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Speaker 1: Welcome to Money Making Conversations. It's to show that she

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Speaker 1: is the secrets of success experience firsthand by Marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice on many occasions. And in case you didn't notice,

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Speaker 1: I'm not broke. You know he'll be interviewing celebrity CEOs,

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Speaker 1: entrepreneurs and industry decision make because it's what he likes

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Speaker 1: to do, it's what he likes to share. Now it's

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Speaker 1: time to hear from my man, Rashan McDonald money Making Conversations.

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Speaker 2: Here we go.

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Speaker 3: Hi, I'm Rashan McDonald host this weekly money Making Conversation

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Speaker 3: Masterclass show. The interviewers, interviews and information that this show

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Speaker 3: provides offer everyone. Basically, it's time to start reading other

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Speaker 3: people's success stories and start living your own. My next

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Speaker 3: guess is Underfiltered. He's a journalist who's always maintained a

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Speaker 3: clear sense of his calling in this world. Many of

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Speaker 3: bestowed upon him, the moniker, the voice of Black America.

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Speaker 3: Please welcome to I wanted to make a conversation masterclass.

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Speaker 3: I call them the one and only Roland Martin.

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Speaker 4: How I'm doing great?

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Speaker 2: What's happening, Doc, Well.

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Speaker 3: They get out the way. Both of us are Houstonians. Ye,

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Speaker 3: get that out the way.

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Speaker 4: Man. You know your third Ward Texas on field Ward Texas.

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Speaker 2: Well, I went to high school in third Ward, but

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Speaker 2: I actually actually born and raised in Clinton Park. Oh

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Speaker 2: exactly what. I was born and raised in Clinton Park,

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Speaker 2: right next to the ship Channel two fifty defend the

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Speaker 2: street grandparents so Clinton people don't realize is that Clinton

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Speaker 2: Park in Pleasantville were two master planning communities for forfical Americans.

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Speaker 2: My grandparents migrated from Opoulusu's Louisiana to Houston there and

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Speaker 2: so they little eight blocks from us. So that's why

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Speaker 2: I was born and raised. So I was zoned the

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Speaker 2: fir High school, but I actually went to Yates for

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Speaker 2: their School of Communications. That's why I went there.

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Speaker 4: Wow.

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Speaker 3: Beautiful because of the fact that in Houston you can

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Speaker 3: clearly see where you know, segregation starts by naming of

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Speaker 3: the streets.

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Speaker 4: You drive and all of a sudden they immediately change names.

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Speaker 4: So you know, that's the black street and this is

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Speaker 4: the white street. Exact clear it was when it was

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Speaker 4: in Houston, Texas. We can verify that.

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Speaker 3: But in watching our careers grow and I watched you

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Speaker 3: a lot brother unfiltered.

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Speaker 4: What exactly does that mean when I see the word unfiltered.

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Speaker 2: Well, what happens is is that when we speak to issues, Look,

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Speaker 2: a lot of people are afraid. A lot of people

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Speaker 2: don't want to say what we say privately. A lot

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Speaker 2: of people don't want to call it like it is.

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Speaker 2: A lot of people don't want to call out prominent

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Speaker 2: African Americans because, oh no, we don't want to air

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Speaker 2: our dirty laundry. And the position that I take is

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Speaker 2: one that is very simple. That is, we have to

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Speaker 2: speak truth to power. We have to be unfiltered.

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Speaker 5: Uh.

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Speaker 2: We we we cannot shirk that responsibility. And and I've

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Speaker 2: I've had a very basic premise.

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Speaker 5: Uh.

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Speaker 2: That is my motto. It was my entire career. Uh.

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Speaker 2: And it's very simple. If you do good, I'll talk

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Speaker 2: about you. If you do bad, I'll talk about you.

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Speaker 2: At the end of the day, I'll talk about you. Uh.

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Speaker 2: And so a lot of people that that that scares

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Speaker 2: a lot of people, And I'll never forget. It was

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Speaker 2: the fifth anniversary of the March in Washington for Jobs

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Speaker 2: and Freedom, and I had made some comments about the

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Speaker 2: King children regarding the MK Memorial, and so Man Martin

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Speaker 2: Luther Kingan third and and Bernice, but they were not

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Speaker 2: happy with me. So m ok the third you know,

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Speaker 2: you know, you know y'all, y y'all don't understand. I'm like, yeah, yeah,

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Speaker 2: we do. And then Bernie said, you know, you know, brother,

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Speaker 2: I love you, but you know y'all can walk a

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Speaker 2: day in our shoes. I said, Bernice, I want you

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Speaker 2: to look at it. Everybody, I said, everybody here I'm

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Speaker 2: talking about. It was Reverend Joseph Liverry, Reverend Sharpton. This

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Speaker 2: was at the event on Saturday, Sharpton's March the official

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Speaker 2: Things that Monday. I said, I said, everybody here knows

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Speaker 2: that at any given time I'll hit that. I said,

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Speaker 2: that's gonna come a day when you gonna want me

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Speaker 2: to hit somebody for you. No. Lie. Three days later,

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Speaker 2: while we are in d C. This is the this

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Speaker 2: is the official celebration. President Obama was there, Oprah was there.

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Speaker 2: All these people were there. Three days later, unbeknowns to us,

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Speaker 2: unbeknownst to her, her brothers had filed a lawsuit against

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Speaker 2: her in Atlanta, trying to get her ousted from the

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Speaker 2: King Center. The story came out that Tuesday, and you

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Speaker 2: know me, I sent her a message. I said, you

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Speaker 2: didn't realize that day was gonna come this fast time.

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Speaker 2: So that's just how so for me, unfiltered means. And

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Speaker 2: I tell people my maternal grandparents had eight kids. Those

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Speaker 2: eight kids had thirty nine kids. Those thirty nine kids

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Speaker 2: have something like seventy kids, and those seventy kids got

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Speaker 2: something like one hundred teen hundred and twenty Bruh. I

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Speaker 2: never spent the night in the non family member's house.

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Speaker 2: I didn't have room for friends. I had enough cousins,

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Speaker 2: so I don't need friends today. So I'm gonna say

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Speaker 2: what has to be said from the chips fall what

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Speaker 2: they may.

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Speaker 3: Because family got your back. Because family got your back,

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Speaker 3: family got your back.

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Speaker 2: Listen, it ain't even even in fact. See when I

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Speaker 2: did an interview with Blad TV and I talked about

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Speaker 2: how I am absolutely, adamantly opposed to Hazen, and I

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Speaker 2: talked about my pledge process and how our chapter pledged

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Speaker 2: I'm an alpha. And so I got a call from

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Speaker 2: some bruhs you know in the chapter. And I was like,

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Speaker 2: let me tell y'all something I got called from some alb's.

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Speaker 2: I said, Hey, I don't need none of y'all to

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Speaker 2: defend me. None of y'all. If any brothers in the

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Speaker 2: chapter or any brothers outside of the chapter got a

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Speaker 2: problem with something, I had to say, tell it has

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Speaker 2: to call me. I said, I've been I said, I've

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Speaker 2: been dealing with folks straight since I was seventeen years old.

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Speaker 2: I've been writing columns, I've been on radio. I said, Man,

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Speaker 2: I ain't afraid to deal with nobody. I said, I said,

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Speaker 2: I would indemnify y'all from having to defend me. I said,

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Speaker 2: I told about LB's, I don't need none of y'all

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Speaker 2: to defend me. If anybody got a problem, tell them

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Speaker 2: to call me and we can have a discussion straight.

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Speaker 2: So that's just how I roll, man, and I think people.

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Speaker 4: That's what makes you unfiltered.

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Speaker 3: That's what makes you just the journey, you know, because

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Speaker 3: a little history by rolling in that we back in

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Speaker 3: Houston young, we rolle in the Houston Defender, prominent black

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Speaker 3: newspaper in Houston, Texas, and back then Roland knew what

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Speaker 3: he wanted to do. I was still searching for myself.

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Speaker 3: So when he talks about having a clear understanding of

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Speaker 3: who he is. I can vouch for that.

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Speaker 2: I can fourteenth at fourteen.

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Speaker 3: Yeah, you know, I didn't know him at fourteenth, but

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Speaker 3: I knew him at the Houston Defender, and he was

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Speaker 3: a young whipper snapper, as they say, and he was

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Speaker 3: very opinionated and he would challenge not only my relationship

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Speaker 3: in a good way. His challenges are never offensive because

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Speaker 3: he just wants the truth and he wants a response

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Speaker 3: from you that's legitimate and not saying it down a

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Speaker 3: water down.

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Speaker 4: That is something that I really appreciate about you.

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Speaker 3: What I also appreciate it she appreciated about you is

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Speaker 3: that I've seen you featured on BT I've seen you

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Speaker 3: featured on Seeing It, I've seen you featured.

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Speaker 4: On TV one.

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Speaker 3: What is the difference between those episodes of your life

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Speaker 3: and what you're doing now in the podcast world slash

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Speaker 3: TV world?

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Speaker 4: Because really streaming is the new TV.

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Speaker 2: So I'll start from this point. First, the beauty my

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Speaker 2: first paid job for The Houston Defender is that I

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Speaker 2: never developed the perspective that white media was more important. Yes,

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Speaker 2: I had an internship with CBS News in Dallas, a

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Speaker 2: hit Hunter with Don Fitzpatrick and associates set it up.

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Speaker 2: And they set it up and half the internship, but

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Speaker 2: it was a non paid internship. I would have to

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Speaker 2: live with some family members. It was just look, I

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Speaker 2: couldn't afford that, and so I saw I turned it down.

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Speaker 2: I stayed at home. I got job of the Houston Defender,

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Speaker 2: and I worked at Wendy's as well. Now, his was

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Speaker 2: interesting that March. This is nineteen ninety. That March was

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Speaker 2: I was. I was on the born of NABJ National

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Speaker 2: Association of Black Journalists, and I was in LA and

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Speaker 2: a friend went to the house of this brother and

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Speaker 2: Tommy Wright. Tommy Wright at the time was married to

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Speaker 2: his sister, worked at LA Times. So we were in Tommy's.

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Speaker 2: We were in Tommy's kitchen, uh, and I was Tommy

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Speaker 2: was asking about the things that I had already done

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Speaker 2: by the time in my career. I I was in college,

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Speaker 2: and he said, you've done all this. He said, bro,

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Speaker 2: you should never work another day in your life for free.

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Speaker 2: And so when I went to the Defender un aside jobs,

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Speaker 2: was like, well, our intern is free. I said, no,

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Speaker 2: y'all gotta pay me. He said, now, y'all gotta pay me,

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Speaker 2: and she was sort of like and I was like, no,

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Speaker 2: y'all gotta pay me, like this is what I've done.

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Speaker 2: And so I can't remember if it was two hundred

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Speaker 2: and fifty dollars, I don't know what it was. But

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Speaker 2: I got paid and I knew I did. I didn't.

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Speaker 2: I like, I understood my worth then and so so

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Speaker 2: you get that. And then so again, just think about that.

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Speaker 2: I turned down an interns of free internshi with CBS

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Speaker 2: News to work at a black paper where then they

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Speaker 2: paid me a lot of money. But it was some

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Speaker 2: money see for a lot of black people, what CBS.

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Speaker 2: But I did more at the Defender in that summer

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Speaker 2: that I would have done at CBS. And that was

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Speaker 2: the first thing what that said to me early on.

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Speaker 2: This is nineteen ninety. What that said to me was,

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Speaker 2: what's more? That was thirty four years ago. What's more

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Speaker 2: important is the opportunity and not the size of the company.

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Speaker 4: I want to talk about DEI. Why ISDI under attack.

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Speaker 2: First of all, most Dei's bush and when I say

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Speaker 2: bullish is not real. The individuals who the individuals who

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Speaker 2: have these jobs. Seventy five percent of all DEI jobs

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Speaker 2: held a bout white folks that they don't have P

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Speaker 2: and their responsibility, so they don't have any real budgets. Okay,

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Speaker 2: DEI jobs no different from the you know, global diversity whatever. Now, No,

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Speaker 2: you gotta have P and responsibility. The only real DEI

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Speaker 2: jobs that are significant is when the CEO has made

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Speaker 2: it clear this is the mandates. That's the only thing.

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Speaker 2: The reason DEI is under attack is no different than

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Speaker 2: the firmative action down the line. You got white folks

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Speaker 2: in this country who do not want us to succeed.

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Speaker 2: The reason I wrote this book White Fear, how the

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Speaker 2: browning of Americas making white folks lose their minds is

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Speaker 2: because they see what is going on. They know that

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Speaker 2: by twenty forty three, we're gonna be a nation majority

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Speaker 2: people of color. And what you have was is this

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Speaker 2: these white folks who cannot handle they now have to compete.

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Speaker 2: So in their minds, like the polls show, they believe

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Speaker 2: that racism against white people is as equal or more

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Speaker 2: is gainst black people. Come on, bruh, But that's the deal.

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Speaker 2: Because they now have to compete, They now are in

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Speaker 2: a situation. Uh, they now are in a situation that uh,

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Speaker 2: they that they can't handle they can't control, and so

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Speaker 2: so the Supreme Court decision or gives it from innive action.

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Speaker 2: The attack against the Fearless Fund. Uh, now you got

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Speaker 2: that racist Stephen Miller his group, they are filing challenges

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Speaker 2: against the NFL's Rooney Rule. They have written to the

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Speaker 2: EEOC to investigate the NFL or the Rooney Rule requiring

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Speaker 2: that they interview minority candidates for top positions. And so

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Speaker 2: they want to attack everything that we have seen that

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Speaker 2: how black people have been able to at least get

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Speaker 2: a foothold in this society. And so they'll go, oh, yeah,

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Speaker 2: you get a job because you're black. But Johnson about

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Speaker 2: these but you say nothing about these mediocre white folks

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Speaker 2: over here who got jobs. And so bruh. Every I'm

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Speaker 2: telling you, I wrote this book, uh September two years ago.

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Speaker 2: I've been talking about this, this concept since two thousand

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Speaker 2: and nine. Same thing I saw it coming. That was

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Speaker 2: a poll taking two thousand and nine around Obamas Obama's inauguration.

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Speaker 2: The question was asked, are you optimistic about the future

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Speaker 2: of America for your children? Black people, latinos Asian Americans,

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Speaker 2: Native Americans majority said yes. One group was less than

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Speaker 2: the majority. White America. And so I was talking about

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Speaker 2: this on shows. I was putting it into my stuff

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Speaker 2: on a TV doc. They weren't listening, they weren't paying attention.

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Speaker 2: And I've been telling I said, y'all, this thing is coming,

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Speaker 2: this thing is coming, that resentment against Obama. I said, y'all,

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Speaker 2: this thing is coming, is bubbling is coming. Trump comes in,

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Speaker 2: and you know what he did. He said, you know what,

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Speaker 2: we can peel back this seaing. Y'all can now say

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Speaker 2: whatever y'all want, but no repercussions. And guess what. It's

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Speaker 2: been a flood since two thousand and sixteen, and so

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Speaker 2: that's why it's under attack. They are going. Let me

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Speaker 2: be perfectly cliffed, everybody who's listened to me, let me clear.

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Speaker 2: If there is any program or initiative at schools, in corporations,

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Speaker 2: anywhere that is designed to level the playing field for

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Speaker 2: black people and people of color, all of it is

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Speaker 2: going to be under attack. And the people who are

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Speaker 2: also the most silent are the greatest beneficiaries of these programs,

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Speaker 2: white women.

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Speaker 5: We'll be right back with more Money Making Conversations, Master Class.

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Speaker 5: Welcome back to the Money Making Conversations Master Class. Hosted

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Speaker 5: by Rashaan MacDonald.

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Speaker 2: This cannot be a situation where black people are the

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Speaker 2: ones out here fighting this. White women, y'all have benefited

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Speaker 2: from these programs more than anybody else, and then the

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Speaker 2: ones who are quiet. That's why DEI is under attack.

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Speaker 2: That's why it was critical race theory. Now they put

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Speaker 2: everything under DEI. Now it's tacking woke, anything that is

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Speaker 2: all anti black. That is what these attacks are.

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Speaker 4: Let me ask you this, because multiple streams of income.

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Speaker 3: Accepting your truth, I'm hearing that out of you.

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Speaker 2: First of all, you got to stop at the bolder

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Speaker 2: streams of income because that was the most important thing.

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Speaker 2: Never let one person control your money. So by by

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Speaker 2: having the multiple they could not they could not control

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Speaker 2: they had. They had a debate in Austin and they said, hey,

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Speaker 2: we're not gonna bring any contributors. I said, okay, I said,

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Speaker 2: so I registered the debate. He said, what are you doing?

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Speaker 2: I said, oh, I'm sorry. I don't need y'all to

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Speaker 2: pay for me to go to the debate. I got

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Speaker 2: this show over here, and so so I go to Austin.

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Speaker 2: Then they go, hey you. They go, hey, well, we

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Speaker 2: realized that you know what we could use you on TV.

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Speaker 2: I said, well, my whole time out. Now you want

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Speaker 2: to put me on TV. I said, y'all don't have

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Speaker 2: to pay for my hotel room. Since y'all now want

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Speaker 2: to use me on CNN and you ain't paid for nothing,

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Speaker 2: you ain't getting me free now, mind you. I was

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Speaker 2: still be paid as a contributor. I didn't get paid

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Speaker 2: for her appearans. I got paid a monthly fee. I said,

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Speaker 2: but since y'all want to use being offered, y'all gotta

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Speaker 2: pay for the hotel room. So I never allowed because

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Speaker 2: when they told me no, I will go no problem

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Speaker 2: over here Trayvon Market when he got killed. I go

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Speaker 2: to Sandford. They were like, you're here. I'm like, yeah,

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Speaker 2: I don't need y'all to pay for my stuff. The

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Speaker 2: mistake that we make is we would let one company

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Speaker 2: control our destiny. I had Tom Joiner money, I had

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Speaker 2: TV one money, I had CNN money, I had speech money,

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Speaker 2: I had book money, and I had I straight up brother.

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Speaker 2: I had executive the e P. Scott Matthews was talking.

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Speaker 2: The tone was quite paternalistic, brother, and I said, Scott,

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Speaker 2: ma me help you out. I got five lines of revenue.

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Speaker 2: Y'all number three, he sort of. I said, and if

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Speaker 2: this ends, I do this here, brother man, the look

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Speaker 2: and that's what look. I'm straight up. Many other white executives,

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Speaker 2: as seeing In could not handle that I had five

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Speaker 2: lines of revenue because they couldn't control my money. When

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Speaker 2: you control the money, you control the output. I said, yeah,

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Speaker 2: I can't talk about this here. I'm a discussing on Joanna.

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Speaker 2: I'm discussing on TV one. See, that's the whole deal.

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Speaker 2: I know. The day I signed with ceeing In, I

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Speaker 2: told my agent, Mark Watts, We're not going to go

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Speaker 2: get another deal that meets or exceeds the financial the

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Speaker 2: CNN deal. When we got that deal, I said, we're

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Speaker 2: gonna get another deal that meets or exceeds that one.

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Speaker 2: So if any one of them ends, we just pivot.

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Speaker 4: Black voices. If I had to say, five black prominent.

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Speaker 3: Voices that have something to say, because consider your person

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Speaker 3: has something to say, they can rally the truths, so

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Speaker 3: to speak. What five voices would you say are compelling

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Speaker 3: and can rally the troops in today's twenty twenty.

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Speaker 2: Four Now, remember when we say black voices, Yes, you've

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Speaker 2: got black voices that are with mainstream, and then you

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Speaker 2: got black voices that are independent, so and that distinction

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Speaker 2: is important. The reason it's hard for me to answer

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Speaker 2: the question is because your question is extremely specific. When

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Speaker 2: you say rally the troops. The problem is there are

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Speaker 2: many folk who are in media who are not trying

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Speaker 2: to rally the troops. They're just talking.

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Speaker 4: Do you mean by that?

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Speaker 2: They're just talking? Meaning your agenda has to be I'm

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Speaker 2: trying I can just talk to people versus I'm trying

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Speaker 2: to organize and mobilize people. There are people who call

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Speaker 2: for a protest and they have a protest, but they

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Speaker 2: do no data collection and so so for them, the

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Speaker 2: protest is the event as opposed to the work after

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Speaker 2: the protest. So when Reverend William Barbara and I are talking,

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Speaker 2: the reason we vibe besides the fact that both of

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Speaker 2: us are Alpha Alpha's, is beca because Reverend Barber is

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Speaker 2: all about strategizing, mobilizing, organizing, So they don't just sit

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Speaker 2: here and do a protest, and they get a whole

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Speaker 2: bunch of prominent people talking. They have what they call

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Speaker 2: affected people. So when they're talking about poor people, they

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Speaker 2: gonna have a big name. But five poor people talking,

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Speaker 2: so they want the voices of the of the poor

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Speaker 2: folk are just as important, actually more important than this

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Speaker 2: prominent black civil rights activist or a lawyer or whatever

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Speaker 2: they had. And so that's why we vibe because the

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Speaker 2: goal is different. And so part of the problem is

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Speaker 2: what you're talking about is and look, we've just lost

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Speaker 2: one of those people, Joe Madison. Joe Madison was one

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Speaker 2: of those people who was like, I'm not just talking

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Speaker 2: about stuff. I'm trying to move people. I'm trying to

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Speaker 2: take this thing called mass media and reach the masses

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Speaker 2: to move them to do something. And I think that

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Speaker 2: that's what's so different. So Tom Jonas retired, Frank, you know,

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Speaker 2: when I look at black radio, we're hurting because we

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Speaker 2: got folks who just want to tell jokes all day,

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Speaker 2: folks who just want to play with things all day.

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Speaker 2: I think I think Ricky Smiley could really fill that

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Speaker 2: void if he's given the freedom to do so. But

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Speaker 2: the problem is he's constricted by bosses who control the show.

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Speaker 2: Right dll is doing a very good job with his

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Speaker 2: radio show and again moving talking about news and politics

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Speaker 2: and trying to connect the dots. A person who I

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Speaker 2: really I think I would say, a year from now.

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Speaker 2: I really believe, and I think I think he's one

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Speaker 2: of the smartest, most brilliant voices out there who has it.

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Speaker 2: He hasn't been put in the right position, and now

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Speaker 2: that he has his own thing, I think you're gonna

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Speaker 2: see the develops. Uh Babonni Jones, m h. I think

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Speaker 2: I think you're gonna see that. But again it goes

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Speaker 2: to uh intent. Again, there are there are people with

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Speaker 2: shows who do great content, who speak to issues, but

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Speaker 2: your question is a totally different question. It really is

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Speaker 2: a person who is by design trying to not just inform,

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Speaker 2: but educate, inform, mobilized and organized, and that's what you do. Yes, yes, no, no, no, no, no,

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Speaker 2: that's what I'm saying. That's what I'm saying. That's a

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Speaker 2: that's a whole different thing. And I think that's the difference.

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Speaker 2: And so somebody watching might go, I can't believe he

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Speaker 2: mentioned this person that person, because that's not what they're

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Speaker 2: trying to do.

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Speaker 4: Right.

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Speaker 2: Some folks are just talking about stuff and that's fine,

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Speaker 2: But the question is are they trying to take that

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Speaker 2: audience and move them here. We want you to show

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Speaker 2: up here, we want you to sign up. We want

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Speaker 2: you to get involved, want you to see that's so

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Speaker 2: that's a whole different agenda, and I'm fine with that.

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Speaker 2: Everybody has their lane. I say this all the time

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Speaker 2: to people. Stephen A has a lane, Shennon Sharp has

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Speaker 2: a lane, Robin Roberts has a lane. Again, BUTMANI has

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Speaker 2: a lane. I mean, I know all these different people

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Speaker 2: on Joey Reid has a lane. All people have different lanes.

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Speaker 2: But what comes to is, what is your mission? What

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Speaker 2: is your mission? Are you what is your mission? Why

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Speaker 2: are you actually doing it? And for me, I don't

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Speaker 2: want to do the mainstream type shows because I know

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Speaker 2: what the mission is and that mission is not what

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Speaker 2: their mission is. And we will be colliding the entire time.

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Speaker 3: Cool Roland Martin. Wow, thank you brother. I pause because

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Speaker 3: can I say you're special? Can I say you're making

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Speaker 3: the difference out in this world?

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Speaker 4: Man? And all joke aside.

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Speaker 3: When I saw you at the at the honors man

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Speaker 3: and and our you know you we both have seen

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Speaker 3: each other's journey, you know, me being with Steve and

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Speaker 3: I remember in twenty eighteen was trying to find that

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Speaker 3: direction and you was talking about the digital games. I'm

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Speaker 3: gonna do my own thing, and you said digital in

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Speaker 3: twenty eighteen for your lunch, I said, go do your thing,

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Speaker 3: and guess what You're controlling your thing, and you are

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Speaker 3: now hashtag Roland Martin unfiltered digital daily shows streaming on

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Speaker 3: the Blackstar Network is on podcast.

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Speaker 4: They need it all because they may not see it all. Rod.

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Speaker 4: Thank you again, brother for supporting HBCU. But I graded

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Speaker 4: from PWI. You graduate in PWI. But we don'understand the

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Speaker 4: value of HBCUs and what they bring the community. Absolutely

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Speaker 4: might have been a compensations master class wek brother.

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Speaker 2: I appreciate it.

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Speaker 5: Brother, thanks a lot, Thank you for joining us for

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Speaker 5: this edition of Money Making Conversations Masterclass. Money Making Conversations

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Speaker 5: Masterclass with rough Shan McDonald is produced by thirty eight

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Speaker 5: fifteen Media Inc. More information about thirty eight to fifteen

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00:25:39,040 --> 00:25:42,280
Speaker 5: Media Inc. Is available at thirty eight to fifteen media

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00:25:42,400 --> 00:25:46,400
Speaker 5: dot com. And always remember to lead with your gifts