WEBVTT - Should the Fed Cut Rates... and Should You Cut Meat?

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<v Speaker 1>Welcome to Bloomberg Opinion. I'm Vonnie Quinn. This week, the

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<v Speaker 1>key concern usually is precisely when a curve re steepened

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<v Speaker 1>rapidly to get back to zero. That's when you're about

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<v Speaker 1>to get a re station. Not when you know that

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<v Speaker 1>one is coming, but when it's actually here. Chief Rates

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<v Speaker 1>Correspondent Garfield Reynolds on the signals Rates are sending investors

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<v Speaker 1>about the economy, and it's kind of like a wee

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<v Speaker 1>work way. It's kind of like sake it to you

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<v Speaker 1>make it. Julie Ran on the latest to Danny concerns

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<v Speaker 1>shaking the integrity of India investment. We also hear from

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<v Speaker 1>the University of Georgia Stephen mim about the curious history

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<v Speaker 1>of meat alternatives. First though, to Chief Rates Correspondent now

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<v Speaker 1>Garfield Renalds and the markets topsy turvy week. Here's fed

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<v Speaker 1>Jerry J. Powell at the Economic Tub of Washington, d C.

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<v Speaker 1>The message we were sending at the fon C meeting

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<v Speaker 1>last Wednesday was really that the disinflationary process, the process

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<v Speaker 1>of getting inflation down, has begun, and it's begun in

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<v Speaker 1>the goods sector, which is about a order of our economy.

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<v Speaker 1>But it has a long way to go. These are

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<v Speaker 1>the very early stages of disinflation. So the services sector

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<v Speaker 1>really except for housing services, pardon me, is not really

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<v Speaker 1>showing any any disinflation. So Garfield Powell had another opportunity

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<v Speaker 1>this week to speak to the markets, and it felt

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<v Speaker 1>like he didn't take any opportunity to correct the market

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<v Speaker 1>or maybe deflect the market. He just said exactly what

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<v Speaker 1>he has been saying. He's not making any effort anymore.

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<v Speaker 1>Is he to talk down the market? Well, I think

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<v Speaker 1>he is very conscious of the idea that he's got

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<v Speaker 1>a very narrow path forward towards the situation where he

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<v Speaker 1>gets inflation there without crashing the economy, and so he

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<v Speaker 1>doesn't want to skip people too much as the way

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<v Speaker 1>it comes across, and he's sort of willing to, as

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<v Speaker 1>it were, talked, pass markets and just stick with this

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<v Speaker 1>is what I see we need to do. How many

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<v Speaker 1>times can he say he's determined to bring inflation down

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<v Speaker 1>and then he doesn't want to repeat the mistakes. He

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<v Speaker 1>said that that's part of the furniture, and he's also

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<v Speaker 1>I mean, the method this week has been to let

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<v Speaker 1>the other fair officials be the ones who really seeing

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<v Speaker 1>the Hawkish chorus. It's amazing, and his deputies do all

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<v Speaker 1>of that work these days, and not him so much. Well,

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<v Speaker 1>I mean it's that we get part of FED speak,

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<v Speaker 1>and that also the market is paying a lot of

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<v Speaker 1>attention to it. The other fact that here is that

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<v Speaker 1>you are have to all effort and see that is

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<v Speaker 1>a committee. There is a range of views, and so

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<v Speaker 1>quite possibly how themselves is somewhat less purekfish, somewhat more

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<v Speaker 1>optimistic about potential to get a soft landing, you know,

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<v Speaker 1>than some of his colleagues who are for whatever particular

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<v Speaker 1>reasons where it comes to background, whether it comes to

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<v Speaker 1>their particular reason that they're looking at their far more

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<v Speaker 1>concerned about just making absolutely sure that inflation is brought

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<v Speaker 1>in the check. They're far more willing to take the

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<v Speaker 1>punch bowl away. Well, as we speak to and your

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<v Speaker 1>yield at three sixty five and change the two years

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<v Speaker 1>at four or forty eight. So we have repriced a

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<v Speaker 1>certain amount, but there's no wholesale repricing going on. Still,

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<v Speaker 1>Why is that? Do you think? While there's a couple

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<v Speaker 1>of issues going on, a mere one is as were mentioned,

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<v Speaker 1>pow E's aiming very determinedly for a soft landing, and

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<v Speaker 1>so a soft landing is seen as allowing for interstrections

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<v Speaker 1>not yet too high, to come down soon around than

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<v Speaker 1>later if they need to. But the other issue is

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<v Speaker 1>there's such an enormous advertise US treasuries. Now some of

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<v Speaker 1>that demand has come from tensions who define benefit. Tensions

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<v Speaker 1>in the US have got about a trillion dollars to

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<v Speaker 1>play with the circlus and so that they don't need

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<v Speaker 1>to do anything other than just an income on it,

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<v Speaker 1>so they're happy to buy treasuries. We saw a very

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<v Speaker 1>very strong the amount of the ten year options this week.

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<v Speaker 1>There is that undercurrent of demand for treasuries at these

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<v Speaker 1>yields for long term buyers. At the same time, that's

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<v Speaker 1>very short and we have people betting on the potential

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<v Speaker 1>that defend takes the interest rate to six percent, and

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<v Speaker 1>certainly the terminal rate pricing the general consensus that moved

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<v Speaker 1>up as well. So you're seeing a market that is

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<v Speaker 1>saying we're going to hedge against the potential of defend

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<v Speaker 1>goes harder. In the longer term. We're confident that a

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<v Speaker 1>three and a half percent to four percent yield on

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<v Speaker 1>a ten year treasury is too good to miss out.

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<v Speaker 1>You don't see that over the long term yields are

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<v Speaker 1>going to move significantly higher and stay significantly higher for

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<v Speaker 1>any long stretch of time. Yeah, I mean it's phenomenal.

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<v Speaker 1>It's very hard to believe that that will actually happen

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<v Speaker 1>when you see what the market is doing these days,

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<v Speaker 1>but I guess it has to happen at some point

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<v Speaker 1>now you mentioned it there, there has been lots of

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<v Speaker 1>chatter and lots of options market movement pricing it will

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<v Speaker 1>be great of six percent or even hired. Should we

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<v Speaker 1>be seeing these types of tail risks priced in elsewhere though, Well,

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<v Speaker 1>I mean definitely, because the concern has to be if

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<v Speaker 1>you look a little bit further away from just the

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<v Speaker 1>Treasury from itself, what impact if the Fed goes to

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<v Speaker 1>five and a half or six percent or beyond on

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<v Speaker 1>the wider world outside treasuries? What happens to tech stocks

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<v Speaker 1>that have been very, very strong and a particular evaluations

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<v Speaker 1>to earning spaces. What happens to the credit complex where

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<v Speaker 1>corporate spreads have come in markedly and have continued to

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<v Speaker 1>march in even as what's really gone on with government

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<v Speaker 1>yields is they've sort of stabilized in their current range.

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<v Speaker 1>So if the FED goes to five point two five,

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<v Speaker 1>five point five, five point seven five in the longer term,

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<v Speaker 1>somebody who bought a ten year yield at this level

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<v Speaker 1>might well decide that they're going to be okay. They

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<v Speaker 1>just need to write out the short term pain. But

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<v Speaker 1>those other markets, they don't have that luxury. And I

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<v Speaker 1>haven't even mentioned what would go on with junk bonds. Yeah,

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<v Speaker 1>it's phenomenal when you think about it. I mean, what

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<v Speaker 1>should be happening now in order to prepare for a

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<v Speaker 1>world that's like that? Or do all of these other

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<v Speaker 1>markets assume one of two options that everything is smooth

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<v Speaker 1>and fine and hunky dorry and this plenty of demand

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<v Speaker 1>for all of the products made by these tech companies,

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<v Speaker 1>or there's going to be a massive recession. Yeah, yeah,

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<v Speaker 1>and the and the I mean the question of the

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<v Speaker 1>massive recession too is mostly down to what goes on

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<v Speaker 1>with inflation and what goes on with the FED fight

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<v Speaker 1>against the inflation. And if inflation continues to come down

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<v Speaker 1>smoothly and at a barely rapid pace, then even if

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<v Speaker 1>you don't get the FED rate cuts later on in

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<v Speaker 1>the year that people are looking for, I think you'll

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<v Speaker 1>get a soft landing for the economy. You might get

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<v Speaker 1>some pain for those people who bought ten year bonds

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<v Speaker 1>at three and a half per cent, but that won't

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<v Speaker 1>really hurt the wider world. The big risk is if

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<v Speaker 1>you get inflation staying elevated, or if you get something

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<v Speaker 1>in the way that inflation is coming down that still

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<v Speaker 1>concerns the FED. The FED goes higher than people are

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<v Speaker 1>expecting it and stays there the longer, that could cause

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<v Speaker 1>that recession that we're talking about. So the other part

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<v Speaker 1>of this, and the FED chair mentioned it has mentioned

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<v Speaker 1>a few times now, is this is inflation, and that's

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<v Speaker 1>the stickier side of things, and it also accounts for,

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<v Speaker 1>you know, more of the bokers than goods inflation. It's

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<v Speaker 1>not coming down. How on earth could we possibly get

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<v Speaker 1>a rate cut by the end of the year. Game

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<v Speaker 1>out the scenario where we do go one, Well, that's

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<v Speaker 1>always been one of the conundrums because if you do

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<v Speaker 1>get a you know, equities have been rallying on the

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<v Speaker 1>idea that the Fed is soon started done with rates

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<v Speaker 1>best we can tell. There are some other issues as well,

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<v Speaker 1>but that's certainly been paral the narrative. There will soon

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<v Speaker 1>be done hiking, and it will be ready to cut

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<v Speaker 1>at the first sign of trouble, the way that pal

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<v Speaker 1>did before the pandemic teen when they raised rates and

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<v Speaker 1>said that they were determined to keep raising them, but

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<v Speaker 1>then once the economy wobbled while, they cut them again.

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<v Speaker 1>So there's an expectation that would do that again. The

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<v Speaker 1>difficulty is inflation is still way too high for the

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<v Speaker 1>Fair to countenance rate cuts. So if you're going to

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<v Speaker 1>get rate cuts later this year, even from where we

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<v Speaker 1>are now, if the Fair stop where it is now

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<v Speaker 1>and then ends up cutting rates by the end of

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<v Speaker 1>this year, that has to be a recession in order

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<v Speaker 1>for them to do that, because the inflation rate is

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<v Speaker 1>just too high. Yeah, I mean, Stephen Major has always

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<v Speaker 1>had this idea of why would have fed overhike in

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<v Speaker 1>order to have to cut again. Why wouldn't it just

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<v Speaker 1>hiken off and stay there for a while and then

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<v Speaker 1>cut eventually sometime maybe, So, I'm not sure why that

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<v Speaker 1>isn't more popular of a view. Well, I think the

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<v Speaker 1>point there is a central banks do tend to overreact.

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<v Speaker 1>They definitely overreacted to the pandemic, and also two previous

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<v Speaker 1>episodes of recessions, so they take rate lower and do

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<v Speaker 1>more than than might actually have been wise, and then

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<v Speaker 1>you end up overcharging the economy as it comes back

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<v Speaker 1>up out of recession. And now there's the concern that

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<v Speaker 1>they will overdo it in that way. In the opposite way,

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<v Speaker 1>they will keep rates too high for too long because

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<v Speaker 1>of their worries about inflation. Garfield, Where in the market

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<v Speaker 1>are you looking for signs or clues or some kind

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<v Speaker 1>of thinking as to what direction sentiment might be taking.

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<v Speaker 1>I think the credit space is very much an area

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<v Speaker 1>that is interest there. You know, that's a little bit

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<v Speaker 1>slower twitch, so to speak, than than the equities market,

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<v Speaker 1>which can flip up and down far more readily. So

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<v Speaker 1>what's going on there? If you do start to see

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<v Speaker 1>signs that spreads widening back out, I think that would

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<v Speaker 1>be a very concerning sign that would becoming an If

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<v Speaker 1>spreads there can stay where they are again, that would

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<v Speaker 1>also be potentially welcome. I also think that, you know,

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<v Speaker 1>a major concern would be if we've got a sudden

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<v Speaker 1>re steepening of the yield, we've got an inverted yield.

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<v Speaker 1>It's just lasted longer this current inversion than the two

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<v Speaker 1>thousand era inversion, so the seven era inversion which presage

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<v Speaker 1>the global financial crisis. So and it's very unusual to

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<v Speaker 1>have an inversion this long doubt that would be a

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<v Speaker 1>recession at the end. But the key concern usually is

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<v Speaker 1>precisely when a yield curve re steep and rapidly to

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<v Speaker 1>get back to zero. That's when you're about to get

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<v Speaker 1>a recession, not when you know that one is coming,

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<v Speaker 1>but when it's actually here. So if we see it

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<v Speaker 1>rapid repricing where ten year yields come up fast and

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<v Speaker 1>two year yields don't, or two year yields come down

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<v Speaker 1>and ten year yields don't, so we get at resteepening

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<v Speaker 1>back towards zero, that's when you might actually get some

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<v Speaker 1>brief rallies in equities and credits on hopes that we're

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<v Speaker 1>getting an end of the fair hiking cycle. But that's

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<v Speaker 1>actually usually when the recession is just going to hit.

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<v Speaker 1>So that would be a very dangerous time and date.

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<v Speaker 1>Bloomberg Chief Rates correspondent to Garfield Reynolds. Next, Shulie Ran

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<v Speaker 1>on the latest in India's Adanni crisis. This is Bloomberg opinion.

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<v Speaker 1>You're listening to Bloomberg opinion. I'm Vonnie Quinn. Now to

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<v Speaker 1>go to Madonni, one of India's biggest industrial time icons.

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<v Speaker 1>Since short seller Hindenburg Research published its report alleging market

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<v Speaker 1>manipulation and fraud on the part of Adani Enterprises, market

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<v Speaker 1>repercussions have been picking up speed with the flurry of

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<v Speaker 1>support of activity from India's billionaires, less support of activity

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<v Speaker 1>from bondholders, credit rating agencies and index providers, not much

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<v Speaker 1>of any support at all from India's government. In fact,

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<v Speaker 1>parliament was suspended for five days after pandemonium broke out,

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<v Speaker 1>the opposition wanting to debate the crisis, the legislature wanting

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<v Speaker 1>not to. I got up with Bloomberg opinions. Shulely Wren

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<v Speaker 1>on what comes next and what a Donni can do

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<v Speaker 1>to stave off a wholesale crisis. So, Shuly, let's get

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<v Speaker 1>the update on Adanni. We know that things deteriorated for

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<v Speaker 1>several sessions. Are things stabilizing now a little bit? Especially

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<v Speaker 1>a Dani dollar abound. A Dannie group has just slightly

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<v Speaker 1>shy of a billion dollar abound outstanding, And starting from

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<v Speaker 1>late last week, what we saw was that credit hatch

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<v Speaker 1>funds and distressed. The special situations funds were scooping in

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<v Speaker 1>to buy on it. Now, why is ADONNI and the

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<v Speaker 1>various bonds that they can buy associated with various companies

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<v Speaker 1>attractive or distressed investors are not you know, regular dead

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<v Speaker 1>or equity investors. Well, they are so called them special

0:12:18.320 --> 0:12:21.480
<v Speaker 1>situations funds in that they see those big corporate events

0:12:21.520 --> 0:12:23.960
<v Speaker 1>and they try to progress on that. Well, a lot

0:12:24.000 --> 0:12:27.280
<v Speaker 1>of credit hedge funds saw was that ADONNEI Group does

0:12:27.400 --> 0:12:30.920
<v Speaker 1>have good assets, especially Adonne reports, and they feel that,

0:12:31.200 --> 0:12:34.360
<v Speaker 1>you know, even if there are juderos at the headquarters

0:12:34.440 --> 0:12:37.679
<v Speaker 1>at the holding company with this kind of subsidiaries, they

0:12:37.679 --> 0:12:40.840
<v Speaker 1>are backed by good assets. That's why those quite offense

0:12:40.880 --> 0:12:43.720
<v Speaker 1>as buying. Also at this point these bums are yielding

0:12:43.800 --> 0:12:46.760
<v Speaker 1>at the over ten percent. What kind of a signal

0:12:46.840 --> 0:12:50.240
<v Speaker 1>does this send in terms of confidence? I think it's

0:12:50.320 --> 0:12:53.800
<v Speaker 1>more a shift of hands in the investor base. I mean,

0:12:53.920 --> 0:12:58.439
<v Speaker 1>before the whole Kingdomberg show so report, ADONNEI bonds and

0:12:58.520 --> 0:13:01.199
<v Speaker 1>most of them will actually believe were not investment grade

0:13:01.240 --> 0:13:03.680
<v Speaker 1>and they were. They were only offering like three to

0:13:03.760 --> 0:13:07.240
<v Speaker 1>five percent coupon rates. And with the short seller report out,

0:13:07.320 --> 0:13:10.839
<v Speaker 1>all the allegations of corporate governors inside the trading a

0:13:10.840 --> 0:13:15.000
<v Speaker 1>lot of bleach long ovatements were selling and instead those

0:13:15.360 --> 0:13:19.360
<v Speaker 1>high ye more speculative, more with taking hatchments are coming.

0:13:19.400 --> 0:13:22.480
<v Speaker 1>So I think it's a change in investor base for

0:13:22.600 --> 0:13:25.560
<v Speaker 1>Adani at this point. Can we read anything about whether

0:13:25.679 --> 0:13:29.120
<v Speaker 1>it means that there is more confidence in Adani's survival

0:13:29.320 --> 0:13:33.160
<v Speaker 1>or his thriving, let's say, or less confidence. I think

0:13:33.400 --> 0:13:36.079
<v Speaker 1>rather than speaking of a confidence, it's it's more the

0:13:36.280 --> 0:13:40.040
<v Speaker 1>kind of part of following that capital markets now demanding

0:13:40.120 --> 0:13:43.600
<v Speaker 1>for Adani before because of it, it's green energy ambition,

0:13:43.840 --> 0:13:46.839
<v Speaker 1>et cetera, and it's pushed to help India fast track

0:13:46.920 --> 0:13:50.600
<v Speaker 1>into the next generation South Korea. Global friends were willing

0:13:50.640 --> 0:13:53.960
<v Speaker 1>to lend money to Adani a very very cheap rate,

0:13:54.320 --> 0:13:57.920
<v Speaker 1>and these days no longer they are treated more like

0:13:58.080 --> 0:14:02.319
<v Speaker 1>a high risk bat. Now oak Tree, Davidson, Kempernor or

0:14:02.360 --> 0:14:04.680
<v Speaker 1>some names we know well have been buying up some debt.

0:14:05.240 --> 0:14:08.160
<v Speaker 1>Explained to us why they're comfortable buying up a Dannie dead.

0:14:08.400 --> 0:14:11.840
<v Speaker 1>They're very experienced. I mean, Auktree has been in both

0:14:11.840 --> 0:14:14.880
<v Speaker 1>fums have been in China. Everground groups and their China's

0:14:14.920 --> 0:14:18.080
<v Speaker 1>other conglomerates such as unit groups before right, So they

0:14:18.120 --> 0:14:21.840
<v Speaker 1>are compared to Blee Chips, Long Only, Credit, fung Way

0:14:21.880 --> 0:14:26.360
<v Speaker 1>more experienced with the emerging markets conglomerates and their cross

0:14:26.440 --> 0:14:31.240
<v Speaker 1>shareholdings and also served Shenanigans, so they feel very comfortable

0:14:31.320 --> 0:14:33.840
<v Speaker 1>going to this. Do they tend to stay for the

0:14:33.920 --> 0:14:36.200
<v Speaker 1>long hole? Or what happened when it came to China

0:14:36.240 --> 0:14:40.000
<v Speaker 1>Everground Group. They can be in for the quite a

0:14:40.000 --> 0:14:43.360
<v Speaker 1>long hole, and they are quite tenacious. I mean Auctree

0:14:43.480 --> 0:14:47.560
<v Speaker 1>famously gave a loan to China Everground Group and then

0:14:47.680 --> 0:14:50.880
<v Speaker 1>when the developer he folded on that loan. They basically

0:14:51.760 --> 0:14:54.760
<v Speaker 1>sees a big plot of land in in Hong Kong

0:14:54.840 --> 0:14:57.280
<v Speaker 1>last year and they sold it and they're the Cubodian

0:14:57.360 --> 0:14:59.880
<v Speaker 1>loan plus interest. So they can be quite a nation,

0:15:00.240 --> 0:15:04.120
<v Speaker 1>hard nosed and demanding. Now you actually write that Adoni

0:15:04.240 --> 0:15:06.240
<v Speaker 1>needs to take a leaf out of soft Bank and

0:15:06.280 --> 0:15:09.800
<v Speaker 1>Folsons playbooks, explain what you mean by that? Actually, so

0:15:09.960 --> 0:15:12.960
<v Speaker 1>right now, I think there's a lot of market uncertainty

0:15:13.120 --> 0:15:17.040
<v Speaker 1>around the Adonny's ability to tap on to the different

0:15:17.040 --> 0:15:20.560
<v Speaker 1>financing channels. Like Adoni, it's just like Vision and soft

0:15:20.560 --> 0:15:24.000
<v Speaker 1>Bank because they have very diversified funding channels with Adoni

0:15:24.080 --> 0:15:28.080
<v Speaker 1>over came from global banks and another seven eight percent

0:15:28.600 --> 0:15:31.360
<v Speaker 1>coming from the dollar bond market. And I think what

0:15:31.440 --> 0:15:34.160
<v Speaker 1>they need to do is trying to sell some assets,

0:15:34.200 --> 0:15:37.840
<v Speaker 1>because they should change the narrative from a liquidit tea

0:15:37.920 --> 0:15:41.840
<v Speaker 1>quench to credit analysts saying wait a minute, Adoni has

0:15:41.960 --> 0:15:43.960
<v Speaker 1>very good assets, and they do. They have a lot

0:15:44.000 --> 0:15:46.640
<v Speaker 1>of top tier ports in their for instance, right, So

0:15:47.000 --> 0:15:50.320
<v Speaker 1>if they can show that their assets worth quite a

0:15:50.320 --> 0:15:53.600
<v Speaker 1>lot of money in the marketplace, the credit analysts narratives

0:15:53.600 --> 0:15:56.480
<v Speaker 1>couldn't change. And another thing they could do, and that's

0:15:56.520 --> 0:15:59.520
<v Speaker 1>being done with a lot of Asia's biggest conglomerates, is

0:15:59.560 --> 0:16:02.760
<v Speaker 1>that they try to buy back some bonds, just like

0:16:02.800 --> 0:16:05.320
<v Speaker 1>what people do with stox, right, just to boost the

0:16:05.400 --> 0:16:08.520
<v Speaker 1>market confidence because once you buy by some bounds, the

0:16:08.600 --> 0:16:10.720
<v Speaker 1>bond market will be open and there's a lot of

0:16:10.760 --> 0:16:14.480
<v Speaker 1>money in that. Now a Dannie husband preparing some payments, right,

0:16:14.520 --> 0:16:17.760
<v Speaker 1>what is he doing there? How is that working? So

0:16:17.920 --> 0:16:20.720
<v Speaker 1>it is a sign that global banks are having cod feet.

0:16:20.840 --> 0:16:23.880
<v Speaker 1>I mean the so called pre payments really was basing

0:16:23.920 --> 0:16:27.160
<v Speaker 1>margin courts from global banks like City Group, Torture Bank,

0:16:27.240 --> 0:16:29.800
<v Speaker 1>JP Morgan, and they've been a little bit never So

0:16:30.040 --> 0:16:33.040
<v Speaker 1>that's a big problem for Adonney because over fifteen cent

0:16:33.240 --> 0:16:37.080
<v Speaker 1>of their total financing came from global banks. Local banks

0:16:37.160 --> 0:16:41.120
<v Speaker 1>also financed. Obviously, you suggest that perhaps Adanni can convince

0:16:41.200 --> 0:16:43.520
<v Speaker 1>local banks to lend more, maybe take the place of

0:16:43.560 --> 0:16:46.560
<v Speaker 1>some of those foreign banks. Well, that has to be

0:16:46.640 --> 0:16:49.240
<v Speaker 1>the case if they want to continue growing at that page.

0:16:49.560 --> 0:16:53.680
<v Speaker 1>I mean with their China's distress comoberates case, domest banks

0:16:53.720 --> 0:16:56.480
<v Speaker 1>have coming like in the case of Fusion, for it's

0:16:56.520 --> 0:17:00.320
<v Speaker 1>a huge private equity operator. And we'll have and was

0:17:00.440 --> 0:17:03.720
<v Speaker 1>when the dollar bound sending channels were being closed, uh,

0:17:03.880 --> 0:17:07.240
<v Speaker 1>domestic banks, they were giving out the syndicated loans to

0:17:07.480 --> 0:17:10.520
<v Speaker 1>Fusion and that's that's what happened in their China space.

0:17:10.760 --> 0:17:13.880
<v Speaker 1>So what we want to see is if India's stair

0:17:13.920 --> 0:17:17.200
<v Speaker 1>own banks are willing to step in place of global back,

0:17:17.600 --> 0:17:21.480
<v Speaker 1>does a journey end up smaller after this? No matter what? Now, Oh,

0:17:21.520 --> 0:17:24.480
<v Speaker 1>I think it has to. And I apologize for using

0:17:24.520 --> 0:17:27.200
<v Speaker 1>this kind of extreme example. It's kind of like we

0:17:27.359 --> 0:17:30.280
<v Speaker 1>work right, Um, it's kind of like fake it till

0:17:30.320 --> 0:17:33.280
<v Speaker 1>you make it. And what happens is that assume as

0:17:33.320 --> 0:17:35.840
<v Speaker 1>the Adanne and then they have said that Adanney Ports

0:17:35.880 --> 0:17:39.320
<v Speaker 1>were instance, they're going to have their capital expenditure spending.

0:17:39.600 --> 0:17:43.320
<v Speaker 1>So as soon as you scale backing ambition, that also

0:17:43.400 --> 0:17:46.520
<v Speaker 1>means that your stock valuation will not be as high

0:17:46.520 --> 0:17:50.359
<v Speaker 1>as before, because before investors were buying into a groowth options,

0:17:50.359 --> 0:17:52.600
<v Speaker 1>they were buying into a core option. And now people

0:17:52.680 --> 0:17:55.919
<v Speaker 1>see that the court doesn't have much back so Downey

0:17:55.960 --> 0:17:59.760
<v Speaker 1>stocks will be just treated like any normal port operator

0:18:00.400 --> 0:18:04.399
<v Speaker 1>or you know, energy operator. We did see some credit

0:18:04.480 --> 0:18:07.520
<v Speaker 1>ratings downgrades, but not on everything truly. Will there be

0:18:07.560 --> 0:18:10.520
<v Speaker 1>more coming? I think, I mean so far, like there

0:18:10.640 --> 0:18:13.639
<v Speaker 1>is not much right, but they're quite rating agencies. They

0:18:13.680 --> 0:18:15.840
<v Speaker 1>are very very careful and they must be watching this

0:18:16.080 --> 0:18:19.760
<v Speaker 1>very carefully because there is reputation risk ethpeic for them

0:18:19.760 --> 0:18:22.680
<v Speaker 1>as well, especially if Adoni Bounds are trading at the

0:18:22.720 --> 0:18:25.400
<v Speaker 1>fifty cents on the dollar, and if you say, oh,

0:18:25.440 --> 0:18:28.040
<v Speaker 1>you know, you're investment grades, that's not a good look

0:18:28.160 --> 0:18:31.000
<v Speaker 1>for the ratings agencies. And I think Adanie has to

0:18:31.040 --> 0:18:34.200
<v Speaker 1>be very very careful to keep its investment grade rating.

0:18:34.320 --> 0:18:37.200
<v Speaker 1>I mean when Adani reports, for instance, they said they're

0:18:37.240 --> 0:18:41.520
<v Speaker 1>going to lower the leverage ratios, which ratings agencies like

0:18:41.640 --> 0:18:45.040
<v Speaker 1>movies and essidently look at all of that doesn't actually

0:18:45.080 --> 0:18:47.760
<v Speaker 1>address some of the other concerns, and the Hindenburger reports

0:18:47.840 --> 0:18:51.120
<v Speaker 1>such as these entities based in Mauritius, for example, will

0:18:51.160 --> 0:18:54.600
<v Speaker 1>any of that get addressed? On the some manipulations that

0:18:54.720 --> 0:18:59.560
<v Speaker 1>it's very hard to prove definitively if Adani insiders are

0:18:59.680 --> 0:19:03.320
<v Speaker 1>manif relating the stocks. I mean that Hindenberg, we caught

0:19:03.359 --> 0:19:05.760
<v Speaker 1>a lot of it constential right. For instance, if you

0:19:05.920 --> 0:19:09.920
<v Speaker 1>have a two billion dollar so called India Opportunity rese

0:19:10.000 --> 0:19:14.960
<v Speaker 1>funds and billion is invested in a few Adonny stocks,

0:19:15.040 --> 0:19:17.280
<v Speaker 1>it is a little bit sketchy. I mean, are you

0:19:17.320 --> 0:19:20.480
<v Speaker 1>saying that India has no other opportunities other than the

0:19:20.560 --> 0:19:23.280
<v Speaker 1>few Adonne stocks. Having said that, how do you prove

0:19:23.320 --> 0:19:26.800
<v Speaker 1>definitively that that money actually came from the Adamy time.

0:19:26.880 --> 0:19:28.680
<v Speaker 1>I think it's going to be very hard to prove.

0:19:28.920 --> 0:19:33.200
<v Speaker 1>Bloomberg Opinions Shuli Ren Stay tuned next on Bloomberg opinion.

0:19:33.200 --> 0:19:35.320
<v Speaker 1>It's one thing if you get to have access to

0:19:35.400 --> 0:19:39.320
<v Speaker 1>protein and me and your alternative is no protein like

0:19:39.359 --> 0:19:41.959
<v Speaker 1>the seventeen hundreds, and in that case, the Americans are

0:19:42.000 --> 0:19:44.879
<v Speaker 1>better off. At this point, you'd be hard pressed argued

0:19:45.119 --> 0:19:47.720
<v Speaker 1>consuming two hundred and sixty four pounds of meat per

0:19:47.760 --> 0:19:51.840
<v Speaker 1>person per year is inherently a healthy thing. It's especially

0:19:51.840 --> 0:19:54.919
<v Speaker 1>given the alternatives. The University of Georgia history professor and

0:19:54.920 --> 0:19:59.200
<v Speaker 1>Bloomberg Opinion columnist Stephen men this is Bloomberg Opinion. You're

0:19:59.200 --> 0:20:02.800
<v Speaker 1>listening to Bloomberg Opinion. I'm Vonnie Quinn. Alternative meats are

0:20:02.840 --> 0:20:06.120
<v Speaker 1>now firmly out of fashion. Beyond meat is down seventy

0:20:06.160 --> 0:20:09.399
<v Speaker 1>four percent year over year, even having had a thirty

0:20:10.040 --> 0:20:13.680
<v Speaker 1>rally so far this year. Kellogg just announced it's pulling

0:20:13.680 --> 0:20:16.120
<v Speaker 1>its plan to look at selling its plant based division,

0:20:16.200 --> 0:20:19.680
<v Speaker 1>which includes the meat substitute incog Meato, and that thanks

0:20:19.680 --> 0:20:23.159
<v Speaker 1>to plummeting valuations. It turns out this happens once in

0:20:23.160 --> 0:20:25.640
<v Speaker 1>a while, going all the way back to the colonial era,

0:20:26.119 --> 0:20:28.760
<v Speaker 1>I spoke with the University of Georgia history professor and

0:20:28.760 --> 0:20:32.960
<v Speaker 1>Bloomberg Opinion columnist Stephen mim So. Stephen, in the colonial era,

0:20:33.080 --> 0:20:36.000
<v Speaker 1>according to your research, Americans ate what an average of

0:20:36.080 --> 0:20:39.520
<v Speaker 1>two hundred pounds of meat a year, and now we're

0:20:39.560 --> 0:20:41.760
<v Speaker 1>at two hundred sixty four pounds of meat a year

0:20:41.800 --> 0:20:44.359
<v Speaker 1>on average, which is quite surprising. But in the interim

0:20:44.359 --> 0:20:46.680
<v Speaker 1>there has been a lot of variation, So just explained

0:20:46.680 --> 0:20:50.200
<v Speaker 1>to us why on Earth, going back to the colonial era,

0:20:50.760 --> 0:20:53.560
<v Speaker 1>Americans had that kind of meat and were able to

0:20:53.560 --> 0:20:55.560
<v Speaker 1>eat as much as two hundred pounds of meat a

0:20:55.640 --> 0:20:58.200
<v Speaker 1>year on average, right, well, at least after they got

0:20:58.200 --> 0:21:00.960
<v Speaker 1>through the initial starvation your hit. Yes, it took a

0:21:00.960 --> 0:21:06.000
<v Speaker 1>little while, but absolutely so. The colonial era is pretty unusual,

0:21:06.280 --> 0:21:09.880
<v Speaker 1>and that Americans living in these rural places on farms

0:21:09.920 --> 0:21:15.119
<v Speaker 1>were astonishingly well fed relative to basically almost all the

0:21:15.160 --> 0:21:17.960
<v Speaker 1>rest of the world, so that whenever Europeans would come,

0:21:18.400 --> 0:21:20.240
<v Speaker 1>they were struck by the fact that they were eating

0:21:20.320 --> 0:21:22.800
<v Speaker 1>meat three times a day, you know, by contrast at

0:21:22.800 --> 0:21:24.880
<v Speaker 1>the time it's like two or three times a week

0:21:25.160 --> 0:21:27.399
<v Speaker 1>in Europe. At this point it was because they were

0:21:27.400 --> 0:21:29.640
<v Speaker 1>living on farms and they were able to raise animals,

0:21:29.640 --> 0:21:31.360
<v Speaker 1>But wouldn't that have been the case in Europe too.

0:21:31.800 --> 0:21:35.400
<v Speaker 1>It was, But the one thing about the colonists is

0:21:35.480 --> 0:21:37.879
<v Speaker 1>that the kind of fertility of the land and the

0:21:37.920 --> 0:21:40.760
<v Speaker 1>productivity of it relative to Europe, which had been farmed

0:21:40.800 --> 0:21:43.840
<v Speaker 1>for millennia, was much higher, and there was a lot

0:21:43.880 --> 0:21:47.120
<v Speaker 1>more space to have grazing animals, so you could have

0:21:47.160 --> 0:21:51.280
<v Speaker 1>a much easier time of it. Raising livestock, it turns

0:21:51.280 --> 0:21:54.600
<v Speaker 1>out eating livestock. So Americans were really kind of noteworthy

0:21:54.640 --> 0:21:58.000
<v Speaker 1>and that very well fit I mean unusually so well.

0:21:58.040 --> 0:22:03.040
<v Speaker 1>At some point, though, eating meat became associated with negative connotations.

0:22:03.200 --> 0:22:07.440
<v Speaker 1>What happened, Even though initially the vegetarian movement about two

0:22:07.600 --> 0:22:10.560
<v Speaker 1>d years ago was pretty fringe e as we would

0:22:10.600 --> 0:22:14.360
<v Speaker 1>say today, there were people who concluded and Sylvester Graham,

0:22:14.400 --> 0:22:16.920
<v Speaker 1>the inventor of what is now called the Graham Cracker,

0:22:17.680 --> 0:22:21.560
<v Speaker 1>was among these dietary kind of thinkers who came to

0:22:21.600 --> 0:22:25.280
<v Speaker 1>the conclusion that eating meat was bad in part because

0:22:25.320 --> 0:22:29.360
<v Speaker 1>they believed that it excited your passions and made you

0:22:29.520 --> 0:22:35.639
<v Speaker 1>basically engage in illicit sexual behavior like an animal um.

0:22:35.680 --> 0:22:38.280
<v Speaker 1>That was the jumping logic. They also pointed out by

0:22:38.320 --> 0:22:40.840
<v Speaker 1>the way that the Garden of Eden there's no mention

0:22:40.880 --> 0:22:42.800
<v Speaker 1>of Adam and E eating any meat, so that they

0:22:42.840 --> 0:22:47.160
<v Speaker 1>started for the rib. No, that is true. I guess

0:22:47.160 --> 0:22:48.480
<v Speaker 1>you didn't eat it. He just gave it to her.

0:22:48.760 --> 0:22:51.040
<v Speaker 1>There was Yeah, I didn't eat it, just God used it.

0:22:51.280 --> 0:22:57.000
<v Speaker 1>So that's right now. Was this purely ideological or did

0:22:57.040 --> 0:22:59.480
<v Speaker 1>this Mr Graham also have sort of a secondary reason

0:22:59.520 --> 0:23:01.120
<v Speaker 1>for this. He was the inventor of the Graham crack

0:23:01.200 --> 0:23:03.480
<v Speaker 1>after Roules. He did. So he had this belief that

0:23:03.520 --> 0:23:06.080
<v Speaker 1>there were all sorts of foods that were bad for you,

0:23:06.280 --> 0:23:08.000
<v Speaker 1>and he was kind of right in certain ways. He

0:23:08.080 --> 0:23:11.760
<v Speaker 1>was like, refined carbohydrates are bad for you. Turns out

0:23:11.960 --> 0:23:14.000
<v Speaker 1>it's like he was like the Atkins diet. So he

0:23:14.040 --> 0:23:15.720
<v Speaker 1>had these ideas that it was not only you know,

0:23:15.760 --> 0:23:18.040
<v Speaker 1>would excite your passions, it was also bad for you

0:23:18.160 --> 0:23:21.080
<v Speaker 1>to cause also health problem. I suppose there are those

0:23:21.080 --> 0:23:23.280
<v Speaker 1>who would say that today, and that's why we did

0:23:23.280 --> 0:23:26.240
<v Speaker 1>have this explosion once again fairly recently, of all of

0:23:26.240 --> 0:23:29.159
<v Speaker 1>these meat substitutes. That's right, And so this has been

0:23:29.200 --> 0:23:32.760
<v Speaker 1>a long recurrent theme trying to swear off meat, which

0:23:32.800 --> 0:23:35.600
<v Speaker 1>is like the American tradition of consuming way too much

0:23:35.640 --> 0:23:39.160
<v Speaker 1>of it, arguably, and then flirting with these ideas about

0:23:39.600 --> 0:23:43.560
<v Speaker 1>abstaining from it, and then somehow or another falling off

0:23:43.560 --> 0:23:46.440
<v Speaker 1>the wagon and getting back on the meat train and

0:23:46.560 --> 0:23:49.720
<v Speaker 1>whatever you want to call it. Kellogg was even involved

0:23:49.720 --> 0:23:53.159
<v Speaker 1>in this, that's right. So he's even more influential. So

0:23:53.440 --> 0:23:57.879
<v Speaker 1>Sylvester Graham's successor in the vegetarian movement was James Harvey Kellogg,

0:23:57.960 --> 0:24:00.959
<v Speaker 1>who is the man behind corn flakes was devised as

0:24:01.000 --> 0:24:04.919
<v Speaker 1>a meat alternative for breakfast, but he's not worthy and

0:24:05.000 --> 0:24:07.520
<v Speaker 1>he's kind of cool, and that he went way farther

0:24:07.680 --> 0:24:10.159
<v Speaker 1>and that he wasn't just counseling being a vegetarian, he

0:24:10.200 --> 0:24:13.680
<v Speaker 1>was counseling eating baked meats. That he's really the one

0:24:13.760 --> 0:24:18.040
<v Speaker 1>who pioneers these new products, ones called nutos, which is

0:24:18.119 --> 0:24:22.280
<v Speaker 1>made of like nuts. Protos also had not send a

0:24:22.320 --> 0:24:25.720
<v Speaker 1>lot of grains, and they claimed to be indistinguishable from

0:24:25.960 --> 0:24:29.040
<v Speaker 1>actual meat, which of course they weren't. But that's the

0:24:29.080 --> 0:24:32.000
<v Speaker 1>same claims that have been made about meat substitutes from

0:24:32.040 --> 0:24:35.479
<v Speaker 1>that point forward. I wonder if you had Protos today,

0:24:35.800 --> 0:24:37.960
<v Speaker 1>if it would taste very different to something like the

0:24:38.000 --> 0:24:42.119
<v Speaker 1>Impossible Burger or be On burger. Absolutely, I kind of wondered.

0:24:42.160 --> 0:24:44.600
<v Speaker 1>That it is a man, Adam Shrinson, I believe was

0:24:44.640 --> 0:24:46.879
<v Speaker 1>his name, who's written this history of vegetarianism, and he

0:24:46.920 --> 0:24:52.479
<v Speaker 1>actually tried to recreate Protos based on the recipe, and

0:24:52.520 --> 0:24:54.520
<v Speaker 1>he said it was okay, you know, but in a

0:24:54.600 --> 0:24:57.159
<v Speaker 1>way that these meat substitutes are often okay, especially if

0:24:57.200 --> 0:25:00.080
<v Speaker 1>they're kind of soaked in other flavorings, you know, and

0:25:00.600 --> 0:25:02.439
<v Speaker 1>like the thing and that's sort of why they go

0:25:02.480 --> 0:25:05.040
<v Speaker 1>out of fashion, and perhaps why they've gone out of

0:25:05.040 --> 0:25:07.600
<v Speaker 1>fashion at the moment, right because there is a lot

0:25:07.640 --> 0:25:10.479
<v Speaker 1>of extra additives. Absolutely, and there's a question here in

0:25:10.520 --> 0:25:13.680
<v Speaker 1>some cases whether is this actually a healthy alter put

0:25:13.720 --> 0:25:16.760
<v Speaker 1>aside the ethical dimensions of the question, is it actually

0:25:16.760 --> 0:25:20.199
<v Speaker 1>a healthy alternative? And sating organic grasp at beef and

0:25:20.359 --> 0:25:22.399
<v Speaker 1>injury is sort of out on that, you know, in

0:25:22.520 --> 0:25:25.440
<v Speaker 1>terms of their contents. It turns out that in fact,

0:25:25.600 --> 0:25:28.960
<v Speaker 1>vegetarianism is still a very small portion of the population,

0:25:29.560 --> 0:25:32.879
<v Speaker 1>much smaller than you would think, you know. Even more important,

0:25:32.960 --> 0:25:35.359
<v Speaker 1>the needle really hasn't moved on it much over the

0:25:35.440 --> 0:25:38.399
<v Speaker 1>last twenty years. It's still at the very most ten

0:25:38.480 --> 0:25:42.120
<v Speaker 1>percent of the population. And that's not as much even

0:25:42.160 --> 0:25:44.960
<v Speaker 1>as I would have expected. Tell us how the meat

0:25:44.960 --> 0:25:47.359
<v Speaker 1>packing industry went about it, because they're not known for

0:25:47.400 --> 0:25:50.600
<v Speaker 1>their solved diplomacy, let's put it that way. No, they're not.

0:25:50.760 --> 0:25:53.280
<v Speaker 1>And every industry has its trade groups, and in the

0:25:53.359 --> 0:25:56.000
<v Speaker 1>United States of the twentieth century, that trade group was

0:25:56.080 --> 0:26:00.840
<v Speaker 1>the am I or American Meat Institute. I've even pamphlets

0:26:00.880 --> 0:26:03.719
<v Speaker 1>for it's like meat recipes you're right home about, you know,

0:26:03.880 --> 0:26:08.560
<v Speaker 1>issued by the American like, not chicken, just meat. It's

0:26:08.640 --> 0:26:11.800
<v Speaker 1>just meat. Uh. And yes, So in various period of

0:26:11.920 --> 0:26:14.600
<v Speaker 1>twentieth century, you'd have scientists say, look, we think we

0:26:14.600 --> 0:26:17.359
<v Speaker 1>can make a meat substitute from yeast or soy or

0:26:17.359 --> 0:26:20.320
<v Speaker 1>what have you, and the meat Institute would come out

0:26:20.359 --> 0:26:24.199
<v Speaker 1>of the woodwork, and you know, brandness as quackery and

0:26:24.320 --> 0:26:27.560
<v Speaker 1>also appealing obviously in the United States to Americans long

0:26:27.600 --> 0:26:31.560
<v Speaker 1>standing tradition of eating meat and lots of it. Stephen,

0:26:31.840 --> 0:26:37.000
<v Speaker 1>what happened for the conclusion that meets somehow excited passions

0:26:37.359 --> 0:26:40.920
<v Speaker 1>for that emination to go away well and continued actually

0:26:40.960 --> 0:26:44.360
<v Speaker 1>well into the twentieth century. Man named Bernard mc fadden,

0:26:44.480 --> 0:26:47.520
<v Speaker 1>who was arguably like the one of the nation's first

0:26:47.600 --> 0:26:51.720
<v Speaker 1>kind of fitness and health gurus, also believe this. He

0:26:51.760 --> 0:26:54.919
<v Speaker 1>also believed that ketchup would have the same effect. Um,

0:26:55.359 --> 0:26:59.920
<v Speaker 1>so maybe it does. Does anyone just move this exactly?

0:27:00.200 --> 0:27:02.920
<v Speaker 1>That's a very good point. I think this has never

0:27:02.960 --> 0:27:05.119
<v Speaker 1>been subjected to sign to studies, so you don't know.

0:27:05.280 --> 0:27:07.520
<v Speaker 1>But for these guys, you know, fake meat was like

0:27:07.560 --> 0:27:10.120
<v Speaker 1>a culinary equivalent of a cult shower. You know, it's

0:27:10.119 --> 0:27:13.560
<v Speaker 1>a way of blunting your excessive passion that did. They

0:27:13.680 --> 0:27:17.240
<v Speaker 1>fade away into the post war era, and when vegetarian

0:27:17.359 --> 0:27:21.120
<v Speaker 1>resumed its popularity in the nineties seventies, it was wrapped

0:27:21.160 --> 0:27:25.520
<v Speaker 1>around actually an interesting kind of consequence, which was a

0:27:25.560 --> 0:27:28.639
<v Speaker 1>fear of overpopulation in what that would need for the

0:27:28.680 --> 0:27:32.520
<v Speaker 1>ability to planet to feed itself, with vegetarians and meat

0:27:32.680 --> 0:27:36.720
<v Speaker 1>substitutes all being the only answer. But that too, sputtered

0:27:36.720 --> 0:27:41.520
<v Speaker 1>and died out didn't help. Soil and Green, dystopian thriller

0:27:41.800 --> 0:27:45.879
<v Speaker 1>released in the nineties seventies, depicted a world people subsisting

0:27:45.880 --> 0:27:48.639
<v Speaker 1>on meat substitutes and the end of the film and

0:27:48.760 --> 0:27:50.720
<v Speaker 1>people should plug their ears if they want to see

0:27:50.720 --> 0:27:53.159
<v Speaker 1>it because about to spoil the ending. It turns out

0:27:53.240 --> 0:27:56.480
<v Speaker 1>was made from human beings, and so that probably put

0:27:56.520 --> 0:28:00.200
<v Speaker 1>people off fake meats for another generation. It does see, though,

0:28:00.240 --> 0:28:03.040
<v Speaker 1>that this arc of meat popularity, let's call it, had

0:28:03.080 --> 0:28:06.960
<v Speaker 1>nothing really to do with supply and demand or wars intervening,

0:28:07.240 --> 0:28:10.040
<v Speaker 1>or immigration or immigration or anything like that. That it

0:28:10.160 --> 0:28:14.080
<v Speaker 1>is really a product of you know, big companies, that's right,

0:28:14.320 --> 0:28:18.520
<v Speaker 1>or these kind of ideological movements. Conversely, the times where

0:28:18.520 --> 0:28:22.680
<v Speaker 1>you see people consume less meat is oftentimes imposed by

0:28:22.760 --> 0:28:26.600
<v Speaker 1>hardship and it's not a choice. It's like great depression comes,

0:28:26.640 --> 0:28:30.240
<v Speaker 1>meat consumption declines. But that's understandable. It's like nothing surprising.

0:28:30.280 --> 0:28:34.720
<v Speaker 1>It's not a wholehearted, bullforded embrace of vegetarianism. Yeah, and

0:28:34.800 --> 0:28:38.320
<v Speaker 1>now Americans eat two sixty four pounds per person per

0:28:38.400 --> 0:28:42.320
<v Speaker 1>year on average. That's an all time high. I mean,

0:28:42.840 --> 0:28:44.880
<v Speaker 1>I'm not quite sure what to say about that. Does

0:28:44.920 --> 0:28:47.320
<v Speaker 1>health go along with this? Is this a healthier America

0:28:47.400 --> 0:28:49.560
<v Speaker 1>or a less healthy America because of that, you know,

0:28:49.840 --> 0:28:53.600
<v Speaker 1>like meat consumption, putting aside the ethical considerations that many

0:28:53.680 --> 0:28:56.400
<v Speaker 1>people understand we have. It's one thing if you get

0:28:56.440 --> 0:29:00.000
<v Speaker 1>to have access to protein and meat and your alternative

0:29:00.160 --> 0:29:02.200
<v Speaker 1>is no protein, right, you know, that's kind of like

0:29:02.240 --> 0:29:04.840
<v Speaker 1>the seventeen hundreds, and in that case, the Americans are

0:29:04.840 --> 0:29:07.640
<v Speaker 1>better off. But at this point you'd be hard pressed

0:29:07.640 --> 0:29:10.320
<v Speaker 1>to argue that consuming two hundred and sixty four pounds

0:29:10.360 --> 0:29:13.720
<v Speaker 1>of meat per person per year is inherently a healthy thing.

0:29:14.080 --> 0:29:18.640
<v Speaker 1>It's especially given the alternatives meat substitutes than otherwise. And

0:29:18.680 --> 0:29:21.280
<v Speaker 1>I mean this includes all sorts of meats, even meats

0:29:21.280 --> 0:29:25.160
<v Speaker 1>that people eat from takeouts. Correct fish managed to avoid

0:29:25.280 --> 0:29:28.840
<v Speaker 1>this whole sickly, Yes, And I think fish is harder

0:29:28.880 --> 0:29:33.800
<v Speaker 1>to replicate. I gather both inconsistency and flavor, although you

0:29:33.840 --> 0:29:37.280
<v Speaker 1>do see artificial crabstick, for example, but that itself is

0:29:37.320 --> 0:29:40.720
<v Speaker 1>actually made from some fish products, so it's not a

0:29:40.840 --> 0:29:45.000
<v Speaker 1>purely synthetic creation. That's Boomerg opinion and the University of

0:29:45.000 --> 0:29:48.240
<v Speaker 1>George's Stephen min Well, if you're not among the dry

0:29:48.320 --> 0:29:50.360
<v Speaker 1>January clue out there, you've got to listen to this

0:29:50.440 --> 0:29:52.680
<v Speaker 1>next interview. Justin Fox had a look at the data

0:29:52.760 --> 0:29:57.200
<v Speaker 1>and found people are spending more on alcohol even post pandemic. So,

0:29:57.320 --> 0:30:00.760
<v Speaker 1>Justin you wrote a very consoling recent column. Not consoling

0:30:00.880 --> 0:30:02.960
<v Speaker 1>in the sense that it told us that the pandemic

0:30:03.040 --> 0:30:05.840
<v Speaker 1>drinking binge just kept on going after the pandemic was

0:30:05.880 --> 0:30:08.520
<v Speaker 1>ostensibly over, but very consoling for those of us who've

0:30:08.560 --> 0:30:10.360
<v Speaker 1>had a couple of drinks in the last week or two.

0:30:11.080 --> 0:30:14.000
<v Speaker 1>Tell us what are the data saying, Well, I wrote,

0:30:14.200 --> 0:30:15.920
<v Speaker 1>I guess a year and a half or so ago

0:30:16.000 --> 0:30:21.240
<v Speaker 1>about how much alcohol sales and seemingly consumption increased over

0:30:21.280 --> 0:30:23.240
<v Speaker 1>the course of the pandemic, And I just sort of

0:30:23.360 --> 0:30:26.440
<v Speaker 1>checked in again with the highest frequency data we can

0:30:26.480 --> 0:30:29.240
<v Speaker 1>look at, which is just the consumer spending that the

0:30:29.280 --> 0:30:32.280
<v Speaker 1>Bureau of Economic Analysis puts out they actually give you

0:30:32.280 --> 0:30:35.360
<v Speaker 1>in some detail how much has spent on beer, wine,

0:30:35.400 --> 0:30:38.320
<v Speaker 1>and liquor at stores, and then how much has spent

0:30:38.360 --> 0:30:41.880
<v Speaker 1>in general on drinks at bars and restaurants. And it's

0:30:41.960 --> 0:30:45.600
<v Speaker 1>just kept going up, even in inflation adjusted terms. And

0:30:45.640 --> 0:30:47.800
<v Speaker 1>a little bit of that is maybe people are buying

0:30:47.840 --> 0:30:52.200
<v Speaker 1>fancier stuff, but I think it's mostly overall Americans are

0:30:52.280 --> 0:30:55.360
<v Speaker 1>drinking more. How much do we know about the internals

0:30:55.400 --> 0:30:57.640
<v Speaker 1>of those data in the sense that I feel like

0:30:57.720 --> 0:31:00.640
<v Speaker 1>many of the large companies put out things like X

0:31:00.800 --> 0:31:03.239
<v Speaker 1>zero or X double. Oh. I don't want to give

0:31:03.240 --> 0:31:05.440
<v Speaker 1>any bond names here, but are some of these zero

0:31:05.480 --> 0:31:08.280
<v Speaker 1>alcohol drinks considered alcohol in this note? They don't. They

0:31:08.280 --> 0:31:10.760
<v Speaker 1>don't show they shouldn't show up in any of this day.

0:31:10.800 --> 0:31:12.840
<v Speaker 1>It is possible to spend a lot of money on

0:31:13.320 --> 0:31:16.560
<v Speaker 1>non alcoholic liquor, and I now do that weirdly enough,

0:31:17.000 --> 0:31:20.239
<v Speaker 1>but that should just show up as a non alcoholic beverage. Right. Well,

0:31:20.240 --> 0:31:22.600
<v Speaker 1>there's been an explosion of those kinds of products within

0:31:22.640 --> 0:31:26.560
<v Speaker 1>the brands, right And there's been definitely this increase in

0:31:26.760 --> 0:31:30.280
<v Speaker 1>demand for I forget the term that the distilled spirits

0:31:30.280 --> 0:31:34.720
<v Speaker 1>council uses hyper super duper premium spirits and and there's

0:31:34.720 --> 0:31:37.800
<v Speaker 1>a lot more growth in the high end sales than

0:31:37.920 --> 0:31:40.680
<v Speaker 1>in the low end sales. So in terms of the

0:31:40.720 --> 0:31:43.720
<v Speaker 1>actual volume of at least with liquor being consumed, and

0:31:43.760 --> 0:31:47.520
<v Speaker 1>probably with beer and wine too, it's not completely reflected

0:31:47.560 --> 0:31:50.040
<v Speaker 1>by those increases in sales. Some of that is just

0:31:50.160 --> 0:31:52.880
<v Speaker 1>people paying more money, not drinking more volume. But there

0:31:52.880 --> 0:31:56.080
<v Speaker 1>there are lots of signs that there's more problematic drinking

0:31:56.120 --> 0:31:59.240
<v Speaker 1>going on, the main one being a big increase in

0:31:59.320 --> 0:32:03.280
<v Speaker 1>alcohol related deaths. What's going on with alcohol related deaths?

0:32:03.960 --> 0:32:08.240
<v Speaker 1>Alcohol consumption in the US peaked in the nineteen seventies

0:32:08.560 --> 0:32:11.520
<v Speaker 1>and had been on this long decline, partly because of

0:32:11.640 --> 0:32:15.840
<v Speaker 1>less beer consumption but also less liquor consumption. Wine consumption

0:32:15.960 --> 0:32:18.880
<v Speaker 1>kept going up, but not radically. Sometime in the last

0:32:18.880 --> 0:32:22.440
<v Speaker 1>couple of decades, spirits consumption started rising again. And it's

0:32:22.480 --> 0:32:25.880
<v Speaker 1>pretty you know, the whole cocktail boom. This's been this

0:32:26.080 --> 0:32:29.560
<v Speaker 1>explosion in the number of small distilleries all over the US,

0:32:29.600 --> 0:32:31.920
<v Speaker 1>and it's kind of cool in general, but it means

0:32:32.080 --> 0:32:36.680
<v Speaker 1>that per capita alcohol consumption has been rising now for

0:32:36.720 --> 0:32:39.280
<v Speaker 1>more than a decade. And then it seems to have

0:32:39.360 --> 0:32:42.280
<v Speaker 1>just taken a leap a couple of months into the pandemic.

0:32:42.920 --> 0:32:45.360
<v Speaker 1>I guess I had thought that would have fallen back,

0:32:45.440 --> 0:32:48.440
<v Speaker 1>but it hasn't. Really. Another interesting thing is this increased

0:32:48.520 --> 0:32:52.400
<v Speaker 1>drinking is not young people, oh, for like the eighteen

0:32:52.480 --> 0:32:55.520
<v Speaker 1>to twenty four set, I think they're probably drinking less,

0:32:55.600 --> 0:32:58.520
<v Speaker 1>but it's middle aged and older are the ones drinking

0:32:58.560 --> 0:33:01.160
<v Speaker 1>more well. And also the ization of wheat and having

0:33:01.200 --> 0:33:03.800
<v Speaker 1>weed dispensaries. New York City just has it when I

0:33:03.960 --> 0:33:06.560
<v Speaker 1>sort of pushed it aside for a certain generation. I

0:33:06.600 --> 0:33:10.680
<v Speaker 1>think also in the survey data, it's mostly women who

0:33:10.680 --> 0:33:16.400
<v Speaker 1>are drinking more, with men maybe more. Flat interesting alcohol

0:33:16.440 --> 0:33:19.080
<v Speaker 1>related deaths, do we know how they're happening? I mean,

0:33:19.120 --> 0:33:21.120
<v Speaker 1>this is very grim and gruesome, but you know you're

0:33:21.120 --> 0:33:23.480
<v Speaker 1>good at looking at Glosom data, right, I mean, I

0:33:23.520 --> 0:33:26.400
<v Speaker 1>think the c d C has this database and you

0:33:26.400 --> 0:33:29.560
<v Speaker 1>can just click alcohol induce deaths, but it's some mix

0:33:29.640 --> 0:33:32.640
<v Speaker 1>of cirrhosis to deliver. And I mean what the CDC

0:33:32.880 --> 0:33:37.280
<v Speaker 1>says is that that's actually only a portion of deaths

0:33:37.320 --> 0:33:39.840
<v Speaker 1>that are somehow related to alcohol. Those are ones where

0:33:39.880 --> 0:33:43.400
<v Speaker 1>it's basically you can very directly lay it down to

0:33:43.440 --> 0:33:46.320
<v Speaker 1>alcohol use. There are lots of others in terms of

0:33:46.360 --> 0:33:50.760
<v Speaker 1>accidents violence that are probably alcohol related but don't show

0:33:50.840 --> 0:33:54.080
<v Speaker 1>up Bloomberg Opinions. Justin Fox. That does it for this

0:33:54.120 --> 0:33:57.320
<v Speaker 1>week's Bloomberg Opinion. Don't forget. We're available as a podcast

0:33:57.360 --> 0:34:01.800
<v Speaker 1>on Apple, Spotify or your favorite podcast platform. And as always,

0:34:01.920 --> 0:34:04.600
<v Speaker 1>do send us your thoughts. Email me at v quinn

0:34:04.720 --> 0:34:07.520
<v Speaker 1>at bloomberg dot net. We love to get your opinions

0:34:07.560 --> 0:34:11.520
<v Speaker 1>and suggestions. Were produced by Eric Mollow. I'm Vonnie Quinn.

0:34:14.400 --> 0:34:14.440
<v Speaker 1>H