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Speaker 1: This is Bloomberg Business of Sports. The world changing and

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Speaker 1: what are the things we can do to transform a

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Speaker 1: business and engage our fans globally in different ways. People

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Speaker 1: are using their name and likeness to create more opportunities,

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Speaker 1: more steaks and companies. In order to turn the organization around,

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Speaker 1: we had to turn it around not only get on

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Speaker 1: baseball operations side, but other business operations side well, and

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Speaker 1: any other sport is very difficult, but I like to

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Speaker 1: plug my horizons and be able to expand. Sports need

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Speaker 1: to be consumed a lot and not to the competitive

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Speaker 1: advantage for in utual property holders of sports content in

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Speaker 1: the media landscape. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Michael Barr, and I'm mikel and I'm Scarlet Fool.

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Speaker 1: And this is the Bloomberg Business of Sports podcast. We're

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Speaker 1: here every Monday, Wednesday and Thursday for you talking about

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Speaker 1: some of the biggest business news in sports. First, let's

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Speaker 1: talk about the biggest name in sports right now, Tom Brady.

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Speaker 1: He came back Lynchy to Foxborough and as Tampa Bay quarterback,

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Speaker 1: he beat his old team, the Patriots nineteen seventeen. But

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Speaker 1: what's more important is that all the business that he

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Speaker 1: brought to Jillette Stadium. Scarlett and Lynchy, My goodness, it

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Speaker 1: an average ticket for the game shot up to like

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Speaker 1: about a thousand dollars. Not to mention advertising. Right, there

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Speaker 1: was a Patriots fan who bought a billboard on Route

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Speaker 1: one that basically blamed Bill Belichick for pushing Tom Brady

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Speaker 1: out the door. People. Um and Lynch correct me if

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Speaker 1: I'm wrong. They drive by this billboard on their way

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Speaker 1: to Gillette Stadium and the billboard said the owl is

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Speaker 1: no longer wise without his goat. And it was signed

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Speaker 1: by a self proclaimed super fan, Jake and Boston, who

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Speaker 1: I guess is known for calling into sports radio. Well, um,

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Speaker 1: you know there's a new book ironically coming out next Sunday.

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Speaker 1: I think it is or Monday by Workers Workers Ham

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Speaker 1: and Uh, it's sort of contradicts the book for a

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Speaker 1: great book, The Dynasty, written by Jeff Benedict. Um that

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Speaker 1: you know it was a mutual decision. Um, he really

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Speaker 1: wasn't a mutual decision. Tom Brady had had enough and

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Speaker 1: wanted out and was time for change of scenery. Um,

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Speaker 1: he never got a long term contract extension he had. Um.

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Speaker 1: Basically restructured his contract three or four times so the

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Speaker 1: Patriots could retain players or go out and signed free agents.

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Speaker 1: And but last night, you know you want to sum

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Speaker 1: up last night, I think everybody was a winner. I

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Speaker 1: think Belichick one, I think mac Jones one, I think

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Speaker 1: Brady one, I think the fans one. And I think

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Speaker 1: everybody associated with any type of business within a hundred

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Speaker 1: miles of that stadium. One. I know some people from

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Speaker 1: up here in north of Boston that stayed down in

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Speaker 1: Providence in the same hotel with with with the Tampa

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Speaker 1: Bay Buccaneers. Um, every hotel, every restaurant banged out for days.

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Speaker 1: People made a whole weekend out of this thing. And

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Speaker 1: I think the game lived up to all the hype

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Speaker 1: as well. Now I got to explain something. If you

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Speaker 1: hear wind as Lynch is talking right now, this is

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Speaker 1: because as we are doing this podcast, Lynchi is playing

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Speaker 1: a scramble on the golf course, and which is he

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Speaker 1: just made a birdie. By the way, folks, give it

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Speaker 1: to him, give it up. I'll applaud. There you go.

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Speaker 1: That's for you. Well, I'm about to hit on a

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Speaker 1: part three right now, and let me tell you this

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Speaker 1: show is the business of sports. So I have Bill

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Speaker 1: Pett and Gill, who is one of the winningest baseball

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Speaker 1: coach high school baseball coaches in the history of Massachusetts

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Speaker 1: with us, and we have a Veryanne Clancy, the senior

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Speaker 1: vice president of a bank. So we've got sports and

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Speaker 1: we've got banking, and then we have me excellent combination

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Speaker 1: who I'm gonna put the I'm gonna put the phone

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Speaker 1: down right now, and I'm gonna hundred fifty five yard

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Speaker 1: hole and let's see what happens, alright and live. We're

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Speaker 1: live on Bloomberg right now. Mike Lynch is at the

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Speaker 1: tea and he's going forward a hundred fifty yard hold

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Speaker 1: in one. Well, I've seen better shots that that didn't

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Speaker 1: sound like Yeah, that wasn't a Tiger Woods. Yeah, that

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Speaker 1: was like, lordy, the gallery did not respond very well

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Speaker 1: to that one. I almost wanted to shout ooga booga,

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Speaker 1: ooga booga as you were ready to see it all,

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Speaker 1: just the mess with you. Uh, don't look happy, Gilmore, right,

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Speaker 1: did you? What was that? Was that a six iron

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Speaker 1: or a seven iron? What was no? I hit a

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Speaker 1: four rescue club a hundred and fifty eight yards and

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Speaker 1: I'm a little short and a little bit of right.

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Speaker 1: It's kind of like Scott Norwood wide right. Uh, that

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Speaker 1: was pretty much except it was wide left for the

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Speaker 1: game because New England had a chance to win that

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Speaker 1: game last night, except it plunked off the upright, and

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Speaker 1: that's how they pretty much lost it. But you said

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Speaker 1: something else, Lynchy, and that is I wonder if the

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Speaker 1: media has made too much of Belichick and Brady and

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Speaker 1: never never, the media is hungry for some soap opera,

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Speaker 1: and this was the soap opera that kept giving. I mean,

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Speaker 1: people are talking about the picture that the Bucks published

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Speaker 1: of Tom Brady talking with the owner of the New

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Speaker 1: York New England Patriots, Robert Kraft before the game, and

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Speaker 1: of course people are going to read into read into

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Speaker 1: that all they want. And apparently after the game, Bill

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Speaker 1: Belichick and Tom Brady met privately as well. I mean,

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Speaker 1: this is all fodder for UM sports radio discussions for

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Speaker 1: the next couple of days. One thing I just noticed

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Speaker 1: is that Tom Brady is of course moving on in

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Speaker 1: terms of life outside of football as well. Right, he

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Speaker 1: has embarked on a fashion career. He's launched a fashion

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Speaker 1: line called Brady. Uh. It actually will debut in December.

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Speaker 1: It's active, we're in training clothes. Being in Tampa Bay,

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Speaker 1: being in Florida to do that probably a better bet

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Speaker 1: than being in New England. And I have to admit

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Speaker 1: that handsome lug looks good when he's showing off those Yeah,

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Speaker 1: I think Giselle is like, all right, I'll give you

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Speaker 1: some tips there. For sure, there was a spot. I mean,

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Speaker 1: there was a time during the game where I think

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Speaker 1: three successive spots ran with Tom Brady starring in them.

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Speaker 1: One was a subway commercial, one was a cryptocurrency commercial,

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Speaker 1: and I like, I'm trying to think what the third

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Speaker 1: commercial was, and he doesn't even matter what it was.

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Speaker 1: It's just Tom Brady like, that's that's the that's the product.

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Speaker 1: I think the business of Tom Brady has flourished since

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Speaker 1: he left New England. I don't know if he felt

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Speaker 1: like he was he would Belichick would frown upon it,

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Speaker 1: or it would look appear as if he was spending

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Speaker 1: too much time away from football. But he's a different guy,

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Speaker 1: you know, I've know I've known him for since the

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Speaker 1: day he walked in here in the year two thousand

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Speaker 1: and He's a different guy. He he can exhale now

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Speaker 1: something he wasn't able to do, spread his wings and

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Speaker 1: really lean into um, what his name? Monetizing his name

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Speaker 1: before we move on. And I have to ask about

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Speaker 1: Brady because when they asked them, they said, is this

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Speaker 1: your last visit? That's a good point and um, and

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Speaker 1: he was kind a vague about it. Usually it was

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Speaker 1: like you know this and now he said, well, we'll

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Speaker 1: see what the future holds. What do you guys think? Well,

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Speaker 1: he did say that I'll be back up here in

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Speaker 1: New England when my playing days are over. They won't

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Speaker 1: be scheduled to play Tampa Bay for another four years.

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Speaker 1: The only way they could meet Tampa Bay now was

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Speaker 1: in the Super Bowl, which I think appears probably not

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Speaker 1: likely for the Patriots, but you never know, I think.

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Speaker 1: But I was surprised. I thought he I think he

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Speaker 1: may like his kids to go to school in New England.

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Speaker 1: I think that's why you may be seeing a lot

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Speaker 1: of him up here when I retime. Yeah, could you

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Speaker 1: get something in the front office. It could be maybe

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Speaker 1: part ownership. Now, there you go, stern the pot. There

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Speaker 1: you go, daggling a carrot, just daggling a carrot. Uh.

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Speaker 1: This next story though I am just I'm kind of

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Speaker 1: by the way before you here. We are on the run,

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Speaker 1: we are on the flight path. Literally, key's there for space.

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Speaker 1: Oh my good. At the hamper, that's a that's Air

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Speaker 1: Force transport plan just flew about ten feet over ahead.

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Speaker 1: How can you concentrate? You can't? Okay. Uh, this next story,

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Speaker 1: this this one is very serious, and this one I'm

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Speaker 1: living about, and it involves the uh, the Women's Soccer

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Speaker 1: League and the National Women's Soccer League and still all

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Speaker 1: of the junk that's got to go through their allegations

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Speaker 1: of abusive behavior and sexual misconduct. Former Acting Attorney General

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Speaker 1: Sally Yates Scarlett, she's going to lead an investigation into this. Good,

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Speaker 1: it's about time. I mean, the league had a moment

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Speaker 1: of reckoning. Uh. Two coaches too, were fired last week,

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Speaker 1: and if you spread that out to the past three months,

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Speaker 1: three coaches were fired. That's the league's heads, head coaches

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Speaker 1: for for different reasons. But um, the two that we're

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Speaker 1: talking about last week, um, personal all threats, personal insults, Uh,

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Speaker 1: sexual harassment, sexual misconduct, coercing a player on his team

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Speaker 1: into sex. Apparently the guy has a bit of a

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Speaker 1: track record as well. The commissioner also was forced to

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Speaker 1: step down as well. Lisa Baird, apparently it seemed to

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Speaker 1: stand by, didn't commit to making any changes, said that

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Speaker 1: they would look into it. She goes down as well.

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Speaker 1: The players asked the league to cancel all five weekend

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Speaker 1: games and protests of what was happening. Um by doing so,

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Speaker 1: they evaded a boycott, which they're not allowed to do

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Speaker 1: per their collective bargaining agreement. So hopefully there's changes of foot.

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Speaker 1: But this is this is a massive earthquake for the league.

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Speaker 1: I'm just gonna ask the blunt question which everybody should

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Speaker 1: be thinking, Lynch, what the hell is going on here? Well,

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Speaker 1: you know, thank goodness for social media and the world

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Speaker 1: we live in today. If this was would never hear

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Speaker 1: about it, would never hear about it. No, thank goodness. Uh,

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Speaker 1: this is just just it's deplorable. There's no other word

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Speaker 1: for it. And I think a lot of people are

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Speaker 1: a gas But I don't think a lot of people

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Speaker 1: are stunned by it. That's that's the perfect way to

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Speaker 1: put it. I think we're all horrified by it. But

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Speaker 1: is it that surprising? No, not necessarily, And this isn't

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Speaker 1: a league where if you're not a World Cup winner

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Speaker 1: like um Alex Morrigan, Carle Lloyd, Megan Ropino, then you

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Speaker 1: might be making what are less certainly not a livable wage.

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Speaker 1: And we already know that women in professional sports leagues, um,

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Speaker 1: they don't have anywhere the lives or the livelihoods that

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Speaker 1: that the men's league offers them. Right, employment is on

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Speaker 1: a stable Uh. The executive decisions are in the hands

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Speaker 1: of a lot of men who own, operate and coach

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Speaker 1: the teams, and we're kind of seeing the fall out here. Well,

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Speaker 1: I just I have to ask, being blunt to some

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Speaker 1: of the men out there, do you get it? Do

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Speaker 1: you understand? Do you understand this is one on a

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Speaker 1: business too, it's a job. Three, yes, it is a sport.

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Speaker 1: But four what happened to decency? What what happened here? Well,

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Speaker 1: hopefully we can reclaim it someday, Michael, But this is

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Speaker 1: just it's just a deplorable It's just a deplorable story.

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Speaker 1: I'm a father of three daughters and obviously very sensitive

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Speaker 1: to any of these stories when they pop up, and

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Speaker 1: and I'm you know, it's one. Let's call people, let's go.

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Speaker 1: I agree, let's on a happier note, how's your golf

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Speaker 1: game going so far? Um, you know our team is

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Speaker 1: doing well. We're I think three under par and everyone

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Speaker 1: else has four people on their team. One of our

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Speaker 1: team members could not make it, so one of us

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Speaker 1: is getting getting an extra shot in every uh every whole.

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Speaker 1: But I'll tell you Coach Pett and Gill and Marianna

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Speaker 1: carrying me out here and uh like you people carry

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Speaker 1: me on the build bloom Big Business of Sports. I'm

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Speaker 1: just along for the ride, right, only a dude that

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Speaker 1: has been in TV sports for a day on forty years.

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Speaker 1: I don't know, just you know anyway, Thank you. Uh,

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Speaker 1: this has been the Bloomberg Business of Sports podcast. We

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Speaker 1: are here every Monday, Wednesday and Thursdays. I'm Michael Bar.

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Speaker 1: You can follow me on Twitter at Big Bar Sports,

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Speaker 1: and I'm Mike Lynch trying to straighten on my golf game.

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Speaker 1: Thanks everyone for putting up with me today out here

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Speaker 1: with the wind and the planes and everything else. You

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Speaker 1: can follow me at Lynch WB. I'm Scarlet Foo. I'm

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Speaker 1: at Scarlett Fou and I'm gonna have to try to

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Speaker 1: pull a Lynch next time and do this this show

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Speaker 1: from another location on scene somewhere. I don't know, at

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Speaker 1: the ice. I could do it on the ice drink,

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Speaker 1: although you know the timing is not great. You know, well,

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Speaker 1: we'll figure this out though that the audio dynamics are

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Speaker 1: are not very good. The acoustics quite the same as

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Speaker 1: the wind blowing behind me. Lynch and you can follow

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Speaker 1: me at any checkerboard that's around there. That's by the way.

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Speaker 1: You can download this podcast Apple Podcast or just download

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Speaker 1: or wherever you get your podcast. M