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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: All right, guys, welcome back earned a Lisia La edition.

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Speaker 4: We have a very we have a very very educational,

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Speaker 4: exciting episode. I'm looking forward to. I know you're gonna

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Speaker 4: learn a lot. We have for Zana Naani.

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Speaker 3: That was good.

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Speaker 4: Sorry I got nervous, cracked under pressure, cracked under pressure.

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Speaker 4: But no, this is very this is very going to

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Speaker 4: be an informative episode. So for people that don't know,

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Speaker 4: there's a lot of programs that for business owners. So

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Speaker 4: the thing of the think about this whole podcast is

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Speaker 4: to get people information, is to inform people, and we

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Speaker 4: inform people of all areas of finance, but especially business

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Speaker 4: owners and entrepreneurs. Right, So when we heard your story

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Speaker 4: and he was just educating us about how many programs

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Speaker 4: and opportunities there are for business owners, I'm like, okay, yeah,

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Speaker 4: we definitely we have to tell the people to enlighten them,

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Speaker 4: to educate them, and to really you know, give them

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Speaker 4: an idea of what's going on. So you are a

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Speaker 4: business coach, business consultant and you've worked with over four

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Speaker 4: hundred businesses in the last six years, all the way

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Speaker 4: from small businesses to fortune five hundred companies.

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Speaker 2: That's correct.

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Speaker 4: Some of the largest companies are Lexus, Chet, Blue Us Bank,

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Speaker 4: the La County, the Fire Department. So you and you

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Speaker 4: work with a lot of different companies as far as

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Speaker 4: the divert the inclusion program and diversity, right, yes, yes, yes,

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Speaker 4: So first and foremost, thank you, thank you.

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Speaker 2: For thank you for having me, thank you for.

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Speaker 5: Coming taking out, thank you for hosting us exactly, thank

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Speaker 5: you for coming.

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Speaker 4: Exactly, exactly exactly, so we're gonna we're gonna jump right

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Speaker 4: into it. And you was just you was educating me

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Speaker 4: about redlining. And after redlining, there was some programs put

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Speaker 4: in place by banks to kind of help the effects

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Speaker 4: of redlining business. So, can we just get a brief

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Speaker 4: explanation of what red lining is so people that might

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Speaker 4: not be familiar with redlining.

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Speaker 2: Sure.

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Speaker 4: So.

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Speaker 2: Unfortunately, there was a lot of racist policies that were

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Speaker 2: up held by the government and other aspects of our society,

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Speaker 2: and one was redlining. And redlining is when a lot

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Speaker 2: of different institutions drew literal red lines on the map

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Speaker 2: and said we are not going to do business here

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Speaker 2: and we're not going to have any loans here or

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Speaker 2: access for people for real estate. And those were underrepresented communities,

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Speaker 2: i e. People of color. And so what happened is

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Speaker 2: as a result of that, years and years and years

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Speaker 2: of this trauma and really this pain that has been

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Speaker 2: put on people our communities, there have been programs and

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Speaker 2: things that have come into place to help offset that.

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Speaker 2: And one is called the Community Reinvestment Act and is

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Speaker 2: literally an act that says that banks and other people

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Speaker 2: have to donate back to those communities in the form

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Speaker 2: of you know, donations and charity to nonprofits and specifically

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Speaker 2: it's for financial literacy. So what all you all are

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Speaker 2: talking about. They are funding that. They're giving the money

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Speaker 2: to nonprofits. And I work for nonprofit, so I was

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Speaker 2: fully aware of what amazing programs are there are because

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Speaker 2: we were able to get the checks to do the program.

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Speaker 2: So some of those things are business counseling, they're entrepreneur programs.

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Speaker 2: I used to teach entrepreneur programs and they're really low

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Speaker 2: cost or they're free, and so it's just really good

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Speaker 2: for our people to know about that. I'm Filipino and

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Speaker 2: Pakistani and so I worked in historic Filipino town in

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Speaker 2: la and we did a lot of good work there.

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Speaker 2: We still do a lot of good work there around

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Speaker 2: how to get people aware of what's out there. Savings programs.

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Speaker 2: They had one program back in the day where you

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Speaker 2: could save money like fifty bucks a month and at

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Speaker 2: the end of practicing saving for twelve months, you get

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Speaker 2: two thousand dollars from this bank, from this grant. It

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Speaker 2: was amazing. So people need to know about stuff like

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Speaker 2: that and be aware about what's possible.

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Speaker 4: Okay, so all right the Community Reinvestment Act. Can we

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Speaker 4: just give a little bit, a little bit broad a

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Speaker 4: detail on what that actually is? That is? That? Is

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Speaker 4: that A because we're in l I don't know if

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Speaker 4: I sit that way in LA, but we're in l

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Speaker 4: A right now. Shout out to the city, the great

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Speaker 4: city of Los Angeles. You know, we love l A.

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Speaker 4: So but is this a program that is specific to

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Speaker 4: California l A or is it a national.

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Speaker 5: I feel like LA was broken into the red line zones,

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Speaker 5: and I think it had something to do with the

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Speaker 5: train tracks, and that's how the parts of LA were

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Speaker 5: broken up, like Compton Wise, It's like all these things

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Speaker 5: were broken up intentionally, right and in that time, that's

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Speaker 5: how neighborhoods formed and.

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Speaker 2: How games key people where they were.

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Speaker 4: It was like, it's a history of that Chicago, and

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Speaker 4: that's where the term other side of the train tracks

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Speaker 4: exactly because literally a lot of you on the other

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Speaker 4: side of the tracks that separated the good neighborhood from

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Speaker 4: bad neighborhood quote unquote, well, I mean property from not poverty.

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Speaker 4: So that's a good first bethead. I mean not good people,

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Speaker 4: but good as far as you know real estate prices

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Speaker 4: and stuff like that. So all right, But it was.

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Speaker 2: A multiplier effect of that, because if you couldn't get

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Speaker 2: a loan, you couldn't own a house. If you couldn't

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Speaker 2: own a house, then you can't have wealth. So it's

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Speaker 2: what we see multiply over and over. And then on

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Speaker 2: top of that the schools is that you're in an

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Speaker 2: undesirable neighborhoods, you're not gonna have good schools. So on

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Speaker 2: top of that, then your schools are bad. So what

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Speaker 2: do you have. You have liquor stores and check cashing places.

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Speaker 2: You don't have banks, so you're now paying to cash

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Speaker 2: your check. You're paying to go and get your check cash.

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Speaker 2: So it's just lose, lose, lose the whole way. So

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Speaker 2: this Community Reinvestment Act was to help offset that, to

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Speaker 2: help get people back into banking, to trust banks again,

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Speaker 2: so not to go to the check cashing places, not

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Speaker 2: to go spend money doing putting your Oh we have

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Speaker 2: people having cash under the mattresses. That's where people are.

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Speaker 2: That's where they're saving them money because they're like, we

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Speaker 2: don't trust the banks. How do we don't even know

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Speaker 2: anyone at the bank. Actually banks don't have people that

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Speaker 2: look like us. So these nonprofits where these intermediaries, these

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Speaker 2: like go betweens to help people gain trust back into

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Speaker 2: the banks. That's what they were for.

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Speaker 3: It's funny like that.

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Speaker 5: We we had conversations with adults were the first thing

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Speaker 5: that they wanted to do when they got that check

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Speaker 5: was go to check cash, and we were like, no,

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Speaker 5: you should probably have a bank account. And it's like,

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Speaker 5: now I don't trust it. It's just something that's been

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Speaker 5: ingrained in our communities for so long. That's it.

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Speaker 4: And people don't people don't understand how you know what.

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Speaker 4: Somebody made a good, good analogy to me because when

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Speaker 4: I first when I got my first job, and I

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Speaker 4: went to the check cashing checks like a couple of

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Speaker 4: blocks away from where I worked in the camp and

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Speaker 4: everybody went there and they were saying, like, you never

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Speaker 4: see a check cash in place in like a white

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Speaker 4: neighborhood or like a wealthy neighborhood. You don't. This is

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Speaker 4: what a fried chicken spot.

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Speaker 5: You never see a couple of things. It's going to

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Speaker 5: be a liquorster, a church, a fried chicken spot, and

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Speaker 5: a check ash.

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Speaker 4: No, it's it's true, it's true. So but all right,

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Speaker 4: So there's programs put in place by banks to help

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Speaker 4: educate people, right, So what are they actually educating them on.

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Speaker 2: So one is how to have a bank account, how

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Speaker 2: to actually write a check, how to just use the

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Speaker 2: financial institutions that are out there to get you used

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Speaker 2: to that so you don't have to pay for your

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Speaker 2: money because a check cashing place, Okay, you cash your check,

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Speaker 2: but then you get used to going there, and then

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Speaker 2: they upsell you on like this a loan. Oh, you

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Speaker 2: need an advance on your check. You need some money, Okay,

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Speaker 2: but that's like going to cost you forty percent. So

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Speaker 2: the next time around, now you're paying half your check

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Speaker 2: right in order to get the money, and then that compounds,

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Speaker 2: so now you owe money. So all of a sudden,

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Speaker 2: you're owing money instead of making money. Where if you

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Speaker 2: put in the bank you gain interest, even if it's

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Speaker 2: a little bit interest, at least you're not paying to

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Speaker 2: get your money. So it's a way to get people

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Speaker 2: used to using financial institutions and Also the other programs

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Speaker 2: were about how to start a business, which I really love.

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Speaker 2: That's what I was a part of, so how to

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Speaker 2: start a business. And then I even did financial literacy

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Speaker 2: for kids, so we got piggybanks. We taught them how

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Speaker 2: to count and use a calculator, and then we taught

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Speaker 2: them about like needs and wants. So don't spend money

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Speaker 2: on those name brands necessarily when you're that young, Like

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Speaker 2: save a bit, you know, earn your leisure, how you

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Speaker 2: have your assets.

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Speaker 3: This sounds something right right, Yeah, for sure.

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Speaker 2: That's what you teach. So we did it all for

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Speaker 2: you know, there in those hoods, and it was great.

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Speaker 4: Can you talk about the program for small business owners? Yeah,

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Speaker 4: there's an SBA.

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Speaker 2: So the government has different parts of it, and one

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Speaker 2: part of it is called the Small Business Administration, the SBA.

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Speaker 2: And who pays for that? You do? You do?

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Speaker 4: I do?

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Speaker 2: The taxes pay for it. The taxes that you pay

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Speaker 2: go to programs. And these programs are free so that

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Speaker 2: the programs are small business counseling, so you can come

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Speaker 2: if you need a business plan, you can go roll

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Speaker 2: up to one of these places and go and get

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Speaker 2: yourself a business counselor for free, and they will coach

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Speaker 2: you through a business plan. And you've already paid for

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Speaker 2: it because you pay ten taxpayer, so you should go

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Speaker 2: and get the resources that you've paid for.

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Speaker 5: Where do I find this program? Because I know this

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Speaker 5: is not being offered in schools, So is it at

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Speaker 5: a community center or is there a designated area that

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Speaker 5: I can find that program?

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Speaker 2: Right? So, the SBA has centers, they're called Small Business

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Speaker 2: Development Centers, and they're also partnering with the nonprofits, so

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Speaker 2: they would employ people like me to work in these

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Speaker 2: nonprofits to reach out to the community and then be

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Speaker 2: like they're like proxy, like be their ambassador. So they

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Speaker 2: would be the ones to help in those communities teach

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Speaker 2: people about business plans and other stuff.

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Speaker 5: Okay, and each demographic has its own, right because I

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Speaker 5: know you said that you were working with the Filipino.

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Speaker 3: Area, and is that true for the Hispanic area?

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Speaker 2: Yeah, and the black communities too. So the banks knew

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Speaker 2: that the only way for people to get used to

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Speaker 2: them is to go through the nonprofits they know or

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Speaker 2: the churches they know. So most of these communities have

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Speaker 2: their own so you could just look up what's in

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Speaker 2: your area look up who the main players are who

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Speaker 2: are doing work in the area, really good community nonprofit work,

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Speaker 2: and they're probably doing this already.

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Speaker 4: But how do you look it up?

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Speaker 2: How so you could look up small Business Counseling or

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Speaker 2: free small Business Development Center SBA and you'll find it.

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Speaker 4: And do you have to how do you qualify? Like,

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Speaker 4: it's okay if I'm a small business owner, I want

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Speaker 4: to have a business plan? Me right, there's a certain

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Speaker 4: qualification that I have to meet to have a free

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Speaker 4: business plan.

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Speaker 2: No, it's free. You fill out one form with your name, address,

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Speaker 2: and you check that you certify this information is true

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Speaker 2: and that's it.

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Speaker 4: So I can google. I can google s B a s.

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Speaker 2: B a free business counseling or small business development center,

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Speaker 2: and then you can find one near you and they're

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Speaker 2: targeted to let's say women, or let's say the community

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Speaker 2: that you're part of, and it's all free. They also

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Speaker 2: have another program called SCORE and that program is with executives.

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Speaker 2: So it's I forget the first part, but it's retired

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Speaker 2: executives and it's these guys who are like retired in there,

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Speaker 2: you know, in their retired time frame, like they're they're

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Speaker 2: they're free and they want to give back, and they

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Speaker 2: also do counseling for you. So you can even hear

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Speaker 2: from an executive, which is a trip because they're they're

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Speaker 2: you know, golfing and hanging out and they want to

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Speaker 2: give back and so they will talk to anybody. You

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Speaker 2: just make an appointment.

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Speaker 3: And it's so in the area that you worked. What's

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Speaker 3: the retenttrary?

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Speaker 5: How many people do you see trying to create small

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Speaker 5: businesses in the community you served.

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Speaker 2: The thing is the thing that people think is you

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Speaker 2: need money to make money. You don't need money to

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Speaker 2: make money, you need drive. The thing that I saw

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Speaker 2: that made everybody successful is they had ambition, Like they

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Speaker 2: could have a couple bucks in their pocket, but they

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Speaker 2: knew that they could do it. I had one sister.

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Speaker 2: She had an ice cream truck and I'll give her

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Speaker 2: a shout out. Her name, her company name is Callie Pop.

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Speaker 2: And she would go in the hood and sell ice cream.

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Speaker 2: Like why are you going in the hood. She's like,

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Speaker 2: my papa did that. My papa did that because it

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Speaker 2: was the jungle and he was the only one that

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Speaker 2: would sell ice cream in the hood. And I helped

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Speaker 2: her and so we got her her things set up.

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Speaker 2: She got set up at the commissary like where she

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Speaker 2: stocked her stuff. And just like the other day, I

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Speaker 2: saw her in the Beach Cities areas and she was

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Speaker 2: selling to the kids, and I was like, girl, you're

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Speaker 2: doing good, Like I'm so proud of you that you

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Speaker 2: came up. And she she didn't have much, but she

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Speaker 2: made it work. But she had that determination and it

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Speaker 2: was like her legacy because it came from her dad.

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Speaker 2: So she really wanted to do it. And so I

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Speaker 2: had people doing childcares and people doing record stores. I

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Speaker 2: have restaurants, and they had nothing. They had no education,

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Speaker 2: even you know high school dropouts, right, And one of

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Speaker 2: my clients in the Park's Finest, they were high school

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Speaker 2: dropouts and they used to cook barbecue in the hood

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Speaker 2: to stay out of trouble, so they wouldn't get into

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Speaker 2: fights with people because they'd be the ones that would

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Speaker 2: come through and cook for you for your parties. So

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Speaker 2: they never got in anybody's way. They were run on

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Speaker 2: anybody's side. And they came to me one day and

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Speaker 2: they're like, yo, like we want to go and buy

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Speaker 2: this trailer. We want to buy this barbecue trailer. And

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Speaker 2: so I helped them through it. They ended up now

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Speaker 2: they have a storefront. They got on diners, drive ins

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Speaker 2: and dives on the food network and it's like and

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Speaker 2: it there's high school dropouts.

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Speaker 4: So let me ask you this. So the Small Business Administration, Yeah,

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Speaker 4: they help you. They can write, well, they can help

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Speaker 4: you write a business plan. Yes, they can help you

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Speaker 4: with coaching, mentorship, right, can they help you with funding.

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Speaker 2: Yes they can. So all of the coaching and the

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Speaker 2: classes that they have they do want to get you

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Speaker 2: set up so you can go and get a loan.

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Speaker 2: And so they actually have education on how to get

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Speaker 2: a loan from a bank. So they work with banks

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Speaker 2: on getting businesses ready to go and try to go

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Speaker 2: for a loan. So all these banks and the SBA,

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Speaker 2: they all work together to try to help the different

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Speaker 2: business clients get ready and you know, try to acquire

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Speaker 2: that which is possible.

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Speaker 4: And it's all free.

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Speaker 2: That is free, all free. It's all free. But we

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Speaker 2: don't know about it.

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Speaker 3: We do.

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Speaker 4: Now, what are some things some people can do to

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Speaker 4: help them help their chances to get alan because that's

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Speaker 4: always come down to money and it.

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Speaker 2: Always comes out with credit, right, So use your credit

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Speaker 2: card responsibly and build your credit score up slowly and

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Speaker 2: be responsible. So even if you okay, so when people

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Speaker 2: use debit cards, it's cash out the door, right, which

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Speaker 2: is fine because you're like, oh, I don't want to

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Speaker 2: spend more than I have in my bank. But if

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Speaker 2: you can discipline yourself and use a credit card and

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Speaker 2: pay that fifty bucks down every month, then you have

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Speaker 2: like a track record of credit. I remember the first

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Speaker 2: credit card I opened, I only had five hundred dollars,

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Speaker 2: like that's all I could get, Like that was my max.

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Speaker 2: And I still have that card today because it and

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Speaker 2: I won't close it because it has a history of

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Speaker 2: credit history of how many years I've had that one

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Speaker 2: credit card. In fact, I don't think I even increased

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Speaker 2: the limit. I still only have five hundred on it.

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Speaker 2: But I never closed it, and so they've seen like

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Speaker 2: decades of me using a credit card. And I didn't

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Speaker 2: have a lot of money at the time, like I

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Speaker 2: was a student, like I literally they didn't know who

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Speaker 2: I was. But I applied for it as a student.

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Speaker 2: I was like, oh, yes, I have this five hundred

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Speaker 2: dollar card, and at the time that was like a

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Speaker 2: lot of money for me. So I just never went

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Speaker 2: over and I paid it off and then over time

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Speaker 2: you built your.

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Speaker 5: Credit score back to funding for a seconds. What's the

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Speaker 5: maximum amount of money that can be loaned for a

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Speaker 5: small business?

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Speaker 2: There is there's no mak, no max. Okay, there's no max.

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Speaker 2: There's different levels. So they have different programs for like

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Speaker 2: depending on how much business you do, but they have

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Speaker 2: smaller loans. It's more what's the minimum? I think that's

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Speaker 2: the question. Like it's more like can I go for

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Speaker 2: five thousand dollars? Can I go for ten? And so

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Speaker 2: what it is is you can go and make a

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Speaker 2: relationship with your bank, go and talk to someone there

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Speaker 2: and start to ask these questions and they will actually

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Speaker 2: also coach you through it to help you get ready.

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Speaker 2: And it's all that's all free too.

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Speaker 4: So I want to ask you one more question. The

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Speaker 4: chamber of commerce you work with chame more commerce?

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Speaker 2: Right? I did I work for? After this nonprofit? I

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Speaker 2: work for an Asian Chamber of Commerce?

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Speaker 4: So what is the chain of I could? I always

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Speaker 4: hear chain of commerce here in this city, and there's

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Speaker 4: different groups to have chain Like what is it? What

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Speaker 4: is it? What does that mean? Like? What is a

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Speaker 4: chain of commerce?

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Speaker 2: What do you do So a chamber of commerce takes

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Speaker 2: Businesses can sign up to join as a member, and

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Speaker 2: you basically are members with other people, and then you

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Speaker 2: can network with these people, meet them, maybe do business

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Speaker 2: with them. You can go to their different events and

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Speaker 2: learn from them, and it's basically an association, so you're

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Speaker 2: not solo on your own. Like if you start a

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Speaker 2: business and you're like, I don't know anybody. Where can

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Speaker 2: I meet somebody or where can I learn from other people?

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Speaker 2: And even though they're your peer group, like they're the

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Speaker 2: same as you, they might have a tip that you

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Speaker 2: don't know. So by going and hanging out with these people,

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Speaker 2: you're also kind of raising the bar on yourself because

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Speaker 2: you're learning from other people who might be struggling the

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Speaker 2: same way but might have a tip for you. They

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Speaker 2: might know something about a program, or they might actually

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Speaker 2: introduce you to some business, and so by being around

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Speaker 2: other people like that, you're just going to raise your

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Speaker 2: chances of doing better.

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Speaker 4: Okay, So a chain of commerce is not a government institution.

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Speaker 2: It's not it's by the city. And then there are

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Speaker 2: these offshoots like the one I work for, that are

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Speaker 2: for the community. So there are nonprofit ones and they're

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Speaker 2: all really like geographic base.

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Speaker 3: Most of the time, anyone can can visit the chamber.

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Speaker 2: Of commerce, you can join, there's usually a you to join,

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Speaker 2: so that's the only kind of thing that you have

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Speaker 2: to sign up for, right, cool.

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Speaker 4: Cool, So yeah, that was some good information. So now

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Speaker 4: we're going to go into the second segment. We're going

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Speaker 4: to talk about different programs to hire small businesses. So

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Speaker 4: the first thing you have to do is educate yourself

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Speaker 4: to actually start a business. But once you start a business,

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Speaker 4: was educating us that there's a lot of initiatives and

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Speaker 4: programs and even stipulations a lot of times big corporations

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Speaker 4: have to put in place to bring small business owners on.

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Speaker 4: So yeah, we're going to go into that segment next.

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Speaker 4: All right, So in the second segment, we're going to

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Speaker 4: talk about supplier diversity, right and so, well, a lot

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Speaker 4: of times people don't realize is that there are programs

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Speaker 4: in place and some stipulations a lot of times in

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Speaker 4: place that a big corporation or a government agency they

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Speaker 4: have to use a portion of their budget for minority businesses. Right,

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Speaker 4: So all right, can we go into.

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Speaker 2: That, Let's do it all right?

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Speaker 4: All right? So, so all right, So what's the deal

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Speaker 4: with that.

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Speaker 5: Before we go to the kid. Can we define what

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Speaker 5: a minority is? Well, that might be important to know first.

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Speaker 4: Right, Well, oh yeah, can we do that.

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Speaker 2: We can do that, so tie together your question and

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Speaker 2: your question. There are programs out there where companies have

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Speaker 2: to do business with people who are underserved. And so

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Speaker 2: the minority category is basically people of color, So it

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Speaker 2: could be someone who's Black, Asian, Latino. That is the

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Speaker 2: minority community. The Native community has their own as well,

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Speaker 2: but they're also a minority. You also have veterans have

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Speaker 2: their own categories. So if we have folks here who

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Speaker 2: are veterans who have served our country, that's another category,

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Speaker 2: and women is another category. So you can belong to

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Speaker 2: more than one category and actually try to go for

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Speaker 2: a business in each of these categories. But basically, if

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Speaker 2: you're a person of color, you can go for the

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Speaker 2: minority category. If you're a man or woman, whatever you are.

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Speaker 4: So can you walk me through and we can go

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Speaker 4: through LA. Like, since we're in LA. If I have

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Speaker 4: an HVAC company in Los Angeles, I'm African American mail.

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Speaker 4: Yeah right, all right, what do I do?

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Speaker 2: So let's say you're doing pretty good. Like you you're

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Speaker 2: you got your business going your you've got customers, like

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Speaker 2: you've got to be at the point where you're you're operating,

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Speaker 2: you're doing not bad for yourself, you've got your financials.

437
00:20:17,640 --> 00:20:19,760
Speaker 2: Then you can start to go kind of for the

438
00:20:19,760 --> 00:20:24,159
Speaker 2: big guns, like you can go for corporations. And corporations

439
00:20:24,240 --> 00:20:26,399
Speaker 2: are buying stuff all the time. They're buying light bulbs

440
00:20:26,480 --> 00:20:29,400
Speaker 2: or buying paper, they're buying, you know, things like that,

441
00:20:30,040 --> 00:20:33,919
Speaker 2: and they're looking for vendors that are minorities, that are

442
00:20:33,920 --> 00:20:39,840
Speaker 2: from these categories. And in California specifically, the utilities here

443
00:20:40,119 --> 00:20:45,760
Speaker 2: have a general order that mandates basically, it makes it

444
00:20:47,000 --> 00:20:52,040
Speaker 2: required that phone companies, the water companies, all these utility

445
00:20:52,080 --> 00:20:55,240
Speaker 2: companies they have to do business with minorities have to

446
00:20:55,400 --> 00:20:58,680
Speaker 2: have to have to is a law. Okay, so that's

447
00:20:58,720 --> 00:21:02,800
Speaker 2: set aside. So at least fifteen percent of anything that

448
00:21:02,840 --> 00:21:06,280
Speaker 2: they buy, any people they hire have to be minorities.

449
00:21:06,520 --> 00:21:09,080
Speaker 2: So if you think about that, it's set aside for us.

450
00:21:09,560 --> 00:21:12,359
Speaker 2: So how do we get it right? So that's the

451
00:21:12,400 --> 00:21:15,080
Speaker 2: next question. So you have to get certified to show

452
00:21:15,119 --> 00:21:18,800
Speaker 2: that you're a minority, and you have to prove it

453
00:21:18,840 --> 00:21:22,000
Speaker 2: by going through different agencies that give you the certification.

454
00:21:22,680 --> 00:21:25,639
Speaker 2: You fill out some forms, you show your financials, and

455
00:21:25,720 --> 00:21:27,960
Speaker 2: then after some time you pay, like you pay a

456
00:21:28,000 --> 00:21:29,960
Speaker 2: fee to do that, and then after some time you

457
00:21:30,000 --> 00:21:33,639
Speaker 2: get the certification. And after that you can start to

458
00:21:33,680 --> 00:21:36,320
Speaker 2: try to pitch your business to these corporations and you

459
00:21:36,359 --> 00:21:39,680
Speaker 2: get in this special category where you can try to

460
00:21:39,720 --> 00:21:40,520
Speaker 2: get that money.

461
00:21:41,000 --> 00:21:45,879
Speaker 4: So in New York, I think it's called MWBE Minority

462
00:21:46,119 --> 00:21:48,560
Speaker 4: Women Business Enterprise.

463
00:21:48,680 --> 00:21:49,080
Speaker 2: You got it.

464
00:21:49,200 --> 00:21:51,960
Speaker 4: Yeah, And in order to be certified in New York,

465
00:21:52,000 --> 00:21:53,920
Speaker 4: your business has to be i think in place for

466
00:21:54,920 --> 00:21:58,040
Speaker 4: two years, and it's a long list of different things

467
00:21:58,080 --> 00:22:01,119
Speaker 4: that you have to provide profit and law statements. You

468
00:22:01,200 --> 00:22:05,040
Speaker 4: have to all kinds of stuff like corporation letter, and

469
00:22:05,320 --> 00:22:08,959
Speaker 4: it's a very long list. I know because I've done it.

470
00:22:09,560 --> 00:22:12,320
Speaker 4: So is it the same in Los Angeles?

471
00:22:12,680 --> 00:22:13,919
Speaker 2: It's the same across the country.

472
00:22:14,440 --> 00:22:14,920
Speaker 4: It's the same.

473
00:22:15,080 --> 00:22:20,560
Speaker 2: They have the national they have a national certification organization

474
00:22:20,680 --> 00:22:24,720
Speaker 2: that does this and MSDC, and then every region has

475
00:22:24,840 --> 00:22:28,359
Speaker 2: their local version that helps give information about it. So

476
00:22:28,920 --> 00:22:32,560
Speaker 2: it's the same across the country, okay for everybody. So

477
00:22:32,560 --> 00:22:34,919
Speaker 2: what you just described is completely accurate, and it's the

478
00:22:34,920 --> 00:22:35,879
Speaker 2: same across the country.

479
00:22:36,080 --> 00:22:38,480
Speaker 4: Okay, that's good to know. I didn't know that, all right,

480
00:22:38,640 --> 00:22:42,920
Speaker 4: So okay, so and then correct me if I'm wrong.

481
00:22:43,000 --> 00:22:45,480
Speaker 4: Fifty one percent of the ownership has to be on

482
00:22:45,800 --> 00:22:47,800
Speaker 4: because you can have a white partner, right.

483
00:22:47,720 --> 00:22:49,159
Speaker 2: Right, You can have a white partner, but that you

484
00:22:49,240 --> 00:22:50,639
Speaker 2: got to own more than them, So you got to

485
00:22:50,640 --> 00:22:53,840
Speaker 2: own fifty fifty. So you can't be that's the thing.

486
00:22:53,880 --> 00:22:54,879
Speaker 4: You can't be messing.

487
00:22:54,680 --> 00:22:56,560
Speaker 2: Around and you can't be fake. And why did they

488
00:22:56,640 --> 00:23:00,439
Speaker 2: do this is because white folks were taking advantage and

489
00:23:00,480 --> 00:23:03,000
Speaker 2: so they're like, look, we need to make this a certification.

490
00:23:03,080 --> 00:23:05,159
Speaker 2: It needs to be proof on paper that this is

491
00:23:05,240 --> 00:23:08,840
Speaker 2: minority own Okay, because that's what this is about. This

492
00:23:08,880 --> 00:23:11,160
Speaker 2: is not about some fake thing that you know, you're

493
00:23:11,240 --> 00:23:13,320
Speaker 2: the face of it. No, this is to make things

494
00:23:13,400 --> 00:23:18,080
Speaker 2: right for underrepresented individuals and communities that have not been served.

495
00:23:18,640 --> 00:23:20,840
Speaker 2: And that's what this is for. To make it right.

496
00:23:21,240 --> 00:23:23,920
Speaker 3: You said the process takes two years to No, you

497
00:23:23,920 --> 00:23:24,240
Speaker 3: have to.

498
00:23:24,160 --> 00:23:26,640
Speaker 2: Be in business for two years. You have to take

499
00:23:26,880 --> 00:23:29,960
Speaker 2: like a few months. It's more how much paperwork you

500
00:23:30,000 --> 00:23:32,679
Speaker 2: have in order. That's what takes time. Like you have

501
00:23:32,720 --> 00:23:34,560
Speaker 2: to get your stuff together, you have to get your

502
00:23:34,680 --> 00:23:37,880
Speaker 2: paperwork together. That's what I do. I help businesses get

503
00:23:37,880 --> 00:23:41,280
Speaker 2: it together. And I do like consulting about that because

504
00:23:41,280 --> 00:23:45,040
Speaker 2: sometimes they can be overwhelming. So so it's really important

505
00:23:45,080 --> 00:23:47,040
Speaker 2: to try to just have your books in order and

506
00:23:47,080 --> 00:23:49,520
Speaker 2: your paperwork together to try to get that ready. But

507
00:23:49,560 --> 00:23:51,440
Speaker 2: after that, it just it doesn't take that long.

508
00:23:52,400 --> 00:23:57,160
Speaker 4: So working in LA, how long you've been working.

509
00:23:56,920 --> 00:23:58,840
Speaker 2: In LA fifteen years?

510
00:23:59,720 --> 00:24:04,200
Speaker 4: So how many people that have businesses are aware of that?

511
00:24:04,520 --> 00:24:05,520
Speaker 4: Of the program?

512
00:24:05,720 --> 00:24:08,600
Speaker 2: There is more that they don't know about it, right

513
00:24:09,080 --> 00:24:11,880
Speaker 2: or some people are like, I don't need that. I'm good,

514
00:24:12,480 --> 00:24:14,679
Speaker 2: Like I'm fine with how I am. But the thing is,

515
00:24:14,720 --> 00:24:16,240
Speaker 2: if you can go and get more, why don't you

516
00:24:16,280 --> 00:24:18,479
Speaker 2: go and get more? Like if you can do business

517
00:24:18,600 --> 00:24:22,359
Speaker 2: with major companies like brandnames I'm talking like Toyota or Honda,

518
00:24:22,520 --> 00:24:26,080
Speaker 2: or Boeing or North of Grumman or any brand name

519
00:24:26,119 --> 00:24:29,280
Speaker 2: that you know has a version of this, why wouldn't

520
00:24:29,280 --> 00:24:32,080
Speaker 2: you go and try? Because they're looking for us, they're

521
00:24:32,080 --> 00:24:35,000
Speaker 2: looking for women, they're looking for minorities to do business with.

522
00:24:35,440 --> 00:24:38,359
Speaker 2: It's set aside. They have people in those companies that

523
00:24:38,520 --> 00:24:41,920
Speaker 2: are their whole job is to go find minority businesses.

524
00:24:41,960 --> 00:24:44,119
Speaker 2: Can you believe that? Yes, that's the whole that's the

525
00:24:44,280 --> 00:24:45,160
Speaker 2: that's their whole job.

526
00:24:45,720 --> 00:24:47,639
Speaker 4: So am I not to do it? A minority is

527
00:24:48,920 --> 00:24:53,720
Speaker 4: pretty much anybody that's not white, right, that's rights.

528
00:24:53,040 --> 00:24:53,359
Speaker 2: To say that.

529
00:24:53,440 --> 00:24:57,960
Speaker 4: Yeah, okay, and obviously a woman, any woman. It can

530
00:24:57,960 --> 00:24:58,600
Speaker 4: be a white woman.

531
00:24:58,880 --> 00:25:00,960
Speaker 2: It can be a white woman, yeah, or a black woman.

532
00:25:01,880 --> 00:25:03,840
Speaker 4: Do you have do you know like percentage wise, like

533
00:25:04,080 --> 00:25:05,920
Speaker 4: who benefits the most from these programs?

534
00:25:06,880 --> 00:25:10,639
Speaker 2: You know, that's a good question. What I've seen for

535
00:25:10,760 --> 00:25:16,440
Speaker 2: the minority category. I feel like, you know, it depends

536
00:25:16,480 --> 00:25:20,320
Speaker 2: on the industry. So certain industries have more, right, So

537
00:25:20,560 --> 00:25:22,640
Speaker 2: I don't want to stereotype, but that's what you see.

538
00:25:22,680 --> 00:25:24,240
Speaker 2: So what you see on the world, what people are

539
00:25:24,280 --> 00:25:26,080
Speaker 2: doing that it reflects back into this.

540
00:25:26,680 --> 00:25:29,760
Speaker 5: In your fifteen years in this service, right, what's the

541
00:25:31,080 --> 00:25:35,000
Speaker 5: largest amount you've seen allocated to a business millions?

542
00:25:35,480 --> 00:25:35,920
Speaker 3: Millions?

543
00:25:36,000 --> 00:25:36,240
Speaker 6: Yeah?

544
00:25:36,600 --> 00:25:39,600
Speaker 2: Well yeah, no, like they start small, you start small,

545
00:25:39,640 --> 00:25:42,240
Speaker 2: but then it multiplies. It's this multiplier effect, and then

546
00:25:42,520 --> 00:25:45,160
Speaker 2: they get a bigger contract, and then they go bigger

547
00:25:45,320 --> 00:25:46,879
Speaker 2: and then all of a sudden they're like running the

548
00:25:46,880 --> 00:25:50,400
Speaker 2: whole thing or they're going like to different regions, right,

549
00:25:50,920 --> 00:25:54,080
Speaker 2: and then after that it's guy's a limit because what

550
00:25:54,240 --> 00:25:58,120
Speaker 2: happens is the folks that are in these corporations, they're like, yo, yo, yo,

551
00:25:58,240 --> 00:26:01,040
Speaker 2: this person's good. You need some here, I'll refer you.

552
00:26:01,359 --> 00:26:03,960
Speaker 2: So then they cross refer across the corporation. So then

553
00:26:04,000 --> 00:26:06,480
Speaker 2: it's the same guy or the same woman or the

554
00:26:06,480 --> 00:26:09,360
Speaker 2: same person getting more and more and more because they're trusted,

555
00:26:09,400 --> 00:26:12,960
Speaker 2: they're known, they're like celebrated, and then all of a

556
00:26:13,000 --> 00:26:15,760
Speaker 2: sudden they're killing it. So all I'm saying is like,

557
00:26:15,800 --> 00:26:17,800
Speaker 2: why don't we get more people in that pipeline.

558
00:26:18,000 --> 00:26:19,560
Speaker 4: Let me ask you this because a lot of times

559
00:26:19,560 --> 00:26:25,080
Speaker 4: in our communities we pick businesses that aren't scalable. What

560
00:26:25,119 --> 00:26:27,080
Speaker 4: I mean by that is go ahead, run them down,

561
00:26:27,119 --> 00:26:30,800
Speaker 4: shohny arrest. Even though all of these businesses can be scalable,

562
00:26:30,800 --> 00:26:32,880
Speaker 4: but for the most part, they're not. They're local mom

563
00:26:32,920 --> 00:26:38,520
Speaker 4: and pop restaurants, barbershops, sneaker stores, stuff like that. Right,

564
00:26:39,160 --> 00:26:43,080
Speaker 4: So these aren't type of businesses. Maybe a restaurant you

565
00:26:43,080 --> 00:26:44,960
Speaker 4: can cater, but these aren't the type of businesses that

566
00:26:45,000 --> 00:26:48,040
Speaker 4: are going to get these these dollars from these corporate companies. Right.

567
00:26:48,480 --> 00:26:51,040
Speaker 4: So from being in the industry that's right for a

568
00:26:51,080 --> 00:26:56,680
Speaker 4: long time, what are the most appealing businesses that can

569
00:26:56,720 --> 00:27:00,000
Speaker 4: get money from large corporate Like what are they looking for?

570
00:27:00,880 --> 00:27:04,520
Speaker 2: It's really everything. You walk through an office, what do

571
00:27:04,520 --> 00:27:07,639
Speaker 2: you see? You see chairs, do you see paper, you

572
00:27:07,680 --> 00:27:11,760
Speaker 2: see light bulbs. They're buying everything it could be. There

573
00:27:11,840 --> 00:27:14,080
Speaker 2: was when I saw recently it was for hand loation.

574
00:27:14,840 --> 00:27:17,600
Speaker 2: I'm not kidding. So there they bid it out. And

575
00:27:17,640 --> 00:27:20,119
Speaker 2: the thing is they have to put it out to

576
00:27:20,240 --> 00:27:22,840
Speaker 2: a bid to try to find minorities. If they don't

577
00:27:22,840 --> 00:27:26,920
Speaker 2: get it, who gets it? The white folks. So if

578
00:27:26,960 --> 00:27:29,399
Speaker 2: they don't find someone, if someone's not in that spot,

579
00:27:29,480 --> 00:27:31,960
Speaker 2: it's going to go to somebody. So why not have

580
00:27:32,040 --> 00:27:36,000
Speaker 2: our people there? Why not have our people in that pipeline? Right?

581
00:27:36,080 --> 00:27:41,400
Speaker 4: So businesses like h FAG like construction.

582
00:27:42,640 --> 00:27:44,680
Speaker 2: A big one. They can't find construction.

583
00:27:44,400 --> 00:27:48,000
Speaker 4: Construction huge, construction is huge. It's not easy to start

584
00:27:48,000 --> 00:27:49,440
Speaker 4: a construction, not easy.

585
00:27:49,720 --> 00:27:52,439
Speaker 2: And a guy doing past control like you can think.

586
00:27:52,280 --> 00:27:55,960
Speaker 3: Of control is huge, controls huge.

587
00:27:57,080 --> 00:27:59,320
Speaker 4: H fact is it's pretty big business too though, because

588
00:27:59,320 --> 00:28:01,520
Speaker 4: everybody needs a fact on a certain level, you need it.

589
00:28:02,520 --> 00:28:04,399
Speaker 5: Then somebody reach out to us about pest control and

590
00:28:04,400 --> 00:28:07,480
Speaker 5: they were like, they're running this huge business doing it

591
00:28:07,520 --> 00:28:10,000
Speaker 5: and nobody knows about it's something that we definitely want

592
00:28:10,000 --> 00:28:10,399
Speaker 5: to want.

593
00:28:10,240 --> 00:28:12,639
Speaker 4: To talk about it. But I'm just I say that

594
00:28:12,720 --> 00:28:14,000
Speaker 4: to say a lot of times we just have to

595
00:28:14,000 --> 00:28:18,480
Speaker 4: think outside of the box and think different ways. Scalable

596
00:28:18,520 --> 00:28:20,880
Speaker 4: business model, Yeah, because a lot of times, like I said,

597
00:28:20,960 --> 00:28:24,480
Speaker 4: you start a business, if it's not scalable, you're only

598
00:28:24,520 --> 00:28:27,800
Speaker 4: going to go so far right in your neighborhood. Right,

599
00:28:28,080 --> 00:28:32,840
Speaker 4: And even if there's money allocated from corporations, they can't.

600
00:28:32,960 --> 00:28:33,560
Speaker 2: It's not a fit.

601
00:28:33,600 --> 00:28:34,159
Speaker 4: It's not going to do it.

602
00:28:34,160 --> 00:28:35,800
Speaker 2: It's not it's not going to do anything right.

603
00:28:35,960 --> 00:28:39,720
Speaker 4: So all right, you got certified. How do you find these?

604
00:28:39,800 --> 00:28:42,880
Speaker 4: Is it like a database inside of the website to say, okay,

605
00:28:44,000 --> 00:28:47,880
Speaker 4: HBO is looking for construction, Like how do they work?

606
00:28:48,000 --> 00:28:52,280
Speaker 2: So every company has their own portals sometimes where you

607
00:28:52,360 --> 00:28:54,040
Speaker 2: have to go and apply in there, and that's the

608
00:28:54,040 --> 00:28:56,360
Speaker 2: biggest barrier because people have to go in each one

609
00:28:56,400 --> 00:29:01,880
Speaker 2: and then apply, right, but they are the certifying organization.

610
00:29:02,000 --> 00:29:05,200
Speaker 2: They also have a directory. So NMSDC has a directory

611
00:29:05,200 --> 00:29:08,600
Speaker 2: of suppliers and if you can keep that directory entry

612
00:29:08,680 --> 00:29:11,520
Speaker 2: up to date, people will come find you. So that's

613
00:29:11,520 --> 00:29:15,000
Speaker 2: another way where you get tapped. And so I've done

614
00:29:15,080 --> 00:29:18,840
Speaker 2: something where I've done some business with a university, and

615
00:29:19,720 --> 00:29:22,320
Speaker 2: I filled out their database and now I'm in their database.

616
00:29:22,360 --> 00:29:24,520
Speaker 2: So if they ever need somebody, they can tap it

617
00:29:24,560 --> 00:29:27,760
Speaker 2: again like they know that they can find it because

618
00:29:27,800 --> 00:29:31,000
Speaker 2: I'm in there. So once you're in, it's great and

619
00:29:31,160 --> 00:29:32,840
Speaker 2: it can work two ways. You can try to pitch

620
00:29:32,880 --> 00:29:33,760
Speaker 2: yourself or.

621
00:29:35,000 --> 00:29:37,280
Speaker 5: This episode is brought to you by P and C Bank.

622
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634
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635
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636
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637
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638
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639
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640
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641
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642
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643
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644
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645
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646
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647
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648
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649
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650
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Speaker 5: pushing your vision forward.

656
00:31:25,280 --> 00:31:28,960
Speaker 1: An illegal alien from Guatemala charged with raping a child

657
00:31:28,960 --> 00:31:32,760
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

658
00:31:33,000 --> 00:31:37,160
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

659
00:31:37,200 --> 00:31:41,120
Speaker 1: filming and selling child pornography in Michigan. These are just

660
00:31:41,200 --> 00:31:44,960
Speaker 1: some of the heinous migrant criminals caught because of President

661
00:31:45,000 --> 00:31:48,600
Speaker 1: Donald J. Trump's leadership. I'm Christy Nohm, the United States

662
00:31:48,600 --> 00:31:53,400
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

663
00:31:53,440 --> 00:31:56,960
Speaker 1: crossings are at the lowest levels ever recorded, and over

664
00:31:57,040 --> 00:32:00,320
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

665
00:32:00,360 --> 00:32:04,160
Speaker 1: are here illegally, your next you will be fine nearly

666
00:32:04,280 --> 00:32:08,280
Speaker 1: one thousand dollars a day, imprisoned and deported, you will

667
00:32:08,320 --> 00:32:11,960
Speaker 1: never return. But if you register using our CBP home

668
00:32:12,000 --> 00:32:15,400
Speaker 1: app and leave now, you could be allowed to return legally.

669
00:32:15,760 --> 00:32:16,560
Speaker 1: Do what's right.

670
00:32:17,160 --> 00:32:17,960
Speaker 2: Leave now.

671
00:32:18,320 --> 00:32:22,680
Speaker 1: Under President Trump, America's laws, border and families will.

672
00:32:22,480 --> 00:32:25,360
Speaker 5: Be protected sponsored by the United States Department of Homeland Security.

673
00:32:25,480 --> 00:32:30,040
Speaker 2: You can also be tapped for that. And then on

674
00:32:30,080 --> 00:32:32,280
Speaker 2: top of that, these nonprofits like the Chambers and stuff,

675
00:32:32,320 --> 00:32:35,640
Speaker 2: they do networking events for the supplier diversity. So to

676
00:32:35,760 --> 00:32:38,560
Speaker 2: tie it all together back to the beginning, we're talking

677
00:32:38,560 --> 00:32:42,120
Speaker 2: about all the different nonprofits that do programs. Another program

678
00:32:42,200 --> 00:32:46,680
Speaker 2: is matchmaking, So they have these matchmaking fairs, matchmaking events

679
00:32:46,680 --> 00:32:49,440
Speaker 2: where you roll up with your business cards. They have

680
00:32:49,520 --> 00:32:52,840
Speaker 2: all the companies lined up. They have sessions for education.

681
00:32:53,280 --> 00:32:56,840
Speaker 2: They have booths where all the companies are there waiting

682
00:32:56,880 --> 00:32:58,760
Speaker 2: to meet you, and you can go shake hands and

683
00:32:58,800 --> 00:32:59,920
Speaker 2: meet them and it's all free.

684
00:33:00,080 --> 00:33:02,240
Speaker 4: What's the name it is, it's all.

685
00:33:02,040 --> 00:33:07,040
Speaker 2: Front it's all supplier diversity, So supplier diversity match making events,

686
00:33:07,080 --> 00:33:10,000
Speaker 2: that's what it's called. So they're they're they're ready, they're

687
00:33:10,000 --> 00:33:12,080
Speaker 2: wanting to meet you. All you got to do is

688
00:33:12,120 --> 00:33:14,160
Speaker 2: be ready with your stuff, like if you have a

689
00:33:14,240 --> 00:33:17,640
Speaker 2: one pager which is like a one page business sheet

690
00:33:18,080 --> 00:33:20,720
Speaker 2: on what your business is in your business card, and

691
00:33:20,760 --> 00:33:22,280
Speaker 2: you get ready to make a good impression.

692
00:33:22,400 --> 00:33:24,200
Speaker 3: So it's like a high level job fear almost.

693
00:33:24,400 --> 00:33:27,560
Speaker 2: Yeah, it's a matchmaking it's like it's like you know,

694
00:33:27,720 --> 00:33:32,240
Speaker 2: speed dating. Yeah, and and they're there to help you.

695
00:33:32,960 --> 00:33:35,720
Speaker 2: And even if you're not ready at that point, you

696
00:33:35,800 --> 00:33:38,520
Speaker 2: will if you make a good impression, that'll keep you

697
00:33:38,560 --> 00:33:42,640
Speaker 2: in mind. And then they nominate you for programs. So

698
00:33:42,680 --> 00:33:46,600
Speaker 2: there are these programs where you get put in Academy

699
00:33:47,040 --> 00:33:51,200
Speaker 2: for for entrepreneurs. Macy's had an academy for entrepreneurs. A

700
00:33:51,240 --> 00:33:54,000
Speaker 2: friend of mine went through Macy's Academy for Entrepreneurs. She

701
00:33:54,080 --> 00:33:58,760
Speaker 2: Latino woman latina' black and she got put through Macy's Academy.

702
00:33:59,320 --> 00:34:03,200
Speaker 2: Or there's another one, Goldman Sachs. It's called ten Thousand

703
00:34:03,240 --> 00:34:06,080
Speaker 2: Small Businesses, and you can go and you learn souped

704
00:34:06,200 --> 00:34:10,240
Speaker 2: up financial education. So once you're past the financial literacy,

705
00:34:10,480 --> 00:34:13,320
Speaker 2: you know, the foundational stuff, they teach you the next level.

706
00:34:13,880 --> 00:34:16,839
Speaker 2: And if the company likes you, even though you haven't

707
00:34:16,880 --> 00:34:19,719
Speaker 2: done business with them yet, they'll put you through that

708
00:34:19,880 --> 00:34:23,319
Speaker 2: program to get you ready to do business with them.

709
00:34:23,400 --> 00:34:24,360
Speaker 2: It's all to help.

710
00:34:24,880 --> 00:34:26,920
Speaker 4: Yeah, the Goldman program is good. I actually know a

711
00:34:26,920 --> 00:34:30,080
Speaker 4: few people that went through that. It's like a college

712
00:34:30,080 --> 00:34:34,760
Speaker 4: course pretty much, and they teach you high level business

713
00:34:34,760 --> 00:34:37,600
Speaker 4: planning and how to you know, succeed a lot of

714
00:34:37,680 --> 00:34:42,000
Speaker 4: times most businesses fail because of lack of education and planning.

715
00:34:42,040 --> 00:34:44,040
Speaker 2: Lack of planning right, right, but like.

716
00:34:44,000 --> 00:34:46,319
Speaker 4: They don't really know, they don't understand business. They might

717
00:34:46,360 --> 00:34:48,920
Speaker 4: be passionate about what they do. Like if you're a

718
00:34:48,960 --> 00:34:51,839
Speaker 4: restaurant owner, you might be a great chef, but if

719
00:34:51,840 --> 00:34:54,160
Speaker 4: you don't understand payroll and you don't understand like what's

720
00:34:54,200 --> 00:34:56,040
Speaker 4: the good time to open your restaurantf you don't understand

721
00:34:56,040 --> 00:35:00,120
Speaker 4: the basic business principles, you're going to fail. Right, So

722
00:35:00,400 --> 00:35:02,880
Speaker 4: this is what the podcast is about. But also it's

723
00:35:03,320 --> 00:35:06,320
Speaker 4: important for people to seek resources outside of the podcast,

724
00:35:06,360 --> 00:35:09,120
Speaker 4: So it's great information I should provide. And so one

725
00:35:09,160 --> 00:35:10,759
Speaker 4: of the questions that I have was the bid you had.

726
00:35:10,880 --> 00:35:14,600
Speaker 4: You said something about like the corporations they bid, right,

727
00:35:14,640 --> 00:35:15,840
Speaker 4: what's the bid process?

728
00:35:15,920 --> 00:35:20,680
Speaker 2: Yeah, so when they're looking for something, that's called a

729
00:35:20,719 --> 00:35:24,840
Speaker 2: request for proposals or they are looking for a bid.

730
00:35:25,239 --> 00:35:27,200
Speaker 2: So a bid is like it's like an auction, like

731
00:35:27,280 --> 00:35:31,040
Speaker 2: I bid this, Like they're looking for you to bid

732
00:35:31,120 --> 00:35:35,000
Speaker 2: your services. So you would go and say, I have

733
00:35:35,280 --> 00:35:39,600
Speaker 2: this product and here's what my cost is. If you

734
00:35:39,640 --> 00:35:42,000
Speaker 2: want to hire me for my product or my service,

735
00:35:42,440 --> 00:35:44,320
Speaker 2: and I'm going to put my name in the hat

736
00:35:44,360 --> 00:35:48,400
Speaker 2: to try to get that money or that contract and

737
00:35:48,480 --> 00:35:51,560
Speaker 2: they'll review it. And if it's between you and someone

738
00:35:51,560 --> 00:35:55,839
Speaker 2: else and you have minority certification, you will get it

739
00:35:56,040 --> 00:35:58,520
Speaker 2: because they need those numbers, they need to fulfill this

740
00:35:58,640 --> 00:36:01,239
Speaker 2: quota that they have, so it's worth it to get

741
00:36:01,239 --> 00:36:03,680
Speaker 2: the certification. If you like, no, no, no, I'm good,

742
00:36:04,080 --> 00:36:06,160
Speaker 2: Like I can get it on my own, Like sure,

743
00:36:06,200 --> 00:36:07,520
Speaker 2: you can go and get it on your own, but

744
00:36:07,560 --> 00:36:09,640
Speaker 2: if it's between you and someone else who has a certification,

745
00:36:09,680 --> 00:36:11,319
Speaker 2: they're going to get it, so you might as well

746
00:36:11,320 --> 00:36:11,920
Speaker 2: go and get it.

747
00:36:12,040 --> 00:36:14,440
Speaker 3: Where do these bids take place and how often do

748
00:36:14,480 --> 00:36:14,880
Speaker 3: they occur?

749
00:36:15,360 --> 00:36:19,719
Speaker 2: So if you aren't in a good relationship with the company,

750
00:36:20,080 --> 00:36:22,960
Speaker 2: they will actually contact you and let you know when

751
00:36:23,000 --> 00:36:25,040
Speaker 2: it's coming. So that's one way. That's like the whole

752
00:36:25,120 --> 00:36:28,040
Speaker 2: relationship thing, like everything in the world. If you know someone,

753
00:36:28,080 --> 00:36:30,560
Speaker 2: you're gonna find out. So that's one thing. The other

754
00:36:30,600 --> 00:36:34,000
Speaker 2: one is these fares. They tell you when they're upcoming bids.

755
00:36:34,560 --> 00:36:36,719
Speaker 2: So at those booths I was just talking about, they'll

756
00:36:36,719 --> 00:36:38,799
Speaker 2: handout papers and say we have this stuff coming up.

757
00:36:39,040 --> 00:36:41,359
Speaker 2: It's not out yet, but it will be. And then

758
00:36:41,400 --> 00:36:43,680
Speaker 2: another thing is they might have an online portal where

759
00:36:43,719 --> 00:36:47,120
Speaker 2: they have, you know, information that they share. So if

760
00:36:47,160 --> 00:36:50,680
Speaker 2: you're in the category of that service, like I do

761
00:36:50,760 --> 00:36:54,640
Speaker 2: training consulting, so I'm on these directories, so I will

762
00:36:54,640 --> 00:36:57,680
Speaker 2: get an email that says, hey, we've got a bid

763
00:36:57,719 --> 00:37:01,279
Speaker 2: out for these services, and it'll say what services, and

764
00:37:01,320 --> 00:37:03,120
Speaker 2: I can decide if I want to apply for or not.

765
00:37:03,760 --> 00:37:05,879
Speaker 2: So those are a few ways that you can find out.

766
00:37:05,920 --> 00:37:08,520
Speaker 2: And then the nonprofits also get contacted like yo, like

767
00:37:08,560 --> 00:37:10,960
Speaker 2: we need someone now, like we need this person, so

768
00:37:11,000 --> 00:37:13,680
Speaker 2: that happened with my friend with pest control where they're like, yo,

769
00:37:13,800 --> 00:37:16,160
Speaker 2: like we need a pest control company. So I sent

770
00:37:16,200 --> 00:37:19,480
Speaker 2: my client out and he got to do a walk

771
00:37:19,520 --> 00:37:22,799
Speaker 2: through this like major venue here in LA And I'm

772
00:37:22,840 --> 00:37:26,120
Speaker 2: so proud of this Filipido guy and he's walking with

773
00:37:26,160 --> 00:37:29,640
Speaker 2: all these like major companies and he had a shot

774
00:37:30,040 --> 00:37:32,600
Speaker 2: right It's because he knew me through a nonprofit that

775
00:37:32,640 --> 00:37:36,120
Speaker 2: wasn't out on some internet website. That was because someone

776
00:37:36,360 --> 00:37:38,600
Speaker 2: like emailed me and was like, hey, look, you know anyone.

777
00:37:38,600 --> 00:37:40,279
Speaker 2: I'm like, yeah, I know someone else, send him right now.

778
00:37:41,000 --> 00:37:43,760
Speaker 2: So it's it's all all of the different ways.

779
00:37:44,000 --> 00:37:47,680
Speaker 4: So does the lowest bidder always get the job or no.

780
00:37:47,920 --> 00:37:50,440
Speaker 2: It's a few things. They want to trust you, they

781
00:37:50,440 --> 00:37:52,440
Speaker 2: want to see your track record. They also want to

782
00:37:52,440 --> 00:37:55,800
Speaker 2: see your potential, and they will give it a shot

783
00:37:55,840 --> 00:37:57,600
Speaker 2: if they think that like you'll do good.

784
00:37:58,040 --> 00:38:00,400
Speaker 4: The great thing about this whole situation is that I

785
00:38:00,440 --> 00:38:03,480
Speaker 4: actually went through this before, so I could speak on

786
00:38:03,480 --> 00:38:05,759
Speaker 4: the first hand and sometimes, like literally you could just

787
00:38:05,800 --> 00:38:09,040
Speaker 4: fall into money. Because so there was a school that

788
00:38:09,120 --> 00:38:14,560
Speaker 4: I was working with as an independent contractor and they

789
00:38:14,560 --> 00:38:18,520
Speaker 4: had a program called My Brother's Keeper Initiative. President Obama.

790
00:38:18,880 --> 00:38:21,520
Speaker 4: Anybody's not familiar. President Obama put together a program called

791
00:38:21,520 --> 00:38:24,560
Speaker 4: My Brother's Keeper and it was to give money to

792
00:38:24,960 --> 00:38:28,719
Speaker 4: school districts and other type of community. Oh so you sure.

793
00:38:29,000 --> 00:38:32,400
Speaker 4: It was for them to bring in outside resources to

794
00:38:32,400 --> 00:38:35,799
Speaker 4: add to their curriculum. So they got a budget and

795
00:38:37,040 --> 00:38:40,040
Speaker 4: they had to fulfill the first twenty percent of that

796
00:38:40,239 --> 00:38:46,319
Speaker 4: with minority women business enterprise thing, and they couldn't They

797
00:38:46,320 --> 00:38:49,080
Speaker 4: couldn't do anything else until they filled that. The problem

798
00:38:49,120 --> 00:38:52,719
Speaker 4: with it is that they didn't have they they didn't

799
00:38:52,760 --> 00:38:55,640
Speaker 4: have the didn't know they were doing. So literally, if

800
00:38:55,760 --> 00:38:58,960
Speaker 4: in that situation, if you you could have just stumbled

801
00:38:59,280 --> 00:39:02,120
Speaker 4: and got paid because they were looking for and what

802
00:39:02,160 --> 00:39:05,319
Speaker 4: they were looking for was like anything that they can

803
00:39:05,320 --> 00:39:06,960
Speaker 4: bring into their school district. So I think they had

804
00:39:06,960 --> 00:39:11,000
Speaker 4: a program for like video gaming. It was complete nonsense.

805
00:39:11,080 --> 00:39:13,160
Speaker 4: But the whole thing about it is it.

806
00:39:13,120 --> 00:39:14,200
Speaker 3: Was grossly mismanaged.

807
00:39:14,360 --> 00:39:17,319
Speaker 4: Yeahs manage. Yeah it was, Yeah, it was terribly But

808
00:39:17,360 --> 00:39:20,919
Speaker 4: the thing about it was, to their credit, they didn't

809
00:39:20,960 --> 00:39:22,560
Speaker 4: really have too many options and then they had to

810
00:39:22,560 --> 00:39:24,120
Speaker 4: really do it in like a three month window. Like

811
00:39:24,160 --> 00:39:26,120
Speaker 4: you said, it's just sometimes like.

812
00:39:26,200 --> 00:39:29,200
Speaker 2: Damn, we need this now, and then they they're like, well,

813
00:39:29,320 --> 00:39:32,279
Speaker 2: like anyone know anybody, so they start like hunting for it.

814
00:39:32,400 --> 00:39:35,160
Speaker 4: No, you could have had any program, anything that you had.

815
00:39:35,480 --> 00:39:37,840
Speaker 4: I could have pitched it to the school district and

816
00:39:38,239 --> 00:39:40,440
Speaker 4: you could have got a nice check for that. Because

817
00:39:40,440 --> 00:39:42,480
Speaker 4: they had they had they had right time, right, they

818
00:39:42,520 --> 00:39:44,120
Speaker 4: had to use the money. They had to use the money.

819
00:39:44,120 --> 00:39:47,399
Speaker 4: It was over six figures six six six figures yep,

820
00:39:47,480 --> 00:39:51,640
Speaker 4: they had to use it and one year spent and

821
00:39:51,800 --> 00:39:54,880
Speaker 4: they only had like thirty days to implement their first program,

822
00:39:54,920 --> 00:39:58,319
Speaker 4: their first phase of it. So you could have just

823
00:39:58,320 --> 00:40:01,040
Speaker 4: walked into probably like twenty thousand dollars just by accident.

824
00:40:01,760 --> 00:40:04,800
Speaker 2: So that's the thing you're talking about. It's time because

825
00:40:04,880 --> 00:40:07,279
Speaker 2: every year these companies have a goal, they have a

826
00:40:07,360 --> 00:40:10,000
Speaker 2: quota they have to hit, and so they're running up

827
00:40:10,000 --> 00:40:12,840
Speaker 2: against the clock where they have to they have to

828
00:40:13,000 --> 00:40:14,400
Speaker 2: they have got to find it. Do you see what

829
00:40:14,480 --> 00:40:16,719
Speaker 2: I'm saying? Right, So it's like make it easy for them.

830
00:40:16,840 --> 00:40:19,960
Speaker 2: Get yourself ready, like get know them and then and

831
00:40:20,200 --> 00:40:21,080
Speaker 2: help them find you.

832
00:40:21,320 --> 00:40:22,719
Speaker 5: That's the first thing we said when we met each

833
00:40:22,719 --> 00:40:25,920
Speaker 5: other today. It was like you ready to get ready? Right?

834
00:40:26,080 --> 00:40:26,160
Speaker 3: Right?

835
00:40:26,239 --> 00:40:28,400
Speaker 2: You ready? And were they ready? So you don't have

836
00:40:28,480 --> 00:40:29,480
Speaker 2: to get ready, that's a.

837
00:40:29,520 --> 00:40:33,319
Speaker 4: Fact, right, And you were saying that they have like

838
00:40:33,320 --> 00:40:37,080
Speaker 4: like parties, graduation and stuff like that, like for these so.

839
00:40:37,440 --> 00:40:42,560
Speaker 2: They have gala lunches, like they're basically celebrations and awards ceremonies.

840
00:40:42,840 --> 00:40:45,759
Speaker 2: So once you're doing good and you get recognized, they

841
00:40:45,760 --> 00:40:49,839
Speaker 2: will actually honor you at an awards ceremony as a

842
00:40:49,880 --> 00:40:53,080
Speaker 2: proud minority business, which is amazing. So not only are

843
00:40:53,120 --> 00:40:55,359
Speaker 2: you getting paid, you got the contract, but now you're

844
00:40:55,360 --> 00:40:57,680
Speaker 2: getting an award. And what happens when you get an

845
00:40:57,719 --> 00:41:00,200
Speaker 2: award other people see you in the room, and then

846
00:41:00,200 --> 00:41:04,080
Speaker 2: the other companies like, yeah, oh we'll get him too,

847
00:41:04,520 --> 00:41:07,040
Speaker 2: and then you get more because you're trusted and like

848
00:41:07,040 --> 00:41:08,960
Speaker 2: oh they got an award, Okay, I'm gonna trust them.

849
00:41:09,000 --> 00:41:12,120
Speaker 2: So then you get more. So it's it just multiplies

850
00:41:12,120 --> 00:41:16,000
Speaker 2: and amplifies, and so the trajectory is like amazing, Like

851
00:41:16,080 --> 00:41:19,799
Speaker 2: there's so much opportunity here. And I was inspired. I've

852
00:41:19,800 --> 00:41:21,440
Speaker 2: been a lot of these. It is because of part

853
00:41:21,480 --> 00:41:23,880
Speaker 2: of the nonprofit. So I got invited as a community

854
00:41:23,920 --> 00:41:27,080
Speaker 2: member and I was inspired. And these people are making

855
00:41:27,280 --> 00:41:31,040
Speaker 2: bank like like they're small businesses, and then the medium

856
00:41:31,080 --> 00:41:33,080
Speaker 2: and then that they're the ones doing millions.

857
00:41:33,200 --> 00:41:36,560
Speaker 4: You got to be a diplomat in this world, especially

858
00:41:36,640 --> 00:41:40,200
Speaker 4: in business. A lot of times people have different views,

859
00:41:40,360 --> 00:41:42,680
Speaker 4: especially entrepreneurs, like they don't really want any help. A

860
00:41:42,719 --> 00:41:45,279
Speaker 4: lot of time anyone through things themselves. And I respect that.

861
00:41:45,760 --> 00:41:51,920
Speaker 4: But but if there are ways to actually accelerate your

862
00:41:51,960 --> 00:41:55,080
Speaker 4: business and to get money, and like I said, I've

863
00:41:55,080 --> 00:41:57,360
Speaker 4: seen it firsthand where you can literally stumble into money,

864
00:41:57,640 --> 00:42:00,160
Speaker 4: you have to really ask yourself is it beneficial to

865
00:42:01,360 --> 00:42:06,520
Speaker 4: fight against a wave or to surf serve it? Because

866
00:42:06,520 --> 00:42:09,000
Speaker 4: they're already they're gonna use somebody regardless.

867
00:42:08,800 --> 00:42:09,520
Speaker 2: That's the thing.

868
00:42:10,040 --> 00:42:12,160
Speaker 3: The money's going after it could be you or can

869
00:42:12,160 --> 00:42:12,600
Speaker 3: that be you?

870
00:42:12,680 --> 00:42:14,960
Speaker 2: Right? Might as well make it go and take it right.

871
00:42:15,080 --> 00:42:16,680
Speaker 5: Yeah, And like you said, I had a quick question

872
00:42:16,719 --> 00:42:19,719
Speaker 5: about so when you have clients, right, you do the

873
00:42:19,760 --> 00:42:22,560
Speaker 5: coaching part and more clients you get, are you compensated

874
00:42:22,560 --> 00:42:24,080
Speaker 5: each time they get a new too or is it

875
00:42:24,160 --> 00:42:25,360
Speaker 5: just the once they find it?

876
00:42:25,400 --> 00:42:25,480
Speaker 6: Do?

877
00:42:25,520 --> 00:42:26,160
Speaker 3: How's that work for you?

878
00:42:26,280 --> 00:42:26,440
Speaker 4: Well?

879
00:42:26,480 --> 00:42:29,360
Speaker 2: I do also coaching just to get people started, so

880
00:42:29,360 --> 00:42:32,359
Speaker 2: it's an hourly rate. I do group coaching as well.

881
00:42:32,520 --> 00:42:34,960
Speaker 2: So if people you just want to learn more, that's

882
00:42:35,000 --> 00:42:37,799
Speaker 2: the thing. And then after that also to help them out,

883
00:42:37,880 --> 00:42:39,880
Speaker 2: like we can work it out whatever works for people.

884
00:42:40,200 --> 00:42:42,840
Speaker 2: I also am, I'm like, I want to give back,

885
00:42:42,920 --> 00:42:45,560
Speaker 2: So I don't want anyone to be like I don't

886
00:42:45,560 --> 00:42:47,560
Speaker 2: know what to do, or you know, like I will help.

887
00:42:47,680 --> 00:42:50,840
Speaker 2: So there's educational resources, there's ways that they can you know,

888
00:42:50,880 --> 00:42:51,440
Speaker 2: find out more.

889
00:42:51,520 --> 00:42:53,560
Speaker 4: Yeah, I can do that for sure. So that leads

890
00:42:53,600 --> 00:42:56,160
Speaker 4: us into our last segment, which we're going to talk

891
00:42:56,200 --> 00:43:00,640
Speaker 4: about business coaching, right, So, yes, that's what we're going

892
00:43:00,680 --> 00:43:03,879
Speaker 4: to next. All right, So in the last segment, we're

893
00:43:03,880 --> 00:43:06,040
Speaker 4: gonna we're gonna keep it in the world the business,

894
00:43:06,080 --> 00:43:07,960
Speaker 4: but a little different conversation because a lot of times

895
00:43:08,000 --> 00:43:13,239
Speaker 4: when we tried to releases highlight every area of entrepreneurship

896
00:43:13,280 --> 00:43:16,280
Speaker 4: and business ship and just business owners and just everything.

897
00:43:16,360 --> 00:43:19,240
Speaker 4: So being a business coach not something that we've actually

898
00:43:19,239 --> 00:43:21,560
Speaker 4: covered so far, so I think this would be a

899
00:43:21,560 --> 00:43:24,120
Speaker 4: good way to cover it. So you're a business coach, right,

900
00:43:24,160 --> 00:43:28,399
Speaker 4: that's right? Okay, So what does it mean? Because I've

901
00:43:28,400 --> 00:43:31,680
Speaker 4: heard this term before and I'm still not exactly sure

902
00:43:31,719 --> 00:43:34,560
Speaker 4: what a business coach does. So what does it mean

903
00:43:34,600 --> 00:43:36,440
Speaker 4: to be a business coach?

904
00:43:36,800 --> 00:43:39,600
Speaker 2: So what I do is I help people who are stuck.

905
00:43:39,920 --> 00:43:41,799
Speaker 2: They have an idea and they don't know where to

906
00:43:41,880 --> 00:43:44,840
Speaker 2: go with it, or maybe they're at a certain point

907
00:43:45,280 --> 00:43:47,360
Speaker 2: and they can't get past it. And so what I

908
00:43:47,360 --> 00:43:51,919
Speaker 2: can do is help with that, to help give strategies, tools, resources,

909
00:43:52,320 --> 00:43:55,400
Speaker 2: and put them in touch with people or even you know,

910
00:43:55,440 --> 00:43:57,520
Speaker 2: give them some ideas on their business plan to help

911
00:43:57,560 --> 00:44:00,960
Speaker 2: them along. So it's like a consultant is a consult right.

912
00:44:01,239 --> 00:44:03,160
Speaker 2: But the thing with coaching is like sometimes it's a

913
00:44:03,200 --> 00:44:05,680
Speaker 2: personal block, Like maybe you're stuck in your head about

914
00:44:05,680 --> 00:44:08,520
Speaker 2: something and you need like you know, life coaching, or

915
00:44:08,600 --> 00:44:11,279
Speaker 2: you need, you know, a pep talk before you go

916
00:44:11,360 --> 00:44:13,160
Speaker 2: into that meeting where you're going to do a bid

917
00:44:13,239 --> 00:44:15,680
Speaker 2: like what we're talking about. So sometimes you need a coach.

918
00:44:15,880 --> 00:44:18,080
Speaker 2: This is like sports coach, like you need someone to

919
00:44:18,120 --> 00:44:20,600
Speaker 2: tack you through like the play right. So if you're

920
00:44:20,640 --> 00:44:22,520
Speaker 2: on the floor right and you're like, okay, there's three

921
00:44:22,560 --> 00:44:24,440
Speaker 2: minutes left on the clock, what are you going to do?

922
00:44:24,800 --> 00:44:26,600
Speaker 2: Like the coach will know what to do because you're

923
00:44:26,600 --> 00:44:28,759
Speaker 2: in the game. You're playing. You're like, yo, like I

924
00:44:28,760 --> 00:44:30,759
Speaker 2: don't know what to do. So it's like do I

925
00:44:30,760 --> 00:44:33,080
Speaker 2: shoot it? I passed? What do I do? So the

926
00:44:33,120 --> 00:44:34,839
Speaker 2: coach is going to help you through that. That's what's

927
00:44:34,840 --> 00:44:35,319
Speaker 2: gonna happen.

928
00:44:35,400 --> 00:44:38,040
Speaker 3: That's a pretty good analogy. So are you day to

929
00:44:38,080 --> 00:44:40,080
Speaker 3: day with the clients or are you meeting weekly? How

930
00:44:40,080 --> 00:44:40,480
Speaker 3: does that work?

931
00:44:40,560 --> 00:44:43,080
Speaker 2: Usually it's like every couple of weeks we do a

932
00:44:43,160 --> 00:44:46,120
Speaker 2: check in or a month. Some people stretch it out

933
00:44:46,160 --> 00:44:48,080
Speaker 2: where they're like, I'm good, Like we can talk in

934
00:44:48,120 --> 00:44:50,960
Speaker 2: a month. It's a package. So you can do a

935
00:44:51,040 --> 00:44:54,239
Speaker 2: series with me, and then after that, you know, you

936
00:44:54,280 --> 00:44:57,400
Speaker 2: can go from there. I also have group coaching sessions

937
00:44:57,400 --> 00:45:00,640
Speaker 2: so people can join those, so that's more affordable with them. Well,

938
00:45:00,640 --> 00:45:03,799
Speaker 2: we don't have our culturally competent coaches. We don't have

939
00:45:03,880 --> 00:45:05,960
Speaker 2: people that know how to talk our language, like yo,

940
00:45:06,080 --> 00:45:08,879
Speaker 2: like I got you know, my grandma at home, she's sick.

941
00:45:09,040 --> 00:45:12,080
Speaker 2: Like people are just looking at your profit and loss statement.

942
00:45:12,120 --> 00:45:13,920
Speaker 2: They don't know all this other stuff. So what I

943
00:45:14,000 --> 00:45:17,560
Speaker 2: do is I incorporate the cultural knowledge and respect in

944
00:45:17,600 --> 00:45:20,320
Speaker 2: that and talk the language that you know, and also

945
00:45:20,520 --> 00:45:22,839
Speaker 2: incorporate that into your plan because you can't just make

946
00:45:22,840 --> 00:45:24,799
Speaker 2: a plan without thinking about your family. You can't just

947
00:45:24,840 --> 00:45:27,799
Speaker 2: make a plan without you know, thinking about how you

948
00:45:27,840 --> 00:45:30,160
Speaker 2: do business because you're not going to compromise your culture.

949
00:45:30,360 --> 00:45:32,719
Speaker 2: You're not going to compromise yourself ethically because you're not

950
00:45:32,760 --> 00:45:35,120
Speaker 2: going to survive. If you're someone else through all of this,

951
00:45:35,440 --> 00:45:38,000
Speaker 2: then you're not going to survive because that's only going

952
00:45:38,040 --> 00:45:39,480
Speaker 2: to last like a flash in the pan, and then

953
00:45:39,480 --> 00:45:41,799
Speaker 2: you're done, or even worse, you're going to turn into

954
00:45:41,840 --> 00:45:44,160
Speaker 2: someone that you can't look in the mirror and respect anymore.

955
00:45:44,400 --> 00:45:46,399
Speaker 2: So what I do is I honor that in you,

956
00:45:46,480 --> 00:45:48,200
Speaker 2: Like I'm like, what do you want to do? What

957
00:45:48,239 --> 00:45:50,200
Speaker 2: do you want to do? Like in there, what do

958
00:45:50,320 --> 00:45:52,360
Speaker 2: you want to do? Versus like what should I do?

959
00:45:52,440 --> 00:45:53,759
Speaker 2: Or what the world's telling me to do or what

960
00:45:53,760 --> 00:45:56,080
Speaker 2: my mom's telling me to do? You know. So that's

961
00:45:56,120 --> 00:45:57,840
Speaker 2: what comes out of the coaching.

962
00:45:57,520 --> 00:46:01,240
Speaker 4: Really not as powerful. It's honorable. A lot of people

963
00:46:01,280 --> 00:46:03,839
Speaker 4: have compromised their culture, but it's a different conversation. So

964
00:46:03,880 --> 00:46:06,160
Speaker 4: all right, so let's say I want to let's say

965
00:46:06,200 --> 00:46:09,000
Speaker 4: I want to become a business coach. Right, Yeah, I'm

966
00:46:09,040 --> 00:46:10,799
Speaker 4: tired of the podcast. I can't take it any more.

967
00:46:10,880 --> 00:46:12,920
Speaker 4: I just want to just start coaching people in their business.

968
00:46:13,920 --> 00:46:14,960
Speaker 4: How do I do that?

969
00:46:15,239 --> 00:46:18,040
Speaker 2: Well, you got to be informed and figure out what

970
00:46:18,080 --> 00:46:20,720
Speaker 2: it is that you know. So maybe you're a strategy person,

971
00:46:20,880 --> 00:46:23,640
Speaker 2: like you know how to help people to like use

972
00:46:23,680 --> 00:46:25,960
Speaker 2: the dynamics, Like you know how to how to operate

973
00:46:26,000 --> 00:46:28,920
Speaker 2: within a company or operate like within an organization. That's

974
00:46:28,920 --> 00:46:31,280
Speaker 2: your thing. Or maybe you're a really good like business

975
00:46:31,280 --> 00:46:33,600
Speaker 2: plan person, like you're you know how to make the

976
00:46:33,640 --> 00:46:35,799
Speaker 2: business plan. So you figure out what it is that

977
00:46:35,880 --> 00:46:37,879
Speaker 2: you know and what you want to teach and how

978
00:46:37,920 --> 00:46:39,920
Speaker 2: you teach, and that's what you go with. You go

979
00:46:40,000 --> 00:46:41,319
Speaker 2: with what you know and what you're good at.

980
00:46:41,360 --> 00:46:43,440
Speaker 4: How do you how do you market it? How do

981
00:46:43,560 --> 00:46:44,480
Speaker 4: you personally?

982
00:46:44,600 --> 00:46:48,440
Speaker 2: Me personally? It was all word of mouth, so people

983
00:46:48,480 --> 00:46:50,839
Speaker 2: it gone on the street like, oh here, you want

984
00:46:50,880 --> 00:46:52,600
Speaker 2: to know someone here, talk to her, and so it

985
00:46:52,640 --> 00:46:54,799
Speaker 2: was word of mouth referral. The best thing out there

986
00:46:54,840 --> 00:46:56,960
Speaker 2: is your name and your brand. That's the best thing

987
00:46:57,000 --> 00:46:59,320
Speaker 2: out there. You got to keep that clean and shiny

988
00:46:59,440 --> 00:47:02,280
Speaker 2: and true. And once you have that, you're good because

989
00:47:02,280 --> 00:47:05,040
Speaker 2: people will know good people, attractive people. Right, look at

990
00:47:05,040 --> 00:47:05,759
Speaker 2: how we all met.

991
00:47:06,239 --> 00:47:08,680
Speaker 3: It just happens story, so.

992
00:47:08,640 --> 00:47:11,239
Speaker 2: You kind of manifest it. Like if you've heard of

993
00:47:11,239 --> 00:47:13,799
Speaker 2: this book, it's called The Secret. The secret is like

994
00:47:14,120 --> 00:47:16,359
Speaker 2: how do you have people have things come to you?

995
00:47:16,600 --> 00:47:19,279
Speaker 2: And there's a dude right, and he's like, look, I

996
00:47:19,280 --> 00:47:20,719
Speaker 2: want to make a million dollars, so I'm going to

997
00:47:20,719 --> 00:47:22,480
Speaker 2: write a check and put it on my ceiling. I'm

998
00:47:22,480 --> 00:47:24,480
Speaker 2: gonna stare at that thing every day. So that was

999
00:47:24,520 --> 00:47:27,440
Speaker 2: what he manifested. He manifested it, and that's what you

1000
00:47:27,440 --> 00:47:29,640
Speaker 2: can do with any of this stuff.

1001
00:47:30,040 --> 00:47:31,880
Speaker 4: So what's the pricing model?

1002
00:47:31,960 --> 00:47:36,000
Speaker 2: Like for coaching, I have a sliding scale so I

1003
00:47:36,000 --> 00:47:39,759
Speaker 2: can work with folks. So my corporate consulting rates are

1004
00:47:39,800 --> 00:47:41,839
Speaker 2: like three fifty an hour. But that's like if you're

1005
00:47:41,880 --> 00:47:44,080
Speaker 2: at the point where, look, I need it quick and

1006
00:47:44,120 --> 00:47:45,799
Speaker 2: I need I know exactly what I need, and you

1007
00:47:45,880 --> 00:47:47,960
Speaker 2: come and I'll give you that. If you want like

1008
00:47:48,120 --> 00:47:50,960
Speaker 2: group coaching, I can do you know, different rates for that.

1009
00:47:50,960 --> 00:47:53,400
Speaker 2: That's like a package. And then I do do like,

1010
00:47:53,640 --> 00:47:55,279
Speaker 2: you know, a sliding scale rate, so if you need

1011
00:47:55,320 --> 00:47:57,080
Speaker 2: to talk to me, it's like one hundred and fifty bucks.

1012
00:47:57,160 --> 00:47:59,359
Speaker 2: But the thing is just like, oh that's expensive. Okay,

1013
00:47:59,440 --> 00:48:02,120
Speaker 2: you want to waste your time, like you know, darting

1014
00:48:02,160 --> 00:48:05,560
Speaker 2: around doing the wrong thing. It's like, you you pay

1015
00:48:05,640 --> 00:48:08,680
Speaker 2: for quality out here, so invest in yourself. Don't buy

1016
00:48:08,680 --> 00:48:11,160
Speaker 2: those movie tickets for one night. You know what I'm saying. Like,

1017
00:48:11,239 --> 00:48:13,880
Speaker 2: don't buy that purse like you're in your leisure. We

1018
00:48:13,920 --> 00:48:15,759
Speaker 2: got to earn it. So put the put the money in,

1019
00:48:15,840 --> 00:48:17,759
Speaker 2: put the time and save the money, don't go out

1020
00:48:17,760 --> 00:48:21,280
Speaker 2: to eat, make that lunch right, and and invest in yourself.

1021
00:48:21,320 --> 00:48:22,319
Speaker 2: That's what people need to do.

1022
00:48:22,680 --> 00:48:27,000
Speaker 5: You know, is your coach in uh California base or

1023
00:48:27,040 --> 00:48:27,359
Speaker 5: do you?

1024
00:48:27,400 --> 00:48:29,440
Speaker 3: Because I notice that you you travel around.

1025
00:48:29,200 --> 00:48:32,520
Speaker 2: And speak about travel and speak a lot areas as well.

1026
00:48:33,360 --> 00:48:36,080
Speaker 2: Well that's all online so we can talk on zoom

1027
00:48:36,080 --> 00:48:37,799
Speaker 2: and it's like I'm in your living room, you know,

1028
00:48:38,280 --> 00:48:40,880
Speaker 2: like we can talk on video call and like you

1029
00:48:40,920 --> 00:48:44,759
Speaker 2: feel so close in that conversation. I do too that

1030
00:48:44,880 --> 00:48:47,239
Speaker 2: it's it's almost like we're in person. So that's the

1031
00:48:47,360 --> 00:48:50,040
Speaker 2: wonder and beauty of technology is that that can happen.

1032
00:48:50,160 --> 00:48:53,120
Speaker 4: So there's really no set standard for for pricing, like

1033
00:48:53,200 --> 00:48:55,239
Speaker 4: you could just you just it's like a psychologist, you

1034
00:48:55,239 --> 00:48:56,120
Speaker 4: just do whatever you want to do.

1035
00:48:56,520 --> 00:48:59,520
Speaker 2: Well you can, yeah, but it's like you all.

1036
00:48:59,440 --> 00:49:02,560
Speaker 4: In scale industry standard Like no, no.

1037
00:49:02,480 --> 00:49:04,759
Speaker 2: It's like I'm certified. So that's the thing. I have

1038
00:49:04,840 --> 00:49:08,799
Speaker 2: financial certification. I'm totally certified. I have National Development Council certification.

1039
00:49:08,840 --> 00:49:11,640
Speaker 2: I also have coaching certifications. So all of that is like,

1040
00:49:12,080 --> 00:49:15,000
Speaker 2: that's fine, that'll, you know, help your rate along. But

1041
00:49:15,040 --> 00:49:17,440
Speaker 2: if people like you, you'll pay. I knew dude I

1042
00:49:17,520 --> 00:49:20,120
Speaker 2: heard about he's like charging five thousand dollars for an hour,

1043
00:49:20,480 --> 00:49:22,279
Speaker 2: and it's like, are you for real? People who were

1044
00:49:22,280 --> 00:49:25,520
Speaker 2: buying that because he was good. So it's it's really

1045
00:49:25,600 --> 00:49:27,480
Speaker 2: up to you. I try to make it accessible though,

1046
00:49:27,520 --> 00:49:28,200
Speaker 2: So we.

1047
00:49:28,120 --> 00:49:30,520
Speaker 4: Had shout out to Alex. He was he's in a

1048
00:49:30,560 --> 00:49:34,040
Speaker 4: trucking industry and he said he charged ten thousand dollars

1049
00:49:34,440 --> 00:49:36,080
Speaker 4: and he had an eight month waiting list.

1050
00:49:37,040 --> 00:49:41,879
Speaker 2: That's what I'm saying, so you know, catch me now.

1051
00:49:43,800 --> 00:49:49,960
Speaker 5: So yes, the price is the price.

1052
00:49:49,840 --> 00:49:52,719
Speaker 2: Is going on, but I give a lap back. So

1053
00:49:53,040 --> 00:49:56,000
Speaker 2: I give in ways like I can tell when I

1054
00:49:56,040 --> 00:49:59,000
Speaker 2: can figure out a way for it to work. So

1055
00:50:00,280 --> 00:50:02,719
Speaker 2: you know, I might be in your neighborhood and I'll

1056
00:50:02,719 --> 00:50:05,120
Speaker 2: be doing a talk and maybe you can check it out.

1057
00:50:05,200 --> 00:50:08,600
Speaker 2: So if folks keep in touch with me on social

1058
00:50:08,840 --> 00:50:11,279
Speaker 2: or are on my email list, then you can find

1059
00:50:11,320 --> 00:50:12,960
Speaker 2: out when I'm doing the free things and then you

1060
00:50:12,960 --> 00:50:13,800
Speaker 2: can see me in person.

1061
00:50:14,080 --> 00:50:16,200
Speaker 4: So the best ways to kind of get your brand

1062
00:50:16,239 --> 00:50:20,400
Speaker 4: out there, to become a business coach is this is

1063
00:50:20,520 --> 00:50:22,560
Speaker 4: my personal opinion, right and correct me if I'm wrong.

1064
00:50:23,040 --> 00:50:28,600
Speaker 4: Social media, speaking engagements, any type of publicity that you

1065
00:50:28,640 --> 00:50:36,000
Speaker 4: can get, doing podcasts, writing articles, establishing your credibility as

1066
00:50:36,000 --> 00:50:38,640
Speaker 4: an expert in that particular field. Because this is the thing, right,

1067
00:50:38,640 --> 00:50:40,319
Speaker 4: You got to be a specialist. It's like going to

1068
00:50:40,360 --> 00:50:44,040
Speaker 4: a doctor. Now, I'm not going to a cardiologist to

1069
00:50:44,040 --> 00:50:46,680
Speaker 4: get my teeth fixed. Doesn't make sense, right, When you

1070
00:50:46,760 --> 00:50:48,799
Speaker 4: try to be a jack of all trade, you end

1071
00:50:48,880 --> 00:50:51,319
Speaker 4: up as a master of none. So you have to

1072
00:50:51,400 --> 00:50:54,759
Speaker 4: specialize in one particular area. So like the guy in

1073
00:50:54,760 --> 00:50:58,000
Speaker 4: the trucking industry, he specialized. He became the trucking guy.

1074
00:50:58,400 --> 00:51:00,880
Speaker 4: So now it's not unreasonable for him charge ten thousand

1075
00:51:00,880 --> 00:51:04,560
Speaker 4: dollars because he's established himself as a leader in the industry.

1076
00:51:05,719 --> 00:51:07,960
Speaker 4: Do you believe that that what I just said is correct?

1077
00:51:08,040 --> 00:51:11,040
Speaker 2: That's I do believe that. Yeah, So I agree with that.

1078
00:51:11,120 --> 00:51:13,880
Speaker 2: And I think for me, people know me because of

1079
00:51:13,920 --> 00:51:16,760
Speaker 2: what you just said, because I write and I speak

1080
00:51:16,840 --> 00:51:19,840
Speaker 2: and people see me. I'm at conferences all the time.

1081
00:51:20,200 --> 00:51:23,400
Speaker 2: And then you know, the corporations also call me, so

1082
00:51:23,520 --> 00:51:26,520
Speaker 2: I can call sometimes when something goes wrong and they

1083
00:51:26,520 --> 00:51:28,360
Speaker 2: can't call somebody else. And they'll bring me in and

1084
00:51:28,400 --> 00:51:31,000
Speaker 2: they won't tell anyone because they need it fixed. So

1085
00:51:31,080 --> 00:51:34,200
Speaker 2: I'm that person too. So I'm the person that can help,

1086
00:51:34,320 --> 00:51:36,000
Speaker 2: you know, find a solution a lot of time or

1087
00:51:36,080 --> 00:51:37,080
Speaker 2: strategy or way forward.

1088
00:51:37,280 --> 00:51:39,000
Speaker 5: And it's also important to know that, and you said

1089
00:51:39,000 --> 00:51:41,719
Speaker 5: this earlier off cameras that a lot of times you're

1090
00:51:41,719 --> 00:51:44,560
Speaker 5: doing this for free, like you're going to speak sometimes

1091
00:51:44,560 --> 00:51:46,520
Speaker 5: just for free to get your name out there. Yeah,

1092
00:51:46,600 --> 00:51:50,200
Speaker 5: that's important, right. You don't charge this amount when you start.

1093
00:51:50,520 --> 00:51:51,120
Speaker 3: You have to build that.

1094
00:51:51,360 --> 00:51:53,680
Speaker 2: I'm going to give back to So that's my ethic

1095
00:51:53,800 --> 00:51:56,640
Speaker 2: is like I've been there, I know, and parts of

1096
00:51:56,680 --> 00:51:59,080
Speaker 2: my family are still there actually a lot. So the

1097
00:51:59,160 --> 00:52:01,040
Speaker 2: thing is is like that's never going to go away.

1098
00:52:01,280 --> 00:52:02,560
Speaker 2: So what do we got to do? We got to

1099
00:52:02,600 --> 00:52:04,439
Speaker 2: help each other. And so you know, what they say

1100
00:52:04,520 --> 00:52:08,839
Speaker 2: is that you lift as you rise, You lift as

1101
00:52:08,880 --> 00:52:12,080
Speaker 2: you rise. If I'm rising, I'm gonna bring everybody along

1102
00:52:12,120 --> 00:52:15,040
Speaker 2: with me. And if you're rising, you bring everybody along

1103
00:52:15,080 --> 00:52:17,120
Speaker 2: with you. And if you do that and he does

1104
00:52:17,160 --> 00:52:19,840
Speaker 2: that and she does that, then we all grow, right,

1105
00:52:19,960 --> 00:52:21,480
Speaker 2: And that's what we want to do. We want to

1106
00:52:21,520 --> 00:52:23,239
Speaker 2: have everyone up there with us. We don't want to

1107
00:52:23,239 --> 00:52:25,920
Speaker 2: be alone. It's lonely there. I don't like to go

1108
00:52:25,960 --> 00:52:28,920
Speaker 2: into spaces where it's businesses and I'm the only woman

1109
00:52:28,960 --> 00:52:31,719
Speaker 2: of color. I don't like that. I want to see

1110
00:52:31,760 --> 00:52:34,319
Speaker 2: more people that look like me. I want to go

1111
00:52:34,480 --> 00:52:38,719
Speaker 2: up on stage and be like like everybody else. So

1112
00:52:38,920 --> 00:52:41,200
Speaker 2: I don't I don't want to do this by myself anymore.

1113
00:52:41,320 --> 00:52:43,680
Speaker 2: I need all of everybody.

1114
00:52:44,360 --> 00:52:48,080
Speaker 4: So how do you How do you convince small business owners,

1115
00:52:48,080 --> 00:52:53,239
Speaker 4: specifically small business owners that pain for education paying for

1116
00:52:53,320 --> 00:52:56,319
Speaker 4: a consultant is valuable because they always try a lot

1117
00:52:56,360 --> 00:52:59,719
Speaker 4: of times penny pinch. They want to pay anything. So

1118
00:53:00,880 --> 00:53:01,920
Speaker 4: how do you do it?

1119
00:53:01,920 --> 00:53:05,640
Speaker 2: It's two reasons, Okay. Number one is they figure out

1120
00:53:05,719 --> 00:53:09,160
Speaker 2: how to do it better, right, it's a strategy. The

1121
00:53:09,200 --> 00:53:12,600
Speaker 2: other one, number two is the motivation. If you're putting

1122
00:53:12,640 --> 00:53:15,960
Speaker 2: money down, you're going to go show up, okay. But

1123
00:53:16,040 --> 00:53:17,840
Speaker 2: if you're like it's free or this is not I

1124
00:53:17,880 --> 00:53:20,640
Speaker 2: don't know, Like you're not committed. So I'll talk to

1125
00:53:20,680 --> 00:53:23,520
Speaker 2: you next year when you're serious, because you're not serious

1126
00:53:23,600 --> 00:53:26,640
Speaker 2: right now. So it's a promise to yourself. You're making

1127
00:53:26,640 --> 00:53:30,680
Speaker 2: a promise to yourself, you're honoring yourself, you're putting yourself first.

1128
00:53:30,800 --> 00:53:33,000
Speaker 2: You're not putting that pair of shoes first. You're not

1129
00:53:33,080 --> 00:53:36,279
Speaker 2: putting you know that bet on the game first. Right,

1130
00:53:36,480 --> 00:53:39,960
Speaker 2: You're getting a guaranteed outcome out of this. And that's

1131
00:53:40,080 --> 00:53:41,920
Speaker 2: all I can say. I'm not saying it's going to

1132
00:53:42,040 --> 00:53:44,879
Speaker 2: end up like getting you whatever you need, like some

1133
00:53:45,000 --> 00:53:47,240
Speaker 2: kind of contract or whatever. But you're going to move forward.

1134
00:53:47,520 --> 00:53:48,440
Speaker 2: And that's the first step.

1135
00:53:48,560 --> 00:53:50,759
Speaker 4: You have to look at it like sports, like if

1136
00:53:50,760 --> 00:53:54,400
Speaker 4: you're Michael Jordan or Lebron James or whatever, they're not

1137
00:53:55,280 --> 00:53:59,320
Speaker 4: going in the gym by themselves. They have personal trainers.

1138
00:54:00,280 --> 00:54:06,480
Speaker 4: They also have massage therapists. They also have nutrition nutritionists,

1139
00:54:06,600 --> 00:54:11,280
Speaker 4: they have chefs and everything, right, and because they understand

1140
00:54:11,400 --> 00:54:13,879
Speaker 4: that like Lebron he said he invests a million dollars

1141
00:54:13,880 --> 00:54:15,680
Speaker 4: in his body every year. There's a reason why he's

1142
00:54:15,719 --> 00:54:18,960
Speaker 4: never really got hurt. He's putting that type of resources

1143
00:54:18,960 --> 00:54:20,960
Speaker 4: in it. He's obviously gonna be dedicated. You're not gonna

1144
00:54:20,960 --> 00:54:23,400
Speaker 4: spend a million dollars in and not be dedicated. But

1145
00:54:23,480 --> 00:54:27,479
Speaker 4: also these people are pushing him because you can only

1146
00:54:27,680 --> 00:54:30,480
Speaker 4: push yourself so far. It's like lifting weights, like that's

1147
00:54:30,480 --> 00:54:32,400
Speaker 4: why you need somebody to help you lift. If you're

1148
00:54:32,440 --> 00:54:34,279
Speaker 4: really gonna like try to max out right, It's like,

1149
00:54:34,320 --> 00:54:36,960
Speaker 4: you can only go so far by yourself. So I

1150
00:54:37,080 --> 00:54:41,359
Speaker 4: encourage everybody, no matter what industry you're in, to seek help,

1151
00:54:41,400 --> 00:54:43,319
Speaker 4: whether that's in the form of mentorship, whether that's in

1152
00:54:43,360 --> 00:54:45,279
Speaker 4: the form of a coach, whether that's in the form

1153
00:54:45,320 --> 00:54:49,000
Speaker 4: of just podcasts or you know, any type of information

1154
00:54:49,040 --> 00:54:51,000
Speaker 4: that you can receive. A lot of times people have

1155
00:54:51,080 --> 00:54:53,480
Speaker 4: the thing where they try to do everything themselves and

1156
00:54:53,520 --> 00:54:56,319
Speaker 4: you're only going to get so far by yourself. You

1157
00:54:56,400 --> 00:54:59,600
Speaker 4: need help, And there's nothing wrong with help. And I

1158
00:54:59,600 --> 00:55:01,560
Speaker 4: think a lot of times, you know, you have to

1159
00:55:01,600 --> 00:55:05,000
Speaker 4: look at people that have been extremely successful and they

1160
00:55:05,040 --> 00:55:07,440
Speaker 4: always have help in some capacity, and a lot of

1161
00:55:07,480 --> 00:55:10,640
Speaker 4: times they have a lot of help. So small business owners,

1162
00:55:10,680 --> 00:55:16,680
Speaker 4: unfortunately a lot of times they think small and the yes'.

1163
00:55:17,640 --> 00:55:21,600
Speaker 4: And so what you're saying is actually something that's extremely valuable.

1164
00:55:22,080 --> 00:55:24,840
Speaker 4: And I want people to actually fully understand the importance

1165
00:55:24,880 --> 00:55:26,759
Speaker 4: of it because I see it firsthand. I've seen it

1166
00:55:26,760 --> 00:55:29,760
Speaker 4: first hand. Even myself, I'll fall vic into it. Nobody's perfect.

1167
00:55:30,160 --> 00:55:32,839
Speaker 4: But you know, as you live and you learn and

1168
00:55:32,880 --> 00:55:35,200
Speaker 4: you become more humble, and that's the thing too. You

1169
00:55:35,239 --> 00:55:40,040
Speaker 4: have to be humble in order to seek criticism and

1170
00:55:40,160 --> 00:55:42,680
Speaker 4: also to seek help because a lot of times for coaching,

1171
00:55:42,800 --> 00:55:44,560
Speaker 4: it might not be something that you want to hear.

1172
00:55:45,120 --> 00:55:47,279
Speaker 2: That's a tough thing, but you've got to be ready

1173
00:55:47,320 --> 00:55:48,880
Speaker 2: to face it right right.

1174
00:55:48,680 --> 00:55:51,239
Speaker 4: Like, if I tell you that what you're doing is

1175
00:55:51,239 --> 00:55:54,640
Speaker 4: totally wrong and you've been doing it for ten years,

1176
00:55:54,680 --> 00:55:56,880
Speaker 4: it's like you you might not want to change that

1177
00:55:57,120 --> 00:56:00,600
Speaker 4: because nobody wants to admit that they're wrong. But if

1178
00:56:00,640 --> 00:56:03,160
Speaker 4: I know more than you, I'm trying to actually help you.

1179
00:56:03,719 --> 00:56:06,359
Speaker 4: So if you're humble enough to receive the information and

1180
00:56:06,400 --> 00:56:10,920
Speaker 4: you process it, then you could potentially blossom as a result.

1181
00:56:11,080 --> 00:56:14,440
Speaker 4: There it is, right there, go there, go, So how

1182
00:56:14,440 --> 00:56:17,040
Speaker 4: can people get in contact with you? Like, what's the

1183
00:56:17,760 --> 00:56:20,080
Speaker 4: social media handles? Where you have website? All that time?

1184
00:56:20,200 --> 00:56:23,120
Speaker 2: Right, I'm easy to find on social So my handle

1185
00:56:23,280 --> 00:56:27,000
Speaker 2: is at Farzana Niani so it's my first and last

1186
00:56:27,080 --> 00:56:32,080
Speaker 2: name together. I'm on Twitter, Instagram, Facebook, I'm on LinkedIn

1187
00:56:32,320 --> 00:56:35,560
Speaker 2: as well. I have a website. My website is www

1188
00:56:35,640 --> 00:56:39,040
Speaker 2: dot or zanaiani dot com. A lot of resources up there.

1189
00:56:39,120 --> 00:56:41,920
Speaker 2: You can also follow me on all those social handles

1190
00:56:42,280 --> 00:56:44,720
Speaker 2: and see what I'm up to. You can follow my story,

1191
00:56:45,120 --> 00:56:47,040
Speaker 2: see my little words of wisdom that I have put

1192
00:56:47,120 --> 00:56:49,000
Speaker 2: up there all the time, and just check it out

1193
00:56:49,120 --> 00:56:50,800
Speaker 2: and be inspired yourself.

1194
00:56:51,440 --> 00:56:53,799
Speaker 4: For sure. One, thank you for coming, thank you for

1195
00:56:53,880 --> 00:56:55,719
Speaker 4: hosting us. And shout out to all the people in

1196
00:56:55,760 --> 00:56:58,480
Speaker 4: the Philippines as well. So I used to live in Hawaii,

1197
00:56:58,760 --> 00:57:02,920
Speaker 4: and if you did sort of, oh did you of Hawaii? Okay,

1198
00:57:02,960 --> 00:57:03,800
Speaker 4: I was on the Big Island.

1199
00:57:04,200 --> 00:57:06,000
Speaker 2: I went to school there for a couple of school

1200
00:57:06,040 --> 00:57:08,560
Speaker 2: You go to University of Hawaii at Manoa.

1201
00:57:08,719 --> 00:57:11,319
Speaker 4: Okay. I went to the University Hawaii a Heilo. So

1202
00:57:11,480 --> 00:57:18,600
Speaker 4: we have more com for sure. Mahallow, mahallo. So that's

1203
00:57:18,640 --> 00:57:19,360
Speaker 4: a boy.

1204
00:57:20,800 --> 00:57:23,400
Speaker 2: Yes, hello to everyone.

1205
00:57:23,600 --> 00:57:27,160
Speaker 4: I wear many ads, so yes, I say that to

1206
00:57:27,160 --> 00:57:30,600
Speaker 4: say there's a there's a very large Filipino population in Hawaii.

1207
00:57:31,040 --> 00:57:33,200
Speaker 4: So very good people actually went to the Philippines. Me

1208
00:57:33,200 --> 00:57:36,360
Speaker 4: and Jamal went to We went to the Philippines. So

1209
00:57:36,920 --> 00:57:38,560
Speaker 4: shouts all the good people at the Philippines. I have

1210
00:57:38,640 --> 00:57:40,960
Speaker 4: not been to Pakistan, but shout out to Pakistan. And

1211
00:57:41,040 --> 00:57:45,360
Speaker 4: both shouted good people with Pakistan and yeah that's a good. Yeah,

1212
00:57:45,400 --> 00:57:49,520
Speaker 4: that's the thing. Your leisure, We with everybody, with everybody,

1213
00:57:49,640 --> 00:57:51,440
Speaker 4: and the information.

1214
00:57:51,200 --> 00:57:52,840
Speaker 3: You're going to break out some tod, I was.

1215
00:57:54,640 --> 00:57:57,520
Speaker 4: The information is for the entire world, that's what that's

1216
00:57:57,520 --> 00:57:59,840
Speaker 4: what we We're not limiting ourselves to anybody. We want

1217
00:57:59,880 --> 00:58:03,439
Speaker 4: to of information to entire man cond all over the world.

1218
00:58:03,600 --> 00:58:07,720
Speaker 4: So thank you again for joining us. We appreciate it. Troy.

1219
00:58:07,840 --> 00:58:10,080
Speaker 3: Yeah, we gotta give a shout out to Mike too. Right,

1220
00:58:10,560 --> 00:58:12,600
Speaker 3: he had a plane ride here to La.

1221
00:58:13,000 --> 00:58:16,880
Speaker 2: Dude, it was a cosmic meeting where we had four

1222
00:58:16,920 --> 00:58:21,160
Speaker 2: hours from Atlanta to La where we talked. We talked

1223
00:58:21,200 --> 00:58:23,040
Speaker 2: so much that the lady between us had to move

1224
00:58:23,080 --> 00:58:25,480
Speaker 2: because you're like, you all need to like get together.

1225
00:58:25,840 --> 00:58:26,880
Speaker 2: You're entrepreneurs.

1226
00:58:27,240 --> 00:58:30,880
Speaker 5: So he couldn't wait to tell us about the conversation meeting.

1227
00:58:31,000 --> 00:58:34,200
Speaker 5: So shout out to Mike and yes, thank you again.

1228
00:58:34,480 --> 00:58:37,760
Speaker 4: Shout out to Mike Man, the producer of the show.

1229
00:58:38,000 --> 00:58:40,880
Speaker 4: And he told us he was like, I just met

1230
00:58:40,960 --> 00:58:43,040
Speaker 4: this this lady on the plane and we got an

1231
00:58:43,040 --> 00:58:43,680
Speaker 4: interview with us.

1232
00:58:43,680 --> 00:58:46,120
Speaker 5: Say how he talks though, Yo, I just that this

1233
00:58:46,200 --> 00:58:47,840
Speaker 5: guy you got. We gotta have it.

1234
00:58:48,000 --> 00:58:51,200
Speaker 4: You gotta meet us, right man. If it goes wrong,

1235
00:58:51,240 --> 00:58:54,480
Speaker 4: it's on you.

1236
00:58:54,520 --> 00:58:56,240
Speaker 2: So yeah, then.

1237
00:58:57,320 --> 00:58:59,480
Speaker 4: Shout to Mike Man. We we put we put our

1238
00:58:59,520 --> 00:59:01,440
Speaker 4: faith in him him and I told him that he

1239
00:59:01,440 --> 00:59:02,760
Speaker 4: would get all the credit if they want, right and

1240
00:59:02,760 --> 00:59:03,880
Speaker 4: he would get all the blameing and going.

1241
00:59:04,760 --> 00:59:05,959
Speaker 2: So what's the verdict.

1242
00:59:08,400 --> 00:59:12,840
Speaker 3: He finish?

1243
00:59:13,040 --> 00:59:15,040
Speaker 4: I think you know he picked a He he made

1244
00:59:15,080 --> 00:59:17,360
Speaker 4: a good decision. So shout to Mike for sure. Yeah,

1245
00:59:17,600 --> 00:59:18,480
Speaker 4: Troy house keeping eye.

1246
00:59:18,520 --> 00:59:20,360
Speaker 3: And shout to everybody on Patreon dot com.

1247
00:59:20,400 --> 00:59:23,160
Speaker 5: Y'all know that's our proud to pay program. It is

1248
00:59:23,520 --> 00:59:26,360
Speaker 5: doing tremendously well. We have bonus content up there. Y'all

1249
00:59:26,360 --> 00:59:28,560
Speaker 5: notice five tiers. You can join that and we're gonna

1250
00:59:28,760 --> 00:59:31,000
Speaker 5: keep putting content and we have something special. I told

1251
00:59:31,000 --> 00:59:32,280
Speaker 5: you when we get to one hundred, we're gonna do

1252
00:59:32,280 --> 00:59:35,280
Speaker 5: something special for five of our patrons and we're about

1253
00:59:35,320 --> 00:59:37,880
Speaker 5: to release that very soon. And shout out to everybody

1254
00:59:37,920 --> 00:59:40,160
Speaker 5: who is buying the merch. You know, we put up

1255
00:59:40,200 --> 00:59:44,520
Speaker 5: the Full Fall with on Early dot com and shot

1256
00:59:44,600 --> 00:59:46,440
Speaker 5: he has on the crew neck, I'm wearing the hoodie.

1257
00:59:46,880 --> 00:59:49,120
Speaker 3: It is cold in New York and it is chilly

1258
00:59:49,160 --> 00:59:52,200
Speaker 3: at night in l A. It's chill. It's chilli at night.

1259
00:59:52,720 --> 00:59:54,439
Speaker 3: So yeah, that's why we have it on. Even though

1260
00:59:54,440 --> 00:59:55,120
Speaker 3: we are in l A.

1261
00:59:55,680 --> 00:59:57,640
Speaker 5: And we have some some some new merch chairs also

1262
00:59:57,640 --> 01:00:00,160
Speaker 5: going to be launched. We gave that out on on

1263
01:00:00,400 --> 01:00:02,920
Speaker 5: the episode with John Harry that Our Earners is going

1264
01:00:02,960 --> 01:00:05,200
Speaker 5: to be the name for our followers. So we're gonna

1265
01:00:05,200 --> 01:00:07,800
Speaker 5: have some merge that you know signifies that. So be

1266
01:00:07,880 --> 01:00:10,080
Speaker 5: on the lookout for that and keep supporting.

1267
01:00:10,680 --> 01:00:13,000
Speaker 4: Yeah, supporters, I like. I like the words supporters better

1268
01:00:13,040 --> 01:00:15,640
Speaker 4: than follow social media. I only like how they phrase

1269
01:00:15,720 --> 01:00:18,440
Speaker 4: that because you're not following us, you're supporting us and

1270
01:00:18,480 --> 01:00:20,240
Speaker 4: we appreciate you, and we're not. We're not treating you

1271
01:00:20,280 --> 01:00:22,720
Speaker 4: like a fan or follower. You're a supporter and we

1272
01:00:23,240 --> 01:00:25,200
Speaker 4: really love you. We love you and we appreciate you.

1273
01:00:25,200 --> 01:00:27,160
Speaker 4: We wouldn't be here without you. And the book tip

1274
01:00:27,200 --> 01:00:30,040
Speaker 4: for this week is by Ben Harwitz. If you're not

1275
01:00:30,160 --> 01:00:34,760
Speaker 4: may have been Hardwitz. He's a legendary VC investor, angel investor,

1276
01:00:34,840 --> 01:00:36,800
Speaker 4: and he's also very good friends with NAS. He's the

1277
01:00:36,800 --> 01:00:39,120
Speaker 4: one that actually encouraged NADS to get into the venture

1278
01:00:39,160 --> 01:00:41,880
Speaker 4: capital world. Anybody that follows NAS knows that he's huge

1279
01:00:41,920 --> 01:00:45,120
Speaker 4: right now in venture capital. So his book is What

1280
01:00:45,520 --> 01:00:50,200
Speaker 4: You Do Is Who You Are? So interesting read check

1281
01:00:50,240 --> 01:00:52,400
Speaker 4: it out and we'll see you guys next week.

1282
01:00:52,440 --> 01:00:56,960
Speaker 3: Peace, Peace, You gotta say peace, Peace.

1283
01:00:59,320 --> 01:01:03,200
Speaker 6: You just realized your business needed to hire someone yesterday.

1284
01:01:03,720 --> 01:01:07,000
Speaker 6: How can you find amazing candidates fast? Easy?

1285
01:01:07,480 --> 01:01:08,440
Speaker 2: Just use Indeed.

1286
01:01:08,880 --> 01:01:11,600
Speaker 6: Stop struggling to get your job posts seen on other

1287
01:01:11,720 --> 01:01:15,360
Speaker 6: job sites. With Indeed sponsored jobs, your post jumps to

1288
01:01:15,400 --> 01:01:17,920
Speaker 6: the top of the page for your relevant candidates, so

1289
01:01:18,040 --> 01:01:21,040
Speaker 6: you can reach the people you want faster. According to

1290
01:01:21,080 --> 01:01:25,040
Speaker 6: Indeed data, sponsored jobs posted directly on Indeed have forty

1291
01:01:25,040 --> 01:01:28,960
Speaker 6: five percent more applications than non sponsored jobs. Don't wait

1292
01:01:29,000 --> 01:01:32,440
Speaker 6: any longer. Speed up your hiring right now with Indeed,

1293
01:01:32,880 --> 01:01:35,120
Speaker 6: and listeners of this show will get a seventy five

1294
01:01:35,200 --> 01:01:38,360
Speaker 6: dollars sponsored job credit to get your jobs more visibility

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Speaker 6: at indeed dot com slash pod katz thirteen. Just go

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Speaker 6: to Indeed dot com slash pod katz thirteen right now

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Speaker 6: and support our show by saying you heard about Indeed

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Speaker 6: on this podcast. Terms and conditions apply. Hiring Indeed is

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Speaker 6: all you need.