1 00:00:00,480 --> 00:00:04,240 Speaker 1: This is Bloomberg Business of Sports. The cold heart truth 2 00:00:04,280 --> 00:00:08,000 Speaker 1: about the Olympic journey is not really been financially incentivized 3 00:00:08,000 --> 00:00:10,480 Speaker 1: in the same way that many of the professional sports are. 4 00:00:10,600 --> 00:00:13,720 Speaker 1: But this is a basketball involved nb A lit bolls 5 00:00:13,760 --> 00:00:16,880 Speaker 1: are licensing arm think for fifty. All of those things 6 00:00:16,920 --> 00:00:19,600 Speaker 1: will make up what that looks like money in sports. 7 00:00:19,680 --> 00:00:21,640 Speaker 1: It's one of the reasons why I enjoy doing on 8 00:00:21,920 --> 00:00:23,840 Speaker 1: Money Night Countdown and talk about some of the more 9 00:00:23,880 --> 00:00:27,360 Speaker 1: interesting aspects of business of sports. When you're talking sports, 10 00:00:27,440 --> 00:00:30,920 Speaker 1: discipline is the bridge from being good to ultimately being 11 00:00:31,040 --> 00:00:33,280 Speaker 1: great at whatever it is that you're trying to be 12 00:00:33,320 --> 00:00:36,840 Speaker 1: your accomplished as your professional Bloomberg Business of Sports from 13 00:00:36,880 --> 00:00:42,040 Speaker 1: Bloomberg Radio. Welcome to the Bloomberg Business of Sports podcast, 14 00:00:42,080 --> 00:00:44,320 Speaker 1: where we explore the big old money issues in the 15 00:00:44,320 --> 00:00:47,120 Speaker 1: world of sports. Michael Barn, I'm Scarlett Foo and I'm 16 00:00:47,200 --> 00:00:51,120 Speaker 1: Damien Sassour, And of course we have issues to talk about. 17 00:00:51,479 --> 00:00:55,320 Speaker 1: So let's start right now with the n b A Finals. 18 00:00:55,320 --> 00:00:59,800 Speaker 1: Oh my goodness, gracious now. Game one Boston had the 19 00:01:00,000 --> 00:01:06,240 Speaker 1: I'm back of comebacks game too, Not so much. The 20 00:01:06,280 --> 00:01:08,839 Speaker 1: fourth quarter of Game one was pretty incredible when Boston 21 00:01:08,880 --> 00:01:12,520 Speaker 1: went on that seventeen nothing streak. Um, it just looked 22 00:01:12,520 --> 00:01:15,720 Speaker 1: like everything they threw up there was going in. Yeah, 23 00:01:15,760 --> 00:01:17,360 Speaker 1: they just can't score on the third quarter. That's the 24 00:01:17,400 --> 00:01:21,760 Speaker 1: problem with the bust and something they just get Yeah exactly, 25 00:01:21,760 --> 00:01:23,520 Speaker 1: but I mean look, and even Al Harford after the 26 00:01:23,520 --> 00:01:26,880 Speaker 1: game said we have to fix that. I mean, yeah, exactly. 27 00:01:26,920 --> 00:01:29,040 Speaker 1: But I think you know what's interesting is that Boston 28 00:01:29,080 --> 00:01:31,160 Speaker 1: came out so relaxed in common Game two. I mean, 29 00:01:31,160 --> 00:01:34,000 Speaker 1: they looked very much in control. And then my goodness, 30 00:01:34,000 --> 00:01:36,800 Speaker 1: Steph Curry, Jordan Poole, I mean Draymond Green, I mean 31 00:01:36,880 --> 00:01:38,640 Speaker 1: Jaymond Green almost got thrown out of the game with 32 00:01:38,640 --> 00:01:41,840 Speaker 1: those two technical one and a half technicals. Yeah, but 33 00:01:41,959 --> 00:01:45,240 Speaker 1: he but the key was he brought the two adjustment 34 00:01:45,360 --> 00:01:49,880 Speaker 1: to the team. And that's why on defense that the 35 00:01:49,960 --> 00:01:54,360 Speaker 1: Warriors look great. In fact, the Celtics only they shot 36 00:01:54,440 --> 00:01:56,920 Speaker 1: less than thirty eight percent from the floor. That's how 37 00:01:57,200 --> 00:01:59,440 Speaker 1: that's how bad it was for the Celtics. Yeah, Draymond 38 00:01:59,440 --> 00:02:01,320 Speaker 1: Green got him one for shure on defense, and that's 39 00:02:01,320 --> 00:02:03,160 Speaker 1: what he's that's where he gets paid the big bucks 40 00:02:03,160 --> 00:02:04,880 Speaker 1: he's there for. So now we're all tied up one 41 00:02:04,920 --> 00:02:07,520 Speaker 1: one and it'll I mean who are we thinking it's 42 00:02:07,520 --> 00:02:09,720 Speaker 1: going to come out ahead. Well, now see it goes 43 00:02:09,760 --> 00:02:12,480 Speaker 1: back now the TD Garden when you start team or 44 00:02:12,560 --> 00:02:16,400 Speaker 1: the fit from the last couple of years. I see. 45 00:02:16,840 --> 00:02:19,960 Speaker 1: Now I'm like, you know, at first, the way the 46 00:02:20,000 --> 00:02:24,880 Speaker 1: Celtics just bully the Warriors, I'm thinking, oh, the Warriors 47 00:02:24,919 --> 00:02:27,760 Speaker 1: better get it together real fast. And then Game two, 48 00:02:27,840 --> 00:02:31,560 Speaker 1: yeah they did. So now I don't know. Now you're 49 00:02:31,560 --> 00:02:34,200 Speaker 1: down to the best of five, and I think what 50 00:02:34,440 --> 00:02:38,000 Speaker 1: impresses me about this series, and it's something you said 51 00:02:38,040 --> 00:02:41,920 Speaker 1: off Mike before we went on, is that even the casual, 52 00:02:42,160 --> 00:02:48,040 Speaker 1: casual of basketball fans is watching this. I mean, I'm amazed. 53 00:02:48,040 --> 00:02:50,640 Speaker 1: It's like, you know, this is this is something which 54 00:02:50,680 --> 00:02:54,160 Speaker 1: is good for basketball. Uh, you know you need that. 55 00:02:54,320 --> 00:02:57,560 Speaker 1: I've always said basketball is the best out of the 56 00:02:57,639 --> 00:03:01,919 Speaker 1: four of the food groups because it takes two and 57 00:03:02,000 --> 00:03:06,720 Speaker 1: a half hours, the action is going and everybody can 58 00:03:06,760 --> 00:03:08,640 Speaker 1: get into it. Yeah. Well, I think, look, you know, 59 00:03:08,840 --> 00:03:12,600 Speaker 1: defense wins championships. It's and for me, I would have 60 00:03:12,680 --> 00:03:14,800 Speaker 1: told you the Boston Celtics are the better defensive team, 61 00:03:14,840 --> 00:03:16,800 Speaker 1: and certainly on paper they looked that way. But the 62 00:03:16,840 --> 00:03:19,600 Speaker 1: way that Golden State played defense on Boston in the 63 00:03:19,680 --> 00:03:21,720 Speaker 1: game two. You know, now it's kind of the verdict 64 00:03:21,760 --> 00:03:23,600 Speaker 1: is out, but I think you still got to think 65 00:03:23,639 --> 00:03:25,840 Speaker 1: that Golden State. I mean, they've got the experience, you know, 66 00:03:25,880 --> 00:03:27,840 Speaker 1: and Clay Thompson looks awesome. It's gonna be very hard 67 00:03:27,880 --> 00:03:29,680 Speaker 1: to bet against them, even though they did split in 68 00:03:30,360 --> 00:03:35,360 Speaker 1: at home in UH. In San Francisco Game three Wednesday, 69 00:03:35,640 --> 00:03:39,120 Speaker 1: tune in. Let's see that Golden State was not going 70 00:03:39,200 --> 00:03:41,320 Speaker 1: to go down without like a huge fight. It's it's 71 00:03:41,360 --> 00:03:43,520 Speaker 1: kind of like the Tampa Bay Lightning and the Rangers. Yes, 72 00:03:43,560 --> 00:03:45,920 Speaker 1: I brought them back into this conversation, but um, the 73 00:03:46,000 --> 00:03:48,560 Speaker 1: Rangers were heading into Game three with a two oh lead, 74 00:03:49,000 --> 00:03:50,600 Speaker 1: and you knew that Tampa Bay was not going to 75 00:03:50,760 --> 00:03:53,400 Speaker 1: just like let them get rolled over in the last seconds. 76 00:03:53,600 --> 00:03:58,080 Speaker 1: I mean, come on, the last minute painful. See. I 77 00:03:58,120 --> 00:04:00,840 Speaker 1: wasn't gonna bring it up. But now that brought it up, 78 00:04:02,000 --> 00:04:05,880 Speaker 1: you know, I mean, okay, for the score was three 79 00:04:05,920 --> 00:04:11,240 Speaker 1: to uh. The Lightning score the first goal uh first period, 80 00:04:11,400 --> 00:04:14,160 Speaker 1: and then the Rangers in the second period they put 81 00:04:14,200 --> 00:04:17,320 Speaker 1: two together. I'm thinking, oh, this is good, and then 82 00:04:17,360 --> 00:04:19,800 Speaker 1: all of a sudden, I'm seeing the Lightning and then 83 00:04:19,800 --> 00:04:23,200 Speaker 1: they score and here we come tick tick tick tick tick, 84 00:04:23,640 --> 00:04:27,839 Speaker 1: and then he took too many dumb penalties and this 85 00:04:27,920 --> 00:04:30,960 Speaker 1: was a game that was all pivoting on power place 86 00:04:31,400 --> 00:04:33,800 Speaker 1: on the man advantage. Yeah, no, I mean Trup's there. 87 00:04:33,800 --> 00:04:35,400 Speaker 1: I mean, look, you know what's interesting is just look, 88 00:04:35,440 --> 00:04:38,760 Speaker 1: I mean, you know, things are setting up really nicely 89 00:04:38,800 --> 00:04:41,600 Speaker 1: for the Rangers. Like the Avalanche just lost their star player, right, 90 00:04:41,680 --> 00:04:43,600 Speaker 1: so even if they do advance to the finals, you know, 91 00:04:43,640 --> 00:04:45,560 Speaker 1: things are just setting up beautifully for them to make 92 00:04:45,600 --> 00:04:47,520 Speaker 1: this run. And they're peaking at the right time. They 93 00:04:47,600 --> 00:04:50,960 Speaker 1: got four real lines, and they're young enough to believe that, 94 00:04:51,279 --> 00:04:53,000 Speaker 1: not eve enough to believe that they can do it. 95 00:04:53,839 --> 00:04:56,280 Speaker 1: That's what keep seeing on Twitter. Everyone who's out there 96 00:04:56,279 --> 00:04:58,480 Speaker 1: on Twitter is like, these guys are just young enough 97 00:04:58,480 --> 00:05:00,520 Speaker 1: and not eve enough to think that could be us. 98 00:05:01,560 --> 00:05:04,920 Speaker 1: Sometimes if you if you're just so naive, you don't 99 00:05:05,000 --> 00:05:09,640 Speaker 1: know anything that works in your favor. So Q Kurt 100 00:05:09,640 --> 00:05:15,720 Speaker 1: Wressell and the Miracle uh Phil Knight and the Trailblazers. 101 00:05:17,080 --> 00:05:21,880 Speaker 1: Now he says, you know, look, I'm not saying anything, 102 00:05:22,320 --> 00:05:25,599 Speaker 1: but you know the Trailblazers, you know they're not for sale. 103 00:05:25,600 --> 00:05:29,080 Speaker 1: But I'm just saying there, I'm gonna put this out there. 104 00:05:29,240 --> 00:05:33,520 Speaker 1: So now, let's the bottom line is are they for 105 00:05:33,520 --> 00:05:36,200 Speaker 1: sale or aren't they? I know we're getting the line 106 00:05:36,360 --> 00:05:40,120 Speaker 1: from Portland's No, the team's not for sale, and actually 107 00:05:40,240 --> 00:05:43,760 Speaker 1: Adam Silver, the NBA Commissioner, also said that the team 108 00:05:43,880 --> 00:05:45,440 Speaker 1: is not for sale the moment, but he did make 109 00:05:45,480 --> 00:05:48,080 Speaker 1: a point that Paul Allen, the late Paul Allen, who 110 00:05:48,120 --> 00:05:51,000 Speaker 1: co founded Microsoft, his family owns the team through a 111 00:05:51,080 --> 00:05:53,520 Speaker 1: trust and that Paul Allen's sister is a trustee of 112 00:05:53,560 --> 00:05:56,440 Speaker 1: the estate. And then Adam Silver said at some point 113 00:05:56,560 --> 00:05:58,760 Speaker 1: the team will be up for sale. So I'm not 114 00:05:58,800 --> 00:06:00,840 Speaker 1: sure where that leaves us. But for Phil Knight, it's 115 00:06:00,880 --> 00:06:02,479 Speaker 1: kind of like I'm just gonna put it out there 116 00:06:02,520 --> 00:06:06,040 Speaker 1: that I'm willing to pay more than two billion dollars 117 00:06:06,080 --> 00:06:08,479 Speaker 1: for this team that was worth two seven million and 118 00:06:08,480 --> 00:06:11,000 Speaker 1: two thousand one from It's unbelievable. I mean, look, Steve 119 00:06:11,040 --> 00:06:13,320 Speaker 1: Bomber paid, you know, two billion dollars for the Clippers 120 00:06:13,400 --> 00:06:18,040 Speaker 1: only everything right, I mean unbelievable. But before you know that, 121 00:06:18,279 --> 00:06:23,040 Speaker 1: the Trailblazers fall for the Oki dok uh. The two 122 00:06:23,120 --> 00:06:27,680 Speaker 1: billion is not as much as some other valuations for 123 00:06:27,800 --> 00:06:31,799 Speaker 1: other NBA teams. This is not a big market team 124 00:06:32,160 --> 00:06:34,400 Speaker 1: in the same way that of a Boston Celtics. Yeah, 125 00:06:34,480 --> 00:06:37,800 Speaker 1: but it's still it's still a team, and it's you're 126 00:06:37,839 --> 00:06:39,800 Speaker 1: out there and Nick Steve Bomber looked like you got 127 00:06:39,800 --> 00:06:42,840 Speaker 1: away with a deal. Well. The other good thing I 128 00:06:42,880 --> 00:06:45,440 Speaker 1: suppose about Phil Knight is that if he ever does 129 00:06:45,520 --> 00:06:47,839 Speaker 1: buy the team, he would likely keep the team in Portland. 130 00:06:48,240 --> 00:06:51,560 Speaker 1: So there's that. Uh talking about the French Open, I 131 00:06:51,600 --> 00:06:55,320 Speaker 1: want to talk about the women's title. Uhca Swing Tech. 132 00:06:55,720 --> 00:06:59,240 Speaker 1: She won the Women's French Open. She beat Cocoa Golf 133 00:06:59,720 --> 00:07:04,560 Speaker 1: So three six one. But then after in the post 134 00:07:04,720 --> 00:07:12,040 Speaker 1: match press conference and as a reporter, somebody embarrassed the 135 00:07:12,080 --> 00:07:15,960 Speaker 1: hell out of me when they asked this question. First 136 00:07:16,000 --> 00:07:19,680 Speaker 1: they talked about, okay, your best shot, that's legitimate, that legitimate, 137 00:07:19,720 --> 00:07:22,920 Speaker 1: we get it. And then the second part, if she 138 00:07:23,160 --> 00:07:28,160 Speaker 1: used makeup when attending parties, can someone explain to me 139 00:07:29,000 --> 00:07:31,120 Speaker 1: what in the hell does that have to do with 140 00:07:31,200 --> 00:07:33,600 Speaker 1: the French Open? Not even that, that's just part one 141 00:07:33,600 --> 00:07:36,120 Speaker 1: of the question. It was do you like to go 142 00:07:36,240 --> 00:07:38,840 Speaker 1: elegant and smart and so on? Because many players we 143 00:07:38,840 --> 00:07:40,760 Speaker 1: have seen in the past they were staying hours in 144 00:07:40,760 --> 00:07:42,680 Speaker 1: front of the mirror before going on court and using 145 00:07:42,720 --> 00:07:45,120 Speaker 1: the makeup, and you seem very natural like this, so 146 00:07:45,280 --> 00:07:50,160 Speaker 1: it was an extended question about your makeup habits on 147 00:07:50,240 --> 00:07:52,680 Speaker 1: the court does have to do with anything. I'm thinking 148 00:07:52,760 --> 00:07:58,200 Speaker 1: Ron Perelman planted a seed there for Revlin. I mean, 149 00:07:58,360 --> 00:08:01,120 Speaker 1: I can't imagine any other reason. Why can't I even 150 00:08:01,160 --> 00:08:03,520 Speaker 1: ask that unless there was some other agenda. But it's 151 00:08:03,760 --> 00:08:05,600 Speaker 1: because she's a woman. And this is this is why 152 00:08:05,680 --> 00:08:09,040 Speaker 1: Naomi Osaka didn't want to do press conferences. I get it. 153 00:08:09,600 --> 00:08:13,840 Speaker 1: That's okay um um and I is popping out of 154 00:08:13,840 --> 00:08:17,120 Speaker 1: my head. I do you know, It's like my father 155 00:08:17,160 --> 00:08:20,800 Speaker 1: would always say, don't embarrass me, boy, And what kind 156 00:08:20,840 --> 00:08:25,440 Speaker 1: of question was that? Is? Like? Anyway, as I continue on, 157 00:08:26,000 --> 00:08:28,000 Speaker 1: you know, I'm all riled up. I would do want 158 00:08:28,000 --> 00:08:31,000 Speaker 1: to give a nod to Raphael Nadal because he won 159 00:08:31,080 --> 00:08:35,840 Speaker 1: his fourteenth French Open, and that's lordy, that is going 160 00:08:35,880 --> 00:08:40,080 Speaker 1: to happen anyway after he beats Jocovic. Yeah, Like, I 161 00:08:40,080 --> 00:08:42,720 Speaker 1: mean that was the big one and after that, what 162 00:08:42,920 --> 00:08:46,520 Speaker 1: four hours twelve minutes? I mean, and and a thousand 163 00:08:46,520 --> 00:08:51,120 Speaker 1: winds between Federer, Rafa and uh and Djokovic, a thousand 164 00:08:51,640 --> 00:08:54,480 Speaker 1: major wins, a thousand. I mean that's just craziness. I 165 00:08:54,480 --> 00:08:57,199 Speaker 1: think Rafa has three seven of himself. I mean, do 166 00:08:57,240 --> 00:08:59,920 Speaker 1: you think raffles make up? I think that should be 167 00:09:00,000 --> 00:09:02,480 Speaker 1: a second question. There should be two questions, one technical, 168 00:09:02,520 --> 00:09:04,920 Speaker 1: one not so technical. Will see what happens when they 169 00:09:04,960 --> 00:09:07,719 Speaker 1: asked that question. No reporter would ask that to him? Right? 170 00:09:08,760 --> 00:09:12,440 Speaker 1: I am still pretty tan guy. Maybe spray today, yes 171 00:09:12,520 --> 00:09:15,520 Speaker 1: that you could adjust the question to not address makeup, 172 00:09:15,520 --> 00:09:18,839 Speaker 1: but talk about the tan I got wrong. Proman to 173 00:09:18,880 --> 00:09:21,480 Speaker 1: ask that question or plant the reporter for that one. 174 00:09:21,679 --> 00:09:27,720 Speaker 1: I still cannot fathom that question. I'm trying. I try 175 00:09:27,760 --> 00:09:31,000 Speaker 1: to give all reporters a break, you know, because sometimes 176 00:09:31,040 --> 00:09:33,400 Speaker 1: you know something you go was wrong. Maybe you shouldn't 177 00:09:33,480 --> 00:09:37,679 Speaker 1: whatever asked that? Come on, now, what what that is? 178 00:09:37,720 --> 00:09:39,680 Speaker 1: The question? They asked the winner of the French Open 179 00:09:39,800 --> 00:09:43,920 Speaker 1: on a thirty five match winning streak. Yes, yes, yes, 180 00:09:44,600 --> 00:09:46,679 Speaker 1: do we know? Do we even want to say what 181 00:09:47,360 --> 00:09:50,000 Speaker 1: news agency or where the reporter came from? I don't 182 00:09:50,000 --> 00:09:54,960 Speaker 1: even know. I'll be cool. I won't do it. I'll 183 00:09:55,040 --> 00:09:58,480 Speaker 1: just say that it wasn't Bloomberg. Yeah, I will free 184 00:09:58,520 --> 00:10:04,360 Speaker 1: that it wasn't us so oh man, hey onto other stories. 185 00:10:05,160 --> 00:10:09,760 Speaker 1: Religion of sports. And now yes, we need to explain this. Uh. 186 00:10:09,920 --> 00:10:13,040 Speaker 1: It's a production company founded by NFL stars Tom Brady 187 00:10:13,040 --> 00:10:16,680 Speaker 1: and Michael Strahan. Uh. And they have raised fifty million 188 00:10:16,720 --> 00:10:21,559 Speaker 1: dollars to finance more of its documentaries and expand further 189 00:10:21,600 --> 00:10:24,680 Speaker 1: into podcasts and scripted programming. I thought this was really 190 00:10:24,760 --> 00:10:28,640 Speaker 1: interested because clearly they've got funding from venture capital at 191 00:10:28,640 --> 00:10:32,000 Speaker 1: a time when vcs are pulling back funding because of 192 00:10:32,720 --> 00:10:35,800 Speaker 1: rising bar and costs and also the possibility of recession 193 00:10:36,000 --> 00:10:38,920 Speaker 1: or at least a slowdown coming around. So the environment 194 00:10:39,120 --> 00:10:42,640 Speaker 1: for funding went from frothy to cautious. Yet they're throwing 195 00:10:42,679 --> 00:10:45,880 Speaker 1: money at this company in large part because of star 196 00:10:45,960 --> 00:10:49,440 Speaker 1: marquee players uh founders in this case Tom Brady, Michael 197 00:10:49,440 --> 00:10:51,360 Speaker 1: Strahand and also the other co founder who's not in 198 00:10:51,400 --> 00:10:54,800 Speaker 1: professional sports is also celebrity because he's the son of 199 00:10:54,880 --> 00:10:58,280 Speaker 1: Deepak Chopra. Yeah. Now, I mean, look, it's this is 200 00:10:58,360 --> 00:11:00,360 Speaker 1: the Netflix model. This is the Last Day ends, this 201 00:11:00,440 --> 00:11:02,200 Speaker 1: is drive to survive, This is the rise of the 202 00:11:02,240 --> 00:11:04,920 Speaker 1: Lakers dynasty. I mean, this is this is where we are. 203 00:11:04,960 --> 00:11:06,920 Speaker 1: And look, I mean content is king in this market, 204 00:11:07,000 --> 00:11:09,040 Speaker 1: and so kudos to them for being able to raise 205 00:11:09,080 --> 00:11:11,840 Speaker 1: money in a very tight market to to to provide 206 00:11:11,880 --> 00:11:13,880 Speaker 1: new content, and there's and there's plenty of demand for it. 207 00:11:14,200 --> 00:11:16,839 Speaker 1: They have a pretty good formula. They focus on unscripted 208 00:11:16,880 --> 00:11:20,079 Speaker 1: sports programming, like you said, last Dance, UM untold stories 209 00:11:20,120 --> 00:11:22,720 Speaker 1: of professional athletes. It's almost like existing i P. You know, 210 00:11:22,920 --> 00:11:25,760 Speaker 1: like when UM movie studios go and try to make 211 00:11:25,920 --> 00:11:28,880 Speaker 1: the spinoff story for some superhero. You know, you can 212 00:11:28,880 --> 00:11:33,079 Speaker 1: always come up with different storylines for franchise players, and 213 00:11:33,160 --> 00:11:35,640 Speaker 1: that's exactly what they're going for. What also struck me 214 00:11:35,679 --> 00:11:37,960 Speaker 1: in this story that Bloomberg News wrote was that the 215 00:11:37,960 --> 00:11:41,560 Speaker 1: company's annual revenues well into the eight figures and expected 216 00:11:41,600 --> 00:11:43,760 Speaker 1: to grow by fifty percent this year and next. But 217 00:11:44,559 --> 00:11:47,240 Speaker 1: it's not currently profitable. At some point, Damian, you know, 218 00:11:47,280 --> 00:11:48,679 Speaker 1: they're going to have to show an r o I 219 00:11:49,080 --> 00:11:51,439 Speaker 1: at some point, but they're private companies and maybe not, 220 00:11:51,520 --> 00:11:53,400 Speaker 1: you know. I mean, look, I I agree with you though, 221 00:11:53,400 --> 00:11:55,720 Speaker 1: I think it's just unbelievable. You know, the demand for it. 222 00:11:55,720 --> 00:11:57,200 Speaker 1: It's kind of like the thirty and thirty. I mean 223 00:11:57,240 --> 00:11:58,880 Speaker 1: that was the start of it with ESPN, and it's 224 00:11:58,920 --> 00:12:01,120 Speaker 1: just it's just taken off and so you know, in 225 00:12:01,120 --> 00:12:02,960 Speaker 1: today's day and age, in the digital world where people 226 00:12:02,960 --> 00:12:05,960 Speaker 1: are still sitting at home looking for content. Um, you know, 227 00:12:05,960 --> 00:12:07,480 Speaker 1: they think they have a secret sauce here, and I 228 00:12:07,520 --> 00:12:10,000 Speaker 1: believe them. You know. First of all, I'm stealing the 229 00:12:10,040 --> 00:12:12,839 Speaker 1: word frothy. I like that, you know, that's a good one. 230 00:12:13,000 --> 00:12:15,480 Speaker 1: That's like if you're playing trivia oversuit and you've got 231 00:12:15,520 --> 00:12:18,280 Speaker 1: three or four wedges and it's like it's frothy, and 232 00:12:18,280 --> 00:12:21,280 Speaker 1: then someone comes from behind now has five. Now it's 233 00:12:21,320 --> 00:12:23,000 Speaker 1: all tens, all of a sudden. Hey, this is the 234 00:12:23,000 --> 00:12:27,400 Speaker 1: way my mind works. I can't help it. This has 235 00:12:27,480 --> 00:12:31,040 Speaker 1: been the Bloomberg Business of Sports podcast. We explore some 236 00:12:31,080 --> 00:12:33,080 Speaker 1: of the big money issues in the world of sports, 237 00:12:33,120 --> 00:12:38,000 Speaker 1: and you can catch our podcast Monday's, Wednesdays and Thursdays. 238 00:12:38,040 --> 00:12:40,400 Speaker 1: I'm Michael Barr on Twitter at Big Bar Sports. I'm 239 00:12:40,400 --> 00:12:42,480 Speaker 1: Scarlet Food. You can find me on Twitter at Scarlet 240 00:12:42,480 --> 00:12:44,280 Speaker 1: Food and don Damion Sass So you can find me 241 00:12:44,320 --> 00:12:48,240 Speaker 1: on Twitter at the Hey, don't forget. By the way, 242 00:12:48,360 --> 00:12:52,000 Speaker 1: you can catch our podcast wherever you download this baby. 243 00:12:52,280 --> 00:12:54,880 Speaker 1: That's the way we wrote