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Speaker 1: The views, information, or opinions express during this podcast are

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Speaker 1: solely those of the individuals involved and do not represent

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Speaker 1: those of Into It QuickBooks or any of its cornerstone

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Speaker 1: brands or employees. This podcast does not constitute financial, legal,

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Speaker 1: or other professional advice or services. No assurance is given

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Speaker 1: that the info is comprehensive, accurate, or free of errors,

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Speaker 1: and the information presented is for general information purposes only.

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Speaker 1: Hey everyone, I'm Jennie Torres.

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Speaker 2: And I'm Austin Hankwitz. Welcome to Mind the Business Small

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Speaker 2: Business Success Stories, a podcast brought to you by Into

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Speaker 2: It QuickBooks and Iheartradios Ruby Studio. In every episode, we

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Speaker 2: talk with small business owners as they share their stories

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Speaker 2: about the ups and downs of owning a small business.

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Speaker 1: And this is a very special episode because not only

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Speaker 1: is this a summer bonus episode, but we recorded this

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Speaker 1: interview with our guests in front of a live audience

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Speaker 1: at the iHeart Theater in Burbank, California.

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Speaker 2: Janise, this is the second time we've recorded an episode

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Speaker 2: live in front of a real audience in person, and

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Speaker 2: the experience is always so so special. Now, in this episode,

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Speaker 2: we sat down with Will Lucas, who's the host of

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Speaker 2: the podcast Black Tech, Green Money. Will is also the

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Speaker 2: founder and CEO of Creatio.

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Speaker 1: Will really is doing it all, and we're going to

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Speaker 1: ask him how he maintains a balanced ecosystem within all

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Speaker 1: the companies he's built and runs. And by business ecosystem,

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Speaker 1: I'm talking about how everything works together within the company,

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Speaker 1: everything from employees to customers, to quality of products and services,

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Speaker 1: to the growth of the business itself. We're going to ask, well,

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Speaker 1: how do you consider the impact of your choices in

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Speaker 1: your company? How do you define your business ecosystem? What

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Speaker 1: are all the things in that ecosystem? And what info

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Speaker 1: do you need before you make changes in your company? Austin,

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Speaker 1: I want to ask you about this. When did you

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Speaker 1: realize that every decision you make for your business has

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Speaker 1: a huge ripple effect, no pressure, and how did you

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Speaker 1: approach changes in your business plans or strategy knowing this.

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Speaker 2: That's a really good question, Jenis, and I think for

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Speaker 2: a lot of entrepreneurs listening right now, they might be

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Speaker 2: going through this where they're kind of like, wait a second,

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Speaker 2: did that decision over here just impact you know, an

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Speaker 2: outcome with this project? And I think for me, you know,

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Speaker 2: as a content creator and someone who's offering all of

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Speaker 2: these different consulting services regarding marketing and things of that nature.

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Speaker 2: Whenever I started to diversify my business away from just

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Speaker 2: a singular business segment, I realized that they all kind

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Speaker 2: of talk to each other, right, And so now when

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Speaker 2: I think about taking on new projects, I'm always thinking

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Speaker 2: about where the synergies, where are they going to overlap?

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Speaker 2: Where two plus two equals five? Right, So I'm always

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Speaker 2: trying to figure out how going to be most efficient

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Speaker 2: with my time and how is you know, spending time

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Speaker 2: or energy on something going to positively impact something else

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Speaker 2: I'm working on?

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Speaker 3: Denis, what about you?

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Speaker 2: Where have you seen sort of experience as it relates

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Speaker 2: to making sure that ripple effects are doing good things

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Speaker 2: and making sure they're not doing bad things to your

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Speaker 2: larger business?

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Speaker 4: Yeah?

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Speaker 1: You know, I have a very lean team, so anytime

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Speaker 1: I make a decision to take on a new project

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Speaker 1: or launch something new, there is a huge ripple effect

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Speaker 1: just because of the number of people who are working

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Speaker 1: on the team. So for me, I always have to

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Speaker 1: think about is this a good return on investment activity

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Speaker 1: for all of us? Because the last thing that I

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Speaker 1: want is for everyone to get so bogged down in

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Speaker 1: administrative and behind the scenes stuff that we're not actually

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Speaker 1: seeing the end result of what that original goal was.

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Speaker 2: Now, when you kind of do that return on investment calculation,

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Speaker 2: are you looking at it from a time perspective of

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Speaker 2: money perspective, opportunity cost perspective?

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Speaker 1: Yeah, I'm looking at it from sort of a trifecta,

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Speaker 1: if you will. I want to make sure that we're

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Speaker 1: having impact right, that our clients are satisfied. I obviously

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Speaker 1: want to make sure that we are making income, because

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Speaker 1: that's why we're all in business. And I also want

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Speaker 1: to make sure that my team is excited about the

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Speaker 1: work that we're doing and we're not just finding busy

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Speaker 1: work for folks.

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Speaker 2: Couldn't have set it better myself, Gennis, I am so

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Speaker 2: dang excited for everyone to hear this interview. So what

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Speaker 2: do you say we jump into the meat potatoes of

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Speaker 2: this episode.

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Speaker 4: Let's do it.

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Speaker 1: Oh my, hey, everyone, we're coming to you live from

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Speaker 1: the iHeartRadio Theater here in Burbank, California. Thank you so

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Speaker 1: much for being here.

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Speaker 2: We could not be more excited that all you guys

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Speaker 2: are here right now.

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Speaker 3: I'm just so pumped up Yeah.

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Speaker 1: Absolutely, I can't believe we're in two seasons of the.

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Speaker 3: Show, seasons of the show already.

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Speaker 1: Today we're going to be talking about building and maintaining

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Speaker 1: a balanced business ecosystem.

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Speaker 4: What does that mean?

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Speaker 3: Ecosystem? This is in science class.

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Speaker 1: So we're actually talking about how you keep everything in

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Speaker 1: your company working together and in harmony, because just like

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Speaker 1: a real ecosystem, when you make a change in your

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Speaker 1: business ecosystem, that can have an impact on everything.

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Speaker 2: Absolutely and too help us talk about that. We're joined

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Speaker 2: by Will Lucas. Will is an entrepreneur many times over.

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Speaker 2: He's the CEO and founder of Creatio, a marketing and

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Speaker 2: production agency, and the founder and CEO of Tollhouse, a

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Speaker 2: private member's only social club in his hometown of Toledo, Ohio.

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Speaker 4: That's amazing.

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Speaker 1: So not only that, but Will also hosts the podcast

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Speaker 1: Black Tech, Greed Money, and in twenty twelve, Will was

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Speaker 1: appointed co chair of the Ohio Small Business Owners for

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Speaker 1: Obama Committee, part of the Obama for America campaign. Okay,

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Speaker 1: so we got an expert. Everyone, welcome our special guests

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Speaker 1: to the stage, Will Lucas, how you doing, what's up?

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Speaker 3: What's up?

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Speaker 5: What's up? Hey, it's good to be here. It's good

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Speaker 5: to be here.

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Speaker 3: Thank you so much for joining us. Man, we're super excited.

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Speaker 5: Absolutely. Hey, how y'all doing.

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Speaker 4: All right?

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Speaker 1: Well, we have a lot to talk about, So I

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Speaker 1: want to get right into your story. Tell us about

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Speaker 1: your entrepreneurship origin story. What made you want to take

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Speaker 1: the leap and being your own boss and start your

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Speaker 1: own business.

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Speaker 5: Yeah. I always knew that I was going to be

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Speaker 5: running my own business one day. I thought it was

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Speaker 5: going to be in the music business, though, and so

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Speaker 5: I was, you know, one of those kids who wanted

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Speaker 5: to be a songwriter and music producer. So I started

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Speaker 5: radio before I got into actual business because it was

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Speaker 5: the closest thing in my hometown to the music business.

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Speaker 5: And so I met a program director for radio station

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Speaker 5: at a teen summit and I said, Hey, my name's

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Speaker 5: well Lucas. I want to be in the music business.

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Speaker 5: And he's like, it's just like that, and he's like,

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Speaker 5: you know, the best thing I can tell you do

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Speaker 5: is find an internship somewhere. And so there was a

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Speaker 5: line of young people waiting to talk to him. So

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Speaker 5: he said, come out to the radio station and we'll

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Speaker 5: talk some more. So I went out to the radio

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Speaker 5: station the next day and he's like, again, next best

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Speaker 5: thing I take you to do is find an internship somewhere.

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Speaker 5: Matter of fact, we need to intern here. And so

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Speaker 5: my internship in radio started that day, and so fast forward.

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Speaker 5: I just happened to be good at radio. So I

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Speaker 5: did it for two years. And I was in a

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Speaker 5: clothing store and they were playing FM radio over their

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Speaker 5: sound system, and inevitably the commercials come on and one

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Speaker 5: of their competitors came on over the air inside their store,

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Speaker 5: and I'm like, this doesn't make a lot of sense,

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Speaker 5: you know, like they need their own radio station that

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Speaker 5: just talks about them. Slight bulb goes off, and I'm like,

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Speaker 5: I just did all these years of radio. I can

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Speaker 5: build that. And so that was my entre.

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Speaker 1: Yeah, it's always that kind of like for most of me.

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Speaker 5: Yeah, So that business is creative, the one that you

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Speaker 5: created custom radio station for brands. And so what happened

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Speaker 5: was I had the idea for it was just a concept.

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Speaker 5: You know, what if I created these custom radio stations

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Speaker 5: for brands. And I told a mentor of mine and

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Speaker 5: he owns six restaurants at the time, and I said, hey,

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Speaker 5: I got this idea for this business, this this project,

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Speaker 5: and I said, what if I created like custom radio

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Speaker 5: stations for brands? And he said, he guys, he was

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Speaker 5: not a brief you know guy, he was you know,

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Speaker 5: can it will be a little long with it sometimes,

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Speaker 5: but you know when I told him the idea, his

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Speaker 5: eyes got big and he just said do it and

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Speaker 5: that was all he said. So I knew I had something.

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Speaker 5: And so that's the inception of creating out there.

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Speaker 1: Tell me about one of the proudest moments you've had

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Speaker 1: in that journey.

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Speaker 5: Oh man, how many guys in the room are business

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Speaker 5: owners or you want to be a business owner? You know? Okay,

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Speaker 5: most of the room shout out to y'all because this

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Speaker 5: road is not for the faint of heart. And so

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Speaker 5: I think for me and maybe if you have a

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Speaker 5: product out there or a service out there, the most

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Speaker 5: joy you can get is when somebody you don't know

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Speaker 5: asks to purchase your product because they owe you nothing.

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Speaker 5: And so it's different than when like your cousin nuanced it,

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Speaker 5: or your neighbor wants to support you, or like your

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Speaker 5: mom is like, hey, let me pull out my change

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Speaker 5: out in my bra you know. But it's like, you know,

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Speaker 5: but when somebody who doesn't know you sees value and

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Speaker 5: what you built, it's the most incredible feeling, and I

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Speaker 5: wish that for everybody.

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Speaker 4: Yeah, it becomes addictive. I would.

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Speaker 2: You know you founded the members only social club in

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Speaker 2: your hometown of Toledo, Ohio. So what sparked that idea?

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Speaker 2: Where do you how do you go from radio to

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Speaker 2: hold on, let's all listen to jazz music.

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Speaker 5: Absolutely, And so I'm not from LA or New York,

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Speaker 5: and so I'm over what do they call the flyover States.

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Speaker 5: I'm from Ohio, and broadly, when people don't know Ohio

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Speaker 5: or don't know the Midwest, they think it's a going

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Speaker 5: to cornfields and they think it is so much agriculture,

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Speaker 5: and it's some of that, but it's not just that.

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Speaker 5: And so what we wanted to do with Toll House

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Speaker 5: was to organize Toledo's doers and so the people who

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Speaker 5: were doing the work to help our community be what

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Speaker 5: it could be if we got out of our own way.

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Speaker 5: And so toll House is a private social club and

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Speaker 5: it's five bars, five lounges, a coffee house, there's a

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Speaker 5: jazz club in there's coworking space twenty five thousand square feet.

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Speaker 5: And so we've got all these amenities to be a

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Speaker 5: playground for adult professionals, because where we're trying to do

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Speaker 5: is organize the people's the doers. And so I wanted

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Speaker 5: a place, you know, that I could go as a

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Speaker 5: member or as a consumer, where I knew if I

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Speaker 5: walked in, I was going to see somebody who could

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Speaker 5: change my life or I could change theirs. And so

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Speaker 5: it's different than walking into just a regular coffee house

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Speaker 5: where I probably don't need to know who you are.

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Speaker 5: But if I'm walking into a place where the people

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Speaker 5: here were vetted to be here, that's a room I

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Speaker 5: want to be in.

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Speaker 2: You know, before the centerview, we're talking a little bit

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Speaker 2: on the lobby and I asked you. I was like, yes,

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Speaker 2: like where do you live? And You're like, oh, I'm

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Speaker 2: actually from Toledo, Ohio, Like I live there, And I'm

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Speaker 2: just like someone on your level, you'd think you would

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Speaker 2: move to LA or New York or Chicago or something,

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Speaker 2: but you didn't.

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Speaker 3: You stayed in Toledo. So walk me through.

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Speaker 2: The mindset shift that somebody at your little had to

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Speaker 2: make of Like, wait, I really want to build for

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Speaker 2: where I'm from.

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Speaker 3: I want to get people where I'm from. The opportunity is.

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Speaker 5: Part of that, but it's also it's about finding the

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Speaker 5: white space, like where is the opportunity? Yeah? Yeah, And

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Speaker 5: so if I wanted to build a social club, not

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Speaker 5: that it's impossible, but if I wanted to build a

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Speaker 5: social club in Chicago or in New York or in LA.

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Speaker 5: There's a ton of social clubs in Chicago or New

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Speaker 5: York or LA. But the whole goal of business is

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Speaker 5: to find where the opportunity is. And so I'm not

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Speaker 5: going to try to start a business that everybody else

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Speaker 5: is starting in that same vertical or the same category.

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Speaker 5: I want to find where's the opportunity? Where are the

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Speaker 5: people who want this but don't have access to it?

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Speaker 5: Those are the lanes I'm trying to feel.

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Speaker 3: I love that.

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Speaker 2: And kind of staying on this topic of toll House,

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Speaker 2: I saw you guys just launched an app. You guys

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Speaker 2: have a wine club, and I saw on your website

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Speaker 2: something about like cigars, and so this seems to have

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Speaker 2: evolved a lot over you know, several years now. So

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Speaker 2: how has the business evolved from when you started to

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Speaker 2: where it is today.

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Speaker 5: Yeah, I mean so toll House. You know, I say

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Speaker 5: this twenty five thousand square feet. It was just a big, empty,

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Speaker 5: no walls building when I bought it, and you know,

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Speaker 5: I kind of just let the buildings speak to me,

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Speaker 5: and I say, what should be here? What would I

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Speaker 5: want if I was a member? And so as we

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Speaker 5: started to build out spaces, I knew there had to

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Speaker 5: be a bar, I knew there was going to be

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Speaker 5: a coffee house. But we just started to listen to

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Speaker 5: our members and like, what are the things that we're

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Speaker 5: missing in our community that we used to have where

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Speaker 5: we always wanted but we never had an opportunity to,

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Speaker 5: you know, participate in those things. And we hadn't had

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Speaker 5: a jazz club in Toledo in over ten years because

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Speaker 5: they had all closed. And so I just let the

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Speaker 5: buildings speak to me. And then as we started to

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Speaker 5: hang out and just enjoy the spaces, You're like, it

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Speaker 5: would be really cool if we had a coworking space here,

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Speaker 5: because what we found was members didn't just want to eat,

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Speaker 5: and they didn't just want to hang out and listen

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Speaker 5: to music, but they also wanted to work and they

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Speaker 5: wanted to be able to collaborate together. And so six

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Speaker 5: thousand square feet of the building is pure coworking space.

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Speaker 5: So there's five conference rooms slash boardrooms, and there's you know,

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Speaker 5: phone booths that you can just take you know, private

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Speaker 5: phone calls in. There's a theater in there, so you

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Speaker 5: can just relax and just enjoy yourself because you want

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Speaker 5: to take that break from being on conference calls all day.

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Speaker 5: And so what we tried to do was fill the

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Speaker 5: gap for what you missed when you were locked down

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Speaker 5: over those that year in COVID, and you want to

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Speaker 5: be back around people, but you also want the hybrid

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Speaker 5: you know, to where you can socialize and work.

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Speaker 1: Yeah, that's really interesting. So you know, obviously you have

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Speaker 1: a lot on your plate. You're running a lot of

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Speaker 1: different businesses.

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Speaker 4: You get a lot of moving parts.

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Speaker 1: Can you describe the ecosystems for both Creatio and for

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Speaker 1: Toll House, Like how do you structure these businesses for success?

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Speaker 5: Yeah? So the great part currently is the Creative Office

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Speaker 5: is inside TOEH House. So I get to work and

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Speaker 5: you know, I get to have both of my teams

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Speaker 5: in the building and I'm creating vertical integration, I should say.

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Speaker 5: So my marketing company video production, website development, communication, strategy design,

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Speaker 5: app development, built and does the videos and does the

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Speaker 5: strategy for a toe house synergy, and so my creatio

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Speaker 5: team can work in the spaces that we can have

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Speaker 5: our board meetings and there our conference calls in there,

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Speaker 5: and they can enjoy, you know, the coffeehouse. So all

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Speaker 5: these things are completely vertically integrated.

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Speaker 1: Do you think that the way that you envision building

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Speaker 1: business is kind of separate from the type of business

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Speaker 1: that it is or do you think you have to

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Speaker 1: build them differently just based on what type of business

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Speaker 1: you're creating.

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Speaker 5: Yeah, I do think it's different because the and I

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Speaker 5: sort of think about that the way of how you

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Speaker 5: deal with people is what you need is not what

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Speaker 5: she needs to perform well. And so if I can

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Speaker 5: pay attention to what motivates you, then I can get

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Speaker 5: the best out of you and you feel best about

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Speaker 5: the work that you're performing. But what motivates you doesn't

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Speaker 5: motivate him necessarily, and so the same thing for the

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Speaker 5: businesses that you build. So just because you do one

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Speaker 5: thing well and you perform well, and this makes you

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Speaker 5: have to pay attention to what your business is asking

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Speaker 5: for because your business is like a child, honestly. And

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Speaker 5: so the one thing one things I love. I've been

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Speaker 5: doing Creatio since two thousand and seven, and I made

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Speaker 5: a lot of mistakes along the way. So I'm not

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Speaker 5: here to say, like, you know, everything's great and rosy.

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Speaker 3: You're going to get into those, yeah, So like this stuff.

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Speaker 5: Is painful, you know, and it's lonely. And so one

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Speaker 5: of the early mistakes that I know we're talking more

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Speaker 5: about this, but I'll give you one because you mentioned

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Speaker 5: this is I was the only employee of Creative for

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Speaker 5: so many years, and nobody taught me reinvesting the profits.

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Speaker 5: And so I didn't grow up in a wealthy family

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Speaker 5: or all these things. And I didn't have a lot

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Speaker 5: of business mentors. I had mentors in different respects, but

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Speaker 5: nobody said, when you start making money, put it back

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Speaker 5: in the business. So when I made, you know, a

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Speaker 5: little bit of money, I'm like, oh, and we can

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Speaker 5: go put cheese on it now, we can go supersize,

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Speaker 5: you know, all these things like we make god money

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Speaker 5: now if we can put the squad extraguad, you know,

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Speaker 5: so we can do that. And so all those things

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Speaker 5: robbed the business of the oxygen it needed because nobody

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Speaker 5: taught me.

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Speaker 2: That kind of goes into the question I had for you, right,

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Speaker 2: which is, if you would ask me the first big

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Speaker 2: decision I'd to make as a business owner now of

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Speaker 2: four and a half five years, is hiring someone, right,

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Speaker 2: Hiring help is Oh, it's overwhelming.

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Speaker 3: It is so overwhelming, So it can be.

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Speaker 5: It can be. And I think we have this confusion

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Speaker 5: about it's overwhelming or I don't want to let somebody down,

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Speaker 5: or I don't want to fire somebody, or I don't

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Speaker 5: want to want a mispayroll and all these things. It's

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Speaker 5: because we don't do it properly. And what I've learned

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Speaker 5: is a lot of that anxiety could be reduced. It

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Speaker 5: won't go away, but it can be reduced if I

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Speaker 5: know what I'm hiring for and it's not just in

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Speaker 5: my head, but it's on paper, and I can define

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Speaker 5: what success looks like. Because when you hire as an entrepreneur,

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Speaker 5: you want somebody who's running around like a chicken with

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Speaker 5: their head cut off like you are. And that's the

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Speaker 5: wrong way to hire people. Is if you're hiring somebody

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Speaker 5: and you're expecting them to move as fast as you're

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Speaker 5: moving and do as much as you're doing, they are

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Speaker 5: going to fail. I guarantee that because they are not you.

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Speaker 5: They were not the person with this idea, They were

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Speaker 5: not the person with this vision. They at the people

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Speaker 5: with this energy. They here to help you and be

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Speaker 5: a lone this and they may not even be here

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Speaker 5: to help you, but they here to get something. And

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Speaker 5: so if I can set you up for success, the

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Speaker 5: only way to do that is to specify and designate

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Speaker 5: what success looks like. And not just in my head,

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Speaker 5: but it's got to be on paper. How are you

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Speaker 5: measuring my performance? Because if you are saying I need

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Speaker 5: you to be as crazy and frenetic as I am,

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Speaker 5: I'm not crazy and I'm not phanetic, you know frenetic,

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Speaker 5: So how am I going to be successful in that environment?

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Speaker 5: But if I say I'm hiring you because I need

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Speaker 5: five social media posts a day, I need them to

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Speaker 5: have these particular sort of pass taxs, I need them

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Speaker 5: to have these sorts of images, I can actually look

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Speaker 5: and see if you did five those media post a day,

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Speaker 5: they have these specific hashacts that you gave me, and

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Speaker 5: they have these sort of corresponding images. But if you

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Speaker 5: just say go out there and you know you see

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Speaker 5: what I'm doing, pick up the slacken, etc. I'm set

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Speaker 5: up to fail because I don't know what I'm supposed

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Speaker 5: to be doing. And therefore you're looking at me like

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Speaker 5: I made the wrong hire. And you might have, but

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Speaker 5: you might not have, but you didn't set that person

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Speaker 5: up to be successful.

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Speaker 2: I want you to double click on that a little

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Speaker 2: bit more because I think maybe a lot of people

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Speaker 2: listening right now they want to make those hires for

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Speaker 2: the very specific tasks and deliverables. Like I totally get

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Speaker 2: that that exists, right. You can go check on the

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Speaker 2: social media. You can see how many code emails they send, whatever.

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Speaker 2: But what about the hires that need to help with strategy,

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Speaker 2: They need to help with you know, maybe sales decks

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Speaker 2: and pitching and like things of that nature. How have

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Speaker 2: you navigated that over the years.

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Speaker 5: Yeah, So if it's me, I would start with a consultant.

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Speaker 5: And so that's somebody that you don't necessarily need to

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Speaker 5: bring on immediately. But I need to make sure I

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Speaker 5: know what I'm looking for because the thing about entrepreneurship,

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Speaker 5: and you know, we talk about business, business and entrepreneurship

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Speaker 5: are corresponding but not the same, and so if you're

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Speaker 5: an entrepreneur like I am, I don't always know what

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Speaker 5: I need, and so I'm assuming I know what I need,

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Speaker 5: and so I would rather bring you on as a

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Speaker 5: contractor or as or maybe get an advisor to help

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Speaker 5: me accomplish this thing so I can better define what

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Speaker 5: I need. And so the worst thing you can do

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Speaker 5: is bring somebody on and not know how to define

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Speaker 5: success for them. And so if you're not sure, don't

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Speaker 5: bring that person on, but contract them out for a

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Speaker 5: period of time. And then so when you when you

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Speaker 5: need to break part ways, it's a lot easier and

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Speaker 5: you know there's no bridges burned and nobody's feelings are hurt.

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Speaker 2: Well, I think something else that you breezed over that

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Speaker 2: I really want to emphasize is sort of in that

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Speaker 2: vulnerability of saying I don't know how to do this.

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Speaker 3: Can you help me? Right?

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Speaker 2: Because I think a small business owners and entrepreneurs like

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Speaker 2: there's always a task or you know, a that we

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Speaker 2: have to get over that I don't know how to

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Speaker 2: do it. And I've texted Genie before, I'm like, hey,

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Speaker 2: what do you do for this? I don't know how

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Speaker 2: you've been doing this longing to mean, what's going on, right,

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Speaker 2: And I think that's what's so powerful, not just about

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Speaker 2: this podcast, but about the conversations we're having. Is like

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Speaker 2: giving people the confidence to ask for help, right, it's just.

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Speaker 5: Really I mean, the thing about entrepreneurship, you typically, again

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Speaker 5: another broad generalization, but entrepreneurs are typically good at something

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Speaker 5: and then they want to go make a business out

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Speaker 5: of it. But when you're good at something, that doesn't

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Speaker 5: mean it's a business. Shit, it's a business when you

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Speaker 5: start putting together business practices, when you start operationalizing it.

437
00:20:36,880 --> 00:20:39,359
Speaker 5: And so there's a difference between owning a business and

438
00:20:39,400 --> 00:20:42,719
Speaker 5: owning a job. You're two different things. And so if

439
00:20:42,760 --> 00:20:45,800
Speaker 5: you want to be a business owner, then the job

440
00:20:46,000 --> 00:20:49,760
Speaker 5: is to get out of the machinations of running the business.

441
00:20:50,000 --> 00:20:52,640
Speaker 5: My business is running right now, I'm not there. That's

442
00:20:52,680 --> 00:20:55,040
Speaker 5: the goal. To get to a place to where you're

443
00:20:55,040 --> 00:20:57,920
Speaker 5: not having to be there making the donuts in order

444
00:20:57,920 --> 00:21:00,680
Speaker 5: for the donuts chapter run. Now, if you want to

445
00:21:00,720 --> 00:21:03,680
Speaker 5: do that, if you want to be the artisan, that's fantastic.

446
00:21:03,920 --> 00:21:06,760
Speaker 5: I told my barber this, you know, about six years ago,

447
00:21:07,440 --> 00:21:10,160
Speaker 5: because he was asking me business advice, and I said,

448
00:21:10,240 --> 00:21:13,680
Speaker 5: if you're cutting hair in two years because you have

449
00:21:13,760 --> 00:21:17,080
Speaker 5: to cut hair, you're doing something wrong. But if you're

450
00:21:17,119 --> 00:21:19,720
Speaker 5: cutting hair because you want to cut hair, and he

451
00:21:19,800 --> 00:21:21,840
Speaker 5: owned the barbershop by the way, But if you're cutting

452
00:21:21,880 --> 00:21:24,119
Speaker 5: here because you want to cut hair in two years,

453
00:21:24,760 --> 00:21:27,080
Speaker 5: that's the place that you want to be in, not

454
00:21:27,200 --> 00:21:29,520
Speaker 5: because you have to do it, because you love to

455
00:21:29,560 --> 00:21:32,120
Speaker 5: do it. And so if you're making donuts in your

456
00:21:32,160 --> 00:21:34,960
Speaker 5: donut shop because you have to. The goal is to

457
00:21:35,000 --> 00:21:36,920
Speaker 5: get out of the place where you have to where

458
00:21:36,920 --> 00:21:38,560
Speaker 5: you got to be the one to open the doors

459
00:21:38,600 --> 00:21:40,159
Speaker 5: and turn the lights on and turn the lights off

460
00:21:40,200 --> 00:21:41,560
Speaker 5: at the end of the day and turn the oven

461
00:21:41,600 --> 00:21:43,600
Speaker 5: to and all these things. The goal is to get

462
00:21:43,640 --> 00:21:46,080
Speaker 5: out of that system. You want to put people in

463
00:21:46,160 --> 00:21:49,720
Speaker 5: place that can scale past you, because you, as one person,

464
00:21:49,760 --> 00:21:50,800
Speaker 5: can only do so much.

465
00:21:51,440 --> 00:21:54,360
Speaker 2: Something I learned I think it was last year and

466
00:21:54,560 --> 00:21:57,399
Speaker 2: you really emphasize it here, which was, you know, working

467
00:21:57,560 --> 00:22:00,840
Speaker 2: in the business versus working on the business. This absolutely

468
00:22:01,080 --> 00:22:03,960
Speaker 2: and being able to go from end to on. I've

469
00:22:04,000 --> 00:22:05,840
Speaker 2: not yet done that, but I mean that's the goal.

470
00:22:05,840 --> 00:22:08,359
Speaker 5: One hundred that's one hundred percent goal. The goal for

471
00:22:08,480 --> 00:22:11,720
Speaker 5: business is to build something that's bigger than you. And

472
00:22:11,800 --> 00:22:15,080
Speaker 5: so again I don't want to own a job. I

473
00:22:15,200 --> 00:22:17,560
Speaker 5: used to own a job when the first ten years

474
00:22:17,560 --> 00:22:21,480
Speaker 5: of Creatio, I was the one installing sound systems and restaurants.

475
00:22:22,000 --> 00:22:24,439
Speaker 5: And I don't look poorly on those days because I

476
00:22:24,520 --> 00:22:27,280
Speaker 5: learned so much. But you want to get out of

477
00:22:27,320 --> 00:22:29,600
Speaker 5: You don't want to be stuck there, and so I

478
00:22:29,800 --> 00:22:32,920
Speaker 5: momish you as fast as you can, hire somebody defining

479
00:22:32,960 --> 00:22:34,919
Speaker 5: what you need. It's the best thing you can do

480
00:22:34,920 --> 00:22:35,640
Speaker 5: for your business.

481
00:22:35,960 --> 00:22:38,199
Speaker 2: So kind of thinking back to those days, can you

482
00:22:38,240 --> 00:22:42,240
Speaker 2: recall maybe a misstep or disruption that happened that kind

483
00:22:42,240 --> 00:22:44,119
Speaker 2: of threw off the ecosystem.

484
00:22:44,680 --> 00:22:49,760
Speaker 5: Not documenting those were big missteps. I highly encourage anybody

485
00:22:49,800 --> 00:22:52,160
Speaker 5: who's starting off, even if it's just you, you having

486
00:22:52,160 --> 00:22:55,679
Speaker 5: a board meeting of one. You know it's just you.

487
00:22:55,680 --> 00:22:59,880
Speaker 5: You've got to document. And as tech savvy as we are,

488
00:23:00,119 --> 00:23:03,600
Speaker 5: as technological as we become, as innovative as we become,

489
00:23:04,119 --> 00:23:07,280
Speaker 5: there are certain business practices that you've got to learn.

490
00:23:07,400 --> 00:23:08,840
Speaker 5: And you've got to learn how to pull out a

491
00:23:08,880 --> 00:23:10,560
Speaker 5: pen and write something down. You've got to learn how

492
00:23:10,560 --> 00:23:12,840
Speaker 5: to pull out a iPad and take a note. You've

493
00:23:12,840 --> 00:23:15,239
Speaker 5: got to learn how to get your receipt and scan it.

494
00:23:15,280 --> 00:23:17,760
Speaker 5: You've got. There are certain things you have to do

495
00:23:18,200 --> 00:23:22,119
Speaker 5: as a business person or you end up getting in trouble.

496
00:23:22,680 --> 00:23:26,600
Speaker 5: And so if the business and how to turn on

497
00:23:26,640 --> 00:23:29,920
Speaker 5: the lights is not written down, then you're at risk.

498
00:23:30,600 --> 00:23:33,920
Speaker 5: If what happens when you turning your receipts to your

499
00:23:33,920 --> 00:23:36,840
Speaker 5: account and your bookkeeper and your stuff is all over

500
00:23:36,880 --> 00:23:39,600
Speaker 5: the place, you got a problem. And if you are

501
00:23:39,640 --> 00:23:44,160
Speaker 5: not setting yourself up in an organized fashion, because I understand,

502
00:23:44,160 --> 00:23:46,959
Speaker 5: I'm an entrepreneur. I got four businesses and four buildings

503
00:23:46,960 --> 00:23:50,600
Speaker 5: all over the place. Organization is the work. That is

504
00:23:50,640 --> 00:23:52,760
Speaker 5: the work. Knowing my numbers is the work. And if

505
00:23:52,760 --> 00:23:55,199
Speaker 5: I'm not documenting, and if I'm not keeping records, and

506
00:23:55,240 --> 00:23:58,000
Speaker 5: if I'm not making sure I'm putting operational you know

507
00:23:58,160 --> 00:24:01,359
Speaker 5: SOPs written on paper, we got a problem.

508
00:24:01,760 --> 00:24:04,879
Speaker 3: We'll tell you what keeps me organized into a quick books.

509
00:24:04,760 --> 00:24:08,240
Speaker 5: Absolutely listen, I've been using quick books for twenty years.

510
00:24:08,320 --> 00:24:12,679
Speaker 1: Absolutely, yeah, absolutely, So we've been talking about hiring the

511
00:24:12,720 --> 00:24:15,560
Speaker 1: importance of you know, vetting your employees and making sure

512
00:24:15,600 --> 00:24:17,959
Speaker 1: that they know kind of what is at stake, what

513
00:24:17,960 --> 00:24:20,840
Speaker 1: their mission statement is. Can you talk about how you

514
00:24:20,880 --> 00:24:23,520
Speaker 1: create a work environment where your employees actually feel seen

515
00:24:23,560 --> 00:24:24,080
Speaker 1: and heard.

516
00:24:24,560 --> 00:24:28,560
Speaker 5: Yeah. So number one, I try to be as conscious

517
00:24:28,560 --> 00:24:31,360
Speaker 5: in the interview as I can be, because you can

518
00:24:31,400 --> 00:24:35,640
Speaker 5: see the flags in an interview and if you get

519
00:24:35,640 --> 00:24:38,479
Speaker 5: a little hint like some ain't something like about that answer,

520
00:24:39,000 --> 00:24:42,320
Speaker 5: that's the flag. Listen to the voice in your head

521
00:24:42,359 --> 00:24:45,200
Speaker 5: that says something may write about that one. And so

522
00:24:45,400 --> 00:24:48,000
Speaker 5: I say that to say it's paying attention to the

523
00:24:48,040 --> 00:24:52,040
Speaker 5: little things, paying attention to how your staff or your

524
00:24:52,119 --> 00:24:55,840
Speaker 5: potential staff is responding to things, and not glossing over

525
00:24:55,880 --> 00:24:58,240
Speaker 5: it because you're so busy and you're so you know again,

526
00:24:58,440 --> 00:25:00,119
Speaker 5: running all over the place. Because this is the thing

527
00:25:00,119 --> 00:25:04,320
Speaker 5: about entrepreneurship is when you're building, everything needs you. And

528
00:25:04,400 --> 00:25:06,520
Speaker 5: so then you get into this place to where you

529
00:25:06,560 --> 00:25:09,560
Speaker 5: overlook things that you shouldn't overlook just because you need help.

530
00:25:09,800 --> 00:25:11,399
Speaker 5: And that is the worst thing you can do for

531
00:25:11,480 --> 00:25:15,280
Speaker 5: your business. I would rather grow slower with the right

532
00:25:15,320 --> 00:25:18,919
Speaker 5: people or with just me, then grow fast with the

533
00:25:18,960 --> 00:25:21,280
Speaker 5: wrong people, because if you grow fast with the wrong people,

534
00:25:21,280 --> 00:25:23,320
Speaker 5: the wheels are going to fall off. So you think

535
00:25:23,400 --> 00:25:25,439
Speaker 5: you on a spring and you think you're doing well,

536
00:25:25,560 --> 00:25:27,880
Speaker 5: but you're not really doing well because you're building with

537
00:25:28,119 --> 00:25:31,040
Speaker 5: you know, things that are broken. And so I would

538
00:25:31,160 --> 00:25:33,960
Speaker 5: hire quickly if you can, if you can find the

539
00:25:34,040 --> 00:25:37,000
Speaker 5: right people, but make sure that they know what their

540
00:25:37,040 --> 00:25:40,640
Speaker 5: success looks like, how you're measuring them, and pay attention

541
00:25:40,800 --> 00:25:43,919
Speaker 5: to the small things. Pay attention if something didn't sound right,

542
00:25:44,000 --> 00:25:46,000
Speaker 5: and that response you gave me in this interview, I'm

543
00:25:46,000 --> 00:25:47,840
Speaker 5: gonna pay attention to that because I can tell that

544
00:25:47,880 --> 00:25:50,280
Speaker 5: you actually didn't do what you said you did, or

545
00:25:50,640 --> 00:25:52,720
Speaker 5: something's on your resume is not adding up the dayta

546
00:25:52,800 --> 00:25:54,800
Speaker 5: you're adding up or whatever it is. You got to

547
00:25:54,800 --> 00:25:55,879
Speaker 5: pay attention to those things.

548
00:25:56,160 --> 00:25:58,359
Speaker 1: So we should not hire based on vibes, is what

549
00:25:58,400 --> 00:25:59,080
Speaker 1: I hear say.

550
00:25:59,720 --> 00:26:04,280
Speaker 5: I think vibes matter, but I also think like it's

551
00:26:04,440 --> 00:26:08,720
Speaker 5: understanding truth. And actually I'm going to pick up the

552
00:26:08,720 --> 00:26:11,600
Speaker 5: phone and call previous employer. I need to find out

553
00:26:11,800 --> 00:26:14,160
Speaker 5: are you really who you say you are. I need

554
00:26:14,200 --> 00:26:15,879
Speaker 5: to know if you just didn't go back because you

555
00:26:15,880 --> 00:26:17,960
Speaker 5: didn't want to go back to the job, or but

556
00:26:18,080 --> 00:26:20,040
Speaker 5: did they not want you back at that other job?

557
00:26:20,240 --> 00:26:23,080
Speaker 5: And sometimes that's the case. It's worth it to you

558
00:26:23,200 --> 00:26:25,480
Speaker 5: to do the hard work. You know, my father said

559
00:26:25,520 --> 00:26:28,040
Speaker 5: something when I was growing up. I'll never forget it,

560
00:26:28,080 --> 00:26:31,679
Speaker 5: and he said, everybody in life pays everybody pays. Some

561
00:26:31,720 --> 00:26:35,680
Speaker 5: people pay now, some people pay later. I'd rather pay

562
00:26:35,680 --> 00:26:37,600
Speaker 5: now so that I don't have to pay later. And

563
00:26:37,680 --> 00:26:39,960
Speaker 5: what I mean by that in this context is I

564
00:26:40,000 --> 00:26:42,480
Speaker 5: would rather do the hard work now to make sure

565
00:26:42,480 --> 00:26:45,359
Speaker 5: you're the right person, then pay for it in six

566
00:26:45,440 --> 00:26:47,359
Speaker 5: months when I find out you couldn't do all you

567
00:26:47,400 --> 00:26:48,000
Speaker 5: said you could do.

568
00:26:49,480 --> 00:26:53,320
Speaker 1: Okay, So we obviously, as entrepreneurs and employers, we want

569
00:26:53,400 --> 00:26:56,960
Speaker 1: to kind of strike that balance between building a place

570
00:26:57,000 --> 00:26:59,679
Speaker 1: that's a great place to work at but also be

571
00:26:59,720 --> 00:27:01,480
Speaker 1: able to server clients effectively.

572
00:27:01,560 --> 00:27:03,600
Speaker 3: So how do you balance them listening?

573
00:27:04,160 --> 00:27:08,640
Speaker 5: That's the game, is listening to them, and they don't

574
00:27:08,680 --> 00:27:12,320
Speaker 5: always know what they're asking for either. We don't always

575
00:27:12,400 --> 00:27:15,359
Speaker 5: know what we're looking for as consumers. I mean, we

576
00:27:15,400 --> 00:27:17,639
Speaker 5: don't always know what the solution is. We just know

577
00:27:17,680 --> 00:27:19,920
Speaker 5: we have a need and it is your job as

578
00:27:19,960 --> 00:27:22,359
Speaker 5: the business owner, as the entrepreneur to figure out the

579
00:27:22,359 --> 00:27:25,920
Speaker 5: best and most efficient, cost effective way to solve the problem.

580
00:27:26,240 --> 00:27:29,840
Speaker 5: But the consumer doesn't always know how to define the problem.

581
00:27:30,080 --> 00:27:33,080
Speaker 5: But if you're paying attention to what they say, the

582
00:27:33,160 --> 00:27:35,600
Speaker 5: words they use, how they use the products that they

583
00:27:35,640 --> 00:27:39,400
Speaker 5: have today, you can find solutions. If you're paying attention.

584
00:27:39,520 --> 00:27:43,240
Speaker 5: So the job is to be ears all day long,

585
00:27:43,560 --> 00:27:46,439
Speaker 5: eyes paying attention. The job is not to talk. Your

586
00:27:46,480 --> 00:27:48,359
Speaker 5: job is to figure out what people need and to

587
00:27:48,359 --> 00:27:50,280
Speaker 5: be able to sayciate that need somehow.

588
00:27:50,320 --> 00:27:53,960
Speaker 3: That I need to listen more. That's what's good advice.

589
00:27:56,080 --> 00:27:57,359
Speaker 1: Coming up after the break.

590
00:27:57,840 --> 00:28:00,560
Speaker 5: There are people who live and have never asked themselves

591
00:28:00,600 --> 00:28:02,719
Speaker 5: what they want to be doing. And so if I

592
00:28:02,800 --> 00:28:05,520
Speaker 5: know and I'm clear on what I want, I know

593
00:28:05,600 --> 00:28:07,240
Speaker 5: what doesn't help get me there.

594
00:28:07,200 --> 00:28:19,480
Speaker 1: We'll be right back with Mine the Business. Welcome back

595
00:28:19,520 --> 00:28:23,280
Speaker 1: to Mind the Business, small business success stories from iHeartMedia's

596
00:28:23,400 --> 00:28:25,280
Speaker 1: Ruby Studio and Into It QuickBooks.

597
00:28:27,680 --> 00:28:30,760
Speaker 2: You know, as we think back to when you began

598
00:28:31,000 --> 00:28:36,320
Speaker 2: building out your ecosystem, was the priority on the customers?

599
00:28:36,960 --> 00:28:40,840
Speaker 2: Was it on growing the business or was it on employees?

600
00:28:40,880 --> 00:28:43,520
Speaker 2: If you had to pick one as the most important

601
00:28:43,680 --> 00:28:49,560
Speaker 2: part of your success, if this ecosystem customers, business growth, right, reinvesting,

602
00:28:49,800 --> 00:28:51,000
Speaker 2: or was it the employees.

603
00:28:51,120 --> 00:28:53,080
Speaker 5: I mean, nothing matters if you don't have somebody who

604
00:28:53,120 --> 00:28:54,080
Speaker 5: wants to buy your product.

605
00:28:54,560 --> 00:28:55,800
Speaker 3: I was hoping you're gonna say that.

606
00:28:55,800 --> 00:28:58,000
Speaker 5: Yeah, I mean I can have ten employees, but if

607
00:28:58,000 --> 00:29:01,040
Speaker 5: ain't nobody buying nothing, I got no employee, include me

608
00:29:01,800 --> 00:29:05,560
Speaker 5: real quick. You want to find a need or a

609
00:29:05,640 --> 00:29:09,000
Speaker 5: desire in the marketplace that people are willing to pay

610
00:29:09,040 --> 00:29:13,040
Speaker 5: for at a level that can sustain and grow. That's

611
00:29:13,400 --> 00:29:17,240
Speaker 5: the definition of business. Find a need or a desire

612
00:29:17,480 --> 00:29:20,680
Speaker 5: that people will pay for at a level that allows

613
00:29:20,720 --> 00:29:24,120
Speaker 5: you to be able to consistently produce the outcome for them.

614
00:29:24,560 --> 00:29:27,160
Speaker 5: And so that does not mean employees, That does not

615
00:29:27,280 --> 00:29:31,520
Speaker 5: mean building, That does not mean product. That means fulfilling something,

616
00:29:31,880 --> 00:29:35,960
Speaker 5: satiating it because what you think is the product could

617
00:29:36,040 --> 00:29:38,000
Speaker 5: actually not be the product. It could be something else.

618
00:29:38,240 --> 00:29:40,240
Speaker 5: It could be a service instead of a product. It

619
00:29:40,280 --> 00:29:42,200
Speaker 5: could be a product instead of a service. And so

620
00:29:42,280 --> 00:29:44,760
Speaker 5: the job is to figure out, can I find a

621
00:29:44,800 --> 00:29:47,040
Speaker 5: need in the marketplace or desire in the marketplace that

622
00:29:47,120 --> 00:29:50,400
Speaker 5: I actually am interested in fulfilling. If you can find

623
00:29:50,400 --> 00:29:53,280
Speaker 5: that match and marriage, you will go through the hard

624
00:29:53,280 --> 00:29:55,959
Speaker 5: times when they get hard, because they're inevitably going to

625
00:29:56,000 --> 00:29:58,880
Speaker 5: be hard, but you'll get the energy to continue on.

626
00:29:59,600 --> 00:30:01,160
Speaker 5: I just don't I want people to get caught up

627
00:30:01,240 --> 00:30:03,680
Speaker 5: on Hey, I got the best idea, and everybody in

628
00:30:03,720 --> 00:30:06,640
Speaker 5: here got a great idea. Everybody in here knows somebody

629
00:30:06,760 --> 00:30:08,920
Speaker 5: with a great idea. And some of the people you

630
00:30:08,960 --> 00:30:10,920
Speaker 5: know what a great idea will never do anything with it.

631
00:30:11,440 --> 00:30:13,720
Speaker 5: That's just how it works, because it ain't about having

632
00:30:13,760 --> 00:30:17,240
Speaker 5: a great idea alone. It's about having a good enough

633
00:30:17,280 --> 00:30:19,040
Speaker 5: idea that people are wild going to pay for and

634
00:30:19,080 --> 00:30:21,800
Speaker 5: then a whole bunch of work. That's it.

635
00:30:22,520 --> 00:30:23,400
Speaker 3: I couldn't agree more.

636
00:30:23,560 --> 00:30:27,000
Speaker 2: It reminds me of I'm going to butcher the quote here,

637
00:30:27,000 --> 00:30:29,920
Speaker 2: but Alex Tramosi a guy watch on YouTube, you had

638
00:30:29,920 --> 00:30:34,080
Speaker 2: a quote that was like, success happens as an entrepreneur

639
00:30:34,120 --> 00:30:37,920
Speaker 2: when you do the mundane things for longer than anyone

640
00:30:38,160 --> 00:30:41,160
Speaker 2: imagines wanting to do that. Right, So it's like doing

641
00:30:41,240 --> 00:30:43,840
Speaker 2: those things that you know you're good at and everyone

642
00:30:43,840 --> 00:30:45,200
Speaker 2: else is like, I don't know, I don't want to

643
00:30:45,240 --> 00:30:47,080
Speaker 2: do that, but you do it for so long you

644
00:30:47,200 --> 00:30:49,680
Speaker 2: become so good at it, and then and then people

645
00:30:49,720 --> 00:30:52,239
Speaker 2: start buying products and services from you that I have

646
00:30:52,280 --> 00:30:54,200
Speaker 2: no idea who you are because it's all word of mouth.

647
00:30:54,240 --> 00:30:57,320
Speaker 2: I mean, it's it's just it's it's compounding, it really is.

648
00:30:57,360 --> 00:30:59,120
Speaker 5: And we live in a day and it's just for

649
00:30:59,360 --> 00:31:02,120
Speaker 5: people and the building, specifically with products, but it may

650
00:31:02,160 --> 00:31:05,080
Speaker 5: also work for services too, Like the day we live

651
00:31:05,160 --> 00:31:08,560
Speaker 5: in the best thing you can do is build a brand.

652
00:31:09,680 --> 00:31:12,560
Speaker 5: In building a brand, that means you become and you

653
00:31:12,640 --> 00:31:15,400
Speaker 5: present yourself as somebody that I will follow you wherever

654
00:31:15,440 --> 00:31:18,240
Speaker 5: you go. If you put out a book, I'm buying it.

655
00:31:18,640 --> 00:31:20,360
Speaker 5: If you put out a T shirt, I'm buying it.

656
00:31:20,440 --> 00:31:22,360
Speaker 5: If you put out a class, I'm buying because I

657
00:31:23,200 --> 00:31:25,520
Speaker 5: dig what you're talking about and I'm into how you

658
00:31:25,560 --> 00:31:28,920
Speaker 5: present yourself to the world. And so it is cool

659
00:31:29,000 --> 00:31:31,000
Speaker 5: to have a product and you will do a lot

660
00:31:31,040 --> 00:31:32,760
Speaker 5: of work trying to sell that product, but if you

661
00:31:32,840 --> 00:31:35,959
Speaker 5: spend the time on the brand, people will buy whatever

662
00:31:36,000 --> 00:31:36,520
Speaker 5: you put out.

663
00:31:36,920 --> 00:31:39,800
Speaker 2: I couldn't have set it better myself. So, well, what's

664
00:31:39,840 --> 00:31:43,240
Speaker 2: next for you and your business ecosystem? Here of as

665
00:31:43,320 --> 00:31:45,600
Speaker 2: call it eighteen twenty four months old, gro.

666
00:31:45,880 --> 00:31:48,920
Speaker 5: I'm doing what I'm living my dream, and the goal

667
00:31:49,000 --> 00:31:51,760
Speaker 5: now is just to continue growing. I don't imagine I'll

668
00:31:51,760 --> 00:31:54,360
Speaker 5: be doing anything different in five years that I'm doing out.

669
00:31:54,440 --> 00:31:55,960
Speaker 5: It'll just be bigger. I like that.

670
00:31:56,240 --> 00:31:58,240
Speaker 1: Yeah, I love that, And I love what you said

671
00:31:58,240 --> 00:32:00,479
Speaker 1: about building a brand. You know that you want to

672
00:32:00,600 --> 00:32:03,720
Speaker 1: kind of be associated with being the lead expert in

673
00:32:03,760 --> 00:32:06,600
Speaker 1: your industry, and I think QuickBooks is actually really good

674
00:32:06,640 --> 00:32:08,880
Speaker 1: at doing that because when you think about it's.

675
00:32:08,760 --> 00:32:09,600
Speaker 4: Like, duh, why not?

676
00:32:11,120 --> 00:32:13,440
Speaker 5: And I would say, like this last thing on brand

677
00:32:13,640 --> 00:32:15,680
Speaker 5: and I'm happy to talk about whatever, like, but last

678
00:32:15,680 --> 00:32:18,960
Speaker 5: thing I'll say on brand is stay on brand. Also

679
00:32:19,080 --> 00:32:22,040
Speaker 5: because it is so easy to get compelled, like I

680
00:32:22,080 --> 00:32:23,680
Speaker 5: tell you, Like when I told you, I did radio

681
00:32:24,000 --> 00:32:26,440
Speaker 5: for a period of time, and then I kept getting

682
00:32:26,480 --> 00:32:29,040
Speaker 5: asked to do more radio stuff, and I didn't want

683
00:32:29,080 --> 00:32:32,320
Speaker 5: to be seen as the radio guy, and so I

684
00:32:32,360 --> 00:32:36,520
Speaker 5: had to stop accepting radio stuff, and so I had

685
00:32:36,560 --> 00:32:38,440
Speaker 5: to stop im seeing for a period of time. I

686
00:32:38,440 --> 00:32:41,080
Speaker 5: had to stop, you know, djaying for a period of time.

687
00:32:41,080 --> 00:32:42,720
Speaker 5: I loved the DJ, but there was a I was

688
00:32:42,720 --> 00:32:45,520
Speaker 5: trying to change how my perception was in the world,

689
00:32:46,160 --> 00:32:48,720
Speaker 5: and so I had to divorce myself from certain things

690
00:32:48,760 --> 00:32:51,680
Speaker 5: because they would continue to perpetuate what people saw me

691
00:32:51,760 --> 00:32:53,800
Speaker 5: as I want them to see me and respect me

692
00:32:53,800 --> 00:32:57,680
Speaker 5: as a business person and a technologist. And so you

693
00:32:57,760 --> 00:33:00,640
Speaker 5: have to protect and if you're clear on what you

694
00:33:00,680 --> 00:33:02,520
Speaker 5: want to do. So I talked about being clear on

695
00:33:02,560 --> 00:33:05,200
Speaker 5: how you judge your employees and etc. Are you clear

696
00:33:05,240 --> 00:33:07,960
Speaker 5: on you are you clear on what you want your

697
00:33:08,000 --> 00:33:10,959
Speaker 5: life to be? Like? It astonishes me that there are

698
00:33:11,000 --> 00:33:13,800
Speaker 5: people who live and have never asked themselves what they

699
00:33:13,800 --> 00:33:17,600
Speaker 5: want to be doing. What do I actually want in life?

700
00:33:17,880 --> 00:33:19,680
Speaker 5: So so many of us just do stuff, and we

701
00:33:19,720 --> 00:33:22,840
Speaker 5: take opportunities, and we take things that may be opportunities

702
00:33:22,840 --> 00:33:25,840
Speaker 5: but are not, and we just do stuff. But actually,

703
00:33:25,880 --> 00:33:28,640
Speaker 5: what do you want? And so if I know and

704
00:33:28,720 --> 00:33:31,560
Speaker 5: I'm clear on what I want, I know what doesn't

705
00:33:31,560 --> 00:33:32,360
Speaker 5: help get me there?

706
00:33:32,520 --> 00:33:33,200
Speaker 3: That's powerful.

707
00:33:33,440 --> 00:33:36,040
Speaker 1: That's a great setup for my next question, which is,

708
00:33:36,160 --> 00:33:38,440
Speaker 1: let's talk to the small business owners who are considering

709
00:33:38,520 --> 00:33:42,440
Speaker 1: making a change in their business structure, the ecosystem they

710
00:33:42,480 --> 00:33:44,920
Speaker 1: know maybe they're reaching a point where it's hard to

711
00:33:44,960 --> 00:33:47,239
Speaker 1: scale the way things are right now, or they just

712
00:33:47,560 --> 00:33:50,440
Speaker 1: they're evolving. So what advice would you give to them?

713
00:33:50,840 --> 00:33:52,680
Speaker 5: I think at the end of the day, everything is

714
00:33:52,720 --> 00:33:56,560
Speaker 5: about designing in your mind and on paper what do

715
00:33:56,600 --> 00:33:58,680
Speaker 5: I want the future to look like? And I'm a

716
00:33:58,680 --> 00:34:00,840
Speaker 5: big like AI guy, so so and so like. We

717
00:34:01,040 --> 00:34:03,200
Speaker 5: use chat GPT for a lot of these things. I

718
00:34:03,240 --> 00:34:05,760
Speaker 5: type this in chat GPT the other day. I won't

719
00:34:05,760 --> 00:34:07,280
Speaker 5: tell you what the answer was, but I'll tell you.

720
00:34:07,400 --> 00:34:09,200
Speaker 5: So I checked the answer. I say, if I want

721
00:34:09,239 --> 00:34:12,320
Speaker 5: told house to be at X number, in five years,

722
00:34:12,640 --> 00:34:14,719
Speaker 5: what are the things I should be doing now to

723
00:34:14,840 --> 00:34:20,719
Speaker 5: prepare me for that? And I got remarkable answers. I

724
00:34:20,719 --> 00:34:22,239
Speaker 5: think it's just still that problem. That's a good problem.

725
00:34:22,600 --> 00:34:25,719
Speaker 5: So if you ask chat GPT or friends and say,

726
00:34:25,800 --> 00:34:28,520
Speaker 5: you know, if I want to be successful in five years,

727
00:34:28,560 --> 00:34:30,560
Speaker 5: I want to be at this level in five years,

728
00:34:30,640 --> 00:34:33,200
Speaker 5: what are the things I should be doing now? And

729
00:34:33,239 --> 00:34:36,879
Speaker 5: so I think we live in a day where not

730
00:34:36,960 --> 00:34:40,719
Speaker 5: just information is regularly available, but ideas are readily available.

731
00:34:41,040 --> 00:34:44,359
Speaker 5: And so surround yourself with people who helped to push

732
00:34:44,440 --> 00:34:47,320
Speaker 5: you further than you could imagine you could have gone.

733
00:34:47,760 --> 00:34:51,279
Speaker 5: And if you continue to position yourself around people in

734
00:34:51,400 --> 00:34:53,239
Speaker 5: rooms like this, and it said like y'all should get

735
00:34:53,239 --> 00:34:55,759
Speaker 5: to know each other. If you position yourself in rooms

736
00:34:55,800 --> 00:34:58,200
Speaker 5: like this, you will constantly be challenged and you will

737
00:34:58,200 --> 00:35:01,600
Speaker 5: constantly grow and get better. But to specifically answer your question,

738
00:35:02,080 --> 00:35:05,680
Speaker 5: business is about fundamentals always, all the time. It is

739
00:35:05,719 --> 00:35:09,400
Speaker 5: always about how we're delivering the best product to the consumer.

740
00:35:09,680 --> 00:35:11,879
Speaker 5: At the end of the day, quick book thinks about that.

741
00:35:12,320 --> 00:35:13,840
Speaker 5: The biggest companies in the world think about that. The

742
00:35:13,840 --> 00:35:15,799
Speaker 5: smallest companies in the world think about that is how

743
00:35:15,800 --> 00:35:19,160
Speaker 5: do we do that? And so it's always having that hand.

744
00:35:19,160 --> 00:35:21,880
Speaker 5: The can combat to use that phrase with the consumer

745
00:35:21,960 --> 00:35:24,479
Speaker 5: listening to them, they will tell you what they want.

746
00:35:25,200 --> 00:35:27,399
Speaker 2: Yeah, it kind of comes back to that quote by

747
00:35:27,920 --> 00:35:31,320
Speaker 2: I think it's Jeff Bezos with Amazon, right, relentlessly obsessing

748
00:35:31,440 --> 00:35:35,520
Speaker 2: that's over your customer. Absolutely, So Janie alluded to it earlier.

749
00:35:35,520 --> 00:35:38,200
Speaker 2: In twenty twelve, you were the co chair of the

750
00:35:38,239 --> 00:35:41,440
Speaker 2: Ohio Small Business Owners for the Obama Committee, part of

751
00:35:41,440 --> 00:35:43,520
Speaker 2: the Obama for America campaign.

752
00:35:44,040 --> 00:35:46,759
Speaker 3: What did that roll and tail? That's the real So.

753
00:35:46,719 --> 00:35:49,640
Speaker 5: It's advocating around the state for some of the business

754
00:35:49,719 --> 00:35:53,200
Speaker 5: policies that were alive around the time. And so we

755
00:35:53,239 --> 00:35:55,000
Speaker 5: had a chance to go around the state of Ohio

756
00:35:55,120 --> 00:35:58,160
Speaker 5: talking to small business owners and making sure that the

757
00:35:58,280 --> 00:36:03,120
Speaker 5: campaign at the time was designing policy around what Ohioans

758
00:36:03,160 --> 00:36:05,000
Speaker 5: actually need. So that's what we were doing.

759
00:36:05,239 --> 00:36:07,160
Speaker 2: So what did you I mean, you were surrounding yourself,

760
00:36:07,200 --> 00:36:09,960
Speaker 2: I'm sure with a lot of people that were, you know,

761
00:36:09,960 --> 00:36:11,920
Speaker 2: boots on the ground small business owners.

762
00:36:11,960 --> 00:36:13,280
Speaker 3: What did you learn from them?

763
00:36:13,400 --> 00:36:16,120
Speaker 2: I mean people that you might not have surrounded yourself

764
00:36:16,120 --> 00:36:17,880
Speaker 2: with in the first place, Right, what lessons did you

765
00:36:17,920 --> 00:36:19,240
Speaker 2: take and then apply to your own businesses?

766
00:36:19,360 --> 00:36:19,520
Speaker 4: Yeah?

767
00:36:19,600 --> 00:36:21,279
Speaker 5: And I was one of them myself too, So I

768
00:36:21,360 --> 00:36:24,120
Speaker 5: was with my peers people I just didn't know before.

769
00:36:24,480 --> 00:36:26,040
Speaker 5: And so one of the things that you know, I

770
00:36:26,080 --> 00:36:31,600
Speaker 5: found interesting about Ohio entrepreneurs is that we are not

771
00:36:31,680 --> 00:36:34,400
Speaker 5: afraid to get our hands dirty. We are not afraid

772
00:36:34,440 --> 00:36:36,960
Speaker 5: to do the mundane stuff that you talked about. So

773
00:36:37,000 --> 00:36:39,680
Speaker 5: you may not see our businesses, you know, on TV

774
00:36:39,800 --> 00:36:43,319
Speaker 5: and then bright lights, but these are businesses that you

775
00:36:43,360 --> 00:36:46,320
Speaker 5: can't live without. And so a lot of the things

776
00:36:46,320 --> 00:36:49,880
Speaker 5: that get put in to support businesses that get the

777
00:36:49,880 --> 00:36:53,520
Speaker 5: bright lights. I wouldn't much rather, you know, somebody is

778
00:36:54,040 --> 00:36:56,520
Speaker 5: a mentor of mine from a distance, you know, because

779
00:36:56,600 --> 00:36:59,120
Speaker 5: I believe people that I follow are also mentors. They

780
00:36:59,200 --> 00:37:02,320
Speaker 5: just don't know it. You can laugh at that. That was funny,

781
00:37:05,120 --> 00:37:07,120
Speaker 5: he said. You know, like one of the greatest things

782
00:37:07,120 --> 00:37:10,440
Speaker 5: about like the gold Rush is the actual money was

783
00:37:10,480 --> 00:37:12,960
Speaker 5: made by the people who sold the picks and shovels.

784
00:37:14,239 --> 00:37:16,960
Speaker 5: The gold rush wasn't necessarily the people who got rich

785
00:37:17,120 --> 00:37:19,200
Speaker 5: was not the people who found the gold, because everybody

786
00:37:19,280 --> 00:37:21,640
Speaker 5: was looking for gold, But the people who sold the

787
00:37:21,640 --> 00:37:23,880
Speaker 5: picks and shovels were the ones that actually made the money.

788
00:37:24,360 --> 00:37:26,760
Speaker 5: And so I am so when I say like Ohio

789
00:37:26,840 --> 00:37:29,759
Speaker 5: small businesses. To answer your question, we're the people who

790
00:37:29,800 --> 00:37:32,720
Speaker 5: make picks and shovels, and so we make life work

791
00:37:33,080 --> 00:37:35,520
Speaker 5: in places that often get overlooked.

792
00:37:36,320 --> 00:37:37,839
Speaker 3: I love that. I love that answer so much.

793
00:37:39,120 --> 00:37:42,080
Speaker 1: All right, So we're actually going to hop into some

794
00:37:42,239 --> 00:37:45,000
Speaker 1: audience questions, maybe a little rapid fire style.

795
00:37:47,120 --> 00:37:51,040
Speaker 4: Yeah, we got.

796
00:37:50,840 --> 00:37:52,919
Speaker 1: Some really great questions lined up for you. The first

797
00:37:52,920 --> 00:37:56,880
Speaker 1: one is starting from business questions.

798
00:37:58,600 --> 00:38:01,360
Speaker 4: What can get dating advice?

799
00:38:01,400 --> 00:38:02,080
Speaker 1: What do you want to do?

800
00:38:04,080 --> 00:38:04,400
Speaker 4: All right?

801
00:38:04,480 --> 00:38:08,120
Speaker 1: This first question is for Renee when starting a new business,

802
00:38:08,239 --> 00:38:12,120
Speaker 1: what is the best option, in your opinion, LLC or corp?

803
00:38:12,600 --> 00:38:14,960
Speaker 1: And do you think you need to do this immediately

804
00:38:15,160 --> 00:38:16,880
Speaker 1: or should you wait until money starts coming in.

805
00:38:17,120 --> 00:38:20,720
Speaker 5: Yeah, I'm not a tax advisor. I'm not a lawyer.

806
00:38:20,800 --> 00:38:23,759
Speaker 5: I'm not so I'm gonna say that disclaimer. So it

807
00:38:23,800 --> 00:38:26,520
Speaker 5: really just depends on the kind of business. So I

808
00:38:26,520 --> 00:38:28,359
Speaker 5: will say that, and that's probably all I will say

809
00:38:28,360 --> 00:38:31,040
Speaker 5: about the structure, because I'm not gonna get myself in trouble.

810
00:38:31,400 --> 00:38:33,560
Speaker 5: There's people with quick books who can answer that. Sure,

811
00:38:35,000 --> 00:38:37,240
Speaker 5: But which is the one to do first? So there's

812
00:38:37,480 --> 00:38:40,000
Speaker 5: different schools of thought of what you should do first.

813
00:38:40,239 --> 00:38:42,640
Speaker 5: I am of the school of thought that says, do

814
00:38:42,880 --> 00:38:45,600
Speaker 5: enough to make sure you're protected, and no more until

815
00:38:45,640 --> 00:38:48,239
Speaker 5: you've got a customer waiting for it. I'm of that

816
00:38:48,239 --> 00:38:50,560
Speaker 5: school of thought. But it also depends on which industry

817
00:38:50,600 --> 00:38:52,880
Speaker 5: you're in. So obviously you're going to be in healthcare,

818
00:38:52,880 --> 00:38:54,040
Speaker 5: and you got to start up in healthcare. You need

819
00:38:54,080 --> 00:38:56,640
Speaker 5: to do certain things. Regulated industries you need to do

820
00:38:56,680 --> 00:38:59,480
Speaker 5: certain things. But if you're you know, creating a new

821
00:38:59,680 --> 00:39:02,560
Speaker 5: shape utter or you doing you know, creating a new

822
00:39:02,600 --> 00:39:05,600
Speaker 5: product or this new service that isn't in the regulated industry,

823
00:39:05,760 --> 00:39:08,120
Speaker 5: the most time you should be spent doing is finding

824
00:39:08,160 --> 00:39:09,720
Speaker 5: somebody who will pay you. Period.

825
00:39:10,440 --> 00:39:12,320
Speaker 2: Yeah, I mean it comes back to what you said before,

826
00:39:12,360 --> 00:39:14,160
Speaker 2: which was, you know, if you don't have customers, you

827
00:39:14,160 --> 00:39:17,200
Speaker 2: don't have employees, you know, everything else oxygen.

828
00:39:17,560 --> 00:39:19,200
Speaker 5: You can't breathe if you don't have a customer one

829
00:39:19,280 --> 00:39:19,840
Speaker 5: hundred percent.

830
00:39:20,320 --> 00:39:22,520
Speaker 3: So this question is from Kristen.

831
00:39:23,239 --> 00:39:25,759
Speaker 2: What is your favorite mistake that you've made early on

832
00:39:25,840 --> 00:39:29,080
Speaker 2: in your career that had the biggest positive impact on

833
00:39:29,120 --> 00:39:30,000
Speaker 2: your success today.

834
00:39:31,080 --> 00:39:33,560
Speaker 5: So, as I mentioned, one of my mentors owned a

835
00:39:33,560 --> 00:39:35,480
Speaker 5: bunch of McDonald's restaurants. I didn't say what they were.

836
00:39:35,520 --> 00:39:38,440
Speaker 5: They were McDonald's restaurants, and when I had the idea

837
00:39:38,560 --> 00:39:42,760
Speaker 5: for Creatio, he let me test this live custom radio

838
00:39:42,760 --> 00:39:46,120
Speaker 5: station in his restaurant. What he didn't tell me is

839
00:39:46,200 --> 00:39:48,000
Speaker 5: this restaurant that he let me do it and didn't

840
00:39:48,000 --> 00:39:51,880
Speaker 5: have a sound system. And so this is my first

841
00:39:52,120 --> 00:39:55,400
Speaker 5: restaurant that I've ever put anything in, and so I

842
00:39:55,440 --> 00:39:58,240
Speaker 5: had to figure out how to install the sound system.

843
00:39:58,239 --> 00:40:00,799
Speaker 5: But also the kicker is the there was no drop

844
00:40:00,840 --> 00:40:03,800
Speaker 5: ceiling between the where the office was in the lobby.

845
00:40:04,239 --> 00:40:07,920
Speaker 5: It was just drywall, and so I didn't know how

846
00:40:07,960 --> 00:40:10,160
Speaker 5: to get the wire above the ceiling to get to

847
00:40:10,200 --> 00:40:14,480
Speaker 5: the lobby. And so I'm legit stapling speaker wire to

848
00:40:14,600 --> 00:40:18,000
Speaker 5: the ceiling through the kitchen of a McDonald's restaurant. And

849
00:40:18,040 --> 00:40:20,560
Speaker 5: it wasn't even commercial great speaker wire. It was like

850
00:40:20,680 --> 00:40:23,239
Speaker 5: car grade speaker Best Buy. So it was like, it's

851
00:40:23,480 --> 00:40:26,080
Speaker 5: such a bad faux pod to be doing, you know,

852
00:40:26,160 --> 00:40:28,640
Speaker 5: in the commercial environment. If the fire marshall would have

853
00:40:28,640 --> 00:40:31,000
Speaker 5: come in, we would have all been bad. But I

854
00:40:31,440 --> 00:40:33,319
Speaker 5: look back at that like, you know, this is I

855
00:40:33,360 --> 00:40:35,600
Speaker 5: was trying to figure it out. And so if you

856
00:40:35,600 --> 00:40:39,279
Speaker 5: see a McDonald's with staple holes through the ceiling, that

857
00:40:39,360 --> 00:40:40,560
Speaker 5: was probably my McDonald's.

858
00:40:41,160 --> 00:40:43,440
Speaker 1: Oh god, that reminds me of my very first like

859
00:40:43,560 --> 00:40:46,480
Speaker 1: zoom training where I was using like a laptop that

860
00:40:46,600 --> 00:40:49,680
Speaker 1: was probably older than me, and the thing just froze

861
00:40:49,840 --> 00:40:52,239
Speaker 1: for like thirty minute it and the internet went out

862
00:40:52,320 --> 00:40:54,000
Speaker 1: and then the battery died and I was like, it's

863
00:40:54,040 --> 00:40:56,759
Speaker 1: got to be better than this, got to be better

864
00:40:56,760 --> 00:40:57,600
Speaker 1: than this next time.

865
00:40:58,600 --> 00:40:58,920
Speaker 3: All right.

866
00:40:58,960 --> 00:41:00,799
Speaker 1: So this question is actually gonna for all of us.

867
00:41:01,320 --> 00:41:04,000
Speaker 1: I'll let you lead, will So this question is from

868
00:41:04,080 --> 00:41:07,040
Speaker 1: VICKI what was the hardest part of getting your business

869
00:41:07,120 --> 00:41:07,880
Speaker 1: up and running?

870
00:41:08,560 --> 00:41:13,319
Speaker 5: Getting over fear? And so I would say, number one,

871
00:41:13,360 --> 00:41:18,280
Speaker 5: it wasn't hard. But there are so many mental roadblocks

872
00:41:18,400 --> 00:41:20,759
Speaker 5: you've got to get over too, because so often we

873
00:41:20,800 --> 00:41:23,719
Speaker 5: tell ourselves no, We'll say, oh, all that wouldn't work

874
00:41:23,760 --> 00:41:27,040
Speaker 5: because all that, But did you try it? And so

875
00:41:27,800 --> 00:41:30,880
Speaker 5: they're particularly coming from, you know, a family where not

876
00:41:30,920 --> 00:41:33,680
Speaker 5: a bunch of people were entrepreneurs, but they had entrepreneurial

877
00:41:33,760 --> 00:41:36,320
Speaker 5: dreams and just didn't go after them or didn't succeed

878
00:41:36,400 --> 00:41:39,600
Speaker 5: or whatever it was. We ended up getting in these

879
00:41:39,640 --> 00:41:43,680
Speaker 5: cycles of self doubt. And I'm not going to sit

880
00:41:43,760 --> 00:41:45,720
Speaker 5: up here and say I was the most confident person.

881
00:41:45,719 --> 00:41:47,200
Speaker 5: I just knew what I wanted and I was just

882
00:41:47,239 --> 00:41:49,759
Speaker 5: gonna go. And it was out of ignorance, like I

883
00:41:49,800 --> 00:41:52,360
Speaker 5: didn't know what to add. So I'm just I'm a goer,

884
00:41:52,680 --> 00:41:55,200
Speaker 5: and so I just go, not knowing which direction, but

885
00:41:55,239 --> 00:41:58,279
Speaker 5: I know I want something and I'm going for it.

886
00:41:58,360 --> 00:42:00,920
Speaker 5: But when you go on that your head at night,

887
00:42:00,960 --> 00:42:03,000
Speaker 5: I did even mention this. I should I'll say it

888
00:42:03,040 --> 00:42:07,280
Speaker 5: because it's important. Two weeks before I closed on the building,

889
00:42:07,280 --> 00:42:09,680
Speaker 5: which is now toll House, I haven't once had a

890
00:42:09,680 --> 00:42:13,200
Speaker 5: nervous breakdown because I'm like, nobody in my family ever

891
00:42:13,280 --> 00:42:16,640
Speaker 5: bought anything outside of their home, and here I'm in

892
00:42:16,680 --> 00:42:20,000
Speaker 5: about to close in a couple of days on a

893
00:42:20,040 --> 00:42:24,800
Speaker 5: twenty five thousand square foot building, and I'm like, I

894
00:42:24,880 --> 00:42:26,960
Speaker 5: remember sleeping on the couch that night, like because I

895
00:42:26,960 --> 00:42:30,879
Speaker 5: couldn't move, and I'm like, can I cancel the closing day?

896
00:42:30,960 --> 00:42:35,480
Speaker 5: Like I'm like, I'm legit, I'm I freaked out. And

897
00:42:35,520 --> 00:42:40,800
Speaker 5: so there are moments of self doubt, there are moments

898
00:42:40,800 --> 00:42:44,719
Speaker 5: of fear that will keep you stuck. And so there's

899
00:42:44,719 --> 00:42:47,279
Speaker 5: this analogy I like to use in these moments of

900
00:42:47,680 --> 00:42:49,920
Speaker 5: you know, anybody or in room ever played football, and

901
00:42:50,080 --> 00:42:51,920
Speaker 5: I'm not gonna give you a football thing. But if

902
00:42:51,920 --> 00:42:55,919
Speaker 5: you'll appreciate this, So in American football, and you've got

903
00:42:55,920 --> 00:42:58,080
Speaker 5: the ball and you're running with the ball, and you've

904
00:42:58,080 --> 00:42:59,680
Speaker 5: got people trying to bring you down, to trying to

905
00:42:59,680 --> 00:43:02,759
Speaker 5: tackle you, and et cetera, the most important thing to do,

906
00:43:03,880 --> 00:43:06,000
Speaker 5: the most important thing to do when they're trying to

907
00:43:06,000 --> 00:43:08,640
Speaker 5: bring you down is keep moving your feet. It is

908
00:43:08,680 --> 00:43:11,680
Speaker 5: not jukum, it is not spin. It does not run faster,

909
00:43:11,800 --> 00:43:14,040
Speaker 5: it is not none of the most important thing they do.

910
00:43:14,040 --> 00:43:15,879
Speaker 5: And no matter how many people are on you, even

911
00:43:15,920 --> 00:43:19,160
Speaker 5: if you're not moving forward, the most important thing to

912
00:43:19,200 --> 00:43:22,000
Speaker 5: do is keep moving your feet. In the face of fear,

913
00:43:22,000 --> 00:43:24,880
Speaker 5: in the face of failure, in the face of the depression,

914
00:43:24,920 --> 00:43:27,120
Speaker 5: in the face of running out of money, the face

915
00:43:27,160 --> 00:43:30,200
Speaker 5: of divorce, the most important thing to do is keep

916
00:43:30,520 --> 00:43:31,439
Speaker 5: moving your feet.

917
00:43:31,800 --> 00:43:32,719
Speaker 4: I love that.

918
00:43:32,719 --> 00:43:33,680
Speaker 3: That is a mic drop.

919
00:43:33,920 --> 00:43:35,040
Speaker 4: Yeah.

920
00:43:36,000 --> 00:43:38,200
Speaker 1: I think for me, the hardest part of getting things

921
00:43:38,280 --> 00:43:41,560
Speaker 1: up and running is definitely learning how to let go

922
00:43:42,239 --> 00:43:44,600
Speaker 1: so that you can grow right. Because when you're thinking

923
00:43:44,600 --> 00:43:48,640
Speaker 1: about that first hire, you're still in very much solopreneur

924
00:43:48,920 --> 00:43:51,239
Speaker 1: mindset where you feel like you have to have your

925
00:43:51,320 --> 00:43:55,399
Speaker 1: hands in everything, and usually your first hire is also

926
00:43:55,480 --> 00:43:59,280
Speaker 1: going to be micromanaged about you because you just don't

927
00:43:59,320 --> 00:44:01,640
Speaker 1: know how to let things go right. And you're like

928
00:44:01,719 --> 00:44:04,239
Speaker 1: hiring somebody to do something, but you're also doing it

929
00:44:04,280 --> 00:44:07,000
Speaker 1: for them, and you know that level of trust that

930
00:44:07,040 --> 00:44:09,719
Speaker 1: I think is required. You're giving a part of your

931
00:44:09,760 --> 00:44:12,800
Speaker 1: baby to be taken care of by your business, by

932
00:44:12,920 --> 00:44:15,120
Speaker 1: the employee. And I think that was definitely the hardest

933
00:44:15,160 --> 00:44:18,440
Speaker 1: part for me, just learning that I hired so that

934
00:44:18,480 --> 00:44:21,320
Speaker 1: I don't have to continue burning out, and just learning

935
00:44:21,360 --> 00:44:24,000
Speaker 1: that I don't need to be stirring the pod all

936
00:44:24,040 --> 00:44:26,000
Speaker 1: the time.

937
00:44:27,640 --> 00:44:32,360
Speaker 2: Yes, I'm happy for you, man, I think for me,

938
00:44:33,040 --> 00:44:37,879
Speaker 2: what was you know, the hardest part was getting over

939
00:44:37,920 --> 00:44:41,560
Speaker 2: the fear of failure and failing publicly, right. I feel like,

940
00:44:41,680 --> 00:44:43,520
Speaker 2: back to what you're talking about, building a brand the

941
00:44:43,680 --> 00:44:47,879
Speaker 2: only way that you're going to be a true successful

942
00:44:47,960 --> 00:44:51,359
Speaker 2: big you know, entrepreneur, small business owners like, oh, yeah,

943
00:44:51,400 --> 00:44:53,480
Speaker 2: you're the guy with the T shirt company. You're the

944
00:44:53,520 --> 00:44:55,200
Speaker 2: guy that's got there whatever, right, and people are going

945
00:44:55,239 --> 00:44:58,400
Speaker 2: to know you from that, and if your business fails,

946
00:44:58,560 --> 00:45:01,440
Speaker 2: everyone now knows you the guy with the failed business.

947
00:45:01,800 --> 00:45:04,480
Speaker 2: And for me that was so hard because I didn't

948
00:45:04,480 --> 00:45:06,080
Speaker 2: want to let down my friends. I didn't want to

949
00:45:06,120 --> 00:45:07,839
Speaker 2: let down my parents. I didn't want to let down

950
00:45:08,160 --> 00:45:10,680
Speaker 2: random people on the internet that I guess found me. Right,

951
00:45:10,719 --> 00:45:13,120
Speaker 2: But it's like getting over that hump of like, no,

952
00:45:13,280 --> 00:45:15,879
Speaker 2: this is me. I really enjoy the process and I'm

953
00:45:15,880 --> 00:45:17,480
Speaker 2: not doing this for them. I'm not doing this for

954
00:45:17,520 --> 00:45:19,440
Speaker 2: anyone but myself. I'm doing this for the journey, and

955
00:45:19,480 --> 00:45:20,160
Speaker 2: I'm in it for the long.

956
00:45:20,239 --> 00:45:22,840
Speaker 5: Hundred percent success is the journey, man, Oh, one hundred

957
00:45:22,800 --> 00:45:23,800
Speaker 5: percentcesses the journey.

958
00:45:24,560 --> 00:45:27,720
Speaker 2: Okay, So our next question comes from Kaylee. Kaylee says,

959
00:45:27,880 --> 00:45:30,719
Speaker 2: how do you define success and what kind of mindset

960
00:45:30,760 --> 00:45:35,600
Speaker 2: shifts did you make that helped you develop your dreams

961
00:45:35,600 --> 00:45:37,320
Speaker 2: to become a reality. So, like, what kind of mindset

962
00:45:37,320 --> 00:45:40,359
Speaker 2: shifts did you make to help those dreams become a reality?

963
00:45:40,360 --> 00:45:41,920
Speaker 3: As you were sort of defining success.

964
00:45:42,000 --> 00:45:45,759
Speaker 5: Yeah, so I'll start my saying, so the defining success part.

965
00:45:45,840 --> 00:45:48,520
Speaker 5: I used to think defining success wasn't like a dollar mode.

966
00:45:49,120 --> 00:45:52,160
Speaker 5: But there's an endless doll like dollar, monds always grow

967
00:45:52,280 --> 00:45:54,240
Speaker 5: no matter what scale you at, there was always another

968
00:45:54,280 --> 00:45:56,960
Speaker 5: dollar a mode. And so I like to think of

969
00:45:57,000 --> 00:45:59,200
Speaker 5: success now is do I get to wake up and

970
00:45:59,239 --> 00:46:02,600
Speaker 5: do what I want to do? What did I get

971
00:46:02,640 --> 00:46:05,880
Speaker 5: to choose the direction. I don't always get to choose

972
00:46:05,880 --> 00:46:08,799
Speaker 5: the tasks, because you know, you just have to you know,

973
00:46:08,840 --> 00:46:10,080
Speaker 5: whack a mole. You know, I have to do a

974
00:46:10,120 --> 00:46:12,120
Speaker 5: little bit of that when you run the business. But

975
00:46:12,280 --> 00:46:16,400
Speaker 5: are these problems that I chose because I chose this path?

976
00:46:16,920 --> 00:46:19,960
Speaker 5: And that's how I define success now is do I

977
00:46:20,080 --> 00:46:23,600
Speaker 5: get to work on things that I find interesting, hire

978
00:46:23,640 --> 00:46:25,680
Speaker 5: out the things that I don't want to do, and

979
00:46:25,760 --> 00:46:28,680
Speaker 5: build them for a business that I'm building. That's how

980
00:46:28,719 --> 00:46:31,960
Speaker 5: I define success today. I forgot the second part of the.

981
00:46:31,960 --> 00:46:34,080
Speaker 3: Question, the mindset shift that you had to make.

982
00:46:34,160 --> 00:46:36,560
Speaker 5: Oh so, yeah, I am a I'm a vision boarder.

983
00:46:37,160 --> 00:46:40,640
Speaker 5: And so I before I bought toll House, I had

984
00:46:40,840 --> 00:46:43,440
Speaker 5: buildings like toll House on my vision board because I

985
00:46:43,520 --> 00:46:46,360
Speaker 5: knew one day I was going to have buildings. And

986
00:46:46,440 --> 00:46:49,560
Speaker 5: so I believe that you should keep a vision in

987
00:46:49,600 --> 00:46:52,319
Speaker 5: front of you of what your ideal life looks like.

988
00:46:52,880 --> 00:46:54,759
Speaker 5: And because again, we get caught up in the day

989
00:46:54,800 --> 00:46:57,359
Speaker 5: to day mundane stuff, the stuff that keeps us busy

990
00:46:57,400 --> 00:46:59,640
Speaker 5: and et cetera, and so you can end up being

991
00:47:00,080 --> 00:47:02,520
Speaker 5: so far away from what your vision is for yourself

992
00:47:02,520 --> 00:47:04,520
Speaker 5: if you're not paying attention to what the vision looks like.

993
00:47:05,080 --> 00:47:07,560
Speaker 5: The purpose of the vision board is to keep your

994
00:47:07,640 --> 00:47:10,600
Speaker 5: brain focused on this is the direction I'm going in.

995
00:47:10,960 --> 00:47:12,759
Speaker 5: And if you write it down, you're more likely to

996
00:47:12,800 --> 00:47:14,719
Speaker 5: just put it in the journal, close it up, put

997
00:47:14,719 --> 00:47:16,280
Speaker 5: it in the drawer or whatever. It's on the table.

998
00:47:16,320 --> 00:47:18,160
Speaker 5: You don't even open a thing. But when you have

999
00:47:18,239 --> 00:47:20,440
Speaker 5: a visual of it right by my mirror when I

1000
00:47:20,440 --> 00:47:22,640
Speaker 5: get dressed in the morning, it's right there I can see,

1001
00:47:22,960 --> 00:47:25,680
Speaker 5: and then I get to audit unconsciously all day long.

1002
00:47:25,719 --> 00:47:27,239
Speaker 5: Am I doing the things that helped me get to

1003
00:47:27,280 --> 00:47:29,160
Speaker 5: that place I was looking at on my vision board

1004
00:47:29,200 --> 00:47:29,600
Speaker 5: this morning?

1005
00:47:30,000 --> 00:47:31,719
Speaker 2: Well, I know this is obviously we're interviewing year, but

1006
00:47:31,800 --> 00:47:33,920
Speaker 2: this maybe think about something that I do every year

1007
00:47:33,920 --> 00:47:35,360
Speaker 2: at the end of the year, which is I write

1008
00:47:35,400 --> 00:47:37,520
Speaker 2: down on a piece of paper ten things that I

1009
00:47:37,520 --> 00:47:39,759
Speaker 2: accomplished that year, because I think as entrepreneurs, we're living

1010
00:47:39,840 --> 00:47:41,600
Speaker 2: so fast, right, Oh, I got to go do this,

1011
00:47:41,600 --> 00:47:42,799
Speaker 2: I have to go do this, and you're always thinking

1012
00:47:42,800 --> 00:47:43,920
Speaker 2: about the next thing, the next thing.

1013
00:47:44,160 --> 00:47:45,920
Speaker 3: When actuality, it's like, no, we.

1014
00:47:45,960 --> 00:47:48,480
Speaker 2: Actually accomplished a lot over the last twelve months, right,

1015
00:47:48,520 --> 00:47:50,560
Speaker 2: we should reflect and get excited about that.

1016
00:47:50,840 --> 00:47:51,960
Speaker 5: Absolutely, agree?

1017
00:47:52,320 --> 00:47:55,160
Speaker 1: All right, So this next question is from Vanessa. We

1018
00:47:55,239 --> 00:47:57,920
Speaker 1: all know that first year of entrepreneurship is make or

1019
00:47:57,920 --> 00:47:59,719
Speaker 1: break for a lot of people. So how do you

1020
00:47:59,719 --> 00:48:02,120
Speaker 1: serve the adversity in that first year?

1021
00:48:03,480 --> 00:48:05,439
Speaker 5: Realize you're not gonna make it in the first year,

1022
00:48:07,360 --> 00:48:10,400
Speaker 5: that's really it. And so if you are expecting to

1023
00:48:10,480 --> 00:48:12,920
Speaker 5: be a year in and you struck gold, it just

1024
00:48:13,120 --> 00:48:16,520
Speaker 5: doesn't happen like that for most people. And so brace

1025
00:48:16,560 --> 00:48:20,400
Speaker 5: yourself for impact. That's what it is. And so I

1026
00:48:20,440 --> 00:48:23,400
Speaker 5: was writing on the plane here, I was writing just

1027
00:48:23,440 --> 00:48:25,560
Speaker 5: kind of like some thoughts I was having because again

1028
00:48:25,600 --> 00:48:27,440
Speaker 5: I told y'all, like I go through these moments of

1029
00:48:27,480 --> 00:48:30,880
Speaker 5: like these big leaps, and everyone causes like a different

1030
00:48:30,920 --> 00:48:33,759
Speaker 5: sort of reaction. And I was thinking about, like how

1031
00:48:34,280 --> 00:48:37,279
Speaker 5: business is war in so many respects, and it's war

1032
00:48:37,360 --> 00:48:41,719
Speaker 5: against going broke, it's war against self doubt, it's war

1033
00:48:41,760 --> 00:48:43,920
Speaker 5: against most of all of us in your mind. One

1034
00:48:43,960 --> 00:48:49,160
Speaker 5: hundred percent. I agree with that. And finding success, especially

1035
00:48:49,200 --> 00:48:52,720
Speaker 5: when you're starting to get something going, is a legit,

1036
00:48:52,880 --> 00:48:56,600
Speaker 5: like scratching and clawing your way to it. It is

1037
00:48:56,680 --> 00:49:00,919
Speaker 5: survival in so many ways until it's not. And then

1038
00:49:01,040 --> 00:49:04,440
Speaker 5: once it's not, there's another level because somebody else is

1039
00:49:04,480 --> 00:49:07,040
Speaker 5: coming for it. And so there I was telling my

1040
00:49:07,080 --> 00:49:10,000
Speaker 5: wife the other day, like, there is no stasis in business,

1041
00:49:10,040 --> 00:49:13,080
Speaker 5: like either you're growing or you're dying. That's it. Now.

1042
00:49:13,320 --> 00:49:16,560
Speaker 5: You may think, Okay, we're flat, we're revenue neutral three

1043
00:49:16,680 --> 00:49:19,760
Speaker 5: years in a row. You think everything's solid, it's legit.

1044
00:49:19,840 --> 00:49:23,120
Speaker 5: You just don't see it. And so it's like dying

1045
00:49:23,200 --> 00:49:26,200
Speaker 5: slow in real life. It's like I can, you know,

1046
00:49:26,280 --> 00:49:29,239
Speaker 5: eat poorly every day and I may not see it

1047
00:49:29,400 --> 00:49:31,400
Speaker 5: for the first six months or the first year. You

1048
00:49:31,480 --> 00:49:33,759
Speaker 5: just don't see it yet, but it's coming. And so

1049
00:49:34,640 --> 00:49:37,200
Speaker 5: we have to put ourselves in the position to be

1050
00:49:37,320 --> 00:49:40,320
Speaker 5: thinking about growth at every stage because that's the only

1051
00:49:40,360 --> 00:49:42,400
Speaker 5: way business thrives is if it's growing.

1052
00:49:42,640 --> 00:49:44,760
Speaker 2: No, I totally get that right, the idea of business

1053
00:49:44,800 --> 00:49:47,759
Speaker 2: cycles and secular growth trends, and if you're operating within one,

1054
00:49:47,800 --> 00:49:50,120
Speaker 2: you want to be growing within that secular growth trend

1055
00:49:50,160 --> 00:49:53,759
Speaker 2: for sure. So our next question comes from Francis, And

1056
00:49:53,840 --> 00:49:58,759
Speaker 2: speaking of Francis that what's up, Francis, when did you

1057
00:49:58,840 --> 00:50:01,560
Speaker 2: feel like you were fine able to take a breath?

1058
00:50:01,880 --> 00:50:04,360
Speaker 3: I enjoy the fruits without.

1059
00:50:04,719 --> 00:50:10,280
Speaker 5: I don't do that. Yeah, yeah, I mean I sleep,

1060
00:50:10,320 --> 00:50:13,560
Speaker 5: but this is my thing like I love to do

1061
00:50:13,600 --> 00:50:17,480
Speaker 5: what I do. I love it, and some people will golf.

1062
00:50:17,560 --> 00:50:19,160
Speaker 5: I am mad at you if you golf. Some people

1063
00:50:19,160 --> 00:50:21,120
Speaker 5: play video games. I only play video games if I'm

1064
00:50:21,120 --> 00:50:25,359
Speaker 5: playing with my son. I love to work and that's

1065
00:50:25,360 --> 00:50:29,320
Speaker 5: what I do. And so if I'm chilling with my family,

1066
00:50:29,320 --> 00:50:32,920
Speaker 5: then I get moments of breathing. And you know, to

1067
00:50:33,320 --> 00:50:36,479
Speaker 5: use that kind of analogy. And so I don't see

1068
00:50:37,480 --> 00:50:42,240
Speaker 5: rest how most people see rest. I enjoy, I love,

1069
00:50:42,600 --> 00:50:46,480
Speaker 5: I thrive, I find joy all these things off of

1070
00:50:47,239 --> 00:50:50,600
Speaker 5: doing the work. And so yeah, I don't know no

1071
00:50:50,640 --> 00:50:52,560
Speaker 5: other way to answer that than be honest. I just

1072
00:50:52,600 --> 00:50:55,200
Speaker 5: don't do like the you finally can rest on my

1073
00:50:55,280 --> 00:50:58,000
Speaker 5: laurels and that the business run itself. Like the minute

1074
00:50:58,040 --> 00:50:59,600
Speaker 5: you do that, it is a rap man, I just

1075
00:50:59,640 --> 00:51:00,200
Speaker 5: believe it.

1076
00:51:00,400 --> 00:51:02,480
Speaker 1: That's just when they say, do what you love and

1077
00:51:02,520 --> 00:51:07,520
Speaker 1: you'll never work like that, all right. So last season,

1078
00:51:07,719 --> 00:51:10,360
Speaker 1: we asked all of our guests to share their why,

1079
00:51:10,760 --> 00:51:14,200
Speaker 1: you know, so that spark that keeps them going when

1080
00:51:14,280 --> 00:51:17,279
Speaker 1: times are tough, and even the thing that inspired them

1081
00:51:17,320 --> 00:51:18,840
Speaker 1: to open the business in the first place.

1082
00:51:18,880 --> 00:51:20,800
Speaker 4: So what is your why?

1083
00:51:21,520 --> 00:51:24,759
Speaker 5: Every piece of potential I have I want it expressed

1084
00:51:25,640 --> 00:51:28,240
Speaker 5: in the real world. I don't want to miss nothing.

1085
00:51:28,800 --> 00:51:30,840
Speaker 5: When my day comes, I want to be like so

1086
00:51:31,000 --> 00:51:36,000
Speaker 5: exhausted and so tired because I gave everything to reaching

1087
00:51:36,080 --> 00:51:39,040
Speaker 5: my fullest potential. That is my why. I want to

1088
00:51:39,080 --> 00:51:43,840
Speaker 5: give every piece of creativity, every idea that is worthy

1089
00:51:43,920 --> 00:51:48,720
Speaker 5: to chase, every gift, every word of encouragement, every blessing

1090
00:51:48,800 --> 00:51:53,359
Speaker 5: to somebody, every piece of advice, every investment I can give.

1091
00:51:53,440 --> 00:51:55,600
Speaker 5: I want to give it all. I want to be

1092
00:51:55,640 --> 00:51:57,200
Speaker 5: empty when my day comes.

1093
00:51:57,760 --> 00:52:00,120
Speaker 3: We'll lucas everybody.

1094
00:52:09,760 --> 00:52:12,920
Speaker 1: We just hopped off this stage. Literally they're breaking down

1095
00:52:12,960 --> 00:52:17,120
Speaker 1: the set right now. And Wow, what an incredible episode, Austin.

1096
00:52:17,800 --> 00:52:20,160
Speaker 1: I mean, I know there were so many amazing parts,

1097
00:52:20,160 --> 00:52:21,040
Speaker 1: but what was your favorite?

1098
00:52:21,280 --> 00:52:21,880
Speaker 3: A favorite?

1099
00:52:21,880 --> 00:52:23,960
Speaker 2: You can't ask me a favorite from that interview, I'm

1100
00:52:24,000 --> 00:52:26,640
Speaker 2: my gosh. I feel like there were countless nuggets of

1101
00:52:26,680 --> 00:52:30,240
Speaker 2: information that just blew my mind. But if I could

1102
00:52:30,400 --> 00:52:33,560
Speaker 2: pick one, I think the biggest takeaway from that was

1103
00:52:33,600 --> 00:52:36,400
Speaker 2: when Will was describing all these entrepreneurs out there that

1104
00:52:36,440 --> 00:52:40,359
Speaker 2: he meets and mentors. They find themselves drifting, going from

1105
00:52:40,360 --> 00:52:42,600
Speaker 2: one opportunity to the next, not knowing what they want

1106
00:52:42,640 --> 00:52:44,400
Speaker 2: to turn into and not knowing who they want to

1107
00:52:44,440 --> 00:52:47,960
Speaker 2: be over time and having that time to self reflect

1108
00:52:47,960 --> 00:52:50,360
Speaker 2: and then build your own vision board can be very powerful.

1109
00:52:50,360 --> 00:52:53,279
Speaker 2: It's something I'm excited to do now after chatting up

1110
00:52:53,280 --> 00:52:53,759
Speaker 2: with Will here.

1111
00:52:53,800 --> 00:52:56,120
Speaker 3: But man, what an interview. What about you? What was

1112
00:52:56,160 --> 00:52:56,759
Speaker 3: your favorite part?

1113
00:52:57,160 --> 00:52:58,880
Speaker 1: You know, I love the fact that Will gave us

1114
00:52:58,920 --> 00:53:01,839
Speaker 1: permission to be obsessed with our businesses because I think

1115
00:53:01,880 --> 00:53:05,279
Speaker 1: there's sort of this like anti hustle culture that's sort

1116
00:53:05,280 --> 00:53:07,880
Speaker 1: of popping up in a weird way where we're almost

1117
00:53:07,920 --> 00:53:11,040
Speaker 1: being shamed for being like workaholics in a way where

1118
00:53:11,080 --> 00:53:13,000
Speaker 1: I'm just like, I don't feel like a workaholic in

1119
00:53:13,040 --> 00:53:15,239
Speaker 1: my business because I love it and every day that

1120
00:53:15,280 --> 00:53:18,160
Speaker 1: I get to create, it's just such a blessing and

1121
00:53:18,200 --> 00:53:20,320
Speaker 1: an opportunity. So I'm glad he gave us kind of

1122
00:53:20,320 --> 00:53:21,640
Speaker 1: permission to just be obsessed.

1123
00:53:22,480 --> 00:53:23,319
Speaker 3: I'm right there with you.

1124
00:53:23,400 --> 00:53:25,120
Speaker 2: And actually I want to double click on that because

1125
00:53:25,160 --> 00:53:28,360
Speaker 2: I think a lot of people listening right now, you know,

1126
00:53:28,440 --> 00:53:30,480
Speaker 2: if it's their partner, if it's their parents, if it's

1127
00:53:30,520 --> 00:53:32,920
Speaker 2: their siblings, you know, they might be getting some negative

1128
00:53:32,920 --> 00:53:34,359
Speaker 2: pressure saying, hey, you work too hard.

1129
00:53:34,400 --> 00:53:34,839
Speaker 3: What are you doing?

1130
00:53:35,040 --> 00:53:36,319
Speaker 2: You know, there's a lot of time and energy and

1131
00:53:36,360 --> 00:53:39,640
Speaker 2: focus going into this business, what's coming from it, and

1132
00:53:40,120 --> 00:53:42,279
Speaker 2: you know it comes back to that self reflection of

1133
00:53:42,400 --> 00:53:45,080
Speaker 2: if this was what makes you happy, then spend all

1134
00:53:45,080 --> 00:53:47,280
Speaker 2: the time in the world. Right, this is your baby

1135
00:53:47,440 --> 00:53:49,759
Speaker 2: you were talking about too. When you hire someone, you're

1136
00:53:49,840 --> 00:53:51,560
Speaker 2: kind of like giving your baby to someone else. I mean,

1137
00:53:51,560 --> 00:53:53,960
Speaker 2: that's exactly what's going on. And you are building this

1138
00:53:54,000 --> 00:53:56,239
Speaker 2: business from scratching. You should enjoy every moment of it.

1139
00:53:56,480 --> 00:53:57,080
Speaker 4: Absolutely.

1140
00:53:57,120 --> 00:54:00,160
Speaker 1: I enjoy being on this podcast with you, Austin, and

1141
00:54:00,200 --> 00:54:03,080
Speaker 1: I hope that you guys enjoy listening to it. And

1142
00:54:03,120 --> 00:54:05,560
Speaker 1: that's it for today's episode. You can find me on

1143
00:54:05,600 --> 00:54:07,920
Speaker 1: social media at jocierrodnetto.

1144
00:54:07,200 --> 00:54:10,319
Speaker 2: Podcast and you can find me at Austin Hankwitz. You

1145
00:54:10,360 --> 00:54:14,080
Speaker 2: can follow Into It QuickBooks on all social media at QuickBooks.

1146
00:54:14,239 --> 00:54:16,640
Speaker 2: To get the tools you need to start, run and

1147
00:54:16,760 --> 00:54:19,720
Speaker 2: grow your business, head to QuickBooks dot com today.

1148
00:54:20,280 --> 00:54:23,040
Speaker 1: Don't forget to follow this show wherever you listen to podcasts,

1149
00:54:23,080 --> 00:54:25,719
Speaker 1: so you can stay up to date on future episodes, and.

1150
00:54:25,640 --> 00:54:28,080
Speaker 2: We want to hear from you, so be sure to

1151
00:54:28,160 --> 00:54:29,800
Speaker 2: leave a rating and a review.

1152
00:54:30,320 --> 00:54:31,239
Speaker 3: See you next time.

1153
00:54:39,480 --> 00:54:42,400
Speaker 1: QuickBooks Money is a standalone Into It offering banking services

1154
00:54:42,440 --> 00:54:45,080
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1155
00:54:45,160 --> 00:54:48,080
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1156
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