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Speaker 3: All right, guys, welcome back Earn your Leisure Virtual Edition.
Speaker 3: This is a very interesting and special episode, something that
Speaker 3: I think is extremely timely. It's always timely, but especially
Speaker 3: during this time of social distancing. We talk about, you know,
Speaker 3: financial wellness and even physical wellness, but mental wellness something
Speaker 3: that's not really highlighted enough, and it's extremely important. All
Speaker 3: goes hand in hand as far as finances and being
Speaker 3: an entrepreneur is one of the most stressful careers that
Speaker 3: you can actually pick.
Speaker 2: The number one ass that you need is your health.
Speaker 4: Yeah.
Speaker 3: So today we have we're going to combine all of that.
Speaker 3: We have an entrepreneur who is also in the mental
Speaker 3: health space. The first time we've ever really covered mental
Speaker 3: health and depth.
Speaker 5: And something that we don't talk about in our community enough.
Speaker 5: So I'm happy that we have somebody here to highlight
Speaker 5: it today.
Speaker 4: Yeah, for sure.
Speaker 3: So David mccullor out of Detroit, from Detroit, right, yeah,
Speaker 3: shot shout out to Detroit. Got a out of Lovey Ken,
Speaker 3: Yeah yeah, out in Detroit. Top out there for sure.
Speaker 3: So David is interested. I said, he's an entrepreneur and
Speaker 3: he has a company called Inception, which is actually a
Speaker 3: mental wellness It's a variety of different things. It's an
Speaker 3: actual a physical facility and it actually just reading it.
Speaker 3: I'll let him explain it better than I can, but
Speaker 3: it attacks it. I don't want to say attack. It
Speaker 3: approaches mental health from a whole different standpoint.
Speaker 5: I'd like to call it, and maybe you can take
Speaker 5: Maybe you guys call it this a sent a wellness enterprise.
Speaker 6: Well, we call it the first mental health gym.
Speaker 4: Mental health gym.
Speaker 3: Yeah, that's that's something that so let's start right there,
Speaker 3: because that's what I really caught my attention because usually
Speaker 3: it's a mental health clinic, mental health facility, even like
Speaker 3: a mental hospital. Right, I've never heard of it a
Speaker 3: mental gym. You think of gym. You think of like
Speaker 3: exercise and working out, physical gym. So it was interested
Speaker 3: when you said mental health gym. So what does that mean?
Speaker 3: What's a mental health gym?
Speaker 7: Well, the reason why I came up with a term
Speaker 7: mental health gymist because I wanted to normalize the actual
Speaker 7: process for everyday people to come in and take care
Speaker 7: of their number one thing we have is our mind, right,
Speaker 7: but there is nothing for this the everyday average person.
Speaker 7: When we talk about mental health, we always talk about
Speaker 7: you know, the aunt who's schizophrenic or something like that.
Speaker 7: We go to this very extreme, but we don't understand
Speaker 7: that seventy to ninety percent of doctor's business or due
Speaker 7: to stress related illnesses. So all of your issues that's
Speaker 7: happening right now is based on stress and anxiety, and
Speaker 7: well stress anxiety is just a symptom of stress, but
Speaker 7: stress and trauma. So I wanted to create something in
Speaker 7: my first business, you know, kind of going back in
Speaker 7: two thousand and seven, because I personally suffer from anxiety, depression,
Speaker 7: and panic attacks.
Speaker 6: And from that standpoint.
Speaker 7: I was personally looking for something to help me overcome
Speaker 7: what I was dealing with. But at that time, there's
Speaker 7: only two resources really available to us.
Speaker 6: Typically is taught therapy and the other is medication.
Speaker 7: And that's when I first I found my first technology
Speaker 7: that we use called brainwave viptimization.
Speaker 6: Brain training is the other term for.
Speaker 7: It, and that helped me overcome my anxiety by fifty
Speaker 7: percent just in one day. Pharmacology can't even get those
Speaker 7: types of results. And this is all alternative based technology
Speaker 7: is not considered in the mental or the medical field.
Speaker 7: So in discovering that technology and having that experience for
Speaker 7: myself that me and my dad brought that technology, which
Speaker 7: first one is to bring it back to Michigan, and
Speaker 7: we first started was called Neurofitness Center. So really the
Speaker 7: mental health Gym is just an extension of that foundation.
Speaker 6: That we started in two thousand and seven, and.
Speaker 7: So Inception is just it was a name and it's like, well,
Speaker 7: I need to put a title to it that to
Speaker 7: call the people to underst fan that, Hey, you go
Speaker 7: to the physical gym, like you do something for your in.
Speaker 2: There, your inner sell I think you said something something brilliant.
Speaker 2: You said.
Speaker 5: A lot of people across the country they look at
Speaker 5: gyms opening up, right, and a lot of people work
Speaker 5: on the outside appearance, but they forget about the inside appearance.
Speaker 5: And it really just means that there's a lack of
Speaker 5: something inside that makes you want to have the outside
Speaker 5: be validated more than it should be. It was when
Speaker 5: you took that into mind right and creating inception and
Speaker 5: thought about the brain training, how what took the technique?
Speaker 5: Where'd you get this from? Because you didn't initially study science, right.
Speaker 7: No, my back My background is an information technology. So
Speaker 7: but the brain is really like like the Internet, and
Speaker 7: then universes like the Internet, they all mimic each other.
Speaker 7: So so I've kind of understood networks and I understood
Speaker 7: that I understood neuroplasticity and neuro's plasticity is the idea
Speaker 7: that your brain can actually change itself. Because growing up,
Speaker 7: we taught we were taught that. We all probably heard it,
Speaker 7: you can't teach your old dog new tricks. Well, that
Speaker 7: really conditioned us to understand that once something was set,
Speaker 7: you're pretty much stuck with that pattern. There's nothing you
Speaker 7: can do about it. That's always been the conversation. But
Speaker 7: that's that's not true. Your brain is constantly changing and developing.
Speaker 7: The problem is we continue to do the same pattern
Speaker 7: so we get the same results. Right. So, yeah, we
Speaker 7: found that technology, and I found it out of Arizona,
Speaker 7: and it's just some amazing people out here that's been
Speaker 7: doing amazing things in the alternative world, but you never
Speaker 7: hear about it because it's not in mainstream medical society.
Speaker 7: So I was really kind of like on a cusp
Speaker 7: on an out as an outlier out here with you know,
Speaker 7: these people in the alternative world, and looked at it
Speaker 7: in a specific way. But now you fast forward thirteen
Speaker 7: years later, you hear everybody know who doctor Sabe was.
Speaker 7: I knew who doctor Saby was thirteen years ago, but
Speaker 7: you didn't hear that story because that story was suppressed
Speaker 7: because look, it's money and sickness, not necessarily in being well.
Speaker 3: So can we talk about your journey as far as
Speaker 3: so two thousand and five, you suffered from severe anxiety,
Speaker 3: painic attacks, depression, and insomnia.
Speaker 4: Right, So where did that just happen overnight?
Speaker 3: Or was that something that you always kind of struggle
Speaker 3: with and just kind of got worse as you became older.
Speaker 6: Or yeah, so kind of like both.
Speaker 7: I always try to take people and then understand the
Speaker 7: trauma paradigm and understanding that we've all experienced trauma in
Speaker 7: our lives. The problem is when we talk about trauma,
Speaker 7: we always think about it from a you know, someone
Speaker 7: was in a car accident and somebody was raped or
Speaker 7: something like that. But trauma is anything that's overwhelming to
Speaker 7: your nervous system. You could have been, you know, coming
Speaker 7: down the slide as a kid and then your dad
Speaker 7: or your mom forgot to catch you and you failed,
Speaker 7: and all of a sudden you're traumatized by that. So
Speaker 7: it can take very small instances that can overwhelm your system,
Speaker 7: you know, and then on how your system sees a threat.
Speaker 7: So you take a look at I tell people, they say,
Speaker 7: what happened to you? I say, well, I was born.
Speaker 7: The moment you're born, your a trauma clock starts ticking.
Speaker 7: You start to you know, experience world in an unsafe way,
Speaker 7: and anytime your brain feels unsafe, it's going to go
Speaker 7: into the fight flight freeze response to protect you.
Speaker 6: So that's all trauma is.
Speaker 7: Trauma is is nothing but a defense mechanism based on
Speaker 7: lack of safety. So I've had you know, you go
Speaker 7: into school, we are at one point in time either
Speaker 7: we were bullied in school or we were to bully,
Speaker 7: and those two things stem from you know, a lack
Speaker 7: of safety. Right, So going to school, you know, you
Speaker 7: have instances in school, and then growing up, I was
Speaker 7: in a couple of car accidents and really is no
Speaker 7: one event for me that took me to that one place.
Speaker 7: It just was accumulation of everything to the point where
Speaker 7: now my system can no longer adapt and now I'm
Speaker 7: having panic attacks and anxiety and depression. But when people
Speaker 7: come to me and they say they have these symptoms,
Speaker 7: always go back, Okay, what happened before? What happened when
Speaker 7: you start getting these symptoms, and it's all you can
Speaker 7: trace it back to that trauma.
Speaker 3: So you you spoke about as far as a technique,
Speaker 3: I forget what it's called, but it's the brain.
Speaker 4: It's altered. Yeah, yeah, is what exactly is that?
Speaker 7: So brain training is a computer software is the technical
Speaker 7: term is called neuro feedback.
Speaker 6: Neuro feedback have been around for thirty years.
Speaker 7: So back to that trauma concept where your brain is
Speaker 7: going to go into a state of defense based on
Speaker 7: what you're up against, right, and.
Speaker 6: It's going to protect you.
Speaker 7: Now, this is all instinctual, It has nothing to do
Speaker 7: with you. You know, your brain is going to react,
Speaker 7: just like if it starts to get warm in this room,
Speaker 7: in your room, you may start to sweat, but you
Speaker 7: didn't turn the sweat glands on right like, so your body,
Speaker 7: your body is hardwired and coded.
Speaker 6: To protect you.
Speaker 7: So but after the event is over, after the stressful
Speaker 7: traumatic event is over, your brain becomes locked down in
Speaker 7: that pattern, still protecting you from stuff that happened years ago.
Speaker 7: So the neuro feedback is allowing your brain is replacing
Speaker 7: sensors on the scalp and it's all read only. It's
Speaker 7: not electroshock therapy, so it's no juice going into the sensors.
Speaker 7: So it's picking up the brainwave of activity in real
Speaker 7: time sends it to the computer software, and the computer
Speaker 7: software it begins to send back these this information to
Speaker 7: the brain. Where you listen to you listening to music
Speaker 7: and there's these skips, pauses and interrupts in the music.
Speaker 7: And what that is those skips, pauses and interrupts is
Speaker 7: when your brain is going into these patterns of like
Speaker 7: what I spoke about before, of stress and trauma, and
Speaker 7: the brain becomes aware of itself. So if I say, hey,
Speaker 7: you got something on your face right here, what do
Speaker 7: you do? You're going to go and try to get
Speaker 7: it off your face because you want to be optimal. Well,
Speaker 7: the same thing happens to the brain when it's able
Speaker 7: to observe itself. So the brain training is really acting
Speaker 7: as a mirror, so the brain can see itself and
Speaker 7: the brain can change itself. The brain changes itself by
Speaker 7: moving from a state of anxiety, stress, trauma to a
Speaker 7: state of relaxation because now the brain recognizes, hey, the
Speaker 7: threat is gone.
Speaker 6: It's not even in front of us anymore.
Speaker 7: Why are we still acting as if that threat is
Speaker 7: still present. So we have clients will come in and
Speaker 7: they'll do you know, brain training in one session and
Speaker 7: they'll end up in tears. Why is it because now
Speaker 7: the brain finally let go of everything that was hold
Speaker 7: on to and the body is now going to a
Speaker 7: relaxed state and that the emotions have a surface.
Speaker 3: Okay, So as far as you know, turn it into
Speaker 3: an actual business, right, because you decided to try not
Speaker 3: only help people, would actually build out a whole brand
Speaker 3: about it. What was the deciding fact then? How did
Speaker 3: that come about? As far as all right, so you
Speaker 3: you had some issues and then you actually seek help
Speaker 3: yourself and it worked out for you. And now you
Speaker 3: actually want to turn that into something where you're helping
Speaker 3: other people, Like what's the process into actually incorporating it
Speaker 3: and actually making it something that you want to make
Speaker 3: it to a enterprise.
Speaker 7: So when we created the first business neuro fitness center,
Speaker 7: you know, we were using that technology. So we became
Speaker 7: affiliates of that technology and again we brought that back
Speaker 7: here and was the first ones and we only had
Speaker 7: one one technology at that time. And when we were
Speaker 7: out in Arizona, me and my dad, we saw all
Speaker 7: these people come in. None of us, when I mean us,
Speaker 7: none of none of no black people was there other
Speaker 7: than the FedEx guy delivering stuff. Right, So me and
Speaker 7: my dad the only people there, and we're seeing people
Speaker 7: come in through like lunch breaks and things of that nature.
Speaker 6: And we started talking.
Speaker 7: To a lot of them and the results that they
Speaker 7: were getting was amazing, and it was it was like
Speaker 7: our results. So we felt like this is this is
Speaker 7: something that people really needed. And but we were really
Speaker 7: naive because we thought, as you know, just me and
Speaker 7: my dad were thinking as entrepreneurs and thinking, oh, this
Speaker 7: could really help people and people would want it, but
Speaker 7: people didn't really want it.
Speaker 5: That was that was That was my next thing. It
Speaker 5: was like, there's a stigma, especially in our community around
Speaker 5: mental health. It's not something we want to talk about,
Speaker 5: like like you said, it's like, oh that's my that's
Speaker 5: my uncle who lives in that room, and don't mess
Speaker 5: with them. And how did you how did you get
Speaker 5: around that stigma and combat that when you were going
Speaker 5: on this journey.
Speaker 7: You know, honestly, I didn't even I didn't even recognize
Speaker 7: the stigma.
Speaker 6: I just knew that I had an issue. I was
Speaker 6: an entrepreneur.
Speaker 7: I got a tool to help me, and I was
Speaker 7: helping other people. And we had clients coming in so
Speaker 7: I never really looked at it as a as an issue,
Speaker 7: but along the way I started recognizing that when we
Speaker 7: even just offered it free to our family, like, they
Speaker 7: wouldn't even come in. So I was like, what, what's
Speaker 7: what's wrong? Why don't why don't you come in? And
Speaker 7: it's not just that it was a stigma. It's because
Speaker 7: people have an association to their pain, where you know,
Speaker 7: an unfamiliar gain is greater than a familiar you know gain,
Speaker 7: So a familiar pain is greater than unfamiliar gain. So
Speaker 7: people will want to stay in that pattern because like, well,
Speaker 7: I know this pain and I don't know what's on
Speaker 7: the other side of this, but I'm familiar with this,
Speaker 7: so I'd rather stay in this pattern. That is a
Speaker 7: psychological term that's out there. It's a secondary gain. They
Speaker 7: actually receive something from staying in the states that they're in.
Speaker 7: You'll see people who will constantly complain about having all
Speaker 7: these different things, but you'll see that they won't actually
Speaker 7: take a steps to do anything about it. So that's
Speaker 7: kind of like thing that we've been kind of up
Speaker 7: against for the last thirteen years. So to really answer
Speaker 7: the question, I've just really stayed the course for the
Speaker 7: last thirteen years to you know how three you know,
Speaker 7: how truth goes through those three stages versus violently opposed,
Speaker 7: second is highly ridiculed, and thirdly it is wildly accepted. Well,
Speaker 7: we're going on a wildly accepted stage. I just happen
Speaker 7: to be still doing what I've been doing thirteen years
Speaker 7: ago and evolveding along with you know, the consciousness as
Speaker 7: it moves towards that.
Speaker 3: So as far as you know, you know, you have
Speaker 3: the thirty five hundred square for facility, and I would
Speaker 3: assume that building out a mental wellness facility or mental
Speaker 3: wellness company in general, it would be kind of hard
Speaker 3: to get financing because, like you said, especially in our community,
Speaker 3: black community, it's not something that we really acknowledge. Even
Speaker 3: a lot of people still don't even acknowledge mental illness,
Speaker 3: and it's not something that we talk about, and it's
Speaker 3: not something that you know, people don't really go.
Speaker 4: To therapists that much.
Speaker 3: So like, how is that journey as far as like financing,
Speaker 3: Like how was you able to get financing and actually,
Speaker 3: you know, get people excited and rally behind a business
Speaker 3: that there's definitely a need for. But like I said,
Speaker 3: it's not really like a popular thing.
Speaker 7: Yeah, well, I'll talk to you about all the pitfalls
Speaker 7: along the way, because I want people to have a
Speaker 7: very clear picture that this is not like easypasy, right.
Speaker 7: So when we first started, it was just me and
Speaker 7: my dad and he put up his own money for
Speaker 7: whatever technology we needed at a time, and we had
Speaker 7: like eleven hundred square feet. And so along the way,
Speaker 7: again I kept looking at different things because I still
Speaker 7: needed to get better myself. And there's no one tool
Speaker 7: that just takes you to the promised land. You know,
Speaker 7: you need, you know, a multitude of tools. If you
Speaker 7: go to the gym, if that gym just has a
Speaker 7: bench press, I mean you're out of there, right, So
Speaker 7: we need multiple tools.
Speaker 6: So along the way, I just kept taking.
Speaker 7: The money that we were making and reinvesting it back
Speaker 7: into the business and adding different technologies. But it started
Speaker 7: really taking off the twenty fourteen when I added one
Speaker 7: of our most popular services called flotation therapy.
Speaker 6: And flotation therapy.
Speaker 7: Have been really growing around the world, and so that
Speaker 7: one service. By adding that one service, my business start
Speaker 7: to really skyrocket, and people started going out there and
Speaker 7: making what's called float centers. But because I had my
Speaker 7: background and what I was doing in the beginning. I
Speaker 7: knew that just having a center with one tool eventually
Speaker 7: wasn't going to be the thing, right, It wasn't going
Speaker 7: to work.
Speaker 6: We had a gym here years ago, it's.
Speaker 7: Called Fitness USA, and they had these lifetime memberships, and
Speaker 7: this is before all the gyms started really popping up
Speaker 7: around nineteen ninety nine. And what I saw too was
Speaker 7: happening is that places like Valleys and Fitness La Fitness
Speaker 7: and they start coming on board, and what do they
Speaker 7: start doing?
Speaker 6: Add more amenities, right, add more services.
Speaker 7: So I kind of took that same approach and said,
Speaker 7: you know, if you just got one service, as these
Speaker 7: these wellness based technologies come out, and you have no
Speaker 7: philosophy or rhyme or reason of what you're doing, you
Speaker 7: know it's going to be hard to survive that. And
Speaker 7: that's really what's been happening. You see people with these
Speaker 7: one tools and they really don't even know how they work.
Speaker 7: So I had the framework and understanding of what it
Speaker 7: is that we were actually doing, to the point where
Speaker 7: I had a medical doctor come and do some floating
Speaker 7: and he said, you know, I want to open up
Speaker 7: something and this was what our neual fitness center of business,
Speaker 7: and we went and opened my full fledged concept up
Speaker 7: in ann Arbor. So we did that and that's how
Speaker 7: I Actually that was an investor that came in that
Speaker 7: put that money up. But then we start having problems
Speaker 7: with that investor and we had to go through a
Speaker 7: lawsuit with that investor and next you know, I'm out
Speaker 7: of that location. Long story short, So anybody who thinks
Speaker 7: about going to loss to sue someone, specifically if it's
Speaker 7: a medical doctor. If you if you're of color, that's
Speaker 7: probably not the best thing to do. You know, you're
Speaker 7: probably not gonna win that fight. But and not winning
Speaker 7: that fight, it was a great situation for me because
Speaker 7: I had already learned, you know, how to build out,
Speaker 7: do a build out, and I already had multiple people
Speaker 7: coming at me wanting to do more things because they
Speaker 7: saw the model that we had and understood it. And
Speaker 7: so I moved away from that and started fresh and
Speaker 7: just started an inception at the beginning of something new.
Speaker 5: At that point, you have the brain training and then
Speaker 5: the flotation device, flotation therapy.
Speaker 6: Six different services at that time.
Speaker 5: Okay, okay, so my quick question about the brain training.
Speaker 5: Is I want the difference between that and meditation or
Speaker 5: are they combined?
Speaker 2: Like, what's the difference is there?
Speaker 7: So meditation is simply closing your eyes and observing yourself
Speaker 7: so that you become self aware of your thought problem. Right, Well,
Speaker 7: meditation can be really hard for people whose nervous system
Speaker 7: again you're stuck in that fight or flight response, that
Speaker 7: fighter flight or freeze response. So when you close your
Speaker 7: eyes you try to meditate, it's like your mind is
Speaker 7: just racing and it just feels you feel very overwhelmed
Speaker 7: by trying to meditate. So the brain training is not
Speaker 7: necessarily a meditation to it. It's really and this is
Speaker 7: what's trying to take place with meditation as well as
Speaker 7: just a slower moving process. But brain training is like
Speaker 7: that meditation on steroids where it's really it's deactivating your
Speaker 7: autonomic nervous system, which has to do with that fight
Speaker 7: or flight response. So when it comes to mental health,
Speaker 7: I don't look at it from a psychological standpoint, and
Speaker 7: that's where most people look at it at and your
Speaker 7: authorities on the subject matter shows you that these are
Speaker 7: brain body issues that we have within what's the mental
Speaker 7: health is brain body issues so again that brain training
Speaker 7: is really looking at the structure of your brain and
Speaker 7: body and deactivating that versus having it go after you
Speaker 7: in a conscious way.
Speaker 6: So did that make sense?
Speaker 2: Yeah? Yeah, yeah, man, the issue is in the tissues, right.
Speaker 3: So you said, so I want to go back to
Speaker 3: the gym. So that's interesting though, because you know gyms,
Speaker 3: they do have a unique business model and like you said,
Speaker 3: I mean they have different, you know, different things, Like
Speaker 3: you go to a gym and they might have a
Speaker 3: yoga class and they have a spend class. They don't
Speaker 3: just have just one thing if it's a good gym, like,
Speaker 3: they have a variety of different things. So if you
Speaker 3: for you to open a mental gym, it makes complete
Speaker 3: sense that you have actually offer a variety of different
Speaker 3: classes and things like that. So from a business standpoint,
Speaker 3: do you run it the same as a gym? Like
Speaker 3: is it a monthly membership that people pay like per
Speaker 3: month or can they pay like ala cart Like Okay,
Speaker 3: I want to go to this class, so I want
Speaker 3: to go to this class, like and do you have
Speaker 3: to go to classes every week?
Speaker 8: Like?
Speaker 4: How's that?
Speaker 7: Well, all of our technologies are really kind of plugging
Speaker 7: PEP play they aren't class based. So you come in
Speaker 7: and how we structured it with these the circuits, our
Speaker 7: Total Life Reset circuits. It's three technologies, three services within
Speaker 7: a ninety minute timeframe, and we have a set price
Speaker 7: for that. We had a membership model to where people
Speaker 7: can come in and get that same circuit once a month,
Speaker 7: and so we have two different circuit tracks as well.
Speaker 6: So really what.
Speaker 7: We're doing is is taking all those years of everything
Speaker 7: I've learned and simplifying it and saying, hey, this is
Speaker 7: what you need to come in and do and why
Speaker 7: versus you trying to figure out you got six different technologies,
Speaker 7: what do I do? You ever seen the people at
Speaker 7: the gym and you see them these videos where you know,
Speaker 7: they're like funny videos, people on workout machines and they're
Speaker 7: doing crazy stuff because they don't know how to Nobody
Speaker 7: taught them how to use it, right. I think about
Speaker 7: what we do in our technologies. People people don't know
Speaker 7: really why they're using something, so we want to we.
Speaker 6: Want to guide them along the process.
Speaker 7: And so this is something that we're constantly carving out too,
Speaker 7: that understanding for ourselves and for them. And that's the
Speaker 7: philosophy of it.
Speaker 4: All, all right.
Speaker 3: So in the next second we're gonna get into some
Speaker 3: more details and yeah, find out some more information for sure.
Speaker 3: All right, So in this time we're going to talk
Speaker 3: with a few different things. But one thing that you know,
Speaker 3: I'm curious and I'm sure a lot of people might
Speaker 3: be interested in nowadays, is the mental effects of isolation
Speaker 3: and social distancing. This is something that we've never really
Speaker 3: seen on a large scale, but it's been scientifically proven
Speaker 3: that you know, humans, for the most part are social creatures,
Speaker 3: whether whether it's you know, attending a religious institution or
Speaker 3: whether it's a church or whatever, or going to school,
Speaker 3: going to work, everything. Most of the most part, you
Speaker 3: always congregated around people. Even if you're an introvert, you
Speaker 3: still go to school, you still go to work, like
Speaker 3: you have some kind of interaction. This is like the
Speaker 3: first time and you know, I can remember probably in
Speaker 3: modern history, where everybody's been isolated for a long period
Speaker 3: of time. So what do you think the mental effects
Speaker 3: of social distancing will be on people?
Speaker 6: Lowered immune system and high trauma.
Speaker 7: Because so two thousand and seven, I heard a story
Speaker 7: and I don't have the exact source of this, but
Speaker 7: they were telling me that.
Speaker 6: So if there's a let's say there's a pool of.
Speaker 7: Fish and one fish diverts from that pool, and that
Speaker 7: there's an earthquake, Well, the pool of fish together collectively
Speaker 7: survived that earthquake. That one fish, that one off dies.
Speaker 7: Why group economics is group energy, is group currency. Right,
Speaker 7: You by yourself stand alone, you can't survive that. This
Speaker 7: is why we go to churches.
Speaker 6: This is why we're we're.
Speaker 7: Really very tribal. Know we are more stronger together than
Speaker 7: we are apart. So the social distancing affects I mean again,
Speaker 7: it's it's it's our brain is literally reacting to this.
Speaker 7: Our brain is reacting to lack of touch too, because
Speaker 7: touch is huge, and.
Speaker 6: We don't we don't really don't even talk about that.
Speaker 7: So specifically as again, men men don't really get touched.
Speaker 7: Why why do we think we always have to sex?
Speaker 7: We don't really get touched. But you get a handshake
Speaker 7: from your brother or something like sometimes, but you don't
Speaker 7: really it's not like many people hugging you. Right, So
Speaker 7: I think that we're gonna see some major deficits from
Speaker 7: this in terms of just mental, emotional, or physical because
Speaker 7: of again, disc distancing and constantly seeing trauma over and
Speaker 7: over again by constantly watching the numbers. And you know, Detroit,
Speaker 7: a lot of people have died, So to keep seeing
Speaker 7: that people I know, people who I went to school
Speaker 7: with parents and things of that nature, that that's very
Speaker 7: traumatic to be watching that. So I think that it's
Speaker 7: going to be worse than the virus.
Speaker 5: Yeah, And I work in elementary school, so I'm always
Speaker 5: thinking about the mental well being of the children that
Speaker 5: are going through this.
Speaker 2: Right.
Speaker 5: I have a sums in kindergarten, so this is his
Speaker 5: first school experience, right, And there's so many children throughout
Speaker 5: the United States and throughout the world really that are
Speaker 5: living in social isolation and sometimes that's not the best environment.
Speaker 5: Do you think there is like maybe something modified that
Speaker 5: brain training could be something that could creep into education, right?
Speaker 5: Because I feel like the mental health piece is going
Speaker 5: to be something that we won't know the long term effects,
Speaker 5: right because we're living in it right now.
Speaker 6: So say that again, do I think that brain training
Speaker 6: would be kind.
Speaker 5: Of, oh, some type of modified version of it of
Speaker 5: having mental health professionals? I know you guys have a team.
Speaker 5: There is it something that could creep into education?
Speaker 6: Yeah.
Speaker 7: I mean we've been looking at wanting to be able
Speaker 7: to put this into like school settings, but it's just
Speaker 7: a lot of red tape involved in that. Now, we
Speaker 7: do work with we do work with kids in general,
Speaker 7: but again it's a lot of red tape with that.
Speaker 7: But we actually made some headway and get into the
Speaker 7: Detroit Police and right before this happened, we had twenty
Speaker 7: Detroit Police officers that's supposed to come in on April
Speaker 7: fifth and that got diverted. So so that's something that
Speaker 7: we want to do is get out there and be
Speaker 7: inside communities and take our tools outside of the doors
Speaker 7: to the people who need it, which is really you know, everybody.
Speaker 3: So one of the things that stops middle class, just
Speaker 3: black community in general from going to mental health is
Speaker 3: the prices. Right, So like you know, therapists they can
Speaker 3: charge it depends one hundred dollars an hour, thousand dollars
Speaker 3: an hour, depending on what part of the country you're in.
Speaker 3: And I think it's always been looked at as kind
Speaker 3: of like a luxury a lot of times, going to
Speaker 3: therapy and something that you know people wealthy people will do.
Speaker 3: So what's what's your what's your what's your thoughts on that,
Speaker 3: like I said, specifically specifically for our community, with your
Speaker 3: thoughts on that, and how have you battled that as
Speaker 3: far as your business mind because obviously you're in Detroit,
Speaker 3: which is you know, it's a it's a blue collar town,
Speaker 3: which obviously has had a lot of economic issues, So
Speaker 3: like what's what's how do you handle that from the
Speaker 3: economic standpoint?
Speaker 7: I handle that as a businessman and understanding that people
Speaker 7: pay for what they want. You know, people pay for
Speaker 7: the things they find value in. So the problem hasn't
Speaker 7: necessarily been the pricing. The problem has been they don't
Speaker 7: see the value in it, Like I don't understand, like
Speaker 7: what is this really doing for me?
Speaker 2: You know?
Speaker 7: But you will stand in line for Jordan's We know this.
Speaker 7: How many times we somebody on your show had to
Speaker 7: say that, right.
Speaker 2: That's always the example, thats you.
Speaker 4: I just thought.
Speaker 5: I just thought the other day, Right, every everybody, that's
Speaker 5: the example, and we do.
Speaker 7: And my thought process is because when I was dealing
Speaker 7: with anxiety and panic attacks. Know, I'm not a wealthy person,
Speaker 7: but I'm gonna make it happen. I'm gonna get I'm
Speaker 7: gonna get what I want, and I put a lot
Speaker 7: of money into myself, because that's if I put so
Speaker 7: much into here, I'm going to get more out of myself.
Speaker 7: I'm going to be in a better state to be
Speaker 7: able to manifest.
Speaker 6: And create opportunities for myself and other people.
Speaker 7: Those shoes or whatever things that we buy, it don't
Speaker 7: it doesn't do that, right. So I think that has
Speaker 7: just really been a it's been a brand issue, you know,
Speaker 7: And that's what I think that inception that we're rebranding
Speaker 7: mental health because I'm working with a lot of you know,
Speaker 7: hip hop artists, I want to work with, you know,
Speaker 7: we work with.
Speaker 6: Charlotte Mane, working with people.
Speaker 7: I don't want to look at this as like, you know,
Speaker 7: come because you have this issue. No, come because you
Speaker 7: want to better yourself, not because you have some diagnosis.
Speaker 3: Yeah, I'm glad you said that about Charlagne thing too,
Speaker 3: because he's just actually this is you're the second guest
Speaker 3: that he's worked And I think it's interesting because yeah,
Speaker 3: he's been very.
Speaker 4: Vocal about his mental health.
Speaker 3: And he's wrote a book about it, and he's been
Speaker 3: you know, obviously very on the forefront of that. So
Speaker 3: how did that partnership come about, as far as with
Speaker 3: you and Charlomagne.
Speaker 7: I told my mom back in January twenty nineteen, I said,
Speaker 7: I'm gonna get Charlet Magne.
Speaker 6: I don't know how I was gonna do it. I
Speaker 6: just believe it.
Speaker 7: I mean, I'm I'm big into manifesting. I'm big into
Speaker 7: creating my reality and understanding that. And by using all
Speaker 7: my tools, it gives me a level of peace and
Speaker 7: slowed down this and relax. Where can be a businessman
Speaker 7: who's going to be on the being flow versus trying
Speaker 7: to make things happen. I don't like that process. I
Speaker 7: want to be in the flow of everything. So for Charlemagne,
Speaker 7: it was just natural. It was like, this guy is
Speaker 7: talking about this, but I feel like he's missing pieces
Speaker 7: that I lied to him. And so I kept tagging
Speaker 7: him in a post because we had some posts that
Speaker 7: went viral about there's a picture of me and my
Speaker 7: mom's saying how we created the first mental health gym,
Speaker 7: and it started it started going viral. So I started
Speaker 7: taking it and retagging it, retagging him and Big Sean
Speaker 7: as well, because Big Sean is from the deep, so
Speaker 7: I'm tagging him. I'm tagging you know, the notable people
Speaker 7: in the mental health field, like I want to talk
Speaker 7: to y'all. Right, And one day I wake up and
Speaker 7: I just look at my IG and I see ct
Speaker 7: to God start following you. I'm like, Yo, this dude
Speaker 7: just started following me. I'm like, I'm tripping out. Like
Speaker 7: it's like nine o'clock in the morning. Actually it's like
Speaker 7: six o'clock in the morning. I'm tripping out, like, and
Speaker 7: I wonder is he gonna message me, because I had
Speaker 7: already messaged him, told him, Hey, I got this.
Speaker 6: Going on, I'm going to work with you, blah blah blah.
Speaker 7: Right, and he messaged me and said, first everything he says,
Speaker 7: peace the peace man.
Speaker 6: He said, what's your number?
Speaker 7: Man? So he gave me his number and we started talking.
Speaker 7: You know, I told him what I was doing, and
Speaker 7: he was like, you know, I want to be down
Speaker 7: with what you're doing. And so we you know, we
Speaker 7: had a little back and forth in terms of playing
Speaker 7: tag until one day I finally we kind of reached
Speaker 7: reached each other and started really building and I want
Speaker 7: to pick him up. It was like June second last year.
Speaker 7: I still remember June fourth last year, and I picked
Speaker 7: him up.
Speaker 6: We were riding in the car.
Speaker 7: I said, hey, you found me through me tagging you, right,
Speaker 7: He said, No, that's not how I found you.
Speaker 6: I said, well, how.
Speaker 2: Did you find me?
Speaker 7: He said, I looked up mental health gym. I searched
Speaker 7: mental health gym because I wanted to create something, see
Speaker 7: if it was something that was like a mental health
Speaker 7: gym out there. And and at that moment I knew
Speaker 7: is it's saying that what you're seeking is seeking you.
Speaker 7: Me and him were seeking each other. And so he said, honestly,
Speaker 7: he said, man, I saw it, and if I saw
Speaker 7: some other dudes was doing it, I was just gonna
Speaker 7: do my own thing. I saw it was a brother,
Speaker 7: and I saw you had the message in me. And
Speaker 7: so that's that's really how it happened. And we've been,
Speaker 7: you know, we've been building ever since then.
Speaker 5: He's definitely been at the forefront of the mental health space.
Speaker 5: Have you seen more men of color as clients since then?
Speaker 5: And who was the demographic of clients that you have?
Speaker 6: Well, first, let me say this.
Speaker 7: In the first probably twelve years, my client was ninety nine.
Speaker 6: Percent white women. Okay, that was my clients.
Speaker 7: Last year alone, I saw more black people come through
Speaker 7: that door and probably a month than I had in
Speaker 7: the whole thirteen years. Black man, we're definitely showing up now,
Speaker 7: so the numbers are really half and half to the
Speaker 7: point where someone asked me, he said, is this place
Speaker 7: with black people on? But people assume that now because
Speaker 7: so many black people are coming in right the perception
Speaker 7: So it's it's we're gravitating to it. We're getting this message.
Speaker 7: It's our time to really heal.
Speaker 6: And I think that men like, look at us, we're
Speaker 6: talking about this right right now.
Speaker 7: We're like hey, man, like no, like no, this stuff
Speaker 7: I learned in childhood was dysfunctional.
Speaker 6: This was not this is not the way to go right.
Speaker 6: We understand that.
Speaker 7: I can even look back at our music, like, man,
Speaker 7: I love this stuff, but man, that was dysfunctional like that.
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Speaker 7: Some of that stuff wasn't good from my mind, you know.
Speaker 7: So it's a lot of us coming in now, so
Speaker 7: it's it's it's exciting to see.
Speaker 4: Actually, so how do you market? How do you market?
Speaker 3: Just because it's not like a traditional business, I guess
Speaker 3: with you know, obviously it kind of takes a little
Speaker 3: bit more creativity to market. But I like what you
Speaker 3: said about the story. That's a great way of marketing
Speaker 3: things like social media stuff like that. So what's your
Speaker 3: what's your marketing strategy?
Speaker 7: That's my main marketing strategy right now is do the
Speaker 7: IG through Instagram and then word of my and then
Speaker 7: I do have around I think we have around twenty
Speaker 7: twenty to thirty ambassadors.
Speaker 6: I started really connecting with.
Speaker 7: People in the city who were really movers and shakers
Speaker 7: who I thought really fit what we do, and they
Speaker 7: and they came in and so they go out and
Speaker 7: they they spread that word.
Speaker 4: Can you talk about that the ambassador program, Like what
Speaker 4: does that look like?
Speaker 7: So our ambassadors they have access to our services and
Speaker 7: you know, like I tell them, come in and use
Speaker 7: everything and get yourself to a place of the best
Speaker 7: mental space physical space that you can be in because
Speaker 7: at that point you just a walking billboard you know,
Speaker 7: it's kind of like if you're walking around with six
Speaker 7: packs of abs and.
Speaker 6: You know in your shirts off, people are gonna run
Speaker 6: up to you like, hey.
Speaker 7: You a trainer, you can train me. So really that's
Speaker 7: that's really the same model that we have for our ambassadors.
Speaker 6: It's very simple for them.
Speaker 7: But you know, they come in use the services and
Speaker 7: they and they go out into the community and they
Speaker 7: see people who who you know, want it and they
Speaker 7: bring them in.
Speaker 4: So just regular this is just regular people.
Speaker 3: Or yeah, so yeah, I mean somebody else said that
Speaker 3: the other day that we spoke to them, but you
Speaker 3: need to shout out to her. But it's like you
Speaker 3: got to have evangelists. So people look at influencer marketing
Speaker 3: and they only look at it like on Instagram as
Speaker 3: like paying celebrities to like promote your product. But there's
Speaker 3: all kinds of influencer marketing and there's all kinds of
Speaker 3: different ways how you can have evangelists for you, and
Speaker 3: that's the best. That's really the best form of marketing.
Speaker 3: It's like to have, you know, a core group of
Speaker 3: people who really believe in your product and have them
Speaker 3: actually tell their friends, their family. Because it's like even
Speaker 3: if you want, like if you give the product, and
Speaker 3: this discos for just any business in general. I feel
Speaker 3: like if you if you have a you know, a restaurant,
Speaker 3: right and you might say, okay, look, I'm gonna feed
Speaker 3: this one person, but this one person is connected to
Speaker 3: twenty five other people, so he's gonna for free. But
Speaker 3: he loves the fool so much. He goes back and
Speaker 3: he tells his whole neighborhood, his whole block about the food. Now,
Speaker 3: fifteen people that he told come in now they're pain.
Speaker 4: It's worth it.
Speaker 3: And I think that, you know, for entrepreneurs, like I said,
Speaker 3: that's a valuable lesson just for entrepreneurs in general.
Speaker 7: It's never Yeah, I found that, you know, a lot
Speaker 7: of stuff I started doing before we are bigger. Now
Speaker 7: I was just doing it, you know, under my old company,
Speaker 7: neuro Fitness Center. I was following Lulu Women's model, you know,
Speaker 7: which is you know their ambassador program.
Speaker 6: They you know, they're arming.
Speaker 7: All their yoga these yoga teachers with they're clothing. You know,
Speaker 7: That's how Lulu Lemon really got to that place that
Speaker 7: they are is through a really strong ambassador program.
Speaker 5: Yeah, you're the leader of this mental health gym space. Right,
Speaker 5: So I'm thinking and even you said, Charlamagne searched it,
Speaker 5: have you seen anybody try to create it or replicate
Speaker 5: it or come into the space.
Speaker 2: Are you seeing more people doing that?
Speaker 7: I mean people will come into the space and again,
Speaker 7: like I said, they'll put a bunch of technologies under
Speaker 7: one roof and then they'll hear me get on a podcast.
Speaker 7: Like I did a podcast with a guy who had
Speaker 7: a floating podcast just for floating, and I came on
Speaker 7: in and I started talking about everything. I'm talking about trauma,
Speaker 7: fight or flight response, all these different things, and he said, wow,
Speaker 7: we never heard of that before. So I'm like, so
Speaker 7: what are y'all doing? Like, what are you doing with
Speaker 7: the tools?
Speaker 6: You don't you don't even know.
Speaker 7: It's like it's like a you know, you give a
Speaker 7: baby grand piano to anybody, but that don't mean they're
Speaker 7: gonna get on there and play it right.
Speaker 6: For me, the brand and the philosophy is what inception is.
Speaker 7: Not so much we put all these tool us under
Speaker 7: one building, because I have I've had more tools at
Speaker 7: one point and pulled them out because they didn't fit
Speaker 7: the rhyme or reason. So I'm kind of ahead of
Speaker 7: understanding how the pieces work and why they work.
Speaker 3: Yeah, the brand ambassador once thing. I just want to
Speaker 3: go back to that because that made me think of
Speaker 3: another interview that we did. We interviewed Nick Storm shout
Speaker 3: out to him and he was like the driving force
Speaker 3: behind Sarak and Hypnotic as well, And especially when the
Speaker 3: Sarak he was saying, like, you know, people might not know,
Speaker 3: but the reason Saraq really blew up is not Diddy.
Speaker 3: It was actually the ambassador program with DJs. And they
Speaker 3: had DJs from all over the country from New York
Speaker 3: to Atlanta to and and they they really they focused
Speaker 3: on the DJs because they understood that the DJs was
Speaker 3: in the nightclubs where people buying bottles in the nightclubs.
Speaker 3: So if they that's when they started with the Sarraq boys.
Speaker 3: And he was telling us the whole play behind the
Speaker 3: ambassador program. And when you told me that, I just
Speaker 3: realized that, you know, a lot of times we hear
Speaker 3: stuff on such a high level like that Saraq Ambassador program,
Speaker 3: but it's like you could really implement any kind of
Speaker 3: business strategy, whether it's a big or small level, and.
Speaker 7: It's like strategy when it was mean by myself work you.
Speaker 4: Know, Yeah, it's all about creativity.
Speaker 6: Wait until you get to a certain level to implement
Speaker 6: something like that.
Speaker 4: Yeah, that's dope.
Speaker 3: So as far as like on a mental health conversation,
Speaker 3: because like I said, I mean, I think that it's
Speaker 3: not talked about it enough as far as the stress
Speaker 3: the entrepreneurs might face. And I'm sure there's a lot
Speaker 3: of people that listen to this podcast that are entrepreneurs
Speaker 3: and business people. Can you talk about that because it's
Speaker 3: a unique set of you as an entrepreneur. I'm sure
Speaker 3: you probably know yourself right, like even going through this
Speaker 3: coronavirus and not being able to open up your business,
Speaker 3: like the financial demands and and just a different stress level.
Speaker 3: You don't work a nine to five job. If you're
Speaker 3: an entrepreneur, you never get off. You're always thinking about
Speaker 3: your business two o'clock in the morning. That can that
Speaker 3: can that can cause divorces, That can cause you not
Speaker 3: spending enough time with your children. You can cause you
Speaker 3: all kinds of mental stress. So I think that that's
Speaker 3: something that we haven't spoken about as well. So I
Speaker 3: want to talk about that because that's there's always a
Speaker 3: flip side to everything and the flip side of being
Speaker 3: entrepreneurs are the mental. So how can people mentally, you know,
Speaker 3: get themselves in a good space? And can you talk
Speaker 3: about some of the mental stresses and pressures that entrepreneurs
Speaker 3: may face.
Speaker 7: I mean you said it like it's it's a daily,
Speaker 7: daily thought process. And specifically when you start taking on
Speaker 7: when I started taking on employees and my rent quadruple.
Speaker 6: You know, you know, you got a bigger nut.
Speaker 7: To crack before you can break even, right, So that
Speaker 7: day to day stress or monthly stress, because.
Speaker 6: Really around the beginning of the month.
Speaker 7: Everybody's stressed, right, specifically business owners. And and I realized
Speaker 7: that because I was doing probably about twenty years ago,
Speaker 7: I was doing what do they call factory where we
Speaker 7: take invoices and pay on those invoices, where I learned
Speaker 7: at that point in time that the average business is
Speaker 7: literally at that point was like six weeks from going
Speaker 7: out of business, you know, based on their cash flow.
Speaker 7: So this is something that it's like, it's not just
Speaker 7: it's not just you know a few people, it's all
Speaker 7: of us who you know, the business world. We have
Speaker 7: these mental these stressors going on. If I didn't if
Speaker 7: I didn't do my own stuff, dude, I would have
Speaker 7: been gone, Like, there's no way I could have been overcome.
Speaker 6: I was building.
Speaker 7: I was going through a lawsuit, still running the location,
Speaker 7: still running another location, and building inception all at the
Speaker 7: same time while going through a lawsuit. And I spent
Speaker 7: a lot of time brain training. I spent a lot
Speaker 7: of time using my tools, because again, when you're going
Speaker 7: through stuff like that, and you especially be a lawsuit
Speaker 7: and you get these what to call interrogatories and things
Speaker 7: of that nature, they send you stuff and they tell
Speaker 7: you the worst thing about yourself, right, and you just fired.
Speaker 6: Up, like what he said?
Speaker 7: What? Like you? You know, they keep doing that and
Speaker 7: still be trying to build a business, and then the
Speaker 7: businesses aren't necessarily where they need to be. And I
Speaker 7: got to pump in cash flow for both both businesses.
Speaker 7: I mean that that's very stressful. But you have to
Speaker 7: find some type of outlet that's outside of your business.
Speaker 7: And that's something I did in twenty seventeen. I actually started.
Speaker 7: I got with a guy and I wanted to learn
Speaker 7: it earlier.
Speaker 6: I started saucer dancing and that I would go once.
Speaker 7: A week to my homie who's from New Orleans who's
Speaker 7: like one of the best Cuban saus of dancers in
Speaker 7: the world, black guy named Dwayne Rin, and I would
Speaker 7: I would have that mental space and now one hour
Speaker 7: with him, you know, once a week, and then I
Speaker 7: would go out and I would dance. It gave me
Speaker 7: ability to get back into some type of community where
Speaker 7: people didn't know me as like you're the business owner,
Speaker 7: you didn't see that, Like I need to be able
Speaker 7: to just go and focus on something that's totally outside
Speaker 7: of my business. And that's one of the things that
Speaker 7: helped me. And just community too. You need people around you.
Speaker 6: You can't be if you're out here and you're a
Speaker 6: lone soldier, I mean, entrepreneur. Suicide is really high.
Speaker 7: People don't know about that, you know, because again specifically, now,
Speaker 7: I'm fortunate in the sense of I guess some people
Speaker 7: are thinking fortunate, not fortunate, but I'm single. I don't
Speaker 7: I don't have a family, Like that's how I'm able
Speaker 7: to go through this, because there's no way I would
Speaker 7: take a wife and kids through what I'm going through
Speaker 7: right now. And people do and I'm like, I commend you.
Speaker 7: I don't even know how you do that, because there's
Speaker 7: no way I would be able to do that. So
Speaker 7: if you're a single person and an entrepreneur, you definitely
Speaker 7: have to surround yourself with strong people. And I never
Speaker 7: really had the business people, you know, you know how
Speaker 7: you want to find mentors and people who are doing
Speaker 7: great business.
Speaker 6: I never really had that.
Speaker 7: I've been doing this kind of all on my own
Speaker 7: the last thirteen years, and here and there, I'll get
Speaker 7: plugged in with little people here and there.
Speaker 6: But I think it's important.
Speaker 7: To find community to do something outside of your business,
Speaker 7: and find community to people who are doing things bigger
Speaker 7: than you.
Speaker 5: As you were speaking, I started thinking about you know,
Speaker 5: you said the rent and your employees start thinking about
Speaker 5: the expenses to actually have this gym, because I know,
Speaker 5: the machinery is pretty expensive, right, you got the magnosphere,
Speaker 5: and you got the infrared sauna, and you got the
Speaker 5: rotation they.
Speaker 2: And it's fifty grand, one piece of which one is that.
Speaker 7: The magnosphere is fifty thousand dollars a long.
Speaker 5: Yeah, So are these part of monthly expenses or I mean,
Speaker 5: do they become self sufficient after you've you've got them
Speaker 5: in the upper.
Speaker 7: Course, The whole thing about it is this model that
Speaker 7: we have is that the overhead is relatively low when
Speaker 7: you compare it to someone like like a massage envy
Speaker 7: because it only takes one employee to run my whole
Speaker 7: facility for the whole day, which.
Speaker 6: Is great, right, your massage MV.
Speaker 7: You got what twenty people on staff at once? You
Speaker 7: should see their payroll and then and then, like the
Speaker 7: magnet sphere and the floating they give me an attitude
Speaker 7: a little here and there, but they always show up.
Speaker 6: For the most part.
Speaker 7: You know, you know all these employees and you got
Speaker 7: employees in because again I come from the mental emotional world.
Speaker 7: Most people always bring their stuff into business, right, that's
Speaker 7: what's happening in business. Your employees bring their mental emotional
Speaker 7: stuff into it. So I understand the point where a
Speaker 7: lot of employees, a lot of employers try to get
Speaker 7: away from having employees because they don't want to deal
Speaker 7: with a lot of the stuff. It's not necessarily just
Speaker 7: greed by itself. It's so and so didn't show up
Speaker 7: to work. Now I got to find somebody to replace them,
Speaker 7: and things of that nature. So my business is how
Speaker 7: it's set up. It's it's set up pretty good. You know,
Speaker 7: and that's that's one thing that I think that investors
Speaker 7: really look into, you know, because of the profit margins
Speaker 7: are higher because again you don't have all this overhead
Speaker 7: all right.
Speaker 3: There you have it, ladies and gentlemen. So on the
Speaker 3: last secondent, we're going to bring it home, all right,
Speaker 3: So yeah, we all bring it home. But you know,
Speaker 3: I have a few questions. So you know, we get
Speaker 3: different people's take on, like how they weather in the storm,
Speaker 3: you know, being that corona is something that not only
Speaker 3: is affecting you know, people's health, but people with the economy,
Speaker 3: the economy as a whole. Right, So you as a
Speaker 3: small business owner and it is pretty much like shut
Speaker 3: down your operation? Do you do you have a contingency
Speaker 3: plan in place moving forward? Like if this, if this continues,
Speaker 3: if social distance continues for a long period of time,
Speaker 3: like what's your plan or how has how have you
Speaker 3: adapted or how how are you planning on adapting? Because
Speaker 3: that's another thing of business too. It's like it's like
Speaker 3: an audible in football, like you you have a game plan,
Speaker 3: but they might just blitz and you have to be
Speaker 3: able to adapt on the fly. Or it's just the
Speaker 3: business isn't gonna make it. That's true in any business,
Speaker 3: you never you can never predict the unpredictable. So yeah,
Speaker 3: how are you coping and what's your game plan moving forward?
Speaker 7: Well, first of all, coping, I mean that first couple
Speaker 7: of weeks, probably first two.
Speaker 6: To three weeks, it was rough. You know, you know, no,
Speaker 6: just now, just this, it's hard. Stop.
Speaker 7: That's very traumatic and Impactrick Again what I say about trauma,
Speaker 7: anything that's overwhelming to your nervous system. So going from
Speaker 7: zero to one hundred real quick, it's real dramatic, you know.
Speaker 7: So for me, I have to understand what pattern I
Speaker 7: was in. I know, I felt I was in a
Speaker 7: freeze response, and I just I just like chilled out.
Speaker 6: Man.
Speaker 7: At first, I saw a lot of stuff coming through,
Speaker 7: every conspiracy you can think of, and then everybody dying.
Speaker 7: But I got to a good place where I just
Speaker 7: shut all the noise out and then focused on a
Speaker 7: couple of things, which is I'm fine, Like because my
Speaker 7: business is closed right now. Guess what, I don't have
Speaker 7: to pay bills, you know, I'm not paying my rent.
Speaker 7: So really, for me, it was like more of a
Speaker 7: relief than it was for a you know, something being
Speaker 7: bad for me actually, So I feel like for myself
Speaker 7: and our team, we're going to come out of this
Speaker 7: better than we went into it. But in terms of
Speaker 7: like the audible is I again information technology.
Speaker 6: That's my background, man.
Speaker 7: I've been around affiliate marketing and you know, just marketing
Speaker 7: on the internet for a bit, and I understand that.
Speaker 6: Everything is really going well based and so.
Speaker 7: One of the things that we had already been working
Speaker 7: doing how it planned out, was you know, a software software.
Speaker 7: We want to develop an educational platform because again, all
Speaker 7: these people here to turn mental health, but they don't
Speaker 7: know understand why.
Speaker 6: And so I want to take and make that into.
Speaker 2: A very.
Speaker 7: I want to call it acceptable way of learning about
Speaker 7: it and understanding it, a more pleasing way to do
Speaker 7: it versus again, Okay, talk to your mental health professional,
Speaker 7: and you know they always talk about the suicide hotline. Again,
Speaker 7: we always go to these real extremes as if that's
Speaker 7: the whole population. That is a small part of the population.
Speaker 7: It's the masses that's.
Speaker 6: Dealing with it.
Speaker 7: And these these small parts of the population are just
Speaker 7: the the symptoms of the mass issue. So I want
Speaker 7: to be able to educate people through our platform and
Speaker 7: do courses and again it's a it's a piece of
Speaker 7: software that I've been looking to develop for the last
Speaker 7: three years. So these are some of the things that
Speaker 7: we're going to be putting in place. And that's kind
Speaker 7: of what we're working on right now. Uh and and
Speaker 7: and hopes that we're able to open up at some
Speaker 7: point and they and it really goes hand in.
Speaker 6: Hand with both. Again we call it, we call it.
Speaker 7: The three e's education experience education. So the experience is
Speaker 7: going to the center, but the education is is sandwiching
Speaker 7: that because you need to know why you're coming. Then
Speaker 7: you come, then you need to know now what what
Speaker 7: I do?
Speaker 6: What do I do after everything? And so that's that's
Speaker 6: that's all the things that we're working on right now.
Speaker 5: So do you guys have plans to scale the business
Speaker 5: and and and put it in other cities. I know
Speaker 5: you're in Detroit. I think I saw you in California
Speaker 5: as well, the other places you want to go.
Speaker 7: We have a pop up location in LA and we
Speaker 7: actually are working on another location to be to be
Speaker 7: determined to be announced.
Speaker 6: We were working on it and then it just like
Speaker 6: everything stops.
Speaker 7: So so yeah, that's the goal is to do franchising
Speaker 7: and again not to have it though where it's just
Speaker 7: all built on brick and mortar, Like you have to
Speaker 7: have a connection to the two. You know, we saw
Speaker 7: what happened with Toys r US and I and I
Speaker 7: agree with Gary v on that they could have had
Speaker 7: that that exponential center of Toys r US could have
Speaker 7: been the thing you go in and it's just been
Speaker 7: you know, amazing time without having to it just be
Speaker 7: about going pick up toys and leave, like you have
Speaker 7: to Inception really is going to be not just the
Speaker 7: center for coming services.
Speaker 6: It's community is understanding.
Speaker 7: So having that community and then wrapping it up with
Speaker 7: the education is what we're what we're what we're doing.
Speaker 4: Yeah, I completely agree.
Speaker 3: I always he all the time if you don't have
Speaker 3: a business, if you're a business, I always say it
Speaker 3: the time, like brick and mortar isn't dead, but if
Speaker 3: your business doesn't have a way to make money online,
Speaker 3: you don't have a business. And this only accelerates that
Speaker 3: at this point because it's like it's hard enough to
Speaker 3: run a business, let alone with all the variables that
Speaker 3: come with just having to operate brick and mortar. Like
Speaker 3: you have to have some kind of system in place,
Speaker 3: whether it's an app, whether it's social media, whether it's
Speaker 3: a website, like, you have to have some kind of
Speaker 3: virtual system in place. And so yeah, it's encouraging to
Speaker 3: hear you say that, because, yeah, well information.
Speaker 6: Is the new commodity.
Speaker 7: Rights, it's the most valuable resource at this point.
Speaker 6: Content.
Speaker 7: So Disney Disney was smart. They want have bought up
Speaker 7: all the content, you know. So Disney World is like, yeah,
Speaker 7: you know, it's cool, but their content is what you know,
Speaker 7: you can put out one movie and you're making a
Speaker 7: billion dollars, right.
Speaker 6: So I look at it from that standpoint.
Speaker 7: I also look at it too, from the McDonald's standpoint
Speaker 7: in terms of you know, doing breaking mortar and owning
Speaker 7: a real estate. You know, Supersize Me came out and
Speaker 7: everybody thought like, oh my god, that's gonna kill McDonald's.
Speaker 7: McDonald's like we own all of real estate.
Speaker 6: Yeah, that's not killing.
Speaker 4: The found The founders.
Speaker 3: The founders they said, like, you know, when Ray Kroc
Speaker 3: he realized he was like, McDonald's isn't isn't a food company,
Speaker 3: it's a real estate company. And when when they realized that,
Speaker 3: that just changed the whole direction of the company.
Speaker 7: Right, recognizing what business that you're in. So I think
Speaker 7: that for us, you know, we have that understanding for sure.
Speaker 3: So if I'm just coming off the street and you know,
Speaker 3: I've never been to any mental help facility anything like that,
Speaker 3: and you know, I might be something from anxiety or
Speaker 3: you know, some kind of issue and I want help, right,
Speaker 3: can you walk me through the process? Like do I
Speaker 3: just walk in through the center? Do I get evaluated?
Speaker 3: How do I know which which program works best?
Speaker 2: Like?
Speaker 4: Can you walk me through?
Speaker 7: So that's a that's that's a great question, and we
Speaker 7: very we simplify that, you know, to the point where
Speaker 7: you don't have to come in and understand.
Speaker 6: You know what you need to do, and you're going
Speaker 6: to come in.
Speaker 7: You may have anxiety, you may have depression, you may
Speaker 7: have insomnia, you may have all these different symptoms. But
Speaker 7: we have the philosophy of psychological injury versus chemical imbalance.
Speaker 7: You've aught all heard of chemical imbalance, right, You've got
Speaker 7: a chemical imbalance in your brain, but that actually has
Speaker 7: there's no peer review study that can ever show you
Speaker 7: that there's any such thing as a as a chemical imbalance,
Speaker 7: because when you get diagnosed with dipression. Depression, Okay, great,
Speaker 7: how do they diagnose you based on a battery of questions?
Speaker 7: And that's how they do all die No season, they're
Speaker 7: going to give you a chemical drug to alter that
Speaker 7: that imbalance, right, But they never once look at your brain.
Speaker 6: If you break your arm, you expect them to do
Speaker 6: what take an X ray?
Speaker 7: What break is with your brain chemistry? They never look
Speaker 7: at it. It's all based on DSM five Diagnostic Manual
Speaker 7: where they're gonna they're gonna basically look and see the
Speaker 7: symptoms you have and say, okay, you got this based
Speaker 7: on what you told us, right, So for us, we
Speaker 7: don't we don't.
Speaker 6: We don't look at it from that.
Speaker 7: We look at it from the again a psychological injury
Speaker 7: trauma trauma model.
Speaker 6: We're understanding that your system is not.
Speaker 7: In a disorder, it's just overwhelmed by trying to protect you,
Speaker 7: and all of our tools that we have help your
Speaker 7: brain and your body to come out of that state
Speaker 7: of protection.
Speaker 6: So it doesn't matter who comes.
Speaker 7: In with what you know X y Z. We know
Speaker 7: our tools are going to help you on a human
Speaker 7: humanistic level and dealing with your rain in your body
Speaker 7: so you can come in off the street, you know,
Speaker 7: walk right in and say hey, you know, I'm interested
Speaker 7: in starting, and we're going to start everybody at the
Speaker 7: same point no matter what, because we know this is
Speaker 7: what this is what you need.
Speaker 6: Now.
Speaker 7: Now some of the services may switch a little bit,
Speaker 7: like I'm not putting a two year old in the
Speaker 7: float tank right so, but so we can alter things
Speaker 7: a little bit, especially with black people.
Speaker 6: You know, we got fear of water.
Speaker 7: A lot of us don't want to get in the water,
Speaker 7: and so we so we again we alter things a
Speaker 7: little bit to make it to fit you. We're not
Speaker 7: going to have you do something that that you're scared
Speaker 7: of because you're in there because.
Speaker 6: Of fear to begin with, lack of safety.
Speaker 7: So again, everybody who comes in pretty much kind of
Speaker 7: go through the same gamut with minor alterations.
Speaker 6: And too, you have a choice.
Speaker 7: You have a choice in saying the matter yourself. You
Speaker 7: know what you want to start off with. We just
Speaker 7: make recommendations and what we know is best.
Speaker 2: Can can you walk us through a circuit.
Speaker 5: I'm really interested in the full body reset because there's
Speaker 5: a lot of.
Speaker 2: Stuff in there.
Speaker 5: I was like, wow, I never thought about that that's
Speaker 5: really interesting. Can you can you highlight that for.
Speaker 6: SECH which one a total body reset.
Speaker 5: Yeah, totally the detail, Yeah, the total value. You do
Speaker 5: the infrared sona and you end at the halo therapy.
Speaker 7: So so again when we look at when we look
Speaker 7: at mental health, we always look at it from a
Speaker 7: psychological aspect, but we never look at it from you know,
Speaker 7: everything else. It's your environment dictates your mental health. But
Speaker 7: it's different things in your environment. One is air and
Speaker 7: your air quality, so you got modes and mildews and
Speaker 7: toxins that you breathe in where that affects your brain
Speaker 7: chemistry as well, that affects your mood.
Speaker 6: So the halo therapy.
Speaker 7: Actually goes down into the lungs and begins to detoxify
Speaker 7: that the nasal pathway.
Speaker 6: And the lung pathway, so.
Speaker 7: People of like asthma and any type of you know,
Speaker 7: bronchial issue, it begins to clear that out. So that's
Speaker 7: one of our first technologies for the detox track, and
Speaker 7: then the other one. The other two is the infrared
Speaker 7: and then the manual lymphatic drain suit. So actually what
Speaker 7: it's doing is your lymph system is the is the
Speaker 7: main detoxifying system in your body that.
Speaker 6: Gets rid of waste.
Speaker 7: So when people say I'm going on the detox it's like, yeah,
Speaker 7: you've been detoxic every day your detoxing right now. Your
Speaker 7: whole body is constantly detoxic. So what you're what you're
Speaker 7: really saying is I'm going to intentionally support my lymphatic
Speaker 7: system in the detoxification process. So when you're drinking alcohol,
Speaker 7: guess what, You're not supporting your your lymphatic system. When
Speaker 7: you're eating donuts, you're not supporting it. But maybe if
Speaker 7: I do again, when you do the infrared sauna, now
Speaker 7: that the tissues heat up from the inside out, it
Speaker 7: is not like your traditional sauna where heats the ambient.
Speaker 2: Air around you thought was amazing.
Speaker 6: The or temperature.
Speaker 7: So heavy metal detox You know, all of us got
Speaker 7: heavy metals in our body because so we talked about air.
Speaker 7: Talk about water. Water is going to become a really
Speaker 7: big deal. Is our waters are all polluted if we
Speaker 7: don't know pharmaceutical drugs, microtoxins from the plastics, soaps, that's.
Speaker 6: All in your water.
Speaker 7: And all of those are intricate disruptors, hormone disruptors.
Speaker 6: There was.
Speaker 7: A feature on I think it was NBC Nightline with
Speaker 7: a show they were dumping this into the water, these
Speaker 7: contaminants and the fish in the water start having the
Speaker 7: male fish start having feminine traits, they start switching over.
Speaker 7: So you can actually alter our DNA through toxicity. So
Speaker 7: think about that on your mental emotional state of being.
Speaker 7: So all of those three surfaces are working on that
Speaker 7: lymphatic system to help you to plush through all of that,
Speaker 7: all those toxins that the toxic burden that is up against.
Speaker 7: So you're not just dealing with a mental emotional issue
Speaker 7: from the environment in terms of lack of safety. You're
Speaker 7: dealing with it from lack of cleanliness in the environment,
Speaker 7: and your body has to has to basically continually take
Speaker 7: that onslot on and get rid of that toxins. So
Speaker 7: both of those circuits are helping supporting those systems in
Speaker 7: your body to come to a moral level of homeostasis
Speaker 7: or you know, lighten the load.
Speaker 2: So how often do you see clients? Is it? Do
Speaker 2: they come once a week, twice a week, once a month?
Speaker 6: How people?
Speaker 7: Okay, every clients who come every day?
Speaker 6: Like you can't overdo it.
Speaker 7: Once we understand that our environment is this is what's
Speaker 7: causing this is epigenetic. This is what's causing us to
Speaker 7: be in these states that we're in. Hair loss, Uh,
Speaker 7: you know, you know people having issues with giving birth. Uh,
Speaker 7: you know, strokes and heart attacks, all that stress and
Speaker 7: trauma related because the environment is so sick. The environment
Speaker 7: is so sick again because you're told that go go go, go, go,
Speaker 7: go go.
Speaker 6: But get sleep.
Speaker 7: Sleep is the cause of you know, sleep, I sleep
Speaker 7: when I die, you know that type of thing. And
Speaker 7: it's like were talking about like one night of men's
Speaker 7: sleep and you're like basically someone who drank alcohol. Like
Speaker 7: that's that's the results of that. Like, recovery is like
Speaker 7: very important, and we're becoming smarter in terms of being
Speaker 7: able to observe things like I wear a wearable.
Speaker 6: What is the wearable?
Speaker 7: Dude?
Speaker 6: The wearable?
Speaker 7: Just give me information and understanding how my system is
Speaker 7: working so I can make educated decisions.
Speaker 6: But we need to move away.
Speaker 7: From out of side is out of mind, and that's
Speaker 7: how we've been working. You know, out of side is
Speaker 7: out of mind. Next you know, I'm having panic attacks
Speaker 7: and breaking down. Why because I didn't take care of
Speaker 7: all the signs and symptoms that were showing up in
Speaker 7: my body.
Speaker 4: Got it? Got it? That's powerful.
Speaker 6: Give me a fool of stuff, man, Yeah, it's a lot.
Speaker 4: That's a lot.
Speaker 3: And like I said, something that I don't think that
Speaker 3: we're not even aware of like that, you know, like
Speaker 3: you said, the water that we drink, the food that
Speaker 3: we eat, the relationships that we all of that stuff
Speaker 3: plays apart in your mental well being. And it's like
Speaker 3: so many times in so much toxic put we put
Speaker 3: so much toxics in our body, We listen to so
Speaker 3: much toxic music, we watch toxic TV, We're in toxic relationships,
Speaker 3: and then we wonder why our lives in shambloo.
Speaker 7: I wonder why, why why all the bad things keep
Speaker 7: happening to me? Because you put all the bad things
Speaker 7: in your body and in your life. It's like you've
Speaker 7: got to move away from that. And I think, as
Speaker 7: being a business person, the best thing I could have
Speaker 7: ever done is use all the tools and doing what
Speaker 7: I'm doing and keep up.
Speaker 6: You know, I used to think.
Speaker 7: I used to think it's funny when I saw a
Speaker 7: bunch of people like how many supplements you take in
Speaker 7: and things of that nature, And when you start understanding
Speaker 7: why people are doing things our white counterparts, specifically in
Speaker 7: the Silicon Valley. You know, I can tell you about
Speaker 7: some stuff that they're doing health wise in terms of
Speaker 7: biohacking that black people we are like behind. Man, Like
Speaker 7: Charlemagne told me you twenty years ahead. I said, bro,
Speaker 7: we twenty years behind.
Speaker 4: So like, what are they doing? What are they doing
Speaker 4: bio hacking? What does that mean?
Speaker 7: Microdosing on psychedelics Psilocybin LSD the Multi Association of Psychedelic Studies.
Speaker 7: It's shown like specifically with psilocybin, it basically diminishes your
Speaker 7: whole fear center. So they did a study where they
Speaker 7: showed that people who had cancer, they gave them doses
Speaker 7: up psilocybin, fear of depth gone because the psilocybin is
Speaker 7: showing that it actually activates multiple pathways in the brain.
Speaker 7: But see, we've been already conditioned about stuff like specifically
Speaker 7: black people. Anything that's outside of our understanding is of
Speaker 7: the devil. You know, what's that the devil? It's like, no, really,
Speaker 7: it's a it's it's science, and you have to understand
Speaker 7: what that science is doing. So they Silicon Valley, those
Speaker 7: guys out there, the CEOs and stuff. Man, they microdocing
Speaker 7: on stuff.
Speaker 6: Why do you think, how do you think people coming
Speaker 6: up with this stuff? You know, they're not just sitting
Speaker 6: down and just just just popping in the head.
Speaker 7: They altering states of consciousness and downloading things. That's what
Speaker 7: meditation and the tools that we do. It gives you
Speaker 7: a level of relaxation where you can.
Speaker 6: Tap in more stuff. That's when your brain, when everything
Speaker 6: is full.
Speaker 2: You know this sounds like the movie Inception.
Speaker 7: Yeah, I mean, and they're doing that. They're using a
Speaker 7: lot of a lot of the tools that I'm using.
Speaker 7: Dave Aspree he's one of the he's the Bulletproof executive.
Speaker 7: He has a place out there in California, and we
Speaker 7: were kind of neck and necking what we were doing
Speaker 7: in terms of having similar tools. But you know, he's
Speaker 7: a bullet he's a he was a Silicon Valley executive.
Speaker 7: We can get way more money and funding get not good.
Speaker 7: But I will say that his brand and what he's doing,
Speaker 7: it's towards a lot of you know, executives who speak
Speaker 7: a lot of language that you if you think I
Speaker 7: sound like foreign to you, you should hear these guys
Speaker 7: and what they're talking about. They're really gonna sound foreign
Speaker 7: to you. So for me, it's like you do the
Speaker 7: Bulletproof conference out there in California where you have all
Speaker 7: these white people.
Speaker 6: Come and they use a lot of tools that I use.
Speaker 7: You're not one black person there, Like, because we were
Speaker 7: not up on that. We don't understand that we need to,
Speaker 7: you know, we get onto. I got Sea mass now
Speaker 7: the one thing now, oh it's CBD. Now it's like,
Speaker 7: what are y'all talking about?
Speaker 6: I can probably got a list of one hundred.
Speaker 7: Things that I can do, and you're talking about one
Speaker 7: or two things. We piecemeal and we make it all
Speaker 7: about you know, working out. I'm strong, and it's like
Speaker 7: what about here? And it's not just about you know, succeeding.
Speaker 7: It's about having the ability to be cooperative with people,
Speaker 7: not being on the fence of like you guys, like
Speaker 7: you guys are doing great. You guys, don't threaten me
Speaker 7: about what you're doing. Like, I'm happy that you're doing
Speaker 7: what you're doing. But I only can be happy about
Speaker 7: that if I'm happy with myself. So you have a
Speaker 7: lot of that jealousy that's been in our culture for
Speaker 7: a long time because we we're not doing what we're
Speaker 7: supposed to do with ourselves, and we're not.
Speaker 6: We're not really walking in our purpose.
Speaker 7: And I think by taking care of your mental emotional
Speaker 7: health you get to that.
Speaker 6: I know you get to that.
Speaker 4: David.
Speaker 3: That's powerful man. Thank you for coming on. How can
Speaker 3: the people contact you go to make people toware of
Speaker 3: any initiatives or how can they Yeah, any information website
Speaker 3: all that stuff.
Speaker 7: Yeah, so you can go to our website at inceptionep
Speaker 7: dot com. You can follow me on Instagram at mister
Speaker 7: David mccullor mc c U L l A R. And
Speaker 7: if we say it again for the website Inception at
Speaker 7: gopaul dot com. And also you can look up inceptions
Speaker 7: Instagram page which is I Underscore am Underscore, Inception.
Speaker 4: Dope, Troy housekeeping it.
Speaker 5: Yeah, shout everybody on Patreon dot com. That is our
Speaker 5: proud to pay program. We are growing at a fast rate.
Speaker 5: Everybody on EYL University the fastest growing financial community in
Speaker 5: the world, and everybody on EYL our private real estate group.
Speaker 5: I think we just hit over seven hundred members in
Speaker 5: like thirty days, which is crazy. That's clicking off and
Speaker 5: shout everybody in book review on our movie review every
Speaker 5: Sunday at three that I mean, it's running itself at
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Speaker 5: keep growing.
Speaker 3: Yeah, for sure, shout you by buying the merch. We
Speaker 3: gotta get you some shirts. Yeah, ask us over liabilities
Speaker 3: on the website as well. So once again, thank you
Speaker 3: guys rocking with us. We'll see you next week. Peace, Peace.
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