WEBVTT - Bloomberg Markets: Waze Creates Connected Ecosystem

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<v Speaker 1>Slumenthal is head of Global Business Development, leading the company's

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<v Speaker 1>Connected Citizens program. We're talking about the program at the

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<v Speaker 1>navigation app Way. She joins us to talk about that program,

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<v Speaker 1>and she joins us they're based in San Francisco. She's

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<v Speaker 1>in New York today. She joins us on the phone

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<v Speaker 1>in New York. Tell you nice to have you here

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<v Speaker 1>with us. UM. We're all familiar with Ways, we probably

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<v Speaker 1>most of us. If you've got a car, you've used

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<v Speaker 1>their app for getting around. Tell us though about your

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<v Speaker 1>Connected Citizens partners are Connecticut, I should say connected Connected

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<v Speaker 1>Citizens program. Hi Carol, how are you? Thank you for

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<v Speaker 1>having me UM? So WAYS has been has about UM

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<v Speaker 1>five partners Now. We started the program in two and

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<v Speaker 1>the first time that we that we started the program,

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<v Speaker 1>the city of Rio reached out to us saying, hey,

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<v Speaker 1>the Pope is coming in town. We need to tell

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<v Speaker 1>all these people what are we going to do? And

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<v Speaker 1>we turn to them and said, well, I think we

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<v Speaker 1>can help UM and it was a huge success. We

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<v Speaker 1>were able to inform people of road closures and keep

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<v Speaker 1>the traffic safe. And from that point we started out

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<v Speaker 1>with ten partners doing a free two weight data share.

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<v Speaker 1>So we are sending UM. We are sending partners are

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<v Speaker 1>real time way anonymous waiser generated information about closures, accident reports, etcetera.

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<v Speaker 1>And then the partners are sending us anything that's relevant

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<v Speaker 1>UM for real time traffic flow so that the road closures, accidents,

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<v Speaker 1>major traffic events. So the program continues to grow. We're

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<v Speaker 1>super excited. We're soon going to be announcing our partner

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<v Speaker 1>UM and it's just really exciting just to see how

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<v Speaker 1>much these cities have done with all all the data

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<v Speaker 1>we're providing them. Well, what what this sounds like? Your

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<v Speaker 1>Connecticut You're Connected Citizens program? Sounds like it's what you

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<v Speaker 1>do in a normal basis with your with your app,

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<v Speaker 1>but just kind of amped up by getting even more individuals,

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<v Speaker 1>uh and connected individuals involved. Exactly what we're doing is

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<v Speaker 1>we're providing you the user, better information, official information from

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<v Speaker 1>the city governments and officials, and then really working with

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<v Speaker 1>the cities to try to understand mobility in a whole

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<v Speaker 1>new way. Right, so the way we see it, and

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<v Speaker 1>you know, working with the program for for this long

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<v Speaker 1>and we really see that, we know that the city

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<v Speaker 1>is alive. Right, we can all feel it when you

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<v Speaker 1>walk around New York City. You can see the energy

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<v Speaker 1>of the city. Um, and we see our community of

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<v Speaker 1>drivers at at that heartbeat of the city. Right. So

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<v Speaker 1>they're telling us what's going on on the road. What

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<v Speaker 1>is that, um? What are some points of attention? What

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<v Speaker 1>are the most dangerous intersections in America? Cop right? And

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<v Speaker 1>we're able to really tell um user data to show

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<v Speaker 1>that and help government officials make more accurate decisions that

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<v Speaker 1>can really impact our day to day lives. Well, and

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<v Speaker 1>that's interesting, and that's I guess my question is we

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<v Speaker 1>have a lot of I feel like companies getting out

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<v Speaker 1>there where people, we in the general public are helping

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<v Speaker 1>make you work. Right. We provide information when I'm driving,

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<v Speaker 1>I say, okay, there's a traffic jam and traffic stop

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<v Speaker 1>and so and so forth. Um. What is it that

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<v Speaker 1>these towns and officials get out of it? I mean,

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<v Speaker 1>are they is this a financial arrangement between you guys

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<v Speaker 1>and cities or they're just providing the information? No, this

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<v Speaker 1>is absolutely free, So there's no monetary exchange. Um. What

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<v Speaker 1>they the value that they see and and then being

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<v Speaker 1>able to have that real time pose on what's going

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<v Speaker 1>on around the city. Right. So I'll give you an example.

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<v Speaker 1>We work really closely with Genesis Polls. They're an emergency

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<v Speaker 1>respondent based out of Texas, and what they've done is

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<v Speaker 1>they've intered graded our traffic alerts or crash alerts into

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<v Speaker 1>their systems. So a lot of the problems that they

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<v Speaker 1>have is sixty at the time when someone calls in saying,

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<v Speaker 1>you know, to night one on saying, oh my god,

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<v Speaker 1>there was a crash, they have no idea where they

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<v Speaker 1>are on the road, right. So by integrating their operations

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<v Speaker 1>with those ways alerts, they're able to get that information faster.

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<v Speaker 1>And then we're talking about getting to the location, to

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<v Speaker 1>the exact location of the crash five minutes before they

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<v Speaker 1>were able to before. So really that's talking we're talking

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<v Speaker 1>about saving lives right um, and getting from we have

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<v Speaker 1>out there exactly and we have we have examples of

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<v Speaker 1>cities for example and Rio. They were they were wondering

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<v Speaker 1>should we spend billions of dollars on building a new

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<v Speaker 1>high way or not. They used their data and they

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<v Speaker 1>were able to see that by implementing three new rapid

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<v Speaker 1>transit lanes they could actually lower congestion by over and

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<v Speaker 1>they could save that money. So we was right. So

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<v Speaker 1>it makes the difference and I know you're in New

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<v Speaker 1>York today for the Ways Connected Citizens Partners Summit um

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<v Speaker 1>and so getting kind of more about the relationships and

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<v Speaker 1>and talking about your partners um. And we'd love to

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<v Speaker 1>check in with you in the future too and see

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<v Speaker 1>how this is unfolding and continuing to develop. We have

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<v Speaker 1>to leave it there, though, Tis Bloomenthal. She is head

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<v Speaker 1>of Global Business Development at WAYS, based in San Francisco.

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<v Speaker 1>But as I mentioned in New York today for the

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<v Speaker 1>Ways Connected Citizens Partners Summit, all right, you are listening

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<v Speaker 1>to Bloomberg Markets on Bloomberg Radio