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Speaker 1: Welcome to another episode of Strictly Business, the podcast in

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Speaker 1: which we speak with some of the brightest minds working

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Speaker 1: in the media business today. I'm Andrew Wallenstein with Variety.

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Speaker 1: Bratt TV is an independent producer of scripted series for

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Speaker 1: gen Z audiences on many platforms from YouTube to Samsung TVs.

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Speaker 1: So perhaps it's only natural that the company announced today

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Speaker 1: it's bringing on a strategic investor who knows all too

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Speaker 1: well how to blaze his own trail in Hollywood. Legendary

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Speaker 1: Bob Shay, forced behind some of the most memorable film franchises,

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Speaker 1: from Lord of the Rings to Nightmare on Elm Street.

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Speaker 1: She joins me with Bratt TV co founder Rob Fishman

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Speaker 1: to discuss their new partnership in the state of the

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Speaker 1: Brat Venture. Welcome back to Strictly Business, where I'm joined

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Speaker 1: by Brat TV's Rob Fishman and Bob Shay, best known

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Speaker 1: as the founder of New Line Cinema and the director,

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Speaker 1: producer and distributor of about six hundred movies over the

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Speaker 1: course of a career that began in ninety seven at

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Speaker 1: the age of eighty two, he signed on as a

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Speaker 1: strategic investor to Bratt and so I'm gonna start with

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Speaker 1: a simple question for you, Bob. Why. I mean, it's

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Speaker 1: no surprise you continue to produce movies, but this isn't

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Speaker 1: the kind of thing I'd peg you to be involved in. Well,

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Speaker 1: it's no question that m making movies is in my blood.

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Speaker 1: And so when I saw what what what uh what

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Speaker 1: Rob was doing uh and uh and I uh it

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Speaker 1: really excited me because it was what New Lines started

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Speaker 1: doing in its in its own right, which was to

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Speaker 1: find uh audience niches that weren't being wealth taken care of,

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Speaker 1: and to try to uh to understand them, to be

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Speaker 1: a part of them, and to cater to them in

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Speaker 1: a way that would make uh good business that would

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Speaker 1: interest advertisers, and that also would be worthwhile for people

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Speaker 1: to spend their their time and maybe even their money on.

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Speaker 1: So that's it was. It came out of the sky

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Speaker 1: in the sense that it was actually a a match

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Speaker 1: that was created by Goldman Sachs, who is our both

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Speaker 1: ours and the brats Um investment banker, and they put

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Speaker 1: together this arrangement of Rob and I have been getting

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Speaker 1: along well together. I uh just met his his partner Darren,

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Speaker 1: and uh we for the I am looking forward to

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Speaker 1: a dynamic and creative association where I can lend uh expertise,

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Speaker 1: uh history, uh and uh and in my case also

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Speaker 1: to make an investment to put my uh my wallet

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Speaker 1: where my my mouth and intentions are. And I only

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Speaker 1: hope that the next few years are going to be

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Speaker 1: very salutary and it will have a lot of exciting

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Speaker 1: things in a big customer base, and that things are

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Speaker 1: going to go smoothly. We know that doesn't always happen,

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Speaker 1: but we're ready, willing, and able, got it. So, So, Rob,

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Speaker 1: what was Goldman Sachs's pitch to you? How did they

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Speaker 1: introduce you to Bob and what did they say he

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Speaker 1: could bring to the table? Yeah? So, uh, late in

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Speaker 1: the spring of this past year, the folks at Goldman,

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Speaker 1: who we've gotten to over the years, had mentioned, hey,

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Speaker 1: you know, we've been talking to Bob about some new

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Speaker 1: media opportunities. I think we they surfaced our company and

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Speaker 1: he said he was interested in meeting, and we ended

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Speaker 1: up getting together at Bob's in Los Angeles and had

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Speaker 1: a very kind of productive introductory conversation where I explained

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Speaker 1: to him what we were working on, heard a little

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Speaker 1: bit more about uh, you know, his esteemed career, of course,

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Speaker 1: which I had read about previously. And then you know,

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Speaker 1: Bob actually mentioned he was going to New York the

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Speaker 1: next day, and I was coincidentally going to New York

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Speaker 1: later that week. And so while we've both been on

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Speaker 1: the East Coast a little bit, we've had a series

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Speaker 1: of of lunch meetings where Bob's actually uh, he didn't mention,

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Speaker 1: but he's a great chef and prepares all kinds of

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Speaker 1: wonderful concoctions and dishes, and so I've been treated to

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Speaker 1: not only uh, interesting and uh, you know, very helpful

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Speaker 1: and conversations, but also great meals and uh. Over the

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Speaker 1: course the summer, you know, we started to talk about

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Speaker 1: if there was a possibility of working together and then uh,

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Speaker 1: you know, as of this announcement, I guess we're doing

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Speaker 1: that that formally. So uh, the genesis of it was

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Speaker 1: very informal, but it's now turned into an exciting and

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Speaker 1: formal partnership. Sounds good. Um, Bob, you're a movie guy.

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Speaker 1: Bratt TV doesn't make movies. So what is it that

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Speaker 1: you feel that you bring to Brat TV in terms of,

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Speaker 1: as you mentioned, expertise and history to talk about how

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Speaker 1: you're approaching this new venture, well for starters. I it

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Speaker 1: goes back a little bit to the cooking metaphor. I

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Speaker 1: do think that making a movie is like putting a

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Speaker 1: meal on the table, and so long as you you

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Speaker 1: don't have too much spice or it's not too too boring,

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Speaker 1: it's it could be something that other people will enjoy.

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Speaker 1: I like one of my great uh, I guess thrills

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Speaker 1: is a is a corny word for it, but it

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Speaker 1: is that I have in my life is to turn

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Speaker 1: other people on. And I've tried to do it in

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Speaker 1: a number of ways. And so the ideas I think

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Speaker 1: most movie makers feel that way too. They don't just

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Speaker 1: make the movies for themselves. They make it for the

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Speaker 1: audience that they're they're trying to uh to interest, and

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Speaker 1: so that if I can come up with something that

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Speaker 1: turns people on, that very much excites me. Uh. The

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Speaker 1: The thing that that that uh brought me to Rob

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Speaker 1: was that I I and and and and to to

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Speaker 1: Brad all together was it was really it is true

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Speaker 1: that is they're not making movies per se, but it's

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Speaker 1: another thing that really excites me these days. I never

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Speaker 1: was much of a time. I was a television guy,

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Speaker 1: in the fifties when that was that was what you did.

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Speaker 1: You went to the movie theaters and paid a quarter

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Speaker 1: to go and see two serials in a uh and

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Speaker 1: a feature film. But when television came on, that was

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Speaker 1: a whole different experience and uh and it was the

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Speaker 1: medium was very much the message. And I think now

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Speaker 1: again the medium is kind of the message in the

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Speaker 1: sense that that television and movies have have merged. Sure,

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Speaker 1: the pandemic has been a further for whatever it ended

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Speaker 1: up to be, has been a a big catalyst for

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Speaker 1: merging uh television and UM and and and motion pictures.

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Speaker 1: But nevertheless, this idea of now streaming and that's it's

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Speaker 1: something that that it didn't exist when when when television

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Speaker 1: first got started. Of course, I mean there was your

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Speaker 1: your show was on one one a half hour, once

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Speaker 1: one day a week, and that was just it. But

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Speaker 1: now the ability to take a different sort of format

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Speaker 1: to the delivery of the information and entertainment has really

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Speaker 1: merged these two things into a much broader uh spectrum

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Speaker 1: of entertainment and time. That's it's being uh filled And

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Speaker 1: I I don't now see that there's that much of

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Speaker 1: a difference between television and movies except for the idea

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Speaker 1: of having to go to a theater and having to

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Speaker 1: UH park and do all the things. Sure, going to

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Speaker 1: theater is fun. Sure the projection is better. But I

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Speaker 1: am this this collateral to what I was just describing

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Speaker 1: about my interest in in the in the merger between

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Speaker 1: television and and UH and UH movies is also the

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Speaker 1: way television has developed technologically to being very close to

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Speaker 1: what But I used to go to smaller art theaters

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Speaker 1: in New York. For instance, the screens at the theaters

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Speaker 1: that I went to, I won't tell you which ones

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Speaker 1: they were, but they were little. They were little screens.

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Speaker 1: They were almost big television sets. So that there was

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Speaker 1: there was a a possibility that there might be more

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Speaker 1: of a merger, and that the the actual unique experience

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Speaker 1: of going to a movie theater is somewhat obviated now

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Speaker 1: by the incredible delivery system that electronics have have given

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Speaker 1: us to put in our homes. And if you have

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Speaker 1: an ad in screen, as I said, I won't. I

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Speaker 1: won't tell you who has a movie screens in theaters

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Speaker 1: in New York, but believe me, there were there were

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Speaker 1: plenty of them. UH. Certainly at the beginning when when

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Speaker 1: video projection was in this infancy as well, And so

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Speaker 1: if there is a good reason to still go to

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Speaker 1: movie theaters, I think that there is that the idea

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Speaker 1: of of of releasing things first in theaters and then

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Speaker 1: following up with a being able to use the advertising

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Speaker 1: and marketing to a subsequent UH showing on premium television,

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Speaker 1: because that's what we'll call it, whatever you want, it's

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Speaker 1: not really television. It's sort of home entertainment. It's just

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Speaker 1: really who Fate originally started calling television when you think

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Speaker 1: about it, and that it's it's it's become a much

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Speaker 1: bigger universe than we had access to a long time ago.

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Speaker 1: So I'm accepting UH home entertainment as a as a reasonable, viable,

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Speaker 1: and and at times of proper way to see something,

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Speaker 1: even in its original form. Sure, as I suggested, there

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Speaker 1: are movies that you want to be sure you see

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Speaker 1: in a theater just because the experience is is different

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Speaker 1: than sitting in your home. But on the other hand,

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Speaker 1: sitting in your home is not so terrible, especially in

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Speaker 1: this day and age, and you get to have access

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Speaker 1: to a lot more material and you start seeing things

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Speaker 1: that you wouldn't necessarily see because of all of the

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Speaker 1: inconvenience of getting in a car and buying a ticket

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Speaker 1: and all that stuff. So that uh my, I wouldn't

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Speaker 1: say disdain by suspicion of dealing in television has been

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Speaker 1: abated in large measure. And I'm I'm delighted to have

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Speaker 1: the television technology that's available to be modified mole entertainment

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Speaker 1: these days. Got it? Um, So Rob walk us through

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Speaker 1: for those who don't know the Brat TV elevator pitch

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Speaker 1: and what this venture is all about. Certainly, Uh yeah,

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Speaker 1: So we started the company in and uh, you know,

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Speaker 1: the idea is to be a little bit of a

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Speaker 1: modern television channel or network. And I think we wanted

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Speaker 1: to be half in kind of the past and half

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Speaker 1: in the future, and you know, settle on something that

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Speaker 1: made sense in the present. And so um where we

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Speaker 1: saw a number of white spaces were for uh, this

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Speaker 1: younger generation you know who folks called gen z uh

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Speaker 1: they didn't grow up watching television. They're not necessarily even

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Speaker 1: cord cutters, their their cord nevers. They they have very

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Speaker 1: little familiarity with all of the kind of cable networks

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Speaker 1: that we all grew up watching. So what they do

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Speaker 1: watch a lot is user generated content on apps like

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Speaker 1: TikTok and Instagram, and so, you know, our our thought was,

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Speaker 1: what if we could develop a basically a TV channel

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Speaker 1: called rat TV, a nod to the you know, John

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Speaker 1: Hughes Bratt, pack the films of of a few decades ago,

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Speaker 1: and take some of the talent who uh these audiences

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Speaker 1: see on TikTok, whether that's um, you know, someone like

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Speaker 1: Dixie Tamelio who was in one of our shows, or uh,

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Speaker 1: you know people dancers, performers, actresses and feature them in

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Speaker 1: scripted television shows, but put those shows for free, primarily

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Speaker 1: on YouTube. And so we I think we're one of

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Speaker 1: the few kind of purveyors of what I would call,

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Speaker 1: you know, premium for for for YouTube, least premium television

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Speaker 1: where we're making scripted narrative entertainment shows like Chicken Girls

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Speaker 1: and ATOI General and Total Eclips uh that feature uh

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Speaker 1: young actors and actresses from the Internet who we feature

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Speaker 1: in television like shows and uh. And I think that

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Speaker 1: the success over the last few years has been to

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Speaker 1: establish that kind of household name, that household network that

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Speaker 1: has a reliable slate of of television shows that kind

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Speaker 1: of bridges the gap between Hey, you know, I don't

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Speaker 1: have to find this on a streaming service. I may

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Speaker 1: not have it's on YouTube, which I, as the viewer,

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Speaker 1: watch all the time. It features talent that I know,

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Speaker 1: but it infuses the sort of production values and and

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Speaker 1: things that make television and storytelling fun to watch, uh

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Speaker 1: and hopefully gives our viewers the best of both worlds.

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Speaker 1: So we've grown in a bunch of interesting directions since then,

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Speaker 1: But at its core, I look at us really as

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Speaker 1: a modern kind of TV network that produces shows that

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Speaker 1: that you know, viewers hopefully take a shine too. But

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Speaker 1: of course you're not producing for you know, CBS or

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Speaker 1: f X. You're producing or Peacock, Snapchat, you know, Samsung,

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Speaker 1: all sorts of pretty big companies. What is it like nowadays,

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Speaker 1: sort of operating as an independent producer among all these giants. Yeah,

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Speaker 1: well it's interesting and I think you know probably uh

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Speaker 1: and some of the things you know, Bob has talked

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Speaker 1: to us about in terms of, you know, marrying distribution

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Speaker 1: with these interesting content opportunities is true. Now. So you

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Speaker 1: have a whole host of subscription services like Netflix, you

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Speaker 1: have ad supported services like a Samsung or to some extent, Peacock.

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Speaker 1: You have you know, free social services like Snapchat, and

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Speaker 1: so part of our job is to you know, kind

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Speaker 1: of marry the content experience to the delivery mechanism. So

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Speaker 1: on a platform like Snapchat, we have a popular series

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Speaker 1: called Past Your Bedtime, which airs three times a week.

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Speaker 1: It's a kind of gen z culture and gossip show

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Speaker 1: that's hosted and UH has done really well there. On

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Speaker 1: a platform like Samsung where they're actually recreating the experience

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Speaker 1: of you know, live linear TV channels, we've taken our

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Speaker 1: library of scripted shows and stitch those into a twenty

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Speaker 1: four hour programming network that's a little bit more like

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Speaker 1: you know, what you used to used to see on

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Speaker 1: the TV grid twenty years ago. So I think that

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Speaker 1: you have to be nimble both in what you choose

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Speaker 1: to produce and and how you display it. And UH,

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Speaker 1: you know, that's certainly been a challenge, but I think

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Speaker 1: also an opportunity over the last few years where there

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Speaker 1: are a lot more ways to present what you're making,

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Speaker 1: a lot more opportunities to make different things, and you know,

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Speaker 1: ultimately to to reap rewards and revenue from displaying in

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Speaker 1: all of these different environments. We'll be right back with

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Speaker 1: more with Rob Fishman and Bob Shay in just a

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Speaker 1: moment book a back to strictly business, where we're talking

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Speaker 1: with Rob Fishman of RAT TV and Bob Shay, best

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Speaker 1: known as the founder of New Alliance Cinema. Bob, no

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Speaker 1: one has traveled the road to the independent the way

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Speaker 1: you did at New Line. As you look at the

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Speaker 1: road RAT is traveling. Are there similarities or differences in

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Speaker 1: terms of the challenge rat faces that you did way

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Speaker 1: back with New Line? Yeah, well it is. There's there

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Speaker 1: is a very clear synchronicity because what we were trying

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Speaker 1: to do when we start a New Line is to

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Speaker 1: provide a programming that sometimes it was just the venue

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Speaker 1: and sometimes was actually a movies that we could get

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Speaker 1: into theaters that was that was particularly interested interesting to

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Speaker 1: a group of audience, which were people that were around

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Speaker 1: my age at that time. I was like twenty seven

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Speaker 1: when I got started. That we're not being well served

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Speaker 1: by um uh by the media that was available at

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Speaker 1: that time, and uh for us, uh it was we

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Speaker 1: used to call our movies dating movies. Why because who

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Speaker 1: wants to sit home with your parents watching? Uh? I

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Speaker 1: love Lucy and uh and and uh Milton Burrows show,

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Speaker 1: when you can go out with with with with a

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Speaker 1: girl that you like a lot, maybe put your arm

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Speaker 1: around her in a theater and being here and being

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Speaker 1: your own in your own place and your own and

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Speaker 1: have your own privacy, which at that time was movie

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Speaker 1: theaters and that was why movie theaters continue to prosper them.

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Speaker 1: And I see what what Rob and Brad are are

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Speaker 1: doing and and have done up to even now, is

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Speaker 1: to find stories and ways to tell them that are

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Speaker 1: kind of private and understandable mostly by the specific audience

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Speaker 1: that they're trying to reach, which their advertiser. What fortunately

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Speaker 1: for us is are also interested in reaching that become

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Speaker 1: very loyal uh customers and uh that to me, it's

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Speaker 1: it just resonates all over again. This These were the stuff,

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Speaker 1: the leftovers, if you will, The stuff that isn't doesn't

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Speaker 1: have the big movie stars, usually doesn't have the huge

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Speaker 1: special effects, but has the funny jokes, that has the

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Speaker 1: chard or new talent, and it has the inside track

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Speaker 1: exactly what what who your kids, who your friends are

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Speaker 1: interested in? Which your friends are interested in that are

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Speaker 1: uh that are not they're not being paid as much

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Speaker 1: attention to by the big companies because they have a

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Speaker 1: different agenda. They need movies from movie theaters, and they

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Speaker 1: need big productions and all of that stuff. What we

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Speaker 1: want is just the few good laughs, some warm feelings,

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Speaker 1: you know, a little bit of romance and uh well,

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Speaker 1: Rob will tell you more about that than I do.

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Speaker 1: But the idea that they are picking up a sort

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Speaker 1: of the thread that New Line graduated from, because there

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Speaker 1: are there are, in fact, still lots of entertainment topics

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Speaker 1: and and and talent that are not being uh not

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Speaker 1: not not being hired, because it's just that they have

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Speaker 1: to offer that there's a there's plenty of room for

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Speaker 1: new ideas, new programming and innovation. That's what attracted me.

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Speaker 1: Makes sense, so so Rob, in terms of your company,

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Speaker 1: it's a little unusual in the sense it's a it's

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Speaker 1: a venture backed, uh programmer for television. You don't see

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Speaker 1: that much of those. You know, you've raised about forty

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Speaker 1: five million in the past from investors including Anchorage Capital,

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Speaker 1: Advanced Capital. Uh here, you've got Bob coming in is

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Speaker 1: a strategic investor. So so what is your where are

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Speaker 1: you at right now in terms of you know, next

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Speaker 1: rounds of financing. What does that road ahead look like. Yeah,

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Speaker 1: well it's a it's a good question. And you know,

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Speaker 1: we we did take a venture back back to approach,

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Speaker 1: which was, you know, to raise a bunch of capital,

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Speaker 1: which I guess in you know, movie terms, allowed us

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Speaker 1: to deficit finance a lot of what we were producing

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Speaker 1: because at the end of the day, UH, we needed

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Speaker 1: to get a slate of content up early on UH

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Speaker 1: and and and make all of our shows. So, you know,

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Speaker 1: raising financing from uh from venture capitalists allowed us to

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Speaker 1: produce you know, a dozen original series that we launched,

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Speaker 1: and also allowed us to hire an advertising team and

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Speaker 1: all the you know, corporate folks who work with us.

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Speaker 1: So I think that it was necessary, uh to kind

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Speaker 1: of jump start this new network. Uh. You know, we're

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Speaker 1: in a fortunate place now where uh, you know, revenue

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Speaker 1: has grown quickly. For one, we we ended with about

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Speaker 1: fifteen million dollars and top line revenue in this year

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Speaker 1: we're hoping to get to about thirty five. So we've

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Speaker 1: seen a really nice jump. And we've also broken into profitability,

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Speaker 1: which you know had been a goal of ours and

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Speaker 1: allows us to be self sustaining and and and you know,

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Speaker 1: keep the company and good order. Obviously, working with Bob

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Speaker 1: here was very opportunistic, and I think the product of

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Speaker 1: both sides wanting to partner together and uh, you know

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Speaker 1: that investment will allow us to grow even more quickly

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Speaker 1: in in you know ways we've been thinking of down

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Speaker 1: the line. But I think, uh, you know, for us now,

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Speaker 1: the challenge becomes, how do we take this uh kind

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Speaker 1: of TV brand that exists online and and grow it

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Speaker 1: into uh, you know, even more of a household name

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Speaker 1: with a bunch of different divisions and tentacles and you

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Speaker 1: know that that reaches our consumer in a number of

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Speaker 1: different ways. And so we've started, uh doing more auction

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Speaker 1: projects with third party partners, like we're working quite a

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Speaker 1: bit with the Facebook family of apps on a series

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Speaker 1: of projects with Instagram where we're taking a number of

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Speaker 1: these top gen Z creators and helping them produce original

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Speaker 1: series on their own channels. You can see on folks

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Speaker 1: like Sean does Magic, who's a really great magician, or

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Speaker 1: the Slove Family, which is a you know, a great

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Speaker 1: family of creators, and uh so we're we're helping them

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Speaker 1: produce original content both for longer for episodes on Instagram

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Speaker 1: TV and also with Reels Videos UH, and then you know,

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Speaker 1: we're working with UH. We actually partnered with MGM a

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Speaker 1: few years ago UH to develop and sell original television

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Speaker 1: shows and so that's been going well. And so you know,

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Speaker 1: I think our goal now is to to find I

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Speaker 1: mean a to kind of build and double down on

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Speaker 1: the core business, but find really interesting expansion opportunities that

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Speaker 1: we can take some of the UH capital that we've

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Speaker 1: you know now been able to drive and reinvest that

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Speaker 1: into into growth. And I'm also curious about working with

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Speaker 1: all this influence or talent. Here. We are having this

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Speaker 1: conversation a day after Netflix signed Addison Ray to a

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Speaker 1: talent deal, and you mentioned Dixie Demilio. You know, she

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Speaker 1: and her even more famous sister have their own, you know,

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Speaker 1: Kardashian type show on Hulu. So it is Hollywood waking

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Speaker 1: up to where you've been all along. And if they're successful,

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Speaker 1: does that actually become problematic for you? Yeah? It's interesting.

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Speaker 1: You know. So our previous venture, which was became part

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Speaker 1: of Twitter and twif, really worked very closely with the

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Speaker 1: Vine stars and served as UH kind of advertising market.

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Speaker 1: And so we've worked with digital talent now for a

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Speaker 1: bunch of years. And I do think that Hollywood is

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Speaker 1: is kind of finally waking up to the power and

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Speaker 1: appeal of talent. And it's it's a it's an interesting

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Speaker 1: question because you know, in some ways these talent posed

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Speaker 1: an almost existential threat to Hollywood because they don't really

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Speaker 1: need the industry to become popular. Right. It's kind of

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Speaker 1: the opposite of a kid coming to Hollywood and getting

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Speaker 1: an agent and get a cast in a movie and

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Speaker 1: and meeting the star system to become popular, right, they

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Speaker 1: they start an account on Instagram or TikTok. They might

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Speaker 1: be in their hometown, and you know, you look at

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Speaker 1: the Damelios or Addison Ray and these folks have grown

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Speaker 1: so big so quickly. Uh and you know, only recently

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Speaker 1: as you can see and say, like the Damelio Show,

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Speaker 1: only more recently. Uh you know, had to link up

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Speaker 1: with the industry to um kind of uh you know,

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Speaker 1: grow their careers and in a way that the whole

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Speaker 1: process is a bit inverted. And so um, look we

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Speaker 1: you know we worked with Dixie Damelio was she was

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Speaker 1: her her first acting job was on our show, Uh

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Speaker 1: bat away general. Um, you know, we had uh talked

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Speaker 1: to Addison a long time well her her younger brother

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Speaker 1: Enzo is actually in one of our shows, Chicken Girls,

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Speaker 1: and so we get to work with their family we

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Speaker 1: as well. Uh. But yeah, our job in a way

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Speaker 1: is to kind of, I think, discover and employ a

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Speaker 1: lot of these young performers before they you know, sign

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Speaker 1: a multi year Netflix deal or even concurrently. I mean

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Speaker 1: a nice example is, you know, we really like the

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Speaker 1: movie to All the Boys I've loved before on Netflix,

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Speaker 1: and uh and a calf Guard who played the younger

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Speaker 1: sister on that popular movie on Netflix. We reached out

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Speaker 1: to a fe years ago and she started a Bratt

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Speaker 1: TV show called Zoe Valentine and then went back to

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Speaker 1: you know, do another Netflix show. So it's not always

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Speaker 1: one or the other. And we're certainly not exclusive with

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Speaker 1: our talent um, and we'd love to see them, you know,

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Speaker 1: grow and expand in in all kinds of different ways.

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Speaker 1: I think, you know, to answer your question, there is

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Speaker 1: certainly a lot more signing of this form of talent,

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Speaker 1: whether those are you know, with new management firms or

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Speaker 1: the existing you know, big three agencies and so uh.

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Speaker 1: In some cases that makes it harder to work with

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Speaker 1: talent because there's a lot more infrastructure on them. But

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Speaker 1: in some cases, you know, of course it can be

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Speaker 1: easier because they're surrounded by professional representation. So I do think,

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Speaker 1: you know, the last thing I'll say at that point

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Speaker 1: is we see a lot of the Netflix is of

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Speaker 1: the world kind of doing reality shows with talent who's

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Speaker 1: grown online. We see still a lot less of um,

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Speaker 1: you know, casting and more traditional roles, which is what

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Speaker 1: primarily what we do. And I think one of the

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Speaker 1: fun things for UH talent who are on our shows

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Speaker 1: is that they get to play a character and kind

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Speaker 1: of have that traditional Hollywood experience that you know, Bob

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Speaker 1: in a way was talking about with early movies, and

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00:26:36,520 --> 00:26:39,440
Speaker 1: so we we still feel like we're kind of a

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00:26:39,520 --> 00:26:43,920
Speaker 1: unique destination for for talent from the Internet to come

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00:26:43,960 --> 00:26:46,520
Speaker 1: play a character and work on a set and and

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00:26:46,560 --> 00:26:49,640
Speaker 1: you know, not just have to be themselves. Rob, you

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00:26:49,840 --> 00:26:54,280
Speaker 1: also have an interesting model where the Brat brand shows

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00:26:54,359 --> 00:26:57,199
Speaker 1: up on so many different platforms. I know, you just

439
00:26:57,280 --> 00:27:01,400
Speaker 1: made a deal that added almost your entire archives to Peacock.

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00:27:01,560 --> 00:27:06,520
Speaker 1: How do all these platforms coexist? Explain sort of the

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00:27:06,560 --> 00:27:10,199
Speaker 1: windowing strategy here. Yeah, it's a great question, and I

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00:27:10,240 --> 00:27:13,880
Speaker 1: think We're in a time of upheaval and consolidation and

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00:27:14,200 --> 00:27:18,160
Speaker 1: you know, general confusion in the media industry, so uh,

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00:27:18,280 --> 00:27:22,399
Speaker 1: navigating that as a content creator is challenging, and I

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00:27:22,400 --> 00:27:25,360
Speaker 1: imagine even more so for people who are viewers at home.

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00:27:25,359 --> 00:27:28,159
Speaker 1: But uh, you know, our windowing strategy, so to speak,

447
00:27:28,240 --> 00:27:32,800
Speaker 1: is to release uh content first and foremost on free

448
00:27:33,359 --> 00:27:36,560
Speaker 1: uh social networks like YouTube and snap Chat and Instagram,

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00:27:36,800 --> 00:27:42,440
Speaker 1: where we sell advertising directly to support that content. Uh. Thereafter,

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00:27:42,840 --> 00:27:46,720
Speaker 1: the kind of like second window, which is multifarious, is

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00:27:46,960 --> 00:27:50,360
Speaker 1: that that content gets recut into more traditional twenty two

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00:27:50,359 --> 00:27:56,240
Speaker 1: minute TV episodes and released on uh avon platforms advertising

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00:27:56,280 --> 00:27:59,479
Speaker 1: video on demand like to be or Roku or Amazon

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00:27:59,560 --> 00:28:02,680
Speaker 1: Prime Video, and then also released as part of our

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00:28:02,760 --> 00:28:06,800
Speaker 1: twenty four hour live linear channels on places like Samsung

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00:28:06,840 --> 00:28:10,199
Speaker 1: Television's or Video. And then you know, uh to a

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00:28:10,200 --> 00:28:12,600
Speaker 1: certain extent, will do deals with folks like Hulu where

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00:28:12,600 --> 00:28:15,359
Speaker 1: you can watch the programming as as part of a

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00:28:15,880 --> 00:28:18,760
Speaker 1: licensing fee. And uh that kind of second window, as

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00:28:18,840 --> 00:28:21,560
Speaker 1: you kind of hinted at, is is quite broad and

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00:28:21,680 --> 00:28:26,200
Speaker 1: encompasses a number of viewing destinations. The deals we've done

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00:28:26,200 --> 00:28:29,040
Speaker 1: with those folks are all non exclusive, so in a way. Yes,

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00:28:29,119 --> 00:28:31,880
Speaker 1: you can kind of access and tap the same content

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00:28:32,000 --> 00:28:35,960
Speaker 1: that's on YouTube everywhere else. And uh, you know that

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00:28:36,160 --> 00:28:39,760
Speaker 1: for us is the best strategy because we recoup revenue

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00:28:39,760 --> 00:28:41,920
Speaker 1: from each of those channels. As to how that will

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00:28:41,960 --> 00:28:44,360
Speaker 1: play out in the future, you know, I just don't know.

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00:28:44,520 --> 00:28:47,760
Speaker 1: I think it's it's a it's an interesting time and

469
00:28:47,800 --> 00:28:50,960
Speaker 1: space where even you know, putting aside Bratt TV shows,

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00:28:51,000 --> 00:28:54,000
Speaker 1: there are certain you know, famous shows from ten years

471
00:28:54,000 --> 00:28:56,480
Speaker 1: ago where you can type it into your Apple TV

472
00:28:56,640 --> 00:28:58,920
Speaker 1: and there's like seven different places that you can watch

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00:28:58,960 --> 00:29:02,480
Speaker 1: the same thing. Uh. You know. I think that's why

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00:29:02,520 --> 00:29:06,600
Speaker 1: we are obviously with HBO Max and Discovery Merging or MGM,

475
00:29:06,600 --> 00:29:08,680
Speaker 1: who we worked with an Amazon merging. I think some

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00:29:08,720 --> 00:29:12,160
Speaker 1: of that consolidation will you know, continue happening and continue

477
00:29:12,160 --> 00:29:16,520
Speaker 1: making sense because having overlapping services where yes, you can

478
00:29:16,560 --> 00:29:19,960
Speaker 1: see the same programming, uh, is you know, maybe good

479
00:29:20,000 --> 00:29:21,880
Speaker 1: for people like us because there are a lot of

480
00:29:21,920 --> 00:29:23,440
Speaker 1: places we can work with, But you know, I don't

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00:29:23,440 --> 00:29:28,200
Speaker 1: know how that works exactly for the viewer. One last question,

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00:29:28,440 --> 00:29:30,440
Speaker 1: and I'll give this to you, Bob. I'm I'd be

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00:29:30,480 --> 00:29:33,720
Speaker 1: remissing not asking what you think of the state of

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00:29:33,760 --> 00:29:38,120
Speaker 1: the movie business today. Just there's obviously incredible disruption with

485
00:29:38,200 --> 00:29:42,320
Speaker 1: the theaters right now, with covid, uh, the streaming services

486
00:29:42,360 --> 00:29:45,840
Speaker 1: obviously taking a lot on. How do you see it,

487
00:29:45,840 --> 00:29:49,040
Speaker 1: because you're you're still very much in that gag. Yeah, well,

488
00:29:49,120 --> 00:29:54,880
Speaker 1: I obviously I'm as confused as everybody else. And but

489
00:29:55,000 --> 00:30:00,600
Speaker 1: it's it's like it's almost like a a stranger naissance

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00:30:01,160 --> 00:30:04,000
Speaker 1: and things are merging in such a peculiar in such

491
00:30:04,040 --> 00:30:10,800
Speaker 1: a interesting way that I don't think there where they're

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00:30:10,800 --> 00:30:16,280
Speaker 1: going to landing together. I'm guardedly excited about it. I

493
00:30:17,760 --> 00:30:23,400
Speaker 1: feel very akin to exhibitors. I've been living within my

494
00:30:23,440 --> 00:30:27,680
Speaker 1: whole life. Uh sometimes it's been wonderful experience and sometimes

495
00:30:27,680 --> 00:30:30,280
Speaker 1: just been terrible, but that was sort of what you

496
00:30:30,360 --> 00:30:34,280
Speaker 1: had to live with. It was like, uh, you know,

497
00:30:34,440 --> 00:30:39,520
Speaker 1: coal fear stove. And now that the technology and and

498
00:30:39,120 --> 00:30:47,080
Speaker 1: and and uh, evolution and innovation have once again approached

499
00:30:47,120 --> 00:30:51,120
Speaker 1: the entertainment area, I think the entertainment area has to

500
00:30:51,160 --> 00:30:53,440
Speaker 1: deal with it in terms of people still wanting to

501
00:30:53,480 --> 00:30:57,400
Speaker 1: be entertained and to be stimulated and to be turned on,

502
00:30:57,640 --> 00:31:00,920
Speaker 1: just like books still are around and and and regular

503
00:31:00,960 --> 00:31:04,760
Speaker 1: television is I don't think there's going to be any

504
00:31:04,800 --> 00:31:10,640
Speaker 1: diminution in people's interests in seeing acting and UH and

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00:31:10,640 --> 00:31:16,920
Speaker 1: and and and presentations and UH and talent UH that

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00:31:17,120 --> 00:31:22,000
Speaker 1: is easy to is easy to access, is not overly expensive,

507
00:31:22,440 --> 00:31:27,200
Speaker 1: and UH offers just another opportunity for you to spend

508
00:31:27,200 --> 00:31:30,480
Speaker 1: your leisure time in a in a fruitful way. So

509
00:31:30,560 --> 00:31:36,080
Speaker 1: I'm I'm sorry to see the disruption and the in

510
00:31:36,120 --> 00:31:40,240
Speaker 1: some cases the UH you know, this disappointment that that

511
00:31:40,360 --> 00:31:43,880
Speaker 1: the circumstances and history have brought to the industry. But

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00:31:44,000 --> 00:31:47,480
Speaker 1: on the other hand, I'm I'm still as enthusiastic as

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00:31:47,520 --> 00:31:50,600
Speaker 1: I ever have been about working with people who want

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00:31:50,600 --> 00:31:54,160
Speaker 1: to entertain the world. And that's what I think that

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00:31:54,280 --> 00:32:00,640
Speaker 1: Pratt and UH and uh job and his whole team

516
00:32:01,000 --> 00:32:06,240
Speaker 1: are inspired to do. I think it's not just it's

517
00:32:06,320 --> 00:32:08,520
Speaker 1: not just let's make up, let's let's make some money

518
00:32:08,560 --> 00:32:14,240
Speaker 1: and move on. I think they're seriously interested in nurturing, cultivating,

519
00:32:14,680 --> 00:32:19,200
Speaker 1: and in a in a way, UH, spiritually acquiring an

520
00:32:19,240 --> 00:32:22,160
Speaker 1: audience space of younger people who are going to be

521
00:32:22,200 --> 00:32:27,600
Speaker 1: really important to our civilization. Well said, and I wish

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00:32:27,600 --> 00:32:30,480
Speaker 1: you well with this new venture and what you're continuing

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00:32:30,520 --> 00:32:33,240
Speaker 1: to do with the movie business. Rob Bob thanks for

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00:32:33,280 --> 00:32:42,440
Speaker 1: taking some time out all right, for having us. This

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00:32:42,520 --> 00:32:45,640
Speaker 1: has been another episode of Strictly Business. Tune in next

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00:32:45,680 --> 00:32:49,400
Speaker 1: week for another helping of scintillating conversation with media movers

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00:32:49,440 --> 00:32:51,680
Speaker 1: and shakers, and please make sure you subscribe to the

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00:32:51,720 --> 00:32:55,040
Speaker 1: podcast to hear future episodes. Also, leave a review in

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00:32:55,160 --> 00:32:57,800
Speaker 1: Apple Podcasts and let us know how we're doing