Speaker 1: Hey guys, welcome to another episode of Eating Wild Broke.
Speaker 1: I'm your host, Colleen Witt, and today we have a
Speaker 1: very special entrepreneur in the building. We have April Showers, owner,
Speaker 1: founder and creator of Afro Unicorn.
Speaker 2: So what are you going to have us eating today?
Speaker 3: Well, first of all, thank you for having me. I
Speaker 3: love Eating White Broke, and we're going to get back
Speaker 3: in the day and get some. But you call it
Speaker 3: what I call it, sugar toast, cheese toast, sugar cheeseeat.
Speaker 1: Well, this is the first time we've ever had sugar
Speaker 1: cheese toast on our show, which excites me because I
Speaker 1: am always excited about something new and different as far
Speaker 1: as it broke dish and we've taped over fifty episodes
Speaker 1: at this point, so this is good. This is good.
Speaker 1: We're building momentum. The only downside is that it's sugar
Speaker 1: cheese toasts. So but I'm hungry, so I make it work.
Speaker 3: But you know what, it was always good. Really, It's
Speaker 3: been a while, but I've always I used to love it,
Speaker 3: so I'm hoping it wasn't just like hunger.
Speaker 2: Yeah, well, we gonna see today.
Speaker 3: But the good scene is that you are hungry.
Speaker 1: Yeah, I'll probably use a whole on this show. There's
Speaker 1: only been like two episodes where I was like, there's
Speaker 1: definitely no way I'm finishing it. And that was we
Speaker 1: had a guest to a pickled egg and I was like,
Speaker 1: never again. It was absolutely terrible, and everyone behind camera
Speaker 1: knows that I couldn't complete mission, and I said early
Speaker 1: on I'm going to finish it.
Speaker 2: I could not.
Speaker 1: It was terrible, but the guests loved it and that
Speaker 1: was their thing and I respect it.
Speaker 2: But I can definitely pallet this.
Speaker 1: Okay, But before you get into like making this cheese
Speaker 1: sugar toast, which is just simple ingredients. What buttered bread,
Speaker 1: cheese and white sugar?
Speaker 3: Right? Yep, that's it.
Speaker 1: Tell me for all our listeners about afro Unicorn and
Speaker 1: the products of afro Unicorn and where they can get it.
Speaker 3: Okay, So, like you said, I'm April Showers. I'm founder
Speaker 3: of afro Unicorn, which is a lifestyle brand formd women
Speaker 3: and children of color. How unique, divine and magical we
Speaker 3: truly are. I'm the first black woman to have a
Speaker 3: licensed brand character of major retail and what that means
Speaker 3: is that my products sit on the shelves next to Disney, Marvel,
Speaker 3: and Nick. Those are my direct competitors. I am the
Speaker 3: modern day Hello Kitty. We decided to create Afro Unicorn
Speaker 3: basically to give representation where there wasn't any before because
Speaker 3: I was being referred to as a unicorn because I
Speaker 3: have multiple businesses. I own to operate an insurance agency.
Speaker 3: I'm also a licensed real estate broker. I'm a single
Speaker 3: mom of two amazing boys. And so my friend kept
Speaker 3: telling me I was a unicorn. And so finally, after
Speaker 3: two years of like, Cortel, so why do you keep
Speaker 3: calling me a unicorn? He said with April, You're managing
Speaker 3: your businesses, you have your boys, your unicorn. So I
Speaker 3: went to go Google to see what unicorns were all about.
Speaker 3: I saw that they were unique, that they were mystical.
Speaker 3: I'm definitely black girl magic, I'm definitely unique. I started
Speaker 3: to use that emoji on our phones over and over again,
Speaker 3: and then one day it hit me, like, why is
Speaker 3: it only white? Like who determined with these attributes that
Speaker 3: it was only supposed to be white? So that moment
Speaker 3: no longer resonated with me. I went to find one.
Speaker 3: I couldn't find one, and so I decided to just
Speaker 3: create it and be the change that I wanted to
Speaker 3: see and create a platform to help other entrepreneurs.
Speaker 1: So just so we know, before you leave the studio,
Speaker 1: I'm gonna have you autograph every piece of item in
Speaker 1: here because I feel like I'm so inspired. I I'm
Speaker 1: literally looking at the Afro Unicorn stuffed animal so differently
Speaker 1: hearing that background, because it's not until.
Speaker 2: You said it I realize that you're right.
Speaker 1: When I think unicorn, I think of a white horse
Speaker 1: with maybe rainbow hair straight here, and I'm looking at
Speaker 1: Afro Unicorn, this beautiful brown horse with curly hair.
Speaker 2: And.
Speaker 1: I'm so happy right now. Oh my god, that's amazing.
Speaker 1: I love the entrepreneur in you, cause you're like even
Speaker 1: the fact that your friend called you that and that
Speaker 1: questioning of like why are you calling me that? I
Speaker 1: feel that inquisitive like questioning like well, okay, why are
Speaker 1: you calling me this? Oh? Well, you know, because you
Speaker 1: create all this magic right in your life. And then
Speaker 1: you went did your research, you were using the Unicorn brand,
Speaker 1: and then you took it a step forward further and
Speaker 1: said I'm going to just go ahead and inspire others
Speaker 1: and create change. The change that we don't see every day.
Speaker 1: I think one of the guys from Airbnb, Haad said it.
Speaker 1: They said, like entrepreneurs see or paint the world that
Speaker 1: we haven't lived.
Speaker 2: In yet or something.
Speaker 3: Yeah, it's called the white space. So finding the white
Speaker 3: space and that you color in. Wow.
Speaker 2: Wow. So tell us some of the products that we
Speaker 2: can get.
Speaker 3: Wow. So we have you mentioned Walmart. We have over
Speaker 3: eighty five skews at Walmart from party celebrations. That's the
Speaker 3: first category. So I have twenty one SKUs. When you
Speaker 3: think party, you think streamers and napkins and plates, but
Speaker 3: we also have press on nails over there, and hair
Speaker 3: bows and and many plushes. Anything you could put in
Speaker 3: a grab bag we have in the party section. And
Speaker 3: then we just launched for summer. We have slipping slides
Speaker 3: and pools and water blasters what and floaties. I have
Speaker 3: thirty items over in the water section. And here accessory
Speaker 3: you have.
Speaker 2: Band aids, which I don't know why.
Speaker 3: Are my very very favorite. We actually have a lot
Speaker 3: of original music too, so we have a song called
Speaker 3: unicorn Ouch that goes with the bandages. So yeah, bandages
Speaker 3: are my absolute favorite favorite currently in the market. But
Speaker 3: we are launching fruit Snacks next month, which I'm beyond
Speaker 3: because I manifested my fruit snacks. I manifested everything, but
Speaker 3: fruit Snacks was really like the thing I walked in
Speaker 3: the grocery store. I was like, I want to be
Speaker 3: in this aisle, and then we're going into that aisle
Speaker 3: just a year ago. So we have When I say,
Speaker 3: African Crana is a modern day Hello Kitty. So if
Speaker 3: you think Hello Kitty and all the items that Hello
Speaker 3: Kitty is on, that's what we're on. We have a
Speaker 3: full fashion line at Target. Oh you're a Walmart and Target, Walmart, Target,
Speaker 3: Jac Pennies, Cohl's, We're entering into CVS. We met with
Speaker 3: Macy's last week. We'll be going to Macy's in the
Speaker 3: spring of twenty four. Yeah, We're We're going everywhere, Nice
Speaker 3: Dollar General, We'll be everywhere.
Speaker 1: So I hope my listeners don't hate on me. But
Speaker 1: I have a daughter and I would love I'm gonna
Speaker 1: shoot my shot. Okay, I usually shoot these shots off camera,
Speaker 1: but you know, if you ever want a little ambassador
Speaker 1: with some sas you know what I'm saying, my daughter
Speaker 1: is willing to do it. Okay, We're gonna have a
Speaker 1: sidebar conversation. She's gonna see these Afro Unicorn horse Afro Unicorns,
Speaker 1: and she's gonna be so ecstatic that she's gonna be like, yeah, Mom,
Speaker 1: I'm down.
Speaker 2: I'm totally down to be an ambassador. She's so.
Speaker 3: The thing about Afrinicorn, that whole ambassador thing is Afrinancorn
Speaker 3: is a grassroots brand. That's what separates us from all
Speaker 3: other major brands that are out there. We highlight our customers.
Speaker 3: So when you go to our page, I post three
Speaker 3: sixty five, three times a day minimum, they're all my customers. Wow.
Speaker 3: I've been doing it for four years straight.
Speaker 2: So do we just tag you?
Speaker 3: And then they're all my special ones, my babies that
Speaker 3: I do like when when stuff drops, I want them
Speaker 3: to see it first so I can get their reactions first.
Speaker 3: I will get them products. But we literally grew grassroots,
Speaker 3: which is customers tagging us.
Speaker 2: Wow.
Speaker 3: We'll talk about all the celebrities that jumped on board organically.
Speaker 3: I've never paid anyone to rock our support. After Unicorn,
Speaker 3: it has truly been a grassroots movement and it's it's
Speaker 3: been pretty phenomenal.
Speaker 1: Well before we get into the crazy that it took
Speaker 1: to launch this phenomenal brand.
Speaker 2: Let's uh, let's see.
Speaker 1: You make this teach us all am, I gonna I
Speaker 1: guess I'm gonna make it with you, right, so tell
Speaker 1: me how it's done.
Speaker 2: We're gonna make this sugar cheese toast.
Speaker 3: It's pretty simple. You're gonna start off with your basic butter.
Speaker 2: Okay, we got the butter and bread. Okay, we got
Speaker 2: the bread. Do I just take a slice?
Speaker 3: Take a slice? You get to take it.
Speaker 1: We got the butter knives, so the the oh, it's
Speaker 1: the butter soft everybody?
Speaker 3: Yeah, you got the og butter. She I mean this
Speaker 3: is definitely the eating Why broke butter? The country crock?
Speaker 3: So a country croc goes on smooth? Is it real butter?
Speaker 3: I don't even know?
Speaker 2: So that's what I was about to say.
Speaker 1: So I learned only on eating while broke. I learned
Speaker 1: this that real butter. There is a difference between this
Speaker 1: country rock and real butter. And once you try real butter, guys,
Speaker 1: I'm sorry you will never go back.
Speaker 3: To this croc. But you know, I don't know.
Speaker 2: And I slather, am I supposed to be slaughtered?
Speaker 3: There? You are? You put it like you know, but
Speaker 3: this is bringing back memories. I'm about to go give
Speaker 3: me some Country cross over real.
Speaker 2: Oh you don't even eat it?
Speaker 3: Look no, but this is it goes on smooth. Their
Speaker 3: ads were like, it goes on smooth, all right. So
Speaker 3: we got our bread all lathered. Uh, so the next
Speaker 3: step is to take your beautiful American in the plastic cheese.
Speaker 1: I thought you were going to say the sugar went
Speaker 1: on for that's crazy, okay, So in my head, I
Speaker 1: envisioned it more like cinnamon toast, you know, back in
Speaker 1: the day. I don't know if you ever had it
Speaker 1: where you put the cinnamon on the yep, yep. Okay,
Speaker 1: So we got the cheese on.
Speaker 3: Put that cheese that right in the middle of the bread,
Speaker 3: got it? And that Since the sugar is close to
Speaker 3: how to make this, maybe that's why I learned how
Speaker 3: to make it, because my mom wanted me to figure
Speaker 3: some stuff out for myself.
Speaker 1: That looks like a lot of sugar, Yeah it is.
Speaker 3: Is that supposed to be? How it looks for real?
Speaker 3: And I want to spread it all over even lee.
Speaker 2: Yeah, she made the sugar snow on the bread.
Speaker 1: I'm gonna try this with as much sugar, but I
Speaker 1: am definitely afraid.
Speaker 2: You probably were like five when you were making you know,
Speaker 2: I want.
Speaker 3: To say that shout shout out to l A U
Speaker 3: s D. I want to say this was in a
Speaker 3: cafetina period too, But maybe I'm chripping.
Speaker 2: We'll see I am, okay, So then okay, so what
Speaker 2: do we do?
Speaker 3: I passed that. Yeah, we're going to pass it to
Speaker 3: me and then I'm gonna put them both in the
Speaker 3: toaster oven.
Speaker 1: Hey, guys, that dish took like one second. If you
Speaker 1: are literally as broke as broke can be, right now,
Speaker 1: I promise you the whole loaf of bread was five bucks,
Speaker 1: and I got I think sixteen slices of cheese for
Speaker 1: five bucks thanks to inflation. So if you're really struggling
Speaker 1: out there, I would say that you can have what
Speaker 1: twenty cheese sugar sandwiches if need be, for ten bucks.
Speaker 1: So well, I guess more right, because then it would.
Speaker 2: Be like a dollar sandwich.
Speaker 1: I don't know. But anyways, while April's toasting, if you want,
Speaker 1: you can leave the plates over there for now.
Speaker 2: I can get all up in the kool aid.
Speaker 1: Okay, So what was going on when you were eating
Speaker 1: cheese sugar toast, like, what was going on around that time?
Speaker 3: Take me back, Well, I probably was growing up like
Speaker 3: you said, I was a little girl, but I do
Speaker 3: remember feednus to my kids when after my divorce and
Speaker 3: moving out and no starting life, not starting over, but
Speaker 3: the continuation.
Speaker 1: Well, take me take me back to the original OG date.
Speaker 1: What was your household like? Was it a single mom?
Speaker 1: Was it dual parents?
Speaker 3: I was doing it was dual parents. People don't believe
Speaker 3: my name is really April Showers, but my daddy is
Speaker 3: Herman Showers. It is my biological name. I grew up
Speaker 3: on eighty ninth in Western in south central Los Angeles,
Speaker 3: and you guys.
Speaker 2: Were below middle class or middle class.
Speaker 3: I think my family worked for the state, so they
Speaker 3: were they were middle class. So we're gonna really dive
Speaker 3: into my story and how I am who I am
Speaker 3: because although I grew up on eighty ninth and Western,
Speaker 3: my mother sure I experienced outside of eighty ninth and Western.
Speaker 2: I think that's so important.
Speaker 1: Like a lot of people that I see come on
Speaker 1: this show, they had a mom or dad or someone
Speaker 1: take them out of that traditional neighborhood to show them
Speaker 1: just a peace of the world. There are kids actually
Speaker 1: that live in LA that have actually never seen the beach.
Speaker 1: So just to give you guys perspective of oh well,
Speaker 1: this happens in every household. No, Like, we're in twenty
Speaker 1: twenty three and kids who live in Los Angeles still
Speaker 1: have never been to the beach.
Speaker 2: Will continue yep.
Speaker 3: I went to high school with a girl who had
Speaker 3: never been to the beach. She lived was probably because
Speaker 3: of proximity she lived like in Altadena, but still the
Speaker 3: beach is the beach is not that far. But my
Speaker 3: mom made a point if it was just to go
Speaker 3: to a movie theater or go out to eat, we
Speaker 3: were going to Beverly Hills, or we would come to
Speaker 3: the valley, or we'll go to Rowland Hills. She just
Speaker 3: made sure I had a different experience and I was
Speaker 3: around different environments and different peoplevated me in my entire life.
Speaker 3: On my on my entrepreneurship journey, was that a lifestyle
Speaker 3: I wanted a different lifestyle. I didn't want to just
Speaker 3: be eating cheese of sugar toast, and then a lifestyle
Speaker 3: I wanted.
Speaker 1: You said both your parents worked for the state. I
Speaker 1: used to have a theory. I'm gonna see if you
Speaker 1: can crack my theory and say I'm wrong. But I
Speaker 1: used to have a theory that most entrepreneurs had to
Speaker 1: have experienced an entrepreneur somewhere in their journey because traditionally,
Speaker 1: you know, you grow up in a home with parents
Speaker 1: that have jobs.
Speaker 2: You're trained more to go.
Speaker 1: To school, be good in school, and then you get
Speaker 1: a job. Was there did you have exposure to an entrepreneur?
Speaker 2: Pop my meth, pop it go.
Speaker 3: Ahead, Okay, okay, good, good hopping it because I think
Speaker 3: what it was. And we kind of talked about your
Speaker 3: daughter and how she what's the word that you use
Speaker 3: because I'm not good at words.
Speaker 2: Oh, cognitive, She's more cognitive than expressive.
Speaker 3: Yes, So my mom would take me different areas and
Speaker 3: I would see different lifestyles, and then I would like
Speaker 3: talk to the school counselors and find out, like how
Speaker 3: much does this, you know, occupation paid. I'm like, that
Speaker 3: ain't gonna equal budget to where I'm trying to get
Speaker 3: to a life. So I was around working people, I
Speaker 3: was around politicians. I did have one aunt who was
Speaker 3: a state farm agent, and I did become a state
Speaker 3: farm agent.
Speaker 1: I have twelve Now they're kind they're kind of the entrepreneurs. Yeah,
Speaker 1: well they're almost like franchise, we are, we are, we are, So,
Speaker 1: I will say so kind of not alway all the
Speaker 1: way popping your bubble shaking. But she's not like she's
Speaker 1: a distant like she's not blood on. So in my families,
Speaker 1: there's no real entrepreneurs.
Speaker 3: I just I've been Did.
Speaker 2: You see someone on TV that I've been bossy all
Speaker 2: my life? There?
Speaker 1: No, I'm glad you said that because I've been reading.
Speaker 1: I told you, I've been doing a lot of research
Speaker 1: on failure. And there's a word. I saw this Ted
Speaker 1: talk and one of my my my friends sent it
Speaker 1: to me was on grit.
Speaker 2: Have you heard you've heard grit?
Speaker 1: So they're saying that people that are successful the thing
Speaker 1: isn't like academics and like how educated you are. They
Speaker 1: were saying like there was this common quality that people
Speaker 1: that took things all the way to the end had
Speaker 1: this word called grit. And literally, this lady that did
Speaker 1: the Ted talk, like some company funded hundreds of thousands
Speaker 1: of dollars to her just to research this characteristic grit.
Speaker 1: So I feel like hearing your story, the word that
Speaker 1: would describe you would probably be grit. Based on what
Speaker 1: I've been reading recently.
Speaker 3: So people that know me know that I have the
Speaker 3: slogan I say all the time. They're going to probably
Speaker 3: say before I say it, it's all gas no breaks. Okay, Yeah,
Speaker 3: you got grit, great breaks with like b r e A,
Speaker 3: you know, like breaking, like like taking time. I'm like no,
Speaker 3: like I'm going yes, all ye yeah yeah.
Speaker 1: The way based on this article that I read, it
Speaker 1: would be grit. So so maybe yeah, you weren't exposed
Speaker 1: to entrepreneurs, which, by the way, they're trying to still
Speaker 1: figure out how does a kid get grit? So some
Speaker 1: I'm I'm looking at my daughter like, man, I hope,
Speaker 1: I hope you got that card of grit. But no,
Speaker 1: like seriously, grit is like a combination of characteristics. So
Speaker 1: based on African Afro Unicorn being the first licensed Disney character,
Speaker 1: not Disney, I mean licensed character own by a black woman,
Speaker 1: you definitely have grit.
Speaker 3: Yeah, you definitely have great who competes against Disney, who
Speaker 3: competes against Yes, exactly, Sorry for the fumble. No, You're
Speaker 3: all good. I'm just checking her toast over here.
Speaker 1: Yeah, I've been known to burn things on this set
Speaker 1: because I she's not cooking on it.
Speaker 2: Yeah, she's not cooking on the stovetop. Guys.
Speaker 1: Uh and whatever. Someone is cooking in the oven, our
Speaker 1: little toaster oven. I will say that traditionally that food
Speaker 1: gets burnt because I definitely don't pay attention to it.
Speaker 1: Oh wow, it looks you don't even see the sugar
Speaker 1: on it a lot.
Speaker 2: Okay, show it to the camera. Oh oh, it's nice
Speaker 2: and warm.
Speaker 3: Very nice and warm. I'm really excited about this.
Speaker 1: You know, you guys are gonna see me eat it
Speaker 1: in like three seconds.
Speaker 2: I feel really bad.
Speaker 3: We gonna make you some more because you're hungry.
Speaker 1: Hungry, Okay, I'm hungry. It smells good. I kind of
Speaker 1: want to cut it just to see the cheese stretch.
Speaker 2: You know.
Speaker 3: I this is bringing back memories when.
Speaker 2: I cut well, the outside is all crispy. Now, I
Speaker 2: get why you put it in the oven. It is perfect.
Speaker 2: I'm excited.
Speaker 1: I get into it. Okay, people will see me. All right, guys,
Speaker 1: we're gonna go in for the taste test. And just
Speaker 1: so you know, all my listeners, first season, I was nice. Okay,
Speaker 1: towards the end of the first season, I was like,
Speaker 1: I'm gonna have to keep it real because there was
Speaker 1: some some dishes on our first season that I was
Speaker 1: not feeling. So I'm gonna give you a rating from
Speaker 1: one to ten to tell you how good this dish is.
Speaker 2: Here we go, cheers. This is brilliant.
Speaker 1: I would never think sugar. I would have never thought sugar. Honestly,
Speaker 1: I would have done without the sugar. But there's just
Speaker 1: definitely something teach your kids, if you know one teaching
Speaker 1: the grilled cheese. This is like grilled cheese with sugar.
Speaker 3: I love it.
Speaker 2: For a broke dish.
Speaker 1: Based on everything, I would give this like a a
Speaker 1: seven and a half.
Speaker 2: We're is good, and it's only because.
Speaker 3: Because it's so broke.
Speaker 1: I don't know if it was like if it was
Speaker 1: it was you know what it is, maybe because I
Speaker 1: would prefer like a piece of meat. But like if
Speaker 1: I were on a budget, like and I was almost homeless,
Speaker 1: and I'm starting a brand out of my garage, like
Speaker 1: this would be the dish. It would be, you know,
Speaker 1: this would be my dessert.
Speaker 3: At the end of the way that you described it.
Speaker 3: That's a tin. If you're gonna develop a whole business
Speaker 3: out of your garage based off of this cheese sugar toes.
Speaker 3: That is a tea.
Speaker 1: I'll tell you this, I'm gonna finish it. I'll probably
Speaker 1: asked you to do me another one. I'm definitely gonna
Speaker 1: do another one, and I'll probably make this for my daughter.
Speaker 2: Or myself late at night.
Speaker 1: And I love the way we toasted it. I think
Speaker 1: it made a difference because if you would have had
Speaker 1: the hard test, it would have worked. But it's like
Speaker 1: soft on the inside and then it has the nice
Speaker 1: ridging crustal Okay, I would say a ten.
Speaker 3: You hit a ten.
Speaker 1: So all your listeners when you DM me about this
Speaker 1: and you try to top her dish, remember that it
Speaker 1: was literally ingredients that you will find in your refrigerator
Speaker 1: and it took less than a minute. So actually, if
Speaker 1: you think about it, it should be a ten because
Speaker 1: if you look at time, cost and everything and you
Speaker 1: can get fulfilled.
Speaker 3: This gout here, two slices and you good.
Speaker 1: So so you as a child you made this, but
Speaker 1: then you said after your divorce you went back to this.
Speaker 3: There's a period of time having two boys having to
Speaker 3: get out the house quickly breakfast in the morning. The
Speaker 3: worse is just hard.
Speaker 2: I'm going through one right now.
Speaker 3: So I'm gonna tell you the first part. Someone gave
Speaker 3: me this advice and it kept me centered through the
Speaker 3: whole divorce. You are going to lose a lot. It's
Speaker 3: gonna take you three years to rebound. It's gonna take
Speaker 3: you three years financially, schedule wise, all that stuff will
Speaker 3: come back normal. So by me having a target in
Speaker 3: mind to note all the bs that I that was
Speaker 3: going through was only temporarily, and as soon as I
Speaker 3: got those papers signed delivered, I had countdown started that
Speaker 3: I knew it three year mark, I was gonna be whole.
Speaker 3: It kept me focused.
Speaker 1: When you went through yours, did you include like in
Speaker 1: that hole your emotional state because you were a mom,
Speaker 1: so like as a mom, you're like a soldier.
Speaker 3: Right, So when I say three years old, financially, mentally, physically, everything,
Speaker 3: it's gonna take you three whole years. But it's not
Speaker 3: that when you think of it.
Speaker 1: Damn, but I haven't even he's gonna get the papers
Speaker 1: tomorrow actually.
Speaker 3: So it's after the And that's the other thing is
Speaker 3: after it's actually final. The clock starts at that moment.
Speaker 2: Oh heck no, no, no, no, that's too long.
Speaker 3: It's not that long. Think about people I don't have
Speaker 3: a four year degree, but just think they take four
Speaker 3: years to get a degree.
Speaker 2: But think I'm a college dropout.
Speaker 3: I don't. Don't. I didn't complete either. So what what
Speaker 3: I'm saying though, is three years, three years from now,
Speaker 3: you're gonna get a text for me card notes are
Speaker 3: done with you to think about it. I'm saying, it's
Speaker 3: not that long. But if you are focused on it,
Speaker 3: you don't get stuck in that moment. You're like, this
Speaker 3: is just part of the time. Every day I'm getting better.
Speaker 3: Every day it's gonna get better. I'm almost I'm almost
Speaker 3: done with this. Lease I get to turn this bullshit in.
Speaker 3: Excuse me?
Speaker 2: I like that.
Speaker 1: I like, Oh, I see where you went. Okay, So
Speaker 1: from the from that point, where does your entrepreneur journey
Speaker 1: take a turn to? I mean, I'm trying to inch
Speaker 1: to afro Unicorn.
Speaker 2: From there, we'll get there.
Speaker 3: Because here's the thing. Had I never went.
Speaker 2: Through finished it, it's that damn good guys.
Speaker 3: Go on. Had I never gone through the divorce, never
Speaker 3: moved out with my with my boys, there would be
Speaker 3: no after Unicorn. Because remember my friend referred to me
Speaker 3: as an Afro unicorn because I was a single mother
Speaker 3: of two boys while running my businesses. I would never
Speaker 3: have been a single mother of the two boys.
Speaker 2: I'm just curious how old were your boys at the time.
Speaker 3: I left when my baby was under two, Okay, and
Speaker 3: then there're four and a half years apart.
Speaker 2: Okay, you're gonna have to be my mentor through all this. Okay, cool, okay, cool, okay, Okay.
Speaker 3: It gets better. Cool. I'm a living testament.
Speaker 1: Okay, it gets better. So I used to Yeah, I
Speaker 1: can tell you're competing against Disney and all.
Speaker 2: The other characters and you're you're a unicorn.
Speaker 3: Yep. By the way, our luggage set sold out at Walmart.
Speaker 3: We did beat Mickey on our luggage.
Speaker 2: So really, hey, wait a minute, you have a luggage set.
Speaker 3: Yeah, I got I have to get her. I got her.
Speaker 1: My daughter has been to thirteen cities or no, she's
Speaker 1: been on the plane thirteen times and she's flown to
Speaker 1: nine different cities and she's only a year and a half,
Speaker 1: so that luggage is a mustag for us.
Speaker 3: I got her. Okay.
Speaker 1: So okay, so you come on, bring me, bring me through.
Speaker 1: It's kind of the next step because I know you're
Speaker 1: a multi I don't know if that's the word multi entrepreneur.
Speaker 3: Yeah, because I'm I have an insurance agency. I'm not
Speaker 3: an active real estate broker anymore. But at the time
Speaker 3: when I start acting your corn, I was so, yeah,
Speaker 3: I'm very the multiple entrepreneur, serial entrepreneur.
Speaker 1: So how long did it take for you to get
Speaker 1: afro Unicorn or what was that the first initial steps
Speaker 1: to kind of get this brand built.
Speaker 3: So in May twenty nineteen is when we launched the
Speaker 3: e commerce store. I just celebrated four years. But really
Speaker 3: it was a shirt. That's why I ask you do
Speaker 3: you have shirts? Because I started with just a T
Speaker 3: shirt with the unicorn symbol. I didn't even have enough
Speaker 3: to put Afri Unicorn unique Divine in Magic o, which
Speaker 3: is our slogan. I couldn't afford to add that. It
Speaker 3: was just the logo, the picture of the afric.
Speaker 2: Unicorn, and then how did you market it?
Speaker 3: So step back a little bit to April twenty eighth
Speaker 3: was African Korn's birthday, and so I have two days.
Speaker 3: I have the birthday of Africancorn and I have the
Speaker 3: anniversary of African Coorn. The birthday is when I shared
Speaker 3: the vision to other people and truly pushed it out.
Speaker 3: And birthday, so I invited twenty five women to my home.
Speaker 3: At the time, I lived in the high rise condos.
Speaker 3: We had like a a room where it was reckrooms.
Speaker 3: So I invited them to the reckroom and I basically
Speaker 3: just got all their sizes and I said, look, I'm
Speaker 3: going to tell you guys about this brand that I'm building.
Speaker 3: Some of you guys are already entrepreneurs. I went to
Speaker 3: buy twenty five of your products to give to the
Speaker 3: other women that are going to be in attendance. And
Speaker 3: they had no idea what they were coming to, but
Speaker 3: I knew and I heard the saying that if someone
Speaker 3: doesn't give you a seat at the table, you bring
Speaker 3: a folding cheer. So I have this long table with
Speaker 3: folding chairs wrapped around it, and the women that I
Speaker 3: had selected, I wrote bios on all of them. I
Speaker 3: didn't ask them any questions. I study people, so I
Speaker 3: wrote bios and I talked about what made them unique,
Speaker 3: divine and magical, and I had their photos. I put
Speaker 3: them in the book. I made sure they got all
Speaker 3: their unicorn shirts before they arrived, and when they got there,
Speaker 3: I said look, I'm creating a space to where we
Speaker 3: could support each other. So I purchased from all of
Speaker 3: you all so that you guys can have each other's products.
Speaker 3: But we're going to grow this thing. I wanted to
Speaker 3: have a real space for to develop, to develop other
Speaker 3: businesses with fellow women, and NIP had just passed away,
Speaker 3: and so I was really focused on this whole marathon
Speaker 3: and just keeping it going. And yeah, that's how I
Speaker 3: set it up. So the marketing was they were like,
Speaker 3: at the end of the event, They're like, what's your Instagram?
Speaker 3: I said, huh. I did not have Instagram at my
Speaker 3: very first event, so I had to have somebody create
Speaker 3: it for me.
Speaker 2: So these were women that you did not I did know.
Speaker 3: Though I did know them, I wasn't like a I'm
Speaker 3: like Erica Badu said, I'm an analog girl in a
Speaker 3: digital world. I mean, I'm definitely digital now, but I
Speaker 3: was very analog. So got the Instagram account, got that
Speaker 3: set up, and I had a photographer that shot all
Speaker 3: the women there. So what I would do when we
Speaker 3: launched the Instagram would post them. I would say, hey,
Speaker 3: check out Colleen and her after your quarantine, but be
Speaker 3: sure you subscribe to eating while Broke and make sure
Speaker 3: you shop her other brands, and this is what makes
Speaker 3: her unique, divine and magical. And people just started to
Speaker 3: catch on. So I started with those twenty five posts,
Speaker 3: with those twenty five women talking about their brands, and
Speaker 3: then people were like, oh, if I go get a
Speaker 3: shirt and then she's gonna post me and talk about
Speaker 3: my business. Wow okay, And that's just how it grew.
Speaker 3: And then my son, Oh gosh, my son ended up
Speaker 3: going to the hospital on May tenth. I had already
Speaker 3: had the launch day set of May seventeenth. We were
Speaker 3: in the hospital. I didn't know at that time for
Speaker 3: twenty days, and I had nothing but time on my hand.
Speaker 3: Time Christopher was only eight years old. We were in
Speaker 3: the hospital. They couldn't figure out what was wrong with him.
Speaker 3: His life paced number, which is typically like I think,
Speaker 3: under one hundred, he was at seventeen thousand. So we
Speaker 3: were almost at an icy you type situation. But thank
Speaker 3: god that never happened. But so how all this time
Speaker 3: on my hand to figure out Instagram. So I sat
Speaker 3: there and I learned how to do hashtag following. So
Speaker 3: I said, okay, who's who is my audience, and I
Speaker 3: thought women, entrepreneurs, people who already identify themselves as black Unicorn.
Speaker 3: So I went to go find who was already using
Speaker 3: those hashtags, and I would go into their comments and
Speaker 3: I would say, hey, have you ever seen an Afro
Speaker 3: Unicorn before? I created a brand of women of color
Speaker 3: who hustle follow the movement. So then they would come over.
Speaker 3: They'll see all these women wearing my shirt and I'd
Speaker 3: be like, oh, I've been a Unicorn. This is fire.
Speaker 3: Let me get one of her shirts. And that's how
Speaker 3: I grew it organically, never paid for followers and nothing
Speaker 3: like that. It was all organically, and I didn't know
Speaker 3: it at the time that Tiffany Hatish was calling herself
Speaker 3: the last black Unicorn. Ironically, I looked it up. I
Speaker 3: think the book came out twenty nineteen when I launched
Speaker 3: After Unicorn, So twenty eighteen is when I started to
Speaker 3: like really look into the whole, the whole black Unicorn world.
Speaker 3: So someone was like, you know, go over to Tiffany's page.
Speaker 3: So I went over there. She was a workout photo
Speaker 3: and I commented, hey, have you ever seen after Unicorn before?
Speaker 3: I created a Brandon women of color who hustled all
Speaker 3: the movement. She was like, oh shit, if you send
Speaker 3: me this shirt right now, I'm gonna rock the hell
Speaker 3: out of it. And she put her address right there
Speaker 3: in the comment. It was ten thousand responses to They're like, Timmy,
Speaker 3: I'm gonna sending you candos. She ain't never gonna side
Speaker 3: by unicorn shirt. She ain't never gonna sign it. Tiffany
Speaker 3: had my Unicorn shirt on. Someone sent me a picture
Speaker 3: within two weeks. Wow, she was out in the shirt.
Speaker 3: So I was like, wow, that was cool. And then
Speaker 3: after that Alicia Keys, somebody saw her where it was
Speaker 3: out in the water with the white unicorn floating. They're like,
Speaker 3: you need to be rocking after Unicorn, And then I
Speaker 3: hit her up and then she started following us and
Speaker 3: rocking with us. And yes, it's been a snowball effect
Speaker 3: and Sherry Shepherd just I came in and took over
Speaker 3: the rand. It's been. It's been a pretty amazing ride.
Speaker 1: In those moments when that happens, what are you thinking?
Speaker 1: Are you like, oh my god, we made it, or
Speaker 1: like what's going on.
Speaker 2: In your head?
Speaker 3: So when I launched Afro Unicorn, I told everyone from
Speaker 3: day one I'm launching Africancorn to be a household name.
Speaker 3: But I thought that I was gonna have to sell
Speaker 3: the brand, so I built it to sell it, right,
Speaker 3: So I thought I was taking all the necessary steps
Speaker 3: to get whatever I needed to get to increase myself
Speaker 3: so that eventually I can sell it, because I didn't think.
Speaker 2: So, where is your business acumen coming from?
Speaker 1: Because it sounds like you're Steve Jobs with Wozniak had
Speaker 1: a baby girl Like, well, I love that, But it
Speaker 1: sounded like that because usually in business, you have it's
Speaker 1: very hard to find someone that is That's why they
Speaker 1: have ceo CFOs and coos. It's like very hard to
Speaker 1: find someone that's great at marketing. It's also great at business.
Speaker 1: Most people aren't thinking, Okay, when I build this brand,
Speaker 1: it's gonna be you know, I got to build it
Speaker 1: to sell or build it like build it to scale.
Speaker 1: Usually I'm like, look, if you could if you could
Speaker 1: sell one client just times that by ten a, you know,
Speaker 1: maybe you.
Speaker 2: Could start a corporation.
Speaker 1: You know, But I want to know, like, where did
Speaker 1: that business acumen come from?
Speaker 3: Probably I'm gonna attribute a lot to State farm. Okay,
Speaker 3: in the sense of the opportunity that they gave me
Speaker 3: to open up my own agency, and saw how they
Speaker 3: market on a corporate level, Like so they own all
Speaker 3: the basketball courts, they stay farmed, you go to the
Speaker 3: you know, baseball games, they have it all banterered out.
Speaker 3: So I saw how they market on a corporate level,
Speaker 3: and then I knew that I had to direct people
Speaker 3: to my local stores. So I had to put a
Speaker 3: lot of effort into local marketing. So when I launched
Speaker 3: back then, my two little babies just starting through a whole.
Speaker 3: I started my divorce when I launched my state farm agency,
Speaker 3: and so I learned how to do radio, how to
Speaker 3: do events, how to do like just how they draw
Speaker 3: people into my location. Because I don't have a four
Speaker 3: year college degree, I went for like a semester and
Speaker 3: I launched my first business when I was nineteen. So
Speaker 3: I ended up going to some computer school. I remember
Speaker 3: I prayed, God, please let them close the school down.
Speaker 3: I pulled into the gates and the school was closed.
Speaker 3: I was like, you entered my prayers. Because I had
Speaker 3: a little agency that I wanted to launch when I
Speaker 3: was nineteen years old, and the school thing was getting
Speaker 3: in the way of that. So I don't know, I've
Speaker 3: just always had that marketing thing about me because it
Speaker 3: starts with yourself. And I'm also a former so I
Speaker 3: went to school for the arts for dance, and I
Speaker 3: don't know, I've always i haven't had an issue of
Speaker 3: putting myself out there. But to be compared to like
Speaker 3: a Steve Jobs, Steve Jobs, I mean, I mean he.
Speaker 2: Was a marketing genius.
Speaker 1: You sound like, straight out the gate like a marketing genius.
Speaker 1: Because when you think about Steve Jobs and Wozniak, they
Speaker 1: had that little black box like they were selling this
Speaker 1: illegal box.
Speaker 2: I don't know if you remember, if you read.
Speaker 1: The Steve Jobs book, but yeah, they were selling some
Speaker 1: illegal well. Wosniak had created this thing and Steve Jobs
Speaker 1: was slinging it, you know, and that's kind of how they're,
Speaker 1: you know, their their whole partnership work.
Speaker 3: But I think what really made me really push though,
Speaker 3: to go into building something for myself to sell, was
Speaker 3: that the opportunity, although it's a great opportunity that I have,
Speaker 3: was stay farm. I don't own it. You don't, really,
Speaker 3: I can't. If I die tomorrow, my kids don't get it, okay,
Speaker 3: And in my brain that just don't didn't make logical sense.
Speaker 3: You work so hard to build something that you can't
Speaker 3: pass down to anyone else. I said, what can I
Speaker 3: do that's out there that I can own? And I
Speaker 3: did like a Google search and I found this. I
Speaker 3: think it's called the Best Lemonade stands the name of
Speaker 3: the blog post or whatever. They talked about e commerce
Speaker 3: and a T shirt brand that you can start in
Speaker 3: twenty four hours. Wow, I said, bet And the words
Speaker 3: in there was said, you never want to dictate, never
Speaker 3: dictate anyone to control your livelihood, like you never want
Speaker 3: to have someone else dictate that. So you guys have
Speaker 3: something you can own. But the cool thing about for Unicorn,
Speaker 3: although I built it to sell it, I didn't have
Speaker 3: to sell it, which was great. So now I'm still
Speaker 3: sitting in the CEO cheer, still becoming a household name.
Speaker 3: And that's because of the world of licensing, which again
Speaker 3: I'm the first black woman to ever do it like this.
Speaker 1: Oh, I see what you're saying, so licensing, can you explain.
Speaker 3: That to yes? So the way that I explained it
Speaker 3: is the infamous Sway interview with Kanye.
Speaker 1: Take me back, take all of our listeners back. We
Speaker 1: all want to know, right, take me back back.
Speaker 3: So about nine years ago they were sitting with the
Speaker 3: microphones just like this, and Kanye was saying, like, you know,
Speaker 3: they're not giving me the information I can't get like
Speaker 3: the Calvin Kleines and the Ralph Laurence, Like I'm not
Speaker 3: able to get to that level. And Sway was like,
Speaker 3: but Kanye, you rich, you got the money, just go
Speaker 3: get the warehouse, gonna make your own shirts, make your
Speaker 3: own clothes. You ain't got the answer, Sway, that ain't it.
Speaker 3: I lost. I think it was twenty seven million trying
Speaker 3: to do it that way. That's not it. So what
Speaker 3: he was talking about during that time was the information
Speaker 3: about how are these big brands getting their products distribute
Speaker 3: wed So, then Kanye does a licensing deal with Adidas
Speaker 3: and now he a billionaire.
Speaker 2: Oh my god.
Speaker 1: So you just popped my brain bubble because I'm so
Speaker 1: excited right now. Yeah, we're gonna go over time. I
Speaker 1: know Jared already knows that. Back there, shout out to Jared.
Speaker 1: So wait a minute, hold up. So I was sitting
Speaker 1: here thinking like is she over here, like in a
Speaker 1: like in her room, just like Okay, I'm gonna design
Speaker 1: a doll.
Speaker 2: I'm gonna design the bad like.
Speaker 1: I was trying to figure out, Like a part of
Speaker 1: me was like, you have so such a huge, robust
Speaker 1: product line, and that's I'm so excited. I have to
Speaker 1: stress how excited I am to have you here. But yes,
Speaker 1: I think you have just solved the answer, and you
Speaker 1: did it. You have you were so dope as a
Speaker 1: business person, it would I would have been like Kanye.
Speaker 1: I would have been in the whole twenty six That's
Speaker 1: why my brand is famous failures, because I would have
Speaker 1: been like Kanye. I would have been like twenty seven million.
Speaker 1: I just want the answer.
Speaker 2: I literally told someone the other day Kanye, so chuck fuck.
Speaker 1: Adidas, like he can go out there and do his
Speaker 1: own brand and do it direct and no, you you
Speaker 1: know what they call that thinking, working smart versus.
Speaker 3: So that's why when all that stufflew up with Adidas,
Speaker 3: he was up on PCCh knocking their sketcher's door like, look, yeah,
Speaker 3: I know the easier way to get this stuff done.
Speaker 3: Now he knows.
Speaker 2: Okay, well I'm so excited about you. Okay, okay, okay, okay.
Speaker 3: So when I say I'm the first black woman to
Speaker 3: have a licensed brand character in major retail. I get it, y'all.
Speaker 3: People don't really get it when I reach out to them.
Speaker 3: But y'all won't put some respect on my name.
Speaker 2: Put some respect on that name.
Speaker 1: So man, I know this is a hell of detour,
Speaker 1: but I gotta do it. Like success is the best revenge,
Speaker 1: right can I say that?
Speaker 3: So?
Speaker 2: Like, what's the tea looking like on that?
Speaker 3: We the ex husband? So the ex husband, that's so cool,
Speaker 3: And I'm not going to diss him, like we don't
Speaker 3: even have a relationship like that and we don't really talk.
Speaker 3: I mean, you know where I live now, so it
Speaker 3: is what it is. But like that that ain't that.
Speaker 3: But I'm gonna take it back. But my but my
Speaker 3: oldest son and I don't mind talking about this one.
Speaker 3: But my oldest son has a different father, and that
Speaker 3: one was always telling me that I was jumping over
Speaker 3: dollars to get to pennies and always saying that I
Speaker 3: wasn't this hustler that I am, like making me seem
Speaker 3: like he wanted me to drop after you in the
Speaker 3: corner at one point, which was crazy. So I haven't
Speaker 3: talked to him in about two to three years. But
Speaker 3: I don't know if any of this packaging with my face,
Speaker 3: but a lot of packaging and stores got my picture
Speaker 3: on the back. You go into Target, you'll see me
Speaker 3: in the tyler section my face. So we may not talk,
Speaker 3: but he can't miss me.
Speaker 2: Are you in that? Are you in that store?
Speaker 1: In what's that store called? I had them on my show.
Speaker 1: They're in the Clover City Mall. They have all Yep,
Speaker 1: there's a store in the Culver City Mall that has
Speaker 1: only like black products.
Speaker 3: Now I need to find out about them, but I
Speaker 3: know the owners. Okay, so I'll connect you.
Speaker 1: We'll see because I'm what I'm trying to get at
Speaker 1: is I just got into the bonnet thing. Well when
Speaker 1: I had braids. I'm not rocking braids this season. But
Speaker 1: are we gonna see bonnets?
Speaker 3: We have a target, Jason, you beat me to it.
Speaker 2: Okay?
Speaker 3: You everything? Okay, I literally have everything. If you think
Speaker 3: of it and I don't have it, it's either in
Speaker 3: the works or I didn't think about it. But trust me,
Speaker 3: how might have it by tomorrow. At least I might
Speaker 3: have a conversation with somebody about it tomorrow.
Speaker 2: So I have to ask now for us. Inspired by you.
Speaker 1: Okay, so you create this, licensed this character and you're
Speaker 1: selling it on e commerce, But did you know at
Speaker 1: the time that you were going to end up licensing
Speaker 1: it or okay, so how did that come out?
Speaker 3: I was like, Kanye, they ain't telling me. I don't
Speaker 3: know your e commerce doing at the time. E commerce
Speaker 3: was doing well, were you like if all other hustles,
Speaker 3: I'm just doing this. I was really focused on that
Speaker 3: the last part. Yeah, I was really focused. I've been
Speaker 3: really focused on after you and okay, okay, cool, especially
Speaker 3: when covid hit because I launched twenty nineteen and then
Speaker 3: COVID happened twenty twenty. Yeah, and people was like we
Speaker 3: the governor said we ain't gotta pay no no car insurance.
Speaker 2: So they oh, yeah, we went into a pandemic. Oh
Speaker 2: my gosh. So then what were you doing then.
Speaker 3: Afro you know corn because y'all had all that discretionary
Speaker 3: income that they so.
Speaker 2: But you were pushing it online.
Speaker 3: Though everybody everybody, no one could go out and do nothing,
Speaker 3: So everyone was online buying stuff like crazy. Yeah. So
Speaker 3: they weren't paying none of their bills because the government
Speaker 3: was giving y'all outs to paying your bills. So my
Speaker 3: insurance agency hurt. But I have my e commerce business.
Speaker 3: That's why they say, never ever rely on one source
Speaker 3: to dictate your life.
Speaker 1: I swear by that, by the way everybody I have
Speaker 1: I swear by that so much of going into the pandemic.
Speaker 1: I owned one business, a corporate events company. I mean
Speaker 1: that thing went down. Put it like this, when y'all
Speaker 1: was watching the NBA take a knee and cancel that game.
Speaker 1: I was at a table at an event, like glued
Speaker 1: to my phone, crying like, oh my god, my company's
Speaker 1: gonna tak in three seconds because all my clients were
Speaker 1: like this thing called COVID or whatever, and I was
Speaker 1: like the corona, the beer virus. Like I was like
Speaker 1: trying to talk my clients how to freak it out.
Speaker 1: But the second NBA canceled their games. Like when I say,
Speaker 1: within twenty four hours, all my events for that year
Speaker 1: got canceled. I went from and you're talking about a
Speaker 1: company that had a robust clientele.
Speaker 2: I wasn't collecting deposit I was.
Speaker 1: It was just like kind of like shake hands at
Speaker 1: this point, no more contracts, and I lost so much
Speaker 1: income and a matter of seconds and I was truly,
Speaker 1: Like I didn't even know that was possible, Like you
Speaker 1: talk about like wait, this happened in history before, Like
Speaker 1: what are we talking about? And from that point on
Speaker 1: to this date, I still don't have one stream of
Speaker 1: income and I will never go back to one stream
Speaker 1: of income because of that situation.
Speaker 2: So I'm glad you touched on that.
Speaker 3: Yep.
Speaker 2: But even with afro Unicorn, you still have multiple.
Speaker 3: Well after your corns has so much, it's so many
Speaker 3: different arms.
Speaker 1: So like I imagine it to be, and I don't
Speaker 1: want to skip around because because I am a little bit,
Speaker 1: but I imagine, like are you getting like is it like
Speaker 1: Walmart sends you a check? Target sends you a check
Speaker 1: or some how does that?
Speaker 3: I have over forty five plus licensees, so yeah, I
Speaker 3: get checks from all my my.
Speaker 2: So you go to the mailbox and it's payday all
Speaker 2: the time.
Speaker 3: I flew home yesterday, I had a check from my publisher.
Speaker 3: So because we have books.
Speaker 2: Too, So.
Speaker 1: Let me tell you, Okay, school us on the licenses,
Speaker 1: school less take us take us their sway April Sway,
Speaker 1: April April Showers. I didn't have the answer, Okay, Sway
Speaker 1: didn't have the answer. You need to listen to April Shower.
Speaker 3: But what's so cool about? People are like, you know,
Speaker 3: where's your warehouse? I'm like, I don't have a wearhouse.
Speaker 2: I was thinking all those thoughts.
Speaker 1: I'm gonna be honest, I was thinking all those thoughts
Speaker 1: as I was like, Oh, look at all these products
Speaker 1: manage her life. Her house is probably like Afro Unicorn
Speaker 1: stuff everywhere.
Speaker 3: It is afrot in concute stuff everywhere. It's very creatively.
Speaker 3: But no, I'm I'm just my laptop in my desk.
Speaker 3: I love this is how I run this entire brand.
Speaker 1: So how did you get from e commerce to license?
Speaker 3: Okay? So again, it's a grassroots, organic brand that we
Speaker 3: highlight our customers. So there was a Brooklyn native girl.
Speaker 3: Her name was Cassidy Brianna, four years old. I had
Speaker 3: her since she was like too. She was in a
Speaker 3: onesie when she did her first Afrinuncorn picture and submitted
Speaker 3: it into us. But I love this girl so much.
Speaker 3: I just was like, that's my insta god baby. So
Speaker 3: her mom always would go extra hard posting pictures of
Speaker 3: her with Afro Unicorn. And one day they were doing
Speaker 3: a video shoot. Somebody walked by and said, I love
Speaker 3: your hair with all the confidence in the world. Cassie said,
Speaker 3: thank you, It's an afro. And that video went viral
Speaker 3: about six months later, and that right there is just
Speaker 3: a message to some people like let timing happen when
Speaker 3: it's supposed to happen. So six months later, that video
Speaker 3: goes viral and from Viola Davis, Tina Knowles, and then
Speaker 3: the Big Oh shared it Oprah. Yes, oh, okay, when
Speaker 3: Oprah it was Oprah Daily, but I still say the
Speaker 3: Big because it's still Oprah. Shout out to Gil King
Speaker 3: because she runs Oprah Daily. So when Oprah Daily shared it,
Speaker 3: a buyer reached out to me from Walmart and said,
Speaker 3: email me African corn ex Walmart collaboration. Have you ever
Speaker 3: considered party supplies? There's a lot, and I don't know
Speaker 3: how much time you have, but there's so much.
Speaker 2: Sorry, Jared, but there's so much.
Speaker 3: More to that. Because I'm a huge manifestor I'm a
Speaker 3: huge thing, a huge person believing in divine timing. So
Speaker 3: I kind of touched on my son's father, right. Things
Speaker 3: I gotten really bad that particular year to where I
Speaker 3: had to follow restraint in order and the courts kept
Speaker 3: messing up on my paperwork. First of all, I a'med
Speaker 3: to fix restraining orders for women. It's a fifty six
Speaker 3: to sixty page document, so you always say, well, why,
Speaker 3: you know, why didn't she follow restraining order? They make
Speaker 3: it almost freaking impossible for you to get through the process.
Speaker 3: And it was just more like of a stocking thing
Speaker 3: that he was doing. So I my family was very
Speaker 3: fearful and they were like, You've got to go through
Speaker 3: with it. You got to go through it. I kept
Speaker 3: getting blocks after after the clerk forgot to sign it,
Speaker 3: and the judge forgot to sign it, and they couldn't start.
Speaker 3: It was a lot, and I just heard God just
Speaker 3: speak over me and said let it go, just let
Speaker 3: it go. And when I decided, I said, you know what,
Speaker 3: I'm gonna let it go. I believe that He's going
Speaker 3: to protect me. That next day is when Walmart reached
Speaker 3: out to me.
Speaker 2: Wow, and was it a DM or email? How did
Speaker 2: they It was an email?
Speaker 3: My son thirty minutes prior walked into the kitchen because
Speaker 3: I was a little frustrated because I had failed at
Speaker 3: Amazon with launching after you in a corn. I had
Speaker 3: all this plush that was shipped from China going the backwards.
Speaker 1: Kanye, Oh you were doing oh Kanye way, so you
Speaker 1: did Kanye okay, okay.
Speaker 3: So I had like, like you said, I've done it
Speaker 3: that way.
Speaker 1: I lost.
Speaker 3: I lost thirty thousand. It wasn't nowhere. But so Amazon
Speaker 3: didn't really work for me. I had this inventory that
Speaker 3: was coming out in what to do, and my son
Speaker 3: came in the kitchen and he said, well, why don't
Speaker 3: you try Walmart in that moment, which I've never done,
Speaker 3: but because I was so insecure and not knowing the
Speaker 3: next steps on how I was like, Walmart, I'm not
Speaker 3: going to Walmart. And then thirty minutes later, I'm on
Speaker 3: the couch. He's my young cooh. He runs African Corn
Speaker 3: with me, so we share the same email account. So
Speaker 3: he opens the door. He looks at me because the
Speaker 3: title said Walmart X. He said, Afri your corn ex
Speaker 3: Walmart collaboration, and I'm like, you spoke it up and
Speaker 3: just like that. That's how I got into licensing, because
Speaker 3: they said, you know, party supplies, and they introduced me
Speaker 3: to my first two licensees to handle the party accessories,
Speaker 3: and then from there I really had no clue on
Speaker 3: what to do, Like, I had no clue. They wanted
Speaker 3: to schedule a meeting with me, and they're like, we
Speaker 3: could meet your team, and I'm like team.
Speaker 1: You're like, which one of my girlfriends want to wear
Speaker 1: a suit today?
Speaker 3: Like that? Who wants to pretend? Like, oh, we got
Speaker 3: a team. So I had already had my I had
Speaker 3: a social media manager, but I was still doing a
Speaker 3: lot of social media myself. My name is Kalia Wright,
Speaker 3: shout out to KSW social media. But it was so
Speaker 3: cool about her. I brought her onto the team because
Speaker 3: I just had to sense I was on a cuff
Speaker 3: of blowing up. I knew I was getting ready to
Speaker 3: blow up, so I said, I'm about to put myself
Speaker 3: in position. So I tried to reach out to one
Speaker 3: of these big influencer people on Instagram that said they
Speaker 3: could do all this for you. Girl would never get
Speaker 3: back to me. I'm like, look, I got five thousand
Speaker 3: to give you, Like, I just need help with my
Speaker 3: social media. So this one particular lady Kalia had been
Speaker 3: rocking with African Corn since we launched. Like her daughter's
Speaker 3: birthday was in May and she had an African Corn
Speaker 3: shirt for her daughter. In May twenty nineteen and I
Speaker 3: saw that she was trying to do social media on
Speaker 3: through African Backup African Corn. Since twenty nineteen, I've always
Speaker 3: support your small businesses. Every Saturday morning, I'm up at
Speaker 3: six am and I reshare your businesses on my story
Speaker 3: for free. We've been doing that still till this day.
Speaker 3: I will be tomorrow Saturday, not yet, huh, okay, couple
Speaker 3: more days, but I'll be up at six am sharing
Speaker 3: your businesses and we do it from six to nine am.
Speaker 3: And I've been doing that from day one. So she
Speaker 3: was one of the businesses that was trying to get
Speaker 3: off the ground. Well, I didn't know social media. I
Speaker 3: hit her up. I asked her she could do my
Speaker 3: social media for me. I said, on a scale from
Speaker 3: one to ten, how gear you x y Z? She
Speaker 3: said ten. I knew she wasn't the ten, but if
Speaker 3: she did not tell me she was in the ten,
Speaker 3: I wasn't gonna work with her. Wow, So you got
Speaker 3: to put yourself out there. Yeah, yeah, yeah, yeah, I said,
Speaker 3: my girl should out. Kalia didn't even own a computer.
Speaker 3: W got hired.
Speaker 2: Shout outs to her. I like her, I love her,
Speaker 2: I love her already.
Speaker 3: Can you come to the Walmart being with me. She
Speaker 3: was like, bet I'm there. We put my after your cousture.
Speaker 2: That's hilarious. Okay, okay.
Speaker 3: So we had our first meeting and then from there
Speaker 3: I just started doing courage over comfort. There was remember
Speaker 3: I said, I'm an analog girl in the didget the world.
Speaker 3: I had to scratch that because Walmart was like, okay,
Speaker 3: can you get a deck together? I'm like a deck?
Speaker 3: What is a deck? And so I was scared of canvas.
Speaker 3: So I was like, I gotta learn this. I needed
Speaker 3: to redo my website, and I'm like trying to get
Speaker 3: people to hire, like hire them. No one was responding
Speaker 3: quick enough and they wanted it. By the next morning,
Speaker 3: I redid my entire website on my own. I just
Speaker 3: learned it.
Speaker 2: You're gangster because I outsourced all that I couldn't.
Speaker 3: No one was responding.
Speaker 1: So I think if we would have known each other,
Speaker 1: I would have hooked you up because I got girls
Speaker 1: that do all my stuff.
Speaker 3: I tried, but in that moment, and I'm part of
Speaker 3: a huge network of Tea Schert entrepreneurs, and no one
Speaker 3: at that moment was I'm not to cry, but no,
Speaker 3: because now I see how God was setting me up.
Speaker 3: Nobody at that moment, Nobody at that moment was able
Speaker 3: to help me. He wanted me to see that you
Speaker 3: have everything in you to do it, to do it, wow,
Speaker 3: everything that you need. I truly believe that we control
Speaker 3: our own dreams. I recently, I'm going so fast forward.
Speaker 3: But I just got back from Orlando. A couple of
Speaker 3: weeks ago, I surprised a little girl for her birthday.
Speaker 3: Her mama hit me up in January, was like, hey,
Speaker 3: can you come to her birthday and bring unique. I'm like,
Speaker 3: I don't do that. I'm not flying to Orlando for
Speaker 3: a little girl's birthday party whatever, And I just ignored it.
Speaker 3: But this little girl's always been posting my stuff. I've
Speaker 3: always posted hers all good. Then something pushed on me
Speaker 3: and I'm like I hit her one day. I was like, no,
Speaker 3: what's the day of the party? She told me today.
Speaker 3: I'm like, I got two trips between that. I'm definitely
Speaker 3: not I can't go to Orlando. It's it was somewhere
Speaker 3: I was going, maybe I could do it. A couple
Speaker 3: of weeks go by, I'm like, what's the time of
Speaker 3: the party, And so I get the time. I'm like, well,
Speaker 3: it's a ninety percent chance I'll come, but I'm not
Speaker 3: bringing Unique. It's a big costume that we use. I'm like,
Speaker 3: I don't even have a suitcase for two days before
Speaker 3: I leave and find myself at TJ Max getting the
Speaker 3: suitcase to put Unique in. Long story short, I spent
Speaker 3: fife hundred dollars to fly to Orlando. Now, I met
Speaker 3: this little girl's birthday party. She's excited. Her mom posts
Speaker 3: on Monday and she was like, you know April came
Speaker 3: to her party. It was she brought Unique and she said,
Speaker 3: our money is a manifestor her money have been telling
Speaker 3: people that April and Unique was coming to her party. Wow.
Speaker 3: So I corrected my team. I said, I didn't make
Speaker 3: that little girl's dreams come true. Our MONI made her
Speaker 3: dreams come true. She literally summons me into that space.
Speaker 3: So all the retailers that I deal with, I have
Speaker 3: summoned them into this space because they've all told me,
Speaker 3: we've never worked with brands that don't have content out
Speaker 3: I don't. We're coming with the show, but I don't
Speaker 3: have a show yet. All my competitors have shows out there.
Speaker 3: I don't. I don't have. I don't have the Little
Speaker 3: Mermaid going for me in the background right now. So
Speaker 3: but every category they all say like, we've never done
Speaker 3: this before. This is unheard of. What you're doing, it's
Speaker 3: one in a billion. And it's because I am laser
Speaker 3: being focused on what I want and I write it
Speaker 3: down to I journal. I put exactly what I want
Speaker 3: to happen.
Speaker 2: Wow.
Speaker 3: I remember them telling me that publishing takes a long time.
Speaker 3: When I finally got my publishing agent, by the way,
Speaker 3: I had no idea what a literary agent was. I
Speaker 3: never heard the word before. But once you tell me
Speaker 3: something and I latch onto it, that's it. It's like
Speaker 3: I got it. It's all gas, no breaks. I'm going
Speaker 3: through the wall with it. So when they told me
Speaker 3: what I needed to get, I got it. And my
Speaker 3: agent was like, well a bro, it's gonna be slow.
Speaker 3: It's gonna take a couple of years before you land
Speaker 3: a deal. I got four publishing deals.
Speaker 2: Oh my gosh.
Speaker 1: Manifesting, everybody taking notes. You know, I am a huge
Speaker 1: believer in manifestation. I definitely believe in it. I tell
Speaker 1: my little brother shout outs to Ego. You know, win
Speaker 1: in doubt. Manifest manifest like a crazy person. I literally
Speaker 1: I remember my first range Drover. I would walk up
Speaker 1: to my car at the time.
Speaker 3: And be like, you're a range Rover.
Speaker 1: You're a range Rover, like all the time, and I
Speaker 1: just kept doing it, be like you're a range Rover,
Speaker 1: You're a range Rover. And I would like literally close
Speaker 1: my eyes and be like you're and I would envision
Speaker 1: my rain drover and then I bought it like a
Speaker 1: month later, and I.
Speaker 3: Was like, yep, you know it works, it works like that.
Speaker 1: Yeah, that was like my first real like I mean,
Speaker 1: I had I had other companies that I did do
Speaker 1: the manifestation, but I would I remember just particularly like
Speaker 1: closing my eyes every time I walked over to my
Speaker 1: car and was like, you're a range Rover. And if
Speaker 1: you heard my thoughts, you would be like, this girl's crazy.
Speaker 1: That is not a rain Drover, that is a Lincoln.
Speaker 3: But just think about if you do that in every
Speaker 3: aspect of your life.
Speaker 2: Yeah, yeah, yeah, you know what.
Speaker 1: I feel like the older we get, the more life
Speaker 1: sometimes I call it chin checking, or I've heard it before,
Speaker 1: Like you know, sometimes life will chin check you enough
Speaker 1: that sometimes.
Speaker 3: You do lose get in your own way. It's what it's.
Speaker 2: Called getting my own way.
Speaker 1: Okay, Yeah, I think that's why I embrace I talk
Speaker 1: about failure so much because I'm like, I know, for me,
Speaker 1: I've said on my Instagram, like I think I quit
Speaker 1: more than anybody internally. I mean, on the outside you'd
Speaker 1: be like, damn, she did another win, you know, But
Speaker 1: on the inside, I'm like, you know, it's a battle.
Speaker 1: It's always a battle within me. And I think the
Speaker 1: CEO of a Revolt had said, it's like that imposter
Speaker 1: syndrome that I had, like the constant like who am
Speaker 1: I to be able to do this?
Speaker 2: And I battle that heavily.
Speaker 3: So I'm working on helping people with the imposter syndrome.
Speaker 3: I know, I kind of dealt with that in the
Speaker 3: very beginning. I'm with. My friend called me a unicorn
Speaker 3: for two years and not finally was like why you
Speaker 3: keep calling me that? Like it took me a long
Speaker 3: time to understand what he saw in me. But yeah,
Speaker 3: my my whole life is I've never been qualified for
Speaker 3: any position that I've ever held, ever been qualified. So
Speaker 3: it's a lot of times it's not even it's not
Speaker 3: even the who you know, the what you know, it's
Speaker 3: that mindset between your ears, it's your head.
Speaker 1: So speaking of that, I want to know, like, what
Speaker 1: hurdles did you encounter building Afro Unicorn that really may
Speaker 1: doubt look like it's you know, like where doubt was
Speaker 1: just clouding you in Because I feel like as entrepreneurs,
Speaker 1: we've all had those days where we're like, who, Like,
Speaker 1: this is definitely not going to be a win.
Speaker 3: I have moments. A moment, I do not give it
Speaker 3: a whole day. Okay, moments. I have moments.
Speaker 2: Can you tell me a moment?
Speaker 4: Oh?
Speaker 3: Yeah, I have. I have a lot of moments. I
Speaker 3: compete against Disney, Marvel, and Nick. They don't give me
Speaker 3: an extra I'm not great on a curve. So if
Speaker 3: you go to Walmart and I'm sitting next to Elsa
Speaker 3: on the on the what's it called on the shelves,
Speaker 3: you know Elsa? You know she had a huge movie Frozen, Like,
Speaker 3: I'm competing so I get numbers. I know where you're
Speaker 3: after Unicorn falls and everything, and.
Speaker 1: Are they all looking at it like her numbers better
Speaker 1: be at a certain level.
Speaker 3: Heck yeah, I'm really I'm still grated.
Speaker 2: Also, that's not even fair.
Speaker 3: Exactly, So I have those moments when I get a
Speaker 3: category report that says I'm at the bottom of this category.
Speaker 3: But then, you know, then I'll have my moment where
Speaker 3: I sit there and cry and pound, and then they'll
Speaker 3: say and I'm like, okay, so what am I gonna
Speaker 3: do about it? Like, how are we gonna flip it?
Speaker 3: How are we gonna change it? Meeting with you on
Speaker 3: that or no, it's all the marketing is on me.
Speaker 2: That's crazy.
Speaker 1: So shout out to Netflix, we need an Afro You
Speaker 1: to corn Show because that's absolutely Now I'm gonna look
Speaker 1: at life.
Speaker 2: Differently because my daughter is always talking about.
Speaker 1: Like Coco Coco melon melon, and uh now, I just
Speaker 1: be like, if it got Coco melon on the dang
Speaker 1: breakfast bar, I'm like, and you said you got the
Speaker 1: snacks coming.
Speaker 2: I can't wait because.
Speaker 1: That's crazy that you're up against. Now, I see why
Speaker 1: you're like, I'm up against else or Disney and whoever.
Speaker 2: That's a lot of pressure.
Speaker 3: It's a lot of But you know, Afro.
Speaker 1: Unicorn has been around for a while, and I hope,
Speaker 1: well we've.
Speaker 3: Been around four years compared to Disney celebraty of the
Speaker 3: one hundredth first but they.
Speaker 1: Also have millions of dollars.
Speaker 3: Oh my god, and I'm grated on the same level.
Speaker 1: So damn everybody, everyone listening to you see Frozen, You
Speaker 1: you better not buy nothing.
Speaker 2: You better make sure you buy afro Unicorn.
Speaker 1: Like I don't even don't even think about it, okay,
Speaker 1: because at the end of the day, you know, when
Speaker 1: it comes to kids, And that's this is why I
Speaker 1: say it's messed up, because they're all consistency based, right,
Speaker 1: Like they watch it on Netflix, they watch it on TV.
Speaker 2: I don't really know how to work on my TV.
Speaker 2: I don't know how to work Netflix on my TV.
Speaker 1: But like, you know, the oversaturation of the same thing, right,
Speaker 1: And it's like, how are you That is crazy that
Speaker 1: they would grade you at the same level. Oh the
Speaker 1: I'm going to Walmart, I promise you. When I go
Speaker 1: to Walmart Target, I am going to make sure that
Speaker 1: I make a detour to the Afro Unicorn section. I'm
Speaker 1: gonna make sure too. I may just be one of
Speaker 1: those people that move those items.
Speaker 3: All my people they know you go. I just posted
Speaker 3: a video of a little girl moving the Afro Unicorn
Speaker 3: rumpers up to the front at Target.
Speaker 2: Yeah, I think I'm gonna be one of those people.
Speaker 1: You don't see me, and I'm gonna be one of
Speaker 1: those people because if that's that's no, we gotta fight
Speaker 1: for ours.
Speaker 3: Man, that's crazy, because if afro Unicorn doesn't do well,
Speaker 3: they won't bring in another one.
Speaker 2: You hear that, everybody Afro Unicorn. That's razy.
Speaker 1: So in your free time you're a Walmart, go buy
Speaker 1: that section and make sure that they're at the front,
Speaker 1: because that's not even a it's you know.
Speaker 2: But you know what, look at all the barriers you broke.
Speaker 1: That's amazing. And I love to hear that you support entrepreneurs.
Speaker 1: I'm a Everybody around here will tell you. I love
Speaker 1: entrepreneurship more than I think I love. I don't think
Speaker 1: I love anything really that much more. I mean other
Speaker 1: than Zarayah, my daughter.
Speaker 2: But I love.
Speaker 1: Entrepreneurship like that is my thing. I love growth, I
Speaker 1: love failure, I like all of it. I like tears
Speaker 1: and brokenness and triumph and resilience and grit like that's
Speaker 1: like my thing. So your story's beautiful. Thank you, and
Speaker 1: I've heard about you for.
Speaker 2: Years and I'm excited. I'm excited that we made.
Speaker 3: It work too. I appreciate it. Yeah, at this point,
Speaker 3: it's just telling people to support the brand.
Speaker 2: So where do you see yourself from here?
Speaker 3: Oh, Freedom's going to be the largest, biggest brand in
Speaker 3: the world. So we're working on live location based sorry entertainment,
Speaker 3: which is like amusement parks and family activity centers. Of course,
Speaker 3: we're the episodic TV series. Hopefully we'll be landing that
Speaker 3: soon and then that animated film, and I just want
Speaker 3: everyone to be able to experience it, like we should
Speaker 3: be able to go to our own amusement parks and
Speaker 3: have that experience where we're treated like you know, the
Speaker 3: kings and queens that we are from the time we
Speaker 3: enter to the time that we leave. So that's where
Speaker 3: I see myself being a mungo. I'm shout out to
Speaker 3: myself by saying that I don't see myself being retired
Speaker 3: in two years. That's what I used to say. I'm
Speaker 3: I'm gonna say in it a little bit. And then
Speaker 3: also just bringing other brands along the licensing journey like
Speaker 3: that is the true goal, to learn as much as
Speaker 3: I possibly can. I have a partner, a Skia Fountain,
Speaker 3: and we started the afric Unicorn Agency on the entertainment side,
Speaker 3: which is going to help bring other brands through the
Speaker 3: licensing journey. Wow, so we already have one, which is
Speaker 3: Cassidy Brianna. Her brand is called thank You. It's an Afro.
Speaker 3: It was number one on the Amazon's release last week.
Speaker 3: She just dropped last week. She's six years old. See
Speaker 3: all of her own brand.
Speaker 2: It is Booker.
Speaker 3: We launched a book, but we want to launch hair products,
Speaker 3: I think. I asked Cassidy over the week. I was
Speaker 3: in New York last week and asked her what does
Speaker 3: she want to come out with next. She said that
Speaker 3: she wanted activity books. So I'm like, okay, bet, let's figure.
Speaker 2: Out on God, you're definitely a unicorn. I'm so, I'm
Speaker 2: so excited.
Speaker 1: So so what is the name of the company again,
Speaker 1: just for all our listeners and myself that you said
Speaker 1: that you help people with unicorn entertainment Afro Unicorn entertainment.
Speaker 2: Now it's an.
Speaker 3: Arm The agency is an army.
Speaker 1: I'm imagining you get spammed a lot, right, with a
Speaker 1: lot of us. So how do you ciple through the
Speaker 1: ones that you're gonna pick?
Speaker 3: So I don't I stopped coaching a while ago, and
Speaker 3: I've every now and again, somebody would come through. I'm like, okay,
Speaker 3: we'll have a zoom conversation. I'm able to tell if
Speaker 3: you're really passionate about what you really want to do.
Speaker 3: I have very good discernment over people. It's really just
Speaker 3: me hand choosing, like they're really going to follow through.
Speaker 3: I set a lady up who really wanted my coaching.
Speaker 3: I'm like, I never do this, but she got a
Speaker 3: real big spot for me with a big anchor. So
Speaker 3: I'm like, i'll coach you. Set it up through my
Speaker 3: calendar every two weeks. She didn't come back to the
Speaker 3: second so I'm like, you know what.
Speaker 1: Yeah, no, no, I know what you talk about. I
Speaker 1: have a cousin like that who's like, been in the
Speaker 1: coffee business. I've been like, Yo, they're giving out grants
Speaker 1: at this nonprofit where you don't have to pay for
Speaker 1: your coffee car, you don't have to pay for your
Speaker 1: food cart, you don't have to pay for your permits
Speaker 1: or nothing.
Speaker 3: Right.
Speaker 1: I beg him. I pray to god he doesn't listen
Speaker 1: to this episode, but like, I beg him so much
Speaker 1: that I told myself yesterday that's it. Coe, Like, you
Speaker 1: can't you can't force it on nobody because you already
Speaker 1: know as an entrepreneur, your passion has to be so insane.
Speaker 1: I call it insane. I told you I'm working on
Speaker 1: a book called Famous Failures. In the book, I discussed
Speaker 1: like you literally have to be almost like deemed crazy.
Speaker 1: That's how insane your passion needs to be. Like, yo,
Speaker 1: all the odds are stacked against me, but I'm still
Speaker 1: gonna go through that door, like, and you're gonna get
Speaker 1: hit in the face and hitting the chest and hitting
Speaker 1: the nuts and hitting the back and hitting the stabbed
Speaker 1: and you know whatever, You're gonna be on ICU support whatever.
Speaker 1: But if you're passion does not supersede all of that,
Speaker 1: you're not.
Speaker 2: Gonna make it.
Speaker 3: If you don't have consistency, I will not work with you.
Speaker 3: If I go to your page and I saw that
Speaker 3: you posted last week.
Speaker 1: Really on Instagram, Oh no, I let me tell you.
Speaker 1: I hate social media so much. But my team and
Speaker 1: I we actually I went shout outs to eighty five South.
Speaker 1: I went out to Atlanta, and you know, me and
Speaker 1: a lot of the eighty five South crew came from
Speaker 1: Steve Harvey, Okay, and so they were like beasts.
Speaker 2: They're all in their thirties. Some of these guys are
Speaker 2: killing it.
Speaker 1: And so we were just like kind of having a
Speaker 1: heart to heart and I was like, yeah, my Problemary
Speaker 1: is social. And you know, even just in the conversation,
Speaker 1: I'm like, wait, Coch, did you just say you have
Speaker 1: a Problemary and you haven't solved it? Like so me
Speaker 1: and my team we went to dinner and we're like,
Speaker 1: we're gonna kill that shit. Like this year we're not
Speaker 1: playing and the weight is heavier, but you know, I'm
Speaker 1: going another year without salary, which is totally fine, and
Speaker 1: then we're gonna just.
Speaker 2: Take all that and pour it right back into social.
Speaker 1: So this season is gonna be an exciting season. I'm
Speaker 1: glad Afro you know corns on this season now because
Speaker 1: it's like, yeah, gonna push.
Speaker 3: It because a lot of people just don't want to
Speaker 3: do the hard work and they don't want to remain consistent.
Speaker 3: You are not going to win if you are not consistent,
Speaker 3: Like there is no way around it. The tortoise beats
Speaker 3: the hair because it is consistent. It's focused on every
Speaker 3: single step towards the finish line. You take detours, you
Speaker 3: take a break here, you chill out, talk to the
Speaker 3: homies one day. I don't care how fast you are.
Speaker 3: That tortoise that keeps its brain and head and mind
Speaker 3: in the game and focus on one step after the
Speaker 3: next every single day, every single minute, is going to
Speaker 3: always beat you.
Speaker 2: Yeah, yeah, I agree. You need to say that to
Speaker 2: that camera.
Speaker 3: Ye say that again. The tortoise always beats the hair.
Speaker 2: Why Why does the tortoise always beat the hair?
Speaker 3: Because the tortoise remains consistent right foot, left foot, constantly moving,
Speaker 3: focus on that finish line, like you have to focus
Speaker 3: and penetrate that finish line. No breaks.
Speaker 2: That's why the hair loss.
Speaker 3: That's why the hair loss. The hair it takes breaks.
Speaker 1: And I tell I said this the other day at
Speaker 1: a conversation, like, guys, the most successful people delay instant gratification.
Speaker 2: And I think people overlook that step.
Speaker 1: I know. I tell people all the time, choose your ten.
Speaker 1: You could choose your twenties, you could choose your thirties,
Speaker 1: you could choose your forties or your fifties, or you
Speaker 1: could just be that guy that works at Walmart at
Speaker 1: a certain age. But the truth of the matter is
Speaker 1: you got to do your solid ten. That's no year's
Speaker 1: no point in that ten years that you're choosing instant gratification.
Speaker 1: People look at me all the time and be like, oh,
Speaker 1: her money's good and her business are good. It's like yo,
Speaker 1: I delay instant gratification all the time, Like instant gratification
Speaker 1: is Like the most I get out of instant gratification
Speaker 1: is late at night, I eat a chocolate and chocolate
Speaker 1: dove bar. Like you know what I'm saying, Like that's it.
Speaker 1: I delay instagratification. And that's why the tortoise lost to
Speaker 1: the hair. No well, no, I mean the hair lost
Speaker 1: because hey, way did instagratification and the tortoise took one
Speaker 1: step at a time, but consistently consistently. This, hands down
Speaker 1: was one of my favorite interviews of the season. And
Speaker 1: I am ecstatic to support your brand for life and
Speaker 1: everything you're about. I feel like we are like kindred spirits,
Speaker 1: and I will text and annoy you a little bit
Speaker 1: because I love the inspiration you brought to me today
Speaker 1: like you left in my day, my spirits. And I
Speaker 1: think everyone in the cast is gonna come out and
Speaker 1: say the same. In the production is going to come
Speaker 1: out and say the same. But it's truly a pleasure
Speaker 1: to have you. And you know, I'll definitely send up
Speaker 1: your name to like whoever I can at the Black Facts.
Speaker 1: So also support your brand because what you did broke
Speaker 1: so many barriers and it's an honor to meet you.
Speaker 1: And I want all these items autographed, all right, and
Speaker 1: uh and and shout.
Speaker 2: Outs and where can people catch you?
Speaker 3: Please follow us on social at African Corn Underscore a
Speaker 3: Fish Show. We keep you up to date all the times.
Speaker 3: We're very consistent on where you can find all of
Speaker 3: our products. But if you want to go directly to
Speaker 3: the websites afreunicorn dot com. But African Corn Underscore a
Speaker 3: Fish Show is my preferred on social.
Speaker 4: Awesome peace out guys.
Speaker 1: For more eating while broke from iHeartRadio and The Black Effect,
Speaker 1: visit the iHeartRadio app, Apple Podcasts, or wherever you listen
Speaker 1: to your favorite shows.