1 00:00:02,440 --> 00:00:11,080 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. This is the Bloomberg 2 00:00:11,160 --> 00:00:14,800 Speaker 1: Daybaqut podcast, available every morning on Apple, Spotify or wherever 3 00:00:14,880 --> 00:00:17,599 Speaker 1: you listen. It's Tuesday, the tenth of September in London. 4 00:00:17,720 --> 00:00:19,000 Speaker 1: I'm Caroline Hepki. 5 00:00:18,840 --> 00:00:22,120 Speaker 2: And I'm Stephen Carroll. Coming up today, Apple unveils its 6 00:00:22,200 --> 00:00:26,560 Speaker 2: latest iPhone, but artificial intelligence features are still on the horizon. 7 00:00:26,760 --> 00:00:30,480 Speaker 1: Bloomberg learns that new capital requirements for big US banks 8 00:00:30,520 --> 00:00:32,000 Speaker 1: could be slashed in half. 9 00:00:32,280 --> 00:00:35,240 Speaker 2: Plus going head to head for the first and possibly 10 00:00:35,479 --> 00:00:38,839 Speaker 2: only time, Donald Trump and Kamala Harris gear up for 11 00:00:38,920 --> 00:00:40,479 Speaker 2: tonight's presidential debate. 12 00:00:40,680 --> 00:00:42,880 Speaker 1: Let's start with a roundup of our top stories. 13 00:00:43,400 --> 00:00:46,360 Speaker 2: Apple has introduced the latest version of its flagship device, 14 00:00:46,440 --> 00:00:50,640 Speaker 2: the iPhone sixteen, and despite modest hardware upgrade, CEO Tim 15 00:00:50,720 --> 00:00:53,840 Speaker 2: Cook insists that the new phone was built from the 16 00:00:53,920 --> 00:00:56,040 Speaker 2: ground up with AI in mind. 17 00:00:57,480 --> 00:01:01,880 Speaker 3: Its power and capability enable us to get so much done, 18 00:01:02,040 --> 00:01:05,600 Speaker 3: like connecting with our family and friends, staying productive on 19 00:01:05,680 --> 00:01:10,199 Speaker 3: the go, and capturing life special moments. Apple Intelligence will 20 00:01:10,240 --> 00:01:14,800 Speaker 3: supercharge these experiences and so many more. It puts powerful 21 00:01:14,880 --> 00:01:18,000 Speaker 3: generative models right at the core of your iPhone. 22 00:01:18,160 --> 00:01:20,839 Speaker 2: Tim Cook, speaking there is. The firm pitches to consumers 23 00:01:20,920 --> 00:01:23,319 Speaker 2: and Wall Street that it should be taken seriously in 24 00:01:23,360 --> 00:01:26,600 Speaker 2: the world of generative AI. However, the firm's technology is 25 00:01:26,600 --> 00:01:29,480 Speaker 2: still in its early stages and its Apple Intelligence tools 26 00:01:29,480 --> 00:01:32,279 Speaker 2: that face numerous delays, with many key features not arriving 27 00:01:32,319 --> 00:01:35,919 Speaker 2: until next year. Alongside its smartphone launch, the tech Titan 28 00:01:35,959 --> 00:01:40,080 Speaker 2: also unveiled updates to its smartwatch and air pods. 29 00:01:40,600 --> 00:01:44,080 Speaker 1: Bloomberg understands that US regulators have more than halved a 30 00:01:44,160 --> 00:01:47,840 Speaker 1: proposed increase in capital requirements for the biggest banks on 31 00:01:47,880 --> 00:01:52,120 Speaker 1: Wall Street under new plans global systemically important banks that 32 00:01:52,160 --> 00:01:55,400 Speaker 1: would face a nine percent increase in capital requirements, down 33 00:01:55,440 --> 00:01:59,960 Speaker 1: from the previously floated nineteen percent. The sharp reduction will 34 00:01:59,960 --> 00:02:02,000 Speaker 1: be seen as a win for the likes of Bank 35 00:02:02,040 --> 00:02:05,080 Speaker 1: of America and JP Morgan, and comes after a fix 36 00:02:05,240 --> 00:02:08,720 Speaker 1: lobbying campaign by those in the industry. The full plan 37 00:02:08,800 --> 00:02:11,640 Speaker 1: will be outlined later today, with the FED chage your 38 00:02:11,720 --> 00:02:15,760 Speaker 1: own Power suggesting final adoption may not take place until 39 00:02:16,080 --> 00:02:17,320 Speaker 1: well into next year. 40 00:02:18,280 --> 00:02:21,239 Speaker 2: Goldman Sachs trading unit is on track to drop ten 41 00:02:21,320 --> 00:02:24,399 Speaker 2: percent from last year. That's hired in the six point 42 00:02:24,560 --> 00:02:28,359 Speaker 2: six percent production that analysts had estimated. According to CEO 43 00:02:28,440 --> 00:02:30,880 Speaker 2: David Solomon, the fall will be led by declines in 44 00:02:30,919 --> 00:02:32,639 Speaker 2: the fixed income business. 45 00:02:33,000 --> 00:02:37,079 Speaker 4: First with prospective trading. I would say that with thick 46 00:02:37,080 --> 00:02:41,160 Speaker 4: in equities, we had an extremely strong third quarter in 47 00:02:41,240 --> 00:02:46,200 Speaker 4: twenty twenty three, and given this quarter, given what I'd 48 00:02:46,240 --> 00:02:50,320 Speaker 4: say is the more challenging macro environment, particularly you know 49 00:02:50,360 --> 00:02:54,280 Speaker 4: in the month of August that business is trending down 50 00:02:54,400 --> 00:02:55,880 Speaker 4: close to ten percent. 51 00:02:55,639 --> 00:02:57,919 Speaker 5: Largely do a six Goldman Sachs have it. 52 00:02:57,960 --> 00:02:59,639 Speaker 2: Solomon went on to say the firma take a four 53 00:02:59,720 --> 00:03:03,959 Speaker 2: hundred million dollar pre tax head to its narrowing consumer business. 54 00:03:04,320 --> 00:03:07,959 Speaker 2: Golbynstock is up twenty seven percent this year, recording bigger 55 00:03:07,960 --> 00:03:09,400 Speaker 2: gains than most of its rival. 56 00:03:10,400 --> 00:03:14,760 Speaker 1: HSBC may merge its commercial and investment bank teams, sources 57 00:03:14,760 --> 00:03:18,000 Speaker 1: tell Bloomberg. Europe's largest lender is weighing the move as 58 00:03:18,040 --> 00:03:20,800 Speaker 1: a part of a push to cut down on jobs 59 00:03:20,880 --> 00:03:24,480 Speaker 1: and costs. Bloomberg Intelligence as Matt Ingram says the proposal 60 00:03:24,520 --> 00:03:25,960 Speaker 1: would have a major impact. 61 00:03:26,520 --> 00:03:28,680 Speaker 6: I guess they're looking around at low hanging fruit and 62 00:03:28,720 --> 00:03:31,240 Speaker 6: it might seem gee, there's a lot of relationship bankers 63 00:03:31,280 --> 00:03:34,080 Speaker 6: in commercial and in global banking in markets. Maybe we 64 00:03:34,120 --> 00:03:36,720 Speaker 6: can cut some of those high cost relationship bankers. I 65 00:03:36,720 --> 00:03:38,440 Speaker 6: think they're going to go full circle on this again 66 00:03:38,480 --> 00:03:40,480 Speaker 6: and they're going to realize there's a revenue impact to 67 00:03:40,560 --> 00:03:42,840 Speaker 6: doing this. This isn't just about cutting costs, and so 68 00:03:42,880 --> 00:03:44,480 Speaker 6: they have to be extremely careful. 69 00:03:44,880 --> 00:03:47,760 Speaker 1: Ingram adds that as yet there isn't an official plan. 70 00:03:47,920 --> 00:03:51,760 Speaker 1: If the HSBC restructuring were to happen, the combined division 71 00:03:51,960 --> 00:03:55,720 Speaker 1: would become the bank's largest revenue generator, contributing about forty 72 00:03:55,760 --> 00:03:57,120 Speaker 1: billion dollars a year. 73 00:03:57,600 --> 00:04:00,000 Speaker 2: China's exports jumps to a two year high on August 74 00:04:00,080 --> 00:04:02,200 Speaker 2: and a rare boost to the economy. The country sold 75 00:04:02,200 --> 00:04:04,680 Speaker 2: three hundred and nine billion dollars worth of goods, nearly 76 00:04:04,760 --> 00:04:07,880 Speaker 2: nine percent more than the year before and beating estimates 77 00:04:07,880 --> 00:04:10,120 Speaker 2: by a wide margin. Although a bright spot for the 78 00:04:10,120 --> 00:04:14,520 Speaker 2: country's second largest economy, cheap goods flooding external markets have 79 00:04:14,560 --> 00:04:18,560 Speaker 2: sparked a backlash in the US, Europe and South America. 80 00:04:18,600 --> 00:04:21,159 Speaker 1: Here in the UK, Chancellor of Rachel Reeves has appealed 81 00:04:21,200 --> 00:04:24,120 Speaker 1: to Labour MPs to back the government in a tense 82 00:04:24,240 --> 00:04:27,320 Speaker 1: vote on cuts to a subsidy for pensioners to heat 83 00:04:27,360 --> 00:04:30,480 Speaker 1: their homes during the winter. Sources tell Bloomberg. The government 84 00:04:30,560 --> 00:04:34,479 Speaker 1: expects dozens of Labor lawmakers to express opposition to the policy. 85 00:04:34,680 --> 00:04:36,640 Speaker 1: Bloomberg's James Walcock has more. 86 00:04:36,960 --> 00:04:40,039 Speaker 7: There is unease within the Labor Party at the idea 87 00:04:40,120 --> 00:04:44,000 Speaker 7: of penalizing the elderly. MP Rachel Mascot says she can't 88 00:04:44,000 --> 00:04:47,720 Speaker 7: support the cuts and those colleagues who won't either. The 89 00:04:47,800 --> 00:04:50,640 Speaker 7: Chancellor of Rachel Reeves rallied back benches in a private 90 00:04:50,680 --> 00:04:53,840 Speaker 7: meeting last night. We're told she warned them that there 91 00:04:53,880 --> 00:04:57,159 Speaker 7: are more difficult decisions to come and that this is 92 00:04:57,160 --> 00:05:01,320 Speaker 7: a reflection of their economic inheritance. The Resolution Foundation had 93 00:05:01,360 --> 00:05:04,039 Speaker 7: been looking into what those decisions might be. The think 94 00:05:04,080 --> 00:05:07,159 Speaker 7: tank says Reeves could raise twenty billion pounds by hiking 95 00:05:07,200 --> 00:05:11,560 Speaker 7: inheritance in capital gains taxes without breaking any election pledges 96 00:05:11,880 --> 00:05:14,120 Speaker 7: in London. James Wilcock Blue mcgradier. 97 00:05:14,440 --> 00:05:17,159 Speaker 2: The actor James Earl Jones, famous for his work on 98 00:05:17,240 --> 00:05:22,080 Speaker 2: the Star Wars franchise, has died aged ninety three. 99 00:05:22,400 --> 00:05:24,600 Speaker 5: It will told you what happened. 100 00:05:24,279 --> 00:05:24,920 Speaker 4: To your father. 101 00:05:25,839 --> 00:05:26,920 Speaker 7: He told me enough. 102 00:05:33,240 --> 00:05:35,160 Speaker 1: Why and your father. 103 00:05:37,400 --> 00:05:40,240 Speaker 2: James Earl Jones there in his role as Darth Vader, 104 00:05:40,320 --> 00:05:42,719 Speaker 2: the award winning performer, passed away at his home in 105 00:05:42,800 --> 00:05:46,880 Speaker 2: New York. According to his representatives Independent Artist Group. He 106 00:05:46,920 --> 00:05:49,600 Speaker 2: also won critical acclaim for his work in Fences and 107 00:05:49,720 --> 00:05:52,880 Speaker 2: The Great White Hope during an near sixty year career. 108 00:05:53,120 --> 00:05:54,880 Speaker 2: In a moment, we'll bring you more on that Apple 109 00:05:54,960 --> 00:05:58,239 Speaker 2: product launch and look ahead tonight's US presidential debate between 110 00:05:58,240 --> 00:06:01,240 Speaker 2: Donald Trump and Kamala Harris. The story that we've been 111 00:06:01,279 --> 00:06:04,560 Speaker 2: reading this morning, but a new investor in French vineyards, 112 00:06:04,560 --> 00:06:07,599 Speaker 2: and not just any investor, and not just any vineyards. 113 00:06:07,640 --> 00:06:09,760 Speaker 2: It should we should point out this is the billionaire 114 00:06:09,839 --> 00:06:13,360 Speaker 2: chairman and co founder of Ali Baba, Joe Tay, who's 115 00:06:13,400 --> 00:06:16,480 Speaker 2: part of a consortium that's bought some land in Burgundy's 116 00:06:16,560 --> 00:06:19,919 Speaker 2: wine country. No Bloomberg's Tarborital has discovered. The parcels of 117 00:06:20,040 --> 00:06:22,880 Speaker 2: land that he's invested in don't produce their own wine. 118 00:06:22,880 --> 00:06:25,359 Speaker 2: They're part of what's known of the Chanslise of Burgundy 119 00:06:25,400 --> 00:06:29,240 Speaker 2: though in the area, so they have the highest classification 120 00:06:29,480 --> 00:06:32,320 Speaker 2: of appalascion. Bottles from the region can retail for hundreds 121 00:06:32,680 --> 00:06:35,120 Speaker 2: of euros. It's a bit of a billionaire's corner this 122 00:06:35,320 --> 00:06:38,520 Speaker 2: part of Burgundy as well. So his neighbors will include France, Wipino, 123 00:06:38,600 --> 00:06:40,680 Speaker 2: of Kering also has a vineyard in the area, as 124 00:06:40,720 --> 00:06:43,479 Speaker 2: well as does LVMH two. So it is a bit 125 00:06:43,520 --> 00:06:44,919 Speaker 2: of as a bit of a billionaire's corner. 126 00:06:45,040 --> 00:06:48,080 Speaker 1: Okay, is this about? This is about the wine taste thing? 127 00:06:48,200 --> 00:06:50,640 Speaker 1: Is it about a beautiful place to spend timebody? 128 00:06:51,480 --> 00:06:53,200 Speaker 2: I haven't, but I have many friends who live. 129 00:06:53,160 --> 00:06:56,839 Speaker 1: In the area, and wine connoisseur revealed perhaps all at 130 00:06:56,880 --> 00:06:57,559 Speaker 1: six in the morning. 131 00:06:58,760 --> 00:07:00,640 Speaker 2: Thanks Caroline, I'll what's that bottle? 132 00:07:00,640 --> 00:07:01,039 Speaker 5: Shall I? 133 00:07:01,160 --> 00:07:01,320 Speaker 4: Yeah? 134 00:07:01,320 --> 00:07:04,880 Speaker 1: Absolutely right. Let's think about other things though, shallby that 135 00:07:05,080 --> 00:07:07,480 Speaker 1: that story about Vinil's on the blue big tembile? Of course? 136 00:07:07,520 --> 00:07:11,160 Speaker 1: This morning? In terms of the products launches, though, let's 137 00:07:11,160 --> 00:07:13,600 Speaker 1: get more on the new products unveiled by Apple, notably 138 00:07:13,800 --> 00:07:16,680 Speaker 1: the iPhone sixteen. CEO Tim Cook says that the new 139 00:07:16,720 --> 00:07:20,640 Speaker 1: model was built for AI, but the features aren't ready 140 00:07:20,640 --> 00:07:23,160 Speaker 1: to be rolled out yet. Our chief technology correspondent Mark 141 00:07:23,200 --> 00:07:24,480 Speaker 1: German joins us now for more. 142 00:07:24,720 --> 00:07:27,560 Speaker 8: Mark, good morning, Thank you for having me. That's right, 143 00:07:27,920 --> 00:07:31,920 Speaker 8: the new iPhones were introduced earlier. This is now, unbelievably 144 00:07:31,960 --> 00:07:35,400 Speaker 8: the iPhone sixteen. It only feels like a few years ago, 145 00:07:35,440 --> 00:07:37,040 Speaker 8: almost when the original iPhone launch. 146 00:07:37,080 --> 00:07:38,400 Speaker 5: But we've come a long way. 147 00:07:38,960 --> 00:07:41,840 Speaker 2: How much does this feel like just another iteration of 148 00:07:41,880 --> 00:07:44,000 Speaker 2: the iPhone though, or how much is there something to 149 00:07:44,040 --> 00:07:47,600 Speaker 2: be really excited about for consumers or indeed for investors 150 00:07:47,600 --> 00:07:49,160 Speaker 2: from this new piece of technology. 151 00:07:49,400 --> 00:07:51,360 Speaker 8: Yeah, I mean, I think the great news is that 152 00:07:51,440 --> 00:07:55,600 Speaker 8: consumers are still all these generations in extremely excited about 153 00:07:55,640 --> 00:07:59,040 Speaker 8: this technology. I think Apple has shored up its ecosystem 154 00:07:59,080 --> 00:08:02,000 Speaker 8: and its garden into a way where they have these 155 00:08:02,040 --> 00:08:04,960 Speaker 8: events every September where they introduce a new iPhone, new 156 00:08:05,040 --> 00:08:07,160 Speaker 8: version of the AirPods, new version of the Apple Watch, 157 00:08:07,240 --> 00:08:11,000 Speaker 8: because their ideal consumer owns all three product lines, and 158 00:08:11,040 --> 00:08:13,520 Speaker 8: there are many people who are excited about owning all 159 00:08:13,560 --> 00:08:17,360 Speaker 8: three product lines and upgrading. Me personally, I'm looking forward 160 00:08:17,360 --> 00:08:20,560 Speaker 8: to upgrading from a fifteen Promax to a sixteen Promax. 161 00:08:21,120 --> 00:08:23,520 Speaker 8: I think that the new black color for the Apple 162 00:08:23,600 --> 00:08:27,480 Speaker 8: Watch Ultra two is very cool. I like the look 163 00:08:27,560 --> 00:08:30,560 Speaker 8: of it, the satin black finish. For me personally, the 164 00:08:30,600 --> 00:08:33,640 Speaker 8: new AirPods four. I have an AirPods Pro second gen, 165 00:08:34,120 --> 00:08:36,800 Speaker 8: so for me, the iPods four would be a downgrade. 166 00:08:36,800 --> 00:08:39,360 Speaker 8: But for people who are on older AirPods models, the 167 00:08:39,400 --> 00:08:42,120 Speaker 8: Airpod's four so far looks like a nice upgrade. But 168 00:08:42,480 --> 00:08:45,840 Speaker 8: across the board. Everything is very iterative. But that's okay. 169 00:08:46,000 --> 00:08:47,800 Speaker 5: Apple's not going after the people who. 170 00:08:47,800 --> 00:08:50,880 Speaker 8: Upgrade every year necessarily maybe they once were, or for 171 00:08:50,920 --> 00:08:53,400 Speaker 8: sure they once were. Now They're going after the pent 172 00:08:53,480 --> 00:08:55,920 Speaker 8: up demand, the people who haven't upgraded in a few years, 173 00:08:55,960 --> 00:08:58,559 Speaker 8: the people who are on Android or another ecosystem. 174 00:08:58,760 --> 00:09:00,280 Speaker 5: They want to pull them into the Apple. 175 00:09:00,040 --> 00:09:03,440 Speaker 8: Ecosystem, so they make that Apple offering better every year 176 00:09:03,480 --> 00:09:04,600 Speaker 8: to try to gain more share. 177 00:09:04,800 --> 00:09:08,000 Speaker 1: Okay, so that's interesting the run town of what you 178 00:09:08,160 --> 00:09:10,520 Speaker 1: like in terms of the tech. But what does it 179 00:09:10,600 --> 00:09:13,560 Speaker 1: mean for AR. I mean the delays and the lag 180 00:09:13,640 --> 00:09:17,200 Speaker 1: behind competitors in terms of generaitive AI. How does that 181 00:09:17,320 --> 00:09:21,480 Speaker 1: work if you compare that consumer in the upgrade cycle. 182 00:09:21,760 --> 00:09:24,439 Speaker 8: Yeah, this may be a controversial take, but I think 183 00:09:24,559 --> 00:09:28,240 Speaker 8: that the vast majority of consumers don't really care about AI. 184 00:09:28,520 --> 00:09:31,280 Speaker 8: They won't know what Apple Intelligence is. It doesn't mean 185 00:09:31,559 --> 00:09:34,600 Speaker 8: actually pretty much anything to them. It's going to be 186 00:09:34,640 --> 00:09:37,800 Speaker 8: a US English and an America thing from the get go. 187 00:09:38,640 --> 00:09:41,840 Speaker 8: It's not going to come for UK English until the 188 00:09:41,960 --> 00:09:44,920 Speaker 8: tail end of this year. It's not going to expand 189 00:09:45,080 --> 00:09:48,720 Speaker 8: to other regions outside of the United States until next year. 190 00:09:49,520 --> 00:09:51,880 Speaker 8: There's no timeline on when it's going to be supported 191 00:09:51,920 --> 00:09:54,800 Speaker 8: in China or the European Union. So I think it's 192 00:09:54,800 --> 00:09:56,920 Speaker 8: something that's very nascent, and I don't think it's something 193 00:09:56,960 --> 00:09:59,440 Speaker 8: that's going to sell many new iPhones this year. I 194 00:09:59,440 --> 00:10:02,960 Speaker 8: think potent next year or the year after. But consumers, 195 00:10:02,960 --> 00:10:05,320 Speaker 8: they care about new features. They care about new colors, 196 00:10:05,320 --> 00:10:08,200 Speaker 8: They care about the new camera control button right, They 197 00:10:08,240 --> 00:10:11,400 Speaker 8: care about the new black or gold or white color 198 00:10:11,400 --> 00:10:14,560 Speaker 8: options on the iPhone sixteen Pro. They care about the 199 00:10:14,600 --> 00:10:17,360 Speaker 8: really cool new colors on the iPhone sixteen in the 200 00:10:17,400 --> 00:10:20,640 Speaker 8: sixteen plus. So there's a few things to like there 201 00:10:20,679 --> 00:10:23,360 Speaker 8: if you're looking to upgrade from a much older iPhone model. 202 00:10:23,360 --> 00:10:25,880 Speaker 8: But I don't think the AI story for Apple has 203 00:10:25,920 --> 00:10:28,120 Speaker 8: been told yet. I think it's still very early there. 204 00:10:28,200 --> 00:10:31,160 Speaker 8: For other companies, the AI story has been written and 205 00:10:31,360 --> 00:10:32,760 Speaker 8: even turn into a movie by. 206 00:10:32,600 --> 00:10:36,000 Speaker 2: Now okay, So there's definitely something to keep an eye 207 00:10:36,000 --> 00:10:38,400 Speaker 2: on there in firms of future developments. But this is, 208 00:10:38,440 --> 00:10:41,000 Speaker 2: you know, in terms of revenues for Apple, they need 209 00:10:41,040 --> 00:10:42,920 Speaker 2: to get the iPhone right. They need to attract to 210 00:10:42,920 --> 00:10:45,800 Speaker 2: the consumers in the way that they that you've been describing. 211 00:10:46,440 --> 00:10:48,600 Speaker 2: Is this, in your view enough for them to be 212 00:10:48,679 --> 00:10:51,199 Speaker 2: able to score a win on these new products. 213 00:10:51,440 --> 00:10:54,679 Speaker 8: So even if there's a time where Apple is slow 214 00:10:54,920 --> 00:10:58,800 Speaker 8: in one particular year to add new users, right, even 215 00:10:58,840 --> 00:11:00,559 Speaker 8: if they don't come out with the phone and compelling 216 00:11:00,640 --> 00:11:03,000 Speaker 8: enough to bring in a ton of new people, they're 217 00:11:03,000 --> 00:11:06,319 Speaker 8: not going to lose people, right, Very few people leave 218 00:11:06,360 --> 00:11:07,520 Speaker 8: the Apple ecosystem. 219 00:11:07,559 --> 00:11:09,360 Speaker 5: Once you're in there, you're kind of stuck. You fall 220 00:11:09,360 --> 00:11:10,000 Speaker 5: in love with it. 221 00:11:10,200 --> 00:11:12,680 Speaker 8: You like how integrated is You like I Message, you 222 00:11:12,760 --> 00:11:14,440 Speaker 8: like your apps, you like all the money you've spent 223 00:11:14,480 --> 00:11:18,920 Speaker 8: on subscriptions. So the point being doesn't really matter. You know, 224 00:11:19,040 --> 00:11:21,680 Speaker 8: I was watching here in the US we have the 225 00:11:21,760 --> 00:11:23,560 Speaker 8: you know, the Jimmy Kimmel Show, right, he's one of 226 00:11:23,559 --> 00:11:25,880 Speaker 8: our talk show hosts. I don't know the equivalent unfortunately 227 00:11:26,440 --> 00:11:29,800 Speaker 8: in the UK, but we have this skit where they 228 00:11:30,160 --> 00:11:33,440 Speaker 8: bring an iPhone around to people on Hollywood Boulevard, it's 229 00:11:33,480 --> 00:11:37,520 Speaker 8: one of the famous streets here in California, and they'll 230 00:11:37,559 --> 00:11:40,080 Speaker 8: hand them an iPhone that is the current phone or 231 00:11:40,120 --> 00:11:42,680 Speaker 8: a little bit older phone, a couple generations old. They'll 232 00:11:42,679 --> 00:11:44,319 Speaker 8: hand it to random people walking on the streets and 233 00:11:44,320 --> 00:11:45,640 Speaker 8: they'll tell them this is the brand new iPhone, what 234 00:11:45,640 --> 00:11:46,080 Speaker 8: do you think? 235 00:11:46,320 --> 00:11:47,600 Speaker 5: And it literally could be the. 236 00:11:47,559 --> 00:11:49,520 Speaker 8: iPhone that they already have in their pocket, and they 237 00:11:49,520 --> 00:11:51,120 Speaker 8: still think it's the most amazing thing ever. 238 00:11:51,160 --> 00:11:52,520 Speaker 5: And they still think it's the new iPhone. 239 00:11:52,600 --> 00:11:52,760 Speaker 4: Right. 240 00:11:53,040 --> 00:11:55,400 Speaker 8: The Apple brand and the marketing engine behind them is 241 00:11:55,440 --> 00:11:57,880 Speaker 8: so strong that even in a year where they're not 242 00:11:57,920 --> 00:12:00,440 Speaker 8: really doing a lot right, where there may be promising 243 00:12:00,440 --> 00:12:02,600 Speaker 8: things that aren't actually here, you like in the case 244 00:12:02,640 --> 00:12:05,000 Speaker 8: of Apple Intelligence, they're still going to do quite well. 245 00:12:05,080 --> 00:12:08,240 Speaker 1: Yeah. It's really interesting is the gap between the insiders 246 00:12:08,320 --> 00:12:11,720 Speaker 1: that the tech, the people at the front of technology, 247 00:12:11,720 --> 00:12:13,959 Speaker 1: and then the average consumer. Mark, thank you so much 248 00:12:13,960 --> 00:12:16,840 Speaker 1: for illustrating that. Our chief technology correspondent, Mark German. 249 00:12:17,240 --> 00:12:19,400 Speaker 2: Kamala Harris and Donald Trump will face off on their 250 00:12:19,400 --> 00:12:22,640 Speaker 2: first had to have TV debate tonight, the ABC News 251 00:12:22,720 --> 00:12:25,120 Speaker 2: presidential debate being held in Philadelphia. At a time in 252 00:12:25,200 --> 00:12:27,360 Speaker 2: the margin between the two candidates and the polls is 253 00:12:27,480 --> 00:12:30,760 Speaker 2: razor thin. Our AMAS director Rosalind Mathson is here with 254 00:12:30,840 --> 00:12:33,640 Speaker 2: us for more Morning to you, raz Donald Trump's repeatedly 255 00:12:33,679 --> 00:12:37,400 Speaker 2: attacked Kamala Harris for not doing interviews or facing enough scrutiny. 256 00:12:37,440 --> 00:12:39,720 Speaker 2: What does she need to achieve in this debate? 257 00:12:40,280 --> 00:12:43,079 Speaker 9: Well, it's interesting because there's always a debate really about 258 00:12:43,080 --> 00:12:47,360 Speaker 9: how important debates are. We've seen candidates ostensibly win the 259 00:12:47,360 --> 00:12:50,080 Speaker 9: debate but not win the election. Although recently, of course, 260 00:12:50,120 --> 00:12:53,040 Speaker 9: we saw the Joe Biden debate with Donald Trump, which 261 00:12:53,120 --> 00:12:56,240 Speaker 9: was very consequential for him then deciding to step down. 262 00:12:56,240 --> 00:12:58,600 Speaker 9: So there's quite a bit at stake for her, and 263 00:12:58,600 --> 00:13:01,079 Speaker 9: that's because, as you say, the poll are really really 264 00:13:01,120 --> 00:13:04,400 Speaker 9: close within the margin of error, and the voters that 265 00:13:04,440 --> 00:13:07,000 Speaker 9: matter there are in about six states, the swing states, 266 00:13:07,360 --> 00:13:09,839 Speaker 9: and the voters in those swing states really care about 267 00:13:09,840 --> 00:13:13,479 Speaker 9: the economy, and so for Kamala Harris, it's an opportunity 268 00:13:14,080 --> 00:13:17,520 Speaker 9: to really set out her stall on her policies around 269 00:13:17,520 --> 00:13:20,160 Speaker 9: the economy, because she is obviously someone who doesn't have 270 00:13:20,200 --> 00:13:23,760 Speaker 9: a track record on economic policy, and she's starting to 271 00:13:24,000 --> 00:13:26,760 Speaker 9: put the bones around that now. But it's the chance 272 00:13:26,800 --> 00:13:29,720 Speaker 9: for her to speak directly to those voters and to say, 273 00:13:30,000 --> 00:13:31,960 Speaker 9: if I were president, these are things I'm going to 274 00:13:31,960 --> 00:13:33,440 Speaker 9: do to support economic growth. 275 00:13:33,840 --> 00:13:36,960 Speaker 1: Yeah, although the Trump team would say, actually, surely she 276 00:13:37,000 --> 00:13:39,959 Speaker 1: does have a track record because of being of the 277 00:13:40,040 --> 00:13:43,000 Speaker 1: vice president. What do you think when for Trump would 278 00:13:43,040 --> 00:13:43,480 Speaker 1: look like. 279 00:13:43,840 --> 00:13:46,040 Speaker 9: Well, it's interesting because he's been trying all sorts of 280 00:13:46,120 --> 00:13:48,600 Speaker 9: attack lines. He does like an attack line, a personal 281 00:13:48,640 --> 00:13:51,360 Speaker 9: one against people, and he's been sort of deploying a 282 00:13:51,400 --> 00:13:55,040 Speaker 9: few against her. It's a bit unclear if those are landing, 283 00:13:55,200 --> 00:13:58,440 Speaker 9: so he might be trying out new attack lines on her. 284 00:13:58,840 --> 00:14:02,000 Speaker 9: It was interesting give the way the debate is set up, 285 00:14:02,000 --> 00:14:03,640 Speaker 9: there won't be a lot of kind of one on 286 00:14:03,640 --> 00:14:06,400 Speaker 9: one conversation. They can't rebut each other in the minute, 287 00:14:06,679 --> 00:14:08,480 Speaker 9: And so does he use this to try and come 288 00:14:08,520 --> 00:14:12,520 Speaker 9: across as somewhat restrained, even a bit presidential, shall we say, 289 00:14:13,400 --> 00:14:15,600 Speaker 9: But for him in a way, it's also you know, 290 00:14:15,720 --> 00:14:19,400 Speaker 9: showing that his nimble on his feet, that his mentally 291 00:14:19,440 --> 00:14:22,800 Speaker 9: is still very fit. Because oddly enough, the questions around 292 00:14:22,840 --> 00:14:26,280 Speaker 9: age now about him, he is the elder candidate in 293 00:14:26,360 --> 00:14:28,760 Speaker 9: all of this, and you know, he wasn't that much 294 00:14:28,800 --> 00:14:31,480 Speaker 9: younger than Joe Biden with all the questions around Joe 295 00:14:31,520 --> 00:14:35,280 Speaker 9: Biden's age, and so interestingly it'll be about him having 296 00:14:35,320 --> 00:14:38,160 Speaker 9: to prove in a way that he can handle himself 297 00:14:38,200 --> 00:14:38,960 Speaker 9: in that situation. 298 00:14:39,440 --> 00:14:41,200 Speaker 2: From a policy point of view, eurs is this the 299 00:14:41,240 --> 00:14:43,560 Speaker 2: forum we're going to learn more about the key points 300 00:14:43,560 --> 00:14:46,120 Speaker 2: of difference on economics or a foreign policy. 301 00:14:46,840 --> 00:14:49,040 Speaker 9: Well, certainly we've seen them tall some of their economic 302 00:14:49,080 --> 00:14:51,440 Speaker 9: policies in recent weeks. I mean, Donald Trump just says 303 00:14:51,480 --> 00:14:55,560 Speaker 9: he'll cut taxes on everything for everybody. They've both been 304 00:14:55,600 --> 00:14:58,200 Speaker 9: competing over some of the territory on the economy, saying 305 00:14:58,200 --> 00:15:01,080 Speaker 9: that they would, you know, get rid of taxes on tips. 306 00:15:01,480 --> 00:15:04,320 Speaker 9: For example. Kamala Harris is pointing herself a bit more 307 00:15:04,360 --> 00:15:07,280 Speaker 9: towards those who are perhaps struggling with the cost of 308 00:15:07,320 --> 00:15:11,360 Speaker 9: living issues in the US, so benefits for first home buyers, 309 00:15:11,400 --> 00:15:14,560 Speaker 9: benefits for those who are struggling to pay for groceries, 310 00:15:14,640 --> 00:15:17,640 Speaker 9: tax breaks for startups for small businesses, for example, so 311 00:15:17,680 --> 00:15:21,440 Speaker 9: a bit more specific or from her. It'll be interesting 312 00:15:21,520 --> 00:15:24,320 Speaker 9: to see how they try and differentiate themselves on that. 313 00:15:24,440 --> 00:15:26,840 Speaker 9: And then obviously on foreign policy, the key question will 314 00:15:26,880 --> 00:15:29,440 Speaker 9: be which one of them will be harder on China. 315 00:15:29,720 --> 00:15:32,120 Speaker 9: Obviously Donald Trump is very much out in front on 316 00:15:32,200 --> 00:15:32,520 Speaker 9: that one. 317 00:15:34,800 --> 00:15:37,520 Speaker 2: This is Bloomberg Daybreak Europe, your morning brief on the 318 00:15:37,600 --> 00:15:40,640 Speaker 2: stories making news from London to Wall Street and beyond. 319 00:15:40,920 --> 00:15:44,080 Speaker 1: Look for us on your podcast feed every morning on Apple, 320 00:15:44,240 --> 00:15:46,920 Speaker 1: Spotify and anywhere else you get your podcasts. 321 00:15:47,000 --> 00:15:50,000 Speaker 2: You can also listen live each morning on London DAB Radio. 322 00:15:50,040 --> 00:15:52,720 Speaker 2: The Bloomberg business app and Bloomberg dot Com. 323 00:15:52,800 --> 00:15:55,560 Speaker 1: Our flagship New York station, is also available on your 324 00:15:55,600 --> 00:16:00,720 Speaker 1: Amazon Alexa devices. Just say Alexa Play Bloomberg Eleventh. I'm 325 00:16:00,760 --> 00:16:01,840 Speaker 1: Caroline Hepka and. 326 00:16:01,800 --> 00:16:04,440 Speaker 2: I'm Stephen Carol. Join us again tomorrow morning for all 327 00:16:04,480 --> 00:16:06,880 Speaker 2: the news you need to start your day right here 328 00:16:06,920 --> 00:16:10,480 Speaker 2: on Bloomberg Daybreak Europe