1 00:00:00,400 --> 00:00:01,160 Speaker 1: The guys from Ping. 2 00:00:01,280 --> 00:00:03,880 Speaker 2: They've kind of shown me how much the equipment matters. 3 00:00:04,160 --> 00:00:05,800 Speaker 2: I just love that I can hit any shot. 4 00:00:05,920 --> 00:00:07,480 Speaker 1: I kind of want we're gonna be able to tell 5 00:00:07,520 --> 00:00:09,520 Speaker 1: some fun stories about what goes on here to help 6 00:00:09,560 --> 00:00:10,639 Speaker 1: golfers play better golf. 7 00:00:11,119 --> 00:00:13,960 Speaker 2: Welcome back to the Ping proven Grounds podcast. I'm Shape Bacon, 8 00:00:14,080 --> 00:00:17,480 Speaker 2: joined as always by Marty Jerts and Marty. I remember 9 00:00:17,520 --> 00:00:21,279 Speaker 2: the days when Ping had a couple of offerings irons 10 00:00:21,320 --> 00:00:23,400 Speaker 2: and that was kind of it. That is not the 11 00:00:23,440 --> 00:00:27,880 Speaker 2: case anymore, and with these new lines coming out, the 12 00:00:27,960 --> 00:00:31,080 Speaker 2: options are relatively endless for the golfers. So I wanted 13 00:00:31,120 --> 00:00:34,320 Speaker 2: to dive into all the new irons that Ping is 14 00:00:34,360 --> 00:00:38,000 Speaker 2: offered in twenty twenty four and maybe give people at 15 00:00:38,080 --> 00:00:41,320 Speaker 2: least a directional idea of where they might go. So 16 00:00:41,360 --> 00:00:42,080 Speaker 2: are you up for it? 17 00:00:42,560 --> 00:00:44,479 Speaker 1: Yeah? That sounds good, Shane. I mean that was my 18 00:00:44,600 --> 00:00:48,560 Speaker 1: first kind of familiarity with the brand. Is the I too. 19 00:00:48,800 --> 00:00:51,040 Speaker 1: It didn't matter who you were, you're playing the two 20 00:00:51,080 --> 00:00:52,720 Speaker 1: iron back in the day. But we got a lot 21 00:00:52,760 --> 00:00:55,480 Speaker 1: more options now, we could get a lot more nuanced 22 00:00:56,440 --> 00:00:57,760 Speaker 1: in how we design these things. 23 00:00:58,120 --> 00:01:00,640 Speaker 2: It's not just options, Marty, I think what is so 24 00:01:00,800 --> 00:01:04,200 Speaker 2: cool and we've seen this happen over the last couple 25 00:01:04,319 --> 00:01:07,440 Speaker 2: decades in golf. But I feel like Ping is almost 26 00:01:07,680 --> 00:01:11,560 Speaker 2: pushing golfers to consider mixing up their golf bag. It's 27 00:01:11,560 --> 00:01:14,120 Speaker 2: something I do in my own bag. I mix up irons. 28 00:01:14,160 --> 00:01:16,440 Speaker 2: I have I two thirty four iron and then I've 29 00:01:16,440 --> 00:01:20,160 Speaker 2: got blueprint s throughout the bag to that point, I mean, there, 30 00:01:20,200 --> 00:01:22,440 Speaker 2: it feels like that's not just an option now, but 31 00:01:22,480 --> 00:01:25,760 Speaker 2: it feels like it's it's almost an avenue for players 32 00:01:25,800 --> 00:01:26,199 Speaker 2: as well. 33 00:01:26,600 --> 00:01:29,800 Speaker 1: Yeah, so we can we can do mixed sets within 34 00:01:29,880 --> 00:01:32,560 Speaker 1: your irons and then also even open the door for 35 00:01:32,880 --> 00:01:35,600 Speaker 1: playing like a four hybrid or a five hybrid or 36 00:01:35,720 --> 00:01:38,600 Speaker 1: high lofted fairway. Would I mean, we've built some amazing 37 00:01:38,680 --> 00:01:41,920 Speaker 1: tools for our fitters out there within ping co pilot 38 00:01:41,959 --> 00:01:46,360 Speaker 1: our gapping app to help answer those questions, because it 39 00:01:46,440 --> 00:01:50,840 Speaker 1: does it can be overwhelming for the golfer, like, Okay, 40 00:01:51,120 --> 00:01:53,640 Speaker 1: should I play a you know, a hybrid? Should I 41 00:01:53,640 --> 00:01:56,279 Speaker 1: play high lofted fairwood? Which one should I piece together? 42 00:01:56,360 --> 00:01:58,680 Speaker 1: How far are they going to go? You know, we've 43 00:01:58,680 --> 00:02:01,920 Speaker 1: seen golfers get a you know, a five wood and 44 00:02:01,960 --> 00:02:05,040 Speaker 1: then a three hybrid and then going too similar in distance. 45 00:02:05,520 --> 00:02:08,839 Speaker 1: So we want to build the tools to help optimize 46 00:02:08,919 --> 00:02:12,080 Speaker 1: and dial in your gapping. But doing blended iron set 47 00:02:12,200 --> 00:02:15,480 Speaker 1: Shane is a big part of that equation. And when 48 00:02:15,520 --> 00:02:17,840 Speaker 1: it comes to our iron family in twenty twenty four, 49 00:02:18,639 --> 00:02:21,840 Speaker 1: we have built our players irons, so our players iron 50 00:02:21,840 --> 00:02:25,280 Speaker 1: Shane our irons where basically one way to think about 51 00:02:25,320 --> 00:02:28,480 Speaker 1: it is the player themselves is bringing the speed to 52 00:02:28,560 --> 00:02:31,560 Speaker 1: the table. Right. We got our other irons, like our 53 00:02:31,600 --> 00:02:35,400 Speaker 1: G four thirty iron, where we're going to supplement some 54 00:02:35,480 --> 00:02:37,560 Speaker 1: of the distance, like the face is going to flex 55 00:02:37,560 --> 00:02:39,640 Speaker 1: a little bit more, We're gonna infuse some ball speed 56 00:02:39,639 --> 00:02:43,560 Speaker 1: into it and supplement the player speed. But with the 57 00:02:43,600 --> 00:02:47,000 Speaker 1: I two thirty and then the blueprints in the blueprint 58 00:02:47,080 --> 00:02:50,240 Speaker 1: t that's where the players bring in the speed to 59 00:02:50,360 --> 00:02:53,960 Speaker 1: the table and those are all built to be able 60 00:02:54,000 --> 00:02:57,360 Speaker 1: to configure in any number of different ways from a 61 00:02:57,400 --> 00:02:59,799 Speaker 1: blended set or mix set perspective. 62 00:03:00,080 --> 00:03:02,519 Speaker 2: So, Marty, when you hear the term blueprint, I'm sure 63 00:03:02,520 --> 00:03:06,080 Speaker 2: a lot of people's mind immediately goes to that small 64 00:03:06,120 --> 00:03:10,000 Speaker 2: blade that Tony Fenow has played for years. That's not 65 00:03:10,120 --> 00:03:13,400 Speaker 2: the case in terms of what the new lines look like. 66 00:03:13,440 --> 00:03:16,560 Speaker 2: So could you just kind of run through the new lines, 67 00:03:16,919 --> 00:03:19,880 Speaker 2: what they look like, how they play, and maybe the 68 00:03:19,919 --> 00:03:22,040 Speaker 2: differences between the new families. 69 00:03:22,360 --> 00:03:24,960 Speaker 1: Yeah, I think golfers are gonna think Blueprint. They're gonna 70 00:03:24,960 --> 00:03:28,200 Speaker 1: think the small blade iron, the Tony Fenw iron, the 71 00:03:28,240 --> 00:03:31,240 Speaker 1: Preston Summer Hayes iron that's played on the PGA Tour. 72 00:03:31,680 --> 00:03:35,520 Speaker 1: We basically bifurcated that iron into two irons, so now 73 00:03:35,520 --> 00:03:38,440 Speaker 1: it's gonna be a two iron family. We have the 74 00:03:38,440 --> 00:03:42,800 Speaker 1: Blueprint T that's gonna be very similar. It's gonna be 75 00:03:42,880 --> 00:03:48,640 Speaker 1: like the ultra pure muscle back, small blade, length, thin sole, 76 00:03:49,680 --> 00:03:53,520 Speaker 1: the optimal for workability and extracting the golf blow the rough. 77 00:03:53,720 --> 00:03:58,760 Speaker 1: It's gonna generate different performance in different conditions, different turf 78 00:03:58,800 --> 00:04:02,320 Speaker 1: interaction with the T and the way I kind of 79 00:04:02,360 --> 00:04:04,920 Speaker 1: think about the branding of it is the T stands 80 00:04:04,960 --> 00:04:08,880 Speaker 1: for Tour. That's our tour inspired iron. Then we have 81 00:04:09,040 --> 00:04:12,680 Speaker 1: the blueprint S, which is this iron is gonna be 82 00:04:13,600 --> 00:04:17,320 Speaker 1: most similar to our I fifty nine iron, And we 83 00:04:17,560 --> 00:04:21,200 Speaker 1: chose S because it's a lot of the inspiration in 84 00:04:21,360 --> 00:04:23,919 Speaker 1: terms of the turf interaction we're going to talk about 85 00:04:23,920 --> 00:04:28,360 Speaker 1: today came from the S fifty five iron. We had 86 00:04:28,360 --> 00:04:30,800 Speaker 1: a lot of tour players who love that S fifty 87 00:04:30,800 --> 00:04:33,640 Speaker 1: five iron, and a big part of it was the 88 00:04:33,720 --> 00:04:37,719 Speaker 1: turf interaction in the Soul design. And so now we 89 00:04:37,800 --> 00:04:40,120 Speaker 1: have the Blueprint as bifurcated into two irons, the T 90 00:04:40,800 --> 00:04:44,280 Speaker 1: for tour, the S which is kind of inspired by 91 00:04:44,680 --> 00:04:48,000 Speaker 1: our S series iron S fifty nine and S fifty 92 00:04:48,000 --> 00:04:49,800 Speaker 1: five family Historically. 93 00:04:49,760 --> 00:04:52,520 Speaker 2: Marty, are you seeing a lot of tour players that 94 00:04:52,720 --> 00:04:56,960 Speaker 2: are marrying those two together to make up their iron 95 00:04:57,040 --> 00:04:59,080 Speaker 2: set up? I mean it feels like it would only 96 00:04:59,080 --> 00:05:01,360 Speaker 2: make sense to have you know, you have a player 97 00:05:01,360 --> 00:05:03,440 Speaker 2: that has the S in the four, five, and six 98 00:05:03,480 --> 00:05:05,320 Speaker 2: perhaps and then maybe seven eight nine is the T 99 00:05:05,720 --> 00:05:07,920 Speaker 2: Are you seeing that so far? 100 00:05:08,520 --> 00:05:11,280 Speaker 1: Yeah? I think a good example and he actually got 101 00:05:11,279 --> 00:05:13,080 Speaker 1: a couple wins on the DP World to or the 102 00:05:13,160 --> 00:05:16,880 Speaker 1: end of twenty twenty three was Louis Eustasen. He's he 103 00:05:17,080 --> 00:05:19,000 Speaker 1: was like we worked with him a lot on our 104 00:05:19,040 --> 00:05:22,000 Speaker 1: blade style irons over the years. Louis obviously a pure 105 00:05:22,040 --> 00:05:24,640 Speaker 1: ball striker, you know, has played the blue the original 106 00:05:24,640 --> 00:05:28,880 Speaker 1: blueprints over the years. He's playing the Blueprint as in 107 00:05:29,040 --> 00:05:31,599 Speaker 1: the four and five iron, then he switches to the 108 00:05:31,640 --> 00:05:34,960 Speaker 1: Blueprint T in the sixth through pitching Wench I think 109 00:05:35,000 --> 00:05:38,599 Speaker 1: that is the perfect example and what you're gonna get 110 00:05:38,680 --> 00:05:41,040 Speaker 1: if you play the blueprint ass in some longer irons, 111 00:05:41,040 --> 00:05:45,200 Speaker 1: you're gonna get a little more ball speed and a 112 00:05:45,200 --> 00:05:49,280 Speaker 1: little more launch and spin, and ultimately you're gonna be 113 00:05:49,279 --> 00:05:51,160 Speaker 1: able to hit the ball a little bit higher, and 114 00:05:51,320 --> 00:05:56,400 Speaker 1: with the blueprint s a little larger blade length and 115 00:05:56,920 --> 00:06:01,200 Speaker 1: more forgiveness, just a little more protection, a little more forgiveness. Obviously, 116 00:06:01,320 --> 00:06:05,039 Speaker 1: even even a player like Louis might not hit those 117 00:06:05,080 --> 00:06:09,120 Speaker 1: long irons perfectly every single time, so you're gonna get 118 00:06:09,160 --> 00:06:11,840 Speaker 1: that benefit. But then every golfer is going to be 119 00:06:11,880 --> 00:06:14,760 Speaker 1: a little bit different maybe where they pick that transition 120 00:06:14,920 --> 00:06:16,640 Speaker 1: point if you are going to do a blended set 121 00:06:16,640 --> 00:06:20,320 Speaker 1: into the blueprint tee in terms of impact, centerness, turf 122 00:06:20,360 --> 00:06:22,880 Speaker 1: interaction is a really big deal and being able to 123 00:06:22,920 --> 00:06:24,960 Speaker 1: flight the ball a little bit lower. So I think 124 00:06:25,000 --> 00:06:28,320 Speaker 1: Louis is like the perfect example in terms of being 125 00:06:28,720 --> 00:06:30,680 Speaker 1: able to elevate a few of those long irons that 126 00:06:30,680 --> 00:06:32,880 Speaker 1: he needs a little bit of that assistance with and 127 00:06:32,920 --> 00:06:37,360 Speaker 1: then transitioning into those those ultimate scoring clubs where he 128 00:06:37,400 --> 00:06:40,080 Speaker 1: wants to fly them a little bit lower. Anytime you 129 00:06:40,120 --> 00:06:43,000 Speaker 1: make the blade length a little bit shorter, You're also 130 00:06:43,120 --> 00:06:44,960 Speaker 1: going to be able to work the ball a little 131 00:06:44,960 --> 00:06:46,839 Speaker 1: bit easier. You're going to be able to kind of 132 00:06:46,880 --> 00:06:49,839 Speaker 1: like having a you know, a sports car. You're gonna 133 00:06:49,839 --> 00:06:53,560 Speaker 1: be able to you turn the wheel and it's responding immediately. 134 00:06:53,640 --> 00:06:53,880 Speaker 2: Right. 135 00:06:53,960 --> 00:06:56,880 Speaker 1: That's a really good analogy when it comes to, you know, 136 00:06:57,080 --> 00:06:59,600 Speaker 1: smaller blade length irons and the benefit you get as 137 00:06:59,600 --> 00:06:59,960 Speaker 1: a player. 138 00:07:00,440 --> 00:07:03,560 Speaker 2: What about gaping when you start to mix sets, because 139 00:07:03,600 --> 00:07:05,839 Speaker 2: you know, you go, like even somebody like Louie Righty 140 00:07:05,880 --> 00:07:08,800 Speaker 2: goes from blueprint S five iron into a Blueprint T 141 00:07:09,120 --> 00:07:11,840 Speaker 2: six iron. How do you make up in terms of 142 00:07:11,880 --> 00:07:14,880 Speaker 2: gapping to make sure there isn't a gap in a 143 00:07:14,920 --> 00:07:17,640 Speaker 2: set of for somebody's skill level of luiustes And I 144 00:07:17,680 --> 00:07:20,240 Speaker 2: mean obviously he wants to know the exact number he's hitting. 145 00:07:20,280 --> 00:07:22,040 Speaker 2: He doesn't want to have a ten or fifteen yard 146 00:07:22,120 --> 00:07:23,200 Speaker 2: gap between irons, right. 147 00:07:23,760 --> 00:07:27,040 Speaker 1: Yeah, totally. I think we made a very concerted effort 148 00:07:27,680 --> 00:07:31,040 Speaker 1: to design the loft. Standard lofts on our I two 149 00:07:31,080 --> 00:07:35,160 Speaker 1: thirty blueprint S Blueprint T are exactly the same. Okay, 150 00:07:35,560 --> 00:07:40,000 Speaker 1: And remember these irons don't the face doesn't really deflect 151 00:07:40,040 --> 00:07:43,280 Speaker 1: a lot the players bringing the speed, So the loft 152 00:07:43,360 --> 00:07:47,080 Speaker 1: is the primary factor. Then because of that, that's going 153 00:07:47,160 --> 00:07:49,760 Speaker 1: to drive the gapping. But there is also a way 154 00:07:49,800 --> 00:07:52,720 Speaker 1: to think about gapping. It's not only distance gapping. You're 155 00:07:52,720 --> 00:07:55,480 Speaker 1: also gapping the height right the peak height in the 156 00:07:55,560 --> 00:08:00,280 Speaker 1: landing angle. So we've actually launching with this iron. In 157 00:08:00,520 --> 00:08:03,480 Speaker 1: pin Co Pilot, our ultimate one stop shop fitting software, 158 00:08:03,640 --> 00:08:06,000 Speaker 1: we have our gaping app, which is my favorite app. 159 00:08:06,040 --> 00:08:09,000 Speaker 1: In there, we now have the ability to do a 160 00:08:09,200 --> 00:08:12,800 Speaker 1: virtual what if experiment to say, hey, what if I 161 00:08:12,880 --> 00:08:16,320 Speaker 1: played I two thirty four iron instead of blueprint ass 162 00:08:16,320 --> 00:08:20,480 Speaker 1: how much higher will that go? It also does specific 163 00:08:20,520 --> 00:08:23,840 Speaker 1: to the golfer's launch conditions, tell you will it increase 164 00:08:23,920 --> 00:08:27,240 Speaker 1: their carry yardage, their impact on their rollout. But you 165 00:08:27,320 --> 00:08:29,960 Speaker 1: can really now make without having to go hit all 166 00:08:30,000 --> 00:08:32,439 Speaker 1: those irons. That's the power of Copilot. The power of 167 00:08:32,440 --> 00:08:34,880 Speaker 1: the Gaping app is you can go in there, get 168 00:08:34,880 --> 00:08:39,000 Speaker 1: your seven iron fitting numbers, so hit our AFS Fitting Club, 169 00:08:39,559 --> 00:08:42,840 Speaker 1: put it into the gaping app, and now you can 170 00:08:43,040 --> 00:08:47,200 Speaker 1: do trade off experiments because we know how all these 171 00:08:47,200 --> 00:08:49,959 Speaker 1: different models are going to perform. With our robot testing, 172 00:08:50,000 --> 00:08:53,559 Speaker 1: player testing, tour player testing is you can do that 173 00:08:53,760 --> 00:08:56,400 Speaker 1: virtual gapping analysis and you can say what if I 174 00:08:56,440 --> 00:08:58,600 Speaker 1: played I two thirty four and five iron then went 175 00:08:58,600 --> 00:09:00,680 Speaker 1: to Blueprints. Or you can do this same thing between 176 00:09:00,760 --> 00:09:04,000 Speaker 1: Blueprints and Blueprint T. You can say, what if I 177 00:09:04,040 --> 00:09:07,199 Speaker 1: played the Blueprint S four, five six iron then switch 178 00:09:07,280 --> 00:09:11,000 Speaker 1: to the T What'll that do to my carry and 179 00:09:11,240 --> 00:09:14,560 Speaker 1: peak height and be able to play around with that 180 00:09:15,120 --> 00:09:17,320 Speaker 1: without having to go hit all those clubs or do 181 00:09:17,360 --> 00:09:21,199 Speaker 1: a lot of trial and air experimentation. Shane, I am 182 00:09:21,440 --> 00:09:23,959 Speaker 1: so excited about this feature. It's the first time we've 183 00:09:24,000 --> 00:09:27,280 Speaker 1: been able to do blended sets within the Gapping app. 184 00:09:27,800 --> 00:09:31,080 Speaker 2: And you mentioned turf interaction being a huge part of 185 00:09:31,360 --> 00:09:34,040 Speaker 2: kind of the options for the player out there. Can 186 00:09:34,040 --> 00:09:36,319 Speaker 2: you dive a little bit more into maybe the turf 187 00:09:36,360 --> 00:09:39,199 Speaker 2: interaction between the blueprints. 188 00:09:38,559 --> 00:09:42,720 Speaker 1: Yeah, definitely, I think to talk about turf interaction blueprint s. 189 00:09:43,040 --> 00:09:45,679 Speaker 1: We had a few of our tour players that absolutely 190 00:09:45,720 --> 00:09:48,319 Speaker 1: love the S fifty five and the big part when 191 00:09:48,360 --> 00:09:50,199 Speaker 1: we were diving into it was just how it went 192 00:09:50,200 --> 00:09:52,760 Speaker 1: through the turf. I mean, Bubba was a heavy user 193 00:09:52,760 --> 00:09:55,320 Speaker 1: of the S fifty five over the years. Handful of 194 00:09:55,360 --> 00:09:58,560 Speaker 1: other players, some non staff players that have now switched 195 00:09:58,679 --> 00:10:02,320 Speaker 1: into the blue Print ass we're using fifty five for 196 00:10:02,360 --> 00:10:03,880 Speaker 1: a very long period of time. 197 00:10:04,679 --> 00:10:07,000 Speaker 2: Marty, what are tour players looking for in terms of 198 00:10:07,000 --> 00:10:10,600 Speaker 2: turf interaction? What is you know, what's the note that 199 00:10:10,760 --> 00:10:12,080 Speaker 2: hits the year for them? 200 00:10:12,440 --> 00:10:15,080 Speaker 1: It's I think to me, Shane, it's a very mysterious 201 00:10:15,080 --> 00:10:17,680 Speaker 1: thing to think about. It almost feels like an artistic thing. 202 00:10:17,760 --> 00:10:19,920 Speaker 1: But we when we get to the science of it, 203 00:10:20,040 --> 00:10:23,320 Speaker 1: the science of the art, it's all about the timing. 204 00:10:23,960 --> 00:10:28,439 Speaker 1: It's the timing of the turf interaction and creating the 205 00:10:28,520 --> 00:10:32,640 Speaker 1: right pressure. Which pressure is spreading the force over a 206 00:10:32,679 --> 00:10:36,440 Speaker 1: certain area right, So it's getting the right pressure in 207 00:10:36,520 --> 00:10:39,920 Speaker 1: the right timing. For when for a player with a 208 00:10:39,960 --> 00:10:43,520 Speaker 1: certain delivery characteristic when they hit the golf ball, the 209 00:10:43,559 --> 00:10:47,760 Speaker 1: ball launches upward and you get a downward force applied 210 00:10:47,960 --> 00:10:50,600 Speaker 1: on the club. Right equal and opposite force applied to 211 00:10:50,640 --> 00:10:53,959 Speaker 1: the club. That's what creates the dibot. So a player 212 00:10:54,080 --> 00:10:57,040 Speaker 1: like Bubba Watson, he we all know he takes huge 213 00:10:57,040 --> 00:11:00,800 Speaker 1: dibots and he manipulates the face a lot, so he's 214 00:11:00,840 --> 00:11:03,000 Speaker 1: got a very open face to path on some shots. 215 00:11:03,040 --> 00:11:05,280 Speaker 1: He's got a very close face to path on others. 216 00:11:05,440 --> 00:11:08,280 Speaker 1: He has very high speed. He tends to have a 217 00:11:08,320 --> 00:11:10,640 Speaker 1: downward angle attack with that as well, so he takes 218 00:11:10,760 --> 00:11:14,040 Speaker 1: very big dibots, So a player like him can be 219 00:11:14,360 --> 00:11:18,640 Speaker 1: very hyper sensitive to the timing of that turf interaction 220 00:11:18,880 --> 00:11:23,120 Speaker 1: in the impact of that timing on the expected result. 221 00:11:23,720 --> 00:11:27,560 Speaker 1: In the expected result is the size and shape of 222 00:11:27,559 --> 00:11:31,160 Speaker 1: the divot, how that's going to give them feedback acoustically 223 00:11:31,200 --> 00:11:34,560 Speaker 1: to their ear and if the timing that is not right, 224 00:11:34,720 --> 00:11:38,559 Speaker 1: it can definitely influence the ball flight with their expected 225 00:11:38,679 --> 00:11:41,560 Speaker 1: trajectory as well. And so we're looking at things how 226 00:11:41,600 --> 00:11:43,720 Speaker 1: do we influence all that in the design chain would 227 00:11:43,760 --> 00:11:47,960 Speaker 1: be we can influence the heel toe camber, how flat 228 00:11:48,440 --> 00:11:51,760 Speaker 1: this curvature is from the heel to toe. We can 229 00:11:51,840 --> 00:11:55,560 Speaker 1: influence the kind of initial bounce, the lead edge bounce, 230 00:11:56,000 --> 00:11:59,520 Speaker 1: the bounce height, and then the surf the camber or 231 00:11:59,559 --> 00:12:02,800 Speaker 1: the curve mature from front to back, and then how 232 00:12:02,840 --> 00:12:05,439 Speaker 1: wide the soul is. So all of those factors kind 233 00:12:05,480 --> 00:12:09,280 Speaker 1: of go into us creating the right timing that's gonna 234 00:12:09,320 --> 00:12:13,160 Speaker 1: I think the player they want to get a certain 235 00:12:13,240 --> 00:12:17,360 Speaker 1: reaction to their shot that matches what they expect. And 236 00:12:17,400 --> 00:12:19,679 Speaker 1: when we can marry those two things together, which we've 237 00:12:19,720 --> 00:12:22,680 Speaker 1: done on the blueprint, ass the player is just infused 238 00:12:22,679 --> 00:12:23,640 Speaker 1: with a lot of confidence. 239 00:12:24,120 --> 00:12:26,360 Speaker 2: So if you have players that come to you and 240 00:12:26,360 --> 00:12:29,480 Speaker 2: they go, we love turf interaction with the S fifty fives, 241 00:12:30,080 --> 00:12:33,079 Speaker 2: how do you take technology from I mean, what is 242 00:12:33,120 --> 00:12:35,559 Speaker 2: that a five six seven year old iron? Is that 243 00:12:35,960 --> 00:12:38,240 Speaker 2: probably how old those those irons are? How do you 244 00:12:38,320 --> 00:12:41,440 Speaker 2: go back to that level of technology and infuse that 245 00:12:41,800 --> 00:12:45,600 Speaker 2: into a new iron with updated technology? How do you 246 00:12:45,720 --> 00:12:48,439 Speaker 2: find that kind of perfect marriage because it seems like 247 00:12:48,480 --> 00:12:52,480 Speaker 2: it'd be extremely complicated to grab something from twenty fourteen 248 00:12:53,080 --> 00:12:55,000 Speaker 2: and put it into something that's out there in twenty 249 00:12:55,040 --> 00:12:56,679 Speaker 2: twenty four Yeah. 250 00:12:56,320 --> 00:12:59,319 Speaker 1: I think in this case, we just needed to test. 251 00:12:59,440 --> 00:13:01,439 Speaker 1: We just needed to test it and prototype it, and 252 00:13:02,000 --> 00:13:06,200 Speaker 1: I cannot think of an iron in my twenty years 253 00:13:06,240 --> 00:13:10,439 Speaker 1: at Ping that We spent more time doing very detailed 254 00:13:10,480 --> 00:13:13,640 Speaker 1: nuance testing with our tour players with both the Blueprint 255 00:13:13,640 --> 00:13:16,520 Speaker 1: ASS and the Blueprint t Now, the Blueprint TEA is 256 00:13:16,520 --> 00:13:20,400 Speaker 1: a little more of an evolution on the original blueprint, 257 00:13:20,800 --> 00:13:22,640 Speaker 1: so we spend a little less time with the tour 258 00:13:22,640 --> 00:13:25,760 Speaker 1: players on that one, But we really hunkered down with 259 00:13:25,840 --> 00:13:29,040 Speaker 1: the Blueprint ASS and prototyped it and went out and 260 00:13:29,080 --> 00:13:32,600 Speaker 1: tested it with our players in a variety of different lies, 261 00:13:33,120 --> 00:13:36,959 Speaker 1: turf conditions and The big part of these Irons, Shane 262 00:13:37,040 --> 00:13:39,760 Speaker 1: is shot making. And when we look at the players 263 00:13:40,000 --> 00:13:43,319 Speaker 1: that are playing the Blueprint ass they are pure shot makers. 264 00:13:43,800 --> 00:13:45,640 Speaker 1: They like to carve it against the wind. I mean, 265 00:13:45,679 --> 00:13:48,960 Speaker 1: we look at Louis, he loves carving a little draw 266 00:13:49,000 --> 00:13:52,200 Speaker 1: and carving a little fade and he hits little baby shots. 267 00:13:52,240 --> 00:13:54,640 Speaker 1: I mean, we look at Bubba as another example of 268 00:13:54,679 --> 00:13:57,960 Speaker 1: somebody who curves the ball a lot. We talked to Sahith, 269 00:13:58,160 --> 00:14:02,600 Speaker 1: he is a shot maker. He loves manipulating the golf 270 00:14:02,640 --> 00:14:04,960 Speaker 1: ball and hitting a number of different shots. He won 271 00:14:05,000 --> 00:14:08,040 Speaker 1: with these irons on tour immediately, which was really really 272 00:14:08,040 --> 00:14:10,520 Speaker 1: fun to watch. And I think that's a testament in 273 00:14:10,559 --> 00:14:13,400 Speaker 1: the case of marrying the sole design of the AS 274 00:14:13,440 --> 00:14:16,600 Speaker 1: fifty five into the technology of the blueprint s, which 275 00:14:16,640 --> 00:14:19,280 Speaker 1: we can talk about was doing a lot of product 276 00:14:19,320 --> 00:14:21,960 Speaker 1: testing with the tour players because they are so nuanced 277 00:14:22,040 --> 00:14:22,800 Speaker 1: in their feedback. 278 00:14:23,040 --> 00:14:25,160 Speaker 2: When you introduce a new club and you bring it 279 00:14:25,200 --> 00:14:29,800 Speaker 2: to tour players, is the level of success in an 280 00:14:29,800 --> 00:14:33,360 Speaker 2: engineer's mind, how quickly it goes into the bag. Because 281 00:14:33,600 --> 00:14:36,680 Speaker 2: you know, tour players are finicky, right, I mean great players. 282 00:14:37,120 --> 00:14:38,760 Speaker 2: It feels like it takes a lot of time to 283 00:14:38,800 --> 00:14:40,720 Speaker 2: maybe get something new in the bag. But on the 284 00:14:40,760 --> 00:14:43,080 Speaker 2: other end of that, if they see something they love, 285 00:14:43,120 --> 00:14:45,800 Speaker 2: they might throw it in right away. So when you 286 00:14:46,240 --> 00:14:49,080 Speaker 2: bring a new iron blueprint s out on tour and 287 00:14:49,120 --> 00:14:52,800 Speaker 2: you show it to Baba or Tyrrel Hatton or Thigala 288 00:14:53,320 --> 00:14:55,920 Speaker 2: and they fall in love with it right away, I mean, 289 00:14:56,000 --> 00:14:59,000 Speaker 2: what does that do to somebody like you, who's obviously 290 00:14:59,080 --> 00:15:01,240 Speaker 2: kind of awaiting what they have to say about it. 291 00:15:01,600 --> 00:15:05,080 Speaker 1: Yeah, it's kind of It's almost like us in engineers. 292 00:15:05,120 --> 00:15:08,840 Speaker 1: We sometimes take bets and how good, how viral we 293 00:15:08,840 --> 00:15:11,800 Speaker 1: think a product's going to do on tour. I personally 294 00:15:11,920 --> 00:15:15,680 Speaker 1: was so bullish about the blueprint ass interest before we 295 00:15:15,760 --> 00:15:18,480 Speaker 1: launched it, and it was awesome to see at the 296 00:15:18,600 --> 00:15:21,680 Speaker 1: end of twenty twenty three how many players won with it. 297 00:15:21,720 --> 00:15:24,400 Speaker 1: I mean we had non staff players playing it, winning 298 00:15:24,440 --> 00:15:28,360 Speaker 1: with it immediately putting into play right after some the 299 00:15:28,440 --> 00:15:31,360 Speaker 1: Ryder Cup, for example, we had sawhith win with it. 300 00:15:31,840 --> 00:15:35,720 Speaker 1: We had Walkee Nieman win with it. Down in Australia, 301 00:15:37,200 --> 00:15:38,760 Speaker 1: we had Louis win with it two weeks in a 302 00:15:38,840 --> 00:15:43,360 Speaker 1: row there doing the split set designs. We had Harrison 303 00:15:43,440 --> 00:15:47,080 Speaker 1: Endicott dominated Q School with the blueprint ass So it's 304 00:15:47,120 --> 00:15:50,680 Speaker 1: been amazing to see how viral this iron has gone, 305 00:15:50,760 --> 00:15:54,080 Speaker 1: and it just has a buzz amongst it on the 306 00:15:54,120 --> 00:15:57,320 Speaker 1: professional tours, which is really fun to see. So I 307 00:15:57,480 --> 00:15:59,760 Speaker 1: was bullish on it, but at the same time, you know, 308 00:16:00,200 --> 00:16:02,080 Speaker 1: once it gets out there in the wild, you kind 309 00:16:02,080 --> 00:16:05,960 Speaker 1: of you never know what exactly is going to happen. 310 00:16:06,000 --> 00:16:09,960 Speaker 1: And I'm excited finally in early twenty four here that 311 00:16:10,040 --> 00:16:12,720 Speaker 1: we're going to get this iron finally into our customer's hands, 312 00:16:12,760 --> 00:16:14,920 Speaker 1: because this has been one of those one of those 313 00:16:14,960 --> 00:16:18,240 Speaker 1: products that we were very we can't wait to get 314 00:16:18,240 --> 00:16:19,760 Speaker 1: it into our customer's hands. Yeah. 315 00:16:19,800 --> 00:16:22,160 Speaker 2: I had a couple of buddies of mine I was 316 00:16:22,160 --> 00:16:24,720 Speaker 2: playing golf with a couple of weeks ago, and they 317 00:16:24,760 --> 00:16:26,480 Speaker 2: hadn't seen the s yet, and they pulled it out 318 00:16:26,520 --> 00:16:28,560 Speaker 2: and they said, this is the best looking ping iron 319 00:16:28,600 --> 00:16:30,680 Speaker 2: that I've ever seen. I mean, they were I would 320 00:16:30,720 --> 00:16:33,200 Speaker 2: be surprised if my friends have not purchased or ordered 321 00:16:33,240 --> 00:16:36,440 Speaker 2: these or early early adopters to the blueprint. Ess, can 322 00:16:36,440 --> 00:16:39,440 Speaker 2: you take us through the ballflight differences between the two 323 00:16:39,480 --> 00:16:42,440 Speaker 2: blueprints and maybe include I two thirty on there as well. 324 00:16:42,680 --> 00:16:45,360 Speaker 1: Yeah, definitely it's going to be very easy for the 325 00:16:45,400 --> 00:16:47,800 Speaker 1: golfer in our club hitters to understand the I two 326 00:16:47,880 --> 00:16:50,600 Speaker 1: thirty is going to go the highest blueprint s a 327 00:16:50,600 --> 00:16:53,320 Speaker 1: little bit lower right in between, and blueprint T the 328 00:16:53,520 --> 00:16:57,080 Speaker 1: low st and that's a combination of ball speed and 329 00:16:57,280 --> 00:17:01,720 Speaker 1: launch primarily that's going to create those three windows. So again, Shane, 330 00:17:01,760 --> 00:17:04,000 Speaker 1: when we come back, when it comes back to if 331 00:17:04,000 --> 00:17:06,000 Speaker 1: you want to do a blended set or a mix set, 332 00:17:06,320 --> 00:17:09,520 Speaker 1: very easy to understand. That very easy to understand. I 333 00:17:09,560 --> 00:17:12,760 Speaker 1: two thirty is going to go the highest blueprint s, medium, 334 00:17:13,040 --> 00:17:16,199 Speaker 1: blueprint T the lowest. Now, one really fun thing on 335 00:17:16,240 --> 00:17:19,960 Speaker 1: the blueprint s that's allowed us to kick the ball 336 00:17:20,040 --> 00:17:22,200 Speaker 1: up in the air a lot with the long irons 337 00:17:22,400 --> 00:17:27,080 Speaker 1: has been this really cool pocket forging technology that allows 338 00:17:27,160 --> 00:17:30,000 Speaker 1: us to create a cavity in the middle of the club. 339 00:17:30,160 --> 00:17:33,639 Speaker 1: And this is really fun when we look at blade irons. Historically, 340 00:17:33,680 --> 00:17:36,560 Speaker 1: if you ever go to like look at antique blades 341 00:17:37,000 --> 00:17:39,199 Speaker 1: and you lay them down on a table and you 342 00:17:39,240 --> 00:17:43,080 Speaker 1: look at the heel toe length, the wedges actually used 343 00:17:43,080 --> 00:17:46,480 Speaker 1: to be bigger, like longer heel to toe than the 344 00:17:46,520 --> 00:17:50,200 Speaker 1: long irons, right. And the challenge that designers had back 345 00:17:50,240 --> 00:17:52,840 Speaker 1: then is you had to make the heads lighter in 346 00:17:52,920 --> 00:17:55,280 Speaker 1: the long irons. The only way they could do it 347 00:17:55,359 --> 00:17:57,640 Speaker 1: was to make them smaller. Right. It wasn't like, oh, 348 00:17:57,720 --> 00:17:59,520 Speaker 1: let me make these long iron small and the wedge 349 00:17:59,560 --> 00:18:02,359 Speaker 1: is big for any other reason. They just couldn't do it. 350 00:18:02,480 --> 00:18:08,720 Speaker 1: So what this pocket forging does for us, it allows 351 00:18:08,800 --> 00:18:12,800 Speaker 1: us to put a lighter density material in the middle. 352 00:18:13,359 --> 00:18:15,639 Speaker 1: We get a little face flexing out of it, But 353 00:18:15,680 --> 00:18:18,679 Speaker 1: the primary reason we do that is to save about 354 00:18:18,760 --> 00:18:21,240 Speaker 1: ten grams of mass from the middle of the club. 355 00:18:21,840 --> 00:18:25,360 Speaker 1: That allows us to make the iron a little bit bigger. Right, 356 00:18:25,520 --> 00:18:28,240 Speaker 1: not they're not big, but we don't have to reverse 357 00:18:28,840 --> 00:18:32,880 Speaker 1: the sizing of the iron like the old school traditional blades. 358 00:18:33,400 --> 00:18:37,000 Speaker 1: So it's really fun to combine some modern technology into 359 00:18:37,040 --> 00:18:40,920 Speaker 1: a very pure looking blade iron. And again the benefit 360 00:18:40,920 --> 00:18:42,399 Speaker 1: there is we can kick the ball up in the 361 00:18:42,440 --> 00:18:45,120 Speaker 1: air in the long iron, so we have that technology 362 00:18:45,160 --> 00:18:48,760 Speaker 1: in the three four five iron with the blueprint s. 363 00:18:49,440 --> 00:18:53,920 Speaker 2: When you at paying think about game improvement irons versus 364 00:18:54,040 --> 00:18:58,120 Speaker 2: a blade iron, what are you trying to accomplish? I mean, 365 00:18:58,320 --> 00:19:00,199 Speaker 2: I'm assuming with the blade to work a bill, he 366 00:19:00,240 --> 00:19:03,400 Speaker 2: is an important part of the iron. Game improvement might 367 00:19:03,440 --> 00:19:07,120 Speaker 2: be more consistency, or maybe hitting the ball a little 368 00:19:07,119 --> 00:19:10,000 Speaker 2: bit farther. What are the main focuses when you're kind 369 00:19:10,000 --> 00:19:12,680 Speaker 2: of looking at those two worlds, because those worlds are 370 00:19:12,760 --> 00:19:15,159 Speaker 2: so different when you're really thinking about the golfer. 371 00:19:15,600 --> 00:19:18,760 Speaker 1: Yeah, my colleague Eric Henderson has a great visual. Maybe 372 00:19:18,800 --> 00:19:22,760 Speaker 1: we'll grab it and throw it in as a screen 373 00:19:22,880 --> 00:19:25,160 Speaker 1: chair and those folks can go on YouTube and check 374 00:19:25,200 --> 00:19:28,960 Speaker 1: it out. Where in our focal system we can look 375 00:19:28,960 --> 00:19:32,160 Speaker 1: at the impact stat area on the face and how 376 00:19:32,240 --> 00:19:35,440 Speaker 1: that changes by players handicap Shane and it is amazing. 377 00:19:35,600 --> 00:19:39,359 Speaker 1: You see the tour players. It's a heat map that 378 00:19:39,400 --> 00:19:42,639 Speaker 1: we have. We'll put this image together and show it. 379 00:19:42,680 --> 00:19:45,600 Speaker 1: And the heat map for the tour players is tiny, right, 380 00:19:46,080 --> 00:19:49,200 Speaker 1: what is that penny? Oh? Yes, it's like a dime 381 00:19:49,280 --> 00:19:51,639 Speaker 1: or a penny. You know. We can throw statistics at that, 382 00:19:52,359 --> 00:19:54,320 Speaker 1: and then the question is, well, what do we do 383 00:19:54,359 --> 00:19:57,600 Speaker 1: with that information? Because the better player hits the center 384 00:19:57,640 --> 00:20:01,359 Speaker 1: of the face more often, we can on prioritize and 385 00:20:01,400 --> 00:20:04,960 Speaker 1: we did this on the blueprint, ass maximizing the inertia 386 00:20:05,000 --> 00:20:07,879 Speaker 1: of the iron because they simply put that is a 387 00:20:08,040 --> 00:20:11,399 Speaker 1: less important attribute. It's it's still important. We want to 388 00:20:11,400 --> 00:20:14,880 Speaker 1: do it and we have done it. But it's relatively speaking, 389 00:20:15,040 --> 00:20:18,560 Speaker 1: a less important attribute and we can then focus on 390 00:20:18,680 --> 00:20:21,119 Speaker 1: things Shane, which what we did on the blueprint as 391 00:20:21,440 --> 00:20:25,119 Speaker 1: of lowering the CG. We have found that lowering the 392 00:20:25,240 --> 00:20:30,560 Speaker 1: CG better aligns where the tour players hitting the ball 393 00:20:31,600 --> 00:20:34,400 Speaker 1: a majority of the time, and that is a main 394 00:20:34,560 --> 00:20:39,000 Speaker 1: reason why the blueprints feels so good. We're aligning the 395 00:20:39,040 --> 00:20:43,840 Speaker 1: CG better with where they're hitting, and then we can, again, Shane, 396 00:20:44,119 --> 00:20:47,720 Speaker 1: put priorities on different things like making the blade smaller 397 00:20:48,040 --> 00:20:50,879 Speaker 1: right so the clubs can get through the turf better. 398 00:20:51,400 --> 00:20:55,280 Speaker 1: They're better at shots out of the rough for the 399 00:20:55,280 --> 00:20:58,760 Speaker 1: better player. And one big thing we found why when 400 00:20:58,800 --> 00:21:03,080 Speaker 1: we've made the blade length shorter is that the tour 401 00:21:03,160 --> 00:21:06,080 Speaker 1: player can turn the ball over a little bit easier. 402 00:21:06,400 --> 00:21:08,480 Speaker 1: And again that's something that better player. If you give 403 00:21:08,520 --> 00:21:11,240 Speaker 1: them a big iron, even if it has some offset 404 00:21:11,280 --> 00:21:14,359 Speaker 1: on it, they'll struggle to draw the ball and a 405 00:21:14,400 --> 00:21:16,320 Speaker 1: lot of the tour players want to be able to 406 00:21:16,400 --> 00:21:20,960 Speaker 1: hit this nice, tight little trap draw with their ballflight. 407 00:21:21,440 --> 00:21:23,680 Speaker 1: And on top of that, Shane, a big thing we've 408 00:21:23,720 --> 00:21:26,600 Speaker 1: worked on with the tour players is they don't want 409 00:21:26,640 --> 00:21:30,120 Speaker 1: an iron that has too low of spin. Okay, when 410 00:21:31,160 --> 00:21:33,360 Speaker 1: when you give the tour player an iron that doesn't 411 00:21:33,440 --> 00:21:36,760 Speaker 1: spin enough, that freaks them out right, that says flyer 412 00:21:36,840 --> 00:21:40,200 Speaker 1: to them, that says unpredictability. They want to be able 413 00:21:40,240 --> 00:21:43,160 Speaker 1: to put an ample amount of spin on the golf ball. 414 00:21:43,560 --> 00:21:46,679 Speaker 1: So we have more relaxed lofts. We have a face 415 00:21:47,119 --> 00:21:51,879 Speaker 1: friction and groove design pattern that generates more spin for 416 00:21:52,000 --> 00:21:55,280 Speaker 1: the tour player because they, unlike the everyday golfer, which 417 00:21:55,280 --> 00:21:58,480 Speaker 1: we'll talk about, they hit a majority of their shot. 418 00:21:58,720 --> 00:22:02,240 Speaker 1: Seventy percent of their sh with their irons are from 419 00:22:02,240 --> 00:22:04,679 Speaker 1: the fairway or the tee. Now, if you look at 420 00:22:04,680 --> 00:22:07,840 Speaker 1: the everyday golfer, and when we're talking about distance iron Shaine, 421 00:22:08,520 --> 00:22:11,919 Speaker 1: they hit only fifty percent of the shots from their 422 00:22:11,920 --> 00:22:15,320 Speaker 1: fairway and then fifty percent from the rough, and the 423 00:22:15,440 --> 00:22:18,040 Speaker 1: everyday golfer comes up short a lot with their irons. 424 00:22:18,080 --> 00:22:20,760 Speaker 1: We see this in the ARCOS data. I think strategically 425 00:22:20,840 --> 00:22:23,840 Speaker 1: you could take more club, but from a design standpoint, 426 00:22:24,480 --> 00:22:27,440 Speaker 1: we're okay with them having a little bit less spin 427 00:22:28,080 --> 00:22:30,919 Speaker 1: because it's going to help get that ball trundling up 428 00:22:30,960 --> 00:22:33,679 Speaker 1: on the green. Right. So there's those are some of 429 00:22:33,680 --> 00:22:36,919 Speaker 1: the big high level differences in between a tour iron 430 00:22:37,119 --> 00:22:40,360 Speaker 1: precision iron versus maybe our distance iron for the high handicapper. 431 00:22:40,880 --> 00:22:44,040 Speaker 2: Yeah, I know, with a blueprint te the rough performance 432 00:22:44,119 --> 00:22:46,240 Speaker 2: was big for somebody like Tony Fenow. I know that 433 00:22:46,400 --> 00:22:48,720 Speaker 2: was something that he talked a whole bunch about when 434 00:22:48,720 --> 00:22:51,320 Speaker 2: he introduced Blueprint into the bag for the first time, 435 00:22:51,520 --> 00:22:54,639 Speaker 2: was rough performance and spin out of the rough and 436 00:22:54,840 --> 00:22:58,240 Speaker 2: kind of working to improve that with blades because as 437 00:22:58,280 --> 00:22:59,960 Speaker 2: you said, you know, I mean a lot of blame, 438 00:23:00,200 --> 00:23:02,560 Speaker 2: especially old school blades out of the rough can kind 439 00:23:02,560 --> 00:23:03,760 Speaker 2: of come out a little bit nucky. 440 00:23:04,600 --> 00:23:07,440 Speaker 1: Yeah, rough performance is a big deal, and we spent 441 00:23:07,560 --> 00:23:10,560 Speaker 1: a lot of time with our tour players on blueprint 442 00:23:10,680 --> 00:23:13,760 Speaker 1: S and T talking to them about the groove design 443 00:23:13,920 --> 00:23:16,880 Speaker 1: and the face friction. A big part of that rough 444 00:23:16,920 --> 00:23:20,520 Speaker 1: performance with the blueprint T is the surface area. Right. 445 00:23:20,560 --> 00:23:23,880 Speaker 1: You just make the surface area that iron small, it's 446 00:23:23,920 --> 00:23:26,040 Speaker 1: going to be able to basically knife through the rough 447 00:23:26,280 --> 00:23:29,600 Speaker 1: you know, a lot easier, right. But the big thing 448 00:23:29,640 --> 00:23:32,879 Speaker 1: we kind of made a little transition in our groove 449 00:23:32,960 --> 00:23:37,600 Speaker 1: design with the blueprint S and T this go round 450 00:23:38,400 --> 00:23:40,840 Speaker 1: was the tour player said, Hey, when I'm in the 451 00:23:40,880 --> 00:23:44,120 Speaker 1: fairway or when I'm hitting T shots on a par three, 452 00:23:44,560 --> 00:23:47,680 Speaker 1: I want this ball to spin. Right, I need spin. 453 00:23:47,800 --> 00:23:49,800 Speaker 1: That's what they're asking for. Give me spin, Give me spin, 454 00:23:49,920 --> 00:23:54,080 Speaker 1: Give me spin. Now, if a tour player needs less spin, 455 00:23:54,320 --> 00:23:58,360 Speaker 1: they tweak it through loft, shaft length and golf ball right, 456 00:23:58,760 --> 00:24:01,320 Speaker 1: So those are all fitting levers we have if you 457 00:24:01,400 --> 00:24:03,880 Speaker 1: have a tour player that needs to reduce spin. So 458 00:24:03,920 --> 00:24:07,800 Speaker 1: we put a big priority on our groove design, and 459 00:24:08,000 --> 00:24:10,040 Speaker 1: what you'll see from us is that we have we 460 00:24:10,160 --> 00:24:13,240 Speaker 1: kind of approach grooves very differently across our Our groove 461 00:24:13,240 --> 00:24:16,919 Speaker 1: optimization on wedges, very different than our groove optimization on 462 00:24:17,000 --> 00:24:18,960 Speaker 1: long irons, short irons of mid iron. 463 00:24:19,000 --> 00:24:21,320 Speaker 2: So you're gonna see, Marty, what's the difference, Like, what 464 00:24:21,320 --> 00:24:23,240 Speaker 2: what is the difference in the like if you're thinking 465 00:24:23,240 --> 00:24:26,320 Speaker 2: about a wedge groove versus a four iron groove, is 466 00:24:26,320 --> 00:24:28,040 Speaker 2: it is it deeper? Is it thicker? 467 00:24:28,119 --> 00:24:28,480 Speaker 1: Like? What? 468 00:24:28,880 --> 00:24:30,680 Speaker 2: Just for the layman, what's the difference? 469 00:24:30,800 --> 00:24:33,760 Speaker 1: Yeah, great, great question, Shane. So what you'll see from us, 470 00:24:33,800 --> 00:24:35,800 Speaker 1: like in our S one fifty nine wedges, is we 471 00:24:35,840 --> 00:24:39,399 Speaker 1: have more grooves, right, So more grooves. It's like having 472 00:24:39,440 --> 00:24:42,520 Speaker 1: more treads on your tire. And how you use your 473 00:24:42,560 --> 00:24:46,680 Speaker 1: wedges is fundamentally different than how you use your irons, 474 00:24:46,720 --> 00:24:49,160 Speaker 1: you're going to use your highest lofted wedges a ton 475 00:24:49,760 --> 00:24:53,160 Speaker 1: hitting chips and pitches out of the green side rough, right. 476 00:24:53,280 --> 00:24:55,480 Speaker 1: We see that from our big data. That's what the 477 00:24:55,520 --> 00:24:59,040 Speaker 1: tour players want and need, and so by having more grooves, 478 00:24:59,520 --> 00:25:02,439 Speaker 1: you're gonna you're gonna shed more of that debris or 479 00:25:02,600 --> 00:25:05,800 Speaker 1: matter out of the way. Right. But with your irons, 480 00:25:05,800 --> 00:25:08,760 Speaker 1: for a tour player, they're telling us, Hey, when we're 481 00:25:08,800 --> 00:25:11,760 Speaker 1: in the fair way, that's our time to score. Give 482 00:25:11,800 --> 00:25:14,120 Speaker 1: me a groove design that's gonna spin so I can 483 00:25:14,359 --> 00:25:18,359 Speaker 1: control the spin, control the distance, control the trajectory. So 484 00:25:18,400 --> 00:25:21,320 Speaker 1: you're gonna see less grooves from us in the irons 485 00:25:21,359 --> 00:25:23,640 Speaker 1: and the blueprint s and t or you're gonna see 486 00:25:23,680 --> 00:25:24,880 Speaker 1: more grooves in the wedges. 487 00:25:25,280 --> 00:25:28,080 Speaker 2: Okay, interesting, Interesting. What do you say to people, Marty 488 00:25:28,160 --> 00:25:30,639 Speaker 2: that you know there's always kind of been the stigma 489 00:25:30,680 --> 00:25:33,960 Speaker 2: about blades, right, I mean, blades are only for the 490 00:25:34,000 --> 00:25:37,639 Speaker 2: professional golfer. Nobody that's an average player or even a 491 00:25:37,680 --> 00:25:41,480 Speaker 2: five handicap can hit them. They're scary. You're always introducing 492 00:25:41,560 --> 00:25:44,560 Speaker 2: new technology into a blade if somebody is interested, like 493 00:25:44,600 --> 00:25:48,280 Speaker 2: I've always been interested. I played blades when I was 494 00:25:48,280 --> 00:25:51,080 Speaker 2: twenty three you know, I've always been interested in maybe 495 00:25:51,119 --> 00:25:53,560 Speaker 2: getting back into the world of a true blade like 496 00:25:53,600 --> 00:25:56,240 Speaker 2: the Blueprint te What do you say to people that 497 00:25:56,400 --> 00:25:59,840 Speaker 2: maybe are fearful of giving them a shot, or maybe 498 00:26:00,080 --> 00:26:02,720 Speaker 2: scared of the inability to hit them. What do you 499 00:26:02,720 --> 00:26:05,000 Speaker 2: say to those people that look at them like it's 500 00:26:05,200 --> 00:26:07,200 Speaker 2: you know, it's it's an it's an old school technology, 501 00:26:07,200 --> 00:26:07,640 Speaker 2: if you will. 502 00:26:07,960 --> 00:26:11,320 Speaker 1: Yeah, no, we've we've even though like our Blueprint T 503 00:26:12,119 --> 00:26:14,800 Speaker 1: looks very traditional like a muscle, right, we have a 504 00:26:14,840 --> 00:26:15,280 Speaker 1: lot of tech. 505 00:26:15,320 --> 00:26:17,600 Speaker 2: They're beautiful, they look they look off, they look like 506 00:26:17,640 --> 00:26:20,320 Speaker 2: you'd put you'd frame them and put them on your wall. 507 00:26:20,400 --> 00:26:22,159 Speaker 2: I mean, you know, like Marty's holding up you know, 508 00:26:22,160 --> 00:26:24,280 Speaker 2: one of the blades right now if you're watching on YouTube. 509 00:26:24,600 --> 00:26:28,720 Speaker 1: Yeah, the Blueprint T is designed to inspire you, you 510 00:26:28,760 --> 00:26:30,480 Speaker 1: know when you pull out the bag, and that's a 511 00:26:30,480 --> 00:26:32,040 Speaker 1: big part of it, right, that's a big part of it. 512 00:26:32,119 --> 00:26:34,720 Speaker 1: But we have a we have a lot of technology infused. 513 00:26:34,720 --> 00:26:37,520 Speaker 1: Even though this looks like a very traditional blade iron, 514 00:26:38,080 --> 00:26:41,879 Speaker 1: you know, it has relatively high MLI for the size. 515 00:26:42,000 --> 00:26:44,720 Speaker 1: That's a good way to think about blade irons. Like, 516 00:26:44,840 --> 00:26:47,399 Speaker 1: we've also done some fun research, Shane, this is super 517 00:26:47,440 --> 00:26:50,879 Speaker 1: cool that if you give a one skill level of 518 00:26:50,880 --> 00:26:56,200 Speaker 1: golfer a smaller club a smaller blade, their impact stat 519 00:26:56,240 --> 00:27:00,240 Speaker 1: area will get smaller with it interesting, very very very 520 00:27:00,240 --> 00:27:02,480 Speaker 1: cool study. Right, It's kind of like the aim small 521 00:27:02,560 --> 00:27:08,760 Speaker 1: miss small type of approach. So that being said, blades 522 00:27:09,200 --> 00:27:12,119 Speaker 1: should be considered even if you're like a single digit 523 00:27:12,200 --> 00:27:15,080 Speaker 1: handicap player. Let's call it the you know, I would 524 00:27:15,080 --> 00:27:17,600 Speaker 1: consider blow both the blueprint ass and the blueprint T 525 00:27:18,359 --> 00:27:20,159 Speaker 1: blade irons. Blueprint as is going to have a lot 526 00:27:20,200 --> 00:27:23,600 Speaker 1: more cavity to it, but the blade length itself isn't 527 00:27:23,600 --> 00:27:26,280 Speaker 1: a ton bigger. It's just a little bit bigger. It's 528 00:27:26,280 --> 00:27:27,720 Speaker 1: a much bigger jump to go all the way to 529 00:27:27,720 --> 00:27:31,080 Speaker 1: I two thirty, for example. But we also pack in 530 00:27:31,160 --> 00:27:34,000 Speaker 1: a lot of forgiveness into both of these irons. High 531 00:27:34,040 --> 00:27:40,119 Speaker 1: density toe weight tungusen toe weight counterbalanced with a high 532 00:27:40,119 --> 00:27:44,800 Speaker 1: density weight that we put in the hozzle when we 533 00:27:44,840 --> 00:27:47,280 Speaker 1: go to build these irons. Right, we've walked through our 534 00:27:47,320 --> 00:27:50,240 Speaker 1: assembly area, and I think that's a really big deal. 535 00:27:50,640 --> 00:27:52,800 Speaker 1: When folks see our toe weight, they think, oh, there's 536 00:27:52,840 --> 00:27:55,440 Speaker 1: weight on the toe, there's cg's in the toe somehow, 537 00:27:55,560 --> 00:27:59,040 Speaker 1: But what they don't see is the invisible weight that's 538 00:27:59,040 --> 00:28:01,239 Speaker 1: embedded in the halls, and so if you get a 539 00:28:01,280 --> 00:28:04,280 Speaker 1: set where you order them at a heavier swing weight 540 00:28:04,440 --> 00:28:06,200 Speaker 1: or based on the build, the heads need to be 541 00:28:06,280 --> 00:28:10,920 Speaker 1: lighter heavier. We are perfectly balancing the mass we put 542 00:28:10,960 --> 00:28:13,200 Speaker 1: in the toe weight with the weight in the heel 543 00:28:13,640 --> 00:28:18,520 Speaker 1: so that it keeps our SIGs nearly perfectly centered right, 544 00:28:19,000 --> 00:28:21,679 Speaker 1: And going back to your question, Shane, that also boosts 545 00:28:21,720 --> 00:28:25,040 Speaker 1: the moment of inertia the iron relative to the size. 546 00:28:25,080 --> 00:28:28,399 Speaker 1: So I think our blueprint t to be honest with you, Shane, 547 00:28:28,400 --> 00:28:30,200 Speaker 1: you got to be a ball striker to hit this thing. 548 00:28:30,600 --> 00:28:34,879 Speaker 1: It is pretty small, but our blueprint ass is going 549 00:28:34,960 --> 00:28:39,720 Speaker 1: to have some massive appeal for the scratch golfer, single 550 00:28:39,760 --> 00:28:42,680 Speaker 1: digit handicapped player, and a big part of it this 551 00:28:42,760 --> 00:28:46,040 Speaker 1: year is that the cig is very low, so they 552 00:28:46,120 --> 00:28:48,840 Speaker 1: feel amazing and we've been able to get higher ball 553 00:28:48,880 --> 00:28:51,960 Speaker 1: speeds out of them, not ball speeds from the face flexing, 554 00:28:52,400 --> 00:28:54,920 Speaker 1: but better lining the CG with the golf ball during 555 00:28:54,920 --> 00:28:55,800 Speaker 1: the impact interval. 556 00:28:56,160 --> 00:28:58,600 Speaker 2: Do you like the blended set that I've got going 557 00:28:58,640 --> 00:29:00,760 Speaker 2: the I two thirty four iron in the blueprint s 558 00:29:00,880 --> 00:29:02,400 Speaker 2: I mean, do you do? You do you think that's 559 00:29:02,440 --> 00:29:05,000 Speaker 2: gonna be something that is popular or you are you 560 00:29:05,040 --> 00:29:06,800 Speaker 2: into this planet set? Do you feel like I should 561 00:29:06,800 --> 00:29:08,760 Speaker 2: go blueprint s four iron as well? 562 00:29:09,080 --> 00:29:11,320 Speaker 1: Now, one hundred percent, Shane, if you're if you're loving 563 00:29:11,320 --> 00:29:15,160 Speaker 1: the two thirty love that is absolutely why we designed 564 00:29:15,720 --> 00:29:19,600 Speaker 1: the lofts and uh, you know, the shaping everything to 565 00:29:19,680 --> 00:29:21,800 Speaker 1: be very blendable like that. I think we're gonna we 566 00:29:21,800 --> 00:29:24,000 Speaker 1: see it on tour, you know. I think the fore 567 00:29:24,040 --> 00:29:26,680 Speaker 1: iron for faster swing speed players like you and I 568 00:29:26,720 --> 00:29:29,560 Speaker 1: as always that kind of tipping point club. Like you know, 569 00:29:29,600 --> 00:29:32,320 Speaker 1: should I still be in the blueprints or BLUEPRINTEE, or 570 00:29:32,320 --> 00:29:34,040 Speaker 1: should I go to the next model up? It's a 571 00:29:34,040 --> 00:29:36,200 Speaker 1: little bigger, a little more forgiving, gets a little more height, 572 00:29:36,600 --> 00:29:38,320 Speaker 1: a little easier to get that golf ball in the air. 573 00:29:38,400 --> 00:29:40,040 Speaker 1: I think the fore iron is a great club there. 574 00:29:40,160 --> 00:29:42,480 Speaker 1: I think we're gonna see, Shane, some players play I 575 00:29:42,680 --> 00:29:46,320 Speaker 1: to thirty three or four iron, go Blueprint as up 576 00:29:46,360 --> 00:29:49,240 Speaker 1: to maybe a six seven eight iron and then transition 577 00:29:49,320 --> 00:29:52,480 Speaker 1: to the Blueprint te We could see a three club 578 00:29:52,560 --> 00:29:55,120 Speaker 1: combo set. For sure, we're gonna see that. 579 00:29:55,520 --> 00:29:58,480 Speaker 2: I mean, it's it's just again, I mean, we've talked 580 00:29:58,480 --> 00:30:00,640 Speaker 2: so much about the technology, we've talked so much about 581 00:30:00,800 --> 00:30:04,000 Speaker 2: the offerings online and as you've said, I mean so 582 00:30:04,080 --> 00:30:06,480 Speaker 2: many options to dial you're set in without actually having 583 00:30:06,480 --> 00:30:07,680 Speaker 2: to go to a range and hit a whole bunch 584 00:30:07,720 --> 00:30:11,120 Speaker 2: of golf balls. But the fact that the offerings are 585 00:30:11,200 --> 00:30:14,160 Speaker 2: available is so cool because again you think about the 586 00:30:14,200 --> 00:30:16,160 Speaker 2: old Schooway of order and irons, and it was the 587 00:30:16,320 --> 00:30:18,040 Speaker 2: order set irons and they show up and that's what 588 00:30:18,080 --> 00:30:20,720 Speaker 2: you had, and then to get a blended set was 589 00:30:20,840 --> 00:30:24,520 Speaker 2: a bit of a backbreaker. And now you can literally 590 00:30:24,560 --> 00:30:28,680 Speaker 2: go online. You can literally go on Copilot and boom, 591 00:30:29,000 --> 00:30:31,360 Speaker 2: build the blended set that makes the most sense for you, 592 00:30:31,720 --> 00:30:34,360 Speaker 2: and see what the distance is and the carry and 593 00:30:34,400 --> 00:30:38,160 Speaker 2: the launch and I almost think, you know, there are 594 00:30:38,240 --> 00:30:41,320 Speaker 2: times on this podcast that we've had guests on that 595 00:30:41,400 --> 00:30:43,680 Speaker 2: have said things that have given me confidence in my 596 00:30:43,720 --> 00:30:47,400 Speaker 2: own game just by simple statistics. And I feel like 597 00:30:47,440 --> 00:30:50,400 Speaker 2: with Copilot a time, it actually adds confidence to the 598 00:30:50,400 --> 00:30:52,280 Speaker 2: golfer as well, because you can actually see what the 599 00:30:52,360 --> 00:30:54,320 Speaker 2: numbers are going to be and you can believe in 600 00:30:54,360 --> 00:30:56,840 Speaker 2: those numbers even before you go to the driving range. 601 00:30:57,000 --> 00:30:59,400 Speaker 1: Yeah. Absolutely, Shane. And one thing, the note on the 602 00:30:59,400 --> 00:31:01,680 Speaker 1: fitting on the custom fitting side of the blueprint S 603 00:31:01,720 --> 00:31:05,360 Speaker 1: and T is. This is our first iron we launched 604 00:31:05,360 --> 00:31:09,040 Speaker 1: with the Ladies product. With the latest product in fall 605 00:31:09,080 --> 00:31:12,600 Speaker 1: of twenty twenty three, a brand new fitting Technology fitting 606 00:31:12,640 --> 00:31:16,080 Speaker 1: head called the AFS three D. Okay, so what is it. 607 00:31:16,120 --> 00:31:19,840 Speaker 1: We've had an AFS fitting iron, which is our Fitting 608 00:31:19,840 --> 00:31:22,200 Speaker 1: Club seven iron spin in the market pretty much the 609 00:31:22,200 --> 00:31:25,960 Speaker 1: same design for over ten years. Now we launch AFS 610 00:31:26,080 --> 00:31:30,000 Speaker 1: three D which is now part of Blueprint S and 611 00:31:30,040 --> 00:31:33,120 Speaker 1: Blueprint T. It's all of our fitting accounts have this 612 00:31:33,320 --> 00:31:37,920 Speaker 1: iron which you can fit multiple color codes with one head, 613 00:31:38,280 --> 00:31:41,080 Speaker 1: and you can also hit the blueprint S and the 614 00:31:41,080 --> 00:31:45,040 Speaker 1: Blueprint T in our power spec setting. So if you're 615 00:31:45,040 --> 00:31:48,320 Speaker 1: a player that wants to get a little distance back, 616 00:31:48,600 --> 00:31:51,560 Speaker 1: see how the iron will behave for you with a 617 00:31:51,560 --> 00:31:54,360 Speaker 1: little less bounce in a little less loft and see 618 00:31:54,360 --> 00:31:58,040 Speaker 1: if that's better for hitting your spin window for you. 619 00:31:58,040 --> 00:32:00,400 Speaker 1: You can do that with our AFS three D head 620 00:32:00,400 --> 00:32:03,840 Speaker 1: and this head. Shane uses a sleeve that looks like 621 00:32:03,920 --> 00:32:08,680 Speaker 1: our driver metalwood sleeve and the iron. A lot of 622 00:32:08,680 --> 00:32:10,520 Speaker 1: times you hit a fitting iron, it doesn't look so 623 00:32:10,560 --> 00:32:12,760 Speaker 1: good like our previous fitting iron had a kind of 624 00:32:12,760 --> 00:32:16,560 Speaker 1: a big nut look, kind of mechanical looking. The ANFS 625 00:32:16,640 --> 00:32:20,400 Speaker 1: three D looks pure in the playing position. Right. So 626 00:32:20,480 --> 00:32:23,720 Speaker 1: what's great now about fitting blueprint s and t is 627 00:32:23,760 --> 00:32:26,560 Speaker 1: you can go hit both of them, get launch and 628 00:32:26,640 --> 00:32:30,320 Speaker 1: spin numbers. Then our fitters can plug that those launching 629 00:32:30,360 --> 00:32:33,760 Speaker 1: spin numbers from their launch monitor into Pink Copilot gapping 630 00:32:33,760 --> 00:32:37,400 Speaker 1: app and you can have a lot of fun playing 631 00:32:37,480 --> 00:32:41,680 Speaker 1: with potentially doing a mixed set design. Marty. 632 00:32:41,720 --> 00:32:43,840 Speaker 2: One of my favorite questions to ask on this podcast, 633 00:32:43,960 --> 00:32:45,200 Speaker 2: what's in your bag right now? 634 00:32:45,440 --> 00:32:48,680 Speaker 1: Oh? I got blueprint ass all the way through. I 635 00:32:48,680 --> 00:32:50,520 Speaker 1: got them all the way through. I got the fore iron. 636 00:32:50,600 --> 00:32:54,000 Speaker 1: I build a half inch longer and that gives me 637 00:32:54,080 --> 00:32:59,960 Speaker 1: a little boost in speed and a little more dynamic law. 638 00:33:00,720 --> 00:33:04,240 Speaker 1: And so my gamer set right now is is blueprint 639 00:33:04,280 --> 00:33:10,680 Speaker 1: as four through pitch. And I think time is going 640 00:33:10,760 --> 00:33:13,240 Speaker 1: to be a really good judge of this Blueprint ass iron. 641 00:33:13,280 --> 00:33:15,880 Speaker 1: How viral it's been on the PGA Tour and all 642 00:33:15,920 --> 00:33:20,280 Speaker 1: the worldwide tours early is a really good sign. Uh, 643 00:33:20,520 --> 00:33:22,120 Speaker 1: It's got a lot of virality to it. 644 00:33:22,640 --> 00:33:24,520 Speaker 2: Yeah, I mean, like I said, I mean I had 645 00:33:24,720 --> 00:33:27,160 Speaker 2: I had people looking at the iron that I would 646 00:33:27,160 --> 00:33:30,480 Speaker 2: consider critical golf people, and I mean to them for 647 00:33:30,560 --> 00:33:32,280 Speaker 2: them to say this is you know, one of the 648 00:33:32,280 --> 00:33:34,959 Speaker 2: more beautiful irons I've ever seen is obviously a testamon. 649 00:33:35,000 --> 00:33:37,280 Speaker 2: You know, it's so funny, right, We talk so much 650 00:33:37,280 --> 00:33:40,200 Speaker 2: about technology that goes into it, but the way certain 651 00:33:40,240 --> 00:33:42,320 Speaker 2: things look is very, very important to a golf bag. 652 00:33:42,320 --> 00:33:45,520 Speaker 2: I mean you mentioned it about blueprint tea like blade. 653 00:33:45,560 --> 00:33:47,880 Speaker 2: People like blades because they look beautiful. 654 00:33:47,960 --> 00:33:50,600 Speaker 1: You know, Yeah, the blueprint ask for me. Shane has 655 00:33:50,680 --> 00:33:53,280 Speaker 1: checked all the boxes, like I want. I wanted to 656 00:33:53,800 --> 00:33:55,520 Speaker 1: sound good and feel good. It's got a kind of 657 00:33:55,520 --> 00:33:58,800 Speaker 1: a quiet It might sound a little cliche, but it's 658 00:33:58,840 --> 00:34:02,080 Speaker 1: got that kind of quiet, muted sound to it and 659 00:34:02,160 --> 00:34:04,959 Speaker 1: impacts which I've absolutely fell in love with. The turf 660 00:34:04,960 --> 00:34:09,040 Speaker 1: interaction matches what I think is going to happen with 661 00:34:09,120 --> 00:34:13,440 Speaker 1: the turf interaction happens right right, but it's forgiving, Like 662 00:34:13,480 --> 00:34:15,359 Speaker 1: if I get a little steep on it, it's got 663 00:34:15,480 --> 00:34:17,720 Speaker 1: ample bounce to get through the turf. I've been able 664 00:34:17,760 --> 00:34:21,759 Speaker 1: to manipulate the trajectory in both the vertical plane and 665 00:34:21,880 --> 00:34:23,920 Speaker 1: the horizontal plane so I can hit them. I can 666 00:34:24,040 --> 00:34:26,759 Speaker 1: hit the short irons high and low on command. I 667 00:34:26,800 --> 00:34:30,200 Speaker 1: can hit little cuts, little jaws. If I need to 668 00:34:30,320 --> 00:34:33,359 Speaker 1: playing around with wind or pin positions and the long 669 00:34:33,400 --> 00:34:36,600 Speaker 1: irons go high, right that I want a blade iron 670 00:34:36,600 --> 00:34:39,440 Speaker 1: where the long irons go relatively high. And that pocket 671 00:34:39,440 --> 00:34:42,080 Speaker 1: forging has really been the kicker with the blueprint s. 672 00:34:42,800 --> 00:34:45,920 Speaker 2: It's so you know, I didn't realize S for blueprint 673 00:34:46,000 --> 00:34:48,920 Speaker 2: s stood for S fifty five in that same family. 674 00:34:49,400 --> 00:34:52,279 Speaker 2: And I don't think you know this. I probably I 675 00:34:52,320 --> 00:34:54,520 Speaker 2: would say that the S fifty five's are the irons 676 00:34:54,520 --> 00:34:56,840 Speaker 2: that I've had in my bag the longest. If you 677 00:34:56,880 --> 00:35:00,040 Speaker 2: look at my golf bag the last twenty years, I 678 00:35:00,040 --> 00:35:01,920 Speaker 2: I remember I had S fifty fives. Remember when you 679 00:35:01,960 --> 00:35:03,719 Speaker 2: put the W for the works that were on the 680 00:35:04,120 --> 00:35:06,600 Speaker 2: toe of the club. I had those S fifty five's 681 00:35:06,640 --> 00:35:10,799 Speaker 2: probably in my bag for six seven years. Love those 682 00:35:10,840 --> 00:35:14,280 Speaker 2: irons so so cool that you know, you you learn 683 00:35:14,680 --> 00:35:17,200 Speaker 2: that a lot of the inspiration for the blueprint s 684 00:35:17,280 --> 00:35:20,000 Speaker 2: in twenty twenty four is playing off of set irons 685 00:35:20,000 --> 00:35:21,640 Speaker 2: that I liked as much as so many other tour 686 00:35:21,680 --> 00:35:22,200 Speaker 2: players did. 687 00:35:22,560 --> 00:35:25,640 Speaker 1: Yeah, Shane, you're you're you know a lot in common 688 00:35:25,640 --> 00:35:27,279 Speaker 1: with a bunch of players, and we wanted to crack 689 00:35:27,360 --> 00:35:30,080 Speaker 1: that code, like what is it about that iron that 690 00:35:30,120 --> 00:35:32,640 Speaker 1: gave it the magic? And we put that right into 691 00:35:33,040 --> 00:35:35,120 Speaker 1: the blueprint s. So if you're one of those, if 692 00:35:35,120 --> 00:35:37,359 Speaker 1: you're one of those that's like Shane out there that's 693 00:35:37,760 --> 00:35:40,840 Speaker 1: hanging on to your S fifty five, the time is now. 694 00:35:41,080 --> 00:35:43,080 Speaker 1: The time is now to go check out the blueprints 695 00:35:43,239 --> 00:35:43,560 Speaker 1: we've got. 696 00:35:43,600 --> 00:35:45,680 Speaker 2: We've got very good news for you, Marty. This was 697 00:35:45,920 --> 00:35:48,239 Speaker 2: this was great. I was I was fired up to 698 00:35:48,280 --> 00:35:50,120 Speaker 2: open the box when it came. I was fired up 699 00:35:50,160 --> 00:35:52,320 Speaker 2: to put them in play, And uh, they're gonna be 700 00:35:52,360 --> 00:35:55,280 Speaker 2: a big part of my twenty twenty four sou blueprint 701 00:35:55,400 --> 00:35:57,760 Speaker 2: S is gonna be mine. Maybe Blueprint T is yours. 702 00:35:57,840 --> 00:36:02,200 Speaker 2: But check out Copilot and get in and everything that's 703 00:36:02,239 --> 00:36:04,359 Speaker 2: out there in terms of potential blended sets as well, 704 00:36:04,360 --> 00:36:07,799 Speaker 2: because again, the options are endless at this point, and 705 00:36:07,840 --> 00:36:10,839 Speaker 2: you'd be silly not to lean into that if you're 706 00:36:10,880 --> 00:36:11,680 Speaker 2: looking at a new set. 707 00:36:11,760 --> 00:36:14,839 Speaker 1: Irons couldn't agree more. It's gonna be such an exciting year. 708 00:36:14,880 --> 00:36:18,240 Speaker 1: This is the most excited I've been for our comprehensive 709 00:36:18,280 --> 00:36:21,440 Speaker 1: Iron family, both on the hot you know, kind of 710 00:36:21,440 --> 00:36:23,680 Speaker 1: the everyday golfer irons and the G four to thirty 711 00:36:23,680 --> 00:36:26,160 Speaker 1: and what we have going on in that space and 712 00:36:26,360 --> 00:36:29,359 Speaker 1: our tour irons are precision Irons could not be more 713 00:36:29,400 --> 00:36:32,200 Speaker 1: excited and optimistic and golfers are going to have a 714 00:36:32,200 --> 00:36:34,800 Speaker 1: field day with these in the new year. Here Shane, 715 00:36:35,320 --> 00:36:37,880 Speaker 1: this is a blueprint ass podcast apparently. I mean the 716 00:36:37,880 --> 00:36:40,120 Speaker 1: whole team's playing blueprint as for goodness sakes, I mean 717 00:36:40,480 --> 00:36:41,520 Speaker 1: get on board, get. 718 00:36:41,320 --> 00:36:44,360 Speaker 2: Involved as well, Marty, great stuff. We'll chat with you 719 00:36:44,400 --> 00:36:47,000 Speaker 2: next week. This is the Paining Proven Grouts podcast.