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Speaker 1: This is Bloomberg Business of Sports. The cold heart truth

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Speaker 1: about the Olympic journey is not really been financially incentivized

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Speaker 1: in the same way that many of the professional sports are.

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Speaker 1: But this is a basketball involved the NBA, will bolls

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Speaker 1: are licensing arm think for fifty All of those things

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Speaker 1: will make up what that looks like money in sports.

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Speaker 1: It's one of the reasons why I enjoyed doing on

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Speaker 1: money that countdown. Let's talk about some of the more

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Speaker 1: interesting aspects of business of sports. When you're talking sports,

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Speaker 1: discipline is the bridge from being good to ultimately being

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Speaker 1: great at whatever it is that you're trying to be

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Speaker 1: your accomplished as your professional Bloomberg Business of Sports from

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Speaker 1: Bloomberg Radio. Welcome to the Bloomberg Business of Sports podcast,

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Speaker 1: where we explored some of the big old money issues

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Speaker 1: in the world of sports. I'm Michael barr Oh and

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Speaker 1: we have a special guest, you know, like you see

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Speaker 1: on the TV shows. You see that the graphics special guest,

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Speaker 1: Vanessa Perdamo. Thank you so much for joining the Loomberg

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Speaker 1: Business of Sports. We're so happy to have you here,

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Speaker 1: so happy to be here. Thanks Michael, Hey, we got

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Speaker 1: a lot to talk about. And first, well, let's give

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Speaker 1: a big shout out to the Colorado Avalanche. They have

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Speaker 1: won the Stanley Cup. This is the final call according

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Speaker 1: to K K s E. Four seconds, three seconds, two seconds,

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Speaker 1: one second. That's all our the job, it's done. The

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Speaker 1: Colorado Avalanche are Stanley Tough champions. The call with Connor

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Speaker 1: mcgahey and Vanessa. If he has any voice left, he's

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Speaker 1: gonna have to take some cough to take care of that.

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Speaker 1: Talk about a enthusiastic call. Even the voice crack there.

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Speaker 1: It's amazing. Yeah, I heard that. It was like, Okay,

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Speaker 1: that's pretty good. Uh, one thing to win. Any city

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Speaker 1: wins the Stanley Cup for that manner. And I'm saying

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Speaker 1: it because I'm a native Detroit. I remember when the

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Speaker 1: Red Wings won the Stanley Cup. The spike that that

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Speaker 1: gives the city itself in terms of money because people

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Speaker 1: now are gonna go downtown, they're they're celebrating and and

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Speaker 1: they're just restaurants are packed. And I'm sure it's the

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Speaker 1: same way when the Avalanche one. Oh absolutely it has

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Speaker 1: to be, you know, and and you know it's their

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Speaker 1: first one since two thousand and one. And and also

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Speaker 1: there you know de crowning. You know, Tampa Bay winning

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Speaker 1: back to back, so that even that, you know, when

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Speaker 1: you can stop someone from doing a three p you

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Speaker 1: know they're they're definitely pumped there. There's no there's no doubt.

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Speaker 1: It's it's packed down town and you know people are

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Speaker 1: going to be celebrating for all summer. I'm sure. Oh

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Speaker 1: and and give it up for the Lightning like you said,

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Speaker 1: I mean it's you know, when you go there for

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Speaker 1: the third time in a row. Obviously, people are also

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Speaker 1: in the Tampa Bay area are like packing the restaurants

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Speaker 1: as well. Sports itself doesn't make a difference, whether it's

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Speaker 1: the NHL baseball, football it you pack in the restaurants there.

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Speaker 1: It means so much to the bars in the area

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Speaker 1: because a lot of people come and visit. Yeah. Absolutely,

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Speaker 1: And you know, Tampa actually, you know, I feel like

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Speaker 1: they're they're taking over as this sort of city powerhouse,

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Speaker 1: you know when it comes to sports. You know, the

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Speaker 1: Bucks and the Lightning winning and you know even the Rays,

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Speaker 1: you know, getting really great in the last few years.

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Speaker 1: So I think that the sports in Tampa right now

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Speaker 1: have a huge, huge impact on the rebuilds that's going

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Speaker 1: on in the downtown of Tampa, and it's it's you

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Speaker 1: can see it, you know, the the amount of people

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Speaker 1: who are moving down there and all of the infrastructure

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Speaker 1: that's being built down in Tampa. I think definitely has

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Speaker 1: something to do with how successful their teams are right now.

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Speaker 1: Oh yeah, next story, very serious obviously. Uh. Brittney Grinder

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Speaker 1: w n B, A star, appeared in court. Uh and

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Speaker 1: we've learned now that her date for the criminal trial

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Speaker 1: is July one, and she's been there for more than

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Speaker 1: four months after she was arrested at a Moscow airport

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Speaker 1: for cannabis possession. Uh. Hopefully maybe there could be some

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Speaker 1: trade to where Brittney Grinder can come back to the US.

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Speaker 1: Forty US agencies have said this is wrong, right absolutely,

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Speaker 1: you know, and she's now you know, as the US

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Speaker 1: government says, wrongfully detained. But that wasn't going to really

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Speaker 1: change anything until she's basically convicted um in the Russian

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Speaker 1: court system, because then, you know, they'll have more of

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Speaker 1: a leverage to say what she will be you know,

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Speaker 1: swapped for in in their eyes, what could possibly be

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Speaker 1: equal or you know, because she's such a big star,

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Speaker 1: and it's it's concerning, you know, because she is facing

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Speaker 1: up to ten years in prison, as they said, and

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Speaker 1: now being held until the end of the trial, and

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Speaker 1: it was extended now for another six months her detention

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Speaker 1: at least, So it's it's really, you know, upsetting, but

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Speaker 1: at least that there's a trial date, so we can

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Speaker 1: see some movement there, and I guess at least they'll

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Speaker 1: be able to put a plan in place once that

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Speaker 1: the trial is over. And also what's upsetting is and

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Speaker 1: I didn't realize this percentage, right, fewer than one of

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Speaker 1: defendants in Russian criminal cases are acquitted Vanessa, right, And

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Speaker 1: so that basically just tells you at the end of

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Speaker 1: this trial, she'll probably be facing the ten years in prison.

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Speaker 1: And you know, that's something that I can't even fathom

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Speaker 1: for her, for her wife, for her family to try

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Speaker 1: and face that and try and get it sorted out,

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Speaker 1: for the US government to bring her back home so

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Speaker 1: she doesn't have to face those ten years in prison,

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Speaker 1: prays for and hopefully because we've had one Russian prisoner swamp,

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Speaker 1: so maybe we can have another one and hopefully that

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Speaker 1: will take place right her and another former marine still

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Speaker 1: in custody, So hopefully once this is settled, they can

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Speaker 1: both try and get a swap. Speaking of basketball, NBA

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Speaker 1: TV partners this season booked at one point three billion

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Speaker 1: dollars in AD revenue Vanessa according to Sportico. Yeah, and

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Speaker 1: it's really interesting to see the amount of growth in

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Speaker 1: the AD revenue considering the ray things you know aren't

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Speaker 1: fully there. Uh, they're not pre pandemic levels, but the

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Speaker 1: revenue for ads is is farther than you know, pre

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Speaker 1: pandemic levels, which which says a lot. I think it

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Speaker 1: says a lot about you know, just how much people

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Speaker 1: are willing to pay for sports right now and the

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Speaker 1: ads there even though the ratings haven't necessarily returned now.

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Speaker 1: According to Sportico, during the two month playoff stretch, the

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Speaker 1: NBA raked in eight hundred forty two point four million

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Speaker 1: dollars in sales revenue. Uh. The official NBA sponsors including

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Speaker 1: A T and T, Wireless, State Farm, Google, those course,

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Speaker 1: Taco Bell, which I'd love those those are pretty good.

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Speaker 1: So it's they're making money, and you know, it's We've

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Speaker 1: always said that the NFL is king, but I'm starting

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Speaker 1: to wonder now when it comes to money if the NBA,

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Speaker 1: because I've always said this. They have the perfect product

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Speaker 1: out of the four food groups. You got about a

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Speaker 1: two and a half hour game, and it's perfect for

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Speaker 1: the entire family to watch. Yeah, I mean that's definitely

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Speaker 1: a good point. You know. It's it's definitely uh more

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Speaker 1: digestible amount of time like as compared to the MLB

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Speaker 1: and the NFL. But I don't think anything is going

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Speaker 1: to degrown the NFL. The NFL is absolutely kidding. I mean,

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Speaker 1: the billions of dollars they bring in in revenues is

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Speaker 1: pretty outstanding. Let's talk about Aaron Judge at handsome young man.

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Speaker 1: That is my guy right there. Oh man, this guy.

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Speaker 1: I couldn't even believe that there was a question if

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Speaker 1: they wanted to pay this guy. Uh you know, in

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Speaker 1: the arbitration the at the time, the Yankees offered seventeen

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Speaker 1: I think he wanted twenty one million, so I guess

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Speaker 1: they split the difference and they said, Okay, we're gonna

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Speaker 1: give your nineteen million dollars for your salary. And what

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Speaker 1: does he do. Well, let's just listen to the judge

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Speaker 1: doing this thing, and the pitches that goes high that

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Speaker 1: us far us that's all walk up, three run, home

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Speaker 1: run it's a judge and blast the deep glove center

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Speaker 1: into the bullpen. Now the Yankees win the ball game

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Speaker 1: by the score of six. Three are all rise, Hare

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Speaker 1: comes the jun That's just music to my ears right there, right.

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Speaker 1: I love John Stirling. He's been doing that for years.

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Speaker 1: I mean, if they definitely did rise in the STA's

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Speaker 1: where that is for sure. And you know, it was

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Speaker 1: his second walk off of the series, which is amazing.

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Speaker 1: And it's pretty crazy when you think of how at

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Speaker 1: odds him and the Yankees are on his this deal.

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Speaker 1: You know, glad they got able to get to the

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Speaker 1: arbitration of the nineteen million, but it's not setting the

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Speaker 1: tone very well for him to become a free agent

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Speaker 1: um next year. And those talks don't look like they're

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Speaker 1: going to be very fun for either side, which is

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Speaker 1: but pretty crazy considering he's leading the major leagues right

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Speaker 1: now on home runs. That was his home run. He's

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Speaker 1: leading by more than five or six home runs on

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Speaker 1: pace for sixty. I mean, I think the Yankees are

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Speaker 1: gonna have to shell out quite the bag, which we

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Speaker 1: all know that they have so well see, and that's

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Speaker 1: the thing is that they've got the coin to do it.

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Speaker 1: But someone pointed this out and and I and I

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Speaker 1: didn't realize it, didn't think about it until they said it.

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Speaker 1: The one problem with Aaron Judges that he has never

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Speaker 1: played for an entire season where he was not hurt.

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Speaker 1: And I didn't realize that. And it's like, oh, him,

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Speaker 1: maybe that's the one sticking point. But then he does

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Speaker 1: stuff like this and like you said, he's leading the

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Speaker 1: home run Oh my goodness, is this man? And what

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Speaker 1: I love about him is that he's very good pr

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Speaker 1: for baseball. He'll oh, he'll talk to the kids. It's

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Speaker 1: there was the time that you know, the gave the

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Speaker 1: kid the baseball and the kid is crying that it

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Speaker 1: was the Toronto game, wasn't it. Yeah, the Toronto blue

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Speaker 1: Jay's game. Somebody gave you know, the Toronto blue Jay

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Speaker 1: fan gave the kid Aaron Judge's home run ball and

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Speaker 1: he was just crying so much. Aaron Judge invited him

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Speaker 1: back for the next day so they can meet in person.

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Speaker 1: He's you know, he's just one of those guys that's

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Speaker 1: he is the face of baseball for a reason. And

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Speaker 1: I think the Yankees really need to think about that.

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Speaker 1: You know, the everybody like loves Aaron Judge. They go

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Speaker 1: to tons of away games and people, no matter where

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Speaker 1: they are, people are wearing his jersey. And I think

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Speaker 1: that that's something they really need to think about. And

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Speaker 1: I think they know that, so I'm sure they'll be

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Speaker 1: able to get a deal done. He wants more than

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Speaker 1: thirty million a year and they have the money to

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Speaker 1: pay him that. Yeah, I know it's he's good pr

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Speaker 1: but uh, what's not good prs? What happened in the

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Speaker 1: Angels Mariners game? Uh? Make Sunday. Oh my goodness, the

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Speaker 1: sunflower seeds got thrown on the field. Everything got thrown

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Speaker 1: on the field on that whole case of sunflower seeds.

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Speaker 1: I order a whole new stack for the for the dugout. Finally,

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Speaker 1: let's talk about the Live Golf Tournament and m let's

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Speaker 1: see Matthew Wolf. He is the latest to the part

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Speaker 1: the p g A tour. Uh for the Live Golf series.

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Speaker 1: Now there's one that's coming up and I think it

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Speaker 1: starts Thursday. Uh, the Live Golf Tournament and is at

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Speaker 1: Pumpkin Ridge Golf Course outside of Portland's but eleven mayors

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Speaker 1: have signed a letter opposing the tournament. Hillsborough Mayor Steve Kellaway,

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Speaker 1: the live tournament throws a black cloud over that red,

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Speaker 1: white and blue. So that brings up the point anytime

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Speaker 1: sports is supposed to help bring money. Uh, and I'm

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Speaker 1: not so sure when I say that this is going

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Speaker 1: to be the case in this Yeah, it's tough. You know,

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Speaker 1: it's an interesting thing that they're trying to oppose the

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Speaker 1: tournament being there, considering you know, usually cities are vying

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Speaker 1: for any any sort of tournament, any sort of big,

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Speaker 1: major event like that, to be in their city. But

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Speaker 1: I think, you know, the point is that they're trying

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Speaker 1: the PGA is trying to make sure that these tournaments

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Speaker 1: aren't really held within the US, considering all of you know,

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Speaker 1: the PGS. A bunch of p g A tour golfers

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Speaker 1: are now defecting to the l V and it's not

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Speaker 1: a great look for the p g A and they

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Speaker 1: probably need to figure out that and if they don't

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Speaker 1: want to keep seeing these to sections. Vanessa Perdomo, you

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Speaker 1: were so kind to join us. Thank you so much

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Speaker 1: for helping us out on the Bloomberg Business of Sports

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Speaker 1: podcast number one in my book, Thank you, thank you

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Speaker 1: so much. This has been the Bloomberg Business of Sports Podcasts,

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Speaker 1: and you can catch our podcast every Monday, Wednesday and

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Speaker 1: Thursday where we talk about some of the biggest topics

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Speaker 1: in the world of sports. I'm Michael Bar. You can

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Speaker 1: follow me on Twitter at Big bar Sports. By the way,

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Speaker 1: do you have a Twitter handle? Yes, you can follow

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Speaker 1: me on Twitter at Vanesse Perdomo. You got it. Thank

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Speaker 1: you all again for listening to the podcast you. By

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Speaker 1: the way, you can download this podcast wherever you get them,

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Speaker 1: because that's the way we roll.