1 00:00:00,480 --> 00:00:04,240 Speaker 1: This is Bloomberg Business of Sports. The cold heart truth 2 00:00:04,280 --> 00:00:08,000 Speaker 1: about the Olympic journey is not really been financially incentivized 3 00:00:08,039 --> 00:00:10,480 Speaker 1: in the same way that many of the profession sports are. 4 00:00:10,600 --> 00:00:14,480 Speaker 1: But this is a basketball involved NBA, glibals are licensing 5 00:00:14,560 --> 00:00:17,360 Speaker 1: arm think for fifty. All of those things will make 6 00:00:17,440 --> 00:00:20,040 Speaker 1: up what that looks like money in sports. It's one 7 00:00:20,040 --> 00:00:22,360 Speaker 1: of the reasons why I enjoy being on Money Night 8 00:00:22,360 --> 00:00:24,880 Speaker 1: Countdown and talk about some of the more interesting aspects 9 00:00:24,920 --> 00:00:28,160 Speaker 1: of business of sports. When you're talking sports, discipline is 10 00:00:28,240 --> 00:00:31,520 Speaker 1: the bridge from being good to ultimately being great at 11 00:00:31,560 --> 00:00:34,040 Speaker 1: whatever it is that you're trying to be your accomplished 12 00:00:34,080 --> 00:00:40,640 Speaker 1: at your professional Bloomberg Business of Sports from Bloomberg Radio. Hello, 13 00:00:40,680 --> 00:00:43,640 Speaker 1: this is the Bloomberg Business of Sports podcast. Will we 14 00:00:43,680 --> 00:00:45,720 Speaker 1: explore some of the big money issues in the world 15 00:00:45,760 --> 00:00:49,000 Speaker 1: of sports? Micro Bar, I'm Scarlett Foo, you know Mike Lynch, 16 00:00:49,320 --> 00:00:53,560 Speaker 1: and we are going to talk about Religion of Sports. Now, 17 00:00:53,680 --> 00:00:56,800 Speaker 1: what is it that you're saying A meath Send Karen, 18 00:00:57,200 --> 00:01:02,400 Speaker 1: chief executive officer and Gotham Chopra, co founder of Religion 19 00:01:02,440 --> 00:01:05,039 Speaker 1: of Sports. Thank you so much for joining us right 20 00:01:05,040 --> 00:01:07,600 Speaker 1: here on the Bloomberg Business of Sports. Thanks for having us. 21 00:01:09,200 --> 00:01:10,960 Speaker 1: Nice to be here. Thank you so much. So I 22 00:01:11,319 --> 00:01:14,319 Speaker 1: will start with a ma, what is it? What is 23 00:01:14,400 --> 00:01:18,120 Speaker 1: religion of sports? Religion sports? Actually? You know what I'm 24 00:01:18,160 --> 00:01:19,960 Speaker 1: in the past to golf of to define as the 25 00:01:20,000 --> 00:01:24,319 Speaker 1: founder of the visionary Yeah, I mean, well, y'all come 26 00:01:24,360 --> 00:01:26,440 Speaker 1: at it from a creative place. That's my role. You know, 27 00:01:26,480 --> 00:01:28,880 Speaker 1: I founded the company gosh now five or six years 28 00:01:28,920 --> 00:01:31,600 Speaker 1: ago along with Tom Brady and Michael Strahan. But of 29 00:01:31,680 --> 00:01:34,800 Speaker 1: whom are you know, big contributors to the company, but 30 00:01:34,920 --> 00:01:37,720 Speaker 1: also have stage jobs that keeps them busy. Um. You know, 31 00:01:37,760 --> 00:01:40,959 Speaker 1: religion sports is really like a vision that I had 32 00:01:41,000 --> 00:01:43,800 Speaker 1: many years ago. I grew up in Boston, Massachusetts, as 33 00:01:43,800 --> 00:01:49,160 Speaker 1: the first generation American, and you know, sports was a language. 34 00:01:49,160 --> 00:01:52,920 Speaker 1: It was about assimilating, becoming American. When you grew up 35 00:01:52,920 --> 00:01:55,200 Speaker 1: in a place like Boston. You know, the Red Sox 36 00:01:55,240 --> 00:01:58,320 Speaker 1: are religion. The Celtics you go to the cathedrals and 37 00:01:58,360 --> 00:02:02,200 Speaker 1: the mythologies. That's a ound. Sports and athletes, the Holy Wars, 38 00:02:02,240 --> 00:02:05,160 Speaker 1: Red Stars, Yankee Celtics, Lakers. So that's what I grew 39 00:02:05,240 --> 00:02:08,639 Speaker 1: up with. And later in life as a filmmaker storyteller, 40 00:02:08,880 --> 00:02:11,959 Speaker 1: I realized, man, that's same sort of passion exists all 41 00:02:11,960 --> 00:02:14,640 Speaker 1: over the planet and so that's how we started, which 42 00:02:14,680 --> 00:02:17,160 Speaker 1: is to tell stories about you know, set in the 43 00:02:17,200 --> 00:02:20,160 Speaker 1: world of sports, but are bigger than sports, and um, 44 00:02:20,200 --> 00:02:22,440 Speaker 1: you know, it's grown over time and that's probably where 45 00:02:22,480 --> 00:02:24,920 Speaker 1: Meat can take over because we evolved from you know, 46 00:02:25,160 --> 00:02:27,760 Speaker 1: making shows and a production company into more of a 47 00:02:27,960 --> 00:02:33,520 Speaker 1: studio and media company that's now conceiving owning content in 48 00:02:33,760 --> 00:02:38,240 Speaker 1: a pretty explosive media and industry. Um. But yeah, Meat, 49 00:02:38,280 --> 00:02:40,519 Speaker 1: I'll hand it off to you. Now, we're a content business. 50 00:02:40,680 --> 00:02:44,400 Speaker 1: We uh we produce unscripted documentaries DOT content that Gotham 51 00:02:44,480 --> 00:02:46,600 Speaker 1: talked about. That's what he's been doing and it's arguably 52 00:02:46,639 --> 00:02:48,440 Speaker 1: one of the best in the world at and we've 53 00:02:48,440 --> 00:02:53,840 Speaker 1: expanded though around Gotham. We have a team of filmmakers, producers, editors. Um, 54 00:02:53,880 --> 00:02:57,519 Speaker 1: we're deep into a narrative storytelling an audio We started 55 00:02:57,520 --> 00:02:59,800 Speaker 1: our scripted division. But it's all kind of with the 56 00:03:00,000 --> 00:03:02,720 Speaker 1: builds in the DNA Golf and talked about, and we 57 00:03:02,800 --> 00:03:08,280 Speaker 1: just antribute our content everywhere ESPN, Facebook, Watch, Showtime, Amazon, Apple, 58 00:03:08,960 --> 00:03:12,360 Speaker 1: all of the big streamers and and linear players. So 59 00:03:12,400 --> 00:03:15,120 Speaker 1: you talked about how you were raised in BOSS and 60 00:03:15,160 --> 00:03:19,040 Speaker 1: Gotham and you grew up knowing about these sports heroes 61 00:03:19,080 --> 00:03:21,360 Speaker 1: like Tom Brady. That's great, But how do you go 62 00:03:21,480 --> 00:03:25,120 Speaker 1: from knowing them to forming a company with them? And 63 00:03:25,160 --> 00:03:28,560 Speaker 1: how how involved is it Tom Brady beyond having his 64 00:03:28,639 --> 00:03:32,440 Speaker 1: name in the credits? Walk me through how that materialized. Well, 65 00:03:32,560 --> 00:03:34,560 Speaker 1: you know, I was fortunately, you know, my father is 66 00:03:34,600 --> 00:03:36,960 Speaker 1: a Tepuk to Oprah. So I've kind of grown up 67 00:03:37,000 --> 00:03:41,040 Speaker 1: around the world of fame, you know, and celebrity and 68 00:03:41,240 --> 00:03:43,400 Speaker 1: from the storytelling side. Like you said, I grew up 69 00:03:43,440 --> 00:03:46,480 Speaker 1: I was really passionate about sports. I love that filmmaker. 70 00:03:46,920 --> 00:03:51,680 Speaker 1: I live in southern California. Tom actually used to spend 71 00:03:51,680 --> 00:03:54,920 Speaker 1: a lot of his off seasons in Southern California, so 72 00:03:54,960 --> 00:03:57,320 Speaker 1: I kind of met him a long way. I had 73 00:03:57,360 --> 00:04:00,200 Speaker 1: a mutual acquaintance, etcetera. And this is maybe going back 74 00:04:00,240 --> 00:04:03,160 Speaker 1: eight or nine years now, and I shared this at 75 00:04:03,200 --> 00:04:05,440 Speaker 1: that point, religion sports with an idea kind of what 76 00:04:05,520 --> 00:04:08,040 Speaker 1: I described to you. I as a fan, knew what 77 00:04:08,160 --> 00:04:11,320 Speaker 1: it was like to experience sports and something bigger than 78 00:04:11,800 --> 00:04:15,840 Speaker 1: just statistics and saber metrics and scores and stuff like that. 79 00:04:16,240 --> 00:04:18,239 Speaker 1: And I kind of shared that with Tom, and Tom 80 00:04:18,320 --> 00:04:20,520 Speaker 1: was like, yeah, no, I get it. I get it 81 00:04:20,760 --> 00:04:24,080 Speaker 1: probably from the other perspective. Um, you know, I'd also 82 00:04:24,160 --> 00:04:28,760 Speaker 1: at that time worked with Kobe Bryant on a film project, 83 00:04:29,120 --> 00:04:32,400 Speaker 1: and you know, there's there's capital, and that there's you know, 84 00:04:32,520 --> 00:04:35,280 Speaker 1: once you're sort of in that circle and there's a trust, 85 00:04:36,040 --> 00:04:39,840 Speaker 1: those sorts of athletes tend to okay, Like if Kobe 86 00:04:39,839 --> 00:04:42,320 Speaker 1: can trust you, I can trust you. And so it 87 00:04:42,400 --> 00:04:44,839 Speaker 1: was an evolution over that, and then you know, we 88 00:04:44,880 --> 00:04:47,200 Speaker 1: started working on that project. Initially that was called Tom 89 00:04:47,279 --> 00:04:51,240 Speaker 1: Versus Time, and um that really at the time, I 90 00:04:51,240 --> 00:04:54,560 Speaker 1: think Facebook Watch was just launching, so it was sort 91 00:04:54,600 --> 00:04:57,800 Speaker 1: of the perfect storm. And then you know, likewise Michael Strahan, 92 00:04:57,880 --> 00:05:00,440 Speaker 1: who by that time, you know, it's all the fame 93 00:05:00,600 --> 00:05:03,480 Speaker 1: NFL career was over, but his Hall of Fame broadcasting 94 00:05:03,520 --> 00:05:06,880 Speaker 1: career was just getting started. So I met him kind 95 00:05:06,880 --> 00:05:09,960 Speaker 1: of more through like the media circles and network, shared 96 00:05:10,000 --> 00:05:12,360 Speaker 1: the vision with him. And again, I mean these things 97 00:05:12,480 --> 00:05:16,120 Speaker 1: come from in my exerence, not like some elaborate I 98 00:05:16,160 --> 00:05:19,200 Speaker 1: didn't walk them through a business plan, shared a vision 99 00:05:19,240 --> 00:05:22,159 Speaker 1: with them and one that really resonated with them because 100 00:05:22,160 --> 00:05:26,120 Speaker 1: they had both been at the epicenter of these fates. 101 00:05:26,120 --> 00:05:29,120 Speaker 1: You know, the Patriots, the Giants. Um, they of course 102 00:05:29,160 --> 00:05:32,599 Speaker 1: had their own tangled history, you know, but but I 103 00:05:32,600 --> 00:05:34,839 Speaker 1: have become really close friends and huge supporters. And so 104 00:05:34,880 --> 00:05:37,320 Speaker 1: it answered the latter part of your question. Like, they 105 00:05:37,320 --> 00:05:40,120 Speaker 1: are obviously busy doing what they do. Um, you know, 106 00:05:40,160 --> 00:05:43,600 Speaker 1: Michael and broadcasting, Mike and Tom still playing. But they're 107 00:05:43,680 --> 00:05:46,680 Speaker 1: they're pretty active. They're both on the board. Um, they're 108 00:05:46,720 --> 00:05:50,320 Speaker 1: both early stage investors in the company. They both open 109 00:05:50,440 --> 00:05:53,679 Speaker 1: up their rolodexes and contribute pretty much wherever we asked 110 00:05:53,680 --> 00:05:57,000 Speaker 1: them too, so very supportive. I would say, almost a 111 00:05:57,040 --> 00:05:59,760 Speaker 1: week to week basis, Hey Gotham, it's Mike lench Up 112 00:05:59,760 --> 00:06:02,640 Speaker 1: and Austin. Great to be talking to a Belmont Hill grad. 113 00:06:02,880 --> 00:06:05,880 Speaker 1: And uh, you're a big part of my religion. Sp 114 00:06:06,000 --> 00:06:11,400 Speaker 1: it's like the time, Well, thank you, I appreciate that. 115 00:06:11,480 --> 00:06:13,320 Speaker 1: So I want to get a little bit deeper into 116 00:06:13,360 --> 00:06:16,920 Speaker 1: Tom's involvement in Tom versus Time and the man in 117 00:06:16,960 --> 00:06:19,359 Speaker 1: the arena. Does he actually look at the dailies and 118 00:06:19,440 --> 00:06:21,480 Speaker 1: does he say, you know what, cut this thing out? 119 00:06:21,520 --> 00:06:24,000 Speaker 1: I don't want to say this, And my goodness, the 120 00:06:24,080 --> 00:06:26,000 Speaker 1: lighting is bad here. I mean, how when when he 121 00:06:26,120 --> 00:06:28,640 Speaker 1: is the subject, is he also a producer? As well. Yeah, 122 00:06:28,640 --> 00:06:30,680 Speaker 1: it's a great question. And by the way, you mentioned 123 00:06:30,680 --> 00:06:32,920 Speaker 1: the last part of that, Tom is obsessed with lighting. 124 00:06:32,960 --> 00:06:40,720 Speaker 1: It's fascinating. Um. He just he's always like, man, do 125 00:06:40,720 --> 00:06:42,400 Speaker 1: you think he's too dark on the left side of 126 00:06:43,640 --> 00:06:47,520 Speaker 1: this is a great um. But you know, like he 127 00:06:47,680 --> 00:06:51,839 Speaker 1: probably more so, you know, when he was with the Patriots, 128 00:06:52,400 --> 00:06:54,760 Speaker 1: was a little bit more sensitive, you know. And I 129 00:06:54,800 --> 00:06:58,760 Speaker 1: think it doesn't come from him not you know, well, one, 130 00:06:58,960 --> 00:07:02,560 Speaker 1: the Patriots culture, as you know, as pretty much everyone knows, 131 00:07:02,880 --> 00:07:06,640 Speaker 1: was such where I think everyone was extra alert, you know, 132 00:07:06,720 --> 00:07:09,480 Speaker 1: and hyper aware and not to sort of rock the boat. 133 00:07:09,840 --> 00:07:11,920 Speaker 1: So I think he was aware of that sort of stuff. 134 00:07:12,240 --> 00:07:15,040 Speaker 1: I think over time. I mean, one obviously that the 135 00:07:15,080 --> 00:07:17,680 Speaker 1: Bucks culture is very different, so man in arena and 136 00:07:17,720 --> 00:07:20,200 Speaker 1: he's away from the Patriots, but I also think like 137 00:07:20,440 --> 00:07:23,160 Speaker 1: they're just more trust frankly, I mean, we've worked so much. 138 00:07:23,480 --> 00:07:26,440 Speaker 1: I am a lot you know, more aware of where 139 00:07:26,440 --> 00:07:29,560 Speaker 1: his sensitivities are. And you know, candidate, his sensitivities are 140 00:07:29,560 --> 00:07:34,840 Speaker 1: always around the team. Like he is hyper sensitive about 141 00:07:34,880 --> 00:07:39,360 Speaker 1: this idea of disproportionate attention or accolades going to him 142 00:07:39,400 --> 00:07:42,160 Speaker 1: because he's very much I mean, going back twenty years, 143 00:07:42,160 --> 00:07:44,320 Speaker 1: and if you watch Man in the Arena, he's always 144 00:07:44,400 --> 00:07:46,840 Speaker 1: like when he watches the dailys and he does he's like, oh, 145 00:07:46,880 --> 00:07:50,800 Speaker 1: you know what, I forgot to mention the offensive guard 146 00:07:50,880 --> 00:07:54,600 Speaker 1: and sometimes that we gotta like. But he's that's where 147 00:07:54,640 --> 00:07:57,360 Speaker 1: his biggest I would say vulnerability is. But most of 148 00:07:57,400 --> 00:08:00,640 Speaker 1: the stuff around the dramas and the different late gates, 149 00:08:00,680 --> 00:08:02,920 Speaker 1: like all the spy gates and stuff like that, he 150 00:08:03,000 --> 00:08:05,640 Speaker 1: doesn't care. He's kind of like it's all out there. 151 00:08:05,680 --> 00:08:08,440 Speaker 1: You know, everybody has an opinion. He talks about it 152 00:08:08,520 --> 00:08:11,080 Speaker 1: quite openly, so he's never really pushed back too much 153 00:08:11,080 --> 00:08:13,000 Speaker 1: on that stuff. You had mentioned it earlier, and I 154 00:08:13,040 --> 00:08:16,600 Speaker 1: was going to apologize for asking this because your last 155 00:08:16,680 --> 00:08:21,360 Speaker 1: name is Chock Gotham and your dad is Depaco, and 156 00:08:21,480 --> 00:08:23,760 Speaker 1: that's like, you know, someone asking me, Hey, your last 157 00:08:23,840 --> 00:08:26,360 Speaker 1: name is Barre. You related to Rosanne bar is like 158 00:08:26,440 --> 00:08:29,800 Speaker 1: no, no no, no, So it's like, but yes, you are 159 00:08:29,960 --> 00:08:34,920 Speaker 1: the sun of the pack Chopra. What has that celebrity 160 00:08:35,080 --> 00:08:38,320 Speaker 1: status influenced you in your path and what has it 161 00:08:38,400 --> 00:08:41,719 Speaker 1: taught you about the media and being famous? Well, I 162 00:08:41,760 --> 00:08:44,320 Speaker 1: think I mean there's a practical aspect here which has 163 00:08:44,360 --> 00:08:47,319 Speaker 1: been very advantageous. You know, and I'm not. And I'm 164 00:08:47,320 --> 00:08:49,400 Speaker 1: trying from saying that I grew up around It's one 165 00:08:49,480 --> 00:08:52,720 Speaker 1: uncomfortable around it. Two I was exposed to at a 166 00:08:52,800 --> 00:08:55,400 Speaker 1: very young age. I met Michael Jackson and look of 167 00:08:55,480 --> 00:08:59,200 Speaker 1: the Taylor growing up there, you know, in Boston, Massachusetts, 168 00:08:59,320 --> 00:09:01,040 Speaker 1: And like I said, where that comes with the sort 169 00:09:01,080 --> 00:09:05,960 Speaker 1: of capital. I think famous people are frankly comfortable around 170 00:09:06,040 --> 00:09:08,840 Speaker 1: other famous people, you know, or like that sort of culture. 171 00:09:08,840 --> 00:09:11,120 Speaker 1: So I think it was sort of helpful in terms 172 00:09:11,240 --> 00:09:14,800 Speaker 1: of Kobe was probably the first, you know, super a 173 00:09:14,920 --> 00:09:17,560 Speaker 1: list athlete that I've ever worked with, and was also 174 00:09:17,800 --> 00:09:21,800 Speaker 1: someone who had the reputation for being combative and secretive 175 00:09:21,840 --> 00:09:23,600 Speaker 1: and stuff like that. So I think that you know, 176 00:09:23,880 --> 00:09:27,959 Speaker 1: was probably just pay to so forward over time. I mean, 177 00:09:28,040 --> 00:09:31,160 Speaker 1: I guess what I've learned from a storytelling perspective. By 178 00:09:31,160 --> 00:09:33,800 Speaker 1: the way, it's great because the great thing about fame 179 00:09:33,920 --> 00:09:36,760 Speaker 1: is like there's a public narrative. People already know Tom Brady. 180 00:09:36,760 --> 00:09:39,440 Speaker 1: You think they know Tom Brady through the way that 181 00:09:39,480 --> 00:09:42,280 Speaker 1: he's been portrayed, you know, for years and years, and 182 00:09:42,320 --> 00:09:45,600 Speaker 1: so you you have something to work off of. Obviously, 183 00:09:45,600 --> 00:09:47,920 Speaker 1: Then when you have the person and you're able to 184 00:09:47,960 --> 00:09:51,440 Speaker 1: sort of do more subjectively, Um, you can play off 185 00:09:51,440 --> 00:09:54,319 Speaker 1: that tension, I guess between what the public thinks they 186 00:09:54,360 --> 00:09:57,559 Speaker 1: know and what you know privately. And by the way, 187 00:09:57,640 --> 00:10:01,160 Speaker 1: that's no different than my father. I'm going up with him. 188 00:10:01,720 --> 00:10:04,000 Speaker 1: He's famous and he's been famous for a long time, 189 00:10:04,120 --> 00:10:07,000 Speaker 1: and so there's there's a sense of like, oh, I've 190 00:10:07,040 --> 00:10:09,200 Speaker 1: been reading his books, I've watched him on TV, I 191 00:10:09,200 --> 00:10:12,000 Speaker 1: follow him on social media. I know your dad, and 192 00:10:12,040 --> 00:10:14,880 Speaker 1: then you know, to me, is my dad right? You know? 193 00:10:15,000 --> 00:10:18,679 Speaker 1: And I made a documentary many years ago basically about 194 00:10:18,679 --> 00:10:21,240 Speaker 1: that was like one of my first projects. And so 195 00:10:21,559 --> 00:10:24,960 Speaker 1: from a storytelling perspective, it's sort of interesting device to 196 00:10:25,040 --> 00:10:28,040 Speaker 1: play with. It's also can be a challenging one because 197 00:10:28,080 --> 00:10:31,920 Speaker 1: obviously the game as people can be very sensitive about 198 00:10:32,000 --> 00:10:36,200 Speaker 1: their public persona. It is their equity, and so you 199 00:10:36,440 --> 00:10:40,520 Speaker 1: suten navigated around it, you know, mindfully. But I am 200 00:10:40,559 --> 00:10:44,360 Speaker 1: fortunate the team around me have become, you know, somewhat 201 00:10:44,400 --> 00:10:48,440 Speaker 1: skillful around that. I think, just from a practical content perspective, 202 00:10:48,880 --> 00:10:51,520 Speaker 1: one thing that's been really useful that Gotham almost just 203 00:10:51,559 --> 00:10:53,840 Speaker 1: lives and breeds and doesn't even think about is all 204 00:10:53,880 --> 00:10:57,240 Speaker 1: these athletes. Tom Brady's and Bills Steph Curry. They are 205 00:10:57,320 --> 00:10:59,840 Speaker 1: great at what they do, and that greatness doesn't just 206 00:11:00,240 --> 00:11:05,079 Speaker 1: from you know, physically what they're doing. It's this holistic lifestyle. 207 00:11:05,120 --> 00:11:11,360 Speaker 1: It's nutrition, mental awareness, wellness, relationships, recovery, breathwork and so forth. 208 00:11:11,600 --> 00:11:13,480 Speaker 1: And those are things that Gotham has grown up with 209 00:11:13,520 --> 00:11:16,760 Speaker 1: and so profiling those, getting deep into those and making 210 00:11:16,760 --> 00:11:19,880 Speaker 1: those interesting is kind of one of the things that 211 00:11:19,920 --> 00:11:23,040 Speaker 1: makes religion, sports and our content so compelling. And that 212 00:11:23,120 --> 00:11:25,480 Speaker 1: also comes from very substantive way in what you know. 213 00:11:25,520 --> 00:11:28,280 Speaker 1: I've seen him not only grow up with, but but 214 00:11:28,480 --> 00:11:31,640 Speaker 1: lives and so that actually has been a really interesting 215 00:11:31,679 --> 00:11:33,480 Speaker 1: thing to see come to life in a almost a 216 00:11:33,480 --> 00:11:35,600 Speaker 1: different manner through content. Well, I was going to say, 217 00:11:35,600 --> 00:11:38,280 Speaker 1: I know, Scarlett and Lynch, she scared the hell out 218 00:11:38,280 --> 00:11:40,960 Speaker 1: of me. Man, being so nervous man with these two 219 00:11:41,000 --> 00:11:45,160 Speaker 1: famous people next to me, I'm like, oh God, help me. 220 00:11:46,760 --> 00:11:49,440 Speaker 1: I mean we talked about the content. I'm curious about 221 00:11:49,480 --> 00:11:53,560 Speaker 1: the distribution here. Um. A lot of the seasons and 222 00:11:53,600 --> 00:11:56,840 Speaker 1: the series that you've produced are on Apple TV, for instance, 223 00:11:56,920 --> 00:12:01,199 Speaker 1: or Disney Plus, ESPN plus Facebook, Facebook. Why Um, these 224 00:12:01,200 --> 00:12:04,400 Speaker 1: are all new platforms. Can you explain the strategy to 225 00:12:04,480 --> 00:12:07,400 Speaker 1: thinking behind whether you go for a traditional linear TV 226 00:12:07,640 --> 00:12:12,440 Speaker 1: versus these new platforms. Are you streaming first company? No, 227 00:12:12,640 --> 00:12:15,360 Speaker 1: I think one. So two things. One is first, if 228 00:12:15,400 --> 00:12:17,560 Speaker 1: we think about religion, sports, the brand in the I 229 00:12:17,600 --> 00:12:19,880 Speaker 1: P and so forth. I mean, there's lots of companies 230 00:12:19,920 --> 00:12:23,120 Speaker 1: that have set the strategy forward even before streamers. Of course, 231 00:12:23,120 --> 00:12:25,719 Speaker 1: whether you look at Pixar and others where you know 232 00:12:26,160 --> 00:12:28,960 Speaker 1: I've looked at or DreamWorks look look at multiple platforms 233 00:12:29,000 --> 00:12:32,120 Speaker 1: and said, hey, how do I distribute content across different 234 00:12:32,160 --> 00:12:35,640 Speaker 1: platforms and you know, bring things that have our shared 235 00:12:35,679 --> 00:12:37,840 Speaker 1: sense of DNA and perspective and so forth. And of 236 00:12:37,840 --> 00:12:40,520 Speaker 1: course now and something's all live within one platform, but 237 00:12:40,520 --> 00:12:42,679 Speaker 1: but not always. And then I think, I think then 238 00:12:42,720 --> 00:12:45,480 Speaker 1: to answer your question, what we hear a lot is, 239 00:12:45,880 --> 00:12:48,480 Speaker 1: you know, all these companies and whether there's quote unquote 240 00:12:48,480 --> 00:12:51,280 Speaker 1: streamers first or linear first, all have a different strategy 241 00:12:51,280 --> 00:12:54,560 Speaker 1: and different audience are trying to aggregate and different messages 242 00:12:54,600 --> 00:12:55,960 Speaker 1: they want to get out in the world, and that 243 00:12:56,080 --> 00:12:58,480 Speaker 1: of course shifts all the time, and so we're just 244 00:12:58,520 --> 00:13:00,680 Speaker 1: in constant conversation with all of them and trying to 245 00:13:00,720 --> 00:13:03,160 Speaker 1: think about how can what we do best and the 246 00:13:03,200 --> 00:13:05,640 Speaker 1: content we create in the access and relationships we have 247 00:13:05,720 --> 00:13:08,240 Speaker 1: and the creators we have in our network helped bring 248 00:13:08,280 --> 00:13:10,560 Speaker 1: the best to bear for that project and that strategy. 249 00:13:10,559 --> 00:13:12,959 Speaker 1: And so sometimes we have a very unique point of 250 00:13:13,000 --> 00:13:15,280 Speaker 1: view around something like a project a Greatness code which 251 00:13:15,400 --> 00:13:18,679 Speaker 1: which you know very much got them conceptualized and we 252 00:13:18,720 --> 00:13:20,480 Speaker 1: did in collaboration with spring Home and the folks are 253 00:13:20,600 --> 00:13:23,679 Speaker 1: interrupted Um and took it to the market. And Apple 254 00:13:23,800 --> 00:13:26,040 Speaker 1: was just a great fit because they actually wanted to 255 00:13:26,080 --> 00:13:29,560 Speaker 1: explore doing something really short form um and then something 256 00:13:30,080 --> 00:13:32,480 Speaker 1: like Tom versus Time they got them described, you know, 257 00:13:32,559 --> 00:13:34,800 Speaker 1: became a really interesting thing for Facebook Watch to kick 258 00:13:34,800 --> 00:13:36,960 Speaker 1: off with, and it was just relationships and talking about 259 00:13:36,960 --> 00:13:39,720 Speaker 1: strategy and trialing something new and different. So a lot 260 00:13:39,760 --> 00:13:41,800 Speaker 1: of times it's not necessarily an intention that this has 261 00:13:41,800 --> 00:13:44,480 Speaker 1: to be on that platform and more just aligning idea 262 00:13:44,559 --> 00:13:47,800 Speaker 1: with a distribution strategy. So I understand you're going through 263 00:13:47,840 --> 00:13:50,880 Speaker 1: some rebranding. Would that mean a new title, new name? Now, 264 00:13:50,880 --> 00:13:53,080 Speaker 1: I would say rebranding. We just have you know, Religionous 265 00:13:53,120 --> 00:13:55,679 Speaker 1: sports is we've expanded and so I think it's it's 266 00:13:55,760 --> 00:13:58,800 Speaker 1: less about quotable rebranding. I mean, we our tagline since 267 00:13:58,840 --> 00:14:01,760 Speaker 1: the beginning has been kind of why sports matter. Why 268 00:14:01,800 --> 00:14:04,560 Speaker 1: are these things on the field more meaningful that Gotham 269 00:14:04,600 --> 00:14:07,320 Speaker 1: described than than the stats and scores, and what are 270 00:14:07,320 --> 00:14:09,480 Speaker 1: the life lessons to take away? One of the things 271 00:14:09,559 --> 00:14:12,240 Speaker 1: we're learning, um and now we're expanding into is that 272 00:14:12,360 --> 00:14:15,680 Speaker 1: version of how greatness comes to life and how you 273 00:14:15,679 --> 00:14:19,120 Speaker 1: can get you create compelling takeaways doesn't have to be 274 00:14:19,160 --> 00:14:22,680 Speaker 1: limited to athletes or teams. And so there's actually musicians 275 00:14:22,720 --> 00:14:24,680 Speaker 1: and others that were started to work with where the 276 00:14:24,800 --> 00:14:28,640 Speaker 1: same kind of core DNA and essence comes out. And 277 00:14:29,240 --> 00:14:31,920 Speaker 1: that's something that we've broughtened now and we've intentionally started 278 00:14:31,960 --> 00:14:34,520 Speaker 1: to broaden outside of pure said, most of the things 279 00:14:34,520 --> 00:14:36,120 Speaker 1: we're doing are in the sports landscape, but I think 280 00:14:36,160 --> 00:14:38,440 Speaker 1: there's some that are very interesting there that are broaden 281 00:14:38,440 --> 00:14:40,960 Speaker 1: in kind of the DNA outside Meat San current chief 282 00:14:41,000 --> 00:14:44,880 Speaker 1: executive officer of Religion of Sports and Gotham Joe Pruck, 283 00:14:44,960 --> 00:14:48,400 Speaker 1: co founder of also Religion of Sports. Thank you both 284 00:14:48,480 --> 00:14:51,480 Speaker 1: for joining us right here on the Bloomberg Business of Sports. 285 00:14:51,600 --> 00:14:53,680 Speaker 1: You guys are very nice enough to join us and 286 00:14:53,680 --> 00:14:55,720 Speaker 1: we really do appreciate it. Thanks so much for having 287 00:14:56,480 --> 00:14:59,760 Speaker 1: this has been the Bloomberg Business of Sports podcast. We 288 00:15:00,200 --> 00:15:04,000 Speaker 1: every Monday, Wednesday and Thursday talking to you about some 289 00:15:04,080 --> 00:15:06,800 Speaker 1: of the biggest issues in the world of sports on 290 00:15:06,920 --> 00:15:08,920 Speaker 1: Michael Bar. You can follow me on Twitter at Big 291 00:15:08,920 --> 00:15:11,280 Speaker 1: Bar Sports. I'm Scarlet Fou and I'm on Twitter at 292 00:15:11,320 --> 00:15:13,480 Speaker 1: Scarlet Fou and I'm Mike Lynch. You can follow me 293 00:15:13,480 --> 00:15:16,680 Speaker 1: at Lynch e w CPB. You're listening the Bloomberg Business 294 00:15:16,720 --> 00:15:20,360 Speaker 1: of Sports on Bloomberg Radio around the world.