1 00:00:00,040 --> 00:00:04,760 Speaker 1: Over the last several years, one of the most troubling 2 00:00:04,840 --> 00:00:07,680 Speaker 1: things for me has been watching how our broken information 3 00:00:07,720 --> 00:00:11,920 Speaker 1: system has been used to divide people rather than unitus. 4 00:00:12,280 --> 00:00:15,880 Speaker 1: We've seen how misinformation leads to polarization, a breakdown of 5 00:00:15,960 --> 00:00:20,440 Speaker 1: faith in our institutions, our trust in each other, and sadly, 6 00:00:20,920 --> 00:00:24,520 Speaker 1: even to violence. So why am I telling you this? 7 00:00:25,600 --> 00:00:28,960 Speaker 1: Because America has always been at its best when we're 8 00:00:28,960 --> 00:00:33,279 Speaker 1: pulling together in common calls. But we can't do that 9 00:00:33,320 --> 00:00:35,600 Speaker 1: if we can't even agree on a shared set of facts, 10 00:00:36,080 --> 00:00:39,920 Speaker 1: are on the basic humanity of our neighbors. If we 11 00:00:40,000 --> 00:00:42,800 Speaker 1: want to solve the challenges and seize the opportunities ahead 12 00:00:42,840 --> 00:00:46,000 Speaker 1: of us, we have to start by seeing one another 13 00:00:46,159 --> 00:00:51,160 Speaker 1: is people and finding our common purpose. That's why I'm 14 00:00:51,200 --> 00:00:54,000 Speaker 1: glad to be joined today by someone who's devoted his 15 00:00:54,200 --> 00:00:58,400 Speaker 1: entire life to helping people and organizations discover their purpose 16 00:00:59,520 --> 00:01:02,920 Speaker 1: and help to advance it and share it with a 17 00:01:03,000 --> 00:01:09,120 Speaker 1: positive vision. I first met Roy Spence in vo when 18 00:01:09,160 --> 00:01:12,440 Speaker 1: I went to Texas to help lead the McGovern campaign. There. 19 00:01:13,200 --> 00:01:16,760 Speaker 1: I was twenty five and Roy was twenty three, and 20 00:01:16,800 --> 00:01:19,399 Speaker 1: he was running a hot shot young ad agency that 21 00:01:19,480 --> 00:01:22,720 Speaker 1: the campaign hired. It was made up of brilliant and 22 00:01:22,760 --> 00:01:26,240 Speaker 1: irreverent recent graduates from the University of Texas at Austin. 23 00:01:27,360 --> 00:01:30,800 Speaker 1: Even though we got beat sixty seven to thirty three, 24 00:01:31,680 --> 00:01:35,080 Speaker 1: we learned a lot about how people really felt, thought 25 00:01:35,480 --> 00:01:39,800 Speaker 1: and expressed themselves. And even more important, I made some 26 00:01:39,920 --> 00:01:46,679 Speaker 1: lifelong friends, including Roy Spence. Since then, I haven't gone 27 00:01:46,680 --> 00:01:50,120 Speaker 1: through any great effort in my life, nor has Hillary 28 00:01:50,160 --> 00:01:55,320 Speaker 1: without Roy's help and advice. In an industry often viewed 29 00:01:55,320 --> 00:01:59,600 Speaker 1: from the outside with cynicism, Roy believes that advertising should 30 00:01:59,600 --> 00:02:02,800 Speaker 1: be driven and by values and help us to build 31 00:02:02,800 --> 00:02:07,280 Speaker 1: connections that break down barriers between people, something we need 32 00:02:07,400 --> 00:02:12,120 Speaker 1: far more of these days. I never appreciated as creative, 33 00:02:12,120 --> 00:02:15,200 Speaker 1: still more than when I visited the headquarters of the 34 00:02:15,240 --> 00:02:21,240 Speaker 1: great company he built. It's called Idea City, and if 35 00:02:21,240 --> 00:02:23,760 Speaker 1: you're ever in Austin, I recommend you at least drive 36 00:02:23,840 --> 00:02:26,840 Speaker 1: by and look at it. It's an astonishing feat of 37 00:02:26,919 --> 00:02:30,080 Speaker 1: human imagination. You will see a lot of happy people 38 00:02:30,120 --> 00:02:33,320 Speaker 1: at work, relating to each other with positive energy and 39 00:02:33,440 --> 00:02:38,600 Speaker 1: making good things happen. I've worked with Roy several times 40 00:02:38,600 --> 00:02:41,840 Speaker 1: now since leaving the White House, including on public service 41 00:02:41,880 --> 00:02:46,959 Speaker 1: announcements alongside other former presidents. After Hurricane Katrina, the earthquake 42 00:02:47,040 --> 00:02:53,720 Speaker 1: in Haiti, hurricane season, and several other issues. Roy's a 43 00:02:53,800 --> 00:02:57,800 Speaker 1: natural communicator and connector. I can think a few people 44 00:02:57,919 --> 00:03:00,680 Speaker 1: I have ever known who are as good as he 45 00:03:00,800 --> 00:03:06,600 Speaker 1: is at finding new positive ways to think about things. Roy, 46 00:03:06,880 --> 00:03:21,280 Speaker 1: thanks so much for being here. So let's start with 47 00:03:21,360 --> 00:03:26,400 Speaker 1: an obvious question. When did you first get interested in 48 00:03:26,520 --> 00:03:32,760 Speaker 1: advertising and how did you see it's possibilities to do 49 00:03:32,919 --> 00:03:38,040 Speaker 1: more than sell a product to service or a candidate. Well, 50 00:03:38,200 --> 00:03:42,960 Speaker 1: Mr President Bill Um, it's great to be with you, 51 00:03:43,680 --> 00:03:47,400 Speaker 1: even though it's virtually and on the podcast. But yes, uh, 52 00:03:47,920 --> 00:03:50,280 Speaker 1: I met this guy named Bill Clinton and a woman 53 00:03:50,360 --> 00:03:55,440 Speaker 1: named Hillary during the McGovern campaign. He knocked on my 54 00:03:55,480 --> 00:03:58,760 Speaker 1: little office door. He and Hillary says, I'm Bill Clinton 55 00:03:58,800 --> 00:04:00,960 Speaker 1: and I'm taking a leave of bad since from Yale 56 00:04:01,040 --> 00:04:03,680 Speaker 1: Law School, and so is Hillary. And we're here down 57 00:04:03,720 --> 00:04:06,480 Speaker 1: to win the presidency from Mr McGovern and we had 58 00:04:06,520 --> 00:04:09,720 Speaker 1: just been hired. We've never done a campaign before. As 59 00:04:09,720 --> 00:04:12,400 Speaker 1: they gave him a lot of confidence, and I was like, 60 00:04:12,800 --> 00:04:14,600 Speaker 1: you know, he's much older than me, maybe a year 61 00:04:14,600 --> 00:04:16,800 Speaker 1: a year and a half. I'm a little older than 62 00:04:16,839 --> 00:04:20,000 Speaker 1: he is, but not as always only I look go ahead, 63 00:04:20,279 --> 00:04:23,760 Speaker 1: And so we sat down and to start talking about Texas. 64 00:04:23,800 --> 00:04:26,440 Speaker 1: And Hillary went to South Texas, and he went to 65 00:04:26,520 --> 00:04:28,640 Speaker 1: East Texas and then come back and talk to me 66 00:04:28,720 --> 00:04:31,839 Speaker 1: and Gary Morrow and Nancy William and Tommy Henderson, all 67 00:04:31,880 --> 00:04:36,400 Speaker 1: these Texans. And I always believe that although he was 68 00:04:36,440 --> 00:04:38,839 Speaker 1: a man from Hope, he also was a man from Texas. 69 00:04:39,680 --> 00:04:42,479 Speaker 1: And we got to be friends. And my mom and dad, 70 00:04:42,480 --> 00:04:44,400 Speaker 1: we grew up in Brownwood, Texas, and my mom and 71 00:04:44,480 --> 00:04:49,280 Speaker 1: dad were lifelong moderate Democrats. We didn't call ourselves modern Democrats. 72 00:04:49,279 --> 00:04:52,760 Speaker 1: We just believed that, and I still do. I learned 73 00:04:52,760 --> 00:04:54,760 Speaker 1: this from my mom that no one's too good and 74 00:04:54,760 --> 00:04:58,440 Speaker 1: everybody's good enough. I was the only kid debating in 75 00:04:58,480 --> 00:05:01,760 Speaker 1: the fifth grade Mr President for Kennedy, the rest of 76 00:05:01,800 --> 00:05:06,120 Speaker 1: the classes for Nixon. And the next day Kennedy wins. 77 00:05:06,160 --> 00:05:08,920 Speaker 1: And so I go to school and everybody said, you're 78 00:05:08,960 --> 00:05:12,159 Speaker 1: the reason America is going to be horrible. I'm fifth, 79 00:05:12,200 --> 00:05:15,200 Speaker 1: I'm ten years old. And I went home and I 80 00:05:15,240 --> 00:05:17,960 Speaker 1: started crying to my mom, and again she said, now, listen, 81 00:05:19,080 --> 00:05:22,000 Speaker 1: there are two kinds of folks out there. They're vinegar 82 00:05:22,080 --> 00:05:26,400 Speaker 1: people and honey people. Now the vinegar people hate and 83 00:05:26,560 --> 00:05:30,520 Speaker 1: honey people love. Hang out with a honey people hang 84 00:05:30,640 --> 00:05:34,760 Speaker 1: out with a honey people, and I hung out with 85 00:05:34,800 --> 00:05:37,480 Speaker 1: honey people. And so I'm listening to his and I 86 00:05:37,640 --> 00:05:40,120 Speaker 1: haven't know this made an impression with you. But when 87 00:05:40,160 --> 00:05:42,400 Speaker 1: he said asked, not what your country can do for you, 88 00:05:42,440 --> 00:05:44,479 Speaker 1: but what you I'm in the fifth grade and I'm 89 00:05:44,520 --> 00:05:47,240 Speaker 1: listening to that. And that was the time I thought 90 00:05:47,360 --> 00:05:52,800 Speaker 1: maybe I could write stuff like that. So I graduated 91 00:05:52,800 --> 00:05:55,800 Speaker 1: from high school. Yes I was, you know, a quarterback 92 00:05:55,880 --> 00:05:58,279 Speaker 1: for an all state team, but you know whatever, and 93 00:05:58,480 --> 00:06:03,880 Speaker 1: UH went to University of Texas. UH a quick story. 94 00:06:04,040 --> 00:06:07,440 Speaker 1: I met a guy named Steve Gerris is Bill Gerris's 95 00:06:07,520 --> 00:06:11,320 Speaker 1: and a woman named Judy Trebulsi. We were nineteen years 96 00:06:11,320 --> 00:06:16,840 Speaker 1: old and we started. It was the age of Marshall McLuhan. Now, 97 00:06:17,760 --> 00:06:19,920 Speaker 1: if you're not seventy, you don't know what that means. 98 00:06:20,600 --> 00:06:25,279 Speaker 1: But he basically said that the medium is the message. 99 00:06:26,880 --> 00:06:30,760 Speaker 1: So we created a firm called Media seventy. We were 100 00:06:30,839 --> 00:06:34,320 Speaker 1: nineteen years old and we did these crazy multimedia shows 101 00:06:35,080 --> 00:06:37,680 Speaker 1: and kids would line up for hours and pay us 102 00:06:37,720 --> 00:06:41,160 Speaker 1: fifty cents. When my partner said, well, what should we do? 103 00:06:41,360 --> 00:06:43,640 Speaker 1: And he said go into advertising? And I said, great, 104 00:06:43,640 --> 00:06:47,600 Speaker 1: what is that? And so I went down to the 105 00:06:47,640 --> 00:06:50,800 Speaker 1: bank and I had a ponytail and my tied eyed 106 00:06:50,880 --> 00:06:54,279 Speaker 1: T shirt. I was twenty years old. I sat down 107 00:06:54,279 --> 00:06:58,120 Speaker 1: at the loan officers desk. He wasn't there, but I 108 00:06:58,160 --> 00:07:01,159 Speaker 1: sat down there anyway, and somebody hits me on the 109 00:07:01,160 --> 00:07:02,760 Speaker 1: side of the back and said, I'm sorry, young man, 110 00:07:02,800 --> 00:07:05,680 Speaker 1: but do you have an appointment? I'm the banker And 111 00:07:05,720 --> 00:07:09,680 Speaker 1: I said no, but you're not like busy that one 112 00:07:10,040 --> 00:07:12,440 Speaker 1: I didn't know, and he said, well, what do you want? 113 00:07:12,480 --> 00:07:14,960 Speaker 1: I think I need five thousand dollars to start my 114 00:07:15,000 --> 00:07:18,880 Speaker 1: advertising agency. Twenty years later, I meet this reception with 115 00:07:18,920 --> 00:07:22,320 Speaker 1: a good man named Robert Sneeve when you met Bill, Mr. President. 116 00:07:22,720 --> 00:07:26,880 Speaker 1: He was a mentor lawyer helped me. And a guy 117 00:07:26,960 --> 00:07:29,000 Speaker 1: walks up and says, Roy do you see that gentleman 118 00:07:29,000 --> 00:07:31,360 Speaker 1: over there with the cane Do you know him? This 119 00:07:31,480 --> 00:07:33,400 Speaker 1: is twenty years after the while. I said, yesterday, his 120 00:07:33,480 --> 00:07:37,000 Speaker 1: name is Robert Sneeve. And he said, do you know 121 00:07:37,040 --> 00:07:39,800 Speaker 1: that he co signed that note for you and never 122 00:07:39,840 --> 00:07:44,240 Speaker 1: told you because he wanted you to believe you got 123 00:07:44,280 --> 00:07:47,600 Speaker 1: it on your own. And that's when I realized that 124 00:07:47,680 --> 00:07:50,840 Speaker 1: somebody helps you to help somebody else. Here's The final 125 00:07:50,880 --> 00:07:54,520 Speaker 1: point of that story is that everybody wants to be 126 00:07:54,560 --> 00:07:56,360 Speaker 1: a pardner, they just don't want to deal with the 127 00:07:56,400 --> 00:08:02,600 Speaker 1: ship the partnership. We need to sink the partisanships and 128 00:08:02,640 --> 00:08:06,800 Speaker 1: build the ship of state again, because the ship of 129 00:08:06,880 --> 00:08:10,840 Speaker 1: state it's where American moves forward. And you knew that, 130 00:08:11,720 --> 00:08:16,560 Speaker 1: and that's why you're first speech. He said, there's nothing 131 00:08:16,560 --> 00:08:18,880 Speaker 1: wrong with America that can't be fixed with what's right 132 00:08:18,920 --> 00:08:23,520 Speaker 1: with American And I think goodness can rule. Goodness is hard, 133 00:08:24,080 --> 00:08:26,160 Speaker 1: but I want marketing to be a force for good. 134 00:08:26,480 --> 00:08:29,880 Speaker 1: So that was sort of how it all started. Well, thanks, 135 00:08:29,880 --> 00:08:35,920 Speaker 1: You know, I have been going back to Texas for 136 00:08:36,200 --> 00:08:42,480 Speaker 1: all that time, since almost fifty years, and we always 137 00:08:42,520 --> 00:08:49,560 Speaker 1: get together, usually over Mexican food, with people from back then, 138 00:08:49,840 --> 00:08:55,960 Speaker 1: people that literally I have known for fifty years. We've 139 00:08:56,000 --> 00:09:01,840 Speaker 1: lost a couple and every time it happens, you can 140 00:09:01,880 --> 00:09:05,720 Speaker 1: almost feel their presence in the room because of all 141 00:09:05,760 --> 00:09:08,280 Speaker 1: these years and all these things we shared. And to 142 00:09:08,320 --> 00:09:11,560 Speaker 1: talk a little about this, you just said, you know, 143 00:09:12,000 --> 00:09:18,320 Speaker 1: your value is basically getting people to trade partisanship for statesmanship, 144 00:09:18,440 --> 00:09:23,679 Speaker 1: to trade individual short term gain for what we can 145 00:09:23,720 --> 00:09:27,680 Speaker 1: do together and move together. But it's hard to get 146 00:09:27,720 --> 00:09:31,400 Speaker 1: that rewarded if you look at how much closer this 147 00:09:31,480 --> 00:09:34,400 Speaker 1: election was, and most people thought it was going to 148 00:09:34,480 --> 00:09:39,120 Speaker 1: be right before election to it certainly didn't get closer 149 00:09:39,200 --> 00:09:45,120 Speaker 1: by trying to bring people together. So how do you 150 00:09:45,200 --> 00:09:51,000 Speaker 1: get the values you have and your purpose driven marketing? 151 00:09:51,040 --> 00:09:52,840 Speaker 1: How do you sell them in a way that makes 152 00:09:52,880 --> 00:09:56,760 Speaker 1: them more powerful than the politics of blame and division? 153 00:09:58,120 --> 00:10:01,199 Speaker 1: How can we do that again? I think that's what 154 00:10:01,320 --> 00:10:05,520 Speaker 1: we did in nine two. But it's hard, Yeah, it is. Uh. 155 00:10:07,040 --> 00:10:09,719 Speaker 1: This little story, this little story will tell you kind 156 00:10:09,720 --> 00:10:12,280 Speaker 1: of how I got on the road to purpose. My 157 00:10:12,400 --> 00:10:17,600 Speaker 1: older sister, Susan, was born with spinal bifida, and back then, 158 00:10:17,960 --> 00:10:20,800 Speaker 1: you know, it was the most horrible birth effect because 159 00:10:20,840 --> 00:10:23,600 Speaker 1: all the nerves that are supposed to go into your 160 00:10:23,720 --> 00:10:27,120 Speaker 1: legs ball up in an open wound on your back. 161 00:10:28,480 --> 00:10:30,760 Speaker 1: And she was four years older than me, and she 162 00:10:30,800 --> 00:10:33,280 Speaker 1: was supposed to live to be four days or four months, 163 00:10:33,840 --> 00:10:37,280 Speaker 1: maybe four years. She lived to be nine years old. 164 00:10:37,280 --> 00:10:40,280 Speaker 1: Because of my mom, she never got to walk. I 165 00:10:40,360 --> 00:10:43,480 Speaker 1: pushed her to school every day build I couldn't even 166 00:10:43,480 --> 00:10:45,600 Speaker 1: see it in a wheelchair, And all my friends would 167 00:10:45,600 --> 00:10:47,480 Speaker 1: go with me and would push her to school and 168 00:10:47,520 --> 00:10:50,640 Speaker 1: we'd go to our class. I pushed her home every afternoon, 169 00:10:51,600 --> 00:10:56,360 Speaker 1: and then she graduated from high school. Her name was 170 00:10:56,400 --> 00:11:00,160 Speaker 1: Susan Spent and she went to a commune of your 171 00:11:00,240 --> 00:11:03,840 Speaker 1: college outside of Austin. Every Sunday I pushed her around 172 00:11:04,080 --> 00:11:07,920 Speaker 1: that little campus, Gonzalez, and we'd listen to the Dallas 173 00:11:07,960 --> 00:11:14,040 Speaker 1: Cowboys and eat water Burger. And I had this this 174 00:11:14,200 --> 00:11:16,800 Speaker 1: epiphany that all these years I thought I was pushing her, 175 00:11:16,880 --> 00:11:22,280 Speaker 1: she's been pushing me. And she used to say, you 176 00:11:22,280 --> 00:11:26,120 Speaker 1: don't have to have legs to fly, Roy, and I 177 00:11:26,160 --> 00:11:29,840 Speaker 1: got on the road to purpose because of that. I 178 00:11:29,920 --> 00:11:33,560 Speaker 1: guess I didn't know it, but the thought, and you've 179 00:11:33,600 --> 00:11:36,800 Speaker 1: talked about this and you've done it. We gotta walk 180 00:11:36,800 --> 00:11:40,440 Speaker 1: into each other's shoes again. We got to walk the 181 00:11:40,480 --> 00:11:45,120 Speaker 1: factory floors and the guys got to ride the subways. 182 00:11:45,120 --> 00:11:46,680 Speaker 1: And know what that we got to walk in each 183 00:11:46,679 --> 00:11:49,840 Speaker 1: other's shoes. You can't have sympathy as a president. You 184 00:11:49,880 --> 00:11:52,240 Speaker 1: have to have empathy. You used to always tell me 185 00:11:52,559 --> 00:11:55,679 Speaker 1: you'd go to Brownwood, you go every small town, and 186 00:11:55,720 --> 00:11:59,120 Speaker 1: you'd say, no, Roy, they might not vote for me, 187 00:11:59,200 --> 00:12:01,360 Speaker 1: but they're not gonna hate me. Because I went and 188 00:12:01,400 --> 00:12:05,120 Speaker 1: listened to them and heard what they were saying. So 189 00:12:05,160 --> 00:12:08,400 Speaker 1: I think part of purpose based branding and what I 190 00:12:08,440 --> 00:12:13,000 Speaker 1: believe about marketing is a force for good. It's not 191 00:12:13,559 --> 00:12:18,160 Speaker 1: coom by y'all stuff. When we did don't Mess with Texas, 192 00:12:19,240 --> 00:12:22,360 Speaker 1: explain to our listeners what that is. Don't Mess with Texas. 193 00:12:22,760 --> 00:12:25,720 Speaker 1: Don't Mess with Texas was an anti litter campaign. Mark 194 00:12:25,760 --> 00:12:29,719 Speaker 1: White was governor and litter was everywhere in Texas and 195 00:12:29,840 --> 00:12:32,800 Speaker 1: I used to get my daddy's pick up and he'd say, Narito, Roy, 196 00:12:33,160 --> 00:12:36,120 Speaker 1: throw the trash on the highway because it keeps people employed. 197 00:12:37,920 --> 00:12:40,880 Speaker 1: It's you know, it makes sense. So all of a sudden, 198 00:12:40,920 --> 00:12:43,520 Speaker 1: Mark White says, Roy, we have a litter problem, and 199 00:12:43,559 --> 00:12:46,920 Speaker 1: we're gonna do an ad campaign. And Tim McClure, my partner, 200 00:12:47,480 --> 00:12:50,560 Speaker 1: wrote the line don't Mess with Texas. A day before 201 00:12:50,600 --> 00:12:53,680 Speaker 1: the pitch. We went and pitched don't Mess with Texas, 202 00:12:53,800 --> 00:12:57,240 Speaker 1: and everybody on the board said, we want the crying 203 00:12:57,280 --> 00:12:59,720 Speaker 1: Indians and the don't give a hoot and don't pollute. 204 00:13:00,360 --> 00:13:04,600 Speaker 1: And finally the Bob Lanier was farm mayor of Houston. 205 00:13:04,679 --> 00:13:06,720 Speaker 1: He was ahead of the Highway Department. He said we're 206 00:13:06,720 --> 00:13:10,160 Speaker 1: going we don't mess with Texas. First spot we ever 207 00:13:10,280 --> 00:13:13,640 Speaker 1: did Mr President with Stevie ray Vaughan right before we 208 00:13:13,720 --> 00:13:16,840 Speaker 1: passed away. And then we had Willie Nelson too tall, 209 00:13:16,960 --> 00:13:19,880 Speaker 1: Jones that God bless Jerry, Jeff Walker and all these 210 00:13:19,920 --> 00:13:23,200 Speaker 1: people talking about don't mess with Texas. Here's what I 211 00:13:23,240 --> 00:13:26,800 Speaker 1: found out. We weren't in the litter business. We laddered 212 00:13:26,880 --> 00:13:30,959 Speaker 1: up to the pride business, and we reduced litter by 213 00:13:31,040 --> 00:13:36,880 Speaker 1: seventy six percent through marketing as a force for good. Mama, 214 00:13:37,360 --> 00:13:43,280 Speaker 1: tell all your babies, don't mess with Texas. Keep your 215 00:13:43,280 --> 00:13:46,160 Speaker 1: trash off the roads. And she's a fine yellow roads 216 00:13:46,360 --> 00:13:54,760 Speaker 1: tree Texas like someone love. Then I learned another thing 217 00:13:55,080 --> 00:13:58,439 Speaker 1: about purpose based branding from a guy named Herb telling 218 00:13:58,480 --> 00:14:02,040 Speaker 1: her who you knew and love? And I've got tears 219 00:14:02,120 --> 00:14:06,160 Speaker 1: because he's a founder of the Southwest Airlines. I was 220 00:14:06,200 --> 00:14:08,520 Speaker 1: twenty eight years old. I ran a guy for Congress 221 00:14:08,600 --> 00:14:12,679 Speaker 1: named Bob Krueger, and he won against all the San 222 00:14:12,720 --> 00:14:15,920 Speaker 1: Antonio establishment. You made him an ambassador by the ways, 223 00:14:18,000 --> 00:14:20,400 Speaker 1: and no one thought Krueger could win. So I get 224 00:14:20,400 --> 00:14:22,560 Speaker 1: a call from Herb kell Her and he said, I'm 225 00:14:22,560 --> 00:14:25,560 Speaker 1: Herb Keller. You kicked our rears. I want to talk 226 00:14:25,560 --> 00:14:27,840 Speaker 1: to you. And I said, well, who are you know? 227 00:14:28,080 --> 00:14:31,720 Speaker 1: I didn't know he was found her Southwest Airlines herb 228 00:14:31,840 --> 00:14:36,000 Speaker 1: kell Her was the most purpose inspired business leader I've 229 00:14:36,040 --> 00:14:38,960 Speaker 1: ever met. And here's what I learned about purpose too. 230 00:14:39,560 --> 00:14:42,000 Speaker 1: We couldn't win in the airline business. We didn't, you know. 231 00:14:42,040 --> 00:14:45,080 Speaker 1: We had short flights and and everybody called us the 232 00:14:45,720 --> 00:14:49,080 Speaker 1: cattle car. So we got out of the airline business 233 00:14:49,080 --> 00:14:53,040 Speaker 1: and got into the freedom business because we were on 234 00:14:53,040 --> 00:14:56,840 Speaker 1: a mission to democratize these guys. Young people are looking 235 00:14:56,880 --> 00:15:01,920 Speaker 1: for purpose in their life over everything else, and so 236 00:15:02,040 --> 00:15:07,320 Speaker 1: I would say, let's have purpose over politics. We'll be 237 00:15:07,400 --> 00:15:12,760 Speaker 1: right back. One thing you said about higher ground that 238 00:15:12,840 --> 00:15:16,560 Speaker 1: makes sense, which is that I have found, even in 239 00:15:16,640 --> 00:15:22,040 Speaker 1: the most polarizing circumstances around the world, the Irish peace process, 240 00:15:22,080 --> 00:15:25,720 Speaker 1: for example, if you can get people to agree on 241 00:15:25,840 --> 00:15:30,400 Speaker 1: the end first, if they're really committed to the same goal, 242 00:15:30,640 --> 00:15:35,640 Speaker 1: really committed, then they can find a way there from 243 00:15:35,680 --> 00:15:40,360 Speaker 1: the deepest divides. But if you have a system where 244 00:15:40,400 --> 00:15:45,280 Speaker 1: people believe that the rewards are always going to be 245 00:15:45,360 --> 00:15:50,160 Speaker 1: greater and division and short term power gains, it's much harder, 246 00:15:50,680 --> 00:15:54,440 Speaker 1: even if they're closer together, and that's something we have 247 00:15:54,520 --> 00:15:57,640 Speaker 1: to change. When you did putting people. First, you actually 248 00:15:57,640 --> 00:16:01,600 Speaker 1: meant it, and I remember, you're not talking about that, 249 00:16:01,680 --> 00:16:04,040 Speaker 1: and I didn't come up with the line. And then Carvel, 250 00:16:04,200 --> 00:16:07,040 Speaker 1: you know, it's the economy, stupid. And I kept pushing 251 00:16:07,120 --> 00:16:09,920 Speaker 1: hard for him. But don't forget that this is a 252 00:16:09,920 --> 00:16:12,920 Speaker 1: man who came from Hope. Because people want to hear 253 00:16:12,920 --> 00:16:17,320 Speaker 1: where people come from. We need to understand their motivation 254 00:16:17,440 --> 00:16:19,920 Speaker 1: by understanding where they come from. I think it was 255 00:16:20,000 --> 00:16:22,640 Speaker 1: like fifteen years or tenure whatever. I got on a 256 00:16:22,680 --> 00:16:25,920 Speaker 1: backpack and went to New Hampshire, just me and two 257 00:16:25,960 --> 00:16:29,680 Speaker 1: American flags and a backpack, and I started walking ten 258 00:16:29,760 --> 00:16:32,120 Speaker 1: to twelve to fifteen to twenty miles a day these 259 00:16:32,120 --> 00:16:35,240 Speaker 1: back roads and I just sit down and talk to people. 260 00:16:36,400 --> 00:16:39,080 Speaker 1: And I found if you didn't talk politics or religion, 261 00:16:41,480 --> 00:16:45,640 Speaker 1: if you didn't talk politics or religion, pretty much everyone 262 00:16:45,760 --> 00:16:50,400 Speaker 1: agreed on everything. I believe if we talk purpose with 263 00:16:50,560 --> 00:16:55,160 Speaker 1: young people and we walk in their shoes again, there 264 00:16:55,200 --> 00:16:59,800 Speaker 1: could be a moment in time where we could start 265 00:16:59,840 --> 00:17:02,160 Speaker 1: me in the middle again. And I think marketing plays 266 00:17:02,160 --> 00:17:05,359 Speaker 1: a part, because, like you said, so much marketing is 267 00:17:05,480 --> 00:17:08,480 Speaker 1: negative in all of this. It doesn't have to be 268 00:17:08,880 --> 00:17:13,919 Speaker 1: and be effective. So I believe that if you find 269 00:17:14,160 --> 00:17:17,520 Speaker 1: the purpose, Like if we decided for one second, what 270 00:17:17,680 --> 00:17:20,639 Speaker 1: is something we can all agree on. I went around 271 00:17:20,640 --> 00:17:22,760 Speaker 1: the country and I told you to the first time too. 272 00:17:23,960 --> 00:17:27,080 Speaker 1: I was asking every this way before the election or pandemic, 273 00:17:28,200 --> 00:17:30,720 Speaker 1: what's the number one thing we can do for America. 274 00:17:31,200 --> 00:17:35,840 Speaker 1: I had no idea the massive shortage of skilled workers 275 00:17:35,920 --> 00:17:39,520 Speaker 1: in this country, from the machinists to the chamber of commerce. 276 00:17:40,240 --> 00:17:43,440 Speaker 1: So I went back and I started a thing called 277 00:17:43,480 --> 00:17:47,200 Speaker 1: the make It Campaign, the make It movement that I'm launching. 278 00:17:48,280 --> 00:17:51,920 Speaker 1: We're going to start a massive marketing campaign and teachers 279 00:17:51,920 --> 00:17:55,320 Speaker 1: and counselors in public schools for the sixteen year old 280 00:17:55,400 --> 00:17:58,320 Speaker 1: seventeen year olds. You go back to what you said 281 00:17:58,359 --> 00:18:02,200 Speaker 1: and every time I met you, we have to respect 282 00:18:02,240 --> 00:18:05,800 Speaker 1: the dignity of all work. I want to market that 283 00:18:05,880 --> 00:18:08,520 Speaker 1: you don't have to wait four years to make a 284 00:18:08,560 --> 00:18:10,400 Speaker 1: living in a life then what you love to do 285 00:18:11,080 --> 00:18:14,840 Speaker 1: kind of path after high school welders. And by the way, 286 00:18:14,840 --> 00:18:18,080 Speaker 1: that if you go to the YouTube and you see 287 00:18:18,160 --> 00:18:21,080 Speaker 1: make It Movement, we have a sixty second spot with 288 00:18:21,119 --> 00:18:27,240 Speaker 1: real people electricians, welders, solar They all make it because 289 00:18:27,240 --> 00:18:29,120 Speaker 1: they're making a living doing what they love to do, 290 00:18:29,800 --> 00:18:32,440 Speaker 1: not what they're expected to do the piping that cools 291 00:18:32,480 --> 00:18:35,520 Speaker 1: our buildings. I made it, and after proving myself, I 292 00:18:35,600 --> 00:18:38,159 Speaker 1: make over seventy five th year. Our purpose is to 293 00:18:38,160 --> 00:18:41,240 Speaker 1: support school counselors in connecting high school students to the 294 00:18:41,240 --> 00:18:44,320 Speaker 1: new world of high school high income careers. A difference 295 00:18:44,359 --> 00:18:48,920 Speaker 1: in someone's life today, I needed. That's terrific, you know. 296 00:18:49,040 --> 00:18:54,080 Speaker 1: Um Jane Sperling, who you remember it was my National 297 00:18:54,119 --> 00:18:58,760 Speaker 1: Economic counselor in my second term and held me from 298 00:18:58,880 --> 00:19:03,720 Speaker 1: has just written whole book about the imperative of giving 299 00:19:04,160 --> 00:19:08,240 Speaker 1: every American a chance to do dignified work. And he 300 00:19:08,359 --> 00:19:12,119 Speaker 1: said it's dignity people are looking for, not just a job, 301 00:19:12,200 --> 00:19:15,320 Speaker 1: not just an income, and that there are more There's 302 00:19:15,320 --> 00:19:18,399 Speaker 1: more than one way to get it. You can go 303 00:19:18,480 --> 00:19:21,880 Speaker 1: to college and get a degree, but you also ought 304 00:19:21,920 --> 00:19:25,400 Speaker 1: to be able to go through some sort of community 305 00:19:25,440 --> 00:19:28,840 Speaker 1: college or other training program or other options. And there 306 00:19:28,840 --> 00:19:33,359 Speaker 1: should be Well, it's interesting because we've got good marketing 307 00:19:34,280 --> 00:19:39,080 Speaker 1: information now. That is, if you live in west West Virginia, 308 00:19:39,119 --> 00:19:42,000 Speaker 1: are you live in West Texas, you can get pretty 309 00:19:42,040 --> 00:19:47,960 Speaker 1: good information on you know, what jobs are available if 310 00:19:48,040 --> 00:19:52,000 Speaker 1: you do X, Y and Z things. And that's one 311 00:19:52,040 --> 00:19:56,119 Speaker 1: of the things that that I think we need to 312 00:19:56,160 --> 00:20:00,280 Speaker 1: improve on. It's also true that after COVID a lot 313 00:20:00,280 --> 00:20:03,040 Speaker 1: of small businesses have been taken back and we got 314 00:20:03,040 --> 00:20:07,159 Speaker 1: to start them up again or start new ones. What 315 00:20:07,240 --> 00:20:12,080 Speaker 1: do you what you thought about that? Not everybody's got 316 00:20:12,080 --> 00:20:14,400 Speaker 1: to give to GAB like you do and can talk 317 00:20:14,400 --> 00:20:16,719 Speaker 1: to their way into that first five thousand goal alone. 318 00:20:17,560 --> 00:20:22,560 Speaker 1: But what's your what's your thought about that? What's how 319 00:20:22,600 --> 00:20:28,080 Speaker 1: can we revitalize small business? And what should the government's 320 00:20:28,080 --> 00:20:32,639 Speaker 1: approach be to try and to get capital the flowback 321 00:20:32,720 --> 00:20:36,760 Speaker 1: into them. Boy, that's a great question. I here's kind 322 00:20:36,760 --> 00:20:39,600 Speaker 1: of where I'm my gut is on this, is that 323 00:20:41,640 --> 00:20:43,680 Speaker 1: if I could, if I could do this on a 324 00:20:43,840 --> 00:20:47,639 Speaker 1: national level, I would love to run. Because you can't 325 00:20:47,720 --> 00:20:51,639 Speaker 1: change behavior, as you know, Mr President, until you change perception. 326 00:20:52,520 --> 00:20:55,840 Speaker 1: And we have thousands and thousands and thousands of businesses 327 00:20:55,840 --> 00:21:00,000 Speaker 1: and labor unions and apprenticeships and community colleges out there 328 00:21:00,000 --> 00:21:03,440 Speaker 1: are finding By the way, I was comment commencement speecher 329 00:21:03,680 --> 00:21:06,960 Speaker 1: a speech that three years ago to Austin Community College 330 00:21:09,400 --> 00:21:13,160 Speaker 1: and Dr Rhodes is the CEO there, and I said 331 00:21:13,200 --> 00:21:15,640 Speaker 1: on the stage, because I'm like you, but not as good, 332 00:21:16,080 --> 00:21:19,760 Speaker 1: I talked to every one of the graduates and literally 333 00:21:19,800 --> 00:21:23,000 Speaker 1: I'm crying because they were They weren't young people. There 334 00:21:23,000 --> 00:21:26,600 Speaker 1: were twenty five year old seven but they had gone 335 00:21:26,600 --> 00:21:30,040 Speaker 1: through this and now they're veterinarians, and now they're welders, 336 00:21:30,080 --> 00:21:33,040 Speaker 1: and now they're in their kids. So I would say this, 337 00:21:33,480 --> 00:21:38,280 Speaker 1: I would love to have a national dialogue, a national 338 00:21:38,400 --> 00:21:43,400 Speaker 1: marketing campaign with all the infrastructure behind it called make 339 00:21:43,520 --> 00:21:49,200 Speaker 1: it in America, make it, make I meet it. Make 340 00:21:49,200 --> 00:21:51,720 Speaker 1: it in America. You can make it in Austin. You 341 00:21:51,760 --> 00:21:55,040 Speaker 1: can make it in Louisville, in every town, city by city, 342 00:21:55,040 --> 00:22:01,040 Speaker 1: town by town. We fund those probate community colleges. We 343 00:22:01,280 --> 00:22:04,680 Speaker 1: fast trade literally grants to community college to say I'm 344 00:22:04,720 --> 00:22:07,960 Speaker 1: making this up community college in Connecticut. If you will 345 00:22:08,000 --> 00:22:13,080 Speaker 1: get eighteen year olds right now, we'll pay for them 346 00:22:13,240 --> 00:22:16,000 Speaker 1: to get trained. And by the way, what we've learned 347 00:22:16,040 --> 00:22:20,280 Speaker 1: to young people want careers, not jobs. Well, veterinarians a 348 00:22:20,359 --> 00:22:24,440 Speaker 1: career well as your career. They want income not just wages. 349 00:22:24,640 --> 00:22:28,280 Speaker 1: Meaning so that's the language of leadership. I think we 350 00:22:28,359 --> 00:22:32,960 Speaker 1: need to stand tall for small too, and literally for small. 351 00:22:33,040 --> 00:22:35,800 Speaker 1: We have to stand tall for small. And I don't 352 00:22:35,840 --> 00:22:37,760 Speaker 1: know exactly how you fund it, but I would have 353 00:22:37,800 --> 00:22:41,720 Speaker 1: whoever does it run this program has to be a 354 00:22:41,720 --> 00:22:45,680 Speaker 1: small business owner in entrepreneurship. We can't lose this miracle 355 00:22:45,720 --> 00:22:48,000 Speaker 1: of America that if you can dream it, we don't. 356 00:22:48,040 --> 00:22:52,600 Speaker 1: We don't teach two percent of our public schools teach entrepreneurship. 357 00:22:54,200 --> 00:22:56,600 Speaker 1: We need to tell young people, if you can dream it, 358 00:22:56,680 --> 00:23:00,600 Speaker 1: you can build it. Disney said, you know well, disney 359 00:23:00,640 --> 00:23:02,920 Speaker 1: Ki said, hell, I just came over here with a mouse, 360 00:23:04,720 --> 00:23:08,439 Speaker 1: and I think we've got I think we have to 361 00:23:08,520 --> 00:23:14,119 Speaker 1: do less teaching and testing and more talent development, talent 362 00:23:14,200 --> 00:23:18,720 Speaker 1: discovery and coaching. By the way, the internet has a 363 00:23:18,720 --> 00:23:21,840 Speaker 1: lot of flaws, the Mr President, it could be the 364 00:23:21,920 --> 00:23:25,960 Speaker 1: greatest mentoring medium in the world. My age, people who 365 00:23:25,960 --> 00:23:29,600 Speaker 1: are retired or whatever. I want to mentor mentor kids. 366 00:23:29,600 --> 00:23:33,639 Speaker 1: So I have a national mentoring program again run. So 367 00:23:33,800 --> 00:23:36,520 Speaker 1: part of this, I think is not the old solutions. 368 00:23:36,560 --> 00:23:41,480 Speaker 1: A big spending here, selective spending, selective spending. And by 369 00:23:41,480 --> 00:23:44,840 Speaker 1: the way, if you don't perform, you gotta fess up 370 00:23:44,840 --> 00:23:50,080 Speaker 1: when you mess up. You're old preacher Gerald Man, God 371 00:23:50,080 --> 00:23:53,520 Speaker 1: bless him. That's where you taught me. He was my 372 00:23:53,560 --> 00:23:55,679 Speaker 1: neighbor and he said, Roy, you got to fess up. 373 00:23:55,720 --> 00:24:01,800 Speaker 1: When you mess up, I miss him. We'll be right back. 374 00:24:04,880 --> 00:24:07,000 Speaker 1: Let me just to bring it down to the bottom line, 375 00:24:07,280 --> 00:24:12,520 Speaker 1: you think that there's still more potential for getting together 376 00:24:12,560 --> 00:24:17,040 Speaker 1: and doing things then most people. I mean, I think 377 00:24:17,080 --> 00:24:20,119 Speaker 1: to me, the biggest number, the most important thing, is 378 00:24:20,119 --> 00:24:23,960 Speaker 1: the staggering number of people that voted. And I think 379 00:24:24,040 --> 00:24:28,880 Speaker 1: that shows that either that people are trying to win 380 00:24:28,920 --> 00:24:31,399 Speaker 1: a victory or just want to be seen and heard 381 00:24:32,280 --> 00:24:35,840 Speaker 1: and want to matter. And if it's the latter, that 382 00:24:35,920 --> 00:24:38,880 Speaker 1: can be a great thing. Yes, sir, and I think 383 00:24:38,920 --> 00:24:44,280 Speaker 1: one of the things that you ask again this is 384 00:24:44,400 --> 00:24:47,760 Speaker 1: as you know, when you convene all these people all 385 00:24:47,880 --> 00:24:52,720 Speaker 1: the world for c G I middle ground building bridges. 386 00:24:54,359 --> 00:24:58,480 Speaker 1: It's harder than burning bridges because we realize that we 387 00:24:58,520 --> 00:25:01,840 Speaker 1: don't build bridges. We either can't go anywhere because the 388 00:25:01,920 --> 00:25:04,840 Speaker 1: rivers too wide, or we getting on a faulty bridge 389 00:25:04,840 --> 00:25:07,280 Speaker 1: and it falls apart. We have to build bridges. I'll 390 00:25:07,320 --> 00:25:10,200 Speaker 1: finish this. But when I walked across America, I found 391 00:25:10,200 --> 00:25:13,439 Speaker 1: out this. You become what you look for in life. 392 00:25:14,640 --> 00:25:19,560 Speaker 1: If you look for enemies, you will find them. If 393 00:25:19,600 --> 00:25:24,520 Speaker 1: you look for friends, will be befriended. If you look 394 00:25:24,600 --> 00:25:27,880 Speaker 1: for hate, they'll live in your heart. If you look 395 00:25:27,960 --> 00:25:31,480 Speaker 1: for love, it'll lift you up. If you look for 396 00:25:31,600 --> 00:25:34,960 Speaker 1: it lies, it'll take you down. If you look for 397 00:25:35,119 --> 00:25:37,560 Speaker 1: the truth, it will set you free. Have a I 398 00:25:37,600 --> 00:25:43,520 Speaker 1: have a logo already designed purpose not politics. Now will 399 00:25:43,560 --> 00:25:46,640 Speaker 1: it heal everything? I don't know, but damn it, it's 400 00:25:46,640 --> 00:25:50,399 Speaker 1: worth a try. Let's have purpose, not politics, try to 401 00:25:50,480 --> 00:25:54,240 Speaker 1: run this country. Well, thank you. You know, you know 402 00:25:54,440 --> 00:26:00,359 Speaker 1: you've help me do a lot of things. Two advanced 403 00:26:00,520 --> 00:26:04,040 Speaker 1: disaster work I've done over the last twenty years. And 404 00:26:04,080 --> 00:26:08,200 Speaker 1: so you saw me working with both Presidents Bush and 405 00:26:08,200 --> 00:26:11,160 Speaker 1: and UH and people at the local level and people 406 00:26:12,280 --> 00:26:20,240 Speaker 1: business leaders. And I remember that after I won the election, 407 00:26:21,359 --> 00:26:24,760 Speaker 1: we had this huge economic conference you remember, in a 408 00:26:24,760 --> 00:26:30,560 Speaker 1: little rock and we had everybody came, but you know, Democrats, Republicans, Independence, 409 00:26:31,200 --> 00:26:37,080 Speaker 1: very small businesses, very big businesses, and an enormous number 410 00:26:37,200 --> 00:26:41,960 Speaker 1: of very specific suggestions came out of that meeting in 411 00:26:41,960 --> 00:26:48,199 Speaker 1: a short period of time. I think people long to 412 00:26:48,440 --> 00:26:51,800 Speaker 1: do something that helps not only themselves in their own family, 413 00:26:51,840 --> 00:26:55,159 Speaker 1: but other people. But they wanted to matter. And we 414 00:26:55,280 --> 00:26:58,720 Speaker 1: got a lot of wounded people who are so worried 415 00:26:58,760 --> 00:27:03,800 Speaker 1: about being taken for a ride by politicians and other 416 00:27:03,880 --> 00:27:07,679 Speaker 1: people in positions of power and influence. And I always 417 00:27:07,680 --> 00:27:12,600 Speaker 1: thought that you were, in some ways the most unusual 418 00:27:13,720 --> 00:27:18,240 Speaker 1: advertising executive I ever saw, because you almost warned in 419 00:27:18,280 --> 00:27:22,480 Speaker 1: the advertising business advertising was a means to a larger end. 420 00:27:22,520 --> 00:27:26,800 Speaker 1: And and every time I talked to you over all 421 00:27:26,920 --> 00:27:32,280 Speaker 1: these years, now more than forty five years, about what 422 00:27:32,320 --> 00:27:35,240 Speaker 1: were you doing for this without the other client, it 423 00:27:35,359 --> 00:27:37,720 Speaker 1: was never what you were advertising. It's what they were 424 00:27:37,760 --> 00:27:41,920 Speaker 1: about and how you could advance the good thing that 425 00:27:41,960 --> 00:27:46,159 Speaker 1: they were trying to embody and you just might another 426 00:27:46,200 --> 00:27:49,520 Speaker 1: suggestion on it. So I'm grateful to you. Besides, we've 427 00:27:49,520 --> 00:27:51,960 Speaker 1: had a good time, haven't we. Oh my god, Miss Presnell. 428 00:27:52,040 --> 00:27:53,919 Speaker 1: First of all, it's great to be with you, but 429 00:27:54,040 --> 00:27:57,520 Speaker 1: we our journey. I remember this is the final little story. 430 00:27:57,600 --> 00:28:01,560 Speaker 1: But I was with you down down in that holding 431 00:28:01,640 --> 00:28:05,040 Speaker 1: room when you're doing your except acceptance speech after al Gore, 432 00:28:06,200 --> 00:28:08,440 Speaker 1: and we've worked on it a lot, and you just 433 00:28:08,600 --> 00:28:11,520 Speaker 1: you meet down there, and right before you went out, 434 00:28:11,560 --> 00:28:13,320 Speaker 1: and I went to my little boom box and I 435 00:28:13,400 --> 00:28:19,200 Speaker 1: played Rocky and we were sitting there just boxing and 436 00:28:19,359 --> 00:28:22,600 Speaker 1: getting ready, and and you looked at me, and you know, 437 00:28:22,720 --> 00:28:25,240 Speaker 1: you said you know, I got into politics for one reason, 438 00:28:26,240 --> 00:28:30,639 Speaker 1: to make sure that everyone has a better life and 439 00:28:30,800 --> 00:28:34,200 Speaker 1: we can measure it. And I know, and I hugged 440 00:28:34,240 --> 00:28:35,639 Speaker 1: you in and you went up there and you rocked it. 441 00:28:35,680 --> 00:28:39,680 Speaker 1: But I think that if we will look to goodness, 442 00:28:40,520 --> 00:28:43,080 Speaker 1: if we will look to higher ground, it's not a panacea, 443 00:28:43,240 --> 00:28:49,640 Speaker 1: but goodness is harder than badness and respecting the dignity. 444 00:28:49,720 --> 00:28:51,920 Speaker 1: And again, we have to have the dignity and the 445 00:28:52,000 --> 00:28:55,440 Speaker 1: empathy to whether you voted for Mr Trump or or 446 00:28:55,560 --> 00:29:01,520 Speaker 1: Mr Biden, those supporters believe in something. Let's put the 447 00:29:01,720 --> 00:29:05,240 Speaker 1: belief together and say, can you imagine what we could 448 00:29:05,240 --> 00:29:08,280 Speaker 1: do if we build a bridge and solve one problem together. 449 00:29:08,560 --> 00:29:12,000 Speaker 1: Maybe we solve the skilled worker problem together. Then let's 450 00:29:12,040 --> 00:29:14,640 Speaker 1: take the second problem. Don't try to do it all, 451 00:29:15,640 --> 00:29:18,880 Speaker 1: but do the things that make significant difference. Because I 452 00:29:18,920 --> 00:29:23,840 Speaker 1: do believe that's nothing wrong with America. It can't be 453 00:29:23,960 --> 00:29:26,880 Speaker 1: fixed with what's right with America. You said it, I 454 00:29:26,960 --> 00:29:29,920 Speaker 1: believe it. Well, You've done a lot of it, and 455 00:29:30,000 --> 00:29:32,680 Speaker 1: I'm very grateful to you in more ways than I 456 00:29:32,720 --> 00:29:36,200 Speaker 1: can ever say. But thank you for giving our listeners this. 457 00:29:37,280 --> 00:29:40,560 Speaker 1: So thanks a lot, and uh, I bless your friend. 458 00:29:40,600 --> 00:29:42,920 Speaker 1: I hope to see you soon and hope see your family. 459 00:29:43,600 --> 00:29:45,960 Speaker 1: Thank you. We were not going to do the Haunted House, 460 00:29:46,040 --> 00:29:49,120 Speaker 1: Mary's Haunted House until you come back, you know where. 461 00:29:49,160 --> 00:29:51,280 Speaker 1: You tell Mary that I got a social distance and 462 00:29:52,200 --> 00:29:55,000 Speaker 1: that I'm not too old to advent. That I was 463 00:29:55,040 --> 00:29:57,480 Speaker 1: scared to death, but I expect to be more fortified 464 00:29:58,040 --> 00:30:01,080 Speaker 1: when I step into it next year in a COVID 465 00:30:01,080 --> 00:30:05,640 Speaker 1: free world. Okay, God bless all of you. Thanks, Thank you, 466 00:30:05,800 --> 00:30:11,239 Speaker 1: Mr President, Thank you, dear friend. Why am I telling you? 467 00:30:11,280 --> 00:30:14,080 Speaker 1: This is a production of our Heart Radio, the Clinton Foundation, 468 00:30:14,320 --> 00:30:18,840 Speaker 1: and at Will Media. Our executive producers are Craig Monascian 469 00:30:19,240 --> 00:30:24,080 Speaker 1: and Will Malnadi. Our production team includes Mitch Bluestein, Jamison 470 00:30:24,160 --> 00:30:28,120 Speaker 1: cat Sufis, Tom Galton, Sarah Harrows, and Jake Young, with 471 00:30:28,200 --> 00:30:33,000 Speaker 1: production support from Tyler Scott and Olatavia Young. Original music 472 00:30:33,360 --> 00:30:38,200 Speaker 1: by What White. Special thanks to John Sichs, Tina Finois, 473 00:30:38,360 --> 00:30:43,640 Speaker 1: John Davidson on Hell Arena, Corey Gantley, Oscar Flores, Kevin Thurm, 474 00:30:43,640 --> 00:30:46,800 Speaker 1: and all our dedicated staff and partners at the Clinton Foundation. 475 00:30:48,480 --> 00:30:50,600 Speaker 1: If you have an idea of suggestion for the show, 476 00:30:50,640 --> 00:30:53,719 Speaker 1: we'd love to hear from you, so please visit Clinton 477 00:30:53,760 --> 00:30:57,880 Speaker 1: Foundation dot org slash podcast to share your thoughts with us. 478 00:30:58,800 --> 00:31:01,160 Speaker 1: If you like the show, tell someone else about it. 479 00:31:01,840 --> 00:31:03,840 Speaker 1: You can subscribe to why Am I Telling You This? 480 00:31:04,440 --> 00:31:07,320 Speaker 1: On the I Heart radio app, Apple podcast, or wherever 481 00:31:07,360 --> 00:31:11,360 Speaker 1: you get your podcast. By listening to this podcast, you're 482 00:31:11,400 --> 00:31:39,840 Speaker 1: helping support the work of the Clinton Foundation. So thank you. Hi. 483 00:31:40,240 --> 00:31:44,680 Speaker 1: I'm Dr Mike Kimpill, director of the Presidential Leadership Scholars Program, 484 00:31:44,880 --> 00:31:47,640 Speaker 1: one of a kind partnership between the presidential centers of 485 00:31:47,720 --> 00:31:52,000 Speaker 1: Bill Clinton, George W. Bush, George H. W. Bush, and 486 00:31:52,120 --> 00:31:55,920 Speaker 1: Lyndon Baines Johnson. President Clinton often says that the key 487 00:31:55,960 --> 00:31:59,680 Speaker 1: to great leadership isn't finding our common humanity, something that's 488 00:31:59,720 --> 00:32:02,840 Speaker 1: needed now more than ever. That's why each year we 489 00:32:02,920 --> 00:32:06,840 Speaker 1: bring together a dramatically diverse group of leaders, from doctors 490 00:32:06,840 --> 00:32:11,760 Speaker 1: to teachers, elected officials to scientists, active military and veterans, 491 00:32:12,280 --> 00:32:14,560 Speaker 1: all of whom have a passion for making the world 492 00:32:14,880 --> 00:32:18,719 Speaker 1: a better place. We create a culture of collaboration that 493 00:32:18,800 --> 00:32:22,760 Speaker 1: transcends partisan divides and ideological differences in service of a 494 00:32:22,800 --> 00:32:27,400 Speaker 1: greater good. Today, Presidential Leadership Scholars across the country are 495 00:32:27,440 --> 00:32:30,760 Speaker 1: working together and actively applying the lessons learned in our 496 00:32:30,760 --> 00:32:34,719 Speaker 1: program to help tackle today's most pressing challenges. You can 497 00:32:34,800 --> 00:32:36,760 Speaker 1: learn more about this work and see how you can 498 00:32:36,800 --> 00:32:42,360 Speaker 1: get involved by visiting www. Dot Clinton Foundation dot org. 499 00:32:42,800 --> 00:32:44,040 Speaker 1: Slash podcast