WEBVTT - Episode 32: Blueprint For Success 0:00:00.400 --> 0:00:01.160 The guys from Ping. 0:00:01.280 --> 0:00:03.880 They've kind of shown me how much the equipment matters. 0:00:04.160 --> 0:00:05.800 I just love that I can hit any shot. 0:00:05.920 --> 0:00:07.480 I kind of want we're gonna be able to tell 0:00:07.520 --> 0:00:09.520 some fun stories about what goes on here to help 0:00:09.560 --> 0:00:10.639 golfers play better golf. 0:00:11.119 --> 0:00:13.960 Welcome back to the Ping proven Grounds podcast. I'm Shape Bacon, 0:00:14.080 --> 0:00:17.480 joined as always by Marty Jerts and Marty. I remember 0:00:17.520 --> 0:00:21.279 the days when Ping had a couple of offerings irons 0:00:21.320 --> 0:00:23.400 and that was kind of it. That is not the 0:00:23.440 --> 0:00:27.880 case anymore, and with these new lines coming out, the 0:00:27.960 --> 0:00:31.080 options are relatively endless for the golfers. So I wanted 0:00:31.120 --> 0:00:34.320 to dive into all the new irons that Ping is 0:00:34.360 --> 0:00:38.000 offered in twenty twenty four and maybe give people at 0:00:38.080 --> 0:00:41.320 least a directional idea of where they might go. So 0:00:41.360 --> 0:00:42.080 are you up for it? 0:00:42.560 --> 0:00:44.479 Yeah? That sounds good, Shane. I mean that was my 0:00:44.600 --> 0:00:48.560 first kind of familiarity with the brand. Is the I too. 0:00:48.800 --> 0:00:51.040 It didn't matter who you were, you're playing the two 0:00:51.080 --> 0:00:52.720 iron back in the day. But we got a lot 0:00:52.760 --> 0:00:55.480 more options now, we could get a lot more nuanced 0:00:56.440 --> 0:00:57.760 in how we design these things. 0:00:58.120 --> 0:01:00.640 It's not just options, Marty, I think what is so 0:01:00.800 --> 0:01:04.200 cool and we've seen this happen over the last couple 0:01:04.319 --> 0:01:07.440 decades in golf. But I feel like Ping is almost 0:01:07.680 --> 0:01:11.560 pushing golfers to consider mixing up their golf bag. It's 0:01:11.560 --> 0:01:14.120 something I do in my own bag. I mix up irons. 0:01:14.160 --> 0:01:16.440 I have I two thirty four iron and then I've 0:01:16.440 --> 0:01:20.160 got blueprint s throughout the bag to that point, I mean, there, 0:01:20.200 --> 0:01:22.440 it feels like that's not just an option now, but 0:01:22.480 --> 0:01:25.760 it feels like it's it's almost an avenue for players 0:01:25.800 --> 0:01:26.199 as well. 0:01:26.600 --> 0:01:29.800 Yeah, so we can we can do mixed sets within 0:01:29.880 --> 0:01:32.560 your irons and then also even open the door for 0:01:32.880 --> 0:01:35.600 playing like a four hybrid or a five hybrid or 0:01:35.720 --> 0:01:38.600 high lofted fairway. Would I mean, we've built some amazing 0:01:38.680 --> 0:01:41.920 tools for our fitters out there within ping co pilot 0:01:41.959 --> 0:01:46.360 our gapping app to help answer those questions, because it 0:01:46.440 --> 0:01:50.840 does it can be overwhelming for the golfer, like, Okay, 0:01:51.120 --> 0:01:53.640 should I play a you know, a hybrid? Should I 0:01:53.640 --> 0:01:56.279 play high lofted fairwood? Which one should I piece together? 0:01:56.360 --> 0:01:58.680 How far are they going to go? You know, we've 0:01:58.680 --> 0:02:01.920 seen golfers get a you know, a five wood and 0:02:01.960 --> 0:02:05.040 then a three hybrid and then going too similar in distance. 0:02:05.520 --> 0:02:08.839 So we want to build the tools to help optimize 0:02:08.919 --> 0:02:12.080 and dial in your gapping. But doing blended iron set 0:02:12.200 --> 0:02:15.480 Shane is a big part of that equation. And when 0:02:15.520 --> 0:02:17.840 it comes to our iron family in twenty twenty four, 0:02:18.639 --> 0:02:21.840 we have built our players irons, so our players iron 0:02:21.840 --> 0:02:25.280 Shane our irons where basically one way to think about 0:02:25.320 --> 0:02:28.480 it is the player themselves is bringing the speed to 0:02:28.560 --> 0:02:31.560 the table. Right. We got our other irons, like our 0:02:31.600 --> 0:02:35.400 G four thirty iron, where we're going to supplement some 0:02:35.480 --> 0:02:37.560 of the distance, like the face is going to flex 0:02:37.560 --> 0:02:39.640 a little bit more, We're gonna infuse some ball speed 0:02:39.639 --> 0:02:43.560 into it and supplement the player speed. But with the 0:02:43.600 --> 0:02:47.000 I two thirty and then the blueprints in the blueprint 0:02:47.080 --> 0:02:50.240 t that's where the players bring in the speed to 0:02:50.360 --> 0:02:53.960 the table and those are all built to be able 0:02:54.000 --> 0:02:57.360 to configure in any number of different ways from a 0:02:57.400 --> 0:02:59.799 blended set or mix set perspective. 0:03:00.080 --> 0:03:02.519 So, Marty, when you hear the term blueprint, I'm sure 0:03:02.520 --> 0:03:06.080 a lot of people's mind immediately goes to that small 0:03:06.120 --> 0:03:10.000 blade that Tony Fenow has played for years. That's not 0:03:10.120 --> 0:03:13.400 the case in terms of what the new lines look like. 0:03:13.440 --> 0:03:16.560 So could you just kind of run through the new lines, 0:03:16.919 --> 0:03:19.880 what they look like, how they play, and maybe the 0:03:19.919 --> 0:03:22.040 differences between the new families. 0:03:22.360 --> 0:03:24.960 Yeah, I think golfers are gonna think Blueprint. They're gonna 0:03:24.960 --> 0:03:28.200 think the small blade iron, the Tony Fenw iron, the 0:03:28.240 --> 0:03:31.240 Preston Summer Hayes iron that's played on the PGA Tour. 0:03:31.680 --> 0:03:35.520 We basically bifurcated that iron into two irons, so now 0:03:35.520 --> 0:03:38.440 it's gonna be a two iron family. We have the 0:03:38.440 --> 0:03:42.800 Blueprint T that's gonna be very similar. It's gonna be 0:03:42.880 --> 0:03:48.640 like the ultra pure muscle back, small blade, length, thin sole, 0:03:49.680 --> 0:03:53.520 the optimal for workability and extracting the golf blow the rough. 0:03:53.720 --> 0:03:58.760 It's gonna generate different performance in different conditions, different turf 0:03:58.800 --> 0:04:02.320 interaction with the T and the way I kind of 0:04:02.360 --> 0:04:04.920 think about the branding of it is the T stands 0:04:04.960 --> 0:04:08.880 for Tour. That's our tour inspired iron. Then we have 0:04:09.040 --> 0:04:12.680 the blueprint S, which is this iron is gonna be 0:04:13.600 --> 0:04:17.320 most similar to our I fifty nine iron, And we 0:04:17.560 --> 0:04:21.200 chose S because it's a lot of the inspiration in 0:04:21.360 --> 0:04:23.919 terms of the turf interaction we're going to talk about 0:04:23.920 --> 0:04:28.360 today came from the S fifty five iron. We had 0:04:28.360 --> 0:04:30.800 a lot of tour players who love that S fifty 0:04:30.800 --> 0:04:33.640 five iron, and a big part of it was the 0:04:33.720 --> 0:04:37.719 turf interaction in the Soul design. And so now we 0:04:37.800 --> 0:04:40.120 have the Blueprint as bifurcated into two irons, the T 0:04:40.800 --> 0:04:44.280 for tour, the S which is kind of inspired by 0:04:44.680 --> 0:04:48.000 our S series iron S fifty nine and S fifty 0:04:48.000 --> 0:04:49.800 five family Historically. 0:04:49.760 --> 0:04:52.520 Marty, are you seeing a lot of tour players that 0:04:52.720 --> 0:04:56.960 are marrying those two together to make up their iron 0:04:57.040 --> 0:04:59.080 set up? I mean it feels like it would only 0:04:59.080 --> 0:05:01.360 make sense to have you know, you have a player 0:05:01.360 --> 0:05:03.440 that has the S in the four, five, and six 0:05:03.480 --> 0:05:05.320 perhaps and then maybe seven eight nine is the T 0:05:05.720 --> 0:05:07.920 Are you seeing that so far? 0:05:08.520 --> 0:05:11.280 Yeah? I think a good example and he actually got 0:05:11.279 --> 0:05:13.080 a couple wins on the DP World to or the 0:05:13.160 --> 0:05:16.880 end of twenty twenty three was Louis Eustasen. He's he 0:05:17.080 --> 0:05:19.000 was like we worked with him a lot on our 0:05:19.040 --> 0:05:22.000 blade style irons over the years. Louis obviously a pure 0:05:22.040 --> 0:05:24.640 ball striker, you know, has played the blue the original 0:05:24.640 --> 0:05:28.880 blueprints over the years. He's playing the Blueprint as in 0:05:29.040 --> 0:05:31.599 the four and five iron, then he switches to the 0:05:31.640 --> 0:05:34.960 Blueprint T in the sixth through pitching Wench I think 0:05:35.000 --> 0:05:38.599 that is the perfect example and what you're gonna get 0:05:38.680 --> 0:05:41.040 if you play the blueprint ass in some longer irons, 0:05:41.040 --> 0:05:45.200 you're gonna get a little more ball speed and a 0:05:45.200 --> 0:05:49.280 little more launch and spin, and ultimately you're gonna be 0:05:49.279 --> 0:05:51.160 able to hit the ball a little bit higher, and 0:05:51.320 --> 0:05:56.400 with the blueprint s a little larger blade length and 0:05:56.920 --> 0:06:01.200 more forgiveness, just a little more protection, a little more forgiveness. Obviously, 0:06:01.320 --> 0:06:05.039 even even a player like Louis might not hit those 0:06:05.080 --> 0:06:09.120 long irons perfectly every single time, so you're gonna get 0:06:09.160 --> 0:06:11.840 that benefit. But then every golfer is going to be 0:06:11.880 --> 0:06:14.760 a little bit different maybe where they pick that transition 0:06:14.920 --> 0:06:16.640 point if you are going to do a blended set 0:06:16.640 --> 0:06:20.320 into the blueprint tee in terms of impact, centerness, turf 0:06:20.360 --> 0:06:22.880 interaction is a really big deal and being able to 0:06:22.920 --> 0:06:24.960 flight the ball a little bit lower. So I think 0:06:25.000 --> 0:06:28.320 Louis is like the perfect example in terms of being 0:06:28.720 --> 0:06:30.680 able to elevate a few of those long irons that 0:06:30.680 --> 0:06:32.880 he needs a little bit of that assistance with and 0:06:32.920 --> 0:06:37.360 then transitioning into those those ultimate scoring clubs where he 0:06:37.400 --> 0:06:40.080 wants to fly them a little bit lower. Anytime you 0:06:40.120 --> 0:06:43.000 make the blade length a little bit shorter, You're also 0:06:43.120 --> 0:06:44.960 going to be able to work the ball a little 0:06:44.960 --> 0:06:46.839 bit easier. You're going to be able to kind of 0:06:46.880 --> 0:06:49.839 like having a you know, a sports car. You're gonna 0:06:49.839 --> 0:06:53.560 be able to you turn the wheel and it's responding immediately. 0:06:53.640 --> 0:06:53.880 Right. 0:06:53.960 --> 0:06:56.880 That's a really good analogy when it comes to, you know, 0:06:57.080 --> 0:06:59.600 smaller blade length irons and the benefit you get as 0:06:59.600 --> 0:06:59.960 a player. 0:07:00.440 --> 0:07:03.560 What about gaping when you start to mix sets, because 0:07:03.600 --> 0:07:05.839 you know, you go, like even somebody like Louie Righty 0:07:05.880 --> 0:07:08.800 goes from blueprint S five iron into a Blueprint T 0:07:09.120 --> 0:07:11.840 six iron. How do you make up in terms of 0:07:11.880 --> 0:07:14.880 gapping to make sure there isn't a gap in a 0:07:14.920 --> 0:07:17.640 set of for somebody's skill level of luiustes And I 0:07:17.680 --> 0:07:20.240 mean obviously he wants to know the exact number he's hitting. 0:07:20.280 --> 0:07:22.040 He doesn't want to have a ten or fifteen yard 0:07:22.120 --> 0:07:23.200 gap between irons, right. 0:07:23.760 --> 0:07:27.040 Yeah, totally. I think we made a very concerted effort 0:07:27.680 --> 0:07:31.040 to design the loft. Standard lofts on our I two 0:07:31.080 --> 0:07:35.160 thirty blueprint S Blueprint T are exactly the same. Okay, 0:07:35.560 --> 0:07:40.000 And remember these irons don't the face doesn't really deflect 0:07:40.040 --> 0:07:43.280 a lot the players bringing the speed, So the loft 0:07:43.360 --> 0:07:47.080 is the primary factor. Then because of that, that's going 0:07:47.160 --> 0:07:49.760 to drive the gapping. But there is also a way 0:07:49.800 --> 0:07:52.720 to think about gapping. It's not only distance gapping. You're 0:07:52.720 --> 0:07:55.480 also gapping the height right the peak height in the 0:07:55.560 --> 0:08:00.280 landing angle. So we've actually launching with this iron. In 0:08:00.520 --> 0:08:03.480 pin Co Pilot, our ultimate one stop shop fitting software, 0:08:03.640 --> 0:08:06.000 we have our gaping app, which is my favorite app. 0:08:06.040 --> 0:08:09.000 In there, we now have the ability to do a 0:08:09.200 --> 0:08:12.800 virtual what if experiment to say, hey, what if I 0:08:12.880 --> 0:08:16.320 played I two thirty four iron instead of blueprint ass 0:08:16.320 --> 0:08:20.480 how much higher will that go? It also does specific 0:08:20.520 --> 0:08:23.840 to the golfer's launch conditions, tell you will it increase 0:08:23.920 --> 0:08:27.240 their carry yardage, their impact on their rollout. But you 0:08:27.320 --> 0:08:29.960 can really now make without having to go hit all 0:08:30.000 --> 0:08:32.439 those irons. That's the power of Copilot. The power of 0:08:32.440 --> 0:08:34.880 the Gaping app is you can go in there, get 0:08:34.880 --> 0:08:39.000 your seven iron fitting numbers, so hit our AFS Fitting Club, 0:08:39.559 --> 0:08:42.840 put it into the gaping app, and now you can 0:08:43.040 --> 0:08:47.200 do trade off experiments because we know how all these 0:08:47.200 --> 0:08:49.959 different models are going to perform. With our robot testing, 0:08:50.000 --> 0:08:53.559 player testing, tour player testing is you can do that 0:08:53.760 --> 0:08:56.400 virtual gapping analysis and you can say what if I 0:08:56.440 --> 0:08:58.600 played I two thirty four and five iron then went 0:08:58.600 --> 0:09:00.680 to Blueprints. Or you can do this same thing between 0:09:00.760 --> 0:09:04.000 Blueprints and Blueprint T. You can say, what if I 0:09:04.040 --> 0:09:07.199 played the Blueprint S four, five six iron then switch 0:09:07.280 --> 0:09:11.000 to the T What'll that do to my carry and 0:09:11.240 --> 0:09:14.560 peak height and be able to play around with that 0:09:15.120 --> 0:09:17.320 without having to go hit all those clubs or do 0:09:17.360 --> 0:09:21.199 a lot of trial and air experimentation. Shane, I am 0:09:21.440 --> 0:09:23.959 so excited about this feature. It's the first time we've 0:09:24.000 --> 0:09:27.280 been able to do blended sets within the Gapping app. 0:09:27.800 --> 0:09:31.080 And you mentioned turf interaction being a huge part of 0:09:31.360 --> 0:09:34.040 kind of the options for the player out there. Can 0:09:34.040 --> 0:09:36.319 you dive a little bit more into maybe the turf 0:09:36.360 --> 0:09:39.199 interaction between the blueprints. 0:09:38.559 --> 0:09:42.720 Yeah, definitely, I think to talk about turf interaction blueprint s. 0:09:43.040 --> 0:09:45.679 We had a few of our tour players that absolutely 0:09:45.720 --> 0:09:48.319 love the S fifty five and the big part when 0:09:48.360 --> 0:09:50.199 we were diving into it was just how it went 0:09:50.200 --> 0:09:52.760 through the turf. I mean, Bubba was a heavy user 0:09:52.760 --> 0:09:55.320 of the S fifty five over the years. Handful of 0:09:55.360 --> 0:09:58.560 other players, some non staff players that have now switched 0:09:58.679 --> 0:10:02.320 into the blue Print ass we're using fifty five for 0:10:02.360 --> 0:10:03.880 a very long period of time. 0:10:04.679 --> 0:10:07.000 Marty, what are tour players looking for in terms of 0:10:07.000 --> 0:10:10.600 turf interaction? What is you know, what's the note that 0:10:10.760 --> 0:10:12.080 hits the year for them? 0:10:12.440 --> 0:10:15.080 It's I think to me, Shane, it's a very mysterious 0:10:15.080 --> 0:10:17.680 thing to think about. It almost feels like an artistic thing. 0:10:17.760 --> 0:10:19.920 But we when we get to the science of it, 0:10:20.040 --> 0:10:23.320 the science of the art, it's all about the timing. 0:10:23.960 --> 0:10:28.439 It's the timing of the turf interaction and creating the 0:10:28.520 --> 0:10:32.640 right pressure. Which pressure is spreading the force over a 0:10:32.679 --> 0:10:36.440 certain area right, So it's getting the right pressure in 0:10:36.520 --> 0:10:39.920 the right timing. For when for a player with a 0:10:39.960 --> 0:10:43.520 certain delivery characteristic when they hit the golf ball, the 0:10:43.559 --> 0:10:47.760 ball launches upward and you get a downward force applied 0:10:47.960 --> 0:10:50.600 on the club. Right equal and opposite force applied to 0:10:50.640 --> 0:10:53.959 the club. That's what creates the dibot. So a player 0:10:54.080 --> 0:10:57.040 like Bubba Watson, he we all know he takes huge 0:10:57.040 --> 0:11:00.800 dibots and he manipulates the face a lot, so he's 0:11:00.840 --> 0:11:03.000 got a very open face to path on some shots. 0:11:03.040 --> 0:11:05.280 He's got a very close face to path on others. 0:11:05.440 --> 0:11:08.280 He has very high speed. He tends to have a 0:11:08.320 --> 0:11:10.640 downward angle attack with that as well, so he takes 0:11:10.760 --> 0:11:14.040 very big dibots, So a player like him can be 0:11:14.360 --> 0:11:18.640 very hyper sensitive to the timing of that turf interaction 0:11:18.880 --> 0:11:23.120 in the impact of that timing on the expected result. 0:11:23.720 --> 0:11:27.560 In the expected result is the size and shape of 0:11:27.559 --> 0:11:31.160 the divot, how that's going to give them feedback acoustically 0:11:31.200 --> 0:11:34.560 to their ear and if the timing that is not right, 0:11:34.720 --> 0:11:38.559 it can definitely influence the ball flight with their expected 0:11:38.679 --> 0:11:41.560 trajectory as well. And so we're looking at things how 0:11:41.600 --> 0:11:43.720 do we influence all that in the design chain would 0:11:43.760 --> 0:11:47.960 be we can influence the heel toe camber, how flat 0:11:48.440 --> 0:11:51.760 this curvature is from the heel to toe. We can 0:11:51.840 --> 0:11:55.560 influence the kind of initial bounce, the lead edge bounce, 0:11:56.000 --> 0:11:59.520 the bounce height, and then the surf the camber or 0:11:59.559 --> 0:12:02.800 the curve mature from front to back, and then how 0:12:02.840 --> 0:12:05.439 wide the soul is. So all of those factors kind 0:12:05.480 --> 0:12:09.280 of go into us creating the right timing that's gonna 0:12:09.320 --> 0:12:13.160 I think the player they want to get a certain 0:12:13.240 --> 0:12:17.360 reaction to their shot that matches what they expect. And 0:12:17.400 --> 0:12:19.679 when we can marry those two things together, which we've 0:12:19.720 --> 0:12:22.680 done on the blueprint, ass the player is just infused 0:12:22.679 --> 0:12:23.640 with a lot of confidence. 0:12:24.120 --> 0:12:26.360 So if you have players that come to you and 0:12:26.360 --> 0:12:29.480 they go, we love turf interaction with the S fifty fives, 0:12:30.080 --> 0:12:33.079 how do you take technology from I mean, what is 0:12:33.120 --> 0:12:35.559 that a five six seven year old iron? Is that 0:12:35.960 --> 0:12:38.240 probably how old those those irons are? How do you 0:12:38.320 --> 0:12:41.440 go back to that level of technology and infuse that 0:12:41.800 --> 0:12:45.600 into a new iron with updated technology? How do you 0:12:45.720 --> 0:12:48.439 find that kind of perfect marriage because it seems like 0:12:48.480 --> 0:12:52.480 it'd be extremely complicated to grab something from twenty fourteen 0:12:53.080 --> 0:12:55.000 and put it into something that's out there in twenty 0:12:55.040 --> 0:12:56.679 twenty four Yeah. 0:12:56.320 --> 0:12:59.319 I think in this case, we just needed to test. 0:12:59.440 --> 0:13:01.439 We just needed to test it and prototype it, and 0:13:02.000 --> 0:13:06.200 I cannot think of an iron in my twenty years 0:13:06.240 --> 0:13:10.439 at Ping that We spent more time doing very detailed 0:13:10.480 --> 0:13:13.640 nuance testing with our tour players with both the Blueprint 0:13:13.640 --> 0:13:16.520 ASS and the Blueprint t Now, the Blueprint TEA is 0:13:16.520 --> 0:13:20.400 a little more of an evolution on the original blueprint, 0:13:20.800 --> 0:13:22.640 so we spend a little less time with the tour 0:13:22.640 --> 0:13:25.760 players on that one, But we really hunkered down with 0:13:25.840 --> 0:13:29.040 the Blueprint ASS and prototyped it and went out and 0:13:29.080 --> 0:13:32.600 tested it with our players in a variety of different lies, 0:13:33.120 --> 0:13:36.959 turf conditions and The big part of these Irons, Shane 0:13:37.040 --> 0:13:39.760 is shot making. And when we look at the players 0:13:40.000 --> 0:13:43.319 that are playing the Blueprint ass they are pure shot makers. 0:13:43.800 --> 0:13:45.640 They like to carve it against the wind. I mean, 0:13:45.679 --> 0:13:48.960 we look at Louis, he loves carving a little draw 0:13:49.000 --> 0:13:52.200 and carving a little fade and he hits little baby shots. 0:13:52.240 --> 0:13:54.640 I mean, we look at Bubba as another example of 0:13:54.679 --> 0:13:57.960 somebody who curves the ball a lot. We talked to Sahith, 0:13:58.160 --> 0:14:02.600 he is a shot maker. He loves manipulating the golf 0:14:02.640 --> 0:14:04.960 ball and hitting a number of different shots. He won 0:14:05.000 --> 0:14:08.040 with these irons on tour immediately, which was really really 0:14:08.040 --> 0:14:10.520 fun to watch. And I think that's a testament in 0:14:10.559 --> 0:14:13.400 the case of marrying the sole design of the AS 0:14:13.440 --> 0:14:16.600 fifty five into the technology of the blueprint s, which 0:14:16.640 --> 0:14:19.280 we can talk about was doing a lot of product 0:14:19.320 --> 0:14:21.960 testing with the tour players because they are so nuanced 0:14:22.040 --> 0:14:22.800 in their feedback. 0:14:23.040 --> 0:14:25.160 When you introduce a new club and you bring it 0:14:25.200 --> 0:14:29.800 to tour players, is the level of success in an 0:14:29.800 --> 0:14:33.360 engineer's mind, how quickly it goes into the bag. Because 0:14:33.600 --> 0:14:36.680 you know, tour players are finicky, right, I mean great players. 0:14:37.120 --> 0:14:38.760 It feels like it takes a lot of time to 0:14:38.800 --> 0:14:40.720 maybe get something new in the bag. But on the 0:14:40.760 --> 0:14:43.080 other end of that, if they see something they love, 0:14:43.120 --> 0:14:45.800 they might throw it in right away. So when you 0:14:46.240 --> 0:14:49.080 bring a new iron blueprint s out on tour and 0:14:49.120 --> 0:14:52.800 you show it to Baba or Tyrrel Hatton or Thigala 0:14:53.320 --> 0:14:55.920 and they fall in love with it right away, I mean, 0:14:56.000 --> 0:14:59.000 what does that do to somebody like you, who's obviously 0:14:59.080 --> 0:15:01.240 kind of awaiting what they have to say about it. 0:15:01.600 --> 0:15:05.080 Yeah, it's kind of It's almost like us in engineers. 0:15:05.120 --> 0:15:08.840 We sometimes take bets and how good, how viral we 0:15:08.840 --> 0:15:11.800 think a product's going to do on tour. I personally 0:15:11.920 --> 0:15:15.680 was so bullish about the blueprint ass interest before we 0:15:15.760 --> 0:15:18.480 launched it, and it was awesome to see at the 0:15:18.600 --> 0:15:21.680 end of twenty twenty three how many players won with it. 0:15:21.720 --> 0:15:24.400 I mean we had non staff players playing it, winning 0:15:24.440 --> 0:15:28.360 with it immediately putting into play right after some the 0:15:28.440 --> 0:15:31.360 Ryder Cup, for example, we had sawhith win with it. 0:15:31.840 --> 0:15:35.720 We had Walkee Nieman win with it. Down in Australia, 0:15:37.200 --> 0:15:38.760 we had Louis win with it two weeks in a 0:15:38.840 --> 0:15:43.360 row there doing the split set designs. We had Harrison 0:15:43.440 --> 0:15:47.080 Endicott dominated Q School with the blueprint ass So it's 0:15:47.120 --> 0:15:50.680 been amazing to see how viral this iron has gone, 0:15:50.760 --> 0:15:54.080 and it just has a buzz amongst it on the 0:15:54.120 --> 0:15:57.320 professional tours, which is really fun to see. So I 0:15:57.480 --> 0:15:59.760 was bullish on it, but at the same time, you know, 0:16:00.200 --> 0:16:02.080 once it gets out there in the wild, you kind 0:16:02.080 --> 0:16:05.960 of you never know what exactly is going to happen. 0:16:06.000 --> 0:16:09.960 And I'm excited finally in early twenty four here that 0:16:10.040 --> 0:16:12.720 we're going to get this iron finally into our customer's hands, 0:16:12.760 --> 0:16:14.920 because this has been one of those one of those 0:16:14.960 --> 0:16:18.240 products that we were very we can't wait to get 0:16:18.240 --> 0:16:19.760 it into our customer's hands. Yeah. 0:16:19.800 --> 0:16:22.160 I had a couple of buddies of mine I was 0:16:22.160 --> 0:16:24.720 playing golf with a couple of weeks ago, and they 0:16:24.760 --> 0:16:26.480 hadn't seen the s yet, and they pulled it out 0:16:26.520 --> 0:16:28.560 and they said, this is the best looking ping iron 0:16:28.600 --> 0:16:30.680 that I've ever seen. I mean, they were I would 0:16:30.720 --> 0:16:33.200 be surprised if my friends have not purchased or ordered 0:16:33.240 --> 0:16:36.440 these or early early adopters to the blueprint. Ess, can 0:16:36.440 --> 0:16:39.440 you take us through the ballflight differences between the two 0:16:39.480 --> 0:16:42.440 blueprints and maybe include I two thirty on there as well. 0:16:42.680 --> 0:16:45.360 Yeah, definitely it's going to be very easy for the 0:16:45.400 --> 0:16:47.800 golfer in our club hitters to understand the I two 0:16:47.880 --> 0:16:50.600 thirty is going to go the highest blueprint s a 0:16:50.600 --> 0:16:53.320 little bit lower right in between, and blueprint T the 0:16:53.520 --> 0:16:57.080 low st and that's a combination of ball speed and 0:16:57.280 --> 0:17:01.720 launch primarily that's going to create those three windows. So again, Shane, 0:17:01.760 --> 0:17:04.000 when we come back, when it comes back to if 0:17:04.000 --> 0:17:06.000 you want to do a blended set or a mix set, 0:17:06.320 --> 0:17:09.520 very easy to understand. That very easy to understand. I 0:17:09.560 --> 0:17:12.760 two thirty is going to go the highest blueprint s, medium, 0:17:13.040 --> 0:17:16.199 blueprint T the lowest. Now, one really fun thing on 0:17:16.240 --> 0:17:19.960 the blueprint s that's allowed us to kick the ball 0:17:20.040 --> 0:17:22.200 up in the air a lot with the long irons 0:17:22.400 --> 0:17:27.080 has been this really cool pocket forging technology that allows 0:17:27.160 --> 0:17:30.000 us to create a cavity in the middle of the club. 0:17:30.160 --> 0:17:33.639 And this is really fun when we look at blade irons. Historically, 0:17:33.680 --> 0:17:36.560 if you ever go to like look at antique blades 0:17:37.000 --> 0:17:39.199 and you lay them down on a table and you 0:17:39.240 --> 0:17:43.080 look at the heel toe length, the wedges actually used 0:17:43.080 --> 0:17:46.480 to be bigger, like longer heel to toe than the 0:17:46.520 --> 0:17:50.200 long irons, right. And the challenge that designers had back 0:17:50.240 --> 0:17:52.840 then is you had to make the heads lighter in 0:17:52.920 --> 0:17:55.280 the long irons. The only way they could do it 0:17:55.359 --> 0:17:57.640 was to make them smaller. Right. It wasn't like, oh, 0:17:57.720 --> 0:17:59.520 let me make these long iron small and the wedge 0:17:59.560 --> 0:18:02.359 is big for any other reason. They just couldn't do it. 0:18:02.480 --> 0:18:08.720 So what this pocket forging does for us, it allows 0:18:08.800 --> 0:18:12.800 us to put a lighter density material in the middle. 0:18:13.359 --> 0:18:15.639 We get a little face flexing out of it, But 0:18:15.680 --> 0:18:18.679 the primary reason we do that is to save about 0:18:18.760 --> 0:18:21.240 ten grams of mass from the middle of the club. 0:18:21.840 --> 0:18:25.360 That allows us to make the iron a little bit bigger. Right, 0:18:25.520 --> 0:18:28.240 not they're not big, but we don't have to reverse 0:18:28.840 --> 0:18:32.880 the sizing of the iron like the old school traditional blades. 0:18:33.400 --> 0:18:37.000 So it's really fun to combine some modern technology into 0:18:37.040 --> 0:18:40.920 a very pure looking blade iron. And again the benefit 0:18:40.920 --> 0:18:42.399 there is we can kick the ball up in the 0:18:42.440 --> 0:18:45.120 air in the long iron, so we have that technology 0:18:45.160 --> 0:18:48.760 in the three four five iron with the blueprint s. 0:18:49.440 --> 0:18:53.920 When you at paying think about game improvement irons versus 0:18:54.040 --> 0:18:58.120 a blade iron, what are you trying to accomplish? I mean, 0:18:58.320 --> 0:19:00.199 I'm assuming with the blade to work a bill, he 0:19:00.240 --> 0:19:03.400 is an important part of the iron. Game improvement might 0:19:03.440 --> 0:19:07.120 be more consistency, or maybe hitting the ball a little 0:19:07.119 --> 0:19:10.000 bit farther. What are the main focuses when you're kind 0:19:10.000 --> 0:19:12.680 of looking at those two worlds, because those worlds are 0:19:12.760 --> 0:19:15.159 so different when you're really thinking about the golfer. 0:19:15.600 --> 0:19:18.760 Yeah, my colleague Eric Henderson has a great visual. Maybe 0:19:18.800 --> 0:19:22.760 we'll grab it and throw it in as a screen 0:19:22.880 --> 0:19:25.160 chair and those folks can go on YouTube and check 0:19:25.200 --> 0:19:28.960 it out. Where in our focal system we can look 0:19:28.960 --> 0:19:32.160 at the impact stat area on the face and how 0:19:32.240 --> 0:19:35.440 that changes by players handicap Shane and it is amazing. 0:19:35.600 --> 0:19:39.359 You see the tour players. It's a heat map that 0:19:39.400 --> 0:19:42.639 we have. We'll put this image together and show it. 0:19:42.680 --> 0:19:45.600 And the heat map for the tour players is tiny, right, 0:19:46.080 --> 0:19:49.200 what is that penny? Oh? Yes, it's like a dime 0:19:49.280 --> 0:19:51.639 or a penny. You know. We can throw statistics at that, 0:19:52.359 --> 0:19:54.320 and then the question is, well, what do we do 0:19:54.359 --> 0:19:57.600 with that information? Because the better player hits the center 0:19:57.640 --> 0:20:01.359 of the face more often, we can on prioritize and 0:20:01.400 --> 0:20:04.960 we did this on the blueprint, ass maximizing the inertia 0:20:05.000 --> 0:20:07.879 of the iron because they simply put that is a 0:20:08.040 --> 0:20:11.399 less important attribute. It's it's still important. We want to 0:20:11.400 --> 0:20:14.880 do it and we have done it. But it's relatively speaking, 0:20:15.040 --> 0:20:18.560 a less important attribute and we can then focus on 0:20:18.680 --> 0:20:21.119 things Shane, which what we did on the blueprint as 0:20:21.440 --> 0:20:25.119 of lowering the CG. We have found that lowering the 0:20:25.240 --> 0:20:30.560 CG better aligns where the tour players hitting the ball 0:20:31.600 --> 0:20:34.400 a majority of the time, and that is a main 0:20:34.560 --> 0:20:39.000 reason why the blueprints feels so good. We're aligning the 0:20:39.040 --> 0:20:43.840 CG better with where they're hitting, and then we can, again, Shane, 0:20:44.119 --> 0:20:47.720 put priorities on different things like making the blade smaller 0:20:48.040 --> 0:20:50.879 right so the clubs can get through the turf better. 0:20:51.400 --> 0:20:55.280 They're better at shots out of the rough for the 0:20:55.280 --> 0:20:58.760 better player. And one big thing we found why when 0:20:58.800 --> 0:21:03.080 we've made the blade length shorter is that the tour 0:21:03.160 --> 0:21:06.080