1 00:00:00,760 --> 00:00:04,600 Speaker 1: Earlier this month, the Prague Philharmonic Orchestra got on stage 2 00:00:04,640 --> 00:00:07,360 Speaker 1: to play a symphony written by the famous check composer 3 00:00:07,400 --> 00:00:11,240 Speaker 1: Antony Davor Jack. The orchestra was premiering a piece of 4 00:00:11,320 --> 00:00:27,040 Speaker 1: music the world had never heard before. Divorjack died more 5 00:00:27,080 --> 00:00:29,760 Speaker 1: than a hundred years ago, and he left behind just 6 00:00:29,960 --> 00:00:33,479 Speaker 1: the beginnings of a composition, just two sheets of music. 7 00:00:34,640 --> 00:00:38,200 Speaker 1: So a computer program powered by AI studied the rest 8 00:00:38,240 --> 00:00:42,640 Speaker 1: of divor Jack's music and completed the composer's unfinished work. 9 00:00:43,960 --> 00:00:46,920 Speaker 1: This is what the software spit out, something in the 10 00:00:46,960 --> 00:00:51,240 Speaker 1: style of Davor Jack that was still an entirely new symphony. 11 00:00:53,120 --> 00:00:56,520 Speaker 1: For years, we've worried about robots replacing the jobs of 12 00:00:56,560 --> 00:01:01,120 Speaker 1: truck drivers and call center asians and accountants, but experts 13 00:01:01,120 --> 00:01:04,600 Speaker 1: said creative jobs were going to be safe, that computers 14 00:01:04,640 --> 00:01:07,319 Speaker 1: were still so far from making things that are new 15 00:01:07,360 --> 00:01:11,720 Speaker 1: and subjective that move us. So consider the fact that 16 00:01:11,800 --> 00:01:32,200 Speaker 1: AI wrote most of this. Today, in the show Reporter, 17 00:01:32,280 --> 00:01:36,480 Speaker 1: in the tallya Drosiac visits three musicians using artificial intelligence 18 00:01:36,520 --> 00:01:40,000 Speaker 1: to make their music, including the guy behind this robo 19 00:01:40,080 --> 00:01:45,000 Speaker 1: Divorgac symphony. If computers can now compose something this beautiful, 20 00:01:45,520 --> 00:01:49,280 Speaker 1: what's left for us humans to do. Am Ito, you're 21 00:01:49,320 --> 00:02:19,440 Speaker 1: listening to Decrypted stay with us. M Hey Nat, welcome 22 00:02:19,440 --> 00:02:22,680 Speaker 1: to the show. Thanks for having me. So you're our 23 00:02:22,760 --> 00:02:25,679 Speaker 1: European tech reporter out of Brussels, and you normally write 24 00:02:25,720 --> 00:02:30,200 Speaker 1: about Europe's regulatory crackdown on the tech industry, but today 25 00:02:30,240 --> 00:02:33,840 Speaker 1: we're talking about something completely different. Yep. So we've been 26 00:02:33,840 --> 00:02:36,720 Speaker 1: writing about the use of AI and self driving cars 27 00:02:36,760 --> 00:02:40,680 Speaker 1: and chatbots and voice assistants, but in the world of music, 28 00:02:40,720 --> 00:02:43,840 Speaker 1: this is all still kind of new. I mean, musicians 29 00:02:43,960 --> 00:02:46,480 Speaker 1: just started using AI as a tool a few years ago. 30 00:02:49,040 --> 00:02:51,880 Speaker 1: So I talked to three different composers who are using 31 00:02:51,919 --> 00:02:55,040 Speaker 1: AI in really different ways. The first guy I want 32 00:02:55,040 --> 00:02:59,079 Speaker 1: to introduce you to is Ben Waki. He's a French musician. 33 00:02:59,680 --> 00:03:02,600 Speaker 1: He's known in France for these French pop songs, but 34 00:03:02,639 --> 00:03:06,080 Speaker 1: he's also composed music for artists like the famous French 35 00:03:06,160 --> 00:03:09,480 Speaker 1: rocker Johnny Halliday. So this is a pretty famous guy 36 00:03:09,520 --> 00:03:12,720 Speaker 1: out of France. Yeah, he's well known, but he's gotten 37 00:03:12,720 --> 00:03:16,480 Speaker 1: even more attention recently because of his experimentations with AI 38 00:03:16,520 --> 00:03:20,040 Speaker 1: generated music. And how did he get into that. So 39 00:03:20,160 --> 00:03:23,320 Speaker 1: there's this guy called Francois Pachet who for a long 40 00:03:23,360 --> 00:03:26,680 Speaker 1: time was ahead of the research lab run by Sony 41 00:03:26,760 --> 00:03:30,560 Speaker 1: in Paris, and Paschet has kind of become known as 42 00:03:30,680 --> 00:03:34,520 Speaker 1: the godfather of AI music because he's really done a 43 00:03:34,520 --> 00:03:38,040 Speaker 1: lot of research in this area. France called me a 44 00:03:38,040 --> 00:03:42,320 Speaker 1: long time ago. He discovered my my songs in the 45 00:03:42,400 --> 00:03:46,200 Speaker 1: late nineties, and he was interested by my way of 46 00:03:46,400 --> 00:03:52,840 Speaker 1: composing songs, always searching for unexpected coat changes, and and 47 00:03:52,920 --> 00:03:55,360 Speaker 1: he invited ben Wata's lab to try out some of 48 00:03:55,400 --> 00:03:57,920 Speaker 1: the tools that he's been developing over the past few years. 49 00:03:58,720 --> 00:04:01,720 Speaker 1: And one of the tools that Pesh's team developed is 50 00:04:01,760 --> 00:04:05,000 Speaker 1: this machine learning tool that generates music. So how does 51 00:04:05,040 --> 00:04:09,920 Speaker 1: it work? So first, the program basically ingests a bunch 52 00:04:09,960 --> 00:04:12,560 Speaker 1: of sheets of music that the musician wants the program 53 00:04:12,600 --> 00:04:16,240 Speaker 1: to train on, and then the computer cuts it up 54 00:04:16,279 --> 00:04:19,240 Speaker 1: into really tiny bits of music and rearranges it into 55 00:04:19,279 --> 00:04:22,520 Speaker 1: a whole new composition. So let me give you an example. 56 00:04:22,680 --> 00:04:25,880 Speaker 1: So a few years ago, ben wa fed this program 57 00:04:25,920 --> 00:04:29,440 Speaker 1: four seventy lead sheets of jazz standards from the thirties 58 00:04:29,600 --> 00:04:33,120 Speaker 1: up through the fifties and sixties, and out came these 59 00:04:33,120 --> 00:04:42,679 Speaker 1: two bars of music that he really liked, very jazzy. 60 00:04:43,000 --> 00:04:46,920 Speaker 1: I can definitely sense the influence. Yeah, so Ben Wah 61 00:04:47,000 --> 00:04:50,279 Speaker 1: really liked the sound of what the computer came up with. 62 00:04:50,760 --> 00:04:56,480 Speaker 1: It's just two bars at the beginning, UM with ascendant 63 00:04:57,120 --> 00:05:03,120 Speaker 1: melodique movement. That's it is really unexpected and that I loved. 64 00:05:03,440 --> 00:05:07,360 Speaker 1: I was at the first first time. So he asked 65 00:05:07,360 --> 00:05:10,800 Speaker 1: the system to generate new ones based on those new parameters, 66 00:05:11,080 --> 00:05:15,480 Speaker 1: and then I reiterate with the machine like you know, 67 00:05:15,560 --> 00:05:20,080 Speaker 1: if if it were a workmate something like that. It's 68 00:05:20,120 --> 00:05:24,039 Speaker 1: kind of like, um, two artists collaborating on a song, 69 00:05:24,160 --> 00:05:27,320 Speaker 1: but it's just that one of them is a machine exactly. 70 00:05:27,720 --> 00:05:31,240 Speaker 1: And so that ultimately led to this full song that 71 00:05:31,320 --> 00:05:39,640 Speaker 1: he released under his artist name Skeige. It's it's ding 72 00:05:40,080 --> 00:06:02,640 Speaker 1: those doings are those use Yeah, I definitely recognized the 73 00:06:02,680 --> 00:06:06,479 Speaker 1: melody from earlier, but it doesn't sound as jazzy. It 74 00:06:06,520 --> 00:06:10,600 Speaker 1: sounds some a little old timey and familiar. At the end, 75 00:06:10,680 --> 00:06:16,200 Speaker 1: I had really, uh, very interesting melody. I was able 76 00:06:16,240 --> 00:06:20,680 Speaker 1: to say, Okay, I'm proud of this melody and I 77 00:06:20,680 --> 00:06:25,240 Speaker 1: think it's new. I think it's interesting because I couldn't 78 00:06:25,279 --> 00:06:31,800 Speaker 1: have made it by myself. So the collaboration with AI 79 00:06:32,160 --> 00:06:37,360 Speaker 1: is really interesting because it gives me something new. So 80 00:06:37,880 --> 00:06:41,280 Speaker 1: for this song, the AI was really just the initial inspiration, 81 00:06:42,040 --> 00:06:45,760 Speaker 1: but Benuah made a ton of creative decisions to bring 82 00:06:45,760 --> 00:06:48,000 Speaker 1: this song to the finish line. So in that sense, 83 00:06:48,040 --> 00:06:51,240 Speaker 1: maybe you can call this AI light right. And so 84 00:06:51,320 --> 00:06:56,520 Speaker 1: Bena released this song back in and since then, Francois 85 00:06:56,560 --> 00:07:00,280 Speaker 1: Pachet from Sony moved over to Spotify, and Ben has 86 00:07:00,320 --> 00:07:04,680 Speaker 1: been helping francoise new work at Spotify and they're they're 87 00:07:04,680 --> 00:07:09,120 Speaker 1: building these tools from scratch with researchers for various tasks 88 00:07:09,200 --> 00:07:12,440 Speaker 1: that are involved in creating a song. And one of 89 00:07:12,480 --> 00:07:16,520 Speaker 1: those tools that they've developed, they've incorporated into Ben's new 90 00:07:16,560 --> 00:07:20,280 Speaker 1: album called American Folk Songs. So been one and I 91 00:07:20,360 --> 00:07:23,120 Speaker 1: talked about one song called black is a Color. The 92 00:07:23,160 --> 00:07:26,160 Speaker 1: melody is based on this famous folk song called black 93 00:07:26,240 --> 00:07:28,560 Speaker 1: is the Color of My True Loves hair. Um. It's 94 00:07:28,600 --> 00:07:32,240 Speaker 1: been covered by people like Pete Seeger Nina Simone. I'm 95 00:07:32,240 --> 00:07:36,160 Speaker 1: sure you've heard it before. I actually don't think I have. 96 00:07:36,640 --> 00:07:39,920 Speaker 1: UM is that bad? I grew up into dead well, 97 00:07:40,040 --> 00:07:43,600 Speaker 1: I think most of our listeners have. So Ben Wass 98 00:07:43,600 --> 00:07:47,360 Speaker 1: song is based on this acapella version sung by Pete Seeger. 99 00:07:47,720 --> 00:07:55,080 Speaker 1: Black Black, Black, Color of My True loves hand and 100 00:07:55,120 --> 00:07:58,200 Speaker 1: he had Spotify's AI program. I'll add all these harmonies 101 00:07:58,200 --> 00:08:00,360 Speaker 1: in the background to make it sound so much a chair. 102 00:08:00,720 --> 00:08:07,640 Speaker 1: Black black, black is the color of my true love's head. 103 00:08:09,640 --> 00:08:17,280 Speaker 1: Her face is something wondrous fair. But yourlest eyes and 104 00:08:17,520 --> 00:08:29,720 Speaker 1: the daintiest hands. I love the ground she STIs. I love. 105 00:08:30,720 --> 00:08:32,800 Speaker 1: I thought that it could be very black in Sparring, 106 00:08:32,880 --> 00:08:36,440 Speaker 1: to have something very sophisticated with a simple melody like 107 00:08:36,720 --> 00:08:39,679 Speaker 1: black is the color, and I got a really unnam 108 00:08:39,760 --> 00:08:43,080 Speaker 1: is amazing result. I was blown away by this result. 109 00:08:44,559 --> 00:08:51,840 Speaker 1: Black black, black is the color of my true loves 110 00:08:51,960 --> 00:09:04,400 Speaker 1: her her face is something wondrous fair. I think, no, no, 111 00:09:04,400 --> 00:09:08,600 Speaker 1: no human could have composed this string arrangement because it's 112 00:09:09,040 --> 00:09:12,520 Speaker 1: too weird. There are two strange things in it too, 113 00:09:12,600 --> 00:09:20,440 Speaker 1: strange chord changes and internal movements. But it's still really, 114 00:09:20,480 --> 00:09:25,920 Speaker 1: really beautiful. And I think that this kind of result 115 00:09:26,679 --> 00:09:32,040 Speaker 1: is very encouraging for for musicians like me and after me, 116 00:09:32,720 --> 00:09:38,280 Speaker 1: musicians did something new, something that they find in Sparring 117 00:09:38,400 --> 00:09:54,920 Speaker 1: for their compositions. You know, it's really different from the 118 00:09:55,040 --> 00:09:59,240 Speaker 1: music i'man're still listening to, uh and definitely a little weird, 119 00:09:59,360 --> 00:10:02,680 Speaker 1: but I think I like it. It's beautiful. Yeah, it 120 00:10:02,760 --> 00:10:05,080 Speaker 1: sounds I don't know, both old and knew at the 121 00:10:05,120 --> 00:10:07,680 Speaker 1: same time. But what's interesting to me is how he's 122 00:10:07,720 --> 00:10:11,760 Speaker 1: really revamping this traditional folk music, and I can imagine 123 00:10:12,160 --> 00:10:14,920 Speaker 1: it might sound strange for some American audiences who grew 124 00:10:15,000 --> 00:10:17,880 Speaker 1: up listening to this type of music and then have 125 00:10:18,040 --> 00:10:22,480 Speaker 1: it repackaged in a totally different way. So the original 126 00:10:22,520 --> 00:10:26,520 Speaker 1: melody and the lyrics were obviously written by a human 127 00:10:27,120 --> 00:10:30,680 Speaker 1: a long time ago, but the arrangement we hear in 128 00:10:30,720 --> 00:10:33,439 Speaker 1: the background was all composed by a machine. Is that right? 129 00:10:34,000 --> 00:10:37,040 Speaker 1: Mostly so, Ben Watt did make a few choices and 130 00:10:37,240 --> 00:10:40,400 Speaker 1: editions along the way. He used Pete Seeger's voice to 131 00:10:40,440 --> 00:10:43,719 Speaker 1: create an au ac choir, for instance. He also composed 132 00:10:43,720 --> 00:10:47,959 Speaker 1: and recorded some chord sequences. One was in the style 133 00:10:48,160 --> 00:10:52,560 Speaker 1: of like an epic Game of Thrones type sound. Another 134 00:10:52,600 --> 00:10:55,560 Speaker 1: one was in a Bossa Nova style, and he fed 135 00:10:55,600 --> 00:10:58,320 Speaker 1: that into the machine, which in turn generated a whole 136 00:10:58,360 --> 00:11:02,200 Speaker 1: new string arrangement for the background on sound and for 137 00:11:02,240 --> 00:11:05,320 Speaker 1: the final recording. He also chose the string quartet and 138 00:11:05,360 --> 00:11:08,800 Speaker 1: the director to play that new composition. Okay, so still 139 00:11:08,840 --> 00:11:12,440 Speaker 1: a lot of human intervention there, Yeah, exactly. Uh, And 140 00:11:12,480 --> 00:11:15,240 Speaker 1: this is a tool that Spotify is making available to everyone, 141 00:11:15,840 --> 00:11:18,400 Speaker 1: so not quite yet. They eventually want to release the 142 00:11:18,480 --> 00:11:21,320 Speaker 1: tool on open source on the Internet, possibly by the 143 00:11:21,400 --> 00:11:23,800 Speaker 1: end of next year, but it could take longer than that. 144 00:11:27,200 --> 00:11:29,560 Speaker 1: And so the next composer and entrepreneur I want to 145 00:11:29,600 --> 00:11:33,040 Speaker 1: introduce you to is this guy called Pierre Bahl and 146 00:11:33,120 --> 00:11:37,360 Speaker 1: he's based in Luxembourg. He studied computer science. He's a musician, 147 00:11:37,640 --> 00:11:40,160 Speaker 1: his father is a film and music producer, his mother 148 00:11:40,240 --> 00:11:42,680 Speaker 1: is a singer, and he and his brother started this 149 00:11:42,720 --> 00:11:46,040 Speaker 1: company called Ava. This is the startup that made the 150 00:11:46,120 --> 00:11:48,760 Speaker 1: Divor Jack inspired symphony that we heard at the top 151 00:11:48,760 --> 00:11:51,199 Speaker 1: of the show right, and he and his brother were 152 00:11:51,240 --> 00:11:54,880 Speaker 1: inspired by how important music is in film, but how 153 00:11:54,920 --> 00:11:58,160 Speaker 1: long that process can take in terms of creating a soundtrack. 154 00:11:58,679 --> 00:12:00,680 Speaker 1: So they wanted to see if they could train AI 155 00:12:00,960 --> 00:12:04,000 Speaker 1: and see if it could basically help a composer create 156 00:12:04,040 --> 00:12:07,200 Speaker 1: that type of music, not just for films, but also 157 00:12:07,280 --> 00:12:12,120 Speaker 1: for commercials, promotional videos, video games, and also just generally 158 00:12:12,320 --> 00:12:16,120 Speaker 1: assisting composers in their work. So purefed the machine with 159 00:12:16,360 --> 00:12:20,920 Speaker 1: thirty thou scores of history's greatest composers from Bach, Bitovin, 160 00:12:21,040 --> 00:12:25,719 Speaker 1: and Mozart. So basically it all starts by teaching and 161 00:12:25,840 --> 00:12:30,680 Speaker 1: algorithm to to learn the patterns and music. You know 162 00:12:30,760 --> 00:12:34,160 Speaker 1: that there's this common knowledge that music is sort of 163 00:12:34,200 --> 00:12:37,520 Speaker 1: emotional and it's it's the opposite of math. But actually, 164 00:12:37,559 --> 00:12:40,679 Speaker 1: if you look at music very carefully, there's a lot 165 00:12:40,720 --> 00:12:44,600 Speaker 1: of patterns in it. Um So AVA understands all these 166 00:12:44,640 --> 00:12:47,680 Speaker 1: patterns which are very very mathematical at the core, and 167 00:12:47,760 --> 00:12:50,880 Speaker 1: EVA uses that to generate different kinds of music depending 168 00:12:50,880 --> 00:12:54,000 Speaker 1: on what you're looking for. So let me play you 169 00:12:54,160 --> 00:12:57,440 Speaker 1: two songs in a completely different style. The first one 170 00:12:57,600 --> 00:13:21,320 Speaker 1: is this classical song called I Am a h This 171 00:13:21,440 --> 00:13:26,760 Speaker 1: makes me think of a winter ballet. Does that make sense? Absolutely? Yeah, 172 00:13:27,040 --> 00:13:32,160 Speaker 1: I totally think of forest blanketed and snow and little 173 00:13:32,200 --> 00:13:35,520 Speaker 1: bunny rabbits popping by. I see that too. Let me 174 00:13:35,559 --> 00:13:39,480 Speaker 1: play a totally different song. This is a pop song 175 00:13:39,559 --> 00:13:53,720 Speaker 1: called Guiding Light. So background music is a big industry, 176 00:13:54,080 --> 00:13:58,200 Speaker 1: and this just underscores the strength of Ava's business model. 177 00:13:58,440 --> 00:14:00,319 Speaker 1: I mean, for the most part, if you're come penny 178 00:14:00,520 --> 00:14:03,440 Speaker 1: or like a podcast, you can pay a composer to 179 00:14:03,480 --> 00:14:06,000 Speaker 1: make custom music, or you can use these catalogs with 180 00:14:06,120 --> 00:14:08,600 Speaker 1: songs that you're licensed to use. Right, That's what we 181 00:14:08,679 --> 00:14:13,240 Speaker 1: do for this show. We use these big catalogs of 182 00:14:13,360 --> 00:14:16,920 Speaker 1: songs UM that we're allowed to use, but it's really 183 00:14:16,960 --> 00:14:20,320 Speaker 1: hard because you know, these are already existing songs. A 184 00:14:20,320 --> 00:14:22,760 Speaker 1: lot of other shows use them, and I don't know, 185 00:14:22,800 --> 00:14:25,240 Speaker 1: I know, I drive our producers crazy because I'm really 186 00:14:25,280 --> 00:14:28,360 Speaker 1: picky about which tracks they use for different sections of 187 00:14:28,360 --> 00:14:31,440 Speaker 1: our show. Yeah, yeah, I mean, so that's the big 188 00:14:31,480 --> 00:14:35,080 Speaker 1: opportunity for EVA. You could have a custom made piece 189 00:14:35,120 --> 00:14:37,520 Speaker 1: of music, but because you're having a computer do it, 190 00:14:37,520 --> 00:14:41,960 Speaker 1: it's probably cheaper and faster than having a human composer 191 00:14:42,000 --> 00:14:45,280 Speaker 1: do it. How long does it take to create like 192 00:14:45,320 --> 00:14:47,800 Speaker 1: a new song, you know, like three minutes, three and 193 00:14:47,840 --> 00:14:50,560 Speaker 1: a half minutes, So it depends. It depends with the 194 00:14:50,560 --> 00:14:52,960 Speaker 1: algorithms that we use, because we have different algorithms that 195 00:14:53,040 --> 00:14:56,320 Speaker 1: we've used of the basket full of years. The very 196 00:14:56,360 --> 00:14:59,720 Speaker 1: first ones that we had it took usually forty eight 197 00:14:59,720 --> 00:15:02,320 Speaker 1: to say many two hours because we had to retrain 198 00:15:03,160 --> 00:15:09,480 Speaker 1: av the influences that we wanted her to specifically emanate UM. 199 00:15:09,560 --> 00:15:12,800 Speaker 1: But more recently it takes about like forty five seconds 200 00:15:12,840 --> 00:15:15,440 Speaker 1: to a minute to create a piece of music from 201 00:15:15,640 --> 00:15:20,160 Speaker 1: three minutes long. Now, so you know how earlier the 202 00:15:20,240 --> 00:15:24,320 Speaker 1: first example from ben Wa was just this starting point 203 00:15:24,760 --> 00:15:27,880 Speaker 1: and there was still like a ton of human intervention 204 00:15:28,000 --> 00:15:32,440 Speaker 1: that was involved. How complete is the music that Ava's 205 00:15:32,480 --> 00:15:36,720 Speaker 1: software is generating, well, Pierce, is it kind of depends 206 00:15:36,760 --> 00:15:39,680 Speaker 1: on who's playing around with the tool, Like someone who's 207 00:15:39,880 --> 00:15:43,200 Speaker 1: highly musically trained might make more tweaks and changes to it, 208 00:15:43,280 --> 00:15:46,920 Speaker 1: whereas someone who isn't might leave it as is, though 209 00:15:46,920 --> 00:15:48,960 Speaker 1: the quality might not be as good as a result. 210 00:15:49,560 --> 00:15:53,160 Speaker 1: So in the songs that we just listened to earlier, 211 00:15:54,360 --> 00:15:58,520 Speaker 1: did human composers tweak those songs? So nope, that was 212 00:15:58,680 --> 00:16:04,160 Speaker 1: composed entirely by Eva, but humans did assign the different 213 00:16:04,200 --> 00:16:26,600 Speaker 1: parts of music two different instruments. We'll be right back, Okay, 214 00:16:26,680 --> 00:16:29,640 Speaker 1: So before the break, we met two musicians who are 215 00:16:29,720 --> 00:16:33,520 Speaker 1: using AI to make music in really different ways. Yeah, 216 00:16:33,560 --> 00:16:37,680 Speaker 1: so Bena uses AI kind of as a collaborator, Pierre 217 00:16:37,680 --> 00:16:42,440 Speaker 1: Berrow uses AI specifically for background music. But the last 218 00:16:42,440 --> 00:16:44,880 Speaker 1: guy I want to introduce you to takes it even further. 219 00:16:45,240 --> 00:16:49,480 Speaker 1: His name's ash Kusha. Yeah, thanks so much for for 220 00:16:49,680 --> 00:16:54,000 Speaker 1: having us sober. We're really and he's an electronic musician. 221 00:16:54,080 --> 00:16:57,960 Speaker 1: He's Iranian born and based in London. The question for 222 00:16:58,080 --> 00:17:02,680 Speaker 1: me always was how I can I can make very intriguing, 223 00:17:03,160 --> 00:17:07,760 Speaker 1: complete and complex piece of music only using a computer. 224 00:17:08,359 --> 00:17:11,919 Speaker 1: And also what if the part of the composition that 225 00:17:11,960 --> 00:17:15,800 Speaker 1: I'm thinking of can be partly made by the computer. 226 00:17:16,480 --> 00:17:20,160 Speaker 1: So that question took me twelve years to go through 227 00:17:20,200 --> 00:17:23,520 Speaker 1: all the different parts, from instruments, replicating sound of violence, 228 00:17:24,080 --> 00:17:29,320 Speaker 1: field recording, synthesizing voice, and finally to finding a way 229 00:17:29,359 --> 00:17:35,120 Speaker 1: to generate lyrics. Um, that is what initiated oxyen. It 230 00:17:35,240 --> 00:17:41,919 Speaker 1: was trying to tackle what is a non human creative engine. 231 00:17:42,200 --> 00:17:45,800 Speaker 1: And a few years ago Ash started building virtual entertainers 232 00:17:45,840 --> 00:17:47,960 Speaker 1: for video games. So you know how they have these 233 00:17:47,960 --> 00:17:52,399 Speaker 1: avatars and video games, is that like Mario and Mario 234 00:17:52,520 --> 00:17:57,680 Speaker 1: kart am I adding itself is a non gamer. Well, 235 00:17:57,680 --> 00:18:01,480 Speaker 1: so Ash made a virtual avatar that makes music and 236 00:18:01,720 --> 00:18:04,639 Speaker 1: he called her Yonah. So this is like a whole 237 00:18:05,359 --> 00:18:09,359 Speaker 1: virtual character that writes her own music. Yeah, so you 238 00:18:09,400 --> 00:18:13,320 Speaker 1: can kind of think of it as infusing an AI 239 00:18:13,400 --> 00:18:17,080 Speaker 1: with a personality too. So in this case, Ash trained 240 00:18:17,160 --> 00:18:21,120 Speaker 1: Yonah's AI on Margaret Atwood's novels and also on articles 241 00:18:21,160 --> 00:18:25,840 Speaker 1: about teenage life. So Ash's company ox Human created Yonah, 242 00:18:26,359 --> 00:18:30,840 Speaker 1: and she's an angsty teen in a dystopian world. That's 243 00:18:30,880 --> 00:18:33,480 Speaker 1: a really good way of putting it. So, yeah, let 244 00:18:33,480 --> 00:18:36,359 Speaker 1: me play you a song that Ash just released in September, 245 00:18:36,480 --> 00:18:41,720 Speaker 1: written and sung by Yona. I never felt alone. You 246 00:18:41,880 --> 00:18:47,359 Speaker 1: never said a word. I fell from my prone. You 247 00:18:47,440 --> 00:18:53,280 Speaker 1: didn't want me there, you didn't want me near, You 248 00:18:53,320 --> 00:19:04,440 Speaker 1: didn't want me there. I never heard you say it's 249 00:19:04,480 --> 00:19:18,960 Speaker 1: every life I live. I it's definitely very weird, very dystopian. 250 00:19:20,440 --> 00:19:21,919 Speaker 1: I feel like she's going to come and kill me 251 00:19:21,960 --> 00:19:25,080 Speaker 1: in my sleep. Yeah, I mean it's definitely a little eerie. 252 00:19:25,240 --> 00:19:27,159 Speaker 1: And some of the comments on the video are kind 253 00:19:27,200 --> 00:19:30,639 Speaker 1: of funny, like one user says this is creepy, and 254 00:19:30,720 --> 00:19:32,800 Speaker 1: other one says, don't listen to this when you're high, 255 00:19:33,680 --> 00:19:37,360 Speaker 1: and another guy says, don't mess with organic music. Um, 256 00:19:37,480 --> 00:19:40,080 Speaker 1: And I think part of what makes it extra creepy 257 00:19:40,200 --> 00:19:42,560 Speaker 1: is that you can watch Yona sing this song on 258 00:19:42,600 --> 00:19:46,600 Speaker 1: YouTube and she looks half human half robot. If you cry, 259 00:19:46,680 --> 00:19:52,400 Speaker 1: would every smile, I'll make you stare? I get where 260 00:19:52,400 --> 00:19:56,280 Speaker 1: do you were? Were they all happened? You know? So 261 00:19:56,640 --> 00:19:59,960 Speaker 1: this definitely really creeps me out. But now that I'm 262 00:20:00,080 --> 00:20:04,520 Speaker 1: thinking about it, maybe that's the point that it's disturbing yeah. 263 00:20:04,520 --> 00:20:08,040 Speaker 1: So Ash's goal with Jonah and his other characters he 264 00:20:08,080 --> 00:20:12,280 Speaker 1: has other AI based characters is to really have um 265 00:20:12,560 --> 00:20:15,280 Speaker 1: have them in vogue emotion and the people listening to it. 266 00:20:15,880 --> 00:20:19,800 Speaker 1: So in her music you get this sense that she's sad, 267 00:20:20,520 --> 00:20:24,120 Speaker 1: and Ash says it's easier to get human reaction through 268 00:20:24,160 --> 00:20:28,040 Speaker 1: sad and romantic music. Um, we want to make something 269 00:20:28,080 --> 00:20:30,320 Speaker 1: that when you listen to Yon know you you believe 270 00:20:30,400 --> 00:20:35,840 Speaker 1: that there's something being said. So the nature of of 271 00:20:36,480 --> 00:20:38,439 Speaker 1: the scales that we use, and and the and the 272 00:20:38,480 --> 00:20:40,560 Speaker 1: type of music that we use, it's very personal, it's 273 00:20:40,640 --> 00:20:43,960 Speaker 1: very deep, it's very um yeah, it's in the sense 274 00:20:44,000 --> 00:20:47,000 Speaker 1: is romantic. I think the other thing he says is 275 00:20:47,040 --> 00:20:50,160 Speaker 1: that he's not trying to replace traditional music in any way, 276 00:20:50,200 --> 00:20:52,800 Speaker 1: but to create a whole new form of sound and 277 00:20:52,800 --> 00:20:55,440 Speaker 1: a whole new genre. We we could try and make 278 00:20:55,480 --> 00:20:59,720 Speaker 1: the best rock track, but I think there are many 279 00:20:59,760 --> 00:21:03,240 Speaker 1: many good musicians that do that. Creating genres takes time, 280 00:21:03,320 --> 00:21:06,760 Speaker 1: and it's just a subculture and it's seen pretty much, 281 00:21:07,000 --> 00:21:08,800 Speaker 1: so it takes time, so we want to give it time. 282 00:21:09,080 --> 00:21:12,320 Speaker 1: At the beginning of soundings sometimes wonky and it's a 283 00:21:12,320 --> 00:21:16,000 Speaker 1: bit weird, but that's what we're looking for. And so 284 00:21:16,040 --> 00:21:20,120 Speaker 1: with that also goes a different form of consumption. So 285 00:21:22,000 --> 00:21:24,800 Speaker 1: this type of music might be consumed through games or 286 00:21:24,880 --> 00:21:28,159 Speaker 1: virtual reality or different types of concerts, and there's the 287 00:21:28,320 --> 00:21:32,000 Speaker 1: market for that. Yeah. I mean he's already ashes already 288 00:21:32,000 --> 00:21:37,200 Speaker 1: monetizing his virtual entertainers. I mean Jonah performed at events 289 00:21:37,240 --> 00:21:41,439 Speaker 1: and shows and at a poetry festival recently. Wow. So 290 00:21:41,480 --> 00:21:45,000 Speaker 1: it's it's kind of like um hatsen Amiku and Japan. 291 00:21:45,320 --> 00:21:47,840 Speaker 1: Do you know about her? I have no idea who 292 00:21:47,920 --> 00:21:50,679 Speaker 1: that is. So she's just like they call her a 293 00:21:50,800 --> 00:21:54,919 Speaker 1: virtual pop idol um but it's it's not like they 294 00:21:55,000 --> 00:21:57,919 Speaker 1: have like tons of people who go to her concerts 295 00:21:58,040 --> 00:22:00,560 Speaker 1: or her or it or whatever you would call it. 296 00:22:09,760 --> 00:22:22,560 Speaker 1: M Yeah, and she gets projected onto a screen and 297 00:22:22,920 --> 00:22:26,359 Speaker 1: you know, they use the software for her um to 298 00:22:26,960 --> 00:22:30,000 Speaker 1: to sing, if you can call it that. That is 299 00:22:30,080 --> 00:22:34,320 Speaker 1: the idea of the modern, the contemporary of pop culture, 300 00:22:34,359 --> 00:22:38,040 Speaker 1: which is alter egos and creating almost cartoon characters. So 301 00:22:38,080 --> 00:22:40,960 Speaker 1: we we are kind of adopting all of these things 302 00:22:41,000 --> 00:22:44,720 Speaker 1: into a new form of expression. This is why we're 303 00:22:44,760 --> 00:22:48,200 Speaker 1: not apologetic about, you know, not being digital or being 304 00:22:48,240 --> 00:22:51,200 Speaker 1: a bit weird and not complete or perfect. That's how 305 00:22:51,240 --> 00:22:55,280 Speaker 1: she is. And I think, um, the gaming generation, the 306 00:22:55,400 --> 00:22:59,040 Speaker 1: video game generation and Juris and Alpha is going to 307 00:22:59,080 --> 00:23:10,560 Speaker 1: be more except thing. So now we started this episode 308 00:23:10,600 --> 00:23:15,480 Speaker 1: with this idea that creativity is the last frontier of AI, 309 00:23:16,000 --> 00:23:18,360 Speaker 1: and of course that begs the question, if AI can 310 00:23:18,359 --> 00:23:21,919 Speaker 1: now make music, is there anything left for us humans 311 00:23:21,920 --> 00:23:25,879 Speaker 1: to do? And you know, having listened to your conversations 312 00:23:26,040 --> 00:23:29,199 Speaker 1: with Benoir and Pierre and Ash and having listened to 313 00:23:29,240 --> 00:23:33,400 Speaker 1: their AI generated music, I think it's all really interesting 314 00:23:33,440 --> 00:23:36,600 Speaker 1: and there were definitely sections of their songs that I 315 00:23:36,640 --> 00:23:39,359 Speaker 1: really liked. But the question we posed at the start 316 00:23:39,520 --> 00:23:42,560 Speaker 1: feels still very premature to me. It feels like we're 317 00:23:42,600 --> 00:23:47,760 Speaker 1: still very very far from AI replacing human composers. And 318 00:23:47,840 --> 00:23:51,480 Speaker 1: I personally still prefer all of the artists I listened 319 00:23:51,520 --> 00:23:54,480 Speaker 1: to who are writing their own stuff instead of having 320 00:23:54,480 --> 00:23:57,680 Speaker 1: computers write their stuff. You know what. It reminds me 321 00:23:58,080 --> 00:24:01,359 Speaker 1: of the conversation that I had with a Barrow from Ava, 322 00:24:01,480 --> 00:24:05,800 Speaker 1: and he said that people were really upset when synthesizers 323 00:24:05,800 --> 00:24:08,840 Speaker 1: were first introduced thirty years ago, and now it's totally normal. 324 00:24:09,359 --> 00:24:11,600 Speaker 1: So I guess I can imagine a day when I 325 00:24:11,640 --> 00:24:14,040 Speaker 1: was just going to be another tool for musicians and 326 00:24:14,160 --> 00:24:26,160 Speaker 1: people won't even bat an eye. Natalia drags Jack. Thanks 327 00:24:26,160 --> 00:24:28,879 Speaker 1: for coming on the show today. Thanks for having me Aki. 328 00:24:33,840 --> 00:24:35,560 Speaker 1: So before I let you guys go, I want to 329 00:24:35,640 --> 00:24:37,840 Speaker 1: let you know that this is the last episode of 330 00:24:37,880 --> 00:24:40,960 Speaker 1: this season of Decrypted, and we're going to be publishing 331 00:24:40,960 --> 00:24:44,679 Speaker 1: a special bonus episode in two weeks where this show's 332 00:24:44,720 --> 00:24:47,240 Speaker 1: original co host, Brad Stone and I are going to 333 00:24:47,320 --> 00:24:50,240 Speaker 1: be talking about our favorite episodes that we've ever done 334 00:24:50,600 --> 00:24:52,680 Speaker 1: and update you on the people and the stories we've 335 00:24:52,680 --> 00:24:55,439 Speaker 1: covered over the years. So if there's an episode you 336 00:24:55,440 --> 00:24:58,679 Speaker 1: want to talk about, tweet at Meat at seven or 337 00:24:58,760 --> 00:25:01,760 Speaker 1: email me a I t O one six at Bloomberg 338 00:25:01,800 --> 00:25:06,639 Speaker 1: dot net. Decrypted is hosted by me. Shawn ween is 339 00:25:06,640 --> 00:25:10,760 Speaker 1: our executive producer. Ethan Brooks mixes show today. Nate Linkson 340 00:25:10,840 --> 00:25:14,439 Speaker 1: and Neville Gillette helped with recordings. Francesca Levy is the 341 00:25:14,480 --> 00:25:17,760 Speaker 1: head of Bloomberg Podcasts. We'll see you in two weeks