WEBVTT - CZM Rewind: Part One: How Cigarettes Invented Everything

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<v Speaker 1>Also media.

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<v Speaker 2>Hey everybody, Robert here, just introducing we've got another rerun.

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<v Speaker 2>This is the first time we've done two weeks in

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<v Speaker 2>a row. Normally we just do one week at the

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<v Speaker 2>end of the year. But all of the other shows

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<v Speaker 2>on our network and most of the other shows that

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<v Speaker 2>I know in podcasting take off two weeks. And Sophie

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<v Speaker 2>was like, hey, Robert, why don't you actually take off

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<v Speaker 2>two weeks instead of cramming during your vacation to write

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<v Speaker 2>another podcast so that we don't fall behind. And I

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<v Speaker 2>was like, you know what, Sophie, that's a pretty good idea.

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<v Speaker 2>So anyway, that's what we're doing. Enjoy this episode on

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<v Speaker 2>how cigarettes invented Everything. Oh, welcome once again to Behind

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<v Speaker 2>the Bastards, the only podcast where the host regularly says

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<v Speaker 2>that his show is cash money. I'm I'm Robert Evans

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<v Speaker 2>here to talk with you about bad people. Sophie Lichtman

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<v Speaker 2>seems very unhappy, which is not.

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<v Speaker 1>I just have extreme secondhand embarrassment.

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<v Speaker 2>Well that's too bad, Sophie, because I'm bringing it back, bringing.

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<v Speaker 3>Back the phrase, as you know, everything you do reflects

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<v Speaker 3>on me for some god forsaken reason. I know, I know,

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<v Speaker 3>and that is not very cash money of you, Robert.

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<v Speaker 2>I think it's extremely cash money of me. But here

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<v Speaker 2>to be the tie breaking vote is James Stout. Now, James,

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<v Speaker 2>you're British, so so the phrase cash money may not

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<v Speaker 2>mean much to you in your language. I would say

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<v Speaker 2>it's drawings of an elderly man who's never worked today

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<v Speaker 2>in his life.

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<v Speaker 4>Yeah it is now is now.

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<v Speaker 5>Cash money has very little value when it's tied to

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<v Speaker 5>the life expectancy of an inbred old person with sausage fingers.

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<v Speaker 2>I thought a bunch of different ways of describing the

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<v Speaker 2>new bills with King Charles on them. Part of me

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<v Speaker 2>wanted to make a reference to the weird sexts that

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<v Speaker 2>got leaked of him and Camillah I made. I made

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<v Speaker 2>an ethical decision that even the King of England deserves

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<v Speaker 2>to have his set be private.

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<v Speaker 1>I just like, don't need nobody.

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<v Speaker 5>Needed, Okay, just you don't want to think about him

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<v Speaker 5>sneaking outside and what was it like getting his pajamas

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<v Speaker 5>dirty and having his valet clean them.

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<v Speaker 4>Yeah?

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<v Speaker 2>That and his he's got some he's got a very

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<v Speaker 2>specific kink okay, yeah, yeah, as well as William Yeah, okay, little.

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<v Speaker 1>Is this kink murdering his first wife.

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<v Speaker 2>No, it's it's it's a tampon thing.

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<v Speaker 5>Yeah, not expected.

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<v Speaker 2>Yeah, we we know far too much about what Charles

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<v Speaker 2>has been sending my heart breaking him out. I would say,

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<v Speaker 2>don't don't google it. Look, I'm telling you the truth,

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<v Speaker 2>but don't google this. Okay, hey, my heart anyway, So

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<v Speaker 2>I just broke my promise right there not to not

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<v Speaker 2>to laugh at the King of England's sexual escapades. James,

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<v Speaker 2>how do you feel about cigarettes? Oh?

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<v Speaker 4>I think I wasn't expecting that kind of ambiguous. I guess.

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<v Speaker 5>Yeah, a lot of the bad things happened because people

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<v Speaker 5>like to smoke cigarettes. A lot of people like to

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<v Speaker 5>get really really up in other people's business about smoking cigarettes.

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<v Speaker 4>It's a difficult one.

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<v Speaker 2>I I have the same difficulty because on one hand,

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<v Speaker 2>I'm kind of constitutionally anti prohibition, Like I don't think

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<v Speaker 2>things should be illegal or illegal. I don't think the

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<v Speaker 2>government should stop people from doing stuff just because it's

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<v Speaker 2>bad for their health. And I also see cultural value

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<v Speaker 2>to an extent in cigarettes. I've had some memorable there's

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<v Speaker 2>I tend to believe that every single drug, even the

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<v Speaker 2>one that we call bad drugs, has an ideal use

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<v Speaker 2>case where it is is a societal good for the

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<v Speaker 2>drug to be available, and for cigarettes, that good is

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<v Speaker 2>when someone has just tried to kill you. There's a

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<v Speaker 2>there's nothing like a cigarette someone tried to kill or hurt.

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<v Speaker 4>You, which is why they're so valued about outside of

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<v Speaker 4>British nightclub Yeah, exactly.

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<v Speaker 2>You never know when a bottle's coming for your fucking

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<v Speaker 2>temple there, you don't. Yeah, that's it, you know, I

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<v Speaker 2>I but I get it, like it's one of those things.

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<v Speaker 2>The there was a need for a period of time

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<v Speaker 2>where we attacked and demonized, particularly the tobacco industry, because

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<v Speaker 2>they lied to everybody about the health risks of cigarettes

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<v Speaker 2>in a way that that caused that cost more lives

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<v Speaker 2>maybe than all of the wars in the last century.

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<v Speaker 2>It's kind of an unbelievable body count. That said, I

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<v Speaker 2>think today people throw down too much against smokers, and

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<v Speaker 2>maybe there's maybe maybe we shouldn't be quite so s

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<v Speaker 2>to people who just happen to smoke cigarettes. But what

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<v Speaker 2>I wanted to talk about this week is fucking the

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<v Speaker 2>history of cigarettes, because as I dug into this, I

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<v Speaker 2>was initially planning just to do an episode on Big

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<v Speaker 2>tobacco and how they hid the health harms of cigarettes,

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<v Speaker 2>and we will do those episodes. We're going to talk

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<v Speaker 2>about that. Some of these we will do dedicated episodes

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<v Speaker 2>on those. But as I got into the research, I

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<v Speaker 2>was continually amazed by the extent to which cigarettes are

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<v Speaker 2>responsible for most of like the things that we consider

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<v Speaker 2>the modern world. It's like the cigarettes in order to

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<v Speaker 2>get people to smoke, the tobacco industry had to invent

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<v Speaker 2>modern civilizations. And that's that's a fascinating story and I

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<v Speaker 2>just want to talk about it. It's one of those

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<v Speaker 2>we're getting behind a bastard at this point, you know,

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<v Speaker 2>when we're talking about the eighteen hundreds up through like

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<v Speaker 2>the middle of the twentieth century. You're not a bad

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<v Speaker 2>person for necessarily for trying to get people to smoke,

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<v Speaker 2>because if it's nineteen oh five, number one, cigarettes not

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<v Speaker 2>a massive risk above like walking outside your door, you know.

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<v Speaker 2>But also you just don't have good data.

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<v Speaker 5>So yeah, the ambient level of smoking is pretty high

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<v Speaker 5>just from existing in any urban.

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<v Speaker 2>Ama, just from being around. We'll talk about that a bit,

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<v Speaker 2>but first we have to do some prehistory. Now, we

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<v Speaker 2>don't know exactly when the first human beings started smoking

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<v Speaker 2>or otherwise ingesting tobacco for the first time, because there's

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<v Speaker 2>a good chance the earliest tobacco users were not smoking it.

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<v Speaker 2>But we're broadly speaking, I mean, and there's debate about

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<v Speaker 2>this too, but archaeologists can confirm that by at latest

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<v Speaker 2>the first century BC, the Maya people of Central America

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<v Speaker 2>were using tobacco as a part of their religious rituals,

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<v Speaker 2>and they were both smoking it and like inhaling it

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<v Speaker 2>in kind of a similar way to snuff. Right, you

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<v Speaker 2>can snort tobacco if it's ground. Finally enough, they probably

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<v Speaker 2>also chewed it. There were a couple of different devices

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<v Speaker 2>they had for smoking it. Next, we will never know

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<v Speaker 2>which was like the first, right, like we just know

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<v Speaker 2>which ones. We kind of have written records of early yes,

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<v Speaker 2>but a lot of those written records come from Europeans,

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<v Speaker 2>so obviously that's a long time after they would have

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<v Speaker 2>started using them. But and again there's even some debate

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<v Speaker 2>as to like, well, we're the Maya the first people

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<v Speaker 2>who are cultivating tobacco, and probably the answer to that

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<v Speaker 2>is no, But we certainly know the Maya we're cultivating

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<v Speaker 2>tobacco in the first century BC, and It spread from

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<v Speaker 2>Central America to the Mississippi Valley and beyond and was

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<v Speaker 2>quickly adopted by neighboring peoples from like four hundred to

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<v Speaker 2>seven hundred a d is when you see most of

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<v Speaker 2>this spread, and it makes it all the way out

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<v Speaker 2>to the fucking Caribbean.

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<v Speaker 4>Oh yeah, that's where Columbus runs into it at first, right.

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<v Speaker 2>That is exactly the next thing that happens in this

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<v Speaker 2>episode of James Christopher Goddamn. Columbus becomes the first European

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<v Speaker 2>to encounter tobacco, which was being smoked by the natives

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<v Speaker 2>of Hispaniola which is modern day Haiti and the Dominican Republic,

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<v Speaker 2>via a weird two pronged nosepipe. So they would smoke it,

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<v Speaker 2>but they would like inhale it through this pipe that like.

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<v Speaker 4>No snokel kind of situation.

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<v Speaker 2>Yeah, it looks a little bit. It looks a little

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<v Speaker 2>bit like a canula. Okay, yeah, like a nasal canula.

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<v Speaker 4>Interesting.

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<v Speaker 2>I made for my book A Brief History of Vice.

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<v Speaker 2>I recreated these pipes as best I could. I wound

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<v Speaker 2>up actually using the stock of dry like the dried

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<v Speaker 2>stock of marijuana plants, because it's hollow and so I

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<v Speaker 2>just had to kind of find wybins that were the

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<v Speaker 2>right shape. That's obviously. I don't think what they would

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<v Speaker 2>have used. I don't know what they plant they would

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<v Speaker 2>have used for it, But you do get pretty fucked

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<v Speaker 2>up when you smoke raw nicotine rustica through directly into

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<v Speaker 2>your mucous membrane.

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<v Speaker 5>Yeah, I can see that one being pretty rough on

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<v Speaker 5>the old excituses as well.

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<v Speaker 2>I would not. It's one of those things you have

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<v Speaker 2>to divorce kind of you're thinking about tobacco in this

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<v Speaker 2>period from modern day because it's not number one, most

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<v Speaker 2>people smoking it. This is not an habitual thing for them.

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<v Speaker 2>It's a ritual thing for them.

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<v Speaker 4>Right.

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<v Speaker 2>There are people, certainly by the time Columbus as Hispaniola,

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<v Speaker 2>who seem to just do it recreationally. But for the

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<v Speaker 2>most part, most people's encounters with tobacco is probably in

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<v Speaker 2>like a very kind of fairly strict ritual sense.

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<v Speaker 3>Uh.

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<v Speaker 2>And also it's pretty uncommon to have like a habit.

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<v Speaker 2>Even the people who would be heavy smokers, I doubt

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<v Speaker 2>are smoking more than the equivalent of a couple of

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<v Speaker 2>cigarettes in a day, in part because it's kind of

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<v Speaker 2>hard to when you're smoking at them but yes, right.

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<v Speaker 5>Yeah, there's a lot of work that I imagine goes

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<v Speaker 5>into producing a nose cigarette, from growing the tobacco.

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<v Speaker 4>Dry and get out and yeah.

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<v Speaker 2>Yeah, that's a lot of work. And you also, you

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<v Speaker 2>can't smoke just when you when you want to fix

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<v Speaker 2>because you don't have lighters, you don't have matches, right

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<v Speaker 2>like fire. Obviously, the people who are living, you know,

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<v Speaker 2>in these places are a lot better at starting fires

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<v Speaker 2>than most people in the modern world are, but it's

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<v Speaker 2>still not nearly as easy, right, Like you're not going

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<v Speaker 2>to just make a fire because you want like a

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<v Speaker 2>fucking smoke in the.

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<v Speaker 5>Like yeah fire, drill out, get a piece of word out,

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<v Speaker 5>rub it up.

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<v Speaker 4>At the idea.

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<v Speaker 2>So again, smoking, even when it's not like for a

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<v Speaker 2>religious purpose, it's probably broadly like okay, it's meal time

0:10:10.120 --> 0:10:12.240
<v Speaker 2>and we'll smoke after the meal, right, or like we'll

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<v Speaker 2>smoke before them because we've we've got the fire going,

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<v Speaker 2>or it's nighttime, we're cooling down, we've got the fire going,

0:10:16.520 --> 0:10:20.440
<v Speaker 2>you know, now we can smoke tonight, Like generally, that's

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<v Speaker 2>probably how it would have gone when Columbus winds up,

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<v Speaker 2>you know, meeting these people in fourteen ninety two and

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<v Speaker 2>watching them smoke. They actually hand him tobacco and he

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<v Speaker 2>doesn't know what to do with it until he watches

0:10:31.679 --> 0:10:34.640
<v Speaker 2>them smoke it, and he sees he encounters a couple

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<v Speaker 2>of different methods. He sees the nose pipes. He also

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<v Speaker 2>sees people wrapping tobacco leaves with corn husks, which is

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<v Speaker 2>probably the first cigarettes and hills.

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<v Speaker 6>Yeah.

0:10:43.960 --> 0:10:47.800
<v Speaker 2>Yeah, It's also worth noting that over in Cuba people

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<v Speaker 2>would wrap their tobacco in tobacco leafs, so they were

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<v Speaker 2>again like hundreds and hundreds of years ago, smoking cigars

0:10:55.400 --> 0:10:59.520
<v Speaker 2>and cubea. That actually goes back really fucking far. It

0:10:59.720 --> 0:11:02.120
<v Speaker 2>probably more than a thousand years people have been smoking

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<v Speaker 2>something broadly similar to a cigar in that.

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<v Speaker 4>That's pretty cool.

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<v Speaker 2>It is kind of neat, right, I enjoy it.

0:11:08.240 --> 0:11:09.280
<v Speaker 4>Yeah. Yeah.

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<v Speaker 5>There are many things that we consume, I guess, you know,

0:11:11.600 --> 0:11:13.480
<v Speaker 5>sometimes we eat freese, vegetables and stuff, but it's not

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<v Speaker 5>much that we consume that people consumed a thousand years ago,

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<v Speaker 5>and it made in a pretty similar fashion. Right, Like

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<v Speaker 5>I've been to a Cuban cigar factory. Lisi is still

0:11:23.200 --> 0:11:24.120
<v Speaker 5>like rolled by hand.

0:11:24.440 --> 0:11:26.280
<v Speaker 2>We're going to talk about that a lot in these episodes,

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<v Speaker 2>but yeah, they they obviously different techniques have become popular

0:11:31.200 --> 0:11:33.240
<v Speaker 2>over time, and you get better at it the way

0:11:33.280 --> 0:11:35.800
<v Speaker 2>you get it anything. I'm sure modern cigars are much

0:11:35.880 --> 0:11:39.400
<v Speaker 2>tighter and you know, together better than cigars in fourteen

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<v Speaker 2>ninety two did. But broadly speaking, like part I mean,

0:11:43.200 --> 0:11:46.080
<v Speaker 2>like I'm a cigar smoker, I tend to think Cuban

0:11:46.160 --> 0:11:48.160
<v Speaker 2>cigars are the best.

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<v Speaker 5>I like to yeah, throughout the tragic that the cultural

0:11:52.440 --> 0:11:55.600
<v Speaker 5>inheritance of that today it's like guys who think that

0:11:55.600 --> 0:11:57.040
<v Speaker 5>they should enjoy a cigar.

0:11:56.800 --> 0:11:58.240
<v Speaker 4>The entire Republican party.

0:11:58.640 --> 0:12:02.520
<v Speaker 5>Yeah, yeah, like Ben Shapiro and friends pretending to perform

0:12:02.640 --> 0:12:05.240
<v Speaker 5>masculinity and then like going off to coffin be sick.

0:12:05.679 --> 0:12:08.320
<v Speaker 2>Yeah, I mean it's it's a bummer they are. You know,

0:12:08.400 --> 0:12:12.240
<v Speaker 2>I'm not a I tend to like I've tried to

0:12:12.280 --> 0:12:14.680
<v Speaker 2>read a cigar afishing out on magazine once and it

0:12:14.720 --> 0:12:17.400
<v Speaker 2>had too many It had too many made up words.

0:12:17.679 --> 0:12:21.120
<v Speaker 2>They use words, and it's not like like liquor, you

0:12:21.120 --> 0:12:24.040
<v Speaker 2>know Number one liquor actually does like oh, sometimes you

0:12:24.080 --> 0:12:25.960
<v Speaker 2>get a bourbon, I'm like, oh this this almost tastes

0:12:26.000 --> 0:12:27.880
<v Speaker 2>more like a coffee, or there's like this this one's

0:12:27.880 --> 0:12:30.839
<v Speaker 2>sweeter and it's got this like rich body fucking like

0:12:31.520 --> 0:12:34.400
<v Speaker 2>cigars are smooth or not, but like I don't know,

0:12:34.440 --> 0:12:36.000
<v Speaker 2>I'll read them. They'll be like, oh and when you

0:12:36.280 --> 0:12:38.360
<v Speaker 2>on the on the retro hail, you get this like

0:12:38.480 --> 0:12:41.000
<v Speaker 2>taste of orange and juniper, And I'm like, no, you

0:12:41.120 --> 0:12:45.320
<v Speaker 2>fucking don't. There's no juniper in this fucking cigar. What

0:12:45.480 --> 0:12:54.040
<v Speaker 2>is wrong with you? People? Go to hell consumption, It's unreal.

0:12:54.120 --> 0:12:56.959
<v Speaker 2>The most pretentious thing that you can that you can

0:12:57.000 --> 0:13:01.400
<v Speaker 2>do is be a cigar efficient on cigar. Yeah, unreal.

0:13:01.520 --> 0:13:06.600
<v Speaker 2>Just smoke, Just kill yourself slowly. It's fine anyway. That's

0:13:06.640 --> 0:13:08.959
<v Speaker 2>kind of cute. Cool that Cubans have been making cigars

0:13:08.960 --> 0:13:13.000
<v Speaker 2>for hundreds and hundreds of years now. There were like,

0:13:13.080 --> 0:13:16.080
<v Speaker 2>as I said, the way that people most often use

0:13:16.160 --> 0:13:18.600
<v Speaker 2>tobacco in the Americas was in religious rights. And when

0:13:18.600 --> 0:13:21.280
<v Speaker 2>I'm taught, they're not just like smoking to get that

0:13:21.400 --> 0:13:24.520
<v Speaker 2>kind of little buzz you get from tobacco. The way

0:13:24.559 --> 0:13:26.880
<v Speaker 2>in which most of these indigenous groups would have used

0:13:26.880 --> 0:13:30.320
<v Speaker 2>tobacco was as a psychotropic right, like they are like

0:13:30.480 --> 0:13:34.559
<v Speaker 2>basically tripping on this stuff. Oh wow, Okay, Tobacco can

0:13:34.880 --> 0:13:38.760
<v Speaker 2>can cause hallucinations. And high enough doses. It's a it's

0:13:38.800 --> 0:13:41.560
<v Speaker 2>a powerful mind altering drug when you are taking like

0:13:41.920 --> 0:13:45.800
<v Speaker 2>massive quantities. Yeah, and they were number one. The tobacco

0:13:45.840 --> 0:13:48.520
<v Speaker 2>they're smoking is different than the tobacco that we cultivate.

0:13:48.559 --> 0:13:50.920
<v Speaker 2>It's a lot stronger, and the way they're doing it

0:13:51.000 --> 0:13:52.719
<v Speaker 2>is different. So one of the most common ways that

0:13:52.760 --> 0:13:55.720
<v Speaker 2>people would take tobacco in a ritual setting is the

0:13:55.840 --> 0:13:58.360
<v Speaker 2>chief or kind of religious there's a bunch of different

0:13:58.440 --> 0:14:01.600
<v Speaker 2>terms for local sort of religious and political leaders and whatnot.

0:14:01.880 --> 0:14:05.120
<v Speaker 2>But that dude would inhale a bunch of smoke straight

0:14:05.200 --> 0:14:08.439
<v Speaker 2>up raw from like a burning like hunk of tobacco,

0:14:08.840 --> 0:14:11.400
<v Speaker 2>and then he would basically shotgun it into the mouths

0:14:11.559 --> 0:14:16.480
<v Speaker 2>of the people participating in it. And obviously you're getting

0:14:16.520 --> 0:14:18.280
<v Speaker 2>a lot of smoke that way, like you're gonna get

0:14:18.280 --> 0:14:22.760
<v Speaker 2>pretty messy up. But and it's again, you know, it's

0:14:22.800 --> 0:14:25.000
<v Speaker 2>as silly as this is probably not all that bad

0:14:25.040 --> 0:14:27.400
<v Speaker 2>for you when you consider everything people are doing in

0:14:27.440 --> 0:14:29.680
<v Speaker 2>a thousand a d or whatever. Right, Like, if you

0:14:29.720 --> 0:14:32.200
<v Speaker 2>if a couple of times a year you're shot gunning

0:14:32.240 --> 0:14:34.160
<v Speaker 2>some tobacco, that's not going to be what kills you.

0:14:34.720 --> 0:14:37.040
<v Speaker 4>Yeah, your life expectancy isn't long enough.

0:14:36.880 --> 0:14:38.520
<v Speaker 5>For that to be the thing that kills you in

0:14:38.520 --> 0:14:42.040
<v Speaker 5>most cases, right, Yeah, yeah, one of the other thousand

0:14:42.080 --> 0:14:44.520
<v Speaker 5>things that's going to kill you that we've eliminated now

0:14:44.600 --> 0:14:45.280
<v Speaker 5>is going to kill you.

0:14:45.640 --> 0:14:47.480
<v Speaker 2>Yeah. And it's also worth noting that there were a

0:14:47.560 --> 0:14:50.880
<v Speaker 2>number of health uses of tobacco. It was probably the

0:14:51.000 --> 0:14:55.720
<v Speaker 2>first effective insect repellent. One of those combinations of it

0:14:55.800 --> 0:14:57.640
<v Speaker 2>was to just rub it all over your skin because

0:14:57.680 --> 0:15:01.320
<v Speaker 2>tobacco's coated in an oil like that is. Bugs don't

0:15:01.440 --> 0:15:04.760
<v Speaker 2>it kills bugs like? They don't, They don't like I mean,

0:15:04.800 --> 0:15:07.400
<v Speaker 2>obviously there are specific bugs that do feed on tobacco,

0:15:07.480 --> 0:15:09.280
<v Speaker 2>but for the most part, it keeps insects away. So

0:15:09.280 --> 0:15:11.920
<v Speaker 2>people would ub it on themselves that or they would

0:15:11.920 --> 0:15:14.120
<v Speaker 2>also bathe in the smoke before like going in and

0:15:14.200 --> 0:15:16.000
<v Speaker 2>hunting in the bush and stuff, in order to keep

0:15:16.080 --> 0:15:18.880
<v Speaker 2>bugs off of them. It could work as a tranquilizer.

0:15:19.000 --> 0:15:21.840
<v Speaker 2>It was used to help put people to sleep. One

0:15:21.840 --> 0:15:23.640
<v Speaker 2>of the things that I tried for my book was

0:15:23.720 --> 0:15:27.560
<v Speaker 2>mixing it with urine and garlic in order to create

0:15:28.480 --> 0:15:31.000
<v Speaker 2>an emetic and like a constipation remedy, and it does

0:15:31.040 --> 0:15:35.040
<v Speaker 2>work for that. I don't recommend following that up, but

0:15:35.280 --> 0:15:39.000
<v Speaker 2>it does do what it says it was also so

0:15:39.040 --> 0:15:41.440
<v Speaker 2>there were a number of uses for Native Americans of

0:15:41.480 --> 0:15:44.400
<v Speaker 2>tobacco that absolutely work in a medical context. There were

0:15:44.400 --> 0:15:47.080
<v Speaker 2>also some that did not. For example, it was often

0:15:47.080 --> 0:15:49.880
<v Speaker 2>given to people as a treatment for asthma. Tobacco does

0:15:49.960 --> 0:15:51.840
<v Speaker 2>not help with asthma.

0:15:52.040 --> 0:15:59.560
<v Speaker 7>Yeah you don't, but yeah, that's not a thing that

0:15:59.600 --> 0:16:02.960
<v Speaker 7>when like it's just you know, that's where not like

0:16:03.000 --> 0:16:07.520
<v Speaker 7>that historically separated from people smoking to clear the lungs.

0:16:07.200 --> 0:16:09.840
<v Speaker 2>Right exactly. And it's also some of the time, a

0:16:09.880 --> 0:16:11.840
<v Speaker 2>lot of the times when these indigenous people would have

0:16:11.920 --> 0:16:15.280
<v Speaker 2>been taking tobacco to clear up their asthma, it might

0:16:15.320 --> 0:16:17.040
<v Speaker 2>not have been smoked as often as it was like

0:16:17.080 --> 0:16:19.880
<v Speaker 2>taken as a tea. And this can also be toxic.

0:16:20.000 --> 0:16:23.600
<v Speaker 2>People die. One of the things like ayahuasca ceremonies are

0:16:23.720 --> 0:16:26.080
<v Speaker 2>very famous in the West. Now, one of the things

0:16:26.080 --> 0:16:29.200
<v Speaker 2>that some groups do in their ceremonies is they precede

0:16:29.240 --> 0:16:31.960
<v Speaker 2>the ayahuasca with the tobacco tea. And there's a couple

0:16:31.960 --> 0:16:34.840
<v Speaker 2>of cases of people dying in ayahuasca ceremonies. Now, I

0:16:34.880 --> 0:16:37.360
<v Speaker 2>don't know if that's because the tea is just always

0:16:37.440 --> 0:16:40.600
<v Speaker 2>dangerous or because these specific folks that were doing it

0:16:40.640 --> 0:16:42.400
<v Speaker 2>were kind of like grifters and didn't know what they

0:16:42.440 --> 0:16:45.360
<v Speaker 2>were doing, weren't actually doing it the traditional way. I'm

0:16:45.400 --> 0:16:49.080
<v Speaker 2>not sure if that information exists properly, but this is

0:16:49.080 --> 0:16:51.160
<v Speaker 2>another way people would take it as a tea, which

0:16:51.200 --> 0:16:53.880
<v Speaker 2>don't don't take tobacco. It's actually pretty easy to kill

0:16:53.920 --> 0:16:56.920
<v Speaker 2>yourself by ingesting tobacco. Please don't do that.

0:16:57.280 --> 0:17:00.360
<v Speaker 5>Yeah, I know every now and again, like a pet

0:17:00.400 --> 0:17:01.800
<v Speaker 5>will eat a bunch of cigarettes.

0:17:01.880 --> 0:17:03.200
<v Speaker 4>Yeah, and and kill.

0:17:03.080 --> 0:17:07.119
<v Speaker 2>The shit out of you. It's extremely deadly tobacco. But

0:17:07.280 --> 0:17:10.080
<v Speaker 2>you know, interesting plant. So the Portuguese were the first

0:17:10.119 --> 0:17:13.639
<v Speaker 2>Europeans to begin cultivating tobacco for export to Europe. In

0:17:13.720 --> 0:17:16.600
<v Speaker 2>fifteen sixty four, a Royal Navy captain brought the leaf

0:17:16.640 --> 0:17:19.920
<v Speaker 2>to Ingoland, and despite early opposition from people who considered

0:17:19.920 --> 0:17:23.000
<v Speaker 2>it a filthy, foul drug for foreigners, it took off

0:17:23.040 --> 0:17:24.359
<v Speaker 2>their like wildfire.

0:17:25.920 --> 0:17:28.480
<v Speaker 4>Yeah, I just love that. Like the immediate British or

0:17:28.520 --> 0:17:29.880
<v Speaker 4>English response.

0:17:29.600 --> 0:17:33.080
<v Speaker 5>Was just like to start was then a phobia and

0:17:33.119 --> 0:17:35.080
<v Speaker 5>then move along from there and work out of this

0:17:35.440 --> 0:17:37.160
<v Speaker 5>what drug is going to have become a pitcher part

0:17:37.200 --> 0:17:38.160
<v Speaker 5>of all of our lives?

0:17:38.440 --> 0:17:42.480
<v Speaker 2>And in Europe. In the UK, the story with tobacco

0:17:42.560 --> 0:17:44.480
<v Speaker 2>was similar to the story with coffee, and that a

0:17:44.480 --> 0:17:46.919
<v Speaker 2>bunch of like weirdo Christians are like, this is a

0:17:46.960 --> 0:17:50.000
<v Speaker 2>heathen drug, we shouldn't do it. And then some king

0:17:50.200 --> 0:17:52.439
<v Speaker 2>will like pick up a cigarette or drink some coffee

0:17:52.440 --> 0:17:54.880
<v Speaker 2>and be like, oh, yeah, this shit's actually pretty dope.

0:17:55.080 --> 0:17:56.880
<v Speaker 2>You know what, I think. We're fine with tobacco.

0:17:57.880 --> 0:17:58.600
<v Speaker 4>Yeah.

0:17:58.680 --> 0:18:01.119
<v Speaker 2>In coffee's case was literally Pope being like, oh, this

0:18:01.160 --> 0:18:03.240
<v Speaker 2>stuff rules, you know what. I'm just gonna baptize it.

0:18:03.520 --> 0:18:05.840
<v Speaker 2>Just gonna baptize coffee now Christians can have it.

0:18:06.480 --> 0:18:09.000
<v Speaker 5>And then God changed his mind just like that. Yeah,

0:18:09.359 --> 0:18:12.000
<v Speaker 5>omnip being amazing stuff.

0:18:12.359 --> 0:18:14.520
<v Speaker 2>It would be I would give a lot of kudos

0:18:14.520 --> 0:18:17.119
<v Speaker 2>to the Pope if he just baptized marijuana so that

0:18:17.200 --> 0:18:19.720
<v Speaker 2>Catholics could sue the federal government for restricting it.

0:18:20.800 --> 0:18:22.880
<v Speaker 4>Just imagining him doing fentanyl, like.

0:18:24.480 --> 0:18:27.000
<v Speaker 2>The Pope bless ues fitnyl to protect the kids.

0:18:27.160 --> 0:18:28.840
<v Speaker 4>Yuck, he's dropped it in the.

0:18:28.760 --> 0:18:33.639
<v Speaker 2>Fund to God says, this ship's red. You baby is

0:18:33.720 --> 0:18:37.600
<v Speaker 2>going to have a rough one. Now put some fitanyl

0:18:37.600 --> 0:18:40.480
<v Speaker 2>in the baptismal fought. Yeah, no, you're gonna want to

0:18:40.520 --> 0:18:43.200
<v Speaker 2>give them some narcan, they're not gonna have a good time.

0:18:43.760 --> 0:18:47.520
<v Speaker 8>Yeah, that's what we call it the narth acts because

0:18:49.000 --> 0:18:51.960
<v Speaker 8>that was a that was a church joke for you

0:18:51.960 --> 0:18:56.040
<v Speaker 8>you kids anyway, Uh yeah, yeah.

0:18:56.080 --> 0:18:59.960
<v Speaker 2>So the English start smoking tobacco. Uh it gets cold

0:19:00.000 --> 0:19:03.119
<v Speaker 2>ctivated in the Jamestown settlement in the seventeenth century, and

0:19:03.119 --> 0:19:05.880
<v Speaker 2>by the seventeen thirties, the English colonies in the Virginia

0:19:06.200 --> 0:19:10.040
<v Speaker 2>had tobacco factories that were manufacturing significant quantities of the stuff,

0:19:10.320 --> 0:19:13.199
<v Speaker 2>mostly as snuff, which was either inhaled or shoot. That

0:19:13.320 --> 0:19:17.280
<v Speaker 2>is the predominant way to consume tobacco in the kind

0:19:17.320 --> 0:19:20.240
<v Speaker 2>of the early period of colonization of the Americas.

0:19:21.720 --> 0:19:23.840
<v Speaker 5>Was it like because you see pictures of them sometimes

0:19:23.840 --> 0:19:26.400
<v Speaker 5>and they got the old timey pipe, right, the long

0:19:26.440 --> 0:19:28.040
<v Speaker 5>pipe with a little bowlp yep.

0:19:28.600 --> 0:19:30.040
<v Speaker 4>Yeah. Is that like a class thing?

0:19:30.200 --> 0:19:32.639
<v Speaker 5>Is that like I can afford to have a pipe

0:19:32.640 --> 0:19:33.879
<v Speaker 5>in your conus?

0:19:34.119 --> 0:19:38.320
<v Speaker 2>Some of its class cigars are generally like more expensive.

0:19:39.200 --> 0:19:41.920
<v Speaker 2>Snuff is very cheap. The other thing though, is that

0:19:42.359 --> 0:19:45.560
<v Speaker 2>again not easy to get access to stuff to light

0:19:45.560 --> 0:19:48.000
<v Speaker 2>a pipe or to light a cigar. So if you're

0:19:48.000 --> 0:19:50.040
<v Speaker 2>smoking a pipe or a cigar, you're probably in your

0:19:50.040 --> 0:19:52.240
<v Speaker 2>home right, so you know, the beginning of the day

0:19:52.359 --> 0:19:54.040
<v Speaker 2>or the end of the day, or maybe in like

0:19:54.080 --> 0:19:56.520
<v Speaker 2>the midday or for a meal, you could have a smoke,

0:19:56.800 --> 0:19:59.080
<v Speaker 2>but it's not convenient. You can't just light a pipe

0:19:59.080 --> 0:20:00.600
<v Speaker 2>when you're out in the field because like you don't

0:20:00.600 --> 0:20:02.280
<v Speaker 2>just have a thing that's on fire with you at

0:20:02.280 --> 0:20:07.480
<v Speaker 2>all times. But you can take snuff anytime of day.

0:20:07.920 --> 0:20:13.360
<v Speaker 5>Man, it's addictive, yeah, yeah, extremely, and it's incredibly addictive.

0:20:14.480 --> 0:20:17.440
<v Speaker 2>So all of the colonizing powers competed for a share

0:20:17.520 --> 0:20:21.800
<v Speaker 2>of the emerging global tobacco market. And again it's incredibly addictive,

0:20:21.840 --> 0:20:25.080
<v Speaker 2>so there's enough interest very quickly to spur rapid innovation

0:20:25.160 --> 0:20:28.000
<v Speaker 2>in the field. In eighteen forty three, a French company,

0:20:28.040 --> 0:20:30.800
<v Speaker 2>given a monopoly over tobacco by King Louis the fourteenth,

0:20:31.040 --> 0:20:35.560
<v Speaker 2>starts manufacturing the very first close to modern cigarettes. Now

0:20:36.000 --> 0:20:39.080
<v Speaker 2>people have been smoking again, when Columbus lends up, they

0:20:39.080 --> 0:20:41.440
<v Speaker 2>see people like wrapping shit in corn cobs. Those are

0:20:41.480 --> 0:20:44.240
<v Speaker 2>like for a couple of centuries, that's how you smoke

0:20:44.240 --> 0:20:46.640
<v Speaker 2>a cigarette. You get a corn cob. Sometimes you get

0:20:46.640 --> 0:20:49.760
<v Speaker 2>like old paper, like newspaper, like just kind of whatever

0:20:49.880 --> 0:20:52.520
<v Speaker 2>papery thing you can fill it with tobacco and smoke it,

0:20:52.560 --> 0:20:52.760
<v Speaker 2>you know.

0:20:53.480 --> 0:20:58.080
<v Speaker 4>Yeah, and it's the frenchship ankle was and have never.

0:20:58.000 --> 0:21:02.720
<v Speaker 2>Changed, the French gotts, which are which are still the

0:21:02.800 --> 0:21:04.520
<v Speaker 2>worst cigarettes on the market.

0:21:04.920 --> 0:21:08.520
<v Speaker 4>They're still smoking something close to modern cigarettes today.

0:21:09.080 --> 0:21:11.560
<v Speaker 2>Yeah, that was. Those were the most common cigarettes we

0:21:11.600 --> 0:21:13.879
<v Speaker 2>smoked in Syria. And it was like the galas that

0:21:13.920 --> 0:21:16.520
<v Speaker 2>you couldn't sell in France because the tobacco was too

0:21:16.560 --> 0:21:23.840
<v Speaker 2>low grade. Yeah, God, what a horrible cigarette. Yeah, well

0:21:23.920 --> 0:21:27.160
<v Speaker 2>it's yeah, it's yeah everywhere. I just have a lot

0:21:27.160 --> 0:21:31.200
<v Speaker 2>of memories of like bike racing in France and having

0:21:31.240 --> 0:21:34.159
<v Speaker 2>to go in to sign on to these races, and

0:21:34.200 --> 0:21:37.159
<v Speaker 2>like you walk in and you just like it's like

0:21:37.160 --> 0:21:39.280
<v Speaker 2>like they used to do in nightclubs with the smoke machine,

0:21:39.320 --> 0:21:41.520
<v Speaker 2>you know, just like yeah, yeah, yeah, Like you are

0:21:41.560 --> 0:21:44.320
<v Speaker 2>also enough to experience like smoking inside in bars, which

0:21:44.400 --> 0:21:45.280
<v Speaker 2>isn't a thing anymore.

0:21:45.800 --> 0:21:46.920
<v Speaker 5>And you go and you come out and you're like

0:21:47.080 --> 0:21:48.480
<v Speaker 5>that was good for me. And then you see the

0:21:48.520 --> 0:21:50.520
<v Speaker 5>guy who is never going to kick your ass in

0:21:50.600 --> 0:21:52.320
<v Speaker 5>the race, or it's after the race and the guy

0:21:52.320 --> 0:21:55.040
<v Speaker 5>who's just won the race is having a fucking cigarette,

0:21:55.520 --> 0:22:00.800
<v Speaker 5>and just remember being one of the most experiences. Yeah,

0:22:00.960 --> 0:22:03.600
<v Speaker 5>he's here to the pharmaceutical industry, is what he is.

0:22:04.240 --> 0:22:06.800
<v Speaker 2>Look, kids, if you want to know what it's like

0:22:07.040 --> 0:22:09.840
<v Speaker 2>to walk around in a world where people smoke indoors

0:22:09.880 --> 0:22:14.440
<v Speaker 2>constantly and in all places, there's an option. Fly to Serbia.

0:22:14.920 --> 0:22:18.879
<v Speaker 2>Belgrade will Belgrade will teach you what the seventies was like.

0:22:20.720 --> 0:22:21.439
<v Speaker 4>Waste one.

0:22:21.720 --> 0:22:25.840
<v Speaker 2>Yeah, in a number of ways you'll learn about the seventies.

0:22:25.280 --> 0:22:29.399
<v Speaker 5>In Belgrade, banging hackcuts, go to bell Man.

0:22:29.600 --> 0:22:32.040
<v Speaker 2>Oh, the tracksuits there are unreal.

0:22:33.400 --> 0:22:34.240
<v Speaker 4>That's coming back.

0:22:34.600 --> 0:22:37.960
<v Speaker 2>There's a cycle again when we're talking about what actually

0:22:38.160 --> 0:22:44.159
<v Speaker 2>is like a culturally beautiful use for cigarettes. Squatting in

0:22:44.240 --> 0:22:47.240
<v Speaker 2>a field with your buddies in a tracksuit and smoking.

0:22:47.400 --> 0:22:50.480
<v Speaker 4>God, it's incredible culture experience.

0:22:50.600 --> 0:22:54.320
<v Speaker 2>Burning through a pack of a knockoff Marlboroughs that have

0:22:54.520 --> 0:22:55.800
<v Speaker 2>two extra ease in them.

0:22:57.320 --> 0:23:02.600
<v Speaker 5>It doesn't have the l it's just a you know what.

0:23:02.840 --> 0:23:06.600
<v Speaker 2>You know who else sells discount cigarettes?

0:23:08.040 --> 0:23:10.760
<v Speaker 4>Is it? Sophie? Is that what Sophie does? Sophie.

0:23:10.760 --> 0:23:14.520
<v Speaker 2>If you meet Sophie behind the main gym building after

0:23:14.640 --> 0:23:18.080
<v Speaker 2>lunch or after classes, let out, She's always got a

0:23:18.080 --> 0:23:20.119
<v Speaker 2>couple of extra packs on hand and she'll sell you.

0:23:20.280 --> 0:23:23.160
<v Speaker 1>Lucy's what what grade am I in? What school? Why

0:23:23.200 --> 0:23:24.160
<v Speaker 1>am I out of school?

0:23:24.680 --> 0:23:25.320
<v Speaker 2>Normal age?

0:23:25.800 --> 0:23:28.760
<v Speaker 1>I don't like the association, and.

0:23:27.880 --> 0:23:29.320
<v Speaker 4>Yeah, she's still going there every day.

0:23:29.480 --> 0:23:33.119
<v Speaker 2>Well, that we don't have, we can't fund our podcast.

0:23:34.840 --> 0:23:38.359
<v Speaker 1>For some reason, also reflects on you, so we.

0:23:38.480 --> 0:23:42.040
<v Speaker 2>Ask you to stop. But here we are, Sophie. Let's

0:23:42.119 --> 0:23:44.439
<v Speaker 2>let let's be honest with ourselves. If I were to

0:23:44.440 --> 0:23:47.160
<v Speaker 2>get caught selling loose cigarettes to children behind a high school,

0:23:47.200 --> 0:23:48.960
<v Speaker 2>it would only increase my popularity.

0:23:49.440 --> 0:23:50.280
<v Speaker 4>Do not take.

0:23:52.119 --> 0:23:55.040
<v Speaker 2>Un I'm trying to get I'm trying to get them

0:23:55.040 --> 0:24:03.320
<v Speaker 2>off the Jewels anti action. I've got a Joe Camel

0:24:03.400 --> 0:24:04.719
<v Speaker 2>tattoo on my chest.

0:24:05.320 --> 0:24:08.119
<v Speaker 1>Oh my god, let's.

0:24:07.640 --> 0:24:08.760
<v Speaker 9>Let's just add.

0:24:12.320 --> 0:24:15.359
<v Speaker 5>Yeah, I'm going to spend this whole episode trying not

0:24:15.400 --> 0:24:17.760
<v Speaker 5>to say what is a homophobic slur in this country?

0:24:17.800 --> 0:24:29.800
<v Speaker 6>By the way, we're back and James is discussing how

0:24:29.800 --> 0:24:32.879
<v Speaker 6>difficult it is to talk about cigarettes as a British

0:24:32.920 --> 0:24:35.040
<v Speaker 6>person without saying something that's offensive.

0:24:36.080 --> 0:24:39.360
<v Speaker 4>That's right. Yeah, there's a word that we use in Britain. Cigarettes.

0:24:39.400 --> 0:24:42.680
<v Speaker 5>So American people used to be horrible to gay people

0:24:42.720 --> 0:24:45.520
<v Speaker 5>and I'm not going to use it. It's very difficult

0:24:45.520 --> 0:24:45.720
<v Speaker 5>for me.

0:24:45.800 --> 0:24:49.080
<v Speaker 2>So it is now it doesn't not. I mean, I

0:24:49.119 --> 0:24:53.560
<v Speaker 2>think the slur comes from the harmless term, which also

0:24:54.000 --> 0:24:56.600
<v Speaker 2>if you read JR or token, you will see that

0:24:56.640 --> 0:24:59.240
<v Speaker 2>word used constantly in its original meaning.

0:25:00.200 --> 0:25:02.760
<v Speaker 4>It is a little bit off footing sometimes.

0:25:02.760 --> 0:25:05.240
<v Speaker 5>But then the people I grew up well Exatinly where

0:25:05.240 --> 0:25:08.560
<v Speaker 5>my grandmother lived, right in rural Devon was very like

0:25:08.600 --> 0:25:10.040
<v Speaker 5>people still use the valdai.

0:25:11.640 --> 0:25:13.720
<v Speaker 4>Yeah, but yeah, that that word.

0:25:13.560 --> 0:25:15.679
<v Speaker 5>Would be used to describe like a small it's a

0:25:15.680 --> 0:25:18.480
<v Speaker 5>type of food, right, there's a food that uses that word,

0:25:18.640 --> 0:25:20.280
<v Speaker 5>but also like a small bundle of.

0:25:20.240 --> 0:25:22.399
<v Speaker 2>Hay, a bundle of sticks or whatever.

0:25:22.560 --> 0:25:25.280
<v Speaker 5>Yeah, any package, and I think get one.

0:25:25.440 --> 0:25:27.800
<v Speaker 4>You can call it your Amazon word.

0:25:28.320 --> 0:25:34.000
<v Speaker 2>Yeah, it's it's it's anyway whatever language. So it's amazing,

0:25:34.400 --> 0:25:40.120
<v Speaker 2>so uh yeah all yeah. So in the fourteenth or Louis,

0:25:40.200 --> 0:25:43.640
<v Speaker 2>the fourteenth gives the first French company a monopoly over

0:25:43.680 --> 0:25:47.240
<v Speaker 2>tobacco production and they start manufacturing cigarettes, which all have

0:25:47.280 --> 0:25:49.439
<v Speaker 2>to be handled at this point. But this is the

0:25:49.440 --> 0:25:54.400
<v Speaker 2>first time that like a company is selling people cigarettes

0:25:54.480 --> 0:25:56.359
<v Speaker 2>pretty much the first time that a company is selling

0:25:56.480 --> 0:25:58.960
<v Speaker 2>like a large company is trying to make cigarettes into

0:25:59.040 --> 0:26:02.240
<v Speaker 2>like a major business. Prior to this, if you bought cigarettes,

0:26:02.280 --> 0:26:04.520
<v Speaker 2>most people who smoked cigarettes were like poor people, and

0:26:04.560 --> 0:26:06.520
<v Speaker 2>you would just you would have a bag of tobacco

0:26:06.560 --> 0:26:09.199
<v Speaker 2>and you'd wrap it and shit right, or you know,

0:26:09.760 --> 0:26:12.240
<v Speaker 2>rolling papers even aren't aren't a thing that you could

0:26:12.240 --> 0:26:14.320
<v Speaker 2>just go out and get. The other way you would

0:26:14.320 --> 0:26:16.320
<v Speaker 2>get it is you would go to a tobacconist who

0:26:16.320 --> 0:26:20.119
<v Speaker 2>has someone roll them and you would buy them. Cigarettes

0:26:20.119 --> 0:26:22.879
<v Speaker 2>were generally, because of this, the least favorite method of

0:26:22.880 --> 0:26:25.600
<v Speaker 2>tobacco consumption. They were seen as the thing that like

0:26:25.760 --> 0:26:29.359
<v Speaker 2>homeless people smoked, because the most common way to smoke

0:26:29.400 --> 0:26:31.960
<v Speaker 2>cigarettes was to like go outside of a place where

0:26:31.960 --> 0:26:34.280
<v Speaker 2>people with more money had been hanging out, like a bar,

0:26:34.680 --> 0:26:37.719
<v Speaker 2>and pick up the cigarette, the cigar butts and like

0:26:37.800 --> 0:26:41.120
<v Speaker 2>then roll them into a cigarette read.

0:26:41.000 --> 0:26:41.560
<v Speaker 4>And it came out.

0:26:41.600 --> 0:26:45.560
<v Speaker 6>Then, man, it is the worst smoke I can imagine.

0:26:45.840 --> 0:26:49.919
<v Speaker 5>Yeah, yeah, yeah, that is bleak.

0:26:50.240 --> 0:26:55.359
<v Speaker 2>Yeah yeah, but my god, that guy. The only person

0:26:55.440 --> 0:26:57.760
<v Speaker 2>today who could smoke on the level of a smoker

0:26:57.800 --> 0:27:03.640
<v Speaker 2>back then would be maybe Rudy Giuliani. You gotta give him,

0:27:03.680 --> 0:27:06.919
<v Speaker 2>he's one of these weirdos. Cigars. You don't inhale a

0:27:06.920 --> 0:27:10.919
<v Speaker 2>cigar unless your specific kind of cigar smoker who believes

0:27:10.960 --> 0:27:13.600
<v Speaker 2>that everyone else is wrong by not inhaling their cigars.

0:27:13.920 --> 0:27:16.160
<v Speaker 2>I forget what they call themselves, but Rudy is one

0:27:16.200 --> 0:27:19.520
<v Speaker 2>of them. He's an inhaler. He takes it all in. Baby.

0:27:20.520 --> 0:27:25.400
<v Speaker 2>I think cancer is just repudiated by him. He's refused.

0:27:26.400 --> 0:27:28.240
<v Speaker 2>That's gonna be bad for the cancer brand.

0:27:28.359 --> 0:27:28.560
<v Speaker 1>Man.

0:27:29.280 --> 0:27:31.040
<v Speaker 4>Yeah, I don't want to get.

0:27:30.760 --> 0:27:35.920
<v Speaker 2>Mixed up with Juliani. So cigarettes start to get popular

0:27:35.960 --> 0:27:39.320
<v Speaker 2>with Europeans during hour right after the Crimean War when

0:27:39.400 --> 0:27:42.639
<v Speaker 2>soldiers you know who, returned, because the Crimean War is

0:27:42.840 --> 0:27:45.639
<v Speaker 2>a lot of it's in areas kind of a budding

0:27:45.720 --> 0:27:50.240
<v Speaker 2>in around Turkey, and so they encounter Turkish cigarettes. And

0:27:50.280 --> 0:27:54.000
<v Speaker 2>the Turks have been smoking cigarettes and making cigarettes for

0:27:54.400 --> 0:27:57.800
<v Speaker 2>a bit longer, and they decide they like the Turkish

0:27:57.800 --> 0:28:00.480
<v Speaker 2>tobacco is good and it's milder than the stuff that

0:28:00.520 --> 0:28:03.520
<v Speaker 2>they had add had access to. In eighteen fifty six,

0:28:03.600 --> 0:28:06.800
<v Speaker 2>one veteran of the war opens London's first cigarette factory,

0:28:06.840 --> 0:28:09.680
<v Speaker 2>which is called Sweet Threes. He has joined a few

0:28:09.720 --> 0:28:12.960
<v Speaker 2>years later by another English entrepreneur who creates the second

0:28:13.000 --> 0:28:16.080
<v Speaker 2>major cigarette factory in London. And this guy's name is

0:28:16.200 --> 0:28:19.880
<v Speaker 2>Philip Morris. Oh wow, so yeah, that's where that comes from.

0:28:19.920 --> 0:28:20.560
<v Speaker 5>It yeah he is.

0:28:21.119 --> 0:28:24.720
<v Speaker 2>Yeah, there he is old Philip Boris. Yeah, a man

0:28:24.800 --> 0:28:28.639
<v Speaker 2>with a body count that would rival fucking Hitler. So

0:28:28.760 --> 0:28:31.240
<v Speaker 2>at this point, all cigarettes are still rolled by hand.

0:28:31.400 --> 0:28:34.480
<v Speaker 2>Most are still sold by small retailers. But then the

0:28:34.520 --> 0:28:37.160
<v Speaker 2>Civil War happens in the United States, and right after

0:28:37.200 --> 0:28:39.600
<v Speaker 2>the Civil War things start to change. And I'm going

0:28:39.640 --> 0:28:41.200
<v Speaker 2>to quote now from a write up in the Journal

0:28:41.200 --> 0:28:45.120
<v Speaker 2>of Antiques. Seeing an opportunity in the emerging market for cigarettes,

0:28:45.160 --> 0:28:48.160
<v Speaker 2>tobacco man F. S. Kenny began cigarette production in New

0:28:48.240 --> 0:28:50.760
<v Speaker 2>York City, as well as a factory in Richmond, Virginia,

0:28:50.800 --> 0:28:54.760
<v Speaker 2>turning out brands with names like Full Dress, Sweet Caporal, Kenny,

0:28:54.880 --> 0:28:59.000
<v Speaker 2>Straight Cut, and Sportsman's Corporeal. Using similar blinds. Kenny's chief

0:28:59.040 --> 0:29:01.200
<v Speaker 2>competitor in the New York market was Good Winning Company,

0:29:01.200 --> 0:29:05.200
<v Speaker 2>which sold nationally advertised cigarettes with folksy sounding brand names

0:29:05.240 --> 0:29:09.280
<v Speaker 2>such as Old Judge, Canvas Black, and Welcome. Firms became

0:29:09.360 --> 0:29:11.760
<v Speaker 2>known as the Big Six of the cigarette industry by

0:29:11.760 --> 0:29:14.040
<v Speaker 2>the eighteen seventies, as they gained control of seventy five

0:29:14.040 --> 0:29:16.960
<v Speaker 2>percent of national sales. There were, of course, hundreds of

0:29:16.960 --> 0:29:19.800
<v Speaker 2>smaller cigarette firms operating out of backroom shops in most

0:29:19.840 --> 0:29:24.240
<v Speaker 2>major northern cities, but their distribution capabilities were usually very limited.

0:29:25.600 --> 0:29:28.120
<v Speaker 2>I love old cigarette brand names. I would I would

0:29:28.160 --> 0:29:30.080
<v Speaker 2>smoke Old Judge. I think i'd have been an old

0:29:30.160 --> 0:29:34.520
<v Speaker 2>Judge man. Well, yeah, there was one that was particularly

0:29:34.520 --> 0:29:37.160
<v Speaker 2>great old. It was one of them called old Black.

0:29:37.920 --> 0:29:40.360
<v Speaker 2>Uh no, there's Old Judge canvas back and.

0:29:40.400 --> 0:29:43.239
<v Speaker 5>Well, okay, I thought it was canvas black, like what

0:29:43.280 --> 0:29:46.320
<v Speaker 5>it would do due to the old lungs. For the yeah, welcome,

0:29:46.360 --> 0:29:49.120
<v Speaker 5>I think I just make a welcome cigarettember welcome. Yeah,

0:29:49.360 --> 0:29:50.800
<v Speaker 5>you get one on your pillow when you go into

0:29:50.800 --> 0:29:52.720
<v Speaker 5>a hotel room. That's the kind of vibe that has.

0:29:53.040 --> 0:29:55.840
<v Speaker 2>Yeah. It reminds me that that old Bill Hicks bet

0:29:55.840 --> 0:29:57.840
<v Speaker 2>when he's like, I'm love that they've put the warning

0:29:57.920 --> 0:29:59.840
<v Speaker 2>labels on the cigarettes. Lets me know which ones to

0:29:59.880 --> 0:30:02.400
<v Speaker 2>a void. I'm not gonna buy the lung cancer cigarettes

0:30:02.560 --> 0:30:08.440
<v Speaker 2>low birth weights though. Give me one of that. So

0:30:08.560 --> 0:30:12.280
<v Speaker 2>tobacco obviously is bad for you. It caused problems for

0:30:12.400 --> 0:30:15.160
<v Speaker 2>people because it's never good for you to smoke, or

0:30:15.360 --> 0:30:18.080
<v Speaker 2>especially on a regular basis, as people are increasingly doing

0:30:18.080 --> 0:30:20.960
<v Speaker 2>in this period. But the harms are still minimal and

0:30:21.200 --> 0:30:24.440
<v Speaker 2>they're pretty much impossible to see on a wide basis. Right,

0:30:25.000 --> 0:30:27.800
<v Speaker 2>very few people are able to smoke regularly throughout their

0:30:27.880 --> 0:30:30.360
<v Speaker 2>day for one thing. For another thing. You know, there's

0:30:30.400 --> 0:30:32.680
<v Speaker 2>there's not good matches the ones that people do have

0:30:32.760 --> 0:30:35.280
<v Speaker 2>matches in this period, but they're phosphorus based and they're

0:30:35.320 --> 0:30:38.840
<v Speaker 2>incredibly dangerous. It's like carrying a flash bang in your pocket.

0:30:40.200 --> 0:30:42.640
<v Speaker 2>I've seen no issue with that. I think that's amazing. Yeah,

0:30:42.680 --> 0:30:45.280
<v Speaker 2>that's a good idea. Yeah, I just want to whip

0:30:45.320 --> 0:30:47.200
<v Speaker 2>off a rot of phosphorus.

0:30:48.960 --> 0:30:52.120
<v Speaker 4>Great. Is it like literally like like white phosphorus, Like.

0:30:53.800 --> 0:30:56.040
<v Speaker 2>I mean, I don't know if it's like white phosphorus,

0:30:56.040 --> 0:30:58.200
<v Speaker 2>but yeah, I mean it's it's like a phosphorus, like

0:30:58.680 --> 0:31:00.400
<v Speaker 2>you grind up a bunch of foss f us and

0:31:00.400 --> 0:31:01.120
<v Speaker 2>then you strike it.

0:31:01.160 --> 0:31:06.480
<v Speaker 8>I think, amazing, falling over and then yeah.

0:31:06.720 --> 0:31:06.920
<v Speaker 4>Yeah.

0:31:08.520 --> 0:31:11.000
<v Speaker 2>And of course your beard oil and hair oil is

0:31:11.040 --> 0:31:14.400
<v Speaker 2>all alcohol and petroleum based. Your shirt has been washed

0:31:14.680 --> 0:31:19.400
<v Speaker 2>in pure ghastly, so you just gotch immediately on fire.

0:31:19.520 --> 0:31:22.000
<v Speaker 4>Yeah. Yeah, cigarettes will kill you, but not in the

0:31:22.040 --> 0:31:22.920
<v Speaker 4>way you're expecting.

0:31:23.000 --> 0:31:26.080
<v Speaker 2>Yeah. This is the period in which like spontaneous human

0:31:26.080 --> 0:31:28.520
<v Speaker 2>combustion starts to be a thing. And it's because everything

0:31:28.560 --> 0:31:34.200
<v Speaker 2>is flammable and everybody's carrying around fire bombs in their pockets. Yeah,

0:31:34.440 --> 0:31:37.280
<v Speaker 2>but yeah, again, as as much as we joke about it, heart,

0:31:37.320 --> 0:31:40.400
<v Speaker 2>it's if you were to tell someone's cigarettes are bad,

0:31:40.880 --> 0:31:43.280
<v Speaker 2>Like that's pretty obvious if you're hanging out with someone

0:31:43.320 --> 0:31:46.560
<v Speaker 2>today who was a smoker, because smoker's cough, right, and like,

0:31:46.920 --> 0:31:48.880
<v Speaker 2>you know, you joke about it if you're a smoker, like, yeah,

0:31:48.880 --> 0:31:52.240
<v Speaker 2>you know it's killing me whatever smoking cigarette, it's not

0:31:52.360 --> 0:31:54.600
<v Speaker 2>hard to be like put two and two together, like, oh,

0:31:54.640 --> 0:31:56.560
<v Speaker 2>this is bad for me. It wouldn't have been as

0:31:56.600 --> 0:31:59.840
<v Speaker 2>obvious back then. For one thing, yeah, smoker's cough. But

0:31:59.880 --> 0:32:02.520
<v Speaker 2>also you know who else coughs is people who live

0:32:02.520 --> 0:32:05.520
<v Speaker 2>in dense cities where the main method of transportation is horses.

0:32:05.720 --> 0:32:08.840
<v Speaker 2>And so there are okay, so New York City. The

0:32:08.840 --> 0:32:10.920
<v Speaker 2>most famous style of houses in New York City, they

0:32:10.960 --> 0:32:13.640
<v Speaker 2>have these big tall porches, right that are like four

0:32:13.720 --> 0:32:16.240
<v Speaker 2>or five or six feet off the ground. Those big

0:32:16.280 --> 0:32:18.600
<v Speaker 2>porches that New York and other East Coast cities have

0:32:19.080 --> 0:32:22.239
<v Speaker 2>exist because there would be so much shit in the

0:32:22.280 --> 0:32:25.200
<v Speaker 2>main streets that when it rained, there would be rivers

0:32:25.240 --> 0:32:28.680
<v Speaker 2>of feces and rotting carcasses of animals rush, and you

0:32:28.680 --> 0:32:30.960
<v Speaker 2>didn't want it to get near lake your house.

0:32:31.160 --> 0:32:34.120
<v Speaker 4>So you could just sit there and watch the sling by.

0:32:35.440 --> 0:32:39.040
<v Speaker 2>If somebody, if people are walking around coughing and looking sick,

0:32:39.400 --> 0:32:41.960
<v Speaker 2>your first guest isn't going to be it's probably the cigarettes.

0:32:44.360 --> 0:32:45.200
<v Speaker 4>A lot of place.

0:32:46.640 --> 0:32:48.560
<v Speaker 2>It really was a nightmare to be alive.

0:32:49.080 --> 0:32:52.360
<v Speaker 5>Yeah, Jesus Christ, I'm surprised of the species we made

0:32:52.360 --> 0:32:52.920
<v Speaker 5>it cost that.

0:32:53.400 --> 0:32:55.760
<v Speaker 2>It's it's striking, But you don't have to make it

0:32:55.920 --> 0:32:57.920
<v Speaker 2>very long to produce a bunch of kids and then

0:32:58.000 --> 0:32:59.000
<v Speaker 2>leave them fatherless.

0:33:00.200 --> 0:33:02.080
<v Speaker 4>That's true. As you floaged off down the.

0:33:03.400 --> 0:33:05.920
<v Speaker 2>Let's just throw your cup corpse in the shit river

0:33:06.000 --> 0:33:08.280
<v Speaker 2>and the cycle continues.

0:33:08.560 --> 0:33:10.360
<v Speaker 4>Yeah, it's a circle of life.

0:33:10.960 --> 0:33:13.560
<v Speaker 2>Cigarettes in the eighteen seventies were still a novelty to

0:33:13.640 --> 0:33:16.640
<v Speaker 2>most smokers. Less than two percent of people who smoked

0:33:16.720 --> 0:33:19.880
<v Speaker 2>used cigarettes. Again, the most common method of tobacco consumption

0:33:19.960 --> 0:33:21.719
<v Speaker 2>is not even smoking at all, but it was chewing

0:33:21.760 --> 0:33:24.680
<v Speaker 2>what was called plug tobacco, and it was into this

0:33:24.800 --> 0:33:28.240
<v Speaker 2>world and this market. Then a man named James Buchanan

0:33:28.360 --> 0:33:31.080
<v Speaker 2>Duke stepped in the nineteen or in the eighteen eighties.

0:33:31.720 --> 0:33:34.440
<v Speaker 2>Duke had been born on December twenty third, eighteen fifty

0:33:34.480 --> 0:33:37.560
<v Speaker 2>six near Durham, North Carolina, and his father was the

0:33:37.600 --> 0:33:40.920
<v Speaker 2>owner of a small tobacco company, which was eventually named W.

0:33:41.120 --> 0:33:44.959
<v Speaker 2>Duke and Sons Company or W. Duke Sons in Company.

0:33:45.320 --> 0:33:48.160
<v Speaker 2>Duke watched in eighteen seventy three as a powerful depression

0:33:48.280 --> 0:33:52.760
<v Speaker 2>hit the United States and temporarily cigarettes swelled in popularity

0:33:52.800 --> 0:33:56.680
<v Speaker 2>because the urban poor could afford cigarettes, right, So that

0:33:56.800 --> 0:33:59.200
<v Speaker 2>was you know, when they started to take off, and

0:33:59.240 --> 0:34:02.560
<v Speaker 2>he looks at the being an intelligent capitalist, He's like,

0:34:03.400 --> 0:34:05.840
<v Speaker 2>we're probably going to continue to have horrible economic crashes

0:34:05.840 --> 0:34:07.800
<v Speaker 2>because it seems like the system is designed to do

0:34:07.840 --> 0:34:10.239
<v Speaker 2>this every like five to ten years. So I bet

0:34:10.560 --> 0:34:13.560
<v Speaker 2>cigarettes have a bright future ahead of them if I

0:34:13.640 --> 0:34:18.760
<v Speaker 2>can find a way an amazing cheaper Yeah.

0:34:19.280 --> 0:34:22.279
<v Speaker 5>People start expecting them more in times of depression because

0:34:22.320 --> 0:34:24.440
<v Speaker 5>they they didn't have food and they wanted to not

0:34:24.480 --> 0:34:25.000
<v Speaker 5>be hungry.

0:34:25.200 --> 0:34:27.799
<v Speaker 2>They wanted to not be hungry. It's also just like

0:34:28.239 --> 0:34:31.319
<v Speaker 2>one of the few things you can afford, period, if

0:34:31.320 --> 0:34:33.919
<v Speaker 2>you're poor is a cigarette. Because they're they're cheap, They're

0:34:33.960 --> 0:34:36.080
<v Speaker 2>cheaper than food in a lot of cases, they're certainly

0:34:36.120 --> 0:34:38.520
<v Speaker 2>the cheapest method of getting tobacco. They're cheaper than drinking.

0:34:39.000 --> 0:34:41.600
<v Speaker 2>It's just like it's a little comfort that you can

0:34:41.680 --> 0:34:43.920
<v Speaker 2>have if you're a fucking tramp living on the street

0:34:43.960 --> 0:34:46.560
<v Speaker 2>in the eighteen seventies, because there's there's not a whole

0:34:46.600 --> 0:34:49.239
<v Speaker 2>lot of other things for you, but the cigarette is there.

0:34:50.560 --> 0:34:52.920
<v Speaker 4>Wait, the working man's friend, isn't it.

0:34:52.920 --> 0:34:55.480
<v Speaker 2>It is the working man. Look again, if you're on

0:34:55.520 --> 0:34:58.319
<v Speaker 2>the street in the eighteen seventies, they are risks of

0:34:58.320 --> 0:35:01.480
<v Speaker 2>a cigarette, or the least of certain you might.

0:35:01.320 --> 0:35:03.000
<v Speaker 4>Get concussed by floating to.

0:35:04.360 --> 0:35:07.480
<v Speaker 2>Yeah, it's the shit rivers, the main problem you've got

0:35:07.520 --> 0:35:08.000
<v Speaker 2>to deal with.

0:35:09.320 --> 0:35:12.040
<v Speaker 4>He's drowning in a river of wholeseshit.

0:35:13.120 --> 0:35:16.920
<v Speaker 5>Yeah, I'd be smoking whatever. Of course, of course they

0:35:17.040 --> 0:35:18.680
<v Speaker 5>invented crack beyond that too.

0:35:19.200 --> 0:35:21.279
<v Speaker 2>Yeah, you want to get out of that situation as

0:35:21.320 --> 0:35:22.280
<v Speaker 2>quickly as possible.

0:35:22.480 --> 0:35:26.560
<v Speaker 4>Yeah, absolutely, Yeah, so a godsent.

0:35:26.320 --> 0:35:29.320
<v Speaker 2>Absolutely so. Duke at this point in time, his brothers

0:35:29.360 --> 0:35:32.560
<v Speaker 2>and his father were like locked into this vicious competition

0:35:32.680 --> 0:35:34.960
<v Speaker 2>with Bull Durham Tobacco, which was run by a guy

0:35:35.040 --> 0:35:37.480
<v Speaker 2>named W. T. Blackwell and was like the big tobacco

0:35:37.560 --> 0:35:40.280
<v Speaker 2>producer of the day. Duke saw this as a pointless

0:35:40.320 --> 0:35:43.040
<v Speaker 2>fight because they're fighting over plug tobacco. He knew that

0:35:43.040 --> 0:35:45.680
<v Speaker 2>the future of the industry was not in plug tobacco,

0:35:45.760 --> 0:35:49.520
<v Speaker 2>it was producing something convenient and cheap for urban poor people.

0:35:50.000 --> 0:35:52.840
<v Speaker 2>In eighteen eighty two, his company had just ten cigarette

0:35:52.880 --> 0:35:55.200
<v Speaker 2>rollers on the line, and so these are individual people.

0:35:55.239 --> 0:35:58.000
<v Speaker 2>Cigarettes are made like cigars, by random by just like

0:35:58.040 --> 0:36:00.640
<v Speaker 2>people who know how to do it. The first thing

0:36:00.680 --> 0:36:03.080
<v Speaker 2>he did was add fifty more rollers, which still put

0:36:03.120 --> 0:36:05.840
<v Speaker 2>him well behind the Allen and Ginter factory up in Richmond,

0:36:05.840 --> 0:36:09.239
<v Speaker 2>which employed four hundred and fifty female cigarette rollers. But

0:36:09.280 --> 0:36:11.720
<v Speaker 2>when a New York City cigarette factory went on strike,

0:36:11.960 --> 0:36:14.320
<v Speaker 2>Duke convinced one hundred and twenty five of their workers

0:36:14.360 --> 0:36:17.000
<v Speaker 2>to move down to Durham in eighteen eighty three, offering

0:36:17.040 --> 0:36:19.400
<v Speaker 2>to pay their moving expenses and giving them the highest

0:36:19.440 --> 0:36:22.080
<v Speaker 2>wages in the industry. This was a good deal for

0:36:22.120 --> 0:36:23.800
<v Speaker 2>these people for a while. But if you know anything

0:36:23.800 --> 0:36:27.400
<v Speaker 2>about capitalists, you know Duke has no desire to create

0:36:27.480 --> 0:36:30.640
<v Speaker 2>well paid jobs for laborers. These people are a stopgap.

0:36:30.800 --> 0:36:33.320
<v Speaker 2>He's thinking like uber here, right, I want to corner

0:36:33.360 --> 0:36:35.239
<v Speaker 2>the market and then find a way to get the

0:36:35.320 --> 0:36:37.920
<v Speaker 2>human beings out of it, to replace them with machines.

0:36:39.840 --> 0:36:43.359
<v Speaker 4>No, he's not saying he's working freebit it.

0:36:43.360 --> 0:36:45.719
<v Speaker 2>Works a lot better for cigarettes than it does for Uber.

0:36:46.080 --> 0:36:49.600
<v Speaker 2>Turns out this is actually a pretty reasonable business plan

0:36:49.680 --> 0:36:50.480
<v Speaker 2>for cigarettes.

0:36:50.800 --> 0:36:52.560
<v Speaker 5>Both of them will kill you, but it's a self

0:36:52.640 --> 0:36:55.160
<v Speaker 5>driving cause, and a cigarettes get his self driving cass

0:36:55.160 --> 0:36:55.880
<v Speaker 5>will do it fasten.

0:36:56.360 --> 0:36:58.800
<v Speaker 2>Yeah, the cigarettes will do it a little more ethically.

0:36:58.840 --> 0:37:02.799
<v Speaker 2>Though he was in the his goal was again he

0:37:02.800 --> 0:37:04.800
<v Speaker 2>wanted to make He wants to make the most profitable

0:37:04.800 --> 0:37:06.560
<v Speaker 2>tobacco company in the world, and the way to do

0:37:06.600 --> 0:37:09.319
<v Speaker 2>that is to rat fuck your laborers. For now though

0:37:09.320 --> 0:37:11.319
<v Speaker 2>he needed them, and by eighteen eighty five he had

0:37:11.360 --> 0:37:14.440
<v Speaker 2>about seven hundred hand rollers in two factories. Most of

0:37:14.480 --> 0:37:17.080
<v Speaker 2>these are again a young women. This is reasonably well

0:37:17.080 --> 0:37:20.800
<v Speaker 2>paying work for young women. He's got a quality control

0:37:20.840 --> 0:37:23.319
<v Speaker 2>team that checks the work. So they're trying to put

0:37:23.320 --> 0:37:26.720
<v Speaker 2>out like as uniform a product as possible. But that's

0:37:26.840 --> 0:37:29.440
<v Speaker 2>not really easy to do. And everyone in the industry

0:37:29.480 --> 0:37:33.080
<v Speaker 2>making cigarettes knows it's kind of slowly expanding, and they

0:37:33.120 --> 0:37:35.080
<v Speaker 2>know that we can make these a lot cheaper and

0:37:35.120 --> 0:37:37.640
<v Speaker 2>a lot more profitable for us if we can replace

0:37:37.680 --> 0:37:40.279
<v Speaker 2>the human beings with machine rollers. So a couple of

0:37:40.280 --> 0:37:43.240
<v Speaker 2>companies actually put out a bounty in order to produce

0:37:43.560 --> 0:37:46.360
<v Speaker 2>a machine roller. And I'm going to quote what comes

0:37:46.360 --> 0:37:48.800
<v Speaker 2>next from that write up from the Journal of Antiques.

0:37:49.520 --> 0:37:52.200
<v Speaker 2>A young man named James Bosnak approached Duke with a

0:37:52.200 --> 0:37:55.040
<v Speaker 2>cigarette making machine he had invented. The young inventor had

0:37:55.080 --> 0:37:57.560
<v Speaker 2>previously gone to the now Big four companies, but had

0:37:57.600 --> 0:38:00.000
<v Speaker 2>been turned down because his machine was prone to break down,

0:38:00.360 --> 0:38:02.880
<v Speaker 2>plus there was a belief that consumers would never accept

0:38:02.880 --> 0:38:06.080
<v Speaker 2>a machine made cigarette. Duke put top mechanics to work,

0:38:06.120 --> 0:38:08.719
<v Speaker 2>iiring out the bugs in the Bonzack machine, and signed

0:38:08.719 --> 0:38:11.200
<v Speaker 2>a deal with the inventor. During his first year of production,

0:38:11.360 --> 0:38:13.719
<v Speaker 2>using his team of important hand rollers, Duke turned out

0:38:13.800 --> 0:38:17.720
<v Speaker 2>nine point eight million cigarettes. In contrast, using the Bonsack

0:38:17.800 --> 0:38:21.120
<v Speaker 2>machines enabled him to produce seven hundred and forty four

0:38:21.320 --> 0:38:26.520
<v Speaker 2>million cigarettes in eighteen eighty eight. So eighteen eighty one,

0:38:26.800 --> 0:38:30.200
<v Speaker 2>nine point eight million cigarettes, he gets the Bonsack machine

0:38:30.320 --> 0:38:34.280
<v Speaker 2>seven hundred and forty four million. That is a snick

0:38:34.320 --> 0:38:36.120
<v Speaker 2>at significant increase in production.

0:38:36.160 --> 0:38:39.120
<v Speaker 5>That right there as a turning point. Huh, that's going

0:38:39.200 --> 0:38:40.360
<v Speaker 5>to change a few things.

0:38:40.560 --> 0:38:43.760
<v Speaker 2>So he's making a lot of cigarettes now, which is great.

0:38:44.239 --> 0:38:47.080
<v Speaker 2>He's able to make them half as expensive as they

0:38:47.120 --> 0:38:50.040
<v Speaker 2>were before, and he's able to, like number one, sell

0:38:50.080 --> 0:38:53.000
<v Speaker 2>them for cheaper and also make a lot more profit

0:38:53.160 --> 0:38:57.399
<v Speaker 2>for per cigarette. But there's problem, which is that only

0:38:57.440 --> 0:39:01.160
<v Speaker 2>about two percent of Americans who smoke smokes itigarettes, and

0:39:01.320 --> 0:39:04.880
<v Speaker 2>so the fact that he's making seven hundred and thirty

0:39:04.920 --> 0:39:07.440
<v Speaker 2>million more cigarettes per year means that he's got a

0:39:07.480 --> 0:39:09.360
<v Speaker 2>lot of cigarettes he can't sell because there's just not

0:39:09.440 --> 0:39:12.759
<v Speaker 2>that many smokers out there. So this is a this

0:39:12.880 --> 0:39:17.880
<v Speaker 2>is a problem for Old Duke, and Duke realizes that, like,

0:39:18.000 --> 0:39:20.759
<v Speaker 2>if he's going to make this thing profitable, what he's

0:39:20.800 --> 0:39:23.320
<v Speaker 2>going to have to do is create demand for cigarettes.

0:39:23.440 --> 0:39:26.440
<v Speaker 2>He's going to have to convince Americans that they actually

0:39:26.480 --> 0:39:29.080
<v Speaker 2>want not just to smoke cigarettes, but to smoke a

0:39:29.120 --> 0:39:31.440
<v Speaker 2>shitload of them. Because one of the things that becomes

0:39:31.440 --> 0:39:33.680
<v Speaker 2>clear is like, well, we went from nine point eight

0:39:33.719 --> 0:39:35.680
<v Speaker 2>million is seven hundred and forty four million for nothing.

0:39:35.719 --> 0:39:37.440
<v Speaker 2>We could make billions of these year. This wouldn't be

0:39:37.440 --> 0:39:40.080
<v Speaker 2>a problem at all. We just need that many smokers

0:39:40.080 --> 0:39:46.319
<v Speaker 2>to exist. So that's a difficult task, right, Old Duke

0:39:47.000 --> 0:39:51.240
<v Speaker 2>is going to need to actually like create a hunger

0:39:51.280 --> 0:39:54.200
<v Speaker 2>for billions of cigarettes in the world in order to

0:39:54.200 --> 0:39:57.440
<v Speaker 2>make this payoff. And that's exactly what he does next.

0:39:59.000 --> 0:40:03.640
<v Speaker 5>Great, yeah, so wonderful world of tobacco marketing.

0:40:04.560 --> 0:40:09.120
<v Speaker 2>Yes, it's that's what we're that's what we're building towards here.

0:40:10.520 --> 0:40:12.800
<v Speaker 2>So one of the things that happens when Duke starts

0:40:12.800 --> 0:40:16.360
<v Speaker 2>manufacturing his cigarettes is that suddenly no corporation can afford

0:40:16.400 --> 0:40:19.200
<v Speaker 2>to sell cigarettes without rolling them on a Bonzac machine.

0:40:19.280 --> 0:40:22.600
<v Speaker 2>It just is so much more efficient. And because Duke

0:40:22.640 --> 0:40:25.799
<v Speaker 2>hand helped fix the Bonzac machines, he owns part of

0:40:25.840 --> 0:40:28.479
<v Speaker 2>the patent effectively, So one of the ways he's making

0:40:28.480 --> 0:40:31.040
<v Speaker 2>money is that everyone who's making cigarettes is giving money

0:40:31.040 --> 0:40:34.799
<v Speaker 2>to Duke. He Also, one of the things he does

0:40:34.840 --> 0:40:38.360
<v Speaker 2>that's smart is in order to kind of everyone's worried, Okay,

0:40:38.360 --> 0:40:40.319
<v Speaker 2>are people not gonna want to smoke cigarettes that are

0:40:40.400 --> 0:40:44.440
<v Speaker 2>rolled by machine? Duke starts bragging that his cigarettes or

0:40:44.440 --> 0:40:46.520
<v Speaker 2>machine rolled. He puts it on the packages as like

0:40:46.560 --> 0:40:48.319
<v Speaker 2>a way of like, just what if we just trying

0:40:48.360 --> 0:40:50.680
<v Speaker 2>to convince people that machine rolled is better than handwriting.

0:40:50.960 --> 0:40:54.600
<v Speaker 2>It's cleaner, it's more hygienic, it's more modern, right, all

0:40:54.640 --> 0:40:57.480
<v Speaker 2>of which is technically true. The next I want to

0:40:57.520 --> 0:41:00.360
<v Speaker 2>quote from a book called The Cigarette Century by Alan Brandt.

0:41:01.120 --> 0:41:03.760
<v Speaker 2>By eighteen eighty four, while his competitors were still hesitating,

0:41:03.880 --> 0:41:06.760
<v Speaker 2>Duke had installed two Bonzack machines in his Durrow factory.

0:41:07.040 --> 0:41:10.040
<v Speaker 2>A year later, after experimenting to improve the machine's performance,

0:41:10.120 --> 0:41:12.319
<v Speaker 2>Duke signed a secret contract in which he agreed that

0:41:12.320 --> 0:41:15.000
<v Speaker 2>he would produce all his cigarettes with the Bonzac machine.

0:41:15.120 --> 0:41:18.800
<v Speaker 2>In return, Bonzac reduced Duke's royalties to twenty cents per thousand.

0:41:19.160 --> 0:41:21.960
<v Speaker 2>Duke and Bonzac soon reached a further agreement guaranteeing Duke

0:41:22.000 --> 0:41:25.880
<v Speaker 2>of twenty five percent discount on royalties against all other manufacturers. Also,

0:41:25.960 --> 0:41:30.040
<v Speaker 2>Duke shrewdly hired one of Bonzac's disgruntled mechanics, William Thomas O'Brien,

0:41:30.080 --> 0:41:33.440
<v Speaker 2>to operate his machines, assuring fewer breakdowns than his competition.

0:41:33.800 --> 0:41:37.480
<v Speaker 2>By June eighteen eighty six, O'Brien was meticulously maintaining ten machines.

0:41:37.719 --> 0:41:40.800
<v Speaker 2>Duke placed a heavy emphasis on efficiency and continuous production.

0:41:41.280 --> 0:41:43.320
<v Speaker 2>The lessons he learned to developing the mass production of

0:41:43.320 --> 0:41:46.920
<v Speaker 2>cigarettes he would soon apply more broadly to industrial organization.

0:41:47.239 --> 0:41:50.640
<v Speaker 2>By becoming Bonzak's premier customer, Duke secured essential control over

0:41:50.680 --> 0:41:55.000
<v Speaker 2>its technology and turned Bonzac's patent into a powerful competitive advantage.

0:41:55.120 --> 0:41:57.960
<v Speaker 2>It was increasingly common for inventors to relinquish their patents

0:41:57.960 --> 0:42:01.480
<v Speaker 2>to corporations. Duke understood the control of the bonsacked patent

0:42:01.760 --> 0:42:05.000
<v Speaker 2>through his secret discounted licensing agreement was a critical lever

0:42:05.080 --> 0:42:08.360
<v Speaker 2>in dominating the cigarette trade. His deal with Bonzac reflected

0:42:08.400 --> 0:42:10.800
<v Speaker 2>an important change in the character of the patent system

0:42:10.960 --> 0:42:14.120
<v Speaker 2>from a legal mechanism protecting independent inventors to one that

0:42:14.160 --> 0:42:17.680
<v Speaker 2>would protect large and powerful corporations. Duke is, what he's

0:42:17.719 --> 0:42:21.960
<v Speaker 2>done here is in the modern usage of patents corporations

0:42:22.000 --> 0:42:25.520
<v Speaker 2>for corporate advantage. Right, Like, everyone who is who, like

0:42:25.560 --> 0:42:28.040
<v Speaker 2>every business leader who follows in any kind of industry

0:42:28.080 --> 0:42:28.880
<v Speaker 2>is going to copy.

0:42:28.960 --> 0:42:31.040
<v Speaker 4>Yes, yeah, man, that might be one of the things

0:42:31.040 --> 0:42:32.200
<v Speaker 4>that's killed more people than.

0:42:32.120 --> 0:42:36.160
<v Speaker 2>Cigarettes, right Like, yeah, yeah, because a lot of medical

0:42:36.200 --> 0:42:39.000
<v Speaker 2>patents and stuff that works on the same fucking idea,

0:42:39.080 --> 0:42:39.279
<v Speaker 2>you know.

0:42:39.920 --> 0:42:43.320
<v Speaker 4>Yeah, nearly every nearly every drug is patented.

0:42:43.800 --> 0:42:45.960
<v Speaker 2>And of course he's not trying to do anything evil

0:42:45.960 --> 0:42:54.759
<v Speaker 2>with it. He just wants everyone to smoke cigarettes, perfectly, perfectly, morally, uncomplicated, ironically.

0:42:54.800 --> 0:42:57.120
<v Speaker 5>I just we talked about it on the episode of

0:42:57.239 --> 0:43:01.280
<v Speaker 5>It Could Happen Here on Monday. But UCLA is pursuing

0:43:01.280 --> 0:43:05.040
<v Speaker 5>an IP case in India about a prostate counter drug

0:43:05.080 --> 0:43:09.400
<v Speaker 5>called egg Standy, which they're trying to stop a generic production,

0:43:09.440 --> 0:43:11.480
<v Speaker 5>a cheaper generic production of But I'm just imagining the

0:43:11.880 --> 0:43:14.920
<v Speaker 5>old handshake mean between CLA and Duke here and giving

0:43:14.920 --> 0:43:16.760
<v Speaker 5>people king service. The thing.

0:43:18.600 --> 0:43:19.280
<v Speaker 4>Coming together.

0:43:19.920 --> 0:43:24.480
<v Speaker 2>That's beautiful. So the Bonzac machine quickly replaced human rollers

0:43:24.760 --> 0:43:27.320
<v Speaker 2>who left the cigarette industry to roll cigars, which is

0:43:27.360 --> 0:43:29.640
<v Speaker 2>the only form of tobacco that's going to prove immune

0:43:29.719 --> 0:43:32.359
<v Speaker 2>to the corporate age that Duke is ushering in. Through

0:43:32.360 --> 0:43:35.239
<v Speaker 2>the eighteen eighties and eighteen nineties, cigarette smoking increased, and

0:43:35.280 --> 0:43:37.480
<v Speaker 2>the size of a pack doubled from ten to twenty,

0:43:37.719 --> 0:43:40.080
<v Speaker 2>taking advantage of how easy it was to smoke.

0:43:40.160 --> 0:43:40.399
<v Speaker 4>Now.

0:43:40.719 --> 0:43:43.600
<v Speaker 2>The first proper matchbooks, invented in the early twentieth century

0:43:43.640 --> 0:43:47.160
<v Speaker 2>helped spur adoption, but by nineteen hundred, still less than

0:43:47.200 --> 0:43:51.239
<v Speaker 2>two percent of tobacco consumers are smoking cigarettes. Now, Duke

0:43:51.320 --> 0:43:53.520
<v Speaker 2>knows that his dream of selling cigarettes to the world

0:43:53.640 --> 0:43:55.799
<v Speaker 2>is not going to work if he can't convince Americans

0:43:55.800 --> 0:43:57.680
<v Speaker 2>that they wanted to smoke, and that they wanted to

0:43:57.680 --> 0:44:00.040
<v Speaker 2>smoke as a habit. So he set out to do

0:44:00.239 --> 0:44:02.560
<v Speaker 2>something no one had ever really done before, which was

0:44:02.640 --> 0:44:07.120
<v Speaker 2>create a market for a product using advertising. Obviously, merchants

0:44:07.120 --> 0:44:10.279
<v Speaker 2>since time immemorial had advertised their wares and attempted to

0:44:10.280 --> 0:44:12.880
<v Speaker 2>set themselves apart from the competition. But what Duke is

0:44:12.920 --> 0:44:15.399
<v Speaker 2>doing is new. Duke is trying to convince people they

0:44:15.400 --> 0:44:18.560
<v Speaker 2>want to do something they haven't done that that's not

0:44:18.600 --> 0:44:21.120
<v Speaker 2>really been a thing in capitalism up to this point.

0:44:23.080 --> 0:44:25.920
<v Speaker 2>It's one thing to be like, hey, I'm Samuel Colt.

0:44:25.920 --> 0:44:28.560
<v Speaker 2>I've invented a better handgun like you want. If you

0:44:28.600 --> 0:44:30.920
<v Speaker 2>want a handgun, you want a handgun. My job with

0:44:31.000 --> 0:44:33.480
<v Speaker 2>my marketing is is to convince you mind's the best, right,

0:44:33.719 --> 0:44:36.680
<v Speaker 2>But you're not convincing people well now I need a gun, right,

0:44:36.760 --> 0:44:38.560
<v Speaker 2>like they decide they need a gun because it's the

0:44:38.560 --> 0:44:43.600
<v Speaker 2>fucking eighteen eighties or what fucking Duke is like. These

0:44:43.800 --> 0:44:47.560
<v Speaker 2>people are fine without cigarettes. That's this isn't a problem.

0:44:47.600 --> 0:44:49.560
<v Speaker 2>There's not a need that I'm trying to serve here.

0:44:49.800 --> 0:44:52.640
<v Speaker 2>I have to create it. And one of the first

0:44:52.680 --> 0:44:56.279
<v Speaker 2>plays he's going to do this is really quite innovative

0:44:56.440 --> 0:44:58.800
<v Speaker 2>and it ends in a surprising place. So in the

0:44:58.880 --> 0:45:02.080
<v Speaker 2>late eighteen eighties, for much tradesmen had set to making stiff,

0:45:02.200 --> 0:45:07.640
<v Speaker 2>colorful cards to advertise their businesses. These cards often featured

0:45:07.680 --> 0:45:12.160
<v Speaker 2>illustrations of women generally wearing very little clothing, or sports heroes,

0:45:12.280 --> 0:45:16.040
<v Speaker 2>or like historical landmarks to make them collectible and thus

0:45:16.160 --> 0:45:19.480
<v Speaker 2>give individual people a reason to keep a business card

0:45:19.560 --> 0:45:22.640
<v Speaker 2>in their possession. Now we don't know where Duke first

0:45:22.719 --> 0:45:25.760
<v Speaker 2>heard about this phenomenon, but starting in the eighteen eighties,

0:45:25.800 --> 0:45:28.240
<v Speaker 2>he had a print shop installed in his Durham factory

0:45:28.239 --> 0:45:30.680
<v Speaker 2>that could make color prints. At first, he printed out

0:45:30.680 --> 0:45:34.040
<v Speaker 2>the standard advertisements and coupons that most businessmen used, but

0:45:34.200 --> 0:45:36.120
<v Speaker 2>soon he hit upon an idea and I'm going to

0:45:36.200 --> 0:45:39.600
<v Speaker 2>quote from Duke University here, with each pack of cigarettes,

0:45:39.640 --> 0:45:42.120
<v Speaker 2>a small cardboard insert was added to stiff in the box.

0:45:42.400 --> 0:45:45.320
<v Speaker 2>Duke employed a little imagination and turned these simple workhourses

0:45:45.360 --> 0:45:47.960
<v Speaker 2>into a powerful marketing tool by printing the brand name

0:45:47.960 --> 0:45:49.879
<v Speaker 2>of the cigarettes along with a picture that was part

0:45:49.880 --> 0:45:52.200
<v Speaker 2>of a larger series in which was meant to be collected.

0:45:52.600 --> 0:45:55.840
<v Speaker 2>Series of birds, flags, civil war generals, and baseball players

0:45:55.840 --> 0:45:59.680
<v Speaker 2>were employed frequently with historical or educational information on them.

0:46:00.000 --> 0:46:03.520
<v Speaker 2>Photographs of actresses, women placed in a variety of poses,

0:46:03.560 --> 0:46:06.759
<v Speaker 2>and often rather revealing costumes for the time were also

0:46:06.840 --> 0:46:09.759
<v Speaker 2>used on the insert cards and exceeded all expectations and

0:46:09.800 --> 0:46:13.600
<v Speaker 2>their popularity along the public. So a lot of these

0:46:13.640 --> 0:46:17.000
<v Speaker 2>trading cards, and these are the first trading cards, are

0:46:17.080 --> 0:46:20.640
<v Speaker 2>outright pornographic, at least by nineteenth century standards, and there

0:46:20.680 --> 0:46:23.640
<v Speaker 2>are outcries against the practice because the people who want

0:46:23.680 --> 0:46:27.320
<v Speaker 2>them the most are young boys. Are kids, right, kids

0:46:27.360 --> 0:46:31.440
<v Speaker 2>start smoking to collect trading cards. That's what how juvenile

0:46:31.440 --> 0:46:34.880
<v Speaker 2>smoking starts at the United States. Great They want the

0:46:34.920 --> 0:46:37.160
<v Speaker 2>collect baseball cards and to do so they have to

0:46:37.200 --> 0:46:42.000
<v Speaker 2>buy packs of cigarettes. And this works like gang. It

0:46:42.080 --> 0:46:46.280
<v Speaker 2>increases cigarette sales massively. It's a really successful ad campaign.

0:46:46.480 --> 0:46:48.800
<v Speaker 2>But it also leads to a wave of young cigarette

0:46:48.800 --> 0:46:52.680
<v Speaker 2>addicts who are also getting into porn, which is difficult

0:46:52.719 --> 0:46:55.520
<v Speaker 2>for people to accept. Busy bodies of the day to accept.

0:46:55.840 --> 0:46:58.479
<v Speaker 2>One of those busy bodies included Duke's father, who wrote

0:46:58.480 --> 0:47:01.360
<v Speaker 2>this letter to his son in eighteen ninety four. My

0:47:01.440 --> 0:47:03.880
<v Speaker 2>dear son, I have received the enclosed letter from the

0:47:03.880 --> 0:47:06.759
<v Speaker 2>Reverend from the Reverend John C. Hokott, and am much

0:47:06.800 --> 0:47:10.120
<v Speaker 2>impressed with the wisdom of his argument against circulating lascivious

0:47:10.120 --> 0:47:12.680
<v Speaker 2>photographs with cigarettes, and have made up my mind to

0:47:12.719 --> 0:47:15.080
<v Speaker 2>bring the matter to your attention and the interest of morality,

0:47:15.280 --> 0:47:16.920
<v Speaker 2>and in the hope that you can invent a proper

0:47:16.960 --> 0:47:20.359
<v Speaker 2>substitute for these pictures which will answer your requirements as

0:47:20.360 --> 0:47:23.080
<v Speaker 2>an advertisement as well as an inducement to purchase. His

0:47:23.200 --> 0:47:25.400
<v Speaker 2>views are so thoroughly and plainly stated that I do

0:47:25.440 --> 0:47:27.600
<v Speaker 2>not know how I can add anything except to state

0:47:27.600 --> 0:47:29.360
<v Speaker 2>that they accord with my own, and that I have

0:47:29.400 --> 0:47:32.400
<v Speaker 2>always looked upon the distribution of this character of advertisement

0:47:32.520 --> 0:47:35.400
<v Speaker 2>is wrong in its pernicious effects upon young men and womenhood,

0:47:35.680 --> 0:47:39.240
<v Speaker 2>and therefore has not jingled with my religious impulses, outside

0:47:39.280 --> 0:47:41.719
<v Speaker 2>of the fact that we owe Christianity all the assistance

0:47:41.719 --> 0:47:43.920
<v Speaker 2>we can lend it in any form which is paramount

0:47:43.920 --> 0:47:46.799
<v Speaker 2>to any other consideration. I am fully convinced that this

0:47:46.880 --> 0:47:50.000
<v Speaker 2>mode of advertising will be used and greatly strengthened the

0:47:50.160 --> 0:47:52.920
<v Speaker 2>arguments against will be used, and will greatly strengthen the

0:47:53.000 --> 0:47:55.800
<v Speaker 2>arguments against cigarettes and the legislative halls of the States.

0:47:56.080 --> 0:47:58.400
<v Speaker 2>I hope you will consider this carefully and appreciate my

0:47:58.560 --> 0:48:00.839
<v Speaker 2>side of the question. It would please me very much

0:48:00.880 --> 0:48:03.879
<v Speaker 2>to know that a change has been made. Duke does

0:48:03.920 --> 0:48:11.080
<v Speaker 2>not make a change he is fined with it. Yeah,

0:48:11.120 --> 0:48:13.640
<v Speaker 2>so Duke is obviously not going to turn his back

0:48:13.719 --> 0:48:16.720
<v Speaker 2>on all of this money because of simple morality. Instead,

0:48:16.760 --> 0:48:19.920
<v Speaker 2>he publishes advertising that encourages kids to complete sets of

0:48:19.960 --> 0:48:22.759
<v Speaker 2>trading cards, and he expands his advertising budget to keep

0:48:22.760 --> 0:48:25.759
<v Speaker 2>a steady stream of new collectibles going out with his cigarettes.

0:48:26.120 --> 0:48:29.400
<v Speaker 2>It was a stunning success, and, as Alan Brandt notes, quote,

0:48:29.600 --> 0:48:33.080
<v Speaker 2>this commodity connected collecting was a lasting innovation that continues

0:48:33.080 --> 0:48:36.520
<v Speaker 2>today with baseball cards and Pokemon. Duke had discovered important

0:48:36.520 --> 0:48:39.480
<v Speaker 2>incentives for smoking in the cultural rituals of youth. We

0:48:39.600 --> 0:48:44.440
<v Speaker 2>owe pokemon to cigarettes. Amazing, that's incredible.

0:48:44.600 --> 0:48:49.120
<v Speaker 5>Yeah, yeah, wow, I'm just imagine buying a pack of

0:48:49.200 --> 0:48:52.040
<v Speaker 5>mulbras to see him like a scourge, a shiny Cha

0:48:52.200 --> 0:48:53.200
<v Speaker 5>median or something.

0:48:53.520 --> 0:48:57.440
<v Speaker 2>Honestly, what about our culture wouldn't be better if, like,

0:48:57.560 --> 0:48:59.840
<v Speaker 2>in order to get a magic the Gathering Deck, you

0:49:00.040 --> 0:49:06.080
<v Speaker 2>had to smoke three entire cartons of Paul Moss.

0:49:06.520 --> 0:49:08.840
<v Speaker 4>Yeah. I love that. It's just it's like the happy

0:49:08.920 --> 0:49:11.240
<v Speaker 4>meal of cigarettes. It's great. It's perfect.

0:49:12.680 --> 0:49:15.719
<v Speaker 2>To match it like some nerdy sixteen year old like

0:49:15.880 --> 0:49:18.480
<v Speaker 2>lying on his side, like puking as he smokes his

0:49:18.520 --> 0:49:21.560
<v Speaker 2>fiftieth cigarette of the day. I need a lightning bolt card.

0:49:24.520 --> 0:49:30.319
<v Speaker 5>He's trying to evolve his peak atue good dies of

0:49:30.440 --> 0:49:32.719
<v Speaker 5>smoking inhalation, trying to get a bulbo sore.

0:49:35.200 --> 0:49:36.600
<v Speaker 4>I choose you lung cancer.

0:49:37.120 --> 0:49:39.600
<v Speaker 2>Now you know what else will give you lung cancer? James?

0:49:41.200 --> 0:49:44.520
<v Speaker 4>Is it the cigarettes that Sophie's saying to children behind

0:49:44.560 --> 0:49:45.560
<v Speaker 4>the it is?

0:49:45.640 --> 0:49:48.360
<v Speaker 2>It is the cigarettes that Sophie's sells to children behind

0:49:48.360 --> 0:49:53.279
<v Speaker 2>the school are very likely to cause cancer. But uh,

0:49:54.160 --> 0:49:59.120
<v Speaker 2>you know that's the way it works, Okay.

0:50:00.080 --> 0:50:00.239
<v Speaker 4>So.

0:50:07.840 --> 0:50:14.320
<v Speaker 2>Ah, God, aren't we living well today? What a beautiful

0:50:14.360 --> 0:50:20.080
<v Speaker 2>world we have in this America that I love? How

0:50:20.080 --> 0:50:26.440
<v Speaker 2>are you all, Sophie?

0:50:26.800 --> 0:50:31.879
<v Speaker 1>I'm just thoroughly disappointed in your actions? What else is new?

0:50:32.320 --> 0:50:35.719
<v Speaker 2>Well, Sophie, you know what I'm not disappointed by is

0:50:35.760 --> 0:50:40.440
<v Speaker 2>the innovative thought leaders in big tobacco building the modern

0:50:40.480 --> 0:50:45.040
<v Speaker 2>world and inventing pokemon. So Duke understood instinctively that children

0:50:45.040 --> 0:50:49.440
<v Speaker 2>were the future of cigarettes. Established tobacco consumers had already

0:50:49.480 --> 0:50:52.560
<v Speaker 2>had their preferences like set for plug tobacco or snuff,

0:50:52.640 --> 0:50:55.760
<v Speaker 2>or for pipe tobacco or cigars, and these methods involved

0:50:55.800 --> 0:50:59.959
<v Speaker 2>less consumption or at least pickier consumers. Cigarettes smoked quickly

0:51:00.160 --> 0:51:02.840
<v Speaker 2>and more conveniently than other tobacco products, and they caused

0:51:02.920 --> 0:51:05.799
<v Speaker 2>less mess. They were also more addictive, which allowed for

0:51:05.800 --> 0:51:09.200
<v Speaker 2>a quick and repeatable high any time. Again, most people

0:51:09.239 --> 0:51:11.520
<v Speaker 2>were chewing tobacco prior to this, So if people start

0:51:11.560 --> 0:51:14.080
<v Speaker 2>smoking instead of chewing, suddenly you don't have buckets of

0:51:14.120 --> 0:51:18.360
<v Speaker 2>spit all over the place. Again, probably a net positive.

0:51:20.280 --> 0:51:23.160
<v Speaker 2>Now that said, you also have like more people smoking

0:51:23.200 --> 0:51:26.040
<v Speaker 2>in public places, which is a negative. But anyway. The

0:51:26.040 --> 0:51:27.920
<v Speaker 2>New York Times publishes an article at the time that

0:51:28.000 --> 0:51:31.960
<v Speaker 2>complains about Duke's attempt to entice boys to excessive cigarette smoking,

0:51:32.040 --> 0:51:35.240
<v Speaker 2>and notes every possible device has been employed to interest

0:51:35.280 --> 0:51:39.319
<v Speaker 2>the juvenile mind, notably the lithograph album. Youngsters seeking these

0:51:39.320 --> 0:51:42.160
<v Speaker 2>picture books clamoring for the reward of self inflicted injury.

0:51:42.360 --> 0:51:44.480
<v Speaker 2>Many a boy under twelve years is striving for the

0:51:44.600 --> 0:51:49.520
<v Speaker 2>entire collection, which necessitates the consumption of nearly twelve thousand cigarettes.

0:51:52.080 --> 0:51:55.400
<v Speaker 2>They're like trying to collect these picture books and smoking

0:51:55.880 --> 0:51:57.520
<v Speaker 2>twelve thousand cigarettes.

0:51:58.719 --> 0:52:03.120
<v Speaker 4>That is how you got your mole. Oh if that

0:52:03.280 --> 0:52:04.440
<v Speaker 4>is a rough a music.

0:52:04.280 --> 0:52:06.520
<v Speaker 2>That is an setting amount of cigarettes.

0:52:06.800 --> 0:52:08.360
<v Speaker 4>Yeah, that's a lot of cigarettes.

0:52:09.280 --> 0:52:13.560
<v Speaker 2>Wow, Yeah, that is that is an outrageous quantity of cigarettes.

0:52:15.080 --> 0:52:18.000
<v Speaker 2>Duke can just hit upon a baller way to move cigarettes.

0:52:18.200 --> 0:52:22.319
<v Speaker 2>He'd effectively invented the concept of collectible products as advertisements.

0:52:22.560 --> 0:52:25.080
<v Speaker 2>He starts doing like sweepstakes right where you collect you know,

0:52:25.120 --> 0:52:27.200
<v Speaker 2>different things that are on the boxes to turn them

0:52:27.200 --> 0:52:29.160
<v Speaker 2>in to see if you can win like a prize.

0:52:29.480 --> 0:52:30.200
<v Speaker 4>And it's yeah.

0:52:30.239 --> 0:52:33.520
<v Speaker 2>He also just like gives stuff. So basically everything from

0:52:33.560 --> 0:52:36.839
<v Speaker 2>how McDonald's happy Meals and like Funko pops to every

0:52:36.880 --> 0:52:40.160
<v Speaker 2>product sweep steaks you've ever seen are all descendants of

0:52:40.200 --> 0:52:42.759
<v Speaker 2>what Duke is inventing in this period, which is just

0:52:42.880 --> 0:52:47.480
<v Speaker 2>like different ways to get cigarettes in kids' mouths. We

0:52:47.719 --> 0:52:51.080
<v Speaker 2>like all the entire toolbox of capitalism is being created.

0:52:51.160 --> 0:52:55.960
<v Speaker 2>It's being created to push cigarettes to children. Duke changed

0:52:55.960 --> 0:52:59.200
<v Speaker 2>his company's name to American Tobacco, which reflected his ambition

0:52:59.280 --> 0:53:01.520
<v Speaker 2>to be the alpha and omega of tobacco sales and

0:53:01.560 --> 0:53:04.760
<v Speaker 2>production in the United States. He poured unheard of amounts

0:53:04.760 --> 0:53:07.160
<v Speaker 2>of money into his ad budget, soon spending nearly a

0:53:07.239 --> 0:53:09.640
<v Speaker 2>quarter of the money he made on sales on ads.

0:53:10.040 --> 0:53:12.840
<v Speaker 2>His competitors were forced to pour similar amounts of cash

0:53:12.880 --> 0:53:16.479
<v Speaker 2>into their own efforts igniting the first national billboard War

0:53:16.800 --> 0:53:18.799
<v Speaker 2>and leading to a massive surge in the amount of

0:53:19.160 --> 0:53:22.400
<v Speaker 2>visual advertising in the United States. This is what starts

0:53:22.440 --> 0:53:24.400
<v Speaker 2>to fill the country side up with ads with like

0:53:24.440 --> 0:53:27.479
<v Speaker 2>billboards and other kinds of big public ads. Is Duke

0:53:27.600 --> 0:53:29.680
<v Speaker 2>spending all this money on cigarette ads?

0:53:30.960 --> 0:53:34.720
<v Speaker 4>Wow? So in ad gave us the monkey wrench Gang?

0:53:36.120 --> 0:53:38.239
<v Speaker 2>Yeah, so he is. He has, in the space of

0:53:38.280 --> 0:53:40.880
<v Speaker 2>what we've talked about so far, given us like modern

0:53:40.920 --> 0:53:43.200
<v Speaker 2>patent law and all of the people that get killed

0:53:43.239 --> 0:53:46.440
<v Speaker 2>as a result of medical device patents. He's given us

0:53:46.600 --> 0:53:50.960
<v Speaker 2>trading cards, He's given us like sweepstakes and like toy collecting,

0:53:51.880 --> 0:53:56.879
<v Speaker 2>and he's given us fucking billboards and the monkey Wrinch Gang.

0:53:56.960 --> 0:54:00.440
<v Speaker 2>So that's that's a lot for one guy. Yeah, real

0:54:00.520 --> 0:54:03.080
<v Speaker 2>mikes bag. Now, one of the things that this does,

0:54:03.320 --> 0:54:06.839
<v Speaker 2>he's made it impossible, very close to impossible, for new

0:54:06.960 --> 0:54:10.440
<v Speaker 2>companies to get into the cigarette business. Number One, you

0:54:10.520 --> 0:54:12.319
<v Speaker 2>have to be able to buy a cigarette machine to

0:54:12.360 --> 0:54:14.560
<v Speaker 2>be profitable, and that costs money. Number Two, you have

0:54:14.640 --> 0:54:17.319
<v Speaker 2>to have a shitload of cash to make ads. So

0:54:17.520 --> 0:54:21.440
<v Speaker 2>just like some young upstart who wants to sell cigarettes

0:54:21.480 --> 0:54:22.799
<v Speaker 2>to people isn't going to be able to get into

0:54:22.840 --> 0:54:25.600
<v Speaker 2>the business unless they're backed by some serious moneyed interests,

0:54:25.640 --> 0:54:28.719
<v Speaker 2>because it's just too expensive to get into it. From

0:54:28.719 --> 0:54:31.839
<v Speaker 2>the late eighteen eighties, Duke sent out regular feelers to

0:54:31.880 --> 0:54:34.640
<v Speaker 2>his competitors asking if they'd be open to a buyout.

0:54:34.960 --> 0:54:36.920
<v Speaker 2>Most of them turned him down, but as the eighteen

0:54:37.000 --> 0:54:39.160
<v Speaker 2>hundreds drew to a close, the fortunes of Duke and

0:54:39.200 --> 0:54:42.279
<v Speaker 2>his competitors, the fortunes that Duke and his competitors were

0:54:42.320 --> 0:54:44.560
<v Speaker 2>throwing into ads had them all looking for a better way.

0:54:44.600 --> 0:54:47.399
<v Speaker 2>They're just spending too much damn money competing with each other.

0:54:47.800 --> 0:54:50.600
<v Speaker 2>In January of eighteen ninety, Duke strong armed his fellow

0:54:50.640 --> 0:54:54.440
<v Speaker 2>tobacco lords to join a consortium, the American Tobacco Company,

0:54:54.520 --> 0:54:57.040
<v Speaker 2>which would seek to monopolize not just tobacco sold in

0:54:57.080 --> 0:55:01.000
<v Speaker 2>the United States, but produced as well. Overnight, the American

0:55:01.000 --> 0:55:04.160
<v Speaker 2>Tobacco Company was responsible for ninety percent of all cigarette

0:55:04.200 --> 0:55:07.280
<v Speaker 2>sales in the United States. Duke had formed a monopoly,

0:55:07.440 --> 0:55:10.400
<v Speaker 2>getting his competitors to agree to fixed prices and wages

0:55:10.440 --> 0:55:13.239
<v Speaker 2>in order to save money on advertising and production, and

0:55:13.280 --> 0:55:15.640
<v Speaker 2>to avoid the struggles for dominance that had devoured their

0:55:15.680 --> 0:55:18.719
<v Speaker 2>money in recent years. This was a winning strategy, and

0:55:18.760 --> 0:55:21.720
<v Speaker 2>as Duke took total control over the tobacco market. Prices

0:55:21.760 --> 0:55:24.439
<v Speaker 2>fell for consumers, but this also meant a lot less

0:55:24.440 --> 0:55:26.440
<v Speaker 2>money for farmers, and the trust brought an end to

0:55:26.560 --> 0:55:30.360
<v Speaker 2>competitive bidding for tobacco harvests. As Alan Brandt makes clear,

0:55:30.400 --> 0:55:32.880
<v Speaker 2>in a single minded quest to control the future of tobacco,

0:55:33.360 --> 0:55:36.360
<v Speaker 2>Duke helped invent the modern concept of a mega corporation,

0:55:36.680 --> 0:55:39.120
<v Speaker 2>blazing a trail that would be followed by every ambitious

0:55:39.120 --> 0:55:43.799
<v Speaker 2>capitalist to come quote. Together, these three departments Audit, which

0:55:43.800 --> 0:55:47.720
<v Speaker 2>oversaw accounting and cost control, leaf and retail markets assured

0:55:47.719 --> 0:55:50.720
<v Speaker 2>the movement of cured tobacco from warehouse to factory to sales.

0:55:51.040 --> 0:55:54.720
<v Speaker 2>Individuals with specific expertise headed each department. The audit department,

0:55:54.760 --> 0:55:57.920
<v Speaker 2>for example, introduced innovative accounting procedures that would later be

0:55:58.040 --> 0:56:01.280
<v Speaker 2>utilized by many other industries. The success of Duke's enterprise,

0:56:01.320 --> 0:56:04.280
<v Speaker 2>which became a model for other industries, rested on salaried

0:56:04.320 --> 0:56:07.120
<v Speaker 2>executives who could assure the efficient functioning of their aspect

0:56:07.120 --> 0:56:09.640
<v Speaker 2>of the business, as well as tight coordination with other

0:56:09.680 --> 0:56:13.440
<v Speaker 2>departments and activities. In short, he invented the middle manager.

0:56:16.280 --> 0:56:18.920
<v Speaker 4>Just another wonderful contribution to society.

0:56:19.040 --> 0:56:22.279
<v Speaker 2>He's really just humming along here, creating the modern world.

0:56:22.480 --> 0:56:24.480
<v Speaker 4>Yeah, he's taking them off. Now.

0:56:24.520 --> 0:56:26.120
<v Speaker 2>One of the things that you know, when you invent

0:56:26.200 --> 0:56:28.280
<v Speaker 2>the middle manager, one of the things that you've done

0:56:28.520 --> 0:56:31.719
<v Speaker 2>is you've created the concept that's going to make up

0:56:31.760 --> 0:56:34.160
<v Speaker 2>most of the ranks of the emerging middle class. Right.

0:56:34.239 --> 0:56:36.160
<v Speaker 2>What are a lot of people in the middle class.

0:56:36.160 --> 0:56:40.120
<v Speaker 2>They're fucking middle managers, right, which is also a lot

0:56:40.160 --> 0:56:42.880
<v Speaker 2>of the people who are going to be tobacco consumers.

0:56:42.960 --> 0:56:43.120
<v Speaker 4>Right.

0:56:43.120 --> 0:56:46.120
<v Speaker 2>He's helping to create the basis of consumer culture here

0:56:46.520 --> 0:56:50.520
<v Speaker 2>as he builds effectively helps to build the idea of

0:56:51.680 --> 0:56:55.240
<v Speaker 2>a kind of new class structure in a lot of ways. Obviously,

0:56:55.280 --> 0:56:58.080
<v Speaker 2>like middle management had existed before, but not in the

0:56:58.160 --> 0:57:01.200
<v Speaker 2>kind of quantity that it had because prior to Duke,

0:57:01.760 --> 0:57:04.240
<v Speaker 2>you've got a lot of tobacco being made and sold,

0:57:04.280 --> 0:57:07.320
<v Speaker 2>and you've got a different sort of tobacco companies middle managers.

0:57:07.680 --> 0:57:09.600
<v Speaker 2>But the companies are all much smaller, and it's like

0:57:09.640 --> 0:57:12.640
<v Speaker 2>this company we handle production. This company like we we

0:57:12.680 --> 0:57:14.719
<v Speaker 2>handle like we get the tobacco from the farmers and

0:57:14.800 --> 0:57:16.840
<v Speaker 2>we process it. You know, we're the people who roll

0:57:16.880 --> 0:57:20.520
<v Speaker 2>it and sell it directly to the consumers. He's rolling

0:57:20.600 --> 0:57:23.120
<v Speaker 2>all of this into one giant venture, and instead of

0:57:23.600 --> 0:57:26.920
<v Speaker 2>the constituent parts being made up of small business owners,

0:57:27.080 --> 0:57:30.840
<v Speaker 2>the constituent parts are managed by middle managers who are

0:57:30.840 --> 0:57:35.000
<v Speaker 2>operating like rungs inside of this larger corporate structure. He's

0:57:35.000 --> 0:57:37.320
<v Speaker 2>not the first guy to do this, but he's the

0:57:37.360 --> 0:57:39.680
<v Speaker 2>first guy to do this and be this successful with it.

0:57:41.200 --> 0:57:44.280
<v Speaker 4>Yeah. Yeah, So it's a convertically integrated supply.

0:57:44.080 --> 0:57:49.960
<v Speaker 2>Chain, right, exactly exactly, So that's pretty cool. Everywhere he

0:57:50.040 --> 0:57:54.440
<v Speaker 2>cut out independent manufacturers and free agents, small reslers, and rollers.

0:57:54.760 --> 0:57:57.920
<v Speaker 2>The entire tobacco market went from an artisanal industry with

0:57:58.040 --> 0:58:01.080
<v Speaker 2>strong unions to a vast factory for the production of

0:58:01.120 --> 0:58:04.840
<v Speaker 2>identical machine rolled cigarettes. The only piece of the tobacco

0:58:05.000 --> 0:58:08.240
<v Speaker 2>business that successfully resisted and that maintained its high level

0:58:08.240 --> 0:58:11.880
<v Speaker 2>of unionization were cigars, which, for whatever reason, are kind

0:58:11.920 --> 0:58:13.640
<v Speaker 2>of immune to modernity.

0:58:13.880 --> 0:58:14.120
<v Speaker 4>Yeah.

0:58:15.200 --> 0:58:18.400
<v Speaker 5>I'm just realizing this guy is like Jeff Bezos.

0:58:17.760 --> 0:58:19.920
<v Speaker 2>He's the Besos of cigarettes.

0:58:20.120 --> 0:58:22.120
<v Speaker 4>Yeah, yeah, which, Jeff Bezos.

0:58:22.160 --> 0:58:23.880
<v Speaker 5>I'm sure we'd love to be the Besis of cigarettes

0:58:23.880 --> 0:58:26.160
<v Speaker 5>along with being on Bezos almost everything else.

0:58:26.080 --> 0:58:28.240
<v Speaker 2>Because it's a great thing to be the Bezos of.

0:58:29.640 --> 0:58:34.160
<v Speaker 2>So kudos to cigars. For being respect yeah, respect to

0:58:34.600 --> 0:58:39.040
<v Speaker 2>the cigar industry for fighting back against this. But obviously

0:58:39.560 --> 0:58:42.880
<v Speaker 2>Duke barely notices that, like he's you know, losing out

0:58:42.880 --> 0:58:45.440
<v Speaker 2>on this chunk of the business. He tells his board

0:58:45.440 --> 0:58:48.160
<v Speaker 2>that quote, the world is now our market for our product.

0:58:48.480 --> 0:58:50.480
<v Speaker 2>And in nineteen oh two he sets upon the goal

0:58:50.520 --> 0:58:53.520
<v Speaker 2>of getting the world to start adopting cigarettes. He signs

0:58:53.520 --> 0:58:57.000
<v Speaker 2>a deal with his largest foreign rival, the UK's Imperial Tobacco,

0:58:57.360 --> 0:58:59.920
<v Speaker 2>and they formed the British American Tobacco Corporation.

0:59:00.320 --> 0:59:02.080
<v Speaker 4>Of course, that's what the British wants called.

0:59:02.200 --> 0:59:07.600
<v Speaker 2>Yes, and they do. They're doing a tobacco imperialism, right.

0:59:07.640 --> 0:59:10.880
<v Speaker 2>They're going out with a goal of convincing people nations

0:59:10.920 --> 0:59:14.000
<v Speaker 2>who had never smoked to smoke now. And Jordan Goodman,

0:59:14.080 --> 0:59:16.880
<v Speaker 2>the author of Tobacco in History, notes to him every

0:59:16.920 --> 0:59:19.760
<v Speaker 2>cigarette was the same. All of the globalization that we

0:59:19.800 --> 0:59:22.240
<v Speaker 2>are now familiar with through McDonald's and Starbucks, all of

0:59:22.280 --> 0:59:25.480
<v Speaker 2>that was preceded by Duke and the cigarette. So not

0:59:25.520 --> 0:59:27.480
<v Speaker 2>only is he getting people hooked on cigarettes, he's getting

0:59:27.480 --> 0:59:30.200
<v Speaker 2>them hooked on the idea of this is a product

0:59:30.800 --> 0:59:33.760
<v Speaker 2>that comes under a specific brand and everyone in the

0:59:33.800 --> 0:59:37.440
<v Speaker 2>world consumes the same product the same way, right that

0:59:37.680 --> 0:59:39.800
<v Speaker 2>you know, you may you maybe if you're a cigarette

0:59:39.800 --> 0:59:42.040
<v Speaker 2>smoker in Turkey in the early eighteen hundreds and a

0:59:42.080 --> 0:59:44.360
<v Speaker 2>cigarette smoker in France, a cigarette smoker in the United States,

0:59:44.560 --> 0:59:47.400
<v Speaker 2>you are smoking something that was rolled down the street

0:59:47.400 --> 0:59:49.800
<v Speaker 2>from you at a shop, right, and probably tobacco that

0:59:49.880 --> 0:59:51.880
<v Speaker 2>was grown fairly close to you. There's a little bit

0:59:51.920 --> 0:59:55.440
<v Speaker 2>of movement around then around the world, but generally speaking,

0:59:55.640 --> 0:59:59.120
<v Speaker 2>you're consuming a local product because everything is pretty local.

1:00:00.080 --> 1:00:02.280
<v Speaker 2>He has invented the idea that no, no, no, if

1:00:02.320 --> 1:00:03.880
<v Speaker 2>you're going to be in a cigarettes, you're going to

1:00:03.920 --> 1:00:07.080
<v Speaker 2>smoke this specific kind of cigarette, and everyone on Earth

1:00:07.120 --> 1:00:07.959
<v Speaker 2>does it the same way.

1:00:09.400 --> 1:00:10.760
<v Speaker 4>Wow. Yeah, yeah, it's crazy.

1:00:10.960 --> 1:00:13.320
<v Speaker 5>It's like, yeah, he's now more or less invented like

1:00:13.360 --> 1:00:14.760
<v Speaker 5>the global commodity, right.

1:00:15.040 --> 1:00:17.560
<v Speaker 2>Yeah, yeah, this is like it's one of the very

1:00:17.640 --> 1:00:21.880
<v Speaker 2>first yeah, and probably the I think the first that's

1:00:21.920 --> 1:00:24.840
<v Speaker 2>like an individual consumer good, right, because this is starting

1:00:24.840 --> 1:00:27.680
<v Speaker 2>to happen with like steel and with fuel and stuff. Right,

1:00:28.000 --> 1:00:30.200
<v Speaker 2>But you as an individual are like going down to

1:00:30.240 --> 1:00:32.720
<v Speaker 2>the store to pick up you know, some fucking petroleum

1:00:32.800 --> 1:00:35.120
<v Speaker 2>or some cold generally, but you're gonna go down and

1:00:35.120 --> 1:00:37.680
<v Speaker 2>get a cigarette that's made by the British American company

1:00:37.720 --> 1:00:42.320
<v Speaker 2>every day, whether you live in fucking Tokyo or timbucktoo.

1:00:43.360 --> 1:00:46.000
<v Speaker 2>It hasn't spread quite that far yet, but this is

1:00:46.040 --> 1:00:49.640
<v Speaker 2>what's going to happen. Right. By nineteen oh four, cigarettes

1:00:49.640 --> 1:00:52.240
<v Speaker 2>had finally cracked five percent of the American market for

1:00:52.280 --> 1:00:54.360
<v Speaker 2>tobacco products. That seems small, but that means it's more

1:00:54.400 --> 1:00:57.280
<v Speaker 2>than doubled in a couple of years. Yea, Duke saw

1:00:57.320 --> 1:01:00.040
<v Speaker 2>them as the smart, smart product to push, but he

1:01:00.120 --> 1:01:02.560
<v Speaker 2>spent several years cornering the markets on plug and pipe

1:01:02.600 --> 1:01:05.680
<v Speaker 2>tobacco too, so they're selling everything. It's also worth noting that,

1:01:05.720 --> 1:01:08.240
<v Speaker 2>like Duke is a cigar man himself, he does not

1:01:08.400 --> 1:01:12.280
<v Speaker 2>understand why people like cigarettes. He does not like cigarettes.

1:01:12.480 --> 1:01:14.240
<v Speaker 2>He just is betting that they're going to be a

1:01:14.240 --> 1:01:20.320
<v Speaker 2>big deal, right perfect. So before he can kind of

1:01:20.600 --> 1:01:23.680
<v Speaker 2>take this idea further, though, the United States Congress starts

1:01:23.720 --> 1:01:25.880
<v Speaker 2>looking into his tobacco trust, which is, you know, what

1:01:26.000 --> 1:01:29.240
<v Speaker 2>he's made with American tobacco, He's formed a monopoly, and

1:01:29.320 --> 1:01:32.240
<v Speaker 2>they decide it's in violation of the Sherman Anti Trust Act,

1:01:32.280 --> 1:01:35.000
<v Speaker 2>which had also been created in eighteen ninety. Now it

1:01:35.040 --> 1:01:37.960
<v Speaker 2>took the governmental while to actually get to American tobacco,

1:01:38.000 --> 1:01:40.640
<v Speaker 2>and by the time it starts looking into things, American

1:01:40.680 --> 1:01:43.360
<v Speaker 2>tobacco controls not just ninety percent of the cigarette trade,

1:01:43.440 --> 1:01:46.120
<v Speaker 2>but seventy five to eighty five percent of all tobacco

1:01:46.240 --> 1:01:49.560
<v Speaker 2>sold in the United States. Duke had even recently started

1:01:49.600 --> 1:01:52.480
<v Speaker 2>buying up companies who were producing licorice paste to make

1:01:52.560 --> 1:01:57.720
<v Speaker 2>sweeter flavored cigarettes. So he's again a fucking trailblazer.

1:01:57.920 --> 1:02:01.680
<v Speaker 4>Yeah. Yeah, guys, you can try out in a great direction.

1:02:01.840 --> 1:02:04.919
<v Speaker 2>Necessarily maybe not in the best direction, but you can't.

1:02:05.000 --> 1:02:07.400
<v Speaker 2>You can't deny the man knows what he's doing. Yeah,

1:02:07.520 --> 1:02:09.800
<v Speaker 2>this is a dude who loves to make How rich

1:02:10.040 --> 1:02:13.280
<v Speaker 2>was this guy? I mean it doesn't because if you

1:02:13.640 --> 1:02:15.760
<v Speaker 2>actually translate it, it's just going to wind up being

1:02:15.760 --> 1:02:19.160
<v Speaker 2>in the tens of millions, which makes it like, effectively

1:02:19.200 --> 1:02:21.400
<v Speaker 2>he is a billionaire in his day, right, like for

1:02:21.440 --> 1:02:25.960
<v Speaker 2>everything that matters, you know, Yeah, he has infinity dollars.

1:02:26.200 --> 1:02:28.040
<v Speaker 5>You do have to think how different would the world

1:02:28.080 --> 1:02:29.880
<v Speaker 5>be if we've just given him Twitter and he could

1:02:29.920 --> 1:02:32.840
<v Speaker 5>have done an Elon Musk and solve the war in

1:02:32.960 --> 1:02:35.960
<v Speaker 5>Ukraine instead of inventing new ways to give kids cancer.

1:02:36.080 --> 1:02:42.920
<v Speaker 2>This new cigarette's gonna work as a boat briefly. So

1:02:44.040 --> 1:02:46.560
<v Speaker 2>this puts Duke about twenty years ahead of the invention

1:02:46.640 --> 1:02:48.960
<v Speaker 2>of the first menthol cigarettes. And we're not going to

1:02:49.040 --> 1:02:50.800
<v Speaker 2>talk a lot about this, but I have to let

1:02:50.840 --> 1:02:53.240
<v Speaker 2>you know that menthol cigarettes are invented by a man

1:02:53.360 --> 1:03:02.560
<v Speaker 2>named Lloyd spud Hughes, great, very very funny name. So

1:03:02.640 --> 1:03:05.400
<v Speaker 2>Duke is like a generation ahead of the competition. But

1:03:05.440 --> 1:03:08.200
<v Speaker 2>that's not enough to protect him from the Department of Justice, which,

1:03:08.280 --> 1:03:11.840
<v Speaker 2>and this is weird, used to actually punish corporations for

1:03:11.920 --> 1:03:14.560
<v Speaker 2>monopolistic behavior. This was the thing you could get in

1:03:14.680 --> 1:03:15.800
<v Speaker 2>trouble for back the way.

1:03:16.040 --> 1:03:20.000
<v Speaker 5>Yeah. Yeah, rubber coming out and support of the DJ.

1:03:20.600 --> 1:03:23.960
<v Speaker 2>Yeah, well, they don't do a good job of this,

1:03:24.080 --> 1:03:26.840
<v Speaker 2>so I'm not supportive, but it is more than they

1:03:26.880 --> 1:03:27.720
<v Speaker 2>try to do today.

1:03:28.640 --> 1:03:31.520
<v Speaker 1>I'm more familiar with the not doing a good job part.

1:03:31.840 --> 1:03:32.440
<v Speaker 4>Yeah.

1:03:32.480 --> 1:03:36.320
<v Speaker 2>Well, so during this period, the DOJ is going after

1:03:36.400 --> 1:03:40.440
<v Speaker 2>the three largest businesses in the United States for monopolistic behavior.

1:03:40.600 --> 1:03:43.000
<v Speaker 2>And the three largest businesses in the United States are

1:03:43.120 --> 1:03:47.080
<v Speaker 2>Standard oil, US steel, and American tobacco. So again to

1:03:47.560 --> 1:03:50.120
<v Speaker 2>understand the scale of this, the thing that he has

1:03:50.120 --> 1:03:53.040
<v Speaker 2>built is as big as the oil and gas industry, right,

1:03:53.120 --> 1:03:55.680
<v Speaker 2>like it's the steel industry. It's in that ballpark.

1:03:55.960 --> 1:03:56.680
<v Speaker 4>It's wild.

1:03:57.120 --> 1:03:59.160
<v Speaker 1>Yeah, impressively not great.

1:03:59.720 --> 1:04:04.520
<v Speaker 2>Yeah, So Teddy Roosevelt, the trustbuster, forces the DOJ to

1:04:04.600 --> 1:04:07.920
<v Speaker 2>go after Duke Buster. Yeah, that's what he's doing. He's

1:04:07.960 --> 1:04:11.360
<v Speaker 2>busting trues some trusts. Well, there's a lot.

1:04:11.160 --> 1:04:12.880
<v Speaker 1>Of funny coming out of your mouth.

1:04:13.280 --> 1:04:15.640
<v Speaker 2>There's a lot of things that we have to dislike

1:04:15.720 --> 1:04:19.080
<v Speaker 2>Teddy Roosevelt for, but one thing the man legitimately hated

1:04:19.160 --> 1:04:24.840
<v Speaker 2>was monopolies, and he goes after them. There were there

1:04:24.880 --> 1:04:28.160
<v Speaker 2>were a lot of more problematic things than Teddy Roosevelt hated.

1:04:29.160 --> 1:04:32.240
<v Speaker 2>But in this case, he's broadly speaking, doing the right thing.

1:04:33.000 --> 1:04:35.280
<v Speaker 2>And and the DOJ is like, yeah, you've you've made

1:04:35.280 --> 1:04:37.560
<v Speaker 2>a monopoly. This is not legal, and you have to

1:04:37.600 --> 1:04:43.400
<v Speaker 2>dismantle American Tobacco. Now, this is impossible because Duke has

1:04:43.480 --> 1:04:46.440
<v Speaker 2>vertically integrated it to such a degree that everyone is

1:04:46.480 --> 1:04:50.200
<v Speaker 2>reliant upon the same supply and distribution change. You can't

1:04:50.240 --> 1:04:52.720
<v Speaker 2>actually split the companies back up the way they'd been

1:04:52.840 --> 1:04:57.200
<v Speaker 2>fifteen years before. So the DOJ, not wanting to destroy

1:04:57.440 --> 1:05:00.440
<v Speaker 2>one of the three largest businesses in the US, zimpts

1:05:00.440 --> 1:05:03.640
<v Speaker 2>a bunch of their sub businesses and their international partnerships

1:05:03.840 --> 1:05:07.480
<v Speaker 2>and like allows them to maintain certain supply chains and whatnot.

1:05:09.720 --> 1:05:12.080
<v Speaker 2>And obviously, while this is going on, American Tobacco appeals,

1:05:12.080 --> 1:05:14.360
<v Speaker 2>the Supreme Court rules against them in nineteen eleven, and

1:05:14.400 --> 1:05:18.280
<v Speaker 2>eventually they do split the trust up into five companies

1:05:18.760 --> 1:05:23.280
<v Speaker 2>that are technically independent, competing businesses. But as the Cigarette

1:05:23.280 --> 1:05:25.520
<v Speaker 2>Century makes clear, after all the Duke had done to

1:05:25.560 --> 1:05:28.880
<v Speaker 2>weave the companies together, there can't actually be cut apart.

1:05:29.000 --> 1:05:29.400
<v Speaker 4>Quote.

1:05:29.720 --> 1:05:31.920
<v Speaker 2>The settlement was meant to a share competition among the

1:05:31.920 --> 1:05:36.200
<v Speaker 2>five newly constituted companies. Each received factories, distribution and storage facilities,

1:05:36.200 --> 1:05:38.800
<v Speaker 2>and name brands. But given the size and complexity of

1:05:38.800 --> 1:05:41.960
<v Speaker 2>the business, there existed in superable obstacles to the creation

1:05:42.040 --> 1:05:45.600
<v Speaker 2>of perfect competitive conditions. No matter how the industry was restructured,

1:05:45.800 --> 1:05:49.800
<v Speaker 2>there simply was no going back. So Duke continues to

1:05:49.880 --> 1:05:53.320
<v Speaker 2>run this chunk of American tobacco. It remains in his control.

1:05:53.360 --> 1:05:57.040
<v Speaker 2>British American tobacco is what remains in his control, and

1:05:57.080 --> 1:06:00.160
<v Speaker 2>his fellow owners, even though they're all competing, continue to

1:06:00.200 --> 1:06:02.960
<v Speaker 2>collude to fixed prices in order to maximize profits. So

1:06:03.400 --> 1:06:06.240
<v Speaker 2>he's it's not as bad, but they've gone from a

1:06:06.280 --> 1:06:07.800
<v Speaker 2>monopoly to an oligopoly.

1:06:08.080 --> 1:06:08.240
<v Speaker 5>Right.

1:06:08.400 --> 1:06:12.400
<v Speaker 2>That's that's, that's what the DOJ succeeds in actually doing.

1:06:12.720 --> 1:06:13.760
<v Speaker 4>Great job, Grey Jay.

1:06:14.320 --> 1:06:17.520
<v Speaker 2>And since his he's kind of peaked as a cigarette man,

1:06:17.720 --> 1:06:21.040
<v Speaker 2>Duke moves over to the power industry. He establishes a

1:06:21.040 --> 1:06:24.920
<v Speaker 2>power company that provides. Yeah, he builds, his company builds

1:06:24.920 --> 1:06:27.080
<v Speaker 2>the electrical grid for North and South Carolina.

1:06:27.720 --> 1:06:30.560
<v Speaker 4>Can you just stop? I know he can with the

1:06:30.600 --> 1:06:32.800
<v Speaker 4>Pokemon cards. That apparently not.

1:06:33.280 --> 1:06:36.160
<v Speaker 2>He he does when he gets old and is about

1:06:36.160 --> 1:06:38.240
<v Speaker 2>to die, he gives most of his fortune tens of

1:06:38.280 --> 1:06:41.040
<v Speaker 2>millions of dollars to Trinity College in Durham, which is

1:06:41.080 --> 1:06:43.840
<v Speaker 2>renamed Duke University in his honor. And that's and that's

1:06:43.880 --> 1:06:45.440
<v Speaker 2>where we get Duke University.

1:06:45.880 --> 1:06:48.640
<v Speaker 5>Didn't see they're coming, Yeah, great man, They have a

1:06:48.640 --> 1:06:49.680
<v Speaker 5>good public health school.

1:06:49.720 --> 1:06:52.320
<v Speaker 4>Now actually yes, yes, yeah.

1:06:51.760 --> 1:06:55.240
<v Speaker 2>Well they honestly a lot of the best information about

1:06:55.320 --> 1:06:57.480
<v Speaker 2>the cigarette industry, and all of the fund up shit

1:06:57.560 --> 1:07:00.000
<v Speaker 2>it did comes from Duke University. They have great resource

1:07:00.240 --> 1:07:01.880
<v Speaker 2>for understanding tobacco ad frantis.

1:07:02.320 --> 1:07:02.600
<v Speaker 4>Yeah.

1:07:03.200 --> 1:07:05.640
<v Speaker 2>So, I mean, to the university's credit, they don't like

1:07:05.680 --> 1:07:08.960
<v Speaker 2>shy away from the but also what look, Duke is

1:07:09.000 --> 1:07:12.120
<v Speaker 2>immoral because he's a capitalist and he is profiting off

1:07:12.120 --> 1:07:14.880
<v Speaker 2>of people's surplus labor in a number of ways that

1:07:14.920 --> 1:07:17.920
<v Speaker 2>are unethical. There's nothing wrong with him selling cigarettes at

1:07:17.920 --> 1:07:20.320
<v Speaker 2>this point because he has no he dies in nineteen

1:07:20.360 --> 1:07:24.000
<v Speaker 2>twenty five, There is no nothing that even approaches a

1:07:24.040 --> 1:07:26.880
<v Speaker 2>medical consensus about cigarettes and cancer at this point.

1:07:27.120 --> 1:07:28.360
<v Speaker 4>You can't blame it on.

1:07:28.360 --> 1:07:30.720
<v Speaker 5>Him, right, He's doing horrific shit. So there will people

1:07:30.720 --> 1:07:31.760
<v Speaker 5>who work for him, I'm.

1:07:31.560 --> 1:07:35.960
<v Speaker 2>Sure, absolutely, like destroying unions and whatnot, and there's like

1:07:35.960 --> 1:07:38.400
<v Speaker 2>a bunch that's unethical, But the fact that he's selling

1:07:38.440 --> 1:07:40.720
<v Speaker 2>cigarettes is not something that I would put on his

1:07:40.840 --> 1:07:43.560
<v Speaker 2>soul because you know, there's no way for him to

1:07:43.560 --> 1:07:45.200
<v Speaker 2>have known that they were harmful, you know.

1:07:45.320 --> 1:07:45.960
<v Speaker 5>Yeah. Yeah.

1:07:47.000 --> 1:07:50.640
<v Speaker 2>In nineteen nineteen, a US surgical student named Alton Oschner

1:07:50.800 --> 1:07:52.920
<v Speaker 2>was called along with several of his peers to observe

1:07:53.000 --> 1:07:56.080
<v Speaker 2>the autopsy of a lung cancer victim. His teacher was

1:07:56.120 --> 1:07:58.600
<v Speaker 2>excited to have an example of the rare illness in

1:07:58.640 --> 1:08:01.800
<v Speaker 2>their operating theater. He wanted Alton and his fellow students

1:08:01.840 --> 1:08:04.040
<v Speaker 2>to see the autopsy because he believed they would not

1:08:04.080 --> 1:08:05.360
<v Speaker 2>get a second chance to do.

1:08:05.400 --> 1:08:07.480
<v Speaker 4>So you guys gotta check this out.

1:08:07.480 --> 1:08:10.040
<v Speaker 2>You never got to see another lung cancer. Nobody gets

1:08:10.040 --> 1:08:14.120
<v Speaker 2>this shit less than the thirty years later, lung cancer

1:08:14.160 --> 1:08:16.479
<v Speaker 2>would be the number one cause of death in the

1:08:16.560 --> 1:08:21.040
<v Speaker 2>United States. As Robert Proctor of Stanford University told one interviewer,

1:08:21.400 --> 1:08:24.320
<v Speaker 2>the cigarette is the deadliest artifact in the history of

1:08:24.400 --> 1:08:27.720
<v Speaker 2>human civilization. It killed about one hundred million people in

1:08:27.760 --> 1:08:28.719
<v Speaker 2>the twentieth century.

1:08:28.840 --> 1:08:31.759
<v Speaker 4>Ooh, Jesus rish.

1:08:34.960 --> 1:08:38.479
<v Speaker 2>May And honestly he's probably lowballing it.

1:08:38.920 --> 1:08:41.400
<v Speaker 5>Yeah, yeah, yeah, And it's before you look at the

1:08:42.080 --> 1:08:43.759
<v Speaker 5>sort of downstream things.

1:08:44.320 --> 1:08:50.120
<v Speaker 6>Jesus Christ, that is, that is quite a jult. Like

1:08:51.120 --> 1:08:53.320
<v Speaker 6>we can we can.

1:08:53.240 --> 1:08:57.080
<v Speaker 2>Argue about fascism and communism and the things the Great

1:08:57.200 --> 1:09:00.439
<v Speaker 2>Leap Forward and La Sangoism what killed the most people.

1:09:00.439 --> 1:09:04.240
<v Speaker 2>But man, nobody's nobody's touching the cigarettes numbers.

1:09:04.240 --> 1:09:07.559
<v Speaker 4>It's right, Yeah, the cigarettes.

1:09:07.040 --> 1:09:10.439
<v Speaker 2>Out here dropping three pointers every shot into a goat

1:09:10.680 --> 1:09:12.200
<v Speaker 2>of killing people.

1:09:12.880 --> 1:09:16.600
<v Speaker 5>I'm eagerly awaiting Michael Tracy to like go recuperate the

1:09:16.600 --> 1:09:18.479
<v Speaker 5>cigarettes's reputation on Twitter or something.

1:09:20.720 --> 1:09:22.759
<v Speaker 2>So James, you get anything you want to plug before

1:09:22.760 --> 1:09:23.439
<v Speaker 2>we roll.

1:09:23.400 --> 1:09:26.639
<v Speaker 4>Out afar wine, I do another podcast if you do too.

1:09:26.680 --> 1:09:30.559
<v Speaker 4>Sometimes it could happen here. I do listen to them.

1:09:31.120 --> 1:09:33.120
<v Speaker 4>It's about how things are falling apart and people are

1:09:33.160 --> 1:09:35.479
<v Speaker 4>putting them back together. It's a good podcast.

1:09:35.840 --> 1:09:38.680
<v Speaker 2>It is a good podcast. I would say it's one

1:09:38.720 --> 1:09:40.800
<v Speaker 2>of the only two podcasts that should be legal.

1:09:41.280 --> 1:09:44.880
<v Speaker 5>Yeah, yeah, fair enough if we're doing basically what he

1:09:44.920 --> 1:09:49.120
<v Speaker 5>did with cigarettes, but two podcasts, and very slowly we're

1:09:49.160 --> 1:09:52.280
<v Speaker 5>we're stealing all the microphones and giving everyone can.

1:09:52.520 --> 1:09:54.840
<v Speaker 2>And I mean hopefully going to kill one hundred million

1:09:54.880 --> 1:10:01.800
<v Speaker 2>people of course of the century's.

1:10:00.400 --> 1:10:05.080
<v Speaker 4>That's yeah, and see you've glad your goals.

1:10:05.160 --> 1:10:07.639
<v Speaker 5>Yeah, we do have a live show if you survive

1:10:07.720 --> 1:10:12.920
<v Speaker 5>that long ship twenty six. Yeah it's twenty six. I

1:10:12.920 --> 1:10:16.479
<v Speaker 5>think it's on the twenty sixth of October. Yeah, that's right,

1:10:16.560 --> 1:10:17.280
<v Speaker 5>sight and everything.

1:10:19.439 --> 1:10:24.519
<v Speaker 2>So check that ship out, motherfucker. Buy tickets to the

1:10:24.560 --> 1:10:29.400
<v Speaker 2>live show, and uh, look great. I'm not going to

1:10:29.439 --> 1:10:34.080
<v Speaker 2>tell you should smoke cigarettes, but have you ever tried, Okay,

1:10:34.080 --> 1:10:38.679
<v Speaker 2>the smooth, flavorful taste of a camel. It's like driving

1:10:38.840 --> 1:10:43.160
<v Speaker 2>through the desert in early November, you know, when you've

1:10:43.240 --> 1:10:49.160
<v Speaker 2>just got that pure dry coal wire. We're just take

1:10:49.200 --> 1:10:52.879
<v Speaker 2>it in a Marlborough red Oh, God, the flavor country.

1:10:53.000 --> 1:10:56.479
<v Speaker 2>That's what people are missing today, Sophie, do you know

1:10:56.520 --> 1:11:01.880
<v Speaker 2>how few gin zers have been the flavor country. That's

1:11:01.920 --> 1:11:05.400
<v Speaker 2>their heritage. Soaping, that's their heritage.

1:11:05.680 --> 1:11:09.240
<v Speaker 1>Stop it all right, This is not cash money.

1:11:09.600 --> 1:11:12.519
<v Speaker 4>Pick up, pick up some cigarettes kids, very much as

1:11:12.600 --> 1:11:13.200
<v Speaker 4>cash money.

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<v Speaker 9>Behind the Bastards is a production of cool Zone Media.

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<v Speaker 9>For more from cool Zone Media, visit our website Coolzonemedia

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<v Speaker 9>dot com, or check us out on the iHeartRadio app,

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<v Speaker 9>Apple Podcasts, or wherever you get your podcasts. Behind the

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<v Speaker 9>Bastards is now available on YouTube, new episodes every Wednesday

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<v Speaker 9>and Friday. Subscribe to our channel YouTube dot com slash

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<v Speaker 9>at Behind the Bastards