WEBVTT - Joy to the World

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<v Speaker 1>Be sure to catch live editions of The Ben Maller

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<v Speaker 1>Show weekdays at two a m. Eastern eleven pm PACIFICO.

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<v Speaker 1>If you thought four hours a day, minutes a week

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<v Speaker 1>was enough, I think again. He's the last remnants of

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<v Speaker 1>the old republic, a sole fashion of fairness. He treats

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<v Speaker 1>crackheads in the ghetto Cutter the same as the rich

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<v Speaker 1>pill poppers in the penthouse, the Clearinghouse of hot takes,

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<v Speaker 1>break free or something special. The Fifth Hour with Ben

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<v Speaker 1>Maller starts right now in the air everywhere. We are

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<v Speaker 1>back at it again, another weekend of podcasting. Here. This

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<v Speaker 1>a course, a spin off, as you know by now.

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<v Speaker 1>He spin off of the Overnight show, the Ben Maller

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<v Speaker 1>Show on Fox, and this all over the podcast world

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<v Speaker 1>eight days a week now because four hours are not enough.

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<v Speaker 1>And we welcome in yet again, David Gascon. This is

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<v Speaker 1>an interview podcast. It's an interview podcast. Want me to

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<v Speaker 1>play that? Uh? I was delightful about the guest selection

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<v Speaker 1>that you had for this week. I know this is

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<v Speaker 1>this is Gascon's dream come true. I assume you already

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<v Speaker 1>know now because you downloaded the podcast. Who was on

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<v Speaker 1>the podcast but for a very long amount of time.

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<v Speaker 1>Gascon has been badgering me with the Babylon Be and

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<v Speaker 1>I have come around. I'm a big fan now of

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<v Speaker 1>the Babylon Be. At first, I was like so annoyed

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<v Speaker 1>because you would every day with these Babylon Be stories.

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<v Speaker 1>I'm like, leave me alone, Leave me the f alone.

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<v Speaker 1>But I've come around, and they've blown up here this

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<v Speaker 1>year in this election year. Babylon b which is a

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<v Speaker 1>satire site, and they've been in the news a lot

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<v Speaker 1>because they got shut down this week. It's by Facebook

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<v Speaker 1>because of inciting what was it? Inciting violence on a

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<v Speaker 1>satire site, which is just outstanding. So we have tracked

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<v Speaker 1>down here ask on the man that runs it. The

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<v Speaker 1>CEO of the Babylon Be, Seth Dylan's gonna hang out

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<v Speaker 1>with us here on this podcast, which I'm excited about.

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<v Speaker 1>I was it was a long time coming. I thought

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<v Speaker 1>about the approach since we've had so many radio personalities on,

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<v Speaker 1>and I figured this is a great time to have

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<v Speaker 1>them on, especially because we got the election going on.

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<v Speaker 1>People are voting, and we got obviously the huge day

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<v Speaker 1>on November the three, and we didn't laugh a little bit.

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<v Speaker 1>You you've had a wild week um Dodgers coming back

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<v Speaker 1>last week in the NLCS in the World Series. You've

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<v Speaker 1>got Kyler Murray, you got got Republicans and Democrats. This

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<v Speaker 1>is this is a good week for us, so that

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<v Speaker 1>I thought it was appropriate for you. Yeah, yeah, I know,

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<v Speaker 1>it's it's great with everything's going on. And I'm sure

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<v Speaker 1>we'll last seth about the the President Trump retweet of

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<v Speaker 1>the Babylon B which got a lot of attention recently

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<v Speaker 1>as well, within the last ten days or so. So, uh,

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<v Speaker 1>we'll get to that as well. And for those that

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<v Speaker 1>are unfamiliar, I don't know how you would be unfamiliar,

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<v Speaker 1>because we talk about the Babylon B guest gun played

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<v Speaker 1>as a game here every once in a while, B

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<v Speaker 1>or not to be. But it's a satire side obviously.

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<v Speaker 1>It's it's been been doing very well here. And as

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<v Speaker 1>they say, I like the mottel they have on their

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<v Speaker 1>social media. I think it was on Twitter. I read

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<v Speaker 1>this that fake news you can trust, fake news that

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<v Speaker 1>you can trust, and uh, it's it's you know, it

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<v Speaker 1>reminds me a little bit of the the Phil Hendry

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<v Speaker 1>radio show from back in the day. I remember it

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<v Speaker 1>because like if you listen to the Phil Henry radio Show.

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<v Speaker 1>And you didn't know that it was a joke, you

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<v Speaker 1>would be upset, right, you'd be like angry. But if

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<v Speaker 1>you knew it was a joke, if you figured that out,

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<v Speaker 1>and you'd be like, this is the most amazing this

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<v Speaker 1>like art, like this is art? What this is? And

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<v Speaker 1>so the babila me like the way I consume it now,

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<v Speaker 1>it's so funny when I read these stories and I

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<v Speaker 1>you know, you know, they're satire whatever. And then the

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<v Speaker 1>people that are hard ohs that don't get the joke.

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<v Speaker 1>And that's my favorite part. That's I that's just outstanding.

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<v Speaker 1>And these are people in society that have very important

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<v Speaker 1>positions and politics and news and they don't get the joke.

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<v Speaker 1>It's it's really pretty funny. It's kind of piggybacking off

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<v Speaker 1>of Sports Talk with Barry right because he would go

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<v Speaker 1>Twitter change his name multiple times and people would just

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<v Speaker 1>crush him or they would retweet him like he was

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<v Speaker 1>breaking news. And that's the ya capain with the Beat

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<v Speaker 1>because they have a good attention to detail with titles

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<v Speaker 1>and pictures and then articles and then bang, could you

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<v Speaker 1>imagine could you imagine if sports talk very joined forces

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<v Speaker 1>with the Babylon be. Oh my god, you it would

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<v Speaker 1>be like all the superheroes teaming up in satire. It

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<v Speaker 1>would be amazing. Uh man, all right, well let's get

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<v Speaker 1>to it though, guess because we don't want to waste

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<v Speaker 1>any time here. The man is standing by virtually, of course,

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<v Speaker 1>we welcome in the CEO of the Babylon Being the man,

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<v Speaker 1>one of the big shots that runs this thing. Seth

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<v Speaker 1>Dylan is his name, and Seth, why don't we start

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<v Speaker 1>with the reason we're having you on here? The Babylon Be.

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<v Speaker 1>You guys ran a story, a political story, and got

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<v Speaker 1>shut down by Facebook. Kind of walk me through how

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<v Speaker 1>this all happened, please, Yeah. I mean basically, Facebook has

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<v Speaker 1>these community standards, and they have a complicated algorithm based

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<v Speaker 1>artificial intelligence system that looks at various posts on their

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<v Speaker 1>platform and links that are um posted on their platform

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<v Speaker 1>to determine if they are hateful or inciting violence or

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<v Speaker 1>threatening in some way, and so they're signals that they're

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<v Speaker 1>looking for that will tell them, um, if the content

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<v Speaker 1>is posted violate their standards in some way. So, um fine.

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<v Speaker 1>You know, to have systems in place like that, it's

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<v Speaker 1>more efficient than having people looking at everything. You know,

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<v Speaker 1>I don't think they have so much content on their system.

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<v Speaker 1>It makes sense that they do that, but in this case, yeah,

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<v Speaker 1>we posted it absolutely ridiculous article. It was basically a

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<v Speaker 1>re hashing of an old Monty Python scene. Um, you know,

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<v Speaker 1>we we we took the scene from where they were

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<v Speaker 1>in Monty Python and the Holy Grail where they were

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<v Speaker 1>trying to condemn this woman as a witch and they

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<v Speaker 1>were trying to figure out if she was a witch

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<v Speaker 1>or not, and they decided to weigh her against the

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<v Speaker 1>duck to see if she weighed as much as a duck.

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<v Speaker 1>And it's just the most absurd scene ever, and they

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<v Speaker 1>determined that she is in fact a witch and she

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<v Speaker 1>needs to be burned at the stink right. Well, we

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<v Speaker 1>translated that scene into the confirmation hearing where Amy Coney

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<v Speaker 1>Barrett was being grilled by these senators, um, and you

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<v Speaker 1>know they're disparaging her and trying to make her look

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<v Speaker 1>silly and whatever. So we took this duck scene from

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<v Speaker 1>Monty Python and we made it. We made a spoof

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<v Speaker 1>on it and and had the senators you know, suggesting

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<v Speaker 1>that if she weighs more than a duck, and then

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<v Speaker 1>you know she's a then she must be a witch

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<v Speaker 1>and we must have burned her. Well that language like

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<v Speaker 1>we must have burned her? Was it triggered something? And

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<v Speaker 1>fag Facebook flagged it as being, you know, an incitement

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<v Speaker 1>to violence, and obviously it's not. But the incredible thing

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<v Speaker 1>where it went where things went sideways a little bit,

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<v Speaker 1>was when um, we appealed that that ruling and a

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<v Speaker 1>person looked at it and then it reached out to

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<v Speaker 1>us and said it is an incitement of violence. We

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<v Speaker 1>stand by this. Uh, you need to make changes to

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<v Speaker 1>the article. And we just couldn't believe that that's insane.

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<v Speaker 1>So like, you know, how's it where they assume the

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<v Speaker 1>email you or you just go to your Facebook the

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<v Speaker 1>babblelon bi Facebook page and you're like, you're done, that's it,

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<v Speaker 1>It's over. Are you? Like? How how does the chain

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<v Speaker 1>go where you find out you've been taken down, your

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<v Speaker 1>your your financial opportunity demonetized? How did that work? Yes,

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<v Speaker 1>they send you a notification tour account. They have like

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<v Speaker 1>a page quality section where you can analyze your page

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<v Speaker 1>and see if you're compliant with their policies and and

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<v Speaker 1>they give us a notification saying that one of our

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<v Speaker 1>popes had been deleted because of violated community standards, and

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<v Speaker 1>as a result of that, we were demonetized. So basically

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<v Speaker 1>what that means is we can't make use of any

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<v Speaker 1>of Facebook's monetization tools. We can't use their instant articles platform,

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<v Speaker 1>which allows you to display articles within Facebook and have

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<v Speaker 1>Facebook ads on them for ad revenue. Um, you can't

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<v Speaker 1>use their subscription platform to collect subscription revenue. Brand collaborations

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<v Speaker 1>are no longer permitted. So they have a bunch of

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<v Speaker 1>monetization tools that they restrict and turn off if you're

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<v Speaker 1>violating the community standards. So they let us know that

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<v Speaker 1>those tools were no longer accessible to us. We would

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<v Speaker 1>no longer be able to monetize our Facebook page until

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<v Speaker 1>we fix this issue. And when we appealed and they

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<v Speaker 1>denied the appeal, we had no choice. But they go

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<v Speaker 1>to the media and try to make us think about

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<v Speaker 1>this because it's just absolutely ridiculous, Like in what universe

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<v Speaker 1>is that article and actual incitement to violence. They say

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<v Speaker 1>in their community standards that they take context into account

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<v Speaker 1>when they review these things, Well clearly they didn't in

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<v Speaker 1>this case. Yeah, so how does that you know? You

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<v Speaker 1>you're an Internet guy? Obviously run the Babylon be You've

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<v Speaker 1>been in the game for a long time, Like, how

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<v Speaker 1>does that happen with the algorithm? Like, is it you know,

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<v Speaker 1>somebody programming it obviously, or how does it end up

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<v Speaker 1>in that situation? And I saw your you posted on

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<v Speaker 1>Twitter about this, and I saw a bunch of people

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<v Speaker 1>underneath you said, yeah, I had something happened, you know,

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<v Speaker 1>I'd said so and so, and I got in trouble

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<v Speaker 1>with that. So like, how do you think this happened?

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<v Speaker 1>You know the algorithm? Well, I mean they code there out,

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<v Speaker 1>they code their system to look for specific keys, phrases

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<v Speaker 1>and words, and so a sentence like we must burn her,

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<v Speaker 1>you know, burn her is clearly a reference to, you know,

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<v Speaker 1>lighting someone on fire, and their systems aren't smart enough

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<v Speaker 1>to look at the broader context and see that we

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<v Speaker 1>weren't actually suggesting that Amy Coney Barrett be lit on

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<v Speaker 1>fire by anyone. You know, the system is not smart

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<v Speaker 1>enough to detect satire. And then when they came out

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<v Speaker 1>in their public statement, they didn't make a statement to

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<v Speaker 1>Fox News when Fox inquired about this, and they said,

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<v Speaker 1>you know, our systems have a hard time detecting satire.

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<v Speaker 1>So we're sorry for this mistake. But but our response

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<v Speaker 1>to that is, well, okay, your system failed, but then

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<v Speaker 1>a person looked at and the person also failed, So

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<v Speaker 1>you know, why did that happen? There's no explanation for that.

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<v Speaker 1>And to your point, yes, there are lots of people

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<v Speaker 1>commenting underneath his posts talking about how they've been flagged

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<v Speaker 1>and they've been disabled, they've been suspended, but they don't

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<v Speaker 1>have the platform that we have. They can't get online

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<v Speaker 1>and get the media involved and and push back on Facebook.

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<v Speaker 1>They don't have the ability to do that. We're in

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<v Speaker 1>a position where we can do that, fortunately, but not

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<v Speaker 1>everybody can. So for those people, when this kind of

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<v Speaker 1>stuff happens, they're just done. They're dead in the water. Yeah,

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<v Speaker 1>and this has a happy ending, right, Santh. I mean

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<v Speaker 1>you you updated the story, right, So because of interviews

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<v Speaker 1>you've done like this and other obviously big platforms, they've

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<v Speaker 1>changed their stances that correct. Yeah, I mean, well, once

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<v Speaker 1>we brought media attention to it, all of a sudden

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<v Speaker 1>they're issuing apologies and saying they reinstated our account. And

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<v Speaker 1>this happens over and over and over again. You know,

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<v Speaker 1>Twitter hasnt spended us before Facebook has threatened us with

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<v Speaker 1>the platform and demonitization before. And the only time we

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<v Speaker 1>get a positive outcome is when we go to the media,

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<v Speaker 1>we explain what's happening, and you know, news reports start

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<v Speaker 1>coming out about it, about how Facebook is trying to

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<v Speaker 1>censor us, and then and only then they changed their

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<v Speaker 1>tune and try to fix it. Said are you surprised,

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<v Speaker 1>like has this happened to you? Or have you had

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<v Speaker 1>a hint of something like this happening to you in

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<v Speaker 1>the past, or is this the first time you've been

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<v Speaker 1>hit with a hammer like that? Uh, well, it did

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<v Speaker 1>happen one time in the past with Facebook specifically where um,

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<v Speaker 1>when they first started implementing fact checking, they started working

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<v Speaker 1>with third party fact checkers, and the fact checkers snokes

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<v Speaker 1>in particular, was rating our articles full. And it's just

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<v Speaker 1>the most absurd thing in the world. It's like, a

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<v Speaker 1>joke isn't true or false. It's a joke, right, it's

0:11:43.800 --> 0:11:47.280
<v Speaker 1>in its own category. Um, you don't when when Jerry

0:11:47.280 --> 0:11:49.959
<v Speaker 1>Seinfeld is up on stage tracking jokes in a nightclub,

0:11:50.000 --> 0:11:52.080
<v Speaker 1>you don't stand up and yell that's not true. Whenever

0:11:52.120 --> 0:11:56.960
<v Speaker 1>he tells a story that's that's fictional because it's a joke, right, so, um,

0:11:57.240 --> 0:12:01.160
<v Speaker 1>it's just it's silly. But Facebook was was wodenly interpreting

0:12:01.200 --> 0:12:03.319
<v Speaker 1>these fact checks to mean that we were putting out

0:12:03.360 --> 0:12:06.559
<v Speaker 1>fake news, and they had strict policies against faith news,

0:12:06.600 --> 0:12:09.000
<v Speaker 1>and so they would they reached out to us and

0:12:09.080 --> 0:12:11.319
<v Speaker 1>threatened us. This was a few years ago, well, two

0:12:11.320 --> 0:12:14.280
<v Speaker 1>thousand eight teens. They threatened up to with the monetization

0:12:14.800 --> 0:12:17.920
<v Speaker 1>and uh in suspension of our page for for for

0:12:18.000 --> 0:12:20.640
<v Speaker 1>pushing fake news. And again we made we got a

0:12:20.640 --> 0:12:23.520
<v Speaker 1>lot of media attention there. Eventually they apologized and said

0:12:23.559 --> 0:12:25.800
<v Speaker 1>we realized it's a satire now and we need that

0:12:25.840 --> 0:12:27.600
<v Speaker 1>we need a better way of handling this stuff so

0:12:27.640 --> 0:12:31.520
<v Speaker 1>that we're not threatening satire companies, you know. But there's

0:12:31.559 --> 0:12:35.400
<v Speaker 1>been a lot of effort on the left to in

0:12:35.559 --> 0:12:40.199
<v Speaker 1>to insinuate, imply, um that we are not in fact

0:12:40.280 --> 0:12:44.199
<v Speaker 1>a satire site, but we are actually a purposefully misleading

0:12:44.240 --> 0:12:47.959
<v Speaker 1>disinformation campaign that pretends to be a satire site to

0:12:48.080 --> 0:12:51.880
<v Speaker 1>certain invent Facebook rules. And I'm not as a kidding

0:12:51.920 --> 0:12:54.320
<v Speaker 1>like that sounds crazy, But there's a recent article in

0:12:54.600 --> 0:12:57.880
<v Speaker 1>um in in New York Times published like five days

0:12:57.880 --> 0:13:01.280
<v Speaker 1>ago that says that we capitalize on Fusion Um in

0:13:01.360 --> 0:13:03.800
<v Speaker 1>questions whether or not we're doing this on purpose. Well, set,

0:13:03.840 --> 0:13:06.440
<v Speaker 1>I'm happy to bring that up because because Ben and

0:13:06.480 --> 0:13:10.960
<v Speaker 1>I like Ben, Ben Monday through Friday is typically compelled

0:13:11.600 --> 0:13:14.560
<v Speaker 1>to hit all that is sports talk radio. It's great.

0:13:14.640 --> 0:13:16.520
<v Speaker 1>So some of the stuff that he does on his show,

0:13:17.480 --> 0:13:18.600
<v Speaker 1>or some of the stuff he wants to do on

0:13:18.640 --> 0:13:21.479
<v Speaker 1>the show, just can't because obviously that kind of a spectrum,

0:13:21.880 --> 0:13:24.160
<v Speaker 1>it doesn't cater to it. But on the podcast, which

0:13:24.160 --> 0:13:27.160
<v Speaker 1>we obviously invited you on, we do things a little

0:13:27.200 --> 0:13:30.319
<v Speaker 1>bit different. And so, like I said the email, when

0:13:30.320 --> 0:13:32.440
<v Speaker 1>I introduced myself to you, I was kind of like

0:13:32.480 --> 0:13:36.480
<v Speaker 1>one of the original fans of the Babylon b and

0:13:36.600 --> 0:13:39.000
<v Speaker 1>to kind of pull the curtain back, I would send

0:13:39.200 --> 0:13:41.400
<v Speaker 1>articles to Ben. I text him like in the middle

0:13:41.400 --> 0:13:43.800
<v Speaker 1>of the night when his show is going on, and

0:13:43.840 --> 0:13:45.680
<v Speaker 1>his eyes would just roll because like, what the funk

0:13:45.800 --> 0:13:49.680
<v Speaker 1>is this right? And then before you know what, some

0:13:49.760 --> 0:13:51.760
<v Speaker 1>of those other friends that are at sports that the

0:13:51.840 --> 0:13:55.280
<v Speaker 1>media started retweeting you guys on the regular, and then

0:13:55.360 --> 0:13:59.040
<v Speaker 1>Ben's followers and listeners to a show started retwitting stuff

0:13:59.080 --> 0:14:02.439
<v Speaker 1>and then tagging the minutes. So so yeah, and it

0:14:02.559 --> 0:14:05.480
<v Speaker 1>blew up. It I mean, I know you guys have

0:14:05.520 --> 0:14:08.600
<v Speaker 1>done great, and this is like, uh, let me ask

0:14:08.640 --> 0:14:10.600
<v Speaker 1>you this a little said I. I I. When you told

0:14:10.640 --> 0:14:13.400
<v Speaker 1>the story about you know, the New York Times and

0:14:13.600 --> 0:14:16.440
<v Speaker 1>and their your their article like it, it it reminds me.

0:14:16.440 --> 0:14:18.839
<v Speaker 1>I used to have a Boston radio that didn't get

0:14:18.920 --> 0:14:20.960
<v Speaker 1>like I I don't you know, I do a sports

0:14:20.960 --> 0:14:23.960
<v Speaker 1>show obviously, but you know, occase, let's throw some satire in.

0:14:24.320 --> 0:14:26.360
<v Speaker 1>And I had a boss that did not get had

0:14:26.400 --> 0:14:28.560
<v Speaker 1>no sense of humor. What is it like? It feels

0:14:28.560 --> 0:14:30.120
<v Speaker 1>like there's a lot of people, said, that have no

0:14:30.160 --> 0:14:31.800
<v Speaker 1>sense of humor. What is it like to do a

0:14:31.840 --> 0:14:35.880
<v Speaker 1>satire site in when no one has a funny bone anymore?

0:14:35.880 --> 0:14:39.000
<v Speaker 1>It seems well, okay, so there's a couple of things

0:14:39.000 --> 0:14:42.240
<v Speaker 1>that play there, and there is there is um. You know,

0:14:42.320 --> 0:14:45.200
<v Speaker 1>there's a lot of hesitation to do comedy and for

0:14:45.240 --> 0:14:48.000
<v Speaker 1>certain audiences because of the PC culture, right. I mentioned

0:14:48.040 --> 0:14:50.040
<v Speaker 1>Jerry since all a minute ago, you know, years back,

0:14:50.080 --> 0:14:51.960
<v Speaker 1>he announced that he would no longer do shows for

0:14:52.000 --> 0:14:54.920
<v Speaker 1>college students on college campuses. And the reason is because

0:14:54.960 --> 0:14:57.600
<v Speaker 1>they're so politically correct, you know, anything he says, they're

0:14:57.600 --> 0:15:00.440
<v Speaker 1>gonna think he's racist or sexist or something thing, you know,

0:15:00.880 --> 0:15:05.400
<v Speaker 1>or homophobic. So um, they they they're just ready to

0:15:05.440 --> 0:15:08.920
<v Speaker 1>be offended by anything. And that kind of culture does

0:15:09.000 --> 0:15:11.360
<v Speaker 1>make comedy a little difficult. But when it comes to

0:15:11.400 --> 0:15:13.400
<v Speaker 1>not having a sense of humor, Look, people on the

0:15:13.480 --> 0:15:16.200
<v Speaker 1>left love to laugh as long as it's the right

0:15:16.240 --> 0:15:18.560
<v Speaker 1>targets that are being hit. You know, these late night

0:15:19.000 --> 0:15:21.800
<v Speaker 1>comedy shows. I just saw something the other day. It

0:15:21.880 --> 0:15:25.400
<v Speaker 1>was something like their jokes when they're making political jokes

0:15:25.400 --> 0:15:28.360
<v Speaker 1>are about Trump, um, and only like three percent of

0:15:28.360 --> 0:15:30.800
<v Speaker 1>them or something, or about Biden. Well, you know, they

0:15:30.840 --> 0:15:32.880
<v Speaker 1>like to laugh at certain people, they like to laugh

0:15:32.920 --> 0:15:35.800
<v Speaker 1>at certain ideas. They're they're very they're very willing to

0:15:35.880 --> 0:15:38.480
<v Speaker 1>laugh as long as it's it's not it's not pointed

0:15:38.480 --> 0:15:42.440
<v Speaker 1>at them, right, So, um, it's a very selected thing.

0:15:42.440 --> 0:15:45.080
<v Speaker 1>It's a double standard. A lot of these media companies

0:15:45.120 --> 0:15:47.840
<v Speaker 1>that that are very hard on us and and have

0:15:47.960 --> 0:15:50.760
<v Speaker 1>this uncharitable assumption that we have some kind of ill

0:15:50.880 --> 0:15:54.400
<v Speaker 1>motives where we're trying to mislead people on purpose. They

0:15:54.520 --> 0:15:57.680
<v Speaker 1>never think that about the Onion, for example, the most

0:15:57.680 --> 0:16:02.080
<v Speaker 1>popular web you know, satire site of the last twenty years. Um,

0:16:02.360 --> 0:16:04.560
<v Speaker 1>they never assigned ill motives the Onion. They think the

0:16:04.560 --> 0:16:07.520
<v Speaker 1>onion is funny and that they're doing genuine satire. And

0:16:07.840 --> 0:16:10.160
<v Speaker 1>the only reason that they question our motives is because

0:16:10.160 --> 0:16:12.640
<v Speaker 1>they disagree with us politically. And I don't know if

0:16:12.680 --> 0:16:15.120
<v Speaker 1>they see that or not, but it's definitely disingenuous and

0:16:15.160 --> 0:16:19.400
<v Speaker 1>it's double standards. Said, let me what percentage of people

0:16:19.440 --> 0:16:21.040
<v Speaker 1>I remember I read a study years ago, I said

0:16:21.680 --> 0:16:24.960
<v Speaker 1>of Americans will believe anything like what percentage of people

0:16:25.480 --> 0:16:29.240
<v Speaker 1>read your stuff online? And they're like, they don't get

0:16:29.320 --> 0:16:31.840
<v Speaker 1>the joke, they don't understand the sets. How do you

0:16:31.840 --> 0:16:33.960
<v Speaker 1>have any idea just a ballpark figure on how many

0:16:33.960 --> 0:16:38.720
<v Speaker 1>people you think just don't get it? Um, I don't

0:16:38.720 --> 0:16:41.240
<v Speaker 1>know that. I wouldn't say that's probably as high ascent.

0:16:41.360 --> 0:16:43.720
<v Speaker 1>There's absolutely people who don't get it. Now, there's a

0:16:43.720 --> 0:16:48.720
<v Speaker 1>couple of reasons for that, right, there's um satire is successful.

0:16:48.880 --> 0:16:52.000
<v Speaker 1>The jokes are funny when they're when they're closer to

0:16:52.040 --> 0:16:53.960
<v Speaker 1>the truth rather than further away from it. You know,

0:16:54.120 --> 0:16:56.200
<v Speaker 1>it's they depend on having a proximity to the truth.

0:16:56.200 --> 0:16:59.040
<v Speaker 1>If it's too detached from reality, it's not funny. So

0:16:59.440 --> 0:17:01.320
<v Speaker 1>that you know that saying there's a grain of truth

0:17:01.360 --> 0:17:03.680
<v Speaker 1>in every joke is it's popular saying for a reason,

0:17:04.040 --> 0:17:06.399
<v Speaker 1>there's truths to the things that we're joking about, and

0:17:06.440 --> 0:17:10.040
<v Speaker 1>that's why people believe them so readily. Um. There's also

0:17:10.800 --> 0:17:13.480
<v Speaker 1>the world has gotten much crazier. People have much more

0:17:13.480 --> 0:17:16.879
<v Speaker 1>extreme views. They're saying much more extreme things. There's really wild,

0:17:17.000 --> 0:17:20.080
<v Speaker 1>crazy things happening today that would have never been normal

0:17:20.280 --> 0:17:24.160
<v Speaker 1>or acceptable years ago. UM. And so in that environment,

0:17:24.680 --> 0:17:26.960
<v Speaker 1>when when when you're trying to exaggerate the truth a

0:17:26.960 --> 0:17:30.040
<v Speaker 1>little bit, which is what satire does, Um, it's hard

0:17:30.080 --> 0:17:33.000
<v Speaker 1>to stay one step ahead of it. So almost everything

0:17:33.080 --> 0:17:35.639
<v Speaker 1>is believable today. I mean, and from my experience what

0:17:35.680 --> 0:17:37.639
<v Speaker 1>I see in the headlines, I see headlines every day.

0:17:37.920 --> 0:17:39.760
<v Speaker 1>I'm shaking my head in disbelief. I'm like, I can't

0:17:39.760 --> 0:17:41.720
<v Speaker 1>believe that really happened. I can't believe they really said that.

0:17:41.720 --> 0:17:44.080
<v Speaker 1>I can't believe they really did that. In that kind

0:17:44.119 --> 0:17:47.440
<v Speaker 1>of environment, UM, it's hard to write stories that people

0:17:47.440 --> 0:17:51.720
<v Speaker 1>aren't going to believe. So it's reality's fault, Honestly, it's not.

0:17:51.960 --> 0:17:54.119
<v Speaker 1>It's not that our satire is too close to reality,

0:17:54.160 --> 0:17:56.199
<v Speaker 1>which is what we're accused of. It's that reality is

0:17:56.200 --> 0:18:00.959
<v Speaker 1>too close to satire. That's the problem. And on that note,

0:18:01.280 --> 0:18:03.560
<v Speaker 1>is that what inspired you to create Not the Bee?

0:18:03.760 --> 0:18:06.639
<v Speaker 1>Because you guys have had some articles on the babel

0:18:06.680 --> 0:18:10.919
<v Speaker 1>on Bee that you know they've turned from satire to truth.

0:18:11.600 --> 0:18:14.120
<v Speaker 1>So is that look you to create Not the Bee?

0:18:15.240 --> 0:18:18.160
<v Speaker 1>We call them, we call them fulfilled prophecies. But yes,

0:18:18.280 --> 0:18:21.200
<v Speaker 1>we have in some cases, mere hours after we published

0:18:21.200 --> 0:18:25.160
<v Speaker 1>a story, whatever we were joking about actually happened. Um.

0:18:25.200 --> 0:18:27.439
<v Speaker 1>And that's a perfect example of how reality is, Like

0:18:27.480 --> 0:18:29.080
<v Speaker 1>it's hard to stay one step ahead of things when

0:18:29.080 --> 0:18:31.920
<v Speaker 1>they're this crazy. But yeah, that's the that's the inspiration

0:18:31.960 --> 0:18:34.760
<v Speaker 1>for Not to Be. It's that there's there's enough crazy

0:18:34.800 --> 0:18:38.040
<v Speaker 1>stuff happening, these wild headlines, they seem like they should

0:18:38.040 --> 0:18:42.119
<v Speaker 1>be satire but somehow aren't. Um. Not to Be is

0:18:42.240 --> 0:18:45.400
<v Speaker 1>really targeting those stories and in isolating the stories and

0:18:45.520 --> 0:18:49.600
<v Speaker 1>amplifying them. So um, it's just really there's so much

0:18:49.640 --> 0:18:52.000
<v Speaker 1>low hanging fruit today out there and what's going on

0:18:52.080 --> 0:18:54.320
<v Speaker 1>in the world. We thought that there was a great

0:18:54.320 --> 0:18:56.480
<v Speaker 1>opportunity to do kind of a spinoff of the Bee

0:18:56.480 --> 0:18:59.000
<v Speaker 1>where it's just this absurd like should be satire but

0:18:59.119 --> 0:19:02.240
<v Speaker 1>somehow isn't. And you guys do things on a national level,

0:19:02.359 --> 0:19:05.320
<v Speaker 1>But is there a particular state that you target the most.

0:19:05.400 --> 0:19:08.119
<v Speaker 1>I know, you guys hit California pretty hard, But is

0:19:08.119 --> 0:19:11.000
<v Speaker 1>it in California or New York or Florida and Texas,

0:19:11.000 --> 0:19:14.640
<v Speaker 1>anything that you like in particular, you mean in terms

0:19:14.640 --> 0:19:16.199
<v Speaker 1>of hit pretty hard. Like we make fun of them

0:19:16.200 --> 0:19:22.680
<v Speaker 1>a lot. I mean, we will pick on people, uh,

0:19:22.840 --> 0:19:25.640
<v Speaker 1>anybody that where you feel like basically, you know, satire

0:19:25.760 --> 0:19:28.760
<v Speaker 1>what we try to do with his ridicule, bad ideas. Um,

0:19:28.840 --> 0:19:30.840
<v Speaker 1>that's one of the that's one of the main purposes

0:19:30.880 --> 0:19:35.440
<v Speaker 1>of satires to criticize you know, bad thinking, bad ideology, hypocrisy,

0:19:35.520 --> 0:19:39.600
<v Speaker 1>double standards. So when we see like governors uh you

0:19:39.640 --> 0:19:43.480
<v Speaker 1>know with really heavy handed, um kind of authoritarian rule

0:19:43.600 --> 0:19:45.960
<v Speaker 1>in their states, you know, and they're doing crazy ridiculous

0:19:45.960 --> 0:19:49.280
<v Speaker 1>things or contradictory things, we make fun of that. And

0:19:50.000 --> 0:19:52.159
<v Speaker 1>and you've got a lot of stuff. You've got a

0:19:52.200 --> 0:19:54.040
<v Speaker 1>lot of stuff going on right now in California. They're

0:19:54.040 --> 0:19:55.679
<v Speaker 1>in the headlines all the time, like they don't have

0:19:55.760 --> 0:19:58.040
<v Speaker 1>enough they don't have enough electricity of power their state,

0:19:58.080 --> 0:20:00.720
<v Speaker 1>for example. So you know, we we condom for those

0:20:00.800 --> 0:20:03.960
<v Speaker 1>kinds of things. Um. So yeah, I mean I think

0:20:04.000 --> 0:20:05.600
<v Speaker 1>the ones that are in the headlines, the most are

0:20:05.600 --> 0:20:06.960
<v Speaker 1>the ones that are gonna get picked on the most.

0:20:06.960 --> 0:20:09.840
<v Speaker 1>We're really piggybacking on whatever is in the news. And

0:20:10.000 --> 0:20:15.199
<v Speaker 1>and Sepia, the October sixte President Trump retweet is that

0:20:15.280 --> 0:20:21.280
<v Speaker 1>the Mona Lisa for the bab al embie. Oh man.

0:20:21.520 --> 0:20:24.200
<v Speaker 1>You know, there's a lot of debate about that that. Actually,

0:20:24.240 --> 0:20:27.359
<v Speaker 1>we don't normally get media attention outside of like conservative media,

0:20:27.440 --> 0:20:29.000
<v Speaker 1>you know, like we get Fox News pays a lot

0:20:29.000 --> 0:20:30.960
<v Speaker 1>of attention to us, a lot of the a lot

0:20:31.000 --> 0:20:32.879
<v Speaker 1>of the players on the right like the Daily Wire

0:20:32.920 --> 0:20:34.760
<v Speaker 1>and the Federalists and the Blaze. You know, they pay

0:20:34.800 --> 0:20:36.600
<v Speaker 1>attention to us, But we don't get a lot of

0:20:36.640 --> 0:20:39.119
<v Speaker 1>immediate media attention on the other side, like with Slate

0:20:39.200 --> 0:20:41.800
<v Speaker 1>and Box and CNN or any of those places. But

0:20:42.200 --> 0:20:44.919
<v Speaker 1>but when Trump tweets our stuff, all of a sudden,

0:20:44.920 --> 0:20:46.680
<v Speaker 1>they pay attention, and they they look at that as

0:20:46.720 --> 0:20:49.359
<v Speaker 1>just a prime opportunity to make fun of him as

0:20:49.400 --> 0:20:52.120
<v Speaker 1>being an idiot. But um, we actually know, I mean,

0:20:52.160 --> 0:20:55.639
<v Speaker 1>we know people in his administration, um, and we have

0:20:55.760 --> 0:20:59.199
<v Speaker 1>it from we have close contacts of his who have

0:20:59.359 --> 0:21:01.480
<v Speaker 1>a short up that he knows what the babylombie is.

0:21:01.520 --> 0:21:04.240
<v Speaker 1>He thinks it's funny. Um, he reads it all the time,

0:21:04.720 --> 0:21:07.560
<v Speaker 1>and so we believe that he knows that it's satire,

0:21:07.680 --> 0:21:10.960
<v Speaker 1>but um, it is it is. It's possible he's just

0:21:11.000 --> 0:21:14.240
<v Speaker 1>trolling people on the left and and uh and sharing

0:21:14.240 --> 0:21:16.119
<v Speaker 1>satire just to see a kind of reaction he can

0:21:16.119 --> 0:21:18.399
<v Speaker 1>get from them. I would not put that past him

0:21:18.400 --> 0:21:21.200
<v Speaker 1>at all. Seth, who's the biggest celebrity or or I

0:21:21.200 --> 0:21:23.560
<v Speaker 1>guess personality that you guys have fishhooked? Is it like

0:21:23.600 --> 0:21:29.280
<v Speaker 1>Alissa Milano or who? Is it? Very good question. If

0:21:29.720 --> 0:21:33.000
<v Speaker 1>Trump was confused by that headline and thought it was real,

0:21:33.080 --> 0:21:37.720
<v Speaker 1>then it's Trump for um. But I don't think that

0:21:37.760 --> 0:21:40.960
<v Speaker 1>he was. I'm not sure. I'd have to go back

0:21:40.960 --> 0:21:44.159
<v Speaker 1>and look. I do know. We recently did a piece

0:21:44.320 --> 0:21:49.520
<v Speaker 1>on after Ruth Vader Ginsberg passed. UM. We photoshopped Lebron

0:21:49.640 --> 0:21:54.080
<v Speaker 1>James wearing like a lace a white lace collar around

0:21:54.160 --> 0:21:57.560
<v Speaker 1>his black shirt, honoring Ruth Vader Ginsberg, so it looks

0:21:57.560 --> 0:22:01.119
<v Speaker 1>like he was dressed like her. And UM, people on

0:22:01.160 --> 0:22:03.480
<v Speaker 1>the left we're sharing that like crazy. So there were

0:22:03.480 --> 0:22:05.840
<v Speaker 1>like New York Times reporters who are sharing it talking

0:22:05.840 --> 0:22:07.920
<v Speaker 1>about how beautiful it was, now meaningful it was that

0:22:08.000 --> 0:22:11.200
<v Speaker 1>the NBA was honoring Ruth Bader Ginenberg in that way. Um.

0:22:11.520 --> 0:22:13.359
<v Speaker 1>And so you know, depending on what we do, we

0:22:13.400 --> 0:22:16.520
<v Speaker 1>get a lot, a lot, a lot of attention um

0:22:16.560 --> 0:22:18.680
<v Speaker 1>from people. You know, they love to say that we're

0:22:18.760 --> 0:22:21.159
<v Speaker 1>we're fooling our own audience with this stuff, but they

0:22:21.200 --> 0:22:24.080
<v Speaker 1>get fooled by it all the time. And specific names

0:22:24.119 --> 0:22:26.560
<v Speaker 1>of like celebrities are escaping me. I'm not sure. But

0:22:27.040 --> 0:22:30.560
<v Speaker 1>there was another one too, we did about how Trump

0:22:30.600 --> 0:22:33.440
<v Speaker 1>said that he's done more for Christianity than Jesus himself.

0:22:34.200 --> 0:22:36.840
<v Speaker 1>And you know, we're just playing on Trump's ego there.

0:22:36.880 --> 0:22:39.800
<v Speaker 1>He's constantly you know, talking about how great he is

0:22:39.920 --> 0:22:42.080
<v Speaker 1>and how and how he's done, you know, better than

0:22:42.119 --> 0:22:45.320
<v Speaker 1>anybody in history at whatever he's doing in that moment um.

0:22:45.520 --> 0:22:47.679
<v Speaker 1>And but you know, the the left believe that that

0:22:47.760 --> 0:22:50.160
<v Speaker 1>was true, that he really said that, and that one

0:22:50.240 --> 0:22:51.680
<v Speaker 1>was shared very wide, and I know there were a

0:22:51.720 --> 0:22:54.800
<v Speaker 1>lot of celebrities who are who are condemning him for that,

0:22:54.920 --> 0:22:56.960
<v Speaker 1>you know, being so arrogant to say he's done more

0:22:57.000 --> 0:22:59.280
<v Speaker 1>for Christianity than Jesus. So I'd have to go back

0:22:59.280 --> 0:23:01.359
<v Speaker 1>and try to pick out name because they're escaping me

0:23:01.400 --> 0:23:03.000
<v Speaker 1>at the moment. But there's been some big ones. I

0:23:03.560 --> 0:23:05.880
<v Speaker 1>sins for sports guys. Well, I'll ask you this one.

0:23:06.280 --> 0:23:08.800
<v Speaker 1>Is there a favorite sports story that you've done, because

0:23:09.640 --> 0:23:12.040
<v Speaker 1>Ben's hit it up with Colin Kaepernick obviously over the

0:23:12.119 --> 0:23:13.840
<v Speaker 1>last couple of years. And I think one of the

0:23:13.880 --> 0:23:16.000
<v Speaker 1>ones that I noticed the most was when he got

0:23:16.040 --> 0:23:18.879
<v Speaker 1>put into Madden and then you guys published an article

0:23:18.920 --> 0:23:28.520
<v Speaker 1>it says Madden introduces throw a Malotov feature. I think,

0:23:28.760 --> 0:23:31.520
<v Speaker 1>for us, the perfect intersection, you know, because we have

0:23:31.560 --> 0:23:35.120
<v Speaker 1>a very we have like a large conservative Christian audience.

0:23:35.960 --> 0:23:39.040
<v Speaker 1>So whenever we do it Tim Tebow joke, it's like

0:23:39.240 --> 0:23:43.199
<v Speaker 1>the perfect nextus of things because we're roping in the

0:23:43.240 --> 0:23:45.560
<v Speaker 1>sports on the one side, but also like the Christian

0:23:45.600 --> 0:23:48.960
<v Speaker 1>fake stuff on the other side. So one of them,

0:23:49.200 --> 0:23:52.080
<v Speaker 1>uh it was. I wrote the headline for this one.

0:23:52.119 --> 0:23:56.159
<v Speaker 1>It was Tim Tebow suspended for using performance enhancing Bible verses,

0:23:57.040 --> 0:24:00.400
<v Speaker 1>and it got shared like a million times. It went

0:24:00.440 --> 0:24:03.399
<v Speaker 1>like crazy viral. So I think whenever I think, whenever

0:24:03.440 --> 0:24:05.800
<v Speaker 1>we do a Temtebo article, it goes crazy viral because

0:24:05.800 --> 0:24:08.200
<v Speaker 1>it's that kind of perfect, you know, combination of the

0:24:08.720 --> 0:24:12.280
<v Speaker 1>Christian stuff and the and the culture and sports stuff. Um.

0:24:12.800 --> 0:24:16.399
<v Speaker 1>But yeah, in general, steth. How how do the sports

0:24:16.400 --> 0:24:19.400
<v Speaker 1>stories do? I mean, you guys obviously deal with politics mostly,

0:24:19.440 --> 0:24:21.320
<v Speaker 1>but like, how do the how do the sports stories

0:24:21.359 --> 0:24:26.359
<v Speaker 1>do in comparison? They do really really well. Um, we

0:24:26.520 --> 0:24:28.399
<v Speaker 1>just don't do that many of them. We need to

0:24:28.480 --> 0:24:30.359
<v Speaker 1>do more of them. Part of the problem is we

0:24:30.400 --> 0:24:33.719
<v Speaker 1>have our writers are more like it's funny, you know,

0:24:33.800 --> 0:24:37.360
<v Speaker 1>our writers are are like a mixture of things, are

0:24:37.400 --> 0:24:41.240
<v Speaker 1>like computer programmers or or they have a creative like

0:24:41.480 --> 0:24:44.359
<v Speaker 1>art background and and and so they like they like

0:24:44.480 --> 0:24:46.800
<v Speaker 1>board games and video games and stuff like that much

0:24:46.840 --> 0:24:49.280
<v Speaker 1>more than they like sports and not sports guys, Right,

0:24:49.359 --> 0:24:52.000
<v Speaker 1>So we need more people on our staff who get

0:24:52.040 --> 0:24:54.439
<v Speaker 1>sports and want to write about sports. Like the founder

0:24:54.440 --> 0:24:56.440
<v Speaker 1>of the b is actually really into sports. He loved

0:24:56.480 --> 0:24:59.320
<v Speaker 1>like he loves like m m a, he loves baseball.

0:24:59.480 --> 0:25:03.159
<v Speaker 1>You know, he's reallyly into sports. Um. But but we

0:25:03.200 --> 0:25:05.840
<v Speaker 1>need more people on our writing staff. Writing day today,

0:25:05.920 --> 0:25:09.240
<v Speaker 1>we can tap into these things because like whenever, you know,

0:25:09.280 --> 0:25:11.560
<v Speaker 1>whenever there's something going on, like we we make we

0:25:11.600 --> 0:25:13.840
<v Speaker 1>like to make fun of soccer and how Americans you know,

0:25:13.960 --> 0:25:17.240
<v Speaker 1>aren't aren't We make fun of Americans for not being

0:25:17.240 --> 0:25:20.439
<v Speaker 1>super interested in soccer and and uh and and feeling

0:25:20.440 --> 0:25:23.680
<v Speaker 1>like it's boring or whatever. And so when we when

0:25:23.720 --> 0:25:26.760
<v Speaker 1>we've got like sports shut down from from COVID, we

0:25:26.840 --> 0:25:29.480
<v Speaker 1>ran one on how American sports fans we even watched

0:25:29.480 --> 0:25:34.840
<v Speaker 1>soccer at this point. You know, well it gets shared

0:25:34.920 --> 0:25:38.440
<v Speaker 1>hundreds of thousands of times. So well and Seth, I

0:25:38.520 --> 0:25:40.080
<v Speaker 1>gotta tell you, and you know, being in the sports

0:25:40.200 --> 0:25:42.440
<v Speaker 1>radio game for a long time, and it has never

0:25:42.560 --> 0:25:46.600
<v Speaker 1>been more tribalistic in sports. I the the the Arizona

0:25:46.640 --> 0:25:49.440
<v Speaker 1>Cardinals quarterback the other day completed two passes the rest

0:25:49.480 --> 0:25:51.800
<v Speaker 1>of the game. He was terrible. He completely like, you know,

0:25:51.880 --> 0:25:53.600
<v Speaker 1>nine pass in the game, and I ripped him for

0:25:53.680 --> 0:25:55.560
<v Speaker 1>having you know, I didn't think he played well. And

0:25:55.600 --> 0:26:00.240
<v Speaker 1>the Arizona newspaper wrote a story ripping me for ripping him.

0:26:00.359 --> 0:26:04.080
<v Speaker 1>Um yeah, I mean so that is a gold mine

0:26:04.119 --> 0:26:06.320
<v Speaker 1>for you guys. I know you mentioned you've done well

0:26:06.359 --> 0:26:08.840
<v Speaker 1>with the sports, but a lot of sports fans these

0:26:08.880 --> 0:26:12.320
<v Speaker 1>days cannot take any criticism of the hometown team and

0:26:12.680 --> 0:26:15.000
<v Speaker 1>they just go nuts like you're not allowed to rip us.

0:26:15.040 --> 0:26:18.119
<v Speaker 1>It's it's crazy, it's you know that that stakes to

0:26:18.200 --> 0:26:20.480
<v Speaker 1>kind of a broader thing goes beyond sports. People are

0:26:20.560 --> 0:26:23.320
<v Speaker 1>just not willing to hear disagreement anymore. And I don't know,

0:26:23.760 --> 0:26:26.080
<v Speaker 1>you know, it's it's that's it's manifesting itself in the

0:26:26.080 --> 0:26:28.679
<v Speaker 1>sports world. I get to be bleeding into the sports world.

0:26:28.680 --> 0:26:32.040
<v Speaker 1>But that's kind of like a general principle, now, isn't it. Yeah,

0:26:32.320 --> 0:26:35.000
<v Speaker 1>totally it's it's totally true that you're not allowed to

0:26:35.040 --> 0:26:36.840
<v Speaker 1>criticize us. How there you I don't want to hear.

0:26:36.880 --> 0:26:38.960
<v Speaker 1>It's like put their their ear muffs on. They don't

0:26:38.960 --> 0:26:41.680
<v Speaker 1>wanna hear anything other than they want to be fed,

0:26:42.160 --> 0:26:45.560
<v Speaker 1>study diet of what they believe in. It's crazy. Well,

0:26:45.600 --> 0:26:48.200
<v Speaker 1>I do want to do you guys. You know, um,

0:26:48.720 --> 0:26:51.120
<v Speaker 1>I definitely want to do more sports stuff. That's for sure.

0:26:51.160 --> 0:26:53.080
<v Speaker 1>It does really well for us, and we got to

0:26:53.080 --> 0:26:55.080
<v Speaker 1>tap into that more. All right. So are you are

0:26:55.160 --> 0:26:58.680
<v Speaker 1>we the first sports personalities that you've done an interview with?

0:26:58.800 --> 0:27:00.760
<v Speaker 1>I know that you did some stuff you mentioned on

0:27:00.760 --> 0:27:03.399
<v Speaker 1>on a couple of news sites, but are we the

0:27:03.440 --> 0:27:07.320
<v Speaker 1>first on the sports side? Yeah? I think so. I mean,

0:27:07.359 --> 0:27:09.800
<v Speaker 1>even though we've had some kind of viral sports stories,

0:27:09.840 --> 0:27:14.359
<v Speaker 1>we've never really had any sports reporters or media sites

0:27:14.520 --> 0:27:16.800
<v Speaker 1>reach out to us for any kind of like comment

0:27:16.960 --> 0:27:20.440
<v Speaker 1>on it or UM, you know, and no, I don't

0:27:20.440 --> 0:27:23.000
<v Speaker 1>think I ever have. You'll never forget your first and seth,

0:27:23.119 --> 0:27:30.160
<v Speaker 1>do not ever cheat on us. I got a question.

0:27:30.320 --> 0:27:31.880
<v Speaker 1>I'm curious. You don't have to say, I know it's here.

0:27:31.960 --> 0:27:34.480
<v Speaker 1>You know Intel how you how you make the make

0:27:34.560 --> 0:27:37.200
<v Speaker 1>the hot dogs? But like, like, how does this work?

0:27:37.280 --> 0:27:39.680
<v Speaker 1>You have an editorial board that says, hey, look at

0:27:39.720 --> 0:27:41.800
<v Speaker 1>you know so and so when you're when you're coming

0:27:41.880 --> 0:27:44.679
<v Speaker 1>up with stories each day, we kind of talk us

0:27:44.680 --> 0:27:46.520
<v Speaker 1>through how this works here when you come up with

0:27:46.560 --> 0:27:50.560
<v Speaker 1>the stories and with your writing staff. Yeah, So we

0:27:50.640 --> 0:27:55.800
<v Speaker 1>have a team of writers, UM and contributors, and we

0:27:55.840 --> 0:27:57.920
<v Speaker 1>communicated a number of different ways. We have a Facebook

0:27:57.960 --> 0:28:00.240
<v Speaker 1>group that's kind of a broader, larger group has some

0:28:00.280 --> 0:28:02.160
<v Speaker 1>people that are not on our staff but are very

0:28:02.160 --> 0:28:04.320
<v Speaker 1>creative that we've invited into that group to kind of

0:28:04.320 --> 0:28:06.800
<v Speaker 1>pitch ideas to us. UM, and then we have kind

0:28:06.800 --> 0:28:09.280
<v Speaker 1>of our internal flack channels where we're talking on flack

0:28:09.400 --> 0:28:11.240
<v Speaker 1>and pitching ideas back and forth. We're in a bunch

0:28:11.280 --> 0:28:13.600
<v Speaker 1>of different locations, so we're not all in the same room.

0:28:13.760 --> 0:28:17.320
<v Speaker 1>So UM, we basically just look at whatever is going

0:28:17.359 --> 0:28:20.879
<v Speaker 1>on in the news each day and and try to

0:28:20.920 --> 0:28:23.760
<v Speaker 1>think to ourselves, what's a funny take on this, and

0:28:23.760 --> 0:28:26.119
<v Speaker 1>and we throw headline. It's all the joke is in

0:28:26.160 --> 0:28:30.440
<v Speaker 1>the headline. It's always the headline that comes first. So, um,

0:28:30.480 --> 0:28:34.200
<v Speaker 1>it's just headline pitches, one after another. We pitched dozens

0:28:34.200 --> 0:28:37.040
<v Speaker 1>and dozens and dozens of ideas based on whatever is

0:28:37.080 --> 0:28:39.560
<v Speaker 1>going on in the world. UM. So we do that

0:28:39.680 --> 0:28:41.800
<v Speaker 1>day in and day out, and the ones that rise

0:28:41.880 --> 0:28:44.560
<v Speaker 1>to top to get a reaction that you know, our

0:28:44.680 --> 0:28:48.240
<v Speaker 1>editor in chief decides, you know, he wants to run with. Um,

0:28:48.280 --> 0:28:50.760
<v Speaker 1>we pick out of those, out of those pitches. So

0:28:51.160 --> 0:28:54.920
<v Speaker 1>it's really a small percentage. It's probably like, honestly, like

0:28:55.000 --> 0:28:58.120
<v Speaker 1>two percent of the headlines we pitch get published, and

0:28:58.160 --> 0:29:00.680
<v Speaker 1>most of them are just junked. Um. But it's to

0:29:00.720 --> 0:29:02.680
<v Speaker 1>refine the process. You know, we go through iterations of it.

0:29:02.760 --> 0:29:05.960
<v Speaker 1>Someone might pitch something that's not perfect as is, but

0:29:06.040 --> 0:29:07.880
<v Speaker 1>then you know, someone else will do an iteration of

0:29:07.920 --> 0:29:09.520
<v Speaker 1>it that's a little bit better and would you know,

0:29:09.560 --> 0:29:12.760
<v Speaker 1>connect better and better worded. So we play off of

0:29:12.800 --> 0:29:16.080
<v Speaker 1>each other and just work together very collaboratively to come

0:29:16.160 --> 0:29:17.560
<v Speaker 1>up with these ideas. And once we have a really

0:29:17.600 --> 0:29:19.880
<v Speaker 1>good headline, you know, one of our writers can can

0:29:19.920 --> 0:29:21.960
<v Speaker 1>take on the tap you're actually writing out that article

0:29:22.000 --> 0:29:24.800
<v Speaker 1>and populating and getting up on the site. So, um,

0:29:24.840 --> 0:29:26.400
<v Speaker 1>that's what we do every day. It's fun. It's crazy

0:29:26.480 --> 0:29:28.360
<v Speaker 1>that this is our job because we just make up

0:29:28.400 --> 0:29:31.960
<v Speaker 1>funny stories, uh and then photoshop crazy images to go

0:29:32.040 --> 0:29:35.440
<v Speaker 1>along with them. Um. We hitch ourselves sometimes crazy than

0:29:35.440 --> 0:29:37.600
<v Speaker 1>anyone does for a living. But it's a lot of months.

0:29:37.840 --> 0:29:41.320
<v Speaker 1>Wwe holds massive Royal Rumble event on Zoom that was

0:29:41.360 --> 0:29:46.560
<v Speaker 1>pretty solid. Yea. Writers declined to sign Colin Kaepernick. That

0:29:46.640 --> 0:29:50.160
<v Speaker 1>was another good one, that was pretty solid. You guys, Uh,

0:29:50.320 --> 0:29:52.400
<v Speaker 1>you guys continue to shouting. Now, how big is the staff?

0:29:52.640 --> 0:29:54.440
<v Speaker 1>I know you said you have some outside people, then

0:29:54.480 --> 0:29:57.400
<v Speaker 1>some internal people, but how big is the crew? Are

0:29:57.720 --> 0:29:59.720
<v Speaker 1>writing staff? I think we have about a dozen people

0:29:59.800 --> 0:30:02.040
<v Speaker 1>right now writing, and not all of them full time,

0:30:02.280 --> 0:30:05.120
<v Speaker 1>so it's a pretty it's a pretty small crew. Um,

0:30:05.240 --> 0:30:07.760
<v Speaker 1>some several of them all have other jobs and our

0:30:07.800 --> 0:30:11.680
<v Speaker 1>work is like part time contributing writers. And how's the

0:30:11.680 --> 0:30:14.040
<v Speaker 1>the advertising market these days? And we're still in the

0:30:14.040 --> 0:30:16.880
<v Speaker 1>apocalypse right and business is still slow? Are you guys

0:30:16.960 --> 0:30:19.640
<v Speaker 1>being able to still monetize it and make some money

0:30:19.640 --> 0:30:21.600
<v Speaker 1>on this? Because you guys, are can imagine tons of

0:30:21.640 --> 0:30:24.400
<v Speaker 1>traffic these days with all the people freaking out of

0:30:24.440 --> 0:30:28.760
<v Speaker 1>your stories. Yeah, we're doing record traffic numbers. Um. We're

0:30:28.760 --> 0:30:32.040
<v Speaker 1>trending up with that. Um we did. At the start

0:30:32.080 --> 0:30:34.280
<v Speaker 1>of the whole pandemic. If you go back to like

0:30:34.480 --> 0:30:39.800
<v Speaker 1>March April, are advertising took a big hit and and

0:30:39.880 --> 0:30:42.880
<v Speaker 1>our earnings went way down. But they've they've really come

0:30:42.960 --> 0:30:45.640
<v Speaker 1>back quite a bit, pretty close to where we were

0:30:45.760 --> 0:30:50.080
<v Speaker 1>before the pandemic started. So we're really bouncing back on that.

0:30:50.120 --> 0:30:52.000
<v Speaker 1>But we're also trying to monetize in other ways. We

0:30:52.040 --> 0:30:55.320
<v Speaker 1>have a subscription now where people can subscribe either just

0:30:55.360 --> 0:30:58.560
<v Speaker 1>to support us because these big tech issues that we're having,

0:30:59.320 --> 0:31:02.880
<v Speaker 1>or two uh, to gain access to premium content feature

0:31:02.960 --> 0:31:05.600
<v Speaker 1>that isn't otherwise available to everybody. So we try to

0:31:05.640 --> 0:31:07.200
<v Speaker 1>make some we try to throw some value add in

0:31:07.240 --> 0:31:09.280
<v Speaker 1>there so it's worthwhile for people to subscribe. So we

0:31:09.320 --> 0:31:11.440
<v Speaker 1>have a mixture of revenue from like our store where

0:31:11.480 --> 0:31:14.040
<v Speaker 1>we sell stuff and the ads we run aside, and

0:31:14.160 --> 0:31:17.880
<v Speaker 1>the subscriptions where people are paying for access awesome sets.

0:31:17.960 --> 0:31:20.120
<v Speaker 1>So listen, I appreciate you coming on with us. I

0:31:20.160 --> 0:31:22.360
<v Speaker 1>don't They're not gonna take up your entire day here.

0:31:22.440 --> 0:31:25.520
<v Speaker 1>But I was a little skeptical when you when my

0:31:25.600 --> 0:31:27.880
<v Speaker 1>guy David used to send me the Babylon be stuff.

0:31:27.880 --> 0:31:29.520
<v Speaker 1>But I have become a big fan as well. I

0:31:29.840 --> 0:31:32.360
<v Speaker 1>love it and I I feel like we're in on

0:31:32.400 --> 0:31:35.160
<v Speaker 1>the joke because I when I see people who you

0:31:35.200 --> 0:31:37.760
<v Speaker 1>mentioned the lebron story, when I see people who don't

0:31:37.800 --> 0:31:40.640
<v Speaker 1>get it, I just it just makes my day. It

0:31:40.800 --> 0:31:43.680
<v Speaker 1>just I just smile. I have a cheshire cat smile

0:31:43.760 --> 0:31:46.160
<v Speaker 1>from ear to ear when I see It's just it's wonderful.

0:31:46.200 --> 0:31:48.520
<v Speaker 1>So thank you for your time. Fun. And you know,

0:31:48.600 --> 0:31:51.120
<v Speaker 1>people people who try to act like it's dangerous that

0:31:51.240 --> 0:31:53.440
<v Speaker 1>people are believing our stories. Come on, it's hard. These

0:31:53.480 --> 0:31:56.400
<v Speaker 1>are jokes, and if people don't get the joke, you know,

0:31:56.560 --> 0:32:00.240
<v Speaker 1>that's on them. But we're not trying to mislead any buddy.

0:32:00.240 --> 0:32:01.920
<v Speaker 1>We're just trying to have fun. We're just trying to think, well,

0:32:01.920 --> 0:32:03.560
<v Speaker 1>what would be a funny take on this and then

0:32:03.600 --> 0:32:06.960
<v Speaker 1>come up with something. So that's all we're trying to do. Awesome,

0:32:07.000 --> 0:32:09.959
<v Speaker 1>all right, thank you said, I appreciate it, all right,

0:32:10.000 --> 0:32:12.480
<v Speaker 1>Thanks guys. Be sure to catch live editions of The

0:32:12.480 --> 0:32:15.680
<v Speaker 1>Ben Meller Show weekdays at two am Eastern eleven pm

0:32:15.720 --> 0:32:16.240
<v Speaker 1>Pacific