's a it's a citrus 282 00:16:24,680 --> 00:16:28,840 Speaker 1: based beverage. This is a Coca Cola product. Neon green 283 00:16:29,000 --> 00:16:33,600 Speaker 1: coloring did not look like a natural thing. Yeah, it 284 00:16:33,720 --> 00:16:36,800 Speaker 1: did toole cleaner or something, you know. And Josta was 285 00:16:37,320 --> 00:16:39,840 Speaker 1: kind of purplish, but it was really more just black, 286 00:16:39,960 --> 00:16:41,040 Speaker 1: like regular yeah. 287 00:16:41,040 --> 00:16:41,560 Speaker 2: Just darker. 288 00:16:41,720 --> 00:16:46,600 Speaker 1: And and Surge is interesting because it's the subject of 289 00:16:46,680 --> 00:16:50,720 Speaker 1: a lot of different urban legends that were that were 290 00:16:50,760 --> 00:16:54,120 Speaker 1: coming out where that would either attempt to explain the 291 00:16:54,240 --> 00:16:58,120 Speaker 1: secret origin story of Surge, or there would be those 292 00:16:58,200 --> 00:17:01,720 Speaker 1: lurid campfire tales of people who drank Surge under the 293 00:17:01,720 --> 00:17:04,960 Speaker 1: wrong circumstances and something terrible happened, you know, like the 294 00:17:05,000 --> 00:17:09,159 Speaker 1: old idea of eating pop rocks and damaging your mouth 295 00:17:09,280 --> 00:17:09,680 Speaker 1: or something. 296 00:17:09,760 --> 00:17:12,600 Speaker 2: You know, so it was holding off your stomach. 297 00:17:12,640 --> 00:17:16,880 Speaker 3: I thought, yeah, yeah, there's a couple eating like coke 298 00:17:17,000 --> 00:17:18,280 Speaker 3: or something afterwards. 299 00:17:18,080 --> 00:17:22,760 Speaker 2: Like Coca mentos, etc. We see a delightful subgenre of 300 00:17:23,280 --> 00:17:26,960 Speaker 2: YouTube U TikTok videos for people are just like, you know, 301 00:17:27,280 --> 00:17:31,119 Speaker 2: dropping ten mentos into a coke and then just shoving 302 00:17:31,160 --> 00:17:33,160 Speaker 2: their whole mouth on it so it like shoots out 303 00:17:33,160 --> 00:17:36,560 Speaker 2: of their eyeballs. You know, it's pretty wild. Ben. You 304 00:17:36,680 --> 00:17:40,000 Speaker 2: found something though, like speaking of like marketing type stuff 305 00:17:40,480 --> 00:17:42,960 Speaker 2: that I was not aware of from the Coca Cola company. 306 00:17:43,400 --> 00:17:47,240 Speaker 2: H very odd label for this thing called Okay Soda 307 00:17:47,320 --> 00:17:53,200 Speaker 2: looks like a Daniel Clues cartoon. Yeah, Like it's very weird, moody, 308 00:17:53,680 --> 00:17:57,439 Speaker 2: like some kind of alternative comic vibe. I do not 309 00:17:57,680 --> 00:17:59,280 Speaker 2: remember this at all. 310 00:17:59,760 --> 00:18:02,560 Speaker 1: Yeah, yeah, I missed this one too. This was actually 311 00:18:02,800 --> 00:18:08,240 Speaker 1: new to me. Back in nineteen ninety three, Coca Cola 312 00:18:08,720 --> 00:18:11,040 Speaker 1: did a similar thing that they had done was that 313 00:18:11,080 --> 00:18:12,000 Speaker 1: they would do a surge. 314 00:18:12,119 --> 00:18:12,280 Speaker 2: Right. 315 00:18:12,320 --> 00:18:15,960 Speaker 1: They said, all right, we're gonna find a demographic. We're 316 00:18:15,960 --> 00:18:18,840 Speaker 1: gonna make a soda just for them. And they looked 317 00:18:18,840 --> 00:18:21,720 Speaker 1: around the c suite or the boardroom, and some guy said, 318 00:18:22,080 --> 00:18:25,040 Speaker 1: has anybody heard about this grunge of music? 319 00:18:25,800 --> 00:18:30,359 Speaker 2: And they went, grimy youths in their flannels and their 320 00:18:30,400 --> 00:18:34,480 Speaker 2: torn up jeans, and so they made this. 321 00:18:35,000 --> 00:18:38,960 Speaker 1: They made like this soda that was just a pretty 322 00:18:39,000 --> 00:18:41,600 Speaker 1: much a regular soda, nothing to brag about. It's like 323 00:18:41,640 --> 00:18:44,159 Speaker 1: the Honda Civic of soda. I guess it gets the 324 00:18:44,240 --> 00:18:49,520 Speaker 1: job done. But their focus in this one was marketing, branding, 325 00:18:49,600 --> 00:18:53,000 Speaker 1: an image. So we've got here a we've got here 326 00:18:53,080 --> 00:18:56,480 Speaker 1: an image of the label that would wrap around a 327 00:18:56,480 --> 00:18:59,360 Speaker 1: can of Okay soda and it says stuff like it's 328 00:18:59,359 --> 00:19:02,120 Speaker 1: got the Daniel Lose kind of cartoons, and then at 329 00:19:02,160 --> 00:19:05,439 Speaker 1: the top it says Okay Soda says, don't be fooled 330 00:19:05,480 --> 00:19:07,520 Speaker 1: into thinking there has to be a reason for. 331 00:19:07,560 --> 00:19:15,880 Speaker 2: Everything, Okay Corporation exactly. Yeah, don't conform. Drink Okay Soda exactly. 332 00:19:16,320 --> 00:19:18,560 Speaker 2: It reminds me a lot, though, like there are you know, 333 00:19:19,040 --> 00:19:21,440 Speaker 2: or there I think in the nineties as well, probably 334 00:19:22,480 --> 00:19:25,920 Speaker 2: sort of a craft soda kind of boom. You guys 335 00:19:26,000 --> 00:19:29,200 Speaker 2: might know. Jon's Soda is a popular one. They make 336 00:19:29,240 --> 00:19:32,720 Speaker 2: all kinds of weird one off flavors, like seasonally, like 337 00:19:32,720 --> 00:19:35,280 Speaker 2: there's one out right now it's like chocolate orange. And 338 00:19:35,520 --> 00:19:40,240 Speaker 2: they even had like Thanksgiving gravy flavored soda bacon really 339 00:19:40,400 --> 00:19:43,160 Speaker 2: really sugary. They were very popular when I lived in Birmingham, 340 00:19:43,160 --> 00:19:45,040 Speaker 2: and I'd never really heard of them, but that's often 341 00:19:45,080 --> 00:19:47,479 Speaker 2: the case with some of these things, like Jolt Cola 342 00:19:48,440 --> 00:19:51,000 Speaker 2: was regional or like Fago was regional and then it 343 00:19:51,080 --> 00:19:54,720 Speaker 2: kind of got more national. But yeah, Jon's Soda, it 344 00:19:54,760 --> 00:19:57,200 Speaker 2: almost feels like that's what they're attempting to do here, 345 00:19:57,440 --> 00:20:01,119 Speaker 2: is like it's sort of like the craft beer label 346 00:20:01,160 --> 00:20:04,240 Speaker 2: that is a secretly owned by bush Mills, but it's 347 00:20:04,280 --> 00:20:06,200 Speaker 2: like trying to trick you into thinking, no, no, no, 348 00:20:06,359 --> 00:20:09,760 Speaker 2: this is just for you. This is small batch craft stuff. 349 00:20:09,800 --> 00:20:10,840 Speaker 2: You know, it's so weird. 350 00:20:10,960 --> 00:20:13,920 Speaker 1: Like okay, just one example, like an example, they would 351 00:20:13,920 --> 00:20:17,160 Speaker 1: put these little bits of flash fiction. 352 00:20:17,119 --> 00:20:19,679 Speaker 2: On Okay soda. I appreciate it. I probably would have 353 00:20:19,680 --> 00:20:21,800 Speaker 2: bought one. Kind of cool looking, I mean, frankly, the 354 00:20:21,840 --> 00:20:24,040 Speaker 2: design is good. I don't know if I would drink it. 355 00:20:24,080 --> 00:20:27,040 Speaker 1: I might just keep it and be like, look upon 356 00:20:27,240 --> 00:20:28,560 Speaker 1: my refrigerator works. 357 00:20:28,560 --> 00:20:30,479 Speaker 2: He mighty and despair. I wonder if some of these 358 00:20:30,480 --> 00:20:33,800 Speaker 2: are collectible now if oh yeah, continue them? So, yeah, 359 00:20:33,880 --> 00:20:34,439 Speaker 2: yeah they are. 360 00:20:34,600 --> 00:20:38,480 Speaker 1: And so just for an example of this, this label 361 00:20:38,480 --> 00:20:42,560 Speaker 1: that we're pulling has the following written on it. Coincidence fourteen. 362 00:20:43,160 --> 00:20:46,320 Speaker 1: The night he first tried Okay soda, Rick B. Of Aurora, 363 00:20:46,400 --> 00:20:49,720 Speaker 1: Colorado put a full cad under his pillow and went 364 00:20:49,800 --> 00:20:53,080 Speaker 1: to sleep. He dreamed he was crawling through an endless 365 00:20:53,119 --> 00:20:57,159 Speaker 1: gravel pit, parched with thirst. When he awoke his thirst, 366 00:20:57,240 --> 00:21:00,439 Speaker 1: it disappeared, and his hang on him turned. I had 367 00:21:00,440 --> 00:21:04,960 Speaker 1: to read this, and he felt strangely satisfied. Note the 368 00:21:05,080 --> 00:21:08,040 Speaker 1: cat of ok soda, still unopened, was empty. 369 00:21:08,440 --> 00:21:12,679 Speaker 2: This is only a coincidence. See you mentioned earlier. It is, 370 00:21:12,720 --> 00:21:14,920 Speaker 2: but you mentioned earlier, Ben, The idea was actually very 371 00:21:14,920 --> 00:21:18,080 Speaker 2: top of the of the first episode. Uh, your vampire 372 00:21:18,200 --> 00:21:22,040 Speaker 2: dream doesn't just have the language of like an implanted 373 00:21:22,160 --> 00:21:27,399 Speaker 2: advertising advertisement masquerading as a dream inception. Yes, dude, it 374 00:21:27,440 --> 00:21:30,320 Speaker 2: really does, And I kid you not. We talked about 375 00:21:30,320 --> 00:21:32,480 Speaker 2: it on stuff that I want you to know. A lot. 376 00:21:32,560 --> 00:21:35,280 Speaker 2: I believe there was a beer company that did experiment 377 00:21:35,600 --> 00:21:40,080 Speaker 2: with some just as like an ad campaign. Goof experimented 378 00:21:40,119 --> 00:21:42,919 Speaker 2: with implanting ads into people's dreams. But it was like, 379 00:21:42,960 --> 00:21:45,960 Speaker 2: you know, by volunteer and it was literally the thing 380 00:21:46,000 --> 00:21:49,760 Speaker 2: itself was the ad. They're not truly talking about doing this, 381 00:21:49,800 --> 00:21:51,639 Speaker 2: you know, to the general public, but we're not that 382 00:21:51,720 --> 00:21:53,920 Speaker 2: far off, man, from this kind of stuff happened. 383 00:21:54,680 --> 00:21:56,600 Speaker 4: Yeah, there's a reason we do stuff that I want 384 00:21:56,640 --> 00:21:59,800 Speaker 4: you to know as well as this show. Look, o 385 00:22:00,119 --> 00:22:03,240 Speaker 4: K soda was just okay. It was out for two 386 00:22:03,280 --> 00:22:06,439 Speaker 4: years ninety three to ninety five, and then Coca Cola 387 00:22:06,560 --> 00:22:09,600 Speaker 4: pulled it from its shells, which made it, to your point, 388 00:22:09,640 --> 00:22:13,760 Speaker 4: a collector's item. And there are so many other obscure soda. 389 00:22:13,840 --> 00:22:17,400 Speaker 4: Some are discontinued, some are still around. Some I think 390 00:22:17,440 --> 00:22:21,880 Speaker 4: are invented entirely because a person liked a pun. I'm 391 00:22:21,880 --> 00:22:24,520 Speaker 4: thinking of dra Cola of course. 392 00:22:24,680 --> 00:22:26,199 Speaker 2: Yeah, well that hey, that that that would have been 393 00:22:26,240 --> 00:22:28,119 Speaker 2: the ad in your dream. I would have been that 394 00:22:28,160 --> 00:22:33,160 Speaker 2: would Yeah, it was made for Halloween, you know, seasonal 395 00:22:33,240 --> 00:22:38,159 Speaker 2: kind of Halloween stuff. But Transylvania Imports made this. We 396 00:22:38,240 --> 00:22:40,320 Speaker 2: got to wonder if this is somehow, you know, at 397 00:22:40,400 --> 00:22:45,080 Speaker 2: least at least a philosophically adjacent to those seasonal cereals 398 00:22:45,119 --> 00:22:47,080 Speaker 2: like Yummy Mummy and Barry. 399 00:22:47,080 --> 00:22:49,080 Speaker 3: I gotta jump in and say that that's what this 400 00:22:49,119 --> 00:22:51,800 Speaker 3: feels like, because when I was researching cereal, whenever we 401 00:22:51,840 --> 00:22:55,480 Speaker 3: did that episode, there was so many just like terrible 402 00:22:55,520 --> 00:22:57,800 Speaker 3: Cereal that was built one hundred percent. 403 00:22:57,600 --> 00:23:00,720 Speaker 2: Off of a pun. Yeah, what's a count I think, 404 00:23:02,480 --> 00:23:05,800 Speaker 2: yummy Mummy, Yummy mummy. Yeah. And then we've. 405 00:23:05,680 --> 00:23:09,159 Speaker 1: Got we've got stuff that's a little more sexy. Soda 406 00:23:09,160 --> 00:23:12,359 Speaker 1: companies have tried every genre and demographic of appeal, so 407 00:23:13,240 --> 00:23:18,840 Speaker 1: Aphrodite had us. Their slogan was get some tonight. 408 00:23:19,520 --> 00:23:25,080 Speaker 2: Okay, that's right, and I believe some of these it 409 00:23:25,119 --> 00:23:28,879 Speaker 2: contained quotes from like screen, Angeen news, like May West 410 00:23:28,920 --> 00:23:30,719 Speaker 2: and the like mm hmm. Yeah. 411 00:23:30,920 --> 00:23:33,920 Speaker 1: It was two thousand and two, only lasted a few years, 412 00:23:34,280 --> 00:23:36,600 Speaker 1: as we know of the United States was still attempting 413 00:23:36,640 --> 00:23:37,920 Speaker 1: to find its way as a nation. 414 00:23:38,240 --> 00:23:40,840 Speaker 2: And they said no to the uh. 415 00:23:40,880 --> 00:23:45,399 Speaker 1: They said no to the tempting allure of Aphrodite, a 416 00:23:45,520 --> 00:23:47,600 Speaker 1: cherry red soda with a fruit punch flavor. 417 00:23:48,000 --> 00:23:51,400 Speaker 2: I think maybe we briefly mentioned tab. I think most 418 00:23:51,440 --> 00:23:53,960 Speaker 2: people just know Tab as a product of the eighties, 419 00:23:53,960 --> 00:23:56,199 Speaker 2: and I think it was just like kind of a 420 00:23:56,200 --> 00:24:01,520 Speaker 2: amorphous diet soda. And it was discontinued recently, is twenty twenty, 421 00:24:01,840 --> 00:24:03,720 Speaker 2: because I do remember they kind of had a little 422 00:24:03,760 --> 00:24:06,240 Speaker 2: bit of a resurgence again on that nostalgia tip. Now 423 00:24:06,280 --> 00:24:08,840 Speaker 2: Fresco's back in a big way. I've noticed that was 424 00:24:08,880 --> 00:24:10,520 Speaker 2: sort of it seemed like it had gone the way 425 00:24:10,520 --> 00:24:13,080 Speaker 2: of the Dodo for a while. But yeah, Tab is 426 00:24:13,080 --> 00:24:15,840 Speaker 2: something now you just really associate with, like kind of 427 00:24:15,920 --> 00:24:18,280 Speaker 2: eighties yuppie culture. Yeah. Yeah. 428 00:24:18,440 --> 00:24:22,840 Speaker 1: For when I first started at How Stuff Works, my 429 00:24:23,160 --> 00:24:25,879 Speaker 1: boss was the only person I had ever met who 430 00:24:26,000 --> 00:24:28,240 Speaker 1: drank Tab, and she loved it was the only soda 431 00:24:28,320 --> 00:24:28,760 Speaker 1: she drank. 432 00:24:29,119 --> 00:24:30,439 Speaker 2: Roxanne, Yeah, I had. 433 00:24:30,320 --> 00:24:33,800 Speaker 1: No idea it was still around. Roxanne Reed opened us 434 00:24:33,840 --> 00:24:39,040 Speaker 1: to the world of Tab, and I was tuning in, 435 00:24:39,119 --> 00:24:42,080 Speaker 1: we're thinking about you. I had no idea Tab was 436 00:24:42,119 --> 00:24:45,560 Speaker 1: still around until you told us, and had no idea 437 00:24:45,840 --> 00:24:48,960 Speaker 1: that it discontinued in twenty twenty. But Tab I never 438 00:24:49,080 --> 00:24:51,360 Speaker 1: quite I don't know, never quite. 439 00:24:51,119 --> 00:24:54,800 Speaker 2: Got with it. It's such an innocuous name too. It's 440 00:24:54,840 --> 00:24:59,000 Speaker 2: just meaningless, you know, It's like tab, like what What 441 00:24:59,119 --> 00:25:00,760 Speaker 2: does that even mean? Was it like. 442 00:25:00,720 --> 00:25:03,800 Speaker 1: They were proud of the bodily technology or they can't. 443 00:25:04,560 --> 00:25:06,080 Speaker 2: Well, that's just I guess that you know, a tab 444 00:25:06,760 --> 00:25:08,679 Speaker 2: the thing that you pop, But I don't know. It 445 00:25:08,760 --> 00:25:11,000 Speaker 2: just seems like it was made to be kind of 446 00:25:11,359 --> 00:25:16,879 Speaker 2: vanilla and just bland diet generic diet soda. What about 447 00:25:17,600 --> 00:25:21,680 Speaker 2: Let's see, we talked about Doctor Brown's. They had kind 448 00:25:21,720 --> 00:25:25,560 Speaker 2: of a fun one that was pretty popular. Cel Ray, 449 00:25:26,000 --> 00:25:29,960 Speaker 2: Did it taste like celery polka cola? Oh no, no, no, 450 00:25:29,960 --> 00:25:31,920 Speaker 2: I'm sorry, I'm skipping a. Yeah, yeah, cel Ray. 451 00:25:32,040 --> 00:25:37,120 Speaker 1: Yeah, it was celery based soda still around, And it 452 00:25:37,160 --> 00:25:42,800 Speaker 1: came about because celery was seen as a superfood at 453 00:25:42,840 --> 00:25:46,920 Speaker 1: the time in the mid eighteen hundreds. People would say, 454 00:25:46,920 --> 00:25:50,040 Speaker 1: it'll relaxs you, it'll cure headaches, it is the key 455 00:25:50,080 --> 00:25:53,880 Speaker 1: to what ails you. And so Doctor Brown's also made 456 00:25:53,880 --> 00:25:54,919 Speaker 1: cream soda, right. 457 00:25:55,160 --> 00:25:58,040 Speaker 2: Sure, And you know that that black cherry soda and 458 00:25:58,119 --> 00:26:00,680 Speaker 2: root beer and all of that other stuff, the classic 459 00:26:00,760 --> 00:26:01,520 Speaker 2: soda flavors. 460 00:26:01,840 --> 00:26:05,879 Speaker 1: And it's weird because now that I think about it, 461 00:26:06,000 --> 00:26:10,760 Speaker 1: that medicinal association is the reason so many soda brands 462 00:26:11,000 --> 00:26:13,040 Speaker 1: have a fictional doctor at the head. 463 00:26:13,400 --> 00:26:15,960 Speaker 2: It's funny. I can think about that. Now, You're totally right. 464 00:26:16,160 --> 00:26:18,760 Speaker 2: And ginger too is considered kind of a super food 465 00:26:18,840 --> 00:26:20,679 Speaker 2: or yeah, it still is. I mean, you put you 466 00:26:20,720 --> 00:26:23,240 Speaker 2: put ginger in your chicken soup. It does you know, 467 00:26:23,280 --> 00:26:25,520 Speaker 2: I don't know. Results may vary, but there is the 468 00:26:25,600 --> 00:26:27,960 Speaker 2: sense that it's good for you in some way. But 469 00:26:28,440 --> 00:26:32,760 Speaker 2: the Doctor Brown soda very popular in Jewish delicatessens as well. 470 00:26:32,800 --> 00:26:34,360 Speaker 2: And a lot of the reporting you found on this 471 00:26:34,680 --> 00:26:38,640 Speaker 2: came from really the Jewish Star and you know, specifically 472 00:26:38,640 --> 00:26:41,199 Speaker 2: referring to the history of some of these sodas, you know, 473 00:26:41,280 --> 00:26:42,199 Speaker 2: in the Jewish culture. 474 00:26:42,560 --> 00:26:45,359 Speaker 1: Yeah, and you can still find Doctor browns. You can 475 00:26:45,400 --> 00:26:48,840 Speaker 1: still find cel ray in delis and in specific markets 476 00:26:48,880 --> 00:26:51,359 Speaker 1: across the country. We could probably find some in Atlanta. 477 00:26:51,520 --> 00:26:54,800 Speaker 1: I sort of want to try it. I'm not you know, 478 00:26:54,840 --> 00:26:56,520 Speaker 1: I'm not a big celery head. 479 00:26:56,920 --> 00:27:01,080 Speaker 2: Iet It kind of reminds me of like something having 480 00:27:01,240 --> 00:27:06,440 Speaker 2: a wisp of cucumber, you know what I mean. Oh yeah, 481 00:27:06,560 --> 00:27:10,440 Speaker 2: It's a similarly kind of earthy, kind of plant matter 482 00:27:10,720 --> 00:27:13,919 Speaker 2: flavor that I could see if it was paired with 483 00:27:13,960 --> 00:27:18,280 Speaker 2: the right other you know, ingredients being a little bit refreshing. Yeah, yeah, 484 00:27:18,400 --> 00:27:20,560 Speaker 2: I can see that. Do you guys know about Fago? 485 00:27:21,160 --> 00:27:23,480 Speaker 2: Of course, yeah, I mentioned that earlier about like how 486 00:27:23,600 --> 00:27:26,119 Speaker 2: you know Fago was very much a Detroit, you know, 487 00:27:26,240 --> 00:27:29,159 Speaker 2: Michigan thing, and then I think, largely because of the 488 00:27:29,160 --> 00:27:33,159 Speaker 2: insane clown Posse really kind of developed a reputation. But 489 00:27:33,240 --> 00:27:37,880 Speaker 2: like moon mist and what's some other popular flavors of Fago. 490 00:27:37,720 --> 00:27:40,960 Speaker 3: Well, the red is the one that's always red roka 491 00:27:41,040 --> 00:27:46,119 Speaker 3: something right, Yeah, that is my dad's all time favorite, 492 00:27:46,359 --> 00:27:49,159 Speaker 3: you know, Detroit soda. So I would be remiss to 493 00:27:49,200 --> 00:27:52,800 Speaker 3: not bring it up, because I mean, missed. Papa Williams 494 00:27:52,920 --> 00:27:55,800 Speaker 3: is a very calm man, unless who don't talk about 495 00:27:55,800 --> 00:27:56,280 Speaker 3: his Fago. 496 00:27:56,880 --> 00:28:00,800 Speaker 2: Rock and Rye is another one, rock and Rye, which 497 00:28:00,800 --> 00:28:04,200 Speaker 2: I believe what does it even taste like? It says 498 00:28:04,280 --> 00:28:08,240 Speaker 2: rock and Rye was a medicinal medley of rye, whiskey, rock, candy, 499 00:28:08,359 --> 00:28:12,560 Speaker 2: citrus and herbs. Now that was the original. Now it's 500 00:28:12,600 --> 00:28:15,440 Speaker 2: a light vanilla cream soda with a hint of semi 501 00:28:15,520 --> 00:28:19,080 Speaker 2: tart cherry flavor had nothing to do with anything from 502 00:28:19,119 --> 00:28:19,720 Speaker 2: the cocktail. 503 00:28:20,280 --> 00:28:22,800 Speaker 1: And this is yeah, this is weird because we see 504 00:28:22,840 --> 00:28:26,560 Speaker 1: that the names are so fascinating in every case of 505 00:28:26,560 --> 00:28:29,320 Speaker 1: a soda we're talking about that's been discontinued. By the way, 506 00:28:29,520 --> 00:28:32,520 Speaker 1: there's probably gonna be a grassroots movement to save it. 507 00:28:32,640 --> 00:28:35,719 Speaker 1: Like you can go to save Josta online before Loki 508 00:28:35,920 --> 00:28:38,200 Speaker 1: you can you can see. I think the Saved Tap 509 00:28:38,320 --> 00:28:42,720 Speaker 1: Soda Committee took out billboards to try to get Coca 510 00:28:42,800 --> 00:28:44,760 Speaker 1: Cola to bring back tab for some reason. 511 00:28:51,360 --> 00:28:54,920 Speaker 2: Do you guys remember High Sea Ecto cooler. Yeah, huge 512 00:28:54,920 --> 00:28:58,120 Speaker 2: glaciers item and they carbonated. There was a period. There 513 00:28:58,160 --> 00:29:00,200 Speaker 2: was a brief period where they were available again in 514 00:29:00,280 --> 00:29:02,800 Speaker 2: cans because originally they were in the little juice boxes. 515 00:29:02,840 --> 00:29:05,600 Speaker 2: But it was a tie in with Ghostbusters, I believe, 516 00:29:05,640 --> 00:29:09,640 Speaker 2: the real Ghostbusters cartoon. It wasn't necessarily the first Ghostbusters movie, 517 00:29:09,680 --> 00:29:12,720 Speaker 2: but it had Slimer on it. It was green, but 518 00:29:12,800 --> 00:29:16,000 Speaker 2: it tasted like orange. Yeah, that was the whole deal. 519 00:29:16,040 --> 00:29:18,560 Speaker 2: But I briefly when it was around, I bought a 520 00:29:18,560 --> 00:29:20,640 Speaker 2: case of it on Amazon, thinking that it was going 521 00:29:20,680 --> 00:29:23,120 Speaker 2: to be available now and again forever, and it wasn't. 522 00:29:23,520 --> 00:29:25,480 Speaker 2: And now you can go online and find those going 523 00:29:25,520 --> 00:29:27,640 Speaker 2: for a pretty penny. Nice Did you keep it? 524 00:29:28,200 --> 00:29:28,240 Speaker 1: No? 525 00:29:28,400 --> 00:29:30,960 Speaker 2: I drank them because I was like, yeah, Acto Cooler's back. 526 00:29:30,960 --> 00:29:33,360 Speaker 2: We're all good, not that I would needed to be 527 00:29:33,440 --> 00:29:35,960 Speaker 2: buying those on the regular, but yeah, nostalgia, you know, 528 00:29:36,000 --> 00:29:39,160 Speaker 2: and we should talk about that aspect, especially when it 529 00:29:39,160 --> 00:29:43,120 Speaker 2: comes to things like ginger ale, root beer coke. A 530 00:29:43,160 --> 00:29:48,080 Speaker 2: lot of this stuff capitalizes on nostalgia. Yeah, it's it's programming. 531 00:29:48,160 --> 00:29:48,920 Speaker 2: It's brilliant. 532 00:29:49,000 --> 00:29:52,440 Speaker 1: The study of the history of modern soda is also 533 00:29:52,560 --> 00:29:56,440 Speaker 1: a study in social psychology. It's also a study in 534 00:29:57,480 --> 00:30:02,920 Speaker 1: good marketing. It's it's a study in accessing or incepting 535 00:30:03,080 --> 00:30:04,160 Speaker 1: people's memories. 536 00:30:04,440 --> 00:30:04,680 Speaker 2: You know. 537 00:30:04,760 --> 00:30:07,440 Speaker 1: It's it's quite effective too, and that's why they like, 538 00:30:07,520 --> 00:30:10,400 Speaker 1: they tried so much stuff. I mentioned Polka cola that 539 00:30:10,560 --> 00:30:16,720 Speaker 1: was made to promote polka music. Whoopy soda was woopy. 540 00:30:16,480 --> 00:30:19,960 Speaker 2: Soda cushions making. 541 00:30:21,400 --> 00:30:24,800 Speaker 1: They had they had a contest where they said, we 542 00:30:24,920 --> 00:30:27,960 Speaker 1: will give you up to five hundred dollars if you 543 00:30:28,000 --> 00:30:32,080 Speaker 1: write a letter talking about your saddus most injurious or 544 00:30:32,200 --> 00:30:35,880 Speaker 1: embarrassing experience trying to take off the bottle cap of 545 00:30:35,920 --> 00:30:37,360 Speaker 1: a whoopee soda that. 546 00:30:37,400 --> 00:30:38,320 Speaker 2: Was really weird. 547 00:30:38,600 --> 00:30:43,440 Speaker 1: That's that's kind of self deprecating to a dangerous level. 548 00:30:43,880 --> 00:30:47,600 Speaker 2: And this so this. 549 00:30:46,400 --> 00:30:49,360 Speaker 1: This concept, this nostalgic goes on what we're seeing. The 550 00:30:49,400 --> 00:30:53,120 Speaker 1: reason bringing up Polka soda is because that is just 551 00:30:53,200 --> 00:30:59,200 Speaker 1: one example of a soda company finding pre existing communities 552 00:30:59,280 --> 00:31:02,840 Speaker 1: and memories that people already share and then just sort 553 00:31:02,880 --> 00:31:08,120 Speaker 1: of inserting a soda in that situation, kind of like 554 00:31:08,680 --> 00:31:12,280 Speaker 1: when Wayne's World one or two, I can't remember, did 555 00:31:12,320 --> 00:31:16,240 Speaker 1: that amazing stuff about native advertising where they just started 556 00:31:16,320 --> 00:31:19,880 Speaker 1: drinking pepsi and talking about how they'd never sell out totally. 557 00:31:20,000 --> 00:31:24,600 Speaker 2: Yes, yeah, oh man, like it's a little yellow, different 558 00:31:25,200 --> 00:31:28,200 Speaker 2: new print exactly exactly. 559 00:31:29,040 --> 00:31:31,360 Speaker 1: I do have to I do have to shout out 560 00:31:31,400 --> 00:31:33,760 Speaker 1: doctor enough. And it seems like you guys are interested 561 00:31:33,760 --> 00:31:34,520 Speaker 1: in learning. 562 00:31:34,440 --> 00:31:36,080 Speaker 2: A little bit of that. Okay. 563 00:31:36,440 --> 00:31:41,720 Speaker 1: So the East Tennessee, toward the northeast part of the 564 00:31:41,800 --> 00:31:45,040 Speaker 1: state is home to an area called the Tri Cities. 565 00:31:45,160 --> 00:31:49,640 Speaker 1: This is Bristol, Kingsport, and Johnson City. Bristol's in Virginia, 566 00:31:49,720 --> 00:31:54,440 Speaker 1: and in nineteen forty nine something called the Tri City 567 00:31:54,520 --> 00:32:02,200 Speaker 1: Beverage Corporation started bodiling a drink doctor Enough, invented by 568 00:32:02,200 --> 00:32:05,480 Speaker 1: a guide named Charles Gordon Enough Enough. 569 00:32:06,120 --> 00:32:09,520 Speaker 2: It does not sound like a particularly attractive branding play. 570 00:32:09,920 --> 00:32:13,120 Speaker 2: I don't know he said this was this so weird? Right? 571 00:32:13,160 --> 00:32:17,080 Speaker 1: Because it's nineteen forty nine, So the medicinal thing is 572 00:32:17,120 --> 00:32:19,720 Speaker 1: still kind of in the mix for people. You're not 573 00:32:19,800 --> 00:32:24,040 Speaker 1: just selling you know, liquid candy. And his advertising was 574 00:32:24,080 --> 00:32:27,480 Speaker 1: a little bit too hardcore's a little bit militant. Doctor 575 00:32:27,600 --> 00:32:31,440 Speaker 1: enough was supposed to relieve people's quote untold misery from 576 00:32:31,480 --> 00:32:38,360 Speaker 1: aches and paids, stomach disturbances and malaise. That okay, doesn't sound. 577 00:32:38,160 --> 00:32:41,120 Speaker 2: Fun, No, no it doesn't, but it. 578 00:32:41,040 --> 00:32:43,120 Speaker 1: Tastes pretty good. It's like a lemon lime kind of thing. 579 00:32:43,240 --> 00:32:44,959 Speaker 2: Yeah, you know, well again that's the thing. We get 580 00:32:44,960 --> 00:32:49,880 Speaker 2: into a certain place where there's nothing new under the sun, 581 00:32:50,000 --> 00:32:51,720 Speaker 2: and when it comes to sodas and then now you'll 582 00:32:51,760 --> 00:32:56,160 Speaker 2: see Coke occasionally release these limited runs of like Starlight, 583 00:32:56,600 --> 00:33:00,200 Speaker 2: and they all taste like crap. They're not good, they're 584 00:33:00,240 --> 00:33:03,240 Speaker 2: too sugary. But they're banking on that thing that you said, 585 00:33:03,240 --> 00:33:05,800 Speaker 2: Ben about everyone maybe we'll try a thing once. And 586 00:33:05,840 --> 00:33:08,600 Speaker 2: that's why they don't stick around, because they're just you know, 587 00:33:08,680 --> 00:33:11,520 Speaker 2: capitalizing on everyone wanting to try it once. And I everyone, 588 00:33:11,520 --> 00:33:14,320 Speaker 2: I just mean, you know, enough people to warrant having 589 00:33:14,320 --> 00:33:17,960 Speaker 2: the thing come out. But they're you know, everything's a 590 00:33:18,120 --> 00:33:21,880 Speaker 2: lemon lime kind of thing, some sort of cola product 591 00:33:22,200 --> 00:33:25,320 Speaker 2: some sort of you know, mountain dew esque thing, uh, 592 00:33:25,360 --> 00:33:27,600 Speaker 2: and root beer and and of course ginger ale. But 593 00:33:27,640 --> 00:33:31,720 Speaker 2: then there's not like new soda. Well there's like it's 594 00:33:31,760 --> 00:33:34,640 Speaker 2: taken off. There's novelty soda. Has it taken off? 595 00:33:34,680 --> 00:33:37,600 Speaker 1: And I gotta say for anybody who finds themselves in 596 00:33:37,840 --> 00:33:40,520 Speaker 1: East Tennessee, doctor enough is worth it. It's great. 597 00:33:40,560 --> 00:33:40,880 Speaker 2: It's not. 598 00:33:40,960 --> 00:33:43,880 Speaker 1: And also ran I think regional sodas have a great 599 00:33:43,880 --> 00:33:47,680 Speaker 1: appeal too, because they start people start associating them with 600 00:33:47,720 --> 00:33:50,840 Speaker 1: an area's identity, right like cheer wine or. 601 00:33:50,760 --> 00:33:52,600 Speaker 2: Fago or fago. Yeah. 602 00:33:52,640 --> 00:33:57,520 Speaker 1: And I think burners burners of course. Yeah. 603 00:33:57,320 --> 00:33:57,440 Speaker 2: Uh. 604 00:33:57,560 --> 00:34:00,880 Speaker 1: There's another one that gave rise to modern slang, which 605 00:34:00,920 --> 00:34:04,719 Speaker 1: is moxie. I didn't know when somebody says you've got moxie, 606 00:34:04,760 --> 00:34:06,240 Speaker 1: they're referencing a soda. 607 00:34:06,520 --> 00:34:08,560 Speaker 2: No way, I would have been certain that it was 608 00:34:08,560 --> 00:34:10,960 Speaker 2: the other way around. Please tell us more so. 609 00:34:11,360 --> 00:34:16,319 Speaker 1: Moxi soda is created as a medicine in eighteen seventy eight, 610 00:34:16,640 --> 00:34:21,440 Speaker 1: and the creator, Augustine Thompson, originally calls it moxie nerve food. 611 00:34:22,760 --> 00:34:27,719 Speaker 1: He says this medicine contains a proprietary, quite rare South 612 00:34:27,760 --> 00:34:31,160 Speaker 1: American plants. I refuse to name it in public. Now 613 00:34:31,160 --> 00:34:34,800 Speaker 1: we know what it is, Gentian root. And he said, 614 00:34:35,400 --> 00:34:38,439 Speaker 1: I've named this after a dear friend of mine, one 615 00:34:38,520 --> 00:34:42,880 Speaker 1: Lieutenant Moxie, who adventured in South America and who discovered 616 00:34:42,920 --> 00:34:46,160 Speaker 1: this rare plant that is the basis of my nerve food. 617 00:34:46,800 --> 00:34:51,400 Speaker 2: Nerve food real Indiana Jones type figure. Huh. Yeah. And 618 00:34:51,440 --> 00:34:55,520 Speaker 2: apparently the term much more likely came from a Native 619 00:34:55,520 --> 00:35:00,319 Speaker 2: American word moxie, which means dark water. Which that's that 620 00:35:00,480 --> 00:35:03,560 Speaker 2: tracks for like a soda. You know, most cola type 621 00:35:03,640 --> 00:35:07,080 Speaker 2: or root beer type sodas. They're dark water with bubbles, 622 00:35:07,600 --> 00:35:10,360 Speaker 2: And that was used in the names of some of 623 00:35:10,400 --> 00:35:12,880 Speaker 2: the bodies of water near where Thompson was born. 624 00:35:13,520 --> 00:35:17,560 Speaker 1: Yeah, so I think they embellished at least a little. 625 00:35:17,600 --> 00:35:20,440 Speaker 2: Oh you thinks. What about the other claims made about 626 00:35:20,520 --> 00:35:23,839 Speaker 2: what this product could do for your health wise? Oh right, 627 00:35:24,000 --> 00:35:26,359 Speaker 2: right right, snake oil all the way right, Yeah, it's 628 00:35:26,400 --> 00:35:27,399 Speaker 2: patent medicine style. 629 00:35:27,480 --> 00:35:31,360 Speaker 1: Yeah, paralla, are you paralyzed? Get some moxie. Can't sleep, 630 00:35:31,560 --> 00:35:34,960 Speaker 1: Get some moxie. Need to wake up? Get some moxie. Uh, 631 00:35:35,840 --> 00:35:40,560 Speaker 1: you know, stuff shop and it's it's it becomes a 632 00:35:40,600 --> 00:35:41,319 Speaker 1: soft drink, right. 633 00:35:41,760 --> 00:35:44,239 Speaker 2: Yeah, and the syrup existed in eighteen seventy eight, but 634 00:35:44,239 --> 00:35:46,759 Speaker 2: it wasn't until eighteen eighty four that it was mixed up, 635 00:35:46,800 --> 00:35:49,600 Speaker 2: like you said, with carbonated water. So the earlier version 636 00:35:49,640 --> 00:35:52,120 Speaker 2: of it would have been much more like those snake 637 00:35:52,160 --> 00:35:54,920 Speaker 2: oil remedies that we talked about in the previous episode, 638 00:35:55,440 --> 00:35:57,400 Speaker 2: But it wasn't until eighteen eighty four that it was 639 00:35:57,480 --> 00:35:59,799 Speaker 2: mass produced and bottled and sold, you know, to the 640 00:36:00,239 --> 00:36:03,320 Speaker 2: like the Lowell Sun did an article on the drink 641 00:36:03,640 --> 00:36:06,280 Speaker 2: talking about how it became super popular in New England 642 00:36:06,640 --> 00:36:10,600 Speaker 2: but never got nearly as successful as Coca cola. 643 00:36:10,800 --> 00:36:15,480 Speaker 1: Yeah, and the term moxie is actually more popular than 644 00:36:15,520 --> 00:36:19,640 Speaker 1: the soda because people started using it as slaying to 645 00:36:19,760 --> 00:36:22,440 Speaker 1: describe someone who seemed very determined or. 646 00:36:24,200 --> 00:36:27,000 Speaker 2: Yeah. It makes me think of a really great I 647 00:36:27,080 --> 00:36:31,560 Speaker 2: Love Lucy episode where she's being a spokes person or 648 00:36:31,600 --> 00:36:36,080 Speaker 2: spokesmodel for this product on like you know, the Craft 649 00:36:36,120 --> 00:36:40,000 Speaker 2: whatever hour of television when ads were done live called 650 00:36:40,160 --> 00:36:43,320 Speaker 2: Vita meta vegimin. I bet a lot of yes, I 651 00:36:43,560 --> 00:36:45,920 Speaker 2: remember that one, and they had a slogan which she's like, 652 00:36:45,960 --> 00:36:48,319 Speaker 2: Vita meat a veggiemin spoon your way to health. But 653 00:36:48,400 --> 00:36:50,920 Speaker 2: the joke was that it had like a ton of 654 00:36:50,960 --> 00:36:53,520 Speaker 2: alcohol in it, and they kept making her drink it 655 00:36:53,600 --> 00:36:56,000 Speaker 2: as she did successive takes, and by the end of 656 00:36:56,040 --> 00:36:58,759 Speaker 2: it she's Vita mood of vision mood. It was a 657 00:36:58,760 --> 00:37:02,480 Speaker 2: whole bit very fun. I love Lucy holds up it does. 658 00:37:02,600 --> 00:37:06,040 Speaker 2: It does a comedic genius at work. There There are, 659 00:37:06,160 --> 00:37:11,200 Speaker 2: of course, novelty, weird sodas, like you can find black 660 00:37:11,239 --> 00:37:16,279 Speaker 2: garlic flavor, onion flavor, pumpkin pie flavor one maybe like 661 00:37:16,280 --> 00:37:18,480 Speaker 2: you're saying with Jones, Yeah, like Jones. 662 00:37:19,000 --> 00:37:22,080 Speaker 1: One I think would be interesting to try the next 663 00:37:22,120 --> 00:37:25,880 Speaker 1: time when we finally travel across the Pacific together is 664 00:37:25,920 --> 00:37:31,040 Speaker 1: that Japan has a curry flavored soda. I don't think 665 00:37:31,040 --> 00:37:33,160 Speaker 1: it's going to be good, but I do think we 666 00:37:33,200 --> 00:37:33,799 Speaker 1: should try it. 667 00:37:34,280 --> 00:37:38,560 Speaker 2: You know, there's a really cool bar that's keeps winning, 668 00:37:38,600 --> 00:37:41,160 Speaker 2: like best bar in America I'm not mistaken in New 669 00:37:41,239 --> 00:37:44,600 Speaker 2: York called Double Chicken Please. Oh yeah, yeah, yeah, yeah, 670 00:37:44,600 --> 00:37:46,600 Speaker 2: I haven't been, but it's hard to get into. But 671 00:37:46,880 --> 00:37:50,920 Speaker 2: they do like a cold soba noodle cocktail, and they 672 00:37:50,920 --> 00:37:53,520 Speaker 2: do one that's like leftover pizza and stuff. But apparently 673 00:37:53,560 --> 00:37:56,520 Speaker 2: they're all like they sound gimmicky, but they're actually really 674 00:37:56,520 --> 00:37:59,160 Speaker 2: good and like very Willy Wonka esque in their creations. 675 00:38:00,080 --> 00:38:04,160 Speaker 2: We didn't mention Sasparrella Sioux City sasparella. They call that 676 00:38:04,200 --> 00:38:06,480 Speaker 2: like a soft sasparella. That was one of the early 677 00:38:06,880 --> 00:38:10,760 Speaker 2: kind of root rootie drinks that were, you know, sold 678 00:38:10,800 --> 00:38:13,279 Speaker 2: as an alternative for those that maybe did not want 679 00:38:13,280 --> 00:38:15,759 Speaker 2: to imbibe the harder stuff. And it's kind of like 680 00:38:15,840 --> 00:38:18,000 Speaker 2: root beer. You can still get it. It very much 681 00:38:18,000 --> 00:38:19,880 Speaker 2: tastes like root beer, but you can get it like 682 00:38:20,000 --> 00:38:23,160 Speaker 2: Cracker Barrel where they have all the different vintage sodas. 683 00:38:23,000 --> 00:38:25,759 Speaker 1: Uh huh and all the recordings you could ever want. 684 00:38:26,040 --> 00:38:31,319 Speaker 3: The golden What is the falla New Vegas equivalent to that? 685 00:38:32,040 --> 00:38:34,320 Speaker 2: Oh, I don't know. It's just it's just called Nuka Cola. 686 00:38:34,600 --> 00:38:37,840 Speaker 3: Well, no, there's Nuca Cola by New Vegas. There's a Sasparillo. 687 00:38:38,480 --> 00:38:40,880 Speaker 2: I don't remember the Yeah, I don't remember that. 688 00:38:41,239 --> 00:38:43,359 Speaker 3: But that's that's the big joke, because it's the only 689 00:38:43,360 --> 00:38:46,160 Speaker 3: one where Nuca Cola does not run the whole show. 690 00:38:46,120 --> 00:38:48,200 Speaker 2: Got it? Yeah? I do. I do love me some 691 00:38:48,320 --> 00:38:50,880 Speaker 2: New Vegas. I need to get back into that one too. 692 00:38:50,880 --> 00:38:52,880 Speaker 2: We got to get through Skyrim first, guys got to 693 00:38:52,880 --> 00:38:53,640 Speaker 2: get through Skyrim. 694 00:38:53,920 --> 00:38:58,439 Speaker 5: I and I I love Sky. I turned through Sky. 695 00:38:59,400 --> 00:39:02,160 Speaker 5: You don't know I did last time. I went to 696 00:39:02,200 --> 00:39:04,719 Speaker 5: the Land of Dragons and was underpowered, and I kept 697 00:39:04,719 --> 00:39:06,200 Speaker 5: getting my ass handed to get. 698 00:39:06,000 --> 00:39:11,719 Speaker 1: Buggy with the DLC to be fair and early official patch. Yeah, well, 699 00:39:12,280 --> 00:39:12,840 Speaker 1: we'll consider it. 700 00:39:12,960 --> 00:39:16,400 Speaker 2: But then are were Have we reached the end of 701 00:39:16,400 --> 00:39:21,760 Speaker 2: our our carbonated adventure, our journey into the heart of soda? 702 00:39:22,200 --> 00:39:24,960 Speaker 1: I believe we are with a brief epilogue or coda. 703 00:39:25,200 --> 00:39:28,040 Speaker 1: I think we'd safe for us to say, do what 704 00:39:28,120 --> 00:39:31,520 Speaker 1: makes you happy, be responsible, but try, don't be afraid 705 00:39:31,640 --> 00:39:35,480 Speaker 1: to try weird or new or unfamiliar with soda. And 706 00:39:35,920 --> 00:39:38,240 Speaker 1: we can't wait to hear about the weirdest ones you found. 707 00:39:38,440 --> 00:39:41,120 Speaker 1: There is one soda that I do think. I hope 708 00:39:41,160 --> 00:39:44,080 Speaker 1: you guys grow with me. No one should drink birds 709 00:39:44,200 --> 00:39:47,440 Speaker 1: nest soda. I don't think you should drink it because 710 00:39:47,920 --> 00:39:52,680 Speaker 1: birds nest like the fungus from it. It's problematic the 711 00:39:52,719 --> 00:39:54,840 Speaker 1: way they get it. So that's the only soda I 712 00:39:54,880 --> 00:39:55,680 Speaker 1: think you shouldn't drink. 713 00:39:55,680 --> 00:39:58,840 Speaker 2: It's not the one made of virgin boys urine, is it? No? 714 00:39:58,840 --> 00:40:02,240 Speaker 1: No, not the the eggs oh gosh. 715 00:40:02,400 --> 00:40:05,160 Speaker 2: There was also what's that really gross? One from Italy? 716 00:40:05,400 --> 00:40:09,080 Speaker 2: They let you sample with the World of Coke. Oh god, Beverly, 717 00:40:09,280 --> 00:40:11,520 Speaker 2: Oh yeah, no way. Yeah. There are two sodas that 718 00:40:11,600 --> 00:40:19,319 Speaker 2: no one should try. Sunset That Sunset saspa fall in 719 00:40:19,320 --> 00:40:19,760 Speaker 2: New Vegas. 720 00:40:20,080 --> 00:40:21,960 Speaker 3: That one person who's very mad at us for not 721 00:40:22,000 --> 00:40:23,960 Speaker 3: remembering that remember it now? 722 00:40:24,320 --> 00:40:24,480 Speaker 1: Yea. 723 00:40:26,080 --> 00:40:29,640 Speaker 2: Also chill out, don't be mad at a podcast Mellow Yellow, 724 00:40:29,760 --> 00:40:32,160 Speaker 2: quite right. I love that song. 725 00:40:32,440 --> 00:40:36,040 Speaker 1: Thank you so much to our super producer, mister Max Williams. 726 00:40:36,080 --> 00:40:37,719 Speaker 1: This has been This has been a heck of a 727 00:40:37,800 --> 00:40:41,920 Speaker 1: soda week, and I gotta say, also, nol, thank you, 728 00:40:43,320 --> 00:40:46,240 Speaker 1: thank you for letting me do this as a therapy session. 729 00:40:46,320 --> 00:40:49,400 Speaker 1: I thought I end up missing soda more, but I 730 00:40:49,400 --> 00:40:51,680 Speaker 1: feel like now we kind of understand more of the 731 00:40:51,719 --> 00:40:54,799 Speaker 1: context and I'll be okay, just sticking to coffee and water. 732 00:40:55,160 --> 00:40:58,080 Speaker 2: Got to exercise those soda demons. Thank you as well, Bam. 733 00:40:58,200 --> 00:41:02,160 Speaker 2: This is a nostalgia last to the cranium for me 734 00:41:02,320 --> 00:41:05,880 Speaker 2: as well. Huge thanks to super producer Max Williams Alex 735 00:41:05,920 --> 00:41:07,960 Speaker 2: Williams who composed this theme. 736 00:41:08,560 --> 00:41:12,920 Speaker 1: Big big thanks to Jonathan Strickland aka the Quist as 737 00:41:12,920 --> 00:41:15,440 Speaker 1: he's known on the mean streets of the Ridiculous Universe. 738 00:41:15,960 --> 00:41:16,799 Speaker 2: Big big thanks, of. 739 00:41:16,800 --> 00:41:20,720 Speaker 1: Course to let's see who else, Chrispheros yotis. 740 00:41:20,800 --> 00:41:24,000 Speaker 2: Aj Jacobs, the Puzzler, who is now kind of I 741 00:41:24,040 --> 00:41:27,400 Speaker 2: think he's accepted our invitation into the Ridiculous Universe. So 742 00:41:27,440 --> 00:41:30,080 Speaker 2: maybe we'll have to have the Puzzler and the Quiztor 743 00:41:30,520 --> 00:41:34,280 Speaker 2: have some sort of you know, puzzle off. Yeah. 744 00:41:34,960 --> 00:41:39,280 Speaker 1: Fun, It'll be like when Hannibal Lecter meets another serial killer. 745 00:41:39,960 --> 00:41:49,839 Speaker 2: Just so, we'll see you next time, folks. For more 746 00:41:49,880 --> 00:41:53,400 Speaker 2: podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or 747 00:41:53,440 --> 00:41:55,520 Speaker 2: wherever you listen to your favorite shows.