1 00:00:02,480 --> 00:00:05,960 Speaker 1: Hey, everybody, Robert Evans here again. As I stated last time, 2 00:00:06,080 --> 00:00:09,760 Speaker 1: this episode ran very long, so we split into two parts. UM. 3 00:00:09,800 --> 00:00:12,680 Speaker 1: I'm going to just dive into the episode with Jake 4 00:00:12,720 --> 00:00:16,840 Speaker 1: and I right now, So thanks for listening watching if 5 00:00:16,920 --> 00:00:20,599 Speaker 1: you can see sound. Um. In any case, here's more bezos. 6 00:00:22,280 --> 00:00:25,040 Speaker 1: Jeff had been a demanding taskmaster to his employees up 7 00:00:25,079 --> 00:00:26,880 Speaker 1: to this point, but he also sounds like he was 8 00:00:26,920 --> 00:00:30,200 Speaker 1: a reasonably well liked boss that complaints you here later 9 00:00:30,240 --> 00:00:33,000 Speaker 1: about him. He's very strict, he's very like dedicated. He 10 00:00:33,040 --> 00:00:35,280 Speaker 1: wants a lot of work out of you. UM. I 11 00:00:35,320 --> 00:00:39,239 Speaker 1: haven't heard anything like allegations that he was abusive at 12 00:00:39,280 --> 00:00:41,280 Speaker 1: this point, and that's because I think he's not really 13 00:00:41,280 --> 00:00:44,360 Speaker 1: in charge. He's not running the company. He's got people 14 00:00:44,400 --> 00:00:46,920 Speaker 1: above him, and I think that tempers some of what 15 00:00:46,960 --> 00:00:50,519 Speaker 1: will later become his worst attributes as a boss. For 16 00:00:50,680 --> 00:00:53,519 Speaker 1: some time, Jeff had been talking out different business ideas 17 00:00:53,560 --> 00:00:56,640 Speaker 1: with his mentor, David Shaw. Many of these ideas were 18 00:00:56,640 --> 00:00:59,040 Speaker 1: financed focused, but one of the ideas they would talk 19 00:00:59,040 --> 00:01:03,000 Speaker 1: about was what they call the Everything Store. Now. The 20 00:01:03,040 --> 00:01:06,280 Speaker 1: Internet was young back then, and it was still very small, 21 00:01:06,319 --> 00:01:09,880 Speaker 1: but both men were enough future focused to understand its 22 00:01:09,880 --> 00:01:12,479 Speaker 1: potential and the fact that an online company that could 23 00:01:12,480 --> 00:01:16,240 Speaker 1: sell products directly from manufacturer to consumer could save a 24 00:01:16,319 --> 00:01:19,720 Speaker 1: fortune on store space and among other things and undercut 25 00:01:19,760 --> 00:01:22,840 Speaker 1: retail chains. This was not a revolutionary idea. I'm sure 26 00:01:22,840 --> 00:01:24,880 Speaker 1: a number of people realized this was going to happen 27 00:01:24,920 --> 00:01:27,399 Speaker 1: at some point, but Jeff and David are talking about 28 00:01:27,400 --> 00:01:29,440 Speaker 1: it very early on, and Jeff did come up with 29 00:01:29,480 --> 00:01:32,600 Speaker 1: one innovative plan for how this store would work. His 30 00:01:32,720 --> 00:01:35,480 Speaker 1: idea was that it should be driven by customer reviews. 31 00:01:35,800 --> 00:01:38,480 Speaker 1: Any customers should be able to leave a review, UM, 32 00:01:38,560 --> 00:01:41,040 Speaker 1: and you know, all of those reviews should be collected, 33 00:01:41,040 --> 00:01:44,560 Speaker 1: and you should get people buying, should be like shown 34 00:01:44,640 --> 00:01:48,680 Speaker 1: products based on what which stuff is best reviewed? UM. Now, 35 00:01:48,680 --> 00:01:50,640 Speaker 1: this had never been done on a large scale. That's 36 00:01:50,640 --> 00:01:52,880 Speaker 1: how the whole internet works now. But Jeff is really 37 00:01:52,920 --> 00:01:55,520 Speaker 1: like kind of the first person who commits to doing 38 00:01:55,560 --> 00:01:59,480 Speaker 1: this anywhere in internet commerce. UM. And that's really when 39 00:01:59,520 --> 00:02:02,520 Speaker 1: you're looking kind of what set Amazon initially apart from 40 00:02:02,560 --> 00:02:05,760 Speaker 1: other attempts. That was a big part of it. UM. 41 00:02:05,800 --> 00:02:08,160 Speaker 1: For a while, the Everything Store was a fun thought 42 00:02:08,200 --> 00:02:11,240 Speaker 1: experiment for Shaw, but Bezos grew obsessed with it in 43 00:02:11,320 --> 00:02:14,120 Speaker 1: his free time, he would read analyzes of the growth 44 00:02:14,160 --> 00:02:17,160 Speaker 1: of the early Internet, and in nine he came across 45 00:02:17,240 --> 00:02:20,440 Speaker 1: information that web activity had surged by two hundred and 46 00:02:20,520 --> 00:02:23,880 Speaker 1: thirty thousand percent in the last year. So he thought 47 00:02:24,000 --> 00:02:26,800 Speaker 1: quite accurately that someone could make a shipload of money 48 00:02:26,840 --> 00:02:29,640 Speaker 1: on the Internet with a growth percentage like that. So 49 00:02:29,680 --> 00:02:32,240 Speaker 1: he decides to quit his high paying job because he's 50 00:02:32,240 --> 00:02:34,040 Speaker 1: already very success He could have stayed at D. E. 51 00:02:34,120 --> 00:02:36,600 Speaker 1: Shaw for the rest of his career and almost certainly 52 00:02:36,639 --> 00:02:39,200 Speaker 1: would have been a multimillionaire. You know, UM would have 53 00:02:39,240 --> 00:02:42,399 Speaker 1: been a very successful career, but he's he wants more 54 00:02:42,440 --> 00:02:45,400 Speaker 1: than that, so he quits his job. Um kind of 55 00:02:45,400 --> 00:02:48,480 Speaker 1: baffles his mentor, and he and his new wife, Mackenzie 56 00:02:48,520 --> 00:02:50,840 Speaker 1: Flight of Texas, grab a ship car from some family 57 00:02:50,840 --> 00:02:54,600 Speaker 1: members and drive to California. Mackenzie drives while Jeff spends 58 00:02:54,639 --> 00:02:57,800 Speaker 1: the whole time like putting together spreadsheets and reading different 59 00:02:58,040 --> 00:03:00,240 Speaker 1: sort of business laws and figuring out how he's going 60 00:03:00,320 --> 00:03:04,440 Speaker 1: to make this this company he wants to form work Um. 61 00:03:04,600 --> 00:03:06,400 Speaker 1: One of the things he finds out on his drive 62 00:03:06,480 --> 00:03:09,200 Speaker 1: is that, due to a nineteen two Supreme Court case, 63 00:03:09,680 --> 00:03:12,680 Speaker 1: merchants did not have to collect sales tax and states 64 00:03:12,720 --> 00:03:15,320 Speaker 1: they didn't operate in. And this is kind of the 65 00:03:15,360 --> 00:03:18,600 Speaker 1: loophole that makes early Amazon dot Com possible, the fact 66 00:03:18,639 --> 00:03:20,800 Speaker 1: that like again when it because a big part of 67 00:03:20,800 --> 00:03:23,280 Speaker 1: it is that they can really undercut prices. Part of 68 00:03:23,280 --> 00:03:25,280 Speaker 1: that is we're not paying for a brick and mortar store, 69 00:03:25,320 --> 00:03:27,239 Speaker 1: so we don't have to pay for like employees to 70 00:03:27,320 --> 00:03:29,799 Speaker 1: stock ship, we don't have to play pay for storage space. 71 00:03:30,080 --> 00:03:32,680 Speaker 1: We can sell direct from the manufacturer. But part of 72 00:03:32,680 --> 00:03:35,240 Speaker 1: it is due that is because if you're an online 73 00:03:35,280 --> 00:03:38,080 Speaker 1: retailer in this period, you don't have to collect sales 74 00:03:38,120 --> 00:03:40,120 Speaker 1: tax from any state but the one year in So 75 00:03:40,760 --> 00:03:43,000 Speaker 1: if people who live in the state that your business 76 00:03:43,040 --> 00:03:45,160 Speaker 1: is operated in buy from you, they have to pay 77 00:03:45,200 --> 00:03:47,880 Speaker 1: sales tax, but nobody else does, which again means you 78 00:03:47,920 --> 00:03:53,040 Speaker 1: can undercut everybody else. So Jeff had initially picked California 79 00:03:53,160 --> 00:03:55,280 Speaker 1: as the place to launch Amazon dot Com, but when 80 00:03:55,280 --> 00:03:58,880 Speaker 1: he learns about this law, he moves to Washington State instead. 81 00:03:59,320 --> 00:04:03,960 Speaker 1: Um and he picks Washington because number one, no income 82 00:04:03,960 --> 00:04:06,240 Speaker 1: tax in Washington. I think that has an impact on it. 83 00:04:06,600 --> 00:04:08,840 Speaker 1: Number two, and I think the main reason he picks 84 00:04:08,840 --> 00:04:12,080 Speaker 1: it is because it has really good infrastructure. Microsoft is 85 00:04:12,120 --> 00:04:14,320 Speaker 1: based near Seattle, so it has the kind of infrastructure 86 00:04:14,320 --> 00:04:16,839 Speaker 1: you need to create a tech company. But almost no 87 00:04:16,880 --> 00:04:19,799 Speaker 1: one lives in Washington. The whole Pacific Northwest is very 88 00:04:19,839 --> 00:04:23,200 Speaker 1: like sparsely populated, so it meant that like the least 89 00:04:23,320 --> 00:04:26,719 Speaker 1: number of customers possible would have to pay sales tax 90 00:04:26,720 --> 00:04:29,119 Speaker 1: for Amazon products, and no one in the other forty 91 00:04:29,200 --> 00:04:32,279 Speaker 1: nine states has to pay. The initial plan was to 92 00:04:32,360 --> 00:04:35,240 Speaker 1: sell books, because virtually all books came from one or 93 00:04:35,240 --> 00:04:39,200 Speaker 1: two distribution companies who already had good distribution infrastructure, and 94 00:04:39,240 --> 00:04:42,279 Speaker 1: because books are comparatively simple to ship and store. The 95 00:04:42,360 --> 00:04:44,640 Speaker 1: plan from the beginning, but from Jeff, was to make 96 00:04:44,680 --> 00:04:47,760 Speaker 1: money selling a single product online and then branch out 97 00:04:47,800 --> 00:04:51,520 Speaker 1: eventually to selling everything. The first name for what would 98 00:04:51,560 --> 00:04:55,040 Speaker 1: be called Amazon was very stupid. Jeff wanted to call 99 00:04:55,080 --> 00:04:59,800 Speaker 1: it Cadabra Incorporated, like like a yeah, that was his 100 00:05:00,160 --> 00:05:02,960 Speaker 1: was really married to this name for a while, um, 101 00:05:03,000 --> 00:05:04,680 Speaker 1: which is terrible, and a lot of his friends tell 102 00:05:04,720 --> 00:05:08,520 Speaker 1: him it's a bad name. There's kind of this like 103 00:05:08,600 --> 00:05:11,279 Speaker 1: early Journey, where everyone around Jeff is being like, hey, 104 00:05:11,279 --> 00:05:12,720 Speaker 1: how about this as a name? How about this is 105 00:05:12,760 --> 00:05:14,760 Speaker 1: a name? Like one of his friends suggest, why don't 106 00:05:14,800 --> 00:05:16,799 Speaker 1: we just call it make it so dot com based 107 00:05:16,839 --> 00:05:20,120 Speaker 1: on like Captain Picard, who T and G is on 108 00:05:20,160 --> 00:05:22,080 Speaker 1: the air at the point, and that's like Jeff's favorite 109 00:05:22,080 --> 00:05:24,359 Speaker 1: Star Trek character. I think they decide not to do 110 00:05:24,400 --> 00:05:27,440 Speaker 1: that because I'm sure it would be copyright infringement. Um. 111 00:05:27,560 --> 00:05:29,760 Speaker 1: So they stick with Cadabra, even though everyone's trying to 112 00:05:29,760 --> 00:05:32,280 Speaker 1: talk him out of it. Um. He and Mackenzy get 113 00:05:32,360 --> 00:05:34,960 Speaker 1: to Seattle. They rent a three bedroom home, which is 114 00:05:35,000 --> 00:05:37,880 Speaker 1: their first headquarters. They operated out of the garage, and 115 00:05:37,920 --> 00:05:41,679 Speaker 1: they immediately set to work starting a business. Their first lawyer, 116 00:05:41,760 --> 00:05:44,200 Speaker 1: the first lawyer for what becomes Amazon, is the one 117 00:05:44,200 --> 00:05:47,599 Speaker 1: who finally talks Jeff out of Cadabra Incorporated as a name, 118 00:05:47,920 --> 00:05:49,880 Speaker 1: and he does so by pointing out that over the 119 00:05:49,880 --> 00:05:53,080 Speaker 1: phone it sounds like saying cadaver, and He's like, people, 120 00:05:53,480 --> 00:05:58,280 Speaker 1: as I got a yeah, that's not a bad point. Um. 121 00:05:58,320 --> 00:06:00,560 Speaker 1: Sitting together in their living room, m Z and Jeff 122 00:06:00,600 --> 00:06:04,480 Speaker 1: Bezos registered a number of domains with potential names Awake 123 00:06:04,600 --> 00:06:08,919 Speaker 1: dot com, brows dot com, book Mall dot com. The 124 00:06:09,000 --> 00:06:13,920 Speaker 1: name they kept coming back to was relentless dot com. 125 00:06:13,960 --> 00:06:17,919 Speaker 1: They really like this. Jeff loves that name. He like 126 00:06:18,600 --> 00:06:20,919 Speaker 1: I think he prefers it to Amazon. I believe it 127 00:06:21,000 --> 00:06:25,599 Speaker 1: is still his favorite possible name for his company, Relentless. 128 00:06:25,680 --> 00:06:29,360 Speaker 1: That's what he thinks is the best possible name. I 129 00:06:29,400 --> 00:06:32,000 Speaker 1: think it's shit. Um. I think Amazon's a fine name 130 00:06:32,000 --> 00:06:35,479 Speaker 1: for a company. Yeah, relentless is a bad name. But 131 00:06:35,680 --> 00:06:38,120 Speaker 1: Jeff never is able to really let this go. He 132 00:06:38,240 --> 00:06:42,479 Speaker 1: buys the relentless dot com domain in n He really 133 00:06:42,520 --> 00:06:44,840 Speaker 1: tries to make this happen again. His friends kind of 134 00:06:44,839 --> 00:06:47,800 Speaker 1: come together, friends and like early employees, and eventually you're like, 135 00:06:48,080 --> 00:06:51,160 Speaker 1: it's creepy, Jeff, Like, it's a creepy name for your store. 136 00:06:51,440 --> 00:06:53,440 Speaker 1: People are not going it's not going to be good 137 00:06:53,480 --> 00:06:57,160 Speaker 1: for us UM and Amazon. He finally gets convinced to 138 00:06:57,200 --> 00:06:59,240 Speaker 1: pick Amazon, and the reason they decide on it is 139 00:06:59,279 --> 00:07:01,279 Speaker 1: that it kind of speak to his how grand his 140 00:07:01,360 --> 00:07:03,279 Speaker 1: goal is because the Amazon is the biggest river in 141 00:07:03,320 --> 00:07:07,159 Speaker 1: the world, right um, But it also is is it's 142 00:07:07,160 --> 00:07:09,920 Speaker 1: a placid name. It's not a name that scares anybody. 143 00:07:09,960 --> 00:07:13,400 Speaker 1: But Jeff never gives up on relentless dot com entirely. 144 00:07:13,400 --> 00:07:15,960 Speaker 1: And in fact, Jake, if you open a browser right 145 00:07:16,000 --> 00:07:19,280 Speaker 1: now and you type in relentless dot com, it'll take 146 00:07:19,320 --> 00:07:30,320 Speaker 1: you to Amazon. Well and dot com. Jesus Christ couldn't 147 00:07:30,320 --> 00:07:33,160 Speaker 1: even give it to the drinks company, just like nope. Yeah, 148 00:07:33,280 --> 00:07:35,800 Speaker 1: And it's one of those things. It's this, it's what 149 00:07:35,840 --> 00:07:37,240 Speaker 1: we've been kind of coming back to and back to. 150 00:07:37,280 --> 00:07:39,600 Speaker 1: It's like he's never really changed as a person, Like 151 00:07:39,800 --> 00:07:43,000 Speaker 1: he liked everything about him today is the same as 152 00:07:43,040 --> 00:07:45,720 Speaker 1: when he was in sixth grade pretty much. And obviously 153 00:07:45,800 --> 00:07:47,800 Speaker 1: the fact like he wanted relentless dot com to be 154 00:07:47,800 --> 00:07:49,320 Speaker 1: the name. I don't think he every gets over that, 155 00:07:49,880 --> 00:07:54,320 Speaker 1: um relentless, that it's relentless energy dot com. That's so long, man, 156 00:07:55,280 --> 00:07:57,840 Speaker 1: he can sell it to them. Yeah, another one of 157 00:07:57,920 --> 00:08:02,480 Speaker 1: Amazon's victims, that energy company. You know who else is 158 00:08:02,520 --> 00:08:08,679 Speaker 1: a victim of Amazon? Jeff Well, Jeff Jake, the products 159 00:08:08,680 --> 00:08:12,840 Speaker 1: and services that support this podcast. Yeah, actually, I'm sure 160 00:08:12,840 --> 00:08:14,960 Speaker 1: a number of them sell products on Amazon. But whatever, 161 00:08:15,040 --> 00:08:25,560 Speaker 1: we don't need to think about that as uh we 162 00:08:25,760 --> 00:08:30,880 Speaker 1: are back so uh. The same month that Jeff bought 163 00:08:30,920 --> 00:08:33,960 Speaker 1: the relentless dot com domain, he drove down to Portland, 164 00:08:34,000 --> 00:08:36,560 Speaker 1: Oregon to take a four day course on book selling 165 00:08:36,679 --> 00:08:40,440 Speaker 1: sponsored by the American Booksellers Association. He learned the ropes 166 00:08:40,480 --> 00:08:42,959 Speaker 1: of the business, and soon they were off selling books 167 00:08:43,000 --> 00:08:45,800 Speaker 1: at a slow pace at first. UM and Jeff and 168 00:08:45,840 --> 00:08:48,880 Speaker 1: his first couple of employees are like physically because the 169 00:08:48,920 --> 00:08:51,520 Speaker 1: way it works is they're they're buying books from one 170 00:08:51,520 --> 00:08:54,160 Speaker 1: of the two distributors who sells books to all the bookstores. 171 00:08:55,040 --> 00:08:57,520 Speaker 1: Like they get in order. They order the book from 172 00:08:57,559 --> 00:09:00,719 Speaker 1: the distributor, and then the distributorship the book to them, 173 00:09:00,760 --> 00:09:02,760 Speaker 1: and then they mail the book to the customer. Right. 174 00:09:03,080 --> 00:09:05,400 Speaker 1: They don't have a warehouse, they have a garage, so 175 00:09:05,480 --> 00:09:09,080 Speaker 1: like they're getting books as they're ordered and their painstakingly 176 00:09:09,160 --> 00:09:12,480 Speaker 1: mailing out each book themselves. And Jeff is to his credit, 177 00:09:12,520 --> 00:09:14,600 Speaker 1: involved in all of the ship work from the start, 178 00:09:14,640 --> 00:09:18,040 Speaker 1: Like he's putting stuff in packages, he's picking up deliveries, 179 00:09:18,080 --> 00:09:20,040 Speaker 1: he's mailing them off, and so is Mackenzie. And so 180 00:09:20,120 --> 00:09:22,439 Speaker 1: we're like they're all kind of doing everything right, all 181 00:09:22,440 --> 00:09:25,040 Speaker 1: of the early employees are doing every part of running 182 00:09:25,080 --> 00:09:28,080 Speaker 1: the business. There's no there's no like where there's no 183 00:09:28,640 --> 00:09:32,120 Speaker 1: warehouse staff, right, Like Jeff is the warehouse and so 184 00:09:32,240 --> 00:09:36,880 Speaker 1: is Mackenzie. Like everyone is everything in early Amazon. Um 185 00:09:36,920 --> 00:09:41,160 Speaker 1: that said, when it came to funding Amazon, other people 186 00:09:41,200 --> 00:09:44,400 Speaker 1: did most of the heavy lifting. Amazon did start with 187 00:09:44,440 --> 00:09:47,360 Speaker 1: ten thousand dollars that Jeff Bezos had saved up himself, 188 00:09:47,400 --> 00:09:50,600 Speaker 1: and another eight four thousand dollars in what are generally 189 00:09:50,640 --> 00:09:53,560 Speaker 1: referred to as interest free loans. Now, a lot of 190 00:09:53,559 --> 00:09:56,600 Speaker 1: this company this money actually came from his first employees. 191 00:09:56,640 --> 00:09:58,800 Speaker 1: He would basically when he was bringing he would he 192 00:09:58,840 --> 00:10:01,720 Speaker 1: was hiring people he'd met elsewhere in business and saying like, look, 193 00:10:02,320 --> 00:10:04,640 Speaker 1: you come to this company, take a pay cut, and 194 00:10:04,679 --> 00:10:07,600 Speaker 1: if you pay I'll let you buy stock now, right, 195 00:10:07,880 --> 00:10:09,920 Speaker 1: and like that's a big part of how he founds 196 00:10:09,960 --> 00:10:13,720 Speaker 1: the early company. So for example, um, his first employee 197 00:10:13,760 --> 00:10:16,120 Speaker 1: is a guy named Shell Kaplan, who many consider the 198 00:10:16,120 --> 00:10:18,480 Speaker 1: co founder of the company and who Jeff later kind 199 00:10:18,480 --> 00:10:22,000 Speaker 1: of betrays. Shell was Jeff's good friend, and he joins 200 00:10:22,000 --> 00:10:24,280 Speaker 1: Amazon because he believes in the vision of the company 201 00:10:24,360 --> 00:10:26,720 Speaker 1: so much that he takes a fifty pay cut and 202 00:10:26,760 --> 00:10:29,440 Speaker 1: he pays five grand to buy stock when he joins 203 00:10:29,480 --> 00:10:32,360 Speaker 1: in order to help fund the company. Oh he must 204 00:10:32,360 --> 00:10:35,280 Speaker 1: be fucking loaded enough. Oh yeah, I mean he's yes, 205 00:10:35,320 --> 00:10:37,199 Speaker 1: he did very very well. And in fact, like he 206 00:10:38,520 --> 00:10:41,160 Speaker 1: considered buying more but didn't want to gamble that much. 207 00:10:41,160 --> 00:10:45,480 Speaker 1: And it's like, I mean, it worked out well for him. Um, 208 00:10:45,600 --> 00:10:48,680 Speaker 1: Jeff's parents were the first angel investors he had, dumping 209 00:10:48,679 --> 00:10:51,520 Speaker 1: a hundred thousand dollars of their oil money into the venture. 210 00:10:51,559 --> 00:10:55,040 Speaker 1: In early nine, Jeff told his parents there was a 211 00:10:55,080 --> 00:10:58,240 Speaker 1: seventy chance they'd lose it all, explaining, I want you 212 00:10:58,280 --> 00:11:00,199 Speaker 1: to know what the risks are because I still want 213 00:11:00,200 --> 00:11:03,880 Speaker 1: to come home for Thanksgiving if this doesn't work. UM, 214 00:11:03,920 --> 00:11:07,679 Speaker 1: which is at least respectable. Uh. From the beginning, Amazon's 215 00:11:07,720 --> 00:11:10,680 Speaker 1: promise to customers was a bookstore that was always in stock. 216 00:11:10,880 --> 00:11:13,559 Speaker 1: Now they were really just letting regular people order books 217 00:11:13,600 --> 00:11:16,320 Speaker 1: the same way that bookstores did, straight from the people 218 00:11:16,360 --> 00:11:18,560 Speaker 1: who actually like kept them in a warehouse and charging 219 00:11:18,559 --> 00:11:21,520 Speaker 1: a premium for the privilege. The book distributors had a 220 00:11:21,600 --> 00:11:23,600 Speaker 1: rule where they'd only ship a book if you ordered 221 00:11:23,600 --> 00:11:26,640 Speaker 1: ten at a time. Since Amazon wasn't selling enough books 222 00:11:26,640 --> 00:11:29,040 Speaker 1: to to order ten books at a time generally, the 223 00:11:29,080 --> 00:11:32,240 Speaker 1: company developed a sneaky strategy of ordering the book they needed, 224 00:11:32,280 --> 00:11:34,760 Speaker 1: and like nine copies of an out of print book, 225 00:11:35,280 --> 00:11:37,120 Speaker 1: if the books were out of stock or out of print, 226 00:11:37,360 --> 00:11:40,920 Speaker 1: the order would get auto canceled by the ordering software UM, 227 00:11:40,920 --> 00:11:43,120 Speaker 1: and the one book that Amazon needed would get shipped 228 00:11:43,160 --> 00:11:44,760 Speaker 1: their way. And so that's how they got over this 229 00:11:44,840 --> 00:11:46,920 Speaker 1: limit was kind of like fucking with the system and 230 00:11:46,920 --> 00:11:50,160 Speaker 1: and hurting this company's profitability that they were utterly reliant on. 231 00:11:50,520 --> 00:11:52,320 Speaker 1: But at this stage, it's not really a big enough 232 00:11:52,720 --> 00:11:56,199 Speaker 1: business that anyone notices what they're doing. Um, In its 233 00:11:56,240 --> 00:11:59,520 Speaker 1: first year of operation, Amazon required another cash infusion from 234 00:11:59,600 --> 00:12:02,440 Speaker 1: Jeff's parents, this one of a hundred and forty five 235 00:12:02,480 --> 00:12:07,360 Speaker 1: thousand dollars. So fucking hell he gets I mean, he's 236 00:12:07,400 --> 00:12:09,560 Speaker 1: kind of funded by x on Mobile, you know, like 237 00:12:09,679 --> 00:12:12,000 Speaker 1: his dad gets rich from x on Mobile, and that's 238 00:12:12,080 --> 00:12:14,800 Speaker 1: what allows Amazon to survive its first year or two. 239 00:12:15,320 --> 00:12:16,880 Speaker 1: What what I don't get is why did he need 240 00:12:16,960 --> 00:12:19,880 Speaker 1: those big lumps of money from his parents. You know, 241 00:12:19,960 --> 00:12:21,640 Speaker 1: you already had like a really good job. I know 242 00:12:21,720 --> 00:12:24,400 Speaker 1: he quit, but did he not like save anything, you 243 00:12:24,400 --> 00:12:26,720 Speaker 1: know what I mean? I don't know. You know, it's 244 00:12:26,880 --> 00:12:29,080 Speaker 1: an idea too. I think tim grand which is what 245 00:12:29,120 --> 00:12:31,480 Speaker 1: he invested in, its more money. I don't, I don't 246 00:12:31,640 --> 00:12:33,760 Speaker 1: he wasn't. I don't know if it's that he made 247 00:12:33,800 --> 00:12:36,360 Speaker 1: his parents put most of the investment in, or if 248 00:12:36,400 --> 00:12:39,440 Speaker 1: he just like legitimately that was kind of what you 249 00:12:39,760 --> 00:12:42,560 Speaker 1: made in fintech at that point. I really don't know 250 00:12:42,600 --> 00:12:46,280 Speaker 1: what his actual net worth was. Um, but yeah, I 251 00:12:46,280 --> 00:12:49,040 Speaker 1: mean it's it is kind of worth noting as a 252 00:12:49,080 --> 00:12:51,280 Speaker 1: number of people will always point out that like, again, 253 00:12:51,360 --> 00:12:55,040 Speaker 1: he's he's he's very reliant on his his family money 254 00:12:55,160 --> 00:12:59,320 Speaker 1: in order to uh, you know, a couple of hundred grand. 255 00:13:00,280 --> 00:13:03,360 Speaker 1: It's not an insignificant investment against the thing that all 256 00:13:03,360 --> 00:13:07,079 Speaker 1: these guys have in common. Um. That said, Bezos and 257 00:13:07,120 --> 00:13:10,200 Speaker 1: his early employees knew that like mom and dad's money 258 00:13:10,200 --> 00:13:12,080 Speaker 1: ain't gonna keep going forever, and they have to pound 259 00:13:12,080 --> 00:13:14,839 Speaker 1: the pavement to find investors. It was not an easy 260 00:13:14,840 --> 00:13:17,040 Speaker 1: sell at first Amazon. The year his mom and dad 261 00:13:17,040 --> 00:13:18,960 Speaker 1: put a hundred and four you have granted into the business, 262 00:13:19,040 --> 00:13:22,760 Speaker 1: the company lost three hundred thousand dollars. Um. Amazon is 263 00:13:22,800 --> 00:13:26,280 Speaker 1: a lost leader for a while. Jeff told every potential 264 00:13:26,280 --> 00:13:29,360 Speaker 1: investor that the company had a seventy chance of failing, 265 00:13:29,559 --> 00:13:32,720 Speaker 1: but he projected net sales of seventy four million dollars 266 00:13:32,760 --> 00:13:34,760 Speaker 1: by the year two thousands. So he's like, yeah, we're 267 00:13:34,760 --> 00:13:37,000 Speaker 1: losing money now, but we'll be making tens of millions 268 00:13:37,000 --> 00:13:39,040 Speaker 1: of dollars by the year two thousand. And it's one 269 00:13:39,040 --> 00:13:41,120 Speaker 1: of those things I think at the time most people 270 00:13:41,120 --> 00:13:43,440 Speaker 1: would have probably rightly been like, well that is a 271 00:13:43,679 --> 00:13:45,920 Speaker 1: is nonsense, Like you're just you're just pulling a number 272 00:13:45,920 --> 00:13:48,880 Speaker 1: out of your ass. He was actually pessimistic with that estimate, 273 00:13:48,920 --> 00:13:51,640 Speaker 1: because actual net sales for Amazon in the year two 274 00:13:51,679 --> 00:13:55,360 Speaker 1: thousand were one point six four billion dollars um. Now, 275 00:13:55,400 --> 00:13:57,840 Speaker 1: Amazon still loses money in the year two thousand up 276 00:13:57,920 --> 00:14:02,120 Speaker 1: until like two thousand fifteen. I think they're losing money constantly. Uh, 277 00:14:02,320 --> 00:14:05,040 Speaker 1: but their income grows and that's why people keep investing 278 00:14:05,040 --> 00:14:07,760 Speaker 1: in them, and then they keep like reinvesting their profits 279 00:14:07,760 --> 00:14:12,040 Speaker 1: back into expanding the business. Um. So the investment money 280 00:14:12,040 --> 00:14:15,520 Speaker 1: starts to come in. N venture capitalists port tens of 281 00:14:15,559 --> 00:14:18,400 Speaker 1: millions of dollars into Amazon, and things begin moving very 282 00:14:18,480 --> 00:14:22,760 Speaker 1: fast for Jeff. Amazon's first company motto was get Big Fast, 283 00:14:22,880 --> 00:14:25,320 Speaker 1: which is also the motto for a significant portion of 284 00:14:25,360 --> 00:14:27,760 Speaker 1: steroid twitter. Um. And I guess we can make a 285 00:14:27,760 --> 00:14:30,320 Speaker 1: comment about all the testosterone Jeff appears to be taking 286 00:14:30,360 --> 00:14:35,880 Speaker 1: these days. But yeah, he got big fast, that's for sure. Yeah. 287 00:14:36,120 --> 00:14:39,200 Speaker 1: The company had its I p O in nine. It 288 00:14:39,280 --> 00:14:42,240 Speaker 1: succeeded in winning a stupid legal fight with Barnes and Noble, 289 00:14:42,280 --> 00:14:44,480 Speaker 1: who are like desperate to try to kill Amazon, but 290 00:14:44,560 --> 00:14:47,240 Speaker 1: not quite smart enough to figure out how UM and 291 00:14:47,320 --> 00:14:51,280 Speaker 1: it expands from books to CDs, DVDs, toys, and electronics. 292 00:14:51,600 --> 00:14:54,400 Speaker 1: In his first letter to shareholders, Jeff Bezos and some 293 00:14:54,480 --> 00:14:57,400 Speaker 1: of his early employees wrote, this is day one for 294 00:14:57,440 --> 00:15:00,280 Speaker 1: the Internet, and if we execute well day one for 295 00:15:00,360 --> 00:15:04,720 Speaker 1: Amazon dot Com. Now that is important because it's become 296 00:15:04,880 --> 00:15:09,080 Speaker 1: kind of like a religion within Amazon corporate culture. You 297 00:15:09,120 --> 00:15:12,680 Speaker 1: will hear day one constantly. There's Day one posters everywhere. 298 00:15:12,960 --> 00:15:17,520 Speaker 1: Jeff regularly emphasizes the need for day one thinking. Treating 299 00:15:17,560 --> 00:15:20,240 Speaker 1: what they're doing like it's the first time anybody's done 300 00:15:20,240 --> 00:15:23,960 Speaker 1: it again. Not a bad way too, obviously, this is 301 00:15:23,960 --> 00:15:25,600 Speaker 1: a part of the company's success. That's not a bad 302 00:15:25,640 --> 00:15:29,040 Speaker 1: way to look at things if you're trying to innovate them. UM. 303 00:15:29,200 --> 00:15:32,760 Speaker 1: For its first few years, Amazon grew meteorically. Bezos was 304 00:15:32,840 --> 00:15:36,640 Speaker 1: Person of the Year in nineteen, which actually causes some 305 00:15:36,720 --> 00:15:39,360 Speaker 1: problems for him because the article itself and all the 306 00:15:39,360 --> 00:15:42,480 Speaker 1: attention generated by this fawning piece helps to send a 307 00:15:42,600 --> 00:15:46,600 Speaker 1: flood of customers to Amazon for holiday season, and this 308 00:15:46,680 --> 00:15:49,600 Speaker 1: is the first time Amazon has a huge holiday season. 309 00:15:49,600 --> 00:15:53,120 Speaker 1: They've recently expanded to products other than books. Um, and 310 00:15:53,160 --> 00:15:55,640 Speaker 1: they get all this media attention and people start flowing 311 00:15:55,720 --> 00:15:59,200 Speaker 1: flooding there to like buy Christmas presents and Hanakah presents 312 00:15:59,200 --> 00:16:02,560 Speaker 1: and stuff from them. Um and Bezos had put millions 313 00:16:02,560 --> 00:16:05,560 Speaker 1: in investment capital into expanding Amazon for this moment. This 314 00:16:05,600 --> 00:16:08,040 Speaker 1: had been his goal and was part of the strategy. 315 00:16:08,080 --> 00:16:11,920 Speaker 1: But they kind of suck it up because actually keeping 316 00:16:12,000 --> 00:16:15,280 Speaker 1: number one, keeping the most popular toys and stock proved 317 00:16:15,280 --> 00:16:17,520 Speaker 1: to be kind of impossible. They were selling too fast, 318 00:16:17,800 --> 00:16:20,240 Speaker 1: but a bunch of other stuff they bought didn't sell, 319 00:16:20,320 --> 00:16:23,480 Speaker 1: and so like their warehouses are filled with unsold inventory 320 00:16:23,560 --> 00:16:27,400 Speaker 1: while people can't get the products that they actually want. Um. 321 00:16:27,440 --> 00:16:30,320 Speaker 1: It's enough of like a cluster fuck, and largely caused 322 00:16:30,360 --> 00:16:32,960 Speaker 1: by issues with the warehouse right, Like he hadn't scaled 323 00:16:33,080 --> 00:16:37,000 Speaker 1: up distribution enough in order to actually handle the demand. 324 00:16:37,240 --> 00:16:40,080 Speaker 1: They've only got like five warehouses at this point. So 325 00:16:40,280 --> 00:16:43,040 Speaker 1: this causes enough of a calamity that it starts. It 326 00:16:43,080 --> 00:16:45,440 Speaker 1: results in this like flood of bad press. Journalists start 327 00:16:45,440 --> 00:16:48,320 Speaker 1: writing articles about how Amazon stock is overvalued and like 328 00:16:48,600 --> 00:16:50,680 Speaker 1: the company is about to come to a crashing end, 329 00:16:50,720 --> 00:16:54,040 Speaker 1: and it's actually really kind of an existential threat for Amazon, 330 00:16:54,480 --> 00:16:56,840 Speaker 1: and in order to kind of meet the threat, Bezos 331 00:16:56,880 --> 00:17:01,000 Speaker 1: institutes what he calls a Save Santa operation. He forces 332 00:17:01,120 --> 00:17:03,720 Speaker 1: his like all of his employees, like the guys who 333 00:17:03,760 --> 00:17:06,400 Speaker 1: are like coding, the people who are like doing marketing, 334 00:17:06,400 --> 00:17:08,479 Speaker 1: the people who are like all of his like actual 335 00:17:08,520 --> 00:17:11,640 Speaker 1: staff employees, he forces to take two weeks each leave 336 00:17:11,680 --> 00:17:14,880 Speaker 1: their families and spend two weeks of the holidays staffing 337 00:17:14,920 --> 00:17:19,040 Speaker 1: customer service lines or working distribution in like isolated warehouses. 338 00:17:19,440 --> 00:17:22,280 Speaker 1: To save money, workers were kept two to a hotel room. 339 00:17:22,520 --> 00:17:24,480 Speaker 1: And I'm gonna quote from the Everything Store here to 340 00:17:24,480 --> 00:17:29,520 Speaker 1: talk about this first big Amazon holiday season infirmly. Some 341 00:17:29,560 --> 00:17:32,240 Speaker 1: employees stayed at the Golden Nugget in Reno, and after 342 00:17:32,280 --> 00:17:34,639 Speaker 1: they worked at the graveyard shift, they met for beers 343 00:17:34,640 --> 00:17:37,359 Speaker 1: at the casino bar at six am. Later, a few 344 00:17:37,359 --> 00:17:40,280 Speaker 1: swore they had been working alongside furloughed prisoners from a 345 00:17:40,320 --> 00:17:43,840 Speaker 1: nearby jail, though that is difficult to prove. Early employee 346 00:17:43,840 --> 00:17:46,520 Speaker 1: Tom shon Hoff was among the group that went to Delaware, 347 00:17:46,520 --> 00:17:48,760 Speaker 1: where the facility was having problems with the quality of 348 00:17:48,760 --> 00:17:51,200 Speaker 1: the temporary labor pool. There were a lot of temp 349 00:17:51,240 --> 00:17:53,399 Speaker 1: workers that looked like the rehab center had pushed them 350 00:17:53,440 --> 00:17:55,919 Speaker 1: out the back door. He says he watched one worker 351 00:17:55,960 --> 00:17:58,520 Speaker 1: get fired for intoxication and then wet himself while he 352 00:17:58,600 --> 00:18:04,080 Speaker 1: tried to protest. So, yeah, we're starting to see the beginnings, 353 00:18:04,160 --> 00:18:09,560 Speaker 1: right of like the Jeff Wayno today, it was enough 354 00:18:09,600 --> 00:18:13,159 Speaker 1: of a debacle that some executives and it's kind of 355 00:18:13,160 --> 00:18:15,800 Speaker 1: a mix of how badly the Christmas season goes and 356 00:18:15,840 --> 00:18:20,040 Speaker 1: how like how infuriated they are by this time article 357 00:18:20,080 --> 00:18:22,480 Speaker 1: where he like is fluffing himself and that leads to 358 00:18:22,520 --> 00:18:25,639 Speaker 1: a lot of this rush on Amazon. Some executives try 359 00:18:25,680 --> 00:18:27,360 Speaker 1: to push him out of his company. They call him 360 00:18:27,359 --> 00:18:31,000 Speaker 1: impetuous and controlling Um, and this sparks a fight with 361 00:18:31,040 --> 00:18:33,240 Speaker 1: the board and alleged fight with the board. Some board 362 00:18:33,240 --> 00:18:35,440 Speaker 1: members deny it happened. There are there are other people 363 00:18:35,440 --> 00:18:37,520 Speaker 1: who are executives at the time who say it happened. 364 00:18:37,800 --> 00:18:40,719 Speaker 1: There's this fight to try to oust Jeff Um. And 365 00:18:40,760 --> 00:18:43,760 Speaker 1: this is not that long after uh, Steve Jobs had 366 00:18:43,760 --> 00:18:46,200 Speaker 1: been ousted from Apple, right, there's this period where Jobs 367 00:18:46,200 --> 00:18:49,000 Speaker 1: gets forced out of Apple. He creates a computer company, 368 00:18:49,040 --> 00:18:53,159 Speaker 1: he creates pixar Um. Jeff manages to avoid this happening 369 00:18:53,160 --> 00:18:56,359 Speaker 1: because he keeps the majority of Amazon stock, but the 370 00:18:56,400 --> 00:18:58,600 Speaker 1: early years are rough, and you know, there's a lot 371 00:18:58,640 --> 00:19:00,960 Speaker 1: of people saying Amazon and is dead in the like 372 00:19:01,000 --> 00:19:03,159 Speaker 1: two thousand, two thousand one, people saying the company is 373 00:19:03,200 --> 00:19:06,560 Speaker 1: never going to survive another couple of years. Bezos actually 374 00:19:06,560 --> 00:19:09,920 Speaker 1: gets investigated for insider trading in two thousand one because 375 00:19:09,960 --> 00:19:12,320 Speaker 1: of like how bad some of the financial decisions he 376 00:19:12,400 --> 00:19:15,520 Speaker 1: makes are. Um and the company is just bleeding money 377 00:19:15,600 --> 00:19:18,960 Speaker 1: through its early years, like their their profits are increasing rapidly, 378 00:19:19,000 --> 00:19:23,399 Speaker 1: but they're just like pissing cash into a fucking trash fire. 379 00:19:24,080 --> 00:19:27,159 Speaker 1: That said, by the early odds, things had started to 380 00:19:27,200 --> 00:19:30,440 Speaker 1: stabilize and the company began to grow like exponentially. It's 381 00:19:30,440 --> 00:19:33,880 Speaker 1: profitability again. They're still losing money, but they're growing profits 382 00:19:33,880 --> 00:19:36,719 Speaker 1: by so much that investors are willing to keep pumping 383 00:19:36,720 --> 00:19:38,919 Speaker 1: money into the company because they're like, well, if we 384 00:19:39,000 --> 00:19:41,840 Speaker 1: stop reinvesting in the company, eventually there will be dividends 385 00:19:41,840 --> 00:19:44,400 Speaker 1: and shipped for us. It's just yeah, you know that 386 00:19:44,400 --> 00:19:47,520 Speaker 1: that's kind of like how he sells this to them, um, 387 00:19:47,600 --> 00:19:49,439 Speaker 1: And you know the broad strokes of the rest of 388 00:19:49,480 --> 00:19:52,280 Speaker 1: the story, Jake, everybody does because we've all lived through it, right. 389 00:19:52,320 --> 00:19:55,280 Speaker 1: Amazon expands steadily and despite losing to Apple in the 390 00:19:55,320 --> 00:19:59,040 Speaker 1: digital music race because Jeff Bezos doesn't understand music. The 391 00:19:59,160 --> 00:20:02,159 Speaker 1: company rises is to become the globe striding colossus we 392 00:20:02,200 --> 00:20:05,000 Speaker 1: all know today. To close us out, then, I think 393 00:20:05,040 --> 00:20:07,520 Speaker 1: the best thing I could do, rather than sort of like, oh, 394 00:20:07,600 --> 00:20:10,480 Speaker 1: let's talk about how they started Amazon Web Services, or 395 00:20:10,560 --> 00:20:13,719 Speaker 1: let's talk about how they expanded in the television, right, 396 00:20:13,760 --> 00:20:16,199 Speaker 1: I think the best way I could actually close us 397 00:20:16,200 --> 00:20:19,080 Speaker 1: out today is to hone in on the first stirrings 398 00:20:19,119 --> 00:20:21,760 Speaker 1: of two problems that are kind of the main things 399 00:20:21,800 --> 00:20:26,119 Speaker 1: Amazon gets criticized for today. Number one would be it's relentless, 400 00:20:26,160 --> 00:20:29,439 Speaker 1: obsessive and unhealthy work culture, and number two would be 401 00:20:29,480 --> 00:20:33,000 Speaker 1: the callous disregard for human warehouse workers in its distribution 402 00:20:33,080 --> 00:20:36,960 Speaker 1: centers or fulfillment centers, as they call it. The first 403 00:20:37,000 --> 00:20:40,000 Speaker 1: major publication to report on Amazon's corporate culture in a 404 00:20:40,080 --> 00:20:42,760 Speaker 1: really critical way with The New York Times in two 405 00:20:42,760 --> 00:20:46,359 Speaker 1: thousand fifteen. Here's how it opened. They are told to 406 00:20:46,359 --> 00:20:48,880 Speaker 1: forget the poor habits they learned at previous jobs. One 407 00:20:48,880 --> 00:20:51,879 Speaker 1: employee recalled when they hit the wall from unrelenting pace. 408 00:20:52,119 --> 00:20:55,320 Speaker 1: There is only one solution. Climbed the wall. Others reported 409 00:20:55,560 --> 00:20:57,359 Speaker 1: to be the best Amazon ians they can be. They 410 00:20:57,359 --> 00:21:00,840 Speaker 1: should be guided by the leadership Principles fourteen rules inscribed 411 00:21:00,880 --> 00:21:04,119 Speaker 1: on handy laminated cards when quizzed days later those with 412 00:21:04,160 --> 00:21:08,000 Speaker 1: perfect scores or in a virtual award proclaiming I'm peculiar, 413 00:21:08,240 --> 00:21:12,800 Speaker 1: the company's proud phrase for overturning workplace conventions and one 414 00:21:12,800 --> 00:21:15,119 Speaker 1: of the things that really separates Amazon from the other 415 00:21:15,160 --> 00:21:18,119 Speaker 1: big dot com startups like Google. They don't go to 416 00:21:18,160 --> 00:21:20,439 Speaker 1: any real efforts to make it comfortable or to like 417 00:21:20,480 --> 00:21:23,920 Speaker 1: give perks to employees, like you get money and you'll 418 00:21:23,920 --> 00:21:26,360 Speaker 1: get stock and you can get rich working at Amazon. 419 00:21:26,440 --> 00:21:29,479 Speaker 1: But like there is like there's no like massage rooms. 420 00:21:29,520 --> 00:21:32,439 Speaker 1: There's no like game rooms for chilling out in like 421 00:21:32,560 --> 00:21:38,240 Speaker 1: Google gets famous for. Like Amazon, Like, yeah, you are 422 00:21:38,280 --> 00:21:42,000 Speaker 1: going to work like yourself to the bone at Amazon. 423 00:21:42,119 --> 00:21:45,560 Speaker 1: That's the promise we make you um and the times 424 00:21:45,600 --> 00:21:48,879 Speaker 1: sites employees like bo Olsen, a bookmarketer who said his 425 00:21:48,920 --> 00:21:51,880 Speaker 1: main memory of Amazon was seeing people weep at their desks. 426 00:21:52,280 --> 00:21:54,040 Speaker 1: You walk out of a conference room and you'll see 427 00:21:54,040 --> 00:21:56,600 Speaker 1: a grown man covering his face. Nearly every person I 428 00:21:56,640 --> 00:21:59,679 Speaker 1: worked with I saw cry at their desk. Much of 429 00:21:59,680 --> 00:22:02,639 Speaker 1: the heart nous and irrational workaholism was justified by the 430 00:22:02,680 --> 00:22:07,080 Speaker 1: near sanctified fourteen rules Bezos had for his employees. Quote. 431 00:22:08,200 --> 00:22:11,520 Speaker 1: According to early executives and employees, Mr Bezos was determined 432 00:22:11,520 --> 00:22:14,360 Speaker 1: almost from the moment he founded Amazon in nineteen four 433 00:22:14,600 --> 00:22:18,680 Speaker 1: to resist the forces he thought sapped businesses over time, bureaucracy, 434 00:22:18,800 --> 00:22:21,960 Speaker 1: profligate spending, lack of rigor. As the company grew, he 435 00:22:22,000 --> 00:22:24,800 Speaker 1: wanted to codify his ideas about the workplace, some of 436 00:22:24,840 --> 00:22:28,480 Speaker 1: them proudly counterintuitive, onto instructions simple enough for a new 437 00:22:28,480 --> 00:22:31,640 Speaker 1: worker to understand, general enough to apply to the nearly 438 00:22:31,680 --> 00:22:34,520 Speaker 1: limitless number of businesses he wanted to enter, and stringent 439 00:22:34,640 --> 00:22:37,959 Speaker 1: enough to stave off the mediocrity he feared. The result 440 00:22:38,000 --> 00:22:40,960 Speaker 1: was the Leadership Principles, the articles of faith that described 441 00:22:40,960 --> 00:22:44,000 Speaker 1: the way Amazonian should act. In contrast to companies where 442 00:22:44,040 --> 00:22:47,680 Speaker 1: declarations about their philosophy amount to vague platitudes, Amazon has 443 00:22:47,760 --> 00:22:50,120 Speaker 1: rules that are part of its daily language and rituals 444 00:22:50,320 --> 00:22:52,960 Speaker 1: used in hiring, cited at meetings, and quoted in food 445 00:22:52,960 --> 00:22:56,399 Speaker 1: truck lines at lunchtime. Some Amazonians say they teach them 446 00:22:56,480 --> 00:22:59,960 Speaker 1: to their children. The guidelines conjure and Empire of elite 447 00:23:00,000 --> 00:23:03,160 Speaker 1: workers principle number five higher and develop the best who 448 00:23:03,200 --> 00:23:06,280 Speaker 1: hold one another to towering expectations and are liberated from 449 00:23:06,280 --> 00:23:09,480 Speaker 1: the forces red tape office politics that keep them from 450 00:23:09,480 --> 00:23:13,200 Speaker 1: developing their Utmost employees are to exhibit ownership number two 451 00:23:13,280 --> 00:23:15,680 Speaker 1: or mastery of every emblement of their businesses and to 452 00:23:15,800 --> 00:23:19,159 Speaker 1: dive deep number twelve or find the underlying ideas that 453 00:23:19,200 --> 00:23:22,800 Speaker 1: can fix problems or identify new services before shoppers even 454 00:23:22,840 --> 00:23:28,320 Speaker 1: ask for them. And the indoctrination that that goes on 455 00:23:28,359 --> 00:23:30,800 Speaker 1: in Amazon that like to get people kind of roped 456 00:23:30,840 --> 00:23:33,560 Speaker 1: into this idea. The overwork that comes with it is 457 00:23:33,600 --> 00:23:38,480 Speaker 1: also consuming. That employees take to calling themselves ammabots with 458 00:23:38,560 --> 00:23:41,040 Speaker 1: a myth mix of like pride and resignation, like there's 459 00:23:41,040 --> 00:23:43,520 Speaker 1: an element of pride that were like robots for Jeff's 460 00:23:43,520 --> 00:23:47,400 Speaker 1: big vision. Being the ultimate data guy, Jeff takes full 461 00:23:47,440 --> 00:23:50,679 Speaker 1: advantage of the fact that Amazon's online nature gives him 462 00:23:50,760 --> 00:23:53,200 Speaker 1: like a wider variety of metrics than any other boss 463 00:23:53,200 --> 00:23:56,040 Speaker 1: has ever had to analyze and judge how the human 464 00:23:56,040 --> 00:23:59,640 Speaker 1: beings in his company are working. Employee evaluations are often 465 00:23:59,720 --> 00:24:02,840 Speaker 1: fifth to sixty pages long, filled with numbers like on 466 00:24:03,000 --> 00:24:06,159 Speaker 1: people's performance that employees are expected to memorize, and then 467 00:24:06,200 --> 00:24:08,560 Speaker 1: they'll get cold called by their managers. And if they 468 00:24:08,600 --> 00:24:11,159 Speaker 1: haven't memorized all the different numbers about their metrics and 469 00:24:11,200 --> 00:24:14,440 Speaker 1: aren't able to like explain or justify them, they get 470 00:24:14,440 --> 00:24:18,199 Speaker 1: in trouble quote from The Times. Explanations like we're not 471 00:24:18,280 --> 00:24:21,080 Speaker 1: totally sure or all get back to you are not acceptable, 472 00:24:21,119 --> 00:24:24,880 Speaker 1: many employees said. Some managers sometimes dismissed such responses as 473 00:24:24,920 --> 00:24:29,239 Speaker 1: stupid or told the workers to just stop it. And 474 00:24:29,280 --> 00:24:32,600 Speaker 1: in this Amazon is very much taking after its founder. 475 00:24:32,640 --> 00:24:34,440 Speaker 1: And I'm gonna quote here from the Everything sort of 476 00:24:34,440 --> 00:24:37,440 Speaker 1: talk about how Jeff actually refers to like speaks directly 477 00:24:37,480 --> 00:24:40,840 Speaker 1: to the people who work for him. Bezos was prone 478 00:24:40,840 --> 00:24:45,720 Speaker 1: to melodramatic temper tantrums that some Amazon employees called privately nutters. 479 00:24:45,720 --> 00:24:49,320 Speaker 1: A colleague failing to meet Bezos's exacting standards would predictably 480 00:24:49,359 --> 00:24:51,760 Speaker 1: set off a nutter if an employee did not have 481 00:24:51,800 --> 00:24:53,800 Speaker 1: the right answers, or tried to bluff the right answer, 482 00:24:53,880 --> 00:24:56,119 Speaker 1: or took credit for someone else's work, or exhibited a 483 00:24:56,119 --> 00:24:59,000 Speaker 1: whiff of internal politics, or showed any kind of uncertainty 484 00:24:59,080 --> 00:25:01,840 Speaker 1: or frailty in the heat of battle. The vessel in Basos, 485 00:25:01,920 --> 00:25:04,480 Speaker 1: his forehead popped out and his filter fell away. He 486 00:25:04,600 --> 00:25:07,359 Speaker 1: was capable of both hyperbole and cruelty in these moments, 487 00:25:07,359 --> 00:25:10,600 Speaker 1: and over the years he delivered some devastating rebukes to employees. 488 00:25:10,880 --> 00:25:14,040 Speaker 1: Among his greatest hits collected and relaid by Amazon veterans, 489 00:25:14,040 --> 00:25:16,879 Speaker 1: are I'm sorry? Did I take my stupid pills today? 490 00:25:17,119 --> 00:25:18,919 Speaker 1: Are you trying to take credit for something you had 491 00:25:18,960 --> 00:25:21,760 Speaker 1: nothing to do with? Are you lazy or just incompetent? 492 00:25:22,040 --> 00:25:24,679 Speaker 1: I trust you to one run world class operations, and 493 00:25:24,720 --> 00:25:27,080 Speaker 1: this is another example of how you are letting me down. 494 00:25:27,440 --> 00:25:29,359 Speaker 1: If I hear that idea again, I'm going to have 495 00:25:29,440 --> 00:25:31,920 Speaker 1: to kill myself. Does it surprise you that I don't 496 00:25:31,920 --> 00:25:34,000 Speaker 1: know that that you don't know the answer to that question? 497 00:25:34,200 --> 00:25:38,119 Speaker 1: And why are you ruining my life? Uh? Some of 498 00:25:38,119 --> 00:25:41,359 Speaker 1: them are pretty funny. I mean it's pretty bad, but 499 00:25:41,440 --> 00:25:45,240 Speaker 1: I wouldn't say that, like you know, And you can 500 00:25:45,240 --> 00:25:47,600 Speaker 1: see with that both how someone could be like really 501 00:25:47,840 --> 00:25:50,240 Speaker 1: fucked up by that, especially if like you devote your 502 00:25:50,240 --> 00:25:52,040 Speaker 1: whole life to this company and in your boss just 503 00:25:52,280 --> 00:25:54,840 Speaker 1: basically said you're ruining. But you can also see how 504 00:25:54,880 --> 00:25:58,000 Speaker 1: people would find that like intoxicating and would draw into 505 00:25:58,040 --> 00:26:00,159 Speaker 1: a guy like that. And would be desperate to like 506 00:26:00,280 --> 00:26:03,399 Speaker 1: please him and get positive Like when it's paired with 507 00:26:03,480 --> 00:26:08,280 Speaker 1: all that rules, yeah, it's very cold, like yeah, exactly. 508 00:26:08,600 --> 00:26:10,399 Speaker 1: So you can see both white people would find it 509 00:26:10,400 --> 00:26:12,879 Speaker 1: off putting, but also why that would inspire people to 510 00:26:12,920 --> 00:26:16,520 Speaker 1: work even harder, you know. Um. In two thousand thirteen, 511 00:26:16,560 --> 00:26:20,080 Speaker 1: Amazon hired Elizabeth Willett, a former Army captain who had 512 00:26:20,119 --> 00:26:23,000 Speaker 1: served in Iraq. After some time, she had a child, 513 00:26:23,080 --> 00:26:24,920 Speaker 1: and she arranged with her boss to come to work 514 00:26:24,960 --> 00:26:27,040 Speaker 1: earlier and leave earlier so that she could pick up 515 00:26:27,040 --> 00:26:28,760 Speaker 1: her baby and then she would get on her laptop 516 00:26:28,800 --> 00:26:31,399 Speaker 1: and work from home. Her boss told her this was fine, 517 00:26:31,520 --> 00:26:34,159 Speaker 1: but her colleagues thought she was skipping work because she 518 00:26:34,200 --> 00:26:36,000 Speaker 1: was leaving early and they didn't know she was coming 519 00:26:36,040 --> 00:26:38,480 Speaker 1: in early, and they informed on her to the boss 520 00:26:38,520 --> 00:26:41,320 Speaker 1: that she'd gotten approval from to do this. That boss 521 00:26:41,400 --> 00:26:44,080 Speaker 1: then attacked her, saying, I can't stand here and defend 522 00:26:44,080 --> 00:26:46,480 Speaker 1: you if your peers are saying you're not doing your work. 523 00:26:47,080 --> 00:26:50,440 Speaker 1: And this is kind of emblematic of a dark trended Amazon, 524 00:26:50,520 --> 00:26:53,520 Speaker 1: which is that a lot of these these fourteen principles 525 00:26:53,560 --> 00:26:56,359 Speaker 1: and the system of coworker evaluations often based on the 526 00:26:56,400 --> 00:27:00,600 Speaker 1: principles wind up being used uncommonly, often to attack specific 527 00:27:00,600 --> 00:27:02,639 Speaker 1: groups of employees. And one of the things that like 528 00:27:02,680 --> 00:27:04,359 Speaker 1: women who work there will note is that one of 529 00:27:04,359 --> 00:27:06,879 Speaker 1: these fourteen principles is you have to be honest. And 530 00:27:06,920 --> 00:27:09,560 Speaker 1: one of the pieces of criticism that like female employees 531 00:27:09,600 --> 00:27:12,800 Speaker 1: get from their coworkers at Amazon is that they're all dishonest. 532 00:27:12,960 --> 00:27:15,680 Speaker 1: Like that's that's a common it's a part of why 533 00:27:15,960 --> 00:27:18,560 Speaker 1: there's very few women in high management. And one of 534 00:27:18,560 --> 00:27:20,679 Speaker 1: the claims they'll make is that like, well, these principles 535 00:27:20,880 --> 00:27:24,520 Speaker 1: are used as a justification to attack us and just 536 00:27:24,560 --> 00:27:26,600 Speaker 1: say that like, well, you're not following the principles, when 537 00:27:26,600 --> 00:27:30,240 Speaker 1: in reality, it's just like people kind of being shitty 538 00:27:30,280 --> 00:27:32,719 Speaker 1: towards women in the way that they often are. Um, 539 00:27:32,760 --> 00:27:36,119 Speaker 1: it's an allegation, very very whole, like that ship, you 540 00:27:36,119 --> 00:27:38,919 Speaker 1: know what I mean, that's actually and it's like mind games, 541 00:27:38,960 --> 00:27:41,280 Speaker 1: that's like abusive type ship, Like right, he gave her 542 00:27:41,280 --> 00:27:43,959 Speaker 1: the permission and then he's having to go for something 543 00:27:44,000 --> 00:27:47,240 Speaker 1: that you know, essentially he should have told the colleagues 544 00:27:47,320 --> 00:27:50,080 Speaker 1: it's none of your business, like stop informing, Like but no, 545 00:27:50,240 --> 00:27:53,080 Speaker 1: it's like now that person is in trouble that's fucking weird. 546 00:27:53,119 --> 00:27:55,760 Speaker 1: That's not right well, and it's again because Jeff isn't 547 00:27:55,760 --> 00:27:58,120 Speaker 1: directly involved in that story, but the system he's builts. 548 00:27:58,160 --> 00:28:00,359 Speaker 1: And part of why that, part of why that boss 549 00:28:00,400 --> 00:28:02,200 Speaker 1: is doing that is that that boss is going to 550 00:28:02,240 --> 00:28:06,000 Speaker 1: get evaluated by all of their employees. And so the boss, 551 00:28:06,040 --> 00:28:07,840 Speaker 1: even though he gave her permission to do this, even 552 00:28:07,840 --> 00:28:10,560 Speaker 1: though she's been doing a great job, he can't defend 553 00:28:10,560 --> 00:28:15,080 Speaker 1: her because then his subordinates will criticize him, and so 554 00:28:15,160 --> 00:28:17,479 Speaker 1: he throws her under the bus to protect his own career. 555 00:28:17,680 --> 00:28:20,760 Speaker 1: And that's the that is how the system Jeff built works, right, 556 00:28:20,800 --> 00:28:24,199 Speaker 1: That's it working as intended um, which is kind of 557 00:28:24,200 --> 00:28:27,720 Speaker 1: sucked up, I would argue, uh, and it gets sucked 558 00:28:27,760 --> 00:28:29,679 Speaker 1: up at her because again, that story is one of 559 00:28:29,720 --> 00:28:33,880 Speaker 1: the less unsettling ones from the Times. A woman who 560 00:28:33,880 --> 00:28:36,760 Speaker 1: had thyroid cancer was given a low performance rating after 561 00:28:36,800 --> 00:28:39,720 Speaker 1: she returned from treatment. She says her manager explained that 562 00:28:39,720 --> 00:28:42,400 Speaker 1: while she was out, her peers were accomplishing a great deal. 563 00:28:42,760 --> 00:28:45,920 Speaker 1: Another employee who miscarried twins left for a business trip 564 00:28:45,960 --> 00:28:48,760 Speaker 1: the day after she had surgery. I'm sorry, the work 565 00:28:48,840 --> 00:28:50,960 Speaker 1: is still going to need to get done, she said, 566 00:28:50,960 --> 00:28:53,040 Speaker 1: her boss told her, from where you are in life, 567 00:28:53,080 --> 00:28:54,959 Speaker 1: trying to start a family, I don't know if this 568 00:28:55,040 --> 00:28:57,240 Speaker 1: is the right place for you. A woman who had 569 00:28:57,280 --> 00:28:59,200 Speaker 1: breast cancer was told that she was being put on 570 00:28:59,280 --> 00:29:02,680 Speaker 1: a performance improvement plan, Amazon code for you're in danger 571 00:29:02,720 --> 00:29:06,040 Speaker 1: of being fired because difficulties in her personal life had 572 00:29:06,080 --> 00:29:09,360 Speaker 1: interfered with her fulfilling her work goals. Their accounts echoed 573 00:29:09,360 --> 00:29:11,680 Speaker 1: others from workers who had suffered health crises and felt 574 00:29:11,680 --> 00:29:14,040 Speaker 1: they had also been judged harshly instead of being given 575 00:29:14,080 --> 00:29:18,560 Speaker 1: time to recover. And that's not unique at Amazon. It's 576 00:29:18,600 --> 00:29:22,240 Speaker 1: just again, it's part of this system that that that 577 00:29:22,240 --> 00:29:25,000 Speaker 1: that Jeff has built. Now, when this report, this New 578 00:29:25,080 --> 00:29:28,400 Speaker 1: York Times article drops, Amazon makes statements about like we're 579 00:29:28,400 --> 00:29:30,600 Speaker 1: going to investigate a lot of these claims, like this 580 00:29:30,680 --> 00:29:32,840 Speaker 1: is not us, Jeff Bezo, since that a letter saying 581 00:29:32,840 --> 00:29:35,520 Speaker 1: like what's described in this New York Times article isn't 582 00:29:35,520 --> 00:29:39,120 Speaker 1: the Amazon that I know or that our employees know. Um, yeah, 583 00:29:39,200 --> 00:29:41,880 Speaker 1: it's the standard kind of pr flak response to this ship. 584 00:29:42,200 --> 00:29:45,840 Speaker 1: There are some changes made to the employee self review process, 585 00:29:45,840 --> 00:29:48,959 Speaker 1: but fundamentally nothing changes about the way the company treats 586 00:29:49,000 --> 00:29:53,800 Speaker 1: its own people, because again, to Jeff, the human beings 587 00:29:53,840 --> 00:29:56,440 Speaker 1: that work for Amazon are both like robots that are 588 00:29:56,480 --> 00:29:59,200 Speaker 1: there to execute his ideas, but they're also there to 589 00:29:59,240 --> 00:30:01,760 Speaker 1: be targets for his anger when things go wrong. And 590 00:30:01,800 --> 00:30:04,080 Speaker 1: a good example of this comes from the first Prime Day, 591 00:30:04,160 --> 00:30:06,320 Speaker 1: which is Amazon's big sales day, and the very first 592 00:30:06,360 --> 00:30:10,200 Speaker 1: Prime Day occurs in two thousand fifteen. Um, Amazon programmers 593 00:30:10,200 --> 00:30:12,720 Speaker 1: and other staff work twenty four hour days in order 594 00:30:12,760 --> 00:30:15,680 Speaker 1: to prepare the site to host its first massive sales event, 595 00:30:15,840 --> 00:30:17,960 Speaker 1: which went on to be the biggest sales day in 596 00:30:18,040 --> 00:30:20,720 Speaker 1: company history. So this is a huge success by any 597 00:30:20,760 --> 00:30:22,880 Speaker 1: kind of financial metric. Right, they announced this thing, they 598 00:30:23,000 --> 00:30:25,360 Speaker 1: roll out this big day of sales, and it's it's 599 00:30:25,400 --> 00:30:28,840 Speaker 1: the best they've ever done, right, Um, But the rollout 600 00:30:28,880 --> 00:30:31,719 Speaker 1: of the software that organized the deals was imperfect. So, 601 00:30:31,760 --> 00:30:34,200 Speaker 1: like they're kind of algorithmically picking which stuff to put 602 00:30:34,240 --> 00:30:37,360 Speaker 1: on sale. Um, some of the products that they're relying 603 00:30:37,400 --> 00:30:39,400 Speaker 1: on to be big sellers sell out and so people 604 00:30:39,400 --> 00:30:42,320 Speaker 1: can't get them other like weird products, Like there's like 605 00:30:42,400 --> 00:30:44,520 Speaker 1: discounts on pop tarts and ship and people are like, 606 00:30:44,560 --> 00:30:47,080 Speaker 1: I can't get these electronics that obviously I want, but 607 00:30:47,080 --> 00:30:48,880 Speaker 1: you're trying to get me to buy these discounted pop 608 00:30:49,600 --> 00:30:51,720 Speaker 1: it's not it doesn't hurt again, it's the best sales 609 00:30:51,720 --> 00:30:54,160 Speaker 1: that the company has ever had. It doesn't hurt them financially. 610 00:30:54,560 --> 00:30:56,680 Speaker 1: But there's a bunch of people on like Twitter making 611 00:30:56,760 --> 00:31:00,600 Speaker 1: fun of Amazon because of some like technical glitches, and this, 612 00:31:00,720 --> 00:31:03,680 Speaker 1: to Jeff Bezos completely wipes out the fact that they've 613 00:31:03,680 --> 00:31:05,960 Speaker 1: made the most money they've ever made. People are making 614 00:31:05,960 --> 00:31:08,680 Speaker 1: fun of Amazon, and so he's furious at the people 615 00:31:08,680 --> 00:31:12,680 Speaker 1: who have just executed his dream to do Prime Day. Right. Um, 616 00:31:12,720 --> 00:31:15,040 Speaker 1: I think a reasonable person would be like, yes, of course, 617 00:31:15,040 --> 00:31:16,880 Speaker 1: some weird ship went wrong around the edges. We made 618 00:31:16,920 --> 00:31:21,000 Speaker 1: the most money ever. This is worth celebrating, Jeff. Yeah, 619 00:31:22,600 --> 00:31:29,720 Speaker 1: dollars going to buy. Yeah. But Jeff gets really fucking angry, 620 00:31:29,760 --> 00:31:32,320 Speaker 1: and I'm gonna quote here from the book Amazon Unbound. 621 00:31:32,920 --> 00:31:35,760 Speaker 1: Behind the scenes, Jeff lost his mind over the negative 622 00:31:35,800 --> 00:31:38,959 Speaker 1: online reactions, said Craig Berman, a senior PR vice president 623 00:31:38,960 --> 00:31:41,040 Speaker 1: who was at his son's swim meet in Oregon when 624 00:31:41,080 --> 00:31:43,360 Speaker 1: all hell broke loose. He was screaming at me and 625 00:31:43,400 --> 00:31:45,000 Speaker 1: my team that we needed to be clear that these 626 00:31:45,000 --> 00:31:48,440 Speaker 1: aren't shitty deals. He was being maniacal, saying get this fixed. 627 00:31:48,480 --> 00:31:52,360 Speaker 1: You've got to show this as a success, and yeah, 628 00:31:52,480 --> 00:31:56,000 Speaker 1: it's you know, it's it's the kind of like poisoned 629 00:31:56,000 --> 00:31:59,840 Speaker 1: internet brain a lot of big wealthy people have where 630 00:31:59,840 --> 00:32:02,920 Speaker 1: it's like, I mean, by any measure of the word success, 631 00:32:02,920 --> 00:32:04,720 Speaker 1: this is a success. But people are angry at you 632 00:32:04,800 --> 00:32:07,640 Speaker 1: on Twitter. So you're like, you're broken about it. I 633 00:32:07,640 --> 00:32:09,400 Speaker 1: I you know, I really kind of get my head 634 00:32:09,440 --> 00:32:11,280 Speaker 1: around that. I mean, you know, I'm one for Twitter 635 00:32:11,360 --> 00:32:14,160 Speaker 1: and that it's fine, Like it's decent. But if you 636 00:32:14,240 --> 00:32:17,600 Speaker 1: had all the money in the world, it's why, like, 637 00:32:17,640 --> 00:32:19,719 Speaker 1: oh are you with this person on Twitter? You can 638 00:32:19,760 --> 00:32:22,000 Speaker 1: go and do anything. I'd be on a quad bike, 639 00:32:22,160 --> 00:32:24,200 Speaker 1: like just doing something, you know what I mean, Like, oh, 640 00:32:24,280 --> 00:32:27,719 Speaker 1: someone's about on Twitter by Like it's just I it's 641 00:32:27,840 --> 00:32:29,400 Speaker 1: You're right, it's like a poison you know. I mean, 642 00:32:29,480 --> 00:32:31,840 Speaker 1: but I think it comes comes with ego, you know, 643 00:32:31,880 --> 00:32:35,840 Speaker 1: when everything you built. Yep. I think so it's because 644 00:32:35,880 --> 00:32:40,000 Speaker 1: this company is like fundamentally extremely personal to him. Yeah, exactly, 645 00:32:40,040 --> 00:32:46,200 Speaker 1: it is the core of his identity. Yep. Cool shit. Uh. 646 00:32:46,280 --> 00:32:49,960 Speaker 1: There's probably no better example of how uncaring and actively 647 00:32:49,960 --> 00:32:52,840 Speaker 1: harmful Jeff can be towards his employees than the story 648 00:32:52,920 --> 00:32:56,720 Speaker 1: of Amazon's fulfillment centers. We've all seen articles that dropped 649 00:32:56,760 --> 00:32:58,880 Speaker 1: early this year about people pissing in bottles to make 650 00:32:58,880 --> 00:33:02,600 Speaker 1: the inhuman metrics for cargo moved or packages delivered. Um, 651 00:33:02,680 --> 00:33:05,800 Speaker 1: you have a show, you know, Mega corp is largely 652 00:33:05,880 --> 00:33:07,760 Speaker 1: about this. This is a big part of Mega Corps 653 00:33:07,840 --> 00:33:12,240 Speaker 1: is like Amazon fulfillment center workers and how they're treated. Um. 654 00:33:12,360 --> 00:33:14,760 Speaker 1: And so at the end of this episode, I'd like 655 00:33:14,800 --> 00:33:17,120 Speaker 1: to talk about how that system started, right like the 656 00:33:17,240 --> 00:33:19,840 Speaker 1: very early days of what led to this people pissing 657 00:33:19,840 --> 00:33:21,880 Speaker 1: in bottles and like passing out and stuff on the 658 00:33:21,920 --> 00:33:26,040 Speaker 1: work floor and RV city setting up outside of fcs 659 00:33:26,040 --> 00:33:28,400 Speaker 1: in order to keep them like all that ship. So 660 00:33:28,840 --> 00:33:32,440 Speaker 1: the man who largely built Amazon's fulfillment center system was 661 00:33:32,520 --> 00:33:35,480 Speaker 1: Dave Clark. He was a former middle school band teacher 662 00:33:35,480 --> 00:33:38,200 Speaker 1: who got hired in nineteen nine when the company had 663 00:33:38,240 --> 00:33:41,400 Speaker 1: only seven warehouses in the US. By two thousand twelve, 664 00:33:41,400 --> 00:33:44,360 Speaker 1: when he becomes head of Global Operations, Amazon has forty 665 00:33:44,400 --> 00:33:47,680 Speaker 1: warehouses in the US and twenty four other warehouses worldwide, 666 00:33:48,240 --> 00:33:50,680 Speaker 1: but these were located mostly in the middle of nowhere. 667 00:33:50,720 --> 00:33:53,000 Speaker 1: So at this point twelve, Amazon has a bunch of 668 00:33:53,000 --> 00:33:55,760 Speaker 1: warehouses like sixty seventy in the world. But they're all 669 00:33:55,760 --> 00:33:58,280 Speaker 1: in like really inconvenient places. And the reason why they're 670 00:33:58,280 --> 00:34:00,680 Speaker 1: inconvenient places is those are general lead the places with 671 00:34:00,680 --> 00:34:04,040 Speaker 1: the chiefest labor and also the most advantageous for tax purposes. 672 00:34:04,040 --> 00:34:05,680 Speaker 1: So we'll set up like the warehouses will be in 673 00:34:05,760 --> 00:34:08,200 Speaker 1: some bum funk town in the middle of nowhere because 674 00:34:08,239 --> 00:34:10,680 Speaker 1: that town gives them a tax break and because it's 675 00:34:10,760 --> 00:34:13,480 Speaker 1: cheap to higher workers around there, right, And that makes 676 00:34:13,480 --> 00:34:16,040 Speaker 1: sense for a company that isn't trying to do what 677 00:34:16,120 --> 00:34:18,080 Speaker 1: Amazon starts trying to do. Right. That can work great 678 00:34:18,080 --> 00:34:20,840 Speaker 1: if you're just trying to sell products online minimize your costs. 679 00:34:21,160 --> 00:34:22,880 Speaker 1: But if you're obsessed with the idea that like there 680 00:34:22,920 --> 00:34:25,440 Speaker 1: should be two day or one day shipping, you can't 681 00:34:25,480 --> 00:34:26,880 Speaker 1: do that. You have to have a fat you have 682 00:34:26,920 --> 00:34:29,480 Speaker 1: to have a fulfillment center in every major city if 683 00:34:29,520 --> 00:34:33,279 Speaker 1: you're going to do that kind of business. Right. Um, So, 684 00:34:33,400 --> 00:34:35,400 Speaker 1: Dave Clark is the guy who kind of oversees the 685 00:34:35,400 --> 00:34:38,759 Speaker 1: pivot from we have our warehouse systems set up in 686 00:34:38,880 --> 00:34:41,600 Speaker 1: order to maximize the amount of stuff that we can 687 00:34:41,640 --> 00:34:44,719 Speaker 1: hold and ship out and minimize the costs too. We 688 00:34:44,760 --> 00:34:47,479 Speaker 1: don't care about minimizing the costs anymore. We care about 689 00:34:47,480 --> 00:34:50,160 Speaker 1: getting as many fulfillment centers started as possible so that 690 00:34:50,200 --> 00:34:53,160 Speaker 1: we can get products to people in a day or two. Right. Um, 691 00:34:53,239 --> 00:34:55,799 Speaker 1: And that's again it's become such of like Amazon's two 692 00:34:55,840 --> 00:34:57,560 Speaker 1: day shipping has become such a part of just like 693 00:34:57,680 --> 00:35:01,480 Speaker 1: life now that it it's it's not until like right 694 00:35:01,520 --> 00:35:04,200 Speaker 1: around when the Trump years start that like they actually 695 00:35:04,200 --> 00:35:06,480 Speaker 1: get this really off the ground. You know, it's fairly 696 00:35:06,560 --> 00:35:08,919 Speaker 1: recent that this has been an aspect of modern life 697 00:35:09,080 --> 00:35:13,719 Speaker 1: that you could expect two days shipping on your Amazon products. Um, 698 00:35:13,760 --> 00:35:16,239 Speaker 1: it's it's just kind of taken over everything because it's 699 00:35:16,320 --> 00:35:21,799 Speaker 1: it's offers such close to day. Yeah, I've had ship 700 00:35:21,960 --> 00:35:24,720 Speaker 1: arrived like same day that I didn't even like try 701 00:35:24,800 --> 00:35:34,919 Speaker 1: to order same day. Yeah yeah, yeah, same, It just happened. Yeah. Now, 702 00:35:35,000 --> 00:35:38,320 Speaker 1: over the next five years, Amazon adds a hundred fulfillment 703 00:35:38,320 --> 00:35:41,600 Speaker 1: centers worldwide, and this is where most of their gargantuan 704 00:35:41,800 --> 00:35:44,879 Speaker 1: like huge warehouses and like that are in every city 705 00:35:45,040 --> 00:35:47,439 Speaker 1: kind of or at least on the outskirts of every city. 706 00:35:47,480 --> 00:35:49,280 Speaker 1: This is where all that comes from. So Dave Clark's 707 00:35:49,280 --> 00:35:53,320 Speaker 1: the guy who's like expanding massively the fulfillment center system 708 00:35:53,400 --> 00:35:55,640 Speaker 1: so that they can do this now. At the same time, 709 00:35:55,680 --> 00:35:59,400 Speaker 1: Amazon they realized they can't rely on like ups or 710 00:35:59,520 --> 00:36:03,080 Speaker 1: usp us, so they get their own like fleet of planes. Um. 711 00:36:03,239 --> 00:36:05,319 Speaker 1: But they don't. So one of the things Amazon does 712 00:36:05,360 --> 00:36:07,680 Speaker 1: with its warehouses and with everything is they never want 713 00:36:07,680 --> 00:36:10,279 Speaker 1: to interface with unions in any way, shape or form. Ever. 714 00:36:10,400 --> 00:36:12,920 Speaker 1: They never want to, like, in any way deal with them. 715 00:36:12,960 --> 00:36:15,520 Speaker 1: This is a problem with getting your own planes because 716 00:36:15,560 --> 00:36:21,160 Speaker 1: pilots are unionized, right. Um. So Amazon basically leases planes 717 00:36:21,239 --> 00:36:24,000 Speaker 1: from a company that actually runs everything and hires the 718 00:36:24,000 --> 00:36:26,360 Speaker 1: pilots so that they don't have to deal directly with 719 00:36:26,480 --> 00:36:30,440 Speaker 1: unionized pilots. Um. And they structure their distribution network very 720 00:36:30,440 --> 00:36:34,480 Speaker 1: carefully to avoid any unionized warehouse workers. This also allows 721 00:36:34,520 --> 00:36:37,320 Speaker 1: them to avoid scrutiny over the hours worked or miles 722 00:36:37,400 --> 00:36:40,760 Speaker 1: driven by people in distribution. When this starts killing people 723 00:36:40,760 --> 00:36:43,799 Speaker 1: because drivers are involved in crashes, they run people down 724 00:36:43,800 --> 00:36:47,000 Speaker 1: on the side of people like are dying in the warehouses. Um. 725 00:36:47,080 --> 00:36:48,759 Speaker 1: You can find a bunch of stories about this, and 726 00:36:48,800 --> 00:36:50,839 Speaker 1: when those stories start to come out that there's like 727 00:36:51,360 --> 00:36:56,240 Speaker 1: drivers crashing and killing people trying to make Amazon's like metrics, 728 00:36:56,280 --> 00:36:59,239 Speaker 1: there's backlash um, you know, both from the media, from 729 00:36:59,239 --> 00:37:02,680 Speaker 1: public outcry, and from some people inside of Amazon itself. 730 00:37:03,239 --> 00:37:06,080 Speaker 1: One of these people is Mark Onetto. Mark was head 731 00:37:06,120 --> 00:37:09,000 Speaker 1: of operations in the mid Auts, and he introduced a 732 00:37:09,080 --> 00:37:11,680 Speaker 1: number of innovations to try and make fulfillment centers run 733 00:37:11,719 --> 00:37:14,400 Speaker 1: more smoothly. He was also very concerned with the treatment 734 00:37:14,440 --> 00:37:17,120 Speaker 1: of employees in these fulfillment centers, and he tried to 735 00:37:17,200 --> 00:37:21,600 Speaker 1: force empathy for employees onto Jeffrey Bezos quote from Amazon 736 00:37:21,640 --> 00:37:26,120 Speaker 1: on Bound. In two thousand nine, Onetto's human resources deputy 737 00:37:26,200 --> 00:37:29,480 Speaker 1: David knee Kirk wrote a paper titled Respect for People 738 00:37:29,600 --> 00:37:31,680 Speaker 1: and presented it at an S team meeting. The S 739 00:37:31,719 --> 00:37:34,840 Speaker 1: team is like Jeff and his his like trusted advisors, 740 00:37:34,920 --> 00:37:38,680 Speaker 1: right like it's the top of the Amazon Empire. The paper, yeah, 741 00:37:38,719 --> 00:37:43,280 Speaker 1: the steam. The paper drew from Toyota's proven lean ideology 742 00:37:43,320 --> 00:37:47,080 Speaker 1: and argued for treating people fairly, building mutual trust between 743 00:37:47,080 --> 00:37:50,960 Speaker 1: managers and associates, and empowering leaders to inspire employees rather 744 00:37:51,000 --> 00:37:54,759 Speaker 1: than act as disciplinarians. Bezos hated it. He not only 745 00:37:54,840 --> 00:37:56,719 Speaker 1: railed against it in the meeting, but he called knee 746 00:37:56,760 --> 00:37:59,880 Speaker 1: Kirk the following morning to continue the brow beating. Amazon 747 00:38:00,000 --> 00:38:02,280 Speaker 1: should never imply that it didn't have respect for people 748 00:38:02,280 --> 00:38:04,719 Speaker 1: embedded in the very fabric of how it operated, he said. 749 00:38:05,080 --> 00:38:07,800 Speaker 1: Bezos also solemnly declared that one of the biggest threats 750 00:38:07,800 --> 00:38:10,799 Speaker 1: of the company was a disgruntled and entrenched hourly workforce, 751 00:38:11,040 --> 00:38:14,240 Speaker 1: like the unionized workers that impaired US automakers with strikes 752 00:38:14,280 --> 00:38:18,759 Speaker 1: and onerous contract negotiations. Amazon later denied that Bezos said this. 753 00:38:19,200 --> 00:38:21,920 Speaker 1: He encouraged nie Kirk and Noetto to focus on ensuring 754 00:38:21,960 --> 00:38:24,759 Speaker 1: that FC workers who weren't advancing with an with an 755 00:38:24,760 --> 00:38:27,440 Speaker 1: Amazon stayed for a maximum of three years. He like 756 00:38:27,560 --> 00:38:30,040 Speaker 1: cancels bonuses makes it impossible for well to get raises 757 00:38:30,080 --> 00:38:33,839 Speaker 1: past a certain point, like, rather than we shouldn't be 758 00:38:34,360 --> 00:38:37,920 Speaker 1: enabling the self respect of our fulfillment center workers, we 759 00:38:37,920 --> 00:38:40,040 Speaker 1: should make sure there's as much turnover as possible so 760 00:38:40,080 --> 00:38:42,760 Speaker 1: that nobody's there very longs that no kind of culture conform, 761 00:38:43,000 --> 00:38:46,319 Speaker 1: so that people don't get to identify themselves as part 762 00:38:46,320 --> 00:38:50,520 Speaker 1: of a community of labors and unionized. So Onetto is 763 00:38:50,560 --> 00:38:54,040 Speaker 1: pushing against this, Bezos pushes back, and Nonetto's end at 764 00:38:54,040 --> 00:38:56,480 Speaker 1: the company comes in two thousand eleven, when a local 765 00:38:56,520 --> 00:39:00,040 Speaker 1: Pennsylvania paper reports that an Amazon warehouse near al In 766 00:39:00,120 --> 00:39:03,080 Speaker 1: Town had gotten so hot during the summer that workers 767 00:39:03,080 --> 00:39:05,800 Speaker 1: had passed out and been taken to hospitals. And Amazon 768 00:39:05,840 --> 00:39:07,920 Speaker 1: had been so aware of the danger that they had 769 00:39:08,160 --> 00:39:11,359 Speaker 1: ambulances just waiting outside for when people passed out. Right 770 00:39:11,400 --> 00:39:12,960 Speaker 1: like that, This was like there were yeah, of course 771 00:39:13,120 --> 00:39:15,120 Speaker 1: X number of employees are going to pass out in 772 00:39:15,160 --> 00:39:18,040 Speaker 1: our unair conditioned warehouses in the dead of summer, and 773 00:39:18,040 --> 00:39:21,720 Speaker 1: we'll just keep ambulances on site. There was in my research. 774 00:39:21,800 --> 00:39:24,240 Speaker 1: I actually spoke to someone that spoke to the workers 775 00:39:24,239 --> 00:39:27,160 Speaker 1: there and they were saying, uh, in the offices when 776 00:39:27,160 --> 00:39:30,400 Speaker 1: people went into complain, they had the air con on 777 00:39:30,520 --> 00:39:33,120 Speaker 1: full blast in the office, but in the who house 778 00:39:33,560 --> 00:39:38,040 Speaker 1: they had nothing like yep, so grim. And here's the thing. 779 00:39:38,360 --> 00:39:41,400 Speaker 1: Ohnetto had seen this coming, and in fact, months earlier 780 00:39:41,480 --> 00:39:44,280 Speaker 1: he'd presented a white paper to Bezos another top brass 781 00:39:44,320 --> 00:39:47,280 Speaker 1: about rooftop air conditioners and FC facilities and said they 782 00:39:47,320 --> 00:39:49,319 Speaker 1: were they would cost like fifty two million dollars, but 783 00:39:49,320 --> 00:39:50,799 Speaker 1: he was like, we need to do this. It's going 784 00:39:50,840 --> 00:39:53,560 Speaker 1: to be necessary both for maintaining productivity and taking care 785 00:39:53,600 --> 00:39:57,120 Speaker 1: of our people. Bezos himself shut down the request to 786 00:39:57,160 --> 00:40:00,400 Speaker 1: put in air conditioners now. When the story goes viral 787 00:40:00,440 --> 00:40:03,799 Speaker 1: that workers are passing out, he immediately approves air conditioners 788 00:40:03,800 --> 00:40:06,120 Speaker 1: for the FCS, Like right, it's this kind of thing 789 00:40:06,120 --> 00:40:08,440 Speaker 1: where he's like, no, we're not going to spend that money. Oh, 790 00:40:08,480 --> 00:40:10,800 Speaker 1: now people are yelling at us. Now it's bad PR. 791 00:40:10,920 --> 00:40:14,360 Speaker 1: We'll do it now. And then after he's forced to 792 00:40:14,360 --> 00:40:17,359 Speaker 1: like put in air conditioners, he attacks Onetto for not 793 00:40:17,520 --> 00:40:19,440 Speaker 1: stopping the disaster. The guy who had been like, we 794 00:40:19,480 --> 00:40:21,920 Speaker 1: have to do this and Jeff had said no. Jeff 795 00:40:21,920 --> 00:40:24,120 Speaker 1: goes after him and blames him for the fact that 796 00:40:24,120 --> 00:40:27,240 Speaker 1: there's bad PR and I'm gonna quote from Amazon unbound 797 00:40:27,239 --> 00:40:30,440 Speaker 1: and like how he does this? Fuming a Netto prepared 798 00:40:30,480 --> 00:40:33,680 Speaker 1: to remind Bezos of his original proposal. Colleagues begged him 799 00:40:33,680 --> 00:40:36,399 Speaker 1: to let it go, but he couldn't, as they anticipated. 800 00:40:36,440 --> 00:40:38,719 Speaker 1: The meeting did not go well. Bezos said that as 801 00:40:38,760 --> 00:40:40,960 Speaker 1: a matter of fact, he did remember the paper and 802 00:40:40,960 --> 00:40:43,360 Speaker 1: that it was so poorly written an ambiguous that no 803 00:40:43,360 --> 00:40:46,000 Speaker 1: one had understood what course of a of action Onetto 804 00:40:46,080 --> 00:40:49,480 Speaker 1: was recommending. As other s team members cringed, Bezos declared 805 00:40:49,520 --> 00:40:51,839 Speaker 1: that the entire incident was evidence of what happens when 806 00:40:51,880 --> 00:40:55,160 Speaker 1: Amazon puts people in top jobs who can't articulate their 807 00:40:55,200 --> 00:40:58,279 Speaker 1: ideas clearly and support them with data. And I think 808 00:40:58,320 --> 00:41:01,960 Speaker 1: it's because the actual data, like Jeff was willing to accept, 809 00:41:01,960 --> 00:41:04,840 Speaker 1: oh we'll lose ex productivity in order to save this 810 00:41:05,040 --> 00:41:07,760 Speaker 1: amount of money by not air conditioning our factory or fcs, 811 00:41:07,840 --> 00:41:11,040 Speaker 1: it's worth it netto was saying like, it's bad to 812 00:41:11,080 --> 00:41:13,160 Speaker 1: do this to people. And the thing that Jeff's data 813 00:41:13,200 --> 00:41:15,880 Speaker 1: didn't account for is that like, well, it may not 814 00:41:15,920 --> 00:41:18,719 Speaker 1: have cost you money, but it did cost you bad 815 00:41:18,800 --> 00:41:21,200 Speaker 1: pr when it came out that you were doing this 816 00:41:21,320 --> 00:41:23,880 Speaker 1: to your workers and that hurt your bottom line. But 817 00:41:24,000 --> 00:41:26,279 Speaker 1: no data that Otto could have presented would ever have 818 00:41:26,360 --> 00:41:28,520 Speaker 1: made that case right. There was no like white paper 819 00:41:28,560 --> 00:41:30,080 Speaker 1: saying this is how much money will lose. When The 820 00:41:30,080 --> 00:41:32,080 Speaker 1: New York Times writes a story about this, you know, 821 00:41:32,719 --> 00:41:36,480 Speaker 1: um yeah, yeah, I still don't think he's fully grossed that. 822 00:41:37,320 --> 00:41:39,640 Speaker 1: It's like, you know, he's made more money than he's 823 00:41:39,640 --> 00:41:43,920 Speaker 1: ever made throughout the COVID and the union workers, you know, 824 00:41:44,120 --> 00:41:47,319 Speaker 1: doing the most efforts right now to unionize, and he's 825 00:41:47,360 --> 00:41:50,080 Speaker 1: still just spending millions and millions trying to stop them. 826 00:41:50,120 --> 00:41:51,719 Speaker 1: You know what I mean, rather than just being like, yeah, 827 00:41:51,719 --> 00:41:54,960 Speaker 1: you know what, we made loads and loads of money. Okay, 828 00:41:55,040 --> 00:41:57,279 Speaker 1: let's let's put it back in, let's actually fix this, 829 00:41:57,400 --> 00:42:00,759 Speaker 1: and it's just no, he's just just not having it. Yeah. 830 00:42:00,800 --> 00:42:02,720 Speaker 1: It's kind of like you could you split one percent 831 00:42:02,760 --> 00:42:05,759 Speaker 1: of Amazon profits among FC workers and suddenly you've got 832 00:42:05,760 --> 00:42:09,160 Speaker 1: aware a work force that's like a lot more mode. 833 00:42:09,200 --> 00:42:11,359 Speaker 1: You would have much more career people, you'd have less 834 00:42:11,360 --> 00:42:13,880 Speaker 1: turn up. But whatever, I know, I'm not a businessman. Uh. 835 00:42:13,920 --> 00:42:17,400 Speaker 1: It would also be at least less unethical. So the 836 00:42:17,480 --> 00:42:20,239 Speaker 1: guy who Atto leaves after this, like he quits I 837 00:42:20,239 --> 00:42:22,440 Speaker 1: think the very next year. Um, and the guy who 838 00:42:22,480 --> 00:42:25,080 Speaker 1: takes over from anetto spearheads a bid to acquire a 839 00:42:25,080 --> 00:42:28,480 Speaker 1: company called Kiva. Kiva is a robotics startup. They make 840 00:42:28,520 --> 00:42:32,759 Speaker 1: machines that can transport merchandise containers around warehouses and streamline 841 00:42:32,800 --> 00:42:36,800 Speaker 1: the whole process. Before Kiva, Amazon pickers had walked upwards 842 00:42:36,800 --> 00:42:39,080 Speaker 1: of twelve miles a day to grab products and take 843 00:42:39,120 --> 00:42:41,600 Speaker 1: them to shipping. Kiva bots are able to kind of 844 00:42:41,640 --> 00:42:44,320 Speaker 1: like move all of the shipping containers and these warehouses 845 00:42:44,320 --> 00:42:47,160 Speaker 1: around in order to make things more efficient, so that 846 00:42:47,239 --> 00:42:50,439 Speaker 1: workers have to walk less and can pack more per 847 00:42:50,520 --> 00:42:53,520 Speaker 1: like our um. And these robots really start to hit 848 00:42:53,560 --> 00:42:56,799 Speaker 1: their stride and warehouses around two fourteen. They increase the 849 00:42:56,800 --> 00:42:59,480 Speaker 1: amount of products per square foot and an Amazon FC 850 00:42:59,560 --> 00:43:02,239 Speaker 1: by five deeper scent because it's just so much more efficient. 851 00:43:02,520 --> 00:43:06,360 Speaker 1: But they come with downsides to primarily for the human workers. Quote. 852 00:43:06,960 --> 00:43:10,520 Speaker 1: The robots also transformed labor that was physically exhausting characterized 853 00:43:10,520 --> 00:43:13,800 Speaker 1: by endless walking into work that was instead mentally straining, 854 00:43:13,840 --> 00:43:16,880 Speaker 1: with employees standing in placement not and listeningly repeating the 855 00:43:16,920 --> 00:43:20,160 Speaker 1: same movements over and over. Report in the Center for 856 00:43:20,200 --> 00:43:23,600 Speaker 1: Investigative Reportings Reveal magazine cited an Ocean letter to Amazon 857 00:43:23,640 --> 00:43:27,240 Speaker 1: that said the robots exposed employees to ergonomic risk factors, 858 00:43:27,280 --> 00:43:29,960 Speaker 1: including stress from repeated movements and standing up for ten 859 00:43:30,000 --> 00:43:32,960 Speaker 1: hours a day. Just as the tyrannical invisible force of 860 00:43:33,000 --> 00:43:36,640 Speaker 1: software guided the robot swarms, it also monitored worker performance, 861 00:43:36,880 --> 00:43:40,719 Speaker 1: flagging any quantifiable decrease in productivity and subjecting employees to 862 00:43:40,920 --> 00:43:46,799 Speaker 1: performance improvement plans and possible termination. And that at this 863 00:43:46,880 --> 00:43:49,960 Speaker 1: point where where we are when megacorps starts, Jake, this 864 00:43:50,000 --> 00:43:52,359 Speaker 1: is kind of what feeds into all that Like this 865 00:43:52,440 --> 00:43:55,040 Speaker 1: is how this is. You know, it all makes sense, right, 866 00:43:55,120 --> 00:43:59,319 Speaker 1: None of it is a Yeah, the diet thing is 867 00:43:59,360 --> 00:44:04,600 Speaker 1: just like the obsession with data above just humanity basically 868 00:44:04,880 --> 00:44:07,719 Speaker 1: is kind of you know the stage that the you 869 00:44:07,760 --> 00:44:09,440 Speaker 1: know that all of this is kind of dancing on 870 00:44:09,520 --> 00:44:11,600 Speaker 1: you know what I mean, And it's just it's it's 871 00:44:12,280 --> 00:44:17,799 Speaker 1: it's like it's it's almost like unintentional horrors is just 872 00:44:17,840 --> 00:44:19,880 Speaker 1: like yeah, like just just not even caring, you know 873 00:44:19,880 --> 00:44:22,160 Speaker 1: what I mean, It's like whatever, whatever. The data doesn't 874 00:44:22,160 --> 00:44:24,520 Speaker 1: show that. It's just like me, these are human beings 875 00:44:24,520 --> 00:44:26,839 Speaker 1: with families and lives. It got you know what I mean, 876 00:44:26,920 --> 00:44:30,240 Speaker 1: got to eat, but the data doesn't it doesn't show 877 00:44:30,600 --> 00:44:33,719 Speaker 1: that that level of kind of context. Um, it's just 878 00:44:33,800 --> 00:44:36,760 Speaker 1: kind of sad, you know what I mean. Yeah, yeah, 879 00:44:36,960 --> 00:44:42,880 Speaker 1: it is kind of sad. But that's the that's the 880 00:44:43,160 --> 00:44:47,959 Speaker 1: that's the podcast, that's the episode. Yeah, where you're going 881 00:44:48,000 --> 00:44:53,240 Speaker 1: over it all. It's very jolly. Yeah, it's fun everybody. 882 00:44:53,400 --> 00:44:57,280 Speaker 1: So you know, consider this part one and consider listening 883 00:44:57,280 --> 00:44:59,680 Speaker 1: to Megacorps to get the full story. Now you know 884 00:44:59,719 --> 00:45:03,760 Speaker 1: who f Bezos is, it's time to learn in detail 885 00:45:03,920 --> 00:45:09,000 Speaker 1: every funked up thing his company has done. Um, Yeah, definitely. 886 00:45:09,040 --> 00:45:12,000 Speaker 1: And you know, I would say it's not exactly a 887 00:45:12,040 --> 00:45:13,600 Speaker 1: lot of people have been like, oh it's it's not 888 00:45:13,600 --> 00:45:17,000 Speaker 1: exactly the most uplifting podcast. It's like, well, no, what 889 00:45:17,000 --> 00:45:20,200 Speaker 1: did you think was going to happen? This is about scandals. 890 00:45:20,560 --> 00:45:23,600 Speaker 1: You know, one of the arguably the biggest kind of 891 00:45:24,120 --> 00:45:26,799 Speaker 1: company on earth in a way. So yeah, no it's not. 892 00:45:26,880 --> 00:45:28,399 Speaker 1: But like I said in the kind of in the 893 00:45:28,440 --> 00:45:30,960 Speaker 1: in the intro to the thing, Um, you know, if 894 00:45:31,000 --> 00:45:34,160 Speaker 1: you if you have ever bought anything from Amazon, I 895 00:45:34,200 --> 00:45:36,359 Speaker 1: think you should at least have to be aware of 896 00:45:36,400 --> 00:45:39,359 Speaker 1: the way they operate. And it's not just about the work, 897 00:45:39,400 --> 00:45:41,640 Speaker 1: because we're going to be going into like the surveillance, 898 00:45:41,880 --> 00:45:43,920 Speaker 1: the deals they did with them I six and the 899 00:45:43,920 --> 00:45:47,520 Speaker 1: c I A. Like, there's so many layers to it. Absolutely, 900 00:45:47,840 --> 00:45:51,200 Speaker 1: and uh yeah, check out Megacorp, Jake, do you have 901 00:45:51,200 --> 00:45:54,319 Speaker 1: anything else you want to plug? Um? Yeah, I mean, 902 00:45:54,320 --> 00:45:56,440 Speaker 1: if anyone wants to just check out my work, just 903 00:45:56,480 --> 00:45:59,759 Speaker 1: goes to Jake Hanrahan dot com. Um and you just 904 00:45:59,760 --> 00:46:02,959 Speaker 1: see all my links or whatever. Yeah, alright, check out 905 00:46:03,320 --> 00:46:07,600 Speaker 1: Jake Hanrahand, check out Popular Front, check out Megacorp, and 906 00:46:07,920 --> 00:46:10,840 Speaker 1: check out of the Internet now and go do something offline. 907 00:46:11,320 --> 00:46:16,040 Speaker 1: You've you've spent enough time online today. Yeah, all right, 908 00:46:16,680 --> 00:46:17,440 Speaker 1: bam