1 00:00:02,720 --> 00:00:17,079 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. 2 00:00:18,000 --> 00:00:21,160 Speaker 2: Hello and welcome to another episode of the Odd Lots podcast. 3 00:00:21,200 --> 00:00:24,520 Speaker 2: I'm Joe Wisenthal, and I'm Tracy Alloway Tracy cat Cherry's 4 00:00:24,520 --> 00:00:25,680 Speaker 2: something I don't know if I've brought it up on 5 00:00:25,720 --> 00:00:28,360 Speaker 2: the podcast before, but I love grocery stores. I love 6 00:00:28,440 --> 00:00:32,040 Speaker 2: like visiting different kinds of grocery stores. I love produce aisles. 7 00:00:32,520 --> 00:00:34,920 Speaker 2: I like seeing new ones. If I'm like a rush 8 00:00:35,000 --> 00:00:36,760 Speaker 2: or whatever, it's not so pleasant, but I really like 9 00:00:36,840 --> 00:00:37,640 Speaker 2: grocery stores. 10 00:00:37,760 --> 00:00:40,760 Speaker 3: How often do you do the weekly grocery shopping, Joe. 11 00:00:40,640 --> 00:00:43,839 Speaker 2: Well, so we usually buy online, but I go to 12 00:00:43,920 --> 00:00:46,839 Speaker 2: Key Foods, which is in my neighborhood, probably once or 13 00:00:46,880 --> 00:00:49,240 Speaker 2: twice a week for things. And actually even those quick 14 00:00:49,320 --> 00:00:53,960 Speaker 2: runs I actually enjoy. Obviously, unboxing is not fun, and 15 00:00:54,000 --> 00:00:55,680 Speaker 2: there are aspects of it are fun, but like, that's 16 00:00:55,720 --> 00:00:58,560 Speaker 2: an interesting experience and I like food. 17 00:00:58,880 --> 00:01:01,200 Speaker 3: I will say I'm starting to comes cynical about the 18 00:01:01,240 --> 00:01:05,200 Speaker 3: American grocery experience, which is terrible because I didn't go 19 00:01:05,240 --> 00:01:07,280 Speaker 3: to American grocery stores for a really long time. 20 00:01:07,520 --> 00:01:09,840 Speaker 2: So what years are you talking about? Like when you're 21 00:01:09,840 --> 00:01:10,279 Speaker 2: in Japan. 22 00:01:10,640 --> 00:01:14,039 Speaker 3: So I grew up in Japan. I remember going to 23 00:01:14,160 --> 00:01:17,240 Speaker 3: grocery stores when I came back to Chicago in middle 24 00:01:17,280 --> 00:01:22,600 Speaker 3: school and just being absolutely wowed by the variation that 25 00:01:22,760 --> 00:01:24,600 Speaker 3: was there. You know, like literally a kid in a 26 00:01:24,640 --> 00:01:26,960 Speaker 3: candy store running down the cereal aisle going out, oh, 27 00:01:26,959 --> 00:01:28,800 Speaker 3: oh my god. I've never seen any of these things before, 28 00:01:29,040 --> 00:01:30,800 Speaker 3: doing the whole what's the famous? 29 00:01:31,760 --> 00:01:33,840 Speaker 2: So you can get how at least they spark joy, of. 30 00:01:33,800 --> 00:01:37,479 Speaker 3: Course, of course, but now I think I take them 31 00:01:37,520 --> 00:01:42,080 Speaker 3: as an accepted because now I'm sorry. I shop a 32 00:01:42,080 --> 00:01:47,280 Speaker 3: lot at Walmart in Connecticut, which is sometimes a soul 33 00:01:47,360 --> 00:01:50,400 Speaker 3: sucking experience. I shop a lot at the grocery store 34 00:01:50,400 --> 00:01:52,560 Speaker 3: that we're about to discuss. I shop a lot at 35 00:01:52,560 --> 00:01:54,760 Speaker 3: the nearest grocery store in Manhattan. 36 00:01:55,440 --> 00:01:57,320 Speaker 2: Which one's that. 37 00:01:56,640 --> 00:02:02,600 Speaker 3: That one's Morton Williams, Okay, yeah, and that one, I'm 38 00:02:02,640 --> 00:02:07,920 Speaker 3: trying to be diplomatic, just depressing the price. I've ran 39 00:02:07,960 --> 00:02:10,160 Speaker 3: in there once and I grabbed like a cup of soup, 40 00:02:10,360 --> 00:02:13,960 Speaker 3: like freshly made soup, because I was having dinner, a 41 00:02:13,960 --> 00:02:16,640 Speaker 3: girl dinner, basically twelve freaking guys. 42 00:02:16,840 --> 00:02:20,800 Speaker 2: The Manhattan specific grocery experiences, I would say uneven, to 43 00:02:20,800 --> 00:02:24,640 Speaker 2: put it best. There are some decent ones. But there's 44 00:02:24,840 --> 00:02:29,400 Speaker 2: a lot of places that are like high end and expensive, yeah, 45 00:02:29,440 --> 00:02:32,040 Speaker 2: and low end and expensive. You know what I'm saying, Like, 46 00:02:32,080 --> 00:02:34,080 Speaker 2: you go to these places and they're like they're sort 47 00:02:34,080 --> 00:02:37,000 Speaker 2: of shabby and they're dirty and stuff like that. You're like, well, 48 00:02:37,040 --> 00:02:39,600 Speaker 2: at least I'm getting a deal, and then it's like, actually, no, 49 00:02:39,720 --> 00:02:41,760 Speaker 2: it's just the worst experience and also it's expensive. 50 00:02:41,800 --> 00:02:44,280 Speaker 3: This reminds me also when when my husband first came 51 00:02:44,320 --> 00:02:46,720 Speaker 3: over from the States to join me here in New York, 52 00:02:46,760 --> 00:02:48,839 Speaker 3: the first place I took him to was the Whole 53 00:02:48,880 --> 00:02:52,200 Speaker 3: Foods on Columbus Circle Ruse. I just wanted to show him, 54 00:02:52,200 --> 00:02:54,360 Speaker 3: look at this grocery store. It's crazy. 55 00:02:54,400 --> 00:02:54,600 Speaker 1: You know. 56 00:02:54,639 --> 00:02:56,800 Speaker 2: There's a new Wegman's at astroplace, which is where I 57 00:02:56,840 --> 00:02:59,320 Speaker 2: get off, and I expected that to become part of 58 00:02:59,360 --> 00:03:01,120 Speaker 2: my routine because I get that's where I get on 59 00:03:01,160 --> 00:03:03,320 Speaker 2: the subway. I like it. It's cool and they have 60 00:03:03,320 --> 00:03:05,000 Speaker 2: a lot of stuff, but it hasn't become part of 61 00:03:05,000 --> 00:03:08,280 Speaker 2: my routine. So like, there's opportunity still, I would say 62 00:03:08,800 --> 00:03:12,639 Speaker 2: for the better Manhattan and just the better grocery store experience. 63 00:03:12,639 --> 00:03:16,600 Speaker 3: Still, it is very true that Manhattan has a shortage 64 00:03:16,600 --> 00:03:20,200 Speaker 3: of let's say lower priced, lower price stores. Right, We've 65 00:03:20,240 --> 00:03:23,720 Speaker 3: got the Whole Foods. Well, we have Trader Joe's maybe, yeah, true, 66 00:03:23,800 --> 00:03:25,480 Speaker 3: the closest, but we have a lot of Whole Foods, 67 00:03:25,480 --> 00:03:27,560 Speaker 3: a lot of Wegmans. I'm not even going to mention, 68 00:03:27,880 --> 00:03:34,040 Speaker 3: what's the one with the g oh Christiti's, Morton Williams, 69 00:03:34,040 --> 00:03:36,040 Speaker 3: places like that, But we don't really have you know, 70 00:03:36,320 --> 00:03:37,560 Speaker 3: we definitely have a Walmart. 71 00:03:37,600 --> 00:03:40,640 Speaker 2: Well in Texas, we have HG B which everybody loves. 72 00:03:40,680 --> 00:03:42,280 Speaker 2: It's like one of the most beloved brands I think 73 00:03:42,320 --> 00:03:44,400 Speaker 2: in the region. They're like super and they're huge, and 74 00:03:44,440 --> 00:03:47,400 Speaker 2: they're clean, and they have good price and incredible variety 75 00:03:47,440 --> 00:03:49,880 Speaker 2: and a sushi bar and a barbecue pit in the store. Anyway, 76 00:03:50,520 --> 00:03:52,800 Speaker 2: there's a new grocery store opening up. We're recording this 77 00:03:52,880 --> 00:03:56,040 Speaker 2: June eighteenth, tomorrow as of the time we're recording this, 78 00:03:56,120 --> 00:03:59,000 Speaker 2: but tomorrow, like right in Times Square, right adjacent to 79 00:03:59,040 --> 00:04:01,160 Speaker 2: Times Square. There's a brand new ality, which is I 80 00:04:01,200 --> 00:04:03,040 Speaker 2: guess where you shop sometimes when you're in Connecticut. 81 00:04:03,160 --> 00:04:06,160 Speaker 3: Yeah, so this is very unusual in my mind because 82 00:04:06,200 --> 00:04:09,080 Speaker 3: you wouldn't expect a giant grocery store to open just 83 00:04:09,160 --> 00:04:11,560 Speaker 3: off Times Square. I think the new location is something 84 00:04:11,600 --> 00:04:15,480 Speaker 3: like twenty five thousand square feet, which is just absolutely 85 00:04:15,560 --> 00:04:18,200 Speaker 3: huge qpressure for that here. I can't even imagine actually 86 00:04:18,240 --> 00:04:21,280 Speaker 3: finding the space for something like that. And then secondly, 87 00:04:21,360 --> 00:04:25,200 Speaker 3: you wouldn't necessarily expect I don't want to say discount 88 00:04:25,240 --> 00:04:28,359 Speaker 3: grocery store, but yeah, like a lower priced grocery store 89 00:04:28,400 --> 00:04:32,359 Speaker 3: that competes squarely with the Walmarts. The cost goes of 90 00:04:32,400 --> 00:04:33,240 Speaker 3: the world. 91 00:04:33,200 --> 00:04:36,040 Speaker 2: Totally, and they are I think substantially cheaper. You know, 92 00:04:36,080 --> 00:04:38,200 Speaker 2: I search this, they claim that they're cheap. But also 93 00:04:38,360 --> 00:04:40,240 Speaker 2: the third party. 94 00:04:39,839 --> 00:04:42,240 Speaker 3: Well, we could just say we already wanted on a tour, 95 00:04:42,400 --> 00:04:43,360 Speaker 3: we got a new location. 96 00:04:43,560 --> 00:04:45,920 Speaker 2: You're a little biased because also they gave us a tour, 97 00:04:46,000 --> 00:04:48,840 Speaker 2: So there's the disclosure. They gave us a tour, and 98 00:04:48,880 --> 00:04:50,760 Speaker 2: they had all these like little snacks out for us 99 00:04:50,760 --> 00:04:52,880 Speaker 2: and stuff like that. So I'm already predisposed. 100 00:04:53,440 --> 00:04:56,840 Speaker 3: But on the plus side, we have personally witnessed ground 101 00:04:56,839 --> 00:04:59,960 Speaker 3: wag you b four five ninety nine. It does exist, 102 00:05:00,120 --> 00:05:00,400 Speaker 3: but I. 103 00:05:00,320 --> 00:05:02,839 Speaker 2: Haven't tried it yet. Anyway, let's get to the conversation. 104 00:05:03,279 --> 00:05:06,000 Speaker 2: Let's talk about opening your grocery store. Let's talk about like, 105 00:05:06,279 --> 00:05:09,679 Speaker 2: how do you actually ring prices out of the system 106 00:05:09,760 --> 00:05:12,560 Speaker 2: because that is the story and that is what's exciting 107 00:05:12,560 --> 00:05:14,120 Speaker 2: for us. We're going to be speaking with all the 108 00:05:14,279 --> 00:05:18,920 Speaker 2: US Chief Commercial Officer, Scott Patton. Scott, welcome to the podcast. 109 00:05:18,920 --> 00:05:21,560 Speaker 2: We saw you yesterday inside of the new Aldi and 110 00:05:21,680 --> 00:05:23,640 Speaker 2: now you're here on the podcast. So thank you so 111 00:05:23,720 --> 00:05:24,560 Speaker 2: much for joining us. 112 00:05:24,440 --> 00:05:26,000 Speaker 4: Thanks for having me, and so glad you could make 113 00:05:26,000 --> 00:05:27,919 Speaker 4: it out to the store yesterday. It was a really 114 00:05:28,120 --> 00:05:31,159 Speaker 4: awesome experience to walk through really Times Square, all the 115 00:05:31,160 --> 00:05:32,919 Speaker 4: officers right for the Times Square. Amazing. 116 00:05:33,040 --> 00:05:35,120 Speaker 2: Let's just talk about what is what does the chief 117 00:05:35,120 --> 00:05:38,279 Speaker 2: commercial officer do? Tell us about, like what's your actual 118 00:05:38,360 --> 00:05:40,000 Speaker 2: job and your career at all day. 119 00:05:40,160 --> 00:05:42,240 Speaker 4: So I actually started with all the over thirty years ago. 120 00:05:42,320 --> 00:05:45,800 Speaker 4: I've been through all the various operations from running stores 121 00:05:46,040 --> 00:05:48,520 Speaker 4: to running a warehouse, and I joined the buying department 122 00:05:48,640 --> 00:05:51,440 Speaker 4: about eleven years ago. So I'm responsible for all of 123 00:05:51,480 --> 00:05:53,400 Speaker 4: the products in the stores and that's what I do. 124 00:05:53,480 --> 00:05:55,599 Speaker 4: We work with the teams who developed the products and 125 00:05:55,600 --> 00:05:56,560 Speaker 4: get them onto the shelf. 126 00:05:57,360 --> 00:05:59,640 Speaker 3: So tell us about the new location because as we 127 00:05:59,680 --> 00:06:02,640 Speaker 3: were just it's our same Times Square, not necessarily an 128 00:06:02,640 --> 00:06:05,440 Speaker 3: intuitive place to start a giant grocery store. 129 00:06:05,720 --> 00:06:08,479 Speaker 4: Yeah, so Midtown Manhattan. That's our second location in Manhattan. 130 00:06:08,520 --> 00:06:09,600 Speaker 4: You're right, it's not intuitive. 131 00:06:09,720 --> 00:06:10,360 Speaker 2: Where's the first one? 132 00:06:10,400 --> 00:06:12,279 Speaker 4: First one is up in Harlem. Okay, Yeah, So we 133 00:06:12,320 --> 00:06:14,240 Speaker 4: have fourteen in the Chicago I'm sorry, fourteen in the 134 00:06:14,240 --> 00:06:16,800 Speaker 4: New York area, one in Harlem Midtown now and another 135 00:06:16,839 --> 00:06:19,120 Speaker 4: opening in Harlem next year, and two blocks off a 136 00:06:19,160 --> 00:06:19,640 Speaker 4: Times Square. 137 00:06:19,640 --> 00:06:20,080 Speaker 2: You're right. 138 00:06:20,120 --> 00:06:22,400 Speaker 4: It's a very unique location for us, but a lot 139 00:06:22,400 --> 00:06:23,960 Speaker 4: of traffic. We have a lot of tourists, we have 140 00:06:24,000 --> 00:06:25,640 Speaker 4: a lot of commuters. There's going to be a lot 141 00:06:25,640 --> 00:06:27,640 Speaker 4: of e commerce, and it's just a great location. 142 00:06:27,880 --> 00:06:29,440 Speaker 2: There's a close space what was there before. 143 00:06:30,000 --> 00:06:32,040 Speaker 4: It's a brand new building. It's a brand new building 144 00:06:32,040 --> 00:06:34,359 Speaker 4: with residential on top, and we've taken the ground floor. 145 00:06:34,560 --> 00:06:36,839 Speaker 2: Do you think that's an appeal? Like I think I 146 00:06:36,839 --> 00:06:39,159 Speaker 2: would like to live above a grocery store. It seems 147 00:06:39,200 --> 00:06:40,760 Speaker 2: like a nice like amenity. It's great. 148 00:06:40,760 --> 00:06:42,640 Speaker 4: I mean there's going to be residential above us and 149 00:06:42,800 --> 00:06:45,680 Speaker 4: unbelievable apartments and to have that convenience for the people 150 00:06:45,720 --> 00:06:47,000 Speaker 4: who live there, it's going to be great. 151 00:06:47,160 --> 00:06:50,240 Speaker 3: Yeah. A lot of cities in Asia, yeah, as you 152 00:06:50,320 --> 00:06:52,599 Speaker 3: know now have mixed use building. 153 00:06:52,760 --> 00:06:53,720 Speaker 4: Yeah. I love it. So much. 154 00:06:54,360 --> 00:06:56,400 Speaker 3: Some of them even have daycare is on the bottom, 155 00:06:56,400 --> 00:06:58,560 Speaker 3: and then the grocery store, dry cleaner, Like you take 156 00:06:58,600 --> 00:07:00,080 Speaker 3: care of your entire life within. 157 00:07:00,200 --> 00:07:01,839 Speaker 2: One compound, I'd be totally down. 158 00:07:02,000 --> 00:07:06,039 Speaker 3: Yeah. So the Time Square location, I get that there's 159 00:07:06,080 --> 00:07:07,880 Speaker 3: a lot of foot traffic, but how much of it 160 00:07:07,920 --> 00:07:11,320 Speaker 3: is just creating a showcase for the ald brand in 161 00:07:11,360 --> 00:07:12,800 Speaker 3: an area where you know there's going to be a 162 00:07:12,840 --> 00:07:15,000 Speaker 3: lot of visitors, a lot of tourists, versus how much 163 00:07:15,040 --> 00:07:16,960 Speaker 3: of it is the expectation that this is going to 164 00:07:17,000 --> 00:07:20,200 Speaker 3: be a really busy location that's actually making profit. 165 00:07:20,560 --> 00:07:22,600 Speaker 4: There's no doubt that having that visibility is going to 166 00:07:22,600 --> 00:07:25,080 Speaker 4: be great for the brand. But to be fair, we 167 00:07:25,120 --> 00:07:26,960 Speaker 4: intend to be very profitable at this store. We're going 168 00:07:27,000 --> 00:07:28,760 Speaker 4: to have a ton of customers. That would be a 169 00:07:28,840 --> 00:07:30,960 Speaker 4: very expensive billboard if we weren't going to sell a 170 00:07:31,040 --> 00:07:31,720 Speaker 4: lot of groceries. 171 00:07:31,960 --> 00:07:35,360 Speaker 2: We've done an episode, We've done a few like produce episodes. 172 00:07:35,560 --> 00:07:38,720 Speaker 2: We recently did an episode on Tomatoes with one of 173 00:07:38,760 --> 00:07:42,320 Speaker 2: the senior vps at Beldour. It was amazing conversation. We 174 00:07:42,400 --> 00:07:45,679 Speaker 2: did a conversation a few years ago about the Hunts 175 00:07:45,680 --> 00:07:49,760 Speaker 2: Point delivery distribution center in New York and maybe why 176 00:07:49,800 --> 00:07:52,920 Speaker 2: it's not the optimal sort of node for delivery. What 177 00:07:53,280 --> 00:07:56,920 Speaker 2: is the supply chain between? For example, when we entered 178 00:07:56,920 --> 00:07:59,280 Speaker 2: the store, we were like in the produce aisle and 179 00:07:59,600 --> 00:08:01,840 Speaker 2: tried some grape, some blueberries that are very nice. Why 180 00:08:01,840 --> 00:08:04,000 Speaker 2: do you walk us through what is the supply chain 181 00:08:04,040 --> 00:08:07,120 Speaker 2: from like where that grape comes from to where the 182 00:08:07,160 --> 00:08:10,360 Speaker 2: distribution center is to the store and that journey. 183 00:08:10,960 --> 00:08:14,240 Speaker 4: And that's a prime example of how we buy a 184 00:08:14,240 --> 00:08:16,760 Speaker 4: bit differently. So we have over twenty six hundred locations. 185 00:08:16,960 --> 00:08:18,520 Speaker 4: So what does that mean is we can't just buy 186 00:08:18,520 --> 00:08:21,400 Speaker 4: from the local market. We start with the grower. I 187 00:08:21,400 --> 00:08:23,600 Speaker 4: have the opportunity in my role to visit the growers. 188 00:08:23,600 --> 00:08:25,680 Speaker 4: So we've been to the grape growers in California, in 189 00:08:25,760 --> 00:08:28,720 Speaker 4: Mexico and Chile. And it really starts probably three to 190 00:08:28,760 --> 00:08:31,280 Speaker 4: four years in advance in partnering with these growers. We 191 00:08:31,320 --> 00:08:34,080 Speaker 4: go to the fields, we try their varieties, they're all 192 00:08:34,120 --> 00:08:36,720 Speaker 4: sampled out, and we decide as a company which varieties 193 00:08:36,720 --> 00:08:39,680 Speaker 4: do we want them to grow for us. From there 194 00:08:39,840 --> 00:08:42,360 Speaker 4: they start growing. We have the contracts and they grow 195 00:08:42,400 --> 00:08:45,720 Speaker 4: specific plots dedicated to our business. So of course we 196 00:08:45,800 --> 00:08:48,400 Speaker 4: have the harvest. It goes straight from the grower into 197 00:08:48,400 --> 00:08:51,440 Speaker 4: our distribution facilities and then to our stores often the 198 00:08:51,480 --> 00:08:54,400 Speaker 4: next day. So it's a complicated supply chain, but the 199 00:08:54,480 --> 00:08:56,720 Speaker 4: key to success is going all the way back to 200 00:08:56,760 --> 00:08:59,960 Speaker 4: the origin. So whether you're growing grapes or berries or apple, 201 00:09:00,600 --> 00:09:03,600 Speaker 4: those relationships with the farmers and the growers, that's actually 202 00:09:03,640 --> 00:09:05,160 Speaker 4: what makes it. That's what makes it special. 203 00:09:05,400 --> 00:09:07,880 Speaker 3: But in terms of the actual distribution into New York, 204 00:09:07,920 --> 00:09:11,520 Speaker 3: because we've had conversations with not just grocers but people 205 00:09:11,520 --> 00:09:13,160 Speaker 3: who are trying to build things in New York, and 206 00:09:13,160 --> 00:09:15,440 Speaker 3: they talk about how hard it actually is to get 207 00:09:15,520 --> 00:09:19,040 Speaker 3: bulky things into the city. How are you trucking in? 208 00:09:19,320 --> 00:09:22,080 Speaker 3: I assume truckloads of groceries every day, and where are 209 00:09:22,080 --> 00:09:22,760 Speaker 3: they coming from? 210 00:09:22,920 --> 00:09:25,560 Speaker 4: So we come from South windsor up in Connecticut. We 211 00:09:25,640 --> 00:09:27,240 Speaker 4: have a truck that comes over. We come at night 212 00:09:27,320 --> 00:09:30,000 Speaker 4: because of the congestion, and you're right, it's very difficult 213 00:09:30,000 --> 00:09:32,280 Speaker 4: to get a truck, especially into midtown. We have to 214 00:09:32,280 --> 00:09:34,160 Speaker 4: have a bit of a shorter truck. We actually have 215 00:09:34,200 --> 00:09:34,960 Speaker 4: to have two drivers. 216 00:09:35,120 --> 00:09:36,120 Speaker 2: Say a bit of a shorter truck. 217 00:09:36,120 --> 00:09:37,880 Speaker 4: It's a bit of a shorter truck because of the 218 00:09:37,880 --> 00:09:40,560 Speaker 4: they can't hit the turning radiuses. So for instance, at 219 00:09:40,559 --> 00:09:42,959 Speaker 4: the store, when the truck comes into deliver, it's a 220 00:09:43,000 --> 00:09:46,640 Speaker 4: shorter truck. There's two drivers, one to kind of guide 221 00:09:46,640 --> 00:09:48,440 Speaker 4: and watch the parking and make sure we can cut 222 00:09:48,480 --> 00:09:51,040 Speaker 4: the radius back in, another one to unload the groceries. 223 00:09:51,080 --> 00:09:53,480 Speaker 4: So it's a two team just to deliver groceries. And 224 00:09:53,480 --> 00:09:55,479 Speaker 4: this store is going to get three to four truckloads 225 00:09:55,480 --> 00:09:57,839 Speaker 4: a day. So it's a lot of effort, it's a 226 00:09:57,880 --> 00:10:00,439 Speaker 4: lot of manpower, and it's a logistical really kind of 227 00:10:00,440 --> 00:10:01,439 Speaker 4: a symphony to get it done. 228 00:10:01,640 --> 00:10:04,120 Speaker 2: Well, let's just talk more about that, because when I think, okay, 229 00:10:04,120 --> 00:10:06,480 Speaker 2: why do we pay a lot for groceries in New 230 00:10:06,559 --> 00:10:10,520 Speaker 2: York City? Intuitively that makes a lot of just even 231 00:10:10,559 --> 00:10:13,240 Speaker 2: the trucking component and the fact that it's a go 232 00:10:13,280 --> 00:10:15,360 Speaker 2: onto the suburbs and they don't have to have like 233 00:10:15,400 --> 00:10:17,480 Speaker 2: a guy thing and the bee is there a car, 234 00:10:17,600 --> 00:10:20,160 Speaker 2: There is a kid on a scooter or something like 235 00:10:20,200 --> 00:10:23,280 Speaker 2: that there. Tushila is a little bit more figuring that 236 00:10:23,600 --> 00:10:27,120 Speaker 2: component out and the two drivers and like how that's 237 00:10:27,160 --> 00:10:29,800 Speaker 2: sort of you know, the math of what that contributes 238 00:10:29,880 --> 00:10:31,160 Speaker 2: or saves in terms of groceries. 239 00:10:31,200 --> 00:10:33,720 Speaker 4: Yeah, and with everything we do and we're really focused 240 00:10:33,760 --> 00:10:36,760 Speaker 4: on efficiency. You mentioned sushi bars and barbecue pants before, 241 00:10:37,120 --> 00:10:38,920 Speaker 4: so we don't have those. But when we're going to 242 00:10:38,960 --> 00:10:40,240 Speaker 4: put a truck, you know we're going to get two 243 00:10:40,240 --> 00:10:42,559 Speaker 4: guys onto a truck, two drivers onto a truck three 244 00:10:42,559 --> 00:10:44,680 Speaker 4: to four times a day. That goes into the calculus. 245 00:10:44,800 --> 00:10:46,319 Speaker 4: Of course, we look at the rent we're going to pay. 246 00:10:46,440 --> 00:10:48,800 Speaker 4: It's more expensive in Manhattan, no doubt about it. But 247 00:10:48,840 --> 00:10:50,960 Speaker 4: then we look at the sales. It's just a math equation. 248 00:10:51,080 --> 00:10:53,040 Speaker 4: We make sure that yes, there's going to be extra 249 00:10:53,080 --> 00:10:56,000 Speaker 4: cost on delivery, there's going to be extra cost on 250 00:10:56,000 --> 00:10:58,640 Speaker 4: on properties. That's just a fact. But it goes into 251 00:10:58,679 --> 00:10:59,080 Speaker 4: the equation. 252 00:11:00,120 --> 00:11:04,120 Speaker 3: So, okay, you've got trucks delivering the groceries overnight. You 253 00:11:04,160 --> 00:11:06,640 Speaker 3: have a huge space. I should just emphasize we saw it. 254 00:11:06,880 --> 00:11:09,160 Speaker 3: We ran through the aisles because we never got a 255 00:11:09,280 --> 00:11:11,880 Speaker 3: chance to run through groceries. I'm going to speed it 256 00:11:11,960 --> 00:11:15,160 Speaker 3: up two times. It'll look really good. Yeah, that's right. 257 00:11:15,400 --> 00:11:18,280 Speaker 3: You're expecting a lot of people in that location. How 258 00:11:18,320 --> 00:11:21,640 Speaker 3: are you going to be restocking the shelves because it's 259 00:11:21,679 --> 00:11:23,800 Speaker 3: a big space, But there are a lot of people 260 00:11:23,800 --> 00:11:27,040 Speaker 3: in New York. I imagine things will literally be flying 261 00:11:27,040 --> 00:11:29,520 Speaker 3: off the shelves to some degree. What does that restocking 262 00:11:29,559 --> 00:11:31,199 Speaker 3: process look like in a crowded city? 263 00:11:31,600 --> 00:11:34,120 Speaker 4: Great question, and we have awesome employees at the store. 264 00:11:34,160 --> 00:11:36,920 Speaker 4: First and foremost. Some unique things about how we restock 265 00:11:36,960 --> 00:11:38,760 Speaker 4: our stores is all of our product comes in a 266 00:11:38,800 --> 00:11:40,960 Speaker 4: display case. So again we go back to those supply 267 00:11:41,000 --> 00:11:43,360 Speaker 4: partners and we say, okay, how can we restock the 268 00:11:43,480 --> 00:11:46,240 Speaker 4: organic greens? How can we restock the spinach? They put 269 00:11:46,240 --> 00:11:47,480 Speaker 4: into a display ready case. 270 00:11:47,880 --> 00:11:51,120 Speaker 3: We take a box to conceive the items, yet. 271 00:11:51,080 --> 00:11:53,520 Speaker 4: It's a tray, so our staff can restock case after 272 00:11:53,559 --> 00:11:55,640 Speaker 4: case after case, and I'd have to stack at unit 273 00:11:55,640 --> 00:11:57,800 Speaker 4: by unit by unit. So we're going to restock that 274 00:11:57,880 --> 00:12:00,000 Speaker 4: produce three to four times a day, but we can 275 00:12:00,080 --> 00:12:01,280 Speaker 4: do it really really fast. 276 00:12:01,640 --> 00:12:03,280 Speaker 3: Joe, did you ever watch Superstore? 277 00:12:03,679 --> 00:12:03,800 Speaker 1: No? 278 00:12:03,960 --> 00:12:04,480 Speaker 2: What was it? 279 00:12:04,760 --> 00:12:07,840 Speaker 3: I never heard about the show until recently. It's basically 280 00:12:07,880 --> 00:12:11,680 Speaker 3: a thinly veiled sitcom of workers who work at Walmart. 281 00:12:12,320 --> 00:12:15,199 Speaker 3: They don't explicitly say Walmart, but it's obviously Walmart, and 282 00:12:15,440 --> 00:12:17,600 Speaker 3: I swear to got ninety percent of their time is 283 00:12:17,679 --> 00:12:21,439 Speaker 3: stalking shells like unit by unit. That's basically all they do. 284 00:12:21,559 --> 00:12:22,720 Speaker 3: Huh and talk good? 285 00:12:22,880 --> 00:12:23,480 Speaker 2: Should I watch it. 286 00:12:23,480 --> 00:12:25,880 Speaker 3: It's actually a really it's sort of like the office, 287 00:12:26,120 --> 00:12:27,840 Speaker 3: but for Giant retails. 288 00:12:27,920 --> 00:12:30,000 Speaker 2: I wrote the novel about work at Target that we 289 00:12:30,040 --> 00:12:34,800 Speaker 2: should have someone recently in the last few years. It'll 290 00:12:34,800 --> 00:12:36,200 Speaker 2: come back to me, we should have. 291 00:12:36,360 --> 00:12:38,080 Speaker 3: You should watch that one. It's all some viewing. 292 00:12:38,320 --> 00:12:40,040 Speaker 2: Wait, let's talk about we're going to get to I 293 00:12:40,080 --> 00:12:42,240 Speaker 2: know a big part of your thing is that a 294 00:12:42,280 --> 00:12:45,120 Speaker 2: substantial number of skews our private label. But before we 295 00:12:45,160 --> 00:12:47,200 Speaker 2: get to the private label and how that business works out, 296 00:12:47,200 --> 00:12:48,920 Speaker 2: I just want to like sort of clarify on things. 297 00:12:48,920 --> 00:12:51,560 Speaker 2: So one of the brands that we noticed that is 298 00:12:51,559 --> 00:12:54,720 Speaker 2: on your shell is Sweet Baby raised barbecue sauce, my favorite. 299 00:12:54,800 --> 00:12:57,520 Speaker 2: And so what you're saying is you will work with 300 00:12:57,679 --> 00:12:59,600 Speaker 2: Sweet Baby Rays. They're not going to like have like 301 00:12:59,600 --> 00:13:02,640 Speaker 2: a custom all these Sweet Baby Rays or change the flavor, 302 00:13:02,960 --> 00:13:05,959 Speaker 2: but talk to us about the degree to which a 303 00:13:06,640 --> 00:13:11,520 Speaker 2: brand provider will modify the sort of delivery package so 304 00:13:11,559 --> 00:13:13,719 Speaker 2: that it's like ideal for your logistical setup. Yeah. 305 00:13:13,800 --> 00:13:15,400 Speaker 4: Yeah, we are mostly private label, but we do have 306 00:13:15,440 --> 00:13:17,840 Speaker 4: some brands like Sweet Baby Rays, and we have them 307 00:13:17,960 --> 00:13:19,720 Speaker 4: they will take that case and they'll do a display 308 00:13:19,760 --> 00:13:22,199 Speaker 4: ready case just for us. So unique to all the 309 00:13:22,360 --> 00:13:24,920 Speaker 4: and they'll even go a step beyond the display ready case. 310 00:13:25,400 --> 00:13:27,760 Speaker 4: They'll put two or three flavors into that case. So 311 00:13:27,880 --> 00:13:31,560 Speaker 4: for us, again, it's one shelf spot, it's one palette. 312 00:13:31,559 --> 00:13:34,480 Speaker 4: In our warehouses, it's one one slot and we can 313 00:13:34,480 --> 00:13:36,120 Speaker 4: get two to three flavors out of that. So we 314 00:13:36,200 --> 00:13:38,720 Speaker 4: work with the brands as well, but really within our system. 315 00:13:38,920 --> 00:13:42,120 Speaker 3: Yeah, how do you decide which brands to actually have 316 00:13:42,320 --> 00:13:45,920 Speaker 3: in store versus when to go private label? Because as 317 00:13:45,960 --> 00:13:48,000 Speaker 3: you say, like, there are a lot of recognizable things 318 00:13:48,040 --> 00:13:49,320 Speaker 3: Sweet Baby raise craft. 319 00:13:49,679 --> 00:13:52,600 Speaker 2: We saw Helman's mayonnaise, but we didn't see heinz as ketchup, 320 00:13:52,640 --> 00:13:53,400 Speaker 2: so talk about that. 321 00:13:53,520 --> 00:13:54,880 Speaker 4: Yeah, there's going to be some what we would call 322 00:13:55,040 --> 00:13:57,920 Speaker 4: iconic brands, and we know customers love some of their brands. 323 00:13:57,960 --> 00:14:00,560 Speaker 4: Now in this market, it's going to be Helman's. Down south, 324 00:14:00,559 --> 00:14:02,080 Speaker 4: it's going to be Dukes. 325 00:14:01,880 --> 00:14:07,280 Speaker 2: A great American in the Southern is not okay, yeah, 326 00:14:07,360 --> 00:14:07,679 Speaker 2: got it. 327 00:14:07,760 --> 00:14:09,000 Speaker 4: Yeah, So we'll have a few of that. But these 328 00:14:09,160 --> 00:14:11,440 Speaker 4: iconic brands. Think about coke, You're gonna find coke in 329 00:14:11,440 --> 00:14:13,280 Speaker 4: our store. You're going to find Sweet Baby Rays. They 330 00:14:13,280 --> 00:14:15,880 Speaker 4: are one of the market leaders in barbecue sauce. You're 331 00:14:15,920 --> 00:14:18,199 Speaker 4: gonna have the all the versions of barbecue sauce as well. 332 00:14:18,200 --> 00:14:20,320 Speaker 4: But we're fine to carry some of those iconic brands 333 00:14:20,320 --> 00:14:22,760 Speaker 4: as long as they can fit our fit into our 334 00:14:22,800 --> 00:14:25,520 Speaker 4: system and hit the efficiencies and restocking that we need 335 00:14:25,560 --> 00:14:26,960 Speaker 4: for busy stores like in Manhattan. 336 00:14:27,320 --> 00:14:30,040 Speaker 2: Sorry not to just keep pressing on this like Helmans 337 00:14:30,120 --> 00:14:33,360 Speaker 2: versus Hines is, but I think of like Hines, Tomato Sauce, 338 00:14:33,400 --> 00:14:35,360 Speaker 2: the fifty seven, whatever it is like being. 339 00:14:35,400 --> 00:14:36,280 Speaker 3: I would have thought of it. 340 00:14:36,360 --> 00:14:38,120 Speaker 2: Yeah, I would have too, Like I would not have 341 00:14:38,160 --> 00:14:41,680 Speaker 2: guessed that people are so chill with not having had 342 00:14:41,960 --> 00:14:44,400 Speaker 2: what I assume it comes down to the data. But 343 00:14:44,440 --> 00:14:46,320 Speaker 2: when you're looking at okay, when do we need to 344 00:14:46,360 --> 00:14:49,640 Speaker 2: have an iconic brand versus a non iconic brand as 345 00:14:49,720 --> 00:14:53,680 Speaker 2: our limited ketchup offering? First, well, how many Ketchup skews. 346 00:14:53,400 --> 00:14:55,560 Speaker 4: Do you have? We have two Ketchup SKUs? Wow? 347 00:14:55,600 --> 00:14:57,200 Speaker 2: And how many would it typical? I don't know if 348 00:14:57,200 --> 00:15:00,760 Speaker 2: a typical grocery store between thirty and forty. I mean 349 00:15:00,760 --> 00:15:02,880 Speaker 2: that right there is like a sort of remarkable state. 350 00:15:03,120 --> 00:15:05,000 Speaker 2: So then what is the data that says, Okay, it's 351 00:15:05,000 --> 00:15:08,160 Speaker 2: okay to like not have a hinsays, but it would 352 00:15:08,200 --> 00:15:10,640 Speaker 2: be like a sort of mistake or strategic ara to 353 00:15:10,680 --> 00:15:12,880 Speaker 2: not have a helmet. Yeah, this ocation, Yeah, there's two. 354 00:15:12,920 --> 00:15:14,760 Speaker 4: There's I would call the data point would be private 355 00:15:14,800 --> 00:15:17,920 Speaker 4: label penetration. We look at private label how accepting our 356 00:15:17,960 --> 00:15:20,680 Speaker 4: customers of private label in that space in that category. 357 00:15:21,080 --> 00:15:23,920 Speaker 4: And for instance, we know in mayonnaise there are some 358 00:15:24,080 --> 00:15:27,200 Speaker 4: very dedicated fans in the debate between Helman's and Duke's 359 00:15:27,280 --> 00:15:28,960 Speaker 4: that that's what We're not going to settle that today 360 00:15:29,000 --> 00:15:31,560 Speaker 4: for sure. But also comes down to what I call 361 00:15:31,600 --> 00:15:35,440 Speaker 4: Grandma's recipe. Sometimes grandma has handed down the recipe and 362 00:15:35,520 --> 00:15:38,640 Speaker 4: she calls for a specific brand in her recipe, and 363 00:15:38,680 --> 00:15:40,400 Speaker 4: we know those items and we can see that from 364 00:15:40,400 --> 00:15:42,520 Speaker 4: the data, we can see it on social media, and 365 00:15:43,040 --> 00:15:44,360 Speaker 4: those are the items that we want to carry in 366 00:15:44,360 --> 00:15:46,640 Speaker 4: our store. And sometimes grandma's recipe is the reason. 367 00:16:02,440 --> 00:16:06,320 Speaker 3: So more broadly all these is I'm not sure famous 368 00:16:06,400 --> 00:16:08,680 Speaker 3: is the right word, but one of the differentiators of 369 00:16:08,920 --> 00:16:11,920 Speaker 3: the grocery stores that you have fewer skews, right, you 370 00:16:12,000 --> 00:16:16,520 Speaker 3: just have fewer products there, or you're more mindful about 371 00:16:16,520 --> 00:16:18,840 Speaker 3: the products that you're actually putting on the shelves. What 372 00:16:18,920 --> 00:16:22,800 Speaker 3: have you learned from that process that surprised you at all. 373 00:16:22,960 --> 00:16:25,560 Speaker 3: Versus say, if I go into a Walmart and I've 374 00:16:25,600 --> 00:16:29,000 Speaker 3: got sixty different types of ketchup staring me in the face, 375 00:16:29,040 --> 00:16:34,400 Speaker 3: including the new Dill flavored pickle one which does something, yeah, tempting, tempting. 376 00:16:34,520 --> 00:16:36,880 Speaker 4: We have two thousand skews in the store, probably four 377 00:16:36,920 --> 00:16:39,800 Speaker 4: thousand varieties. Now let's take the ketchup example. So we 378 00:16:39,840 --> 00:16:41,920 Speaker 4: just talked about the typical store is going to have 379 00:16:41,960 --> 00:16:44,600 Speaker 4: thirty to forty varieties, and as you asked, we have two. 380 00:16:45,200 --> 00:16:47,600 Speaker 4: I would simply ask the customer, do you really need 381 00:16:47,840 --> 00:16:52,200 Speaker 4: forty choices for ketchups? Or we have organic? We are conventional? 382 00:16:52,320 --> 00:16:54,040 Speaker 4: Is two enough? We have the right size? Do you 383 00:16:54,080 --> 00:16:57,160 Speaker 4: need upside down? Squeeze, right side up? Squeeze small glass, 384 00:16:57,200 --> 00:17:00,120 Speaker 4: big glass? And what we actually we did some I 385 00:17:00,160 --> 00:17:01,680 Speaker 4: will call it. I'll call it a study, but I'll 386 00:17:01,680 --> 00:17:04,560 Speaker 4: call it some interesting walks with customers through our competitors, 387 00:17:04,880 --> 00:17:06,840 Speaker 4: and sometimes you would stand in front of so let's 388 00:17:06,840 --> 00:17:10,080 Speaker 4: say an olive oil selection ketchup is thirty to forty 389 00:17:10,119 --> 00:17:13,040 Speaker 4: olive oil could be fifty or sixty different selections, depending 390 00:17:13,080 --> 00:17:16,400 Speaker 4: on where you're shopping. And what we found was afterwards 391 00:17:16,640 --> 00:17:20,639 Speaker 4: the customers felt less confident in their purchase. So we 392 00:17:20,720 --> 00:17:22,879 Speaker 4: have four different varieties of olive oil. Four is a 393 00:17:22,880 --> 00:17:24,760 Speaker 4: pretty good selection for our store. You're gonna have organic, 394 00:17:24,800 --> 00:17:26,320 Speaker 4: you're gonna have Sicilian, you're gonna have pure, and you 395 00:17:26,359 --> 00:17:30,600 Speaker 4: kind of extravergent. Good selection. If you're a consumer faced 396 00:17:30,640 --> 00:17:33,560 Speaker 4: with sixty different choices of olive oil, how do you 397 00:17:33,640 --> 00:17:36,680 Speaker 4: know which one to buy? So they were less confident 398 00:17:36,720 --> 00:17:38,879 Speaker 4: in their choice when they were trying to choose from sixty. 399 00:17:39,119 --> 00:17:42,080 Speaker 4: When you have four, they felt pretty good about their selection. 400 00:17:42,359 --> 00:17:45,159 Speaker 4: Unscientific for sure, but to watch the reaction on the 401 00:17:45,160 --> 00:17:47,480 Speaker 4: customer's face when you walk them in front of it, 402 00:17:47,560 --> 00:17:49,440 Speaker 4: they were really puzzled with which one do I buy? 403 00:17:49,640 --> 00:17:52,480 Speaker 2: This is unfair question on all sides around what do 404 00:17:52,520 --> 00:17:56,800 Speaker 2: you think conventional wisdom is in the grocery store business? 405 00:17:56,840 --> 00:17:59,920 Speaker 2: If we're talking to the chief commercial officer whatever cute food, 406 00:18:00,040 --> 00:18:02,240 Speaker 2: what do you think the conventional wisdom is in grocery 407 00:18:02,359 --> 00:18:06,040 Speaker 2: about why it's important to have sixty different olive oil skills? 408 00:18:06,240 --> 00:18:08,920 Speaker 4: It's about selection. The belief is that customers want these 409 00:18:08,960 --> 00:18:12,520 Speaker 4: different options, and to be fair, customers do want some 410 00:18:12,600 --> 00:18:14,840 Speaker 4: of those options, and it can come down the shelf space, 411 00:18:14,880 --> 00:18:17,040 Speaker 4: which suppliers are paying you to be on their shelf, 412 00:18:17,600 --> 00:18:19,520 Speaker 4: and sometimes the more you pay, the more shelf space 413 00:18:19,520 --> 00:18:21,320 Speaker 4: you get. So at all, you know with our private 414 00:18:21,400 --> 00:18:23,520 Speaker 4: label we have two ketchups. There's no shelf space, there's 415 00:18:23,520 --> 00:18:26,440 Speaker 4: no slotting fees, and that's a big difference. So yes, 416 00:18:26,480 --> 00:18:28,440 Speaker 4: there can be selection, but we need to move those 417 00:18:28,560 --> 00:18:31,000 Speaker 4: articles through the store very very quickly. 418 00:18:31,320 --> 00:18:34,680 Speaker 3: Well, talk about this further. So again, like a hallmark 419 00:18:34,840 --> 00:18:37,399 Speaker 3: of all these is fewer skews. How does that actually 420 00:18:37,400 --> 00:18:40,440 Speaker 3: feed into, I guess, more efficient processes for the grocery 421 00:18:40,440 --> 00:18:43,200 Speaker 3: store and then lower prices for shoppers. 422 00:18:43,359 --> 00:18:45,639 Speaker 4: You mentioned the TV show earlier about the people, and 423 00:18:45,800 --> 00:18:47,760 Speaker 4: I grew up in a grocery store, so I was 424 00:18:47,800 --> 00:18:49,080 Speaker 4: I didn't grow up, and so I worked there in 425 00:18:49,119 --> 00:18:51,800 Speaker 4: high school and I was paid probably three twenty five 426 00:18:51,840 --> 00:18:53,800 Speaker 4: an hour to come in at night and turn the 427 00:18:53,840 --> 00:18:55,959 Speaker 4: labels and stock everything forward and me and eight if 428 00:18:55,960 --> 00:18:58,240 Speaker 4: my buddies would do that for about six hours. And 429 00:18:58,320 --> 00:19:00,959 Speaker 4: you think about that cost, how expensive that to do 430 00:19:00,960 --> 00:19:02,439 Speaker 4: that in a grocery store. And I was in a 431 00:19:02,440 --> 00:19:05,440 Speaker 4: small local grocery store. Think about a big competitor who's 432 00:19:05,480 --> 00:19:07,520 Speaker 4: paying all those folks to do that. Now, our products 433 00:19:07,520 --> 00:19:09,879 Speaker 4: come in, you're in the case, you only have two 434 00:19:09,920 --> 00:19:12,359 Speaker 4: thousand SKUs to put on the shelf. We're not having 435 00:19:12,359 --> 00:19:14,080 Speaker 4: our folks come in and turn the labels in front 436 00:19:14,080 --> 00:19:16,080 Speaker 4: everything at night. In fact, they sell out so quickly 437 00:19:16,160 --> 00:19:18,320 Speaker 4: we don't need to. So that's just one example of 438 00:19:18,359 --> 00:19:21,040 Speaker 4: all that cost that goes into turning those labels and 439 00:19:21,080 --> 00:19:22,679 Speaker 4: pulling everything for it. We don't have that. 440 00:19:22,720 --> 00:19:25,280 Speaker 2: What is turning the labels mean? So let's walk through 441 00:19:25,280 --> 00:19:27,480 Speaker 2: some math. Let's say I don't know. Let's say a 442 00:19:27,640 --> 00:19:30,880 Speaker 2: store sells a thousand bottles of olive oil a day. 443 00:19:30,880 --> 00:19:32,959 Speaker 2: I don't know the number, but that's probably somewhere sell 444 00:19:32,960 --> 00:19:35,840 Speaker 2: its a thousand bottles. And let's say that store sells 445 00:19:35,880 --> 00:19:39,000 Speaker 2: five hundred brands of extra virgin and have five hundred 446 00:19:39,000 --> 00:19:42,040 Speaker 2: brands of organic, and then the earth bottles. And then 447 00:19:42,040 --> 00:19:44,800 Speaker 2: there's another store that sells a thousand bottles of olive 448 00:19:44,840 --> 00:19:49,440 Speaker 2: oil a day. But it's like fifty saciliate, fifty organic, 449 00:19:49,560 --> 00:19:53,400 Speaker 2: fifty extra virgin, fifty whatever, fifty whatever. Walk us through 450 00:19:53,400 --> 00:19:55,840 Speaker 2: the math of why a thousand bottles with the two 451 00:19:55,880 --> 00:19:58,879 Speaker 2: skews is going to be significantly more efficient and cheaper 452 00:19:58,960 --> 00:20:01,960 Speaker 2: from a store perspective than the thousand bottles with more skins. 453 00:20:02,200 --> 00:20:04,640 Speaker 4: So when the truck comes in. At a traditional grocery store, 454 00:20:04,680 --> 00:20:06,720 Speaker 4: let's say you have fifty different skews. If you have 455 00:20:06,760 --> 00:20:08,960 Speaker 4: to restock them all, that's fifty different cases you have 456 00:20:09,000 --> 00:20:11,359 Speaker 4: to open. You have to find the fifty different cases. 457 00:20:11,520 --> 00:20:12,879 Speaker 4: You have to match it up to the spot on 458 00:20:12,960 --> 00:20:15,800 Speaker 4: the shelf. Restock it. Make sure you have the right one, 459 00:20:15,840 --> 00:20:18,000 Speaker 4: Get the labels all turn the right way, get the 460 00:20:18,000 --> 00:20:20,040 Speaker 4: bottles all square. You don't want to drop any So 461 00:20:20,080 --> 00:20:23,080 Speaker 4: you have fifty different options. So one person is sitting 462 00:20:23,080 --> 00:20:25,359 Speaker 4: there with a cart with fifty different cases trying to 463 00:20:25,359 --> 00:20:27,320 Speaker 4: match them to the right spot on the shelf. Come 464 00:20:27,320 --> 00:20:30,280 Speaker 4: to the oldie store, we have two. Sorry, olive oil, 465 00:20:30,280 --> 00:20:33,280 Speaker 4: we have four. You can very clearly see this one 466 00:20:33,480 --> 00:20:36,720 Speaker 4: goes right here. So we can literally restock all of 467 00:20:36,720 --> 00:20:39,640 Speaker 4: our olive oil in probably two percent of the time 468 00:20:40,240 --> 00:20:43,000 Speaker 4: that it takes to stock another store. So just think 469 00:20:43,040 --> 00:20:45,040 Speaker 4: about the math on trying to put that puzzle together 470 00:20:45,080 --> 00:20:48,040 Speaker 4: of fifty different varieties compared to four. 471 00:20:48,680 --> 00:20:52,080 Speaker 3: Your price labels are digital, right, Yeah, most if not 472 00:20:52,160 --> 00:20:53,800 Speaker 3: all of your stores now all of our stores are 473 00:20:53,960 --> 00:20:57,080 Speaker 3: all the stores. Okay, how does that help with labor costs. 474 00:20:57,119 --> 00:20:58,960 Speaker 3: And then also I have to ask, there's been a 475 00:20:58,960 --> 00:21:01,720 Speaker 3: lot of criticism of some of these digital labels because 476 00:21:01,720 --> 00:21:05,240 Speaker 3: people think they're dynamic pricing and that as they reach 477 00:21:05,640 --> 00:21:08,280 Speaker 3: for an avocado, the price is going to go up 478 00:21:08,280 --> 00:21:10,680 Speaker 3: by two dollars or whatever. How should we. 479 00:21:10,640 --> 00:21:13,000 Speaker 4: Think about those Yeah, it's a little handle that part. First, 480 00:21:13,040 --> 00:21:15,840 Speaker 4: we've heard those same criticisms or concerns out there. We 481 00:21:15,880 --> 00:21:19,320 Speaker 4: do not do dynamic pricing. We would never do dynamic pricing. Actually, 482 00:21:19,359 --> 00:21:21,760 Speaker 4: all of our stores have the same price. We change 483 00:21:21,800 --> 00:21:24,080 Speaker 4: them usually once a week or so, depending on what's 484 00:21:24,080 --> 00:21:24,879 Speaker 4: going on the produce. 485 00:21:25,000 --> 00:21:27,080 Speaker 3: More New York store would have the same prices. 486 00:21:26,760 --> 00:21:29,280 Speaker 4: Same price in New York as out in Connecticut. And 487 00:21:29,359 --> 00:21:30,120 Speaker 4: I know that's going to. 488 00:21:30,040 --> 00:21:31,600 Speaker 3: Be it's hard for me personally. 489 00:21:31,640 --> 00:21:32,480 Speaker 2: It's just a little. 490 00:21:32,240 --> 00:21:34,439 Speaker 4: Pleasant surprize for those in Manhattan and they walk in 491 00:21:34,440 --> 00:21:36,119 Speaker 4: and they say, you know, a chicken breast for two 492 00:21:36,200 --> 00:21:38,240 Speaker 4: nineteen a pounds or eggs for a dollar forty seven, 493 00:21:38,280 --> 00:21:40,360 Speaker 4: So it's going to be kind of amazing. But when 494 00:21:40,359 --> 00:21:42,959 Speaker 4: we talk about the electronic shelf labels, we were spending 495 00:21:43,000 --> 00:21:46,760 Speaker 4: between three and four hours per store per week to 496 00:21:46,880 --> 00:21:49,240 Speaker 4: change out our signs. So when we switch to the 497 00:21:49,280 --> 00:21:51,960 Speaker 4: digital version. We save all of that labor. So again, 498 00:21:52,240 --> 00:21:55,439 Speaker 4: twenty six hundred stores times four hours a week. You 499 00:21:55,440 --> 00:21:57,399 Speaker 4: can do the math on that. Think about all that 500 00:21:57,440 --> 00:21:59,680 Speaker 4: savings again. That's how we get Chicken Breast down to 501 00:21:59,720 --> 00:22:02,800 Speaker 4: two now, team, but the opportunity is there to abuse 502 00:22:02,840 --> 00:22:04,600 Speaker 4: that system, but we will not do that. 503 00:22:04,680 --> 00:22:06,320 Speaker 3: So just to be clear, I mean, the reason you 504 00:22:06,359 --> 00:22:10,000 Speaker 3: were changing out physical labels is because the price were changing. 505 00:22:10,080 --> 00:22:12,520 Speaker 3: The prices were changing, but you're not changing them on 506 00:22:12,600 --> 00:22:13,720 Speaker 3: a minute to minute kind of. 507 00:22:13,720 --> 00:22:15,240 Speaker 4: Now, we would usually change them once a week. 508 00:22:15,240 --> 00:22:15,399 Speaker 2: You know. 509 00:22:15,440 --> 00:22:17,280 Speaker 4: We have the all the Fines area where those come in. 510 00:22:17,359 --> 00:22:19,440 Speaker 4: We have one hundred new items every week. I don't 511 00:22:19,440 --> 00:22:20,960 Speaker 4: know if we'll talk about that, but we'd have to 512 00:22:21,000 --> 00:22:23,320 Speaker 4: put all those signs out, take the old signs down. 513 00:22:23,400 --> 00:22:24,919 Speaker 4: That's a lot of labor to do those things. Well, 514 00:22:24,960 --> 00:22:26,120 Speaker 4: we don't have to do with that anymore. 515 00:22:26,160 --> 00:22:28,600 Speaker 2: This was something I did not know about prior to 516 00:22:28,680 --> 00:22:31,800 Speaker 2: yesterday's field trip. So the all the Fines section, I 517 00:22:31,840 --> 00:22:35,200 Speaker 2: guess apparently your fans have dubbed that the Isle of shame. 518 00:22:35,320 --> 00:22:38,919 Speaker 2: They had. So this is where some brilliant merchandise, like 519 00:22:38,920 --> 00:22:42,000 Speaker 2: a true showman, a merchandizer has figured out something, so 520 00:22:42,080 --> 00:22:45,920 Speaker 2: explain these Explain what this aisle is and why it's 521 00:22:45,920 --> 00:22:48,879 Speaker 2: so iconic too. So there's like a four million person 522 00:22:48,920 --> 00:22:51,800 Speaker 2: Facebook group dedicated to this specific isle. Where did this 523 00:22:51,880 --> 00:22:53,800 Speaker 2: come from? This aisle that's so called Isle of. 524 00:22:53,760 --> 00:22:56,359 Speaker 4: Sham, So it actually to explain the concept. You know, 525 00:22:56,400 --> 00:22:58,640 Speaker 4: you walk into a grocery store, you're expecting to buy groceries, 526 00:22:58,640 --> 00:23:00,600 Speaker 4: your soup, your sushi, all those time types of things. 527 00:23:00,760 --> 00:23:02,280 Speaker 4: And we have a whole aisle that's a lot of 528 00:23:02,359 --> 00:23:04,920 Speaker 4: general merchandise. So we're going to have swimming pools, we're 529 00:23:04,920 --> 00:23:07,879 Speaker 4: going to have seasonal right now, fourth of July is 530 00:23:07,920 --> 00:23:09,600 Speaker 4: coming up for World Cups in town, so we have 531 00:23:09,640 --> 00:23:12,080 Speaker 4: those articles as well. The origins of that actually goes 532 00:23:12,119 --> 00:23:14,680 Speaker 4: back to our origins in Europe. So if you think 533 00:23:14,680 --> 00:23:17,040 Speaker 4: about European I know, if you've been to Europe, they 534 00:23:17,040 --> 00:23:18,760 Speaker 4: don't have a lot of the competitors that we have here, 535 00:23:18,800 --> 00:23:21,159 Speaker 4: a lot of the big box stores. So all the 536 00:23:21,280 --> 00:23:23,399 Speaker 4: actually had a pretty big business and still has a 537 00:23:23,440 --> 00:23:26,720 Speaker 4: significant business selling these types of general merchandise. It could 538 00:23:26,760 --> 00:23:29,639 Speaker 4: be diy, it could be paint, it could be power tools. 539 00:23:29,960 --> 00:23:31,679 Speaker 4: So we took that concept when we came to the 540 00:23:31,760 --> 00:23:34,879 Speaker 4: US and it's been pretty successful. Now, how it's different 541 00:23:34,880 --> 00:23:37,960 Speaker 4: in the US is it's still very unique that you're 542 00:23:37,960 --> 00:23:40,440 Speaker 4: going to have all of these articles right next to 543 00:23:40,520 --> 00:23:43,040 Speaker 4: your groceries. So what we do is we bring in 544 00:23:43,040 --> 00:23:45,479 Speaker 4: about one hundred new items every week, and they're going 545 00:23:45,520 --> 00:23:48,560 Speaker 4: to be i'llcohol it random, but not so random. They're 546 00:23:48,560 --> 00:23:50,439 Speaker 4: actually going to be the items you need when you 547 00:23:50,520 --> 00:23:53,000 Speaker 4: need them. So we're not going to carry these articles 548 00:23:53,320 --> 00:23:56,080 Speaker 4: all year long. We're not going to have an inflatable 549 00:23:56,080 --> 00:23:58,879 Speaker 4: pool in February. If you look at the competition, they 550 00:23:58,920 --> 00:24:01,000 Speaker 4: will have that sitting on the show. So we bring 551 00:24:01,040 --> 00:24:03,840 Speaker 4: in the inflatable pool right when you need it. So 552 00:24:04,320 --> 00:24:06,840 Speaker 4: back to your comment on the Isle of Shame, which 553 00:24:06,880 --> 00:24:08,960 Speaker 4: I will say, we do have a Facebook group started 554 00:24:08,960 --> 00:24:11,160 Speaker 4: by our fans and it's called the Isle of Shame 555 00:24:11,240 --> 00:24:14,240 Speaker 4: or AOS, and this popped up I think four or 556 00:24:14,280 --> 00:24:16,560 Speaker 4: five years ago, and we started looking that as a business, 557 00:24:16,560 --> 00:24:19,199 Speaker 4: saying what is going on here? What is happening in 558 00:24:19,200 --> 00:24:22,760 Speaker 4: this isle of shame? And as a retailer, you're always 559 00:24:22,760 --> 00:24:25,160 Speaker 4: worried about your brand. You're concerned about your brand, and 560 00:24:25,240 --> 00:24:28,800 Speaker 4: you see this growing Facebook group called the Isle of shame, 561 00:24:28,840 --> 00:24:31,480 Speaker 4: and you have to ask yourself, what are we going 562 00:24:31,560 --> 00:24:33,920 Speaker 4: to do about that? So it is one hundred percent 563 00:24:34,000 --> 00:24:36,239 Speaker 4: driven by our fans, and really what happens is our 564 00:24:36,240 --> 00:24:39,000 Speaker 4: customers come in each week, they start posting back and forth, 565 00:24:39,000 --> 00:24:40,800 Speaker 4: Oh look what I got. I got the pool, I 566 00:24:40,840 --> 00:24:42,600 Speaker 4: got the chainsaw, I got whatever it is, and they're 567 00:24:42,600 --> 00:24:44,560 Speaker 4: having a lot of fun with these things. And this 568 00:24:44,600 --> 00:24:47,560 Speaker 4: group has grown to over four million users on a 569 00:24:47,600 --> 00:24:51,800 Speaker 4: regular basis. So origins of Isle of Shame pretty interesting. 570 00:24:52,119 --> 00:24:54,879 Speaker 4: People were posting onto Facebook. I went to al the 571 00:24:55,200 --> 00:24:57,240 Speaker 4: I got my ketchup, I got my barbecue sauce, I 572 00:24:57,280 --> 00:24:59,960 Speaker 4: got my olive oil, and I also got these que 573 00:25:00,040 --> 00:25:03,080 Speaker 4: athletic shoes. And then they were like, I'm so ashamed 574 00:25:03,640 --> 00:25:05,639 Speaker 4: I didn't stay on budget. I'm so ashamed. So they 575 00:25:05,680 --> 00:25:08,959 Speaker 4: were posting these shame photos from trunks of their cars, 576 00:25:08,960 --> 00:25:11,680 Speaker 4: from their kitchens. We sell a tremendous amount of candles. 577 00:25:12,119 --> 00:25:16,320 Speaker 4: People were posting their family rooms with fifty sixty seventy 578 00:25:16,359 --> 00:25:17,800 Speaker 4: different candles. 579 00:25:17,400 --> 00:25:20,840 Speaker 3: Of all these and they were scented candle. I fully 580 00:25:20,880 --> 00:25:23,320 Speaker 3: admit my basic noess when it comes to scented candles. 581 00:25:23,440 --> 00:25:25,080 Speaker 4: So it was shame in a good way. So I 582 00:25:25,119 --> 00:25:28,000 Speaker 4: think as a brand, we've said, okay, let's not fight this. 583 00:25:28,480 --> 00:25:30,800 Speaker 4: It's great because people love it. So it's the isle 584 00:25:30,840 --> 00:25:33,600 Speaker 4: of shame. It's the all the fines, and we love 585 00:25:33,680 --> 00:25:35,680 Speaker 4: that our fans want to post about it and talk 586 00:25:35,680 --> 00:25:38,040 Speaker 4: about it. And we learned from this as well. So, 587 00:25:38,160 --> 00:25:40,240 Speaker 4: like I said, I run the buying department and we 588 00:25:40,280 --> 00:25:43,080 Speaker 4: have great buyers out there. They watched this all of 589 00:25:43,160 --> 00:25:43,359 Speaker 4: the t. 590 00:25:59,359 --> 00:26:01,199 Speaker 3: You've been in this business for a long time. It 591 00:26:01,240 --> 00:26:04,280 Speaker 3: feels like one of the things that's happened I can't 592 00:26:04,280 --> 00:26:08,119 Speaker 3: even say relatively recently, but in recent ish years, is 593 00:26:08,160 --> 00:26:11,679 Speaker 3: that social media has become such more, such a bigger 594 00:26:11,720 --> 00:26:14,680 Speaker 3: force when it comes to shopping. So you have Facebook 595 00:26:14,680 --> 00:26:16,760 Speaker 3: groups like the one you just described, and you can 596 00:26:16,800 --> 00:26:19,480 Speaker 3: watch those and maybe get a sense of what customers 597 00:26:19,520 --> 00:26:22,320 Speaker 3: are liking. You also have social media trends, so every 598 00:26:22,359 --> 00:26:24,880 Speaker 3: once in a while, you have a food item or 599 00:26:24,920 --> 00:26:28,840 Speaker 3: an Alison Roman recipe that goes viral and suddenly everyone 600 00:26:28,880 --> 00:26:32,080 Speaker 3: wants to buy new tomatoes or a particular type of cheese. 601 00:26:32,440 --> 00:26:35,400 Speaker 3: How has that impacted the buying process for you? 602 00:26:35,520 --> 00:26:38,040 Speaker 4: Certainly we have to pay attention to those trends. And 603 00:26:38,280 --> 00:26:41,240 Speaker 4: you mentioned the FETA cheese and tomato recipe from a 604 00:26:41,280 --> 00:26:43,200 Speaker 4: few years ago. Our feticheese sales went through the root, 605 00:26:43,200 --> 00:26:44,840 Speaker 4: so we had to work very quickly with our supplier 606 00:26:44,880 --> 00:26:47,800 Speaker 4: to get more feta. More recently, one is the sourdough trend, 607 00:26:48,359 --> 00:26:51,840 Speaker 4: So sourdough baking at home, the sourdough trend. Now, Sarado's 608 00:26:51,880 --> 00:26:53,920 Speaker 4: not easy. You got a future starter. I would love 609 00:26:53,960 --> 00:26:56,639 Speaker 4: to do it. I don't have the patience for it. 610 00:26:56,920 --> 00:27:00,160 Speaker 4: But that tells us and our buying team, Hey, what's 611 00:27:00,160 --> 00:27:01,760 Speaker 4: going on with sourdough. So now we've launched a couple 612 00:27:01,800 --> 00:27:04,000 Speaker 4: of soaradough items a couple of years ago. It's actually 613 00:27:04,000 --> 00:27:06,119 Speaker 4: the top performing item in the bread set now. So 614 00:27:06,200 --> 00:27:09,280 Speaker 4: we are selling over half a million loaves of sourdough 615 00:27:09,800 --> 00:27:11,080 Speaker 4: every single week in our stores. 616 00:27:11,760 --> 00:27:15,080 Speaker 3: So when you suddenly see feta flying off the shelves, 617 00:27:15,359 --> 00:27:17,440 Speaker 3: how long does it take you to actually figure out 618 00:27:17,440 --> 00:27:20,560 Speaker 3: what's going on here and what's driving the additional demand, 619 00:27:20,600 --> 00:27:21,960 Speaker 3: and then how long does it take for you to 620 00:27:22,000 --> 00:27:22,760 Speaker 3: respond to it? 621 00:27:22,920 --> 00:27:24,960 Speaker 4: And that's one of the great things about being private label, 622 00:27:25,040 --> 00:27:27,560 Speaker 4: because we're in control of our label, we're in control 623 00:27:27,600 --> 00:27:30,320 Speaker 4: of our supply chain. We work directly with our producers. 624 00:27:30,480 --> 00:27:32,199 Speaker 4: So if we were a brand, we'd have to call 625 00:27:32,240 --> 00:27:33,679 Speaker 4: them and say, hey, can we get more of your 626 00:27:33,720 --> 00:27:35,959 Speaker 4: brand that you're sending to every other retailer. We go 627 00:27:36,080 --> 00:27:38,840 Speaker 4: directly to the manufacturer. We say, look, how can we 628 00:27:38,880 --> 00:27:41,399 Speaker 4: get more line time, how can you dedicate more ald product? 629 00:27:41,440 --> 00:27:43,040 Speaker 4: What can we do with packaging? It can be as 630 00:27:43,119 --> 00:27:44,879 Speaker 4: quick as a couple of months, It can't take a 631 00:27:44,920 --> 00:27:47,040 Speaker 4: little bit longer depending on the item. But being a 632 00:27:47,080 --> 00:27:49,760 Speaker 4: private label, we can just pick up the phone called 633 00:27:49,800 --> 00:27:52,679 Speaker 4: directly that supplier. Oftentimes it's the owner, the president of 634 00:27:52,680 --> 00:27:55,080 Speaker 4: the company, and say, look, what can we do about FETA? 635 00:27:55,119 --> 00:27:57,199 Speaker 4: How can we expand your sourdough line? What can we 636 00:27:57,200 --> 00:27:59,240 Speaker 4: do to help you? Then we partner with them. 637 00:28:00,359 --> 00:28:02,520 Speaker 2: And I had never I had never gone into an 638 00:28:02,560 --> 00:28:04,320 Speaker 2: all day before, and I'm not sure I would not 639 00:28:04,440 --> 00:28:07,280 Speaker 2: I would have noticed it had you not pointed it out, 640 00:28:07,280 --> 00:28:09,480 Speaker 2: But then once you pointed out it was quite obvious. 641 00:28:09,600 --> 00:28:11,639 Speaker 2: So for example, like on a bag of chips, you 642 00:28:11,680 --> 00:28:14,359 Speaker 2: have really big barcodes, and that either in some boxes, 643 00:28:14,359 --> 00:28:17,280 Speaker 2: then you notice had a barcode on on every surface 644 00:28:17,880 --> 00:28:19,920 Speaker 2: and some of it really big barcodes, and it's like, okay, 645 00:28:19,920 --> 00:28:22,800 Speaker 2: I get that that's intuitive. It makes the swiping faster. 646 00:28:23,040 --> 00:28:25,800 Speaker 2: Give us a little history of barcode innovation and how 647 00:28:25,840 --> 00:28:29,680 Speaker 2: do you actually sort of measure the optimal I guess 648 00:28:29,800 --> 00:28:33,639 Speaker 2: ratio of adding barcodes and figuring out how much that 649 00:28:33,680 --> 00:28:37,280 Speaker 2: could contribute to faster throughput versus adding barcodes and then 650 00:28:37,320 --> 00:28:39,160 Speaker 2: like you can't even see what the product is. So 651 00:28:39,240 --> 00:28:43,440 Speaker 2: finding that sort of efficient frontier of barcode allocation on 652 00:28:43,480 --> 00:28:44,040 Speaker 2: a package. 653 00:28:44,080 --> 00:28:46,120 Speaker 4: And I think before we talk about barcodes and scanning, 654 00:28:46,120 --> 00:28:47,680 Speaker 4: we actually have to go all the way back to 655 00:28:47,720 --> 00:28:50,440 Speaker 4: before we had scanners. Okay, so we were actually the 656 00:28:50,520 --> 00:28:53,120 Speaker 4: last retailer to roll out scanning and soores. So I 657 00:28:53,160 --> 00:28:55,880 Speaker 4: started with a company in nineteen ninety five. I showed 658 00:28:55,960 --> 00:28:58,360 Speaker 4: up on day one in my training district manager said 659 00:28:58,360 --> 00:29:01,160 Speaker 4: I hope you've memorized all the prices by now, Oh 660 00:29:01,160 --> 00:29:02,840 Speaker 4: my god, And I had this look on my face 661 00:29:02,840 --> 00:29:05,280 Speaker 4: and I said, no, No, No one told me about that. 662 00:29:05,560 --> 00:29:08,680 Speaker 4: Memorized all the price, memorized all the prices. So up 663 00:29:08,760 --> 00:29:11,520 Speaker 4: until nineteen ninety eight, all of our employees memorized all 664 00:29:11,560 --> 00:29:13,960 Speaker 4: of the prices and they would enter them by hand 665 00:29:14,040 --> 00:29:16,880 Speaker 4: on an old fashioned ten key. And so the price 666 00:29:16,960 --> 00:29:20,360 Speaker 4: memorization was critical to our efficiency. We talked abou efficiency 667 00:29:20,400 --> 00:29:23,160 Speaker 4: and throughput. Now you could say why didn't we do scanning? 668 00:29:23,200 --> 00:29:26,720 Speaker 4: Back then our cashiers were they were too fast. We 669 00:29:26,760 --> 00:29:29,840 Speaker 4: couldn't find a scanning system that was fast enough peak 670 00:29:29,960 --> 00:29:32,440 Speaker 4: up with our ten key. So we did two things. 671 00:29:32,480 --> 00:29:35,960 Speaker 4: One we started working with scanning manufacturers and the bi 672 00:29:36,080 --> 00:29:38,320 Speaker 4: level scanner, which you may or may not be familiar with. 673 00:29:38,360 --> 00:29:40,120 Speaker 4: If you think back long, long time ago, there was 674 00:29:40,160 --> 00:29:43,720 Speaker 4: one scanner it was level yeah and cashiers. So bi 675 00:29:43,800 --> 00:29:47,000 Speaker 4: level scanners were essentially created out of our input saying, look, 676 00:29:47,040 --> 00:29:49,120 Speaker 4: we need to do this faster by level. 677 00:29:49,160 --> 00:29:51,760 Speaker 2: So that means there's the horizontal service and then the version. 678 00:29:51,800 --> 00:29:56,000 Speaker 2: They're both have a chance picking up the bark exactly. 679 00:29:56,040 --> 00:29:57,480 Speaker 4: So that was one of the innovations that we were 680 00:29:57,480 --> 00:30:00,240 Speaker 4: pioneering with our suppliers to say, look, how can we 681 00:30:00,240 --> 00:30:02,920 Speaker 4: move memorizing prices. Wasn't the long term fit for sure, 682 00:30:02,920 --> 00:30:04,800 Speaker 4: It's very difficult, by the way, but when you have 683 00:30:04,840 --> 00:30:07,239 Speaker 4: these bi level scanners, says okay, there's a chance here. 684 00:30:07,240 --> 00:30:09,160 Speaker 4: And the second part was on packaging. So I think 685 00:30:09,160 --> 00:30:11,400 Speaker 4: we've all been in a grocery store and you've seen 686 00:30:11,440 --> 00:30:14,320 Speaker 4: the cashier struggling to kind of turn the item and 687 00:30:15,360 --> 00:30:16,680 Speaker 4: self checkout. 688 00:30:17,800 --> 00:30:18,000 Speaker 3: Yeah. 689 00:30:18,200 --> 00:30:20,240 Speaker 4: Yeah, So we came up with the idea and we're 690 00:30:20,240 --> 00:30:23,360 Speaker 4: just gonna have multiple bar codes. So we measure everything 691 00:30:23,360 --> 00:30:26,000 Speaker 4: we scan, right, so all of our associates they measure 692 00:30:26,000 --> 00:30:27,600 Speaker 4: on items permitt it and we can we can track 693 00:30:27,640 --> 00:30:29,360 Speaker 4: the items per minut it. So if we're going to 694 00:30:29,440 --> 00:30:31,440 Speaker 4: do a scanner update, does it pick up scanning faster? 695 00:30:31,520 --> 00:30:33,920 Speaker 4: We track those items per minute. If we do packaging 696 00:30:33,920 --> 00:30:36,280 Speaker 4: innovations and we get we'll get feedback from our store 697 00:30:36,320 --> 00:30:39,120 Speaker 4: staff to say, look, this item's not scanning well. So 698 00:30:39,160 --> 00:30:41,720 Speaker 4: to your example, you didn't notice it in the store, 699 00:30:41,800 --> 00:30:44,640 Speaker 4: and actually most of our customers don't because we hide 700 00:30:44,640 --> 00:30:47,240 Speaker 4: it so well. So you can take an article, any 701 00:30:47,240 --> 00:30:49,840 Speaker 4: item in the store, you will find four, five or 702 00:30:49,840 --> 00:30:52,840 Speaker 4: six barcodes and until we pointed out to a customer, 703 00:30:52,960 --> 00:30:54,760 Speaker 4: they don't even know it exists. So hopefully people go 704 00:30:54,840 --> 00:30:56,400 Speaker 4: check their pantry and go, oh my gosh, I never 705 00:30:56,480 --> 00:30:56,800 Speaker 4: noticed it. 706 00:30:56,920 --> 00:30:59,080 Speaker 3: Well. It is funny though, on the chips example, it 707 00:30:59,120 --> 00:31:01,320 Speaker 3: almost looks like it's part of the bag design because 708 00:31:01,360 --> 00:31:04,480 Speaker 3: it's like a strike basically it goes around the whole thing. 709 00:31:04,840 --> 00:31:08,000 Speaker 3: But wait, now I'm thinking back in the age of 710 00:31:08,080 --> 00:31:11,800 Speaker 3: when cashiers were memorizing grocery prices. Do you think that 711 00:31:11,880 --> 00:31:15,160 Speaker 3: had an impact on the monetary policy transmission mechanism? Do 712 00:31:15,160 --> 00:31:18,760 Speaker 3: you think, oh yeah, price increases didn't filter down into it. 713 00:31:18,760 --> 00:31:22,440 Speaker 2: Would It would have been too burdensome. On the compliment 714 00:31:23,920 --> 00:31:25,320 Speaker 2: is like, do another memorization? 715 00:31:25,840 --> 00:31:28,320 Speaker 3: Someone needs to do a paper. Yeah, yeah, we should, Okay, 716 00:31:28,400 --> 00:31:31,800 Speaker 3: obvious question though. The barcode thing kind of blew my 717 00:31:31,880 --> 00:31:35,120 Speaker 3: mind because, as you said, I've never noticed it before. 718 00:31:35,440 --> 00:31:38,560 Speaker 3: How come other grocery stores or other brands don't do 719 00:31:38,600 --> 00:31:40,440 Speaker 3: something similar Because. 720 00:31:40,200 --> 00:31:42,800 Speaker 4: We're a private label. These are our products and we 721 00:31:42,880 --> 00:31:45,240 Speaker 4: use that real estate. We designed the labels, we designed 722 00:31:45,280 --> 00:31:48,080 Speaker 4: the brands, we control the ingredients, we designed the labels. 723 00:31:48,120 --> 00:31:50,720 Speaker 4: So for us, we're based on efficiency. I would say 724 00:31:50,720 --> 00:31:52,720 Speaker 4: some of our competitors aren't. Is it focused on that 725 00:31:53,080 --> 00:31:55,120 Speaker 4: it does take up real estate on the package, There's 726 00:31:55,160 --> 00:31:57,400 Speaker 4: no doubt about it, But the fact that nobody notices 727 00:31:57,440 --> 00:31:59,920 Speaker 4: it is pretty interesting as well. So for us, it's 728 00:32:00,000 --> 00:32:03,400 Speaker 4: strictly productivity. And since we control the product and the packaging, 729 00:32:04,000 --> 00:32:05,640 Speaker 4: we could put twenty bar codes if we wanted to. 730 00:32:05,840 --> 00:32:07,840 Speaker 3: But if I'm like a hoggin DAWs or something, and 731 00:32:07,880 --> 00:32:11,600 Speaker 3: I'm designing my box of ice cream sandwiches or whatever 732 00:32:11,680 --> 00:32:14,280 Speaker 3: it is, I would be reluctant to give up some 733 00:32:14,400 --> 00:32:15,920 Speaker 3: of that additional space to barcodes. 734 00:32:16,280 --> 00:32:17,840 Speaker 4: I think so. I mean, if you're a brand, you 735 00:32:17,880 --> 00:32:19,400 Speaker 4: want to talk about the products, and we have the 736 00:32:19,520 --> 00:32:21,240 Speaker 4: romance copy, and you want to tell the history of 737 00:32:21,280 --> 00:32:23,479 Speaker 4: the product. I think they're more focused on that than 738 00:32:23,520 --> 00:32:26,440 Speaker 4: the retailer's productivity. We're focused on the productivity so we 739 00:32:26,480 --> 00:32:28,400 Speaker 4: can get the savings for the customer. But you're absolutely 740 00:32:28,480 --> 00:32:31,400 Speaker 4: right adding romance copy and all those great foods on 741 00:32:31,400 --> 00:32:31,800 Speaker 4: the back. 742 00:32:31,640 --> 00:32:33,920 Speaker 2: Of the art. 743 00:32:34,000 --> 00:32:35,160 Speaker 4: It's called romance copy. 744 00:32:35,560 --> 00:32:38,160 Speaker 3: I have often felt feelings of romances. I read the 745 00:32:38,200 --> 00:32:39,440 Speaker 3: back of ice cream packaging. 746 00:32:39,440 --> 00:32:43,040 Speaker 2: You ever like those things, It'll be like Bob and 747 00:32:43,120 --> 00:32:45,520 Speaker 2: Joe's corn chips, and it's like the story will be 748 00:32:45,520 --> 00:32:48,720 Speaker 2: like Bob was working at Goldman Sacks and realized, why 749 00:32:48,720 --> 00:32:50,800 Speaker 2: am I devoting my life to M and A when 750 00:32:50,800 --> 00:32:53,040 Speaker 2: I could be devoting it to like design bake. I 751 00:32:53,040 --> 00:32:55,640 Speaker 2: always I'm not a fan. I always think that's I 752 00:32:55,680 --> 00:32:56,720 Speaker 2: do not need romance. 753 00:32:57,280 --> 00:32:59,920 Speaker 3: You need to know the origin story of your potato chips, Joe. 754 00:33:00,080 --> 00:33:00,960 Speaker 4: You need more barcodes. 755 00:33:01,280 --> 00:33:05,440 Speaker 2: Yeah, yeah, talk to us about what you see in 756 00:33:05,600 --> 00:33:07,440 Speaker 2: this sort of this current say to the art of 757 00:33:07,480 --> 00:33:09,520 Speaker 2: self checkout and the reason there are a couple of 758 00:33:09,520 --> 00:33:12,280 Speaker 2: things I ask because, for example, Unicloe, which is where 759 00:33:12,280 --> 00:33:14,280 Speaker 2: I buy a lot of my clothes. I love their 760 00:33:14,280 --> 00:33:16,840 Speaker 2: self checkout, but there's clothes. It's on grocery, but you 761 00:33:16,920 --> 00:33:19,400 Speaker 2: dump all of the clothes into a bucket, it spits 762 00:33:19,400 --> 00:33:22,240 Speaker 2: out a price probably like RFD or whatever. It's done. 763 00:33:22,400 --> 00:33:25,840 Speaker 2: It's that. And then so my local key Foods, you're 764 00:33:25,880 --> 00:33:28,760 Speaker 2: like doing the thing where you're twisting half the time, 765 00:33:28,960 --> 00:33:31,040 Speaker 2: like someone has to come by and like swipe something. 766 00:33:31,080 --> 00:33:35,000 Speaker 2: Maybe something will need an age verification. It doesn't really 767 00:33:35,080 --> 00:33:37,280 Speaker 2: quite seem to work yet. And so I'm curious what 768 00:33:37,320 --> 00:33:40,520 Speaker 2: you're seeing at all day in terms of where we 769 00:33:40,560 --> 00:33:42,360 Speaker 2: are with self checkout technically, I think it kind of 770 00:33:42,400 --> 00:33:43,200 Speaker 2: drives people crazy. 771 00:33:43,320 --> 00:33:45,400 Speaker 4: Yeah, I think it's it's a mixed bag. I mean, 772 00:33:45,400 --> 00:33:47,120 Speaker 4: some people love it, some people don't love it. And 773 00:33:47,160 --> 00:33:48,800 Speaker 4: for all the reasons that you said, you know, RFID 774 00:33:48,880 --> 00:33:51,240 Speaker 4: hasn't come to grocery yet. RFID is a pretty expensive 775 00:33:51,240 --> 00:33:54,120 Speaker 4: technology when you're talking about selling avocados and tomatoes. So 776 00:33:54,240 --> 00:33:57,440 Speaker 4: RFID hasn't quite made it there yet, even the best 777 00:33:57,440 --> 00:33:59,400 Speaker 4: self checkout, you're gonna have to have an age verification 778 00:33:59,440 --> 00:34:02,360 Speaker 4: for alcohol, You're going to struggle sometimes to weigh the produce. 779 00:34:02,440 --> 00:34:04,360 Speaker 4: So we have it into about a third of our stores. 780 00:34:04,560 --> 00:34:06,320 Speaker 4: I think some customers love it. But in of our 781 00:34:06,360 --> 00:34:09,160 Speaker 4: stores that have self checkout, we always have an employee 782 00:34:09,239 --> 00:34:11,360 Speaker 4: checkout as well, and that's the option to the consumer. 783 00:34:11,640 --> 00:34:13,960 Speaker 4: I think we're still learning. Retailers are figuring out what 784 00:34:14,000 --> 00:34:16,319 Speaker 4: works best for them. Do you want a corral, do 785 00:34:16,360 --> 00:34:19,560 Speaker 4: you want an attendant? What's the best layouts corral? So 786 00:34:19,640 --> 00:34:21,960 Speaker 4: you might want to move people through more of a line, 787 00:34:22,040 --> 00:34:24,080 Speaker 4: or do you want more of a separated area. So 788 00:34:24,120 --> 00:34:26,120 Speaker 4: the layout of the self checkout can have a pretty 789 00:34:26,160 --> 00:34:29,360 Speaker 4: big impact on the effectiveness. How many people are monitoring it? 790 00:34:29,400 --> 00:34:31,560 Speaker 4: And by the time you pay someone to stand there 791 00:34:31,600 --> 00:34:35,239 Speaker 4: and monitor it, could you just scan their groceries for them? Yeah, 792 00:34:35,239 --> 00:34:37,000 Speaker 4: those are the questions that I think all the retailers 793 00:34:37,040 --> 00:34:37,839 Speaker 4: are facing right now. 794 00:34:38,040 --> 00:34:40,520 Speaker 2: I actually think Tracy, the way the Ligmans does it 795 00:34:40,600 --> 00:34:43,920 Speaker 2: and Aster plays with self checkout is not bad. Or 796 00:34:43,960 --> 00:34:46,719 Speaker 2: they have one line and then like thirty different or 797 00:34:46,760 --> 00:34:48,879 Speaker 2: fifty different machines and they're like you in twenty five 798 00:34:48,960 --> 00:34:51,200 Speaker 2: you at twenty eight. Yeah, that it actually seems to 799 00:34:51,239 --> 00:34:53,720 Speaker 2: work reasonably well compared to some of the other versions 800 00:34:53,760 --> 00:34:54,080 Speaker 2: I've seen. 801 00:34:54,160 --> 00:34:56,080 Speaker 3: I think, I mean, I think it's fine, especially in 802 00:34:56,120 --> 00:34:58,439 Speaker 3: New York where people are usually like grabbing a few 803 00:34:58,480 --> 00:35:00,640 Speaker 3: items and then just leaving. Yeah, I could see the 804 00:35:00,719 --> 00:35:03,120 Speaker 3: argument for a self checkout. But actually this brings me 805 00:35:03,200 --> 00:35:04,840 Speaker 3: to what I wanted to ask. You opted for no 806 00:35:04,960 --> 00:35:08,000 Speaker 3: self checkout at the New Times Square location, so I'm 807 00:35:08,040 --> 00:35:10,600 Speaker 3: really interested in why you decided to do that. And 808 00:35:10,640 --> 00:35:14,640 Speaker 3: then secondly, you mentioned corral versus line. So there is 809 00:35:14,680 --> 00:35:17,160 Speaker 3: a big space in front of your checkout counters that 810 00:35:17,200 --> 00:35:20,279 Speaker 3: we saw yesterday. What system is that and what's the 811 00:35:20,360 --> 00:35:23,440 Speaker 3: logic behind having that particular system in New York. 812 00:35:23,840 --> 00:35:26,040 Speaker 4: I think when you think about self checkout, the appeal 813 00:35:26,040 --> 00:35:27,960 Speaker 4: in that and a lot of our competitors is their 814 00:35:28,040 --> 00:35:30,799 Speaker 4: checkout system is pretty slow. So we've already talked about 815 00:35:30,800 --> 00:35:33,160 Speaker 4: we have our multiple car codes, we have our scanner systems. 816 00:35:33,280 --> 00:35:36,439 Speaker 4: We're incredibly efficient, so we don't always need the self 817 00:35:36,480 --> 00:35:39,319 Speaker 4: checkout to speed that process along. Now that space is there, 818 00:35:39,320 --> 00:35:41,760 Speaker 4: we might decide in the future to try some self checkout. 819 00:35:41,800 --> 00:35:44,040 Speaker 4: We want to have the real estate and available to 820 00:35:44,160 --> 00:35:45,880 Speaker 4: change the layout if we think we need it. So 821 00:35:45,920 --> 00:35:47,840 Speaker 4: I said, we're still trying to figure out what works. 822 00:35:48,440 --> 00:35:50,520 Speaker 4: But for us, if there's three people in front of 823 00:35:50,520 --> 00:35:52,480 Speaker 4: you in line at an Aldier store, you're going to 824 00:35:52,560 --> 00:35:55,640 Speaker 4: get so get through so quickly you may not even 825 00:35:55,680 --> 00:35:57,399 Speaker 4: need the self checkout. And I will say, if we've 826 00:35:57,400 --> 00:35:59,720 Speaker 4: watched people in self checkout, it's kind of like standing 827 00:35:59,719 --> 00:36:02,239 Speaker 4: in a food restaurant. Which one do you pick? Who's 828 00:36:02,280 --> 00:36:04,040 Speaker 4: going to be fastest, who's going to be able to 829 00:36:04,080 --> 00:36:05,680 Speaker 4: figure out the machine? That can be a bit of 830 00:36:05,680 --> 00:36:07,720 Speaker 4: a frustration as well, because if you pick the wrong one, 831 00:36:08,280 --> 00:36:10,440 Speaker 4: you could be waiting even longer, even in a self checkout. 832 00:36:10,640 --> 00:36:13,040 Speaker 3: So the space we saw yesterday, that's just you go up, 833 00:36:13,080 --> 00:36:14,920 Speaker 3: you decide which checkout you want to go up to. 834 00:36:15,080 --> 00:36:17,360 Speaker 3: You're not waiting in a single line. No, okay, that 835 00:36:17,480 --> 00:36:20,920 Speaker 3: was my question. I found line management really interesting for 836 00:36:21,000 --> 00:36:23,680 Speaker 3: a few years, and I kind of wanted to write 837 00:36:23,680 --> 00:36:26,640 Speaker 3: a book about lines and like the strategy behind lines. 838 00:36:26,640 --> 00:36:27,799 Speaker 3: So maybe I'll get back into it. 839 00:36:27,840 --> 00:36:29,399 Speaker 2: I'm sure that we could do, you know, I'm sure 840 00:36:29,400 --> 00:36:32,680 Speaker 2: there's a lot of really impressive mathematics behind line and 841 00:36:32,800 --> 00:36:35,719 Speaker 2: queueing theory. And all that stuff. How many different types 842 00:36:35,760 --> 00:36:37,920 Speaker 2: of green grapes are that we talked about it yesterday 843 00:36:37,920 --> 00:36:39,960 Speaker 2: and I just let you go back to that. Okay, 844 00:36:40,080 --> 00:36:42,120 Speaker 2: go to the farmers, you pick a grape, like, how 845 00:36:42,120 --> 00:36:45,520 Speaker 2: many different options are you looking at? Et cetera. Novelty 846 00:36:45,640 --> 00:36:47,839 Speaker 2: And we talked about this again with tomatoes, they alway 847 00:36:47,840 --> 00:36:49,680 Speaker 2: seemed to be coming out with the new tomatoes. Where 848 00:36:49,680 --> 00:36:50,920 Speaker 2: are we at with the great market? 849 00:36:51,080 --> 00:36:51,279 Speaker 1: Yeah? 850 00:36:51,320 --> 00:36:54,240 Speaker 4: So the great market is fascinating because for the average consumer, 851 00:36:54,320 --> 00:36:56,680 Speaker 4: which we are all average consumers, right, you have green grapes, 852 00:36:56,719 --> 00:36:58,600 Speaker 4: you have red grapes. You go to the store, you 853 00:36:58,600 --> 00:37:00,720 Speaker 4: want green, you like red, and you ask a customer, 854 00:37:00,920 --> 00:37:02,399 Speaker 4: I like the green ones. I like the red ones. 855 00:37:02,400 --> 00:37:04,160 Speaker 4: But when you get into the details, like I said, 856 00:37:04,160 --> 00:37:06,440 Speaker 4: we have an awesome produce buying team. There's over one 857 00:37:06,520 --> 00:37:09,360 Speaker 4: hundred varieties of green grapes. So when you go to 858 00:37:09,600 --> 00:37:12,480 Speaker 4: the Aldie store or the competitor next door, likely you're 859 00:37:12,480 --> 00:37:14,560 Speaker 4: going to have two different varieties. Now, each of those 860 00:37:14,600 --> 00:37:17,759 Speaker 4: varieties has a different tape, flavor profile, different yield. The 861 00:37:17,840 --> 00:37:20,200 Speaker 4: higher the yield, sometimes the less the flavor. So there's 862 00:37:20,239 --> 00:37:22,359 Speaker 4: trade offs and all those types of things. So what 863 00:37:22,440 --> 00:37:24,120 Speaker 4: we do you know, we work with the growers. We 864 00:37:24,160 --> 00:37:26,640 Speaker 4: mentioned this earlier. We figure, you know, what's the best 865 00:37:26,680 --> 00:37:29,080 Speaker 4: flavor profile. We don't want the customer to have to 866 00:37:29,080 --> 00:37:31,160 Speaker 4: think about it. We want them to come to our store, 867 00:37:31,200 --> 00:37:33,640 Speaker 4: come to Aldi and say I love the Aldie green grapes, 868 00:37:33,680 --> 00:37:36,080 Speaker 4: or I love the blackberries. I love the blackberries, and 869 00:37:36,080 --> 00:37:36,799 Speaker 4: they don't know the. 870 00:37:36,800 --> 00:37:40,080 Speaker 3: Details berries huge, they have that. 871 00:37:40,160 --> 00:37:41,080 Speaker 2: Sort of tart that. 872 00:37:42,600 --> 00:37:44,880 Speaker 4: Yeah, and that's that's another example of picking the varieties. 873 00:37:44,880 --> 00:37:46,680 Speaker 4: So if we were just buying off the market, you're 874 00:37:46,719 --> 00:37:48,319 Speaker 4: just going down to the local produce market and saying, 875 00:37:48,320 --> 00:37:50,399 Speaker 4: give me whatever blackberries you have, You're going to get 876 00:37:50,400 --> 00:37:52,600 Speaker 4: what they have available. Working with the grower, you can 877 00:37:52,680 --> 00:37:55,680 Speaker 4: narrow that hundred varieties of green grapes down to the 878 00:37:55,680 --> 00:37:57,240 Speaker 4: one or two you want to have in your stores. 879 00:37:57,520 --> 00:37:59,680 Speaker 4: What's in season, what's going to have the right flavor profile. 880 00:38:00,000 --> 00:38:01,800 Speaker 4: Don't want it too sour, you don't want it too sweet. 881 00:38:01,920 --> 00:38:04,120 Speaker 4: You want to have good shelf life, produce waste. That's 882 00:38:04,280 --> 00:38:06,520 Speaker 4: all those types of things go into the decisions of 883 00:38:06,560 --> 00:38:10,479 Speaker 4: our produce team. It's actually pretty sophisticated, and it's fine 884 00:38:10,480 --> 00:38:12,440 Speaker 4: the customer take it for granted. We just want them 885 00:38:12,480 --> 00:38:14,480 Speaker 4: come in and say these green grapes are great, but 886 00:38:14,520 --> 00:38:15,880 Speaker 4: we've done all the work to figure that out with 887 00:38:15,920 --> 00:38:16,440 Speaker 4: the farmers. 888 00:38:17,120 --> 00:38:19,520 Speaker 3: I want to ask at least one what ald you 889 00:38:19,560 --> 00:38:23,120 Speaker 3: can tell us about the macro environment right now type question. So, 890 00:38:23,280 --> 00:38:25,719 Speaker 3: one of the stories that we've been talking about on 891 00:38:25,760 --> 00:38:27,600 Speaker 3: the show, and lots of other people have as well, 892 00:38:27,680 --> 00:38:33,760 Speaker 3: is high produce prices, higher beef prices, certainly general inflationary 893 00:38:33,800 --> 00:38:37,399 Speaker 3: pressures on the consumer. And I'm very curious if you've 894 00:38:37,440 --> 00:38:40,680 Speaker 3: seen that in the spend at your own stores, if 895 00:38:40,719 --> 00:38:44,719 Speaker 3: you've maybe seen smaller basket sizes, or maybe you've seen 896 00:38:44,760 --> 00:38:48,160 Speaker 3: people training down from beef to chicken, that sort of thing. 897 00:38:48,400 --> 00:38:51,160 Speaker 3: What are you seeing in terms of inflationary pressures on 898 00:38:51,200 --> 00:38:51,800 Speaker 3: your shoppers. 899 00:38:52,200 --> 00:38:55,000 Speaker 4: So shoppers are I think they've been under pressure for 900 00:38:55,120 --> 00:38:57,680 Speaker 4: several years now, and for all the reasons we talked 901 00:38:57,719 --> 00:39:00,520 Speaker 4: about before, whether it's a case design or the PCs 902 00:39:00,680 --> 00:39:02,719 Speaker 4: or going straight to the farmer. We try to keep 903 00:39:02,719 --> 00:39:05,400 Speaker 4: all those cost pressures down, but we're not immune. We're 904 00:39:05,440 --> 00:39:08,040 Speaker 4: not immune to commodity market. You mentioned beef. For instance, 905 00:39:08,320 --> 00:39:11,200 Speaker 4: beef prices are at seventy year highs, so we still 906 00:39:11,200 --> 00:39:14,360 Speaker 4: see our customers buying beef However, I'll give you an example. 907 00:39:14,560 --> 00:39:18,040 Speaker 4: Ground beef right now is relatively expensive by historical context. 908 00:39:18,440 --> 00:39:20,279 Speaker 4: You can talk five ninety nine or six ninety nine 909 00:39:20,400 --> 00:39:22,759 Speaker 4: pound even at the ALDI store for ground beef. What 910 00:39:22,800 --> 00:39:25,840 Speaker 4: we've seen is some consumers opting for ground turkey or 911 00:39:25,880 --> 00:39:28,920 Speaker 4: ground chicken, a nice substitute, a good quality of product, 912 00:39:28,960 --> 00:39:32,800 Speaker 4: still fresh, probably thirty percent cheaper or forty percent less expensive, 913 00:39:33,080 --> 00:39:34,759 Speaker 4: and that's a good option. Customers are still going to 914 00:39:34,760 --> 00:39:37,160 Speaker 4: buy their protein. Protein is all the craze right now, Yeah, 915 00:39:37,239 --> 00:39:39,040 Speaker 4: but we have seen some switch in between maybe a 916 00:39:39,120 --> 00:39:42,919 Speaker 4: higher protein, expensive protein like beef and a lower cost 917 00:39:42,960 --> 00:39:43,400 Speaker 4: like chicken. 918 00:39:43,920 --> 00:39:45,520 Speaker 2: I guess we should ask you a question about that 919 00:39:45,640 --> 00:39:47,400 Speaker 2: protein all of the craze right now. So it's like 920 00:39:47,640 --> 00:39:50,000 Speaker 2: the problem with all this, there's a lot of confounders, 921 00:39:50,160 --> 00:39:53,520 Speaker 2: right because sailouts changed in the last ten years on 922 00:39:53,600 --> 00:39:55,759 Speaker 2: all kinds of levels. We can talk about the role 923 00:39:55,800 --> 00:39:58,440 Speaker 2: of social media. We can talk about obviously COVID and 924 00:39:58,520 --> 00:40:01,080 Speaker 2: inflation or just co of it and how that made 925 00:40:01,120 --> 00:40:03,920 Speaker 2: sour dough bread a thing the hobby. But GLP one's 926 00:40:04,000 --> 00:40:07,320 Speaker 2: clearly part of the story. I think with the protein boom, 927 00:40:07,520 --> 00:40:11,000 Speaker 2: what are some sort of like clear data points that 928 00:40:11,080 --> 00:40:14,840 Speaker 2: you see where you say okay, like the golp ones 929 00:40:14,840 --> 00:40:18,000 Speaker 2: are changing consumer buying behavior other than just say yes, 930 00:40:18,040 --> 00:40:18,840 Speaker 2: they want more protein. 931 00:40:19,320 --> 00:40:21,279 Speaker 4: Yeah, so glp ones. We worked with some of our 932 00:40:21,320 --> 00:40:23,840 Speaker 4: partners probably eighteen months ago and I think it was 933 00:40:23,920 --> 00:40:25,920 Speaker 4: roughly five percent of the population and that time was 934 00:40:25,960 --> 00:40:28,560 Speaker 4: on glp ones. We'd have to check that, but they 935 00:40:28,600 --> 00:40:30,560 Speaker 4: also said, when this goes to pill form, which is 936 00:40:30,560 --> 00:40:32,960 Speaker 4: happening right now, we're going to see that adoption rate 937 00:40:33,040 --> 00:40:35,719 Speaker 4: go up. So as glp ones are coming into pill form, 938 00:40:35,880 --> 00:40:38,920 Speaker 4: of course we're seeing more protein sales. What's interesting is 939 00:40:38,960 --> 00:40:40,799 Speaker 4: if you talk to the meat team and the meat 940 00:40:40,800 --> 00:40:42,960 Speaker 4: growers out there, they would say, we're the original protein, 941 00:40:43,000 --> 00:40:45,000 Speaker 4: and of course we're selling more of that. But we're 942 00:40:45,040 --> 00:40:49,000 Speaker 4: seeing is protein really go throughout the store? Protein bagels? 943 00:40:49,200 --> 00:40:54,399 Speaker 4: Oh yeah, are you talking about protein popcorn? Which there's 944 00:40:54,400 --> 00:40:55,600 Speaker 4: going to be a point when it comes to far 945 00:40:55,600 --> 00:40:58,200 Speaker 4: we're rolling out of protein sparkling water. So our data 946 00:40:58,239 --> 00:41:00,879 Speaker 4: points would say it's actually quite taste when you take 947 00:41:00,880 --> 00:41:05,200 Speaker 4: a protein sparkling water. Anything with protein right now is accelerating. 948 00:41:05,440 --> 00:41:07,160 Speaker 4: I think there'll be a pullback at some point. 949 00:41:07,440 --> 00:41:10,520 Speaker 3: Yeah, the pendulum needs to swing to fiber. Americans need 950 00:41:10,560 --> 00:41:11,080 Speaker 3: more fiber. 951 00:41:12,280 --> 00:41:15,320 Speaker 4: Fiber is coming on as well, Okay, you can have fiber. 952 00:41:15,600 --> 00:41:18,439 Speaker 4: Bean sales are actually up significantly real, Yeah, we're selling 953 00:41:18,440 --> 00:41:19,319 Speaker 4: significantly more beings. 954 00:41:19,480 --> 00:41:20,719 Speaker 3: Is that a GLP one thing as well? 955 00:41:20,920 --> 00:41:23,400 Speaker 4: It's a fiber, it's a fiber protein combo. Yes, we 956 00:41:23,440 --> 00:41:25,680 Speaker 4: have a Greek chickpe that we've just rolled out, which 957 00:41:25,719 --> 00:41:28,479 Speaker 4: is actually amazing. And I would say two years ago 958 00:41:29,000 --> 00:41:31,600 Speaker 4: we wouldn't have carried a Greek chickpea, but now we've 959 00:41:31,680 --> 00:41:34,120 Speaker 4: rolled out a Greek chickpea high in fiber. Customers are 960 00:41:34,160 --> 00:41:36,680 Speaker 4: responding to it. We're rolling out of fiber water. You're right, 961 00:41:36,800 --> 00:41:39,960 Speaker 4: more protein, more fiber, And for us, it's making sure 962 00:41:40,000 --> 00:41:42,839 Speaker 4: we have the products the customers want and being on trend. 963 00:41:42,920 --> 00:41:46,800 Speaker 4: But bean sales five years ago, bean sales weren't searching. 964 00:41:46,920 --> 00:41:49,040 Speaker 4: But we're seeing a research in some of these categories 965 00:41:49,080 --> 00:41:51,399 Speaker 4: that maybe weren't thriving in the past, but now they're 966 00:41:51,400 --> 00:41:52,319 Speaker 4: starting to come back to life. 967 00:41:52,400 --> 00:41:55,440 Speaker 3: That might also be inflationary pressure because one of the 968 00:41:55,480 --> 00:41:58,640 Speaker 3: greatest value meals, most filling meals you can ever make, 969 00:41:58,800 --> 00:42:01,360 Speaker 3: is red beans and rid as. I like to say. Anyway, 970 00:42:01,760 --> 00:42:04,799 Speaker 3: just going back to the sort of competitive advantage of 971 00:42:04,880 --> 00:42:08,120 Speaker 3: all D. So we talked about your own label and 972 00:42:08,160 --> 00:42:10,319 Speaker 3: how that makes you more efficient and all of that. 973 00:42:11,120 --> 00:42:14,880 Speaker 3: We've seen a lot of other stores, I guess grow 974 00:42:15,000 --> 00:42:18,440 Speaker 3: their own label options. So Walmart I think has it's 975 00:42:18,440 --> 00:42:21,759 Speaker 3: called great value or something very obvious like that. And 976 00:42:21,760 --> 00:42:24,480 Speaker 3: they've been talking about the customer like trading away from 977 00:42:24,560 --> 00:42:27,840 Speaker 3: known brands into their own great value labels because of 978 00:42:27,880 --> 00:42:33,000 Speaker 3: the inflationary pressures. Have you boosted your have you ever 979 00:42:33,080 --> 00:42:35,600 Speaker 3: decided to do your own sort of al D brand 980 00:42:36,000 --> 00:42:38,399 Speaker 3: for a lot of these items, because when we say 981 00:42:38,480 --> 00:42:41,160 Speaker 3: your own label, a lot of them don't say all D. 982 00:42:41,360 --> 00:42:47,040 Speaker 3: They say some random forms, something acres, you know, something 983 00:42:47,080 --> 00:42:48,279 Speaker 3: pastoral like that. 984 00:42:52,719 --> 00:42:54,799 Speaker 4: Yeah, So we we p asked our customers a couple 985 00:42:54,840 --> 00:42:56,239 Speaker 4: of years ago, we said, how do you feel about 986 00:42:56,239 --> 00:42:58,200 Speaker 4: the Alder products? And they say, we love your products, 987 00:42:58,239 --> 00:43:00,440 Speaker 4: and we love your prices, we love your quality, but 988 00:43:00,480 --> 00:43:03,879 Speaker 4: they don't understand our branding. So about six months ago 989 00:43:03,920 --> 00:43:05,600 Speaker 4: we made a big announcement that we need to change 990 00:43:05,640 --> 00:43:07,919 Speaker 4: the way we brand. So right now we had over 991 00:43:08,040 --> 00:43:10,439 Speaker 4: ninety different we'll call them all the brands in the store, 992 00:43:10,480 --> 00:43:13,000 Speaker 4: And you're exactly right. Burman's would be a good example. 993 00:43:13,280 --> 00:43:16,080 Speaker 4: It was the Burman's Barbecue sauce. So we asked our consumers, 994 00:43:16,160 --> 00:43:18,160 Speaker 4: We said, do you understand what's happening here? Of course 995 00:43:18,160 --> 00:43:20,239 Speaker 4: I've worked at all the alcohol it too long. When 996 00:43:20,239 --> 00:43:22,359 Speaker 4: you're an insider, you don't see these things. You're like, Okay, 997 00:43:22,360 --> 00:43:25,560 Speaker 4: of course Burman's is Burman's Barbecue sauce and Sweet Harvest's 998 00:43:25,560 --> 00:43:28,239 Speaker 4: apple sauce. Everybody knows that. And the customer said, no, 999 00:43:28,360 --> 00:43:31,000 Speaker 4: we actually don't know what you're talking about. So we said, okay, 1000 00:43:31,000 --> 00:43:33,160 Speaker 4: what should we do? So we asked them, which brands 1001 00:43:33,200 --> 00:43:35,839 Speaker 4: do you know? Of course clancies of our chip brand. 1002 00:43:35,840 --> 00:43:37,920 Speaker 4: That's actually a lot of customers knew that brand. Mama 1003 00:43:37,960 --> 00:43:40,200 Speaker 4: Cozy for our frozen pizza, they knew that one. So 1004 00:43:40,239 --> 00:43:43,239 Speaker 4: we're switching from ninety brands down to about twenty three. 1005 00:43:44,040 --> 00:43:46,439 Speaker 4: Now that's a big departure. We're going to relabel every 1006 00:43:46,440 --> 00:43:48,640 Speaker 4: product in the store. That's that's a big shift for 1007 00:43:48,680 --> 00:43:51,880 Speaker 4: the consumer. But even within that, you're exactly right. We're 1008 00:43:51,920 --> 00:43:53,000 Speaker 4: going to put all the on the front of the 1009 00:43:53,000 --> 00:43:55,319 Speaker 4: package because all these is a great brand. We've been 1010 00:43:55,360 --> 00:43:58,600 Speaker 4: in the States for fifty years and we recognized I 1011 00:43:58,600 --> 00:44:00,719 Speaker 4: don't know why it didn't dawn on us. Early we 1012 00:44:00,760 --> 00:44:03,360 Speaker 4: didn't have Aldi the logo and the name on the 1013 00:44:03,400 --> 00:44:05,799 Speaker 4: front of the package. It was always on the back. 1014 00:44:05,920 --> 00:44:07,960 Speaker 4: So now when customers come in, they're going to know 1015 00:44:08,480 --> 00:44:11,080 Speaker 4: it's an Aldi product. Now, the trick is, we have 1016 00:44:11,200 --> 00:44:13,520 Speaker 4: ninety percent private label in our store. So if you 1017 00:44:13,600 --> 00:44:16,160 Speaker 4: imagine a store with all all the on the front 1018 00:44:16,400 --> 00:44:18,560 Speaker 4: and it's ninety percent versus competitors are going to be 1019 00:44:18,600 --> 00:44:20,799 Speaker 4: twenty five to thirty percent, it could look a little 1020 00:44:20,800 --> 00:44:23,239 Speaker 4: bit boring. So the trick is to make sure that 1021 00:44:23,280 --> 00:44:26,280 Speaker 4: we designed the labels in a way that it's not boring. 1022 00:44:26,480 --> 00:44:29,200 Speaker 2: That actually is my final question. I could ask a 1023 00:44:29,280 --> 00:44:33,080 Speaker 2: ton of grocery questions. But before it was called private label, 1024 00:44:33,160 --> 00:44:34,720 Speaker 2: like when I was a kid, they were called generic, 1025 00:44:34,880 --> 00:44:38,160 Speaker 2: and generic is like basically synonymous with boring. When did 1026 00:44:38,160 --> 00:44:41,680 Speaker 2: the grocery industry sort of figure out that these quote 1027 00:44:42,160 --> 00:44:45,480 Speaker 2: in house brand, that this kind of business should not 1028 00:44:45,520 --> 00:44:47,919 Speaker 2: be called generic and should be called private label, which 1029 00:44:47,960 --> 00:44:50,640 Speaker 2: does not sound as boring. Yeah, I think there was 1030 00:44:50,640 --> 00:44:53,160 Speaker 2: a negative connotation. He bought the generic code, you bought 1031 00:44:53,160 --> 00:44:54,239 Speaker 2: the generic. Catch up? 1032 00:44:54,280 --> 00:44:56,400 Speaker 4: What in generic? If you think about the labels, if 1033 00:44:56,400 --> 00:44:58,160 Speaker 4: you go back, they were black and white. Yeah, they 1034 00:44:58,160 --> 00:45:01,480 Speaker 4: were actually poor quality generic. It was poor quality. It 1035 00:45:01,520 --> 00:45:03,160 Speaker 4: was actually not a good quality, and it was labeled 1036 00:45:03,160 --> 00:45:04,080 Speaker 4: appropriately because it looks. 1037 00:45:04,280 --> 00:45:06,800 Speaker 2: So when was the moment where it's like, let's actually 1038 00:45:06,840 --> 00:45:08,080 Speaker 2: make these appealing things. 1039 00:45:08,120 --> 00:45:09,719 Speaker 4: I think we had something to do with that, because 1040 00:45:09,760 --> 00:45:12,040 Speaker 4: in nineteen seventy six we opened up with all private label, 1041 00:45:12,080 --> 00:45:14,480 Speaker 4: So I think we started the private label transition. Now, 1042 00:45:14,480 --> 00:45:16,560 Speaker 4: it took a long time for our competitors to catch up, 1043 00:45:17,000 --> 00:45:19,120 Speaker 4: but this is what we've done for fifty years, So 1044 00:45:19,160 --> 00:45:21,960 Speaker 4: I think we started the trend. We started with great labels, 1045 00:45:22,200 --> 00:45:24,680 Speaker 4: we started with good quality, and then eventually you can 1046 00:45:24,680 --> 00:45:27,080 Speaker 4: see that cost difference. So if you're talking thirty to 1047 00:45:27,120 --> 00:45:30,960 Speaker 4: forty or fifty percent difference for us, the consumers resonated 1048 00:45:31,000 --> 00:45:33,680 Speaker 4: with it. Now, if you're a competitor, do you want 1049 00:45:33,719 --> 00:45:35,480 Speaker 4: to sell the branded product or do you want to 1050 00:45:35,520 --> 00:45:38,720 Speaker 4: sell your private label? That depends it depends on your margins. 1051 00:45:38,719 --> 00:45:41,520 Speaker 4: But we are set up to develop those products. Our 1052 00:45:41,520 --> 00:45:46,040 Speaker 4: whole buying organization has been buying and developing products for 1053 00:45:46,080 --> 00:45:48,800 Speaker 4: fifty years. And I talk about buying, it's easy to 1054 00:45:48,800 --> 00:45:51,880 Speaker 4: buy a branded product. You call up your local CpG 1055 00:45:52,080 --> 00:45:53,880 Speaker 4: and you say I want to carry these five skews. 1056 00:45:54,040 --> 00:45:55,840 Speaker 4: But what's my cost? You negotiate a little bit, You 1057 00:45:55,880 --> 00:45:57,399 Speaker 4: have a little back and forth, which is always fun 1058 00:45:57,440 --> 00:45:59,680 Speaker 4: to negotiate. You get a cost, it's on your shelf and. 1059 00:45:59,600 --> 00:45:59,880 Speaker 2: Off you go. 1060 00:46:00,680 --> 00:46:02,280 Speaker 4: If I want to do that with a private label, 1061 00:46:02,600 --> 00:46:03,880 Speaker 4: we have to have an idea. We have to have 1062 00:46:03,920 --> 00:46:05,279 Speaker 4: a buyer who says, you know what, I want to 1063 00:46:05,280 --> 00:46:07,719 Speaker 4: have a Greek inspired chickpee. We have to go find 1064 00:46:07,719 --> 00:46:10,279 Speaker 4: a supplier. We have to create the recipe, we have 1065 00:46:10,360 --> 00:46:12,080 Speaker 4: to sample it, we have to send it over. We 1066 00:46:12,120 --> 00:46:14,680 Speaker 4: put in our test kitchen, we sample multiple varieties, we 1067 00:46:14,680 --> 00:46:17,120 Speaker 4: say this is the variety I want. Then you start 1068 00:46:17,120 --> 00:46:19,160 Speaker 4: negotiating the costs, and then you ship it to the store. 1069 00:46:19,400 --> 00:46:22,640 Speaker 4: So it's a whole different business operation developing and selling 1070 00:46:22,719 --> 00:46:25,719 Speaker 4: private label products as compared to i'll call it just 1071 00:46:25,880 --> 00:46:29,560 Speaker 4: buying and selling brands. Much more complicated and requires expertise. 1072 00:46:29,960 --> 00:46:31,600 Speaker 4: And that's why I say we've been doing it so long. 1073 00:46:31,680 --> 00:46:34,080 Speaker 4: That's what we're built on. It's easier to just buy 1074 00:46:34,120 --> 00:46:36,960 Speaker 4: someone else's product, but when we're developing our own, it 1075 00:46:37,080 --> 00:46:38,960 Speaker 4: takes a lot of skill, a lot of market research, 1076 00:46:39,000 --> 00:46:40,160 Speaker 4: and a lot of category management. 1077 00:46:40,480 --> 00:46:42,759 Speaker 2: All right, Scott Patton, thank you so much for coming 1078 00:46:42,800 --> 00:46:45,360 Speaker 2: on onlinees. I love talking about food. You know, the 1079 00:46:45,440 --> 00:46:47,520 Speaker 2: Times Square All Day is not on my typical route, 1080 00:46:47,560 --> 00:46:48,960 Speaker 2: but I'll try to check it out soon once. 1081 00:46:49,320 --> 00:46:49,640 Speaker 1: I would. 1082 00:46:49,760 --> 00:46:53,240 Speaker 3: I would go there for the hot honey goat cheese 1083 00:46:53,360 --> 00:46:56,600 Speaker 3: that we have. I would make a special trip. 1084 00:46:56,760 --> 00:46:58,680 Speaker 2: Yeah, we'll go there in one of day's afternoon. 1085 00:46:58,719 --> 00:47:00,200 Speaker 4: Yeah, well, I appreciate thanks for having. 1086 00:47:12,920 --> 00:47:15,439 Speaker 2: Interesting I thought there was one. Actually, I would genuinely 1087 00:47:15,480 --> 00:47:20,800 Speaker 2: say I learned a lot about grocery store business operations 1088 00:47:21,280 --> 00:47:23,399 Speaker 2: in the last day, and between that and our trip 1089 00:47:23,440 --> 00:47:24,640 Speaker 2: to the All Day store life, Yeah, I. 1090 00:47:24,640 --> 00:47:26,920 Speaker 3: Know more about the grocery book and it was fascinating 1091 00:47:27,080 --> 00:47:28,879 Speaker 3: just to see. I don't want to say little, but 1092 00:47:29,320 --> 00:47:35,560 Speaker 3: these just of subtle, a subtle variety of efficiency movements, 1093 00:47:35,760 --> 00:47:39,120 Speaker 3: like the packeting system, the display cases, the bar codes 1094 00:47:39,160 --> 00:47:42,600 Speaker 3: everywhere that in theory could be replicated by other stores, 1095 00:47:42,600 --> 00:47:43,839 Speaker 3: but like you don't actually see it. 1096 00:47:44,160 --> 00:47:47,280 Speaker 2: No, it definitely seems like you have to make a choice, 1097 00:47:47,280 --> 00:47:49,120 Speaker 2: because I would say, like, there's two things. You know, 1098 00:47:49,160 --> 00:47:52,319 Speaker 2: we did that episode on the proliferation of snack foods, right, 1099 00:47:52,800 --> 00:47:55,759 Speaker 2: and one of the trends is we truly live in 1100 00:47:55,760 --> 00:47:59,799 Speaker 2: a Golden Age of variety, right, that's yeah, ob skew. 1101 00:48:00,280 --> 00:48:03,520 Speaker 2: And it's like, you know, we talked about how you know, 1102 00:48:03,560 --> 00:48:06,120 Speaker 2: you can go to a place like, you know, let's 1103 00:48:06,200 --> 00:48:10,000 Speaker 2: there a couple popular Asian grocery stores and see forty 1104 00:48:10,040 --> 00:48:13,600 Speaker 2: five different version of kitkats from Green Tea or whatever, 1105 00:48:14,360 --> 00:48:17,439 Speaker 2: Prong kit Cats. But then also you're like, okay, here 1106 00:48:17,480 --> 00:48:19,640 Speaker 2: is a company that has made a choice to just 1107 00:48:19,640 --> 00:48:22,520 Speaker 2: go in completely the opposite direction. But then you can 1108 00:48:22,600 --> 00:48:24,760 Speaker 2: see it's like, all right, well the consumer really doesn't 1109 00:48:24,760 --> 00:48:26,799 Speaker 2: have as much choice, but if you can get them 1110 00:48:26,840 --> 00:48:30,239 Speaker 2: to mostly what they need, then the price differentials seem 1111 00:48:30,280 --> 00:48:31,759 Speaker 2: pretty genuine and real. 1112 00:48:31,920 --> 00:48:33,719 Speaker 3: The other thing I was thinking is it feels to 1113 00:48:33,760 --> 00:48:39,600 Speaker 3: me like technology changes are such are still an understudied 1114 00:48:39,760 --> 00:48:43,480 Speaker 3: area of inflation dynamics. And I mean just the actual 1115 00:48:43,520 --> 00:48:47,680 Speaker 3: barcodes switching from like physical labels to barcodes and maybe 1116 00:48:47,680 --> 00:48:51,239 Speaker 3: now having the tags that uniclow has and things like that. 1117 00:48:51,280 --> 00:48:53,960 Speaker 3: I would love to see more research on that particular area. 1118 00:48:54,120 --> 00:48:56,560 Speaker 2: Yeah, I know, that's like the because the original is 1119 00:48:56,600 --> 00:48:58,680 Speaker 2: like menu costs, right, you can't update them men, Yeah, 1120 00:48:58,719 --> 00:48:59,759 Speaker 2: but it's that real. 1121 00:49:00,160 --> 00:49:02,040 Speaker 3: Wow, we all order to QR code. 1122 00:49:02,080 --> 00:49:04,160 Speaker 2: Yeah, there's been so much change like those some of 1123 00:49:04,200 --> 00:49:06,239 Speaker 2: those first things need to go back and revisit it. 1124 00:49:06,239 --> 00:49:08,000 Speaker 2: But yeah, all all very interesting to me. 1125 00:49:08,600 --> 00:49:09,400 Speaker 3: Shall we leave it there? 1126 00:49:09,480 --> 00:49:10,200 Speaker 2: Let's leave it there? 1127 00:49:10,280 --> 00:49:12,960 Speaker 3: All right? This has been another episode of the Authoughts podcast. 1128 00:49:13,000 --> 00:49:15,960 Speaker 3: I'm Tracy Alloway. You can follow me at Tracy Alloway. 1129 00:49:15,800 --> 00:49:17,719 Speaker 2: And I'm Jill w isn Thal. You can follow me 1130 00:49:17,760 --> 00:49:21,000 Speaker 2: at the Stalwart. Follow our producers Carmen Rodriguez at Carmen 1131 00:49:21,080 --> 00:49:24,479 Speaker 2: armand Dashill Bennett at Dashbot, Kilbrooks at Kilbrooks and Kevin 1132 00:49:24,560 --> 00:49:27,680 Speaker 2: Lozano at Kevin Lloyd Lozano and from Moor odd Loots 1133 00:49:27,680 --> 00:49:30,120 Speaker 2: content go to Bloomberg dot com slash odd Lots. 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