WEBVTT - Ep58 "What do brains teach us about whether AI is creative?"

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<v Speaker 1>What is creativity and how does it work in the brain?

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<v Speaker 1>Are all brains creative? And what does that tell us

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<v Speaker 1>about the evolution of species and the evolution of ideas?

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<v Speaker 1>How do the arts expose what's happening in the brain,

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<v Speaker 1>and what does that have to do with how cell

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<v Speaker 1>phones got their names? And why koala bears don't write novels.

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<v Speaker 1>Welcome to Inner Cosmos with me David Eagleman. I'm a

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<v Speaker 1>neuroscientist and an author at Stanford and in these episodes

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<v Speaker 1>we dive into our three pound universe to uncover the

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<v Speaker 1>most surprising secrets behind our daily lives. Today's episode is

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<v Speaker 1>about creativity. What is it and how do brains do it?

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<v Speaker 1>And why do human brains do it better than anyone

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<v Speaker 1>else in the animal kingdom? So I'm going to start

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<v Speaker 1>tangentially with two stories that have hit the news in

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<v Speaker 1>recent weeks. The first is that there are no fewer

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<v Speaker 1>than nine copyright infringement lawsuits raging in the courts right now,

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<v Speaker 1>with groups suing Open Ai and Meta and other companies

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<v Speaker 1>for hundreds of millions of dollars. Now, the groups suing

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<v Speaker 1>are creatives, they're writers, and they're suing because their books

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<v Speaker 1>were consumed in the training of these massive generative AI systems,

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<v Speaker 1>these large language models like CHATCHPT. So one of the

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<v Speaker 1>suits calls this quote systematic theft on a mass scale.

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<v Speaker 1>In other words, the suit asserts that these large language

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<v Speaker 1>models are producing nothing fundamentally new. They're just recycling the

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<v Speaker 1>old and they're remixing that in different way ways. Okay,

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<v Speaker 1>so that was one story. The second story in the

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<v Speaker 1>news is that the company under Armour made an advertisement

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<v Speaker 1>that featured a boxer named Anthony Joshua, and this set

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<v Speaker 1>off a firestorm on Instagram because this claimed to be

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<v Speaker 1>the first AI powered sports commercial. Now the critics are

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<v Speaker 1>hating on it because they say the ad is just

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<v Speaker 1>repurposing work from other humans other creatives without proper acknowledgment.

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<v Speaker 1>And the debate around both these stories is highlighting the

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<v Speaker 1>broad issue of whether AI is going to undermine human

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<v Speaker 1>creativity because it treats all the accomplishments of previous artists

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<v Speaker 1>just as training data for doing its own thing, for

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<v Speaker 1>generating its own content, which it then takes credit for.

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<v Speaker 1>So many creatives are arguing that AI is going to

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<v Speaker 1>diminish the value of human creativity. It simply remixes things

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<v Speaker 1>that act o people have done before it. So that's

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<v Speaker 1>what I want to talk about today, because human creativity

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<v Speaker 1>is the most important reason our species has achieved what

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<v Speaker 1>it has. When you fly over a forest and you

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<v Speaker 1>look down on it from an airplane, the species in

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<v Speaker 1>that forest are doing the same thing that they were

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<v Speaker 1>doing one hundred thousand years ago. There's no difference. But

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<v Speaker 1>when you reach your destination and you're coming into any

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<v Speaker 1>modern city, you can see that the landscape has been

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<v Speaker 1>so influenced by one single species that it looks like

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<v Speaker 1>a giant, colorful motherboard of buildings has risen out of

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<v Speaker 1>the ground. There's something really different going on about humans,

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<v Speaker 1>And it's a reasonable question to ask, why don't squirrels

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<v Speaker 1>design elevators, Why don't alligators invent speedboats? Why don't koalas

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<v Speaker 1>spend their free time building an internet to surf? So

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<v Speaker 1>we're going to get into that shortly. Let me just

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<v Speaker 1>say that the reason we are communicating over a podcast,

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<v Speaker 1>shooting zeros and ones across the planet to transmit a

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<v Speaker 1>message from one human mouth to multiple human ears, is

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<v Speaker 1>because we are doing something very different than any other species.

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<v Speaker 1>We have occupied every corner of the planet. We have

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<v Speaker 1>a million human beings above the clouds at any moment

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<v Speaker 1>because of air travel. We have humans floating in the

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<v Speaker 1>International Space Station, and we've landed on other orbiting bodies

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<v Speaker 1>like the Moon, and our machines have landed on Mars.

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<v Speaker 1>And no other animal has even invented the wheel or

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<v Speaker 1>discovered fire, much less coordinated millions of its congeners into

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<v Speaker 1>kingdoms and nations. So let's be clear that there's something

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<v Speaker 1>very different going on with our species. Homo sapiens represents

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<v Speaker 1>a runaway species, and that term the runaway species is

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<v Speaker 1>in fact the title of a book that I wrote

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<v Speaker 1>with my close friend Anthony Brandt. Anthony is a professor

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<v Speaker 1>of music composition at the Shepherd School of Music, which

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<v Speaker 1>is part of Rice University, and generally he is a

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<v Speaker 1>sharp and sensitive thinker about creativity and he's a real

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<v Speaker 1>student of the brain. So years ago he and I

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<v Speaker 1>were getting a cup of coffee and we started talking

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<v Speaker 1>about creativity from the psychology point of view, from the

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<v Speaker 1>neuroscience point of view, from the point of view of

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<v Speaker 1>artistic endeavor, and we realized that our views on this

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<v Speaker 1>converged so much so that we both learned a lot

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<v Speaker 1>and we realized that we had a framework for understanding

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<v Speaker 1>what the creative act is, and we ended up writing

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<v Speaker 1>this book together. So I called up Anthony today to

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<v Speaker 1>be part of this conversation with me, and I started

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<v Speaker 1>by asking him what NASA and Picasso have in common.

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<v Speaker 2>You know, back in nineteen seventy there was the famous

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<v Speaker 2>incident where the Apollo thirteen spacecraft completely lost power, three

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<v Speaker 2>astronauts lives hanging in the balance, and the NASA engineers

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<v Speaker 2>basically had just a few hours to improvise a solution,

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<v Speaker 2>and they had a very closed system. All they could

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<v Speaker 2>use to save those wonderful lives was what was on

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<v Speaker 2>board the spacecraft, and they had to use a shrink

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<v Speaker 2>wrap to help make an air scrubber. They had to

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<v Speaker 2>power the main capsule with the lunar module. Everything that

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<v Speaker 2>they did was spur of the moment, working together as

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<v Speaker 2>an amazing team bringing home the astronauts safely. Cut to

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<v Speaker 2>Picasso working alone in his studio near the turn of

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<v Speaker 2>the twentieth century painting this radical painting, the likes of

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<v Speaker 2>which no one had ever seen before, and he was

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<v Speaker 2>so nervous about it. He invited his mistress at the time,

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<v Speaker 2>his gallery distributor to come, and they laughed at it,

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<v Speaker 2>and he was feeling so uncomfortable and a shame. He

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<v Speaker 2>actually rolled up the painting and hid it in his closet,

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<v Speaker 2>but he kept feeling drawn to it, kept working on it,

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<v Speaker 2>but still when he finished, he wasn't even quite sure

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<v Speaker 2>he was finished, rolled it up again, put it in

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<v Speaker 2>his closet for nine years, and then put it out

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<v Speaker 2>into the world and became one of the breakthrough paintings

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<v Speaker 2>of the twentieth century. Le Demoiselle Davignan. And so you've

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<v Speaker 2>got the NASA engineers working collaboratively, Picasso working all by himself.

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<v Speaker 2>The NASA engineers with a very targeted result. What they

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<v Speaker 2>do has to work, it has to succeed otherwise the

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<v Speaker 2>astronauts parish. Picasso is doing something much more open ended

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<v Speaker 2>and speculative. He's inventing a new type of art. And

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<v Speaker 2>yet when you look carefully at what they were doing,

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<v Speaker 2>essentially their brains were doing very similar mental operations. They

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<v Speaker 2>were creating variations on things that were already there. They

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<v Speaker 2>were tearing up the world as they knew it and

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<v Speaker 2>putting it back together in new ways, and they were

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<v Speaker 2>mixing things in combinations that hadn't existed before, and each

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<v Speaker 2>was applying it in their own domain, but under the

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<v Speaker 2>hood of their brains what was happening is very deeply related.

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<v Speaker 1>And it seems to be the key with creativity, right

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<v Speaker 1>is absorbing everything in the world around you, absorbing your

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<v Speaker 1>own experiences, and then remixing them, making something new out

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<v Speaker 1>of it. And what we did when we wrote our

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<v Speaker 1>book together is outlined sort of three different ways that

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<v Speaker 1>this can happen, three different cognitive operations that the software

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<v Speaker 1>of the brain is running. So tell us about those

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<v Speaker 1>three operations. So we called them bending, breaking, and blending.

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<v Speaker 1>Bending is making a copy and altering it. So fonts

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<v Speaker 1>are a great example of bending. I mean, why do

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<v Speaker 1>we need different typefaces for the same letters. They convey

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<v Speaker 1>the same information. But we have this compulsion to bend,

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<v Speaker 1>and so we create this unbelievable proliferation of variations. Jazz

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<v Speaker 1>improvisation is a type of bending. Different car models are

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<v Speaker 1>a type of bending. Anytime you take a prototype and

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<v Speaker 1>you remake it in some way, that's.

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<v Speaker 2>A version of bending. So breaking involves taking something complete

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<v Speaker 2>and deconstructing it, tearing apart, pulling it apart into little

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<v Speaker 2>pieces that's what makes an LED screen possible. It's where

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<v Speaker 2>the birth of cell phones happened. Originally, there was only

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<v Speaker 2>one phone tower per urban area, and as a result,

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<v Speaker 2>only a few dozen people could get on their mobile

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<v Speaker 2>phones at the same time, and calls were dropping. It

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<v Speaker 2>was very frustrating, and then engineers at Bell Labs had

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<v Speaker 2>this idea, oh wait, what if we break up the

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<v Speaker 2>urban area into individual cells and give them each their

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<v Speaker 2>own tower, And then they design software so you could

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<v Speaker 2>drive in your car from one of those cells to

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<v Speaker 2>another without losing the call. And basically, modern mobile communication

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<v Speaker 2>was born out of that cognitive process of breaking and.

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<v Speaker 1>Not everyone is aware, but that's how cell phone gets

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<v Speaker 1>its name because the landscape is divided up into different.

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<v Speaker 2>Cells exactly exactly, and like so many things, that ingenuity

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<v Speaker 2>is hidden behind the scenes. We just take it for granted,

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<v Speaker 2>not realizing that this fundamental cognitive operation is responsible for it.

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<v Speaker 2>So blending, which is a term first introduced by our

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<v Speaker 2>colleagues Mark Turner and Jills Fauconnier, involves combining two or

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<v Speaker 2>more sources. And you know, a smartphone is a beautiful

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<v Speaker 2>example of a blend. Mermaids and centaurs are blends of

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<v Speaker 2>humans and animals. Compromise is a form of blending where

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<v Speaker 2>you work out with another person, Oh, you know, what

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<v Speaker 2>is our middle ground. I'll contribute something to the solution,

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<v Speaker 2>and you'll contribute to something to the solution. Blending is

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<v Speaker 2>so much a part of how we just approach our world. Again,

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<v Speaker 2>we take it for granted, but that's how we get

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<v Speaker 2>metaphors and house boats and fusion cuisine and so many

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<v Speaker 2>of the things that are familiar to us in our world.

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<v Speaker 1>Actually, so let's talk about that for a second, about

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<v Speaker 1>the things that are hidden behind the scenes and the

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<v Speaker 1>things that are obvious. So one of the things about

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<v Speaker 1>the world of art is that the bending, breaking and

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<v Speaker 1>blending is overt, is done so that everybody can see it.

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<v Speaker 1>And in the case of scientific breakthroughs or technological breakthroughs,

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<v Speaker 1>it's typically covert, as in most people don't see the

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<v Speaker 1>things that's happening there. But the argument we made is

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<v Speaker 1>that it's actually the same processes happening under the hood.

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<v Speaker 1>Tell us about that.

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<v Speaker 2>Yeah, I think that's one of the art's great cultural contributions.

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<v Speaker 2>In a sense, they are contributing to science in externalizing

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<v Speaker 2>internal features of how our minds work in a way

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<v Speaker 2>that is often hard to see. You know, there's a

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<v Speaker 2>cool example with YouTube. When you're watching HD video, you're

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<v Speaker 2>actually not watching HD video. You're watching a mosaic of

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<v Speaker 2>different levels of resolution, where YouTube is monitoring your computer's

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<v Speaker 2>bandwidth in real time and sending the resolution that'll make

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<v Speaker 2>it through. And the hope is that if there's enough

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<v Speaker 2>HD in that stream, you just think you're watching a

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<v Speaker 2>perfectly wonderful HD video and you don't realize that it's

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<v Speaker 2>actually created by all these little fragments.

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<v Speaker 1>So you mean, what I'm seeing is some sort of

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<v Speaker 1>rough video, and then when my bandwidth is better for

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<v Speaker 1>a moment, I see the very clear high definition video,

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<v Speaker 1>and then I see some mixed up stuff in there.

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<v Speaker 2>If it's done well, it happens all so fast that

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<v Speaker 2>you don't notice the pebbles among pearls, and you just think, oh,

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<v Speaker 2>this is great, My streaming is working perfectly. I'm not freezing,

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<v Speaker 2>and so on and so forth. And if YouTube engineers

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<v Speaker 2>have done their job, the creativity is completely hidden and

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<v Speaker 2>you don't even know that it's there. You just think

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<v Speaker 2>you're watching a video. What's wonderful and significant about the

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<v Speaker 2>arts is that the goal is actually to share the

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<v Speaker 2>inner workings of the creativity and have it be out

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<v Speaker 2>in the open, so you see the bending, breaking and

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<v Speaker 2>blending in a way that everyone can share. There's an

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<v Speaker 2>exhibition that the installation artist Christian Markley made where essentially

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<v Speaker 2>he told the time by clips from movies that showed

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<v Speaker 2>a clock in the background at that specific time. So

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<v Speaker 2>the way that installation works is it runs twenty four

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<v Speaker 2>hours a day. You can show up at any time

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<v Speaker 2>you want and say as long as you want, and

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<v Speaker 2>each second is shown by a different scene from a movie.

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<v Speaker 2>It's exactly the same principle at work in the YouTube,

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<v Speaker 2>but now you're actually experiencing the bending, breaking and blending

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<v Speaker 2>in front of you.

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<v Speaker 1>Okay. So one of the questions that comes up often

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<v Speaker 1>is you look at some new invention and you think, wow,

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<v Speaker 1>that came out of the blue. For example, in two

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<v Speaker 1>thousand and six, when Steve Jobs introduced the iPhone, one

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<v Speaker 1>of the reporters there called it the Jesus phone, by

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<v Speaker 1>which he meant it was an immaculate conception, nothing like

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<v Speaker 1>that had existed before, and then it just showed up.

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<v Speaker 1>But in fact, every idea has a genealogy that can

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<v Speaker 1>be traced in this case. You know, in nineteen ninety three,

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<v Speaker 1>IBM had introduced a cell phone with a touch screen.

0:14:59.000 --> 0:15:02.080
<v Speaker 1>Now this was very you know, earlier technology, So it

0:15:02.200 --> 0:15:03.920
<v Speaker 1>was a big brick of a cell phone and it

0:15:04.000 --> 0:15:07.240
<v Speaker 1>had just allows you little touch screen. But the idea

0:15:07.400 --> 0:15:10.760
<v Speaker 1>is that there's a smooth progression from there to here.

0:15:11.240 --> 0:15:14.160
<v Speaker 1>And this is true of all ideas. And this doesn't

0:15:14.200 --> 0:15:18.359
<v Speaker 1>reduce anything about the amazingness of the idea, the importance

0:15:18.360 --> 0:15:22.480
<v Speaker 1>of the idea. But everything has a genealogy because we

0:15:22.720 --> 0:15:25.720
<v Speaker 1>are remixing what's already in there and coming up with

0:15:25.800 --> 0:15:29.480
<v Speaker 1>new versions of things. So the question is, you know,

0:15:29.560 --> 0:15:31.480
<v Speaker 1>how do new ideas evolve.

0:15:32.160 --> 0:15:36.560
<v Speaker 2>So new ideas evolve, we would say through this cognitive

0:15:36.600 --> 0:15:40.880
<v Speaker 2>process of bending, breaking, and blending. We take our storehouse

0:15:40.920 --> 0:15:43.880
<v Speaker 2>with experiences and essentially our minds are like a food

0:15:43.960 --> 0:15:48.120
<v Speaker 2>processor that scrambles it all up and comes up with

0:15:48.560 --> 0:15:53.480
<v Speaker 2>new possibilities. And that ability to generate what ifs and

0:15:53.680 --> 0:15:57.560
<v Speaker 2>hypotheticals is frankly part of what makes it most fun

0:15:57.600 --> 0:16:00.840
<v Speaker 2>to be a human being. I don't think we appreciate

0:16:01.480 --> 0:16:04.840
<v Speaker 2>just how much improvisation is part of our daily lives.

0:16:04.920 --> 0:16:09.080
<v Speaker 2>I mean, having a conversation is an improvisation. You know,

0:16:09.160 --> 0:16:12.200
<v Speaker 2>cookie dinner can be improvising. It takes a lot of

0:16:12.240 --> 0:16:17.960
<v Speaker 2>improvisation to raise your kids. Every time, we're making flexible solutions,

0:16:18.480 --> 0:16:21.760
<v Speaker 2>combining our inputs and coming up with some new wonderful

0:16:21.840 --> 0:16:25.720
<v Speaker 2>way to you know, entertain the kids or keep our

0:16:25.840 --> 0:16:29.320
<v Speaker 2>loved ones interested in us. We are being creative and

0:16:30.240 --> 0:16:33.480
<v Speaker 2>all of that relies on the bending, breaking and blending.

0:16:34.360 --> 0:16:37.080
<v Speaker 1>So given this, given that we absorb our world and

0:16:37.120 --> 0:16:40.280
<v Speaker 1>remix it and spit out something new, how does your

0:16:40.560 --> 0:16:42.440
<v Speaker 1>time and place matter?

0:16:43.000 --> 0:16:46.200
<v Speaker 2>So one thing very beautifully you've shared with your podcast

0:16:46.280 --> 0:16:50.080
<v Speaker 2>audiences is that a lot of our brains development happens

0:16:50.480 --> 0:16:53.080
<v Speaker 2>out in the world rather than in the womb. And

0:16:53.160 --> 0:16:57.680
<v Speaker 2>that makes us neurologically incredibly susceptible to our environment and

0:16:57.720 --> 0:17:02.560
<v Speaker 2>our upbringing. And you that with human creativity and our

0:17:02.760 --> 0:17:05.439
<v Speaker 2>way that we build community, and you end up with

0:17:05.520 --> 0:17:09.840
<v Speaker 2>incredible diversity around the world. I know this very well

0:17:09.840 --> 0:17:14.160
<v Speaker 2>in music my field, because you take somebody like Beethoven,

0:17:14.640 --> 0:17:19.000
<v Speaker 2>who was probably the most experimental, radical European composer of

0:17:19.040 --> 0:17:22.919
<v Speaker 2>his day, doing extraordinary things that were far ahead of

0:17:22.920 --> 0:17:27.360
<v Speaker 2>his time, but he never asked people to detom their

0:17:27.359 --> 0:17:32.160
<v Speaker 2>instruments to create beating. He didn't use the breathing into

0:17:32.200 --> 0:17:35.879
<v Speaker 2>a fluid for expressive purposes and make extraneous noises, and

0:17:36.200 --> 0:17:39.880
<v Speaker 2>consider that part of the drama. But that was happening

0:17:40.040 --> 0:17:44.159
<v Speaker 2>in honored traditions in Japan and the Far East at

0:17:44.200 --> 0:17:47.520
<v Speaker 2>the same time, halfway around the world. Their notion of

0:17:47.520 --> 0:17:51.960
<v Speaker 2>what was beautiful, what was meaningful was very different from Beethoven,

0:17:52.640 --> 0:17:55.560
<v Speaker 2>and to the people in each of those cultures, those

0:17:55.600 --> 0:18:00.600
<v Speaker 2>were complete, self contained, absolutely compelling worlds, and yet in

0:18:00.640 --> 0:18:02.600
<v Speaker 2>many ways not with much overlap.

0:18:03.600 --> 0:18:07.280
<v Speaker 1>That's right, and this is why all new ideas evolve

0:18:07.400 --> 0:18:10.399
<v Speaker 1>from the old based on your culture. One of the

0:18:10.440 --> 0:18:13.280
<v Speaker 1>pictures that we have in the book is the evolution

0:18:13.440 --> 0:18:17.359
<v Speaker 1>of Greek helmets through time, and it's fascinating to see

0:18:17.400 --> 0:18:21.280
<v Speaker 1>the way that the models evolve and change, but each

0:18:21.320 --> 0:18:24.480
<v Speaker 1>one is clearly a function of what came before it.

0:18:24.520 --> 0:18:27.720
<v Speaker 1>But if you look at war helmets from across the

0:18:27.760 --> 0:18:31.199
<v Speaker 1>world and some other place in the world, they are

0:18:31.280 --> 0:18:35.399
<v Speaker 1>quite different. And this is because we take whatever we

0:18:35.480 --> 0:18:39.000
<v Speaker 1>have around us, whatever we absorb, and we use that

0:18:39.240 --> 0:18:43.320
<v Speaker 1>as the fodder that we're operating on. So what's fascinating

0:18:43.400 --> 0:18:48.560
<v Speaker 1>is that humans are so compelled to bend, break and

0:18:48.680 --> 0:18:52.239
<v Speaker 1>blend all the time. We sort of never stop doing this,

0:18:52.359 --> 0:18:54.240
<v Speaker 1>and so tell us about that.

0:18:54.880 --> 0:18:59.040
<v Speaker 2>You know, sometimes there's this sphere everything that can be

0:18:59.080 --> 0:19:02.399
<v Speaker 2>done has already been done. There was even a book

0:19:02.560 --> 0:19:05.240
<v Speaker 2>at the turn of the twentieth century that said all

0:19:05.400 --> 0:19:07.639
<v Speaker 2>diseases had been cured. There was nothing left to do.

0:19:07.920 --> 0:19:11.400
<v Speaker 2>And you know, artists are always anxious. You know, it's

0:19:11.440 --> 0:19:14.879
<v Speaker 2>all been done, there's nothing new. But the story of

0:19:14.960 --> 0:19:18.240
<v Speaker 2>humanity is that there is no finish line because this

0:19:18.600 --> 0:19:21.879
<v Speaker 2>software is running in our brains all the time, and

0:19:22.200 --> 0:19:26.119
<v Speaker 2>just by bouncing off of what came right before us,

0:19:26.200 --> 0:19:30.040
<v Speaker 2>we're constantly pushing the envelope and going farther and farther.

0:19:30.720 --> 0:19:33.800
<v Speaker 2>And so, you know, you go from the stone age

0:19:34.240 --> 0:19:38.760
<v Speaker 2>of the very first knives to this amazing display in

0:19:39.000 --> 0:19:42.120
<v Speaker 2>countries like Polynesia of knives of every shape and size,

0:19:42.600 --> 0:19:46.240
<v Speaker 2>to you know, Swiss army knives and the latest gizmos

0:19:46.240 --> 0:19:49.119
<v Speaker 2>that are sold on late in ITV and on and

0:19:49.160 --> 0:19:54.040
<v Speaker 2>on it goes without stop, without stopping, and there's really

0:19:54.160 --> 0:19:56.760
<v Speaker 2>nothing where you can say, well, we reached the endpoint

0:19:56.800 --> 0:20:01.119
<v Speaker 2>and it can't get any better, including strativarious violins, where

0:20:01.200 --> 0:20:05.160
<v Speaker 2>now they're making them out of carbon fiber. They're lighter,

0:20:05.680 --> 0:20:09.000
<v Speaker 2>they are more durable, they don't warp in different weather

0:20:09.560 --> 0:20:12.520
<v Speaker 2>and people can't even tell the difference sometimes, and the

0:20:12.560 --> 0:20:17.480
<v Speaker 2>new instrument sounds just as beautiful as a strad umbrellas

0:20:18.320 --> 0:20:21.000
<v Speaker 2>you think, you know, most of us are like, okay,

0:20:21.240 --> 0:20:24.080
<v Speaker 2>the umbrella. You know, it's functional, it does what it

0:20:24.119 --> 0:20:26.720
<v Speaker 2>needs to do, keeps the rain off pretty much. People

0:20:26.720 --> 0:20:30.000
<v Speaker 2>have stopped working on that. Actually, so many people are

0:20:30.040 --> 0:20:33.280
<v Speaker 2>trying to make umbrellas that there are four people whose

0:20:33.320 --> 0:20:35.879
<v Speaker 2>full time job it is in the patent office to

0:20:36.080 --> 0:20:40.200
<v Speaker 2>review patents for new umbrellas. There's nowhere you look where

0:20:40.440 --> 0:20:45.320
<v Speaker 2>you say case closed, it's finished. Just stop right.

0:20:45.440 --> 0:20:48.240
<v Speaker 1>People are trying to patent umbrellas where the for example,

0:20:48.320 --> 0:20:51.439
<v Speaker 1>the ribs bend the other way, or it's asymmetrical for

0:20:51.520 --> 0:20:54.360
<v Speaker 1>the wind, or you wear it like a backpack, and

0:20:54.480 --> 0:20:58.560
<v Speaker 1>on and on. Yeah, exactly. And in your field in music,

0:20:59.160 --> 0:21:03.400
<v Speaker 1>how do you see that, this constant compulsion to bend,

0:21:03.440 --> 0:21:04.480
<v Speaker 1>break and blend.

0:21:04.440 --> 0:21:09.280
<v Speaker 2>Well, you see that in covers of songs in a

0:21:09.400 --> 0:21:13.440
<v Speaker 2>jazz improvisation, I mean, night after night, the same performer

0:21:13.520 --> 0:21:16.560
<v Speaker 2>will go and play the same wonderful jazz standard somewhere

0:21:16.560 --> 0:21:19.359
<v Speaker 2>over the rainbow. But it will never be the same

0:21:19.400 --> 0:21:22.320
<v Speaker 2>way twice. And you know, if you walked up to

0:21:22.359 --> 0:21:25.560
<v Speaker 2>that performer and said, well, you know, is that the

0:21:25.640 --> 0:21:27.480
<v Speaker 2>last time you're ever going to do this, then will

0:21:27.520 --> 0:21:29.320
<v Speaker 2>look look at you, you know, like what are you

0:21:29.400 --> 0:21:34.520
<v Speaker 2>talking about. The whole thrill of it is to constantly

0:21:34.560 --> 0:21:37.480
<v Speaker 2>reimagine and you know, come up with a new version.

0:21:37.840 --> 0:21:41.800
<v Speaker 1>And you see this bending, breaking and blending in language

0:21:41.920 --> 0:21:42.920
<v Speaker 1>all around us too.

0:21:43.720 --> 0:21:47.639
<v Speaker 2>Language is really built as a wonderful bending, breaking and

0:21:47.720 --> 0:21:51.840
<v Speaker 2>blending tool. For instance, there's fringe for lan slang where

0:21:51.920 --> 0:21:56.240
<v Speaker 2>syllables are flipped. So the word meshon, which means you're

0:21:56.280 --> 0:22:01.160
<v Speaker 2>being mean, is sean May and originally it was developed

0:22:01.200 --> 0:22:04.400
<v Speaker 2>by you know, people in the underworld, so the Katalkan

0:22:04.520 --> 0:22:07.160
<v Speaker 2>code and the police wildn't understand what they were saying,

0:22:07.720 --> 0:22:11.479
<v Speaker 2>but verlong became so commonplace that now just everybody in

0:22:11.480 --> 0:22:16.080
<v Speaker 2>France uses it, and then abbreviations are great examples of breaking.

0:22:16.680 --> 0:22:20.760
<v Speaker 2>The word gymnasium is the Greek word for exercising in

0:22:20.800 --> 0:22:24.359
<v Speaker 2>the nude, and we very comfortably turned that into jim

0:22:25.080 --> 0:22:31.119
<v Speaker 2>with you know, a less exacting dress code and blending

0:22:31.880 --> 0:22:39.320
<v Speaker 2>happens all the time in composite words railroad, heart, throb, suitcase, etc.

0:22:40.160 --> 0:22:42.439
<v Speaker 2>And in fact, one of the interesting things is different

0:22:42.520 --> 0:22:46.000
<v Speaker 2>languages will blend different words to express the same idea.

0:22:46.560 --> 0:22:49.920
<v Speaker 2>So we call it a rail road. In French, it's

0:22:49.960 --> 0:22:53.960
<v Speaker 2>chamande fair, which means iron road. And part of the

0:22:53.960 --> 0:22:57.760
<v Speaker 2>fun of excavating languages is to see how different brains

0:22:57.760 --> 0:23:01.159
<v Speaker 2>in different communities are marring eye in different ways.

0:23:01.720 --> 0:23:04.080
<v Speaker 1>Yeah, you know, it's always been interesting to me how

0:23:04.480 --> 0:23:08.720
<v Speaker 1>invisible these blends become to us. For example, I think

0:23:08.760 --> 0:23:10.560
<v Speaker 1>it's the case that most people don't think about the

0:23:10.560 --> 0:23:13.960
<v Speaker 1>word rainbow as you know, a bow like a bow

0:23:14.000 --> 0:23:17.520
<v Speaker 1>and arrow that you get from the rain. But that's

0:23:17.560 --> 0:23:20.320
<v Speaker 1>how language evolves, is by putting things together like that.

0:23:21.000 --> 0:23:24.200
<v Speaker 1>Let's come back to this issue about science and art.

0:23:24.400 --> 0:23:29.240
<v Speaker 1>So one example that is very cool is with chimeras.

0:23:29.440 --> 0:23:32.439
<v Speaker 1>So in the world of art, there's this idea of

0:23:32.560 --> 0:23:36.480
<v Speaker 1>putting together different creatures. You mentioned a mermaid before, we're

0:23:36.480 --> 0:23:38.960
<v Speaker 1>putting together a woman and a fish, and you get

0:23:38.960 --> 0:23:41.880
<v Speaker 1>this mermaid. And what's interesting is that you see these

0:23:41.920 --> 0:23:45.719
<v Speaker 1>same kind of things happening in science. So tell us

0:23:45.720 --> 0:23:48.080
<v Speaker 1>about the goat named freckles.

0:23:48.920 --> 0:23:53.120
<v Speaker 2>So there's Freckles, a spider goat. How did that come

0:23:53.160 --> 0:23:57.480
<v Speaker 2>to be? Well, spider silk is one of the strongest

0:23:57.520 --> 0:24:01.920
<v Speaker 2>materials in nature and could potentially be used for things

0:24:01.960 --> 0:24:06.040
<v Speaker 2>like bulletproof bests. But the problem is it's very hard

0:24:06.040 --> 0:24:10.080
<v Speaker 2>to harvest spider silk. You put enough spiders together and

0:24:10.119 --> 0:24:14.200
<v Speaker 2>they eat each other. It takes literally millions of them

0:24:14.320 --> 0:24:17.120
<v Speaker 2>just to create a few square yards of silk. So

0:24:17.160 --> 0:24:19.760
<v Speaker 2>scientists were wondering, you know, is there a more efficient

0:24:19.800 --> 0:24:23.199
<v Speaker 2>way that we could produce this, And there was a

0:24:23.200 --> 0:24:25.879
<v Speaker 2>biologist who came up with the idea of splicing the

0:24:25.960 --> 0:24:30.520
<v Speaker 2>gene or spider silk into the genetic code of a goat,

0:24:31.160 --> 0:24:35.040
<v Speaker 2>and thus was born Freckles, the spider goat who secretes

0:24:35.640 --> 0:24:38.679
<v Speaker 2>spider silk in her milk. And they've been able to

0:24:38.800 --> 0:24:45.000
<v Speaker 2>harvest significant quantities of that by creating an actual, real

0:24:45.080 --> 0:24:45.719
<v Speaker 2>life chimera.

0:24:46.320 --> 0:24:49.000
<v Speaker 1>So is what is happening in the brain of a

0:24:49.240 --> 0:24:53.000
<v Speaker 1>chemist different than what's happening in the brain of a composer.

0:24:53.400 --> 0:24:56.760
<v Speaker 2>To some degree, of course, it takes special expertise and

0:24:56.880 --> 0:24:59.320
<v Speaker 2>knowledge to be a chemist. That's really different from the

0:24:59.359 --> 0:25:02.960
<v Speaker 2>preparation that takes to write a piece of music. But

0:25:03.000 --> 0:25:06.399
<v Speaker 2>the amazing thing about human beings is that we apply

0:25:06.600 --> 0:25:10.679
<v Speaker 2>our creativity to everything we do. So there is a

0:25:10.760 --> 0:25:13.199
<v Speaker 2>part of what we are born equipped with that is

0:25:13.240 --> 0:25:19.200
<v Speaker 2>a general purpose creativity software that can be mobilized for

0:25:19.480 --> 0:25:23.200
<v Speaker 2>anything we care to apply our creativity to. That, again,

0:25:23.480 --> 0:25:26.200
<v Speaker 2>is one of the superpowers that we have as a species.

0:25:38.600 --> 0:25:41.920
<v Speaker 1>This is really what has launched humans into this success

0:25:42.000 --> 0:25:45.720
<v Speaker 1>that we've had compared to all our animal neighbors. You know,

0:25:45.760 --> 0:25:49.680
<v Speaker 1>we've erected skyscrapers and composed symphony and invent you know,

0:25:50.760 --> 0:25:53.120
<v Speaker 1>medicines and get to the moon and stuff like that.

0:25:53.240 --> 0:25:57.600
<v Speaker 1>Because each generation that's born doesn't have to you know,

0:25:57.800 --> 0:26:00.239
<v Speaker 1>just live the life of what happened before them, they

0:26:00.280 --> 0:26:03.440
<v Speaker 1>can learn about that because of brain plasticity, they can

0:26:03.480 --> 0:26:06.480
<v Speaker 1>absorb everything that came before them and then springboard off

0:26:06.520 --> 0:26:10.239
<v Speaker 1>that into the future. And the way they do that

0:26:10.480 --> 0:26:14.359
<v Speaker 1>is by taking in all that data and then remixing

0:26:14.359 --> 0:26:16.639
<v Speaker 1>it and coming up with new versions of things.

0:26:17.400 --> 0:26:21.119
<v Speaker 2>No, I mean again, not to take anything away from animals,

0:26:21.200 --> 0:26:24.600
<v Speaker 2>but if you were like a guidance counselor for crocodiles

0:26:24.640 --> 0:26:27.480
<v Speaker 2>fifty thousand years ago, and you know, what are you

0:26:27.520 --> 0:26:30.200
<v Speaker 2>going to do with your life. The answer would be

0:26:30.240 --> 0:26:33.679
<v Speaker 2>pretty much the same then as it is now. And

0:26:33.920 --> 0:26:37.000
<v Speaker 2>if you were a guidance counselor for the earliest hominids,

0:26:37.680 --> 0:26:40.800
<v Speaker 2>I mean to say they would be astonished at the

0:26:40.880 --> 0:26:44.480
<v Speaker 2>possibilities of what a human being can do now, you know,

0:26:44.520 --> 0:26:48.879
<v Speaker 2>would be a big understatement. And every single bit of

0:26:48.880 --> 0:26:52.960
<v Speaker 2>that is due to creativity running in every single human brain.

0:26:53.160 --> 0:26:56.440
<v Speaker 1>That's right, And we do see creativity happening in various

0:26:56.520 --> 0:27:00.119
<v Speaker 1>ways in the animal world. There's just not nearly as

0:27:00.240 --> 0:27:00.800
<v Speaker 1>much of it.

0:27:01.320 --> 0:27:05.719
<v Speaker 2>So, yes, there's creativity in the animal kingdom, for sure,

0:27:05.840 --> 0:27:10.399
<v Speaker 2>but it's very targeted. So there are birds that design

0:27:10.560 --> 0:27:13.800
<v Speaker 2>very colorful creative ness, but they sing the same song

0:27:13.880 --> 0:27:17.359
<v Speaker 2>all the time. There are whale songs that change in

0:27:17.520 --> 0:27:21.159
<v Speaker 2>pods over time, but they don't apply their creativity in

0:27:21.240 --> 0:27:24.479
<v Speaker 2>other parts of their lives. What makes human special is

0:27:24.520 --> 0:27:28.359
<v Speaker 2>we treat creativity as this all purpose, general purpose tool

0:27:28.840 --> 0:27:30.879
<v Speaker 2>that we apply to everything that we do.

0:27:31.640 --> 0:27:35.640
<v Speaker 1>Right, So, as brains take in data, they're constantly bending

0:27:35.720 --> 0:27:38.680
<v Speaker 1>and breaking and blending that data to come up with

0:27:38.800 --> 0:27:41.040
<v Speaker 1>new things. And we do this more than other animals.

0:27:41.200 --> 0:27:43.560
<v Speaker 1>And when we look at what is different or special

0:27:43.600 --> 0:27:46.760
<v Speaker 1>about human brains, what we see are a few things.

0:27:47.240 --> 0:27:50.520
<v Speaker 1>One of them is just the size of the core

0:27:50.560 --> 0:27:53.240
<v Speaker 1>texas the wrinkly outer part. We just have much more

0:27:53.240 --> 0:27:57.200
<v Speaker 1>of it than any of our neighbors as a relative

0:27:57.240 --> 0:28:00.719
<v Speaker 1>to our body size. And one of the things that

0:28:00.880 --> 0:28:05.520
<v Speaker 1>gives is much more real estate in between the inputs

0:28:05.560 --> 0:28:09.000
<v Speaker 1>and the outputs. So if you're a cat and I

0:28:09.080 --> 0:28:12.480
<v Speaker 1>put some food in front of you, your visual system

0:28:12.600 --> 0:28:14.080
<v Speaker 1>is going to see that and your motor system is

0:28:14.119 --> 0:28:16.720
<v Speaker 1>going to eat the food. But with humans, because we

0:28:16.800 --> 0:28:20.400
<v Speaker 1>have more computational capacity in between the in and the out,

0:28:20.840 --> 0:28:22.840
<v Speaker 1>we can say, Okay, maybe I won't eat it, I'm

0:28:22.840 --> 0:28:24.840
<v Speaker 1>on a diet, maybe I'll eat it later. Things like that.

0:28:24.880 --> 0:28:28.280
<v Speaker 1>We just have more options, more possibilities that we can

0:28:28.359 --> 0:28:30.879
<v Speaker 1>take as a result. The other thing is we have

0:28:31.000 --> 0:28:34.400
<v Speaker 1>these huge frontal lobes, that's the part behind the forehead,

0:28:34.760 --> 0:28:38.200
<v Speaker 1>and this is what allows us to simulate what ifs,

0:28:38.240 --> 0:28:40.480
<v Speaker 1>possible futures. And this is a really big deal. And

0:28:40.520 --> 0:28:43.960
<v Speaker 1>this is what I've suggested in a different episode is what,

0:28:44.120 --> 0:28:46.000
<v Speaker 1>at least at the moment, as far as we can tell,

0:28:46.120 --> 0:28:50.640
<v Speaker 1>separates us from AI is that AI can be massively

0:28:50.720 --> 0:28:53.920
<v Speaker 1>creative because it's constantly bending and breaking and blending things.

0:28:53.960 --> 0:28:56.040
<v Speaker 1>It does a really good job at that. But the

0:28:56.080 --> 0:28:59.840
<v Speaker 1>thing that allows humans to do scientific discovery, at least

0:29:00.080 --> 0:29:04.000
<v Speaker 1>the moment that AI can't do is think about what

0:29:04.040 --> 0:29:07.000
<v Speaker 1>ifs and then evaluate those and think about, Okay, how

0:29:07.000 --> 0:29:09.720
<v Speaker 1>would I know if I were writing on a photon

0:29:09.880 --> 0:29:12.520
<v Speaker 1>and going the speed of light? What would things be like?

0:29:12.600 --> 0:29:15.120
<v Speaker 1>What would things look like? That's what we are really

0:29:15.200 --> 0:29:16.160
<v Speaker 1>good at.

0:29:15.960 --> 0:29:18.800
<v Speaker 2>Doing, building out what you're saying. A lot of the

0:29:18.920 --> 0:29:22.960
<v Speaker 2>large languid models are also aimed towards the mean. They're

0:29:22.960 --> 0:29:26.600
<v Speaker 2>aimed towards the average. They're aim towards the most common solution,

0:29:27.320 --> 0:29:30.800
<v Speaker 2>because that makes the AI more likely to be correct.

0:29:31.560 --> 0:29:36.880
<v Speaker 2>And humans are able sometimes to choose unlikely propositions and

0:29:36.960 --> 0:29:40.400
<v Speaker 2>then develop them and build them. So you know, you

0:29:40.480 --> 0:29:42.880
<v Speaker 2>think about the theory of relativity, for instance, and so

0:29:42.920 --> 0:29:46.200
<v Speaker 2>I sign comes up with the idea, wait, the speed

0:29:46.200 --> 0:29:50.120
<v Speaker 2>of light is constant to all observers, rather than trying

0:29:50.160 --> 0:29:54.040
<v Speaker 2>to fold that into our real life experience and our

0:29:54.080 --> 0:29:57.000
<v Speaker 2>common sense says with how the world works, he's able

0:29:57.080 --> 0:30:00.880
<v Speaker 2>to go beyond that, beyond any availab data that he

0:30:01.040 --> 0:30:04.320
<v Speaker 2>had in his time, to realize that that meant you

0:30:04.400 --> 0:30:07.360
<v Speaker 2>get heavier as you approach the speed of light, that

0:30:08.000 --> 0:30:11.239
<v Speaker 2>absolute simultaneity doesn't exist, that there's such a thing as

0:30:11.240 --> 0:30:16.720
<v Speaker 2>superluminal connections. And right now AI systems are totally constrained

0:30:16.720 --> 0:30:20.160
<v Speaker 2>by their data and they will always attempt to normalize it.

0:30:20.840 --> 0:30:23.680
<v Speaker 1>What's interesting is that you can push the AI by

0:30:23.680 --> 0:30:26.480
<v Speaker 1>the way and force it to give you less and

0:30:26.520 --> 0:30:31.000
<v Speaker 1>less probable answers. And interestingly, people talk about this as

0:30:31.200 --> 0:30:35.120
<v Speaker 1>hallucination of these large language models. But another way to

0:30:35.200 --> 0:30:40.840
<v Speaker 1>view this is hypothesis generation. It's really great actually at

0:30:40.840 --> 0:30:43.880
<v Speaker 1>saying okay, well maybe this maybe that. The interesting part

0:30:43.920 --> 0:30:47.600
<v Speaker 1>is it doesn't have the capacity right now to say, hey,

0:30:47.600 --> 0:30:51.520
<v Speaker 1>here's an interesting hypothesis. Now I'm going to actually evaluate

0:30:51.560 --> 0:30:53.120
<v Speaker 1>that and think about it that way. It just doesn't

0:30:53.160 --> 0:30:55.680
<v Speaker 1>have the capacity to do that. But what it does

0:30:55.720 --> 0:30:59.560
<v Speaker 1>seem to have is the capacity to bend, break, and blend,

0:31:00.040 --> 0:31:03.560
<v Speaker 1>which is very cool. So you know, ten years ago

0:31:03.840 --> 0:31:06.520
<v Speaker 1>when people were talking about computers, people said, okay, well,

0:31:06.520 --> 0:31:10.480
<v Speaker 1>computers can't be creative, and the reason was because they

0:31:10.520 --> 0:31:13.640
<v Speaker 1>weren't doing bending, breaking, blending. They were just repeating whatever

0:31:13.800 --> 0:31:17.440
<v Speaker 1>was put in. Now they're actually doing that remixing all

0:31:17.480 --> 0:31:22.360
<v Speaker 1>the time, which allows us to be creative. The interesting

0:31:22.440 --> 0:31:25.880
<v Speaker 1>part is there are actually two sides to creativity. One

0:31:25.960 --> 0:31:30.960
<v Speaker 1>is the generation of new ideas, and the other is

0:31:31.120 --> 0:31:33.200
<v Speaker 1>the filtering. You say, Okay, well that was not so good.

0:31:33.240 --> 0:31:36.240
<v Speaker 1>That was that's so good. And humans, you know, we

0:31:36.680 --> 0:31:40.120
<v Speaker 1>happen to know what it is like to be other humans,

0:31:40.160 --> 0:31:41.960
<v Speaker 1>and so we're pretty good at saying, okay, I'm going

0:31:42.040 --> 0:31:43.800
<v Speaker 1>to bag that one and kill that one because that

0:31:43.840 --> 0:31:46.959
<v Speaker 1>won't be interesting to my fellow people. But computers at

0:31:46.960 --> 0:31:48.960
<v Speaker 1>the moment aren't so good at the filtering part.

0:31:49.840 --> 0:31:53.640
<v Speaker 2>I one hundred percent agree that. Get back to the

0:31:53.680 --> 0:31:58.160
<v Speaker 2>whole time and place. We're born into a particular cultural situation,

0:31:58.520 --> 0:32:02.720
<v Speaker 2>and we are very aptible, and we're very sensitive to

0:32:02.800 --> 0:32:05.800
<v Speaker 2>the community and how they will respond and what's taking

0:32:05.840 --> 0:32:09.920
<v Speaker 2>things too far, what's so implausible, No one will understand it,

0:32:10.160 --> 0:32:13.560
<v Speaker 2>what's so ordinary, it'll just get overlooked. And the computer

0:32:13.760 --> 0:32:17.680
<v Speaker 2>right now isn't able to evaluate itself in that way

0:32:17.800 --> 0:32:21.240
<v Speaker 2>exactly as you're saying. It doesn't recognize when it has

0:32:21.280 --> 0:32:23.960
<v Speaker 2>its own best ideas and then says, wait a second,

0:32:24.080 --> 0:32:26.120
<v Speaker 2>that was a really good one. Let me build on that.

0:32:26.680 --> 0:32:29.479
<v Speaker 2>And it has no sense at all of this. One

0:32:29.520 --> 0:32:34.040
<v Speaker 2>will fly and that joke is just not funny at all.

0:32:33.320 --> 0:32:35.760
<v Speaker 1>Right, because it doesn't know what it is like to

0:32:35.840 --> 0:32:37.640
<v Speaker 1>be a human and find something funny.

0:32:38.440 --> 0:32:41.520
<v Speaker 2>Right. Yes, And I think one of the most interesting

0:32:41.560 --> 0:32:45.760
<v Speaker 2>things about AI creativity as it's developing is the light

0:32:45.840 --> 0:32:50.600
<v Speaker 2>it shines on some of the unexplored and underappreciated facets

0:32:50.600 --> 0:32:54.760
<v Speaker 2>of human creativity. So, for instance, AI is essentially a

0:32:54.800 --> 0:32:58.080
<v Speaker 2>great improviser. It works on the same principle as the

0:32:58.200 --> 0:33:01.480
<v Speaker 2>yes and principle in theater, going from one thing to

0:33:01.520 --> 0:33:03.040
<v Speaker 2>the next, to the next to the next, but never

0:33:03.080 --> 0:33:06.959
<v Speaker 2>looking backwards, never questioning itself, never saying, oh, well, now

0:33:07.000 --> 0:33:08.600
<v Speaker 2>that I ended up here, let me go back and

0:33:08.640 --> 0:33:13.800
<v Speaker 2>revise the first chapter. We have this incredible time jumping,

0:33:14.520 --> 0:33:19.320
<v Speaker 2>reverse chronology, flexible way of looking at things holistically and granularly.

0:33:19.840 --> 0:33:24.160
<v Speaker 2>I mean again, one is just awe struck at the

0:33:24.320 --> 0:33:27.440
<v Speaker 2>power of the machinery that we have in terms of

0:33:27.480 --> 0:33:30.360
<v Speaker 2>the flexibility of turning things right side up, upside down

0:33:30.480 --> 0:33:31.880
<v Speaker 2>and inside out.

0:33:34.400 --> 0:33:38.200
<v Speaker 1>So how does our social context affect our creativity?

0:33:38.720 --> 0:33:41.800
<v Speaker 2>So it's great to have this machinery we've been talking

0:33:41.800 --> 0:33:45.080
<v Speaker 2>about working in our heads, but what really supercharges is

0:33:45.600 --> 0:33:49.000
<v Speaker 2>our need to engage each other. As you've shared on

0:33:49.040 --> 0:33:53.200
<v Speaker 2>the podcast, brains are infotropic, so they're attracted to new information,

0:33:53.960 --> 0:33:58.440
<v Speaker 2>and that's really critical for social bonding. Imagine waking up

0:33:58.600 --> 0:34:00.960
<v Speaker 2>every day and saying that the same thing to your

0:34:01.000 --> 0:34:04.400
<v Speaker 2>loved one, getting them the same present for their birthday,

0:34:05.640 --> 0:34:08.400
<v Speaker 2>cooking them the same thing for dinner. It's hard to

0:34:08.440 --> 0:34:11.200
<v Speaker 2>imagine that a relationship is going to last very long

0:34:12.000 --> 0:34:15.600
<v Speaker 2>because we tune out to the familiar, and there's a

0:34:15.719 --> 0:34:20.200
<v Speaker 2>phenomenon repetition suppression, where the more stimulus is repetitive or predictable,

0:34:20.760 --> 0:34:23.319
<v Speaker 2>the less attention we pay to it. And you can

0:34:23.360 --> 0:34:26.760
<v Speaker 2>see this on neuroimaging scans, where the first time someone

0:34:26.800 --> 0:34:29.840
<v Speaker 2>has shown a surprise, you know, a huge part of

0:34:29.880 --> 0:34:32.800
<v Speaker 2>their brain lights up. But then if you keep repeating

0:34:32.840 --> 0:34:37.280
<v Speaker 2>that surprise at regular intervals, eventually becomes a tiny little

0:34:37.320 --> 0:34:40.520
<v Speaker 2>dot in the brain. Their brain has made it part

0:34:40.560 --> 0:34:43.960
<v Speaker 2>of its internal model of reality and doesn't care anymore.

0:34:44.520 --> 0:34:49.680
<v Speaker 2>And that is fatal to social relationships. And as essentially

0:34:49.719 --> 0:34:53.560
<v Speaker 2>the most social species on the planet, we learned to

0:34:53.719 --> 0:34:57.680
<v Speaker 2>leverage our creativity to keep the people around us enchanted.

0:34:58.600 --> 0:35:01.080
<v Speaker 2>You know, often it's talked about the birth of human

0:35:01.120 --> 0:35:05.280
<v Speaker 2>culture was sitting around a campfire telling stories after hunting

0:35:05.280 --> 0:35:09.160
<v Speaker 2>wooly mammoths, and to a large degree, that probably gets

0:35:09.200 --> 0:35:12.719
<v Speaker 2>to the heart of why we are such a creative species.

0:35:13.200 --> 0:35:16.200
<v Speaker 1>That's right. Yeah, you see it. At dinner party, someone

0:35:16.440 --> 0:35:18.839
<v Speaker 1>tells the funny story and everyone laughs. You would never

0:35:18.840 --> 0:35:21.960
<v Speaker 1>see someone then tell that story a second time, right then,

0:35:22.160 --> 0:35:27.480
<v Speaker 1>right exactly, And nobody watches the basketball game from last

0:35:27.520 --> 0:35:30.239
<v Speaker 1>week a second time. There's no reason to watch it

0:35:30.280 --> 0:35:33.800
<v Speaker 1>a second time. What we care about is the surprise,

0:35:33.880 --> 0:35:36.319
<v Speaker 1>the new information, that's right, And this is because the

0:35:36.320 --> 0:35:39.600
<v Speaker 1>brain is constantly seeking to update its internal model, and

0:35:39.680 --> 0:35:43.359
<v Speaker 1>it does so by surprise. When it sees something that

0:35:43.400 --> 0:35:46.400
<v Speaker 1>it was not expecting, then it knows, Oops, there's a

0:35:46.480 --> 0:35:49.080
<v Speaker 1>place that I need to improve the model over there.

0:35:49.360 --> 0:35:52.680
<v Speaker 1>And so that's why we're totally attracted to surprise and

0:35:52.719 --> 0:35:53.839
<v Speaker 1>things that are novel.

0:35:54.160 --> 0:35:56.080
<v Speaker 2>And I would go so far as to say that

0:35:56.480 --> 0:35:59.960
<v Speaker 2>creativity became one of our most useful tools for self

0:36:00.120 --> 0:36:04.560
<v Speaker 2>generating surprise. In other words, we like our internal model

0:36:04.600 --> 0:36:08.520
<v Speaker 2>of reality to always be under construction because that keeps

0:36:08.600 --> 0:36:12.560
<v Speaker 2>us very engaged in alert and in a sense partners

0:36:12.600 --> 0:36:16.440
<v Speaker 2>with consciousness and keeping us present in the moment and

0:36:16.440 --> 0:36:17.479
<v Speaker 2>connected to each other.

0:36:18.120 --> 0:36:20.840
<v Speaker 1>Yeah, And in the animal world we see this trade

0:36:20.840 --> 0:36:26.120
<v Speaker 1>off between exploration and exploitation. In other words, animals explore

0:36:26.160 --> 0:36:28.040
<v Speaker 1>their environment and they try to figure out what's going on,

0:36:28.239 --> 0:36:30.279
<v Speaker 1>and once they get it, okay, I can get the

0:36:30.360 --> 0:36:33.640
<v Speaker 1>grubworms under these rocks or whatever. They spend about eighty

0:36:33.680 --> 0:36:36.520
<v Speaker 1>percent of their time exploiting the data that they know,

0:36:37.000 --> 0:36:40.240
<v Speaker 1>but across the animal kingdom they spend about twenty percent

0:36:40.239 --> 0:36:43.120
<v Speaker 1>of their time exploring new things. And it turns out

0:36:43.160 --> 0:36:46.839
<v Speaker 1>this is evolutionarily very useful because you never know when

0:36:46.840 --> 0:36:49.239
<v Speaker 1>the world is going to change. So if you're constantly

0:36:49.600 --> 0:36:53.200
<v Speaker 1>keeping a finger on the pulse of other possible paths,

0:36:53.760 --> 0:36:57.520
<v Speaker 1>that's the way to stay alive when things change.

0:36:57.840 --> 0:37:01.560
<v Speaker 2>And in a sense, that's the evolutionary roots of our creativity.

0:37:01.640 --> 0:37:04.080
<v Speaker 2>We have the rest of the animal kingdom to thank

0:37:04.480 --> 0:37:08.600
<v Speaker 2>for that exploration necessity being built into our brains, and

0:37:08.680 --> 0:37:12.120
<v Speaker 2>then our need to build community kind of took that

0:37:12.160 --> 0:37:13.000
<v Speaker 2>to the next level.

0:37:17.960 --> 0:37:20.960
<v Speaker 1>So that was my friend Anthony Brandt, and in the

0:37:20.960 --> 0:37:24.600
<v Speaker 1>book we co authored, The Runaway Species, we examined how

0:37:24.719 --> 0:37:30.360
<v Speaker 1>human brains generate creativity by constantly remixing its inputs, and

0:37:30.480 --> 0:37:34.760
<v Speaker 1>this is we argue part of the basic operating system

0:37:34.800 --> 0:37:37.239
<v Speaker 1>of the brain. So the way to think about this

0:37:37.480 --> 0:37:41.520
<v Speaker 1>is if you look at a graphics program that says, hi,

0:37:41.640 --> 0:37:45.920
<v Speaker 1>I rotate photographs by forty five degrees. The program doesn't

0:37:45.960 --> 0:37:48.960
<v Speaker 1>care what the photograph is. The photo can be of

0:37:49.080 --> 0:37:53.560
<v Speaker 1>ostriches or kazoos or volcanoes or whatever. The program doesn't care.

0:37:53.880 --> 0:37:58.480
<v Speaker 1>It just performs the rotation operation on the pixels. It

0:37:58.640 --> 0:38:01.279
<v Speaker 1>just doesn't matter what the photograph is about. And this

0:38:01.520 --> 0:38:05.439
<v Speaker 1>is the same thing your brain is doing. You are

0:38:05.600 --> 0:38:09.239
<v Speaker 1>born in your moment of space and time, and you

0:38:09.440 --> 0:38:13.719
<v Speaker 1>move through the world and absorb the art and science

0:38:13.800 --> 0:38:17.400
<v Speaker 1>and language around you, and that's what you remix. So,

0:38:17.800 --> 0:38:21.160
<v Speaker 1>as Anthony said, if you're born in Japan five hundred

0:38:21.239 --> 0:38:24.520
<v Speaker 1>years ago, you will write one kind of music, And

0:38:24.560 --> 0:38:27.960
<v Speaker 1>if you are Beethoven born in Europe at the same time,

0:38:28.360 --> 0:38:31.640
<v Speaker 1>you'll write a different kind of music because you're absorbing

0:38:32.120 --> 0:38:35.520
<v Speaker 1>different data. And if you are in New York in

0:38:35.560 --> 0:38:38.560
<v Speaker 1>the current day, you have a very different set of

0:38:38.640 --> 0:38:42.840
<v Speaker 1>worldwide music to draw from. And if you're composing twenty

0:38:42.840 --> 0:38:46.960
<v Speaker 1>five years from now, your diet will consist of ai

0:38:47.160 --> 0:38:50.840
<v Speaker 1>music and things you never even realized. You hadn't thought

0:38:50.840 --> 0:38:55.920
<v Speaker 1>of new innovations driven by humans and by machines, and

0:38:56.040 --> 0:38:59.319
<v Speaker 1>that's what you'll take to be the background furniture, and

0:38:59.360 --> 0:39:04.240
<v Speaker 1>you'll in on that. So, given what we talked about today,

0:39:04.239 --> 0:39:07.520
<v Speaker 1>I want to circle back to the controversies I highlighted

0:39:07.520 --> 0:39:10.480
<v Speaker 1>at the beginning of the episode where Open AI is

0:39:10.520 --> 0:39:14.920
<v Speaker 1>getting sued and Under Armour is getting criticized because people

0:39:15.000 --> 0:39:19.120
<v Speaker 1>are saying that the AI is merely absorbing what is

0:39:19.160 --> 0:39:22.719
<v Speaker 1>out there and then remixing its own versions. And I

0:39:22.760 --> 0:39:26.840
<v Speaker 1>think it's an interesting question to ask whether humans have

0:39:27.080 --> 0:39:32.279
<v Speaker 1>ever done otherwise, because that's what human creativity is, and

0:39:32.320 --> 0:39:36.440
<v Speaker 1>we typically like to compliment ourselves and tell the story

0:39:36.719 --> 0:39:39.720
<v Speaker 1>of how we came up with things out of the blue,

0:39:40.320 --> 0:39:44.799
<v Speaker 1>leveraging our individual brilliance. But the fact is we are

0:39:44.840 --> 0:39:47.680
<v Speaker 1>each born in a particular place, in a particular moment

0:39:47.719 --> 0:39:50.279
<v Speaker 1>of time, and all we ever have to work with

0:39:50.719 --> 0:39:55.240
<v Speaker 1>are the pieces and parts that our culture provides, pieces

0:39:55.239 --> 0:39:58.400
<v Speaker 1>and parts that have each been touched on and worked

0:39:58.440 --> 0:40:02.839
<v Speaker 1>over by the people before us. So, although it's a

0:40:03.000 --> 0:40:06.960
<v Speaker 1>jagged pill to swallow, it's interesting to consider this possibility.

0:40:07.040 --> 0:40:11.000
<v Speaker 1>Let's say about that Under Armoured commercial that was accused

0:40:11.040 --> 0:40:15.200
<v Speaker 1>of copying the styles of work from several other creatives

0:40:15.239 --> 0:40:20.000
<v Speaker 1>without proper acknowledgment. If a human director had made that

0:40:20.280 --> 0:40:23.560
<v Speaker 1>same ad a few years ago, we would have agreed.

0:40:23.719 --> 0:40:27.680
<v Speaker 1>Of course, he took inspiration from the work of other creatives.

0:40:27.719 --> 0:40:30.800
<v Speaker 1>That's his diet, that's what he has to draw from,

0:40:31.120 --> 0:40:34.120
<v Speaker 1>and we certainly would have no expectation that at the

0:40:34.239 --> 0:40:37.600
<v Speaker 1>end of his commercial he would list all the sources,

0:40:37.640 --> 0:40:41.120
<v Speaker 1>all the other commercials from which he took inspiration. We

0:40:41.160 --> 0:40:46.839
<v Speaker 1>wouldn't say, hey, you remixed all these inspirations without proper acknowledgement.

0:40:47.239 --> 0:40:50.640
<v Speaker 1>And in fact, this is what companies like OpenAI and

0:40:50.760 --> 0:40:54.600
<v Speaker 1>Meta are arguing in court now that their language models

0:40:55.080 --> 0:40:58.480
<v Speaker 1>learn from books the same way that humans do. The

0:40:58.600 --> 0:41:04.200
<v Speaker 1>language models original work that is a transformation of its sources,

0:41:04.520 --> 0:41:08.279
<v Speaker 1>just like humans do. Therefore, these companies are arguing in

0:41:08.320 --> 0:41:12.880
<v Speaker 1>courte that this training is legal. It is quote quintessential

0:41:13.040 --> 0:41:17.799
<v Speaker 1>fair use unquote. So we're in an interesting time. Is

0:41:17.840 --> 0:41:22.759
<v Speaker 1>it just human chauvinism where we're okay remixing things ourselves,

0:41:22.800 --> 0:41:25.000
<v Speaker 1>but we don't want a machine doing it because it

0:41:25.080 --> 0:41:27.759
<v Speaker 1>can do it faster. I don't know the answer to this,

0:41:28.000 --> 0:41:31.680
<v Speaker 1>but I do think the questions about creativity will gain

0:41:32.200 --> 0:41:36.160
<v Speaker 1>refinement as we get clearer on what human brains actually

0:41:36.239 --> 0:41:40.120
<v Speaker 1>do and what AI does, and what these have in common.

0:41:41.000 --> 0:41:43.200
<v Speaker 1>In any case, one of the great pleasures of being

0:41:43.239 --> 0:41:47.600
<v Speaker 1>here on this planet, whether we're surrounded by other humans

0:41:47.719 --> 0:41:51.600
<v Speaker 1>or by machines, is that, even though we often feel

0:41:52.280 --> 0:41:55.200
<v Speaker 1>like everything that can be done has already been done,

0:41:55.840 --> 0:41:59.520
<v Speaker 1>there's just no end on the horizon for what this

0:41:59.640 --> 0:42:05.239
<v Speaker 1>run of way species and our inventions will create. Next.

0:42:09.600 --> 0:42:12.800
<v Speaker 1>Go to eagleman dot com slash podcast for more information

0:42:12.920 --> 0:42:16.200
<v Speaker 1>and to find further reading. Send me an email at

0:42:16.320 --> 0:42:19.920
<v Speaker 1>podcast at eagleman dot com with questions or discussion, and

0:42:20.120 --> 0:42:23.600
<v Speaker 1>check out and subscribe to Inner Cosmos on YouTube for

0:42:23.760 --> 0:42:27.960
<v Speaker 1>videos of each episode and to leave comments. Until next time.

0:42:28.320 --> 0:42:32.960
<v Speaker 1>I'm David Eagleman, and this is Inner Cosmos.