WEBVTT - APRIL SHOWERS - Sugar Cheese Toast

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<v Speaker 1>Hey guys, welcome to another episode of Eating Wild Broke.

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<v Speaker 1>I'm your host, Colleen Witt, and today we have a

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<v Speaker 1>very special entrepreneur in the building. We have April Showers, owner,

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<v Speaker 1>founder and creator of Afro Unicorn.

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<v Speaker 2>So what are you going to have us eating today?

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<v Speaker 3>Well, first of all, thank you for having me. I

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<v Speaker 3>love Eating White Broke, and we're going to get back

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<v Speaker 3>in the day and get some. But you call it

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<v Speaker 3>what I call it, sugar toast, cheese toast, sugar cheeseeat.

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<v Speaker 1>Well, this is the first time we've ever had sugar

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<v Speaker 1>cheese toast on our show, which excites me because I

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<v Speaker 1>am always excited about something new and different as far

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<v Speaker 1>as it broke dish and we've taped over fifty episodes

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<v Speaker 1>at this point, so this is good. This is good.

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<v Speaker 1>We're building momentum. The only downside is that it's sugar

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<v Speaker 1>cheese toasts. So but I'm hungry, so I make it work.

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<v Speaker 3>But you know what, it was always good. Really, It's

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<v Speaker 3>been a while, but I've always I used to love it,

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<v Speaker 3>so I'm hoping it wasn't just like hunger.

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<v Speaker 2>Yeah, well, we gonna see today.

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<v Speaker 3>But the good scene is that you are hungry.

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<v Speaker 1>Yeah, I'll probably use a whole on this show. There's

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<v Speaker 1>only been like two episodes where I was like, there's

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<v Speaker 1>definitely no way I'm finishing it. And that was we

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<v Speaker 1>had a guest to a pickled egg and I was like,

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<v Speaker 1>never again. It was absolutely terrible, and everyone behind camera

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<v Speaker 1>knows that I couldn't complete mission, and I said early

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<v Speaker 1>on I'm going to finish it.

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<v Speaker 2>I could not.

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<v Speaker 1>It was terrible, but the guests loved it and that

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<v Speaker 1>was their thing and I respect it.

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<v Speaker 2>But I can definitely pallet this.

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<v Speaker 1>Okay, But before you get into like making this cheese

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<v Speaker 1>sugar toast, which is just simple ingredients. What buttered bread,

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<v Speaker 1>cheese and white sugar?

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<v Speaker 3>Right? Yep, that's it.

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<v Speaker 1>Tell me for all our listeners about afro Unicorn and

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<v Speaker 1>the products of afro Unicorn and where they can get it.

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<v Speaker 3>Okay, So, like you said, I'm April Showers. I'm founder

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<v Speaker 3>of afro Unicorn, which is a lifestyle brand formd women

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<v Speaker 3>and children of color. How unique, divine and magical we

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<v Speaker 3>truly are. I'm the first black woman to have a

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<v Speaker 3>licensed brand character of major retail and what that means

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<v Speaker 3>is that my products sit on the shelves next to Disney, Marvel,

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<v Speaker 3>and Nick. Those are my direct competitors. I am the

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<v Speaker 3>modern day Hello Kitty. We decided to create Afro Unicorn

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<v Speaker 3>basically to give representation where there wasn't any before because

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<v Speaker 3>I was being referred to as a unicorn because I

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<v Speaker 3>have multiple businesses. I own to operate an insurance agency.

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<v Speaker 3>I'm also a licensed real estate broker. I'm a single

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<v Speaker 3>mom of two amazing boys. And so my friend kept

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<v Speaker 3>telling me I was a unicorn. And so finally, after

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<v Speaker 3>two years of like, Cortel, so why do you keep

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<v Speaker 3>calling me a unicorn? He said with April, You're managing

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<v Speaker 3>your businesses, you have your boys, your unicorn. So I

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<v Speaker 3>went to go Google to see what unicorns were all about.

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<v Speaker 3>I saw that they were unique, that they were mystical.

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<v Speaker 3>I'm definitely black girl magic, I'm definitely unique. I started

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<v Speaker 3>to use that emoji on our phones over and over again,

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<v Speaker 3>and then one day it hit me, like, why is

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<v Speaker 3>it only white? Like who determined with these attributes that

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<v Speaker 3>it was only supposed to be white? So that moment

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<v Speaker 3>no longer resonated with me. I went to find one.

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<v Speaker 3>I couldn't find one, and so I decided to just

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<v Speaker 3>create it and be the change that I wanted to

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<v Speaker 3>see and create a platform to help other entrepreneurs.

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<v Speaker 1>So just so we know, before you leave the studio,

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<v Speaker 1>I'm gonna have you autograph every piece of item in

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<v Speaker 1>here because I feel like I'm so inspired. I I'm

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<v Speaker 1>literally looking at the Afro Unicorn stuffed animal so differently

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<v Speaker 1>hearing that background, because it's not until.

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<v Speaker 2>You said it I realize that you're right.

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<v Speaker 1>When I think unicorn, I think of a white horse

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<v Speaker 1>with maybe rainbow hair straight here, and I'm looking at

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<v Speaker 1>Afro Unicorn, this beautiful brown horse with curly hair.

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<v Speaker 2>And.

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<v Speaker 1>I'm so happy right now. Oh my god, that's amazing.

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<v Speaker 1>I love the entrepreneur in you, cause you're like even

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<v Speaker 1>the fact that your friend called you that and that

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<v Speaker 1>questioning of like why are you calling me that? I

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<v Speaker 1>feel that inquisitive like questioning like well, okay, why are

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<v Speaker 1>you calling me this? Oh? Well, you know, because you

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<v Speaker 1>create all this magic right in your life. And then

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<v Speaker 1>you went did your research, you were using the Unicorn brand,

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<v Speaker 1>and then you took it a step forward further and

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<v Speaker 1>said I'm going to just go ahead and inspire others

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<v Speaker 1>and create change. The change that we don't see every day.

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<v Speaker 1>I think one of the guys from Airbnb, Haad said it.

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<v Speaker 1>They said, like entrepreneurs see or paint the world that

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<v Speaker 1>we haven't lived.

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<v Speaker 2>In yet or something.

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<v Speaker 3>Yeah, it's called the white space. So finding the white

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<v Speaker 3>space and that you color in. Wow.

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<v Speaker 2>Wow. So tell us some of the products that we

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<v Speaker 2>can get.

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<v Speaker 3>Wow. So we have you mentioned Walmart. We have over

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<v Speaker 3>eighty five skews at Walmart from party celebrations. That's the

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<v Speaker 3>first category. So I have twenty one SKUs. When you

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<v Speaker 3>think party, you think streamers and napkins and plates, but

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<v Speaker 3>we also have press on nails over there, and hair

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<v Speaker 3>bows and and many plushes. Anything you could put in

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<v Speaker 3>a grab bag we have in the party section. And

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<v Speaker 3>then we just launched for summer. We have slipping slides

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<v Speaker 3>and pools and water blasters what and floaties. I have

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<v Speaker 3>thirty items over in the water section. And here accessory

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<v Speaker 3>you have.

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<v Speaker 2>Band aids, which I don't know why.

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<v Speaker 3>Are my very very favorite. We actually have a lot

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<v Speaker 3>of original music too, so we have a song called

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<v Speaker 3>unicorn Ouch that goes with the bandages. So yeah, bandages

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<v Speaker 3>are my absolute favorite favorite currently in the market. But

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<v Speaker 3>we are launching fruit Snacks next month, which I'm beyond

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<v Speaker 3>because I manifested my fruit snacks. I manifested everything, but

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<v Speaker 3>fruit Snacks was really like the thing I walked in

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<v Speaker 3>the grocery store. I was like, I want to be

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<v Speaker 3>in this aisle, and then we're going into that aisle

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<v Speaker 3>just a year ago. So we have When I say,

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<v Speaker 3>African Crana is a modern day Hello Kitty. So if

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<v Speaker 3>you think Hello Kitty and all the items that Hello

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<v Speaker 3>Kitty is on, that's what we're on. We have a

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<v Speaker 3>full fashion line at Target. Oh you're a Walmart and Target, Walmart, Target,

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<v Speaker 3>Jac Pennies, Cohl's, We're entering into CVS. We met with

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<v Speaker 3>Macy's last week. We'll be going to Macy's in the

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<v Speaker 3>spring of twenty four. Yeah, We're We're going everywhere, Nice

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<v Speaker 3>Dollar General, We'll be everywhere.

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<v Speaker 1>So I hope my listeners don't hate on me. But

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<v Speaker 1>I have a daughter and I would love I'm gonna

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<v Speaker 1>shoot my shot. Okay, I usually shoot these shots off camera,

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<v Speaker 1>but you know, if you ever want a little ambassador

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<v Speaker 1>with some sas you know what I'm saying, my daughter

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<v Speaker 1>is willing to do it. Okay, We're gonna have a

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<v Speaker 1>sidebar conversation. She's gonna see these Afro Unicorn horse Afro Unicorns,

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<v Speaker 1>and she's gonna be so ecstatic that she's gonna be like, yeah, Mom,

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<v Speaker 1>I'm down.

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<v Speaker 2>I'm totally down to be an ambassador. She's so.

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<v Speaker 3>The thing about Afrinicorn, that whole ambassador thing is Afrinancorn

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<v Speaker 3>is a grassroots brand. That's what separates us from all

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<v Speaker 3>other major brands that are out there. We highlight our customers.

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<v Speaker 3>So when you go to our page, I post three

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<v Speaker 3>sixty five, three times a day minimum, they're all my customers. Wow.

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<v Speaker 3>I've been doing it for four years straight.

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<v Speaker 2>So do we just tag you?

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<v Speaker 3>And then they're all my special ones, my babies that

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<v Speaker 3>I do like when when stuff drops, I want them

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<v Speaker 3>to see it first so I can get their reactions first.

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<v Speaker 3>I will get them products. But we literally grew grassroots,

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<v Speaker 3>which is customers tagging us.

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<v Speaker 2>Wow.

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<v Speaker 3>We'll talk about all the celebrities that jumped on board organically.

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<v Speaker 3>I've never paid anyone to rock our support. After Unicorn,

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<v Speaker 3>it has truly been a grassroots movement and it's it's

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<v Speaker 3>been pretty phenomenal.

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<v Speaker 1>Well before we get into the crazy that it took

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<v Speaker 1>to launch this phenomenal brand.

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<v Speaker 2>Let's uh, let's see.

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<v Speaker 1>You make this teach us all am, I gonna I

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<v Speaker 1>guess I'm gonna make it with you, right, so tell

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<v Speaker 1>me how it's done.

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<v Speaker 2>We're gonna make this sugar cheese toast.

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<v Speaker 3>It's pretty simple. You're gonna start off with your basic butter.

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<v Speaker 2>Okay, we got the butter and bread. Okay, we got

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<v Speaker 2>the bread. Do I just take a slice?

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<v Speaker 3>Take a slice? You get to take it.

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<v Speaker 1>We got the butter knives, so the the oh, it's

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<v Speaker 1>the butter soft everybody?

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<v Speaker 3>Yeah, you got the og butter. She I mean this

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<v Speaker 3>is definitely the eating Why broke butter? The country crock?

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<v Speaker 3>So a country croc goes on smooth? Is it real butter?

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<v Speaker 3>I don't even know?

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<v Speaker 2>So that's what I was about to say.

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<v Speaker 1>So I learned only on eating while broke. I learned

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<v Speaker 1>this that real butter. There is a difference between this

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<v Speaker 1>country rock and real butter. And once you try real butter, guys,

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<v Speaker 1>I'm sorry you will never go back.

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<v Speaker 3>To this croc. But you know, I don't know.

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<v Speaker 2>And I slather, am I supposed to be slaughtered?

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<v Speaker 3>There? You are? You put it like you know, but

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<v Speaker 3>this is bringing back memories. I'm about to go give

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<v Speaker 3>me some Country cross over real.

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<v Speaker 2>Oh you don't even eat it?

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<v Speaker 3>Look no, but this is it goes on smooth. Their

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<v Speaker 3>ads were like, it goes on smooth, all right. So

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<v Speaker 3>we got our bread all lathered. Uh, so the next

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<v Speaker 3>step is to take your beautiful American in the plastic cheese.

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<v Speaker 1>I thought you were going to say the sugar went

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<v Speaker 1>on for that's crazy, okay, So in my head, I

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<v Speaker 1>envisioned it more like cinnamon toast, you know, back in

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<v Speaker 1>the day. I don't know if you ever had it

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<v Speaker 1>where you put the cinnamon on the yep, yep. Okay,

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<v Speaker 1>So we got the cheese on.

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<v Speaker 3>Put that cheese that right in the middle of the bread,

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<v Speaker 3>got it? And that Since the sugar is close to

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<v Speaker 3>how to make this, maybe that's why I learned how

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<v Speaker 3>to make it, because my mom wanted me to figure

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<v Speaker 3>some stuff out for myself.

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<v Speaker 1>That looks like a lot of sugar, Yeah it is.

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<v Speaker 3>Is that supposed to be? How it looks for real?

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<v Speaker 3>And I want to spread it all over even lee.

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<v Speaker 2>Yeah, she made the sugar snow on the bread.

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<v Speaker 1>I'm gonna try this with as much sugar, but I

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<v Speaker 1>am definitely afraid.

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<v Speaker 2>You probably were like five when you were making you know,

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<v Speaker 2>I want.

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<v Speaker 3>To say that shout shout out to l A U

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<v Speaker 3>s D. I want to say this was in a

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<v Speaker 3>cafetina period too, But maybe I'm chripping.

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<v Speaker 2>We'll see I am, okay, So then okay, so what

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<v Speaker 2>do we do?

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<v Speaker 3>I passed that. Yeah, we're going to pass it to

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<v Speaker 3>me and then I'm gonna put them both in the

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<v Speaker 3>toaster oven.

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<v Speaker 1>Hey, guys, that dish took like one second. If you

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<v Speaker 1>are literally as broke as broke can be, right now,

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<v Speaker 1>I promise you the whole loaf of bread was five bucks,

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<v Speaker 1>and I got I think sixteen slices of cheese for

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<v Speaker 1>five bucks thanks to inflation. So if you're really struggling

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<v Speaker 1>out there, I would say that you can have what

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<v Speaker 1>twenty cheese sugar sandwiches if need be, for ten bucks.

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<v Speaker 1>So well, I guess more right, because then it would.

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<v Speaker 2>Be like a dollar sandwich.

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<v Speaker 1>I don't know. But anyways, while April's toasting, if you want,

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<v Speaker 1>you can leave the plates over there for now.

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<v Speaker 2>I can get all up in the kool aid.

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<v Speaker 1>Okay, So what was going on when you were eating

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<v Speaker 1>cheese sugar toast, like, what was going on around that time?

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<v Speaker 3>Take me back, Well, I probably was growing up like

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<v Speaker 3>you said, I was a little girl, but I do

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<v Speaker 3>remember feednus to my kids when after my divorce and

0:12:16.640 --> 0:12:21.960
<v Speaker 3>moving out and no starting life, not starting over, but

0:12:22.000 --> 0:12:22.800
<v Speaker 3>the continuation.

0:12:23.559 --> 0:12:26.560
<v Speaker 1>Well, take me take me back to the original OG date.

0:12:27.160 --> 0:12:29.200
<v Speaker 1>What was your household like? Was it a single mom?

0:12:29.320 --> 0:12:30.440
<v Speaker 1>Was it dual parents?

0:12:30.559 --> 0:12:32.880
<v Speaker 3>I was doing it was dual parents. People don't believe

0:12:32.920 --> 0:12:35.240
<v Speaker 3>my name is really April Showers, but my daddy is

0:12:35.280 --> 0:12:38.280
<v Speaker 3>Herman Showers. It is my biological name. I grew up

0:12:38.280 --> 0:12:42.120
<v Speaker 3>on eighty ninth in Western in south central Los Angeles,

0:12:43.160 --> 0:12:44.079
<v Speaker 3>and you guys.

0:12:43.960 --> 0:12:45.959
<v Speaker 2>Were below middle class or middle class.

0:12:46.040 --> 0:12:49.320
<v Speaker 3>I think my family worked for the state, so they

0:12:49.640 --> 0:12:53.800
<v Speaker 3>were they were middle class. So we're gonna really dive

0:12:53.840 --> 0:12:56.280
<v Speaker 3>into my story and how I am who I am

0:12:56.600 --> 0:12:59.080
<v Speaker 3>because although I grew up on eighty ninth and Western,

0:12:59.480 --> 0:13:02.960
<v Speaker 3>my mother sure I experienced outside of eighty ninth and Western.

0:13:03.480 --> 0:13:04.840
<v Speaker 2>I think that's so important.

0:13:04.880 --> 0:13:09.080
<v Speaker 1>Like a lot of people that I see come on

0:13:09.120 --> 0:13:12.720
<v Speaker 1>this show, they had a mom or dad or someone

0:13:12.800 --> 0:13:16.400
<v Speaker 1>take them out of that traditional neighborhood to show them

0:13:16.440 --> 0:13:19.079
<v Speaker 1>just a peace of the world. There are kids actually

0:13:19.080 --> 0:13:21.760
<v Speaker 1>that live in LA that have actually never seen the beach.

0:13:21.920 --> 0:13:24.800
<v Speaker 1>So just to give you guys perspective of oh well,

0:13:24.840 --> 0:13:27.600
<v Speaker 1>this happens in every household. No, Like, we're in twenty

0:13:27.760 --> 0:13:30.120
<v Speaker 1>twenty three and kids who live in Los Angeles still

0:13:30.160 --> 0:13:31.080
<v Speaker 1>have never been to the beach.

0:13:31.320 --> 0:13:32.360
<v Speaker 2>Will continue yep.

0:13:32.360 --> 0:13:34.320
<v Speaker 3>I went to high school with a girl who had

0:13:34.360 --> 0:13:37.800
<v Speaker 3>never been to the beach. She lived was probably because

0:13:37.800 --> 0:13:40.640
<v Speaker 3>of proximity she lived like in Altadena, but still the

0:13:40.640 --> 0:13:42.440
<v Speaker 3>beach is the beach is not that far. But my

0:13:42.520 --> 0:13:45.040
<v Speaker 3>mom made a point if it was just to go

0:13:45.080 --> 0:13:47.640
<v Speaker 3>to a movie theater or go out to eat, we

0:13:47.640 --> 0:13:50.480
<v Speaker 3>were going to Beverly Hills, or we would come to

0:13:50.520 --> 0:13:52.840
<v Speaker 3>the valley, or we'll go to Rowland Hills. She just

0:13:52.880 --> 0:13:55.880
<v Speaker 3>made sure I had a different experience and I was

0:13:55.920 --> 0:14:02.400
<v Speaker 3>around different environments and different peoplevated me in my entire life.

0:14:02.400 --> 0:14:06.760
<v Speaker 3>On my on my entrepreneurship journey, was that a lifestyle

0:14:07.120 --> 0:14:09.120
<v Speaker 3>I wanted a different lifestyle. I didn't want to just

0:14:09.160 --> 0:14:13.360
<v Speaker 3>be eating cheese of sugar toast, and then a lifestyle

0:14:13.400 --> 0:14:13.680
<v Speaker 3>I wanted.

0:14:13.880 --> 0:14:16.400
<v Speaker 1>You said both your parents worked for the state. I

0:14:16.520 --> 0:14:19.600
<v Speaker 1>used to have a theory. I'm gonna see if you

0:14:19.640 --> 0:14:21.880
<v Speaker 1>can crack my theory and say I'm wrong. But I

0:14:21.960 --> 0:14:25.920
<v Speaker 1>used to have a theory that most entrepreneurs had to

0:14:25.960 --> 0:14:30.400
<v Speaker 1>have experienced an entrepreneur somewhere in their journey because traditionally,

0:14:30.480 --> 0:14:32.320
<v Speaker 1>you know, you grow up in a home with parents

0:14:32.320 --> 0:14:33.360
<v Speaker 1>that have jobs.

0:14:33.880 --> 0:14:35.160
<v Speaker 2>You're trained more to go.

0:14:35.080 --> 0:14:37.480
<v Speaker 1>To school, be good in school, and then you get

0:14:37.520 --> 0:14:42.000
<v Speaker 1>a job. Was there did you have exposure to an entrepreneur?

0:14:42.040 --> 0:14:43.440
<v Speaker 2>Pop my meth, pop it go.

0:14:43.360 --> 0:14:49.280
<v Speaker 3>Ahead, Okay, okay, good, good hopping it because I think

0:14:49.320 --> 0:14:50.800
<v Speaker 3>what it was. And we kind of talked about your

0:14:50.880 --> 0:14:54.360
<v Speaker 3>daughter and how she what's the word that you use

0:14:54.840 --> 0:14:55.840
<v Speaker 3>because I'm not good at words.

0:14:57.240 --> 0:14:59.640
<v Speaker 2>Oh, cognitive, She's more cognitive than expressive.

0:14:59.680 --> 0:15:03.120
<v Speaker 3>Yes, So my mom would take me different areas and

0:15:03.160 --> 0:15:05.800
<v Speaker 3>I would see different lifestyles, and then I would like

0:15:05.840 --> 0:15:08.080
<v Speaker 3>talk to the school counselors and find out, like how

0:15:08.160 --> 0:15:11.880
<v Speaker 3>much does this, you know, occupation paid. I'm like, that

0:15:11.960 --> 0:15:17.600
<v Speaker 3>ain't gonna equal budget to where I'm trying to get

0:15:17.640 --> 0:15:21.800
<v Speaker 3>to a life. So I was around working people, I

0:15:21.840 --> 0:15:25.400
<v Speaker 3>was around politicians. I did have one aunt who was

0:15:25.400 --> 0:15:28.480
<v Speaker 3>a state farm agent, and I did become a state

0:15:28.480 --> 0:15:28.920
<v Speaker 3>farm agent.

0:15:28.960 --> 0:15:32.800
<v Speaker 1>I have twelve Now they're kind they're kind of the entrepreneurs. Yeah,

0:15:32.840 --> 0:15:36.360
<v Speaker 1>well they're almost like franchise, we are, we are, we are, So,

0:15:36.440 --> 0:15:39.040
<v Speaker 1>I will say so kind of not alway all the

0:15:39.080 --> 0:15:43.360
<v Speaker 1>way popping your bubble shaking. But she's not like she's

0:15:43.400 --> 0:15:46.680
<v Speaker 1>a distant like she's not blood on. So in my families,

0:15:47.840 --> 0:15:50.960
<v Speaker 1>there's no real entrepreneurs.

0:15:51.360 --> 0:15:53.760
<v Speaker 3>I just I've been Did.

0:15:53.560 --> 0:15:56.200
<v Speaker 2>You see someone on TV that I've been bossy all

0:15:56.240 --> 0:15:57.680
<v Speaker 2>my life? There?

0:16:00.160 --> 0:16:02.360
<v Speaker 1>No, I'm glad you said that because I've been reading.

0:16:02.800 --> 0:16:04.520
<v Speaker 1>I told you, I've been doing a lot of research

0:16:04.600 --> 0:16:08.680
<v Speaker 1>on failure. And there's a word. I saw this Ted

0:16:08.720 --> 0:16:10.760
<v Speaker 1>talk and one of my my my friends sent it

0:16:10.800 --> 0:16:13.200
<v Speaker 1>to me was on grit.

0:16:14.320 --> 0:16:15.640
<v Speaker 2>Have you heard you've heard grit?

0:16:15.720 --> 0:16:19.600
<v Speaker 1>So they're saying that people that are successful the thing

0:16:19.800 --> 0:16:23.560
<v Speaker 1>isn't like academics and like how educated you are. They

0:16:23.560 --> 0:16:26.280
<v Speaker 1>were saying like there was this common quality that people

0:16:26.360 --> 0:16:29.320
<v Speaker 1>that took things all the way to the end had

0:16:29.360 --> 0:16:32.760
<v Speaker 1>this word called grit. And literally, this lady that did

0:16:32.760 --> 0:16:36.160
<v Speaker 1>the Ted talk, like some company funded hundreds of thousands

0:16:36.200 --> 0:16:40.360
<v Speaker 1>of dollars to her just to research this characteristic grit.

0:16:40.760 --> 0:16:44.160
<v Speaker 1>So I feel like hearing your story, the word that

0:16:44.200 --> 0:16:47.880
<v Speaker 1>would describe you would probably be grit. Based on what

0:16:47.920 --> 0:16:49.040
<v Speaker 1>I've been reading recently.

0:16:49.240 --> 0:16:51.040
<v Speaker 3>So people that know me know that I have the

0:16:51.080 --> 0:16:53.240
<v Speaker 3>slogan I say all the time. They're going to probably

0:16:53.240 --> 0:16:56.840
<v Speaker 3>say before I say it, it's all gas no breaks. Okay, Yeah,

0:16:56.880 --> 0:17:02.160
<v Speaker 3>you got grit, great breaks with like b r e A,

0:17:02.640 --> 0:17:06.240
<v Speaker 3>you know, like breaking, like like taking time. I'm like no,

0:17:06.440 --> 0:17:15.320
<v Speaker 3>like I'm going yes, all ye yeah yeah.

0:17:13.080 --> 0:17:16.240
<v Speaker 1>The way based on this article that I read, it

0:17:16.280 --> 0:17:19.680
<v Speaker 1>would be grit. So so maybe yeah, you weren't exposed

0:17:19.680 --> 0:17:22.040
<v Speaker 1>to entrepreneurs, which, by the way, they're trying to still

0:17:22.040 --> 0:17:24.520
<v Speaker 1>figure out how does a kid get grit? So some

0:17:24.800 --> 0:17:26.960
<v Speaker 1>I'm I'm looking at my daughter like, man, I hope,

0:17:27.080 --> 0:17:29.120
<v Speaker 1>I hope you got that card of grit. But no,

0:17:29.280 --> 0:17:34.719
<v Speaker 1>like seriously, grit is like a combination of characteristics. So

0:17:34.800 --> 0:17:42.760
<v Speaker 1>based on African Afro Unicorn being the first licensed Disney character,

0:17:42.920 --> 0:17:50.000
<v Speaker 1>not Disney, I mean licensed character own by a black woman,

0:17:51.480 --> 0:17:52.480
<v Speaker 1>you definitely have grit.

0:17:52.560 --> 0:17:55.360
<v Speaker 3>Yeah, you definitely have great who competes against Disney, who

0:17:55.400 --> 0:17:59.640
<v Speaker 3>competes against Yes, exactly, Sorry for the fumble. No, You're

0:17:59.680 --> 0:18:01.600
<v Speaker 3>all good. I'm just checking her toast over here.

0:18:01.720 --> 0:18:04.280
<v Speaker 1>Yeah, I've been known to burn things on this set

0:18:04.359 --> 0:18:08.080
<v Speaker 1>because I she's not cooking on it.

0:18:08.200 --> 0:18:10.280
<v Speaker 2>Yeah, she's not cooking on the stovetop. Guys.

0:18:11.880 --> 0:18:15.199
<v Speaker 1>Uh and whatever. Someone is cooking in the oven, our

0:18:15.280 --> 0:18:21.879
<v Speaker 1>little toaster oven. I will say that traditionally that food

0:18:21.920 --> 0:18:24.920
<v Speaker 1>gets burnt because I definitely don't pay attention to it.

0:18:25.320 --> 0:18:29.080
<v Speaker 1>Oh wow, it looks you don't even see the sugar

0:18:29.160 --> 0:18:31.080
<v Speaker 1>on it a lot.

0:18:32.000 --> 0:18:37.480
<v Speaker 2>Okay, show it to the camera. Oh oh, it's nice

0:18:37.520 --> 0:18:38.480
<v Speaker 2>and warm.

0:18:38.480 --> 0:18:40.639
<v Speaker 3>Very nice and warm. I'm really excited about this.

0:18:42.040 --> 0:18:44.480
<v Speaker 1>You know, you guys are gonna see me eat it

0:18:44.520 --> 0:18:45.520
<v Speaker 1>in like three seconds.

0:18:45.520 --> 0:18:46.360
<v Speaker 2>I feel really bad.

0:18:46.440 --> 0:18:48.399
<v Speaker 3>We gonna make you some more because you're hungry.

0:18:48.480 --> 0:18:51.600
<v Speaker 1>Hungry, Okay, I'm hungry. It smells good. I kind of

0:18:51.640 --> 0:18:53.800
<v Speaker 1>want to cut it just to see the cheese stretch.

0:18:54.119 --> 0:18:54.320
<v Speaker 2>You know.

0:18:54.440 --> 0:18:56.440
<v Speaker 3>I this is bringing back memories when.

0:18:56.359 --> 0:18:59.040
<v Speaker 2>I cut well, the outside is all crispy. Now, I

0:18:59.080 --> 0:19:01.720
<v Speaker 2>get why you put it in the oven. It is perfect.

0:19:03.000 --> 0:19:03.680
<v Speaker 2>I'm excited.

0:19:08.200 --> 0:19:11.320
<v Speaker 1>I get into it. Okay, people will see me. All right, guys,

0:19:11.320 --> 0:19:13.760
<v Speaker 1>we're gonna go in for the taste test. And just

0:19:13.800 --> 0:19:17.400
<v Speaker 1>so you know, all my listeners, first season, I was nice. Okay,

0:19:18.520 --> 0:19:19.960
<v Speaker 1>towards the end of the first season, I was like,

0:19:20.000 --> 0:19:21.320
<v Speaker 1>I'm gonna have to keep it real because there was

0:19:21.320 --> 0:19:23.760
<v Speaker 1>some some dishes on our first season that I was

0:19:23.840 --> 0:19:26.800
<v Speaker 1>not feeling. So I'm gonna give you a rating from

0:19:26.840 --> 0:19:29.360
<v Speaker 1>one to ten to tell you how good this dish is.

0:19:29.920 --> 0:19:48.160
<v Speaker 2>Here we go, cheers. This is brilliant.

0:19:51.440 --> 0:19:53.800
<v Speaker 1>I would never think sugar. I would have never thought sugar. Honestly,

0:19:53.840 --> 0:19:59.240
<v Speaker 1>I would have done without the sugar. But there's just

0:19:59.280 --> 0:20:03.080
<v Speaker 1>definitely something teach your kids, if you know one teaching

0:20:03.119 --> 0:20:06.479
<v Speaker 1>the grilled cheese. This is like grilled cheese with sugar.

0:20:10.640 --> 0:20:11.400
<v Speaker 3>I love it.

0:20:12.960 --> 0:20:13.800
<v Speaker 2>For a broke dish.

0:20:15.000 --> 0:20:18.760
<v Speaker 1>Based on everything, I would give this like a a

0:20:18.840 --> 0:20:19.560
<v Speaker 1>seven and a half.

0:20:20.800 --> 0:20:22.920
<v Speaker 2>We're is good, and it's only because.

0:20:26.320 --> 0:20:27.399
<v Speaker 3>Because it's so broke.

0:20:28.560 --> 0:20:30.440
<v Speaker 1>I don't know if it was like if it was

0:20:30.640 --> 0:20:32.440
<v Speaker 1>it was you know what it is, maybe because I

0:20:32.440 --> 0:20:34.560
<v Speaker 1>would prefer like a piece of meat. But like if

0:20:34.600 --> 0:20:37.920
<v Speaker 1>I were on a budget, like and I was almost homeless,

0:20:37.920 --> 0:20:40.000
<v Speaker 1>and I'm starting a brand out of my garage, like

0:20:40.040 --> 0:20:42.359
<v Speaker 1>this would be the dish. It would be, you know,

0:20:42.400 --> 0:20:43.240
<v Speaker 1>this would be my dessert.

0:20:43.280 --> 0:20:45.119
<v Speaker 3>At the end of the way that you described it.

0:20:45.119 --> 0:20:48.159
<v Speaker 3>That's a tin. If you're gonna develop a whole business

0:20:48.160 --> 0:20:50.480
<v Speaker 3>out of your garage based off of this cheese sugar toes.

0:20:50.520 --> 0:20:51.120
<v Speaker 3>That is a tea.

0:20:51.359 --> 0:20:53.359
<v Speaker 1>I'll tell you this, I'm gonna finish it. I'll probably

0:20:53.359 --> 0:20:55.320
<v Speaker 1>asked you to do me another one. I'm definitely gonna

0:20:55.359 --> 0:20:58.680
<v Speaker 1>do another one, and I'll probably make this for my daughter.

0:21:00.080 --> 0:21:01.000
<v Speaker 2>Or myself late at night.

0:21:02.680 --> 0:21:06.000
<v Speaker 1>And I love the way we toasted it. I think

0:21:06.000 --> 0:21:08.760
<v Speaker 1>it made a difference because if you would have had

0:21:08.800 --> 0:21:11.520
<v Speaker 1>the hard test, it would have worked. But it's like

0:21:11.640 --> 0:21:13.840
<v Speaker 1>soft on the inside and then it has the nice

0:21:14.200 --> 0:21:18.359
<v Speaker 1>ridging crustal Okay, I would say a ten.

0:21:19.000 --> 0:21:19.560
<v Speaker 3>You hit a ten.

0:21:20.880 --> 0:21:23.000
<v Speaker 1>So all your listeners when you DM me about this

0:21:24.119 --> 0:21:26.560
<v Speaker 1>and you try to top her dish, remember that it

0:21:26.640 --> 0:21:30.720
<v Speaker 1>was literally ingredients that you will find in your refrigerator

0:21:31.560 --> 0:21:33.639
<v Speaker 1>and it took less than a minute. So actually, if

0:21:33.680 --> 0:21:35.600
<v Speaker 1>you think about it, it should be a ten because

0:21:35.600 --> 0:21:38.840
<v Speaker 1>if you look at time, cost and everything and you

0:21:38.840 --> 0:21:39.760
<v Speaker 1>can get fulfilled.

0:21:39.840 --> 0:21:41.879
<v Speaker 3>This gout here, two slices and you good.

0:21:42.160 --> 0:21:46.199
<v Speaker 1>So so you as a child you made this, but

0:21:46.240 --> 0:21:49.679
<v Speaker 1>then you said after your divorce you went back to this.

0:21:51.520 --> 0:21:55.320
<v Speaker 3>There's a period of time having two boys having to

0:21:55.320 --> 0:22:00.040
<v Speaker 3>get out the house quickly breakfast in the morning. The

0:22:00.119 --> 0:22:00.840
<v Speaker 3>worse is just hard.

0:22:02.000 --> 0:22:03.040
<v Speaker 2>I'm going through one right now.

0:22:03.040 --> 0:22:04.880
<v Speaker 3>So I'm gonna tell you the first part. Someone gave

0:22:04.920 --> 0:22:08.919
<v Speaker 3>me this advice and it kept me centered through the

0:22:08.960 --> 0:22:15.400
<v Speaker 3>whole divorce. You are going to lose a lot. It's

0:22:15.440 --> 0:22:18.240
<v Speaker 3>gonna take you three years to rebound. It's gonna take

0:22:18.240 --> 0:22:22.880
<v Speaker 3>you three years financially, schedule wise, all that stuff will

0:22:22.920 --> 0:22:27.439
<v Speaker 3>come back normal. So by me having a target in

0:22:27.640 --> 0:22:30.560
<v Speaker 3>mind to note all the bs that I that was

0:22:30.600 --> 0:22:33.399
<v Speaker 3>going through was only temporarily, and as soon as I

0:22:33.400 --> 0:22:37.480
<v Speaker 3>got those papers signed delivered, I had countdown started that

0:22:37.560 --> 0:22:39.680
<v Speaker 3>I knew it three year mark, I was gonna be whole.

0:22:40.520 --> 0:22:41.679
<v Speaker 3>It kept me focused.

0:22:42.359 --> 0:22:46.159
<v Speaker 1>When you went through yours, did you include like in

0:22:46.200 --> 0:22:48.640
<v Speaker 1>that hole your emotional state because you were a mom,

0:22:48.760 --> 0:22:50.399
<v Speaker 1>so like as a mom, you're like a soldier.

0:22:50.480 --> 0:22:57.800
<v Speaker 3>Right, So when I say three years old, financially, mentally, physically, everything,

0:22:57.800 --> 0:23:01.560
<v Speaker 3>it's gonna take you three whole years. But it's not

0:23:01.600 --> 0:23:03.040
<v Speaker 3>that when you think of it.

0:23:03.359 --> 0:23:09.240
<v Speaker 1>Damn, but I haven't even he's gonna get the papers

0:23:09.320 --> 0:23:10.600
<v Speaker 1>tomorrow actually.

0:23:10.280 --> 0:23:12.280
<v Speaker 3>So it's after the And that's the other thing is

0:23:12.320 --> 0:23:16.040
<v Speaker 3>after it's actually final. The clock starts at that moment.

0:23:16.440 --> 0:23:18.240
<v Speaker 2>Oh heck no, no, no, no, that's too long.

0:23:18.320 --> 0:23:20.879
<v Speaker 3>It's not that long. Think about people I don't have

0:23:21.119 --> 0:23:23.000
<v Speaker 3>a four year degree, but just think they take four

0:23:23.040 --> 0:23:24.080
<v Speaker 3>years to get a degree.

0:23:24.160 --> 0:23:26.160
<v Speaker 2>But think I'm a college dropout.

0:23:26.840 --> 0:23:30.280
<v Speaker 3>I don't. Don't. I didn't complete either. So what what

0:23:30.359 --> 0:23:33.199
<v Speaker 3>I'm saying though, is three years, three years from now,

0:23:33.240 --> 0:23:35.360
<v Speaker 3>you're gonna get a text for me card notes are

0:23:35.400 --> 0:23:37.880
<v Speaker 3>done with you to think about it. I'm saying, it's

0:23:37.920 --> 0:23:40.159
<v Speaker 3>not that long. But if you are focused on it,

0:23:40.240 --> 0:23:42.560
<v Speaker 3>you don't get stuck in that moment. You're like, this

0:23:42.720 --> 0:23:44.800
<v Speaker 3>is just part of the time. Every day I'm getting better.

0:23:44.840 --> 0:23:47.040
<v Speaker 3>Every day it's gonna get better. I'm almost I'm almost

0:23:47.040 --> 0:23:49.800
<v Speaker 3>done with this. Lease I get to turn this bullshit in.

0:23:49.920 --> 0:23:50.520
<v Speaker 3>Excuse me?

0:23:50.800 --> 0:23:51.400
<v Speaker 2>I like that.

0:23:51.560 --> 0:23:54.600
<v Speaker 1>I like, Oh, I see where you went. Okay, So

0:23:54.720 --> 0:23:59.440
<v Speaker 1>from the from that point, where does your entrepreneur journey

0:23:59.720 --> 0:24:04.200
<v Speaker 1>take a turn to? I mean, I'm trying to inch

0:24:04.359 --> 0:24:05.560
<v Speaker 1>to afro Unicorn.

0:24:05.640 --> 0:24:07.080
<v Speaker 2>From there, we'll get there.

0:24:07.920 --> 0:24:10.600
<v Speaker 3>Because here's the thing. Had I never went.

0:24:10.520 --> 0:24:14.280
<v Speaker 2>Through finished it, it's that damn good guys.

0:24:14.000 --> 0:24:18.280
<v Speaker 3>Go on. Had I never gone through the divorce, never

0:24:18.359 --> 0:24:21.119
<v Speaker 3>moved out with my with my boys, there would be

0:24:21.119 --> 0:24:24.159
<v Speaker 3>no after Unicorn. Because remember my friend referred to me

0:24:24.160 --> 0:24:26.119
<v Speaker 3>as an Afro unicorn because I was a single mother

0:24:27.040 --> 0:24:30.320
<v Speaker 3>of two boys while running my businesses. I would never

0:24:30.320 --> 0:24:32.040
<v Speaker 3>have been a single mother of the two boys.

0:24:32.240 --> 0:24:34.280
<v Speaker 2>I'm just curious how old were your boys at the time.

0:24:34.640 --> 0:24:41.639
<v Speaker 3>I left when my baby was under two, Okay, and

0:24:41.640 --> 0:24:43.040
<v Speaker 3>then there're four and a half years apart.

0:24:43.119 --> 0:24:48.159
<v Speaker 2>Okay, you're gonna have to be my mentor through all this. Okay, cool, okay, cool, okay, Okay.

0:24:48.320 --> 0:24:52.000
<v Speaker 3>It gets better. Cool. I'm a living testament.

0:24:52.160 --> 0:24:56.600
<v Speaker 1>Okay, it gets better. So I used to Yeah, I

0:24:56.600 --> 0:25:01.440
<v Speaker 1>can tell you're competing against Disney and all.

0:25:01.359 --> 0:25:05.639
<v Speaker 2>The other characters and you're you're a unicorn.

0:25:05.920 --> 0:25:09.640
<v Speaker 3>Yep. By the way, our luggage set sold out at Walmart.

0:25:09.680 --> 0:25:11.440
<v Speaker 3>We did beat Mickey on our luggage.

0:25:11.480 --> 0:25:13.360
<v Speaker 2>So really, hey, wait a minute, you have a luggage set.

0:25:13.480 --> 0:25:15.640
<v Speaker 3>Yeah, I got I have to get her. I got her.

0:25:16.520 --> 0:25:19.360
<v Speaker 1>My daughter has been to thirteen cities or no, she's

0:25:19.400 --> 0:25:22.800
<v Speaker 1>been on the plane thirteen times and she's flown to

0:25:22.960 --> 0:25:25.040
<v Speaker 1>nine different cities and she's only a year and a half,

0:25:25.119 --> 0:25:27.480
<v Speaker 1>so that luggage is a mustag for us.

0:25:27.560 --> 0:25:28.679
<v Speaker 3>I got her. Okay.

0:25:29.240 --> 0:25:33.879
<v Speaker 1>So okay, so you come on, bring me, bring me through.

0:25:35.040 --> 0:25:37.680
<v Speaker 1>It's kind of the next step because I know you're

0:25:37.680 --> 0:25:40.560
<v Speaker 1>a multi I don't know if that's the word multi entrepreneur.

0:25:40.720 --> 0:25:44.000
<v Speaker 3>Yeah, because I'm I have an insurance agency. I'm not

0:25:44.080 --> 0:25:47.320
<v Speaker 3>an active real estate broker anymore. But at the time

0:25:47.520 --> 0:25:50.880
<v Speaker 3>when I start acting your corn, I was so, yeah,

0:25:50.920 --> 0:25:55.240
<v Speaker 3>I'm very the multiple entrepreneur, serial entrepreneur.

0:25:55.640 --> 0:25:58.160
<v Speaker 1>So how long did it take for you to get

0:25:58.200 --> 0:26:01.919
<v Speaker 1>afro Unicorn or what was that the first initial steps

0:26:02.359 --> 0:26:04.359
<v Speaker 1>to kind of get this brand built.

0:26:04.640 --> 0:26:07.679
<v Speaker 3>So in May twenty nineteen is when we launched the

0:26:07.680 --> 0:26:11.440
<v Speaker 3>e commerce store. I just celebrated four years. But really

0:26:11.520 --> 0:26:13.320
<v Speaker 3>it was a shirt. That's why I ask you do

0:26:13.320 --> 0:26:17.879
<v Speaker 3>you have shirts? Because I started with just a T

0:26:18.040 --> 0:26:21.120
<v Speaker 3>shirt with the unicorn symbol. I didn't even have enough

0:26:21.160 --> 0:26:23.880
<v Speaker 3>to put Afri Unicorn unique Divine in Magic o, which

0:26:23.920 --> 0:26:27.919
<v Speaker 3>is our slogan. I couldn't afford to add that. It

0:26:27.960 --> 0:26:31.560
<v Speaker 3>was just the logo, the picture of the afric.

0:26:31.400 --> 0:26:33.720
<v Speaker 2>Unicorn, and then how did you market it?

0:26:35.040 --> 0:26:38.880
<v Speaker 3>So step back a little bit to April twenty eighth

0:26:39.080 --> 0:26:42.040
<v Speaker 3>was African Korn's birthday, and so I have two days.

0:26:42.040 --> 0:26:43.840
<v Speaker 3>I have the birthday of Africancorn and I have the

0:26:43.840 --> 0:26:47.480
<v Speaker 3>anniversary of African Coorn. The birthday is when I shared

0:26:47.520 --> 0:26:51.640
<v Speaker 3>the vision to other people and truly pushed it out.

0:26:51.800 --> 0:26:55.959
<v Speaker 3>And birthday, so I invited twenty five women to my home.

0:26:56.920 --> 0:26:58.880
<v Speaker 3>At the time, I lived in the high rise condos.

0:26:58.920 --> 0:27:01.880
<v Speaker 3>We had like a a room where it was reckrooms.

0:27:02.240 --> 0:27:05.440
<v Speaker 3>So I invited them to the reckroom and I basically

0:27:05.480 --> 0:27:08.880
<v Speaker 3>just got all their sizes and I said, look, I'm

0:27:08.920 --> 0:27:11.160
<v Speaker 3>going to tell you guys about this brand that I'm building.

0:27:11.800 --> 0:27:14.560
<v Speaker 3>Some of you guys are already entrepreneurs. I went to

0:27:14.560 --> 0:27:17.359
<v Speaker 3>buy twenty five of your products to give to the

0:27:17.400 --> 0:27:20.639
<v Speaker 3>other women that are going to be in attendance. And

0:27:20.680 --> 0:27:22.960
<v Speaker 3>they had no idea what they were coming to, but

0:27:23.119 --> 0:27:25.680
<v Speaker 3>I knew and I heard the saying that if someone

0:27:25.720 --> 0:27:28.680
<v Speaker 3>doesn't give you a seat at the table, you bring

0:27:28.720 --> 0:27:32.000
<v Speaker 3>a folding cheer. So I have this long table with

0:27:32.080 --> 0:27:35.479
<v Speaker 3>folding chairs wrapped around it, and the women that I

0:27:35.560 --> 0:27:38.720
<v Speaker 3>had selected, I wrote bios on all of them. I

0:27:38.720 --> 0:27:41.679
<v Speaker 3>didn't ask them any questions. I study people, so I

0:27:41.720 --> 0:27:44.160
<v Speaker 3>wrote bios and I talked about what made them unique,

0:27:44.320 --> 0:27:47.800
<v Speaker 3>divine and magical, and I had their photos. I put

0:27:47.840 --> 0:27:49.919
<v Speaker 3>them in the book. I made sure they got all

0:27:49.960 --> 0:27:52.600
<v Speaker 3>their unicorn shirts before they arrived, and when they got there,

0:27:52.640 --> 0:27:57.480
<v Speaker 3>I said look, I'm creating a space to where we

0:27:57.480 --> 0:28:00.520
<v Speaker 3>could support each other. So I purchased from all of

0:28:00.560 --> 0:28:03.200
<v Speaker 3>you all so that you guys can have each other's products.

0:28:03.720 --> 0:28:06.320
<v Speaker 3>But we're going to grow this thing. I wanted to

0:28:06.400 --> 0:28:10.520
<v Speaker 3>have a real space for to develop, to develop other

0:28:11.040 --> 0:28:15.480
<v Speaker 3>businesses with fellow women, and NIP had just passed away,

0:28:15.800 --> 0:28:18.800
<v Speaker 3>and so I was really focused on this whole marathon

0:28:19.280 --> 0:28:23.439
<v Speaker 3>and just keeping it going. And yeah, that's how I

0:28:23.480 --> 0:28:26.359
<v Speaker 3>set it up. So the marketing was they were like,

0:28:26.359 --> 0:28:28.480
<v Speaker 3>at the end of the event, They're like, what's your Instagram?

0:28:28.760 --> 0:28:32.600
<v Speaker 3>I said, huh. I did not have Instagram at my

0:28:32.760 --> 0:28:36.000
<v Speaker 3>very first event, so I had to have somebody create

0:28:36.080 --> 0:28:36.600
<v Speaker 3>it for me.

0:28:37.080 --> 0:28:39.520
<v Speaker 2>So these were women that you did not I did know.

0:28:39.560 --> 0:28:42.280
<v Speaker 3>Though I did know them, I wasn't like a I'm

0:28:42.320 --> 0:28:45.360
<v Speaker 3>like Erica Badu said, I'm an analog girl in a

0:28:45.400 --> 0:28:48.240
<v Speaker 3>digital world. I mean, I'm definitely digital now, but I

0:28:48.320 --> 0:28:53.200
<v Speaker 3>was very analog. So got the Instagram account, got that

0:28:53.240 --> 0:28:56.000
<v Speaker 3>set up, and I had a photographer that shot all

0:28:56.000 --> 0:28:58.360
<v Speaker 3>the women there. So what I would do when we

0:28:58.480 --> 0:29:01.560
<v Speaker 3>launched the Instagram would post them. I would say, hey,

0:29:02.240 --> 0:29:07.000
<v Speaker 3>check out Colleen and her after your quarantine, but be

0:29:07.080 --> 0:29:10.800
<v Speaker 3>sure you subscribe to eating while Broke and make sure

0:29:10.840 --> 0:29:12.840
<v Speaker 3>you shop her other brands, and this is what makes

0:29:12.880 --> 0:29:16.560
<v Speaker 3>her unique, divine and magical. And people just started to

0:29:16.600 --> 0:29:18.600
<v Speaker 3>catch on. So I started with those twenty five posts,

0:29:18.720 --> 0:29:22.080
<v Speaker 3>with those twenty five women talking about their brands, and

0:29:22.160 --> 0:29:23.640
<v Speaker 3>then people were like, oh, if I go get a

0:29:23.680 --> 0:29:26.040
<v Speaker 3>shirt and then she's gonna post me and talk about

0:29:26.080 --> 0:29:31.160
<v Speaker 3>my business. Wow okay, And that's just how it grew.

0:29:31.240 --> 0:29:34.040
<v Speaker 3>And then my son, Oh gosh, my son ended up

0:29:34.040 --> 0:29:38.160
<v Speaker 3>going to the hospital on May tenth. I had already

0:29:38.160 --> 0:29:40.960
<v Speaker 3>had the launch day set of May seventeenth. We were

0:29:41.000 --> 0:29:43.240
<v Speaker 3>in the hospital. I didn't know at that time for

0:29:43.320 --> 0:29:48.040
<v Speaker 3>twenty days, and I had nothing but time on my hand.

0:29:48.160 --> 0:29:50.280
<v Speaker 3>Time Christopher was only eight years old. We were in

0:29:50.280 --> 0:29:53.040
<v Speaker 3>the hospital. They couldn't figure out what was wrong with him.

0:29:53.320 --> 0:29:55.760
<v Speaker 3>His life paced number, which is typically like I think,

0:29:55.840 --> 0:29:58.800
<v Speaker 3>under one hundred, he was at seventeen thousand. So we

0:29:58.800 --> 0:30:04.320
<v Speaker 3>were almost at an icy you type situation. But thank

0:30:04.400 --> 0:30:07.600
<v Speaker 3>god that never happened. But so how all this time

0:30:07.600 --> 0:30:10.440
<v Speaker 3>on my hand to figure out Instagram. So I sat

0:30:10.520 --> 0:30:14.960
<v Speaker 3>there and I learned how to do hashtag following. So

0:30:15.040 --> 0:30:19.120
<v Speaker 3>I said, okay, who's who is my audience, and I

0:30:19.160 --> 0:30:23.760
<v Speaker 3>thought women, entrepreneurs, people who already identify themselves as black Unicorn.

0:30:23.840 --> 0:30:26.000
<v Speaker 3>So I went to go find who was already using

0:30:26.000 --> 0:30:28.960
<v Speaker 3>those hashtags, and I would go into their comments and

0:30:29.000 --> 0:30:30.520
<v Speaker 3>I would say, hey, have you ever seen an Afro

0:30:30.600 --> 0:30:33.000
<v Speaker 3>Unicorn before? I created a brand of women of color

0:30:33.000 --> 0:30:36.360
<v Speaker 3>who hustle follow the movement. So then they would come over.

0:30:36.440 --> 0:30:38.800
<v Speaker 3>They'll see all these women wearing my shirt and I'd

0:30:38.840 --> 0:30:41.200
<v Speaker 3>be like, oh, I've been a Unicorn. This is fire.

0:30:41.360 --> 0:30:43.840
<v Speaker 3>Let me get one of her shirts. And that's how

0:30:43.880 --> 0:30:47.880
<v Speaker 3>I grew it organically, never paid for followers and nothing

0:30:48.000 --> 0:30:51.280
<v Speaker 3>like that. It was all organically, and I didn't know

0:30:51.320 --> 0:30:54.320
<v Speaker 3>it at the time that Tiffany Hatish was calling herself

0:30:54.520 --> 0:30:58.960
<v Speaker 3>the last black Unicorn. Ironically, I looked it up. I

0:30:58.960 --> 0:31:01.400
<v Speaker 3>think the book came out twenty nineteen when I launched

0:31:01.400 --> 0:31:05.040
<v Speaker 3>After Unicorn, So twenty eighteen is when I started to

0:31:05.160 --> 0:31:09.480
<v Speaker 3>like really look into the whole, the whole black Unicorn world.

0:31:10.080 --> 0:31:12.600
<v Speaker 3>So someone was like, you know, go over to Tiffany's page.

0:31:12.640 --> 0:31:14.960
<v Speaker 3>So I went over there. She was a workout photo

0:31:15.080 --> 0:31:17.880
<v Speaker 3>and I commented, hey, have you ever seen after Unicorn before?

0:31:17.920 --> 0:31:19.760
<v Speaker 3>I created a Brandon women of color who hustled all

0:31:19.880 --> 0:31:23.360
<v Speaker 3>the movement. She was like, oh shit, if you send

0:31:23.400 --> 0:31:25.680
<v Speaker 3>me this shirt right now, I'm gonna rock the hell

0:31:25.720 --> 0:31:28.000
<v Speaker 3>out of it. And she put her address right there

0:31:28.000 --> 0:31:32.920
<v Speaker 3>in the comment. It was ten thousand responses to They're like, Timmy,

0:31:32.920 --> 0:31:36.960
<v Speaker 3>I'm gonna sending you candos. She ain't never gonna side

0:31:37.040 --> 0:31:40.360
<v Speaker 3>by unicorn shirt. She ain't never gonna sign it. Tiffany

0:31:40.440 --> 0:31:42.920
<v Speaker 3>had my Unicorn shirt on. Someone sent me a picture

0:31:43.040 --> 0:31:48.760
<v Speaker 3>within two weeks. Wow, she was out in the shirt.

0:31:49.040 --> 0:31:50.880
<v Speaker 3>So I was like, wow, that was cool. And then

0:31:50.960 --> 0:31:54.080
<v Speaker 3>after that Alicia Keys, somebody saw her where it was

0:31:54.120 --> 0:31:57.720
<v Speaker 3>out in the water with the white unicorn floating. They're like,

0:31:57.760 --> 0:32:00.560
<v Speaker 3>you need to be rocking after Unicorn, And then I

0:32:00.640 --> 0:32:03.880
<v Speaker 3>hit her up and then she started following us and

0:32:03.960 --> 0:32:07.720
<v Speaker 3>rocking with us. And yes, it's been a snowball effect

0:32:07.720 --> 0:32:11.200
<v Speaker 3>and Sherry Shepherd just I came in and took over

0:32:11.280 --> 0:32:17.520
<v Speaker 3>the rand. It's been. It's been a pretty amazing ride.

0:32:17.640 --> 0:32:22.320
<v Speaker 1>In those moments when that happens, what are you thinking?

0:32:22.400 --> 0:32:25.240
<v Speaker 1>Are you like, oh my god, we made it, or

0:32:25.360 --> 0:32:26.480
<v Speaker 1>like what's going on.

0:32:26.440 --> 0:32:26.960
<v Speaker 2>In your head?

0:32:27.080 --> 0:32:30.440
<v Speaker 3>So when I launched Afro Unicorn, I told everyone from

0:32:30.520 --> 0:32:33.080
<v Speaker 3>day one I'm launching Africancorn to be a household name.

0:32:35.320 --> 0:32:37.360
<v Speaker 3>But I thought that I was gonna have to sell

0:32:37.400 --> 0:32:39.720
<v Speaker 3>the brand, so I built it to sell it, right,

0:32:40.440 --> 0:32:42.520
<v Speaker 3>So I thought I was taking all the necessary steps

0:32:42.560 --> 0:32:46.400
<v Speaker 3>to get whatever I needed to get to increase myself

0:32:46.560 --> 0:32:49.760
<v Speaker 3>so that eventually I can sell it, because I didn't think.

0:32:49.840 --> 0:32:52.360
<v Speaker 2>So, where is your business acumen coming from?

0:32:52.360 --> 0:32:56.480
<v Speaker 1>Because it sounds like you're Steve Jobs with Wozniak had

0:32:57.160 --> 0:32:59.640
<v Speaker 1>a baby girl Like, well, I love that, But it

0:33:00.120 --> 0:33:04.440
<v Speaker 1>sounded like that because usually in business, you have it's

0:33:04.560 --> 0:33:07.320
<v Speaker 1>very hard to find someone that is That's why they

0:33:07.360 --> 0:33:09.920
<v Speaker 1>have ceo CFOs and coos. It's like very hard to

0:33:09.960 --> 0:33:12.959
<v Speaker 1>find someone that's great at marketing. It's also great at business.

0:33:13.440 --> 0:33:16.440
<v Speaker 1>Most people aren't thinking, Okay, when I build this brand,

0:33:16.520 --> 0:33:18.840
<v Speaker 1>it's gonna be you know, I got to build it

0:33:18.880 --> 0:33:21.120
<v Speaker 1>to sell or build it like build it to scale.

0:33:21.200 --> 0:33:23.320
<v Speaker 1>Usually I'm like, look, if you could if you could

0:33:23.360 --> 0:33:26.680
<v Speaker 1>sell one client just times that by ten a, you know,

0:33:26.720 --> 0:33:27.040
<v Speaker 1>maybe you.

0:33:27.000 --> 0:33:28.000
<v Speaker 2>Could start a corporation.

0:33:28.120 --> 0:33:30.280
<v Speaker 1>You know, But I want to know, like, where did

0:33:30.280 --> 0:33:32.080
<v Speaker 1>that business acumen come from?

0:33:32.120 --> 0:33:36.600
<v Speaker 3>Probably I'm gonna attribute a lot to State farm. Okay,

0:33:37.920 --> 0:33:41.160
<v Speaker 3>in the sense of the opportunity that they gave me

0:33:41.320 --> 0:33:45.200
<v Speaker 3>to open up my own agency, and saw how they

0:33:45.280 --> 0:33:49.000
<v Speaker 3>market on a corporate level, Like so they own all

0:33:49.040 --> 0:33:52.000
<v Speaker 3>the basketball courts, they stay farmed, you go to the

0:33:52.480 --> 0:33:55.520
<v Speaker 3>you know, baseball games, they have it all banterered out.

0:33:55.920 --> 0:33:58.400
<v Speaker 3>So I saw how they market on a corporate level,

0:33:58.960 --> 0:34:01.240
<v Speaker 3>and then I knew that I had to direct people

0:34:01.280 --> 0:34:03.760
<v Speaker 3>to my local stores. So I had to put a

0:34:03.760 --> 0:34:07.280
<v Speaker 3>lot of effort into local marketing. So when I launched

0:34:07.400 --> 0:34:11.120
<v Speaker 3>back then, my two little babies just starting through a whole.

0:34:11.640 --> 0:34:14.840
<v Speaker 3>I started my divorce when I launched my state farm agency,

0:34:15.800 --> 0:34:18.960
<v Speaker 3>and so I learned how to do radio, how to

0:34:19.000 --> 0:34:21.839
<v Speaker 3>do events, how to do like just how they draw

0:34:21.960 --> 0:34:25.600
<v Speaker 3>people into my location. Because I don't have a four

0:34:25.680 --> 0:34:30.480
<v Speaker 3>year college degree, I went for like a semester and

0:34:30.800 --> 0:34:32.839
<v Speaker 3>I launched my first business when I was nineteen. So

0:34:32.960 --> 0:34:34.960
<v Speaker 3>I ended up going to some computer school. I remember

0:34:35.000 --> 0:34:37.279
<v Speaker 3>I prayed, God, please let them close the school down.

0:34:37.320 --> 0:34:39.920
<v Speaker 3>I pulled into the gates and the school was closed.

0:34:40.280 --> 0:34:42.640
<v Speaker 3>I was like, you entered my prayers. Because I had

0:34:42.719 --> 0:34:45.640
<v Speaker 3>a little agency that I wanted to launch when I

0:34:45.719 --> 0:34:48.280
<v Speaker 3>was nineteen years old, and the school thing was getting

0:34:48.280 --> 0:34:51.000
<v Speaker 3>in the way of that. So I don't know, I've

0:34:51.040 --> 0:34:56.880
<v Speaker 3>just always had that marketing thing about me because it

0:34:56.920 --> 0:35:01.080
<v Speaker 3>starts with yourself. And I'm also a former so I

0:35:01.160 --> 0:35:03.759
<v Speaker 3>went to school for the arts for dance, and I

0:35:03.760 --> 0:35:05.840
<v Speaker 3>don't know, I've always i haven't had an issue of

0:35:05.920 --> 0:35:10.200
<v Speaker 3>putting myself out there. But to be compared to like

0:35:10.239 --> 0:35:13.319
<v Speaker 3>a Steve Jobs, Steve Jobs, I mean, I mean he.

0:35:13.320 --> 0:35:14.320
<v Speaker 2>Was a marketing genius.

0:35:14.440 --> 0:35:17.480
<v Speaker 1>You sound like, straight out the gate like a marketing genius.

0:35:17.520 --> 0:35:19.920
<v Speaker 1>Because when you think about Steve Jobs and Wozniak, they

0:35:19.920 --> 0:35:23.480
<v Speaker 1>had that little black box like they were selling this

0:35:23.600 --> 0:35:24.680
<v Speaker 1>illegal box.

0:35:25.040 --> 0:35:27.480
<v Speaker 2>I don't know if you remember, if you read.

0:35:27.280 --> 0:35:29.560
<v Speaker 1>The Steve Jobs book, but yeah, they were selling some

0:35:29.640 --> 0:35:33.840
<v Speaker 1>illegal well. Wosniak had created this thing and Steve Jobs

0:35:33.960 --> 0:35:36.080
<v Speaker 1>was slinging it, you know, and that's kind of how they're,

0:35:37.239 --> 0:35:40.120
<v Speaker 1>you know, their their whole partnership work.

0:35:40.200 --> 0:35:43.399
<v Speaker 3>But I think what really made me really push though,

0:35:43.560 --> 0:35:48.080
<v Speaker 3>to go into building something for myself to sell, was

0:35:48.120 --> 0:35:50.719
<v Speaker 3>that the opportunity, although it's a great opportunity that I have,

0:35:50.840 --> 0:35:54.080
<v Speaker 3>was stay farm. I don't own it. You don't, really,

0:35:54.239 --> 0:35:57.280
<v Speaker 3>I can't. If I die tomorrow, my kids don't get it, okay,

0:35:57.360 --> 0:36:01.440
<v Speaker 3>And in my brain that just don't didn't make logical sense.

0:36:01.520 --> 0:36:04.600
<v Speaker 3>You work so hard to build something that you can't

0:36:04.640 --> 0:36:06.960
<v Speaker 3>pass down to anyone else. I said, what can I

0:36:07.080 --> 0:36:11.160
<v Speaker 3>do that's out there that I can own? And I

0:36:11.200 --> 0:36:14.360
<v Speaker 3>did like a Google search and I found this. I

0:36:14.360 --> 0:36:16.480
<v Speaker 3>think it's called the Best Lemonade stands the name of

0:36:16.520 --> 0:36:19.680
<v Speaker 3>the blog post or whatever. They talked about e commerce

0:36:19.719 --> 0:36:21.560
<v Speaker 3>and a T shirt brand that you can start in

0:36:21.600 --> 0:36:24.560
<v Speaker 3>twenty four hours. Wow, I said, bet And the words

0:36:24.560 --> 0:36:27.480
<v Speaker 3>in there was said, you never want to dictate, never

0:36:27.560 --> 0:36:32.239
<v Speaker 3>dictate anyone to control your livelihood, like you never want

0:36:32.280 --> 0:36:35.360
<v Speaker 3>to have someone else dictate that. So you guys have

0:36:35.440 --> 0:36:37.720
<v Speaker 3>something you can own. But the cool thing about for Unicorn,

0:36:37.880 --> 0:36:40.719
<v Speaker 3>although I built it to sell it, I didn't have

0:36:40.760 --> 0:36:44.719
<v Speaker 3>to sell it, which was great. So now I'm still

0:36:44.760 --> 0:36:48.719
<v Speaker 3>sitting in the CEO cheer, still becoming a household name.

0:36:49.560 --> 0:36:52.879
<v Speaker 3>And that's because of the world of licensing, which again

0:36:52.920 --> 0:36:56.200
<v Speaker 3>I'm the first black woman to ever do it like this.

0:36:57.360 --> 0:37:00.759
<v Speaker 1>Oh, I see what you're saying, so licensing, can you explain.

0:37:00.520 --> 0:37:03.319
<v Speaker 3>That to yes? So the way that I explained it

0:37:03.360 --> 0:37:07.480
<v Speaker 3>is the infamous Sway interview with Kanye.

0:37:07.960 --> 0:37:10.480
<v Speaker 1>Take me back, take all of our listeners back. We

0:37:10.520 --> 0:37:12.319
<v Speaker 1>all want to know, right, take me back back.

0:37:12.360 --> 0:37:16.960
<v Speaker 3>So about nine years ago they were sitting with the

0:37:17.000 --> 0:37:21.920
<v Speaker 3>microphones just like this, and Kanye was saying, like, you know,

0:37:22.040 --> 0:37:25.000
<v Speaker 3>they're not giving me the information I can't get like

0:37:25.040 --> 0:37:28.200
<v Speaker 3>the Calvin Kleines and the Ralph Laurence, Like I'm not

0:37:28.360 --> 0:37:30.480
<v Speaker 3>able to get to that level. And Sway was like,

0:37:30.760 --> 0:37:34.279
<v Speaker 3>but Kanye, you rich, you got the money, just go

0:37:34.400 --> 0:37:37.719
<v Speaker 3>get the warehouse, gonna make your own shirts, make your

0:37:37.760 --> 0:37:41.040
<v Speaker 3>own clothes. You ain't got the answer, Sway, that ain't it.

0:37:41.360 --> 0:37:44.160
<v Speaker 3>I lost. I think it was twenty seven million trying

0:37:44.160 --> 0:37:47.120
<v Speaker 3>to do it that way. That's not it. So what

0:37:47.160 --> 0:37:49.560
<v Speaker 3>he was talking about during that time was the information

0:37:49.920 --> 0:37:55.120
<v Speaker 3>about how are these big brands getting their products distribute

0:37:55.360 --> 0:37:59.359
<v Speaker 3>wed So, then Kanye does a licensing deal with Adidas

0:37:59.400 --> 0:38:00.839
<v Speaker 3>and now he a billionaire.

0:38:01.400 --> 0:38:02.000
<v Speaker 2>Oh my god.

0:38:02.160 --> 0:38:05.640
<v Speaker 1>So you just popped my brain bubble because I'm so

0:38:05.760 --> 0:38:07.960
<v Speaker 1>excited right now. Yeah, we're gonna go over time. I

0:38:08.000 --> 0:38:10.839
<v Speaker 1>know Jared already knows that. Back there, shout out to Jared.

0:38:12.280 --> 0:38:15.560
<v Speaker 1>So wait a minute, hold up. So I was sitting

0:38:15.560 --> 0:38:18.840
<v Speaker 1>here thinking like is she over here, like in a

0:38:19.920 --> 0:38:22.760
<v Speaker 1>like in her room, just like Okay, I'm gonna design

0:38:22.800 --> 0:38:23.160
<v Speaker 1>a doll.

0:38:23.480 --> 0:38:24.799
<v Speaker 2>I'm gonna design the bad like.

0:38:24.760 --> 0:38:28.000
<v Speaker 1>I was trying to figure out, Like a part of

0:38:28.000 --> 0:38:30.960
<v Speaker 1>me was like, you have so such a huge, robust

0:38:31.040 --> 0:38:35.239
<v Speaker 1>product line, and that's I'm so excited. I have to

0:38:35.280 --> 0:38:39.359
<v Speaker 1>stress how excited I am to have you here. But yes,

0:38:39.480 --> 0:38:43.160
<v Speaker 1>I think you have just solved the answer, and you

0:38:43.200 --> 0:38:45.600
<v Speaker 1>did it. You have you were so dope as a

0:38:45.600 --> 0:38:48.040
<v Speaker 1>business person, it would I would have been like Kanye.

0:38:48.040 --> 0:38:49.520
<v Speaker 1>I would have been in the whole twenty six That's

0:38:49.520 --> 0:38:52.319
<v Speaker 1>why my brand is famous failures, because I would have

0:38:52.360 --> 0:38:54.840
<v Speaker 1>been like Kanye. I would have been like twenty seven million.

0:38:54.880 --> 0:38:56.240
<v Speaker 1>I just want the answer.

0:38:57.880 --> 0:39:01.480
<v Speaker 2>I literally told someone the other day Kanye, so chuck fuck.

0:39:01.280 --> 0:39:02.799
<v Speaker 1>Adidas, like he can go out there and do his

0:39:02.840 --> 0:39:06.440
<v Speaker 1>own brand and do it direct and no, you you

0:39:06.480 --> 0:39:09.040
<v Speaker 1>know what they call that thinking, working smart versus.

0:39:09.560 --> 0:39:11.640
<v Speaker 3>So that's why when all that stufflew up with Adidas,

0:39:11.680 --> 0:39:15.440
<v Speaker 3>he was up on PCCh knocking their sketcher's door like, look, yeah,

0:39:15.560 --> 0:39:19.120
<v Speaker 3>I know the easier way to get this stuff done.

0:39:19.239 --> 0:39:20.719
<v Speaker 3>Now he knows.

0:39:22.000 --> 0:39:26.560
<v Speaker 2>Okay, well I'm so excited about you. Okay, okay, okay, okay.

0:39:26.640 --> 0:39:28.440
<v Speaker 3>So when I say I'm the first black woman to

0:39:28.480 --> 0:39:32.080
<v Speaker 3>have a licensed brand character in major retail. I get it, y'all.

0:39:32.120 --> 0:39:34.640
<v Speaker 3>People don't really get it when I reach out to them.

0:39:34.760 --> 0:39:36.520
<v Speaker 3>But y'all won't put some respect on my name.

0:39:37.320 --> 0:39:39.280
<v Speaker 2>Put some respect on that name.

0:39:39.960 --> 0:39:44.560
<v Speaker 1>So man, I know this is a hell of detour,

0:39:44.600 --> 0:39:46.960
<v Speaker 1>but I gotta do it. Like success is the best revenge,

0:39:47.040 --> 0:39:48.359
<v Speaker 1>right can I say that?

0:39:49.200 --> 0:39:49.359
<v Speaker 3>So?

0:39:49.480 --> 0:39:51.080
<v Speaker 2>Like, what's the tea looking like on that?

0:39:52.239 --> 0:40:12.320
<v Speaker 3>We the ex husband? So the ex husband, that's so cool,

0:40:12.320 --> 0:40:14.239
<v Speaker 3>And I'm not going to diss him, like we don't

0:40:14.239 --> 0:40:16.640
<v Speaker 3>even have a relationship like that and we don't really talk.

0:40:17.520 --> 0:40:19.680
<v Speaker 3>I mean, you know where I live now, so it

0:40:19.840 --> 0:40:24.080
<v Speaker 3>is what it is. But like that that ain't that.

0:40:25.040 --> 0:40:29.719
<v Speaker 3>But I'm gonna take it back. But my but my

0:40:29.880 --> 0:40:32.360
<v Speaker 3>oldest son and I don't mind talking about this one.

0:40:32.480 --> 0:40:35.920
<v Speaker 3>But my oldest son has a different father, and that

0:40:35.960 --> 0:40:38.479
<v Speaker 3>one was always telling me that I was jumping over

0:40:40.640 --> 0:40:44.040
<v Speaker 3>dollars to get to pennies and always saying that I

0:40:44.160 --> 0:40:48.080
<v Speaker 3>wasn't this hustler that I am, like making me seem

0:40:48.080 --> 0:40:49.480
<v Speaker 3>like he wanted me to drop after you in the

0:40:49.520 --> 0:40:53.959
<v Speaker 3>corner at one point, which was crazy. So I haven't

0:40:54.000 --> 0:40:56.799
<v Speaker 3>talked to him in about two to three years. But

0:40:57.640 --> 0:40:59.479
<v Speaker 3>I don't know if any of this packaging with my face,

0:40:59.520 --> 0:41:01.960
<v Speaker 3>but a lot of packaging and stores got my picture

0:41:02.000 --> 0:41:04.000
<v Speaker 3>on the back. You go into Target, you'll see me

0:41:04.120 --> 0:41:08.359
<v Speaker 3>in the tyler section my face. So we may not talk,

0:41:08.440 --> 0:41:09.279
<v Speaker 3>but he can't miss me.

0:41:09.640 --> 0:41:11.920
<v Speaker 2>Are you in that? Are you in that store?

0:41:12.080 --> 0:41:14.959
<v Speaker 1>In what's that store called? I had them on my show.

0:41:15.120 --> 0:41:18.759
<v Speaker 1>They're in the Clover City Mall. They have all Yep,

0:41:19.440 --> 0:41:22.320
<v Speaker 1>there's a store in the Culver City Mall that has

0:41:22.520 --> 0:41:24.040
<v Speaker 1>only like black products.

0:41:24.080 --> 0:41:25.759
<v Speaker 3>Now I need to find out about them, but I

0:41:25.840 --> 0:41:27.759
<v Speaker 3>know the owners. Okay, so I'll connect you.

0:41:27.760 --> 0:41:30.000
<v Speaker 1>We'll see because I'm what I'm trying to get at

0:41:30.120 --> 0:41:33.120
<v Speaker 1>is I just got into the bonnet thing. Well when

0:41:33.160 --> 0:41:35.080
<v Speaker 1>I had braids. I'm not rocking braids this season. But

0:41:36.760 --> 0:41:37.920
<v Speaker 1>are we gonna see bonnets?

0:41:37.920 --> 0:41:41.920
<v Speaker 3>We have a target, Jason, you beat me to it.

0:41:41.960 --> 0:41:42.560
<v Speaker 2>Okay?

0:41:42.640 --> 0:41:46.239
<v Speaker 3>You everything? Okay, I literally have everything. If you think

0:41:46.280 --> 0:41:48.200
<v Speaker 3>of it and I don't have it, it's either in

0:41:48.239 --> 0:41:51.000
<v Speaker 3>the works or I didn't think about it. But trust me,

0:41:51.040 --> 0:41:52.480
<v Speaker 3>how might have it by tomorrow. At least I might

0:41:52.480 --> 0:41:54.640
<v Speaker 3>have a conversation with somebody about it tomorrow.

0:41:54.680 --> 0:41:59.840
<v Speaker 2>So I have to ask now for us. Inspired by you.

0:42:00.320 --> 0:42:04.879
<v Speaker 1>Okay, so you create this, licensed this character and you're

0:42:04.960 --> 0:42:08.000
<v Speaker 1>selling it on e commerce, But did you know at

0:42:08.000 --> 0:42:09.760
<v Speaker 1>the time that you were going to end up licensing

0:42:09.800 --> 0:42:12.399
<v Speaker 1>it or okay, so how did that come out?

0:42:12.920 --> 0:42:15.439
<v Speaker 3>I was like, Kanye, they ain't telling me. I don't

0:42:15.520 --> 0:42:19.840
<v Speaker 3>know your e commerce doing at the time. E commerce

0:42:19.920 --> 0:42:23.280
<v Speaker 3>was doing well, were you like if all other hustles,

0:42:23.360 --> 0:42:25.440
<v Speaker 3>I'm just doing this. I was really focused on that

0:42:25.680 --> 0:42:28.239
<v Speaker 3>the last part. Yeah, I was really focused. I've been

0:42:28.320 --> 0:42:31.160
<v Speaker 3>really focused on after you and okay, okay, cool, especially

0:42:31.160 --> 0:42:33.880
<v Speaker 3>when covid hit because I launched twenty nineteen and then

0:42:33.960 --> 0:42:36.880
<v Speaker 3>COVID happened twenty twenty. Yeah, and people was like we

0:42:37.120 --> 0:42:40.160
<v Speaker 3>the governor said we ain't gotta pay no no car insurance.

0:42:41.160 --> 0:42:44.879
<v Speaker 2>So they oh, yeah, we went into a pandemic. Oh

0:42:45.000 --> 0:42:47.680
<v Speaker 2>my gosh. So then what were you doing then.

0:42:48.160 --> 0:42:51.000
<v Speaker 3>Afro you know corn because y'all had all that discretionary

0:42:51.080 --> 0:42:52.520
<v Speaker 3>income that they so.

0:42:52.560 --> 0:42:54.200
<v Speaker 2>But you were pushing it online.

0:42:53.840 --> 0:42:57.000
<v Speaker 3>Though everybody everybody, no one could go out and do nothing,

0:42:57.040 --> 0:43:00.719
<v Speaker 3>So everyone was online buying stuff like crazy. Yeah. So

0:43:00.760 --> 0:43:03.080
<v Speaker 3>they weren't paying none of their bills because the government

0:43:03.160 --> 0:43:06.120
<v Speaker 3>was giving y'all outs to paying your bills. So my

0:43:06.320 --> 0:43:10.080
<v Speaker 3>insurance agency hurt. But I have my e commerce business.

0:43:10.120 --> 0:43:12.880
<v Speaker 3>That's why they say, never ever rely on one source

0:43:12.920 --> 0:43:13.799
<v Speaker 3>to dictate your life.

0:43:13.800 --> 0:43:16.600
<v Speaker 1>I swear by that, by the way everybody I have

0:43:17.600 --> 0:43:20.640
<v Speaker 1>I swear by that so much of going into the pandemic.

0:43:20.680 --> 0:43:23.799
<v Speaker 1>I owned one business, a corporate events company. I mean

0:43:23.840 --> 0:43:26.560
<v Speaker 1>that thing went down. Put it like this, when y'all

0:43:26.640 --> 0:43:29.080
<v Speaker 1>was watching the NBA take a knee and cancel that game.

0:43:29.480 --> 0:43:32.280
<v Speaker 1>I was at a table at an event, like glued

0:43:32.280 --> 0:43:35.560
<v Speaker 1>to my phone, crying like, oh my god, my company's

0:43:35.600 --> 0:43:38.719
<v Speaker 1>gonna tak in three seconds because all my clients were

0:43:38.760 --> 0:43:41.719
<v Speaker 1>like this thing called COVID or whatever, and I was

0:43:41.760 --> 0:43:44.200
<v Speaker 1>like the corona, the beer virus. Like I was like

0:43:44.280 --> 0:43:46.359
<v Speaker 1>trying to talk my clients how to freak it out.

0:43:46.400 --> 0:43:49.799
<v Speaker 1>But the second NBA canceled their games. Like when I say,

0:43:49.840 --> 0:43:53.000
<v Speaker 1>within twenty four hours, all my events for that year

0:43:53.080 --> 0:43:56.920
<v Speaker 1>got canceled. I went from and you're talking about a

0:43:56.920 --> 0:43:58.520
<v Speaker 1>company that had a robust clientele.

0:43:58.719 --> 0:44:00.520
<v Speaker 2>I wasn't collecting deposit I was.

0:44:00.560 --> 0:44:02.360
<v Speaker 1>It was just like kind of like shake hands at

0:44:02.400 --> 0:44:05.479
<v Speaker 1>this point, no more contracts, and I lost so much

0:44:05.560 --> 0:44:11.000
<v Speaker 1>income and a matter of seconds and I was truly,

0:44:11.120 --> 0:44:13.920
<v Speaker 1>Like I didn't even know that was possible, Like you

0:44:13.960 --> 0:44:16.200
<v Speaker 1>talk about like wait, this happened in history before, Like

0:44:16.239 --> 0:44:19.480
<v Speaker 1>what are we talking about? And from that point on

0:44:20.040 --> 0:44:22.600
<v Speaker 1>to this date, I still don't have one stream of

0:44:22.600 --> 0:44:24.680
<v Speaker 1>income and I will never go back to one stream

0:44:24.680 --> 0:44:26.600
<v Speaker 1>of income because of that situation.

0:44:26.719 --> 0:44:27.880
<v Speaker 2>So I'm glad you touched on that.

0:44:28.120 --> 0:44:28.319
<v Speaker 3>Yep.

0:44:28.840 --> 0:44:31.400
<v Speaker 2>But even with afro Unicorn, you still have multiple.

0:44:31.320 --> 0:44:33.239
<v Speaker 3>Well after your corns has so much, it's so many

0:44:33.320 --> 0:44:34.720
<v Speaker 3>different arms.

0:44:34.680 --> 0:44:37.719
<v Speaker 1>So like I imagine it to be, and I don't

0:44:37.719 --> 0:44:39.960
<v Speaker 1>want to skip around because because I am a little bit,

0:44:40.000 --> 0:44:42.400
<v Speaker 1>but I imagine, like are you getting like is it like

0:44:43.000 --> 0:44:45.160
<v Speaker 1>Walmart sends you a check? Target sends you a check

0:44:45.320 --> 0:44:46.560
<v Speaker 1>or some how does that?

0:44:46.680 --> 0:44:51.560
<v Speaker 3>I have over forty five plus licensees, so yeah, I

0:44:52.160 --> 0:44:54.319
<v Speaker 3>get checks from all my my.

0:44:54.520 --> 0:44:56.399
<v Speaker 2>So you go to the mailbox and it's payday all

0:44:56.400 --> 0:44:56.680
<v Speaker 2>the time.

0:44:56.920 --> 0:44:59.400
<v Speaker 3>I flew home yesterday, I had a check from my publisher.

0:44:59.520 --> 0:45:01.080
<v Speaker 3>So because we have books.

0:45:00.800 --> 0:45:01.600
<v Speaker 2>Too, So.

0:45:03.320 --> 0:45:05.280
<v Speaker 1>Let me tell you, Okay, school us on the licenses,

0:45:05.320 --> 0:45:08.240
<v Speaker 1>school less take us take us their sway April Sway,

0:45:08.360 --> 0:45:13.480
<v Speaker 1>April April Showers. I didn't have the answer, Okay, Sway

0:45:13.520 --> 0:45:15.400
<v Speaker 1>didn't have the answer. You need to listen to April Shower.

0:45:15.480 --> 0:45:17.400
<v Speaker 3>But what's so cool about? People are like, you know,

0:45:18.680 --> 0:45:21.560
<v Speaker 3>where's your warehouse? I'm like, I don't have a wearhouse.

0:45:21.640 --> 0:45:23.000
<v Speaker 2>I was thinking all those thoughts.

0:45:23.239 --> 0:45:25.080
<v Speaker 1>I'm gonna be honest, I was thinking all those thoughts

0:45:25.120 --> 0:45:27.000
<v Speaker 1>as I was like, Oh, look at all these products

0:45:27.000 --> 0:45:31.320
<v Speaker 1>manage her life. Her house is probably like Afro Unicorn

0:45:31.360 --> 0:45:32.040
<v Speaker 1>stuff everywhere.

0:45:32.080 --> 0:45:35.960
<v Speaker 3>It is afrot in concute stuff everywhere. It's very creatively.

0:45:36.280 --> 0:45:39.880
<v Speaker 3>But no, I'm I'm just my laptop in my desk.

0:45:40.440 --> 0:45:42.880
<v Speaker 3>I love this is how I run this entire brand.

0:45:43.080 --> 0:45:45.960
<v Speaker 1>So how did you get from e commerce to license?

0:45:46.080 --> 0:45:50.600
<v Speaker 3>Okay? So again, it's a grassroots, organic brand that we

0:45:50.680 --> 0:45:53.920
<v Speaker 3>highlight our customers. So there was a Brooklyn native girl.

0:45:53.960 --> 0:45:56.239
<v Speaker 3>Her name was Cassidy Brianna, four years old. I had

0:45:56.239 --> 0:45:59.520
<v Speaker 3>her since she was like too. She was in a

0:45:59.520 --> 0:46:03.320
<v Speaker 3>onesie when she did her first Afrinuncorn picture and submitted

0:46:03.360 --> 0:46:06.359
<v Speaker 3>it into us. But I love this girl so much.

0:46:06.440 --> 0:46:08.799
<v Speaker 3>I just was like, that's my insta god baby. So

0:46:08.840 --> 0:46:11.839
<v Speaker 3>her mom always would go extra hard posting pictures of

0:46:11.880 --> 0:46:14.680
<v Speaker 3>her with Afro Unicorn. And one day they were doing

0:46:14.719 --> 0:46:16.799
<v Speaker 3>a video shoot. Somebody walked by and said, I love

0:46:16.840 --> 0:46:19.920
<v Speaker 3>your hair with all the confidence in the world. Cassie said,

0:46:19.960 --> 0:46:24.359
<v Speaker 3>thank you, It's an afro. And that video went viral

0:46:24.920 --> 0:46:27.880
<v Speaker 3>about six months later, and that right there is just

0:46:27.880 --> 0:46:31.600
<v Speaker 3>a message to some people like let timing happen when

0:46:31.600 --> 0:46:35.960
<v Speaker 3>it's supposed to happen. So six months later, that video

0:46:36.000 --> 0:46:41.000
<v Speaker 3>goes viral and from Viola Davis, Tina Knowles, and then

0:46:41.360 --> 0:46:45.759
<v Speaker 3>the Big Oh shared it Oprah. Yes, oh, okay, when

0:46:45.840 --> 0:46:47.880
<v Speaker 3>Oprah it was Oprah Daily, but I still say the

0:46:47.920 --> 0:46:50.600
<v Speaker 3>Big because it's still Oprah. Shout out to Gil King

0:46:50.600 --> 0:46:54.560
<v Speaker 3>because she runs Oprah Daily. So when Oprah Daily shared it,

0:46:55.200 --> 0:46:58.240
<v Speaker 3>a buyer reached out to me from Walmart and said,

0:46:58.920 --> 0:47:01.919
<v Speaker 3>email me African corn ex Walmart collaboration. Have you ever

0:47:01.960 --> 0:47:04.680
<v Speaker 3>considered party supplies? There's a lot, and I don't know

0:47:04.719 --> 0:47:06.839
<v Speaker 3>how much time you have, but there's so much.

0:47:07.880 --> 0:47:10.080
<v Speaker 2>Sorry, Jared, but there's so much.

0:47:09.920 --> 0:47:14.560
<v Speaker 3>More to that. Because I'm a huge manifestor I'm a

0:47:14.719 --> 0:47:18.839
<v Speaker 3>huge thing, a huge person believing in divine timing. So

0:47:19.040 --> 0:47:26.399
<v Speaker 3>I kind of touched on my son's father, right. Things

0:47:26.400 --> 0:47:29.040
<v Speaker 3>I gotten really bad that particular year to where I

0:47:29.040 --> 0:47:32.960
<v Speaker 3>had to follow restraint in order and the courts kept

0:47:32.960 --> 0:47:36.080
<v Speaker 3>messing up on my paperwork. First of all, I a'med

0:47:36.120 --> 0:47:39.279
<v Speaker 3>to fix restraining orders for women. It's a fifty six

0:47:39.320 --> 0:47:42.359
<v Speaker 3>to sixty page document, so you always say, well, why,

0:47:42.480 --> 0:47:44.359
<v Speaker 3>you know, why didn't she follow restraining order? They make

0:47:44.360 --> 0:47:47.120
<v Speaker 3>it almost freaking impossible for you to get through the process.

0:47:48.600 --> 0:47:50.719
<v Speaker 3>And it was just more like of a stocking thing

0:47:50.800 --> 0:47:55.359
<v Speaker 3>that he was doing. So I my family was very

0:47:55.400 --> 0:47:57.200
<v Speaker 3>fearful and they were like, You've got to go through

0:47:57.200 --> 0:47:58.680
<v Speaker 3>with it. You got to go through it. I kept

0:47:58.719 --> 0:48:02.840
<v Speaker 3>getting blocks after after the clerk forgot to sign it,

0:48:02.920 --> 0:48:05.000
<v Speaker 3>and the judge forgot to sign it, and they couldn't start.

0:48:05.160 --> 0:48:07.640
<v Speaker 3>It was a lot, and I just heard God just

0:48:07.680 --> 0:48:11.319
<v Speaker 3>speak over me and said let it go, just let

0:48:11.320 --> 0:48:15.839
<v Speaker 3>it go. And when I decided, I said, you know what,

0:48:16.120 --> 0:48:18.799
<v Speaker 3>I'm gonna let it go. I believe that He's going

0:48:18.840 --> 0:48:23.839
<v Speaker 3>to protect me. That next day is when Walmart reached

0:48:23.840 --> 0:48:24.279
<v Speaker 3>out to me.

0:48:25.480 --> 0:48:29.239
<v Speaker 2>Wow, and was it a DM or email? How did

0:48:29.239 --> 0:48:30.080
<v Speaker 2>they It was an email?

0:48:30.719 --> 0:48:33.839
<v Speaker 3>My son thirty minutes prior walked into the kitchen because

0:48:33.840 --> 0:48:35.600
<v Speaker 3>I was a little frustrated because I had failed at

0:48:35.640 --> 0:48:39.239
<v Speaker 3>Amazon with launching after you in a corn. I had

0:48:39.320 --> 0:48:42.760
<v Speaker 3>all this plush that was shipped from China going the backwards.

0:48:42.840 --> 0:48:44.840
<v Speaker 1>Kanye, Oh you were doing oh Kanye way, so you

0:48:44.840 --> 0:48:46.640
<v Speaker 1>did Kanye okay, okay.

0:48:46.800 --> 0:48:49.080
<v Speaker 3>So I had like, like you said, I've done it

0:48:49.120 --> 0:48:49.560
<v Speaker 3>that way.

0:48:49.640 --> 0:48:50.160
<v Speaker 1>I lost.

0:48:51.280 --> 0:48:57.120
<v Speaker 3>I lost thirty thousand. It wasn't nowhere. But so Amazon

0:48:57.160 --> 0:48:59.360
<v Speaker 3>didn't really work for me. I had this inventory that

0:48:59.440 --> 0:49:01.640
<v Speaker 3>was coming out in what to do, and my son

0:49:01.680 --> 0:49:04.279
<v Speaker 3>came in the kitchen and he said, well, why don't

0:49:04.320 --> 0:49:09.600
<v Speaker 3>you try Walmart in that moment, which I've never done,

0:49:09.880 --> 0:49:12.239
<v Speaker 3>but because I was so insecure and not knowing the

0:49:12.239 --> 0:49:15.480
<v Speaker 3>next steps on how I was like, Walmart, I'm not

0:49:15.560 --> 0:49:20.239
<v Speaker 3>going to Walmart. And then thirty minutes later, I'm on

0:49:20.280 --> 0:49:23.799
<v Speaker 3>the couch. He's my young cooh. He runs African Corn

0:49:23.920 --> 0:49:26.960
<v Speaker 3>with me, so we share the same email account. So

0:49:27.000 --> 0:49:29.560
<v Speaker 3>he opens the door. He looks at me because the

0:49:29.960 --> 0:49:33.200
<v Speaker 3>title said Walmart X. He said, Afri your corn ex

0:49:33.239 --> 0:49:38.759
<v Speaker 3>Walmart collaboration, and I'm like, you spoke it up and

0:49:38.920 --> 0:49:41.160
<v Speaker 3>just like that. That's how I got into licensing, because

0:49:41.160 --> 0:49:43.759
<v Speaker 3>they said, you know, party supplies, and they introduced me

0:49:43.840 --> 0:49:49.800
<v Speaker 3>to my first two licensees to handle the party accessories,

0:49:50.600 --> 0:49:54.040
<v Speaker 3>and then from there I really had no clue on

0:49:54.120 --> 0:49:57.399
<v Speaker 3>what to do, Like, I had no clue. They wanted

0:49:57.440 --> 0:49:59.320
<v Speaker 3>to schedule a meeting with me, and they're like, we

0:49:59.360 --> 0:50:01.719
<v Speaker 3>could meet your team, and I'm like team.

0:50:01.719 --> 0:50:03.719
<v Speaker 1>You're like, which one of my girlfriends want to wear

0:50:03.760 --> 0:50:05.480
<v Speaker 1>a suit today?

0:50:05.680 --> 0:50:07.879
<v Speaker 3>Like that? Who wants to pretend? Like, oh, we got

0:50:07.880 --> 0:50:10.840
<v Speaker 3>a team. So I had already had my I had

0:50:10.880 --> 0:50:12.719
<v Speaker 3>a social media manager, but I was still doing a

0:50:12.760 --> 0:50:14.879
<v Speaker 3>lot of social media myself. My name is Kalia Wright,

0:50:14.920 --> 0:50:18.120
<v Speaker 3>shout out to KSW social media. But it was so

0:50:18.160 --> 0:50:20.319
<v Speaker 3>cool about her. I brought her onto the team because

0:50:20.320 --> 0:50:22.800
<v Speaker 3>I just had to sense I was on a cuff

0:50:22.840 --> 0:50:25.040
<v Speaker 3>of blowing up. I knew I was getting ready to

0:50:25.080 --> 0:50:26.600
<v Speaker 3>blow up, so I said, I'm about to put myself

0:50:26.640 --> 0:50:29.040
<v Speaker 3>in position. So I tried to reach out to one

0:50:29.040 --> 0:50:32.600
<v Speaker 3>of these big influencer people on Instagram that said they

0:50:32.640 --> 0:50:35.120
<v Speaker 3>could do all this for you. Girl would never get

0:50:35.160 --> 0:50:36.960
<v Speaker 3>back to me. I'm like, look, I got five thousand

0:50:37.040 --> 0:50:38.880
<v Speaker 3>to give you, Like, I just need help with my

0:50:38.920 --> 0:50:42.759
<v Speaker 3>social media. So this one particular lady Kalia had been

0:50:42.840 --> 0:50:45.120
<v Speaker 3>rocking with African Corn since we launched. Like her daughter's

0:50:45.120 --> 0:50:48.160
<v Speaker 3>birthday was in May and she had an African Corn

0:50:48.200 --> 0:50:51.040
<v Speaker 3>shirt for her daughter. In May twenty nineteen and I

0:50:51.080 --> 0:50:53.200
<v Speaker 3>saw that she was trying to do social media on

0:50:54.960 --> 0:51:00.000
<v Speaker 3>through African Backup African Corn. Since twenty nineteen, I've always

0:51:00.000 --> 0:51:02.200
<v Speaker 3>support your small businesses. Every Saturday morning, I'm up at

0:51:02.239 --> 0:51:04.640
<v Speaker 3>six am and I reshare your businesses on my story

0:51:04.680 --> 0:51:07.480
<v Speaker 3>for free. We've been doing that still till this day.

0:51:07.560 --> 0:51:12.359
<v Speaker 3>I will be tomorrow Saturday, not yet, huh, okay, couple

0:51:12.360 --> 0:51:14.560
<v Speaker 3>more days, but I'll be up at six am sharing

0:51:14.600 --> 0:51:17.240
<v Speaker 3>your businesses and we do it from six to nine am.

0:51:17.320 --> 0:51:18.960
<v Speaker 3>And I've been doing that from day one. So she

0:51:19.080 --> 0:51:20.440
<v Speaker 3>was one of the businesses that was trying to get

0:51:20.440 --> 0:51:22.880
<v Speaker 3>off the ground. Well, I didn't know social media. I

0:51:22.960 --> 0:51:25.080
<v Speaker 3>hit her up. I asked her she could do my

0:51:25.080 --> 0:51:26.719
<v Speaker 3>social media for me. I said, on a scale from

0:51:26.719 --> 0:51:29.440
<v Speaker 3>one to ten, how gear you x y Z? She

0:51:29.560 --> 0:51:32.040
<v Speaker 3>said ten. I knew she wasn't the ten, but if

0:51:32.080 --> 0:51:33.640
<v Speaker 3>she did not tell me she was in the ten,

0:51:33.800 --> 0:51:38.800
<v Speaker 3>I wasn't gonna work with her. Wow, So you got

0:51:39.040 --> 0:51:42.200
<v Speaker 3>to put yourself out there. Yeah, yeah, yeah, yeah, I said,

0:51:42.400 --> 0:51:44.760
<v Speaker 3>my girl should out. Kalia didn't even own a computer.

0:51:45.080 --> 0:51:46.000
<v Speaker 3>W got hired.

0:51:49.480 --> 0:51:51.719
<v Speaker 2>Shout outs to her. I like her, I love her,

0:51:51.800 --> 0:51:53.120
<v Speaker 2>I love her already.

0:51:53.200 --> 0:51:55.000
<v Speaker 3>Can you come to the Walmart being with me. She

0:51:55.120 --> 0:51:58.760
<v Speaker 3>was like, bet I'm there. We put my after your cousture.

0:51:59.200 --> 0:52:01.480
<v Speaker 2>That's hilarious. Okay, okay.

0:52:01.600 --> 0:52:04.359
<v Speaker 3>So we had our first meeting and then from there

0:52:04.520 --> 0:52:07.200
<v Speaker 3>I just started doing courage over comfort. There was remember

0:52:07.200 --> 0:52:08.959
<v Speaker 3>I said, I'm an analog girl in the didget the world.

0:52:08.960 --> 0:52:11.040
<v Speaker 3>I had to scratch that because Walmart was like, okay,

0:52:11.040 --> 0:52:13.479
<v Speaker 3>can you get a deck together? I'm like a deck?

0:52:13.560 --> 0:52:16.960
<v Speaker 3>What is a deck? And so I was scared of canvas.

0:52:16.960 --> 0:52:19.520
<v Speaker 3>So I was like, I gotta learn this. I needed

0:52:19.520 --> 0:52:22.239
<v Speaker 3>to redo my website, and I'm like trying to get

0:52:22.239 --> 0:52:24.760
<v Speaker 3>people to hire, like hire them. No one was responding

0:52:24.840 --> 0:52:27.000
<v Speaker 3>quick enough and they wanted it. By the next morning,

0:52:27.480 --> 0:52:29.719
<v Speaker 3>I redid my entire website on my own. I just

0:52:29.800 --> 0:52:30.200
<v Speaker 3>learned it.

0:52:30.280 --> 0:52:32.960
<v Speaker 2>You're gangster because I outsourced all that I couldn't.

0:52:32.960 --> 0:52:33.920
<v Speaker 3>No one was responding.

0:52:33.920 --> 0:52:35.480
<v Speaker 1>So I think if we would have known each other,

0:52:35.600 --> 0:52:37.920
<v Speaker 1>I would have hooked you up because I got girls

0:52:37.920 --> 0:52:39.880
<v Speaker 1>that do all my stuff.

0:52:39.960 --> 0:52:42.360
<v Speaker 3>I tried, but in that moment, and I'm part of

0:52:42.400 --> 0:52:46.879
<v Speaker 3>a huge network of Tea Schert entrepreneurs, and no one

0:52:46.960 --> 0:52:49.840
<v Speaker 3>at that moment was I'm not to cry, but no,

0:52:49.920 --> 0:52:52.560
<v Speaker 3>because now I see how God was setting me up.

0:52:53.160 --> 0:52:56.960
<v Speaker 3>Nobody at that moment, Nobody at that moment was able

0:52:57.000 --> 0:53:00.239
<v Speaker 3>to help me. He wanted me to see that you

0:53:00.520 --> 0:53:04.920
<v Speaker 3>have everything in you to do it, to do it, wow,

0:53:05.000 --> 0:53:09.440
<v Speaker 3>everything that you need. I truly believe that we control

0:53:09.840 --> 0:53:15.080
<v Speaker 3>our own dreams. I recently, I'm going so fast forward.

0:53:15.120 --> 0:53:16.799
<v Speaker 3>But I just got back from Orlando. A couple of

0:53:16.800 --> 0:53:19.600
<v Speaker 3>weeks ago, I surprised a little girl for her birthday.

0:53:19.960 --> 0:53:22.080
<v Speaker 3>Her mama hit me up in January, was like, hey,

0:53:22.120 --> 0:53:24.560
<v Speaker 3>can you come to her birthday and bring unique. I'm like,

0:53:24.800 --> 0:53:27.080
<v Speaker 3>I don't do that. I'm not flying to Orlando for

0:53:27.120 --> 0:53:30.920
<v Speaker 3>a little girl's birthday party whatever, And I just ignored it.

0:53:31.080 --> 0:53:33.359
<v Speaker 3>But this little girl's always been posting my stuff. I've

0:53:33.400 --> 0:53:36.799
<v Speaker 3>always posted hers all good. Then something pushed on me

0:53:36.840 --> 0:53:39.000
<v Speaker 3>and I'm like I hit her one day. I was like, no,

0:53:39.120 --> 0:53:41.080
<v Speaker 3>what's the day of the party? She told me today.

0:53:41.120 --> 0:53:43.360
<v Speaker 3>I'm like, I got two trips between that. I'm definitely

0:53:43.360 --> 0:53:45.080
<v Speaker 3>not I can't go to Orlando. It's it was somewhere

0:53:45.120 --> 0:53:47.239
<v Speaker 3>I was going, maybe I could do it. A couple

0:53:47.320 --> 0:53:49.719
<v Speaker 3>of weeks go by, I'm like, what's the time of

0:53:49.760 --> 0:53:53.000
<v Speaker 3>the party, And so I get the time. I'm like, well,

0:53:53.520 --> 0:53:55.759
<v Speaker 3>it's a ninety percent chance I'll come, but I'm not

0:53:55.760 --> 0:53:58.520
<v Speaker 3>bringing Unique. It's a big costume that we use. I'm like,

0:53:58.520 --> 0:54:01.000
<v Speaker 3>I don't even have a suitcase for two days before

0:54:01.000 --> 0:54:02.920
<v Speaker 3>I leave and find myself at TJ Max getting the

0:54:02.920 --> 0:54:05.560
<v Speaker 3>suitcase to put Unique in. Long story short, I spent

0:54:05.600 --> 0:54:08.359
<v Speaker 3>fife hundred dollars to fly to Orlando. Now, I met

0:54:08.360 --> 0:54:11.440
<v Speaker 3>this little girl's birthday party. She's excited. Her mom posts

0:54:11.440 --> 0:54:13.640
<v Speaker 3>on Monday and she was like, you know April came

0:54:14.320 --> 0:54:18.000
<v Speaker 3>to her party. It was she brought Unique and she said,

0:54:18.080 --> 0:54:22.600
<v Speaker 3>our money is a manifestor her money have been telling

0:54:22.640 --> 0:54:26.120
<v Speaker 3>people that April and Unique was coming to her party. Wow.

0:54:26.400 --> 0:54:28.480
<v Speaker 3>So I corrected my team. I said, I didn't make

0:54:28.520 --> 0:54:31.480
<v Speaker 3>that little girl's dreams come true. Our MONI made her

0:54:31.560 --> 0:54:36.000
<v Speaker 3>dreams come true. She literally summons me into that space.

0:54:36.400 --> 0:54:39.400
<v Speaker 3>So all the retailers that I deal with, I have

0:54:39.560 --> 0:54:43.120
<v Speaker 3>summoned them into this space because they've all told me,

0:54:43.480 --> 0:54:46.040
<v Speaker 3>we've never worked with brands that don't have content out

0:54:46.080 --> 0:54:48.439
<v Speaker 3>I don't. We're coming with the show, but I don't

0:54:48.440 --> 0:54:51.879
<v Speaker 3>have a show yet. All my competitors have shows out there.

0:54:51.960 --> 0:54:54.560
<v Speaker 3>I don't. I don't have. I don't have the Little

0:54:54.600 --> 0:54:58.239
<v Speaker 3>Mermaid going for me in the background right now. So

0:54:59.120 --> 0:55:02.239
<v Speaker 3>but every category they all say like, we've never done

0:55:02.239 --> 0:55:05.839
<v Speaker 3>this before. This is unheard of. What you're doing, it's

0:55:05.880 --> 0:55:10.080
<v Speaker 3>one in a billion. And it's because I am laser

0:55:10.120 --> 0:55:13.759
<v Speaker 3>being focused on what I want and I write it

0:55:13.800 --> 0:55:17.040
<v Speaker 3>down to I journal. I put exactly what I want

0:55:17.080 --> 0:55:17.560
<v Speaker 3>to happen.

0:55:18.120 --> 0:55:18.440
<v Speaker 2>Wow.

0:55:18.560 --> 0:55:21.640
<v Speaker 3>I remember them telling me that publishing takes a long time.

0:55:21.680 --> 0:55:23.759
<v Speaker 3>When I finally got my publishing agent, by the way,

0:55:23.760 --> 0:55:25.920
<v Speaker 3>I had no idea what a literary agent was. I

0:55:26.000 --> 0:55:28.359
<v Speaker 3>never heard the word before. But once you tell me

0:55:28.400 --> 0:55:32.640
<v Speaker 3>something and I latch onto it, that's it. It's like

0:55:32.920 --> 0:55:34.960
<v Speaker 3>I got it. It's all gas, no breaks. I'm going

0:55:35.000 --> 0:55:36.840
<v Speaker 3>through the wall with it. So when they told me

0:55:36.880 --> 0:55:39.000
<v Speaker 3>what I needed to get, I got it. And my

0:55:39.120 --> 0:55:41.040
<v Speaker 3>agent was like, well a bro, it's gonna be slow.

0:55:41.080 --> 0:55:42.960
<v Speaker 3>It's gonna take a couple of years before you land

0:55:42.960 --> 0:55:45.040
<v Speaker 3>a deal. I got four publishing deals.

0:55:46.480 --> 0:55:47.280
<v Speaker 2>Oh my gosh.

0:55:47.400 --> 0:55:51.640
<v Speaker 1>Manifesting, everybody taking notes. You know, I am a huge

0:55:51.760 --> 0:55:56.839
<v Speaker 1>believer in manifestation. I definitely believe in it. I tell

0:55:56.880 --> 0:56:00.239
<v Speaker 1>my little brother shout outs to Ego. You know, win

0:56:00.320 --> 0:56:04.400
<v Speaker 1>in doubt. Manifest manifest like a crazy person. I literally

0:56:04.440 --> 0:56:07.960
<v Speaker 1>I remember my first range Drover. I would walk up

0:56:07.960 --> 0:56:09.560
<v Speaker 1>to my car at the time.

0:56:09.360 --> 0:56:11.000
<v Speaker 3>And be like, you're a range Rover.

0:56:11.160 --> 0:56:13.000
<v Speaker 1>You're a range Rover, like all the time, and I

0:56:13.080 --> 0:56:14.560
<v Speaker 1>just kept doing it, be like you're a range Rover,

0:56:14.680 --> 0:56:16.879
<v Speaker 1>You're a range Rover. And I would like literally close

0:56:16.920 --> 0:56:18.920
<v Speaker 1>my eyes and be like you're and I would envision

0:56:19.160 --> 0:56:21.360
<v Speaker 1>my rain drover and then I bought it like a

0:56:21.440 --> 0:56:22.440
<v Speaker 1>month later, and I.

0:56:22.520 --> 0:56:27.600
<v Speaker 3>Was like, yep, you know it works, it works like that.

0:56:27.719 --> 0:56:30.480
<v Speaker 1>Yeah, that was like my first real like I mean,

0:56:30.520 --> 0:56:32.400
<v Speaker 1>I had I had other companies that I did do

0:56:32.440 --> 0:56:35.640
<v Speaker 1>the manifestation, but I would I remember just particularly like

0:56:36.000 --> 0:56:38.719
<v Speaker 1>closing my eyes every time I walked over to my

0:56:38.760 --> 0:56:41.040
<v Speaker 1>car and was like, you're a range Rover. And if

0:56:41.080 --> 0:56:43.720
<v Speaker 1>you heard my thoughts, you would be like, this girl's crazy.

0:56:43.800 --> 0:56:45.560
<v Speaker 1>That is not a rain Drover, that is a Lincoln.

0:56:45.880 --> 0:56:48.359
<v Speaker 3>But just think about if you do that in every

0:56:48.440 --> 0:56:50.359
<v Speaker 3>aspect of your life.

0:56:50.640 --> 0:56:53.359
<v Speaker 2>Yeah, yeah, yeah, you know what.

0:56:53.440 --> 0:56:58.040
<v Speaker 1>I feel like the older we get, the more life

0:56:58.320 --> 0:57:02.080
<v Speaker 1>sometimes I call it chin checking, or I've heard it before,

0:57:02.160 --> 0:57:04.480
<v Speaker 1>Like you know, sometimes life will chin check you enough

0:57:05.440 --> 0:57:06.720
<v Speaker 1>that sometimes.

0:57:06.280 --> 0:57:10.040
<v Speaker 3>You do lose get in your own way. It's what it's.

0:57:09.840 --> 0:57:11.239
<v Speaker 2>Called getting my own way.

0:57:11.239 --> 0:57:14.719
<v Speaker 1>Okay, Yeah, I think that's why I embrace I talk

0:57:14.760 --> 0:57:18.200
<v Speaker 1>about failure so much because I'm like, I know, for me,

0:57:19.040 --> 0:57:22.520
<v Speaker 1>I've said on my Instagram, like I think I quit

0:57:22.560 --> 0:57:24.920
<v Speaker 1>more than anybody internally. I mean, on the outside you'd

0:57:24.960 --> 0:57:27.040
<v Speaker 1>be like, damn, she did another win, you know, But

0:57:27.120 --> 0:57:31.400
<v Speaker 1>on the inside, I'm like, you know, it's a battle.

0:57:31.400 --> 0:57:33.919
<v Speaker 1>It's always a battle within me. And I think the

0:57:33.960 --> 0:57:37.080
<v Speaker 1>CEO of a Revolt had said, it's like that imposter

0:57:37.200 --> 0:57:39.960
<v Speaker 1>syndrome that I had, like the constant like who am

0:57:40.000 --> 0:57:41.440
<v Speaker 1>I to be able to do this?

0:57:41.640 --> 0:57:43.320
<v Speaker 2>And I battle that heavily.

0:57:44.720 --> 0:57:48.000
<v Speaker 3>So I'm working on helping people with the imposter syndrome.

0:57:48.080 --> 0:57:50.400
<v Speaker 3>I know, I kind of dealt with that in the

0:57:50.520 --> 0:57:54.000
<v Speaker 3>very beginning. I'm with. My friend called me a unicorn

0:57:54.000 --> 0:57:56.440
<v Speaker 3>for two years and not finally was like why you

0:57:56.480 --> 0:57:58.880
<v Speaker 3>keep calling me that? Like it took me a long

0:57:58.960 --> 0:58:04.400
<v Speaker 3>time to understand what he saw in me. But yeah,

0:58:04.560 --> 0:58:06.880
<v Speaker 3>my my whole life is I've never been qualified for

0:58:06.880 --> 0:58:11.560
<v Speaker 3>any position that I've ever held, ever been qualified. So

0:58:12.320 --> 0:58:15.160
<v Speaker 3>it's a lot of times it's not even it's not

0:58:15.200 --> 0:58:18.840
<v Speaker 3>even the who you know, the what you know, it's

0:58:18.880 --> 0:58:21.720
<v Speaker 3>that mindset between your ears, it's your head.

0:58:22.360 --> 0:58:24.640
<v Speaker 1>So speaking of that, I want to know, like, what

0:58:24.760 --> 0:58:32.280
<v Speaker 1>hurdles did you encounter building Afro Unicorn that really may

0:58:32.480 --> 0:58:36.160
<v Speaker 1>doubt look like it's you know, like where doubt was

0:58:36.240 --> 0:58:39.320
<v Speaker 1>just clouding you in Because I feel like as entrepreneurs,

0:58:39.360 --> 0:58:42.840
<v Speaker 1>we've all had those days where we're like, who, Like,

0:58:42.920 --> 0:58:44.480
<v Speaker 1>this is definitely not going to be a win.

0:58:44.640 --> 0:58:47.560
<v Speaker 3>I have moments. A moment, I do not give it

0:58:47.560 --> 0:58:50.400
<v Speaker 3>a whole day. Okay, moments. I have moments.

0:58:51.040 --> 0:58:52.080
<v Speaker 2>Can you tell me a moment?

0:58:52.320 --> 0:58:52.440
<v Speaker 4>Oh?

0:58:52.520 --> 0:58:54.920
<v Speaker 3>Yeah, I have. I have a lot of moments. I

0:58:55.000 --> 0:58:58.960
<v Speaker 3>compete against Disney, Marvel, and Nick. They don't give me

0:58:59.120 --> 0:59:03.480
<v Speaker 3>an extra I'm not great on a curve. So if

0:59:03.520 --> 0:59:06.400
<v Speaker 3>you go to Walmart and I'm sitting next to Elsa

0:59:06.760 --> 0:59:11.440
<v Speaker 3>on the on the what's it called on the shelves,

0:59:12.600 --> 0:59:16.560
<v Speaker 3>you know Elsa? You know she had a huge movie Frozen, Like,

0:59:17.280 --> 0:59:20.560
<v Speaker 3>I'm competing so I get numbers. I know where you're

0:59:20.560 --> 0:59:22.880
<v Speaker 3>after Unicorn falls and everything, and.

0:59:24.480 --> 0:59:26.440
<v Speaker 1>Are they all looking at it like her numbers better

0:59:26.520 --> 0:59:27.520
<v Speaker 1>be at a certain level.

0:59:27.640 --> 0:59:30.040
<v Speaker 3>Heck yeah, I'm really I'm still grated.

0:59:31.160 --> 0:59:33.360
<v Speaker 2>Also, that's not even fair.

0:59:33.360 --> 0:59:36.880
<v Speaker 3>Exactly, So I have those moments when I get a

0:59:36.920 --> 0:59:40.440
<v Speaker 3>category report that says I'm at the bottom of this category.

0:59:40.520 --> 0:59:42.840
<v Speaker 3>But then, you know, then I'll have my moment where

0:59:42.840 --> 0:59:45.520
<v Speaker 3>I sit there and cry and pound, and then they'll

0:59:45.520 --> 0:59:48.600
<v Speaker 3>say and I'm like, okay, so what am I gonna

0:59:48.600 --> 0:59:50.440
<v Speaker 3>do about it? Like, how are we gonna flip it?

0:59:50.520 --> 0:59:53.400
<v Speaker 3>How are we gonna change it? Meeting with you on

0:59:53.440 --> 0:59:56.160
<v Speaker 3>that or no, it's all the marketing is on me.

0:59:56.680 --> 0:59:57.360
<v Speaker 2>That's crazy.

0:59:57.440 --> 0:59:59.840
<v Speaker 1>So shout out to Netflix, we need an Afro You

0:59:59.880 --> 1:00:02.920
<v Speaker 1>to corn Show because that's absolutely Now I'm gonna look

1:00:02.960 --> 1:00:03.400
<v Speaker 1>at life.

1:00:03.280 --> 1:00:05.520
<v Speaker 2>Differently because my daughter is always talking about.

1:00:05.280 --> 1:00:08.720
<v Speaker 1>Like Coco Coco melon melon, and uh now, I just

1:00:08.720 --> 1:00:10.840
<v Speaker 1>be like, if it got Coco melon on the dang

1:00:10.960 --> 1:00:13.280
<v Speaker 1>breakfast bar, I'm like, and you said you got the

1:00:13.280 --> 1:00:13.840
<v Speaker 1>snacks coming.

1:00:13.880 --> 1:00:15.320
<v Speaker 2>I can't wait because.

1:00:16.520 --> 1:00:19.560
<v Speaker 1>That's crazy that you're up against. Now, I see why

1:00:19.560 --> 1:00:23.480
<v Speaker 1>you're like, I'm up against else or Disney and whoever.

1:00:24.400 --> 1:00:25.440
<v Speaker 2>That's a lot of pressure.

1:00:25.480 --> 1:00:27.680
<v Speaker 3>It's a lot of But you know, Afro.

1:00:27.600 --> 1:00:30.680
<v Speaker 1>Unicorn has been around for a while, and I hope,

1:00:30.720 --> 1:00:31.160
<v Speaker 1>well we've.

1:00:31.040 --> 1:00:33.480
<v Speaker 3>Been around four years compared to Disney celebraty of the

1:00:33.560 --> 1:00:35.040
<v Speaker 3>one hundredth first but they.

1:00:34.920 --> 1:00:39.800
<v Speaker 1>Also have millions of dollars.

1:00:40.200 --> 1:00:43.400
<v Speaker 3>Oh my god, and I'm grated on the same level.

1:00:44.200 --> 1:00:51.520
<v Speaker 1>So damn everybody, everyone listening to you see Frozen, You

1:00:51.520 --> 1:00:53.520
<v Speaker 1>you better not buy nothing.

1:00:53.600 --> 1:00:56.400
<v Speaker 2>You better make sure you buy afro Unicorn.

1:00:57.640 --> 1:01:00.160
<v Speaker 1>Like I don't even don't even think about it, okay,

1:01:00.320 --> 1:01:01.800
<v Speaker 1>because at the end of the day, you know, when

1:01:01.800 --> 1:01:03.520
<v Speaker 1>it comes to kids, And that's this is why I

1:01:03.520 --> 1:01:06.200
<v Speaker 1>say it's messed up, because they're all consistency based, right,

1:01:06.560 --> 1:01:09.440
<v Speaker 1>Like they watch it on Netflix, they watch it on TV.

1:01:09.600 --> 1:01:11.080
<v Speaker 2>I don't really know how to work on my TV.

1:01:11.080 --> 1:01:12.640
<v Speaker 2>I don't know how to work Netflix on my TV.

1:01:12.720 --> 1:01:16.919
<v Speaker 1>But like, you know, the oversaturation of the same thing, right,

1:01:17.000 --> 1:01:19.680
<v Speaker 1>And it's like, how are you That is crazy that

1:01:19.720 --> 1:01:22.840
<v Speaker 1>they would grade you at the same level. Oh the

1:01:23.160 --> 1:01:25.040
<v Speaker 1>I'm going to Walmart, I promise you. When I go

1:01:25.080 --> 1:01:27.880
<v Speaker 1>to Walmart Target, I am going to make sure that

1:01:27.960 --> 1:01:30.680
<v Speaker 1>I make a detour to the Afro Unicorn section. I'm

1:01:30.680 --> 1:01:32.760
<v Speaker 1>gonna make sure too. I may just be one of

1:01:32.760 --> 1:01:34.400
<v Speaker 1>those people that move those items.

1:01:35.040 --> 1:01:37.520
<v Speaker 3>All my people they know you go. I just posted

1:01:37.520 --> 1:01:40.480
<v Speaker 3>a video of a little girl moving the Afro Unicorn

1:01:40.880 --> 1:01:42.800
<v Speaker 3>rumpers up to the front at Target.

1:01:43.040 --> 1:01:44.720
<v Speaker 2>Yeah, I think I'm gonna be one of those people.

1:01:44.720 --> 1:01:46.360
<v Speaker 1>You don't see me, and I'm gonna be one of

1:01:46.400 --> 1:01:50.120
<v Speaker 1>those people because if that's that's no, we gotta fight

1:01:50.160 --> 1:01:50.680
<v Speaker 1>for ours.

1:01:50.720 --> 1:01:54.040
<v Speaker 3>Man, that's crazy, because if afro Unicorn doesn't do well,

1:01:54.240 --> 1:01:55.680
<v Speaker 3>they won't bring in another one.

1:01:56.960 --> 1:02:00.520
<v Speaker 2>You hear that, everybody Afro Unicorn. That's razy.

1:02:00.640 --> 1:02:04.080
<v Speaker 1>So in your free time you're a Walmart, go buy

1:02:04.120 --> 1:02:06.200
<v Speaker 1>that section and make sure that they're at the front,

1:02:06.560 --> 1:02:08.880
<v Speaker 1>because that's not even a it's you know.

1:02:09.480 --> 1:02:12.760
<v Speaker 2>But you know what, look at all the barriers you broke.

1:02:13.640 --> 1:02:16.320
<v Speaker 1>That's amazing. And I love to hear that you support entrepreneurs.

1:02:16.320 --> 1:02:19.880
<v Speaker 1>I'm a Everybody around here will tell you. I love

1:02:20.040 --> 1:02:23.400
<v Speaker 1>entrepreneurship more than I think I love. I don't think

1:02:23.440 --> 1:02:25.520
<v Speaker 1>I love anything really that much more. I mean other

1:02:25.600 --> 1:02:26.880
<v Speaker 1>than Zarayah, my daughter.

1:02:27.000 --> 1:02:28.320
<v Speaker 2>But I love.

1:02:28.280 --> 1:02:32.160
<v Speaker 1>Entrepreneurship like that is my thing. I love growth, I

1:02:32.160 --> 1:02:35.880
<v Speaker 1>love failure, I like all of it. I like tears

1:02:35.960 --> 1:02:40.439
<v Speaker 1>and brokenness and triumph and resilience and grit like that's

1:02:40.520 --> 1:02:44.920
<v Speaker 1>like my thing. So your story's beautiful. Thank you, and

1:02:44.960 --> 1:02:45.880
<v Speaker 1>I've heard about you for.

1:02:46.320 --> 1:02:52.000
<v Speaker 2>Years and I'm excited. I'm excited that we made.

1:02:51.920 --> 1:02:54.680
<v Speaker 3>It work too. I appreciate it. Yeah, at this point,

1:02:54.680 --> 1:02:57.440
<v Speaker 3>it's just telling people to support the brand.

1:02:57.680 --> 1:02:59.840
<v Speaker 2>So where do you see yourself from here?

1:03:01.040 --> 1:03:06.920
<v Speaker 3>Oh, Freedom's going to be the largest, biggest brand in

1:03:06.960 --> 1:03:14.800
<v Speaker 3>the world. So we're working on live location based sorry entertainment,

1:03:14.840 --> 1:03:20.560
<v Speaker 3>which is like amusement parks and family activity centers. Of course,

1:03:20.720 --> 1:03:24.640
<v Speaker 3>we're the episodic TV series. Hopefully we'll be landing that

1:03:24.760 --> 1:03:28.400
<v Speaker 3>soon and then that animated film, and I just want

1:03:28.400 --> 1:03:30.960
<v Speaker 3>everyone to be able to experience it, like we should

1:03:30.960 --> 1:03:34.200
<v Speaker 3>be able to go to our own amusement parks and

1:03:34.280 --> 1:03:37.560
<v Speaker 3>have that experience where we're treated like you know, the

1:03:37.680 --> 1:03:39.880
<v Speaker 3>kings and queens that we are from the time we

1:03:40.000 --> 1:03:43.080
<v Speaker 3>enter to the time that we leave. So that's where

1:03:43.080 --> 1:03:45.560
<v Speaker 3>I see myself being a mungo. I'm shout out to

1:03:45.640 --> 1:03:48.480
<v Speaker 3>myself by saying that I don't see myself being retired

1:03:48.520 --> 1:03:54.000
<v Speaker 3>in two years. That's what I used to say. I'm

1:03:54.680 --> 1:03:57.000
<v Speaker 3>I'm gonna say in it a little bit. And then

1:03:57.040 --> 1:04:01.560
<v Speaker 3>also just bringing other brands along the licensing journey like

1:04:01.680 --> 1:04:04.440
<v Speaker 3>that is the true goal, to learn as much as

1:04:04.440 --> 1:04:07.640
<v Speaker 3>I possibly can. I have a partner, a Skia Fountain,

1:04:08.080 --> 1:04:13.800
<v Speaker 3>and we started the afric Unicorn Agency on the entertainment side,

1:04:13.880 --> 1:04:16.760
<v Speaker 3>which is going to help bring other brands through the

1:04:16.840 --> 1:04:20.840
<v Speaker 3>licensing journey. Wow, so we already have one, which is

1:04:20.920 --> 1:04:25.000
<v Speaker 3>Cassidy Brianna. Her brand is called thank You. It's an Afro.

1:04:25.800 --> 1:04:30.480
<v Speaker 3>It was number one on the Amazon's release last week.

1:04:30.720 --> 1:04:34.360
<v Speaker 3>She just dropped last week. She's six years old. See

1:04:34.520 --> 1:04:35.600
<v Speaker 3>all of her own brand.

1:04:36.120 --> 1:04:36.840
<v Speaker 2>It is Booker.

1:04:37.320 --> 1:04:39.880
<v Speaker 3>We launched a book, but we want to launch hair products,

1:04:39.920 --> 1:04:41.760
<v Speaker 3>I think. I asked Cassidy over the week. I was

1:04:41.840 --> 1:04:43.440
<v Speaker 3>in New York last week and asked her what does

1:04:43.480 --> 1:04:46.040
<v Speaker 3>she want to come out with next. She said that

1:04:46.080 --> 1:04:50.360
<v Speaker 3>she wanted activity books. So I'm like, okay, bet, let's figure.

1:04:50.120 --> 1:04:53.520
<v Speaker 2>Out on God, you're definitely a unicorn. I'm so, I'm

1:04:53.560 --> 1:04:54.200
<v Speaker 2>so excited.

1:04:54.360 --> 1:04:57.120
<v Speaker 1>So so what is the name of the company again,

1:04:57.200 --> 1:04:59.840
<v Speaker 1>just for all our listeners and myself that you said

1:04:59.840 --> 1:05:05.200
<v Speaker 1>that you help people with unicorn entertainment Afro Unicorn entertainment.

1:05:05.640 --> 1:05:06.880
<v Speaker 2>Now it's an.

1:05:06.920 --> 1:05:08.919
<v Speaker 3>Arm The agency is an army.

1:05:08.960 --> 1:05:12.000
<v Speaker 1>I'm imagining you get spammed a lot, right, with a

1:05:12.080 --> 1:05:15.120
<v Speaker 1>lot of us. So how do you ciple through the

1:05:15.120 --> 1:05:16.240
<v Speaker 1>ones that you're gonna pick?

1:05:19.440 --> 1:05:26.040
<v Speaker 3>So I don't I stopped coaching a while ago, and

1:05:26.680 --> 1:05:29.800
<v Speaker 3>I've every now and again, somebody would come through. I'm like, okay,

1:05:29.960 --> 1:05:34.200
<v Speaker 3>we'll have a zoom conversation. I'm able to tell if

1:05:34.200 --> 1:05:38.200
<v Speaker 3>you're really passionate about what you really want to do.

1:05:38.240 --> 1:05:42.120
<v Speaker 3>I have very good discernment over people. It's really just

1:05:42.200 --> 1:05:45.040
<v Speaker 3>me hand choosing, like they're really going to follow through.

1:05:45.320 --> 1:05:47.480
<v Speaker 3>I set a lady up who really wanted my coaching.

1:05:47.560 --> 1:05:49.960
<v Speaker 3>I'm like, I never do this, but she got a

1:05:50.040 --> 1:05:54.680
<v Speaker 3>real big spot for me with a big anchor. So

1:05:54.720 --> 1:05:57.080
<v Speaker 3>I'm like, i'll coach you. Set it up through my

1:05:57.160 --> 1:05:59.560
<v Speaker 3>calendar every two weeks. She didn't come back to the

1:05:59.600 --> 1:06:01.560
<v Speaker 3>second so I'm like, you know what.

1:06:01.680 --> 1:06:05.200
<v Speaker 1>Yeah, no, no, I know what you talk about. I

1:06:05.880 --> 1:06:07.600
<v Speaker 1>have a cousin like that who's like, been in the

1:06:07.600 --> 1:06:10.200
<v Speaker 1>coffee business. I've been like, Yo, they're giving out grants

1:06:10.640 --> 1:06:12.440
<v Speaker 1>at this nonprofit where you don't have to pay for

1:06:12.440 --> 1:06:14.240
<v Speaker 1>your coffee car, you don't have to pay for your

1:06:14.240 --> 1:06:15.920
<v Speaker 1>food cart, you don't have to pay for your permits

1:06:15.960 --> 1:06:16.400
<v Speaker 1>or nothing.

1:06:16.480 --> 1:06:16.640
<v Speaker 3>Right.

1:06:17.080 --> 1:06:19.560
<v Speaker 1>I beg him. I pray to god he doesn't listen

1:06:19.600 --> 1:06:22.280
<v Speaker 1>to this episode, but like, I beg him so much

1:06:22.640 --> 1:06:25.440
<v Speaker 1>that I told myself yesterday that's it. Coe, Like, you

1:06:25.480 --> 1:06:29.000
<v Speaker 1>can't you can't force it on nobody because you already

1:06:29.040 --> 1:06:34.840
<v Speaker 1>know as an entrepreneur, your passion has to be so insane.

1:06:34.920 --> 1:06:36.320
<v Speaker 1>I call it insane. I told you I'm working on

1:06:36.320 --> 1:06:39.240
<v Speaker 1>a book called Famous Failures. In the book, I discussed

1:06:39.320 --> 1:06:42.880
<v Speaker 1>like you literally have to be almost like deemed crazy.

1:06:43.440 --> 1:06:46.320
<v Speaker 1>That's how insane your passion needs to be. Like, yo,

1:06:46.560 --> 1:06:49.000
<v Speaker 1>all the odds are stacked against me, but I'm still

1:06:49.040 --> 1:06:51.640
<v Speaker 1>gonna go through that door, like, and you're gonna get

1:06:51.680 --> 1:06:53.600
<v Speaker 1>hit in the face and hitting the chest and hitting

1:06:53.600 --> 1:06:55.480
<v Speaker 1>the nuts and hitting the back and hitting the stabbed

1:06:55.480 --> 1:06:58.600
<v Speaker 1>and you know whatever, You're gonna be on ICU support whatever.

1:06:58.720 --> 1:07:02.280
<v Speaker 1>But if you're passion does not supersede all of that,

1:07:02.440 --> 1:07:02.800
<v Speaker 1>you're not.

1:07:02.720 --> 1:07:03.200
<v Speaker 2>Gonna make it.

1:07:03.240 --> 1:07:05.520
<v Speaker 3>If you don't have consistency, I will not work with you.

1:07:05.560 --> 1:07:07.280
<v Speaker 3>If I go to your page and I saw that

1:07:07.320 --> 1:07:08.880
<v Speaker 3>you posted last week.

1:07:10.080 --> 1:07:12.440
<v Speaker 1>Really on Instagram, Oh no, I let me tell you.

1:07:12.520 --> 1:07:14.720
<v Speaker 1>I hate social media so much. But my team and

1:07:14.760 --> 1:07:18.640
<v Speaker 1>I we actually I went shout outs to eighty five South.

1:07:18.960 --> 1:07:22.360
<v Speaker 1>I went out to Atlanta, and you know, me and

1:07:22.680 --> 1:07:24.200
<v Speaker 1>a lot of the eighty five South crew came from

1:07:24.200 --> 1:07:27.120
<v Speaker 1>Steve Harvey, Okay, and so they were like beasts.

1:07:27.120 --> 1:07:28.919
<v Speaker 2>They're all in their thirties. Some of these guys are

1:07:29.040 --> 1:07:29.480
<v Speaker 2>killing it.

1:07:29.520 --> 1:07:31.200
<v Speaker 1>And so we were just like kind of having a

1:07:31.200 --> 1:07:34.720
<v Speaker 1>heart to heart and I was like, yeah, my Problemary

1:07:34.800 --> 1:07:38.440
<v Speaker 1>is social. And you know, even just in the conversation,

1:07:38.480 --> 1:07:40.080
<v Speaker 1>I'm like, wait, Coch, did you just say you have

1:07:40.080 --> 1:07:43.280
<v Speaker 1>a Problemary and you haven't solved it? Like so me

1:07:43.320 --> 1:07:45.280
<v Speaker 1>and my team we went to dinner and we're like,

1:07:45.320 --> 1:07:47.280
<v Speaker 1>we're gonna kill that shit. Like this year we're not

1:07:47.360 --> 1:07:50.360
<v Speaker 1>playing and the weight is heavier, but you know, I'm

1:07:50.360 --> 1:07:53.000
<v Speaker 1>going another year without salary, which is totally fine, and

1:07:53.040 --> 1:07:54.439
<v Speaker 1>then we're gonna just.

1:07:54.360 --> 1:07:56.640
<v Speaker 2>Take all that and pour it right back into social.

1:07:56.720 --> 1:07:59.480
<v Speaker 1>So this season is gonna be an exciting season. I'm

1:07:59.480 --> 1:08:01.560
<v Speaker 1>glad Afro you know corns on this season now because

1:08:01.600 --> 1:08:02.880
<v Speaker 1>it's like, yeah, gonna push.

1:08:02.720 --> 1:08:06.280
<v Speaker 3>It because a lot of people just don't want to

1:08:06.320 --> 1:08:09.200
<v Speaker 3>do the hard work and they don't want to remain consistent.

1:08:09.680 --> 1:08:13.720
<v Speaker 3>You are not going to win if you are not consistent,

1:08:14.280 --> 1:08:18.000
<v Speaker 3>Like there is no way around it. The tortoise beats

1:08:18.040 --> 1:08:22.479
<v Speaker 3>the hair because it is consistent. It's focused on every

1:08:22.479 --> 1:08:26.400
<v Speaker 3>single step towards the finish line. You take detours, you

1:08:26.439 --> 1:08:29.240
<v Speaker 3>take a break here, you chill out, talk to the

1:08:29.280 --> 1:08:32.800
<v Speaker 3>homies one day. I don't care how fast you are.

1:08:32.920 --> 1:08:36.400
<v Speaker 3>That tortoise that keeps its brain and head and mind

1:08:36.560 --> 1:08:38.680
<v Speaker 3>in the game and focus on one step after the

1:08:38.720 --> 1:08:43.040
<v Speaker 3>next every single day, every single minute, is going to

1:08:43.160 --> 1:08:44.680
<v Speaker 3>always beat you.

1:08:45.000 --> 1:08:47.519
<v Speaker 2>Yeah, yeah, I agree. You need to say that to

1:08:47.640 --> 1:08:48.320
<v Speaker 2>that camera.

1:08:48.640 --> 1:08:52.240
<v Speaker 3>Ye say that again. The tortoise always beats the hair.

1:08:52.520 --> 1:08:54.599
<v Speaker 2>Why Why does the tortoise always beat the hair?

1:08:55.160 --> 1:09:01.519
<v Speaker 3>Because the tortoise remains consistent right foot, left foot, constantly moving,

1:09:01.720 --> 1:09:05.200
<v Speaker 3>focus on that finish line, like you have to focus

1:09:05.280 --> 1:09:08.120
<v Speaker 3>and penetrate that finish line. No breaks.

1:09:08.160 --> 1:09:09.400
<v Speaker 2>That's why the hair loss.

1:09:09.439 --> 1:09:11.439
<v Speaker 3>That's why the hair loss. The hair it takes breaks.

1:09:11.880 --> 1:09:14.720
<v Speaker 1>And I tell I said this the other day at

1:09:14.760 --> 1:09:20.880
<v Speaker 1>a conversation, like, guys, the most successful people delay instant gratification.

1:09:21.360 --> 1:09:24.840
<v Speaker 2>And I think people overlook that step.

1:09:25.560 --> 1:09:28.200
<v Speaker 1>I know. I tell people all the time, choose your ten.

1:09:28.240 --> 1:09:30.519
<v Speaker 1>You could choose your twenties, you could choose your thirties,

1:09:30.560 --> 1:09:32.280
<v Speaker 1>you could choose your forties or your fifties, or you

1:09:32.320 --> 1:09:34.240
<v Speaker 1>could just be that guy that works at Walmart at

1:09:34.240 --> 1:09:36.240
<v Speaker 1>a certain age. But the truth of the matter is

1:09:36.280 --> 1:09:38.759
<v Speaker 1>you got to do your solid ten. That's no year's

1:09:39.600 --> 1:09:43.920
<v Speaker 1>no point in that ten years that you're choosing instant gratification.

1:09:44.320 --> 1:09:45.960
<v Speaker 1>People look at me all the time and be like, oh,

1:09:46.000 --> 1:09:48.960
<v Speaker 1>her money's good and her business are good. It's like yo,

1:09:49.040 --> 1:09:53.120
<v Speaker 1>I delay instant gratification all the time, Like instant gratification

1:09:53.320 --> 1:09:56.760
<v Speaker 1>is Like the most I get out of instant gratification

1:09:56.840 --> 1:09:58.639
<v Speaker 1>is late at night, I eat a chocolate and chocolate

1:09:58.720 --> 1:10:01.400
<v Speaker 1>dove bar. Like you know what I'm saying, Like that's it.

1:10:01.439 --> 1:10:06.280
<v Speaker 1>I delay instagratification. And that's why the tortoise lost to

1:10:06.320 --> 1:10:10.679
<v Speaker 1>the hair. No well, no, I mean the hair lost

1:10:10.720 --> 1:10:14.880
<v Speaker 1>because hey, way did instagratification and the tortoise took one

1:10:15.160 --> 1:10:19.519
<v Speaker 1>step at a time, but consistently consistently. This, hands down

1:10:19.640 --> 1:10:22.920
<v Speaker 1>was one of my favorite interviews of the season. And

1:10:23.520 --> 1:10:26.880
<v Speaker 1>I am ecstatic to support your brand for life and

1:10:26.920 --> 1:10:29.920
<v Speaker 1>everything you're about. I feel like we are like kindred spirits,

1:10:29.960 --> 1:10:32.280
<v Speaker 1>and I will text and annoy you a little bit

1:10:32.600 --> 1:10:35.200
<v Speaker 1>because I love the inspiration you brought to me today

1:10:35.240 --> 1:10:37.640
<v Speaker 1>like you left in my day, my spirits. And I

1:10:37.640 --> 1:10:39.439
<v Speaker 1>think everyone in the cast is gonna come out and

1:10:39.439 --> 1:10:41.320
<v Speaker 1>say the same. In the production is going to come

1:10:41.320 --> 1:10:44.040
<v Speaker 1>out and say the same. But it's truly a pleasure

1:10:44.160 --> 1:10:46.960
<v Speaker 1>to have you. And you know, I'll definitely send up

1:10:47.000 --> 1:10:49.639
<v Speaker 1>your name to like whoever I can at the Black Facts.

1:10:49.640 --> 1:10:53.759
<v Speaker 1>So also support your brand because what you did broke

1:10:53.880 --> 1:10:56.800
<v Speaker 1>so many barriers and it's an honor to meet you.

1:10:56.880 --> 1:11:02.519
<v Speaker 1>And I want all these items autographed, all right, and

1:11:02.640 --> 1:11:03.759
<v Speaker 1>uh and and shout.

1:11:03.520 --> 1:11:06.120
<v Speaker 2>Outs and where can people catch you?

1:11:06.160 --> 1:11:09.200
<v Speaker 3>Please follow us on social at African Corn Underscore a

1:11:09.320 --> 1:11:12.360
<v Speaker 3>Fish Show. We keep you up to date all the times.

1:11:12.360 --> 1:11:14.760
<v Speaker 3>We're very consistent on where you can find all of

1:11:14.800 --> 1:11:16.760
<v Speaker 3>our products. But if you want to go directly to

1:11:16.800 --> 1:11:20.200
<v Speaker 3>the websites afreunicorn dot com. But African Corn Underscore a

1:11:20.200 --> 1:11:22.400
<v Speaker 3>Fish Show is my preferred on social.

1:11:22.479 --> 1:11:41.240
<v Speaker 4>Awesome peace out guys.

1:11:44.600 --> 1:11:47.879
<v Speaker 1>For more eating while broke from iHeartRadio and The Black Effect,

1:11:48.000 --> 1:11:51.599
<v Speaker 1>visit the iHeartRadio app, Apple Podcasts, or wherever you listen

1:11:51.600 --> 1:11:52.759
<v Speaker 1>to your favorite shows.