WEBVTT - LaRUSSELL - What Is This Egg Sandwich Worth To You? 0:00:00.120 --> 0:00:04.160 Welcome to another episode of Eating While Broke. I'm your 0:00:04.160 --> 0:00:08.280 host Colleen Wits, and today we have in the building 0:00:08.800 --> 0:00:16.360 music artists, philosopher entrepreneur Lar Russell, and I am truly excited. 0:00:16.720 --> 0:00:19.239 Nothing made my day more than like what two days 0:00:19.280 --> 0:00:21.800 ago when your I think his crew confirmed like two 0:00:21.920 --> 0:00:24.360 or three days ago, and it literally they were like, 0:00:24.360 --> 0:00:26.560 holy why are you so silent? You're supposed to be happy. 0:00:26.560 --> 0:00:27.880 And I was like, well, I'm just making sure you 0:00:27.880 --> 0:00:29.480 tell me the date because if you tell me a 0:00:29.520 --> 0:00:32.000 month from now, I'm not getting excited because just in 0:00:32.040 --> 0:00:34.520 case something happens. And she was like, so you're happy, 0:00:34.560 --> 0:00:36.479 I said, what was the date two days from now? 0:00:36.520 --> 0:00:39.479 I said, hell, yeah, I'm happy. Girl. Thanks shoutouts in 0:00:39.560 --> 0:00:43.280 Nicole from the Black Effect for booking you. UM super 0:00:43.360 --> 0:00:45.360 happy to have you. I love the name of your 0:00:45.400 --> 0:00:48.519 company and I love what you're about. I'm the name 0:00:48.560 --> 0:00:53.360 of his company is called Good comp Penny as in Points, 0:00:53.840 --> 0:00:58.040 which I was like, oh, oh that's different, I said, Man, 0:00:58.200 --> 0:01:00.360 Larrussell's hitting us with so much in teg pretty you 0:01:00.360 --> 0:01:02.320 remind me of a cross between jay Z and Drake 0:01:02.480 --> 0:01:05.440 and anyone that has not heard your music or kind 0:01:05.440 --> 0:01:08.240 of even tried to cyberspy on you was like really 0:01:08.280 --> 0:01:12.000 missing out, like on some good stuff. But um, since 0:01:12.040 --> 0:01:14.679 I have you in my kitchen, uh the eating while 0:01:14.720 --> 0:01:16.440 broke kitchen, I have to know what were you eating 0:01:16.560 --> 0:01:20.960 when you were broke? Man. Today I'm going to be 0:01:21.000 --> 0:01:24.200 making an egg sandwich. This was a classic. My mama 0:01:24.240 --> 0:01:26.360 taught me how to make eggs when I was like five, 0:01:26.920 --> 0:01:28.840 and I used to wake up every morning and make 0:01:28.880 --> 0:01:30.600 eggs and that was the only thing I knew how 0:01:30.640 --> 0:01:33.240 to make. So we're taking it back to the basics. 0:01:33.640 --> 0:01:36.080 We got some eggs, we got some salt and pepper. 0:01:36.480 --> 0:01:39.600 Today we're gonna be doing it on garlic bread. Because 0:01:39.840 --> 0:01:41.960 I usually use regular bread. We just throw it in 0:01:42.000 --> 0:01:44.360 a toaster. But my boy Austin was like, you gotta 0:01:44.400 --> 0:02:10.560 do garlic bread, so I figured we spice it up today. Yeah, 0:02:10.600 --> 0:02:13.839 we've had a whole discussion about the whole garlic bread, 0:02:13.880 --> 0:02:16.280 you and I because I've actually never even thought of 0:02:16.280 --> 0:02:18.480 garlic bread. Actually, the first time I ever had garlic 0:02:18.520 --> 0:02:21.200 bread for real, for real was the Texas toast in 0:02:21.280 --> 0:02:23.680 the box. And now if you go into a store, 0:02:24.240 --> 0:02:27.480 it is sold out, like you can't get it. It's 0:02:27.520 --> 0:02:31.000 a miracle if you find one maybe on eBay, but 0:02:31.120 --> 0:02:34.240 I don't know the pandemic. Just like said, take away 0:02:34.280 --> 0:02:37.840 the best bread on earth? Um, but um, I'm excited 0:02:37.919 --> 0:02:41.120 to eat with you, so let's get it cracking. Oh 0:02:41.160 --> 0:02:50.120 my gosh, an egg a crack. I listened to rap 0:02:50.200 --> 0:02:54.040 music so much that my girlfriend and I shout out 0:02:54.120 --> 0:02:58.440 to will Let behind the mirror over there. Um. I 0:02:58.480 --> 0:03:00.840 listened to wrap soap music so much that I actually 0:03:00.880 --> 0:03:03.799 speak in metaphors and sometimes people have to stop me 0:03:03.840 --> 0:03:06.239 and say, can we get it? You know you don't 0:03:06.280 --> 0:03:07.919 have to, you don't have to rebreak it down in 0:03:08.040 --> 0:03:11.880 puzzle terms. I'm a metaphor speakers. Can I move this 0:03:11.960 --> 0:03:15.160 so I can crack some magazine? Slide over to my 0:03:15.240 --> 0:03:19.480 side the greatest? Are you eating one too? So I 0:03:19.480 --> 0:03:21.480 should make all you have to cook for both of 0:03:21.560 --> 0:03:24.440 us because if it's trash, we can both discover that 0:03:24.600 --> 0:03:28.320 garlic bread egg sandwiches is just not I'm going to 0:03:28.480 --> 0:03:30.760 drop some butt up in here because my mom would 0:03:30.760 --> 0:03:33.960 be like, use some PAM so you don't leave egg 0:03:34.040 --> 0:03:36.280 stained all over the now. Are you one of those 0:03:36.280 --> 0:03:41.320 people that are really going to use metal on age? Yes? Yeah, yeah, 0:03:43.160 --> 0:03:45.840 we're not supposed to do that. Even every listener is 0:03:45.880 --> 0:03:49.040 hearing that scratching is like, what is he doing? That's crazy? 0:03:49.160 --> 0:03:51.560 What is he doing? His mama could have handled ever 0:03:51.680 --> 0:03:54.320 let him do that. Man, she did. You wouldn't believe 0:03:54.360 --> 0:03:59.360 how much stuff my mom let me do. Let I 0:03:59.360 --> 0:04:03.520 don't even think we had tesline back then. Maybe I 0:04:03.560 --> 0:04:08.680 don't remember. You're right, it was like a luxury. I'm sure, yeah, yeah, 0:04:08.760 --> 0:04:11.280 back then. I think you're right. You just had to 0:04:11.480 --> 0:04:14.360 butter everything down. Otherwise it's stuck or you get that 0:04:14.400 --> 0:04:17.480 good old pam spray and you in it. Oh, I'm 0:04:17.480 --> 0:04:20.839 getting it all over there. I'm not. I'm not a 0:04:21.000 --> 0:04:25.240 you know, So tell me a little bit about what 0:04:25.320 --> 0:04:27.600 was going on. I know this is like the first 0:04:27.640 --> 0:04:29.880 dish that you ever cooked, But tell me what was 0:04:29.920 --> 0:04:34.479 going on during the time of Also, I usually add 0:04:34.560 --> 0:04:38.080 bacon beat bacon bits and cheddar cheese. But I heard 0:04:38.160 --> 0:04:43.720 y'all broke, so it wasn't here. So we're gonna go pepper. 0:04:44.000 --> 0:04:50.440 I don't see salt over here. There's y'all struggling, Yo, 0:04:51.120 --> 0:04:54.800 so much fun of us over here. You're not even 0:04:54.839 --> 0:04:57.960 gonna use lorries because we don't Now, I'm not gonna 0:04:58.040 --> 0:05:00.080 use lorries. I've never done that. I'm trying to you 0:05:00.080 --> 0:05:04.360 could authentic. Wow, okay, okay, I respect it to be honest. 0:05:04.360 --> 0:05:07.960 I don't use lowries. Well, I just started to recently, 0:05:08.080 --> 0:05:12.800 but it's only because I married a black man from 0:05:12.839 --> 0:05:19.920 Detroit who believes loss everything season and yes, beautiful. Um, 0:05:19.960 --> 0:05:24.840 So what was going on growing up? Uh? Like around 0:05:24.880 --> 0:05:26.880 when you were making egg sandwiches? I know you started 0:05:26.920 --> 0:05:30.000 at five, you know, making these, but like kind of 0:05:30.040 --> 0:05:31.840 tell me a little bit of your background growing up, 0:05:31.880 --> 0:05:37.960 Like where you middle class? I thought I was middle 0:05:38.000 --> 0:05:42.760 class until I got older and realized we're definitely lower 0:05:42.800 --> 0:05:45.600 middle class. But my pops was a hustler, so we 0:05:45.600 --> 0:05:49.320 were like we had enough money to be like the 0:05:49.440 --> 0:05:52.320 richest nigga is in the broke neighborhood. Touch you feel it, 0:05:53.320 --> 0:05:59.880 but definitely uh lord class, just regular neighborhood and be 0:06:00.040 --> 0:06:02.480 hard to describe when people ask that question because you've 0:06:02.480 --> 0:06:05.000 got to kind of growth in it to to be familiar. 0:06:05.160 --> 0:06:09.799 Did you grow up in a two parent household? Yeah? Definitely. Wow, Okay, okay, 0:06:09.880 --> 0:06:15.880 a lot of people on the show haven't. I'm going in. Um, 0:06:15.960 --> 0:06:21.880 that's good. So when did you transition to music. Um. 0:06:21.920 --> 0:06:26.280 I've been writing since I was like seven, whether through 0:06:26.320 --> 0:06:32.640 like writing poems or just journaling, um, drawing. Just I've 0:06:32.680 --> 0:06:35.080 just always used kind of writing an art as like 0:06:35.200 --> 0:06:40.520 an artistic expression inform um. So yeah, since I was seven, 0:06:40.839 --> 0:06:43.000 and it's kind of just cultivated me. And my sister 0:06:43.640 --> 0:06:46.960 had this boom box and we used to download instrumentals 0:06:47.000 --> 0:06:50.240 from line Wire and burn them on the CD the 0:06:50.320 --> 0:06:52.760 instrumentals on the boom box and wrap over it. And 0:06:52.800 --> 0:06:55.240 I remember we had a wrapped over nucket you buck, 0:06:56.000 --> 0:06:58.400 and I was going crazy, but my sister was better 0:06:58.440 --> 0:07:00.680 than me at the time, so I just had to 0:07:00.720 --> 0:07:04.360 keep working. Your sister was rapping two. Yeah, my sister 0:07:04.440 --> 0:07:08.400 was rapping two So does she still wrap? No, she doesn't. 0:07:09.160 --> 0:07:11.680 So you surpassed her and the rap skills and then 0:07:11.680 --> 0:07:14.600 she was like, I'm good. I don't. I don't think 0:07:14.640 --> 0:07:16.160 she ever had a passion for it. It It was just 0:07:16.200 --> 0:07:19.080 something we like to play around and do, and I 0:07:19.240 --> 0:07:22.920 just kind of stuck with it. Okay, okay, okay, that's 0:07:22.920 --> 0:07:29.120 pretty cool. So you is it that you like Drake, 0:07:29.160 --> 0:07:31.800 because its like from what I've researched on you, is 0:07:31.840 --> 0:07:35.720 that you from other articles and you could correct me 0:07:35.760 --> 0:07:40.920 if I'm wrong. But your goal was to be on 0:07:40.960 --> 0:07:45.080 the level I want to say, and on the I 0:07:45.080 --> 0:07:48.240 don't know, like numbers level, because obviously talent wise, you're 0:07:48.240 --> 0:07:52.480 on the same level as Drake, but I'm saying numbers wise, 0:07:52.520 --> 0:07:57.120 you want to be on the same level, but independently. Yeah, 0:07:57.320 --> 0:08:01.880 is that correct? And not necessarily numbers wise, but impacting 0:08:01.960 --> 0:08:05.320 notoriety wise. You know, I want people to respect me 0:08:05.400 --> 0:08:08.480 as such, and partially the way to do that is 0:08:08.520 --> 0:08:10.600 to put up the numbers. Right. If you're not scoring 0:08:10.640 --> 0:08:13.560 as well as Jordan's, people don't expect you respect you 0:08:13.640 --> 0:08:16.440 like a Jordan, right, Um, and yeah, to do that 0:08:16.520 --> 0:08:19.320 independently and just show people that it's possible to be 0:08:19.400 --> 0:08:24.400 the greatest at something without um having to utilize someone 0:08:24.440 --> 0:08:27.280 else's infrastructure that they tell you you gotta go through 0:08:27.360 --> 0:08:29.400 and you got to use these methods and you gotta 0:08:29.760 --> 0:08:32.839 sell away your ownership, you know, like everyone knows early 0:08:32.880 --> 0:08:36.600 on Drake didn't have his masters and had a horrible deal. Um, 0:08:36.640 --> 0:08:38.120 I want to show people that you can get to 0:08:38.200 --> 0:08:41.600 that level without having to go through that. Right. When 0:08:41.640 --> 0:08:44.280 you say, uh, I just want to rewind you said 0:08:44.440 --> 0:08:47.040 it was important for you to have impact and notoriety, 0:08:47.280 --> 0:08:52.120 Like why, what does that even mean to me? It 0:08:52.280 --> 0:08:57.679 just uh, it enables you to two It enables you 0:08:57.880 --> 0:09:01.000 to make change, like right now, feed the whole hood 0:09:01.000 --> 0:09:03.320 where I'm from. You know, from down to the end 0:09:03.360 --> 0:09:04.800 of the year, I've been feeding the hood out of 0:09:04.840 --> 0:09:07.160 my own pocket. And I've only been able to do 0:09:07.200 --> 0:09:10.560 that because of my impact and my notoriety. I've become 0:09:10.600 --> 0:09:12.800 so great that I make enough money to where I 0:09:12.840 --> 0:09:14.960 could take care of the place that birth me right, 0:09:15.880 --> 0:09:17.920 And a lot of people don't get to do that 0:09:18.000 --> 0:09:20.160 because they don't have either the talent, devil or the 0:09:20.200 --> 0:09:23.120 resource to do it. I've been able to do it independently. 0:09:23.600 --> 0:09:27.120 I finish dropped this garly bread on this joint. It's already, 0:09:27.640 --> 0:09:31.480 it's already done, already toasted it in Oh that's crazy. Yeah, 0:09:31.520 --> 0:09:32.960 I try to cheat it because I wanted to get 0:09:33.000 --> 0:09:36.000 all up in yourkool aid. Wow, So I put the 0:09:36.040 --> 0:09:42.240 tempo because you can't find that anywhere intriguing. Okay, let's 0:09:42.280 --> 0:09:47.120 try it. Let's be a team here. Um dang, why 0:09:47.480 --> 0:09:50.000 do we have to break from your story? Though? Right? 0:09:50.920 --> 0:09:54.160 Is this not the hardest interview or process? This is great, 0:09:54.440 --> 0:09:57.320 This is great I'm a I'm a multitasker. I'm gonna 0:09:57.360 --> 0:09:59.920 try this still, all right, So we get the bread. Everyone, 0:10:00.280 --> 0:10:04.400 we're getting the garlic bread situation together and we're putting 0:10:04.440 --> 0:10:07.280 eggs in it. Yeah, this is new. I've never had this. 0:10:07.360 --> 0:10:10.040 Shout out Austin for you have to turn off the store. 0:10:10.120 --> 0:10:14.520 Ye let me get right on there. Berthie was talking 0:10:14.559 --> 0:10:17.640 as mess about us being broke. Now, well, I was 0:10:17.679 --> 0:10:19.520 going to put garlic bread on there, but you know 0:10:19.559 --> 0:10:23.200 you guys did it so okay, completely forgot you were 0:10:23.240 --> 0:10:24.880 going to actually make it. You don't even know how 0:10:24.880 --> 0:10:27.800 to make garlic bread, do you. I mean, I use 0:10:27.880 --> 0:10:30.080 Texas toes, so I was just gonna throw it up 0:10:30.120 --> 0:10:32.040 on that joint and then it does what it does 0:10:32.120 --> 0:10:37.440 and you're good after let's trying. Okay, let's go back 0:10:37.480 --> 0:10:43.679 to notoriety and impact and you feeding your community. Okay, 0:10:46.000 --> 0:10:49.480 stealing all your eggs, buddy, All right, here we go. 0:10:50.720 --> 0:10:52.600 Do you want to sample it first before we get 0:10:52.640 --> 0:10:58.760 into the nuts and bolts? Sure, all right, let's try 0:10:58.800 --> 0:11:12.680 to Here we go. Okay, bread, I think Texas garlic, 0:11:16.240 --> 0:11:21.400 but at least we now know we actually now know 0:11:21.559 --> 0:11:23.520 how to do it in the future. But it's way 0:11:23.520 --> 0:11:25.240 too much bread on this one, way too much bread. 0:11:26.320 --> 0:11:30.120 It's like a bread with a side of eggs. It's 0:11:30.160 --> 0:11:36.400 actually garlic, a garlic bread sandwich. Would you ever serve 0:11:36.440 --> 0:11:39.800 the same? Almost? Mm hmm. That could be an ideal 0:11:41.040 --> 0:11:45.160 but within a bread, right, yeah, look at me? Do 0:11:45.200 --> 0:11:47.040 I Can we call it the eating wall Brooks and no? 0:11:47.200 --> 0:11:49.160 That would probably be horrible haunts to name it the 0:11:49.160 --> 0:11:51.400 eating wall broke sandwich? While you're at a pay pay 0:11:51.440 --> 0:11:53.400 as you go, is it pay as you go or 0:11:53.440 --> 0:11:55.600 pay what you want? Let's pay what you want? Proud 0:11:55.679 --> 0:11:58.599 to pay? Well, comes sit sit with me so I 0:11:58.640 --> 0:12:01.240 can get all up in your who I know he 0:12:01.320 --> 0:12:04.840 jumped off camera on that one. Right, It's fine, it's 0:12:05.360 --> 0:12:11.080 real life, real life. So let's go into moments Momo's 0:12:11.720 --> 0:12:15.760 moms Cafe, momos cafe for a second. What inspired all 0:12:15.840 --> 0:12:23.360 of that? Mm hmmm, or at least a partner just 0:12:23.480 --> 0:12:29.240 seeing the need. There's a lot of homeless in Leo 0:12:30.160 --> 0:12:32.520 and just people who don't get to eat. And I'm 0:12:32.559 --> 0:12:35.560 always outside so I always see it. I'm always giving 0:12:35.640 --> 0:12:38.480 someone money or take care of someone. Whether my mom 0:12:38.520 --> 0:12:42.320 would drop off boxes of merch to the homeless community, 0:12:42.360 --> 0:12:46.000 out there to the different encampments, and um, I'm just 0:12:46.040 --> 0:12:48.800 always trying to help, right, and this is the way 0:12:48.880 --> 0:12:50.880 that we can help now that I'm in a granded position. 0:12:51.960 --> 0:12:53.880 I've done a few of these prior this year, but 0:12:54.000 --> 0:12:56.480 just for a day. And when you do it today, 0:12:56.520 --> 0:12:58.559 it's like everybody don't get a chance to eat. So 0:12:58.920 --> 0:13:01.360 this time it was like, let's make sure everybody gets 0:13:01.400 --> 0:13:05.760 a chance to e. Yeah, so I think what you're 0:13:05.760 --> 0:13:08.760 doing is great. I'm gonna circle back to your music again. Um, 0:13:11.280 --> 0:13:14.320 so you're a talented artist. Again, for anyone that hasn't 0:13:14.400 --> 0:13:17.280 heard your music, I definitely would say you're in the 0:13:17.360 --> 0:13:21.480 same lay as jay Z and Drake, which, by the way, 0:13:22.120 --> 0:13:24.280 I'm a hardcore jay Z fan. Everyone that listens to 0:13:24.320 --> 0:13:26.880 this show knows this. I have a huge five ft 0:13:27.080 --> 0:13:29.880 painting that's literally the only one in the world that 0:13:30.080 --> 0:13:33.079 was custom made of jay Z like hanging out and projects. 0:13:33.120 --> 0:13:38.800 I'm from Brooklyn. But but I will say this in 0:13:38.960 --> 0:13:44.600 all truest form um. Currently, over the last couple of years, 0:13:44.920 --> 0:13:47.800 I listened to Drake more and I feel guilty. I 0:13:47.880 --> 0:13:50.520 feel like I'm cheating, like for real, Like I don't 0:13:50.600 --> 0:13:53.000 let nobody know that, Like nobody knows that this is 0:13:53.000 --> 0:13:54.640 the first time I've set it out loud, but in 0:13:54.760 --> 0:13:57.520 my heart, I'm like, yo, just listen to jay Z today, 0:13:57.559 --> 0:14:00.720 dog and you don't have to always pick Drake. But um, 0:14:00.880 --> 0:14:02.920 I listened to your lyrics. I'm just wondering, like, what 0:14:03.360 --> 0:14:08.040 did have you ever been signed? Uh? Not in the 0:14:08.160 --> 0:14:12.120 capacity that artists get signed, Like I've never been signed 0:14:12.160 --> 0:14:15.000 to a major deal. All of my deals have been partnerships, 0:14:15.280 --> 0:14:19.400 like distribution deals. Uh No, I've done like record deals, 0:14:19.480 --> 0:14:22.400 but in partnership for him, like fifty profit shares, like 0:14:22.520 --> 0:14:26.040 I don't belong to anyone on my own entity and 0:14:26.160 --> 0:14:29.840 we just split profit versus when a record label usually 0:14:29.880 --> 0:14:31.720 signed to you, you're in like a royalty deal and 0:14:31.800 --> 0:14:34.120 they own your ship. And if they don't own your ship, 0:14:34.200 --> 0:14:36.000 they like and said for twenty years and they have 0:14:36.240 --> 0:14:38.600 power and rule over when you release, how you release, 0:14:38.720 --> 0:14:40.520 any of that. So I've never I've never been in 0:14:40.640 --> 0:14:44.360 a major deal. All of my deals have been partnerships. Currently, 0:14:44.440 --> 0:14:46.600 are you in a partnership deal or are you independent? 0:14:47.480 --> 0:14:49.880 I've been independent the entire time, So all of these 0:14:49.960 --> 0:14:53.240 partnerships are completely like me and my team do everything 0:14:53.320 --> 0:14:57.440 you see you're controlling all the marketing everything, so in 0:14:57.560 --> 0:15:00.040 they're controlling because nowadays it's a little confusing what a 0:15:00.120 --> 0:15:02.840 record label is really bringing to the table at this point. 0:15:05.120 --> 0:15:08.240 It depends now I mean with I mean if oh 0:15:08.280 --> 0:15:10.600 my gosh, why am I spacing? Uh? When it comes 0:15:10.640 --> 0:15:13.320 to who is Drake in Little Wayne? And what's their 0:15:13.400 --> 0:15:16.760 name of their young Money is it? No, it's not 0:15:16.880 --> 0:15:22.880 young Money, it's but no, no, no, he was signed 0:15:22.920 --> 0:15:27.920 to Little Wayne, who was the young So they're so 0:15:29.560 --> 0:15:33.200 from what I know of the history of the music industry, 0:15:33.280 --> 0:15:38.520 Birdman had the best deal in the industry. So young 0:15:38.600 --> 0:15:42.560 Money cash Money has literally the best deals on the table. 0:15:43.360 --> 0:15:47.360 Cash money, cash money. So if cash Money calls you 0:15:47.480 --> 0:15:51.120 up right now, I'm just playing it. It was advocated 0:15:51.840 --> 0:15:55.960 not to see there's a cash Money had the best 0:15:56.080 --> 0:16:00.160 deal in terms of their deal with Republic, not in him, 0:16:00.240 --> 0:16:02.720 of the deals that they gave artists. Really, you don't 0:16:02.720 --> 0:16:05.400 think they gave artists really good deals? No, because they 0:16:05.680 --> 0:16:07.920 Drake didn't have his masters. He just got him. He 0:16:08.000 --> 0:16:09.760 was in the royalty deal. A Little Wayne had to 0:16:09.800 --> 0:16:12.440 take him to court to get his money. How could 0:16:12.480 --> 0:16:17.000 they be in a great deal? Has been complaining for years. 0:16:17.080 --> 0:16:18.800 How could they be in a great deal that doesn't 0:16:18.840 --> 0:16:23.600 make any sense? Yeah, I didn't know that. Yeah, but yeah, 0:16:23.680 --> 0:16:26.080 cash Money had a substantial deal. You know when dy 0:16:26.200 --> 0:16:28.800 Day was a part of helping put that together with Republic, 0:16:28.880 --> 0:16:32.520 they really broke the bank. When did you? So you're 0:16:32.520 --> 0:16:37.040 a music artist, what is intriguing about you is, for instance, 0:16:37.080 --> 0:16:40.360 today we gave you a release, Clarence, and you sat 0:16:40.440 --> 0:16:46.880 there quietly and read it. Um, you're a businessman all 0:16:46.960 --> 0:16:48.800 the way through. So where do you think you're an 0:16:48.880 --> 0:16:53.680 entrepreneur before you're an artist? Definitely? Definitely. Before I was 0:16:53.760 --> 0:16:57.280 releasing art, I was selling beats. I was making like 0:16:58.000 --> 0:17:01.680 album covers for people and selling I've been I used 0:17:01.680 --> 0:17:06.439 to sell swishers. One of your parents, Yeah, my pops 0:17:06.560 --> 0:17:09.479 was a hustler. He sold everything under the sun except drugs, 0:17:09.640 --> 0:17:11.440 like everything. I was gonna be my next question, cause 0:17:11.440 --> 0:17:13.480 when I hear hustle, I'm like, what was he saying? Yeah, no, 0:17:13.800 --> 0:17:17.600 man ever everything. But exactly so, you got your entrepreneur 0:17:17.720 --> 0:17:21.760 spirit from him, and then you're talent girls kind of 0:17:21.840 --> 0:17:24.760 came from you and your sister, like in this boombox. 0:17:25.520 --> 0:17:29.640 Kind of my pops as well, he's very creatively inclined, right, 0:17:29.720 --> 0:17:32.879 And he's a problem solver, right. And I feel like 0:17:33.080 --> 0:17:35.200 a part of my talent and just my skill, my 0:17:35.320 --> 0:17:38.840 business acumen is because I'm a problem solver. My favorite 0:17:38.880 --> 0:17:42.720 thing to say is I'll figure it out, and I will. Yeah, yeah, yeah, 0:17:42.800 --> 0:17:46.320 spoken like a true entrepreneur. You know how to pivot, right, Yeah. 0:17:46.359 --> 0:17:48.680 That's whenever I see a problem, I'm always like, it's 0:17:48.680 --> 0:17:51.240 not a problem, it's a challenge. Right, what are we 0:17:51.240 --> 0:17:53.520 going to do? I was I was walking to get 0:17:53.560 --> 0:17:55.040 my daughter the other day and I was talking to 0:17:55.119 --> 0:17:58.159 my brother, and uh, I was like, man, are you 0:17:58.240 --> 0:18:01.240 looking for problems or are you looking for lu? You 0:18:01.440 --> 0:18:05.200 usually find whatever you're looking for. I like that, you 0:18:05.280 --> 0:18:09.360 know what you say? How I think. I think that's 0:18:09.400 --> 0:18:14.000 why I like you so much. I genuinely I genuinely 0:18:14.119 --> 0:18:16.520 funk with you hard. I don't say funk on the 0:18:16.560 --> 0:18:20.760 show ever. Really, I genuinely mess with you. I was 0:18:20.840 --> 0:18:24.000 just like, yo, is he as dope? So what I've 0:18:24.080 --> 0:18:26.359 learned being a Christian and just living in the world 0:18:26.560 --> 0:18:29.080 is like, there's so many dope people that are doing 0:18:29.160 --> 0:18:34.880 great things externally. But now that I'm old, older, I've 0:18:34.920 --> 0:18:38.600 grown enough. Wasn't to ask myself, well, if they're externally 0:18:39.080 --> 0:18:41.480 have all this integrity, I just wonder, like if I 0:18:41.600 --> 0:18:44.600 was a fly on their wall at home, you know, 0:18:45.080 --> 0:18:48.440 do they carry that same level of integrity? When I 0:18:48.520 --> 0:18:51.639 listen to some of your rap lyrics, I'm like, Okay, 0:18:52.240 --> 0:18:54.680 they're great. And then there's some that teeter into like 0:18:55.600 --> 0:18:59.720 how you uh enjoy women in the past. I don't 0:18:59.720 --> 0:19:02.800 know if current, I don't know. You know, it's hard 0:19:02.840 --> 0:19:05.639 being a man. I'm not a man, So I just wondering, 0:19:05.720 --> 0:19:09.320 like I think, if you're a fly on the wall 0:19:09.359 --> 0:19:11.840 in my house, you'd see a human and supreme form 0:19:12.600 --> 0:19:15.560 right in every aspect on their roller coaster and on 0:19:15.680 --> 0:19:19.040 the journey. I think there's everyone around me could speak 0:19:19.119 --> 0:19:22.560 to my my heart and my greatness and my moral 0:19:22.640 --> 0:19:26.680 and my character. But I also have issues as a 0:19:26.760 --> 0:19:29.240 human as well that I have to develop from and 0:19:29.320 --> 0:19:31.919 that I've had to grow from just through a journey, 0:19:32.040 --> 0:19:37.200 right like you, m you learn self respect and you 0:19:37.359 --> 0:19:40.879 learn value, and you learn respecting other people throughout your journey, 0:19:40.960 --> 0:19:44.479 depending on your experience and you're surrounding and what you witness, right, 0:19:44.840 --> 0:19:47.639 most of us just replicate whatever we see. If you 0:19:47.680 --> 0:19:51.359 don't see anybody and like loving and nurturing situations and 0:19:51.520 --> 0:19:54.600 providing that you don't often replicate it, right, because that's 0:19:54.640 --> 0:19:58.240 not something you're familiar with, So just through that process. 0:19:58.320 --> 0:20:01.359 Of course, I'm a human, but I think for the 0:20:01.440 --> 0:20:04.560 most part, what you see externally of me, it's what 0:20:04.680 --> 0:20:06.960 you see and when you meet me, I'm the exact 0:20:07.000 --> 0:20:13.280 same person. Right when I hear your lyrics, you're I 0:20:13.560 --> 0:20:17.320 feel like you're vulnerable, You're you're honest with yourself, and 0:20:17.440 --> 0:20:20.200 I think for a lot of men, I don't want 0:20:20.200 --> 0:20:22.520 to say a lot of men, for humans, I think 0:20:22.720 --> 0:20:25.760 we we tend to either tell ourselves the truth that 0:20:25.800 --> 0:20:29.520 we tell ourselves a lie, and it's the battle of 0:20:29.760 --> 0:20:32.119 you know, but the only way to grow is to 0:20:32.160 --> 0:20:35.080 tell yourself the truth. So there's a lot of vulnerability 0:20:35.160 --> 0:20:37.320 in your lyrics, and I love it like I love 0:20:37.359 --> 0:20:39.479 it for the same reason why I love a lot 0:20:39.560 --> 0:20:41.920 of y'all. You know that you are my top three, 0:20:42.040 --> 0:20:47.919 you know, so, Um, now I do do snooping. Obviously 0:20:48.000 --> 0:20:50.520 I had the cyberstalk the hell out of you. Um, 0:20:51.320 --> 0:20:53.680 but um, I noticed you were, like, if you're a 0:20:53.760 --> 0:20:58.639 fan of mine, you come directly to me, Like, how 0:20:58.720 --> 0:21:01.720 did you even conceive that concept of like you want 0:21:01.720 --> 0:21:03.320 to come to my show, you buy the tickets from me. 0:21:03.400 --> 0:21:06.240 No ticket messing, no no middleman, Like where did that 0:21:06.320 --> 0:21:11.840 come from? Um? Life? That's always been the process, you know, 0:21:12.040 --> 0:21:15.080 Like I've watched my dad hustle, and everyone who bought 0:21:15.119 --> 0:21:17.760 product from him pulled up on him, or he pulled 0:21:17.840 --> 0:21:20.560 up on them. If you want something from the Russell, 0:21:20.720 --> 0:21:23.200 you have to go communicate with the Russell. When you 0:21:23.280 --> 0:21:26.440 start adding third parties, you can either miss opportunity or 0:21:26.520 --> 0:21:29.040 something to you misplaced. Like I used to do booking 0:21:29.520 --> 0:21:31.639 for a theater and I was trying to book certain 0:21:31.760 --> 0:21:34.879 artists and I'd have to go through their agents and 0:21:35.000 --> 0:21:37.320 It'll be like a C, A W or whatever. Sometimes 0:21:37.320 --> 0:21:40.080 they down even get to it, and then when I 0:21:40.160 --> 0:21:41.800 meet them later, I'm like, bro, I was trying to 0:21:41.880 --> 0:21:43.240 get you for it would have been dope because I 0:21:43.320 --> 0:21:45.080 was building this thing. And they're like, man, I didn't 0:21:45.080 --> 0:21:48.760 even know, right, And that's because you ain't holding at you. 0:21:48.960 --> 0:21:51.720 And then as the more middlemen you have, the more 0:21:52.080 --> 0:21:55.040 uh pie that's getting dipped into. And I'm a firm 0:21:55.119 --> 0:21:57.320 believer and if I'm splitting pie, it needs to be 0:21:57.480 --> 0:21:59.720 with people who helped me bake the pie, not some 0:22:00.000 --> 0:22:03.760 on who's just there. Because the end, this is a standard. 0:22:03.840 --> 0:22:05.680 You need to have a business manager, You need to 0:22:05.760 --> 0:22:07.760 have a this that like, we're not going to do that. 0:22:07.960 --> 0:22:10.959 You got to actually provide something. If you didn't bring 0:22:11.080 --> 0:22:13.240 no ingredients or help bath this, you shouldn't get a 0:22:13.280 --> 0:22:16.520 slice of it. Now, you do have a team, because 0:22:17.240 --> 0:22:20.280 to get to you, I tried emailing, Okay, I was like, 0:22:20.520 --> 0:22:22.840 this is the email, this is how I gets him. 0:22:23.280 --> 0:22:24.600 But you do have a team. Do you have a 0:22:24.720 --> 0:22:27.960 rule amongst your team that they don't get to say no, 0:22:28.640 --> 0:22:30.760 that you have to at least they have to at 0:22:30.800 --> 0:22:33.359 least present the opportunity to you. Because that's a valid 0:22:33.400 --> 0:22:36.399 point that happens in the industry. Just about everything comes 0:22:36.480 --> 0:22:38.879 to me. And I may have seen this, I was 0:22:38.960 --> 0:22:42.480 telling Austin. No, I'm for sure I have. I was 0:22:42.560 --> 0:22:45.280 telling Austin when it first came I had seen the 0:22:45.320 --> 0:22:48.720 show similar and I was like, I don't know, because 0:22:48.720 --> 0:22:50.639 I've seen the tide that eating while broke thing, and 0:22:50.680 --> 0:22:52.399 I feel like a lot of people play on like 0:22:52.560 --> 0:22:55.240 poor people and ship and I didn't. I didn't like it. 0:22:55.359 --> 0:22:57.359 So I was just like, I'm not gonna deal with 0:22:57.440 --> 0:22:59.440 that right now and let me see as it cultivates. So, 0:22:59.680 --> 0:23:01.359 I mean, I've seen it. There's not too much that 0:23:01.480 --> 0:23:03.600 comes through the email that I don't see. And if 0:23:03.640 --> 0:23:06.560 I don't see it, my two right hands always see 0:23:06.600 --> 0:23:08.680 it and it and it still makes his way to me. 0:23:08.840 --> 0:23:11.560