Speaker 1: I'm Emily Chang, and this is the circuit, all right.
Speaker 2: So here we are one of the elephants.
Speaker 3: And cool thing about these guys spent it's that they
Speaker 3: have really, really, really long from and that's that's.
Speaker 2: Cool list.
Speaker 3: And that's pretty much all this to say.
Speaker 1: That was the very first video uploaded to YouTube when
Speaker 1: the website launched nearly two decades ago. It's now got
Speaker 1: over three hundred million views and the platform has become
Speaker 1: one of the world's most influential media companies. Today YouTube
Speaker 1: is even bigger than Netflix.
Speaker 2: I've been working with YouTube even before either I or
Speaker 2: YouTube were part of Google, when it was above you know,
Speaker 2: pieces of Parlor right down the street here in San Mateo,
Speaker 2: and so I have really seen that journey really kind
Speaker 2: of from me at the zoo to what it's become today.
Speaker 1: YouTube CEO Neil Mohan took the rains from Susan Lejitski
Speaker 1: in February twenty twenty three years he served as YouTube's
Speaker 1: Chief product officer and is largely credited with expanding the
Speaker 1: platform services. Amidst the rise of cord cutting, our.
Speaker 2: Top creators have grown their watch time on living room
Speaker 2: screens by something on the order of four hundred percent
Speaker 2: in the last year, a couple of years or so,
Speaker 2: and so we're seeing enormous growth. And it really comes
Speaker 2: down to the fact that people come home, they sit
Speaker 2: down on their couch, and they turn on YouTube and
Speaker 2: they want to consume all the content that they know
Speaker 2: and love on it.
Speaker 1: Just over a year into the top job, Mohan is
Speaker 1: now tasked with taking YouTube to new heights, all while
Speaker 1: dealing with the unprecedented challenges of AI and keeping the
Speaker 1: world's largest creator economy afloat. Joining me on this episode
Speaker 1: of The Circuit, YouTube CEO Neil Mohan.
Speaker 4: You're now a year into the top job.
Speaker 5: What is it more than a third of the planet
Speaker 5: is already watching YouTube?
Speaker 4: How do you plan to make it even bigger?
Speaker 2: We've got a couple billion people that come to the platform,
Speaker 2: come to YouTube every single day. Really, the way I
Speaker 2: think about it is, you know, YouTube's really kind of
Speaker 2: its own sort of unique thing. We're not a social
Speaker 2: media platform, we're not traditional media in the sense, we're
Speaker 2: not linear television. We're really sort of our own thing.
Speaker 2: And so what that means for me is staying focused
Speaker 2: on what we do best, which is a place to create, share,
Speaker 2: and watch video no matter where you are in the world,
Speaker 2: no matter what screen you're on, and that can be
Speaker 2: everything from a fifteen second short to a fifteen minute
Speaker 2: traditional vod on YouTube, to a fifteen hour live stream
Speaker 2: and everything in between. And so if we live up
Speaker 2: to that vision, we think we're really still in the
Speaker 2: early days of our growth story and fulfilling what our
Speaker 2: mission is, which is to give everyone a voice and
Speaker 2: show them the world.
Speaker 5: Based on Nielsen's latest data, YouTube is now by far
Speaker 5: the biggest streamer in the world, Netflix close behind, and
Speaker 5: then everybody else drops way down, Hulu, Disney, Max, Apple.
Speaker 5: You don't get the awards or the critical acclaim. What
Speaker 5: more does YouTube have to prove?
Speaker 2: Well, I would say that certainly from a viewer standpoint,
Speaker 2: what they care about is everything that I just mentioned,
Speaker 2: which is all of their favorite content in one place.
Speaker 2: When you sit down on the couch and you turn
Speaker 2: on YouTube, you expect your favorite creator, to your favorite
Speaker 2: sports highlight, all of that in one place, and so
Speaker 2: it's less about sort of the accolades around that. And
Speaker 2: I do think that YouTube is getting recognized as that
Speaker 2: platform on television screens. We just surpassed a billion hours
Speaker 2: of watch time on living room screens, and you mentioned
Speaker 2: the Nielsen ratings. That is certainly something that when I
Speaker 2: speak to our advertising partners, the brands that look to
Speaker 2: build connections with consumers on our platform, they recognize that
Speaker 2: and they see it as a place not just of
Speaker 2: this broad reach you know, the number one streaming platform
Speaker 2: here in the US, but also reach that is engaged
Speaker 2: and from a brand's perspective, that is something that they
Speaker 2: are really recognizing. Like I said, it's still the early
Speaker 2: days of our journey, but I do start to hear
Speaker 2: that more and more from our partners.
Speaker 5: YouTube is printing money for Google, as I understand it,
Speaker 5: upwards of fifteen billion dollars a year. Where will the
Speaker 5: future revenue growth come from. Talk to us about that
Speaker 5: strategy and how it will play in.
Speaker 2: If you think about YouTube today compared to what YouTube
Speaker 2: was five years ago or certainly ten years ago, there
Speaker 2: are an order of magnitude more creators on our platform.
Speaker 2: We have a breadth of monetization offerings to support this
Speaker 2: creator economy, not just ads, but subscription business. You know
Speaker 2: that was the fifteen billion dollars subscription business across all
Speaker 2: of Google, but also direct to fan funding like channel
Speaker 2: memberships and things like that. So there's an enormous amount
Speaker 2: of scale and complexity in the ecosystem that requires us
Speaker 2: to rethink how we're going to support that creator ecosystem.
Speaker 2: But the goal is the same, which is to make
Speaker 2: our creators successful on our platform in terms of building
Speaker 2: an audience, but also being able to earn a sustainable
Speaker 2: living from our platform. One of the things that I'm
Speaker 2: most proud of is that we are the world's original
Speaker 2: and largest creator economy. We've paid out seventy billion dollars
Speaker 2: to creators, media companies, musicians, and artists over the last
Speaker 2: three years, and that's something that we are very proud
Speaker 2: of here at YouTube.
Speaker 5: Google's ad business is a monster thanks in part to you.
Speaker 5: I mean, you obviously came in and double click in
Speaker 5: the early days and your roots are in the ad business.
Speaker 5: But also it's started controversy about privacy and tracking. What
Speaker 5: are some of the lessons that you've taken from that
Speaker 5: that you're applying.
Speaker 2: To YouTube what we are building for all of us
Speaker 2: as users of the platform, because ultimately, it is that
Speaker 2: connection between fans and viewers and creators that is what's
Speaker 2: ultimately attractive to advertisers. So if you're not focused on
Speaker 2: that connection between creators and fans, everything that you're doing
Speaker 2: from an advertiser standpoint is sort of mood. So that's
Speaker 2: the first thing. The second is that monetization, building advertising
Speaker 2: products and therefore being able to monetize all this amazing
Speaker 2: on YouTube is a long term game. We're going through
Speaker 2: that journey, for example, right now in terms of shorts,
Speaker 2: monetization and actually making shorts a platform that is not
Speaker 2: just a great place to build an audience, but to
Speaker 2: also build a business. And so that's probably the second
Speaker 2: thing that I've learned, and the third spending lots of
Speaker 2: time with brands and advertisers and agencies is really focusing
Speaker 2: on innovation that we could bring to the products that
Speaker 2: they use to engage with their consumers on our platform.
Speaker 2: That is a big area of investment that we work
Speaker 2: on in very close partnerships with our ads colleagues across Google.
Speaker 4: So you've been at Google for fifteen years.
Speaker 5: You joined when YouTube was best known for cat videos,
Speaker 5: and now you're carrying the Super Bowl. Did you ever
Speaker 5: imagine YouTube would be carrying the Super Bowl.
Speaker 2: I've always felt that YouTube is a great place for fans.
Speaker 2: I happen to be a huge sports fan myself, and
Speaker 2: so really since almost the very early days of YouTube,
Speaker 2: it's been a place where I personally was consuming highlights
Speaker 2: and more in depth interviews and things like that. We
Speaker 2: just concluded season one of NFL Sunday Ticket on YouTube
Speaker 2: and it really brought together, I think, kind of two
Speaker 2: or three really key things that are unique to YouTube
Speaker 2: about that live sports experience, like ease of use, great features,
Speaker 2: so product innovation, and most importantly, I would say, actually
Speaker 2: bringing together creators and that live sports content all in
Speaker 2: one place, especially for young people.
Speaker 5: So ESPN, Fox, Warner Brothers are all teaming up to
Speaker 5: do a sports streaming app.
Speaker 4: How fiercely will YouTube compete for sports rights?
Speaker 2: We just concluded season one of NFL Sunday Ticket. We're
Speaker 2: already deep in the planning for season two. New features,
Speaker 2: new capabilities, new creator collaborations that we're going to bring
Speaker 2: for our fans that I'm super super excited about. So
Speaker 2: I have my hands full with making that incredible experience
Speaker 2: for our fans. But what I will say is we've
Speaker 2: been working with the sports leagues for a very long time.
Speaker 2: The NFL, the NBA Baseball leagues really all over the
Speaker 2: world to have their highlights live games in many cases
Speaker 2: like Polystyle and Brazil. And so we've been working on
Speaker 2: live content sports, highlight content creator collaborations with sports for
Speaker 2: well over a decade, and all of that is going
Speaker 2: to continue.
Speaker 5: YouTube has paid out seventy billion dollars to creators over
Speaker 5: the last three years. That's even more than Netflix is
Speaker 5: spending on content. Break that number down for.
Speaker 2: Us, just to give you a little bit more sort
Speaker 2: of sense of the scale of it. We have three
Speaker 2: million creators in our YPP program, so that is millions
Speaker 2: of creators literally earning a living on our platform. Most
Speaker 2: of that is generated through advertising. Advertising is our primary business,
Speaker 2: but increasingly our spot business, our subscriptions business, of which
Speaker 2: there's two flavors, has grown to be a very meaningful
Speaker 2: part of our business as well, and so that's YouTube
Speaker 2: music and premium is in that number as well, but
Speaker 2: we also obviously have a YouTube TV subscription business. And
Speaker 2: then the bucket that also gives creators choice in terms
Speaker 2: of how they earn a living on our platform is
Speaker 2: something that we call fan funding, and that is the
Speaker 2: ability to earn revenue directly from your fans, and so
Speaker 2: it's really all three of those buckets AVA, S, FOD
Speaker 2: and fan funding, direct to consumer that generate revenue for
Speaker 2: our creators, and.
Speaker 4: It's paying off or time will tell.
Speaker 2: Our business is successful when our creator's business is successful.
Speaker 2: And so we are really pleased with the size of
Speaker 2: the creator economy. But I also remind our teams every
Speaker 2: day that we're still in the very early journey of
Speaker 2: what this could grow and become.
Speaker 5: Now YouTube's algorithm can make or break a creator's future.
Speaker 4: Take us inside the black.
Speaker 5: Box just a little. How does it work and why
Speaker 5: does it change all the time.
Speaker 2: Well, the simplest way to think about the recommendations that
Speaker 2: you see in your feed, whether it's the home feed
Speaker 2: or on the watch page, is it is really a
Speaker 2: reflection of your interests as a viewer. So when I
Speaker 2: open up my feed, it is going to have sports
Speaker 2: in there, it's going to have music in there, it's
Speaker 2: going to have some creators that I'm watching in there.
Speaker 2: And so the quote unquote algorithm really is just a
Speaker 2: reflection back of your personalized interest as a viewer. And
Speaker 2: so when it's changing, it's changing in the sense of
Speaker 2: reflecting back your interests or your personalized history of what
Speaker 2: you were watching on our platform. And that is the
Speaker 2: simplest way that I can really describe, you know, it's
Speaker 2: you know.
Speaker 4: So it's our fault. The algorithm keeps changing.
Speaker 2: Well because you know, our interests as viewers continues to change. Now, obviously,
Speaker 2: we are also trying to continue to improve that experience
Speaker 2: for our viewers and help creators get discovered, and so
Speaker 2: we're not sitting still there. There's an enormous amount of innovation.
Speaker 2: You know, AI is such a buzzword in our industry today.
Speaker 2: But one of the areas where we've been investing very
Speaker 2: heavily in AI for around a decade is actually in
Speaker 2: those recommendations that you see when you open up the
Speaker 2: YouTube app, the.
Speaker 5: Mister Beast effect. It seems like everyone's trying to copy him. Now,
Speaker 5: do you worry at all about the homogenization of YouTube?
Speaker 2: I personally don't worry about that, and the reason is because,
Speaker 2: you know, obviously, Jimmy is an incredibly successful creator on
Speaker 2: our platform. He is true innovator in terms of content,
Speaker 2: in terms of building that engagement with an audience. He's
Speaker 2: got an enormous audience on our platform. There are lots
Speaker 2: of creators obviously that try to learn from his success.
Speaker 2: But there are five hundred hours of content uploaded to
Speaker 2: our platform every single day, every niche interest, every learning
Speaker 2: pursuit that you want to have, every musical genre. So
Speaker 2: in terms of being able to find, you know, the
Speaker 2: particular niche that you're interested in in that moment that
Speaker 2: you're interested in, I'm never worried about it being you know,
Speaker 2: homogeneous across all of YouTube.
Speaker 5: A bunch of powerful YouTubers announced recently they were quitting
Speaker 5: the platform.
Speaker 4: You know, some of them say they're burned out.
Speaker 5: Some of them say, you know, they can't deal with
Speaker 5: the algorithm and all the time changes.
Speaker 4: What do you have to say to some of those people?
Speaker 5: And I think there's this feeling that you're pushing out
Speaker 5: some of the more homespun creators for more flashy content.
Speaker 2: I would say the way I look at it is
Speaker 2: it's almost sort of a natural evolution given how long
Speaker 2: YouTube has been around, and I've had my own history
Speaker 2: with YouTube. I've been working with YouTube even before either
Speaker 2: I or YouTube were part of Google, when it was
Speaker 2: above you know, a piece of parlor right down the
Speaker 2: street here in San mateo, and so I have really
Speaker 2: seen that journey really kind of from me at the
Speaker 2: zoo to what it's become today. And I would say
Speaker 2: a couple things. First of all, everybody's decision in terms
Speaker 2: of what they choose to do really is a personal one.
Speaker 2: I know lots of creators who've chosen to either take
Speaker 2: a break or perhaps move to different sorts of pursuits.
Speaker 2: Some of them have moved from in front of the
Speaker 2: camera to behind the camera. Some of them have moved
Speaker 2: to grow different types of businesses out of their YouTube experience.
Speaker 2: And I think all of that is actually a natural evolution,
Speaker 2: but actually also really great because it's a decision that
Speaker 2: they were able to make based on their success on
Speaker 2: our platform. And so that's how I've seen that. You know,
Speaker 2: it's natural for someone who's been doing something for coming
Speaker 2: up on two decades to think about perhaps something else
Speaker 2: that they might want to do, and so it really
Speaker 2: is a personal choice.
Speaker 5: Broadly, shorts does seem to be YouTube's answer to TikTok?
Speaker 5: Is it working or are you cannibalizing the og?
Speaker 2: YouTube has to be a place for creators where they
Speaker 2: can do, again a fifteen second short or a fifteen
Speaker 2: hour live stream, and we have all of those creators
Speaker 2: on our platform, and so our investment in shorts is
Speaker 2: something that I'm very excited about. We have seventy billion
Speaker 2: views a day on the platform. You know, the number
Speaker 2: of creators uploading shorts has grown fifty percent year on year.
Speaker 2: We are in a monetization journey where every single month
Speaker 2: for the last year since launching our monetization program on shorts,
Speaker 2: creator's earnings have grown every single month. So lots and
Speaker 2: lots of success around shorts, but it's still very, very
Speaker 2: early days.
Speaker 5: Screen Time is the number one thing parents seem to
Speaker 5: be dealing with right now, and studies are showing that
Speaker 5: screen time is linked to mental health issues and kids
Speaker 5: as young as three.
Speaker 4: Like we're talking about anxiety depression. As a dad, how
Speaker 4: do you grapple with these issues.
Speaker 2: It's a great question. In our home. My wife and
Speaker 2: I talk about this on a regular basis. We have,
Speaker 2: you know, kids across a broad range, and I think,
Speaker 2: first of all, obviously every household has to make their
Speaker 2: own decisions about these things. The second, I do think
Speaker 2: that they're at least in our household, we make different
Speaker 2: decisions depending on the age and development of all three
Speaker 2: of our kids. Back to your point on screen time,
Speaker 2: personalized ads is not something that we allow for under eighteens.
Speaker 2: Uploading videos is default private, right, So those types of things,
Speaker 2: the screen time settings are set on by default actually
Speaker 2: for even in that case, and so that's sort of
Speaker 2: how we deal with it.
Speaker 5: It's almost like kids, I mean, kids are spending billions
Speaker 5: of hours on YouTube. It's almost like the default babysitter.
Speaker 5: Do you think about that responsibility?
Speaker 2: I think about it on a daily basis, And it
Speaker 2: starts with those principles which get baked into our products, YouTube,
Speaker 2: Kids Supervisors Experiences, even the main app for under eighteens.
Speaker 2: But it doesn't stop there. It's about also the policies
Speaker 2: that govern the content that should be allowed for young people.
Speaker 2: So we've always had very strong policies around wellbeing of
Speaker 2: young people, obviously very strong policies around eating disorders and
Speaker 2: self harm and that type of content. But it's not
Speaker 2: just about what content comes down from the platform. It
Speaker 2: is also how our recommendation algorithms think about that. And
Speaker 2: the third thing which sometimes gets overlooked but I think
Speaker 2: is really important, is also having a set of guidelines
Speaker 2: that we provide to the creative community about content that
Speaker 2: is appropriate for kids of all ages. Importantly, for all
Speaker 2: of these buckets, we really do work with a large
Speaker 2: stable of experts, so child wellbeing experts, child develop and experts,
Speaker 2: children's media experts, and this group of outside advisors really
Speaker 2: gives us advice on all of these things, our products,
Speaker 2: our content policies, our creator guidelines, and so it's an
Speaker 2: ongoing process. We're not perfect by any means, but it's
Speaker 2: a lot of this that goes into the products that
Speaker 2: the young people in your household experience every day.
Speaker 5: Artificial intelligence is clearly going to have a powerful impact
Speaker 5: on all platforms.
Speaker 4: How will AI change YouTube?
Speaker 2: I feel that YouTube is uniquely positioned in one very
Speaker 2: specific way when it comes to artificial intelligence. Of course,
Speaker 2: we are a technology company. We have lots of engineers
Speaker 2: that work here building all the products that we have
Speaker 2: been talking about, and so we have a deep investment
Speaker 2: in artificial intelligence going back years and years. Everything from
Speaker 2: the way that we recommend content, all the work that
Speaker 2: we do to protect users on our platform from bad actors,
Speaker 2: bad content, etc. That has borne out through heavy investment
Speaker 2: in AI. But we're also a creative company. We're a
Speaker 2: platform where creators come every day to share their ideas,
Speaker 2: share their amazing work with their fans all over the world.
Speaker 2: So bringing together the best of AI and using it
Speaker 2: to really empower human creativity is how I think you're
Speaker 2: going to see it show up on YouTube.
Speaker 5: You've got a new tool now that requires users to
Speaker 5: disclose when they're using AI generated content.
Speaker 4: But why put that responsibility on users? Shouldn't you two
Speaker 4: be making that distinction.
Speaker 2: Well, the person who's going to know best that they
Speaker 2: have used either artificial intelligence, and by the way, it's
Speaker 2: not just about purely artificial intelligence, and creators do have
Speaker 2: a responsibility when they're uploading content and building an audience
Speaker 2: on YouTube to disclose that, and so that's what we believe.
Speaker 2: It is also our responsibility to put that in front
Speaker 2: of users, and so that will be a requirement of
Speaker 2: our creators, but we will build systems to also be
Speaker 2: able to do our best at detecting that. That's an
Speaker 2: area of investment for us. It's built on our existing
Speaker 2: policies and principles around content and our platform.
Speaker 5: So you're also going to flag videos that you notice
Speaker 5: have AI involved that or maybe don't disclose.
Speaker 2: It and users can flag those videos as well. And so,
Speaker 2: just like for the rest of our content policies, if
Speaker 2: a user notices something that this is actually deceptive in
Speaker 2: this particular way, users can flag that and we use
Speaker 2: those user flags to actually make policy decisions. In this case,
Speaker 2: the decision would be applying a label to that content.
Speaker 2: And so that's one approach, but that's really only one
Speaker 2: approach by which we're thinking about living up to our
Speaker 2: responsibility in this really rapidly changing world powered by AI.
Speaker 4: Well, talk about rapidly changing.
Speaker 5: What was your reaction when you saw open ais Ora
Speaker 5: demo the technology.
Speaker 2: What's really amazing about this and our teams talk about
Speaker 2: this in our product reviews on a regular basis, is
Speaker 2: that there are new developments that are happening almost on
Speaker 2: a weekly, monthly sort of basis. And when I think
Speaker 2: about again, just from a YouTube perspective, the way that
Speaker 2: you should expect AI to manifest itself in the product
Speaker 2: is through creator tools, and as a creator, honestly, whether
Speaker 2: they're powered by AI or not is sort of besides
Speaker 2: the point. They should allow you to do things that
Speaker 2: otherwise you could only imagine in the past, or something
Speaker 2: that might have taken you nine weeks to do, maybe
Speaker 2: you can do in like nine minutes or nine seconds.
Speaker 5: Open ai Cto Mira Marati was asked what data was
Speaker 5: used to train Sora, and she didn't give a clear answer.
Speaker 4: Do you believe that YouTube was used to train SOA.
Speaker 2: Well, I don't know. I think first you would have
Speaker 2: to you know, I guess they were asked, but you
Speaker 2: know you'd have to ask them. I have seen reports
Speaker 2: that it may or may not have been used. I
Speaker 2: have no information myself, and so I'd encourage you to
Speaker 2: ask them directly if it was.
Speaker 4: Being used, Would that be against your policy?
Speaker 2: It would be. We have a clear terms of service
Speaker 2: that when a creator uploads their hard work to our platform,
Speaker 2: they have certain expectations. One of those expectations is that
Speaker 2: the terms of service is going to be abided by.
Speaker 2: And our terms of service does allow for some YouTube
Speaker 2: content like the title of a video or the channel
Speaker 2: name or the creator's name to be scraped, because that's
Speaker 2: how you enable the open Web for that content to
Speaker 2: show up and maybe show up in other search engines
Speaker 2: or what have you, and be available that way. But
Speaker 2: it does not allow for things like transcripts or video
Speaker 2: bits to be downloaded, and that is a clear violation
Speaker 2: of our toss. And so those are the rules of
Speaker 2: the road in terms of content on our platform, and how.
Speaker 5: Does it work internally? Is Google using YouTube to train Gemini?
Speaker 2: Google uses YouTube content really in accordance again back with
Speaker 2: those terms of service or individual contracts that we might
Speaker 2: have with creators or uploaders to our platform. As you know,
Speaker 2: lots of creators have different sort of licensing contracts in
Speaker 2: terms of their con our platform. Lots of rights holders do,
Speaker 2: and so some portion of that YouTube Corpus maybe being
Speaker 2: used for those models, but it's going to be in
Speaker 2: concert with whatever the terms of service or the contract
Speaker 2: that that creator is signed before uploading their content to YouTube.
Speaker 4: And how is.
Speaker 5: YouTube working with creators to make sure their IP is
Speaker 5: protected and that they get paid for it.
Speaker 2: A lot of it does start with our core terms
Speaker 2: of service and what the rules there are in terms
Speaker 2: of how their content can be used, how it shouldn't
Speaker 2: be getting scraped, et cetera. So that's an important part
Speaker 2: of our efforts there. But I would take a step
Speaker 2: back and say that as we're thinking about how AI
Speaker 2: technology is going to show up on the YouTube platform,
Speaker 2: it's going to go back to the core mission, which
Speaker 2: is it's ultimately about making creators successful on our platform,
Speaker 2: building magical experiences for our viewers.
Speaker 5: When I first saw SOA, I was definitely taken it back,
Speaker 5: like misinformation is already rampant. Are we staring down the
Speaker 5: barrel of a future where we won't know what's real.
Speaker 4: And what's fake? Is this the end of truth as
Speaker 4: we know it?
Speaker 2: I would say that we have to have two key
Speaker 2: aspects of our approach here versus. This technology is here.
Speaker 2: We can't hide from this technology, and I am all
Speaker 2: of my experience in terms of these types of big
Speaker 2: paradigm shifts, whether it was the birth of the Internet
Speaker 2: or that shift from desktop to mobile, is that it's
Speaker 2: going to lead to many, many amazing opportunities. Having said that,
Speaker 2: this is also technology that, if it's in the hands
Speaker 2: of bad actors, will reduce the cost of producing, in
Speaker 2: your example, deep fakes or misinformation to zero or very
Speaker 2: close to zero. So we have to be cognizant of that.
Speaker 2: AI is going to play a really big role in
Speaker 2: actually detecting that type of content, but also all the
Speaker 2: amazing trained professionals we have all over the world that
Speaker 2: are reviewing this content. So all of those things have
Speaker 2: to come in together.
Speaker 5: It's a record election year, more than half the world
Speaker 5: is voting. How is Google going to ensure fair information
Speaker 5: and free election, especially in the age of AI.
Speaker 2: We have a new policy in place that is requiring
Speaker 2: labeling of this sort of content. We won't just stop there.
Speaker 2: When people are looking for election related information on our platform.
Speaker 2: We raise up content that comes from channels that have
Speaker 2: a history of authority, and again authority not determined by me,
Speaker 2: but by third party raiders all over the world that
Speaker 2: evaluate content from these channels, So content from authoritative sources.
Speaker 2: We have an intelligence desk, and we have a capability,
Speaker 2: a Google wide capability, the Threat Analysis group that is
Speaker 2: looking for coordinated deceptive practices, state actor deceptive practices that
Speaker 2: might be using some of this technology. And finally, this
Speaker 2: is all based on a foundation of actually having policies
Speaker 2: in place that make sure that YouTube isn't a place
Speaker 2: for content that violates our election integrity policy. Our hate
Speaker 2: speech policies are harmful, criminal conspiracy policies, So all of
Speaker 2: those things have to come in to affect to make
Speaker 2: sure that we are a place where people can have
Speaker 2: open discourse around politics and elections, because YouTube is an
Speaker 2: open platform where a lot of that electoral process plays out,
Speaker 2: but also one where we're doing our best to make
Speaker 2: sure that this type of technology doesn't allow for misinformation
Speaker 2: to get distributed.
Speaker 5: I hear that you're the kind of leader that you
Speaker 5: know you keep cool.
Speaker 4: In a crisis.
Speaker 5: What does it take to do that, especially at a
Speaker 5: company like YouTube where you know there's a lot going
Speaker 5: on on the platform every day.
Speaker 2: You know, my wife jokes that my nickname is even
Speaker 2: Keel Neil, and that's just kind of how I've I've
Speaker 2: always been so u It's you know, I think from
Speaker 2: my standpoint, it's about keeping perspective, the bigger picture in mind,
Speaker 2: and I think that when it comes to those types
Speaker 2: of difficult moments in terms of operating our business, what
Speaker 2: I really try to fall back to are always first principles,
Speaker 2: because those difficult moments always involve making trade offs between
Speaker 2: really really tough choices, and so being grounded in a
Speaker 2: set of core principles about what truly is important for
Speaker 2: the business, what's right for our users, allows me to
Speaker 2: stay calm and actually help the teams make those types
Speaker 2: of decisions.
Speaker 5: So where does even Keel Neil want YouTube to be
Speaker 5: in five years.
Speaker 2: I want to be a place where we are the
Speaker 2: best place to create, to share, to watch a video,
Speaker 2: regardless of where you are in the world or what
Speaker 2: device you're on ours. That's my vision. That's the vision
Speaker 2: for YouTube. A couple of just concrete examples are We've
Speaker 2: talked about living room growth, so that is a big
Speaker 2: area where I think we're in the very early days
Speaker 2: of the growth journey around YouTube and living rooms all
Speaker 2: over the world. We've talked about creation, AI powered creation,
Speaker 2: the fact that we have these supercomputers in our pockets,
Speaker 2: in our phones, so participatory creation, especially for younger audiences,
Speaker 2: all of us being creators. We're in the really really
Speaker 2: early days of that as well. And so those are
Speaker 2: kind of two really big trends that I see growing
Speaker 2: over the next five years.
Speaker 4: Thank you. That was awesome. I really appreciate it. Don't
Speaker 4: forget to like and subscribe.
Speaker 5: I'm Emily Chang. Follow me on Twitter and Instagram at
Speaker 5: Emily Chang TV. You can watch new episodes of the
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Speaker 5: senior producers are Lauren Ellis and Alan Jeffries. Our editor
Speaker 5: is Alison Casey. Catch you next time.