WEBVTT - Black Friday and Cyber Monday, Musk in Israel

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<v Speaker 1>From Mahart where Innovation, Money and Power Collie in Silicon

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<v Speaker 1>Vallet NBN.

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<v Speaker 2>This is Bloomberg Technology with Caroline Hyde and Ed Ludlove.

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<v Speaker 3>I'm Caroline Heine bluemgg's world headquarters in New York, and

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<v Speaker 3>I'm Ed Ludlow in San Francisco.

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<v Speaker 4>This is Bloomberg Technology coming up.

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<v Speaker 3>We'll break down what we can expect from this cyber

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<v Speaker 3>Monday shopping. CEO of a leading data platform, Clavier, is.

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<v Speaker 4>With us and Elon Musk visits Israel after facing backlash

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<v Speaker 4>for amplifying anti Semitic content on X. Will have the

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<v Speaker 4>takeaways from his trip. After meeting with Israeli Prime Minister

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<v Speaker 4>Benjamin and Yahoo.

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<v Speaker 3>Class TikTok parent bike Dance plans to cut hundreds of

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<v Speaker 3>jobs in Gaining.

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<v Speaker 5>That's as it winds down.

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<v Speaker 3>That focus will break down when it means in terms

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<v Speaker 3>of the border context. And here in the now, Ed,

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<v Speaker 3>let's just talk a little bit about how far we've

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<v Speaker 3>come in terms of the tech stock rally and well

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<v Speaker 3>who's been suffering on the other side of it. Notably,

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<v Speaker 3>dividend ETF flows there near a record low. Joining us

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<v Speaker 3>to discuss all of these pushes and pulls Eminie Graffair.

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<v Speaker 5>It's great to have you with us. And one of

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<v Speaker 5>the most red stories today.

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<v Speaker 3>Is yours about well, who's done badly on the back

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<v Speaker 3>of the tech trade, but just focusing on the tech

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<v Speaker 3>trade and how far the rally has gone. We know

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<v Speaker 3>actually that there's some writing out today that given the

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<v Speaker 3>amount of buybacks, given how much Apple just for example,

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<v Speaker 3>it has to fly back in terms of shares, we

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<v Speaker 3>could still see this rally continue.

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<v Speaker 5>Yeah, I mean a lot of.

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<v Speaker 6>People are saying that there's still dry powder on the sidelines,

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<v Speaker 6>and of course the seasonality really does fode well for

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<v Speaker 6>the rally to continue. We know that big tech has

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<v Speaker 6>really driven most of the gain. So I think when

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<v Speaker 6>you look at this dividend story, it's just another example

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<v Speaker 6>of just how much the rally in the stock market

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<v Speaker 6>this year has been basically taken over by the gains

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<v Speaker 6>in megacap technology.

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<v Speaker 4>Stocks, you know, And part of the story is like

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<v Speaker 4>about missing the boat I was crunching the numb is

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<v Speaker 4>looking at the S and P five hundred year today,

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<v Speaker 4>information technology or Telcom's subsect to year today, fifty percent

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<v Speaker 4>gains in tech basically, but a lot of the strategies

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<v Speaker 4>that you're writing about. They don't touch tech, so they

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<v Speaker 4>kind of miss out.

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<v Speaker 5>Yeah, that's right, Ed.

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<v Speaker 6>I found the port function on the Bloomberg terminal very

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<v Speaker 6>high school in writing this story, because if you run

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<v Speaker 6>that on a number of these dividend ETFs. You take

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<v Speaker 6>a look at SDY, which is from State Street, they

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<v Speaker 6>don't really have a large waiting to information technology. They

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<v Speaker 6>have about a quarter of their waiting to consumer staples, utility,

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<v Speaker 6>healthcare sectors that have declined this year and really haven't

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<v Speaker 6>benefited from that AI euphoria that has powered the top

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<v Speaker 6>of the S and P five hundred. Then you take

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<v Speaker 6>a look at VIG that's Vanguard's dividend appreciation ETF, and

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<v Speaker 6>port shows that they have about a twenty five percent

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<v Speaker 6>weight for information technology and that's one of the best

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<v Speaker 6>performing dividend ETFs up nine point six percent, So again

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<v Speaker 6>underperforming the SMP and the Nasdaq, but at least that

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<v Speaker 6>large concentration in information technology did help that ETA.

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<v Speaker 3>What's interesting is it coolest this week we don't just

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<v Speaker 3>have macro things been looking out for, but they're all

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<v Speaker 3>they do singcrastic earnings, just being salesforce. For example, all

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<v Speaker 3>we like to still see AI be the zuberant fols

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<v Speaker 3>for those of the companies.

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<v Speaker 5>I think so, Caroline.

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<v Speaker 6>I mean, I think these companies are going to continue

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<v Speaker 6>to juice out that theme at least for the rest

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<v Speaker 6>of the year.

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<v Speaker 5>It is interesting when we.

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<v Speaker 6>Look at, you know, all of these sectors, are we

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<v Speaker 6>going to see just like how the Internet at first

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<v Speaker 6>kind of dominated tech and then it expanded and now

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<v Speaker 6>pretty much every company uses this technology. Are we going

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<v Speaker 6>to see that expand to other companies. Earlier in the year,

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<v Speaker 6>we had like companies like Kroger kind of mentioning AI

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<v Speaker 6>that seemed to fizzle out a little bit. But we'll

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<v Speaker 6>have to see if these companies actually do manage to

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<v Speaker 6>capture this technology that has been so beneficial for the megacaps, the.

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<v Speaker 4>Microsofts, Bloomberg's Emily of Graffeo with pretty much the top

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<v Speaker 4>story across all Bloomberg platforms this Monday, thank you very much. Meanwhile,

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<v Speaker 4>it is a big day to day for many big

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<v Speaker 4>tech companies in the e commerce business with cyber Monday

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<v Speaker 4>in full swing. Joining us to discuss is Clavier CEO

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<v Speaker 4>Andrew Bierlecki and Klavier, a leading data platform but in

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<v Speaker 4>retail and the e commerce space. You went public earlier

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<v Speaker 4>this year, and we'll get to that. There seems to

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<v Speaker 4>be a lot of upgraded expectations for Cyber Monday based

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<v Speaker 4>on how strong Black Friday was.

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<v Speaker 7>Are you seeing that in your data as well?

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<v Speaker 8>Yeah, Well, first off, thanks for having us. It's a

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<v Speaker 8>super exciting week. It's the biggest week of the year

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<v Speaker 8>for many of our customers. You know, we power smarter

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<v Speaker 8>digital relationships, help businesses understand who their customers are and

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<v Speaker 8>then communicate with them, build great experiences across email, SMS,

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<v Speaker 8>and mobile. So it's a it's a great period for

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<v Speaker 8>businesses to grow and we're seeing you know, as usual,

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<v Speaker 8>Claudio was powering that on Black Friday. You know, we

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<v Speaker 8>had more than three hundred million messages sent during our

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<v Speaker 8>peak hour. And part of the way that we make

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<v Speaker 8>the messaging and the experiences between businesses better is using

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<v Speaker 8>artificial intelligence. Our product Recommendation engine generate over a billion

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<v Speaker 8>recommendations that were embedded in those emails, and most critically,

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<v Speaker 8>that resulted in real growth to these businesses. You know,

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<v Speaker 8>in the peak hour on Black Friday, Clavial businesses generate

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<v Speaker 8>over fifty million dollars in sales directly a tribunal to

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<v Speaker 8>the message they were saying through Clavier and so interestingly,

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<v Speaker 8>we found that the trend was a lot of people

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<v Speaker 8>were sending messages earlier in the day, but the actual

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<v Speaker 8>best conversion time was towards the middle. So we saw

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<v Speaker 8>the most conversions, most customers buying between eleven and noon

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<v Speaker 8>on Friday.

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<v Speaker 4>So, Andrew, what is your expectation the Clavio expectation for Monday?

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<v Speaker 4>Then right, we go off Adobe Analytics data as a proxy.

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<v Speaker 4>They said nine point eight billion spent online Friday. Their

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<v Speaker 4>expectation is twelve point four billion this Monday, Cyber Monday

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<v Speaker 4>being the bigger window. Do you see a bigger window

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<v Speaker 4>activity for you guys too.

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<v Speaker 8>Yeah, Well, from the businesses that I've talked to and

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<v Speaker 8>just you know, looking at our numbers, Black Friday was great.

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<v Speaker 8>We're only part of the way through Cyber Monday, so

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<v Speaker 8>we'll wait and see what happens the rest of the day.

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<v Speaker 8>But one of the big trends that we've seen playing

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<v Speaker 8>out is consumers are buying from brands they love. I've

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<v Speaker 8>talked to a number of retailers that actually sold out

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<v Speaker 8>on Friday, exceeded their expectations by marketing back to the

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<v Speaker 8>businesses or to the consumers that they already have relationships with.

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<v Speaker 8>So one of the big trends that we're really focused

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<v Speaker 8>on is a lot of businesses in the past, you know,

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<v Speaker 8>relied on advertising and marketplaces to drive demands. What we're

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<v Speaker 8>finding is a lot of modern digital businesses, digital brands,

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<v Speaker 8>they're going directs. They're building direct connections to consumers, and

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<v Speaker 8>they're reaching them through email, through text messaging. They're using personalization,

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<v Speaker 8>artificial intelligence, and they're measuring those results and that's driving sales.

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<v Speaker 8>And that's a lot of what's going to power them

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<v Speaker 8>through not just Black Friday and Souber Monday, but through

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<v Speaker 8>this entire holiday season.

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<v Speaker 3>Andrew, I almost think about my own sms is and

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<v Speaker 3>I think almost one in every three is from a

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<v Speaker 3>business of some sort.

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<v Speaker 5>How many are opting.

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<v Speaker 3>Out, How many people and consumers are pushing back on

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<v Speaker 3>this sort of way of marketing.

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<v Speaker 8>Yeah, Well, what we find is when you send really undirected,

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<v Speaker 8>just kind of one size fits all messaging, especially in

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<v Speaker 8>a channel like textoaging. You know, my text messages are

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<v Speaker 8>pretty private, like I only have let a select number

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<v Speaker 8>of brands into them. If you send one size fits

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<v Speaker 8>all messaging, that doesn't work, folks opt out. But when

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<v Speaker 8>you personalize those recommendations, you know, based on the products

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<v Speaker 8>people have bought. Or what we often find is a

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<v Speaker 8>lot of businesses when they're launching new products, they're first

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<v Speaker 8>they're pre releasing that to folks that are subscribed to

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<v Speaker 8>text messages. Consumers love that because they find out right

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<v Speaker 8>away before things sell out, and that kind of marketing

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<v Speaker 8>works really well.

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<v Speaker 3>The global perspective here, I mean, I would say many

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<v Speaker 3>might be surprised that there's such resilient consumer demand over

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<v Speaker 3>the last weekend or so. As with the mac CEO,

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<v Speaker 3>and he was saying, look, on Friday, it was much

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<v Speaker 3>more about jewelry, about Kashmir, about gifting. But people aren't

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<v Speaker 3>at the moment helping themselves. They're not particularly in a

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<v Speaker 3>spirit of spending enthusiastically. No matter where are we seeing

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<v Speaker 3>the sort of resilient consumer no matter where you are.

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<v Speaker 3>Is it certain types of brands and certain types of geographies.

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<v Speaker 8>Yeah, it's a great question. So we're seeing it across categories.

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<v Speaker 8>And the other thing that we've noticed is, you know,

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<v Speaker 8>Black Friday, Cyber Monday, there historically we're more we think

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<v Speaker 8>of those as US canti centric holidays, we're seeing those

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<v Speaker 8>really expand globally. You know, we saw activity pick up

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<v Speaker 8>across the Clavial platform starting you know, really early, you know,

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<v Speaker 8>even in Asia. So one of the trends is I

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<v Speaker 8>think that this is becoming more of a global holiday

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<v Speaker 8>and less just domestically centered.

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<v Speaker 4>There's been a lot of activity and some of the

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<v Speaker 4>Chinese based platform's tea machine like really heavy discounting. Is

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<v Speaker 4>that a data set or a marketplace that you track.

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<v Speaker 8>So we have a lot we have businesses around the world,

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<v Speaker 8>but specifically related to discounting. Wait and see what the

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<v Speaker 8>numbers show us.

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<v Speaker 4>But again I think what.

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<v Speaker 1>Would because our.

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<v Speaker 8>Thesis is all about businesses going to consumers that already

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<v Speaker 8>have they already have a relationship with, I think that's

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<v Speaker 8>that helps moderate some of that discounting behavior. These are

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<v Speaker 8>customers that have maybe bought in the past or we're browsing,

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<v Speaker 8>you know, they have some affiliation with this business and

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<v Speaker 8>now they're ready to pull the trigger. So that's that's

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<v Speaker 8>I think the shift in marketing that we're really focused

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<v Speaker 8>on is how do you how do you take existing

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<v Speaker 8>relationships and make more out of those. And one of

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<v Speaker 8>the nice parts is I think that offset some of

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<v Speaker 8>the discounting that's required.

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<v Speaker 5>I'm interested.

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<v Speaker 3>Of course, you're in this economic environment where actually, well,

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<v Speaker 3>thus father numbers bearing pretty good over the last few days,

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<v Speaker 3>of course, have recently gone public. You are trying to

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<v Speaker 3>build this narrative to a new shareholder base of what

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<v Speaker 3>it is that you do and ultimately how the pennant

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<v Speaker 3>you are on certain companies and the macro environment. You

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<v Speaker 3>were all about AI when it came to a listing.

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<v Speaker 3>How is it being a publicly traded company. How are

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<v Speaker 3>you finding the narrative going for you when the pushes

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<v Speaker 3>and the polls.

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<v Speaker 8>Well, honestly, we've got a mentality of just focus on

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<v Speaker 8>helping businesses grow. You know, one of the one of

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<v Speaker 8>the big trends that we love talking about is it's

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<v Speaker 8>not just this move from commerce happening, you know, from

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<v Speaker 8>brick and mortar to now everywhere online on your phone.

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<v Speaker 8>But there's another big macro trend, and that's business is saying, hey,

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<v Speaker 8>I'm going to drive demand to my store, whether it's

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<v Speaker 8>you know, a digital store or a physical store. I'm

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<v Speaker 8>going to drive demand not just through traditional channels through

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<v Speaker 8>advertising through marketplaces, but I'm also going to do that

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<v Speaker 8>by building direct relationships with consumers, and the technology to

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<v Speaker 8>do that has gotten a lot better, and the personalization

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<v Speaker 8>driven by artificial intelligence has gotten a lot better. So

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<v Speaker 8>I expect over the coming years the next decade, we

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<v Speaker 8>think is a long term trend. More and more brands

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<v Speaker 8>are focused on how do they build up their database

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<v Speaker 8>of direct connections with consumers that will drive sales, that

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<v Speaker 8>will drive engagement, and if we keep executing on that,

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<v Speaker 8>we'll do right by our customers and our shareholders.

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<v Speaker 3>Thank you very much for joining us on the back

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<v Speaker 3>of all that, Andrew Berlecki. Of course, the claviy O

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<v Speaker 3>CEO joining us one is a pretty thick and fast

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<v Speaker 3>cyber Monday. Meanwhile, coming up, we're going to talk about

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<v Speaker 3>Elon Musk. He's currently in Israel. We'll have the latest

0:11:19.080 --> 0:11:21.240
<v Speaker 3>on his visit with the meetings with Israeli Prime Minister

0:11:21.320 --> 0:11:26.200
<v Speaker 3>Benjamin natin Yahu and other Israeli lawmakers. That's next, But

0:11:26.360 --> 0:11:28.760
<v Speaker 3>before we head to the break, we just want to

0:11:28.920 --> 0:11:31.680
<v Speaker 3>turn our attention. Of course, the backlash against Eenl Musk.

0:11:31.800 --> 0:11:34.480
<v Speaker 3>It is continuing following well. It seems to have been

0:11:34.520 --> 0:11:37.199
<v Speaker 3>an amplification of anti Semitic content on X. Just a

0:11:37.240 --> 0:11:39.720
<v Speaker 3>few weeks ago, Musk in the UK Prime Minister whis Sunak.

0:11:39.880 --> 0:11:43.079
<v Speaker 3>They shared a stage at the UKAI Safety Summit, and

0:11:43.200 --> 0:11:45.040
<v Speaker 3>now Sunak has just weighed in on the issue in

0:11:45.040 --> 0:11:46.880
<v Speaker 3>an interview with Bloomberg last night.

0:11:46.920 --> 0:11:47.400
<v Speaker 5>Take a listen.

0:11:48.240 --> 0:11:51.720
<v Speaker 9>I condemn anti semitism in all its forms. It doesn't

0:11:51.760 --> 0:11:54.200
<v Speaker 9>matter whether you're Elon Musk or you're someone on the

0:11:54.200 --> 0:11:56.840
<v Speaker 9>street who's shouting abuse at someone who happens to be

0:11:56.880 --> 0:11:58.920
<v Speaker 9>walking past you. That's wrong in all its forms. Anti

0:11:58.960 --> 0:12:02.040
<v Speaker 9>Semitism in all it's is completely and utterly wrong.

0:12:22.360 --> 0:12:25.040
<v Speaker 3>Some pictures there, as you see a Venomsk earlier in

0:12:25.120 --> 0:12:28.240
<v Speaker 3>conversation with Prime Minister avengerre in Netanyahu in Israel. He

0:12:28.320 --> 0:12:30.840
<v Speaker 3>in fact also took to his own social media platform

0:12:31.080 --> 0:12:34.520
<v Speaker 3>X to continue that conversation with Netanyahu. And we just

0:12:34.520 --> 0:12:36.960
<v Speaker 3>want to sort of understand the context here and indeed,

0:12:37.280 --> 0:12:40.040
<v Speaker 3>well whether or not it's basically helping the business of

0:12:40.240 --> 0:12:42.680
<v Speaker 3>X at this moment, given the backlash about his seeming

0:12:43.280 --> 0:12:47.360
<v Speaker 3>well signing on or at least amplification of some anti

0:12:47.360 --> 0:12:48.880
<v Speaker 3>Semitic views across his platform.

0:12:48.960 --> 0:12:50.439
<v Speaker 5>Joining us now is Max traffickin and.

0:12:50.360 --> 0:12:54.040
<v Speaker 3>Max, this does ultimately feel like a bit of a

0:12:54.080 --> 0:12:55.680
<v Speaker 3>pr exercise to go to Israel.

0:12:55.800 --> 0:12:56.800
<v Speaker 5>Is that how it's been interpreted?

0:12:56.960 --> 0:12:57.600
<v Speaker 1>Yeah? Absolutely.

0:12:57.640 --> 0:13:00.240
<v Speaker 10>I mean Elon Musk is very much you know, of

0:13:00.280 --> 0:13:02.600
<v Speaker 10>a piece with other He's almost like a world leader, right,

0:13:02.600 --> 0:13:05.120
<v Speaker 10>he like in the same way that like a politician

0:13:05.520 --> 0:13:08.240
<v Speaker 10>might fly to a war zone in order to like,

0:13:08.320 --> 0:13:10.800
<v Speaker 10>you know, combat a crisis at home. We have X

0:13:10.880 --> 0:13:13.480
<v Speaker 10>you know, the platform formerly known as Twitter, dealing with

0:13:13.520 --> 0:13:16.480
<v Speaker 10>a huge advertiser pause, you know, tens of millions of

0:13:16.520 --> 0:13:19.400
<v Speaker 10>dollars in potential lost revenue, and we have Elon Musk

0:13:19.400 --> 0:13:22.760
<v Speaker 10>trying to combat these accusations of anti Semitism, you know,

0:13:22.800 --> 0:13:25.360
<v Speaker 10>by showing up in Israel and doing an event with

0:13:25.640 --> 0:13:26.959
<v Speaker 10>Prime Minister and Yahoo.

0:13:28.040 --> 0:13:32.040
<v Speaker 4>I think what's interesting about this is that Musk has

0:13:32.120 --> 0:13:34.800
<v Speaker 4>been tied, whether of his own volition or not, to

0:13:34.960 --> 0:13:38.160
<v Speaker 4>the israel A mass war since the outset, right, Max,

0:13:38.240 --> 0:13:40.920
<v Speaker 4>because he does have a tendency to weigh in on

0:13:40.960 --> 0:13:43.600
<v Speaker 4>whatever the global issue of the day is. There are

0:13:43.640 --> 0:13:47.080
<v Speaker 4>parallels with the war in Ukraine, for example. What has

0:13:47.240 --> 0:13:50.160
<v Speaker 4>Musk's position been in all of this to this point

0:13:50.280 --> 0:13:51.760
<v Speaker 4>or at varied points.

0:13:51.920 --> 0:13:56.319
<v Speaker 10>Musk's position on the war in Israel and Gaza has

0:13:56.360 --> 0:13:59.440
<v Speaker 10>been very, very squishy, and as you said, it's kind

0:13:59.520 --> 0:14:01.640
<v Speaker 10>of like which is trying to put himself in the

0:14:01.640 --> 0:14:05.600
<v Speaker 10>middle of it and when possible, using it to advance

0:14:05.600 --> 0:14:08.120
<v Speaker 10>his own business goals. We actually had a meeting, you know,

0:14:08.559 --> 0:14:11.920
<v Speaker 10>in the US, with Musk and Netnyaho amid an earlier

0:14:12.000 --> 0:14:13.760
<v Speaker 10>kind of flap over anti Semitism.

0:14:13.960 --> 0:14:15.199
<v Speaker 1>Musk made a bunch of comments.

0:14:15.520 --> 0:14:18.080
<v Speaker 10>I think he said he was basically Jewish, or you know,

0:14:18.080 --> 0:14:22.440
<v Speaker 10>he'd gone to a Hebrew preschool. He's tried all sorts

0:14:22.480 --> 0:14:25.760
<v Speaker 10>of tactics to sort of say that he's not anti Semitic,

0:14:25.960 --> 0:14:29.880
<v Speaker 10>short of actually apologizing for the comments that Caroline alluded

0:14:29.920 --> 0:14:30.480
<v Speaker 10>to just now.

0:14:31.440 --> 0:14:31.760
<v Speaker 5>Max.

0:14:31.800 --> 0:14:34.640
<v Speaker 4>A technology story at the heart of this is Starlink.

0:14:35.480 --> 0:14:38.320
<v Speaker 4>The Israeli Communication Ministry came out earlier and said that

0:14:38.440 --> 0:14:41.320
<v Speaker 4>a understanding principle is out. We're looking at pictures of

0:14:41.360 --> 0:14:44.480
<v Speaker 4>the Starlink map on its website and the darker blue

0:14:44.520 --> 0:14:47.760
<v Speaker 4>shades are the coming soon. In other words, starlink not

0:14:47.880 --> 0:14:51.640
<v Speaker 4>yet operational in Israel or the Gaza strip. But what

0:14:51.640 --> 0:14:53.400
<v Speaker 4>do we know about those negotiations.

0:14:53.520 --> 0:14:57.200
<v Speaker 10>I mean, this is part of a larger effort by Starlink,

0:14:57.520 --> 0:15:00.200
<v Speaker 10>you know, which is like the communications armor of space

0:15:00.880 --> 0:15:03.400
<v Speaker 10>X to find a business. You know, they launched this thing.

0:15:03.680 --> 0:15:06.880
<v Speaker 10>It costs a lot of money. It has a consumer business,

0:15:06.880 --> 0:15:09.600
<v Speaker 10>but I think Musk and others have realized that it

0:15:09.640 --> 0:15:13.320
<v Speaker 10>also has you know, bigger say, defense implications. This could

0:15:13.320 --> 0:15:16.200
<v Speaker 10>be something that could be could be sold to governments

0:15:16.200 --> 0:15:19.040
<v Speaker 10>as a possible communications tool. So I think it's about,

0:15:19.200 --> 0:15:21.800
<v Speaker 10>you know, trying to create a business here with an

0:15:21.800 --> 0:15:24.240
<v Speaker 10>eye you know, to an eventual IPO in the future.

0:15:24.600 --> 0:15:28.120
<v Speaker 3>And therein lies basically the breadth of what you and

0:15:28.160 --> 0:15:30.440
<v Speaker 3>so many colleagues are trying to do on this podcast

0:15:30.480 --> 0:15:34.320
<v Speaker 3>of elong Inc. It's basically he has so many different businesses.

0:15:34.680 --> 0:15:36.360
<v Speaker 5>Ultimately a lot of what perhaps.

0:15:36.000 --> 0:15:38.880
<v Speaker 3>He's doing personally on X has ramifications on.

0:15:38.840 --> 0:15:39.960
<v Speaker 5>A lot of these businesses.

0:15:40.400 --> 0:15:44.440
<v Speaker 3>How has stalink been something that people have been nervous about?

0:15:44.480 --> 0:15:46.520
<v Speaker 3>I mean and reference that this has sort of been

0:15:46.560 --> 0:15:48.280
<v Speaker 3>played out a little bit with Ukraine.

0:15:48.560 --> 0:15:50.560
<v Speaker 1>Yeah, well, I mean SpaceX in general.

0:15:51.240 --> 0:15:54.120
<v Speaker 10>Elon Musk's aerospace investments have been kind of a bright

0:15:54.160 --> 0:15:57.080
<v Speaker 10>spot over the last year or so, amid you know,

0:15:57.200 --> 0:16:00.320
<v Speaker 10>questions about demand for for Tesla cars, amid you know,

0:16:00.400 --> 0:16:03.680
<v Speaker 10>his craziness on his personal social media feed.

0:16:04.480 --> 0:16:06.040
<v Speaker 1>But of course it started to bleed over.

0:16:06.080 --> 0:16:09.320
<v Speaker 10>We had this kind of flap over Ukraine where the

0:16:09.440 --> 0:16:13.000
<v Speaker 10>Ukrainians were accusing Elon Musk of like shutting off access,

0:16:13.600 --> 0:16:16.560
<v Speaker 10>and of course you know, Musk is getting sucked into

0:16:16.560 --> 0:16:19.880
<v Speaker 10>this like larger geopolitical issue. On the other hand, SpaceX

0:16:20.120 --> 0:16:23.040
<v Speaker 10>super successful as a defense contractor. It kind of makes

0:16:23.080 --> 0:16:25.560
<v Speaker 10>sense to find this as a market for starlink.

0:16:27.040 --> 0:16:30.080
<v Speaker 4>So two things. Musk has stated that he is not

0:16:30.160 --> 0:16:33.080
<v Speaker 4>antisemitic right following that post that media reports that he

0:16:33.160 --> 0:16:35.400
<v Speaker 4>is a bogus. But it was interesting that Prime Minister

0:16:35.400 --> 0:16:38.320
<v Speaker 4>Benjaminesssenia who didn't ask him about it on the twenty

0:16:38.360 --> 0:16:41.720
<v Speaker 4>minutes spaces either Bloomberg's match Chafkin breaking down what is

0:16:41.800 --> 0:16:45.720
<v Speaker 4>an ongoing situation with Musk in Israel. Now, speaking of content,

0:16:46.320 --> 0:16:50.160
<v Speaker 4>Merion Webster chose authentic as its word of the Year,

0:16:50.440 --> 0:16:54.080
<v Speaker 4>highlighting the spread of misinformation on platforms like Elon Musk

0:16:54.360 --> 0:16:57.160
<v Speaker 4>X and the rise of AI. Merion Webster's editor at large,

0:16:57.240 --> 0:17:00.720
<v Speaker 4>Peter Soukolewski said in a statement quote, the line between

0:17:00.800 --> 0:17:04.000
<v Speaker 4>real and fake has become increasingly blurred as a result

0:17:04.000 --> 0:17:07.679
<v Speaker 4>in social media and marketing authentic has become the gold

0:17:07.720 --> 0:17:09.520
<v Speaker 4>standard for building trust.

0:17:17.760 --> 0:17:20.760
<v Speaker 11>I'm very happy to see Sam back.

0:17:21.400 --> 0:17:25.720
<v Speaker 12>He's uniquely positioned to for Stuard Chip of this very

0:17:25.720 --> 0:17:26.600
<v Speaker 12>imprtant company.

0:17:27.119 --> 0:17:29.040
<v Speaker 1>It's much more than just a company.

0:17:29.320 --> 0:17:33.320
<v Speaker 12>It is benefit of AI to humanity in a much

0:17:33.400 --> 0:17:35.600
<v Speaker 12>larger way over the next few decades.

0:17:36.520 --> 0:17:38.520
<v Speaker 9>And I think we've restored the patch.

0:17:40.720 --> 0:17:43.480
<v Speaker 4>That was Coastal Adventures found a Vinode Coastler there reacting

0:17:43.520 --> 0:17:46.359
<v Speaker 4>to the news of Sam Altman's return to open AI.

0:17:46.440 --> 0:17:49.560
<v Speaker 4>Coast Adventures was the first venture firm to back open A.

0:17:49.760 --> 0:17:51.800
<v Speaker 4>Let's get into it all the open AI drama. What

0:17:51.840 --> 0:17:54.440
<v Speaker 4>we know the latest blombost Rachel mets back with me

0:17:54.480 --> 0:17:56.320
<v Speaker 4>on set. So I kind of guess the big unknown

0:17:56.400 --> 0:17:59.520
<v Speaker 4>is this tender off aware employees can sell shares to

0:17:59.560 --> 0:18:02.760
<v Speaker 4>investor is But what you and I kind of discussed

0:18:02.760 --> 0:18:05.280
<v Speaker 4>on Friday, which seems like a world ago, is that

0:18:05.400 --> 0:18:07.359
<v Speaker 4>like a lot of these staff were willing to put

0:18:07.520 --> 0:18:10.880
<v Speaker 4>life changing amounts of money on the line to back

0:18:10.960 --> 0:18:11.520
<v Speaker 4>Sam Outman.

0:18:12.440 --> 0:18:12.720
<v Speaker 1>Yeah.

0:18:12.800 --> 0:18:15.159
<v Speaker 13>I mean that was part of what people were saying

0:18:15.520 --> 0:18:18.320
<v Speaker 13>when they were signing that letter, saying, if you don't

0:18:18.359 --> 0:18:21.040
<v Speaker 13>bring Sam Oltman back to the company, after he was ousted,

0:18:21.800 --> 0:18:24.879
<v Speaker 13>we may leave and go to Microsoft, And part of

0:18:24.920 --> 0:18:27.359
<v Speaker 13>what they were saying sort of implicitly there is we

0:18:27.440 --> 0:18:30.159
<v Speaker 13>may be leaving behind a life changing amount of money

0:18:30.560 --> 0:18:32.240
<v Speaker 13>as far as this tender offer is concerned.

0:18:32.240 --> 0:18:33.680
<v Speaker 5>That hasn't yet been completed.

0:18:34.680 --> 0:18:38.080
<v Speaker 3>That hasn't yet been completed, nor has an interim board

0:18:38.119 --> 0:18:42.040
<v Speaker 3>to a permanent board. Does that still in negotiations? And

0:18:42.320 --> 0:18:46.560
<v Speaker 3>ultimately is it going to get more diverse? Those are

0:18:46.600 --> 0:18:49.440
<v Speaker 3>really good questions right now. We're still trying to figure

0:18:49.440 --> 0:18:50.320
<v Speaker 3>out a little bit of that.

0:18:51.560 --> 0:18:53.439
<v Speaker 13>I have been reaching out to people, and I know

0:18:53.480 --> 0:18:56.040
<v Speaker 13>other people on our team have also been doing likewise.

0:18:56.680 --> 0:18:59.119
<v Speaker 13>There are still like a few questions here about how

0:18:59.200 --> 0:19:00.800
<v Speaker 13>many people are going to be on the board, what

0:19:00.960 --> 0:19:03.439
<v Speaker 13>is the composition ultimately going to be, Is Microsoft going

0:19:03.480 --> 0:19:05.360
<v Speaker 13>to have a seat on the board. Things like that,

0:19:05.520 --> 0:19:08.000
<v Speaker 13>as far as I can tell, are being flushed out

0:19:08.080 --> 0:19:11.080
<v Speaker 13>right now, and I'm hoping to know very very soon.

0:19:11.160 --> 0:19:15.119
<v Speaker 4>Actually, after we had the hot emoji salute thing on X,

0:19:15.240 --> 0:19:18.880
<v Speaker 4>there was another emoji salute which was a ship. So

0:19:18.920 --> 0:19:21.359
<v Speaker 4>something actually happened on open Aye on the product side

0:19:21.400 --> 0:19:22.840
<v Speaker 4>while we were all trying to work out what was

0:19:22.880 --> 0:19:24.199
<v Speaker 4>going on behind the scenes.

0:19:24.200 --> 0:19:24.760
<v Speaker 7>What was it?

0:19:25.840 --> 0:19:26.879
<v Speaker 5>Are you you're talking about Q?

0:19:27.200 --> 0:19:28.119
<v Speaker 1>Are you talking about Q?

0:19:28.440 --> 0:19:28.720
<v Speaker 14>Okay?

0:19:29.160 --> 0:19:32.040
<v Speaker 13>I just wanted to make sure it's it's been five

0:19:32.200 --> 0:19:33.800
<v Speaker 13>or six days that turned into about three weeks.

0:19:33.800 --> 0:19:36.600
<v Speaker 4>They basically I released this new Voice products. Is that

0:19:36.720 --> 0:19:39.560
<v Speaker 4>with the the like we're still shipping things and they're

0:19:39.560 --> 0:19:40.440
<v Speaker 4>like playing with the ship?

0:19:40.520 --> 0:19:43.040
<v Speaker 13>Yes, yes, yes, okay, Wait so you're sorry you're talking

0:19:43.080 --> 0:19:48.560
<v Speaker 13>about bringing Voice on chatt to all customers. Yeah, So

0:19:48.920 --> 0:19:51.080
<v Speaker 13>I asked about that and I was told that that

0:19:51.200 --> 0:19:55.159
<v Speaker 13>was that was something that was intended to be shipped

0:19:55.160 --> 0:19:58.320
<v Speaker 13>out in advance. So this has it had nothing to

0:19:58.359 --> 0:20:00.640
<v Speaker 13>do with the ousting of sim Molmon, but the timing

0:20:01.000 --> 0:20:02.560
<v Speaker 13>is certainly nice.

0:20:03.200 --> 0:20:03.440
<v Speaker 5>Wow.

0:20:03.560 --> 0:20:05.919
<v Speaker 3>We'll see how back they are now and whether the

0:20:05.920 --> 0:20:09.159
<v Speaker 3>products keep on rolling. Rachel Metz, I mean, what a

0:20:09.160 --> 0:20:10.800
<v Speaker 3>long few days it has been. It's great to have

0:20:10.840 --> 0:20:18.080
<v Speaker 3>her all over the coverage.

0:20:20.480 --> 0:20:24.080
<v Speaker 4>Welcome back to Bloomberg Technology. Amid Ludlow in San Francisco.

0:20:23.560 --> 0:20:25.960
<v Speaker 3>And Caroline hid in New York is about what twelve

0:20:26.000 --> 0:20:28.240
<v Speaker 3>thirty in New York time, nine thirty over.

0:20:28.080 --> 0:20:28.359
<v Speaker 5>There with you.

0:20:28.480 --> 0:20:30.280
<v Speaker 3>Let's check on these markets. Halfway through the trading day

0:20:30.280 --> 0:20:32.600
<v Speaker 3>in the US, and I'm looking at really managing to

0:20:32.600 --> 0:20:34.399
<v Speaker 3>still hold on to two tens of percent gain on

0:20:34.400 --> 0:20:36.879
<v Speaker 3>the Nasdaq one hundred. There has been caution around some

0:20:36.880 --> 0:20:38.960
<v Speaker 3>wh of the macro data coming from China, for example,

0:20:39.000 --> 0:20:40.919
<v Speaker 3>maybe just a bit of a cool well down in

0:20:41.040 --> 0:20:43.960
<v Speaker 3>overall enthusiasm around the Magnificent seven since we've had such

0:20:43.960 --> 0:20:46.240
<v Speaker 3>a run up in those stocks. Nevertheless, still a few

0:20:46.280 --> 0:20:47.960
<v Speaker 3>of them managed to dominate the leadership boards.

0:20:47.960 --> 0:20:49.399
<v Speaker 5>When it comes to the nas that one hundred five

0:20:49.480 --> 0:20:50.560
<v Speaker 5>year yields a Shadne line on.

0:20:50.480 --> 0:20:52.560
<v Speaker 3>Because we've got yet more auctions in the debt market

0:20:52.560 --> 0:20:55.679
<v Speaker 3>today five year crucial Actually yields are coming down ahead

0:20:55.680 --> 0:20:57.359
<v Speaker 3>of that sale. I'm looking at what's happening in the

0:20:57.400 --> 0:20:59.040
<v Speaker 3>world of crypto. We're just off about a little bit

0:20:59.080 --> 0:21:01.040
<v Speaker 3>thirty seven thousand. Those still where we're trading, even though

0:21:01.040 --> 0:21:03.120
<v Speaker 3>we've got a weak US dollar. Many feeling the course

0:21:03.119 --> 0:21:05.479
<v Speaker 3>of Federal Reserve is done in terms of its hiking cycle.

0:21:05.720 --> 0:21:06.800
<v Speaker 5>Move on and have a look at what's.

0:21:06.720 --> 0:21:09.120
<v Speaker 3>Happening in the individual names though, because as you pointed

0:21:09.160 --> 0:21:11.240
<v Speaker 3>out a little bit earlier, it is a course. Cyber Monday,

0:21:11.240 --> 0:21:13.800
<v Speaker 3>Black Friday through Cyber mona Monday seem to be better

0:21:13.800 --> 0:21:16.520
<v Speaker 3>than many had anticipated. A resilient consumer that helps the

0:21:16.600 --> 0:21:19.199
<v Speaker 3>course well, the likes of Shopify, which is helping some

0:21:19.280 --> 0:21:21.679
<v Speaker 3>of those companies that want to access that consumer actually

0:21:21.680 --> 0:21:23.439
<v Speaker 3>sell and they're having a record set of numbers and

0:21:23.480 --> 0:21:26.200
<v Speaker 3>of course that increases their volumes. Were seeing up five

0:21:26.200 --> 0:21:28.640
<v Speaker 3>percent on the trading day for Shopify. Amazon of course

0:21:28.640 --> 0:21:30.480
<v Speaker 3>is going to be benefiting from some of the Cyber

0:21:30.520 --> 0:21:33.879
<v Speaker 3>Monday deals, but also interesting really relationship building going on

0:21:33.920 --> 0:21:36.880
<v Speaker 3>between Salesforce and indeed Amazon Web Services at the moment

0:21:36.880 --> 0:21:40.240
<v Speaker 3>announcing that expansion of their partnership. The move like deepening

0:21:40.280 --> 0:21:43.399
<v Speaker 3>the product integration across data and AI and for the

0:21:43.400 --> 0:21:47.760
<v Speaker 3>first time we'll offer select Salesforce products on the AWS marketplace,

0:21:47.760 --> 0:21:51.240
<v Speaker 3>so really making ADBs even more integral across the board.

0:21:51.320 --> 0:21:53.240
<v Speaker 3>So a bit of a tie up there, and Salesforce

0:21:53.320 --> 0:21:54.640
<v Speaker 3>doing well ahead of its earnings as well.

0:21:54.760 --> 0:21:54.840
<v Speaker 11>Ed.

0:21:55.520 --> 0:21:58.040
<v Speaker 4>Yeah, and it is interesting to see Black Friday Cyber

0:21:58.080 --> 0:22:01.200
<v Speaker 4>Monday move the needle on space stocks. We haven't seen

0:22:01.240 --> 0:22:03.080
<v Speaker 4>that in a little while. Let's turn to the shopping

0:22:03.280 --> 0:22:06.119
<v Speaker 4>that is taking place over this holiday weekend. According to

0:22:06.160 --> 0:22:09.359
<v Speaker 4>Adobe Analytics, US shoppers will spend up to twelve point

0:22:09.359 --> 0:22:12.800
<v Speaker 4>four billion dollars online during today's Cyber Monday event that's

0:22:12.840 --> 0:22:16.680
<v Speaker 4>based on stronger than expecting spending on Black Friday just gone,

0:22:16.840 --> 0:22:20.080
<v Speaker 4>and the popularity of buying now pay later features. Joining

0:22:20.160 --> 0:22:23.399
<v Speaker 4>us now is Robgarth, VP and General Manager of Retail

0:22:23.480 --> 0:22:26.800
<v Speaker 4>at Salesforce, and so Salesforce has its own parallel data

0:22:26.840 --> 0:22:30.160
<v Speaker 4>tracking very similar to Adobe Analytics. You guys are also

0:22:30.240 --> 0:22:33.680
<v Speaker 4>updating and upgrading what you expect this Cyber Monday based

0:22:33.720 --> 0:22:35.400
<v Speaker 4>on the strength of Black Friday.

0:22:35.800 --> 0:22:38.840
<v Speaker 14>Yeah, that's right, and we are Salesforce aggregate signals from

0:22:38.880 --> 0:22:41.840
<v Speaker 14>billions and billions to the shoppers across our platform, so

0:22:41.880 --> 0:22:44.359
<v Speaker 14>it gives us a bird side view of what's happening

0:22:44.359 --> 0:22:47.040
<v Speaker 14>in the industry, and we're feeling really positive. We saw

0:22:47.440 --> 0:22:50.480
<v Speaker 14>great results in Black Friday of nine percent in the US,

0:22:50.520 --> 0:22:55.040
<v Speaker 14>totaling sixteen point four billion dollars and that's really rivaling

0:22:55.280 --> 0:22:58.200
<v Speaker 14>Cyber Monday as the two biggest digital days. So yeah,

0:22:58.240 --> 0:23:02.359
<v Speaker 14>we're expecting strong to digit growth and it's really correlated

0:23:02.400 --> 0:23:06.760
<v Speaker 14>to discounts. Consumers are seeking value, they're being diligent, and

0:23:06.800 --> 0:23:10.520
<v Speaker 14>with the increase of discount rates, we're seeing the digital

0:23:10.600 --> 0:23:11.399
<v Speaker 14>volume sore.

0:23:12.000 --> 0:23:14.040
<v Speaker 3>That's really interesting, isn't it roll, Because I mean, you're

0:23:14.040 --> 0:23:16.399
<v Speaker 3>a man with twenty five years not to date you,

0:23:16.520 --> 0:23:19.480
<v Speaker 3>but about twenty five years and experience across retail in

0:23:19.520 --> 0:23:22.040
<v Speaker 3>all of its guys is and many would be like, oh, yay,

0:23:22.160 --> 0:23:24.520
<v Speaker 3>numbers are up, But in the last few years maybe

0:23:24.520 --> 0:23:26.840
<v Speaker 3>it's felt more the inflation number has been why we've

0:23:26.880 --> 0:23:29.480
<v Speaker 3>seen numbers up. But now you're saying it's actually volume two.

0:23:29.680 --> 0:23:32.280
<v Speaker 14>Yeah, that's a really good distinction. Because we saw this

0:23:32.400 --> 0:23:35.320
<v Speaker 14>soaring happening in the digital surge around the pandemic, why

0:23:35.359 --> 0:23:37.879
<v Speaker 14>we couldn't go in the physical store, So that created

0:23:37.920 --> 0:23:41.080
<v Speaker 14>a whole new baseline. So the last eight quarters or so,

0:23:41.280 --> 0:23:45.400
<v Speaker 14>much of the growth was from inflation, not increased consumer demand,

0:23:45.680 --> 0:23:47.800
<v Speaker 14>and that's what we saw going into the holiday. But

0:23:47.920 --> 0:23:52.560
<v Speaker 14>now we're actually seeing increase orders. We're seeing increased consumers demand.

0:23:52.720 --> 0:23:55.200
<v Speaker 14>Now they are seeking discounts, but they're buying more.

0:23:55.240 --> 0:23:58.199
<v Speaker 3>Finally, and is that sustainable? We know that this is

0:23:58.240 --> 0:24:02.000
<v Speaker 3>almost seasonal. Have this bulk buying that happens in this weekend,

0:24:02.000 --> 0:24:03.560
<v Speaker 3>then it all calls off for about ten days and

0:24:03.560 --> 0:24:05.440
<v Speaker 3>then suddenly everyone gets to act together just before.

0:24:05.280 --> 0:24:06.359
<v Speaker 5>The next round of holidays.

0:24:06.800 --> 0:24:11.080
<v Speaker 3>Is that sort of consumer resilience worldwide going to be

0:24:11.119 --> 0:24:13.120
<v Speaker 3>something we see in the next bountl shopping.

0:24:13.359 --> 0:24:13.560
<v Speaker 7>Yeah.

0:24:13.560 --> 0:24:16.680
<v Speaker 14>I've been talking to hundreds of retail executives worldwide for

0:24:16.720 --> 0:24:19.360
<v Speaker 14>the last couple months leading into the holiday. Nobody had

0:24:19.400 --> 0:24:22.679
<v Speaker 14>an overly bullish forecast for this holiday. They're hoping to

0:24:22.680 --> 0:24:24.960
<v Speaker 14>get out of it, create a nice foundation with their

0:24:25.000 --> 0:24:28.840
<v Speaker 14>inventory levels, with their margin. But what we're seeing, what

0:24:28.880 --> 0:24:32.760
<v Speaker 14>we're hearing is a sense of growth. Retail executives are

0:24:32.760 --> 0:24:36.440
<v Speaker 14>really positive. They're feeling good about the resiliency of the consumers.

0:24:36.440 --> 0:24:39.400
<v Speaker 14>Now we'll shift by verticals. There are some stronger ones

0:24:39.440 --> 0:24:42.240
<v Speaker 14>than others, but they're feeling good about They're really leaning

0:24:42.280 --> 0:24:45.800
<v Speaker 14>into the data they understand about their consumers, leveraging AI

0:24:45.960 --> 0:24:49.320
<v Speaker 14>to build those personal relationships with those consumers because it

0:24:49.440 --> 0:24:52.800
<v Speaker 14>is about retention at this point, it's about increasing margin.

0:24:52.840 --> 0:24:55.680
<v Speaker 14>And they're feeling like especially with the surprising results in

0:24:55.760 --> 0:24:59.480
<v Speaker 14>Black Friday and what we're expecting during Cyber Monday, coming

0:24:59.480 --> 0:25:01.680
<v Speaker 14>out of the year and feeling really good looking into

0:25:01.680 --> 0:25:02.560
<v Speaker 14>the next fiscal year.

0:25:03.440 --> 0:25:06.960
<v Speaker 4>The consumer electronics market is really interesting here because you

0:25:06.960 --> 0:25:09.360
<v Speaker 4>guys are talking about really big numbers on the overall

0:25:09.400 --> 0:25:12.919
<v Speaker 4>spend and electronics have been really popular. But electronics have

0:25:12.960 --> 0:25:16.800
<v Speaker 4>also been some of the most heavily discounted. You know,

0:25:16.920 --> 0:25:20.280
<v Speaker 4>just explain that the causal link between the discount and

0:25:20.320 --> 0:25:23.760
<v Speaker 4>then the pocket buying of those electronic items like TVs

0:25:23.800 --> 0:25:25.200
<v Speaker 4>and consoles for example.

0:25:25.440 --> 0:25:26.320
<v Speaker 1>Yeah, there is a.

0:25:26.280 --> 0:25:29.520
<v Speaker 14>Direct correlation between discounts and buying. There's been a lot

0:25:29.520 --> 0:25:33.040
<v Speaker 14>of narrative about pulling the holiday earlier in the season,

0:25:33.080 --> 0:25:36.440
<v Speaker 14>but the reality is it really kicked in during Cyber

0:25:36.520 --> 0:25:40.560
<v Speaker 14>Week where retailers stepped up. And what happens each year

0:25:40.640 --> 0:25:43.840
<v Speaker 14>at is this idea of the game of discount chicken,

0:25:44.119 --> 0:25:46.960
<v Speaker 14>and consumers always win. The only year they didn't was

0:25:47.119 --> 0:25:50.200
<v Speaker 14>in twenty twenty one where we had a shortage of products.

0:25:50.200 --> 0:25:52.760
<v Speaker 14>Remember that containers were stuck in the port of La

0:25:52.800 --> 0:25:55.760
<v Speaker 14>couldn't get into the domestic supply chain, so retailers didn't

0:25:55.800 --> 0:25:58.639
<v Speaker 14>have to discount. But they do again, and they've stepped up.

0:25:58.640 --> 0:26:02.840
<v Speaker 14>We're seeing discount levels on average at thirty percent across

0:26:02.880 --> 0:26:06.880
<v Speaker 14>the board. Consumer electronics are slightly higher as they normally are,

0:26:07.080 --> 0:26:10.000
<v Speaker 14>but we're also seeing it in health and beauty. We're

0:26:10.000 --> 0:26:14.280
<v Speaker 14>seeing it in active apparel, We're seeing it in also footwear.

0:26:14.320 --> 0:26:17.760
<v Speaker 14>Footwear seems to be a big category both for discounts

0:26:17.800 --> 0:26:20.200
<v Speaker 14>and for purchases online this holiday season.

0:26:20.880 --> 0:26:24.320
<v Speaker 3>Well go VP and General manager of Retail at Salesforce,

0:26:24.520 --> 0:26:27.200
<v Speaker 3>really want to thank you great conversation and we want

0:26:27.200 --> 0:26:28.840
<v Speaker 3>to stick with sort of the theme of e commerce

0:26:28.880 --> 0:26:33.000
<v Speaker 3>and shopping because Entropy is a verification company uses AI

0:26:33.080 --> 0:26:35.919
<v Speaker 3>technology to authenticate luxury goods in particular. In fact, it's

0:26:35.960 --> 0:26:39.040
<v Speaker 3>recently partner with TikTok shop to verify goods sold on

0:26:39.080 --> 0:26:41.639
<v Speaker 3>the platform. We want to be now welcoming the founder

0:26:41.640 --> 0:26:44.320
<v Speaker 3>of the CEO of Entropy in is videos, Trinny Vessan

0:26:44.480 --> 0:26:49.199
<v Speaker 3>and videos fascinating way in which we're seeing people now

0:26:49.280 --> 0:26:52.080
<v Speaker 3>buying direct from their social media platforms and wanting to

0:26:52.119 --> 0:26:53.640
<v Speaker 3>have that trust element.

0:26:53.880 --> 0:26:55.720
<v Speaker 5>You're using answerch intelligence.

0:26:55.240 --> 0:26:57.879
<v Speaker 3>Just to make sure what decades and you know of

0:26:58.200 --> 0:27:01.280
<v Speaker 3>hundreds and hundreds of these goods, is that you're able

0:27:01.320 --> 0:27:01.960
<v Speaker 3>to analyze.

0:27:02.000 --> 0:27:03.439
<v Speaker 5>You can then and the click of a switch, be

0:27:03.520 --> 0:27:05.160
<v Speaker 5>able to analyze the product that you're buying.

0:27:05.240 --> 0:27:07.680
<v Speaker 7>Right, that's exactly right.

0:27:08.480 --> 0:27:11.600
<v Speaker 11>We've been at this for years and our goals to

0:27:11.640 --> 0:27:14.600
<v Speaker 11>be a trustworthy standard and we find this to be

0:27:14.680 --> 0:27:17.840
<v Speaker 11>a massive need, especially in today's era of live, live

0:27:17.880 --> 0:27:21.360
<v Speaker 11>commerce and social commerce, where there's a lot of influencer

0:27:21.840 --> 0:27:24.760
<v Speaker 11>based marketing and influencer based sales. And one of the

0:27:24.800 --> 0:27:28.040
<v Speaker 11>key questions that both TikTok and ourselves wanted to answer

0:27:28.200 --> 0:27:30.440
<v Speaker 11>is what are the right trust signals that we can

0:27:30.520 --> 0:27:36.879
<v Speaker 11>send to enable shoppers to have confidence in what they buy.

0:27:37.320 --> 0:27:40.880
<v Speaker 11>And so we enable this service which is on demand,

0:27:41.040 --> 0:27:43.199
<v Speaker 11>and the idea is to take a few images of

0:27:43.280 --> 0:27:46.719
<v Speaker 11>different items that are in front of you, ideally if

0:27:46.760 --> 0:27:51.480
<v Speaker 11>you're a seller of these products, and the verification happens

0:27:51.520 --> 0:27:54.480
<v Speaker 11>on the cloud. It's all based on AI algorithms that

0:27:54.760 --> 0:27:59.040
<v Speaker 11>understand the minutia between real and fake product, and the

0:27:59.080 --> 0:28:02.040
<v Speaker 11>output of a really speaking is a certificate, and the

0:28:02.119 --> 0:28:05.720
<v Speaker 11>key aspect of this is that certificate is verifiable. It

0:28:05.800 --> 0:28:09.399
<v Speaker 11>is backed by a financial guarantee. And to me, it

0:28:09.400 --> 0:28:12.400
<v Speaker 11>feels like TikTok is ahead of the curve in understanding

0:28:12.520 --> 0:28:15.600
<v Speaker 11>that this trust is absolutely necessary when you don't know

0:28:15.640 --> 0:28:19.359
<v Speaker 11>who you're buying from or what exactly you find video.

0:28:19.359 --> 0:28:21.440
<v Speaker 4>If we were just showing pictures of what the experience

0:28:21.520 --> 0:28:24.840
<v Speaker 4>is like from the consumer's perspective, let's go deeper explain

0:28:24.960 --> 0:28:28.000
<v Speaker 4>the technology, how the underlying technology works.

0:28:29.880 --> 0:28:31.840
<v Speaker 7>Sure, so when we started this.

0:28:33.840 --> 0:28:38.360
<v Speaker 11>Certification platform, the idea was that there's got to be

0:28:38.440 --> 0:28:42.360
<v Speaker 11>some differences between real and fake products, especially in an

0:28:42.400 --> 0:28:47.000
<v Speaker 11>era where the genuine manufacturer of these products have vertically

0:28:47.040 --> 0:28:50.240
<v Speaker 11>integrated all the way from raw material sourcing up to

0:28:50.720 --> 0:28:54.120
<v Speaker 11>retail and selling that product. So the question was is

0:28:54.160 --> 0:28:57.840
<v Speaker 11>there a different standard of production and manufacturing between real

0:28:57.880 --> 0:28:59.200
<v Speaker 11>products and fake products?

0:28:59.320 --> 0:29:01.400
<v Speaker 7>And we manage to answer that using AI.

0:29:01.840 --> 0:29:07.600
<v Speaker 11>So we built algorithms that identified that fairly confidently identify

0:29:07.800 --> 0:29:11.320
<v Speaker 11>or accurately identified these differences, and then we scale that

0:29:11.440 --> 0:29:14.560
<v Speaker 11>by just gathering more and more data. So today we

0:29:14.640 --> 0:29:17.640
<v Speaker 11>have tens of millions of unique items in the database,

0:29:18.360 --> 0:29:22.280
<v Speaker 11>both real and fake product. We source fake product ourselves, unfortunately,

0:29:23.000 --> 0:29:26.520
<v Speaker 11>from manufacturers from all over the world. And this benefits

0:29:26.760 --> 0:29:29.360
<v Speaker 11>in a sort of a community policing way, right because

0:29:29.360 --> 0:29:32.280
<v Speaker 11>we collect data from the community on real and fake

0:29:32.280 --> 0:29:35.960
<v Speaker 11>product and then we also disburst the benefits of that

0:29:36.200 --> 0:29:37.440
<v Speaker 11>using the AI service.

0:29:38.360 --> 0:29:40.600
<v Speaker 4>But just how do you monetize that process? How do

0:29:40.640 --> 0:29:41.760
<v Speaker 4>you make money through the app?

0:29:43.120 --> 0:29:47.920
<v Speaker 11>It's a software as a service platform and customers pay

0:29:48.040 --> 0:29:51.400
<v Speaker 11>a plat fee for item, and we also back that

0:29:51.440 --> 0:29:54.480
<v Speaker 11>with a financial guarantee. Because when we started, the question

0:29:54.720 --> 0:29:57.800
<v Speaker 11>was always around why would you trust AI? Why would

0:29:57.840 --> 0:30:00.840
<v Speaker 11>you trust a machine. So we wanted to basically force

0:30:00.880 --> 0:30:03.560
<v Speaker 11>ourselves to be a good enough and be trustworthy enough,

0:30:03.800 --> 0:30:06.959
<v Speaker 11>so we back every single item with a financial guarantee,

0:30:07.120 --> 0:30:09.440
<v Speaker 11>even though we aren't part of the transaction. And I

0:30:09.440 --> 0:30:13.920
<v Speaker 11>think that has led to one a large distribution of.

0:30:15.520 --> 0:30:15.880
<v Speaker 7>Customer.

0:30:15.960 --> 0:30:19.000
<v Speaker 11>Basically have customers in about eighty different countries, from big

0:30:19.000 --> 0:30:21.800
<v Speaker 11>brands all the way to tiny little pawn shops anywhere

0:30:21.800 --> 0:30:24.600
<v Speaker 11>in the world. This benefits consumers ultimately.

0:30:25.280 --> 0:30:28.920
<v Speaker 5>What's the hardest thing to identify? To verify?

0:30:30.280 --> 0:30:34.440
<v Speaker 11>I mean the it has gotten harder across all brands

0:30:34.480 --> 0:30:37.880
<v Speaker 11>because counterfeiters also seem to have a feedback loop where

0:30:37.880 --> 0:30:38.840
<v Speaker 11>they actually work with.

0:30:38.840 --> 0:30:40.880
<v Speaker 7>Consumers saying, tell us what we can do better.

0:30:42.600 --> 0:30:45.200
<v Speaker 11>Yeah, it is a weird upside down world that we

0:30:45.240 --> 0:30:47.760
<v Speaker 11>live in where people have also made it a little

0:30:47.760 --> 0:30:50.240
<v Speaker 11>more socially acceptable to buy kind of fits. But I

0:30:50.280 --> 0:30:52.520
<v Speaker 11>think that is also because of the quality of counterfeits

0:30:52.520 --> 0:30:55.960
<v Speaker 11>have gotten better. But what is important to understand is

0:30:56.000 --> 0:30:59.680
<v Speaker 11>they cause. Counterfeits seem like a victim's crime, but they

0:30:59.760 --> 0:31:03.360
<v Speaker 11>cause many hundreds of billions of dollars worth of losses

0:31:03.400 --> 0:31:06.320
<v Speaker 11>for everybody involved, from the manufacturer all the way down

0:31:06.400 --> 0:31:09.880
<v Speaker 11>to consumers. We have tested products where one hundred percent

0:31:09.880 --> 0:31:13.080
<v Speaker 11>of the samples we tested had lead and cadmium paint

0:31:13.200 --> 0:31:13.600
<v Speaker 11>on them.

0:31:13.640 --> 0:31:15.400
<v Speaker 7>So it's not a victim of crime. You as a

0:31:15.440 --> 0:31:16.680
<v Speaker 7>consumer are the victims.

0:31:16.760 --> 0:31:19.440
<v Speaker 11>So you need to know what you're buying and make

0:31:19.440 --> 0:31:21.840
<v Speaker 11>sure it's verified and authenticated and you have a certificate

0:31:21.880 --> 0:31:22.120
<v Speaker 11>with it.

0:31:23.440 --> 0:31:26.920
<v Speaker 4>Video cineressan Entropy founder and CEO, thank you so much

0:31:27.160 --> 0:31:28.760
<v Speaker 4>for joining us here on the show. Now, coming up

0:31:28.760 --> 0:31:31.320
<v Speaker 4>on Bloomberg Technology, we're going to discuss the fate of

0:31:31.400 --> 0:31:35.360
<v Speaker 4>China's gaming ecosystem as byt Dance plans to cut hundreds

0:31:35.360 --> 0:31:38.480
<v Speaker 4>of jobs in its gaming division. That conversation coming up next.

0:31:38.760 --> 0:31:53.000
<v Speaker 4>This is Bloomberg Technology. Okay, time for talking tech. First up,

0:31:53.120 --> 0:31:56.920
<v Speaker 4>Chinese President Jijiping will visit Shanghai for the first time

0:31:57.280 --> 0:32:00.520
<v Speaker 4>since its COVID lockdown. According to local media, he'll visit

0:32:00.560 --> 0:32:04.000
<v Speaker 4>the Shanghai Futures Exchange and several tech giants operating in

0:32:04.000 --> 0:32:07.480
<v Speaker 4>the megacity on Tuesday to try and boost a waning

0:32:07.480 --> 0:32:10.760
<v Speaker 4>private sector sentiment and sticking with China, Ali Baba has

0:32:10.760 --> 0:32:14.680
<v Speaker 4>shutted its quantum computing research lab, assigned that the Chinese

0:32:14.680 --> 0:32:18.320
<v Speaker 4>e commerce and cloud operator is considering more cutbacks to

0:32:18.400 --> 0:32:21.080
<v Speaker 4>bulk up the bottom line. The lab's closure will result

0:32:21.120 --> 0:32:23.840
<v Speaker 4>in the loss of just thirty staff plus Ali Barba

0:32:23.840 --> 0:32:26.480
<v Speaker 4>co founder Jack Mar has a new venture, hang jaw

0:32:26.640 --> 0:32:29.520
<v Speaker 4>Mar's Kitchen Food, which he set up last week with

0:32:29.600 --> 0:32:32.480
<v Speaker 4>an initial registered capital of ten million U one that's

0:32:32.480 --> 0:32:35.200
<v Speaker 4>one point four million US dollars. The business involves the

0:32:35.240 --> 0:32:39.440
<v Speaker 4>sale of package agricultural products. According to information from China's

0:32:39.520 --> 0:32:43.560
<v Speaker 4>National Enterprise Credit Information Publicity System.

0:32:43.320 --> 0:32:46.480
<v Speaker 3>CARCT, let's stick on China in particular, let's talk about

0:32:46.520 --> 0:32:49.440
<v Speaker 3>byte Dance because of TikTok that we know here, but

0:32:49.440 --> 0:32:52.160
<v Speaker 3>it's also planned to cut hundreds of jobs in Gaining

0:32:52.280 --> 0:32:55.720
<v Speaker 3>and wind down at Shope's brand Newverse in a major

0:32:55.760 --> 0:32:58.200
<v Speaker 3>withdrawal from the sector, according to sources, now a closure

0:32:58.240 --> 0:33:01.720
<v Speaker 3>that marks bike dancers biggest roctory from old booming gaming

0:33:01.720 --> 0:33:04.840
<v Speaker 3>industry dominated a course by Tencent, and it's smaller faux

0:33:04.920 --> 0:33:08.320
<v Speaker 3>Netti's for more already. Please be welcome, Lisa cosmas Henson,

0:33:08.480 --> 0:33:11.760
<v Speaker 3>PRESIDENTCU of NICO Partners and Market Research and Consulting, from

0:33:11.760 --> 0:33:14.520
<v Speaker 3>covering the Asia games market in particular and its consumers.

0:33:14.640 --> 0:33:18.320
<v Speaker 3>You all be perfect voice Lisa, and ultimately, was this

0:33:18.400 --> 0:33:20.680
<v Speaker 3>a game of market share, were they unable to take

0:33:20.720 --> 0:33:22.200
<v Speaker 3>on the giant of ten Cent.

0:33:24.160 --> 0:33:27.520
<v Speaker 2>Ultimately, it may have been that, but I don't think

0:33:27.600 --> 0:33:31.600
<v Speaker 2>that the games industry has ever been Bite dance primary focus.

0:33:31.760 --> 0:33:34.600
<v Speaker 2>You know, TikTok and Doen, as it's known in China

0:33:34.720 --> 0:33:38.240
<v Speaker 2>are just huge forces to be reckoned with around the world,

0:33:38.720 --> 0:33:42.560
<v Speaker 2>and Byte Dance entered the game space with New Verse

0:33:43.200 --> 0:33:47.320
<v Speaker 2>several years ago, but it really doesn't have a strong

0:33:47.360 --> 0:33:51.680
<v Speaker 2>percentage of their global revenues in any given year. They

0:33:51.720 --> 0:33:56.320
<v Speaker 2>have some flagship brands that they acquired, such as Mouton's

0:33:56.360 --> 0:33:59.640
<v Speaker 2>mobile legends Bang Bang, but that's really well known throughout

0:33:59.640 --> 0:34:03.400
<v Speaker 2>South Stasia hasn't even launched yet in China. This could

0:34:03.400 --> 0:34:06.800
<v Speaker 2>be just at the five year mark they're looking at

0:34:08.040 --> 0:34:10.600
<v Speaker 2>what their five year plan might have been and saying,

0:34:10.719 --> 0:34:12.080
<v Speaker 2>maybe we need to restructure a bit.

0:34:13.640 --> 0:34:16.160
<v Speaker 4>It's good to set the scene because like Tencent is

0:34:16.200 --> 0:34:19.799
<v Speaker 4>the giant, not just in China, is the gaming giant globally.

0:34:20.480 --> 0:34:23.000
<v Speaker 4>And even if by Dance kind of pulls back from

0:34:23.320 --> 0:34:26.879
<v Speaker 4>the content title side, TikTok is such an inn Every

0:34:26.880 --> 0:34:29.880
<v Speaker 4>time I'm on TikTok, there is some video games related

0:34:29.920 --> 0:34:33.279
<v Speaker 4>content in there. Do you feel like that's kind of

0:34:33.280 --> 0:34:36.479
<v Speaker 4>the secret weapon that byite Dance has to make money

0:34:36.520 --> 0:34:36.960
<v Speaker 4>in gaming.

0:34:38.760 --> 0:34:42.520
<v Speaker 2>Definitely, I think that TikTok reaches so many eyeballs around

0:34:42.520 --> 0:34:45.279
<v Speaker 2>the world, and that a lot of those eyeballs see

0:34:45.320 --> 0:34:49.879
<v Speaker 2>those ads and the user acquisition techniques that bike Dance

0:34:49.920 --> 0:34:53.560
<v Speaker 2>has for game published globally, and that even if byte

0:34:53.640 --> 0:34:58.200
<v Speaker 2>Dance completely shutters nuvers, which is still not even confirmed,

0:34:58.520 --> 0:34:59.200
<v Speaker 2>we should.

0:34:58.960 --> 0:35:02.400
<v Speaker 7>Say clearly that they will still.

0:35:02.160 --> 0:35:05.440
<v Speaker 2>Benefit from the games industry globally because they will be

0:35:05.520 --> 0:35:09.440
<v Speaker 2>part of the machine that helps acquire users for publishers everywhere.

0:35:12.160 --> 0:35:16.600
<v Speaker 4>Lisa, the big regulatory crackdown on gaming in China.

0:35:16.120 --> 0:35:17.360
<v Speaker 1>Was very much.

0:35:18.719 --> 0:35:23.239
<v Speaker 4>And a socialist mantra around what society is exposed to

0:35:23.400 --> 0:35:25.920
<v Speaker 4>Does that regulatory risk remain in China if you're a

0:35:26.000 --> 0:35:27.040
<v Speaker 4>video games maker.

0:35:28.960 --> 0:35:33.680
<v Speaker 2>The regulatory landscape in China has always been in the

0:35:34.120 --> 0:35:36.839
<v Speaker 2>twenty years I've covered that market and will always be

0:35:36.960 --> 0:35:41.120
<v Speaker 2>the number one hurdle to a known entity for game

0:35:41.480 --> 0:35:45.080
<v Speaker 2>companies anywhere, even if they're domestic and if they're international,

0:35:45.120 --> 0:35:48.279
<v Speaker 2>certainly to be able to launch games and then have

0:35:49.239 --> 0:35:53.640
<v Speaker 2>success in that market. But I think that most of

0:35:53.640 --> 0:35:57.160
<v Speaker 2>the regulatory changes are behind us now and that people

0:35:57.239 --> 0:35:59.320
<v Speaker 2>have some stronger footing to move forward.

0:35:59.800 --> 0:36:01.399
<v Speaker 7>I think that as we.

0:36:01.360 --> 0:36:04.800
<v Speaker 2>Look at regulations in China, as with all markets around

0:36:04.840 --> 0:36:07.120
<v Speaker 2>the world, companies need to respect the laws of that

0:36:07.440 --> 0:36:08.560
<v Speaker 2>country that.

0:36:08.520 --> 0:36:09.439
<v Speaker 7>They're trying to enter.

0:36:09.719 --> 0:36:13.120
<v Speaker 2>And then you know, there's still huge amounts of money

0:36:13.239 --> 0:36:15.719
<v Speaker 2>to be made in the Chinese games market any given year.

0:36:15.840 --> 0:36:18.920
<v Speaker 2>Leaven this year, it's almost fifty billion dollars in revenue

0:36:19.120 --> 0:36:23.319
<v Speaker 2>in China alone, and so I think that that's a

0:36:23.480 --> 0:36:26.480
<v Speaker 2>big part of the global market and there will be

0:36:26.520 --> 0:36:27.840
<v Speaker 2>benefit there for all companies.

0:36:27.960 --> 0:36:30.359
<v Speaker 3>And that's why we saw some pretty high profile acquisitions.

0:36:30.440 --> 0:36:32.600
<v Speaker 5>I mean, notably by Dance made One itself.

0:36:32.640 --> 0:36:35.520
<v Speaker 3>Well back in twenty twenty one, I think it was

0:36:35.560 --> 0:36:38.560
<v Speaker 3>it spledged four billion dollars in buying up Shanghai mont

0:36:38.560 --> 0:36:41.719
<v Speaker 3>On Technology. Bloomberg's reported that they're likely to spin off

0:36:41.800 --> 0:36:43.920
<v Speaker 3>sell that at least. Is there a market to be

0:36:43.960 --> 0:36:47.520
<v Speaker 3>selling into this environment at the moment? Are gaming studios

0:36:47.920 --> 0:36:50.880
<v Speaker 3>very valuable or less so than prior to the regulatory crackdown?

0:36:53.400 --> 0:36:56.520
<v Speaker 2>Well, I think that there's a lot of internationalization of

0:36:56.600 --> 0:36:59.320
<v Speaker 2>Chinese companies to the rest of the world in terms

0:36:59.360 --> 0:37:04.200
<v Speaker 2>of murders, acquisition or selloffs or more and if Byte

0:37:04.280 --> 0:37:08.480
<v Speaker 2>Dance were to sell off Moontan, then that game, their

0:37:08.520 --> 0:37:11.640
<v Speaker 2>game Mobile Lank Legends Bang Bang is very popular throughout

0:37:11.640 --> 0:37:14.279
<v Speaker 2>the world, and I think that they would have a

0:37:14.440 --> 0:37:18.560
<v Speaker 2>buyer waiting for it. There are rumors that they would

0:37:18.600 --> 0:37:19.640
<v Speaker 2>sell off Moontan.

0:37:20.640 --> 0:37:21.600
<v Speaker 7>Again, I don't.

0:37:21.440 --> 0:37:25.560
<v Speaker 2>Think that's by Dance's mainstay business. And there has been

0:37:25.640 --> 0:37:29.439
<v Speaker 2>a ripe appetite for acquisitions, particularly out of the Middle East,

0:37:29.480 --> 0:37:32.960
<v Speaker 2>such as in Saudi Arabia, with the Public Investment Fund

0:37:33.040 --> 0:37:38.919
<v Speaker 2>or Savvy Games purchasing recently scopely and already dedicating thirty

0:37:38.960 --> 0:37:44.480
<v Speaker 2>eight billion dollars to investments of any kind of company

0:37:44.600 --> 0:37:47.920
<v Speaker 2>or studio to be able to build Saudi Arabia's games industry,

0:37:48.480 --> 0:37:51.040
<v Speaker 2>you know, probably with an eye on becoming what China

0:37:51.200 --> 0:37:54.680
<v Speaker 2>has become. So it's not surprising that there would be

0:37:54.800 --> 0:37:57.239
<v Speaker 2>acquisition around the world and that Mouton would be one

0:37:57.280 --> 0:37:59.160
<v Speaker 2>of the brands that might be something.

0:37:58.880 --> 0:38:00.600
<v Speaker 7>That people will be interested in.

0:38:01.160 --> 0:38:02.920
<v Speaker 2>I was a bit surprised that Bite Dance might want

0:38:02.960 --> 0:38:04.399
<v Speaker 2>to sell it off because it is a well known

0:38:04.560 --> 0:38:07.520
<v Speaker 2>brand in that game Mobile Legends Bang Bang is one

0:38:07.520 --> 0:38:10.120
<v Speaker 2>of the biggest mobile esports titles around and they're about

0:38:10.160 --> 0:38:14.640
<v Speaker 2>to launch in China. So why they would sell that off,

0:38:14.800 --> 0:38:16.719
<v Speaker 2>I'm not sure, and I'm not sure that they will.

0:38:16.840 --> 0:38:19.440
<v Speaker 2>It really depends what the extent of the restructuring of

0:38:19.480 --> 0:38:20.400
<v Speaker 2>New Verse really is.

0:38:21.800 --> 0:38:25.319
<v Speaker 4>Lisa Costmas Hansen, President and CEO of Nico Partners, thank

0:38:25.360 --> 0:38:36.720
<v Speaker 4>you so much for joining us wearables powered by artificial

0:38:36.719 --> 0:38:39.759
<v Speaker 4>intelligence and generating some buzz this holiday shopping season and

0:38:39.760 --> 0:38:43.160
<v Speaker 4>one startups. Aipin is at the heart of the conversations.

0:38:43.200 --> 0:38:44.960
<v Speaker 4>I want to bring in bloombergs Ustin car who's writing

0:38:44.960 --> 0:38:47.479
<v Speaker 4>about it in the Tech Daily. We had the Humane CEO,

0:38:47.520 --> 0:38:50.360
<v Speaker 4>bethni Bon on the show the other day. They're not

0:38:50.440 --> 0:38:52.880
<v Speaker 4>the only game in town. Everyone is now all about

0:38:52.880 --> 0:38:54.359
<v Speaker 4>hand motion talk us through it.

0:38:55.800 --> 0:38:57.680
<v Speaker 12>Yeah, So I think everyone's trying to figure out in

0:38:57.719 --> 0:39:01.799
<v Speaker 12>this sort of new era of digital interact what's the

0:39:01.840 --> 0:39:04.360
<v Speaker 12>next step beyond a keyboard, beyond a mouse, be on

0:39:04.440 --> 0:39:07.120
<v Speaker 12>a touch screen. And with Humane their AI can they're

0:39:07.200 --> 0:39:09.960
<v Speaker 12>using sort of a laser beam from an AI lapel

0:39:10.040 --> 0:39:12.440
<v Speaker 12>pin beams up onto your hand and you sort of

0:39:12.480 --> 0:39:15.880
<v Speaker 12>interact with it by motioning, clicking with your fingers and

0:39:15.920 --> 0:39:19.920
<v Speaker 12>thumb and Apple meta. Everyone's following suit with trying to

0:39:19.920 --> 0:39:22.560
<v Speaker 12>figure out what gestures, what interactions are going to work

0:39:22.600 --> 0:39:26.560
<v Speaker 12>more quickly than actually touching buttons in person? And I think,

0:39:26.800 --> 0:39:28.800
<v Speaker 12>you know, it remains to be seen whether this technology

0:39:28.800 --> 0:39:30.880
<v Speaker 12>will be taking off. But for decades people have been

0:39:30.920 --> 0:39:33.879
<v Speaker 12>really thinking about, Yeah, what's this new interaction model, what's

0:39:33.920 --> 0:39:35.080
<v Speaker 12>this future of design.

0:39:34.840 --> 0:39:36.000
<v Speaker 7>When it comes to virtual.

0:39:35.719 --> 0:39:38.920
<v Speaker 3>Reality, And it's not always work these sorts of gestures.

0:39:39.040 --> 0:39:40.760
<v Speaker 5>Just take Google's Nest Hub for example.

0:39:42.200 --> 0:39:44.200
<v Speaker 12>Yeah, I mean, if you have a Google Nestthub, the

0:39:44.280 --> 0:39:47.320
<v Speaker 12>sort of tabletop tablet right now, you can go interact

0:39:47.320 --> 0:39:50.319
<v Speaker 12>with it using your hands to stop an alarm or

0:39:50.719 --> 0:39:52.640
<v Speaker 12>press play on something. You can sort of push torn

0:39:52.680 --> 0:39:54.759
<v Speaker 12>to screen. It's sort of like shoving a ghost. It's

0:39:54.760 --> 0:39:57.279
<v Speaker 12>a little weird, a little unnatural. You might find using

0:39:57.280 --> 0:40:00.439
<v Speaker 12>your voice is easier. A lot of different companies, Yeah,

0:40:00.440 --> 0:40:02.880
<v Speaker 12>a lot of different companies are using different gestures to

0:40:03.360 --> 0:40:06.879
<v Speaker 12>you know, clenching your fists to quit something. They're using

0:40:06.920 --> 0:40:09.719
<v Speaker 12>computer vision to read how your hands are interacting. Or

0:40:09.760 --> 0:40:12.560
<v Speaker 12>the Apple Watch even you can turn it on an

0:40:12.560 --> 0:40:15.640
<v Speaker 12>accessibility mode in order to play a song or skip

0:40:15.640 --> 0:40:18.200
<v Speaker 12>an alarm. Stop things have sort of an action button

0:40:18.280 --> 0:40:21.440
<v Speaker 12>just with the click of your index finger and thumb so,

0:40:22.000 --> 0:40:23.800
<v Speaker 12>you know, I think it depends on whether this technology

0:40:23.840 --> 0:40:27.399
<v Speaker 12>is actually going to be useful again. Right now, it's faster, sometimes.

0:40:27.040 --> 0:40:28.440
<v Speaker 7>You just click. We're so used to it.

0:40:28.560 --> 0:40:30.560
<v Speaker 12>But the technology is coming in a lot of big

0:40:30.640 --> 0:40:33.640
<v Speaker 12>name tech brands or really experiment to get Microsoft has

0:40:33.680 --> 0:40:35.840
<v Speaker 12>been doing it since the twenty tens with their Microsoft

0:40:35.840 --> 0:40:38.960
<v Speaker 12>Connect playing sort of video games. But it's been difficult

0:40:39.000 --> 0:40:40.880
<v Speaker 12>to interact with some of these systems, but they're getting.

0:40:40.640 --> 0:40:41.160
<v Speaker 7>A lot better.

0:40:41.800 --> 0:40:43.000
<v Speaker 5>Shoving a ghost.

0:40:43.400 --> 0:40:46.759
<v Speaker 3>That's a beautiful analogy to be visualizing with. Thank you,

0:40:46.800 --> 0:40:50.600
<v Speaker 3>Bluemeg's Austin car appreciate it. Meanwhile, that does it for

0:40:50.640 --> 0:40:52.080
<v Speaker 3>this edition of Blue Meg Technology.

0:40:52.880 --> 0:40:54.680
<v Speaker 4>Yeah, a big thank you to all of you listening

0:40:54.680 --> 0:40:58.000
<v Speaker 4>to the podcast, Apple, Spotify, and the Bloomberg platforms from

0:40:58.080 --> 0:41:01.520
<v Speaker 4>SF in New York. This is Inbog Technology

0:41:03.080 --> 0:41:03.120
<v Speaker 7>M