WEBVTT - Consumer Confidence Falls, Elf On The Shelf Tradition Lives On

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Wait inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 3>We learned today as well, alex let US consumer confidence

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<v Speaker 3>dropped to a five month low in December, driven by

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<v Speaker 3>concerns over the economy and potential Trump policies. In a

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<v Speaker 3>survey by the Conference Board, forty six percent of respondents

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<v Speaker 3>expected tariffs to raise their cost of living. Joining us

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<v Speaker 3>now to discuss is the researcher behind the report, Dana Peterson,

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<v Speaker 3>chief economist at the Conference Board. So, Dana, I mentioned

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<v Speaker 3>those numbers. Present situation was fine, came in at one

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<v Speaker 3>forty point two, just a little bit down from one

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<v Speaker 3>forty point nine the previous month, but expectations were down

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<v Speaker 3>almost eleven points, down from ninety two point three to

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<v Speaker 3>eighty one point one. How concern should we be?

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<v Speaker 4>Well, certainly, the present situation, as you said, was only

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<v Speaker 4>a tick downward, but the expectations really fell backward after

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<v Speaker 4>several months of improvement and it was across all three

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<v Speaker 4>components of that, that's business conditions on what they think

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<v Speaker 4>about employment six months ahead and also incomes.

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<v Speaker 5>Was that shown on party lines at all? I'm just

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<v Speaker 5>wondering because a lot of it was led by the

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<v Speaker 5>tariff increase expectation.

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<v Speaker 4>Right, Well, we did ask a special question about what

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<v Speaker 4>consumers are thinking about in terms of policy for next year,

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<v Speaker 4>and certainly many of them are concerned about tariffs and

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<v Speaker 4>whether or not tariffs are going to be inflationary or not.

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<v Speaker 4>And indeed, in the write ends where we ask consumers,

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<v Speaker 4>what's the most important thing that you think will impact

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<v Speaker 4>the economy good or bad, certainly prices leapt up, inflation

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<v Speaker 4>to the top, but also not long out, not far

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<v Speaker 4>after that, we're certainly elections residents. And also the word

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<v Speaker 4>tariff actually searched from zero to something notably positive. So

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<v Speaker 4>consumers are paying attention to what's going on in politics,

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<v Speaker 4>and they're starting at least they're curious to know what

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<v Speaker 4>that's going to mean for their bottom lines.

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<v Speaker 3>Yeah, I mean, it's more fodder for the Federal Reserve

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<v Speaker 3>right to continue to focus on inflation, or to refocus

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<v Speaker 3>on inflation again as opposed to the unemployment part of

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<v Speaker 3>the manday, which it looked like they had been at

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<v Speaker 3>least swerving towards.

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<v Speaker 6>Well.

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<v Speaker 4>It seems like it is something that FOMC participants, at

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<v Speaker 4>least some of them, according to Chair Powell, are looking

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<v Speaker 4>at and did fold in their expectations of what policy

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<v Speaker 4>might look like next year and the impacts on the consumers. Certainly,

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<v Speaker 4>we have the debt ceiling rolling around, we have the

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<v Speaker 4>tax cliff of twenty twenty six that's going to need

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<v Speaker 4>to be dealt with, and certainly there are the threats

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<v Speaker 4>of renewed or at least intensified trading wars. Trade wars

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<v Speaker 4>because certainly the TARISA put in place years ago or

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<v Speaker 4>never lifted, we could see more that again will impact

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<v Speaker 4>consumers because companies that have to pay those tariffs here

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<v Speaker 4>in the US are just going to pass on those

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<v Speaker 4>costs to the consumer.

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<v Speaker 5>That's sort of also My question on that is that

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<v Speaker 5>this data was very different from the rest of the

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<v Speaker 5>surveys that we've gotten on the consumer, and I'm wondering

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<v Speaker 5>why you think that's different and why the feeling then

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<v Speaker 5>that maybe the teriffs will get passed on to the consumers.

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<v Speaker 5>I'm thinking about you mish for example, there was some

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<v Speaker 5>stockpiling and sort of buying now and not later because

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<v Speaker 5>of tariffs. But what did you make of the negativity

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<v Speaker 5>in your report versus other surveys.

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<v Speaker 4>Well, I mean, again, just looking at the headline, it's

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<v Speaker 4>made up of five different indicators. Two are about business,

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<v Speaker 4>two are about the employment situation now in the future, and

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<v Speaker 4>the other ones about income. So when you put all

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<v Speaker 4>those things together, as I mentioned, business, employment and income

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<v Speaker 4>were down. But the index itself does not reflect anything

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<v Speaker 4>about politics. So we're understanding the thoughts that consumers are

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<v Speaker 4>interested or and some of them are concerned from our

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<v Speaker 4>special question that we asked and also from the right

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<v Speaker 4>ins which we usually do report on. So you know,

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<v Speaker 4>all the writings were pretty mixed. Some said that they

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<v Speaker 4>were excited about what's going to happen next year, others weren't.

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<v Speaker 4>But certainly, I think consumers who've just experienced a lot

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<v Speaker 4>of inflation and prices are certainly much higher now than

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<v Speaker 4>they were before the pandemic, are focused on inflation, and

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<v Speaker 4>certainly the risks around that come from things that are

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<v Speaker 4>already putting up pressure on inflation, including insurance, labor costs

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<v Speaker 4>from labor shortages. Also, housing costs aren't following as fast

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<v Speaker 4>as we want. But there's also potential for some things

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<v Speaker 4>that might be inflationary in twenty twenty five, and they're

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<v Speaker 4>all focused on that right now.

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<v Speaker 7>Just briefly, Danna, what did you make of the rest

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<v Speaker 7>of the data out today?

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<v Speaker 3>We had new home sales for November, not as good

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<v Speaker 3>as anticipated, but still higher.

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<v Speaker 2>Yeah.

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<v Speaker 4>So, actually, when we ask consumers about whether or not

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<v Speaker 4>they're going to purchase homes, we've seen a little bit

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<v Speaker 4>of an improvement over the last six months, but.

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<v Speaker 6>It's still pretty low.

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<v Speaker 4>But the good news is that despite the fact that

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<v Speaker 4>consumers are concerned or worried or thinking about the next year,

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<v Speaker 4>they still plan to buy. They're still planning on buying cars,

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<v Speaker 4>especially use cars, but also new cars. They're planning on

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<v Speaker 4>going on vacation a little bit less, but if they

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<v Speaker 4>go on vacation, they're looking to go on international vacations.

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<v Speaker 4>And when it comes to services, they're still looking at

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<v Speaker 4>experiential services like going to the movies or streaming, or

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<v Speaker 4>going to hotels and restaurants and that sort of thing. So,

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<v Speaker 4>despite whatever they're worried about, consumers still think that right

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<v Speaker 4>now it's easy to find a job, and as long

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<v Speaker 4>as they are working, we think that they're going to

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<v Speaker 4>continue to spend, and potentially that spending will lean against

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<v Speaker 4>some of the downside risks that we see for next year.

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<v Speaker 5>Yes, all right, Dana, thanks a lot, really appreciate Dana Peterson,

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<v Speaker 5>Chief Economists at the Conference Board.

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<v Speaker 2>You're listening to the Bloomberg Business Week Podcast live weekday

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<v Speaker 2>afternoons from two to five pm Eastern. Listen on Apple

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<v Speaker 3>Well, let's continue the conversation now with Andrew Graham, who

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<v Speaker 3>is managing partner at Jackson Square Capital. Andrew, we've been

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<v Speaker 3>talking about targets on the S and B five hundred

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<v Speaker 3>and how really, except for maybe Stiefel and maybe one

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<v Speaker 3>or two other houses, they're pretty much all higher from

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<v Speaker 3>here for next year. What are you looking for out

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<v Speaker 3>of this SMP, which, let me just remind everybody is

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<v Speaker 3>up like fifty percent over the last two years.

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<v Speaker 8>Yeah, and fully valued, you know, sort of a multiple

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<v Speaker 8>basis forward multiple. Now we're going on twenty six numbers

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<v Speaker 8>and you're still at twenty times forward estimates in twenty

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<v Speaker 8>twenty six. So what we're trying to do is just

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<v Speaker 8>apply you know, sort of a conservative earnings growth figure

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<v Speaker 8>above nine percent, which is conservative, it's it's less than consensus,

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<v Speaker 8>which is in the low whatever, eleven and twelve percent.

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<v Speaker 8>So put nine percent on top of that, maybe sixty

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<v Speaker 8>five hundred is a conservative target for US at least

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<v Speaker 8>for at least US anywhere I am.

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<v Speaker 5>Well, yeah, and then considering that, you know, we have

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<v Speaker 5>sixty seven hundred, there's some seven thousand dollars calls, so

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<v Speaker 5>I could argue that that would be conservative. What's going

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<v Speaker 5>to be the biggest mover do you think for that

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<v Speaker 5>sixty five hundred call? Is it going to be policy

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<v Speaker 5>from DC? Is it going to be fed or is

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<v Speaker 5>it going to be bottoms up?

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<v Speaker 9>I expect it to be policy from DC.

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<v Speaker 8>You know, generally speaking, I think we're going to go

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<v Speaker 8>with the US economic resilience Beme. Still, there's no reason

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<v Speaker 8>to doubt that we see that, you know, happening in

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<v Speaker 8>a higher for longer rate environment, you know, reinforced by

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<v Speaker 8>supportive domestic policy, more expansion of the business cycle, solid

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<v Speaker 8>labor market, still in a broadening AI cycle, which I

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<v Speaker 8>think is really important I think for for viewers and

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<v Speaker 8>listeners to.

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<v Speaker 9>Pay attention to.

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<v Speaker 8>So the pro business policies also may be lower energy prices,

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<v Speaker 8>stronger capital markets, more deal activity. But the path I

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<v Speaker 8>think to the policy change gonna be bumpier than most

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<v Speaker 8>people expect, and the markets are vulnerable because a lot

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<v Speaker 8>of that good news is priced in.

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<v Speaker 3>You know, Andrew, many of our guests today talked about

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<v Speaker 3>AI again being a theme next year, and you know,

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<v Speaker 3>to look at the market today, there was no reason

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<v Speaker 3>to suspect that it won't be a theme next year

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<v Speaker 3>and a positive theme for the market. At the same time,

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<v Speaker 3>you have to wonder if something else won't come along

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<v Speaker 3>and oust it out of its prime position. I think

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<v Speaker 3>you maybe quantum computing. We saw a little taste of

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<v Speaker 3>that today.

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<v Speaker 2>Yeah.

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<v Speaker 8>I'm trying not to get distracted by the quantum computing

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<v Speaker 8>thing because I think it's probably further out. But getting

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<v Speaker 8>back to the yeah, betting back to the AI cycle,

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<v Speaker 8>which I think everybody's looking for monetization in places other

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<v Speaker 8>than semiconductors and you know, equipment that.

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<v Speaker 9>Goes into data centers.

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<v Speaker 8>There's been a lot of emphasis I think in the

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<v Speaker 8>media on AI scaling laws, breaking down.

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<v Speaker 9>I think that's wrong. I wouldn't buy into that at all.

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<v Speaker 8>And I see these agentic models getting faster and they're

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<v Speaker 8>being signs of monetization all over the place. There were

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<v Speaker 8>certainly signs in service Now recent earnings report, and I

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<v Speaker 8>expect to see the same thing prop crop up in

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<v Speaker 8>sales in CRM Salesforce when they report earnings, maybe.

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<v Speaker 9>In the summer.

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<v Speaker 8>So we see this growing and not slowing down, and

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<v Speaker 8>we expect software to be the primary beneficiary. What kind

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<v Speaker 8>of names do you like, Well, we would mention service Now, Salesforce,

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<v Speaker 8>and then maybe as honorable mentions HubSpot and Workday at

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<v Speaker 8>some point going forward those that are among the bigger names.

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<v Speaker 8>Cybersecurity is also going to be a consistent theme, and

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<v Speaker 8>we see cyber arc as a beneficiary with their Ventify

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<v Speaker 8>acquisition kind of getting into a positive agendic solution cycle.

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<v Speaker 8>They have machine access access management at the core of

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<v Speaker 8>their business, and we see that as a potential winner

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<v Speaker 8>going forward. So we're trying to emphasize software over semking.

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<v Speaker 8>We own a lot of semiconductors. We think that sort

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<v Speaker 8>of you know phase one of the of the AI cycle.

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<v Speaker 8>Phase two goes into software and We saw that show up,

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<v Speaker 8>like I said, in service now, and we see that

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<v Speaker 8>happening more and more in the coming year.

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<v Speaker 3>Presumably, if you did all that work, you also looked

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<v Speaker 3>at energy and energy to power AI and all of that,

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<v Speaker 3>and obviously you came away with the notion that perhaps

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<v Speaker 3>there wasn't any value to be had there.

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<v Speaker 9>No, absolutely.

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<v Speaker 8>I mean, that's an area that we're invested in Vistra

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<v Speaker 8>as a stock that we own, independent power producer, but

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<v Speaker 8>also vertive in you know, sort of the leader in

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<v Speaker 8>data center cooling, a leader I think in liquid cooling.

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<v Speaker 8>They have an opportunity to double their offerings in twenty

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<v Speaker 8>twenty five, and that's a stock that we like a lot,

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<v Speaker 8>So we're there. We just think that the dispersion or

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<v Speaker 8>the difference between the performance between semiconductors and software is

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<v Speaker 8>so wide right now, and we think the cycle trends

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<v Speaker 8>that way, and so we're trying to get more exposure

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<v Speaker 8>into software specifically.

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<v Speaker 5>What dends this on a macro level? What makes you

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<v Speaker 5>worried for these kind of calls?

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<v Speaker 8>You know, I think you know the big change at

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<v Speaker 8>the margin last week was the FED meeting. It was

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<v Speaker 8>the updated median twenty twenty five dot. I thought consensus,

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<v Speaker 8>you know, I was looking for two or three rate

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<v Speaker 8>cuts suggested by the dots, and it was an unambiguous

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<v Speaker 8>two rate cuts, you know, sort of the dot. The

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<v Speaker 8>pattern was centered right there in the middle. And I

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<v Speaker 8>think that was the thing that markets were most disappointed with,

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<v Speaker 8>and maybe a hawkish tilt. And so if the FED

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<v Speaker 8>is maybe less inclined to cut rates, and I think

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<v Speaker 8>they'll pause in January, they might again unless there's some

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<v Speaker 8>disinflation progress, they'll pause again in March. On the next

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<v Speaker 8>right rate cut on paper here is June. But that

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<v Speaker 8>would that sets you up for some some growth disappointments.

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<v Speaker 8>So if if growth data disappoints or something along those lines,

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<v Speaker 8>I expect markets to be more sensitive thinking to the FED,

0:12:05.400 --> 0:12:09.160
<v Speaker 8>you know, is not maybe as eager to cut interest rates.

0:12:09.360 --> 0:12:10.920
<v Speaker 8>I don't want to take away from the fact that

0:12:11.000 --> 0:12:14.280
<v Speaker 8>FED put is clearly in place. You know, from our opinion,

0:12:14.679 --> 0:12:16.880
<v Speaker 8>it's in place. But I don't think it's a tailwind.

0:12:16.880 --> 0:12:18.000
<v Speaker 8>I think it's more of a floor.

0:12:18.720 --> 0:12:20.680
<v Speaker 5>Got it all right, Andrew, thanks a lot, Really appreciate

0:12:20.720 --> 0:12:23.880
<v Speaker 5>good stuff. Andrew Graham, managing partner at Jackson Square Capital,

0:12:24.080 --> 0:12:25.640
<v Speaker 5>joining us on the markets.

0:12:26.840 --> 0:12:30.680
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:12:30.800 --> 0:12:33.600
<v Speaker 2>each weekday. He's starting at two pm Eastern on applecar

0:12:33.720 --> 0:12:36.680
<v Speaker 2>Play and Android Auto with the Bloomberg Business Ad. You

0:12:36.720 --> 0:12:40.000
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:12:40.040 --> 0:12:43.839
<v Speaker 2>New York station, Just say Alexa Play Bloomberg eleven thirty.

0:12:45.360 --> 0:12:47.720
<v Speaker 5>Certain logistics and shipping companies are going to have a

0:12:47.720 --> 0:12:50.840
<v Speaker 5>really good view into what that actually winds up looking like.

0:12:50.880 --> 0:12:52.320
<v Speaker 5>So we wanted to get the take on that with

0:12:52.360 --> 0:12:56.240
<v Speaker 5>the CEO of rx SO, Drew Wilkerson. He joins us now.

0:12:56.280 --> 0:12:57.960
<v Speaker 5>So there's a lot going on with you, Drew. You

0:12:57.960 --> 0:13:02.040
<v Speaker 5>guys have been really busy lately. In September, you finally

0:13:02.080 --> 0:13:05.480
<v Speaker 5>absorbed Coyote Logistics, so that was quite a hurdle. You

0:13:05.559 --> 0:13:08.120
<v Speaker 5>also are looking forward to twenty twenty five in terms

0:13:08.120 --> 0:13:10.920
<v Speaker 5>of demand growth and tariff questions. You're start those down

0:13:10.960 --> 0:13:15.280
<v Speaker 5>from late November by like twenty five percent. What's going

0:13:15.320 --> 0:13:16.960
<v Speaker 5>on with you guys? What are some of the highlights?

0:13:18.400 --> 0:13:21.200
<v Speaker 10>As you mentioned, we closed the acquisition of Coyote. We

0:13:21.240 --> 0:13:24.000
<v Speaker 10>actually closed it fairly fast when you look at it

0:13:24.160 --> 0:13:26.240
<v Speaker 10>from time of announcement to when we close. We close

0:13:26.320 --> 0:13:28.080
<v Speaker 10>it within just a couple of months, and this is

0:13:28.600 --> 0:13:32.319
<v Speaker 10>a transformational acquisition for US. It more than doubles our

0:13:32.360 --> 0:13:35.560
<v Speaker 10>truck brokerage, making us the third largest truck brokerage in

0:13:35.600 --> 0:13:36.400
<v Speaker 10>North America.

0:13:36.800 --> 0:13:37.640
<v Speaker 9>Sets us up.

0:13:37.559 --> 0:13:40.040
<v Speaker 10>Really good for growth because when we were doing due diligence,

0:13:40.080 --> 0:13:42.520
<v Speaker 10>one of the things we looked at was the customer overlap,

0:13:42.559 --> 0:13:45.040
<v Speaker 10>and there was not a lot of customer overlap. And

0:13:45.080 --> 0:13:47.680
<v Speaker 10>we're going to get more exposure into some verticals that

0:13:47.720 --> 0:13:49.640
<v Speaker 10>we weren't as strong as in like food and beverage

0:13:49.640 --> 0:13:52.920
<v Speaker 10>from the acquisition. So really excited. We're in the early days,

0:13:52.920 --> 0:13:57.000
<v Speaker 10>but so far as far out seeding, far exceeding our expectations.

0:13:57.520 --> 0:14:00.160
<v Speaker 3>So you look at the likes of these Amazon on

0:14:00.160 --> 0:14:02.880
<v Speaker 3>strikes very closely, I'm sure, And what do you see

0:14:03.080 --> 0:14:06.280
<v Speaker 3>for the future of labor calls and the potential for

0:14:06.320 --> 0:14:08.080
<v Speaker 3>any disruptions like that down the pike?

0:14:09.080 --> 0:14:13.000
<v Speaker 10>Yeah, and transportation, anytime that there's a disruption or volatility,

0:14:13.040 --> 0:14:15.840
<v Speaker 10>it actually creates a good thing on the transportation industry

0:14:15.880 --> 0:14:19.080
<v Speaker 10>as you start to see tender rejections rise, and from

0:14:19.120 --> 0:14:21.600
<v Speaker 10>that standpoint, you set yourself up in a position to

0:14:21.680 --> 0:14:24.680
<v Speaker 10>be able to get spot loads and projects as others

0:14:24.720 --> 0:14:27.360
<v Speaker 10>are falling off of it, so as things like that

0:14:27.400 --> 0:14:29.880
<v Speaker 10>and cause disruption in the market. For us, that's actually

0:14:30.080 --> 0:14:32.200
<v Speaker 10>the volatility is a good thing for our business.

0:14:33.280 --> 0:14:36.960
<v Speaker 5>Volatility may be good, but questions and visibility on tariffs

0:14:37.040 --> 0:14:40.360
<v Speaker 5>may not be. How are you guys preparing for next year?

0:14:41.520 --> 0:14:44.560
<v Speaker 10>We're watching it extremely closely on what's going to happen

0:14:44.880 --> 0:14:48.640
<v Speaker 10>from a teariff perspective, and overall long term, you know

0:14:48.680 --> 0:14:51.760
<v Speaker 10>what it will do is it will drive more domestic transportation,

0:14:52.000 --> 0:14:54.480
<v Speaker 10>and for us that's a good thing. We're the majority

0:14:54.520 --> 0:14:56.720
<v Speaker 10>of our business, over ninety percent of our business is

0:14:56.760 --> 0:15:00.800
<v Speaker 10>done entra US, So for us, the more that you

0:15:00.840 --> 0:15:03.680
<v Speaker 10>see on souring into the US, it creates more transportation

0:15:03.760 --> 0:15:05.840
<v Speaker 10>opportunities for us to be able to capitalize on.

0:15:06.680 --> 0:15:09.040
<v Speaker 7>What are your margins like and how can you expand them?

0:15:09.080 --> 0:15:11.800
<v Speaker 3>We saw obviously, you know, FedEx and the likes of

0:15:12.160 --> 0:15:14.880
<v Speaker 3>USPS and so on trying to do the very same.

0:15:15.240 --> 0:15:17.520
<v Speaker 3>I'm just curious that you know, particularly to the design

0:15:17.520 --> 0:15:20.200
<v Speaker 3>when you're trying to make acquisitions, are there ways that

0:15:20.240 --> 0:15:21.120
<v Speaker 3>you can cut costs?

0:15:22.200 --> 0:15:24.200
<v Speaker 10>Yeah, And when you look at one of the things

0:15:24.200 --> 0:15:26.560
<v Speaker 10>that we've been doing, we've been an early adopter in

0:15:27.000 --> 0:15:29.560
<v Speaker 10>technology and the transportation industry, and if you go back

0:15:29.600 --> 0:15:32.400
<v Speaker 10>and you look over the last decade, our margins have

0:15:32.440 --> 0:15:34.920
<v Speaker 10>been some of the strongest in the industry. It's because

0:15:34.960 --> 0:15:38.960
<v Speaker 10>we've invested so much into these pricing algorithms that allow

0:15:39.080 --> 0:15:42.240
<v Speaker 10>us to have optimal pricing to both the customer and

0:15:42.320 --> 0:15:45.600
<v Speaker 10>to the carrier. So we're going to continue to focus

0:15:45.640 --> 0:15:48.200
<v Speaker 10>on technology and use it as ways to expand our

0:15:48.240 --> 0:15:52.240
<v Speaker 10>margins but also increase our employee productivity. If you look

0:15:52.400 --> 0:15:55.560
<v Speaker 10>over the last twelve months, our employee productivity is up

0:15:55.720 --> 0:15:58.600
<v Speaker 10>fifteen percent. And so for us, if we're able to

0:15:58.600 --> 0:16:00.360
<v Speaker 10>be able to do it, and we're able to increase

0:16:00.480 --> 0:16:04.600
<v Speaker 10>our loads per person per day, then ultimately that will

0:16:04.600 --> 0:16:05.960
<v Speaker 10>increase our overall margins.

0:16:06.440 --> 0:16:08.960
<v Speaker 5>But when you look at, say the tariff situation, and

0:16:09.000 --> 0:16:11.800
<v Speaker 5>you add that into your goals, like who pays for

0:16:11.880 --> 0:16:14.160
<v Speaker 5>those tariffs? I mean, do you guys do it? Does

0:16:14.200 --> 0:16:16.440
<v Speaker 5>the end consumer do it? And it's the end consumer,

0:16:16.520 --> 0:16:18.440
<v Speaker 5>I would think that hurts demand. If it's you guys,

0:16:18.480 --> 0:16:20.040
<v Speaker 5>I would think that hurts your margins.

0:16:20.880 --> 0:16:24.520
<v Speaker 10>Yeah, I think that that's still unknown. Ultimately, I think

0:16:24.560 --> 0:16:26.360
<v Speaker 10>it would be hard for it not to be passed

0:16:26.400 --> 0:16:28.720
<v Speaker 10>down to the end consumer. If there was a rise

0:16:28.760 --> 0:16:31.520
<v Speaker 10>in price that ultimately that would go back to the

0:16:31.600 --> 0:16:34.880
<v Speaker 10>end consumer. But again something that we're watching very closely.

0:16:35.200 --> 0:16:38.360
<v Speaker 3>Yeah, but you do have presidents, right, there were twists

0:16:38.400 --> 0:16:40.360
<v Speaker 3>put on last time around, and some of those terriffs

0:16:40.400 --> 0:16:42.000
<v Speaker 3>didn't come off during the Biden administration.

0:16:42.080 --> 0:16:44.240
<v Speaker 7>So how has it impacted your business already?

0:16:45.040 --> 0:16:47.840
<v Speaker 10>Yeah, so if you go back to the last Trump administration,

0:16:48.320 --> 0:16:52.000
<v Speaker 10>it was actually a robust transportation cycle for US, and

0:16:52.080 --> 0:16:54.240
<v Speaker 10>you know, there were there were highs and lows throughout

0:16:54.280 --> 0:16:57.440
<v Speaker 10>the four years, but overall it was it was a

0:16:57.480 --> 0:17:01.480
<v Speaker 10>strong transportation market. And some of the tariffs that you

0:17:01.520 --> 0:17:06.480
<v Speaker 10>saw put on with China led to more domestic and

0:17:06.600 --> 0:17:09.560
<v Speaker 10>more US Mexico trade. So our Mexico business has been

0:17:09.680 --> 0:17:13.400
<v Speaker 10>up roughly thirty percent whenever we saw businesses shift from

0:17:13.560 --> 0:17:14.640
<v Speaker 10>China into Mexico.

0:17:15.359 --> 0:17:17.200
<v Speaker 5>So, but are you worried if we get tariffs on

0:17:17.280 --> 0:17:19.040
<v Speaker 5>Mexico that's going to mess you guys up.

0:17:20.040 --> 0:17:21.399
<v Speaker 9>We're watching it very closely.

0:17:21.480 --> 0:17:24.720
<v Speaker 10>But again, you know, if there's more domestic loads and

0:17:24.800 --> 0:17:27.240
<v Speaker 10>more domestic volume that goes out there, that's a good

0:17:27.240 --> 0:17:31.000
<v Speaker 10>thing for US overall. But obviously if we're hurt for

0:17:31.200 --> 0:17:33.560
<v Speaker 10>our trade partners to the north or to the south,

0:17:33.760 --> 0:17:36.320
<v Speaker 10>is something that could have an impact on that volume

0:17:36.359 --> 0:17:38.159
<v Speaker 10>and shift it to more domestic volume.

0:17:38.560 --> 0:17:41.560
<v Speaker 3>You're the broker, right, but I'm sure gas prices impact

0:17:41.800 --> 0:17:44.720
<v Speaker 3>you and how much your services are needed. So how

0:17:44.840 --> 0:17:47.600
<v Speaker 3>important is it for the likes of r so that

0:17:47.680 --> 0:17:48.840
<v Speaker 3>gas prices stay low.

0:17:50.359 --> 0:17:53.960
<v Speaker 10>We watch fuel prices very very closely, but ultimately, for US,

0:17:54.000 --> 0:17:55.960
<v Speaker 10>fuel prices are more of a pass through from the

0:17:56.000 --> 0:17:57.119
<v Speaker 10>customer to the carrier.

0:17:57.160 --> 0:17:59.440
<v Speaker 5>As a broker, can we talk about your stock for

0:17:59.440 --> 0:18:01.160
<v Speaker 5>a second? And I appreciate your the CEO, so you're

0:18:01.160 --> 0:18:02.560
<v Speaker 5>going to be like, I don't know why the stock

0:18:02.640 --> 0:18:05.119
<v Speaker 5>is down twenty five percent in the last month. We're fantastic,

0:18:05.240 --> 0:18:07.280
<v Speaker 5>I get that, but why is your stock down twenty

0:18:07.280 --> 0:18:08.280
<v Speaker 5>five percent in last month?

0:18:09.359 --> 0:18:11.200
<v Speaker 10>I think overall, if you go back and you listen

0:18:11.200 --> 0:18:13.119
<v Speaker 10>to our earnings call, we said that this was going

0:18:13.160 --> 0:18:15.000
<v Speaker 10>to be a muted peak season, and we were one

0:18:15.040 --> 0:18:16.720
<v Speaker 10>of the first to say that this was going to

0:18:16.760 --> 0:18:19.080
<v Speaker 10>be a muted peak season, and I think people are

0:18:19.119 --> 0:18:21.879
<v Speaker 10>starting to see that play out now. The way that

0:18:21.920 --> 0:18:24.000
<v Speaker 10>we've measured the stock is what it does over the

0:18:24.040 --> 0:18:26.560
<v Speaker 10>long term, and if you look over the last twenty

0:18:26.640 --> 0:18:29.200
<v Speaker 10>four months, it's up over twenty percent, and you know,

0:18:29.520 --> 0:18:32.080
<v Speaker 10>for a cyclical market that's at the bottom of the

0:18:32.080 --> 0:18:33.880
<v Speaker 10>cycle and been there for over two and a half years,

0:18:33.880 --> 0:18:37.480
<v Speaker 10>we've got happy investors with how we've performed throughout the market,

0:18:37.800 --> 0:18:40.160
<v Speaker 10>and we're not watching the stock price on a day

0:18:40.160 --> 0:18:42.160
<v Speaker 10>to day basis. We're really watching to see what it's

0:18:42.200 --> 0:18:44.520
<v Speaker 10>able to do on a one, two, three year basis.

0:18:45.359 --> 0:18:47.640
<v Speaker 3>You know, we've been through a year where we've seen

0:18:47.720 --> 0:18:51.120
<v Speaker 3>continuing wars, we've seen any number of elections, we've seen

0:18:51.440 --> 0:18:55.800
<v Speaker 3>huge geopolitical turmoil and changes and so on. And you

0:18:55.800 --> 0:18:58.439
<v Speaker 3>compete with the global companies, you compete with Chinese companies,

0:18:58.440 --> 0:19:01.479
<v Speaker 3>you compete with Middle Eastern shippers, and so on. I'm sure,

0:19:01.760 --> 0:19:05.399
<v Speaker 3>how does the prospects of maybe a commer twenty twenty

0:19:05.400 --> 0:19:10.400
<v Speaker 3>five help your business as a tailwind?

0:19:11.720 --> 0:19:14.720
<v Speaker 10>Well, first, I would say, remember, we're largely a North

0:19:14.760 --> 0:19:18.919
<v Speaker 10>American based company, So what we're doing is transportation that

0:19:19.080 --> 0:19:22.560
<v Speaker 10>is largely driven by truckload and LTL across North America.

0:19:22.640 --> 0:19:24.720
<v Speaker 10>So a lot of the companies that you're referencing aren't

0:19:24.720 --> 0:19:28.280
<v Speaker 10>necessarily who we're competing with on a day to day basis.

0:19:28.640 --> 0:19:30.240
<v Speaker 10>But when you look at What it does is it

0:19:30.280 --> 0:19:33.840
<v Speaker 10>would bring stability to overall forecasting and it will allow

0:19:33.960 --> 0:19:35.600
<v Speaker 10>us to be able to forecast because if you go

0:19:35.680 --> 0:19:39.600
<v Speaker 10>over the last three years, forecasting has been off when

0:19:39.640 --> 0:19:42.320
<v Speaker 10>you look at where people have projected volumes to come

0:19:42.359 --> 0:19:44.320
<v Speaker 10>in for the industry overall.

0:19:44.560 --> 0:19:45.560
<v Speaker 7>Drews, thank you so much.

0:19:45.640 --> 0:19:48.439
<v Speaker 3>A fascinating conversation, and do please keep a touch because

0:19:48.800 --> 0:19:53.000
<v Speaker 3>I imagine it to be quite the quite the year

0:19:53.080 --> 0:19:56.160
<v Speaker 3>guys next year and for a freight brokerages and shippers

0:19:56.200 --> 0:19:59.400
<v Speaker 3>in general as well. Drew Wilkerson, CEO of RXO, thank

0:19:59.440 --> 0:19:59.960
<v Speaker 3>you so much.

0:20:02.000 --> 0:20:05.879
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:20:05.960 --> 0:20:08.880
<v Speaker 2>each weekday starting at two pm Easter on Apple car

0:20:08.920 --> 0:20:11.879
<v Speaker 2>Play and Android Auto with the Bloomberg Business App. You

0:20:11.920 --> 0:20:15.160
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:20:15.240 --> 0:20:19.040
<v Speaker 2>New York station, Just say Alexa play Bloomberg eleven thirty.

0:20:20.359 --> 0:20:23.480
<v Speaker 5>Well, no holiday season would be complete without the iconic

0:20:23.560 --> 0:20:27.119
<v Speaker 5>Elf on the Shelf. The company behind the timeless brand's

0:20:27.119 --> 0:20:29.399
<v Speaker 5>been working all year round to produce new products and

0:20:29.640 --> 0:20:32.119
<v Speaker 5>entertainment value. Now, remember this is how the story on

0:20:32.119 --> 0:20:36.400
<v Speaker 5>the Elf on the Shelf goes. Every night, the Santa's

0:20:36.480 --> 0:20:39.760
<v Speaker 5>scout elves fly to the North Pole to report to

0:20:39.840 --> 0:20:42.680
<v Speaker 5>Santa every day in December of children's have been behaving

0:20:42.720 --> 0:20:44.840
<v Speaker 5>or misbehaving, and then every morning they wind up in

0:20:44.880 --> 0:20:47.640
<v Speaker 5>a different spot to sort of see the real deal

0:20:47.720 --> 0:20:50.160
<v Speaker 5>and check out what kids are actually doing well. Joining

0:20:50.240 --> 0:20:51.960
<v Speaker 5>us now for more on this. The co founders and

0:20:52.000 --> 0:20:55.960
<v Speaker 5>co CEOs of the Loomistella Company, Krista Pitts and as

0:20:55.960 --> 0:21:01.080
<v Speaker 5>Shanda Bell. Shanda's also the chief marketing officer. Guys, Happy Christmas.

0:21:01.119 --> 0:21:03.639
<v Speaker 5>This is always such a fun tradition for elp on

0:21:03.640 --> 0:21:07.159
<v Speaker 5>the Shelf, particularly if you have kids. Krista, let's just

0:21:07.200 --> 0:21:11.280
<v Speaker 5>start with you. How are things going this year? It's busy.

0:21:11.440 --> 0:21:14.119
<v Speaker 1>I mean we liken our world to actually loading the

0:21:14.200 --> 0:21:17.760
<v Speaker 1>sleigh on Christmas Eve, so up until the very last moment,

0:21:18.280 --> 0:21:21.360
<v Speaker 1>we are working hard to make sure children feel all

0:21:21.400 --> 0:21:24.120
<v Speaker 1>of the love and all of the joy on Christmas

0:21:24.119 --> 0:21:26.920
<v Speaker 1>Morning that every parent dreams for their family.

0:21:27.119 --> 0:21:28.680
<v Speaker 7>Christ I mean it's kind of genius.

0:21:28.760 --> 0:21:32.159
<v Speaker 3>You know, you took Christmas and you know made it

0:21:32.240 --> 0:21:33.560
<v Speaker 3>something that you basically own.

0:21:34.000 --> 0:21:35.560
<v Speaker 7>What's next for Lumistella.

0:21:36.680 --> 0:21:39.160
<v Speaker 1>Well, next year, we're very excited to announce that we

0:21:39.240 --> 0:21:42.280
<v Speaker 1>are launching our very first ever chapter book. You know,

0:21:42.359 --> 0:21:45.560
<v Speaker 1>children all over the world write us and say, what

0:21:45.600 --> 0:21:48.320
<v Speaker 1>do the elves eat? You know, give us all the

0:21:48.359 --> 0:21:51.200
<v Speaker 1>scoop on how Santa became magical and how did the

0:21:51.240 --> 0:21:54.520
<v Speaker 1>elves get their magic? And so, because we have become

0:21:54.680 --> 0:21:58.399
<v Speaker 1>the source of that information and we are owning the

0:21:58.440 --> 0:22:01.000
<v Speaker 1>world of Santa Claus, the chapter book is going to

0:22:01.080 --> 0:22:03.200
<v Speaker 1>answer a lot of those questions for kids. And we're

0:22:03.240 --> 0:22:06.879
<v Speaker 1>really excited about that partnership with HarperCollins. So that drops

0:22:06.920 --> 0:22:07.639
<v Speaker 1>in September.

0:22:07.800 --> 0:22:10.639
<v Speaker 5>What do they eat? That's a brilliant I love that. Hey, Shanda,

0:22:11.359 --> 0:22:14.320
<v Speaker 5>as a chief marketing officer, do you feel like Elf

0:22:14.359 --> 0:22:17.120
<v Speaker 5>on the Shelf markets itself at this point or how

0:22:17.200 --> 0:22:18.960
<v Speaker 5>much more work do you need to do to be like, no,

0:22:19.240 --> 0:22:21.439
<v Speaker 5>we need to have more penetration here for Elf on

0:22:21.440 --> 0:22:21.879
<v Speaker 5>the Shelf.

0:22:23.400 --> 0:22:26.600
<v Speaker 1>That's a great question. It's a little bit of both, right. So,

0:22:26.920 --> 0:22:31.320
<v Speaker 1>certainly social media has taken on its own, you know, Vibrato,

0:22:32.680 --> 0:22:35.480
<v Speaker 1>but it's really our job as a company to listen

0:22:35.520 --> 0:22:37.760
<v Speaker 1>to our consumers and the best way to do that is.

0:22:37.720 --> 0:22:40.800
<v Speaker 6>Through social media. So that's how we continue to serve

0:22:40.840 --> 0:22:41.760
<v Speaker 6>out new products.

0:22:41.920 --> 0:22:44.159
<v Speaker 1>We certainly want to listen, but we also have a

0:22:44.160 --> 0:22:47.119
<v Speaker 1>lot of questions that people want answered directly from the brand,

0:22:47.720 --> 0:22:51.479
<v Speaker 1>So it can be anything from to Christa's point, you know,

0:22:51.560 --> 0:22:54.640
<v Speaker 1>backstory type questions about the Santa Verse and the lore

0:22:54.720 --> 0:22:56.920
<v Speaker 1>of all the other characters that we have to offer

0:22:57.480 --> 0:23:00.119
<v Speaker 1>from Elf Babies this year and frost Pit.

0:23:00.440 --> 0:23:03.520
<v Speaker 6>Or we have Little grunt Our new Little Yetti. Elf

0:23:03.600 --> 0:23:05.040
<v Speaker 6>Pets are super popular.

0:23:05.560 --> 0:23:08.560
<v Speaker 5>What's an else we hang one?

0:23:09.040 --> 0:23:11.600
<v Speaker 1>Oh my gosh, alf Pets are amazing, so they each

0:23:11.640 --> 0:23:15.199
<v Speaker 1>have their own animated special on Netflix. And elf Pets

0:23:15.240 --> 0:23:19.000
<v Speaker 1>really teach children about faith, hope and love. So we

0:23:19.119 --> 0:23:24.040
<v Speaker 1>use characters that kids love and imbue values that parents love,

0:23:24.280 --> 0:23:27.000
<v Speaker 1>and so they have their own jobs for Santa Claus

0:23:27.040 --> 0:23:30.200
<v Speaker 1>and help him make his journey on Christmas Eve using

0:23:30.320 --> 0:23:31.960
<v Speaker 1>the values of faith, hope and love.

0:23:32.600 --> 0:23:35.639
<v Speaker 3>Explain to me how you know, is there a part

0:23:36.400 --> 0:23:39.120
<v Speaker 3>of the sort of coming up with all of these

0:23:39.160 --> 0:23:42.000
<v Speaker 3>ideas at which point you have to pay somebody for

0:23:42.040 --> 0:23:44.920
<v Speaker 3>the ip I mean, can you can you just tack

0:23:45.000 --> 0:23:48.480
<v Speaker 3>yourselves onto the Santa mythology for example, and owners without

0:23:48.520 --> 0:23:50.400
<v Speaker 3>actually paying anybody, or how does that all work?

0:23:51.760 --> 0:23:52.960
<v Speaker 6>That's a great question too.

0:23:53.119 --> 0:23:56.160
<v Speaker 1>So this year we launched the Santa Verse to consumers

0:23:56.200 --> 0:23:59.560
<v Speaker 1>and really it's the entire enchanted world of Santa Claus.

0:23:59.640 --> 0:24:01.680
<v Speaker 6>So it's every friend.

0:24:01.440 --> 0:24:05.720
<v Speaker 1>It's every foe, it's an entire world of storytelling. And

0:24:05.960 --> 0:24:09.480
<v Speaker 1>really every elf has its own story to tell. Santa

0:24:09.600 --> 0:24:12.320
<v Speaker 1>Missus Clause, all the elf pets, they all have their

0:24:12.359 --> 0:24:15.000
<v Speaker 1>own stories and each one is unique to every family

0:24:15.040 --> 0:24:15.720
<v Speaker 1>that adopts it.

0:24:15.800 --> 0:24:18.200
<v Speaker 7>So that's original to you. But then do you have

0:24:18.240 --> 0:24:19.639
<v Speaker 7>to is there anybody out there.

0:24:19.520 --> 0:24:21.480
<v Speaker 3>That owns any of this or is it in sort

0:24:21.480 --> 0:24:22.920
<v Speaker 3>of the public domain if you know what I mean?

0:24:22.960 --> 0:24:25.960
<v Speaker 3>Is there any copyright or is there any I don't know,

0:24:26.000 --> 0:24:28.199
<v Speaker 3>a state of Santa Claus anywhere I don't know.

0:24:29.359 --> 0:24:32.480
<v Speaker 1>Yeah, So we certainly have copyright and trade warn't protection

0:24:32.640 --> 0:24:35.360
<v Speaker 1>on all the things that we can that we work

0:24:35.400 --> 0:24:37.960
<v Speaker 1>with Santa Claus to produce and to come up with.

0:24:39.040 --> 0:24:42.040
<v Speaker 6>You know, but it's an amazing mythology.

0:24:42.080 --> 0:24:44.359
<v Speaker 1>It's the greatest mythology of our time that no one's

0:24:44.400 --> 0:24:46.679
<v Speaker 1>really taken the time to explain, and nobody's in a

0:24:46.720 --> 0:24:49.439
<v Speaker 1>better position to do that than us. So I have

0:24:49.440 --> 0:24:52.400
<v Speaker 1>this amazing hero brand that's in you know, twenty eight

0:24:52.440 --> 0:24:55.840
<v Speaker 1>million homes all around the world, and people do look

0:24:55.880 --> 0:24:58.080
<v Speaker 1>to us for the answers. They want to know the

0:24:58.119 --> 0:25:01.960
<v Speaker 1>mythology of Santa Claus in this entire world, this entire

0:25:02.119 --> 0:25:05.440
<v Speaker 1>fantastical universe. And so it's our job as a company

0:25:05.480 --> 0:25:07.800
<v Speaker 1>with one hundred and twenty employees that all work for

0:25:07.880 --> 0:25:10.080
<v Speaker 1>Santa to answer those questions.

0:25:10.400 --> 0:25:12.240
<v Speaker 5>So we're Bloomberg, So we got to ask the business

0:25:12.320 --> 0:25:15.400
<v Speaker 5>questions along with all the fun stuff. If we get

0:25:15.440 --> 0:25:18.800
<v Speaker 5>any kind of tariff increase, how does that affect Christa?

0:25:18.880 --> 0:25:21.399
<v Speaker 5>What you guys do? Are you all manufactured in house

0:25:21.840 --> 0:25:23.359
<v Speaker 5>in the US? Walk us through that?

0:25:24.640 --> 0:25:25.159
<v Speaker 9>Yes, you know.

0:25:25.200 --> 0:25:27.480
<v Speaker 1>I had the pleasure of being on Bloomberg a little

0:25:27.560 --> 0:25:31.080
<v Speaker 1>earlier this year with Vonnie, and I explained that while

0:25:31.119 --> 0:25:35.000
<v Speaker 1>we fully support our government's efforts to secure feared trade

0:25:35.000 --> 0:25:38.960
<v Speaker 1>agreements as balance trade is great for everyone, it's important

0:25:39.000 --> 0:25:41.399
<v Speaker 1>to note that in our case, as a small to

0:25:41.440 --> 0:25:46.919
<v Speaker 1>medium sized business, tariffs can significantly impact a business like ours.

0:25:47.040 --> 0:25:51.080
<v Speaker 1>Small businesses consumers are going to bear the brunt of

0:25:51.119 --> 0:25:55.400
<v Speaker 1>those costs, and for us, it's also because we can

0:25:55.480 --> 0:25:58.119
<v Speaker 1>only bear so much. So, just like in the supply

0:25:58.240 --> 0:26:00.480
<v Speaker 1>chain crisis, we were able to hold our our own

0:26:00.560 --> 0:26:04.040
<v Speaker 1>and to really stabilize our prices, but at some point

0:26:04.200 --> 0:26:06.120
<v Speaker 1>it's going to have to pass on to the consumer.

0:26:06.240 --> 0:26:10.720
<v Speaker 1>So absolutely, as a company that sources and manufactures our

0:26:10.760 --> 0:26:12.960
<v Speaker 1>own goods and ultimately is in charge of our own

0:26:13.000 --> 0:26:17.879
<v Speaker 1>supply chain, tariffs can hurt small businesses. And the additional

0:26:17.960 --> 0:26:21.000
<v Speaker 1>thing to that to think about is that when you're

0:26:21.000 --> 0:26:26.159
<v Speaker 1>looking at these tariffs and in this particular situation, the

0:26:26.359 --> 0:26:28.439
<v Speaker 1>companies that are going to benefit the most, or the

0:26:28.480 --> 0:26:31.680
<v Speaker 1>companies that are out in the world of counterfeit, they're

0:26:31.720 --> 0:26:34.600
<v Speaker 1>the world of imposter. They're the world of dupes because

0:26:34.960 --> 0:26:38.520
<v Speaker 1>they aren't following any of the same laws or rules

0:26:38.560 --> 0:26:41.680
<v Speaker 1>that we are. Their goods come in usually small parcel

0:26:41.760 --> 0:26:45.360
<v Speaker 1>package overnight and then that's how they are going out

0:26:45.400 --> 0:26:48.080
<v Speaker 1>into the market. And so with companies like ours and

0:26:48.160 --> 0:26:51.320
<v Speaker 1>other companies, these tariffs, if they happen, and there's still

0:26:51.359 --> 0:26:53.919
<v Speaker 1>a lot to be seen, could be very impactful.

0:26:54.160 --> 0:26:56.400
<v Speaker 7>How do you contract those dupes?

0:26:56.480 --> 0:26:59.240
<v Speaker 3>I'm curious because you know, it's not even for sure

0:26:59.320 --> 0:27:02.159
<v Speaker 3>that even big, huge website like Amazon for example, can

0:27:02.480 --> 0:27:04.000
<v Speaker 3>really get rid of all of them.

0:27:04.640 --> 0:27:06.679
<v Speaker 1>Yeah, you know, it's a struggle for Amazon. You know,

0:27:06.720 --> 0:27:10.280
<v Speaker 1>we have an entire team of people internally that work

0:27:10.480 --> 0:27:14.520
<v Speaker 1>tirelessly to get cease and desists letters out and to

0:27:14.680 --> 0:27:18.400
<v Speaker 1>ensure that our ip is protected and that truly the

0:27:18.440 --> 0:27:21.840
<v Speaker 1>real brands that we've spent our life building are the

0:27:21.880 --> 0:27:24.280
<v Speaker 1>ones you see when you search on their platform, and

0:27:24.320 --> 0:27:27.040
<v Speaker 1>they've struggled with this for years. It's definitely something we

0:27:27.160 --> 0:27:29.679
<v Speaker 1>spend hours and hours focused on.

0:27:30.000 --> 0:27:31.840
<v Speaker 6>You know, we've struggled.

0:27:31.320 --> 0:27:35.359
<v Speaker 1>With people landing on our ad words, buying them up,

0:27:35.400 --> 0:27:37.880
<v Speaker 1>and then you can't even find the actual products.

0:27:38.240 --> 0:27:39.600
<v Speaker 6>It's something the industry is going to.

0:27:39.640 --> 0:27:40.240
<v Speaker 9>Have to tackle.

0:27:40.280 --> 0:27:42.560
<v Speaker 1>We're going to have to tackle it head on because

0:27:42.600 --> 0:27:46.439
<v Speaker 1>imposters and dupes, they're dangerous. Many of them are not

0:27:46.560 --> 0:27:49.359
<v Speaker 1>safety tested. Many of them are getting into the hands

0:27:49.359 --> 0:27:52.600
<v Speaker 1>and the homes and families, and it's absolutely bad for

0:27:52.720 --> 0:27:54.359
<v Speaker 1>all of us when that becomes the case.

0:27:54.440 --> 0:27:56.320
<v Speaker 5>I think Bonnie just really wants to know, like who

0:27:56.359 --> 0:27:57.320
<v Speaker 5>owns santam?

0:27:57.880 --> 0:27:58.920
<v Speaker 7>I we do?

0:28:00.160 --> 0:28:01.840
<v Speaker 5>I think like before that, I think this is like

0:28:01.880 --> 0:28:05.040
<v Speaker 5>her quest now, like who owns a Santa?

0:28:05.119 --> 0:28:05.359
<v Speaker 7>For this?

0:28:05.920 --> 0:28:08.640
<v Speaker 5>Hey, Shanda, if we take a look at your partners,

0:28:08.640 --> 0:28:10.359
<v Speaker 5>we just had a nice piece out that showed you know,

0:28:10.400 --> 0:28:12.879
<v Speaker 5>Netflix one of your partners, et cetera. How do you

0:28:12.960 --> 0:28:16.240
<v Speaker 5>guys work with them throughout the year. What are those partnerships?

0:28:16.240 --> 0:28:17.400
<v Speaker 5>How valuable are they to you?

0:28:19.119 --> 0:28:22.439
<v Speaker 1>Yeah, our partners are certainly a big, huge part of

0:28:22.520 --> 0:28:25.840
<v Speaker 1>what we do right. We want to offer the best

0:28:25.880 --> 0:28:30.840
<v Speaker 1>in consumer products, entertainment and experiences for our fans, and

0:28:30.920 --> 0:28:35.760
<v Speaker 1>so relying on these partners, especially Kellogg's McDonald's for example,

0:28:36.160 --> 0:28:39.680
<v Speaker 1>they might offer an experience for families like we offer

0:28:39.760 --> 0:28:42.360
<v Speaker 1>joyful family moments and so getting that toy in a

0:28:42.400 --> 0:28:45.320
<v Speaker 1>happy meal for example in Australia and in the UK

0:28:46.160 --> 0:28:49.560
<v Speaker 1>where that program is live, as well as you know,

0:28:49.600 --> 0:28:52.880
<v Speaker 1>getting your fun little you know Elf on the shelf cereal.

0:28:53.360 --> 0:28:55.640
<v Speaker 6>The kids love that it makes fun Elf ideas.

0:28:55.640 --> 0:29:00.000
<v Speaker 1>So we help families create joyful family moments through these partnerships.

0:29:00.120 --> 0:29:02.560
<v Speaker 1>For example they do scavenger hunts in the mall and

0:29:02.600 --> 0:29:03.120
<v Speaker 1>things like that.

0:29:03.400 --> 0:29:05.720
<v Speaker 6>So these are vital partnerships.

0:29:05.800 --> 0:29:09.040
<v Speaker 1>Clearly, entertainment for any type of property like our own,

0:29:09.680 --> 0:29:12.520
<v Speaker 1>is invaluable. So we have an Elf story as well

0:29:12.560 --> 0:29:16.400
<v Speaker 1>as all three Elf pets that we actually produced in house,

0:29:16.800 --> 0:29:20.400
<v Speaker 1>all streaming on Netflix. So these partnerships are really valuable

0:29:20.440 --> 0:29:23.160
<v Speaker 1>to us. You can't have a global intellectual property and

0:29:23.200 --> 0:29:24.360
<v Speaker 1>not have entertainment for.

0:29:24.400 --> 0:29:27.920
<v Speaker 6>Children to answer all the questions that they ask.

0:29:28.040 --> 0:29:30.640
<v Speaker 1>But it definitely keeps us busy, but we're honored to

0:29:30.680 --> 0:29:31.360
<v Speaker 1>have in this part.

0:29:31.360 --> 0:29:33.600
<v Speaker 3>So I think the elves and the reindeer and Santa

0:29:33.760 --> 0:29:37.080
<v Speaker 3>take off from Finland somewhere tonight around you know, after

0:29:37.160 --> 0:29:38.640
<v Speaker 3>two in the morning, I think, and then we can

0:29:38.680 --> 0:29:41.560
<v Speaker 3>track them, right, And I'm curious then what happens once

0:29:41.960 --> 0:29:44.240
<v Speaker 3>once once Santa is on his way for you guys,

0:29:44.240 --> 0:29:46.040
<v Speaker 3>what's the very next thing that you do after you

0:29:46.040 --> 0:29:46.480
<v Speaker 3>wake up?

0:29:48.080 --> 0:29:52.040
<v Speaker 6>Well, we're hopefully asleep. We're much like the elves.

0:29:52.160 --> 0:29:55.160
<v Speaker 11>We're much like the elves where we're really really tired,

0:29:55.240 --> 0:29:58.240
<v Speaker 11>and we have worked really hard, three hundred and sixty

0:29:58.280 --> 0:30:00.960
<v Speaker 11>five days a year to pull off, you know, the

0:30:01.040 --> 0:30:02.800
<v Speaker 11>Christmas season for our fans.

0:30:02.880 --> 0:30:07.040
<v Speaker 1>So we are exhausted. Our company, our employees are exhausted.

0:30:07.080 --> 0:30:09.280
<v Speaker 1>They have worked full time, just like the elves do

0:30:09.400 --> 0:30:12.280
<v Speaker 1>for Santa Claus. So hopefully everybody get a little bit

0:30:12.320 --> 0:30:14.840
<v Speaker 1>of a break, and then early January we're back at

0:30:14.840 --> 0:30:15.200
<v Speaker 1>it again.

0:30:15.280 --> 0:30:16.320
<v Speaker 7>Did the Elves think alcohol?

0:30:17.120 --> 0:30:17.320
<v Speaker 9>Yeah?

0:30:17.400 --> 0:30:19.560
<v Speaker 6>I do right here.

0:30:21.200 --> 0:30:26.720
<v Speaker 12>So it's Belvedere, So it's going to be a big

0:30:26.720 --> 0:30:29.360
<v Speaker 12>old corporate party then with the l's and yourselves after

0:30:29.640 --> 0:30:31.400
<v Speaker 12>on Christmas Day when we're all I.

0:30:31.400 --> 0:30:33.560
<v Speaker 5>Mean, if you've ever managed a child during Christmas, you

0:30:33.680 --> 0:30:39.080
<v Speaker 5>definitely have cocktails. Thanks a lot, really appreciate. Happy Holidays

0:30:39.080 --> 0:30:41.560
<v Speaker 5>to you. Krista Pits and Shanda Bell, co founders and

0:30:41.600 --> 0:30:44.080
<v Speaker 5>co CEOs of the Loomisteleic Company.

0:30:44.480 --> 0:30:49.080
<v Speaker 2>This is the Bloomberg Business Week Podcast, a little Apple, Spotify,

0:30:49.240 --> 0:30:52.920
<v Speaker 2>and anywhere else you hit your podcast. Listen live weekday

0:30:52.960 --> 0:30:56.600
<v Speaker 2>afternoons from two to five pm Eastern on Bloomberg dot com,

0:30:56.640 --> 0:30:59.960
<v Speaker 2>the iHeartRadio app, tune In, and the Bloomberg Business App.

0:31:00.040 --> 0:31:02.960
<v Speaker 2>You can also watch us live every weekday on YouTube

0:31:03.200 --> 0:31:05.160
<v Speaker 2>and always on the Bloomberg terminal