WEBVTT - Nick DePaula | Inside The Basketball Sneaker Industry | EP 49 | KG Certified

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<v Speaker 1>Wait, what's up? Gods, y'all know what it is? KG certified.

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<v Speaker 1>You know I'm a sneaker here, right, you know I

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<v Speaker 1>love shoes right, had to come down here and check

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<v Speaker 1>out Flight Club, chop it up with Nick on the

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<v Speaker 1>latest and greatest and trending and shoes. Y'all check this out? Ah,

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<v Speaker 1>what's up man? How you doing great? So they was

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<v Speaker 1>trying to give me. They were trying to give me notice,

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<v Speaker 1>and I had to quickly remind everybody but that this

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<v Speaker 1>is my show for its probably my favorite. Jordan shot

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<v Speaker 1>on e Loo he's right here, the black and reds.

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<v Speaker 1>You was that dude? If you had those? You feel me? Right?

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<v Speaker 1>This model right here was the first one I bought

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<v Speaker 1>on my own, and my mom thought I was dumb.

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<v Speaker 1>I'm crazy. I was at burri Keen at the time.

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<v Speaker 1>Shout to BK. You can have it, cho way, baby,

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<v Speaker 1>you can have it cho waight. My homeboy, who was

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<v Speaker 1>bow legged as shit, used to always have these on.

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<v Speaker 1>He was a little risk kid. Drakes ugly ass.

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<v Speaker 2>The only nine players in league history that had a

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<v Speaker 2>shoe series that went had on Mama Bottles, really, mj Ji, Kobe,

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<v Speaker 2>lebron kd Mellow, CP Derrick Rose Mellow, I love Mellow,

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<v Speaker 2>and then most recently Steph Curry.

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<v Speaker 1>I need a wall like this in the Crier. I

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<v Speaker 1>gotta put a wall in front of this wall. Who's

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<v Speaker 1>been dead? Ash? I want to let nobody test nothing

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<v Speaker 1>in here like club? When'd y'all get this idea to

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<v Speaker 1>put the shoes on the wall like this? I went

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<v Speaker 1>over to Japan and had to break dance again. I

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<v Speaker 1>met a joint even get done eating, and this kid

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<v Speaker 1>walked right up on me. I was eating. He was

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<v Speaker 1>like I had to go in like a whole yo,

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<v Speaker 1>sweat and everything like I had. I had to shoot

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<v Speaker 1>him out here like get out like I don't know

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<v Speaker 1>what just happened when there was a real battle walked

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<v Speaker 1>on me in battle, Yo, collap is important? Oh yeah today?

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<v Speaker 2>I mean this whole wall right here is collapsed. This OVERO,

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<v Speaker 2>that's the Kentucky UK on the top.

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<v Speaker 3>Sup Price, Damn say word where Cory Rax for some shoes?

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<v Speaker 3>Damn fifteen in this when walkin the flight club is this?

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<v Speaker 3>I feel like a whole little kid coming in here.

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<v Speaker 3>And that's why you love coming in steaker stores all

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<v Speaker 3>that on the.

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<v Speaker 1>iPad ship, I can't. I need to feel my shit.

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<v Speaker 1>I needed I need to smell my shit, right, I

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<v Speaker 1>need to damn being my You know what I'm saying

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<v Speaker 1>the fun now, I'm not an iPad God, you put

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<v Speaker 1>on fresh teams. You need to put the teams on them.

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<v Speaker 1>You know what I'm saying. I'm to them from the

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<v Speaker 1>old country. Man. First off, its great to see you, man.

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<v Speaker 1>I see all the stuff you're doing. Man, it's do fuck.

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<v Speaker 1>I was talking to my homie over the way over here.

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<v Speaker 1>You know, he was talking about Morris Blackman. Okay, it's

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<v Speaker 1>talking about how Morris Blackman put commercials on the map. Yep.

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<v Speaker 1>I think I said Morse black Men than him. And

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<v Speaker 1>then he shot back, He's like, what about the weapons

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<v Speaker 1>member conversion? I ran and right with the envy, and

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<v Speaker 1>I was like, oh so it got need to thinking. Man,

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<v Speaker 1>Just let's go back in history a little been like, what

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<v Speaker 1>to me, what is your favorite shoe and shoe history?

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<v Speaker 1>And you can bring it up today today, but if

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<v Speaker 1>you go through the timeline of all the dope commercial

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<v Speaker 1>and stuff, what's what's one of your favorite shoe memories?

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<v Speaker 2>So I consider the Converse weapon the first to bring

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<v Speaker 2>like Superstars together, right, Okay, and Mars Blackman was like

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<v Speaker 2>the first to touch like MJ shoes culture and going

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<v Speaker 2>to a character, yes, right, And obviously Spike was as

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<v Speaker 2>big as it gets.

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<v Speaker 1>To that touch. So first time seeing street culture other

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<v Speaker 1>than run DMC, Adidas, Nike and rock Camp are being

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<v Speaker 1>Rock Camp. But it's the first time I see culture

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<v Speaker 1>come together and it's like a character, right.

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<v Speaker 2>But my era is really the Zoom Flight ninety fives,

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<v Speaker 2>the Penny Twes, Little Penny Fun Police, that whole chapter

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<v Speaker 2>where the ship was fun. It was, you know, and

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<v Speaker 2>it wasn't as serious, and you got to see personality everybody,

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<v Speaker 2>and then the designs and the technology was just all

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<v Speaker 2>out there.

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<v Speaker 1>So for me, that's where it really starts. Nike. Being

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<v Speaker 1>with them five years, I learned that through storytelling, you

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<v Speaker 1>can put equipment, You can tell eccentric and fictional stories

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<v Speaker 1>through characters, almost like you're doing like a comic book.

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<v Speaker 1>But they did a great job of putting utility. They

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<v Speaker 1>did a great job of telling the story of how

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<v Speaker 1>that utility would work in the fantasy world cold jumping

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<v Speaker 1>over a car and the moon, having Zoom having air.

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<v Speaker 1>Mike was dunking on a hundred foot hoop. I mean

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<v Speaker 1>the concept of where commercials shoots to be in selling technology.

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<v Speaker 1>Why do you think it's such a lost start or

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<v Speaker 1>while we don't see it so much.

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<v Speaker 2>Today, that's a good question. I think now everything is

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<v Speaker 2>on social media first. So this idea of like a

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<v Speaker 2>ten million dollar campaign that's on TV for a whole month, like,

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<v Speaker 2>stuff goes so quickly that it's a little different.

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<v Speaker 1>Lending a TV ain't the same, no more, nobody parts different.

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<v Speaker 1>And then or people are getting the information from.

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<v Speaker 2>Straight from the players too, right, so the players want

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<v Speaker 2>to post stuff their own way. Yeah, Bronz on the

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<v Speaker 2>fly just posting hissues every day on Instagram. Story, Like

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<v Speaker 2>the whole dynamic changed personally. I like the old school

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<v Speaker 2>where you have like stuff that's really well thought out.

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<v Speaker 2>You have like, you know, a little penny hosting a

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<v Speaker 2>Super Bowl party.

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<v Speaker 1>You know some ship like that is coming in. You know,

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<v Speaker 1>to me, that was more fun. Do you think that

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<v Speaker 1>we can ever get back to where players are not

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<v Speaker 1>only having signature shoes or part of you know, shoe campaigns.

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<v Speaker 1>Where's fun? I think so.

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<v Speaker 2>I think we saw the Rebok announcement. I think that's

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<v Speaker 2>what Shock's trying to do now.

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<v Speaker 1>Trying to bring a little resurrection to the brand of

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<v Speaker 1>this yesteryear's.

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<v Speaker 2>Because I don't know how much he you know, sometimes

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<v Speaker 2>he probably embellishes the ship a little bit. But he

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<v Speaker 2>says he wrote the first ever commercial that he did

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<v Speaker 2>a Rebok and that was where he had he had

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<v Speaker 2>all the all the guys come back in. So he's like,

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<v Speaker 2>I will be hands on. I want to have you know, say,

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<v Speaker 2>I could drop this on you now. Actually, but he's

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<v Speaker 2>gonna sign Angel Reees first athlete the Rebok, so it's like,

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<v Speaker 2>let's do something different.

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<v Speaker 1>She's at LSU. Of course he went to l s U.

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<v Speaker 1>She's getting it too though.

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<v Speaker 2>She instead of just getting the guy in the league,

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<v Speaker 2>let's take an NIL player off top.

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<v Speaker 1>So I think it's gonna be stuff like that that's

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<v Speaker 1>going to be really like unique and creative that they've

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<v Speaker 1>come together with. Who's your favorite shoout right now? I'm

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<v Speaker 1>excited to see what Kyrie does. Yeah, shout to Kyrie

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<v Speaker 1>and answer.

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<v Speaker 2>Obviously you were with Antwa, but they got I would

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<v Speaker 2>say they've evolved a business.

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<v Speaker 1>You started out there a little bit. It was a

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<v Speaker 1>little rocky for a little bit, a little bit and

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<v Speaker 1>I've actually been over there.

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<v Speaker 2>I didn't even realize they had like ninety six hundred

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<v Speaker 2>stores in Asia.

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<v Speaker 1>Like the volume was crazy. My draw to answer was

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<v Speaker 1>not just the freedom. I learned so much by being

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<v Speaker 1>with Nike those early days, so I took it to

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<v Speaker 1>and One. I learned so much being with and One

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<v Speaker 1>from a street culture that I took it to Adidas.

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<v Speaker 1>And when I got to Adidas, THETAS was really a

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<v Speaker 1>soccer soccer company, at least it felt soccer is. There

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<v Speaker 1>was ahead of dry Fit, There was ahead of sweating

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<v Speaker 1>apparatus and using Clima coal control. There was ahead of

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<v Speaker 1>all of that. Technology wise, they had actually technology they

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<v Speaker 1>wasn't releasing yet that was speaking back to you. I

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<v Speaker 1>don't know if you followed the league now. I think

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<v Speaker 1>I saw something and something to where a camera now

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<v Speaker 1>has AI in it, to where it can tell you

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<v Speaker 1>at Starbucks if someone's out working you and you're making

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<v Speaker 1>something right, well like the heat map and shit. Listen

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<v Speaker 1>to me. It's crazy because I think twenty fourteen fifteen

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<v Speaker 1>I got with the Nets and they were using technology

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<v Speaker 1>to see the productivity in which he was put into practice,

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<v Speaker 1>and the days of I ain't gonna call it free

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<v Speaker 1>loading or what we call gliding and chilling. They was

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<v Speaker 1>able to see if guys were putting in certain times

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<v Speaker 1>and when they went and they was putting them on

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<v Speaker 1>to some I'm saying all this that and THEESUS was

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<v Speaker 1>ahead of that, and now I'm starting to see it

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<v Speaker 1>in today's stuff. I know, since you got the curry

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<v Speaker 1>stuff on them. Talk about the evolution of his brand.

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<v Speaker 1>I've followed him since he's started this. I know the

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<v Speaker 1>underground people came in and helped them with some of

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<v Speaker 1>the stuff on the inside. Talk about history. Yeah, it's

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<v Speaker 1>his growth of all that.

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<v Speaker 2>I mean, obviously he was a Nike first, right, and

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<v Speaker 2>he was having his ankle problems and in twenty thirteen

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<v Speaker 2>I did an interview with him. I didn't know this

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<v Speaker 2>Brand Black offered him equity have been the first guy

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<v Speaker 2>at Bran black the web sign of Jamal Crawford instead,

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<v Speaker 2>but he had Brand Black, Adidas under Armour and then

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<v Speaker 2>a couple of Chinese brands as well, and under Armour

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<v Speaker 2>was liked.

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<v Speaker 1>Yep, we're gonna kick this bottom way. They're not this

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<v Speaker 1>out of the ship. I should like this in parts

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<v Speaker 1>and we were doing the little atmosphere. I love it

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<v Speaker 1>because this is the reality part some it. Yeah, we're

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<v Speaker 1>in La fas facts right, get it.

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<v Speaker 2>And so for him, it's like they took the bet

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<v Speaker 2>on him. He wasn't an All Star yet and they

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<v Speaker 2>were gonna give him his own shoe, and then everything

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<v Speaker 2>kind of came at the same time. He got MVP,

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<v Speaker 2>first shoe title, all that twenty fifteen run. And so

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<v Speaker 2>more recently when we just talked about Shaq and Rebok

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<v Speaker 2>him being president, but Steph just did a lifetime deal

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<v Speaker 2>this last spring. He's now president Curry brand. He's running

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<v Speaker 2>that whole thing. They're going to be signing athletes as well.

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<v Speaker 1>Wow. So it's exciting to see.

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<v Speaker 2>I think, you know, shoe wise, like you know, they

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<v Speaker 2>had their little struggles a little bit, I would say

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<v Speaker 2>early on, like the chef Curry was obviously like some

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<v Speaker 2>legendary jokes. But then Curry for Curry ten now and

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<v Speaker 2>the flow they got like it's starting to get there.

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<v Speaker 1>Is the plan is the MJ model, the MJ structure,

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<v Speaker 1>a more realistic structured TV these days, not just so

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<v Speaker 1>much of having a signature shoe. It's all about having

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<v Speaker 1>a brand now. I think everybody's realistic.

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<v Speaker 2>They know, like the MJ thing is like going to

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<v Speaker 2>be impossible to replicate. Like I think MJ's at like

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<v Speaker 2>almost seven billion now, which is bigger than the whole

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<v Speaker 2>under Armour company itself.

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<v Speaker 1>So I think, which is crazy right today today is

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<v Speaker 1>about waves?

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<v Speaker 2>Yeah, So I think from Steph's angle, it's like, you know,

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<v Speaker 2>I almost look at it like Live Strong. Remember how

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<v Speaker 2>Livestrong had like the give back component. Like, I think

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<v Speaker 2>they're a little more realistic on like the revenue targets.

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<v Speaker 2>Maybe they can get it to a billion, but they

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<v Speaker 2>have all these other elements of it where there's like

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<v Speaker 2>give backs and building out courts that kind of stuff.

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<v Speaker 1>Think about this too, man. You know when stuff came

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<v Speaker 1>in the league, stuff came in the league went to

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<v Speaker 1>thirteen to twelve, drafted somewhere around there nine nine, So

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<v Speaker 1>we say signature shoe or our brand to where fifteen

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<v Speaker 1>it hit. Look at Giannis, honest is in the league

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<v Speaker 1>about five years. People forget he was in the lead

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<v Speaker 1>about four or five years before it became feel me.

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<v Speaker 1>So when you speak on MJ being seven b today,

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<v Speaker 1>you got to say, man, that the wave is so

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<v Speaker 1>different than I'm watching street brands, the A life, the Supremes,

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<v Speaker 1>the joints. That was. I mean, I'm much older than you,

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<v Speaker 1>but I'm sure in history here in my age, but

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<v Speaker 1>A life used to be in the corner. Supreme used

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<v Speaker 1>to be out of the back of a van. They

0:10:37.559 --> 0:10:40.280
<v Speaker 1>were just hustling, you know what I'm saying. And street

0:10:40.280 --> 0:10:43.840
<v Speaker 1>brands now with the ability to speak for the culture,

0:10:43.920 --> 0:10:47.199
<v Speaker 1>to represent the culture, I'm seeing a lot of commercial

0:10:47.240 --> 0:10:50.200
<v Speaker 1>brands and traditional brands do collapse. It's only right that

0:10:50.240 --> 0:10:52.480
<v Speaker 1>I got to say that. Just like you expect players

0:10:52.480 --> 0:10:54.880
<v Speaker 1>to evolve, and it takes time for them evolved. Man

0:10:54.960 --> 0:10:57.839
<v Speaker 1>Curry has something. Not only has he embarked his his

0:10:58.040 --> 0:11:01.040
<v Speaker 1>mark on basketball, but it's mark on the shoe brands,

0:11:01.040 --> 0:11:03.679
<v Speaker 1>and so are creative. If I may just shit light

0:11:03.760 --> 0:11:06.640
<v Speaker 1>up or you used to levitate right now, I probably

0:11:06.679 --> 0:11:08.320
<v Speaker 1>about three of these and get you know what I'm saying.

0:11:08.440 --> 0:11:10.400
<v Speaker 1>You feel me. So I got to think that the

0:11:10.440 --> 0:11:13.880
<v Speaker 1>street brands have made them mark into the shoe coach.

0:11:14.000 --> 0:11:15.679
<v Speaker 1>Can you talk a little bit about Well.

0:11:15.520 --> 0:11:17.800
<v Speaker 2>That's what's the instrum nout Jordan Like, as successful as

0:11:17.840 --> 0:11:21.640
<v Speaker 2>they are, they have Travis off White, they've done stuff

0:11:21.640 --> 0:11:24.400
<v Speaker 2>with Drake like, they've probably been more open minded than

0:11:24.480 --> 0:11:26.679
<v Speaker 2>most to have a lot of collapse that they like

0:11:26.760 --> 0:11:27.960
<v Speaker 2>maybe it wasn't even necessarily.

0:11:27.960 --> 0:11:30.480
<v Speaker 1>I want respect that though. It's Jordan. Think letna give

0:11:30.520 --> 0:11:35.000
<v Speaker 1>you one Jordan. First thing you think of Jordan black

0:11:35.080 --> 0:11:39.160
<v Speaker 1>red elevenslave, black black. When I think of Adidas, I

0:11:39.200 --> 0:11:42.079
<v Speaker 1>think of Adidas, I think of his brother, I think

0:11:42.080 --> 0:11:45.000
<v Speaker 1>a Puma. I think of soccer. If I said nike Ya,

0:11:45.000 --> 0:11:47.080
<v Speaker 1>I say Phil Knight, I would say jogging, I would

0:11:47.080 --> 0:11:53.000
<v Speaker 1>say running. Jordan's excuse me for all the non black

0:11:53.040 --> 0:11:55.200
<v Speaker 1>people in him, but my nigga, I feel me. If

0:11:55.200 --> 0:11:57.400
<v Speaker 1>it's one brand that's gonna represent the culture. If it's

0:11:57.400 --> 0:11:59.440
<v Speaker 1>one brand, it's gonna come from the neighborhood, it's one brand,

0:11:59.440 --> 0:12:02.160
<v Speaker 1>it's gonna flow through the air. Yeah. Yeah, I would

0:12:02.200 --> 0:12:05.120
<v Speaker 1>expect Jordan to go sign Travis Scott. Expect Jordan to

0:12:05.120 --> 0:12:09.320
<v Speaker 1>go sign you know, like, Yeah, I would expect that.

0:12:09.480 --> 0:12:11.360
<v Speaker 2>And that's where I think Reebok has a lane coming

0:12:11.360 --> 0:12:12.319
<v Speaker 2>in that's gonna be unique.

0:12:12.640 --> 0:12:15.760
<v Speaker 1>Yeah Yeah. Ai has street Yeah, yeses and a I

0:12:15.920 --> 0:12:18.920
<v Speaker 1>always made dope shoes too. He always had a combination

0:12:19.000 --> 0:12:22.680
<v Speaker 1>of shoes that outside of my own that I that

0:12:22.760 --> 0:12:24.880
<v Speaker 1>I had some appreciation talking about some of your favorite

0:12:24.880 --> 0:12:27.040
<v Speaker 1>shoes and shoe history. You got to bag them. I'm

0:12:27.080 --> 0:12:29.040
<v Speaker 1>all over, yeah, all right.

0:12:29.240 --> 0:12:31.760
<v Speaker 2>Zoom Flight ninety five for sure, remember the hyper flights

0:12:31.920 --> 0:12:33.640
<v Speaker 2>hyper Flight. You might have a bad memory of this

0:12:33.679 --> 0:12:35.720
<v Speaker 2>shoe because it was the all patent leather ones I

0:12:35.720 --> 0:12:38.480
<v Speaker 2>grew up in Sacks or j Will Warlows. I think

0:12:38.520 --> 0:12:40.000
<v Speaker 2>it's the shoot to Rell Brandon busting.

0:12:40.720 --> 0:12:41.680
<v Speaker 1>Yeah, I know exactly what.

0:12:42.080 --> 0:12:44.719
<v Speaker 2>Yeah, so they were kind of flimsy, but I love

0:12:44.800 --> 0:12:46.120
<v Speaker 2>that design. They were just real fast.

0:12:47.200 --> 0:12:50.640
<v Speaker 1>So you're like lighter zooms, like you're more you more,

0:12:50.760 --> 0:12:53.440
<v Speaker 1>you're more guard, you more speed. Right, So you know

0:12:53.600 --> 0:12:55.560
<v Speaker 1>you know what Nike creator right with the air, with

0:12:55.640 --> 0:12:57.800
<v Speaker 1>the zoom and the force, right, that was supposed to

0:12:57.800 --> 0:13:01.199
<v Speaker 1>be like the whole this depiction of garde arts forwards

0:13:01.240 --> 0:13:04.320
<v Speaker 1>and yeah, I know what people knew that those airs

0:13:04.320 --> 0:13:08.240
<v Speaker 1>and those zooms and those ghosts looks actually meant something

0:13:08.280 --> 0:13:11.280
<v Speaker 1>as a categoration of players, and Flight was always my favorite.

0:13:11.840 --> 0:13:14.520
<v Speaker 2>Flight to me went right into alpha projects, okay, okay,

0:13:14.600 --> 0:13:16.439
<v Speaker 2>and that's where they're just the technologies went to a

0:13:16.440 --> 0:13:17.400
<v Speaker 2>whole other level.

0:13:17.240 --> 0:13:19.280
<v Speaker 1>And they start to be really creative without for two.

0:13:19.280 --> 0:13:21.080
<v Speaker 1>I feel like, you know, you know, I was the

0:13:21.120 --> 0:13:24.880
<v Speaker 1>first person to get the opportunity to represent the Boings

0:13:25.600 --> 0:13:29.120
<v Speaker 1>and you passed. Yeah, it looked like some ship. Yo,

0:13:30.120 --> 0:13:33.079
<v Speaker 1>so I Nike brought some ship. Listen, this is crazy.

0:13:33.240 --> 0:13:36.439
<v Speaker 1>Two thousand Oakland ninety nine. And do I have a

0:13:36.520 --> 0:13:40.440
<v Speaker 1>right two thousand, two thousand All Star Game Oakland. Yeah,

0:13:40.440 --> 0:13:42.680
<v Speaker 1>I'm in San France. You go jointing Nike on the

0:13:42.840 --> 0:13:46.400
<v Speaker 1>on the Nike TWN right there, dope, event come in

0:13:46.400 --> 0:13:48.000
<v Speaker 1>the bag before I go out. They're like, Yo, we

0:13:48.040 --> 0:13:49.600
<v Speaker 1>want to show you something. You know, night you always

0:13:49.600 --> 0:13:52.400
<v Speaker 1>got the right to come out. The bag is blowing.

0:13:52.480 --> 0:13:55.640
<v Speaker 1>Whoo people. I see some ghosts start doing the three

0:13:55.720 --> 0:13:58.200
<v Speaker 1>sixty in the room. It's like, you know, they poured

0:13:58.200 --> 0:14:00.600
<v Speaker 1>this ship out and they had the camera. I was like,

0:14:00.600 --> 0:14:03.840
<v Speaker 1>oh hell what what what the oh no, turn the

0:14:03.880 --> 0:14:07.040
<v Speaker 1>camera on for I fucked that up. Anyway, the gain

0:14:07.120 --> 0:14:09.120
<v Speaker 1>that the Vince called the shot to VC, so you

0:14:09.160 --> 0:14:11.160
<v Speaker 1>could have were the shocks be before them. I wasn't

0:14:11.200 --> 0:14:13.920
<v Speaker 1>feeling it though, you know, like as a player, I

0:14:14.000 --> 0:14:17.520
<v Speaker 1>needed more cushion in the toe. I was whenever I

0:14:17.559 --> 0:14:20.360
<v Speaker 1>would I would I would be whenever I handled the ball.

0:14:20.400 --> 0:14:21.920
<v Speaker 1>I was on my toes. So when I went to

0:14:22.200 --> 0:14:24.480
<v Speaker 1>go give you whatever, I need to be on my

0:14:24.520 --> 0:14:26.680
<v Speaker 1>toe So I need the cushion of the front cap

0:14:26.760 --> 0:14:29.520
<v Speaker 1>to be very cushionated. And then I was pushing off

0:14:29.520 --> 0:14:32.600
<v Speaker 1>so much that the zones which was great, but probably

0:14:32.600 --> 0:14:35.240
<v Speaker 1>a little thick for for the for the for the

0:14:35.240 --> 0:14:37.960
<v Speaker 1>rendition of the side of it. So I like that

0:14:38.120 --> 0:14:42.200
<v Speaker 1>even even kill of of of utility on the on

0:14:42.240 --> 0:14:43.920
<v Speaker 1>the at least on the side of the rim, at

0:14:44.000 --> 0:14:47.080
<v Speaker 1>least to protect my heels and my achilles because I

0:14:47.120 --> 0:14:49.120
<v Speaker 1>was jumping and I was landing on one feet and

0:14:49.200 --> 0:14:51.040
<v Speaker 1>all that type type of stuff. So when I went

0:14:51.040 --> 0:14:53.360
<v Speaker 1>in to actually constructing my own shoe, I would actually

0:14:53.360 --> 0:14:56.680
<v Speaker 1>sit with engineers, with these creators, and after give my

0:14:56.720 --> 0:14:59.360
<v Speaker 1>two cin on what I needed, we could throw the

0:14:59.400 --> 0:15:00.240
<v Speaker 1>shots under the bus.

0:15:00.320 --> 0:15:02.680
<v Speaker 2>Because two weeks before my senior season in high school,

0:15:03.240 --> 0:15:04.480
<v Speaker 2>tore my acl on that show.

0:15:06.640 --> 0:15:09.080
<v Speaker 1>So the white, black pat and leather one, it was

0:15:09.120 --> 0:15:12.240
<v Speaker 1>a rap. Those are the Jason Kids Jason Kidd shoe

0:15:12.440 --> 0:15:14.600
<v Speaker 1>very famous. I love these. I want to bring these

0:15:14.600 --> 0:15:16.640
<v Speaker 1>out for you though. Bring them out, man, listen. These

0:15:16.680 --> 0:15:19.760
<v Speaker 1>are remember the original jump Man Pro jump Man Pro,

0:15:19.840 --> 0:15:21.720
<v Speaker 1>and I was in jump man for about maybe two

0:15:21.760 --> 0:15:24.280
<v Speaker 1>seconds today, show me Cky. Were these in the first

0:15:24.280 --> 0:15:27.880
<v Speaker 1>playoff run? Right? These are in ninety six ninety six

0:15:27.920 --> 0:15:30.320
<v Speaker 1>award these This is probably one of the more comfortable shoes.

0:15:30.800 --> 0:15:32.560
<v Speaker 1>They showed me the jump man check to us. I

0:15:32.640 --> 0:15:33.520
<v Speaker 1>jumped out of these.

0:15:37.160 --> 0:15:39.520
<v Speaker 2>So, like my favorite thing is untold stories. Right, So

0:15:39.720 --> 0:15:42.120
<v Speaker 2>shocks you could have had you didn't want them. But

0:15:42.200 --> 0:15:44.120
<v Speaker 2>with these, the idea was that they wanted you to

0:15:44.160 --> 0:15:45.680
<v Speaker 2>be the first Team Jordan athlete.

0:15:45.760 --> 0:15:48.960
<v Speaker 1>Right. Well they well they had a Team Jordan already

0:15:49.000 --> 0:15:55.200
<v Speaker 1>with Vin Baker, Eddie Jones. I want to say, Derek Anderson, Yeah,

0:15:55.240 --> 0:15:58.920
<v Speaker 1>Derek Anderson, yep, yep, Mike Finley, Mike Finley early on

0:16:00.080 --> 0:16:03.640
<v Speaker 1>uh Ray ninety five, raised ninety six, they a little

0:16:03.680 --> 0:16:07.400
<v Speaker 1>later and then this. I just kept, you know, no, no, no,

0:16:07.400 --> 0:16:09.440
<v Speaker 1>no contestant Jay and none of that. Man, I was

0:16:09.640 --> 0:16:11.720
<v Speaker 1>arnored through wet this. But yeah, I had aspirations of

0:16:11.800 --> 0:16:13.920
<v Speaker 1>having my own and I wanted my own signature, and

0:16:13.960 --> 0:16:17.280
<v Speaker 1>I wanted my own shoe. And I thought that under

0:16:17.280 --> 0:16:20.880
<v Speaker 1>what they was telling me a sports performance and you

0:16:20.920 --> 0:16:23.720
<v Speaker 1>know the four, that if it was there, then I

0:16:23.720 --> 0:16:26.240
<v Speaker 1>could have the opportunity to and I did so you know,

0:16:26.240 --> 0:16:28.000
<v Speaker 1>I passed on being able to be part of a

0:16:28.040 --> 0:16:31.600
<v Speaker 1>group of something that was special at the time and

0:16:31.720 --> 0:16:33.960
<v Speaker 1>have my own and create my own you know, Garnet

0:16:33.960 --> 0:16:36.480
<v Speaker 1>brand and Aaron Cooper was a designer shot there and

0:16:36.520 --> 0:16:38.600
<v Speaker 1>Coop on the way yet in the world, but salute

0:16:38.600 --> 0:16:40.520
<v Speaker 1>torn in Hawaii right now. I talked to him last

0:16:40.560 --> 0:16:44.040
<v Speaker 1>night over there at Ringo. You know what I'm saying,

0:16:44.160 --> 0:16:46.360
<v Speaker 1>live in as neighbors on a banana joint. Okay, IM

0:16:46.480 --> 0:16:48.800
<v Speaker 1>holler at you y'all over there on that Donnie, Donnie,

0:16:48.800 --> 0:16:50.440
<v Speaker 1>I know, y'all. You know what I'm saying. I got

0:16:50.520 --> 0:16:53.120
<v Speaker 1>y'all and hit you right. But that was my guy. Man,

0:16:53.240 --> 0:16:55.520
<v Speaker 1>Me and Anne Coop came up with some dope ideas. Man,

0:16:55.520 --> 0:16:58.040
<v Speaker 1>he had a he had a he thought outside the box.

0:16:59.480 --> 0:17:02.840
<v Speaker 1>We were huge gien utility, you know, air bubbles and

0:17:02.840 --> 0:17:06.480
<v Speaker 1>and in elastic cushions and stuff that wasn't out at

0:17:06.480 --> 0:17:10.560
<v Speaker 1>the time. Really grew grew my knowledge so that I

0:17:10.560 --> 0:17:12.480
<v Speaker 1>can build something like this. You know what I'm saying.

0:17:12.640 --> 0:17:15.159
<v Speaker 1>This right here, This was like a one take. Usually

0:17:15.200 --> 0:17:18.760
<v Speaker 1>they give you like three different redition remissions of this

0:17:19.240 --> 0:17:21.480
<v Speaker 1>and you have like and then you can see and

0:17:21.520 --> 0:17:23.720
<v Speaker 1>you can see the steps of it. This was like two.

0:17:24.640 --> 0:17:27.080
<v Speaker 1>They brought the sample out, we did the sample, and

0:17:27.119 --> 0:17:28.960
<v Speaker 1>then this was it. You know what I'm saying. I

0:17:28.960 --> 0:17:30.679
<v Speaker 1>loved the tide out the tide that was so different.

0:17:30.920 --> 0:17:34.200
<v Speaker 1>I started flow with the Minnesota colors. Although we wasn't

0:17:34.200 --> 0:17:37.040
<v Speaker 1>in this blue. Uh, some of the Orlando guys would

0:17:37.080 --> 0:17:39.359
<v Speaker 1>actually play with this, and I've seen guys playing this

0:17:40.200 --> 0:17:45.199
<v Speaker 1>at the time. Cleveland had a dark kind of blue.

0:17:45.320 --> 0:17:48.040
<v Speaker 1>You know, you remember Cleveland went black, blue and orange

0:17:48.080 --> 0:17:53.520
<v Speaker 1>and it was like, yeah, yeah they were remember that. Yeah,

0:17:54.200 --> 0:17:56.080
<v Speaker 1>I see a couple of guys. But this is probably

0:17:56.160 --> 0:17:58.760
<v Speaker 1>the most comfortable show I've ever worn. The White the

0:17:58.760 --> 0:18:01.600
<v Speaker 1>White Woman was probably my faceaite pair. I want to

0:18:01.600 --> 0:18:03.919
<v Speaker 1>do more colors than Nike wasn't feeling it. Later on

0:18:04.040 --> 0:18:05.840
<v Speaker 1>they would take my name off and put this in

0:18:05.880 --> 0:18:08.600
<v Speaker 1>the same ship. So yeah, so good. But yeah, this

0:18:08.640 --> 0:18:10.840
<v Speaker 1>is probably one of my the favorite or one of

0:18:10.880 --> 0:18:11.480
<v Speaker 1>my favorites.

0:18:11.840 --> 0:18:14.080
<v Speaker 2>Do you remember the air Max plus the running shoe

0:18:14.440 --> 0:18:18.240
<v Speaker 2>A Max that had like the mesh fade to air

0:18:18.280 --> 0:18:20.560
<v Speaker 2>Max is probably the air Max one is my favorite

0:18:20.560 --> 0:18:21.280
<v Speaker 2>shoe of all time.

0:18:21.359 --> 0:18:24.640
<v Speaker 1>So he said the air Mass one plus yes, yes,

0:18:24.680 --> 0:18:29.720
<v Speaker 1>with with the lightning yes, that connected at all. If

0:18:29.720 --> 0:18:32.159
<v Speaker 1>you're asking me, I can say that this was on

0:18:32.200 --> 0:18:35.640
<v Speaker 1>the wall as inspiration. I can't speak for the designers

0:18:35.640 --> 0:18:38.160
<v Speaker 1>that put what into what, but I do know Nike

0:18:38.359 --> 0:18:40.840
<v Speaker 1>shares a lot of notes throughout the whole course of it.

0:18:41.280 --> 0:18:44.720
<v Speaker 1>It's a one it's a one revolving circle, so who knows,

0:18:44.760 --> 0:18:46.639
<v Speaker 1>you know, it's so many and then they pulled from

0:18:46.720 --> 0:18:51.359
<v Speaker 1>so many different elements of inspiration that yeah, they Nike

0:18:51.440 --> 0:18:55.240
<v Speaker 1>is probably one of the best at conceptualizing in in

0:18:55.320 --> 0:18:57.920
<v Speaker 1>their renderings that I've that I've seen, I've been with

0:18:58.040 --> 0:18:59.480
<v Speaker 1>a one, I've been with a didas, I've been with

0:18:59.560 --> 0:19:02.080
<v Speaker 1>an answer. When Nike come and sit down, it's like

0:19:02.160 --> 0:19:06.280
<v Speaker 1>it's like it's like the president here, boom come, haircuffs,

0:19:06.760 --> 0:19:10.560
<v Speaker 1>security guards, fucking you know what I'm saying. Earpieces. It's weird.

0:19:10.680 --> 0:19:13.119
<v Speaker 1>But but when they poured that, when they pulled the

0:19:13.160 --> 0:19:15.360
<v Speaker 1>shoe out, man, you're you're you're, you're excited and you're

0:19:15.400 --> 0:19:16.639
<v Speaker 1>amazed every time.

0:19:16.920 --> 0:19:18.840
<v Speaker 2>So at that point it was probably what season four

0:19:18.880 --> 0:19:21.080
<v Speaker 2>for you? How much were you aware of just like

0:19:21.119 --> 0:19:24.280
<v Speaker 2>the money, the business, like all the all the financials

0:19:24.280 --> 0:19:26.040
<v Speaker 2>going on around you, Because I think that's the interesting

0:19:26.080 --> 0:19:27.600
<v Speaker 2>part with shoes for me is like, so I was

0:19:27.600 --> 0:19:29.600
<v Speaker 2>some of the players are really locked in on that

0:19:30.080 --> 0:19:30.800
<v Speaker 2>learn so.

0:19:30.800 --> 0:19:33.600
<v Speaker 1>I was very aware of all of the information. I'm

0:19:33.600 --> 0:19:35.800
<v Speaker 1>coming from high school, so I felt like I was behind.

0:19:36.440 --> 0:19:38.879
<v Speaker 1>So when it came to the collecting bargain agreement, I

0:19:38.920 --> 0:19:40.960
<v Speaker 1>wanted to know the ins and outs of that. I

0:19:41.000 --> 0:19:42.760
<v Speaker 1>want to be in those meetings. I want to hear

0:19:42.960 --> 0:19:45.920
<v Speaker 1>the realness behind the curtain shoe comes the same thing.

0:19:47.080 --> 0:19:50.479
<v Speaker 1>I would go through these negotiations with Nike, you know,

0:19:50.800 --> 0:19:53.600
<v Speaker 1>and and I want to hear the realness of how

0:19:53.640 --> 0:19:58.520
<v Speaker 1>the company actually hurt me through a negotiating standpoint, and yeah,

0:19:58.520 --> 0:20:01.639
<v Speaker 1>it's brutal, and you know it's negotiating, you don't, you know,

0:20:02.000 --> 0:20:04.800
<v Speaker 1>you program yourself not to take it personal, but yeah,

0:20:04.840 --> 0:20:06.960
<v Speaker 1>you hear it. But then I started learning how to

0:20:07.000 --> 0:20:09.240
<v Speaker 1>build a shoe. I actually start wanting to go to

0:20:09.400 --> 0:20:12.520
<v Speaker 1>these factors and see how my shoe was being built.

0:20:12.760 --> 0:20:15.720
<v Speaker 1>And you know, Nike had a uh, not the best

0:20:15.760 --> 0:20:18.000
<v Speaker 1>reputations for how they was making shoes, the way they

0:20:18.080 --> 0:20:21.399
<v Speaker 1>was making a map, and they cleanked it up just

0:20:21.440 --> 0:20:24.040
<v Speaker 1>by letting players go in, you know, do the insight,

0:20:24.160 --> 0:20:25.560
<v Speaker 1>go in and see it for themselves, you know what

0:20:25.600 --> 0:20:29.359
<v Speaker 1>I'm saying, Like it it says something for us to

0:20:29.359 --> 0:20:32.199
<v Speaker 1>speak on that experience and for it to not be

0:20:32.359 --> 0:20:36.120
<v Speaker 1>what's out here. So it helped. But then being part

0:20:36.160 --> 0:20:38.200
<v Speaker 1>of that, man, you learn last you learn how shoes

0:20:38.240 --> 0:20:44.120
<v Speaker 1>come together, the glues, everything. Man. I appreciate my time

0:20:44.160 --> 0:20:48.560
<v Speaker 1>with the Swoosh Man. It was a very educated experience,

0:20:48.600 --> 0:20:50.520
<v Speaker 1>so much that I was able to take that experience

0:20:50.520 --> 0:20:52.439
<v Speaker 1>and go to different places and have a no, no, no,

0:20:52.440 --> 0:20:54.080
<v Speaker 1>I don't want that. I want that dinna done on this.

0:20:54.160 --> 0:20:56.159
<v Speaker 1>I don't put you know what I'm saying. You know,

0:20:56.160 --> 0:20:57.840
<v Speaker 1>I was creating director at the Air one for a

0:20:57.840 --> 0:21:01.040
<v Speaker 1>little bit for about three years. What happened with that? Uh? Covid?

0:21:01.400 --> 0:21:04.920
<v Speaker 1>Ah yeah, covid. COVID hit everybody like you know, like

0:21:04.920 --> 0:21:07.760
<v Speaker 1>like Mike Tyson and the business kind of you know, physic.

0:21:07.920 --> 0:21:10.359
<v Speaker 1>But that was a dope experience too. What are the

0:21:10.400 --> 0:21:13.760
<v Speaker 1>trending shoes? Man? Man? LaMelo's on fire right now. Really

0:21:14.119 --> 0:21:16.359
<v Speaker 1>he makes some hot ship though. I like young Fellow,

0:21:16.400 --> 0:21:18.080
<v Speaker 1>Young fella, he's saucy.

0:21:18.160 --> 0:21:19.760
<v Speaker 2>If you're in middle school, you want to be loud

0:21:19.760 --> 0:21:22.280
<v Speaker 2>out there, He's got like the crazy loud colors you

0:21:22.320 --> 0:21:24.400
<v Speaker 2>saw like the Ricky Morty where like got the red

0:21:24.400 --> 0:21:26.800
<v Speaker 2>with the neon. So he's right now. He's been doing

0:21:26.800 --> 0:21:27.240
<v Speaker 2>really well.

0:21:27.280 --> 0:21:30.200
<v Speaker 1>He makes dope shoes too, man, Yeah, who else has

0:21:30.200 --> 0:21:32.280
<v Speaker 1>a dope show that that that you're looking for that's

0:21:32.320 --> 0:21:33.040
<v Speaker 1>coming up the ship.

0:21:33.680 --> 0:21:35.560
<v Speaker 2>The line's been a little up and down, but I

0:21:35.600 --> 0:21:38.160
<v Speaker 2>really like the Heart and seven, the last one.

0:21:38.320 --> 0:21:39.720
<v Speaker 1>I don't know if you see those, you know what.

0:21:39.760 --> 0:21:43.080
<v Speaker 1>I haven't seen him up close always. I always see

0:21:43.119 --> 0:21:46.480
<v Speaker 1>him in colors. He went like super like it feels

0:21:46.560 --> 0:21:49.200
<v Speaker 1>like something like Prada or something that hid designer would

0:21:49.240 --> 0:21:51.359
<v Speaker 1>do right. And it almost looks like a Bugatti how

0:21:51.359 --> 0:21:54.000
<v Speaker 1>it like wraps around. I haven't seen it, but on

0:21:54.080 --> 0:21:56.400
<v Speaker 1>his foot it looks crazy.

0:21:56.080 --> 0:21:58.159
<v Speaker 2>From those are fresh and I and some of the

0:21:58.160 --> 0:22:01.600
<v Speaker 2>hardens before that, I wasn't crazy. And then the one

0:22:01.640 --> 0:22:05.480
<v Speaker 2>that's coming is the ant shoe. Oh yeah and Edwards, Yeah,

0:22:05.560 --> 0:22:09.400
<v Speaker 2>he got like that fresh like so that's probably immediately

0:22:09.480 --> 0:22:11.720
<v Speaker 2>one of the best Adidas shoes they've done. Really yeah,

0:22:11.760 --> 0:22:13.280
<v Speaker 2>Like I'm gonna put that in the top ten, like

0:22:13.320 --> 0:22:14.399
<v Speaker 2>off top wow.

0:22:14.560 --> 0:22:16.600
<v Speaker 1>So and they've had up and down on some.

0:22:16.520 --> 0:22:19.439
<v Speaker 2>Stuff, you know, but but for me, the a Edward's shoe,

0:22:19.720 --> 0:22:21.719
<v Speaker 2>like if they can't get that to work, then that's

0:22:21.760 --> 0:22:22.480
<v Speaker 2>another conversation.

0:22:22.600 --> 0:22:28.240
<v Speaker 1>I've always liked Adidas collapse with Derrick Rose. The Rose

0:22:28.280 --> 0:22:30.680
<v Speaker 1>has always been solid, He's never made a bump shoe.

0:22:31.359 --> 0:22:34.919
<v Speaker 1>I've always liked the stuff they do with Beckham and

0:22:34.960 --> 0:22:37.159
<v Speaker 1>all the stuff, the soccer stuff. I've always wish they

0:22:37.160 --> 0:22:39.320
<v Speaker 1>would take some of that spirit and bringing them to

0:22:39.400 --> 0:22:42.320
<v Speaker 1>But the DDAs is so big, they got so much too.

0:22:42.800 --> 0:22:44.440
<v Speaker 1>I wish they would throw some of the Why three

0:22:44.920 --> 0:22:46.720
<v Speaker 1>interact some of the you know.

0:22:47.119 --> 0:22:51.160
<v Speaker 2>Why three Basketball did a Y three shoe with James

0:22:51.200 --> 0:22:52.680
<v Speaker 2>in like twenty sixteen.

0:22:52.840 --> 0:22:54.800
<v Speaker 1>Really what it look like? It was four hundred bucks.

0:22:54.800 --> 0:22:55.720
<v Speaker 1>It just kind of came and went.

0:22:56.040 --> 0:22:58.359
<v Speaker 2>Really Yeah, they were a little out there, but I

0:22:58.359 --> 0:22:59.359
<v Speaker 2>love the why three stuff.

0:22:59.480 --> 0:23:06.480
<v Speaker 1>So you asked me about the business of basketball. A

0:23:06.520 --> 0:23:08.840
<v Speaker 1>lot of these kids actually in tune with the business

0:23:08.920 --> 0:23:11.879
<v Speaker 1>of basketball, and I know the business have changed a

0:23:11.920 --> 0:23:15.439
<v Speaker 1>lot too. Talk a little bit about the current of

0:23:15.520 --> 0:23:19.439
<v Speaker 1>signature shoes. Who has Them's not what they used to be.

0:23:19.800 --> 0:23:22.159
<v Speaker 2>So this season will be the most signature shoes on

0:23:22.200 --> 0:23:24.919
<v Speaker 2>the court for any for any season. Twenty three twenty

0:23:24.960 --> 0:23:28.120
<v Speaker 2>three signature three players spread it through how many brands,

0:23:28.280 --> 0:23:32.080
<v Speaker 2>ten brands, ten brands. Yeah, so that's you know, Nike

0:23:32.240 --> 0:23:35.840
<v Speaker 2>under Armor indeed is Rebok or not rebocked, but Puma.

0:23:35.880 --> 0:23:38.080
<v Speaker 2>And then you have your Chinese brands like Leaning and

0:23:38.160 --> 0:23:41.920
<v Speaker 2>Peek and Anta and Austin Reeves with Rigor, so you've

0:23:41.960 --> 0:23:45.200
<v Speaker 2>got you got a wide spectrum. But twenty three guys,

0:23:45.200 --> 0:23:45.800
<v Speaker 2>which is a lot?

0:23:46.040 --> 0:23:49.040
<v Speaker 1>Wow? Is that the most ever? Most ever? Wow? Yeah?

0:23:49.080 --> 0:23:51.919
<v Speaker 2>Back in the late nineties you had like Alonzo Morning,

0:23:52.000 --> 0:23:54.560
<v Speaker 2>Tim Hardaway, like some guys had like some one off shoes,

0:23:55.080 --> 0:23:57.280
<v Speaker 2>so it was like seventeen or eighteen players that season,

0:23:57.880 --> 0:23:59.800
<v Speaker 2>But twenty three is a lot wow.

0:24:00.080 --> 0:24:03.560
<v Speaker 1>Yeah. Who do you have as the top five in

0:24:03.560 --> 0:24:07.120
<v Speaker 1>that twenty three as your best? Are your favorite fucking best?

0:24:07.119 --> 0:24:09.480
<v Speaker 1>This is all a pin intotional fuck, y'all ain't feeling

0:24:09.480 --> 0:24:10.040
<v Speaker 1>you know what I'm saying.

0:24:10.560 --> 0:24:16.159
<v Speaker 2>So the top five business wise is probably Lebron Giannis Steph.

0:24:16.320 --> 0:24:19.840
<v Speaker 2>So these are KD and then wherever Kyrie is gonna

0:24:19.880 --> 0:24:21.320
<v Speaker 2>end up landing, right, it's probably going to be in

0:24:21.320 --> 0:24:24.200
<v Speaker 2>that mix. I think off top again, but I think

0:24:24.240 --> 0:24:25.160
<v Speaker 2>Lamello is right there.

0:24:25.200 --> 0:24:27.720
<v Speaker 1>He's coming. Yeah, he has that young LaMelo has the

0:24:27.840 --> 0:24:29.560
<v Speaker 1>young g Z behind him.

0:24:29.480 --> 0:24:32.080
<v Speaker 2>Right, and then the guy that I'm gonna be curious

0:24:32.119 --> 0:24:33.840
<v Speaker 2>to see what he does because his new shoe is

0:24:33.880 --> 0:24:36.040
<v Speaker 2>totally different than the last few, and now he's on

0:24:36.080 --> 0:24:38.000
<v Speaker 2>the Bucks. But I'm curious to see what Dame does.

0:24:38.560 --> 0:24:40.399
<v Speaker 1>He was wearing something last night. I saw him in

0:24:41.119 --> 0:24:41.840
<v Speaker 1>the Lakers.

0:24:41.880 --> 0:24:43.600
<v Speaker 2>Yeah, he's in the day Mates again, which he wore

0:24:43.680 --> 0:24:46.160
<v Speaker 2>last year as well. But the Nines that he's got coming,

0:24:46.200 --> 0:24:47.560
<v Speaker 2>I think are a whole different vibe.

0:24:47.600 --> 0:24:49.679
<v Speaker 1>It's almost like a skate shoe vibe. It's a little different.

0:24:50.560 --> 0:24:55.840
<v Speaker 1>Are the anticipation of these drops in these shoes still

0:24:55.960 --> 0:24:59.399
<v Speaker 1>the same as they were yesteryear? Are kids outside? I

0:24:59.440 --> 0:25:01.800
<v Speaker 1>don't know, Man, hold on here, you answered, hold on,

0:25:01.920 --> 0:25:04.840
<v Speaker 1>let me get it out. Man, Goddamn, I've seen kids

0:25:04.880 --> 0:25:07.680
<v Speaker 1>around the corner. And you know, I'm even thinking with y'all,

0:25:07.760 --> 0:25:10.600
<v Speaker 1>like you know, it ain't music, They ain't on the drops, bro.

0:25:10.800 --> 0:25:14.199
<v Speaker 2>Like so when we were coming up whatever, the newest Saturday,

0:25:14.320 --> 0:25:16.439
<v Speaker 2>the newest shoe, like that was the thing if you

0:25:16.480 --> 0:25:18.800
<v Speaker 2>were on East Bay and it said like discontinued style,

0:25:18.920 --> 0:25:20.760
<v Speaker 2>like you didn't want the old shit like it was old.

0:25:20.840 --> 0:25:22.399
<v Speaker 1>It was an outlets at that point.

0:25:22.800 --> 0:25:25.080
<v Speaker 2>Now everything's different, like we're here at Flight Club, La

0:25:25.200 --> 0:25:29.040
<v Speaker 2>and like almost everything on the wall is from you know, five, ten,

0:25:29.119 --> 0:25:31.560
<v Speaker 2>twenty years ago sometimes, So I think it's a little

0:25:31.600 --> 0:25:34.000
<v Speaker 2>different in that regard where all the new shoes are

0:25:34.040 --> 0:25:36.920
<v Speaker 2>competing with kids that could buy any shoe from any

0:25:37.000 --> 0:25:40.080
<v Speaker 2>year on a couple of clicks, right, So that part

0:25:40.160 --> 0:25:42.680
<v Speaker 2>is totally different, Like if I want the new Lamellos

0:25:42.760 --> 0:25:45.400
<v Speaker 2>or what if I want some dunks. So I think

0:25:45.480 --> 0:25:47.919
<v Speaker 2>the competition of it all has changed too. And if

0:25:47.960 --> 0:25:49.639
<v Speaker 2>you're a brand and you're a guy that has a

0:25:49.680 --> 0:25:53.359
<v Speaker 2>signature shoe, like it's that much more pressure to like

0:25:53.440 --> 0:25:56.000
<v Speaker 2>have the right campaign, have the right design, have the

0:25:56.080 --> 0:26:00.200
<v Speaker 2>right rollout to really capture that audience. Otherwise we see

0:26:00.280 --> 0:26:03.040
<v Speaker 2>some shoes they launch and like the very next week,

0:26:03.200 --> 0:26:05.840
<v Speaker 2>it's like they're out of mind already, like they're out

0:26:05.840 --> 0:26:06.080
<v Speaker 2>of sight.

0:26:06.680 --> 0:26:10.399
<v Speaker 1>But the dope part about a shoe to me, and

0:26:10.480 --> 0:26:16.680
<v Speaker 1>I've told marketing people this, it's only one LaMelo. So

0:26:16.680 --> 0:26:20.520
<v Speaker 1>so that's your campaign there. You don't focus on who

0:26:20.560 --> 0:26:23.199
<v Speaker 1>hates LaMelo, you don't focus on who ain't feeling LaMelo.

0:26:23.320 --> 0:26:26.240
<v Speaker 1>You focus on LaMelo and his and who fucking we

0:26:27.680 --> 0:26:30.159
<v Speaker 1>that's the campaign. I think sometimes man shoes get too

0:26:30.160 --> 0:26:32.840
<v Speaker 1>gimme key, it'd be so much on the gimmicks of

0:26:33.480 --> 0:26:35.960
<v Speaker 1>the shoe that you forgot who shoe it was and

0:26:36.240 --> 0:26:38.520
<v Speaker 1>why to wear it. You know. I like what Yay

0:26:38.560 --> 0:26:40.520
<v Speaker 1>did man when Ye came out. Man, he brought back

0:26:40.640 --> 0:26:43.840
<v Speaker 1>James to be you know, functional with your every day

0:26:44.000 --> 0:26:46.000
<v Speaker 1>to be able to wear it in corporate America. He

0:26:46.040 --> 0:26:49.800
<v Speaker 1>walked in the meeting with a tie in a And

0:26:50.119 --> 0:26:52.240
<v Speaker 1>you know what I'm saying, the backpack on with with

0:26:52.520 --> 0:26:55.840
<v Speaker 1>jury on the Jesus Beast with Jordan's on and laid

0:26:55.840 --> 0:26:59.080
<v Speaker 1>down a cold you know what I'm saying, like campaign

0:26:59.160 --> 0:27:00.920
<v Speaker 1>on how we're gonna come out with this part. So

0:27:01.280 --> 0:27:03.520
<v Speaker 1>I just listen, the world is changing as it should.

0:27:03.640 --> 0:27:07.160
<v Speaker 1>I'm watching the wave and how we see shoes. Are

0:27:07.160 --> 0:27:11.200
<v Speaker 1>you seeing more interest in the past and shoes versus

0:27:11.240 --> 0:27:12.640
<v Speaker 1>what shoes are coming out? Yeah?

0:27:12.680 --> 0:27:14.119
<v Speaker 2>And I think that's part of it too, is like

0:27:14.520 --> 0:27:16.879
<v Speaker 2>the last five years basketball shoe sales been down a

0:27:16.880 --> 0:27:19.800
<v Speaker 2>little in terms of like performance shoes. So it's like

0:27:19.920 --> 0:27:22.040
<v Speaker 2>the brand that could kind of unlock that code. Like

0:27:22.080 --> 0:27:23.720
<v Speaker 2>that's the thing I liked about that hard and seven,

0:27:23.800 --> 0:27:26.840
<v Speaker 2>Like I actually wear that shoe on purpose just walking around, right,

0:27:26.880 --> 0:27:28.720
<v Speaker 2>And you don't necessarily say that about a lot of

0:27:28.720 --> 0:27:31.000
<v Speaker 2>new hoop shoes. So I think when brands could kind

0:27:31.000 --> 0:27:33.560
<v Speaker 2>of build out more of like that hybrid look where

0:27:33.600 --> 0:27:35.600
<v Speaker 2>it's not just like this is my hoop shoe and

0:27:35.600 --> 0:27:37.439
<v Speaker 2>I'm going to go to the gym in it. Like

0:27:37.520 --> 0:27:39.640
<v Speaker 2>that's where you could have some stuff that extends off court.

0:27:39.800 --> 0:27:41.439
<v Speaker 2>And like we've seen that with a little with La Mellow.

0:27:41.480 --> 0:27:44.080
<v Speaker 2>We've seen that with some guys. Obviously Jordan's have always

0:27:44.080 --> 0:27:46.560
<v Speaker 2>had that dynamic, But that's the piece I think that

0:27:46.600 --> 0:27:48.080
<v Speaker 2>brands are having a hard time figuring out.

0:27:48.160 --> 0:27:50.440
<v Speaker 1>Are you seeing capsules being dropped with these shoes too,

0:27:50.560 --> 0:27:53.440
<v Speaker 1>like you know, Top Sweats, Tea's.

0:27:53.520 --> 0:27:57.400
<v Speaker 2>Head parrol wise, Yeah, merch not as much my capsule. Yeah,

0:27:58.320 --> 0:28:01.720
<v Speaker 2>the Mellow stuff has a lot of apparel coming. Good

0:28:02.160 --> 0:28:04.639
<v Speaker 2>Sabrina you know, has has all kinds of hoodies and

0:28:04.640 --> 0:28:07.760
<v Speaker 2>stuff coming. But I know, like signature apparel has been

0:28:07.760 --> 0:28:10.960
<v Speaker 2>down a little and brands are more so having stuff

0:28:11.040 --> 0:28:13.119
<v Speaker 2>like you see, Nike got a tech Flee in like

0:28:13.200 --> 0:28:15.720
<v Speaker 2>forty colors, so they'll match it up with tech flee

0:28:15.760 --> 0:28:19.000
<v Speaker 2>stuff rather than like the Yanni's signature apparel you know,

0:28:19.119 --> 0:28:21.960
<v Speaker 2>so so different should Yeah, I remember that was like

0:28:22.000 --> 0:28:23.760
<v Speaker 2>a big thing for you when you went to a one.

0:28:23.720 --> 0:28:29.280
<v Speaker 1>Right, capsules, because back then, you know everybody's dressing, how

0:28:29.320 --> 0:28:31.920
<v Speaker 1>they dressing. Bringing it back right, talk about you know

0:28:31.960 --> 0:28:34.280
<v Speaker 1>what I'm saying, Sometimes you don't even see somebody's feet.

0:28:34.400 --> 0:28:37.280
<v Speaker 1>You see you see that, you know. So from that perspective,

0:28:37.440 --> 0:28:39.600
<v Speaker 1>I was always weird about having my name on stuffs,

0:28:39.960 --> 0:28:43.000
<v Speaker 1>me wearing with garnet. I'm looking at it, you know

0:28:43.040 --> 0:28:45.760
<v Speaker 1>what I'm saying, Pee walking around with truth on his

0:28:45.840 --> 0:28:47.960
<v Speaker 1>chest all the time. I mean, you know what I'm saying.

0:28:47.960 --> 0:28:50.720
<v Speaker 1>But yeah, to who's his own? But yeah, I think

0:28:50.720 --> 0:28:52.800
<v Speaker 1>you should though for shure, I think you should. I

0:28:52.840 --> 0:28:55.360
<v Speaker 1>think merch unless you got something in the closet that

0:28:55.560 --> 0:28:58.560
<v Speaker 1>custom or something that goes back to whatever you rock.

0:28:58.640 --> 0:29:01.720
<v Speaker 1>And are you familiar with the Nike story of how

0:29:01.840 --> 0:29:04.840
<v Speaker 1>Nike tapped into the culture, because we all know the

0:29:04.920 --> 0:29:08.800
<v Speaker 1>run DMC story right then DMC collaborated with Adidas, a

0:29:08.880 --> 0:29:10.880
<v Speaker 1>lawyer about the name of Rob something I'm going to

0:29:10.880 --> 0:29:17.160
<v Speaker 1>blank on. This name was and I think indirectly responsible

0:29:17.200 --> 0:29:19.440
<v Speaker 1>for a lot of the cultural stuff. And he was

0:29:19.800 --> 0:29:21.880
<v Speaker 1>at a party in which he met Aaron being Rock

0:29:21.960 --> 0:29:24.960
<v Speaker 1>Kim Rock Kim the God who was like a crazy MC,

0:29:25.800 --> 0:29:29.200
<v Speaker 1>and he convinced him to wear this Nike sweatsuit in

0:29:29.280 --> 0:29:32.360
<v Speaker 1>the I Moved the crowd. That was the first time

0:29:32.400 --> 0:29:34.800
<v Speaker 1>he was able to how much of a shoe culture

0:29:35.320 --> 0:29:37.000
<v Speaker 1>blends with hip hop, would you.

0:29:37.000 --> 0:29:39.760
<v Speaker 2>Say, man, especially with the b in the fifties anniversary, Right,

0:29:39.760 --> 0:29:42.040
<v Speaker 2>you can kind of see all the chapters. So like

0:29:42.040 --> 0:29:44.200
<v Speaker 2>you start with run DMC and Rock Kim, like you said,

0:29:44.320 --> 0:29:46.120
<v Speaker 2>the gods of it, and then I think you get

0:29:46.160 --> 0:29:48.840
<v Speaker 2>to like the early two thousands when air Force one

0:29:48.920 --> 0:29:51.120
<v Speaker 2>song came out. Now all of a sudden, jay Z

0:29:51.200 --> 0:29:53.880
<v Speaker 2>had his own rebox shoe, like just everything changed me.

0:29:54.560 --> 0:29:56.240
<v Speaker 2>And then I think you go to like the early

0:29:56.280 --> 0:29:59.320
<v Speaker 2>twenty tens, and it became the artist maybe was bigger

0:29:59.320 --> 0:30:02.200
<v Speaker 2>than the players, Like you could say Kanye overtook Lebron

0:30:02.240 --> 0:30:05.040
<v Speaker 2>in a sense, and Yeezy's were almost as big as

0:30:05.040 --> 0:30:07.360
<v Speaker 2>the signature shoes. And then from there he built his

0:30:07.360 --> 0:30:10.280
<v Speaker 2>own brand with Adidas. So there's kind of the little

0:30:10.520 --> 0:30:12.760
<v Speaker 2>little steps where it went from like you're wearing stuff

0:30:12.760 --> 0:30:15.200
<v Speaker 2>in music videos, We're giving you a shoe, so now

0:30:15.240 --> 0:30:17.960
<v Speaker 2>you have your own brand, and like each of those

0:30:17.960 --> 0:30:20.720
<v Speaker 2>ten years, it was a big, big step up across.

0:30:20.400 --> 0:30:24.320
<v Speaker 1>The way, would ya be the Jordan of artists? Oh

0:30:24.400 --> 0:30:24.760
<v Speaker 1>for sure?

0:30:24.880 --> 0:30:27.840
<v Speaker 2>Facts, Yeah, obviously that shit fizzled out as bad as

0:30:27.880 --> 0:30:30.280
<v Speaker 2>it could go. But at the peak of it, he

0:30:30.440 --> 0:30:31.160
<v Speaker 2>was that right.

0:30:32.160 --> 0:30:35.000
<v Speaker 1>When you hit the LIFs, mister Broer, Yeah, it hits own.

0:30:35.080 --> 0:30:37.320
<v Speaker 2>Yeah, and you have you know, Travis and all these

0:30:37.320 --> 0:30:40.240
<v Speaker 2>other guys around, But it's those are more colorways. Those

0:30:40.240 --> 0:30:42.840
<v Speaker 2>are more one offs, like the design and ideas he

0:30:42.960 --> 0:30:45.320
<v Speaker 2>was bringing to it, Like he had this whole phrase

0:30:45.360 --> 0:30:47.800
<v Speaker 2>about like I'm building Rome, I'm not just building a shoe,

0:30:47.840 --> 0:30:50.640
<v Speaker 2>like he was building a whole brand around it, And

0:30:50.680 --> 0:30:52.480
<v Speaker 2>that just went to a whole other level.

0:30:52.360 --> 0:30:54.840
<v Speaker 1>When I'm watching Travis and I'm watching a lot of

0:30:54.600 --> 0:30:57.320
<v Speaker 1>the different artists that come out with shoes. First off,

0:30:57.320 --> 0:31:01.239
<v Speaker 1>they got some dope ideas, but it feels like a

0:31:01.240 --> 0:31:03.640
<v Speaker 1>signature shoe doesn't feel like a brand, doesn't feel like

0:31:03.680 --> 0:31:05.880
<v Speaker 1>I feel like when Kanye's building something, he's given me

0:31:05.960 --> 0:31:09.720
<v Speaker 1>a brand similar to what Curry's building. With the emergency

0:31:09.720 --> 0:31:12.400
<v Speaker 1>of the big man. What happens? You thought big men

0:31:12.680 --> 0:31:16.040
<v Speaker 1>shoes did well because of the scottiness or the size

0:31:16.120 --> 0:31:17.760
<v Speaker 1>or big men are not cool.

0:31:17.840 --> 0:31:21.120
<v Speaker 2>So you Jannis kd are like the only three guys

0:31:21.160 --> 0:31:21.720
<v Speaker 2>at that height.

0:31:21.760 --> 0:31:23.480
<v Speaker 1>I know you won't say you're seven foot probably, but

0:31:23.480 --> 0:31:26.520
<v Speaker 1>you no, I'm seven foot, Like am off only when

0:31:26.520 --> 0:31:28.520
<v Speaker 1>you asked me before jump ball, you ask me and

0:31:28.560 --> 0:31:30.200
<v Speaker 1>my seven foot I can't say it. I'm gonna give

0:31:30.200 --> 0:31:32.760
<v Speaker 1>you an accurate answer off the jump I can't just

0:31:32.800 --> 0:31:34.800
<v Speaker 1>been honest. But that's the only three guys that.

0:31:35.000 --> 0:31:38.520
<v Speaker 2>Like, the shoe wasn't a big man's shoe either, Like

0:31:38.560 --> 0:31:39.960
<v Speaker 2>I think it's the style of the shoe.

0:31:40.000 --> 0:31:42.040
<v Speaker 1>Also, like it's the style of the play you guys had.

0:31:42.080 --> 0:31:43.920
<v Speaker 1>But then the shoes were still like quick and like

0:31:43.920 --> 0:31:47.760
<v Speaker 1>you said, light Barkleys, Barkley's did well. Barker's had a

0:31:47.840 --> 0:31:51.000
<v Speaker 1>nice Barkley had an actually a fucking killer. He had

0:31:51.000 --> 0:31:53.720
<v Speaker 1>a nice But Chuck is what six ' six, but

0:31:53.800 --> 0:31:56.080
<v Speaker 1>he was Chuck is a big man, That's what I'm saying.

0:31:56.160 --> 0:31:59.000
<v Speaker 2>Yeah, he he was also like like for him and

0:31:59.120 --> 0:32:01.320
<v Speaker 2>Shack to have any success, they had like a larger

0:32:01.360 --> 0:32:04.080
<v Speaker 2>than life personality and they had like the role model

0:32:04.080 --> 0:32:06.680
<v Speaker 2>commercial like they had like some different stuff coming in.

0:32:06.720 --> 0:32:09.800
<v Speaker 2>Whereas you know, some of the big men like w

0:32:09.960 --> 0:32:11.800
<v Speaker 2>Tumbo had one shoe that was solid, but it was

0:32:11.800 --> 0:32:14.040
<v Speaker 2>hard to really sustain that, Like we've seen some other

0:32:14.040 --> 0:32:16.520
<v Speaker 2>guys come up and back and it's just like, I

0:32:16.560 --> 0:32:18.520
<v Speaker 2>don't know, it's just hard because if you're ten to

0:32:18.600 --> 0:32:20.560
<v Speaker 2>fifteen years old, like you want to go out front

0:32:20.640 --> 0:32:22.480
<v Speaker 2>and do the moves that that guy is doing. You're

0:32:22.520 --> 0:32:25.120
<v Speaker 2>not doing the jump hooks necessarily.

0:32:24.720 --> 0:32:27.160
<v Speaker 1>Right, you had to run. He's the biggest college player

0:32:27.200 --> 0:32:27.840
<v Speaker 1>ever in New York.

0:32:28.560 --> 0:32:30.560
<v Speaker 2>Like I think that that was, Like, you know, the

0:32:30.560 --> 0:32:33.320
<v Speaker 2>market helps for sure, So I think there's always different variables.

0:32:33.360 --> 0:32:35.720
<v Speaker 2>Like I always kind of say with shoes, you kind

0:32:35.720 --> 0:32:37.200
<v Speaker 2>of have like four variables.

0:32:36.840 --> 0:32:38.720
<v Speaker 1>And you need to have three of them.

0:32:38.760 --> 0:32:40.680
<v Speaker 2>Like the player has to be somebody that you want

0:32:40.720 --> 0:32:43.320
<v Speaker 2>to emulate. The playing style helps. The shoes got to

0:32:43.360 --> 0:32:44.760
<v Speaker 2>be fresh, great design.

0:32:45.160 --> 0:32:49.080
<v Speaker 1>I would go like that, the shoes got to be friends.

0:32:49.760 --> 0:32:52.040
<v Speaker 2>Hopefully the team is winning and they're having a good season.

0:32:52.560 --> 0:32:55.560
<v Speaker 2>That matters, and then it's got to be a good price,

0:32:55.760 --> 0:32:57.840
<v Speaker 2>Like the value of the price gotta be right. And

0:32:57.880 --> 0:33:00.400
<v Speaker 2>if you can get three of those four, you got shot.

0:33:00.480 --> 0:33:02.880
<v Speaker 2>If you get like only two of them, maybe it's

0:33:02.880 --> 0:33:05.560
<v Speaker 2>not gonna work. And if you have like you know,

0:33:05.840 --> 0:33:07.600
<v Speaker 2>you can look at the cases of all four, like

0:33:08.240 --> 0:33:11.120
<v Speaker 2>AI with the question and the answers, you know a

0:33:11.160 --> 0:33:12.960
<v Speaker 2>lot of the Jordans, some of the Kobe stuff, like

0:33:13.040 --> 0:33:15.080
<v Speaker 2>Kobe Four's where he's in the finals against you guys,

0:33:15.160 --> 0:33:17.600
<v Speaker 2>Like that's where it's rare and feud and far between,

0:33:17.680 --> 0:33:20.280
<v Speaker 2>but that's where you get like that lightning in a bottle.

0:33:20.480 --> 0:33:26.760
<v Speaker 1>First time you heard someone got shot over some shoes?

0:33:26.840 --> 0:33:27.560
<v Speaker 1>What did you think?

0:33:28.920 --> 0:33:32.760
<v Speaker 2>Sports Illustrated had the Jordan five's on the cover. That

0:33:32.960 --> 0:33:35.920
<v Speaker 2>was like a big moment. And we had a forty

0:33:35.920 --> 0:33:38.120
<v Speaker 2>dollars budget in middle of elementary school, so I didn't

0:33:38.120 --> 0:33:40.360
<v Speaker 2>have Jordan's growing up. But my mom was like, I

0:33:40.360 --> 0:33:42.280
<v Speaker 2>think that was like the next level of like, yeah,

0:33:42.280 --> 0:33:44.800
<v Speaker 2>you're definitely not getting Jordan's if that's where this is

0:33:44.800 --> 0:33:45.800
<v Speaker 2>going scary.

0:33:45.600 --> 0:33:48.600
<v Speaker 1>Right, Yeah, it was wild. I remember having a job,

0:33:49.320 --> 0:33:51.120
<v Speaker 1>you know, I can take my live checking, you know

0:33:51.120 --> 0:33:53.680
<v Speaker 1>what I mean. And I remember my mom saying like, nah,

0:33:54.040 --> 0:33:56.720
<v Speaker 1>like I noise your money, but safety is everything in that.

0:33:57.040 --> 0:34:00.280
<v Speaker 1>And actually because I'm living in it and I'm I'm

0:34:00.280 --> 0:34:02.520
<v Speaker 1>in the neighborhood, you know what I'm saying, And you

0:34:02.560 --> 0:34:05.440
<v Speaker 1>know we're going to school and yeah, first time I

0:34:05.480 --> 0:34:08.080
<v Speaker 1>heard someone get hurt over some shoes, that made go

0:34:08.200 --> 0:34:12.440
<v Speaker 1>what like like what I can get hurt, I can

0:34:12.480 --> 0:34:14.359
<v Speaker 1>get hurt over the days. Yeah, his first three peet

0:34:14.440 --> 0:34:17.120
<v Speaker 1>run like that's when that whole thing started coming up.

0:34:17.160 --> 0:34:19.600
<v Speaker 1>And then when I was in high school, the drops

0:34:19.600 --> 0:34:22.919
<v Speaker 1>were always on Wednesdays. The whole school would leave Wednesday morning,

0:34:23.000 --> 0:34:25.200
<v Speaker 1>come back at lunch, and they moved it always to

0:34:25.239 --> 0:34:26.080
<v Speaker 1>Saturday after that.

0:34:26.200 --> 0:34:28.960
<v Speaker 2>So his drops have been on Saturdays ever since because

0:34:29.040 --> 0:34:30.680
<v Speaker 2>Jordan's used to always come out on Wednesdays.

0:34:30.800 --> 0:34:36.000
<v Speaker 1>When we ever see an impact like that again in shoes, I.

0:34:35.960 --> 0:34:40.319
<v Speaker 2>Don't know, because everything was new, Like Jordan eleven was

0:34:40.360 --> 0:34:42.880
<v Speaker 2>like pat and leather on a basketball shoe, like you know,

0:34:42.960 --> 0:34:45.800
<v Speaker 2>all the carbon fiber and then you know, the marketing

0:34:45.880 --> 0:34:47.319
<v Speaker 2>was kind of new at the time, and he was

0:34:47.360 --> 0:34:50.239
<v Speaker 2>just so aspirational from the way he played, like there's

0:34:50.320 --> 0:34:52.560
<v Speaker 2>other players that have had great success, but it was

0:34:52.640 --> 0:34:56.280
<v Speaker 2>never like anybody hitting that all times on one cylinder,

0:34:56.400 --> 0:34:58.040
<v Speaker 2>like across the board like that.

0:34:58.400 --> 0:35:01.600
<v Speaker 1>Thank He's genius to me in marketing is that they

0:35:01.640 --> 0:35:03.799
<v Speaker 1>gave the perception that if you wear these shoes, you

0:35:03.840 --> 0:35:08.960
<v Speaker 1>can play like Michael Jordan marketing one on one talk

0:35:09.000 --> 0:35:12.640
<v Speaker 1>about how nil has changed the whole campaign and just

0:35:12.800 --> 0:35:15.360
<v Speaker 1>changed everything of everything. So I've been.

0:35:15.239 --> 0:35:17.520
<v Speaker 2>Covering shoe deals for a while and this is by

0:35:17.560 --> 0:35:20.520
<v Speaker 2>far the most exciting time because you got, like we said,

0:35:20.560 --> 0:35:22.040
<v Speaker 2>Angel Resa LSU right.

0:35:22.120 --> 0:35:24.200
<v Speaker 1>Shot Angel Reese doing the things LSU.

0:35:24.440 --> 0:35:27.200
<v Speaker 2>So the top three players at LSU all have shoe

0:35:27.239 --> 0:35:30.160
<v Speaker 2>deals not with Nike. So like Haley van Lidt is

0:35:30.200 --> 0:35:33.720
<v Speaker 2>Adidas flags with Puma, and now Angel's gonna be a rebox.

0:35:33.800 --> 0:35:36.719
<v Speaker 1>Okay, so hold on. So the days when you had

0:35:36.800 --> 0:35:39.640
<v Speaker 1>to come in with Sean with Duke and Duke probably

0:35:39.640 --> 0:35:43.080
<v Speaker 1>has like three four different Nikes in and out, or

0:35:43.160 --> 0:35:46.560
<v Speaker 1>Kentucky got the whole different joint, or Jordan got that

0:35:46.760 --> 0:35:50.680
<v Speaker 1>tar Hill's a whole new spread. The players have their

0:35:50.760 --> 0:35:51.440
<v Speaker 1>own deals.

0:35:51.480 --> 0:35:54.440
<v Speaker 2>Now they still gotta wear Nike in the games, so

0:35:54.480 --> 0:35:56.480
<v Speaker 2>they got to wear the team issue stuff for the game.

0:35:56.640 --> 0:35:59.400
<v Speaker 1>So in the game, I'm rocking Tar Hill stuff or

0:35:59.520 --> 0:36:02.240
<v Speaker 1>Georgetown or whatever. But then when I'm outside of my stuff,

0:36:02.280 --> 0:36:03.560
<v Speaker 1>I'm on Puma or whatever.

0:36:03.560 --> 0:36:05.719
<v Speaker 2>And that's what's great about nil. These players got a

0:36:05.719 --> 0:36:09.360
<v Speaker 2>million followers on Instagram. So Haley van Litt is debuting

0:36:09.400 --> 0:36:13.000
<v Speaker 2>like the Gucci Adidas collection, Flage is doing all kinds

0:36:13.000 --> 0:36:15.479
<v Speaker 2>of stuff with Puma. You know, we're gonna see Angel

0:36:15.520 --> 0:36:17.680
<v Speaker 2>doing stuff with Rebok Like that part of it is

0:36:17.719 --> 0:36:20.239
<v Speaker 2>totally new, And I mean at the end of the

0:36:20.320 --> 0:36:23.000
<v Speaker 2>day too, it's like, obviously players in the league are impactful,

0:36:23.080 --> 0:36:26.839
<v Speaker 2>but from a women's basketball standpoint, like they're probably three

0:36:26.880 --> 0:36:29.520
<v Speaker 2>of the most influential women's basketball players on the planet,

0:36:29.600 --> 0:36:32.319
<v Speaker 2>and they're all like twenty years old, right, So that

0:36:32.440 --> 0:36:34.600
<v Speaker 2>part of it, like NL is at the perfect time

0:36:34.640 --> 0:36:37.000
<v Speaker 2>because now a brand could really activate tell their story,

0:36:37.480 --> 0:36:39.399
<v Speaker 2>put out some stuff for them even though they can't

0:36:39.400 --> 0:36:42.319
<v Speaker 2>wear it in the game necessarily, they could still be

0:36:42.400 --> 0:36:43.800
<v Speaker 2>promoting and pitching that.

0:36:43.800 --> 0:36:46.720
<v Speaker 1>That's fun to me. Probably more bigger brands are now

0:36:47.000 --> 0:36:49.759
<v Speaker 1>killing a lot of these big budgets, chopping them down,

0:36:49.840 --> 0:36:52.239
<v Speaker 1>probably going to more multiple nil.

0:36:52.000 --> 0:36:54.719
<v Speaker 2>Deals, right Definitely, I think the nil deals are going

0:36:54.800 --> 0:36:57.400
<v Speaker 2>to start to squeeze out some NBA guys right, Like,

0:36:57.440 --> 0:36:59.719
<v Speaker 2>there's probably seventy five to one hundred guys in the

0:36:59.800 --> 0:37:00.880
<v Speaker 2>league that don't have a shoe deal.

0:37:01.000 --> 0:37:03.279
<v Speaker 1>Right now, I was gonna talk, I was gonna my

0:37:03.320 --> 0:37:06.160
<v Speaker 1>next question was to book a business in the NBA. Yep,

0:37:06.280 --> 0:37:07.160
<v Speaker 1>that's great, go ahead.

0:37:07.320 --> 0:37:09.160
<v Speaker 2>So I think that's where it's going to get different

0:37:09.520 --> 0:37:12.080
<v Speaker 2>because I don't have to send a bunch of money

0:37:12.600 --> 0:37:14.520
<v Speaker 2>sign a guy that's ninth or tenth on the bench.

0:37:15.360 --> 0:37:17.880
<v Speaker 2>If I could go and sign Page Beckers at Yukon,

0:37:18.080 --> 0:37:21.319
<v Speaker 2>Caitlyn Clarkett, you know, Iowa things like that. So I

0:37:21.320 --> 0:37:23.640
<v Speaker 2>think the brands is forcing them to get more creative,

0:37:23.840 --> 0:37:24.760
<v Speaker 2>try a different model.

0:37:25.000 --> 0:37:27.960
<v Speaker 1>See what's going to happen. Saving money. I think they're

0:37:28.000 --> 0:37:30.640
<v Speaker 1>still spending it, just other ways. But I'm saying versus

0:37:30.640 --> 0:37:33.960
<v Speaker 1>a ten million dollar budget, I can take a million

0:37:34.040 --> 0:37:36.479
<v Speaker 1>and go to yeah and get ten hundred.

0:37:36.640 --> 0:37:38.800
<v Speaker 2>You know what I'm saying, you can maybe spend the

0:37:38.840 --> 0:37:39.600
<v Speaker 2>money in a better way.

0:37:39.640 --> 0:37:41.840
<v Speaker 1>That's what I'm saying. More, that's what I'm saying, more effective,

0:37:41.960 --> 0:37:46.279
<v Speaker 1>and too. You're starting to see kind of college how

0:37:46.360 --> 0:37:52.560
<v Speaker 1>that buzz like it used to have back in early nineties.

0:37:52.920 --> 0:37:57.319
<v Speaker 1>I would say college was probably more exciting than the NBA. Young,

0:37:57.400 --> 0:38:00.160
<v Speaker 1>Chris Jackson, Young, Shack Young. You know, I'm just I'm

0:38:00.200 --> 0:38:03.600
<v Speaker 1>saying all these things to just times where I was

0:38:03.640 --> 0:38:05.879
<v Speaker 1>watching college basketball just as much as I was watching

0:38:05.880 --> 0:38:10.960
<v Speaker 1>the NBA. Seems like the women's college game has more

0:38:10.960 --> 0:38:14.400
<v Speaker 1>momentum than the men's. Are you saying the same things?

0:38:14.400 --> 0:38:17.520
<v Speaker 2>Definitely, And that's because the familiarity, Like Stanford's whole team

0:38:17.600 --> 0:38:21.120
<v Speaker 2>is there, LSU's team is coming back. Like, guys aren't

0:38:21.120 --> 0:38:23.360
<v Speaker 2>going one and done on the women's side, right, So

0:38:23.400 --> 0:38:26.480
<v Speaker 2>they're staying for three years. Caitlyn Clark might end up

0:38:26.480 --> 0:38:28.680
<v Speaker 2>staying for a fifty year because of the COVID year

0:38:28.719 --> 0:38:31.719
<v Speaker 2>she's got. So you get to just follow them over

0:38:31.760 --> 0:38:34.279
<v Speaker 2>time and really like get built in. And I think

0:38:34.320 --> 0:38:37.320
<v Speaker 2>that's what was great about like that Fab five UNLV,

0:38:37.600 --> 0:38:39.560
<v Speaker 2>like that whole chapter, it was like you were really

0:38:39.600 --> 0:38:40.840
<v Speaker 2>following these guys in their.

0:38:40.680 --> 0:38:44.560
<v Speaker 1>Schools and Shorty can play, she's nice. Yeah, and I

0:38:44.600 --> 0:38:47.839
<v Speaker 1>heard these girls are making more money in college than

0:38:47.880 --> 0:38:50.359
<v Speaker 1>they would be if they was in the WNBA in

0:38:50.360 --> 0:38:50.920
<v Speaker 1>some cases.

0:38:51.000 --> 0:38:53.239
<v Speaker 2>Yeah, like for the top ten players in college, they

0:38:53.239 --> 0:38:55.400
<v Speaker 2>are probably making more right now than if they went

0:38:55.440 --> 0:38:55.879
<v Speaker 2>to the w.

0:38:56.000 --> 0:38:58.600
<v Speaker 1>Just yet, I asked somebody this question. This ain't really

0:38:58.600 --> 0:39:00.800
<v Speaker 1>gotten nothing to do with nothing, But how far would

0:39:00.800 --> 0:39:02.960
<v Speaker 1>you say, and just you know you've been around us

0:39:02.960 --> 0:39:05.879
<v Speaker 1>for a while, how far do you think we are

0:39:05.880 --> 0:39:08.799
<v Speaker 1>from a structure where colleges can come back and try

0:39:08.800 --> 0:39:13.239
<v Speaker 1>to resign their own players two three year deal, say

0:39:13.840 --> 0:39:15.839
<v Speaker 1>it's gonna be an option to where say, like you're

0:39:15.840 --> 0:39:19.240
<v Speaker 1>in college, you say going forward, you got g League,

0:39:19.560 --> 0:39:23.319
<v Speaker 1>you got WNBA, you got a minor league, and then

0:39:23.360 --> 0:39:25.880
<v Speaker 1>you have a major league or you have Spanish on it,

0:39:25.920 --> 0:39:27.720
<v Speaker 1>which is a much your major leagues in other countries.

0:39:27.760 --> 0:39:29.719
<v Speaker 1>But I'm saying, for the most part, these girls make

0:39:29.760 --> 0:39:32.560
<v Speaker 1>money in WNBA and then the Russian League since to

0:39:32.560 --> 0:39:34.560
<v Speaker 1>bringing grinding stuff. I think the Russian stuff kind of

0:39:35.719 --> 0:39:40.319
<v Speaker 1>Turkey infh'sn't out. That was a huge part of those girls' financials.

0:39:40.880 --> 0:39:45.080
<v Speaker 1>That money's going to get allocated somewhere now. And Juise,

0:39:45.160 --> 0:39:47.120
<v Speaker 1>I think I heard her say this, Ah, I'm making

0:39:47.160 --> 0:39:50.560
<v Speaker 1>more money in college and doing less than I would

0:39:50.600 --> 0:39:54.799
<v Speaker 1>in the WNBA. So I'm just configuring that from college

0:39:55.400 --> 0:39:58.680
<v Speaker 1>and guess what, we're winning. Our teams have been together

0:39:58.800 --> 0:40:02.440
<v Speaker 1>five years. That's saying something. So the investment has been made.

0:40:02.520 --> 0:40:04.560
<v Speaker 1>How far do you think are we from college coming

0:40:04.600 --> 0:40:06.799
<v Speaker 1>up with a new structure for players to be a

0:40:06.800 --> 0:40:09.200
<v Speaker 1>little longated or stay at college for four or five

0:40:09.239 --> 0:40:10.240
<v Speaker 1>years longer.

0:40:10.560 --> 0:40:13.080
<v Speaker 2>I think that if you're a top star in college,

0:40:13.120 --> 0:40:15.719
<v Speaker 2>like you're going to stay all four years and you

0:40:15.840 --> 0:40:17.840
<v Speaker 2>have to stay three to be draft eligible, which is

0:40:17.840 --> 0:40:20.440
<v Speaker 2>different too. With the w you can't go one and done.

0:40:20.480 --> 0:40:22.400
<v Speaker 2>You got to play three years, but a lot of

0:40:22.400 --> 0:40:24.360
<v Speaker 2>them are just going to stay a fourth year. And

0:40:24.400 --> 0:40:26.239
<v Speaker 2>then I think the new TV deal in the W

0:40:26.320 --> 0:40:29.000
<v Speaker 2>is probably going to like either triple or quadruple to

0:40:29.080 --> 0:40:31.520
<v Speaker 2>where they will make a ton more on the W side.

0:40:32.160 --> 0:40:34.640
<v Speaker 2>And then I don't know if you've seen but Brianna

0:40:34.680 --> 0:40:36.839
<v Speaker 2>Stewart and the Feast of Collier trying to launch their

0:40:36.840 --> 0:40:37.400
<v Speaker 2>own league.

0:40:37.440 --> 0:40:39.359
<v Speaker 1>I've seen that, and it's going to be like.

0:40:39.360 --> 0:40:42.440
<v Speaker 2>Thirty players, the top players. They'll play like three on three,

0:40:42.600 --> 0:40:46.000
<v Speaker 2>one on one, all kinds of like unique formats kind

0:40:46.000 --> 0:40:48.200
<v Speaker 2>of that. I think they're going to have like a

0:40:48.200 --> 0:40:50.640
<v Speaker 2>whole new format and how to get sponsors in on that.

0:40:50.760 --> 0:40:52.520
<v Speaker 2>How you you know, maybe you can make a million

0:40:52.560 --> 0:40:54.680
<v Speaker 2>off of that. So I think that's going to be

0:40:54.719 --> 0:40:57.480
<v Speaker 2>a thing where maybe you won't go play overseas and

0:40:57.520 --> 0:40:59.799
<v Speaker 2>you'll play in that. They're going to play it in

0:40:59.840 --> 0:41:02.359
<v Speaker 2>like Miami, so it'll be nice and you know, that

0:41:02.360 --> 0:41:04.280
<v Speaker 2>could be a whole new front here that's a different,

0:41:04.719 --> 0:41:05.879
<v Speaker 2>like something we never seen before.

0:41:05.880 --> 0:41:09.440
<v Speaker 1>I wins basketball. Wow, that's crazy. The basketball game used

0:41:09.480 --> 0:41:12.080
<v Speaker 1>to be out, you know, guys playing outside. How much

0:41:12.120 --> 0:41:16.560
<v Speaker 1>of I think that's part of basketball culture, But how

0:41:16.640 --> 0:41:20.359
<v Speaker 1>much of outdoors and playing outdoors having kicked someone at

0:41:20.360 --> 0:41:22.480
<v Speaker 1>the court, does that even mean something? To show up

0:41:22.520 --> 0:41:25.839
<v Speaker 1>with some dope fresh kicks don't mean shit. I think

0:41:25.880 --> 0:41:27.879
<v Speaker 1>it's different. Man. These kids got it nice.

0:41:27.880 --> 0:41:29.720
<v Speaker 2>They're all in the gyms, they all got a trainer,

0:41:29.760 --> 0:41:31.839
<v Speaker 2>they're all doing you know, dribble drills.

0:41:31.520 --> 0:41:33.600
<v Speaker 1>On Conso, like we used to just.

0:41:33.560 --> 0:41:35.160
<v Speaker 2>Go to the park and play from twelve to four

0:41:35.200 --> 0:41:38.520
<v Speaker 2>and play against grown men, and that's not really a

0:41:38.520 --> 0:41:39.120
<v Speaker 2>thing anymore.

0:41:39.239 --> 0:41:40.279
<v Speaker 1>Yeah.

0:41:40.480 --> 0:41:43.160
<v Speaker 2>So when you think of brands like Reebok has above

0:41:43.200 --> 0:41:45.960
<v Speaker 2>the rim, which is like the outdoors you know, basketball

0:41:45.960 --> 0:41:48.600
<v Speaker 2>shoe and one obviously is outdoors for the most part.

0:41:48.680 --> 0:41:51.640
<v Speaker 2>But how many people are really playing outdoors in the park.

0:41:51.920 --> 0:41:54.319
<v Speaker 1>I don't know. Very little. Yeah, that's that's gone away,

0:41:54.360 --> 0:41:58.120
<v Speaker 1>I think done. I think so a big part of

0:41:58.200 --> 0:42:01.560
<v Speaker 1>how we saw basketball, a big part of how we celebrated,

0:42:01.520 --> 0:42:04.759
<v Speaker 1>a big part of you know, I'm watching in the

0:42:04.800 --> 0:42:07.040
<v Speaker 1>corner right here with some fly ass fours on right

0:42:07.200 --> 0:42:09.239
<v Speaker 1>That told you a lot about who was coming on

0:42:09.280 --> 0:42:11.640
<v Speaker 1>the court. Yep. Then I see a little cat like

0:42:11.800 --> 0:42:14.000
<v Speaker 1>Nate here come in here with some hose in his jone.

0:42:14.920 --> 0:42:17.120
<v Speaker 1>They have a sock out. You know you you know

0:42:17.200 --> 0:42:19.600
<v Speaker 1>you're just seeing them. You know Nate, you know he

0:42:19.960 --> 0:42:22.160
<v Speaker 1>you know what I'm saying. But then Nate got that

0:42:22.360 --> 0:42:24.319
<v Speaker 1>pat you know, like he might be there to lock

0:42:24.400 --> 0:42:27.279
<v Speaker 1>up that short. So I'm saying to say that a

0:42:27.320 --> 0:42:31.040
<v Speaker 1>lot of the commercials to culture when you watch some

0:42:31.080 --> 0:42:33.279
<v Speaker 1>of them and one commercials, when you watch some of

0:42:33.360 --> 0:42:36.719
<v Speaker 1>the mixtape stuff, when you watch some of the Nike

0:42:36.800 --> 0:42:39.720
<v Speaker 1>stuff with the with the dribble on beat and alone

0:42:41.080 --> 0:42:41.920
<v Speaker 1>going into all of this.

0:42:42.160 --> 0:42:45.120
<v Speaker 2>Yeah, listen, like the commercial for these, you're playing against

0:42:45.160 --> 0:42:48.520
<v Speaker 2>like the gardener, like the random people coming off the sideline,

0:42:48.560 --> 0:42:50.000
<v Speaker 2>like that was an outdoor commercial.

0:42:50.040 --> 0:42:53.480
<v Speaker 1>I called these to Bruce Wayne's man. These was like

0:42:54.239 --> 0:42:56.880
<v Speaker 1>they gave me these on on on the night and

0:42:57.040 --> 0:43:00.600
<v Speaker 1>you know, usually got a practice in. I played the

0:43:00.680 --> 0:43:03.279
<v Speaker 1>spurs and some white and some and some white and

0:43:03.400 --> 0:43:07.680
<v Speaker 1>black ones. Listen, this is this is probably look this

0:43:07.760 --> 0:43:11.359
<v Speaker 1>shoe had. Technically, no, I was not supposed to wear

0:43:11.440 --> 0:43:14.200
<v Speaker 1>this shoe technically, but this shoe was one of the

0:43:14.280 --> 0:43:17.000
<v Speaker 1>lightest and one of the coldest. This I felt like

0:43:17.040 --> 0:43:19.840
<v Speaker 1>I was Batman and this shit. We got to be

0:43:19.920 --> 0:43:22.120
<v Speaker 1>by the spurs and them ships. Man. I got these

0:43:22.160 --> 0:43:24.120
<v Speaker 1>at the crib. This is one of my favorite studio.

0:43:24.600 --> 0:43:28.000
<v Speaker 2>But that was, like you said, commercial wised like it's

0:43:28.000 --> 0:43:30.480
<v Speaker 2>a high performance indoor shoe, but you took it to

0:43:31.120 --> 0:43:33.040
<v Speaker 2>our outdoor park for the commercial, which was a whole

0:43:33.040 --> 0:43:34.040
<v Speaker 2>different vibe for us.

0:43:34.200 --> 0:43:36.880
<v Speaker 1>Man, Joe, I just, man, some of the things that

0:43:37.239 --> 0:43:40.800
<v Speaker 1>brought us to Love Yesteryear are just kind of dying out.

0:43:41.000 --> 0:43:43.239
<v Speaker 1>But you know, a lot of the spirit that goes

0:43:43.280 --> 0:43:46.600
<v Speaker 1>into these shoes come from basketball culture, being outside and

0:43:46.960 --> 0:43:49.160
<v Speaker 1>a lot of this spirit comes from, you know, being

0:43:49.239 --> 0:43:52.840
<v Speaker 1>playing against the no name guy, the homeless guy that

0:43:52.960 --> 0:43:54.480
<v Speaker 1>you you know what I'm saying, or the guy that

0:43:54.600 --> 0:43:57.560
<v Speaker 1>just got a name on the street. Man can't remember

0:43:57.800 --> 0:44:01.640
<v Speaker 1>five most iconic commercials time in your opinion.

0:44:01.360 --> 0:44:04.279
<v Speaker 2>Little Penny comes to mind right away. I just because

0:44:04.320 --> 0:44:06.560
<v Speaker 2>Penny himself was kind of quiet, so for them to

0:44:06.560 --> 0:44:09.040
<v Speaker 2>bring up that alter ego, it was like the perfect balance.

0:44:09.360 --> 0:44:12.360
<v Speaker 1>That's why they created a little Penny. Little Penny. The

0:44:12.440 --> 0:44:15.160
<v Speaker 1>real Penny had more to say, but it's more kind

0:44:15.200 --> 0:44:18.440
<v Speaker 1>of reserved from or quiet, and so they did that

0:44:18.480 --> 0:44:20.840
<v Speaker 1>through you know, and Chris Rock did Little Penny.

0:44:20.920 --> 0:44:26.440
<v Speaker 2>Yep, the Jordan commercial where he's walking just down the

0:44:26.440 --> 0:44:29.480
<v Speaker 2>hallway to the game, but he's talking about.

0:44:29.239 --> 0:44:31.839
<v Speaker 1>Like I've failed over and over in my life and

0:44:31.840 --> 0:44:32.880
<v Speaker 1>that's why I succeed.

0:44:33.760 --> 0:44:35.520
<v Speaker 2>Because the one thing that was funny about that was

0:44:35.560 --> 0:44:37.719
<v Speaker 2>like MJ was the greatest, so you would never think

0:44:37.760 --> 0:44:40.640
<v Speaker 2>of him even failure, you know, or losing games or

0:44:40.640 --> 0:44:44.040
<v Speaker 2>missing shots. But that commercial made it relatable because if

0:44:44.080 --> 0:44:46.240
<v Speaker 2>you're a normal person, you're bricking shots, so you're missing,

0:44:46.320 --> 0:44:48.880
<v Speaker 2>you're losing. Now you could think I could actually get

0:44:48.920 --> 0:44:50.880
<v Speaker 2>to that level if I just stick with it. So

0:44:50.920 --> 0:44:54.520
<v Speaker 2>that was like a great insight from Nike's standpoint. I

0:44:54.560 --> 0:44:56.520
<v Speaker 2>loved like the light and the fun stuff. So like

0:44:56.719 --> 0:44:59.920
<v Speaker 2>the fun Police to me with like the yellow trench coats.

0:45:00.000 --> 0:45:01.359
<v Speaker 2>I don't know if you still got the trench coat,

0:45:01.440 --> 0:45:04.600
<v Speaker 2>but the trench coat, got the trench coat and the whole.

0:45:04.600 --> 0:45:05.160
<v Speaker 2>I got the whole.

0:45:05.239 --> 0:45:08.160
<v Speaker 1>I got the whole spread together up and put yeah,

0:45:08.360 --> 0:45:10.359
<v Speaker 1>I can't. I couldn't. I couldn't, you know what I'm saying.

0:45:10.600 --> 0:45:12.239
<v Speaker 2>So what was it like when they told you, like

0:45:12.680 --> 0:45:14.880
<v Speaker 2>we're gonna have you guys like going into a burning

0:45:14.920 --> 0:45:16.600
<v Speaker 2>house and that's how we're gonna sell some shoes.

0:45:16.680 --> 0:45:19.399
<v Speaker 1>First off, I thought it was genius to be able

0:45:19.440 --> 0:45:24.080
<v Speaker 1>to kind of jab at the establishment. Anytime I got

0:45:24.080 --> 0:45:26.000
<v Speaker 1>a chance to jab at stern or I got the

0:45:26.120 --> 0:45:29.400
<v Speaker 1>jab at like you know, the NBA as a corporate

0:45:29.520 --> 0:45:32.000
<v Speaker 1>then I took the opportunity. You know when they I

0:45:32.040 --> 0:45:33.920
<v Speaker 1>think the one one of my favorite, one of my

0:45:34.040 --> 0:45:37.239
<v Speaker 1>favorite parts of that. And they's like, uh, fans in

0:45:37.280 --> 0:45:41.320
<v Speaker 1>the fans and the rich people something in the cheap seats,

0:45:41.320 --> 0:45:44.240
<v Speaker 1>fans into something something no no no no no no

0:45:43.640 --> 0:45:46.400
<v Speaker 1>no no no no, And then you just look up

0:45:46.440 --> 0:45:49.319
<v Speaker 1>and I think trum grasps the joint and it goes off.

0:45:49.680 --> 0:45:52.040
<v Speaker 1>That was probably one of my favorites, just seeing in

0:45:52.040 --> 0:45:53.439
<v Speaker 1>the room when they was like, oh, yeah, we're gonna

0:45:53.440 --> 0:45:58.680
<v Speaker 1>hear starting Trump like Donald Trump, Like yeah, hmm okay

0:46:00.520 --> 0:46:03.719
<v Speaker 1>as well, by the way, I was good saying it

0:46:03.840 --> 0:46:05.759
<v Speaker 1>was a fun It was a fun time. I got

0:46:05.800 --> 0:46:10.800
<v Speaker 1>to bring uh guys into it. Tim Hardaway, got to

0:46:10.880 --> 0:46:14.959
<v Speaker 1>bring some of my own person Trent. You got Gary

0:46:15.040 --> 0:46:17.440
<v Speaker 1>Payton in it. Uh yeah. It was just a fun

0:46:17.520 --> 0:46:20.000
<v Speaker 1>time to be able to bring all of all of

0:46:20.040 --> 0:46:22.239
<v Speaker 1>our friends into it. My own personal friend Bug was

0:46:22.280 --> 0:46:23.239
<v Speaker 1>in it. It was a good time.

0:46:23.560 --> 0:46:25.480
<v Speaker 2>The other one that stuck out was the n one

0:46:25.560 --> 0:46:29.160
<v Speaker 2>one where you're across from the table from yourself. The

0:46:29.239 --> 0:46:32.360
<v Speaker 2>interrogation interrogation one, and that one I remember at the

0:46:32.440 --> 0:46:35.640
<v Speaker 2>time was like kind of a big deal you were

0:46:35.680 --> 0:46:38.200
<v Speaker 2>talking about like the contract and the playoffs all the

0:46:38.239 --> 0:46:38.680
<v Speaker 2>other stuff.

0:46:38.719 --> 0:46:45.120
<v Speaker 1>I had a I had a very emotional conversation with

0:46:45.280 --> 0:46:49.360
<v Speaker 1>John Thompson that was on tape, and they want to

0:46:50.120 --> 0:46:55.239
<v Speaker 1>tap into these two people that was that was kind

0:46:55.239 --> 0:46:56.520
<v Speaker 1>of inside of me. You know what I'm saying, I'm

0:46:56.560 --> 0:46:58.759
<v Speaker 1>a tourist, but for people who know me, I'll have

0:46:58.840 --> 0:47:01.279
<v Speaker 1>Gemini ways. I don't know if that's a good thing

0:47:01.440 --> 0:47:04.840
<v Speaker 1>or a bad thing, but but yeah, I would. You know,

0:47:04.880 --> 0:47:08.320
<v Speaker 1>I'm a nice person in life as it results to

0:47:09.360 --> 0:47:12.600
<v Speaker 1>life itself. But when we hit the court and it's

0:47:12.640 --> 0:47:15.080
<v Speaker 1>a kiltic be killed, then yeah, you're gonna know what

0:47:15.320 --> 0:47:19.319
<v Speaker 1>side I'm on. So in that whole banter, they came

0:47:19.440 --> 0:47:22.319
<v Speaker 1>up with a campaign to where these two were interacting

0:47:22.880 --> 0:47:25.120
<v Speaker 1>and one was speaking to the other and it was

0:47:25.200 --> 0:47:27.359
<v Speaker 1>and it's kind of my chance to see it through

0:47:27.360 --> 0:47:31.040
<v Speaker 1>both us like, oh, you know what I'm saying. But

0:47:31.120 --> 0:47:32.840
<v Speaker 1>I thought it was dope and creative. You want to

0:47:32.880 --> 0:47:35.400
<v Speaker 1>come outside of the box. A lot of stuff I

0:47:35.520 --> 0:47:38.279
<v Speaker 1>was seeing just in Creations was kind of similar and

0:47:38.280 --> 0:47:40.440
<v Speaker 1>I wanted to do something that was different and it

0:47:40.640 --> 0:47:42.759
<v Speaker 1>was edgy enough to go there with me and you know,

0:47:42.920 --> 0:47:45.600
<v Speaker 1>be really edgy when you know what cool to be edgy.

0:47:46.600 --> 0:47:48.200
<v Speaker 1>One of the things where I want to use styles

0:47:48.280 --> 0:47:50.680
<v Speaker 1>p and another commercial because I love to play outside

0:47:50.680 --> 0:47:52.400
<v Speaker 1>and they was like, you play outside and the rain man,

0:47:52.440 --> 0:47:55.440
<v Speaker 1>the rain ain't shit, just warn ain't going life. So

0:47:55.600 --> 0:47:57.520
<v Speaker 1>they you know, we was able to put together and stuff.

0:47:57.560 --> 0:47:59.600
<v Speaker 1>But yeah, anytime you're able to step outside of the

0:47:59.680 --> 0:48:03.600
<v Speaker 1>box almost like those creations and people get it.

0:48:04.680 --> 0:48:06.520
<v Speaker 2>I'm trying to think of more recent ones too, but

0:48:06.719 --> 0:48:09.400
<v Speaker 2>like the one that stuck out that I didn't like

0:48:09.480 --> 0:48:11.320
<v Speaker 2>it at first, but you were in it, The Brotherhood

0:48:11.960 --> 0:48:13.160
<v Speaker 2>with Adidas.

0:48:12.800 --> 0:48:17.360
<v Speaker 1>Oh yeah, that was about more team Adidas was a

0:48:17.440 --> 0:48:20.799
<v Speaker 1>Jesus's take was that things were becoming too more individual

0:48:21.800 --> 0:48:24.759
<v Speaker 1>and you know, basketball ain't golf, it's not boxing, it's

0:48:24.760 --> 0:48:27.719
<v Speaker 1>not some of the individual sports. Not shipping on none

0:48:27.760 --> 0:48:30.360
<v Speaker 1>of them sports. But stop trying to be individual in

0:48:30.440 --> 0:48:34.640
<v Speaker 1>a team sport and be about the team. And you

0:48:34.680 --> 0:48:37.600
<v Speaker 1>know it's team first, and you know when team is

0:48:37.680 --> 0:48:40.080
<v Speaker 1>put in place, the impossible, it is nothing. And that

0:48:40.239 --> 0:48:43.880
<v Speaker 1>was the idea, and we wanted to almost have a camp,

0:48:44.560 --> 0:48:46.399
<v Speaker 1>you know, because we felt like that was a dying

0:48:46.480 --> 0:48:49.040
<v Speaker 1>breed and that thought and that understanding at least from

0:48:49.760 --> 0:48:52.160
<v Speaker 1>younger kids on younger generations. They were going in a

0:48:52.239 --> 0:48:55.359
<v Speaker 1>different direction and what we were seeing, and Adidas wanted

0:48:55.400 --> 0:48:57.439
<v Speaker 1>to bring them back and really stand on it, making

0:48:57.480 --> 0:48:59.640
<v Speaker 1>a campaign so much that they got all of us

0:49:00.800 --> 0:49:03.680
<v Speaker 1>to participate, and that should be be that because we

0:49:03.760 --> 0:49:05.600
<v Speaker 1>all come from that and that five you had.

0:49:05.640 --> 0:49:08.279
<v Speaker 2>I remember it was Chauncey, gil T mac, you and

0:49:08.600 --> 0:49:09.640
<v Speaker 2>Tim Timmy right now, we.

0:49:09.640 --> 0:49:14.040
<v Speaker 1>Want to smoke too, because Nike was like all right, okay, okay,

0:49:14.080 --> 0:49:16.440
<v Speaker 1>let's let's like let's play. Gave him like fifty million,

0:49:16.480 --> 0:49:22.240
<v Speaker 1>and Adidas against and did that ever like the smoke?

0:49:22.400 --> 0:49:27.479
<v Speaker 1>No Nike. He didn't want no smoke period. Who would

0:49:27.480 --> 0:49:30.040
<v Speaker 1>the Nike side have. I don't even know. We wanted it.

0:49:31.040 --> 0:49:37.080
<v Speaker 1>We wanted all comers, Paul, you know what I'm saying,

0:49:37.200 --> 0:49:40.040
<v Speaker 1>real shit, real ship. And then they came out with

0:49:40.120 --> 0:49:42.319
<v Speaker 1>the Air Force joint. When they was on the joint,

0:49:42.360 --> 0:49:45.200
<v Speaker 1>we wanted that. I don't cold that man. Y'all should

0:49:45.239 --> 0:49:46.960
<v Speaker 1>have brought that over to where we was at.

0:49:46.840 --> 0:49:49.359
<v Speaker 2>Because I'm looking at it, it would have been.

0:49:51.239 --> 0:49:53.600
<v Speaker 1>Paul Kobe and maybe now I don't even know. They

0:49:53.680 --> 0:49:55.800
<v Speaker 1>had like a million guys over there, you know what

0:49:55.800 --> 0:49:57.719
<v Speaker 1>I'm saying. We had five who want to jump out

0:49:57.760 --> 0:50:01.040
<v Speaker 1>here and get some of this smoke. I couldn't get

0:50:01.040 --> 0:50:02.879
<v Speaker 1>a call back, but thank you for this, Nick Man,

0:50:03.800 --> 0:50:06.600
<v Speaker 1>last one for you. Oh what do you remember about this?

0:50:06.840 --> 0:50:09.080
<v Speaker 1>What you got? What you got over there? The original

0:50:09.880 --> 0:50:14.080
<v Speaker 1>listen and the real ship. I hated this what I

0:50:14.200 --> 0:50:17.239
<v Speaker 1>hate to say, the shout, the kicks and the photographer

0:50:17.320 --> 0:50:20.000
<v Speaker 1>new to this. I didn't. I hate. I hated pointing

0:50:20.040 --> 0:50:21.719
<v Speaker 1>at myself. He's like, yo, can I get one of these?

0:50:21.760 --> 0:50:24.239
<v Speaker 1>And I was like what And you took it? Look

0:50:24.480 --> 0:50:30.160
<v Speaker 1>look look, God said it all like, and I gave

0:50:30.239 --> 0:50:31.960
<v Speaker 1>him one and then I was off this like I'm

0:50:32.000 --> 0:50:36.279
<v Speaker 1>not like he was like not the most natural post. No, no, no,

0:50:36.760 --> 0:50:39.200
<v Speaker 1>I wasn't into like anything that had to do with myself.

0:50:39.360 --> 0:50:42.279
<v Speaker 1>So but I remember this cover. I have this cover.

0:50:42.680 --> 0:50:44.640
<v Speaker 1>I have a damn that every cover I've been on

0:50:45.239 --> 0:50:47.480
<v Speaker 1>I had to thank Slam and Kicks for this. Man.

0:50:48.680 --> 0:50:50.920
<v Speaker 1>This is part of history right here. Man. This was

0:50:51.040 --> 0:50:53.719
<v Speaker 1>like the first magazine that you can go through and

0:50:53.840 --> 0:50:56.439
<v Speaker 1>find different kicks and different features. And this is when

0:50:56.560 --> 0:50:59.720
<v Speaker 1>you know companies used to do ad campaigns and spreads

0:50:59.840 --> 0:51:02.040
<v Speaker 1>like this. This is kind of a dying breathe right here.

0:51:02.320 --> 0:51:05.000
<v Speaker 2>So this was the first ever sneaker magazine. I was

0:51:05.080 --> 0:51:07.400
<v Speaker 2>thirteen when this came out. Same word, and this is

0:51:07.440 --> 0:51:09.839
<v Speaker 2>why I write about shoes. Holy and I've been wearing

0:51:09.840 --> 0:51:11.000
<v Speaker 2>a rubber band every day.

0:51:13.160 --> 0:51:15.160
<v Speaker 1>You know what the rubber band come from, right, I

0:51:15.239 --> 0:51:16.680
<v Speaker 1>got to give it to you, right, let's hear it.

0:51:16.960 --> 0:51:20.399
<v Speaker 1>The rubber band comes from Dawn Stanley. Don Stanley, thank

0:51:20.440 --> 0:51:25.239
<v Speaker 1>you very much for encouraging me. The rubber band is

0:51:25.280 --> 0:51:29.319
<v Speaker 1>a sense of discipline. Yep, missed something, I didn't get

0:51:29.320 --> 0:51:33.160
<v Speaker 1>a rebound, Gotta run again. Pop. So that was that

0:51:33.280 --> 0:51:36.279
<v Speaker 1>was kind of my little right here, you feel me.

0:51:36.520 --> 0:51:38.920
<v Speaker 2>I never snapped it, but like you were always wearing one,

0:51:39.160 --> 0:51:40.800
<v Speaker 2>and then when I saw it on this that was

0:51:40.880 --> 0:51:43.000
<v Speaker 2>like the reminder that always tied me back to that

0:51:43.080 --> 0:51:44.240
<v Speaker 2>magazine doing Stanley.

0:51:44.440 --> 0:51:47.120
<v Speaker 1>So yeah, don't got to give it up. Where's supposed

0:51:47.120 --> 0:51:50.520
<v Speaker 1>to be respect. That's awesome, Thank you, man, I appreciate it.

0:51:50.600 --> 0:51:52.840
<v Speaker 1>This is great man flight club. Thank y'all, man, seriously,

0:51:52.840 --> 0:51:54.920
<v Speaker 1>thank y'all for letting us come in here, man, one

0:51:54.960 --> 0:51:57.640
<v Speaker 1>of my favorite places to get shoes at. Man, straight up,

0:51:58.200 --> 0:52:02.080
<v Speaker 1>Flight Club ain't got it. It don't exist, payge, certify,

0:52:02.239 --> 0:52:05.040
<v Speaker 1>we out. You know what I man, keep on, keep

0:52:05.719 --> 0:52:11.120
<v Speaker 1>straight up. No, y'all got some heat in here. Just

0:52:11.200 --> 0:52:13.000
<v Speaker 1>a couple just say look, I ain't got all day.

0:52:13.120 --> 0:52:16.719
<v Speaker 1>Just a couple there. Hey, listen, you come to Flight Club,

0:52:16.840 --> 0:52:19.040
<v Speaker 1>be careful, know what you want when you come in here.

0:52:19.520 --> 0:52:21.799
<v Speaker 1>If not, these niggas gonna sell you two hundred pairs

0:52:21.840 --> 0:52:24.840
<v Speaker 1>of shoes, You're gonna spend a million, like in seconds

0:52:24.920 --> 0:52:27.279
<v Speaker 1>on right hand. I'm telling you, man, you come the

0:52:27.360 --> 0:52:29.560
<v Speaker 1>Flight Club. Man, come in here knowing what you want. Leo,

0:52:29.640 --> 0:52:31.279
<v Speaker 1>I come in here for these deeds and these let

0:52:31.320 --> 0:52:33.160
<v Speaker 1>me get okay, let me show you all here and

0:52:33.200 --> 0:52:35.120
<v Speaker 1>put these on here. And I walk out here like

0:52:35.200 --> 0:52:37.359
<v Speaker 1>fifteen pairs of shoes. Man, That's what I told church,

0:52:37.400 --> 0:52:39.839
<v Speaker 1>A church, just what I want right here, nothing else Church.

0:52:40.120 --> 0:52:42.319
<v Speaker 1>But then I come in here, it's like six pairs

0:52:42.360 --> 0:52:44.080
<v Speaker 1>of shoes I'm looking for. I ain't got time today,

0:52:44.080 --> 0:52:45.840
<v Speaker 1>but I'm gonna go ahead and take a picture of

0:52:45.920 --> 0:52:49.279
<v Speaker 1>my eyes and sit it and shit it back to

0:52:49.360 --> 0:52:50.960
<v Speaker 1>you guys. Okay, I'm gonna sit these back. You know

0:52:50.960 --> 0:52:53.439
<v Speaker 1>what I'm saying. Good looks these. So you talked about

0:52:53.440 --> 0:52:55.480
<v Speaker 1>these the other day and then we got these two.

0:52:55.560 --> 0:52:56.839
<v Speaker 1>But you talk about these the other day. So that's

0:52:56.840 --> 0:53:05.520
<v Speaker 1>why I talked about these. Oh I was, I remember,

0:53:05.680 --> 0:53:07.239
<v Speaker 1>I don't like I need a glout on. I don't

0:53:07.239 --> 0:53:08.960
<v Speaker 1>want to ask you to test these with my hands.

0:53:09.080 --> 0:53:12.359
<v Speaker 1>Oh yeah, these are the rich grays right here, point

0:53:14.320 --> 0:53:18.800
<v Speaker 1>shout the rich grain ooh, they got these and fifteen?

0:53:19.680 --> 0:53:21.880
<v Speaker 1>What is this? This is what's the name of this?

0:53:22.840 --> 0:53:27.400
<v Speaker 1>Photon dust? A photon dust? Listen, man, So I was

0:53:27.440 --> 0:53:33.759
<v Speaker 1>telling a friend, thank you, Yeah, we're gonna put these up.

0:53:33.760 --> 0:53:35.919
<v Speaker 1>Hold on, that's this story has to do with these.

0:53:36.440 --> 0:53:39.239
<v Speaker 1>These are what I asked for. He's right here. Those

0:53:39.920 --> 0:53:41.640
<v Speaker 1>I mean, you just mentioned those, but those are just

0:53:41.880 --> 0:53:46.799
<v Speaker 1>your life which once the is a cements? Is that cements? Well?

0:53:46.920 --> 0:53:50.120
<v Speaker 1>My favorite four is the cements. These are great. Two Listen.

0:53:52.000 --> 0:53:55.520
<v Speaker 1>I could go through my closet and show you ninety

0:53:55.600 --> 0:53:59.120
<v Speaker 1>seven when I bought the cements. Oh one when I

0:53:59.200 --> 0:54:04.600
<v Speaker 1>bought the cements. Four. I have like maybe seven pairs

0:54:04.680 --> 0:54:09.719
<v Speaker 1>of of times where I bought the same shoe. Thank you,

0:54:09.840 --> 0:54:15.040
<v Speaker 1>Jordan I don't know what what if I'm like elated

0:54:15.200 --> 0:54:18.480
<v Speaker 1>or what. Yeah, something something's going on with me that

0:54:18.560 --> 0:54:22.040
<v Speaker 1>I'm buying the same shoe ever. Really yeah, I got

0:54:22.160 --> 0:54:24.560
<v Speaker 1>like six of these, but probably like twenty five. Okay,

0:54:24.600 --> 0:54:26.440
<v Speaker 1>so nothing's wrong with me. You have the same problem.

0:54:26.480 --> 0:54:29.920
<v Speaker 1>I got a problem. Yeah, no, no, no, listen, one

0:54:30.000 --> 0:54:32.120
<v Speaker 1>of these days, I don't know what day it's going

0:54:32.200 --> 0:54:34.080
<v Speaker 1>to be, but you and I got to go through

0:54:34.120 --> 0:54:36.400
<v Speaker 1>my shoe closet. I got a shoe closest in Minnesota.

0:54:36.440 --> 0:54:42.360
<v Speaker 1>It's probably about yeah, about yeah, my shoe claws about

0:54:43.239 --> 0:54:45.279
<v Speaker 1>I don't even know. I don't even know. I've seen

0:54:45.360 --> 0:54:47.839
<v Speaker 1>mellow Ship. I've seen mellow Ship. I was like, oh yeah,

0:54:48.239 --> 0:54:50.239
<v Speaker 1>because mellow got shipped the Jordan game, you know what

0:54:50.280 --> 0:54:53.160
<v Speaker 1>I'm saying. So, yeah, I got a bunch of yesteryear

0:54:53.239 --> 0:54:55.120
<v Speaker 1>stuff that was. You know what I'm saying that my

0:54:55.560 --> 0:54:58.760
<v Speaker 1>homeboy and my younger boys be like, oh man, relax,

0:54:59.520 --> 0:55:02.439
<v Speaker 1>but let me know. Yeah, I would love to get

0:55:02.560 --> 0:55:04.399
<v Speaker 1>your perspective on that, because I know you're the dawn

0:55:04.480 --> 0:55:06.239
<v Speaker 1>of shoes, you know what I'm saying.

0:55:06.280 --> 0:55:08.279
<v Speaker 2>Yeah, I'll have a lot of memories around each one

0:55:08.360 --> 0:55:09.960
<v Speaker 2>and questions I can ask you got some of the

0:55:10.000 --> 0:55:10.960
<v Speaker 2>old game war and stuff too.

0:55:11.080 --> 0:55:14.400
<v Speaker 1>I do. I do. It's non collectible stuff, so I

0:55:14.400 --> 0:55:17.759
<v Speaker 1>don't get any idea non your breaks. I see your

0:55:17.760 --> 0:55:20.480
<v Speaker 1>wheels up and bopping ship. I remember eighty five, brother,

0:55:20.560 --> 0:55:25.080
<v Speaker 1>remember that I was around in eighty five. But thank you, man.

0:55:25.239 --> 0:55:27.120
<v Speaker 1>I can talk shoes all day, man, I can talk

0:55:27.200 --> 0:55:30.400
<v Speaker 1>kicks and this ship all day. Man. I like actually

0:55:30.480 --> 0:55:33.960
<v Speaker 1>being a shoe free agent. I was gonna ask you

0:55:34.080 --> 0:55:36.160
<v Speaker 1>that too, man. Who are the shoe free agents out

0:55:36.200 --> 0:55:38.239
<v Speaker 1>here that we that we I know Kyrie just left

0:55:38.360 --> 0:55:40.239
<v Speaker 1>night right now in the league right now, is coming

0:55:40.280 --> 0:55:43.160
<v Speaker 1>up in these past. Jayalen Brown Jaylen Brown Shoes Jalen

0:55:43.200 --> 0:55:46.040
<v Speaker 1>Brown would be a good one for any brand. He

0:55:46.200 --> 0:55:50.080
<v Speaker 1>might actually look to launch his own signature shoe really,

0:55:50.200 --> 0:55:52.400
<v Speaker 1>kind of like what Big Baller brand did. Okay, t

0:55:52.600 --> 0:55:55.560
<v Speaker 1>Mac has his own team. Mac is not with Adidas anymore.

0:55:55.560 --> 0:55:57.719
<v Speaker 1>He started his own tam Max working on his own

0:55:57.760 --> 0:56:01.719
<v Speaker 1>thing too. Yep. All the stick of deals like they

0:56:01.800 --> 0:56:04.320
<v Speaker 1>used to be, meaning like guys can get six to

0:56:04.360 --> 0:56:07.320
<v Speaker 1>seven year, seven year, seven figures, eight figures.

0:56:07.360 --> 0:56:11.360
<v Speaker 2>Oh yeah, there's probably six seven players making ten plus

0:56:11.560 --> 0:56:11.960
<v Speaker 2>Oh really?

0:56:12.120 --> 0:56:13.120
<v Speaker 1>Yeah? Wow?

0:56:13.400 --> 0:56:16.800
<v Speaker 2>You know between Lebron and Steph KD. James, you know,

0:56:16.920 --> 0:56:19.759
<v Speaker 2>even Gianni's Dame, you know, Dame two, Like they're they're

0:56:19.800 --> 0:56:20.560
<v Speaker 2>all ten plus.

0:56:21.000 --> 0:56:25.680
<v Speaker 1>What about this new generation where Zion LaMelo? Really? Yeah?

0:56:26.280 --> 0:56:28.239
<v Speaker 1>Did you still got to go to China? The China

0:56:28.320 --> 0:56:31.799
<v Speaker 1>Tours do that? Yeah?

0:56:32.360 --> 0:56:34.080
<v Speaker 2>I went with Klay Thompson one year. We went to

0:56:34.360 --> 0:56:37.719
<v Speaker 2>eight cities in nine days. Answer with answer? Does it

0:56:37.840 --> 0:56:40.200
<v Speaker 2>they rampant? And it being a million people?

0:56:40.239 --> 0:56:42.360
<v Speaker 1>I thinks think Yeah, the smallest city went to was

0:56:42.440 --> 0:56:44.200
<v Speaker 1>like six mill It was crazy. Yeah, that was my

0:56:44.280 --> 0:56:46.640
<v Speaker 1>first time getting to see China and all this, all

0:56:47.120 --> 0:56:48.840
<v Speaker 1>all this great cities. I didn't know some of these

0:56:48.880 --> 0:56:51.880
<v Speaker 1>cities had cities that was bigger than New York. You know.

0:56:51.960 --> 0:56:54.719
<v Speaker 1>You know what I'm saying begging in La But man,

0:56:54.800 --> 0:56:56.719
<v Speaker 1>thank you man, thank you flight Club for letting us

0:56:56.719 --> 0:56:59.799
<v Speaker 1>come through again. Man, I could talk all day. Let's

0:56:59.840 --> 0:57:01.719
<v Speaker 1>do this again, bro, y'all. Let me know y'all want

0:57:01.760 --> 0:57:03.120
<v Speaker 1>me to come back and do this again? All right?

0:57:07.640 --> 0:57:08.279
<v Speaker 1>M hm