1
00:00:08,240 --> 00:00:17,040
Speaker 1: Scable advice shog nice. Hello, Hello, Hello, and welcome to

2
00:00:17,120 --> 00:00:20,720
Speaker 1: the Naughty but Nice Show. I'm your host, Mark Lippilly Lupo,

3
00:00:21,120 --> 00:00:25,160
Speaker 1: and today is a special bonus episode where I'm turning

4
00:00:25,200 --> 00:00:28,639
Speaker 1: the tables on Rob and asking him all of the

5
00:00:28,720 --> 00:00:32,040
Speaker 1: questions to celebrate his new book, The Four Word Answer,

6
00:00:32,400 --> 00:00:35,720
Speaker 1: which you can order right now on Amazon dot Com. Now.

7
00:00:35,800 --> 00:00:37,920
Speaker 1: Rob has worked with some of the biggest stars in

8
00:00:37,960 --> 00:00:42,440
Speaker 1: the world, Jennifer Lopez, p Did, Alicia Keys, Jessica Simpson

9
00:00:42,440 --> 00:00:45,640
Speaker 1: and even British Royalty, and now in his first book

10
00:00:45,680 --> 00:00:48,760
Speaker 1: out this week, he promises to make you the start

11
00:00:48,840 --> 00:00:55,040
Speaker 1: of your own life. Rob. Hello and congratulations. Hey Mark,

12
00:00:55,160 --> 00:00:57,400
Speaker 1: thank you for doing this. It feels a little strange

13
00:00:57,440 --> 00:00:59,440
Speaker 1: to be in the other state, but I know I'm

14
00:00:59,480 --> 00:01:03,120
Speaker 1: in very, very good hands. There are no questions off limits.

15
00:01:03,160 --> 00:01:05,399
Speaker 1: You've had the events of the book, You've read the book,

16
00:01:05,520 --> 00:01:07,600
Speaker 1: so anything you want to ask about the book, it's

17
00:01:07,640 --> 00:01:10,440
Speaker 1: all up to you. Let's go. It's two times. It

18
00:01:10,520 --> 00:01:13,600
Speaker 1: is t time. I'm so excited to be interviewing you.

19
00:01:13,760 --> 00:01:16,440
Speaker 1: This is so exciting. So we've been talking about this

20
00:01:16,480 --> 00:01:19,479
Speaker 1: book for a long time, but can you explain what

21
00:01:19,720 --> 00:01:22,720
Speaker 1: is the foreword Answer? It's a it's a really good question,

22
00:01:22,800 --> 00:01:25,679
Speaker 1: the most important questions. So every successful person I have

23
00:01:25,840 --> 00:01:29,880
Speaker 1: ever met could describe themselves who they are in just

24
00:01:30,640 --> 00:01:35,160
Speaker 1: for words. It's the most important question anyone is ever

25
00:01:35,280 --> 00:01:38,479
Speaker 1: going to ask themselves. Who are you? Who are you?

26
00:01:38,959 --> 00:01:43,919
Speaker 1: In just four words. So entire marketing departments, PR departments,

27
00:01:43,959 --> 00:01:46,840
Speaker 1: branding departments, I've worked in many of them. We had

28
00:01:46,840 --> 00:01:49,559
Speaker 1: one job, and that was to try and figure out

29
00:01:49,920 --> 00:01:54,000
Speaker 1: who our clients were and then promote that. I can say,

30
00:01:54,320 --> 00:01:58,800
Speaker 1: only those comfortable enough in their own skin knew the answer,

31
00:01:59,160 --> 00:02:02,280
Speaker 1: and only those that knew the answer would be successful,

32
00:02:02,320 --> 00:02:05,480
Speaker 1: which is why it is essential that we all know

33
00:02:05,760 --> 00:02:08,959
Speaker 1: who we are who are you? And you've got to

34
00:02:08,960 --> 00:02:12,040
Speaker 1: be able to answer it. And just for words. I

35
00:02:12,080 --> 00:02:14,440
Speaker 1: love that. And like you said, I am lucky enough

36
00:02:14,440 --> 00:02:16,480
Speaker 1: to have gotten an advanced copy of the book and

37
00:02:16,520 --> 00:02:20,360
Speaker 1: I absolutely loved reading it. But there was one chapter

38
00:02:20,720 --> 00:02:23,160
Speaker 1: that we that really kind of spoke to me, and

39
00:02:23,240 --> 00:02:27,760
Speaker 1: it's the importance of making one of your forewords smart. Now,

40
00:02:28,560 --> 00:02:32,720
Speaker 1: why don't we feel smart? That's a really, really, really

41
00:02:32,800 --> 00:02:36,120
Speaker 1: interesting point. I think the most foolish thing I ever

42
00:02:36,280 --> 00:02:40,320
Speaker 1: did was spending too much time believing that I wasn't smart.

43
00:02:40,520 --> 00:02:43,440
Speaker 1: That smart was a personality trait that was in your DNA.

44
00:02:43,840 --> 00:02:46,640
Speaker 1: You're either born smart or you were not. And I

45
00:02:46,639 --> 00:02:49,080
Speaker 1: always felt like I wasn't born smart. And then my

46
00:02:49,200 --> 00:02:51,960
Speaker 1: teachers sort of confirmed that at school, I was not

47
00:02:52,080 --> 00:02:55,320
Speaker 1: an excellent student, and so I just figured out I'm

48
00:02:55,360 --> 00:02:58,119
Speaker 1: not smart. The problem is when you when you get

49
00:02:58,160 --> 00:03:01,440
Speaker 1: to that conclusion, When you reach that that conclusion, you

50
00:03:01,560 --> 00:03:04,800
Speaker 1: just stopped trying. So I needed a whole new way

51
00:03:05,240 --> 00:03:09,000
Speaker 1: of thinking about being smart. And actually the person that

52
00:03:09,040 --> 00:03:11,760
Speaker 1: taught me this was Jessica Simpson, somebody who I think

53
00:03:11,800 --> 00:03:15,160
Speaker 1: the media people think is a ditzie blonde. No, she's

54
00:03:15,200 --> 00:03:18,280
Speaker 1: the smartest person I've ever met because her definition of

55
00:03:18,320 --> 00:03:22,360
Speaker 1: smart is the willingness to try. Jessica keeps trying, so

56
00:03:22,440 --> 00:03:25,200
Speaker 1: she might be vulnerable, she might feel frightened, but she

57
00:03:25,400 --> 00:03:31,560
Speaker 1: never stops trying. Smart people fail all the time. Again,

58
00:03:31,760 --> 00:03:34,920
Speaker 1: smart people fail all the time, but they don't care

59
00:03:35,360 --> 00:03:38,160
Speaker 1: what other people say about them. I thought this was

60
00:03:38,320 --> 00:03:44,240
Speaker 1: really interesting. Michael Jordan's said that he has missed more

61
00:03:44,280 --> 00:03:48,480
Speaker 1: than nine thousand shots in his career. He's failed over

62
00:03:48,520 --> 00:03:52,680
Speaker 1: and over and over again. That's why he believes he

63
00:03:52,880 --> 00:03:56,080
Speaker 1: now has succeeded. It is smart to try. It is

64
00:03:56,080 --> 00:03:58,520
Speaker 1: smart to try. You are so right, and you know,

65
00:03:58,680 --> 00:04:01,160
Speaker 1: Rob in your book to you talk about the choice

66
00:04:01,200 --> 00:04:03,040
Speaker 1: we all have to make in our life, and that

67
00:04:03,160 --> 00:04:06,920
Speaker 1: choice is between courage and comfort. Now it kind of

68
00:04:06,960 --> 00:04:10,160
Speaker 1: relates back to trying, failing, and trying again. Tell me

69
00:04:10,200 --> 00:04:13,120
Speaker 1: about that choice. It's really really hard. You have to

70
00:04:13,120 --> 00:04:14,960
Speaker 1: make a choice in life. You have to decide if

71
00:04:15,000 --> 00:04:16,760
Speaker 1: you want to be comfortable or if you're going to

72
00:04:16,839 --> 00:04:19,560
Speaker 1: have the courage to try. So comfort is a much

73
00:04:19,600 --> 00:04:22,120
Speaker 1: easier option, and a lot of people pick comfort. And

74
00:04:22,160 --> 00:04:26,440
Speaker 1: often we dismiss this as being lazy, but that's not true.

75
00:04:26,920 --> 00:04:29,560
Speaker 1: The reason you don't make any changes in your life,

76
00:04:29,560 --> 00:04:31,760
Speaker 1: the reason you don't get off the couch, is not

77
00:04:31,839 --> 00:04:35,160
Speaker 1: because you're lazy. It's because you're scared. So often in

78
00:04:35,200 --> 00:04:37,600
Speaker 1: my life, when I chose not to do something, when

79
00:04:37,600 --> 00:04:39,480
Speaker 1: I chose to stay in, when I chose to sit

80
00:04:39,560 --> 00:04:42,160
Speaker 1: on the couch, when I decided in a meeting not

81
00:04:42,240 --> 00:04:45,960
Speaker 1: to raise my hand, I wasn't being lazy, Mark. I

82
00:04:46,080 --> 00:04:49,680
Speaker 1: was scared. I was frightened that everybody would think I

83
00:04:49,760 --> 00:04:52,359
Speaker 1: was stupid, which I now know I am not. Thanks

84
00:04:52,360 --> 00:04:55,200
Speaker 1: to Jessica, I know I'm smart. You've got to pick

85
00:04:55,600 --> 00:04:57,680
Speaker 1: which one you want to be in life. Pick courage

86
00:04:58,000 --> 00:05:00,720
Speaker 1: or comfort. One is a safe move, of one is

87
00:05:00,760 --> 00:05:04,560
Speaker 1: a smart move. And in the book, we're going to

88
00:05:04,720 --> 00:05:09,640
Speaker 1: teach you how to always pick courage. Always pick courage.

89
00:05:10,040 --> 00:05:12,120
Speaker 1: And in the book too, you write about how working

90
00:05:12,120 --> 00:05:15,000
Speaker 1: with did He taught you to start thinking about winning

91
00:05:15,360 --> 00:05:18,520
Speaker 1: not losing. Now, I think for some it might be hard,

92
00:05:18,560 --> 00:05:21,599
Speaker 1: but you say it's actually really easy. It is easy,

93
00:05:21,640 --> 00:05:24,200
Speaker 1: but you've got to train your mind to do it.

94
00:05:24,279 --> 00:05:26,919
Speaker 1: So one positive thought at a time, it is the

95
00:05:26,920 --> 00:05:29,760
Speaker 1: only way you're going to win the game of life,

96
00:05:29,839 --> 00:05:34,479
Speaker 1: reject the negative voices inside your head and instead getting

97
00:05:34,520 --> 00:05:36,520
Speaker 1: the habit of playing what I call in the book

98
00:05:36,800 --> 00:05:40,799
Speaker 1: the positive mind game. So when a negative thought enters

99
00:05:40,839 --> 00:05:43,520
Speaker 1: my mind, I flip it and I suddenly decided to

100
00:05:43,560 --> 00:05:46,800
Speaker 1: look at it a different way and think of something positive.

101
00:05:47,040 --> 00:05:49,600
Speaker 1: Oscar Wilde said the following, and I love this quote.

102
00:05:49,880 --> 00:05:54,400
Speaker 1: The optimist sees the doughnut, the pessimist sees the whole.

103
00:05:54,960 --> 00:05:57,800
Speaker 1: Mark I love dirt when I see one, I don't

104
00:05:57,839 --> 00:06:01,279
Speaker 1: notice the whole. I noticed the delicious stone. So look

105
00:06:01,320 --> 00:06:03,960
Speaker 1: at the positive stuff in life. You can get angry

106
00:06:03,960 --> 00:06:06,320
Speaker 1: about silly stuff sit in your life. If you get

107
00:06:06,320 --> 00:06:08,920
Speaker 1: a Starbucks and somebody cuts in front of you, or

108
00:06:08,960 --> 00:06:10,960
Speaker 1: you get the wrong order, you get really angry and

109
00:06:11,080 --> 00:06:13,480
Speaker 1: mad about it. Don't do that. Look at it from

110
00:06:13,480 --> 00:06:15,800
Speaker 1: a different angle and say to yourself, I can afford

111
00:06:15,800 --> 00:06:18,640
Speaker 1: a seven dollar cup of coffee. Growing up, I never

112
00:06:18,680 --> 00:06:21,599
Speaker 1: thought I could afford to waste money on coffee. So

113
00:06:21,720 --> 00:06:24,520
Speaker 1: circumstances might be out of your control, but the way

114
00:06:24,560 --> 00:06:27,120
Speaker 1: you react to them, it's not out of your control.

115
00:06:27,240 --> 00:06:30,200
Speaker 1: That is up to you. Another little trick that I

116
00:06:30,240 --> 00:06:32,560
Speaker 1: teach you in the book is I started to write

117
00:06:32,560 --> 00:06:37,320
Speaker 1: down every single day when I complained. Had a little

118
00:06:37,360 --> 00:06:40,400
Speaker 1: journal and I wrote, and I added up all the

119
00:06:40,480 --> 00:06:44,719
Speaker 1: minutes that went on to hours that I wasted each

120
00:06:44,880 --> 00:06:49,520
Speaker 1: day complaining it's not good. Replace the good with the bad.

121
00:06:49,680 --> 00:06:52,360
Speaker 1: Do you know this book? Eat this? Not that? By

122
00:06:52,440 --> 00:06:56,159
Speaker 1: David's income, He's made a fortune doing these books. I

123
00:06:56,200 --> 00:06:58,120
Speaker 1: went to his book party and I was in the

124
00:06:58,160 --> 00:07:00,800
Speaker 1: bathroom and it was a sort the fun event, but

125
00:07:00,839 --> 00:07:02,720
Speaker 1: you know, one of those New York events where everyone's

126
00:07:02,760 --> 00:07:04,600
Speaker 1: so loud. So I just had a second by myself

127
00:07:04,640 --> 00:07:06,039
Speaker 1: in the bathroom and I was looking at the cover

128
00:07:06,400 --> 00:07:09,040
Speaker 1: and I realized not. The genius of this book is

129
00:07:09,360 --> 00:07:11,600
Speaker 1: it not only tells us not what to do, it

130
00:07:11,640 --> 00:07:15,960
Speaker 1: tells us what to do. So my philosophy is think this,

131
00:07:16,520 --> 00:07:19,560
Speaker 1: not that, and I think about winning not losing. I

132
00:07:19,760 --> 00:07:22,800
Speaker 1: love that. That is so smart. Rob. You know, I

133
00:07:22,880 --> 00:07:25,960
Speaker 1: have a therapist and I always I'm constantly working on myself,

134
00:07:26,000 --> 00:07:29,400
Speaker 1: but sometimes I do find myself getting into a rut.

135
00:07:29,880 --> 00:07:32,320
Speaker 1: And you actually have some really great advice in the

136
00:07:32,320 --> 00:07:34,560
Speaker 1: book for when this does happen and how to get

137
00:07:34,560 --> 00:07:36,760
Speaker 1: out of it. Tell me about that. Yeah, it happens

138
00:07:36,760 --> 00:07:39,120
Speaker 1: a lot. It happens throughout the day, it happens throughout

139
00:07:39,160 --> 00:07:42,840
Speaker 1: your life. You decide the moment you start over. So

140
00:07:42,920 --> 00:07:45,320
Speaker 1: working with some of the biggest stars in the world

141
00:07:45,360 --> 00:07:48,120
Speaker 1: you mentioned some of them j Lo and did, what

142
00:07:48,240 --> 00:07:51,640
Speaker 1: they taught me is that they are writing their own book.

143
00:07:51,640 --> 00:07:53,160
Speaker 1: And if you think about the book of your life,

144
00:07:53,320 --> 00:07:56,920
Speaker 1: it has an unmistakable beginning. You're born, It has a

145
00:07:57,000 --> 00:08:00,280
Speaker 1: definite end unfortunately you're dead, and it has a lot

146
00:08:00,320 --> 00:08:04,400
Speaker 1: of chapters in between. You decide when to end one

147
00:08:04,400 --> 00:08:06,800
Speaker 1: of those chapters. So if something's not going well in

148
00:08:06,840 --> 00:08:09,239
Speaker 1: your life, think of it like a chapter in a book.

149
00:08:09,440 --> 00:08:10,880
Speaker 1: I want to end this chapter. It can be a

150
00:08:10,920 --> 00:08:13,280
Speaker 1: really short chapter, it can be two pages, and end

151
00:08:13,280 --> 00:08:16,600
Speaker 1: the chapter and start a new one. Only you have

152
00:08:16,720 --> 00:08:20,120
Speaker 1: the power to decide when a new chapter starts and

153
00:08:20,200 --> 00:08:23,320
Speaker 1: an old one end. And only you have the power

154
00:08:23,360 --> 00:08:25,520
Speaker 1: to decide if you're going to be the victim or

155
00:08:25,560 --> 00:08:28,679
Speaker 1: the hero. I didn't want to be a villain mark

156
00:08:28,720 --> 00:08:31,400
Speaker 1: in a James Bond movie. I didn't want to play

157
00:08:31,760 --> 00:08:35,080
Speaker 1: one of the mean step sisters in Cinderella. I wanted

158
00:08:35,160 --> 00:08:36,920
Speaker 1: to be the star of my life. And when I

159
00:08:36,960 --> 00:08:39,680
Speaker 1: was a little boy that was full of that optimism,

160
00:08:39,679 --> 00:08:43,160
Speaker 1: full of that courage, and somehow life sucked it out

161
00:08:43,160 --> 00:08:46,480
Speaker 1: of me. I teach you in the book how to

162
00:08:46,679 --> 00:08:50,239
Speaker 1: get back to that moment, because let's face it, watering

163
00:08:50,320 --> 00:08:53,760
Speaker 1: dead plants does not bring them back to life. They're dead.

164
00:08:54,240 --> 00:08:58,600
Speaker 1: Throw it away and start over. Big things happen when

165
00:08:58,600 --> 00:09:02,400
Speaker 1: you make small moll decisions. And also remember too, when

166
00:09:02,400 --> 00:09:06,680
Speaker 1: you think you can't do something. Every professional everyone was

167
00:09:06,760 --> 00:09:10,520
Speaker 1: once an amateur. There was a time when young Jennifer

168
00:09:10,559 --> 00:09:15,160
Speaker 1: Lopez went to dance classes in the Bronx. There was

169
00:09:15,160 --> 00:09:19,120
Speaker 1: a time mark when my old client Alicia Keys was

170
00:09:19,160 --> 00:09:23,880
Speaker 1: playing a beat up old piano on forty two street

171
00:09:24,120 --> 00:09:28,600
Speaker 1: in a one room apartment. And so remember that when

172
00:09:28,600 --> 00:09:31,720
Speaker 1: you focus on the next four minutes, the next four

173
00:09:31,920 --> 00:09:36,040
Speaker 1: years will take care of themselves. That's right, Bit by

174
00:09:36,160 --> 00:09:39,080
Speaker 1: bit and rob. Before we go, I want to ask

175
00:09:39,120 --> 00:09:41,240
Speaker 1: you something or talk to you about something that you said.

176
00:09:41,520 --> 00:09:44,120
Speaker 1: Every smart person does. I know you because I've known

177
00:09:44,160 --> 00:09:46,440
Speaker 1: you for a decade. I know this is something you

178
00:09:46,520 --> 00:09:50,520
Speaker 1: do on a regular they said a deadline. Oh, it's

179
00:09:50,559 --> 00:09:53,959
Speaker 1: one of the smartest things I learned working with some

180
00:09:54,200 --> 00:09:59,240
Speaker 1: really really smart people saying I will do it tomorrow.

181
00:09:59,600 --> 00:10:03,440
Speaker 1: That's the easiest way, Mark, to make sure you never

182
00:10:03,559 --> 00:10:06,400
Speaker 1: do it at all. It's never gonna happen. And the

183
00:10:06,400 --> 00:10:09,600
Speaker 1: reason we do this once again is because we are scared.

184
00:10:10,320 --> 00:10:14,200
Speaker 1: It's frightening. It is frightening to follow your dreams, which

185
00:10:14,240 --> 00:10:17,360
Speaker 1: is why we convince ourselves day afterday we'll do it.

186
00:10:17,360 --> 00:10:19,920
Speaker 1: We'll do it tomorrow, Mark, because it's too scary to

187
00:10:20,000 --> 00:10:23,160
Speaker 1: do it now. But if you do that, I guarantee

188
00:10:23,400 --> 00:10:27,520
Speaker 1: you're never going to do it. While researching the book,

189
00:10:27,760 --> 00:10:32,080
Speaker 1: it's full of celebrity quotes, some amazing things celebrities have said,

190
00:10:32,120 --> 00:10:34,319
Speaker 1: and one of the quotes that stopped me in my

191
00:10:34,520 --> 00:10:40,400
Speaker 1: tracks was Pablo Picasso, very fancy. He said, quote, only

192
00:10:40,480 --> 00:10:44,959
Speaker 1: put off until tomorrow what you are willing to die

193
00:10:45,200 --> 00:10:49,040
Speaker 1: having left undone? Has that happened to you, Mark, that

194
00:10:49,080 --> 00:10:51,520
Speaker 1: you've put stuff off and you've just never done it. Yeah,

195
00:10:51,559 --> 00:10:53,880
Speaker 1: it's true. It gives you, It gives you perspective, and

196
00:10:53,920 --> 00:10:56,320
Speaker 1: you know time doesn't stop for anyone. So if you

197
00:10:56,400 --> 00:10:58,720
Speaker 1: want to do something, is something is that you care about,

198
00:10:58,720 --> 00:11:00,760
Speaker 1: you've got to go for it. Think of it like this.

199
00:11:00,840 --> 00:11:04,160
Speaker 1: Think of it excuses. They're just your FEUs trying to

200
00:11:04,240 --> 00:11:07,040
Speaker 1: convince you not to do something newer. So the next

201
00:11:07,040 --> 00:11:10,839
Speaker 1: time you make an excuse, don't do that. Admits that

202
00:11:10,880 --> 00:11:13,360
Speaker 1: you're scared. I admit it to myself. I'm like, well,

203
00:11:13,440 --> 00:11:15,520
Speaker 1: that frightens me. You know, when somebody asked me, a

204
00:11:15,559 --> 00:11:18,280
Speaker 1: publisher asked me to write a book, I put it

205
00:11:18,320 --> 00:11:21,120
Speaker 1: off until tomorrow and then tomorrow, and I never did

206
00:11:21,160 --> 00:11:25,040
Speaker 1: it until one day I realized, and I learned this

207
00:11:25,080 --> 00:11:28,520
Speaker 1: from Jessica Simpson. I was making excuses because I was scared.

208
00:11:28,800 --> 00:11:30,720
Speaker 1: I admitted I was scared. And then do you know

209
00:11:30,760 --> 00:11:33,880
Speaker 1: what I did? Mark? I set a deadline. I said,

210
00:11:33,880 --> 00:11:36,240
Speaker 1: by the end of next week, I'm going to have

211
00:11:36,720 --> 00:11:40,600
Speaker 1: four pages, not a book, five pages, maybe a chapter

212
00:11:40,720 --> 00:11:43,040
Speaker 1: by the end of the month. And I sat really

213
00:11:43,320 --> 00:11:48,559
Speaker 1: rigid deadlines, and that ensured that my excuses had to disappear.

214
00:11:48,640 --> 00:11:53,240
Speaker 1: Because smart people are never too busier to make time

215
00:11:53,320 --> 00:11:58,160
Speaker 1: to do something really important, something that they love. Procrastination,

216
00:11:58,679 --> 00:12:01,040
Speaker 1: that's not who you are, it's not in your DNA,

217
00:12:01,520 --> 00:12:04,839
Speaker 1: it's what you do. So to break the habit of

218
00:12:05,000 --> 00:12:08,840
Speaker 1: not doing anything, to set a deadline, and I promise you,

219
00:12:09,160 --> 00:12:12,440
Speaker 1: really successful people do this and find time for the

220
00:12:12,480 --> 00:12:16,400
Speaker 1: things you really love. I found while doing my research

221
00:12:16,600 --> 00:12:21,160
Speaker 1: that Taylor Swift arguably one of the busiest people in

222
00:12:21,200 --> 00:12:26,000
Speaker 1: the world. She likes to make snow globes, snow globes herself,

223
00:12:26,360 --> 00:12:30,200
Speaker 1: and she said she never ever is too busy to

224
00:12:30,360 --> 00:12:33,880
Speaker 1: find a jar, find some water, find some glitter, and

225
00:12:33,920 --> 00:12:38,080
Speaker 1: to make a snow globe. Taylor's Swift, Taylor Swift, if

226
00:12:38,120 --> 00:12:42,440
Speaker 1: she can find time to do something she loves, then

227
00:12:42,520 --> 00:12:45,520
Speaker 1: you can too. I have this new rule in my life,

228
00:12:45,520 --> 00:12:47,960
Speaker 1: and we talk about it in the foreword answer. I

229
00:12:48,160 --> 00:12:52,480
Speaker 1: never ever say I'm too busy. I say it's not

230
00:12:52,600 --> 00:12:57,360
Speaker 1: a priority. Wow, that's because I can find time to

231
00:12:57,400 --> 00:13:00,760
Speaker 1: see Madonna. I can find time to watch The Hardashians.

232
00:13:01,040 --> 00:13:03,640
Speaker 1: So if I can find an hour a day, an

233
00:13:03,679 --> 00:13:06,959
Speaker 1: hour a week to watch my favorite TV show, then

234
00:13:07,000 --> 00:13:09,360
Speaker 1: I'm really not too busy to go to the gym.

235
00:13:09,800 --> 00:13:12,920
Speaker 1: I'm really not too busy to meet my friends. So

236
00:13:12,960 --> 00:13:15,360
Speaker 1: when people text me and invite me out for dinner

237
00:13:15,559 --> 00:13:17,920
Speaker 1: or drinks and I want to say I'm too busy,

238
00:13:18,440 --> 00:13:21,880
Speaker 1: I say, at least to myself, it's not a priority. Boom.

239
00:13:23,400 --> 00:13:25,240
Speaker 1: And if you know who you are in four words,

240
00:13:25,440 --> 00:13:27,760
Speaker 1: you'll know what your priorities are. Wouldn't you know who

241
00:13:27,840 --> 00:13:30,959
Speaker 1: you are in four words? It's life changing. Mark. I've

242
00:13:30,960 --> 00:13:33,560
Speaker 1: been doing this now for over a year. I've never

243
00:13:33,640 --> 00:13:36,800
Speaker 1: been happier. I've never been in a better shape physically

244
00:13:37,040 --> 00:13:39,800
Speaker 1: or mentally. I start every morning when I brush my

245
00:13:39,800 --> 00:13:41,959
Speaker 1: teeth with my four words. I say my four words

246
00:13:41,960 --> 00:13:44,040
Speaker 1: into the mirror before I go to bed. At night,

247
00:13:44,080 --> 00:13:46,480
Speaker 1: I say my four words. And yes, there are moments

248
00:13:46,520 --> 00:13:48,080
Speaker 1: in the day when I mess up and I do

249
00:13:48,200 --> 00:13:50,720
Speaker 1: something that I don't think really reflects who I am.

250
00:13:50,840 --> 00:13:52,959
Speaker 1: Kind is one of my words, So I say every morning,

251
00:13:53,200 --> 00:13:56,320
Speaker 1: Rob Shooter, you are kind. And then throughout the day

252
00:13:56,640 --> 00:13:59,160
Speaker 1: there's things that come along that make me a little

253
00:13:59,160 --> 00:14:02,600
Speaker 1: bit grumpy. But I stop and I remind myself that

254
00:14:02,840 --> 00:14:06,160
Speaker 1: is not me, Rob Shoodn't you are kind? And if

255
00:14:06,160 --> 00:14:07,800
Speaker 1: I have to get up from a table and go

256
00:14:07,880 --> 00:14:10,120
Speaker 1: to the bathroom and look in the mirror and remind myself,

257
00:14:10,360 --> 00:14:13,240
Speaker 1: I do it. Some days I have to remind myself

258
00:14:13,360 --> 00:14:16,560
Speaker 1: six or seven times a day, Mark, but start with yourself.

259
00:14:16,600 --> 00:14:19,800
Speaker 1: It's crazy to me that we probably know more about

260
00:14:19,880 --> 00:14:24,640
Speaker 1: our favorite celebrities that we know about ourselves. We really do.

261
00:14:24,720 --> 00:14:27,040
Speaker 1: Like if I showed you pictures of your lips or

262
00:14:27,080 --> 00:14:29,640
Speaker 1: your bottom, I bet you could pick Kim Kardashian's bottom

263
00:14:29,680 --> 00:14:32,240
Speaker 1: out of a lineup. I bet you could pick Julia

264
00:14:32,360 --> 00:14:35,600
Speaker 1: Roberts mouth out of a lineup that you pick your own.

265
00:14:35,600 --> 00:14:37,880
Speaker 1: And I couldn't a couple of years ago because I

266
00:14:37,880 --> 00:14:41,440
Speaker 1: didn't know who I was. I just didn't know Mark.

267
00:14:41,480 --> 00:14:44,440
Speaker 1: And this whole book is about getting you to think

268
00:14:44,480 --> 00:14:49,080
Speaker 1: about that. Who are you? Are you naughty? Are you nice?

269
00:14:49,120 --> 00:14:52,960
Speaker 1: Are you kind? Are you funny? Are you cheeky? And

270
00:14:53,040 --> 00:14:55,680
Speaker 1: that's what I learned from these celebrities. I knew, in

271
00:14:55,760 --> 00:14:59,520
Speaker 1: for words, every person I represented. So if the offer

272
00:14:59,600 --> 00:15:01,440
Speaker 1: came in for j Lo to do a cover of

273
00:15:01,480 --> 00:15:05,520
Speaker 1: a magazine, if it didn't match three of her four words,

274
00:15:05,720 --> 00:15:08,960
Speaker 1: we passed. So if it was a frumpy magazine, if

275
00:15:09,000 --> 00:15:12,760
Speaker 1: it was a magazine there was really sort of conservative.

276
00:15:13,160 --> 00:15:15,840
Speaker 1: That's not the right choice for Jennifer Lopez because I

277
00:15:15,880 --> 00:15:18,920
Speaker 1: know who she is. Did he one of his words

278
00:15:19,040 --> 00:15:22,000
Speaker 1: is important? Did he thinks of himself as a king?

279
00:15:22,600 --> 00:15:26,600
Speaker 1: And so I know who this guy is. Jennifer was sexier,

280
00:15:27,040 --> 00:15:30,440
Speaker 1: Jennifer was confident. Alicia Keys had different words, So we

281
00:15:30,480 --> 00:15:33,560
Speaker 1: don't all have the same four words. There are certain

282
00:15:33,600 --> 00:15:35,960
Speaker 1: words like kind that I think applied to all of

283
00:15:36,000 --> 00:15:38,760
Speaker 1: us or should. But then you pick your four words,

284
00:15:38,760 --> 00:15:40,640
Speaker 1: and in this book, we're going to go through it.

285
00:15:40,760 --> 00:15:43,240
Speaker 1: We're going to pick your four words, and then you're

286
00:15:43,240 --> 00:15:46,640
Speaker 1: going to say your four words every morning, every night

287
00:15:46,680 --> 00:15:49,000
Speaker 1: before you go to bed, and every time you find

288
00:15:49,040 --> 00:15:52,520
Speaker 1: yourself getting annoyed, you're gonna find a mirror or close

289
00:15:52,600 --> 00:15:58,040
Speaker 1: your eyes and remind yourself who you are. Rob. I

290
00:15:58,160 --> 00:16:01,480
Speaker 1: am so I'm fired Upbraid, I am so excited, and

291
00:16:01,520 --> 00:16:03,120
Speaker 1: I can tell everyone at home. You know, I've been

292
00:16:03,120 --> 00:16:05,280
Speaker 1: on this journey with you over the past year or

293
00:16:05,320 --> 00:16:07,680
Speaker 1: two of doing this this podcast, doing the show, and

294
00:16:07,720 --> 00:16:11,520
Speaker 1: I've seen your transformation. You've changed so much. You. You

295
00:16:11,600 --> 00:16:13,760
Speaker 1: really have come into your own. You're happy, you're fit,

296
00:16:13,840 --> 00:16:16,760
Speaker 1: you're healthy, and I've never seen you shine and the

297
00:16:16,800 --> 00:16:20,400
Speaker 1: way that you are right now. You know, I always

298
00:16:20,440 --> 00:16:23,160
Speaker 1: sort of was this guy. Just life got in the way,

299
00:16:23,200 --> 00:16:25,800
Speaker 1: and I think that happens. I was a really happy

300
00:16:25,920 --> 00:16:28,800
Speaker 1: young kid and life got in the way and I

301
00:16:28,880 --> 00:16:31,200
Speaker 1: allowed that to happen. And because I worked with some

302
00:16:31,360 --> 00:16:35,920
Speaker 1: really big personalities, I got lost. Yeah, I didn't remember

303
00:16:36,040 --> 00:16:39,040
Speaker 1: I even existed. In fact, I was no longer Rob Shooter.

304
00:16:39,400 --> 00:16:42,000
Speaker 1: I was Jennifer Lopez, I was Alicia Keys, I was Ditty.

305
00:16:42,120 --> 00:16:45,240
Speaker 1: I thought I was them, and you never asked. If

306
00:16:45,280 --> 00:16:47,800
Speaker 1: you have an overpowering boss, a lot of us can

307
00:16:47,800 --> 00:16:49,840
Speaker 1: relate to that. It doesn't have to be a celebrity,

308
00:16:49,880 --> 00:16:53,760
Speaker 1: but if you have an overpowering friend and overpowering husband wife,

309
00:16:54,200 --> 00:16:57,840
Speaker 1: You've got to find yourself. You've got to remind yourself

310
00:16:57,840 --> 00:17:00,960
Speaker 1: who you are. So once you find yourself, mind yourself

311
00:17:01,200 --> 00:17:05,359
Speaker 1: who you are every single day. And there will be

312
00:17:05,400 --> 00:17:08,160
Speaker 1: moments when you when you mess up. We all have them.

313
00:17:08,320 --> 00:17:12,320
Speaker 1: But in those moments, think the character I am, the person,

314
00:17:12,440 --> 00:17:15,680
Speaker 1: I am, the hero I am in my book. Would

315
00:17:15,680 --> 00:17:17,680
Speaker 1: that person do that right? Now, if you were watching

316
00:17:17,680 --> 00:17:20,760
Speaker 1: a movie and suddenly Carrie Bradshaw did something really out

317
00:17:20,800 --> 00:17:24,680
Speaker 1: of character, say she wore clothes that were not terribly fashionable.

318
00:17:25,680 --> 00:17:27,640
Speaker 1: She would never do that. That is just not who

319
00:17:27,720 --> 00:17:30,960
Speaker 1: she is. Who are you? And once you figure that out,

320
00:17:31,240 --> 00:17:33,520
Speaker 1: you will be able to recognize all the things you

321
00:17:33,640 --> 00:17:37,679
Speaker 1: do that are not in character. And once your life aligns,

322
00:17:37,800 --> 00:17:41,480
Speaker 1: once watch you do in life aligns with who you are,

323
00:17:41,880 --> 00:17:45,800
Speaker 1: once they connect together together perfectly, and I think at

324
00:17:45,840 --> 00:17:49,280
Speaker 1: that point you were unstoppable, and Rob, you were unstoppable,

325
00:17:49,320 --> 00:17:51,879
Speaker 1: and you are truly the best. And this book is

326
00:17:51,920 --> 00:17:55,000
Speaker 1: even better. Okay, magazine is already calling it the best

327
00:17:55,080 --> 00:17:57,800
Speaker 1: self help book ever, and I know they're right because

328
00:17:57,800 --> 00:18:00,000
Speaker 1: I read it. So I'll be sure to order your

329
00:18:00,080 --> 00:18:03,000
Speaker 1: copy right now on Amazon dot com. And I want

330
00:18:03,000 --> 00:18:06,040
Speaker 1: to thank the Nazis and everyone listening for listening to

331
00:18:06,080 --> 00:18:08,399
Speaker 1: The Naughty but Nice Show with Mark and Rob, a

332
00:18:08,440 --> 00:18:12,119
Speaker 1: production of I Heart Radio. Don't forget to subscribe on

333
00:18:12,160 --> 00:18:15,359
Speaker 1: the I Heart Radio app, Apple Podcasts or wherever you

334
00:18:15,520 --> 00:18:18,480
Speaker 1: listen and leave us a review. It really does help.

335
00:18:18,720 --> 00:18:21,760
Speaker 1: And all together, now, remember, if you're going to be Nati,

336
00:18:22,280 --> 00:18:28,000
Speaker 1: you've got to be nice. It's not even nice with

337
00:18:28,440 --> 00:18:28,800
Speaker 1: Rob