Speaker 1: Over the last several years, one of the most troubling
Speaker 1: things for me has been watching how our broken information
Speaker 1: system has been used to divide people rather than unitus.
Speaker 1: We've seen how misinformation leads to polarization, a breakdown of
Speaker 1: faith in our institutions, our trust in each other, and sadly,
Speaker 1: even to violence. So why am I telling you this?
Speaker 1: Because America has always been at its best when we're
Speaker 1: pulling together in common calls. But we can't do that
Speaker 1: if we can't even agree on a shared set of facts,
Speaker 1: are on the basic humanity of our neighbors. If we
Speaker 1: want to solve the challenges and seize the opportunities ahead
Speaker 1: of us, we have to start by seeing one another
Speaker 1: is people and finding our common purpose. That's why I'm
Speaker 1: glad to be joined today by someone who's devoted his
Speaker 1: entire life to helping people and organizations discover their purpose
Speaker 1: and help to advance it and share it with a
Speaker 1: positive vision. I first met Roy Spence in vo when
Speaker 1: I went to Texas to help lead the McGovern campaign. There.
Speaker 1: I was twenty five and Roy was twenty three, and
Speaker 1: he was running a hot shot young ad agency that
Speaker 1: the campaign hired. It was made up of brilliant and
Speaker 1: irreverent recent graduates from the University of Texas at Austin.
Speaker 1: Even though we got beat sixty seven to thirty three,
Speaker 1: we learned a lot about how people really felt, thought
Speaker 1: and expressed themselves. And even more important, I made some
Speaker 1: lifelong friends, including Roy Spence. Since then, I haven't gone
Speaker 1: through any great effort in my life, nor has Hillary
Speaker 1: without Roy's help and advice. In an industry often viewed
Speaker 1: from the outside with cynicism, Roy believes that advertising should
Speaker 1: be driven and by values and help us to build
Speaker 1: connections that break down barriers between people, something we need
Speaker 1: far more of these days. I never appreciated as creative,
Speaker 1: still more than when I visited the headquarters of the
Speaker 1: great company he built. It's called Idea City, and if
Speaker 1: you're ever in Austin, I recommend you at least drive
Speaker 1: by and look at it. It's an astonishing feat of
Speaker 1: human imagination. You will see a lot of happy people
Speaker 1: at work, relating to each other with positive energy and
Speaker 1: making good things happen. I've worked with Roy several times
Speaker 1: now since leaving the White House, including on public service
Speaker 1: announcements alongside other former presidents. After Hurricane Katrina, the earthquake
Speaker 1: in Haiti, hurricane season, and several other issues. Roy's a
Speaker 1: natural communicator and connector. I can think a few people
Speaker 1: I have ever known who are as good as he
Speaker 1: is at finding new positive ways to think about things. Roy,
Speaker 1: thanks so much for being here. So let's start with
Speaker 1: an obvious question. When did you first get interested in
Speaker 1: advertising and how did you see it's possibilities to do
Speaker 1: more than sell a product to service or a candidate. Well,
Speaker 1: Mr President Bill Um, it's great to be with you,
Speaker 1: even though it's virtually and on the podcast. But yes, uh,
Speaker 1: I met this guy named Bill Clinton and a woman
Speaker 1: named Hillary during the McGovern campaign. He knocked on my
Speaker 1: little office door. He and Hillary says, I'm Bill Clinton
Speaker 1: and I'm taking a leave of bad since from Yale
Speaker 1: Law School, and so is Hillary. And we're here down
Speaker 1: to win the presidency from Mr McGovern and we had
Speaker 1: just been hired. We've never done a campaign before. As
Speaker 1: they gave him a lot of confidence, and I was like,
Speaker 1: you know, he's much older than me, maybe a year
Speaker 1: a year and a half. I'm a little older than
Speaker 1: he is, but not as always only I look go ahead,
Speaker 1: And so we sat down and to start talking about Texas.
Speaker 1: And Hillary went to South Texas, and he went to
Speaker 1: East Texas and then come back and talk to me
Speaker 1: and Gary Morrow and Nancy William and Tommy Henderson, all
Speaker 1: these Texans. And I always believe that although he was
Speaker 1: a man from Hope, he also was a man from Texas.
Speaker 1: And we got to be friends. And my mom and dad,
Speaker 1: we grew up in Brownwood, Texas, and my mom and
Speaker 1: dad were lifelong moderate Democrats. We didn't call ourselves modern Democrats.
Speaker 1: We just believed that, and I still do. I learned
Speaker 1: this from my mom that no one's too good and
Speaker 1: everybody's good enough. I was the only kid debating in
Speaker 1: the fifth grade Mr President for Kennedy, the rest of
Speaker 1: the classes for Nixon. And the next day Kennedy wins.
Speaker 1: And so I go to school and everybody said, you're
Speaker 1: the reason America is going to be horrible. I'm fifth,
Speaker 1: I'm ten years old. And I went home and I
Speaker 1: started crying to my mom, and again she said, now, listen,
Speaker 1: there are two kinds of folks out there. They're vinegar
Speaker 1: people and honey people. Now the vinegar people hate and
Speaker 1: honey people love. Hang out with a honey people hang
Speaker 1: out with a honey people, and I hung out with
Speaker 1: honey people. And so I'm listening to his and I
Speaker 1: haven't know this made an impression with you. But when
Speaker 1: he said asked, not what your country can do for you,
Speaker 1: but what you I'm in the fifth grade and I'm
Speaker 1: listening to that. And that was the time I thought
Speaker 1: maybe I could write stuff like that. So I graduated
Speaker 1: from high school. Yes I was, you know, a quarterback
Speaker 1: for an all state team, but you know whatever, and
Speaker 1: UH went to University of Texas. UH a quick story.
Speaker 1: I met a guy named Steve Gerris is Bill Gerris's
Speaker 1: and a woman named Judy Trebulsi. We were nineteen years
Speaker 1: old and we started. It was the age of Marshall McLuhan. Now,
Speaker 1: if you're not seventy, you don't know what that means.
Speaker 1: But he basically said that the medium is the message.
Speaker 1: So we created a firm called Media seventy. We were
Speaker 1: nineteen years old and we did these crazy multimedia shows
Speaker 1: and kids would line up for hours and pay us
Speaker 1: fifty cents. When my partner said, well, what should we do?
Speaker 1: And he said go into advertising? And I said, great,
Speaker 1: what is that? And so I went down to the
Speaker 1: bank and I had a ponytail and my tied eyed
Speaker 1: T shirt. I was twenty years old. I sat down
Speaker 1: at the loan officers desk. He wasn't there, but I
Speaker 1: sat down there anyway, and somebody hits me on the
Speaker 1: side of the back and said, I'm sorry, young man,
Speaker 1: but do you have an appointment? I'm the banker And
Speaker 1: I said no, but you're not like busy that one
Speaker 1: I didn't know, and he said, well, what do you want?
Speaker 1: I think I need five thousand dollars to start my
Speaker 1: advertising agency. Twenty years later, I meet this reception with
Speaker 1: a good man named Robert Sneeve when you met Bill, Mr. President.
Speaker 1: He was a mentor lawyer helped me. And a guy
Speaker 1: walks up and says, Roy do you see that gentleman
Speaker 1: over there with the cane Do you know him? This
Speaker 1: is twenty years after the while. I said, yesterday, his
Speaker 1: name is Robert Sneeve. And he said, do you know
Speaker 1: that he co signed that note for you and never
Speaker 1: told you because he wanted you to believe you got
Speaker 1: it on your own. And that's when I realized that
Speaker 1: somebody helps you to help somebody else. Here's The final
Speaker 1: point of that story is that everybody wants to be
Speaker 1: a pardner, they just don't want to deal with the
Speaker 1: ship the partnership. We need to sink the partisanships and
Speaker 1: build the ship of state again, because the ship of
Speaker 1: state it's where American moves forward. And you knew that,
Speaker 1: and that's why you're first speech. He said, there's nothing
Speaker 1: wrong with America that can't be fixed with what's right
Speaker 1: with American And I think goodness can rule. Goodness is hard,
Speaker 1: but I want marketing to be a force for good.
Speaker 1: So that was sort of how it all started. Well, thanks,
Speaker 1: You know, I have been going back to Texas for
Speaker 1: all that time, since almost fifty years, and we always
Speaker 1: get together, usually over Mexican food, with people from back then,
Speaker 1: people that literally I have known for fifty years. We've
Speaker 1: lost a couple and every time it happens, you can
Speaker 1: almost feel their presence in the room because of all
Speaker 1: these years and all these things we shared. And to
Speaker 1: talk a little about this, you just said, you know,
Speaker 1: your value is basically getting people to trade partisanship for statesmanship,
Speaker 1: to trade individual short term gain for what we can
Speaker 1: do together and move together. But it's hard to get
Speaker 1: that rewarded if you look at how much closer this
Speaker 1: election was, and most people thought it was going to
Speaker 1: be right before election to it certainly didn't get closer
Speaker 1: by trying to bring people together. So how do you
Speaker 1: get the values you have and your purpose driven marketing?
Speaker 1: How do you sell them in a way that makes
Speaker 1: them more powerful than the politics of blame and division?
Speaker 1: How can we do that again? I think that's what
Speaker 1: we did in nine two. But it's hard, Yeah, it is. Uh.
Speaker 1: This little story, this little story will tell you kind
Speaker 1: of how I got on the road to purpose. My
Speaker 1: older sister, Susan, was born with spinal bifida, and back then,
Speaker 1: you know, it was the most horrible birth effect because
Speaker 1: all the nerves that are supposed to go into your
Speaker 1: legs ball up in an open wound on your back.
Speaker 1: And she was four years older than me, and she
Speaker 1: was supposed to live to be four days or four months,
Speaker 1: maybe four years. She lived to be nine years old.
Speaker 1: Because of my mom, she never got to walk. I
Speaker 1: pushed her to school every day build I couldn't even
Speaker 1: see it in a wheelchair, And all my friends would
Speaker 1: go with me and would push her to school and
Speaker 1: we'd go to our class. I pushed her home every afternoon,
Speaker 1: and then she graduated from high school. Her name was
Speaker 1: Susan Spent and she went to a commune of your
Speaker 1: college outside of Austin. Every Sunday I pushed her around
Speaker 1: that little campus, Gonzalez, and we'd listen to the Dallas
Speaker 1: Cowboys and eat water Burger. And I had this this
Speaker 1: epiphany that all these years I thought I was pushing her,
Speaker 1: she's been pushing me. And she used to say, you
Speaker 1: don't have to have legs to fly, Roy, and I
Speaker 1: got on the road to purpose because of that. I
Speaker 1: guess I didn't know it, but the thought, and you've
Speaker 1: talked about this and you've done it. We gotta walk
Speaker 1: into each other's shoes again. We got to walk the
Speaker 1: factory floors and the guys got to ride the subways.
Speaker 1: And know what that we got to walk in each
Speaker 1: other's shoes. You can't have sympathy as a president. You
Speaker 1: have to have empathy. You used to always tell me
Speaker 1: you'd go to Brownwood, you go every small town, and
Speaker 1: you'd say, no, Roy, they might not vote for me,
Speaker 1: but they're not gonna hate me. Because I went and
Speaker 1: listened to them and heard what they were saying. So
Speaker 1: I think part of purpose based branding and what I
Speaker 1: believe about marketing is a force for good. It's not
Speaker 1: coom by y'all stuff. When we did don't Mess with Texas,
Speaker 1: explain to our listeners what that is. Don't Mess with Texas.
Speaker 1: Don't Mess with Texas was an anti litter campaign. Mark
Speaker 1: White was governor and litter was everywhere in Texas and
Speaker 1: I used to get my daddy's pick up and he'd say, Narito, Roy,
Speaker 1: throw the trash on the highway because it keeps people employed.
Speaker 1: It's you know, it makes sense. So all of a sudden,
Speaker 1: Mark White says, Roy, we have a litter problem, and
Speaker 1: we're gonna do an ad campaign. And Tim McClure, my partner,
Speaker 1: wrote the line don't Mess with Texas. A day before
Speaker 1: the pitch. We went and pitched don't Mess with Texas,
Speaker 1: and everybody on the board said, we want the crying
Speaker 1: Indians and the don't give a hoot and don't pollute.
Speaker 1: And finally the Bob Lanier was farm mayor of Houston.
Speaker 1: He was ahead of the Highway Department. He said we're
Speaker 1: going we don't mess with Texas. First spot we ever
Speaker 1: did Mr President with Stevie ray Vaughan right before we
Speaker 1: passed away. And then we had Willie Nelson too tall,
Speaker 1: Jones that God bless Jerry, Jeff Walker and all these
Speaker 1: people talking about don't mess with Texas. Here's what I
Speaker 1: found out. We weren't in the litter business. We laddered
Speaker 1: up to the pride business, and we reduced litter by
Speaker 1: seventy six percent through marketing as a force for good. Mama,
Speaker 1: tell all your babies, don't mess with Texas. Keep your
Speaker 1: trash off the roads. And she's a fine yellow roads
Speaker 1: tree Texas like someone love. Then I learned another thing
Speaker 1: about purpose based branding from a guy named Herb telling
Speaker 1: her who you knew and love? And I've got tears
Speaker 1: because he's a founder of the Southwest Airlines. I was
Speaker 1: twenty eight years old. I ran a guy for Congress
Speaker 1: named Bob Krueger, and he won against all the San
Speaker 1: Antonio establishment. You made him an ambassador by the ways,
Speaker 1: and no one thought Krueger could win. So I get
Speaker 1: a call from Herb kell Her and he said, I'm
Speaker 1: Herb Keller. You kicked our rears. I want to talk
Speaker 1: to you. And I said, well, who are you know?
Speaker 1: I didn't know he was found her Southwest Airlines herb
Speaker 1: kell Her was the most purpose inspired business leader I've
Speaker 1: ever met. And here's what I learned about purpose too.
Speaker 1: We couldn't win in the airline business. We didn't, you know.
Speaker 1: We had short flights and and everybody called us the
Speaker 1: cattle car. So we got out of the airline business
Speaker 1: and got into the freedom business because we were on
Speaker 1: a mission to democratize these guys. Young people are looking
Speaker 1: for purpose in their life over everything else, and so
Speaker 1: I would say, let's have purpose over politics. We'll be
Speaker 1: right back. One thing you said about higher ground that
Speaker 1: makes sense, which is that I have found, even in
Speaker 1: the most polarizing circumstances around the world, the Irish peace process,
Speaker 1: for example, if you can get people to agree on
Speaker 1: the end first, if they're really committed to the same goal,
Speaker 1: really committed, then they can find a way there from
Speaker 1: the deepest divides. But if you have a system where
Speaker 1: people believe that the rewards are always going to be
Speaker 1: greater and division and short term power gains, it's much harder,
Speaker 1: even if they're closer together, and that's something we have
Speaker 1: to change. When you did putting people. First, you actually
Speaker 1: meant it, and I remember, you're not talking about that,
Speaker 1: and I didn't come up with the line. And then Carvel,
Speaker 1: you know, it's the economy, stupid. And I kept pushing
Speaker 1: hard for him. But don't forget that this is a
Speaker 1: man who came from Hope. Because people want to hear
Speaker 1: where people come from. We need to understand their motivation
Speaker 1: by understanding where they come from. I think it was
Speaker 1: like fifteen years or tenure whatever. I got on a
Speaker 1: backpack and went to New Hampshire, just me and two
Speaker 1: American flags and a backpack, and I started walking ten
Speaker 1: to twelve to fifteen to twenty miles a day these
Speaker 1: back roads and I just sit down and talk to people.
Speaker 1: And I found if you didn't talk politics or religion,
Speaker 1: if you didn't talk politics or religion, pretty much everyone
Speaker 1: agreed on everything. I believe if we talk purpose with
Speaker 1: young people and we walk in their shoes again, there
Speaker 1: could be a moment in time where we could start
Speaker 1: me in the middle again. And I think marketing plays
Speaker 1: a part, because, like you said, so much marketing is
Speaker 1: negative in all of this. It doesn't have to be
Speaker 1: and be effective. So I believe that if you find
Speaker 1: the purpose, Like if we decided for one second, what
Speaker 1: is something we can all agree on. I went around
Speaker 1: the country and I told you to the first time too.
Speaker 1: I was asking every this way before the election or pandemic,
Speaker 1: what's the number one thing we can do for America.
Speaker 1: I had no idea the massive shortage of skilled workers
Speaker 1: in this country, from the machinists to the chamber of commerce.
Speaker 1: So I went back and I started a thing called
Speaker 1: the make It Campaign, the make It movement that I'm launching.
Speaker 1: We're going to start a massive marketing campaign and teachers
Speaker 1: and counselors in public schools for the sixteen year old
Speaker 1: seventeen year olds. You go back to what you said
Speaker 1: and every time I met you, we have to respect
Speaker 1: the dignity of all work. I want to market that
Speaker 1: you don't have to wait four years to make a
Speaker 1: living in a life then what you love to do
Speaker 1: kind of path after high school welders. And by the way,
Speaker 1: that if you go to the YouTube and you see
Speaker 1: make It Movement, we have a sixty second spot with
Speaker 1: real people electricians, welders, solar They all make it because
Speaker 1: they're making a living doing what they love to do,
Speaker 1: not what they're expected to do the piping that cools
Speaker 1: our buildings. I made it, and after proving myself, I
Speaker 1: make over seventy five th year. Our purpose is to
Speaker 1: support school counselors in connecting high school students to the
Speaker 1: new world of high school high income careers. A difference
Speaker 1: in someone's life today, I needed. That's terrific, you know.
Speaker 1: Um Jane Sperling, who you remember it was my National
Speaker 1: Economic counselor in my second term and held me from
Speaker 1: has just written whole book about the imperative of giving
Speaker 1: every American a chance to do dignified work. And he
Speaker 1: said it's dignity people are looking for, not just a job,
Speaker 1: not just an income, and that there are more There's
Speaker 1: more than one way to get it. You can go
Speaker 1: to college and get a degree, but you also ought
Speaker 1: to be able to go through some sort of community
Speaker 1: college or other training program or other options. And there
Speaker 1: should be Well, it's interesting because we've got good marketing
Speaker 1: information now. That is, if you live in west West Virginia,
Speaker 1: are you live in West Texas, you can get pretty
Speaker 1: good information on you know, what jobs are available if
Speaker 1: you do X, Y and Z things. And that's one
Speaker 1: of the things that that I think we need to
Speaker 1: improve on. It's also true that after COVID a lot
Speaker 1: of small businesses have been taken back and we got
Speaker 1: to start them up again or start new ones. What
Speaker 1: do you what you thought about that? Not everybody's got
Speaker 1: to give to GAB like you do and can talk
Speaker 1: to their way into that first five thousand goal alone.
Speaker 1: But what's your what's your thought about that? What's how
Speaker 1: can we revitalize small business? And what should the government's
Speaker 1: approach be to try and to get capital the flowback
Speaker 1: into them. Boy, that's a great question. I here's kind
Speaker 1: of where I'm my gut is on this, is that
Speaker 1: if I could, if I could do this on a
Speaker 1: national level, I would love to run. Because you can't
Speaker 1: change behavior, as you know, Mr President, until you change perception.
Speaker 1: And we have thousands and thousands and thousands of businesses
Speaker 1: and labor unions and apprenticeships and community colleges out there
Speaker 1: are finding By the way, I was comment commencement speecher
Speaker 1: a speech that three years ago to Austin Community College
Speaker 1: and Dr Rhodes is the CEO there, and I said
Speaker 1: on the stage, because I'm like you, but not as good,
Speaker 1: I talked to every one of the graduates and literally
Speaker 1: I'm crying because they were They weren't young people. There
Speaker 1: were twenty five year old seven but they had gone
Speaker 1: through this and now they're veterinarians, and now they're welders,
Speaker 1: and now they're in their kids. So I would say this,
Speaker 1: I would love to have a national dialogue, a national
Speaker 1: marketing campaign with all the infrastructure behind it called make
Speaker 1: it in America, make it, make I meet it. Make
Speaker 1: it in America. You can make it in Austin. You
Speaker 1: can make it in Louisville, in every town, city by city,
Speaker 1: town by town. We fund those probate community colleges. We
Speaker 1: fast trade literally grants to community college to say I'm
Speaker 1: making this up community college in Connecticut. If you will
Speaker 1: get eighteen year olds right now, we'll pay for them
Speaker 1: to get trained. And by the way, what we've learned
Speaker 1: to young people want careers, not jobs. Well, veterinarians a
Speaker 1: career well as your career. They want income not just wages.
Speaker 1: Meaning so that's the language of leadership. I think we
Speaker 1: need to stand tall for small too, and literally for small.
Speaker 1: We have to stand tall for small. And I don't
Speaker 1: know exactly how you fund it, but I would have
Speaker 1: whoever does it run this program has to be a
Speaker 1: small business owner in entrepreneurship. We can't lose this miracle
Speaker 1: of America that if you can dream it, we don't.
Speaker 1: We don't teach two percent of our public schools teach entrepreneurship.
Speaker 1: We need to tell young people, if you can dream it,
Speaker 1: you can build it. Disney said, you know well, disney
Speaker 1: Ki said, hell, I just came over here with a mouse,
Speaker 1: and I think we've got I think we have to
Speaker 1: do less teaching and testing and more talent development, talent
Speaker 1: discovery and coaching. By the way, the internet has a
Speaker 1: lot of flaws, the Mr President, it could be the
Speaker 1: greatest mentoring medium in the world. My age, people who
Speaker 1: are retired or whatever. I want to mentor mentor kids.
Speaker 1: So I have a national mentoring program again run. So
Speaker 1: part of this, I think is not the old solutions.
Speaker 1: A big spending here, selective spending, selective spending. And by
Speaker 1: the way, if you don't perform, you gotta fess up
Speaker 1: when you mess up. You're old preacher Gerald Man, God
Speaker 1: bless him. That's where you taught me. He was my
Speaker 1: neighbor and he said, Roy, you got to fess up.
Speaker 1: When you mess up, I miss him. We'll be right back.
Speaker 1: Let me just to bring it down to the bottom line,
Speaker 1: you think that there's still more potential for getting together
Speaker 1: and doing things then most people. I mean, I think
Speaker 1: to me, the biggest number, the most important thing, is
Speaker 1: the staggering number of people that voted. And I think
Speaker 1: that shows that either that people are trying to win
Speaker 1: a victory or just want to be seen and heard
Speaker 1: and want to matter. And if it's the latter, that
Speaker 1: can be a great thing. Yes, sir, and I think
Speaker 1: one of the things that you ask again this is
Speaker 1: as you know, when you convene all these people all
Speaker 1: the world for c G I middle ground building bridges.
Speaker 1: It's harder than burning bridges because we realize that we
Speaker 1: don't build bridges. We either can't go anywhere because the
Speaker 1: rivers too wide, or we getting on a faulty bridge
Speaker 1: and it falls apart. We have to build bridges. I'll
Speaker 1: finish this. But when I walked across America, I found
Speaker 1: out this. You become what you look for in life.
Speaker 1: If you look for enemies, you will find them. If
Speaker 1: you look for friends, will be befriended. If you look
Speaker 1: for hate, they'll live in your heart. If you look
Speaker 1: for love, it'll lift you up. If you look for
Speaker 1: it lies, it'll take you down. If you look for
Speaker 1: the truth, it will set you free. Have a I
Speaker 1: have a logo already designed purpose not politics. Now will
Speaker 1: it heal everything? I don't know, but damn it, it's
Speaker 1: worth a try. Let's have purpose, not politics, try to
Speaker 1: run this country. Well, thank you. You know, you know
Speaker 1: you've help me do a lot of things. Two advanced
Speaker 1: disaster work I've done over the last twenty years. And
Speaker 1: so you saw me working with both Presidents Bush and
Speaker 1: and UH and people at the local level and people
Speaker 1: business leaders. And I remember that after I won the election,
Speaker 1: we had this huge economic conference you remember, in a
Speaker 1: little rock and we had everybody came, but you know, Democrats, Republicans, Independence,
Speaker 1: very small businesses, very big businesses, and an enormous number
Speaker 1: of very specific suggestions came out of that meeting in
Speaker 1: a short period of time. I think people long to
Speaker 1: do something that helps not only themselves in their own family,
Speaker 1: but other people. But they wanted to matter. And we
Speaker 1: got a lot of wounded people who are so worried
Speaker 1: about being taken for a ride by politicians and other
Speaker 1: people in positions of power and influence. And I always
Speaker 1: thought that you were, in some ways the most unusual
Speaker 1: advertising executive I ever saw, because you almost warned in
Speaker 1: the advertising business advertising was a means to a larger end.
Speaker 1: And and every time I talked to you over all
Speaker 1: these years, now more than forty five years, about what
Speaker 1: were you doing for this without the other client, it
Speaker 1: was never what you were advertising. It's what they were
Speaker 1: about and how you could advance the good thing that
Speaker 1: they were trying to embody and you just might another
Speaker 1: suggestion on it. So I'm grateful to you. Besides, we've
Speaker 1: had a good time, haven't we. Oh my god, Miss Presnell.
Speaker 1: First of all, it's great to be with you, but
Speaker 1: we our journey. I remember this is the final little story.
Speaker 1: But I was with you down down in that holding
Speaker 1: room when you're doing your except acceptance speech after al Gore,
Speaker 1: and we've worked on it a lot, and you just
Speaker 1: you meet down there, and right before you went out,
Speaker 1: and I went to my little boom box and I
Speaker 1: played Rocky and we were sitting there just boxing and
Speaker 1: getting ready, and and you looked at me, and you know,
Speaker 1: you said you know, I got into politics for one reason,
Speaker 1: to make sure that everyone has a better life and
Speaker 1: we can measure it. And I know, and I hugged
Speaker 1: you in and you went up there and you rocked it.
Speaker 1: But I think that if we will look to goodness,
Speaker 1: if we will look to higher ground, it's not a panacea,
Speaker 1: but goodness is harder than badness and respecting the dignity.
Speaker 1: And again, we have to have the dignity and the
Speaker 1: empathy to whether you voted for Mr Trump or or
Speaker 1: Mr Biden, those supporters believe in something. Let's put the
Speaker 1: belief together and say, can you imagine what we could
Speaker 1: do if we build a bridge and solve one problem together.
Speaker 1: Maybe we solve the skilled worker problem together. Then let's
Speaker 1: take the second problem. Don't try to do it all,
Speaker 1: but do the things that make significant difference. Because I
Speaker 1: do believe that's nothing wrong with America. It can't be
Speaker 1: fixed with what's right with America. You said it, I
Speaker 1: believe it. Well, You've done a lot of it, and
Speaker 1: I'm very grateful to you in more ways than I
Speaker 1: can ever say. But thank you for giving our listeners this.
Speaker 1: So thanks a lot, and uh, I bless your friend.
Speaker 1: I hope to see you soon and hope see your family.
Speaker 1: Thank you. We were not going to do the Haunted House,
Speaker 1: Mary's Haunted House until you come back, you know where.
Speaker 1: You tell Mary that I got a social distance and
Speaker 1: that I'm not too old to advent. That I was
Speaker 1: scared to death, but I expect to be more fortified
Speaker 1: when I step into it next year in a COVID
Speaker 1: free world. Okay, God bless all of you. Thanks, Thank you,
Speaker 1: Mr President, Thank you, dear friend. Why am I telling you?
Speaker 1: This is a production of our Heart Radio, the Clinton Foundation,
Speaker 1: and at Will Media. Our executive producers are Craig Monascian
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Speaker 1: I'm Dr Mike Kimpill, director of the Presidential Leadership Scholars Program,
Speaker 1: one of a kind partnership between the presidential centers of
Speaker 1: Bill Clinton, George W. Bush, George H. W. Bush, and
Speaker 1: Lyndon Baines Johnson. President Clinton often says that the key
Speaker 1: to great leadership isn't finding our common humanity, something that's
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Speaker 1: bring together a dramatically diverse group of leaders, from doctors
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