WEBVTT - EYL #77 The Plug

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right.

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<v Speaker 2>Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>All right, guys, welcome back earned a Lisia La edition.

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<v Speaker 4>We have a very we have a very very educational,

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<v Speaker 4>exciting episode. I'm looking forward to. I know you're gonna

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<v Speaker 4>learn a lot. We have for Zana Naani.

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<v Speaker 3>That was good.

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<v Speaker 4>Sorry I got nervous, cracked under pressure, cracked under pressure.

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<v Speaker 4>But no, this is very this is very going to

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<v Speaker 4>be an informative episode. So for people that don't know,

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<v Speaker 4>there's a lot of programs that for business owners. So

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<v Speaker 4>the thing of the think about this whole podcast is

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<v Speaker 4>to get people information, is to inform people, and we

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<v Speaker 4>inform people of all areas of finance, but especially business

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<v Speaker 4>owners and entrepreneurs. Right, So when we heard your story

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<v Speaker 4>and he was just educating us about how many programs

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<v Speaker 4>and opportunities there are for business owners, I'm like, okay, yeah,

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<v Speaker 4>we definitely we have to tell the people to enlighten them,

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<v Speaker 4>to educate them, and to really you know, give them

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<v Speaker 4>an idea of what's going on. So you are a

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<v Speaker 4>business coach, business consultant and you've worked with over four

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<v Speaker 4>hundred businesses in the last six years, all the way

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<v Speaker 4>from small businesses to fortune five hundred companies.

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<v Speaker 2>That's correct.

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<v Speaker 4>Some of the largest companies are Lexus, Chet, Blue Us Bank,

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<v Speaker 4>the La County, the Fire Department. So you and you

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<v Speaker 4>work with a lot of different companies as far as

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<v Speaker 4>the divert the inclusion program and diversity, right, yes, yes, yes,

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<v Speaker 4>So first and foremost, thank you, thank you.

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<v Speaker 2>For thank you for having me, thank you for.

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<v Speaker 5>Coming taking out, thank you for hosting us exactly, thank

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<v Speaker 5>you for coming.

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<v Speaker 4>Exactly, exactly exactly, so we're gonna we're gonna jump right

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<v Speaker 4>into it. And you was just you was educating me

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<v Speaker 4>about redlining. And after redlining, there was some programs put

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<v Speaker 4>in place by banks to kind of help the effects

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<v Speaker 4>of redlining business. So, can we just get a brief

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<v Speaker 4>explanation of what red lining is so people that might

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<v Speaker 4>not be familiar with redlining.

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<v Speaker 2>Sure.

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<v Speaker 4>So.

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<v Speaker 2>Unfortunately, there was a lot of racist policies that were

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<v Speaker 2>up held by the government and other aspects of our society,

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<v Speaker 2>and one was redlining. And redlining is when a lot

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<v Speaker 2>of different institutions drew literal red lines on the map

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<v Speaker 2>and said we are not going to do business here

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<v Speaker 2>and we're not going to have any loans here or

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<v Speaker 2>access for people for real estate. And those were underrepresented communities,

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<v Speaker 2>i e. People of color. And so what happened is

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<v Speaker 2>as a result of that, years and years and years

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<v Speaker 2>of this trauma and really this pain that has been

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<v Speaker 2>put on people our communities, there have been programs and

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<v Speaker 2>things that have come into place to help offset that.

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<v Speaker 2>And one is called the Community Reinvestment Act and is

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<v Speaker 2>literally an act that says that banks and other people

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<v Speaker 2>have to donate back to those communities in the form

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<v Speaker 2>of you know, donations and charity to nonprofits and specifically

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<v Speaker 2>it's for financial literacy. So what all you all are

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<v Speaker 2>talking about. They are funding that. They're giving the money

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<v Speaker 2>to nonprofits. And I work for nonprofit, so I was

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<v Speaker 2>fully aware of what amazing programs are there are because

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<v Speaker 2>we were able to get the checks to do the program.

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<v Speaker 2>So some of those things are business counseling, they're entrepreneur programs.

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<v Speaker 2>I used to teach entrepreneur programs and they're really low

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<v Speaker 2>cost or they're free, and so it's just really good

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<v Speaker 2>for our people to know about that. I'm Filipino and

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<v Speaker 2>Pakistani and so I worked in historic Filipino town in

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<v Speaker 2>la and we did a lot of good work there.

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<v Speaker 2>We still do a lot of good work there around

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<v Speaker 2>how to get people aware of what's out there. Savings programs.

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<v Speaker 2>They had one program back in the day where you

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<v Speaker 2>could save money like fifty bucks a month and at

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<v Speaker 2>the end of practicing saving for twelve months, you get

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<v Speaker 2>two thousand dollars from this bank, from this grant. It

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<v Speaker 2>was amazing. So people need to know about stuff like

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<v Speaker 2>that and be aware about what's possible.

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<v Speaker 4>Okay, so all right the Community Reinvestment Act. Can we

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<v Speaker 4>just give a little bit, a little bit broad a

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<v Speaker 4>detail on what that actually is? That is? That? Is

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<v Speaker 4>that A because we're in l I don't know if

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<v Speaker 4>I sit that way in LA, but we're in l

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<v Speaker 4>A right now. Shout out to the city, the great

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<v Speaker 4>city of Los Angeles. You know, we love l A.

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<v Speaker 4>So but is this a program that is specific to

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<v Speaker 4>California l A or is it a national.

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<v Speaker 5>I feel like LA was broken into the red line zones,

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<v Speaker 5>and I think it had something to do with the

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<v Speaker 5>train tracks, and that's how the parts of LA were

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<v Speaker 5>broken up, like Compton Wise, It's like all these things

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<v Speaker 5>were broken up intentionally, right and in that time, that's

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<v Speaker 5>how neighborhoods formed and.

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<v Speaker 2>How games key people where they were.

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<v Speaker 4>It was like, it's a history of that Chicago, and

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<v Speaker 4>that's where the term other side of the train tracks

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<v Speaker 4>exactly because literally a lot of you on the other

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<v Speaker 4>side of the tracks that separated the good neighborhood from

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<v Speaker 4>bad neighborhood quote unquote, well, I mean property from not poverty.

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<v Speaker 4>So that's a good first bethead. I mean not good people,

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<v Speaker 4>but good as far as you know real estate prices

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<v Speaker 4>and stuff like that. So all right, But it was.

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<v Speaker 2>A multiplier effect of that, because if you couldn't get

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<v Speaker 2>a loan, you couldn't own a house. If you couldn't

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<v Speaker 2>own a house, then you can't have wealth. So it's

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<v Speaker 2>what we see multiply over and over. And then on

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<v Speaker 2>top of that the schools is that you're in an

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<v Speaker 2>undesirable neighborhoods, you're not gonna have good schools. So on

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<v Speaker 2>top of that, then your schools are bad. So what

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<v Speaker 2>do you have. You have liquor stores and check cashing places.

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<v Speaker 2>You don't have banks, so you're now paying to cash

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<v Speaker 2>your check. You're paying to go and get your check cash.

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<v Speaker 2>So it's just lose, lose, lose the whole way. So

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<v Speaker 2>this Community Reinvestment Act was to help offset that, to

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<v Speaker 2>help get people back into banking, to trust banks again,

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<v Speaker 2>so not to go to the check cashing places, not

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<v Speaker 2>to go spend money doing putting your Oh we have

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<v Speaker 2>people having cash under the mattresses. That's where people are.

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<v Speaker 2>That's where they're saving them money because they're like, we

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<v Speaker 2>don't trust the banks. How do we don't even know

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<v Speaker 2>anyone at the bank. Actually banks don't have people that

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<v Speaker 2>look like us. So these nonprofits where these intermediaries, these

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<v Speaker 2>like go betweens to help people gain trust back into

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<v Speaker 2>the banks. That's what they were for.

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<v Speaker 3>It's funny like that.

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<v Speaker 5>We we had conversations with adults were the first thing

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<v Speaker 5>that they wanted to do when they got that check

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<v Speaker 5>was go to check cash, and we were like, no,

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<v Speaker 5>you should probably have a bank account. And it's like,

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<v Speaker 5>now I don't trust it. It's just something that's been

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<v Speaker 5>ingrained in our communities for so long. That's it.

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<v Speaker 4>And people don't people don't understand how you know what.

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<v Speaker 4>Somebody made a good, good analogy to me because when

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<v Speaker 4>I first when I got my first job, and I

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<v Speaker 4>went to the check cashing checks like a couple of

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<v Speaker 4>blocks away from where I worked in the camp and

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<v Speaker 4>everybody went there and they were saying, like, you never

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<v Speaker 4>see a check cash in place in like a white

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<v Speaker 4>neighborhood or like a wealthy neighborhood. You don't. This is

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<v Speaker 4>what a fried chicken spot.

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<v Speaker 5>You never see a couple of things. It's going to

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<v Speaker 5>be a liquorster, a church, a fried chicken spot, and

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<v Speaker 5>a check ash.

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<v Speaker 4>No, it's it's true, it's true. So but all right,

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<v Speaker 4>So there's programs put in place by banks to help

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<v Speaker 4>educate people, right, So what are they actually educating them on.

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<v Speaker 2>So one is how to have a bank account, how

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<v Speaker 2>to actually write a check, how to just use the

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<v Speaker 2>financial institutions that are out there to get you used

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<v Speaker 2>to that so you don't have to pay for your

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<v Speaker 2>money because a check cashing place, Okay, you cash your check,

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<v Speaker 2>but then you get used to going there, and then

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<v Speaker 2>they upsell you on like this a loan. Oh, you

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<v Speaker 2>need an advance on your check. You need some money, Okay,

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<v Speaker 2>but that's like going to cost you forty percent. So

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<v Speaker 2>the next time around, now you're paying half your check

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<v Speaker 2>right in order to get the money, and then that compounds,

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<v Speaker 2>so now you owe money. So all of a sudden,

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<v Speaker 2>you're owing money instead of making money. Where if you

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<v Speaker 2>put in the bank you gain interest, even if it's

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<v Speaker 2>a little bit interest, at least you're not paying to

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<v Speaker 2>get your money. So it's a way to get people

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<v Speaker 2>used to using financial institutions and Also the other programs

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<v Speaker 2>were about how to start a business, which I really love.

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<v Speaker 2>That's what I was a part of, so how to

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<v Speaker 2>start a business. And then I even did financial literacy

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<v Speaker 2>for kids, so we got piggybanks. We taught them how

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<v Speaker 2>to count and use a calculator, and then we taught

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<v Speaker 2>them about like needs and wants. So don't spend money

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<v Speaker 2>on those name brands necessarily when you're that young, Like

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<v Speaker 2>save a bit, you know, earn your leisure, how you

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<v Speaker 2>have your assets.

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<v Speaker 3>This sounds something right right, Yeah, for sure.

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<v Speaker 2>That's what you teach. So we did it all for

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<v Speaker 2>you know, there in those hoods, and it was great.

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<v Speaker 4>Can you talk about the program for small business owners? Yeah,

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<v Speaker 4>there's an SBA.

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<v Speaker 2>So the government has different parts of it, and one

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<v Speaker 2>part of it is called the Small Business Administration, the SBA.

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<v Speaker 2>And who pays for that? You do? You do?

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<v Speaker 4>I do?

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<v Speaker 2>The taxes pay for it. The taxes that you pay

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<v Speaker 2>go to programs. And these programs are free so that

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<v Speaker 2>the programs are small business counseling, so you can come

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<v Speaker 2>if you need a business plan, you can go roll

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<v Speaker 2>up to one of these places and go and get

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<v Speaker 2>yourself a business counselor for free, and they will coach

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<v Speaker 2>you through a business plan. And you've already paid for

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<v Speaker 2>it because you pay ten taxpayer, so you should go

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<v Speaker 2>and get the resources that you've paid for.

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<v Speaker 5>Where do I find this program? Because I know this

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<v Speaker 5>is not being offered in schools, So is it at

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<v Speaker 5>a community center or is there a designated area that

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<v Speaker 5>I can find that program?

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<v Speaker 2>Right? So, the SBA has centers, they're called Small Business

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<v Speaker 2>Development Centers, and they're also partnering with the nonprofits, so

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<v Speaker 2>they would employ people like me to work in these

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<v Speaker 2>nonprofits to reach out to the community and then be

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<v Speaker 2>like they're like proxy, like be their ambassador. So they

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<v Speaker 2>would be the ones to help in those communities teach

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<v Speaker 2>people about business plans and other stuff.

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<v Speaker 5>Okay, and each demographic has its own, right because I

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<v Speaker 5>know you said that you were working with the Filipino.

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<v Speaker 3>Area, and is that true for the Hispanic area?

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<v Speaker 2>Yeah, and the black communities too. So the banks knew

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<v Speaker 2>that the only way for people to get used to

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<v Speaker 2>them is to go through the nonprofits they know or

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<v Speaker 2>the churches they know. So most of these communities have

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<v Speaker 2>their own so you could just look up what's in

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<v Speaker 2>your area look up who the main players are who

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<v Speaker 2>are doing work in the area, really good community nonprofit work,

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<v Speaker 2>and they're probably doing this already.

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<v Speaker 4>But how do you look it up?

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<v Speaker 2>How so you could look up small Business Counseling or

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<v Speaker 2>free small Business Development Center SBA and you'll find it.

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<v Speaker 4>And do you have to how do you qualify? Like,

0:10:55.720 --> 0:10:57.839
<v Speaker 4>it's okay if I'm a small business owner, I want

0:10:57.880 --> 0:11:01.360
<v Speaker 4>to have a business plan? Me right, there's a certain

0:11:01.559 --> 0:11:04.360
<v Speaker 4>qualification that I have to meet to have a free

0:11:04.360 --> 0:11:04.960
<v Speaker 4>business plan.

0:11:05.160 --> 0:11:09.120
<v Speaker 2>No, it's free. You fill out one form with your name, address,

0:11:09.640 --> 0:11:12.640
<v Speaker 2>and you check that you certify this information is true

0:11:12.840 --> 0:11:13.400
<v Speaker 2>and that's it.

0:11:13.800 --> 0:11:16.839
<v Speaker 4>So I can google. I can google s B a s.

0:11:16.880 --> 0:11:22.240
<v Speaker 2>B a free business counseling or small business development center,

0:11:22.720 --> 0:11:24.760
<v Speaker 2>and then you can find one near you and they're

0:11:24.840 --> 0:11:27.960
<v Speaker 2>targeted to let's say women, or let's say the community

0:11:27.960 --> 0:11:30.839
<v Speaker 2>that you're part of, and it's all free. They also

0:11:30.880 --> 0:11:34.880
<v Speaker 2>have another program called SCORE and that program is with executives.

0:11:35.080 --> 0:11:37.440
<v Speaker 2>So it's I forget the first part, but it's retired

0:11:37.520 --> 0:11:41.440
<v Speaker 2>executives and it's these guys who are like retired in there,

0:11:41.640 --> 0:11:45.400
<v Speaker 2>you know, in their retired time frame, like they're they're

0:11:45.760 --> 0:11:47.800
<v Speaker 2>they're free and they want to give back, and they

0:11:48.080 --> 0:11:50.480
<v Speaker 2>also do counseling for you. So you can even hear

0:11:50.480 --> 0:11:53.679
<v Speaker 2>from an executive, which is a trip because they're they're

0:11:53.840 --> 0:11:56.120
<v Speaker 2>you know, golfing and hanging out and they want to

0:11:56.120 --> 0:11:58.840
<v Speaker 2>give back and so they will talk to anybody. You

0:11:58.920 --> 0:11:59.640
<v Speaker 2>just make an appointment.

0:11:59.679 --> 0:12:01.880
<v Speaker 3>And it's so in the area that you worked. What's

0:12:01.920 --> 0:12:02.520
<v Speaker 3>the retenttrary?

0:12:02.520 --> 0:12:04.520
<v Speaker 5>How many people do you see trying to create small

0:12:04.559 --> 0:12:06.760
<v Speaker 5>businesses in the community you served.

0:12:06.960 --> 0:12:08.960
<v Speaker 2>The thing is the thing that people think is you

0:12:09.000 --> 0:12:11.720
<v Speaker 2>need money to make money. You don't need money to

0:12:11.720 --> 0:12:14.439
<v Speaker 2>make money, you need drive. The thing that I saw

0:12:14.480 --> 0:12:18.360
<v Speaker 2>that made everybody successful is they had ambition, Like they

0:12:18.360 --> 0:12:20.120
<v Speaker 2>could have a couple bucks in their pocket, but they

0:12:20.160 --> 0:12:22.320
<v Speaker 2>knew that they could do it. I had one sister.

0:12:22.400 --> 0:12:25.480
<v Speaker 2>She had an ice cream truck and I'll give her

0:12:25.480 --> 0:12:29.360
<v Speaker 2>a shout out. Her name, her company name is Callie Pop.

0:12:30.120 --> 0:12:32.120
<v Speaker 2>And she would go in the hood and sell ice cream.

0:12:32.200 --> 0:12:33.240
<v Speaker 2>Like why are you going in the hood. She's like,

0:12:33.280 --> 0:12:35.640
<v Speaker 2>my papa did that. My papa did that because it

0:12:35.720 --> 0:12:37.120
<v Speaker 2>was the jungle and he was the only one that

0:12:37.160 --> 0:12:39.800
<v Speaker 2>would sell ice cream in the hood. And I helped

0:12:39.800 --> 0:12:43.160
<v Speaker 2>her and so we got her her things set up.

0:12:43.280 --> 0:12:45.480
<v Speaker 2>She got set up at the commissary like where she

0:12:45.520 --> 0:12:49.000
<v Speaker 2>stocked her stuff. And just like the other day, I

0:12:49.040 --> 0:12:52.080
<v Speaker 2>saw her in the Beach Cities areas and she was

0:12:52.120 --> 0:12:54.120
<v Speaker 2>selling to the kids, and I was like, girl, you're

0:12:54.120 --> 0:12:56.880
<v Speaker 2>doing good, Like I'm so proud of you that you

0:12:56.960 --> 0:12:59.520
<v Speaker 2>came up. And she she didn't have much, but she

0:12:59.640 --> 0:13:02.439
<v Speaker 2>made it work. But she had that determination and it

0:13:02.800 --> 0:13:05.400
<v Speaker 2>was like her legacy because it came from her dad.

0:13:05.520 --> 0:13:07.600
<v Speaker 2>So she really wanted to do it. And so I

0:13:07.600 --> 0:13:12.400
<v Speaker 2>had people doing childcares and people doing record stores. I

0:13:12.400 --> 0:13:15.960
<v Speaker 2>have restaurants, and they had nothing. They had no education,

0:13:16.200 --> 0:13:21.240
<v Speaker 2>even you know high school dropouts, right, And one of

0:13:21.240 --> 0:13:23.520
<v Speaker 2>my clients in the Park's Finest, they were high school

0:13:23.559 --> 0:13:25.760
<v Speaker 2>dropouts and they used to cook barbecue in the hood

0:13:26.040 --> 0:13:28.160
<v Speaker 2>to stay out of trouble, so they wouldn't get into

0:13:28.200 --> 0:13:29.960
<v Speaker 2>fights with people because they'd be the ones that would

0:13:29.960 --> 0:13:32.800
<v Speaker 2>come through and cook for you for your parties. So

0:13:32.800 --> 0:13:35.120
<v Speaker 2>they never got in anybody's way. They were run on

0:13:35.200 --> 0:13:38.280
<v Speaker 2>anybody's side. And they came to me one day and

0:13:38.320 --> 0:13:40.000
<v Speaker 2>they're like, yo, like we want to go and buy

0:13:40.000 --> 0:13:42.640
<v Speaker 2>this trailer. We want to buy this barbecue trailer. And

0:13:42.679 --> 0:13:45.080
<v Speaker 2>so I helped them through it. They ended up now

0:13:45.080 --> 0:13:47.800
<v Speaker 2>they have a storefront. They got on diners, drive ins

0:13:47.800 --> 0:13:50.240
<v Speaker 2>and dives on the food network and it's like and

0:13:50.280 --> 0:13:51.719
<v Speaker 2>it there's high school dropouts.

0:13:51.960 --> 0:13:55.319
<v Speaker 4>So let me ask you this. So the Small Business Administration, Yeah,

0:13:55.360 --> 0:13:57.920
<v Speaker 4>they help you. They can write, well, they can help

0:13:57.960 --> 0:14:00.480
<v Speaker 4>you write a business plan. Yes, they can help you

0:14:00.520 --> 0:14:04.479
<v Speaker 4>with coaching, mentorship, right, can they help you with funding.

0:14:04.600 --> 0:14:07.560
<v Speaker 2>Yes they can. So all of the coaching and the

0:14:07.600 --> 0:14:10.400
<v Speaker 2>classes that they have they do want to get you

0:14:10.440 --> 0:14:13.320
<v Speaker 2>set up so you can go and get a loan.

0:14:13.840 --> 0:14:15.959
<v Speaker 2>And so they actually have education on how to get

0:14:16.000 --> 0:14:18.319
<v Speaker 2>a loan from a bank. So they work with banks

0:14:18.360 --> 0:14:21.520
<v Speaker 2>on getting businesses ready to go and try to go

0:14:21.600 --> 0:14:24.320
<v Speaker 2>for a loan. So all these banks and the SBA,

0:14:24.440 --> 0:14:26.840
<v Speaker 2>they all work together to try to help the different

0:14:27.160 --> 0:14:31.760
<v Speaker 2>business clients get ready and you know, try to acquire

0:14:31.800 --> 0:14:32.960
<v Speaker 2>that which is possible.

0:14:33.320 --> 0:14:34.120
<v Speaker 4>And it's all free.

0:14:34.920 --> 0:14:38.120
<v Speaker 2>That is free, all free. It's all free. But we

0:14:38.160 --> 0:14:38.920
<v Speaker 2>don't know about it.

0:14:39.640 --> 0:14:39.880
<v Speaker 3>We do.

0:14:40.000 --> 0:14:43.120
<v Speaker 4>Now, what are some things some people can do to

0:14:43.160 --> 0:14:45.440
<v Speaker 4>help them help their chances to get alan because that's

0:14:45.440 --> 0:14:46.800
<v Speaker 4>always come down to money and it.

0:14:46.840 --> 0:14:50.040
<v Speaker 2>Always comes out with credit, right, So use your credit

0:14:50.120 --> 0:14:54.120
<v Speaker 2>card responsibly and build your credit score up slowly and

0:14:54.120 --> 0:14:57.000
<v Speaker 2>be responsible. So even if you okay, so when people

0:14:57.040 --> 0:15:00.400
<v Speaker 2>use debit cards, it's cash out the door, right, which

0:15:00.440 --> 0:15:01.720
<v Speaker 2>is fine because you're like, oh, I don't want to

0:15:01.720 --> 0:15:03.360
<v Speaker 2>spend more than I have in my bank. But if

0:15:03.360 --> 0:15:05.480
<v Speaker 2>you can discipline yourself and use a credit card and

0:15:05.520 --> 0:15:08.840
<v Speaker 2>pay that fifty bucks down every month, then you have

0:15:08.960 --> 0:15:11.480
<v Speaker 2>like a track record of credit. I remember the first

0:15:11.480 --> 0:15:13.920
<v Speaker 2>credit card I opened, I only had five hundred dollars,

0:15:14.040 --> 0:15:16.680
<v Speaker 2>like that's all I could get, Like that was my max.

0:15:16.960 --> 0:15:19.200
<v Speaker 2>And I still have that card today because it and

0:15:19.280 --> 0:15:21.640
<v Speaker 2>I won't close it because it has a history of

0:15:21.920 --> 0:15:25.320
<v Speaker 2>credit history of how many years I've had that one

0:15:25.440 --> 0:15:27.800
<v Speaker 2>credit card. In fact, I don't think I even increased

0:15:27.840 --> 0:15:29.760
<v Speaker 2>the limit. I still only have five hundred on it.

0:15:29.800 --> 0:15:32.120
<v Speaker 2>But I never closed it, and so they've seen like

0:15:32.480 --> 0:15:36.080
<v Speaker 2>decades of me using a credit card. And I didn't

0:15:36.080 --> 0:15:38.000
<v Speaker 2>have a lot of money at the time, like I

0:15:38.080 --> 0:15:41.240
<v Speaker 2>was a student, like I literally they didn't know who

0:15:41.320 --> 0:15:43.480
<v Speaker 2>I was. But I applied for it as a student.

0:15:43.560 --> 0:15:45.200
<v Speaker 2>I was like, oh, yes, I have this five hundred

0:15:45.200 --> 0:15:47.800
<v Speaker 2>dollar card, and at the time that was like a

0:15:47.800 --> 0:15:50.040
<v Speaker 2>lot of money for me. So I just never went

0:15:50.080 --> 0:15:52.160
<v Speaker 2>over and I paid it off and then over time

0:15:52.160 --> 0:15:52.640
<v Speaker 2>you built your.

0:15:52.600 --> 0:15:55.640
<v Speaker 5>Credit score back to funding for a seconds. What's the

0:15:55.680 --> 0:15:58.040
<v Speaker 5>maximum amount of money that can be loaned for a

0:15:58.040 --> 0:15:58.920
<v Speaker 5>small business?

0:15:59.320 --> 0:16:02.080
<v Speaker 2>There is there's no mak, no max. Okay, there's no max.

0:16:02.240 --> 0:16:05.000
<v Speaker 2>There's different levels. So they have different programs for like

0:16:05.120 --> 0:16:08.480
<v Speaker 2>depending on how much business you do, but they have

0:16:08.920 --> 0:16:12.240
<v Speaker 2>smaller loans. It's more what's the minimum? I think that's

0:16:12.280 --> 0:16:14.840
<v Speaker 2>the question. Like it's more like can I go for

0:16:14.920 --> 0:16:17.520
<v Speaker 2>five thousand dollars? Can I go for ten? And so

0:16:17.960 --> 0:16:19.720
<v Speaker 2>what it is is you can go and make a

0:16:19.760 --> 0:16:22.440
<v Speaker 2>relationship with your bank, go and talk to someone there

0:16:22.480 --> 0:16:25.120
<v Speaker 2>and start to ask these questions and they will actually

0:16:25.120 --> 0:16:27.600
<v Speaker 2>also coach you through it to help you get ready.

0:16:27.920 --> 0:16:30.000
<v Speaker 2>And it's all that's all free too.

0:16:30.320 --> 0:16:31.840
<v Speaker 4>So I want to ask you one more question. The

0:16:31.920 --> 0:16:33.720
<v Speaker 4>chamber of commerce you work with chame more commerce?

0:16:33.800 --> 0:16:36.400
<v Speaker 2>Right? I did I work for? After this nonprofit? I

0:16:36.440 --> 0:16:38.320
<v Speaker 2>work for an Asian Chamber of Commerce?

0:16:38.520 --> 0:16:40.040
<v Speaker 4>So what is the chain of I could? I always

0:16:40.080 --> 0:16:43.200
<v Speaker 4>hear chain of commerce here in this city, and there's

0:16:43.240 --> 0:16:45.560
<v Speaker 4>different groups to have chain Like what is it? What

0:16:45.640 --> 0:16:46.720
<v Speaker 4>is it? What does that mean? Like? What is a

0:16:46.800 --> 0:16:47.520
<v Speaker 4>chain of commerce?

0:16:47.560 --> 0:16:50.840
<v Speaker 2>What do you do So a chamber of commerce takes

0:16:51.520 --> 0:16:54.400
<v Speaker 2>Businesses can sign up to join as a member, and

0:16:54.440 --> 0:16:58.360
<v Speaker 2>you basically are members with other people, and then you

0:16:58.400 --> 0:17:01.600
<v Speaker 2>can network with these people, meet them, maybe do business

0:17:01.600 --> 0:17:04.879
<v Speaker 2>with them. You can go to their different events and

0:17:04.960 --> 0:17:08.880
<v Speaker 2>learn from them, and it's basically an association, so you're

0:17:08.880 --> 0:17:11.159
<v Speaker 2>not solo on your own. Like if you start a

0:17:11.160 --> 0:17:13.560
<v Speaker 2>business and you're like, I don't know anybody. Where can

0:17:13.600 --> 0:17:15.760
<v Speaker 2>I meet somebody or where can I learn from other people?

0:17:16.080 --> 0:17:18.240
<v Speaker 2>And even though they're your peer group, like they're the

0:17:18.240 --> 0:17:19.919
<v Speaker 2>same as you, they might have a tip that you

0:17:19.920 --> 0:17:23.119
<v Speaker 2>don't know. So by going and hanging out with these people,

0:17:23.280 --> 0:17:25.800
<v Speaker 2>you're also kind of raising the bar on yourself because

0:17:25.800 --> 0:17:27.800
<v Speaker 2>you're learning from other people who might be struggling the

0:17:27.800 --> 0:17:30.199
<v Speaker 2>same way but might have a tip for you. They

0:17:30.280 --> 0:17:33.080
<v Speaker 2>might know something about a program, or they might actually

0:17:33.080 --> 0:17:36.280
<v Speaker 2>introduce you to some business, and so by being around

0:17:36.600 --> 0:17:39.239
<v Speaker 2>other people like that, you're just going to raise your

0:17:39.280 --> 0:17:40.359
<v Speaker 2>chances of doing better.

0:17:40.920 --> 0:17:44.280
<v Speaker 4>Okay, So a chain of commerce is not a government institution.

0:17:44.520 --> 0:17:47.400
<v Speaker 2>It's not it's by the city. And then there are

0:17:47.440 --> 0:17:49.560
<v Speaker 2>these offshoots like the one I work for, that are

0:17:49.600 --> 0:17:52.720
<v Speaker 2>for the community. So there are nonprofit ones and they're

0:17:52.760 --> 0:17:54.920
<v Speaker 2>all really like geographic base.

0:17:55.040 --> 0:17:58.480
<v Speaker 3>Most of the time, anyone can can visit the chamber.

0:17:58.240 --> 0:18:00.600
<v Speaker 2>Of commerce, you can join, there's usually a you to join,

0:18:01.119 --> 0:18:03.399
<v Speaker 2>so that's the only kind of thing that you have

0:18:03.480 --> 0:18:06.560
<v Speaker 2>to sign up for, right, cool.

0:18:06.560 --> 0:18:08.280
<v Speaker 4>Cool, So yeah, that was some good information. So now

0:18:08.280 --> 0:18:09.840
<v Speaker 4>we're going to go into the second segment. We're going

0:18:09.920 --> 0:18:13.720
<v Speaker 4>to talk about different programs to hire small businesses. So

0:18:13.760 --> 0:18:15.359
<v Speaker 4>the first thing you have to do is educate yourself

0:18:15.400 --> 0:18:18.040
<v Speaker 4>to actually start a business. But once you start a business,

0:18:18.280 --> 0:18:21.240
<v Speaker 4>was educating us that there's a lot of initiatives and

0:18:21.280 --> 0:18:24.399
<v Speaker 4>programs and even stipulations a lot of times big corporations

0:18:24.440 --> 0:18:27.399
<v Speaker 4>have to put in place to bring small business owners on.

0:18:27.520 --> 0:18:29.440
<v Speaker 4>So yeah, we're going to go into that segment next.

0:18:30.119 --> 0:18:32.080
<v Speaker 4>All right, So in the second segment, we're going to

0:18:32.119 --> 0:18:35.879
<v Speaker 4>talk about supplier diversity, right and so, well, a lot

0:18:35.920 --> 0:18:39.080
<v Speaker 4>of times people don't realize is that there are programs

0:18:39.080 --> 0:18:42.520
<v Speaker 4>in place and some stipulations a lot of times in

0:18:42.520 --> 0:18:47.200
<v Speaker 4>place that a big corporation or a government agency they

0:18:47.280 --> 0:18:50.840
<v Speaker 4>have to use a portion of their budget for minority businesses. Right,

0:18:51.480 --> 0:18:53.320
<v Speaker 4>So all right, can we go into.

0:18:53.119 --> 0:18:54.760
<v Speaker 2>That, Let's do it all right?

0:18:54.800 --> 0:18:57.240
<v Speaker 4>All right? So, so all right, So what's the deal

0:18:57.280 --> 0:18:57.720
<v Speaker 4>with that.

0:18:59.080 --> 0:19:00.760
<v Speaker 5>Before we go to the kid. Can we define what

0:19:00.800 --> 0:19:04.040
<v Speaker 5>a minority is? Well, that might be important to know first.

0:19:04.000 --> 0:19:05.720
<v Speaker 4>Right, Well, oh yeah, can we do that.

0:19:05.760 --> 0:19:08.800
<v Speaker 2>We can do that, so tie together your question and

0:19:08.840 --> 0:19:12.320
<v Speaker 2>your question. There are programs out there where companies have

0:19:12.400 --> 0:19:15.520
<v Speaker 2>to do business with people who are underserved. And so

0:19:15.840 --> 0:19:18.680
<v Speaker 2>the minority category is basically people of color, So it

0:19:18.760 --> 0:19:23.240
<v Speaker 2>could be someone who's Black, Asian, Latino. That is the

0:19:23.240 --> 0:19:26.800
<v Speaker 2>minority community. The Native community has their own as well,

0:19:27.760 --> 0:19:31.560
<v Speaker 2>but they're also a minority. You also have veterans have

0:19:31.640 --> 0:19:33.520
<v Speaker 2>their own categories. So if we have folks here who

0:19:33.560 --> 0:19:36.840
<v Speaker 2>are veterans who have served our country, that's another category,

0:19:36.840 --> 0:19:39.119
<v Speaker 2>and women is another category. So you can belong to

0:19:39.160 --> 0:19:41.679
<v Speaker 2>more than one category and actually try to go for

0:19:41.680 --> 0:19:45.040
<v Speaker 2>a business in each of these categories. But basically, if

0:19:45.080 --> 0:19:47.040
<v Speaker 2>you're a person of color, you can go for the

0:19:47.040 --> 0:19:49.560
<v Speaker 2>minority category. If you're a man or woman, whatever you are.

0:19:49.880 --> 0:19:51.399
<v Speaker 4>So can you walk me through and we can go

0:19:51.440 --> 0:19:55.959
<v Speaker 4>through LA. Like, since we're in LA. If I have

0:19:56.000 --> 0:20:01.360
<v Speaker 4>an HVAC company in Los Angeles, I'm African American mail.

0:20:01.440 --> 0:20:04.520
<v Speaker 4>Yeah right, all right, what do I do?

0:20:05.680 --> 0:20:09.040
<v Speaker 2>So let's say you're doing pretty good. Like you you're

0:20:09.320 --> 0:20:11.919
<v Speaker 2>you got your business going your you've got customers, like

0:20:11.960 --> 0:20:14.480
<v Speaker 2>you've got to be at the point where you're you're operating,

0:20:14.560 --> 0:20:16.920
<v Speaker 2>you're doing not bad for yourself, you've got your financials.

0:20:17.640 --> 0:20:19.760
<v Speaker 2>Then you can start to go kind of for the

0:20:19.760 --> 0:20:24.159
<v Speaker 2>big guns, like you can go for corporations. And corporations

0:20:24.240 --> 0:20:26.399
<v Speaker 2>are buying stuff all the time. They're buying light bulbs

0:20:26.480 --> 0:20:29.400
<v Speaker 2>or buying paper, they're buying, you know, things like that,

0:20:30.040 --> 0:20:33.919
<v Speaker 2>and they're looking for vendors that are minorities, that are

0:20:33.920 --> 0:20:39.840
<v Speaker 2>from these categories. And in California specifically, the utilities here

0:20:40.119 --> 0:20:45.760
<v Speaker 2>have a general order that mandates basically, it makes it

0:20:47.000 --> 0:20:52.040
<v Speaker 2>required that phone companies, the water companies, all these utility

0:20:52.080 --> 0:20:55.240
<v Speaker 2>companies they have to do business with minorities have to

0:20:55.400 --> 0:20:58.680
<v Speaker 2>have to have to is a law. Okay, so that's

0:20:58.720 --> 0:21:02.800
<v Speaker 2>set aside. So at least fifteen percent of anything that

0:21:02.840 --> 0:21:06.280
<v Speaker 2>they buy, any people they hire have to be minorities.

0:21:06.520 --> 0:21:09.080
<v Speaker 2>So if you think about that, it's set aside for us.

0:21:09.560 --> 0:21:12.359
<v Speaker 2>So how do we get it right? So that's the

0:21:12.400 --> 0:21:15.080
<v Speaker 2>next question. So you have to get certified to show

0:21:15.119 --> 0:21:18.800
<v Speaker 2>that you're a minority, and you have to prove it

0:21:18.840 --> 0:21:22.000
<v Speaker 2>by going through different agencies that give you the certification.

0:21:22.680 --> 0:21:25.639
<v Speaker 2>You fill out some forms, you show your financials, and

0:21:25.720 --> 0:21:27.960
<v Speaker 2>then after some time you pay, like you pay a

0:21:28.000 --> 0:21:29.960
<v Speaker 2>fee to do that, and then after some time you

0:21:30.000 --> 0:21:33.639
<v Speaker 2>get the certification. And after that you can start to

0:21:33.680 --> 0:21:36.320
<v Speaker 2>try to pitch your business to these corporations and you

0:21:36.359 --> 0:21:39.680
<v Speaker 2>get in this special category where you can try to

0:21:39.720 --> 0:21:40.520
<v Speaker 2>get that money.

0:21:41.000 --> 0:21:45.879
<v Speaker 4>So in New York, I think it's called MWBE Minority

0:21:46.119 --> 0:21:48.560
<v Speaker 4>Women Business Enterprise.

0:21:48.680 --> 0:21:49.080
<v Speaker 2>You got it.

0:21:49.200 --> 0:21:51.960
<v Speaker 4>Yeah, And in order to be certified in New York,

0:21:52.000 --> 0:21:53.920
<v Speaker 4>your business has to be i think in place for

0:21:54.920 --> 0:21:58.040
<v Speaker 4>two years, and it's a long list of different things

0:21:58.080 --> 0:22:01.119
<v Speaker 4>that you have to provide profit and law statements. You

0:22:01.200 --> 0:22:05.040
<v Speaker 4>have to all kinds of stuff like corporation letter, and

0:22:05.320 --> 0:22:08.959
<v Speaker 4>it's a very long list. I know because I've done it.

0:22:09.560 --> 0:22:12.320
<v Speaker 4>So is it the same in Los Angeles?

0:22:12.680 --> 0:22:13.919
<v Speaker 2>It's the same across the country.

0:22:14.440 --> 0:22:14.920
<v Speaker 4>It's the same.

0:22:15.080 --> 0:22:20.560
<v Speaker 2>They have the national they have a national certification organization

0:22:20.680 --> 0:22:24.720
<v Speaker 2>that does this and MSDC, and then every region has

0:22:24.840 --> 0:22:28.359
<v Speaker 2>their local version that helps give information about it. So

0:22:28.920 --> 0:22:32.560
<v Speaker 2>it's the same across the country, okay for everybody. So

0:22:32.560 --> 0:22:34.919
<v Speaker 2>what you just described is completely accurate, and it's the

0:22:34.920 --> 0:22:35.879
<v Speaker 2>same across the country.

0:22:36.080 --> 0:22:38.480
<v Speaker 4>Okay, that's good to know. I didn't know that, all right,

0:22:38.640 --> 0:22:42.920
<v Speaker 4>So okay, so and then correct me if I'm wrong.

0:22:43.000 --> 0:22:45.480
<v Speaker 4>Fifty one percent of the ownership has to be on

0:22:45.800 --> 0:22:47.800
<v Speaker 4>because you can have a white partner, right.

0:22:47.720 --> 0:22:49.159
<v Speaker 2>Right, You can have a white partner, but that you

0:22:49.240 --> 0:22:50.639
<v Speaker 2>got to own more than them, So you got to

0:22:50.640 --> 0:22:53.840
<v Speaker 2>own fifty fifty. So you can't be that's the thing.

0:22:53.880 --> 0:22:54.879
<v Speaker 4>You can't be messing.

0:22:54.680 --> 0:22:56.560
<v Speaker 2>Around and you can't be fake. And why did they

0:22:56.640 --> 0:23:00.439
<v Speaker 2>do this is because white folks were taking advantage and

0:23:00.480 --> 0:23:03.000
<v Speaker 2>so they're like, look, we need to make this a certification.

0:23:03.080 --> 0:23:05.159
<v Speaker 2>It needs to be proof on paper that this is

0:23:05.240 --> 0:23:08.840
<v Speaker 2>minority own Okay, because that's what this is about. This

0:23:08.880 --> 0:23:11.160
<v Speaker 2>is not about some fake thing that you know, you're

0:23:11.240 --> 0:23:13.320
<v Speaker 2>the face of it. No, this is to make things

0:23:13.400 --> 0:23:18.080
<v Speaker 2>right for underrepresented individuals and communities that have not been served.

0:23:18.640 --> 0:23:20.840
<v Speaker 2>And that's what this is for. To make it right.

0:23:21.240 --> 0:23:23.920
<v Speaker 3>You said the process takes two years to No, you

0:23:23.920 --> 0:23:24.240
<v Speaker 3>have to.

0:23:24.160 --> 0:23:26.640
<v Speaker 2>Be in business for two years. You have to take

0:23:26.880 --> 0:23:29.960
<v Speaker 2>like a few months. It's more how much paperwork you

0:23:30.000 --> 0:23:32.679
<v Speaker 2>have in order. That's what takes time. Like you have

0:23:32.720 --> 0:23:34.560
<v Speaker 2>to get your stuff together, you have to get your

0:23:34.680 --> 0:23:37.880
<v Speaker 2>paperwork together. That's what I do. I help businesses get

0:23:37.880 --> 0:23:41.280
<v Speaker 2>it together. And I do like consulting about that because

0:23:41.280 --> 0:23:45.040
<v Speaker 2>sometimes they can be overwhelming. So so it's really important

0:23:45.080 --> 0:23:47.040
<v Speaker 2>to try to just have your books in order and

0:23:47.080 --> 0:23:49.520
<v Speaker 2>your paperwork together to try to get that ready. But

0:23:49.560 --> 0:23:51.440
<v Speaker 2>after that, it just it doesn't take that long.

0:23:52.400 --> 0:23:57.160
<v Speaker 4>So working in LA, how long you've been working.

0:23:56.920 --> 0:23:58.840
<v Speaker 2>In LA fifteen years?

0:23:59.720 --> 0:24:04.200
<v Speaker 4>So how many people that have businesses are aware of that?

0:24:04.520 --> 0:24:05.520
<v Speaker 4>Of the program?

0:24:05.720 --> 0:24:08.600
<v Speaker 2>There is more that they don't know about it, right

0:24:09.080 --> 0:24:11.880
<v Speaker 2>or some people are like, I don't need that. I'm good,

0:24:12.480 --> 0:24:14.679
<v Speaker 2>Like I'm fine with how I am. But the thing is,

0:24:14.720 --> 0:24:16.240
<v Speaker 2>if you can go and get more, why don't you

0:24:16.280 --> 0:24:18.479
<v Speaker 2>go and get more? Like if you can do business

0:24:18.600 --> 0:24:22.359
<v Speaker 2>with major companies like brandnames I'm talking like Toyota or Honda,

0:24:22.520 --> 0:24:26.080
<v Speaker 2>or Boeing or North of Grumman or any brand name

0:24:26.119 --> 0:24:29.280
<v Speaker 2>that you know has a version of this, why wouldn't

0:24:29.280 --> 0:24:32.080
<v Speaker 2>you go and try? Because they're looking for us, they're

0:24:32.080 --> 0:24:35.000
<v Speaker 2>looking for women, they're looking for minorities to do business with.

0:24:35.440 --> 0:24:38.359
<v Speaker 2>It's set aside. They have people in those companies that

0:24:38.520 --> 0:24:41.920
<v Speaker 2>are their whole job is to go find minority businesses.

0:24:41.960 --> 0:24:44.119
<v Speaker 2>Can you believe that? Yes, that's the whole that's the

0:24:44.280 --> 0:24:45.160
<v Speaker 2>that's their whole job.

0:24:45.720 --> 0:24:47.639
<v Speaker 4>So am I not to do it? A minority is

0:24:48.920 --> 0:24:53.720
<v Speaker 4>pretty much anybody that's not white, right, that's rights.

0:24:53.040 --> 0:24:53.359
<v Speaker 2>To say that.

0:24:53.440 --> 0:24:57.960
<v Speaker 4>Yeah, okay, and obviously a woman, any woman. It can

0:24:57.960 --> 0:24:58.600
<v Speaker 4>be a white woman.

0:24:58.880 --> 0:25:00.960
<v Speaker 2>It can be a white woman, yeah, or a black woman.

0:25:01.880 --> 0:25:03.840
<v Speaker 4>Do you have do you know like percentage wise, like

0:25:04.080 --> 0:25:05.920
<v Speaker 4>who benefits the most from these programs?

0:25:06.880 --> 0:25:10.639
<v Speaker 2>You know, that's a good question. What I've seen for

0:25:10.760 --> 0:25:16.440
<v Speaker 2>the minority category. I feel like, you know, it depends

0:25:16.480 --> 0:25:20.320
<v Speaker 2>on the industry. So certain industries have more, right, So

0:25:20.560 --> 0:25:22.640
<v Speaker 2>I don't want to stereotype, but that's what you see.

0:25:22.680 --> 0:25:24.240
<v Speaker 2>So what you see on the world, what people are

0:25:24.280 --> 0:25:26.080
<v Speaker 2>doing that it reflects back into this.

0:25:26.680 --> 0:25:29.760
<v Speaker 5>In your fifteen years in this service, right, what's the

0:25:31.080 --> 0:25:35.000
<v Speaker 5>largest amount you've seen allocated to a business millions?

0:25:35.480 --> 0:25:35.920
<v Speaker 3>Millions?

0:25:36.000 --> 0:25:36.240
<v Speaker 6>Yeah?

0:25:36.600 --> 0:25:39.600
<v Speaker 2>Well yeah, no, like they start small, you start small,

0:25:39.640 --> 0:25:42.240
<v Speaker 2>but then it multiplies. It's this multiplier effect, and then

0:25:42.520 --> 0:25:45.160
<v Speaker 2>they get a bigger contract, and then they go bigger

0:25:45.320 --> 0:25:46.879
<v Speaker 2>and then all of a sudden they're like running the

0:25:46.880 --> 0:25:50.400
<v Speaker 2>whole thing or they're going like to different regions, right,

0:25:50.920 --> 0:25:54.080
<v Speaker 2>and then after that it's guy's a limit because what

0:25:54.240 --> 0:25:58.120
<v Speaker 2>happens is the folks that are in these corporations, they're like, yo, yo, yo,

0:25:58.240 --> 0:26:01.040
<v Speaker 2>this person's good. You need some here, I'll refer you.

0:26:01.359 --> 0:26:03.960
<v Speaker 2>So then they cross refer across the corporation. So then

0:26:04.000 --> 0:26:06.480
<v Speaker 2>it's the same guy or the same woman or the

0:26:06.480 --> 0:26:09.360
<v Speaker 2>same person getting more and more and more because they're trusted,

0:26:09.400 --> 0:26:12.960
<v Speaker 2>they're known, they're like celebrated, and then all of a

0:26:13.000 --> 0:26:15.760
<v Speaker 2>sudden they're killing it. So all I'm saying is like,

0:26:15.800 --> 0:26:17.800
<v Speaker 2>why don't we get more people in that pipeline.

0:26:18.000 --> 0:26:19.560
<v Speaker 4>Let me ask you this because a lot of times

0:26:19.560 --> 0:26:25.080
<v Speaker 4>in our communities we pick businesses that aren't scalable. What

0:26:25.119 --> 0:26:27.080
<v Speaker 4>I mean by that is go ahead, run them down,

0:26:27.119 --> 0:26:30.800
<v Speaker 4>shohny arrest. Even though all of these businesses can be scalable,

0:26:30.800 --> 0:26:32.880
<v Speaker 4>but for the most part, they're not. They're local mom

0:26:32.920 --> 0:26:38.520
<v Speaker 4>and pop restaurants, barbershops, sneaker stores, stuff like that. Right,

0:26:39.160 --> 0:26:43.080
<v Speaker 4>So these aren't type of businesses. Maybe a restaurant you

0:26:43.080 --> 0:26:44.960
<v Speaker 4>can cater, but these aren't the type of businesses that

0:26:45.000 --> 0:26:48.040
<v Speaker 4>are going to get these these dollars from these corporate companies. Right.

0:26:48.480 --> 0:26:51.040
<v Speaker 4>So from being in the industry that's right for a

0:26:51.080 --> 0:26:56.680
<v Speaker 4>long time, what are the most appealing businesses that can

0:26:56.720 --> 0:27:00.000
<v Speaker 4>get money from large corporate Like what are they looking for?

0:27:00.880 --> 0:27:04.520
<v Speaker 2>It's really everything. You walk through an office, what do

0:27:04.520 --> 0:27:07.639
<v Speaker 2>you see? You see chairs, do you see paper, you

0:27:07.680 --> 0:27:11.760
<v Speaker 2>see light bulbs. They're buying everything it could be. There

0:27:11.840 --> 0:27:14.080
<v Speaker 2>was when I saw recently it was for hand loation.

0:27:14.840 --> 0:27:17.600
<v Speaker 2>I'm not kidding. So there they bid it out. And

0:27:17.640 --> 0:27:20.119
<v Speaker 2>the thing is they have to put it out to

0:27:20.240 --> 0:27:22.840
<v Speaker 2>a bid to try to find minorities. If they don't

0:27:22.840 --> 0:27:26.920
<v Speaker 2>get it, who gets it? The white folks. So if

0:27:26.960 --> 0:27:29.399
<v Speaker 2>they don't find someone, if someone's not in that spot,

0:27:29.480 --> 0:27:31.960
<v Speaker 2>it's going to go to somebody. So why not have

0:27:32.040 --> 0:27:36.000
<v Speaker 2>our people there? Why not have our people in that pipeline? Right?

0:27:36.080 --> 0:27:41.400
<v Speaker 4>So businesses like h FAG like construction.

0:27:42.640 --> 0:27:44.680
<v Speaker 2>A big one. They can't find construction.

0:27:44.400 --> 0:27:48.000
<v Speaker 4>Construction huge, construction is huge. It's not easy to start

0:27:48.000 --> 0:27:49.440
<v Speaker 4>a construction, not easy.

0:27:49.720 --> 0:27:52.439
<v Speaker 2>And a guy doing past control like you can think.

0:27:52.280 --> 0:27:55.960
<v Speaker 3>Of control is huge, controls huge.

0:27:57.080 --> 0:27:59.320
<v Speaker 4>H fact is it's pretty big business too though, because

0:27:59.320 --> 0:28:01.520
<v Speaker 4>everybody needs a fact on a certain level, you need it.

0:28:02.520 --> 0:28:04.399
<v Speaker 5>Then somebody reach out to us about pest control and

0:28:04.400 --> 0:28:07.480
<v Speaker 5>they were like, they're running this huge business doing it

0:28:07.520 --> 0:28:10.000
<v Speaker 5>and nobody knows about it's something that we definitely want

0:28:10.000 --> 0:28:10.399
<v Speaker 5>to want.

0:28:10.240 --> 0:28:12.639
<v Speaker 4>To talk about it. But I'm just I say that

0:28:12.720 --> 0:28:14.000
<v Speaker 4>to say a lot of times we just have to

0:28:14.000 --> 0:28:18.480
<v Speaker 4>think outside of the box and think different ways. Scalable

0:28:18.520 --> 0:28:20.880
<v Speaker 4>business model, Yeah, because a lot of times, like I said,

0:28:20.960 --> 0:28:24.480
<v Speaker 4>you start a business, if it's not scalable, you're only

0:28:24.520 --> 0:28:27.800
<v Speaker 4>going to go so far right in your neighborhood. Right,

0:28:28.080 --> 0:28:32.840
<v Speaker 4>And even if there's money allocated from corporations, they can't.

0:28:32.960 --> 0:28:33.560
<v Speaker 2>It's not a fit.

0:28:33.600 --> 0:28:34.159
<v Speaker 4>It's not going to do it.

0:28:34.160 --> 0:28:35.800
<v Speaker 2>It's not it's not going to do anything right.

0:28:35.960 --> 0:28:39.720
<v Speaker 4>So all right, you got certified. How do you find these?

0:28:39.800 --> 0:28:42.880
<v Speaker 4>Is it like a database inside of the website to say, okay,

0:28:44.000 --> 0:28:47.880
<v Speaker 4>HBO is looking for construction, Like how do they work?

0:28:48.000 --> 0:28:52.280
<v Speaker 2>So every company has their own portals sometimes where you

0:28:52.360 --> 0:28:54.040
<v Speaker 2>have to go and apply in there, and that's the

0:28:54.040 --> 0:28:56.360
<v Speaker 2>biggest barrier because people have to go in each one

0:28:56.400 --> 0:29:01.880
<v Speaker 2>and then apply, right, but they are the certifying organization.

0:29:02.000 --> 0:29:05.200
<v Speaker 2>They also have a directory. So NMSDC has a directory

0:29:05.200 --> 0:29:08.600
<v Speaker 2>of suppliers and if you can keep that directory entry

0:29:08.680 --> 0:29:11.520
<v Speaker 2>up to date, people will come find you. So that's

0:29:11.520 --> 0:29:15.000
<v Speaker 2>another way where you get tapped. And so I've done

0:29:15.080 --> 0:29:18.840
<v Speaker 2>something where I've done some business with a university, and

0:29:19.720 --> 0:29:22.320
<v Speaker 2>I filled out their database and now I'm in their database.

0:29:22.360 --> 0:29:24.520
<v Speaker 2>So if they ever need somebody, they can tap it

0:29:24.560 --> 0:29:27.760
<v Speaker 2>again like they know that they can find it because

0:29:27.800 --> 0:29:31.000
<v Speaker 2>I'm in there. So once you're in, it's great and

0:29:31.160 --> 0:29:32.840
<v Speaker 2>it can work two ways. You can try to pitch

0:29:32.880 --> 0:29:33.760
<v Speaker 2>yourself or.

0:29:35.000 --> 0:29:37.280
<v Speaker 5>This episode is brought to you by P and C Bank.

0:29:37.640 --> 0:29:40.400
<v Speaker 5>A lot of people think podcasts about work are boring,

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0:30:19.000 --> 0:30:21.440
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0:30:21.600 --> 0:30:24.800
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0:30:25.320 --> 0:30:28.280
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0:30:28.320 --> 0:30:32.440
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0:30:32.600 --> 0:30:35.160
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0:30:50.560 --> 0:30:53.720
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0:31:03.320 --> 0:31:04.280
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0:31:04.160 --> 0:31:05.640
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0:31:25.280 --> 0:31:28.960
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:31:28.960 --> 0:31:32.760
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:31:33.000 --> 0:31:37.160
<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

0:31:37.200 --> 0:31:41.120
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:31:41.200 --> 0:31:44.960
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:31:45.000 --> 0:31:48.600
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Nohm, the United States

0:31:48.600 --> 0:31:53.400
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:31:53.440 --> 0:31:56.960
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:31:57.040 --> 0:32:00.320
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:32:00.360 --> 0:32:04.160
<v Speaker 1>are here illegally, your next you will be fine nearly

0:32:04.280 --> 0:32:08.280
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:32:08.320 --> 0:32:11.960
<v Speaker 1>never return. But if you register using our CBP home

0:32:12.000 --> 0:32:15.400
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:32:15.760 --> 0:32:16.560
<v Speaker 1>Do what's right.

0:32:17.160 --> 0:32:17.960
<v Speaker 2>Leave now.

0:32:18.320 --> 0:32:22.680
<v Speaker 1>Under President Trump, America's laws, border and families will.

0:32:22.480 --> 0:32:25.360
<v Speaker 5>Be protected sponsored by the United States Department of Homeland Security.

0:32:25.480 --> 0:32:30.040
<v Speaker 2>You can also be tapped for that. And then on

0:32:30.080 --> 0:32:32.280
<v Speaker 2>top of that, these nonprofits like the Chambers and stuff,

0:32:32.320 --> 0:32:35.640
<v Speaker 2>they do networking events for the supplier diversity. So to

0:32:35.760 --> 0:32:38.560
<v Speaker 2>tie it all together back to the beginning, we're talking

0:32:38.560 --> 0:32:42.120
<v Speaker 2>about all the different nonprofits that do programs. Another program

0:32:42.200 --> 0:32:46.680
<v Speaker 2>is matchmaking, So they have these matchmaking fairs, matchmaking events

0:32:46.680 --> 0:32:49.440
<v Speaker 2>where you roll up with your business cards. They have

0:32:49.520 --> 0:32:52.840
<v Speaker 2>all the companies lined up. They have sessions for education.

0:32:53.280 --> 0:32:56.840
<v Speaker 2>They have booths where all the companies are there waiting

0:32:56.880 --> 0:32:58.760
<v Speaker 2>to meet you, and you can go shake hands and

0:32:58.800 --> 0:32:59.920
<v Speaker 2>meet them and it's all free.

0:33:00.080 --> 0:33:02.240
<v Speaker 4>What's the name it is, it's all.

0:33:02.040 --> 0:33:07.040
<v Speaker 2>Front it's all supplier diversity, So supplier diversity match making events,

0:33:07.080 --> 0:33:10.000
<v Speaker 2>that's what it's called. So they're they're they're ready, they're

0:33:10.000 --> 0:33:12.080
<v Speaker 2>wanting to meet you. All you got to do is

0:33:12.120 --> 0:33:14.160
<v Speaker 2>be ready with your stuff, like if you have a

0:33:14.240 --> 0:33:17.640
<v Speaker 2>one pager which is like a one page business sheet

0:33:18.080 --> 0:33:20.720
<v Speaker 2>on what your business is in your business card, and

0:33:20.760 --> 0:33:22.280
<v Speaker 2>you get ready to make a good impression.

0:33:22.400 --> 0:33:24.200
<v Speaker 3>So it's like a high level job fear almost.

0:33:24.400 --> 0:33:27.560
<v Speaker 2>Yeah, it's a matchmaking it's like it's like you know,

0:33:27.720 --> 0:33:32.240
<v Speaker 2>speed dating. Yeah, and and they're there to help you.

0:33:32.960 --> 0:33:35.720
<v Speaker 2>And even if you're not ready at that point, you

0:33:35.800 --> 0:33:38.520
<v Speaker 2>will if you make a good impression, that'll keep you

0:33:38.560 --> 0:33:42.640
<v Speaker 2>in mind. And then they nominate you for programs. So

0:33:42.680 --> 0:33:46.600
<v Speaker 2>there are these programs where you get put in Academy

0:33:47.040 --> 0:33:51.200
<v Speaker 2>for for entrepreneurs. Macy's had an academy for entrepreneurs. A

0:33:51.240 --> 0:33:54.000
<v Speaker 2>friend of mine went through Macy's Academy for Entrepreneurs. She

0:33:54.080 --> 0:33:58.760
<v Speaker 2>Latino woman latina' black and she got put through Macy's Academy.

0:33:59.320 --> 0:34:03.200
<v Speaker 2>Or there's another one, Goldman Sachs. It's called ten Thousand

0:34:03.240 --> 0:34:06.080
<v Speaker 2>Small Businesses, and you can go and you learn souped

0:34:06.200 --> 0:34:10.240
<v Speaker 2>up financial education. So once you're past the financial literacy,

0:34:10.480 --> 0:34:13.320
<v Speaker 2>you know, the foundational stuff, they teach you the next level.

0:34:13.880 --> 0:34:16.839
<v Speaker 2>And if the company likes you, even though you haven't

0:34:16.880 --> 0:34:19.719
<v Speaker 2>done business with them yet, they'll put you through that

0:34:19.880 --> 0:34:23.319
<v Speaker 2>program to get you ready to do business with them.

0:34:23.400 --> 0:34:24.360
<v Speaker 2>It's all to help.

0:34:24.880 --> 0:34:26.920
<v Speaker 4>Yeah, the Goldman program is good. I actually know a

0:34:26.920 --> 0:34:30.080
<v Speaker 4>few people that went through that. It's like a college

0:34:30.080 --> 0:34:34.760
<v Speaker 4>course pretty much, and they teach you high level business

0:34:34.760 --> 0:34:37.600
<v Speaker 4>planning and how to you know, succeed a lot of

0:34:37.680 --> 0:34:42.000
<v Speaker 4>times most businesses fail because of lack of education and planning.

0:34:42.040 --> 0:34:44.040
<v Speaker 2>Lack of planning right, right, but like.

0:34:44.000 --> 0:34:46.319
<v Speaker 4>They don't really know, they don't understand business. They might

0:34:46.360 --> 0:34:48.920
<v Speaker 4>be passionate about what they do. Like if you're a

0:34:48.960 --> 0:34:51.839
<v Speaker 4>restaurant owner, you might be a great chef, but if

0:34:51.840 --> 0:34:54.160
<v Speaker 4>you don't understand payroll and you don't understand like what's

0:34:54.200 --> 0:34:56.040
<v Speaker 4>the good time to open your restaurantf you don't understand

0:34:56.040 --> 0:35:00.120
<v Speaker 4>the basic business principles, you're going to fail. Right, So

0:35:00.400 --> 0:35:02.880
<v Speaker 4>this is what the podcast is about. But also it's

0:35:03.320 --> 0:35:06.320
<v Speaker 4>important for people to seek resources outside of the podcast,

0:35:06.360 --> 0:35:09.120
<v Speaker 4>So it's great information I should provide. And so one

0:35:09.160 --> 0:35:10.759
<v Speaker 4>of the questions that I have was the bid you had.

0:35:10.880 --> 0:35:14.600
<v Speaker 4>You said something about like the corporations they bid, right,

0:35:14.640 --> 0:35:15.840
<v Speaker 4>what's the bid process?

0:35:15.920 --> 0:35:20.680
<v Speaker 2>Yeah, so when they're looking for something, that's called a

0:35:20.719 --> 0:35:24.840
<v Speaker 2>request for proposals or they are looking for a bid.

0:35:25.239 --> 0:35:27.200
<v Speaker 2>So a bid is like it's like an auction, like

0:35:27.280 --> 0:35:31.040
<v Speaker 2>I bid this, Like they're looking for you to bid

0:35:31.120 --> 0:35:35.000
<v Speaker 2>your services. So you would go and say, I have

0:35:35.280 --> 0:35:39.600
<v Speaker 2>this product and here's what my cost is. If you

0:35:39.640 --> 0:35:42.000
<v Speaker 2>want to hire me for my product or my service,

0:35:42.440 --> 0:35:44.320
<v Speaker 2>and I'm going to put my name in the hat

0:35:44.360 --> 0:35:48.400
<v Speaker 2>to try to get that money or that contract and

0:35:48.480 --> 0:35:51.560
<v Speaker 2>they'll review it. And if it's between you and someone

0:35:51.560 --> 0:35:55.839
<v Speaker 2>else and you have minority certification, you will get it

0:35:56.040 --> 0:35:58.520
<v Speaker 2>because they need those numbers, they need to fulfill this

0:35:58.640 --> 0:36:01.239
<v Speaker 2>quota that they have, so it's worth it to get

0:36:01.239 --> 0:36:03.680
<v Speaker 2>the certification. If you like, no, no, no, I'm good,

0:36:04.080 --> 0:36:06.160
<v Speaker 2>Like I can get it on my own, Like sure,

0:36:06.200 --> 0:36:07.520
<v Speaker 2>you can go and get it on your own, but

0:36:07.560 --> 0:36:09.640
<v Speaker 2>if it's between you and someone else who has a certification,

0:36:09.680 --> 0:36:11.319
<v Speaker 2>they're going to get it, so you might as well

0:36:11.320 --> 0:36:11.920
<v Speaker 2>go and get it.

0:36:12.040 --> 0:36:14.440
<v Speaker 3>Where do these bids take place and how often do

0:36:14.480 --> 0:36:14.880
<v Speaker 3>they occur?

0:36:15.360 --> 0:36:19.719
<v Speaker 2>So if you aren't in a good relationship with the company,

0:36:20.080 --> 0:36:22.960
<v Speaker 2>they will actually contact you and let you know when

0:36:23.000 --> 0:36:25.040
<v Speaker 2>it's coming. So that's one way. That's like the whole

0:36:25.120 --> 0:36:28.040
<v Speaker 2>relationship thing, like everything in the world. If you know someone,

0:36:28.080 --> 0:36:30.560
<v Speaker 2>you're gonna find out. So that's one thing. The other

0:36:30.600 --> 0:36:34.000
<v Speaker 2>one is these fares. They tell you when they're upcoming bids.

0:36:34.560 --> 0:36:36.719
<v Speaker 2>So at those booths I was just talking about, they'll

0:36:36.719 --> 0:36:38.799
<v Speaker 2>handout papers and say we have this stuff coming up.

0:36:39.040 --> 0:36:41.359
<v Speaker 2>It's not out yet, but it will be. And then

0:36:41.400 --> 0:36:43.680
<v Speaker 2>another thing is they might have an online portal where

0:36:43.719 --> 0:36:47.120
<v Speaker 2>they have, you know, information that they share. So if

0:36:47.160 --> 0:36:50.680
<v Speaker 2>you're in the category of that service, like I do

0:36:50.760 --> 0:36:54.640
<v Speaker 2>training consulting, so I'm on these directories, so I will

0:36:54.640 --> 0:36:57.680
<v Speaker 2>get an email that says, hey, we've got a bid

0:36:57.719 --> 0:37:01.279
<v Speaker 2>out for these services, and it'll say what services, and

0:37:01.320 --> 0:37:03.120
<v Speaker 2>I can decide if I want to apply for or not.

0:37:03.760 --> 0:37:05.879
<v Speaker 2>So those are a few ways that you can find out.

0:37:05.920 --> 0:37:08.520
<v Speaker 2>And then the nonprofits also get contacted like yo, like

0:37:08.560 --> 0:37:10.960
<v Speaker 2>we need someone now, like we need this person, so

0:37:11.000 --> 0:37:13.680
<v Speaker 2>that happened with my friend with pest control where they're like, yo,

0:37:13.800 --> 0:37:16.160
<v Speaker 2>like we need a pest control company. So I sent

0:37:16.200 --> 0:37:19.480
<v Speaker 2>my client out and he got to do a walk

0:37:19.520 --> 0:37:22.799
<v Speaker 2>through this like major venue here in LA And I'm

0:37:22.840 --> 0:37:26.120
<v Speaker 2>so proud of this Filipido guy and he's walking with

0:37:26.160 --> 0:37:29.640
<v Speaker 2>all these like major companies and he had a shot

0:37:30.040 --> 0:37:32.600
<v Speaker 2>right It's because he knew me through a nonprofit that

0:37:32.640 --> 0:37:36.120
<v Speaker 2>wasn't out on some internet website. That was because someone

0:37:36.360 --> 0:37:38.600
<v Speaker 2>like emailed me and was like, hey, look, you know anyone.

0:37:38.600 --> 0:37:40.279
<v Speaker 2>I'm like, yeah, I know someone else, send him right now.

0:37:41.000 --> 0:37:43.760
<v Speaker 2>So it's it's all all of the different ways.

0:37:44.000 --> 0:37:47.680
<v Speaker 4>So does the lowest bidder always get the job or no.

0:37:47.920 --> 0:37:50.440
<v Speaker 2>It's a few things. They want to trust you, they

0:37:50.440 --> 0:37:52.440
<v Speaker 2>want to see your track record. They also want to

0:37:52.440 --> 0:37:55.800
<v Speaker 2>see your potential, and they will give it a shot

0:37:55.840 --> 0:37:57.600
<v Speaker 2>if they think that like you'll do good.

0:37:58.040 --> 0:38:00.400
<v Speaker 4>The great thing about this whole situation is that I

0:38:00.440 --> 0:38:03.480
<v Speaker 4>actually went through this before, so I could speak on

0:38:03.480 --> 0:38:05.759
<v Speaker 4>the first hand and sometimes, like literally you could just

0:38:05.800 --> 0:38:09.040
<v Speaker 4>fall into money. Because so there was a school that

0:38:09.120 --> 0:38:14.560
<v Speaker 4>I was working with as an independent contractor and they

0:38:14.560 --> 0:38:18.520
<v Speaker 4>had a program called My Brother's Keeper Initiative. President Obama.

0:38:18.880 --> 0:38:21.520
<v Speaker 4>Anybody's not familiar. President Obama put together a program called

0:38:21.520 --> 0:38:24.560
<v Speaker 4>My Brother's Keeper and it was to give money to

0:38:24.960 --> 0:38:28.719
<v Speaker 4>school districts and other type of community. Oh so you sure.

0:38:29.000 --> 0:38:32.400
<v Speaker 4>It was for them to bring in outside resources to

0:38:32.400 --> 0:38:35.799
<v Speaker 4>add to their curriculum. So they got a budget and

0:38:37.040 --> 0:38:40.040
<v Speaker 4>they had to fulfill the first twenty percent of that

0:38:40.239 --> 0:38:46.319
<v Speaker 4>with minority women business enterprise thing, and they couldn't They

0:38:46.320 --> 0:38:49.080
<v Speaker 4>couldn't do anything else until they filled that. The problem

0:38:49.120 --> 0:38:52.719
<v Speaker 4>with it is that they didn't have they they didn't

0:38:52.760 --> 0:38:55.640
<v Speaker 4>have the didn't know they were doing. So literally, if

0:38:55.760 --> 0:38:58.960
<v Speaker 4>in that situation, if you you could have just stumbled

0:38:59.280 --> 0:39:02.120
<v Speaker 4>and got paid because they were looking for and what

0:39:02.160 --> 0:39:05.319
<v Speaker 4>they were looking for was like anything that they can

0:39:05.320 --> 0:39:06.960
<v Speaker 4>bring into their school district. So I think they had

0:39:06.960 --> 0:39:11.000
<v Speaker 4>a program for like video gaming. It was complete nonsense.

0:39:11.080 --> 0:39:13.160
<v Speaker 4>But the whole thing about it is it.

0:39:13.120 --> 0:39:14.200
<v Speaker 3>Was grossly mismanaged.

0:39:14.360 --> 0:39:17.319
<v Speaker 4>Yeahs manage. Yeah it was, Yeah, it was terribly But

0:39:17.360 --> 0:39:20.919
<v Speaker 4>the thing about it was, to their credit, they didn't

0:39:20.960 --> 0:39:22.560
<v Speaker 4>really have too many options and then they had to

0:39:22.560 --> 0:39:24.120
<v Speaker 4>really do it in like a three month window. Like

0:39:24.160 --> 0:39:26.120
<v Speaker 4>you said, it's just sometimes like.

0:39:26.200 --> 0:39:29.200
<v Speaker 2>Damn, we need this now, and then they they're like, well,

0:39:29.320 --> 0:39:32.279
<v Speaker 2>like anyone know anybody, so they start like hunting for it.

0:39:32.400 --> 0:39:35.160
<v Speaker 4>No, you could have had any program, anything that you had.

0:39:35.480 --> 0:39:37.840
<v Speaker 4>I could have pitched it to the school district and

0:39:38.239 --> 0:39:40.440
<v Speaker 4>you could have got a nice check for that. Because

0:39:40.440 --> 0:39:42.480
<v Speaker 4>they had they had they had right time, right, they

0:39:42.520 --> 0:39:44.120
<v Speaker 4>had to use the money. They had to use the money.

0:39:44.120 --> 0:39:47.399
<v Speaker 4>It was over six figures six six six figures yep,

0:39:47.480 --> 0:39:51.640
<v Speaker 4>they had to use it and one year spent and

0:39:51.800 --> 0:39:54.880
<v Speaker 4>they only had like thirty days to implement their first program,

0:39:54.920 --> 0:39:58.319
<v Speaker 4>their first phase of it. So you could have just

0:39:58.320 --> 0:40:01.040
<v Speaker 4>walked into probably like twenty thousand dollars just by accident.

0:40:01.760 --> 0:40:04.800
<v Speaker 2>So that's the thing you're talking about. It's time because

0:40:04.880 --> 0:40:07.279
<v Speaker 2>every year these companies have a goal, they have a

0:40:07.360 --> 0:40:10.000
<v Speaker 2>quota they have to hit, and so they're running up

0:40:10.000 --> 0:40:12.840
<v Speaker 2>against the clock where they have to they have to

0:40:13.000 --> 0:40:14.400
<v Speaker 2>they have got to find it. Do you see what

0:40:14.480 --> 0:40:16.719
<v Speaker 2>I'm saying? Right, So it's like make it easy for them.

0:40:16.840 --> 0:40:19.960
<v Speaker 2>Get yourself ready, like get know them and then and

0:40:20.200 --> 0:40:21.080
<v Speaker 2>help them find you.

0:40:21.320 --> 0:40:22.719
<v Speaker 5>That's the first thing we said when we met each

0:40:22.719 --> 0:40:25.920
<v Speaker 5>other today. It was like you ready to get ready? Right?

0:40:26.080 --> 0:40:26.160
<v Speaker 3>Right?

0:40:26.239 --> 0:40:28.400
<v Speaker 2>You ready? And were they ready? So you don't have

0:40:28.480 --> 0:40:29.480
<v Speaker 2>to get ready, that's a.

0:40:29.520 --> 0:40:33.319
<v Speaker 4>Fact, right, And you were saying that they have like

0:40:33.320 --> 0:40:37.080
<v Speaker 4>like parties, graduation and stuff like that, like for these so.

0:40:37.440 --> 0:40:42.560
<v Speaker 2>They have gala lunches, like they're basically celebrations and awards ceremonies.

0:40:42.840 --> 0:40:45.759
<v Speaker 2>So once you're doing good and you get recognized, they

0:40:45.760 --> 0:40:49.839
<v Speaker 2>will actually honor you at an awards ceremony as a

0:40:49.880 --> 0:40:53.080
<v Speaker 2>proud minority business, which is amazing. So not only are

0:40:53.120 --> 0:40:55.359
<v Speaker 2>you getting paid, you got the contract, but now you're

0:40:55.360 --> 0:40:57.680
<v Speaker 2>getting an award. And what happens when you get an

0:40:57.719 --> 0:41:00.200
<v Speaker 2>award other people see you in the room, and then

0:41:00.200 --> 0:41:04.080
<v Speaker 2>the other companies like, yeah, oh we'll get him too,

0:41:04.520 --> 0:41:07.040
<v Speaker 2>and then you get more because you're trusted and like

0:41:07.040 --> 0:41:08.960
<v Speaker 2>oh they got an award, Okay, I'm gonna trust them.

0:41:09.000 --> 0:41:12.120
<v Speaker 2>So then you get more. So it's it just multiplies

0:41:12.120 --> 0:41:16.000
<v Speaker 2>and amplifies, and so the trajectory is like amazing, Like

0:41:16.080 --> 0:41:19.799
<v Speaker 2>there's so much opportunity here. And I was inspired. I've

0:41:19.800 --> 0:41:21.440
<v Speaker 2>been a lot of these. It is because of part

0:41:21.480 --> 0:41:23.880
<v Speaker 2>of the nonprofit. So I got invited as a community

0:41:23.920 --> 0:41:27.080
<v Speaker 2>member and I was inspired. And these people are making

0:41:27.280 --> 0:41:31.040
<v Speaker 2>bank like like they're small businesses, and then the medium

0:41:31.080 --> 0:41:33.080
<v Speaker 2>and then that they're the ones doing millions.

0:41:33.200 --> 0:41:36.560
<v Speaker 4>You got to be a diplomat in this world, especially

0:41:36.640 --> 0:41:40.200
<v Speaker 4>in business. A lot of times people have different views,

0:41:40.360 --> 0:41:42.680
<v Speaker 4>especially entrepreneurs, like they don't really want any help. A

0:41:42.719 --> 0:41:45.279
<v Speaker 4>lot of time anyone through things themselves. And I respect that.

0:41:45.760 --> 0:41:51.920
<v Speaker 4>But but if there are ways to actually accelerate your

0:41:51.960 --> 0:41:55.080
<v Speaker 4>business and to get money, and like I said, I've

0:41:55.080 --> 0:41:57.360
<v Speaker 4>seen it firsthand where you can literally stumble into money,

0:41:57.640 --> 0:42:00.160
<v Speaker 4>you have to really ask yourself is it beneficial to

0:42:01.360 --> 0:42:06.520
<v Speaker 4>fight against a wave or to surf serve it? Because

0:42:06.520 --> 0:42:09.000
<v Speaker 4>they're already they're gonna use somebody regardless.

0:42:08.800 --> 0:42:09.520
<v Speaker 2>That's the thing.

0:42:10.040 --> 0:42:12.160
<v Speaker 3>The money's going after it could be you or can

0:42:12.160 --> 0:42:12.600
<v Speaker 3>that be you?

0:42:12.680 --> 0:42:14.960
<v Speaker 2>Right? Might as well make it go and take it right.

0:42:15.080 --> 0:42:16.680
<v Speaker 5>Yeah, And like you said, I had a quick question

0:42:16.719 --> 0:42:19.719
<v Speaker 5>about so when you have clients, right, you do the

0:42:19.760 --> 0:42:22.560
<v Speaker 5>coaching part and more clients you get, are you compensated

0:42:22.560 --> 0:42:24.080
<v Speaker 5>each time they get a new too or is it

0:42:24.160 --> 0:42:25.360
<v Speaker 5>just the once they find it?

0:42:25.400 --> 0:42:25.480
<v Speaker 6>Do?

0:42:25.520 --> 0:42:26.160
<v Speaker 3>How's that work for you?

0:42:26.280 --> 0:42:26.440
<v Speaker 4>Well?

0:42:26.480 --> 0:42:29.360
<v Speaker 2>I do also coaching just to get people started, so

0:42:29.360 --> 0:42:32.359
<v Speaker 2>it's an hourly rate. I do group coaching as well.

0:42:32.520 --> 0:42:34.960
<v Speaker 2>So if people you just want to learn more, that's

0:42:35.000 --> 0:42:37.799
<v Speaker 2>the thing. And then after that also to help them out,

0:42:37.880 --> 0:42:39.880
<v Speaker 2>like we can work it out whatever works for people.

0:42:40.200 --> 0:42:42.840
<v Speaker 2>I also am, I'm like, I want to give back,

0:42:42.920 --> 0:42:45.560
<v Speaker 2>So I don't want anyone to be like I don't

0:42:45.560 --> 0:42:47.560
<v Speaker 2>know what to do, or you know, like I will help.

0:42:47.680 --> 0:42:50.840
<v Speaker 2>So there's educational resources, there's ways that they can you know,

0:42:50.880 --> 0:42:51.440
<v Speaker 2>find out more.

0:42:51.520 --> 0:42:53.560
<v Speaker 4>Yeah, I can do that for sure. So that leads

0:42:53.600 --> 0:42:56.160
<v Speaker 4>us into our last segment, which we're going to talk

0:42:56.200 --> 0:43:00.640
<v Speaker 4>about business coaching, right, So, yes, that's what we're going

0:43:00.680 --> 0:43:03.879
<v Speaker 4>to next. All right, So in the last segment, we're

0:43:03.880 --> 0:43:06.040
<v Speaker 4>gonna we're gonna keep it in the world the business,

0:43:06.080 --> 0:43:07.960
<v Speaker 4>but a little different conversation because a lot of times

0:43:08.000 --> 0:43:13.239
<v Speaker 4>when we tried to releases highlight every area of entrepreneurship

0:43:13.280 --> 0:43:16.280
<v Speaker 4>and business ship and just business owners and just everything.

0:43:16.360 --> 0:43:19.240
<v Speaker 4>So being a business coach not something that we've actually

0:43:19.239 --> 0:43:21.560
<v Speaker 4>covered so far, so I think this would be a

0:43:21.560 --> 0:43:24.120
<v Speaker 4>good way to cover it. So you're a business coach, right,

0:43:24.160 --> 0:43:28.399
<v Speaker 4>that's right? Okay, So what does it mean? Because I've

0:43:28.400 --> 0:43:31.680
<v Speaker 4>heard this term before and I'm still not exactly sure

0:43:31.719 --> 0:43:34.560
<v Speaker 4>what a business coach does. So what does it mean

0:43:34.600 --> 0:43:36.440
<v Speaker 4>to be a business coach?

0:43:36.800 --> 0:43:39.600
<v Speaker 2>So what I do is I help people who are stuck.

0:43:39.920 --> 0:43:41.799
<v Speaker 2>They have an idea and they don't know where to

0:43:41.880 --> 0:43:44.840
<v Speaker 2>go with it, or maybe they're at a certain point

0:43:45.280 --> 0:43:47.360
<v Speaker 2>and they can't get past it. And so what I

0:43:47.360 --> 0:43:51.919
<v Speaker 2>can do is help with that, to help give strategies, tools, resources,

0:43:52.320 --> 0:43:55.400
<v Speaker 2>and put them in touch with people or even you know,

0:43:55.440 --> 0:43:57.520
<v Speaker 2>give them some ideas on their business plan to help

0:43:57.560 --> 0:44:00.960
<v Speaker 2>them along. So it's like a consultant is a consult right.

0:44:01.239 --> 0:44:03.160
<v Speaker 2>But the thing with coaching is like sometimes it's a

0:44:03.200 --> 0:44:05.680
<v Speaker 2>personal block, Like maybe you're stuck in your head about

0:44:05.680 --> 0:44:08.520
<v Speaker 2>something and you need like you know, life coaching, or

0:44:08.600 --> 0:44:11.279
<v Speaker 2>you need, you know, a pep talk before you go

0:44:11.360 --> 0:44:13.160
<v Speaker 2>into that meeting where you're going to do a bid

0:44:13.239 --> 0:44:15.680
<v Speaker 2>like what we're talking about. So sometimes you need a coach.

0:44:15.880 --> 0:44:18.080
<v Speaker 2>This is like sports coach, like you need someone to

0:44:18.120 --> 0:44:20.600
<v Speaker 2>tack you through like the play right. So if you're

0:44:20.640 --> 0:44:22.520
<v Speaker 2>on the floor right and you're like, okay, there's three

0:44:22.560 --> 0:44:24.440
<v Speaker 2>minutes left on the clock, what are you going to do?

0:44:24.800 --> 0:44:26.600
<v Speaker 2>Like the coach will know what to do because you're

0:44:26.600 --> 0:44:28.759
<v Speaker 2>in the game. You're playing. You're like, yo, like I

0:44:28.760 --> 0:44:30.759
<v Speaker 2>don't know what to do. So it's like do I

0:44:30.760 --> 0:44:33.080
<v Speaker 2>shoot it? I passed? What do I do? So the

0:44:33.120 --> 0:44:34.839
<v Speaker 2>coach is going to help you through that. That's what's

0:44:34.840 --> 0:44:35.319
<v Speaker 2>gonna happen.

0:44:35.400 --> 0:44:38.040
<v Speaker 3>That's a pretty good analogy. So are you day to

0:44:38.080 --> 0:44:40.080
<v Speaker 3>day with the clients or are you meeting weekly? How

0:44:40.080 --> 0:44:40.480
<v Speaker 3>does that work?

0:44:40.560 --> 0:44:43.080
<v Speaker 2>Usually it's like every couple of weeks we do a

0:44:43.160 --> 0:44:46.120
<v Speaker 2>check in or a month. Some people stretch it out

0:44:46.160 --> 0:44:48.080
<v Speaker 2>where they're like, I'm good, Like we can talk in

0:44:48.120 --> 0:44:50.960
<v Speaker 2>a month. It's a package. So you can do a

0:44:51.040 --> 0:44:54.239
<v Speaker 2>series with me, and then after that, you know, you

0:44:54.280 --> 0:44:57.400
<v Speaker 2>can go from there. I also have group coaching sessions

0:44:57.400 --> 0:45:00.640
<v Speaker 2>so people can join those, so that's more affordable with them. Well,

0:45:00.640 --> 0:45:03.799
<v Speaker 2>we don't have our culturally competent coaches. We don't have

0:45:03.880 --> 0:45:05.960
<v Speaker 2>people that know how to talk our language, like yo,

0:45:06.080 --> 0:45:08.879
<v Speaker 2>like I got you know, my grandma at home, she's sick.

0:45:09.040 --> 0:45:12.080
<v Speaker 2>Like people are just looking at your profit and loss statement.

0:45:12.120 --> 0:45:13.920
<v Speaker 2>They don't know all this other stuff. So what I

0:45:14.000 --> 0:45:17.560
<v Speaker 2>do is I incorporate the cultural knowledge and respect in

0:45:17.600 --> 0:45:20.320
<v Speaker 2>that and talk the language that you know, and also

0:45:20.520 --> 0:45:22.839
<v Speaker 2>incorporate that into your plan because you can't just make

0:45:22.840 --> 0:45:24.799
<v Speaker 2>a plan without thinking about your family. You can't just

0:45:24.840 --> 0:45:27.799
<v Speaker 2>make a plan without you know, thinking about how you

0:45:27.840 --> 0:45:30.160
<v Speaker 2>do business because you're not going to compromise your culture.

0:45:30.360 --> 0:45:32.719
<v Speaker 2>You're not going to compromise yourself ethically because you're not

0:45:32.760 --> 0:45:35.120
<v Speaker 2>going to survive. If you're someone else through all of this,

0:45:35.440 --> 0:45:38.000
<v Speaker 2>then you're not going to survive because that's only going

0:45:38.040 --> 0:45:39.480
<v Speaker 2>to last like a flash in the pan, and then

0:45:39.480 --> 0:45:41.799
<v Speaker 2>you're done, or even worse, you're going to turn into

0:45:41.840 --> 0:45:44.160
<v Speaker 2>someone that you can't look in the mirror and respect anymore.

0:45:44.400 --> 0:45:46.399
<v Speaker 2>So what I do is I honor that in you,

0:45:46.480 --> 0:45:48.200
<v Speaker 2>Like I'm like, what do you want to do? What

0:45:48.239 --> 0:45:50.200
<v Speaker 2>do you want to do? Like in there, what do

0:45:50.320 --> 0:45:52.360
<v Speaker 2>you want to do? Versus like what should I do?

0:45:52.440 --> 0:45:53.759
<v Speaker 2>Or what the world's telling me to do or what

0:45:53.760 --> 0:45:56.080
<v Speaker 2>my mom's telling me to do? You know. So that's

0:45:56.120 --> 0:45:57.840
<v Speaker 2>what comes out of the coaching.

0:45:57.520 --> 0:46:01.240
<v Speaker 4>Really not as powerful. It's honorable. A lot of people

0:46:01.280 --> 0:46:03.839
<v Speaker 4>have compromised their culture, but it's a different conversation. So

0:46:03.880 --> 0:46:06.160
<v Speaker 4>all right, so let's say I want to let's say

0:46:06.200 --> 0:46:09.000
<v Speaker 4>I want to become a business coach. Right, Yeah, I'm

0:46:09.040 --> 0:46:10.799
<v Speaker 4>tired of the podcast. I can't take it any more.

0:46:10.880 --> 0:46:12.920
<v Speaker 4>I just want to just start coaching people in their business.

0:46:13.920 --> 0:46:14.960
<v Speaker 4>How do I do that?

0:46:15.239 --> 0:46:18.040
<v Speaker 2>Well, you got to be informed and figure out what

0:46:18.080 --> 0:46:20.720
<v Speaker 2>it is that you know. So maybe you're a strategy person,

0:46:20.880 --> 0:46:23.640
<v Speaker 2>like you know how to help people to like use

0:46:23.680 --> 0:46:25.960
<v Speaker 2>the dynamics, Like you know how to how to operate

0:46:26.000 --> 0:46:28.920
<v Speaker 2>within a company or operate like within an organization. That's

0:46:28.920 --> 0:46:31.280
<v Speaker 2>your thing. Or maybe you're a really good like business

0:46:31.280 --> 0:46:33.600
<v Speaker 2>plan person, like you're you know how to make the

0:46:33.640 --> 0:46:35.799
<v Speaker 2>business plan. So you figure out what it is that

0:46:35.880 --> 0:46:37.879
<v Speaker 2>you know and what you want to teach and how

0:46:37.920 --> 0:46:39.920
<v Speaker 2>you teach, and that's what you go with. You go

0:46:40.000 --> 0:46:41.319
<v Speaker 2>with what you know and what you're good at.

0:46:41.360 --> 0:46:43.440
<v Speaker 4>How do you how do you market it? How do

0:46:43.560 --> 0:46:44.480
<v Speaker 4>you personally?

0:46:44.600 --> 0:46:48.440
<v Speaker 2>Me personally? It was all word of mouth, so people

0:46:48.480 --> 0:46:50.839
<v Speaker 2>it gone on the street like, oh here, you want

0:46:50.880 --> 0:46:52.600
<v Speaker 2>to know someone here, talk to her, and so it

0:46:52.640 --> 0:46:54.799
<v Speaker 2>was word of mouth referral. The best thing out there

0:46:54.840 --> 0:46:56.960
<v Speaker 2>is your name and your brand. That's the best thing

0:46:57.000 --> 0:46:59.320
<v Speaker 2>out there. You got to keep that clean and shiny

0:46:59.440 --> 0:47:02.280
<v Speaker 2>and true. And once you have that, you're good because

0:47:02.280 --> 0:47:05.040
<v Speaker 2>people will know good people, attractive people. Right, look at

0:47:05.040 --> 0:47:05.759
<v Speaker 2>how we all met.

0:47:06.239 --> 0:47:08.680
<v Speaker 3>It just happens story, so.

0:47:08.640 --> 0:47:11.239
<v Speaker 2>You kind of manifest it. Like if you've heard of

0:47:11.239 --> 0:47:13.799
<v Speaker 2>this book, it's called The Secret. The secret is like

0:47:14.120 --> 0:47:16.359
<v Speaker 2>how do you have people have things come to you?

0:47:16.600 --> 0:47:19.279
<v Speaker 2>And there's a dude right, and he's like, look, I

0:47:19.280 --> 0:47:20.719
<v Speaker 2>want to make a million dollars, so I'm going to

0:47:20.719 --> 0:47:22.480
<v Speaker 2>write a check and put it on my ceiling. I'm

0:47:22.480 --> 0:47:24.480
<v Speaker 2>gonna stare at that thing every day. So that was

0:47:24.520 --> 0:47:27.440
<v Speaker 2>what he manifested. He manifested it, and that's what you

0:47:27.440 --> 0:47:29.640
<v Speaker 2>can do with any of this stuff.

0:47:30.040 --> 0:47:31.880
<v Speaker 4>So what's the pricing model?

0:47:31.960 --> 0:47:36.000
<v Speaker 2>Like for coaching, I have a sliding scale so I

0:47:36.000 --> 0:47:39.759
<v Speaker 2>can work with folks. So my corporate consulting rates are

0:47:39.800 --> 0:47:41.839
<v Speaker 2>like three fifty an hour. But that's like if you're

0:47:41.880 --> 0:47:44.080
<v Speaker 2>at the point where, look, I need it quick and

0:47:44.120 --> 0:47:45.799
<v Speaker 2>I need I know exactly what I need, and you

0:47:45.880 --> 0:47:47.960
<v Speaker 2>come and I'll give you that. If you want like

0:47:48.120 --> 0:47:50.960
<v Speaker 2>group coaching, I can do you know, different rates for that.

0:47:50.960 --> 0:47:53.400
<v Speaker 2>That's like a package. And then I do do like,

0:47:53.640 --> 0:47:55.279
<v Speaker 2>you know, a sliding scale rate, so if you need

0:47:55.320 --> 0:47:57.080
<v Speaker 2>to talk to me, it's like one hundred and fifty bucks.

0:47:57.160 --> 0:47:59.359
<v Speaker 2>But the thing is just like, oh that's expensive. Okay,

0:47:59.440 --> 0:48:02.120
<v Speaker 2>you want to waste your time, like you know, darting

0:48:02.160 --> 0:48:05.560
<v Speaker 2>around doing the wrong thing. It's like, you you pay

0:48:05.640 --> 0:48:08.680
<v Speaker 2>for quality out here, so invest in yourself. Don't buy

0:48:08.680 --> 0:48:11.160
<v Speaker 2>those movie tickets for one night. You know what I'm saying. Like,

0:48:11.239 --> 0:48:13.880
<v Speaker 2>don't buy that purse like you're in your leisure. We

0:48:13.920 --> 0:48:15.759
<v Speaker 2>got to earn it. So put the put the money in,

0:48:15.840 --> 0:48:17.759
<v Speaker 2>put the time and save the money, don't go out

0:48:17.760 --> 0:48:21.280
<v Speaker 2>to eat, make that lunch right, and and invest in yourself.

0:48:21.320 --> 0:48:22.319
<v Speaker 2>That's what people need to do.

0:48:22.680 --> 0:48:27.000
<v Speaker 5>You know, is your coach in uh California base or

0:48:27.040 --> 0:48:27.359
<v Speaker 5>do you?

0:48:27.400 --> 0:48:29.440
<v Speaker 3>Because I notice that you you travel around.

0:48:29.200 --> 0:48:32.520
<v Speaker 2>And speak about travel and speak a lot areas as well.

0:48:33.360 --> 0:48:36.080
<v Speaker 2>Well that's all online so we can talk on zoom

0:48:36.080 --> 0:48:37.799
<v Speaker 2>and it's like I'm in your living room, you know,

0:48:38.280 --> 0:48:40.880
<v Speaker 2>like we can talk on video call and like you

0:48:40.920 --> 0:48:44.759
<v Speaker 2>feel so close in that conversation. I do too that

0:48:44.880 --> 0:48:47.239
<v Speaker 2>it's it's almost like we're in person. So that's the

0:48:47.360 --> 0:48:50.040
<v Speaker 2>wonder and beauty of technology is that that can happen.

0:48:50.160 --> 0:48:53.120
<v Speaker 4>So there's really no set standard for for pricing, like

0:48:53.200 --> 0:48:55.239
<v Speaker 4>you could just you just it's like a psychologist, you

0:48:55.239 --> 0:48:56.120
<v Speaker 4>just do whatever you want to do.

0:48:56.520 --> 0:48:59.520
<v Speaker 2>Well you can, yeah, but it's like you all.

0:48:59.440 --> 0:49:02.560
<v Speaker 4>In scale industry standard Like no, no.

0:49:02.480 --> 0:49:04.759
<v Speaker 2>It's like I'm certified. So that's the thing. I have

0:49:04.840 --> 0:49:08.799
<v Speaker 2>financial certification. I'm totally certified. I have National Development Council certification.

0:49:08.840 --> 0:49:11.640
<v Speaker 2>I also have coaching certifications. So all of that is like,

0:49:12.080 --> 0:49:15.000
<v Speaker 2>that's fine, that'll, you know, help your rate along. But

0:49:15.040 --> 0:49:17.440
<v Speaker 2>if people like you, you'll pay. I knew dude I

0:49:17.520 --> 0:49:20.120
<v Speaker 2>heard about he's like charging five thousand dollars for an hour,

0:49:20.480 --> 0:49:22.279
<v Speaker 2>and it's like, are you for real? People who were

0:49:22.280 --> 0:49:25.520
<v Speaker 2>buying that because he was good. So it's it's really

0:49:25.600 --> 0:49:27.480
<v Speaker 2>up to you. I try to make it accessible though,

0:49:27.520 --> 0:49:28.200
<v Speaker 2>So we.

0:49:28.120 --> 0:49:30.520
<v Speaker 4>Had shout out to Alex. He was he's in a

0:49:30.560 --> 0:49:34.040
<v Speaker 4>trucking industry and he said he charged ten thousand dollars

0:49:34.440 --> 0:49:36.080
<v Speaker 4>and he had an eight month waiting list.

0:49:37.040 --> 0:49:41.879
<v Speaker 2>That's what I'm saying, so you know, catch me now.

0:49:43.800 --> 0:49:49.960
<v Speaker 5>So yes, the price is the price.

0:49:49.840 --> 0:49:52.719
<v Speaker 2>Is going on, but I give a lap back. So

0:49:53.040 --> 0:49:56.000
<v Speaker 2>I give in ways like I can tell when I

0:49:56.040 --> 0:49:59.000
<v Speaker 2>can figure out a way for it to work. So

0:50:00.280 --> 0:50:02.719
<v Speaker 2>you know, I might be in your neighborhood and I'll

0:50:02.719 --> 0:50:05.120
<v Speaker 2>be doing a talk and maybe you can check it out.

0:50:05.200 --> 0:50:08.600
<v Speaker 2>So if folks keep in touch with me on social

0:50:08.840 --> 0:50:11.279
<v Speaker 2>or are on my email list, then you can find

0:50:11.320 --> 0:50:12.960
<v Speaker 2>out when I'm doing the free things and then you

0:50:12.960 --> 0:50:13.800
<v Speaker 2>can see me in person.

0:50:14.080 --> 0:50:16.200
<v Speaker 4>So the best ways to kind of get your brand

0:50:16.239 --> 0:50:20.400
<v Speaker 4>out there, to become a business coach is this is

0:50:20.520 --> 0:50:22.560
<v Speaker 4>my personal opinion, right and correct me if I'm wrong.

0:50:23.040 --> 0:50:28.600
<v Speaker 4>Social media, speaking engagements, any type of publicity that you

0:50:28.640 --> 0:50:36.000
<v Speaker 4>can get, doing podcasts, writing articles, establishing your credibility as

0:50:36.000 --> 0:50:38.640
<v Speaker 4>an expert in that particular field. Because this is the thing, right,

0:50:38.640 --> 0:50:40.319
<v Speaker 4>You got to be a specialist. It's like going to

0:50:40.360 --> 0:50:44.040
<v Speaker 4>a doctor. Now, I'm not going to a cardiologist to

0:50:44.040 --> 0:50:46.680
<v Speaker 4>get my teeth fixed. Doesn't make sense, right, When you

0:50:46.760 --> 0:50:48.799
<v Speaker 4>try to be a jack of all trade, you end

0:50:48.880 --> 0:50:51.319
<v Speaker 4>up as a master of none. So you have to

0:50:51.400 --> 0:50:54.759
<v Speaker 4>specialize in one particular area. So like the guy in

0:50:54.760 --> 0:50:58.000
<v Speaker 4>the trucking industry, he specialized. He became the trucking guy.

0:50:58.400 --> 0:51:00.880
<v Speaker 4>So now it's not unreasonable for him charge ten thousand

0:51:00.880 --> 0:51:04.560
<v Speaker 4>dollars because he's established himself as a leader in the industry.

0:51:05.719 --> 0:51:07.960
<v Speaker 4>Do you believe that that what I just said is correct?

0:51:08.040 --> 0:51:11.040
<v Speaker 2>That's I do believe that. Yeah, So I agree with that.

0:51:11.120 --> 0:51:13.880
<v Speaker 2>And I think for me, people know me because of

0:51:13.920 --> 0:51:16.760
<v Speaker 2>what you just said, because I write and I speak

0:51:16.840 --> 0:51:19.840
<v Speaker 2>and people see me. I'm at conferences all the time.

0:51:20.200 --> 0:51:23.400
<v Speaker 2>And then you know, the corporations also call me, so

0:51:23.520 --> 0:51:26.520
<v Speaker 2>I can call sometimes when something goes wrong and they

0:51:26.520 --> 0:51:28.360
<v Speaker 2>can't call somebody else. And they'll bring me in and

0:51:28.400 --> 0:51:31.000
<v Speaker 2>they won't tell anyone because they need it fixed. So

0:51:31.080 --> 0:51:34.200
<v Speaker 2>I'm that person too. So I'm the person that can help,

0:51:34.320 --> 0:51:36.000
<v Speaker 2>you know, find a solution a lot of time or

0:51:36.080 --> 0:51:37.080
<v Speaker 2>strategy or way forward.

0:51:37.280 --> 0:51:39.000
<v Speaker 5>And it's also important to know that, and you said

0:51:39.000 --> 0:51:41.719
<v Speaker 5>this earlier off cameras that a lot of times you're

0:51:41.719 --> 0:51:44.560
<v Speaker 5>doing this for free, like you're going to speak sometimes

0:51:44.560 --> 0:51:46.520
<v Speaker 5>just for free to get your name out there. Yeah,

0:51:46.600 --> 0:51:50.200
<v Speaker 5>that's important, right. You don't charge this amount when you start.

0:51:50.520 --> 0:51:51.120
<v Speaker 3>You have to build that.

0:51:51.360 --> 0:51:53.680
<v Speaker 2>I'm going to give back to So that's my ethic

0:51:53.800 --> 0:51:56.640
<v Speaker 2>is like I've been there, I know, and parts of

0:51:56.680 --> 0:51:59.080
<v Speaker 2>my family are still there actually a lot. So the

0:51:59.160 --> 0:52:01.040
<v Speaker 2>thing is is like that's never going to go away.

0:52:01.280 --> 0:52:02.560
<v Speaker 2>So what do we got to do? We got to

0:52:02.600 --> 0:52:04.439
<v Speaker 2>help each other. And so you know, what they say

0:52:04.520 --> 0:52:08.839
<v Speaker 2>is that you lift as you rise, You lift as

0:52:08.880 --> 0:52:12.080
<v Speaker 2>you rise. If I'm rising, I'm gonna bring everybody along

0:52:12.120 --> 0:52:15.040
<v Speaker 2>with me. And if you're rising, you bring everybody along

0:52:15.080 --> 0:52:17.120
<v Speaker 2>with you. And if you do that and he does

0:52:17.160 --> 0:52:19.840
<v Speaker 2>that and she does that, then we all grow, right,

0:52:19.960 --> 0:52:21.480
<v Speaker 2>And that's what we want to do. We want to

0:52:21.520 --> 0:52:23.239
<v Speaker 2>have everyone up there with us. We don't want to

0:52:23.239 --> 0:52:25.920
<v Speaker 2>be alone. It's lonely there. I don't like to go

0:52:25.960 --> 0:52:28.920
<v Speaker 2>into spaces where it's businesses and I'm the only woman

0:52:28.960 --> 0:52:31.719
<v Speaker 2>of color. I don't like that. I want to see

0:52:31.760 --> 0:52:34.319
<v Speaker 2>more people that look like me. I want to go

0:52:34.480 --> 0:52:38.719
<v Speaker 2>up on stage and be like like everybody else. So

0:52:38.920 --> 0:52:41.200
<v Speaker 2>I don't I don't want to do this by myself anymore.

0:52:41.320 --> 0:52:43.680
<v Speaker 2>I need all of everybody.

0:52:44.360 --> 0:52:48.080
<v Speaker 4>So how do you How do you convince small business owners,

0:52:48.080 --> 0:52:53.239
<v Speaker 4>specifically small business owners that pain for education paying for

0:52:53.320 --> 0:52:56.319
<v Speaker 4>a consultant is valuable because they always try a lot

0:52:56.360 --> 0:52:59.719
<v Speaker 4>of times penny pinch. They want to pay anything. So

0:53:00.880 --> 0:53:01.920
<v Speaker 4>how do you do it?

0:53:01.920 --> 0:53:05.640
<v Speaker 2>It's two reasons, Okay. Number one is they figure out

0:53:05.719 --> 0:53:09.160
<v Speaker 2>how to do it better, right, it's a strategy. The

0:53:09.200 --> 0:53:12.600
<v Speaker 2>other one, number two is the motivation. If you're putting

0:53:12.640 --> 0:53:15.960
<v Speaker 2>money down, you're going to go show up, okay. But

0:53:16.040 --> 0:53:17.840
<v Speaker 2>if you're like it's free or this is not I

0:53:17.880 --> 0:53:20.640
<v Speaker 2>don't know, Like you're not committed. So I'll talk to

0:53:20.680 --> 0:53:23.520
<v Speaker 2>you next year when you're serious, because you're not serious

0:53:23.600 --> 0:53:26.640
<v Speaker 2>right now. So it's a promise to yourself. You're making

0:53:26.640 --> 0:53:30.680
<v Speaker 2>a promise to yourself, you're honoring yourself, you're putting yourself first.

0:53:30.800 --> 0:53:33.000
<v Speaker 2>You're not putting that pair of shoes first. You're not

0:53:33.080 --> 0:53:36.279
<v Speaker 2>putting you know that bet on the game first. Right,

0:53:36.480 --> 0:53:39.960
<v Speaker 2>You're getting a guaranteed outcome out of this. And that's

0:53:40.080 --> 0:53:41.920
<v Speaker 2>all I can say. I'm not saying it's going to

0:53:42.040 --> 0:53:44.879
<v Speaker 2>end up like getting you whatever you need, like some

0:53:45.000 --> 0:53:47.240
<v Speaker 2>kind of contract or whatever. But you're going to move forward.

0:53:47.520 --> 0:53:48.440
<v Speaker 2>And that's the first step.

0:53:48.560 --> 0:53:50.759
<v Speaker 4>You have to look at it like sports, like if

0:53:50.760 --> 0:53:54.400
<v Speaker 4>you're Michael Jordan or Lebron James or whatever, they're not

0:53:55.280 --> 0:53:59.320
<v Speaker 4>going in the gym by themselves. They have personal trainers.

0:54:00.280 --> 0:54:06.480
<v Speaker 4>They also have massage therapists. They also have nutrition nutritionists,

0:54:06.600 --> 0:54:11.280
<v Speaker 4>they have chefs and everything, right, and because they understand

0:54:11.400 --> 0:54:13.879
<v Speaker 4>that like Lebron he said he invests a million dollars

0:54:13.880 --> 0:54:15.680
<v Speaker 4>in his body every year. There's a reason why he's

0:54:15.719 --> 0:54:18.960
<v Speaker 4>never really got hurt. He's putting that type of resources

0:54:18.960 --> 0:54:20.960
<v Speaker 4>in it. He's obviously gonna be dedicated. You're not gonna

0:54:20.960 --> 0:54:23.400
<v Speaker 4>spend a million dollars in and not be dedicated. But

0:54:23.480 --> 0:54:27.479
<v Speaker 4>also these people are pushing him because you can only

0:54:27.680 --> 0:54:30.480
<v Speaker 4>push yourself so far. It's like lifting weights, like that's

0:54:30.480 --> 0:54:32.400
<v Speaker 4>why you need somebody to help you lift. If you're

0:54:32.440 --> 0:54:34.279
<v Speaker 4>really gonna like try to max out right, It's like,

0:54:34.320 --> 0:54:36.960
<v Speaker 4>you can only go so far by yourself. So I

0:54:37.080 --> 0:54:41.359
<v Speaker 4>encourage everybody, no matter what industry you're in, to seek help,

0:54:41.400 --> 0:54:43.319
<v Speaker 4>whether that's in the form of mentorship, whether that's in

0:54:43.360 --> 0:54:45.279
<v Speaker 4>the form of a coach, whether that's in the form

0:54:45.320 --> 0:54:49.000
<v Speaker 4>of just podcasts or you know, any type of information

0:54:49.040 --> 0:54:51.000
<v Speaker 4>that you can receive. A lot of times people have

0:54:51.080 --> 0:54:53.480
<v Speaker 4>the thing where they try to do everything themselves and

0:54:53.520 --> 0:54:56.319
<v Speaker 4>you're only going to get so far by yourself. You

0:54:56.400 --> 0:54:59.600
<v Speaker 4>need help, And there's nothing wrong with help. And I

0:54:59.600 --> 0:55:01.560
<v Speaker 4>think a lot of times, you know, you have to

0:55:01.600 --> 0:55:05.000
<v Speaker 4>look at people that have been extremely successful and they

0:55:05.040 --> 0:55:07.440
<v Speaker 4>always have help in some capacity, and a lot of

0:55:07.480 --> 0:55:10.640
<v Speaker 4>times they have a lot of help. So small business owners,

0:55:10.680 --> 0:55:16.680
<v Speaker 4>unfortunately a lot of times they think small and the yes'.

0:55:17.640 --> 0:55:21.600
<v Speaker 4>And so what you're saying is actually something that's extremely valuable.

0:55:22.080 --> 0:55:24.840
<v Speaker 4>And I want people to actually fully understand the importance

0:55:24.880 --> 0:55:26.759
<v Speaker 4>of it because I see it firsthand. I've seen it

0:55:26.760 --> 0:55:29.760
<v Speaker 4>first hand. Even myself, I'll fall vic into it. Nobody's perfect.

0:55:30.160 --> 0:55:32.839
<v Speaker 4>But you know, as you live and you learn and

0:55:32.880 --> 0:55:35.200
<v Speaker 4>you become more humble, and that's the thing too. You

0:55:35.239 --> 0:55:40.040
<v Speaker 4>have to be humble in order to seek criticism and

0:55:40.160 --> 0:55:42.680
<v Speaker 4>also to seek help because a lot of times for coaching,

0:55:42.800 --> 0:55:44.560
<v Speaker 4>it might not be something that you want to hear.

0:55:45.120 --> 0:55:47.279
<v Speaker 2>That's a tough thing, but you've got to be ready

0:55:47.320 --> 0:55:48.880
<v Speaker 2>to face it right right.

0:55:48.680 --> 0:55:51.239
<v Speaker 4>Like, if I tell you that what you're doing is

0:55:51.239 --> 0:55:54.640
<v Speaker 4>totally wrong and you've been doing it for ten years,

0:55:54.680 --> 0:55:56.880
<v Speaker 4>it's like you you might not want to change that

0:55:57.120 --> 0:56:00.600
<v Speaker 4>because nobody wants to admit that they're wrong. But if

0:56:00.640 --> 0:56:03.160
<v Speaker 4>I know more than you, I'm trying to actually help you.

0:56:03.719 --> 0:56:06.359
<v Speaker 4>So if you're humble enough to receive the information and

0:56:06.400 --> 0:56:10.920
<v Speaker 4>you process it, then you could potentially blossom as a result.

0:56:11.080 --> 0:56:14.440
<v Speaker 4>There it is, right there, go there, go, So how

0:56:14.440 --> 0:56:17.040
<v Speaker 4>can people get in contact with you? Like, what's the

0:56:17.760 --> 0:56:20.080
<v Speaker 4>social media handles? Where you have website? All that time?

0:56:20.200 --> 0:56:23.120
<v Speaker 2>Right, I'm easy to find on social So my handle

0:56:23.280 --> 0:56:27.000
<v Speaker 2>is at Farzana Niani so it's my first and last

0:56:27.080 --> 0:56:32.080
<v Speaker 2>name together. I'm on Twitter, Instagram, Facebook, I'm on LinkedIn

0:56:32.320 --> 0:56:35.560
<v Speaker 2>as well. I have a website. My website is www

0:56:35.640 --> 0:56:39.040
<v Speaker 2>dot or zanaiani dot com. A lot of resources up there.

0:56:39.120 --> 0:56:41.920
<v Speaker 2>You can also follow me on all those social handles

0:56:42.280 --> 0:56:44.720
<v Speaker 2>and see what I'm up to. You can follow my story,

0:56:45.120 --> 0:56:47.040
<v Speaker 2>see my little words of wisdom that I have put

0:56:47.120 --> 0:56:49.000
<v Speaker 2>up there all the time, and just check it out

0:56:49.120 --> 0:56:50.800
<v Speaker 2>and be inspired yourself.

0:56:51.440 --> 0:56:53.799
<v Speaker 4>For sure. One, thank you for coming, thank you for

0:56:53.880 --> 0:56:55.719
<v Speaker 4>hosting us. And shout out to all the people in

0:56:55.760 --> 0:56:58.480
<v Speaker 4>the Philippines as well. So I used to live in Hawaii,

0:56:58.760 --> 0:57:02.920
<v Speaker 4>and if you did sort of, oh did you of Hawaii? Okay,

0:57:02.960 --> 0:57:03.800
<v Speaker 4>I was on the Big Island.

0:57:04.200 --> 0:57:06.000
<v Speaker 2>I went to school there for a couple of school

0:57:06.040 --> 0:57:08.560
<v Speaker 2>You go to University of Hawaii at Manoa.

0:57:08.719 --> 0:57:11.319
<v Speaker 4>Okay. I went to the University Hawaii a Heilo. So

0:57:11.480 --> 0:57:18.600
<v Speaker 4>we have more com for sure. Mahallow, mahallo. So that's

0:57:18.640 --> 0:57:19.360
<v Speaker 4>a boy.

0:57:20.800 --> 0:57:23.400
<v Speaker 2>Yes, hello to everyone.

0:57:23.600 --> 0:57:27.160
<v Speaker 4>I wear many ads, so yes, I say that to

0:57:27.160 --> 0:57:30.600
<v Speaker 4>say there's a there's a very large Filipino population in Hawaii.

0:57:31.040 --> 0:57:33.200
<v Speaker 4>So very good people actually went to the Philippines. Me

0:57:33.200 --> 0:57:36.360
<v Speaker 4>and Jamal went to We went to the Philippines. So

0:57:36.920 --> 0:57:38.560
<v Speaker 4>shouts all the good people at the Philippines. I have

0:57:38.640 --> 0:57:40.960
<v Speaker 4>not been to Pakistan, but shout out to Pakistan. And

0:57:41.040 --> 0:57:45.360
<v Speaker 4>both shouted good people with Pakistan and yeah that's a good. Yeah,

0:57:45.400 --> 0:57:49.520
<v Speaker 4>that's the thing. Your leisure, We with everybody, with everybody,

0:57:49.640 --> 0:57:51.440
<v Speaker 4>and the information.

0:57:51.200 --> 0:57:52.840
<v Speaker 3>You're going to break out some tod, I was.

0:57:54.640 --> 0:57:57.520
<v Speaker 4>The information is for the entire world, that's what that's

0:57:57.520 --> 0:57:59.840
<v Speaker 4>what we We're not limiting ourselves to anybody. We want

0:57:59.880 --> 0:58:03.439
<v Speaker 4>to of information to entire man cond all over the world.

0:58:03.600 --> 0:58:07.720
<v Speaker 4>So thank you again for joining us. We appreciate it. Troy.

0:58:07.840 --> 0:58:10.080
<v Speaker 3>Yeah, we gotta give a shout out to Mike too. Right,

0:58:10.560 --> 0:58:12.600
<v Speaker 3>he had a plane ride here to La.

0:58:13.000 --> 0:58:16.880
<v Speaker 2>Dude, it was a cosmic meeting where we had four

0:58:16.920 --> 0:58:21.160
<v Speaker 2>hours from Atlanta to La where we talked. We talked

0:58:21.200 --> 0:58:23.040
<v Speaker 2>so much that the lady between us had to move

0:58:23.080 --> 0:58:25.480
<v Speaker 2>because you're like, you all need to like get together.

0:58:25.840 --> 0:58:26.880
<v Speaker 2>You're entrepreneurs.

0:58:27.240 --> 0:58:30.880
<v Speaker 5>So he couldn't wait to tell us about the conversation meeting.

0:58:31.000 --> 0:58:34.200
<v Speaker 5>So shout out to Mike and yes, thank you again.

0:58:34.480 --> 0:58:37.760
<v Speaker 4>Shout out to Mike Man, the producer of the show.

0:58:38.000 --> 0:58:40.880
<v Speaker 4>And he told us he was like, I just met

0:58:40.960 --> 0:58:43.040
<v Speaker 4>this this lady on the plane and we got an

0:58:43.040 --> 0:58:43.680
<v Speaker 4>interview with us.

0:58:43.680 --> 0:58:46.120
<v Speaker 5>Say how he talks though, Yo, I just that this

0:58:46.200 --> 0:58:47.840
<v Speaker 5>guy you got. We gotta have it.

0:58:48.000 --> 0:58:51.200
<v Speaker 4>You gotta meet us, right man. If it goes wrong,

0:58:51.240 --> 0:58:54.480
<v Speaker 4>it's on you.

0:58:54.520 --> 0:58:56.240
<v Speaker 2>So yeah, then.

0:58:57.320 --> 0:58:59.480
<v Speaker 4>Shout to Mike Man. We we put we put our

0:58:59.520 --> 0:59:01.440
<v Speaker 4>faith in him him and I told him that he

0:59:01.440 --> 0:59:02.760
<v Speaker 4>would get all the credit if they want, right and

0:59:02.760 --> 0:59:03.880
<v Speaker 4>he would get all the blameing and going.

0:59:04.760 --> 0:59:05.959
<v Speaker 2>So what's the verdict.

0:59:08.400 --> 0:59:12.840
<v Speaker 3>He finish?

0:59:13.040 --> 0:59:15.040
<v Speaker 4>I think you know he picked a He he made

0:59:15.080 --> 0:59:17.360
<v Speaker 4>a good decision. So shout to Mike for sure. Yeah,

0:59:17.600 --> 0:59:18.480
<v Speaker 4>Troy house keeping eye.

0:59:18.520 --> 0:59:20.360
<v Speaker 3>And shout to everybody on Patreon dot com.

0:59:20.400 --> 0:59:23.160
<v Speaker 5>Y'all know that's our proud to pay program. It is

0:59:23.520 --> 0:59:26.360
<v Speaker 5>doing tremendously well. We have bonus content up there. Y'all

0:59:26.360 --> 0:59:28.560
<v Speaker 5>notice five tiers. You can join that and we're gonna

0:59:28.760 --> 0:59:31.000
<v Speaker 5>keep putting content and we have something special. I told

0:59:31.000 --> 0:59:32.280
<v Speaker 5>you when we get to one hundred, we're gonna do

0:59:32.280 --> 0:59:35.280
<v Speaker 5>something special for five of our patrons and we're about

0:59:35.320 --> 0:59:37.880
<v Speaker 5>to release that very soon. And shout out to everybody

0:59:37.920 --> 0:59:40.160
<v Speaker 5>who is buying the merch. You know, we put up

0:59:40.200 --> 0:59:44.520
<v Speaker 5>the Full Fall with on Early dot com and shot

0:59:44.600 --> 0:59:46.440
<v Speaker 5>he has on the crew neck, I'm wearing the hoodie.

0:59:46.880 --> 0:59:49.120
<v Speaker 3>It is cold in New York and it is chilly

0:59:49.160 --> 0:59:52.200
<v Speaker 3>at night in l A. It's chill. It's chilli at night.

0:59:52.720 --> 0:59:54.439
<v Speaker 3>So yeah, that's why we have it on. Even though

0:59:54.440 --> 0:59:55.120
<v Speaker 3>we are in l A.

0:59:55.680 --> 0:59:57.640
<v Speaker 5>And we have some some some new merch chairs also

0:59:57.640 --> 1:00:00.160
<v Speaker 5>going to be launched. We gave that out on on

1:00:00.400 --> 1:00:02.920
<v Speaker 5>the episode with John Harry that Our Earners is going

1:00:02.960 --> 1:00:05.200
<v Speaker 5>to be the name for our followers. So we're gonna

1:00:05.200 --> 1:00:07.800
<v Speaker 5>have some merge that you know signifies that. So be

1:00:07.880 --> 1:00:10.080
<v Speaker 5>on the lookout for that and keep supporting.

1:00:10.680 --> 1:00:13.000
<v Speaker 4>Yeah, supporters, I like. I like the words supporters better

1:00:13.040 --> 1:00:15.640
<v Speaker 4>than follow social media. I only like how they phrase

1:00:15.720 --> 1:00:18.440
<v Speaker 4>that because you're not following us, you're supporting us and

1:00:18.480 --> 1:00:20.240
<v Speaker 4>we appreciate you, and we're not. We're not treating you

1:00:20.280 --> 1:00:22.720
<v Speaker 4>like a fan or follower. You're a supporter and we

1:00:23.240 --> 1:00:25.200
<v Speaker 4>really love you. We love you and we appreciate you.

1:00:25.200 --> 1:00:27.160
<v Speaker 4>We wouldn't be here without you. And the book tip

1:00:27.200 --> 1:00:30.040
<v Speaker 4>for this week is by Ben Harwitz. If you're not

1:00:30.160 --> 1:00:34.760
<v Speaker 4>may have been Hardwitz. He's a legendary VC investor, angel investor,

1:00:34.840 --> 1:00:36.800
<v Speaker 4>and he's also very good friends with NAS. He's the

1:00:36.800 --> 1:00:39.120
<v Speaker 4>one that actually encouraged NADS to get into the venture

1:00:39.160 --> 1:00:41.880
<v Speaker 4>capital world. Anybody that follows NAS knows that he's huge

1:00:41.920 --> 1:00:45.120
<v Speaker 4>right now in venture capital. So his book is What

1:00:45.520 --> 1:00:50.200
<v Speaker 4>You Do Is Who You Are? So interesting read check

1:00:50.240 --> 1:00:52.400
<v Speaker 4>it out and we'll see you guys next week.

1:00:52.440 --> 1:00:56.960
<v Speaker 3>Peace, Peace, You gotta say peace, Peace.

1:00:59.320 --> 1:01:03.200
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