WEBVTT - Fat Mike Tyson 0:00:01.840 --> 0:00:06.160 Broadcasting live from the Abraham Lincoln Radio Studio the George 0:00:06.200 --> 0:00:10.200 Washington Broadcast Center, Jack Armstrong and Joe, Getty. 0:00:10.200 --> 0:00:17.560 Arm Strong and Jack Katie and He Armstrong and Getty. 0:00:23.520 --> 0:00:27.440 Dinfigure skating the USA gliding to gold in the team event, 0:00:27.760 --> 0:00:30.520 tied with the Japanese team going into the final skate. 0:00:30.760 --> 0:00:33.879 It was all up to the US's superstar Ilia Malanin, 0:00:34.120 --> 0:00:37.040 known as the quad God and the only skater to 0:00:37.120 --> 0:00:40.640 have ever landed a quadruple axle in international competition. And 0:00:41.000 --> 0:00:43.680 if you're wondering how does Ilia do it, well, he 0:00:43.760 --> 0:00:48.720 told us that before every skate he eats chocolate, all right. 0:00:49.200 --> 0:00:54.360 So it's basically tied with japan. Quad God's first Olympic 0:00:54.440 --> 0:00:56.320 performance is going to make the difference in whether or 0:00:56.360 --> 0:00:58.160 not we win the team gold medal or not. He 0:00:58.200 --> 0:01:01.040 goes out there, nobody's ever landed a he does six 0:01:01.160 --> 0:01:04.760 or seven. There seems to be some difference. But six or. 0:01:04.760 --> 0:01:08.720 Seven of those, oh many quads and a backflip which. 0:01:08.520 --> 0:01:10.720 He lands on one foot, which nobody'd ever done before. 0:01:10.880 --> 0:01:12.600 Used to be illegal for one thing, But aren't very 0:01:12.600 --> 0:01:14.640 many people that can do it legal or not? Just 0:01:14.680 --> 0:01:18.119 like it's too bad that it happened after the Super Bowl, 0:01:18.800 --> 0:01:20.280 when I think a lot of people were sported out 0:01:20.319 --> 0:01:22.559 because it's one of the most amazing performances in Winter 0:01:22.600 --> 0:01:27.080 Olympics history and just really really something. I can't even 0:01:27.120 --> 0:01:30.080 imagine how you skate and do a backflip and land 0:01:30.120 --> 0:01:33.760 on want to skate and skate off. It's just amazing. 0:01:34.240 --> 0:01:36.119 But you know this is. 0:01:37.640 --> 0:01:42.040 I honestly am not trying to be controversial or or 0:01:42.560 --> 0:01:48.600 certainly bash anybody, because I love everybody. The consistency which 0:01:48.640 --> 0:01:54.680 with the male's figure skaters appeared to be fellows who said, 0:01:55.880 --> 0:02:02.880 I'm an effeminate gay man a spectacular athlete, right, I mean, like, 0:02:03.640 --> 0:02:05.760 mind bogglingly skillful athlete. 0:02:06.120 --> 0:02:08.679 What shall I do? Right? 0:02:08.680 --> 0:02:12.079 I go to figure skating because it's like incredibly athletic dancing, 0:02:13.280 --> 0:02:14.799 and you get to wear a lot of sequence. 0:02:16.400 --> 0:02:19.040 In fact, your sequence are like part of it. 0:02:19.120 --> 0:02:23.200 So seriously, just just culturally psychologically. 0:02:22.440 --> 0:02:23.800 I think it's interesting. 0:02:24.960 --> 0:02:28.280 It. Guy's a fabulous athlete. God bless him, Thank you 0:02:28.320 --> 0:02:30.160 for representing the country. I don't want to come off 0:02:30.160 --> 0:02:31.359 as being negative about. 0:02:31.160 --> 0:02:33.760 It, no, but you'd have to assume that he has 0:02:33.800 --> 0:02:35.480 the sort of skills that could make him a world 0:02:35.520 --> 0:02:38.120 class gymnast or a lot of different things. 0:02:38.639 --> 0:02:41.200 Yeah, but he goes skating headis like a fiend. Yeah, 0:02:41.240 --> 0:02:45.760 because you get to wear a sequence. I don't want 0:02:45.760 --> 0:02:46.920 to put that fine a point on it. 0:02:46.919 --> 0:02:49.679 But yeah, more or less, we're going to talk a 0:02:49.680 --> 0:02:53.919 little more Super Bowl uh later this hour, we'll get 0:02:53.919 --> 0:02:56.320 into some more halftime showing your thoughts on it and 0:02:56.720 --> 0:03:00.320 people's comments on it and cheered jerking ads for potato 0:03:00.360 --> 0:03:03.400 chips and all kinds of different stuff. That was among 0:03:03.639 --> 0:03:08.120 after after maybe the most exciting playoffs in NFL history, 0:03:08.240 --> 0:03:11.400 that was one boring game. This is what I was 0:03:11.400 --> 0:03:13.480 talking about a week or so ago when I said, 0:03:13.919 --> 0:03:15.480 Joe and I are old. Those of you who are 0:03:15.560 --> 0:03:17.840 younger don't know, this is what the NFL used to 0:03:17.919 --> 0:03:20.359 be like. Well, that game yesterday is what, like every 0:03:20.520 --> 0:03:23.359 NFL game used to be like, a lot of run, 0:03:23.480 --> 0:03:26.600 running into the pile the art, you know, field goals, 0:03:26.800 --> 0:03:29.600 low scoring, not a lot happening. That's what all NFL 0:03:29.639 --> 0:03:31.000 games pretty much used to be like. And then we 0:03:31.040 --> 0:03:35.000 all get used to the constant scoring, lots of passing, 0:03:35.560 --> 0:03:37.760 I mean a running back one the MVP. When's the 0:03:37.840 --> 0:03:44.120 last time that happened? AnyWho, that was not exciting to watch, 0:03:44.200 --> 0:03:45.800 and neither one of my kids had any interest. So 0:03:45.800 --> 0:03:49.200 I'm sitting on the couch, bloated from all that cheese 0:03:49.200 --> 0:03:52.240 dipped for Michaelangelo's recipe, feeling sick to my stomach watching 0:03:52.240 --> 0:03:55.600 a boring game. Yeah, another field goal, Oh, another sack. Well, 0:03:55.640 --> 0:03:59.280 that's exciting. Wanted to get this story on for you though. 0:03:59.280 --> 0:04:04.400 This is important. LA's homeless spending a case study and 0:04:04.480 --> 0:04:07.600 epic failure. This should matter to you no matter where 0:04:07.640 --> 0:04:10.120 you live in the country because is an example of 0:04:10.200 --> 0:04:14.200 when do gooders take tax payer money and start throwing 0:04:14.200 --> 0:04:17.839 it around, pretending they're trying to accomplish something when I'm 0:04:17.880 --> 0:04:21.520 not even sure they have any interest in that at all. 0:04:21.800 --> 0:04:24.440 Sprawling homelessness is one of the most chronic frustrations in 0:04:24.440 --> 0:04:28.279 Los Angeles. This is from the New California Post editorial board. 0:04:29.160 --> 0:04:32.640 New York Post now has a California Post based in LA. 0:04:32.880 --> 0:04:35.320 Now I find out that the LA City Council spend 0:04:35.320 --> 0:04:39.479 an eye popping four hundred and eighteen million dollars on 0:04:39.520 --> 0:04:42.760 homeless services in twenty twenty five alone, almost half a 0:04:42.800 --> 0:04:47.479 billion dollars year, almost half a billion dollars in one 0:04:47.560 --> 0:04:51.520 city in one year on homelessness. Wow, and it only 0:04:51.560 --> 0:04:55.080 got worse. Mayor Karen Bass and council members need to 0:04:55.080 --> 0:04:58.160 account for this, says the editorial Board, and take responsibility 0:04:58.200 --> 0:05:01.080 for charting an effective course that centers on mental health 0:05:01.080 --> 0:05:04.800 and addiction treatment for those on the streets. Note that 0:05:04.839 --> 0:05:07.600 we can't say a more effective course because the current 0:05:07.640 --> 0:05:10.640 course isn't effective at all. A report this week from 0:05:10.680 --> 0:05:14.880 the city administration officer found that la Is pumped hundreds 0:05:14.920 --> 0:05:17.600 of millions of dollars into the homeless program black hole 0:05:17.760 --> 0:05:20.080 with nothing to show for it. Of the more than 0:05:22.279 --> 0:05:24.440 of the more than four hundred million dollars spent last 0:05:24.480 --> 0:05:28.560 year in homelessness, just ten percent went toward actually getting 0:05:28.600 --> 0:05:32.920 people off the streets for good. According to the California Post, Uh, 0:05:33.000 --> 0:05:34.640 there's a variety of reasons for that that we can 0:05:34.680 --> 0:05:38.840 get into in just a second. Well, yeah, and I 0:05:38.880 --> 0:05:40.880 would point out we're a year and three months from 0:05:40.920 --> 0:05:45.240 the end of twenty twenty four, barely so what does 0:05:45.360 --> 0:05:48.719 for good mean? Surely, Oh, that's a good point. Wow, 0:05:49.040 --> 0:05:51.400 the vast boat. So the number should be inflated on 0:05:51.480 --> 0:05:54.720 the high end, since for good could mean you've been 0:05:55.440 --> 0:05:58.080 off the streets for a month and a half, year 0:05:58.120 --> 0:06:01.680 and a half whatever. Yeah. Uh. The vast bulk of 0:06:01.760 --> 0:06:04.800 money LA shoveled into homeless program simply made it easier 0:06:04.880 --> 0:06:07.560 for people to be and stay homeless. That LA is 0:06:07.600 --> 0:06:09.919 an epic failure, according to the Edatorial Board, it's a 0:06:09.920 --> 0:06:12.520 failure to meaningfully help nine out of ten of those 0:06:12.640 --> 0:06:17.880 that were on the street, cycling people through temporary programs, 0:06:19.240 --> 0:06:23.400 rolling out laundry trucks for those on the street. Did 0:06:23.440 --> 0:06:25.560 you know that that's one of the programs. They'll take 0:06:25.600 --> 0:06:28.400 in your laundry, your dirty clothes, wash them and give 0:06:28.440 --> 0:06:31.760 them back to you in LA. That's part of the 0:06:31.760 --> 0:06:34.480 homeless program to help people out. So they well, you couldn't. 0:06:34.520 --> 0:06:35.880 How are you going to go to a job interview 0:06:35.880 --> 0:06:37.479 in dirty clothes? You know it would be the sort 0:06:37.480 --> 0:06:41.159 of tear jerking car appeal you'd mainke. That's how they're going. 0:06:41.279 --> 0:06:44.479 Junkies supervising areas where people sleep in the car, so 0:06:44.520 --> 0:06:48.200 they have law enforcement or people acting as law enforcement 0:06:48.520 --> 0:06:50.479 walking the streets where people sleep in the car so 0:06:50.560 --> 0:06:53.760 that they can stay safe, to obviously make it easier 0:06:53.800 --> 0:06:56.080 to stay a drug addict and live in your car. 0:06:57.800 --> 0:07:00.280 It's all a behemoth money pit that offers no light 0:07:00.360 --> 0:07:02.719 and no end of the tunnel. And that's before we 0:07:02.760 --> 0:07:06.359 even get to the mayor's pet homeless initiative Inside Safe, 0:07:07.000 --> 0:07:10.120 which provides temporary motel rooms that cost taxpayers two hundred 0:07:10.120 --> 0:07:12.760 and twenty six dollars per night apiece, while solving little 0:07:12.800 --> 0:07:14.600 in the long room, because long run, because all it 0:07:14.600 --> 0:07:18.120 does again make it easier to stay a drug addict. 0:07:19.640 --> 0:07:23.200 Half a billion dollars in one year with the homeless 0:07:23.200 --> 0:07:29.239 problem getting worse is really quite extraordinary. And people who 0:07:29.280 --> 0:07:33.280 think that doing the laundry of the you know, let's 0:07:33.360 --> 0:07:35.560 just go back to the root of it that we 0:07:35.640 --> 0:07:40.280 always do. It's a bunch of drug addicts almost entirely, 0:07:40.800 --> 0:07:43.360 until we still start calling it a drug problem as 0:07:43.360 --> 0:07:47.040 opposed to a housing problem. We'll never get anywhere the end. 0:07:47.040 --> 0:07:50.640 Because those who are not junkies can be helped by specific, 0:07:50.720 --> 0:07:55.000 carefully regulated programs. But then, so here's here's the world's 0:07:55.080 --> 0:07:59.760 simplest to understand formula doing people's laundry for them, I know, 0:08:00.640 --> 0:08:04.720 simple to understand formula above government if they can sell 0:08:04.760 --> 0:08:07.920 the people on the idea that there is a crisis 0:08:08.160 --> 0:08:11.760 and that government can help solve that crisis that gives 0:08:11.800 --> 0:08:16.160 them an unlimited platform to hand out money to their cronies. Now, 0:08:16.240 --> 0:08:19.240 like most things, it reminds me the whole I've got 0:08:19.240 --> 0:08:21.840 some great evidence that it is hardcore Marxist groups who 0:08:21.880 --> 0:08:26.640 are really pushing the demonstrations in Minneapolis. But in the 0:08:26.680 --> 0:08:30.600 same way, you've got the cynics or the activists who 0:08:30.600 --> 0:08:34.120 are doing precisely what I suggested. They're exploiting this because 0:08:34.160 --> 0:08:36.520 it's a way to hand out tax beyer cash because 0:08:36.559 --> 0:08:40.160 nobody knows how it's spent, nobody tracks it. And then 0:08:40.200 --> 0:08:43.840 you've got the fools who are soft headed, soft hearted 0:08:43.880 --> 0:08:46.040 people who think we really do need to help these 0:08:46.040 --> 0:08:49.160 people that are unfortunate, and that government official just said 0:08:49.320 --> 0:08:51.600 that they're going to help it help the problem with 0:08:51.640 --> 0:08:52.400 these tax dollars. 0:08:52.559 --> 0:08:55.040 So I'm in favor of it. For I'm in favor 0:08:55.080 --> 0:08:55.240 of it. 0:08:55.320 --> 0:08:58.319 Yeah, And so you've got the two layers, the cynics 0:08:58.400 --> 0:09:04.680 or activists and the fools, and people assume everybody's sincere 0:09:04.840 --> 0:09:06.720 here and the fools are. 0:09:06.920 --> 0:09:08.800 But at the core of it, it's. 0:09:08.679 --> 0:09:12.480 People who understand that government exists from their point of view, 0:09:12.760 --> 0:09:15.320 as a way to take money from the treasury. After 0:09:15.400 --> 0:09:20.600 identifying a problem. It's the fact that people don't recognize 0:09:20.600 --> 0:09:21.320 it for what it. 0:09:21.280 --> 0:09:26.520 Is makes me insane. But it is something I must accept, 0:09:26.800 --> 0:09:30.480 So get them out drugs in some cases, booze needles, 0:09:30.920 --> 0:09:34.560 all kinds of your drug paraphernalia, policing the streets so 0:09:34.600 --> 0:09:36.320 you can sleep in your car. And no, you're not 0:09:36.360 --> 0:09:40.120 gonna get robbed. Taking up your dirty laundry and bringing 0:09:40.160 --> 0:09:41.200 it back Clayton to you. 0:09:41.440 --> 0:09:43.400 Send the laundry truck by my place. I spill some 0:09:43.400 --> 0:09:48.000 barbecue sauce on my jeans at the super Bowl party. 0:09:49.160 --> 0:09:52.680 What's the motivation for the drug addict to stop when 0:09:52.679 --> 0:09:54.000 you get new repercussions. 0:09:54.880 --> 0:10:00.640 I'm staying in a free hotel room with free laundry, food, needles, 0:10:01.559 --> 0:10:05.480 other services. This hit and bottom thing I keep hearing about. 0:10:06.080 --> 0:10:07.840 I can't see it from here, right. 0:10:08.240 --> 0:10:13.080 That is amazing, And that's a tremendous amount of money. Wow, 0:10:13.840 --> 0:10:19.480 half a billion dollars in a year in LA. I'm 0:10:19.480 --> 0:10:21.600 looking up at the TV. They're showing the Mister Beast 0:10:21.640 --> 0:10:24.160 super Bowl ad. I missed that one. I heard it teased. 0:10:24.360 --> 0:10:26.640 I don't know what he was advertising, mister Beast, but 0:10:26.679 --> 0:10:29.320 he's one of your biggest stars in the world that 0:10:29.360 --> 0:10:31.520 I'm sure a lot of people didn't recognize at all 0:10:32.160 --> 0:10:34.480 because they don't watch him on YouTube. Now, I wouldn't 0:10:34.480 --> 0:10:36.120 know him if he walked in the room. Quite a 0:10:36.120 --> 0:10:43.520 few AI ads of various levels of troubling that really 0:10:43.559 --> 0:10:46.960 bothered me. Did you see the ad? The ad for 0:10:47.520 --> 0:10:49.280 it was set in a dunkin Donuts and it had 0:10:49.320 --> 0:10:51.960 been a young Ben Aflack and a young Joey from 0:10:52.000 --> 0:10:55.160 Friends and a young Ted Danson. Was that AI or 0:10:55.200 --> 0:10:58.160 was that the actors with AI or what was that? 0:10:59.160 --> 0:11:00.240 They were obvious. 0:11:00.360 --> 0:11:04.080 Altered through some technology to look very young? 0:11:04.280 --> 0:11:06.839 Again? You think they participated in that? I mean, I'm 0:11:06.880 --> 0:11:09.960 sure I could google that. Yeah. Well, yeah, I don't 0:11:09.960 --> 0:11:12.360 know if that's gonna help me any answer my question. 0:11:13.520 --> 0:11:16.000 Did they? I mean, because that's a serious star power 0:11:16.000 --> 0:11:17.440 in that ad. What did they pay to get all 0:11:17.440 --> 0:11:19.240 those people to be in that ad? If they were 0:11:19.280 --> 0:11:21.600 actually in the ad, well you gotta oh, you'd have 0:11:21.640 --> 0:11:23.560 to pay them. What do you mean if they're actually 0:11:23.600 --> 0:11:24.000 in the ad. 0:11:24.040 --> 0:11:28.080 You can't generate Georgeica Jason Alexander's face and body and 0:11:28.160 --> 0:11:29.600 use it to sell dunkin Donuts. 0:11:30.520 --> 0:11:36.400 So somebody had enough money to get everybody, including Rachel 0:11:36.679 --> 0:11:39.040 from Friends and Tom Brady and everybody has a lot 0:11:39.080 --> 0:11:42.040 of money, and this would be the up ultimate point. 0:11:42.120 --> 0:11:44.800 As somebody who's in the advertising business, I don't remember 0:11:44.800 --> 0:11:46.480 what the ad was for. I always wonder that about 0:11:46.480 --> 0:11:47.400 Super Bowl commercials. 0:11:47.520 --> 0:11:50.400 A lot of a commercial premise was Matt David works 0:11:50.440 --> 0:11:50.960 at a Duncan. 0:11:51.640 --> 0:11:55.360 But was it for Duncin Donuts? Yeah, they ad was 0:11:55.400 --> 0:11:57.280 for Dunkin Donuts because there was something that ran at 0:11:57.280 --> 0:12:00.480 the end that I thought, what was this? Add four? 0:12:02.920 --> 0:12:04.880 I don't know how I can help you. I'm not 0:12:04.880 --> 0:12:06.920 possibly hit me over the head over it with it. 0:12:07.440 --> 0:12:10.160 Well, they'd had a different tagline than Dunkin Donuts, though 0:12:10.920 --> 0:12:13.040 at the very end of the commercial it was. 0:12:13.000 --> 0:12:18.640 The punchline to the joke. I think, okay, hmm man, 0:12:18.679 --> 0:12:24.640 they spent a ton of money on that one. Uh 0:12:24.840 --> 0:12:27.640 the halftime show. It's getting so much attention. 0:12:27.640 --> 0:12:30.040 I suppose the NFL feels like that's a win just 0:12:30.080 --> 0:12:33.160 so people are talking about it. I'm not sure that's true, 0:12:34.000 --> 0:12:36.040 but we can get into that coming up in some 0:12:36.080 --> 0:12:38.800 of your texts. So some of you love I gotta 0:12:38.840 --> 0:12:42.080 admit I haven't come across anybody who liked it. I've 0:12:42.080 --> 0:12:44.600 come across people complaining about us, complaining about it, but 0:12:44.640 --> 0:12:48.920 nobody that actually liked it, which is a different thing. Right, Yeah, 0:12:49.040 --> 0:12:55.400 all right, stay tuned. Hey world, did. 0:12:55.360 --> 0:12:57.800 You arrange the munchkins in the Fibonacci sequence? 0:12:57.880 --> 0:13:00.599 I got a genius worker fun such a genius in 0:13:00.679 --> 0:13:03.520 white he put ice in his coffee. Huh, come on, Shackie, 0:13:03.520 --> 0:13:06.480 I'm just well hunting. I'm not a genius. I will 0:13:06.480 --> 0:13:08.560 marry the first man that can help me with the 0:13:08.600 --> 0:13:09.959 Sibonacci sequins. 0:13:10.440 --> 0:13:16.439 Oh, end, don't you have a girlfriend? 0:13:16.800 --> 0:13:19.840 We rona break. I don't need her huts. Look at 0:13:19.840 --> 0:13:21.640 everything I need right here with Duncan. 0:13:22.160 --> 0:13:26.120 They kid, if you're still single doing this Boston stick 0:13:26.200 --> 0:13:28.559 and working for Duncan when you're fifty. 0:13:28.360 --> 0:13:29.920 I'm gonna be very disappointed. 0:13:30.240 --> 0:13:32.000 Is it that your girlfriend? 0:13:32.360 --> 0:13:35.960 You like donuts? Yeah? Well this is my new boyfriend. 0:13:36.160 --> 0:13:39.000 I like these nuts. I'm tiring. 0:13:40.920 --> 0:13:41.319 Duncan. 0:13:42.600 --> 0:13:45.960 I did not have Jennifer Aniston doing a D's Nuts 0:13:46.080 --> 0:13:53.000 joke on my list of things I expected. That's subtle 0:13:54.640 --> 0:13:56.640 and has a lot of star power in that commercial. 0:13:58.080 --> 0:14:00.520 So USA Today puts out the ad Meter every year. 0:14:01.040 --> 0:14:04.080 That's where they actually have focus groups turning the knob 0:14:04.520 --> 0:14:07.599 left or right watching the ads in a minute. Is 0:14:07.640 --> 0:14:11.640 this another Jennifer Aniston joke about to happen? Here's your 0:14:11.679 --> 0:14:15.160 turn these knobs? Huh? Top five that people liked, I'll 0:14:15.200 --> 0:14:18.480 tell you the bottom are almost all tech AI stuff, 0:14:18.559 --> 0:14:24.160 So the uh. The expert for USA Today said people 0:14:24.200 --> 0:14:27.240 did not like the tech ads, which is kind of interesting. 0:14:27.320 --> 0:14:31.360 Wonder why people automatically rejected reacted poorly to any AI ad. 0:14:33.360 --> 0:14:38.000 Your top five michelob Ultra the Ultra Instructor humors take 0:14:38.040 --> 0:14:40.720 on fitness training themes. I missed that one, sorry, Duncan. 0:14:40.800 --> 0:14:43.600 Was number four, the one we just played Pepsi. The 0:14:43.720 --> 0:14:47.960 choice that was with the polar bear, with the polar 0:14:48.000 --> 0:14:51.600 bear exactly clever. Yeah, poor polar bear got caught up 0:14:51.640 --> 0:14:55.120 on the kiss cam at the concert with another polar bear. 0:14:56.360 --> 0:14:58.960 Number two, though most popular ad, was the one that 0:14:59.480 --> 0:15:02.400 I hated so much, the Lazed Potato chip ad, an 0:15:02.400 --> 0:15:05.680 emotional father daughter potato farm story that tugged at art strings. 0:15:06.440 --> 0:15:08.760 I only rejected because, I mean, if it were a 0:15:08.960 --> 0:15:13.840 movie that ended with the farmer given the farm, that's fine. 0:15:13.960 --> 0:15:15.880 You know, it's a little smallzy for me, But that's fine. 0:15:16.040 --> 0:15:19.520 But then when you try to sell me freaking potato chips, right, 0:15:20.040 --> 0:15:21.720 you tug on my art strings and sell me a 0:15:21.720 --> 0:15:26.560 bag of chips all to process stuff I should never eat, 0:15:26.600 --> 0:15:28.160 and I love Laize potato chips. 0:15:28.400 --> 0:15:30.560 I don't know why that just seems odd to me. 0:15:31.480 --> 0:15:35.120 There's no emotion involved in a potato chip at all. 0:15:35.560 --> 0:15:38.600 You know, I had an explanation for the ai ad 0:15:38.880 --> 0:15:42.440 unpopularity and that just absolutely made my point. A lot 0:15:42.480 --> 0:15:44.040 of not all of them, but a lot of them 0:15:44.080 --> 0:15:48.120 were fairly straightforward saying here's what we do and here's 0:15:48.120 --> 0:15:51.560 how we do it. Interested here's the company which is 0:15:51.600 --> 0:15:54.240 not a lot of entertainment value for the sort of 0:15:54.280 --> 0:15:57.680 people who went gaga for the freaking potato chip ad. 0:15:58.000 --> 0:16:03.240 Right, wasn't meant for them. And number one Buttweiser American 0:16:03.480 --> 0:16:06.160 icons are stirring patriotic ad tying the brand to American 0:16:06.680 --> 0:16:11.920 icons like Clydesdale's and bald eagles. Okay, that settles. So 0:16:12.200 --> 0:16:16.080 did people watch that ironically, like it on an ironic 0:16:16.200 --> 0:16:19.360 level or just completely seriously in that I love the 0:16:19.360 --> 0:16:23.680 Budweiser ads America? And then a bald eagle writing on 0:16:23.880 --> 0:16:29.560 the horse, why don't I munch it. That's when the 0:16:29.560 --> 0:16:30.440 horse started flying. 0:16:30.800 --> 0:16:32.680 And why don't I munch on a bag of potato 0:16:32.800 --> 0:16:36.040 chips and think about my answer to your question? Yes, people, 0:16:36.120 --> 0:16:38.520 did I think that the ad meter people took it completely? 0:16:38.560 --> 0:16:39.080 Sincerely? 0:16:39.240 --> 0:16:41.320 Oh my god, the little horse is helping the little 0:16:41.320 --> 0:16:45.280 bird learn to fly. That is so sweet. It's not 0:16:45.360 --> 0:16:49.560 at all a giant international beer corporation trying to manipulate 0:16:49.600 --> 0:16:50.360 my emotions. 0:16:50.640 --> 0:16:53.960 But huh, I'm about some cynical man. I have hate 0:16:54.000 --> 0:16:56.560 brimming in my heart. I'm about in the ads where 0:16:56.600 --> 0:16:58.600 we're all supposed to get along and like each other 0:16:58.640 --> 0:17:01.760 and all that sort of stuff. Should I say to 0:17:01.800 --> 0:17:07.600 those heads, Okay, we'll talk a little bit about bad bunny, 0:17:08.400 --> 0:17:10.479 some of your responses coming up in a little bit. 0:17:11.359 --> 0:17:13.840 I found it pet efecto. I I don't know what 0:17:13.880 --> 0:17:17.120 it was about because I don't speak Spanish. 0:17:17.440 --> 0:17:24.440 Armstrong and geddy, but bless America, Santatina. I have Nina 0:17:24.800 --> 0:17:43.400 pudu ba wand Bolivia banaa Amicoana Ama you mad st Kannada. 0:17:44.560 --> 0:17:49.320 Oh my god, love me body Puerto Rico. Say you 0:17:49.400 --> 0:17:58.160 moucky that we're still here, despike the football. We're still here. 0:17:59.359 --> 0:18:01.760 I that was the ending of the Bad Bunny halftime show. 0:18:01.760 --> 0:18:05.560 I'd be offended or or in agreement or mystified if 0:18:05.600 --> 0:18:07.359 I understood a single word of the whole thing. But 0:18:07.400 --> 0:18:09.879 I don't speak Spanish, so I don't. I don't know 0:18:09.920 --> 0:18:13.960 what I wouldn't know what was happening, and uh, I 0:18:14.000 --> 0:18:18.359 don't feel like it's something I ought to do to 0:18:18.560 --> 0:18:19.640 go try to figure it out. 0:18:19.920 --> 0:18:21.000 So it just it was. 0:18:21.280 --> 0:18:24.439 It wasn't for me. I guess I'm not annoyed by 0:18:24.520 --> 0:18:27.040 music I don't like, like I guess most people are. 0:18:27.160 --> 0:18:28.400 I guess that makes me rare. 0:18:29.320 --> 0:18:33.080 People unite more quickly around things they don't like than 0:18:33.119 --> 0:18:36.160 what they do like, so it's a big conversational topic. 0:18:36.200 --> 0:18:38.720 I get it. Yeah, I don't. I don't understand hating 0:18:38.800 --> 0:18:43.080 someone else's music tastes. But I just assume that's not 0:18:43.200 --> 0:18:44.920 for me. It's not or you know, it's not my thing. 0:18:45.119 --> 0:18:47.000 So I'm sure other people enjoyed. 0:18:47.280 --> 0:18:50.879 But if it's all in a different language, that's a 0:18:50.920 --> 0:18:54.439 perfectly reasonable thing to be upset about, I think, right. 0:18:55.520 --> 0:18:59.560 The big German World Cup game was the halftime was 0:19:00.000 --> 0:19:02.800 tirely and Mandarin and all the Germans sat around saying 0:19:02.880 --> 0:19:04.960 I have no idea what's happening. Yeah, if you think 0:19:05.040 --> 0:19:08.600 it's just right wingers in America, go ahead and do 0:19:08.720 --> 0:19:11.440 what Joe just explained that the big, giant, biggest soccer 0:19:11.520 --> 0:19:13.399 match they have that year in Germany. Have it in 0:19:13.480 --> 0:19:16.560 some other language and see if they just accept it 0:19:16.600 --> 0:19:22.000 because multiculturalism on its face is just wonderful, or obviously try. 0:19:21.840 --> 0:19:24.680 It in China or anywhere else like that. God right. 0:19:25.760 --> 0:19:27.920 So I was reading the New York Times review of 0:19:27.960 --> 0:19:32.520 the Halftime Show, which is about what you'd expect it 0:19:32.600 --> 0:19:35.480 to be. Just absolutely loves it, and it's explaining all 0:19:35.520 --> 0:19:38.560 the intricacies of it, and it was pretty intricate. I guess, 0:19:39.240 --> 0:19:44.040 although I don't know what you accomplish if ninety plus 0:19:44.160 --> 0:19:46.880 percent of your audience has no idea what you're saying 0:19:46.880 --> 0:19:49.040 and what's going on, and those numbers are literal. I 0:19:49.119 --> 0:19:50.920 did some research on it last night because I was 0:19:50.960 --> 0:19:55.040 wondering how many people are Spanish only in the United States. 0:19:55.240 --> 0:19:56.960 A lot of people speak Spanish, that number is not 0:19:57.000 --> 0:19:59.160 even that great, but a lot of people speak Spanish, 0:19:59.560 --> 0:20:02.600 but so English. The number of people that only speak 0:20:02.640 --> 0:20:05.760 Spanish is single digits. Best I had come up with 0:20:06.119 --> 0:20:09.720 and as I pointed out, Telemundo had the broadcast entirely 0:20:09.840 --> 0:20:13.760 in Spanish, and you know, during only English things they 0:20:13.800 --> 0:20:17.000 would have subtitles. And the part that bothered me the 0:20:17.119 --> 0:20:19.040 most was I knew the music was going to be 0:20:19.119 --> 0:20:20.680 in Spanish. I didn't know it was going to be 0:20:20.760 --> 0:20:27.200 basically a music coal like a play set to music. 0:20:27.480 --> 0:20:29.920 And they opened with a still shot with words on 0:20:30.040 --> 0:20:32.680 it to explain what the setting is I guess, or 0:20:32.720 --> 0:20:35.119 what was about to happen. And it wasn't all Spanish, 0:20:35.480 --> 0:20:38.000 no subtitles. I mean, that is just letting me know 0:20:38.200 --> 0:20:40.840 you do not care whether or not I get anything 0:20:40.840 --> 0:20:41.480 out of this or not. 0:20:42.160 --> 0:20:44.000 Right, it would have been the easiest thing in the 0:20:44.080 --> 0:20:48.280 world for the NFL and whoever was producing the halftime 0:20:48.320 --> 0:20:50.199 show to have it in English and Spanish. 0:20:50.440 --> 0:20:52.480 So did they feel like at least understood the premise. 0:20:52.640 --> 0:20:55.800 Did they feel like that would be insulting or caving 0:20:55.920 --> 0:20:57.720 to a certain community or something to put it in 0:20:57.760 --> 0:20:59.880 the subtitles. I don't know, I truly don't. 0:21:00.040 --> 0:21:01.960 I mean, I've got a pretty strong opinion on all this, 0:21:02.160 --> 0:21:05.399 including it's a cynical but practical move by Roger Goodell 0:21:05.480 --> 0:21:07.359 to try to sell the game in the rest of 0:21:07.440 --> 0:21:10.240 the Americas and around the world. I get that, and 0:21:10.400 --> 0:21:12.840 he's given a finger to his traditional audience. But no, 0:21:12.960 --> 0:21:16.639 I don't understand why you wouldn't make that incredibly small, 0:21:16.800 --> 0:21:19.679 simple gesture of here's what's happening here to your English 0:21:19.680 --> 0:21:21.560 speaking audience, which is virtually everybody. 0:21:22.720 --> 0:21:24.119 I mean, I don't know what it said on that 0:21:24.200 --> 0:21:27.800 does anybody know what said? But if it said a 0:21:27.920 --> 0:21:32.880 sugarcane field, Puerto Rico, nineteen seventy five, okay, I'm kind 0:21:32.920 --> 0:21:35.159 of interested in what you're going to show me then, 0:21:35.240 --> 0:21:37.120 even if I don't understand the words. But I didn't 0:21:37.119 --> 0:21:38.960 have any idea, and then you didn't care whether I 0:21:39.000 --> 0:21:42.879 had any idea, a New York Times critic after a 0:21:43.000 --> 0:21:45.399 very very very long explanation of all the things that 0:21:45.480 --> 0:21:48.359 were going on, and there are tons of stars and 0:21:51.359 --> 0:21:55.160 people of note that he interfaced with that I didn't 0:21:55.160 --> 0:21:56.639 know who they were or what was it about, because 0:21:56.640 --> 0:21:59.800 again I only speak English. For some, the mere fact 0:21:59.840 --> 0:22:02.320 of Bad Bunny's selection for the halftime show could only 0:22:02.400 --> 0:22:07.280 be read as a political statement. For some, it even 0:22:07.359 --> 0:22:11.040 inspired a counter programming event, the All American Halftime Show, 0:22:11.320 --> 0:22:15.280 presented by the right wing organization Turning Point USA and 0:22:15.440 --> 0:22:20.080 headlined by kid Rock. So the kid Rock event is 0:22:20.280 --> 0:22:24.120 right wing, but the event that is in all Spanish 0:22:24.359 --> 0:22:28.320 and features dudes kissing and hinting toward open borders are 0:22:28.359 --> 0:22:31.879