WEBVTT - Missed Connections 0:00:00.080 --> 0:00:03.800 I'm off my game today. No, you're not. People are 0:00:03.800 --> 0:00:05.600 going to have to start making other content. I think 0:00:05.600 --> 0:00:07.160 we're gonna be talking about this for a long time. 0:00:07.200 --> 0:00:10.200 When you program for everyone, you program for no one. 0:00:10.200 --> 0:00:12.280 I think it's that we're purpose driven platform, Like we're 0:00:12.280 --> 0:00:15.640 trying to get to substance. How was that? Are you 0:00:15.680 --> 0:00:19.360 happy with that? This is marketing therapy right now? It 0:00:19.440 --> 0:00:24.520 really is. What's up? I'm Laura Currency and I'm Alexa Kristen. 0:00:24.560 --> 0:00:28.440 Welcome back to episode nine. So episode nine is all 0:00:28.480 --> 0:00:31.720 about missed opportunities, miss connections. You know, like when you 0:00:31.760 --> 0:00:34.160 go on Craigslist and that creep that you saw on 0:00:34.840 --> 0:00:37.479 the six train was like, hey to the girl in 0:00:37.520 --> 0:00:41.680 the black sweater, that's like a welcome missed connection. So like, 0:00:42.000 --> 0:00:45.600 these are misconnections that advertisers and brands haven't seen exactly, 0:00:45.680 --> 0:00:48.440 the ones that you go, oh, why don't we think 0:00:48.440 --> 0:00:51.120 about that? And speaking of misconnections, later on the show, 0:00:51.159 --> 0:00:55.680 we're going to have Panically podcast host Andrea Slendzi from 0:00:56.040 --> 0:01:01.640 y Oy Dating is awkward. No one's ever themselves. The 0:01:01.680 --> 0:01:05.920 whole setup feels artificial. Well, I mean, I'm dated, you know, 0:01:06.080 --> 0:01:09.160 as we've met before. Yes, but I was also meeting 0:01:09.160 --> 0:01:12.400 a lot of guys that night. Fair enough. She has 0:01:12.440 --> 0:01:16.440 a podcast all about dating. What's it like dating right now? 0:01:16.840 --> 0:01:20.520 With all this crazy technology? How do you make these connections? 0:01:20.880 --> 0:01:23.640 And she talks a lot about how dating is actually 0:01:23.720 --> 0:01:26.080 become something that used to be done in public and 0:01:26.120 --> 0:01:29.160 now it's done in private. So it's really interesting. And 0:01:29.200 --> 0:01:31.360 we talked to her about a lot of miss connections, 0:01:31.480 --> 0:01:34.480 like where opportunities that brands could like actually punch out 0:01:34.520 --> 0:01:38.039 and do something really different and create community within the 0:01:38.120 --> 0:01:40.920 dating scene. Right. So before we get into that, we're 0:01:40.920 --> 0:01:43.840 going to talk a little bit about some missed opportunities 0:01:43.880 --> 0:01:46.840 we think that brands aren't seeing, so that all of 0:01:46.880 --> 0:01:49.320 you in Atlantia can take them back to the boardroom 0:01:49.360 --> 0:01:52.840 and call your clients and say we heard this on 0:01:52.880 --> 0:01:57.200 this week's show. Um. I think the biggest thing that 0:01:57.560 --> 0:02:00.880 you and I try to do right is to stop 0:02:00.960 --> 0:02:05.400 looking at what a brand or a company does and 0:02:05.600 --> 0:02:08.880 write like what they do versus why they do it, 0:02:09.440 --> 0:02:12.639 and then find connections from there, right. And I think 0:02:12.639 --> 0:02:15.360 that that's like the kind of has driven our thinking 0:02:15.600 --> 0:02:18.000 in some of the partnerships and the things that we've 0:02:18.000 --> 0:02:20.600 put together, right, and we've talked to a number of 0:02:20.600 --> 0:02:24.000 our guests be at Carlos Watson and talking about azzy Fest, 0:02:24.040 --> 0:02:27.000 in particularly the episode with David Platts talking about how 0:02:27.280 --> 0:02:30.560 affline experiences and the idea that when the interface goes 0:02:30.600 --> 0:02:36.320 away presents big opportunity. And so let's jam a little 0:02:36.320 --> 0:02:37.799 bit on some of the brands that we think are 0:02:37.800 --> 0:02:39.640 missing the mark. I mean we talked to or just 0:02:39.680 --> 0:02:43.160 have an opportunity, right, like just like think differently about 0:02:43.840 --> 0:02:46.160 you know what you could be right, So we've talked 0:02:46.160 --> 0:02:50.080 about Airbnb for example. I mean, Airbnb knows their opportunities. 0:02:50.080 --> 0:02:51.960 It's not like we're like pointing some of this stuff out, 0:02:52.000 --> 0:02:56.120 but they've been really driving into this kind of community idea, right, 0:02:56.240 --> 0:02:58.160 how do you create community? And we were talking to 0:02:58.200 --> 0:03:00.560 Andrea and we talked to one of our legs too, 0:03:00.560 --> 0:03:02.600 who had just broken up with a girl, and we said, 0:03:02.600 --> 0:03:04.440 you know, it would be kind of cool. It's like, 0:03:04.720 --> 0:03:07.399 you just broke up with someone, you're kind of restless 0:03:07.400 --> 0:03:10.359 in the city. You want a different experience. What if 0:03:10.400 --> 0:03:15.080 Airbnb had some form of a social side, dating side 0:03:15.120 --> 0:03:18.200 where you could go and select and experience and go 0:03:18.280 --> 0:03:20.240 hang out with a person now for a day, for 0:03:20.280 --> 0:03:22.280 a night whatever. I think some of these clubs, and 0:03:22.320 --> 0:03:24.760 particularly because we're based here in Manhattan, we get to 0:03:24.760 --> 0:03:26.400 see it a little bit more front and center. But 0:03:26.800 --> 0:03:29.520 some of the social clubs that you have popping up 0:03:29.560 --> 0:03:32.680 obviously have the uber exclusives, like the Wing, a women's 0:03:32.680 --> 0:03:36.400 social club that's emerged here in Manhattan and where you've 0:03:36.520 --> 0:03:40.000 not just got the dating side, but also the socialization 0:03:40.200 --> 0:03:43.560 new to Manhattan, trying to make waves within your profession 0:03:43.960 --> 0:03:48.080 and kind of galvanizing these communities where brands can provide value. 0:03:48.120 --> 0:03:49.600 And I think you're starting to see that. I know 0:03:49.640 --> 0:03:53.640 that the Wing has been looking to partner with strategic 0:03:53.720 --> 0:03:56.280 brands to kind of come in and provide value. So 0:03:56.280 --> 0:03:59.680 whether those are speakers and thought leaders and experts or 0:04:00.200 --> 0:04:03.680 products product right like smart product integration. I think you 0:04:03.720 --> 0:04:06.360 know what's interesting is uh And I think we talked 0:04:06.360 --> 0:04:08.160 to Andrea about this a little bit. We've talked to 0:04:08.200 --> 0:04:10.840 a couple of people, like we're being like little social 0:04:10.840 --> 0:04:16.800 anthropologists right now, but like the opportunity where networking right 0:04:16.920 --> 0:04:20.039 on one side, whether it's networking in your personal life 0:04:20.120 --> 0:04:23.640 or networking in your business life, is now melding into 0:04:24.120 --> 0:04:26.920 like if it's work over on the left, it's personal 0:04:27.040 --> 0:04:28.880 over on the right, and those things are kind of 0:04:29.000 --> 0:04:32.200 melding into one experience. And I think that there's so 0:04:32.279 --> 0:04:35.520 much to be said in terms of opportunities for brands 0:04:35.760 --> 0:04:39.760 to either make that connection or be inserted into that connection. 0:04:40.120 --> 0:04:43.920 As Barb says, you are the company you keep. Well, 0:04:43.920 --> 0:04:47.360 it's true, like if you're talking to people who are 0:04:47.800 --> 0:04:52.400 outdoor enthusiasts, who you know are risk takers, they're probably 0:04:52.520 --> 0:04:57.359 risk takers in their jobs as well, right, they probably 0:04:57.400 --> 0:05:00.839 are early adopters in technology, all of those things. And 0:05:00.839 --> 0:05:03.559 I think the opportunity for brands to come in and say, Okay, 0:05:03.600 --> 0:05:05.960 I'm gonna this is what makes sense, whether it's a 0:05:06.120 --> 0:05:10.040 it's like a brand about food and cooking. Like we 0:05:10.040 --> 0:05:11.720 were just talking about this, We're like, oh, would be 0:05:11.800 --> 0:05:16.120 really interesting Hollo Fresh or Blue Apron Blue Apron. Why 0:05:16.120 --> 0:05:18.720 couldn't they do something with, you know, a dating night. 0:05:19.080 --> 0:05:22.000 We were talking about Netflix doing like a full package 0:05:22.160 --> 0:05:26.799 of like a social slash dating experience. And it doesn't 0:05:26.800 --> 0:05:29.440 mean that those brands all of a sudden become dating 0:05:29.920 --> 0:05:33.840 apps or solely about dating. It's that they're pushing into 0:05:34.200 --> 0:05:38.360 kind of key areas shared connections and experiences and like 0:05:38.560 --> 0:05:40.880 the offline and the online. And I think that we're 0:05:40.920 --> 0:05:42.640 just going to keep seeing this as being like a 0:05:42.720 --> 0:05:47.800 really really pervasive trend across how people network and how 0:05:47.839 --> 0:05:51.280 people communicate and how they're finding community. So Andrea even 0:05:51.279 --> 0:05:54.680 talked about how Bumble has you find your bff so 0:05:54.720 --> 0:05:56.320 you can go, if you like, move to a new city, 0:05:56.320 --> 0:05:58.120 which is really hard to do. We've all done this, right, 0:05:58.160 --> 0:05:59.640 You moved to a new city. Maybe you know one 0:05:59.720 --> 0:06:02.279 or two people, but they may not be the people 0:06:02.880 --> 0:06:05.800 that like yoga like you do. They may not be 0:06:05.880 --> 0:06:08.760 the sole cycle enthusiasts like you are, because I'm not 0:06:08.880 --> 0:06:10.680 like if you moved to a city where I was 0:06:10.800 --> 0:06:12.560 and you said I need a sole cycle friend, I 0:06:12.560 --> 0:06:16.240 wouldn't be that friend. No, you would be my drinking friend. Yeah, definitely. 0:06:17.800 --> 0:06:19.720 But there's an area. So one of the areas that 0:06:19.760 --> 0:06:24.560 we talked about where there's some wide open freeway to 0:06:24.640 --> 0:06:28.840 do this is in the wellness space, and particularly with 0:06:28.960 --> 0:06:33.080 millennials and this kind of idea of shared experiences and connections. 0:06:33.480 --> 0:06:37.040 You know, this isn't necessarily about spirituality or fitness. It's 0:06:37.040 --> 0:06:40.880 just holistic wellness, and very few brands have cracked that open. 0:06:40.920 --> 0:06:44.280 I mean, with the exception of Ariana, Huffington's and Thrive 0:06:44.360 --> 0:06:47.560 and Are a Good Friend are over there? Who's really 0:06:47.560 --> 0:06:50.480 taking it mainstream? And talking about Ariana is not just 0:06:50.520 --> 0:06:53.160 about sleep. Sleep happens to be one of a broader well. 0:06:53.560 --> 0:06:57.000 It's all about wellness. It's about living your best life, 0:06:57.480 --> 0:06:59.839 being your best self and living your best life. And 0:06:59.839 --> 0:07:02.559 we see these waves happen, right because Oprah with Super 0:07:02.560 --> 0:07:05.800 Soul Sundays essentially started talking about the platform. And then 0:07:05.800 --> 0:07:08.720 you've got Ariana kind of capturing thought leaders in it. 0:07:09.040 --> 0:07:11.640 But where are the brands kind of intersecting now to 0:07:11.760 --> 0:07:14.320 pay off on it and kind of create these shared 0:07:14.360 --> 0:07:18.000 experiences where you know, maybe it is yoga in the park, 0:07:18.040 --> 0:07:20.080 which some do, but it's not good enough in my opinion, 0:07:20.160 --> 0:07:22.840 to just have it one Sunday of the year. Right now, 0:07:22.880 --> 0:07:25.040 I totally agree. It's like well being could be a 0:07:25.040 --> 0:07:29.480 whole offshoot for Chase, right, finances are part of your 0:07:29.640 --> 0:07:32.880 total well being? And why isn't that important? Like LST 0:07:33.360 --> 0:07:39.200 is it LS that is all about female empowerment through 0:07:39.400 --> 0:07:44.400 smart financial investment, right, because for millennials, financials are one 0:07:44.440 --> 0:07:46.400 of the if not I mean, when you look at 0:07:46.400 --> 0:07:48.320 the student debt number. I was reading an article about 0:07:48.400 --> 0:07:51.800 this morning. It's the average debt is somewhere between thirty 0:07:51.880 --> 0:07:54.960 thirty five thousand dollars and student debt. And you know, 0:07:55.040 --> 0:07:58.000 millennials aren't buying homes. It's why millennials are choosing to 0:07:58.040 --> 0:08:01.440 move to certain cities where they can just simply afford 0:08:01.480 --> 0:08:04.480 to be. But yeah, I mean those are areas where 0:08:04.520 --> 0:08:06.680 brand should be coming in. These are like I always say, 0:08:06.720 --> 0:08:08.400 like why did I learn geometry and not how to 0:08:08.400 --> 0:08:11.320 do my taxes? And I think it's just normal human nature. 0:08:11.400 --> 0:08:13.880 Right when you think about oh, GP Morgan Chase is 0:08:13.920 --> 0:08:16.720 a bank, right, it's a bank. They do X, Y 0:08:16.760 --> 0:08:18.400 and Z. I think you keep bringing them up is 0:08:18.440 --> 0:08:21.760 because they've laid the groundwork in terms of kind of 0:08:21.800 --> 0:08:24.120 becoming the m X of our generation. Right when you 0:08:24.160 --> 0:08:26.280 think about what the Platinum Card has done and what 0:08:26.360 --> 0:08:28.600 set Fire Reserve has done is really kind of reinvent 0:08:28.640 --> 0:08:31.440 and reimagine what's important to our generation and the one 0:08:31.440 --> 0:08:34.240 after us, and so as you've got gen Z coming 0:08:34.320 --> 0:08:37.080 up and kind of what are important to them. These 0:08:37.480 --> 0:08:42.360 bigger firms and institutions that are one dimensional in product 0:08:42.400 --> 0:08:45.920 and service offering, right, they have their specific category now 0:08:46.000 --> 0:08:49.840 have the ability to kind of take what they're good at, educate, 0:08:50.520 --> 0:08:53.720 provide experiences based on all of these sorts of things 0:08:53.760 --> 0:08:56.400 where it's no longer just about have you done your 0:08:56.400 --> 0:08:58.560 banking with us today? But it's how have you thought 0:08:58.559 --> 0:09:01.520 about financial wellness? What does this mean in your social circle? 0:09:01.720 --> 0:09:04.160 I think it's interesting. I think like LinkedIn is another example, 0:09:04.200 --> 0:09:06.840 Like I've been dying for LinkedIn to do something different 0:09:06.920 --> 0:09:09.840 for such a long time. Like okay, wait, so do 0:09:09.880 --> 0:09:12.160 I Okay, let's talk about it. So like LinkedIn has 0:09:12.160 --> 0:09:17.240 all been about your social network finding your next job, right, 0:09:17.800 --> 0:09:20.800 why isn't it about just being successful in life? That 0:09:20.880 --> 0:09:24.160 opens up when when you change that meaning, that purpose 0:09:24.480 --> 0:09:28.320 of LinkedIn, it opens up totally new areas that they 0:09:28.320 --> 0:09:32.200 can be playing in social network for success? Your social 0:09:32.240 --> 0:09:34.360 network for success? What does it look like when we're 0:09:34.360 --> 0:09:37.560 going into this world of gig economy right where people 0:09:37.559 --> 0:09:39.520 aren't going to have full time jobs the same way 0:09:39.520 --> 0:09:41.920 we've had full time jobs. There are no twenty six 0:09:42.000 --> 0:09:45.079 year jobs probably around right their side hustles that become 0:09:45.320 --> 0:09:48.440 real hustles, and those could last from six months to 0:09:48.559 --> 0:09:50.400 two years and then you move on to something else. 0:09:50.440 --> 0:09:53.040 But you get deep like expertise in a certain area, 0:09:53.080 --> 0:09:55.000 and then it moves you into a whole another place 0:09:55.000 --> 0:09:57.960 and you start reap frogging around in the industry, I 0:09:58.000 --> 0:10:00.839 think like we're on the cusp of entre arepreneurship on 0:10:00.960 --> 0:10:05.160 a whole another level. It's like entrepreneurship on steroids. Can 0:10:05.200 --> 0:10:06.840 I add a liar to that? Because one of the 0:10:06.880 --> 0:10:10.440 things we've talked about media companies in particular missing the 0:10:10.440 --> 0:10:12.480 boat on and perhaps it then falls on the weight 0:10:12.520 --> 0:10:15.440 of brands is and this might be an idea for LinkedIn. 0:10:16.160 --> 0:10:18.600 How do we start identifying the next wave of talent? 0:10:18.960 --> 0:10:21.840 And that doesn't mean like the kid that's graduated from X, 0:10:22.000 --> 0:10:24.840 Y and Z university that has this degree, that has 0:10:25.000 --> 0:10:29.080 internship experiences, you know. It is that idea of helping 0:10:29.120 --> 0:10:32.280 people come back into the workforce thinking about who is 0:10:32.320 --> 0:10:34.200 And I say this so I'm blue in the face, 0:10:34.200 --> 0:10:35.840 and nobody has just been able to answer me, who 0:10:35.880 --> 0:10:38.120 is the next Barbara Walters of our generation? Who is 0:10:38.120 --> 0:10:44.040 the future you know, politician from whomever, um you know, city, municipality, etcetera. 0:10:44.080 --> 0:10:47.600 And nobody is stepping up to really make that a 0:10:47.760 --> 0:10:50.520 business plan, make it a platform. Yeah, no, I totally 0:10:50.520 --> 0:10:52.840 agree maybe LinkedIn is poised to do that, But I 0:10:52.880 --> 0:10:55.960 think the way we're talking about like LinkedIn chiefs those 0:10:56.000 --> 0:10:59.320 opportunities is very similar to like how we can think 0:10:59.320 --> 0:11:02.320 about just socializing and networking in our lives, right, not 0:11:02.400 --> 0:11:06.880 being linear about what I am, what this brand does, 0:11:07.160 --> 0:11:11.120 but really thinking outside of why do they exist, asking 0:11:11.160 --> 0:11:13.760 that question and then figuring out the purpose from that. 0:11:13.800 --> 0:11:15.640 And I think that we see, like when we talk 0:11:15.720 --> 0:11:18.160 to Andrea, there are a lot of examples of brands 0:11:18.200 --> 0:11:21.400 that she could work with that could add a whole 0:11:21.440 --> 0:11:29.680 another dimension to the dating experience off the app, you know, 0:11:29.760 --> 0:11:32.960 around the date versus right during the date. We're finding 0:11:32.960 --> 0:11:35.320 that person creating an ecosystem. And this is how I 0:11:35.320 --> 0:11:37.280 think you and I have done some of our best 0:11:37.280 --> 0:11:41.040 work is really putting the idea at the center and 0:11:41.160 --> 0:11:43.880 thinking about, to your point, what is the context. And 0:11:43.920 --> 0:11:46.960 then it no longer becomes okay, this should be promoted 0:11:47.000 --> 0:11:50.839 in TV, digital and print because that's the way it's 0:11:50.880 --> 0:11:53.720 been done for four years, wrong answer in our opinion, 0:11:54.080 --> 0:11:57.280 but instead thinking, here's a concrete idea that taps into 0:11:57.280 --> 0:12:02.359 this psychographic, this cultural trend, this um you know, physical manifestation, 0:12:02.480 --> 0:12:07.439 this technological whatever, and it gives so much value and 0:12:07.720 --> 0:12:10.360 there's a surprise element, there's a delight element, there's something 0:12:10.480 --> 0:12:14.160 smart about when you interface with this. It's not just 0:12:14.760 --> 0:12:18.520 a utility, right, So when currency becomes value exchange and 0:12:18.559 --> 0:12:20.000 how you show up in the world and how that 0:12:20.040 --> 0:12:22.880 product got our service, what it means, what the context 0:12:22.880 --> 0:12:25.200 of it is, and what expertise you bring to the table, 0:12:25.320 --> 0:12:29.120 change of the relationship with your consumers fundamentally mic drop. 0:12:29.480 --> 0:12:32.400 So that said, we're going into our episode with Andrea 0:12:32.800 --> 0:12:35.640 um great interview. Hope you enjoy it and be sure 0:12:35.640 --> 0:12:38.600 to subscribe and follow her at y O Y through 0:12:38.600 --> 0:12:51.880 the Panoply Network. We're excited to have her. Welcome back 0:12:51.960 --> 0:12:57.319 to Atlantia with Andrea Slendzi, the host of Panoplees podcast. 0:12:58.600 --> 0:13:02.640 Thanks for having me to the show, Andrew, So, even 0:13:02.640 --> 0:13:05.280 though neither of us are in the dating scene, we 0:13:05.440 --> 0:13:08.640 love listening to y oy. It actually kind of terrifies me. 0:13:08.760 --> 0:13:11.520 We were saying this off Mike, like I could not 0:13:11.640 --> 0:13:14.720 make it out there today, Like I could not survive 0:13:15.280 --> 0:13:18.920 vicariously living through you and some stuff on some stuff 0:13:20.120 --> 0:13:21.920 on some stuff and the other stuff that we've heard 0:13:21.960 --> 0:13:24.400 on the show. We're like whoa. People talk about this, 0:13:24.520 --> 0:13:26.439 it's kind of amazing. We want to hear from you. Like, 0:13:26.960 --> 0:13:29.480 what was the impetus for the show? Well, I started 0:13:29.520 --> 0:13:32.839 the show as a volunteer to community radio station, maybe 0:13:32.880 --> 0:13:34.920 like three or four years ago, and just did it 0:13:34.960 --> 0:13:37.000 as a passion project on the side. And it was 0:13:37.040 --> 0:13:40.680 because I was so painfully lonely and very single and 0:13:40.760 --> 0:13:42.800 was all I could talk about with my friends. And 0:13:42.840 --> 0:13:45.199 then I met a guy, and I got this amazing 0:13:45.240 --> 0:13:47.720 job at Slate producing the Gist with Mike Pesca. Things 0:13:47.800 --> 0:13:50.440 got better, retired the show, and then I got this 0:13:50.480 --> 0:13:53.679 amazing opportunity from Panoply to start it up again. They 0:13:53.679 --> 0:13:55.760 basically said, if you've done five hundred episodes with the 0:13:55.760 --> 0:13:59.320 wonderful Mike Pesco, everyone gets a podcast for that. It's 0:13:59.360 --> 0:14:04.960 like it's the five year award graduation show. So I 0:14:05.000 --> 0:14:08.000 started up the podcast happily living with my boyfriend, everything 0:14:08.000 --> 0:14:10.240 going great. I was like, oh, I'm just like an 0:14:10.280 --> 0:14:13.400 anthropologists diving into the world of online dating from the 0:14:13.440 --> 0:14:16.840 outside and this happy relationship and then we broke up. 0:14:17.440 --> 0:14:19.680 So in a lot of ways, the show, starting at 0:14:19.720 --> 0:14:23.400 episode eight, has been me kind of reeling from a 0:14:23.480 --> 0:14:26.400 change in plans and trying to imagine what my future 0:14:26.440 --> 0:14:28.800 is going to look like. So the show's part personal journal, 0:14:28.800 --> 0:14:31.360 but it's also looking at what's going on with dating today, 0:14:31.360 --> 0:14:34.040 what's going on with the technology and the industry. So 0:14:34.120 --> 0:14:36.360 what is going on? And because we were dating seeing 0:14:36.520 --> 0:14:46.880 pre we were just talking about dinosaurs. Match was the No, 0:14:47.040 --> 0:14:49.200 there was match, there was harm my space. I met 0:14:49.240 --> 0:14:52.160 a lot of space and a chat rooms. Is that 0:14:52.200 --> 0:14:55.120 weird people need on Instagram and Twitter today? I don't 0:14:55.120 --> 0:14:57.680 think it's very different. If it wasn't for aol um 0:14:57.720 --> 0:15:01.120 instant messenger, my significant other I have eight or nine years. 0:15:01.200 --> 0:15:03.520 We can't figure that out, would not be together. Well, 0:15:03.520 --> 0:15:05.600 he says the eight, you say nine, So there you go. 0:15:05.680 --> 0:15:08.240 There's my relationship. But yeah, talked to us Andrew a 0:15:08.280 --> 0:15:11.360 little bit about what you're seeing and you know, kind 0:15:11.400 --> 0:15:14.480 of in this exploration back into the scene, how much 0:15:14.560 --> 0:15:18.560 technology is influencing and impacting the data. Well, when I 0:15:18.560 --> 0:15:20.920 talked to my I'm incredibly close with my grandma and 0:15:20.960 --> 0:15:22.480 I talked to her a lot about what dating was 0:15:22.520 --> 0:15:25.360 like for her in nine Brooklyn. You know, she grew 0:15:25.440 --> 0:15:27.520 up in East New York. She went to college at Syracuse. 0:15:27.840 --> 0:15:30.120 Like she's from this area, and when she was dating, 0:15:30.680 --> 0:15:33.400 the rules were incredibly clear. Guy asked you out to 0:15:33.400 --> 0:15:36.520 your face, You went out for a date, dinner and dancing, 0:15:37.040 --> 0:15:39.040 and you did it out in public. Everyone knew you 0:15:39.040 --> 0:15:42.280 were dating this person. Eventually you go steady, eventually get engaged, 0:15:42.320 --> 0:15:44.280 and you get married, and you know that that's what 0:15:44.440 --> 0:15:46.760 this is all kind of leading to. And there have 0:15:46.800 --> 0:15:49.800 been a lot of advances in technology since then, birth 0:15:49.840 --> 0:15:53.400 control my ability to have like a very rich career, 0:15:53.600 --> 0:15:56.320 and instead of getting married at the age of twenty two, 0:15:56.400 --> 0:15:59.400 I'm now very single at the age of thirty two. 0:16:00.080 --> 0:16:02.920 So we can feel that the rules have changed. Everything shifted, 0:16:03.320 --> 0:16:04.960 and now the rules of dating are very much being 0:16:05.000 --> 0:16:08.360 determined by our technology. You know, I think we're past 0:16:08.400 --> 0:16:10.680 the point where dating on an app is weird and 0:16:10.800 --> 0:16:13.560 out of the ordinary, and it's becoming more standard. But 0:16:13.720 --> 0:16:16.360 at the same time, we're figuring out the ethics of 0:16:16.400 --> 0:16:18.600 this new digital space. So do you think that's an 0:16:18.640 --> 0:16:23.360 opportunity for some of these um they're really technology companies, right, 0:16:23.440 --> 0:16:28.280 like dating apps, to start really creating a sense of community, 0:16:28.440 --> 0:16:31.600 to get people in a place where maybe they feel 0:16:31.920 --> 0:16:34.720 a sense of I don't want to say safety, like 0:16:34.840 --> 0:16:38.520 not physical safety, but like more emotional safety. I mean, 0:16:38.560 --> 0:16:40.800 do you think that's an opportunity. I think it's a 0:16:41.600 --> 0:16:46.560 moral obligation for the app to make you know, Okay, Cupid, 0:16:46.800 --> 0:16:49.960 my profile. This is so embarrassing to admit. Um is 0:16:50.000 --> 0:16:52.240 that we're looking for love on this show today, So 0:16:52.400 --> 0:16:54.400 just go all in. I think you're like, I am 0:16:54.440 --> 0:16:56.680 surprise that you're embarrassed because the stuff that you talk 0:16:56.760 --> 0:17:00.400 about is so personal, so like you're beyond that. Okay, 0:17:00.400 --> 0:17:02.440 But this is this is me making a joke that 0:17:02.480 --> 0:17:04.320 I thought was funny five years ago and then kind 0:17:04.359 --> 0:17:07.680 of sticking with it. So my profile isn't my actual bio. 0:17:07.760 --> 0:17:10.160 It's a bio of Kim Jong ill. And I thought 0:17:10.240 --> 0:17:13.560 this was so creative. So I say, I was born 0:17:13.600 --> 0:17:16.359 on this mountain and foretold by a swallow, and I 0:17:16.359 --> 0:17:18.840 have a perfect golf score, and I invented the hamburger, 0:17:19.160 --> 0:17:21.760 and guys think alec Yeah, And it's kind of a 0:17:21.800 --> 0:17:25.119 test of your ability to understand irony and understand a 0:17:25.200 --> 0:17:28.359 joke or even google what does a person of the world. Yeah, yeah, 0:17:28.480 --> 0:17:31.280 So I put out this bio Korean dictator. It's a joke. 0:17:31.400 --> 0:17:34.080 I'm seeing if you get my joke, um, and a 0:17:34.119 --> 0:17:36.119 guy said, oh, hey, how's it going, Like, what are 0:17:36.119 --> 0:17:39.640 you doing? Checked out his profile wasn't interested. You don't 0:17:39.640 --> 0:17:42.040 really have to respond in that situation because I'm getting 0:17:42.160 --> 0:17:44.240 four or five messages a day would just be too much. 0:17:44.720 --> 0:17:46.520 So a day later he says, Oh, I guess you're 0:17:46.520 --> 0:17:52.199 not a dictator. You're just a dick. Now I have 0:17:52.359 --> 0:17:55.560 to respond. So what did you respond? No? I blocked him. 0:17:56.840 --> 0:17:59.000 But you know what happens when you block someone Okay Cupid? 0:17:59.640 --> 0:18:02.639 Some gray lines go over their message, but you can 0:18:02.680 --> 0:18:05.160 still see it and still right there in your inbox. 0:18:05.240 --> 0:18:07.600 You can't you can't really get rid of it, right, 0:18:07.600 --> 0:18:09.600 I mean you can delete it. So being on Okay 0:18:09.680 --> 0:18:11.840 keep It as a woman feels like standing on a 0:18:11.880 --> 0:18:14.879 train platform naked and all these guys are shouting at 0:18:14.920 --> 0:18:17.359 you and they can say anything they want and you 0:18:17.400 --> 0:18:21.359 can block, block, block light, gray lines. I'm hello, Okay Cupid. 0:18:21.560 --> 0:18:24.159 Huge product improvement there, And if you actually want to 0:18:24.160 --> 0:18:26.080 compete with like a bumble who is all about the 0:18:26.080 --> 0:18:30.720 female empowerment side, right or so they say, that's talk 0:18:30.800 --> 0:18:33.600 about that, So I don't know. It was early days, right, 0:18:33.640 --> 0:18:36.720 So like you've got match, you've got Okay Cupid, Bumble, 0:18:36.920 --> 0:18:39.720 Now you've got this um the harmony, You've got these 0:18:40.280 --> 0:18:42.480 that we were just talking about Ryan. Yeah, So like 0:18:42.680 --> 0:18:45.840 there's obviously been a couple of newer guys on the scene, 0:18:45.840 --> 0:18:48.680 whether it's Ryan, whether it's Bumble that are absent obviously 0:18:48.720 --> 0:18:55.080 Bumble sorry, that have been born out of presumably best 0:18:55.080 --> 0:18:58.280 practices or things that they've learned that have gone sideways 0:18:58.359 --> 0:19:03.359 with bigger networks for dating. Um. But like, talk to 0:19:03.480 --> 0:19:05.760 us a little bit, how what you've seen where tech 0:19:05.840 --> 0:19:09.400 has gotten it right, and where people have learned from 0:19:09.400 --> 0:19:12.439 the mistakes that like an Okay Cupid has made, and 0:19:12.480 --> 0:19:15.679 why that's caused you to potentially shift your behaviors and 0:19:15.720 --> 0:19:20.120 where you're engaging or fishing or whatever it's called fishing fishing, 0:19:20.200 --> 0:19:23.239 there's a fish one. Yeah, it seems really right. So 0:19:23.280 --> 0:19:25.880 I think, you know, I don't work in the tech world. 0:19:25.960 --> 0:19:29.159 I know very little about startup founding, but from my perspective, 0:19:29.200 --> 0:19:31.720 it feels like Okay Cupid was how all my friends 0:19:31.760 --> 0:19:34.640 met someone five years ago. So I'm told by everyone, 0:19:34.720 --> 0:19:36.760 get on Okay Cupid. Come on, it worked for me 0:19:36.840 --> 0:19:40.000 five years ago, But it actually feels like a sad 0:19:40.080 --> 0:19:43.720 graveyard of nice guys right now because the women are vanished. 0:19:43.800 --> 0:19:46.160 You know, if we feel so threatened and unsafe there, 0:19:46.280 --> 0:19:49.280 it's it's hard to put our time and energy. Tools 0:19:49.359 --> 0:19:52.560 like uh. Tinder started with this reputation of being a 0:19:52.560 --> 0:19:55.879 hook up at and it still has that reputation, but 0:19:56.000 --> 0:19:58.159 it has become kind of like the standard in a 0:19:58.200 --> 0:20:00.800 lot of ways. I feel safer there because the only 0:20:00.840 --> 0:20:02.600 guys get to talk to me. Your guys have indicated 0:20:02.640 --> 0:20:05.720 interest in I can unmatch, I can block, I can report. 0:20:06.400 --> 0:20:08.560 You know, we have the tools now to check for 0:20:09.040 --> 0:20:12.880 inappropriate messages and screen for inappropriate language, and I think 0:20:13.080 --> 0:20:17.000 I see apps like Tinder making those changes. Sometimes the 0:20:17.000 --> 0:20:19.879 apps that are trying to dethrone Tinder are making changes 0:20:19.960 --> 0:20:22.960 constantly and coming up with really crazy good new ideas 0:20:23.240 --> 0:20:27.560 to try to dethrone it. What hinge hinge changes? It's 0:20:27.600 --> 0:20:29.879 look for me, every time I open it, there's some 0:20:30.000 --> 0:20:32.359 new feature, some new way that it moves. What is 0:20:32.400 --> 0:20:37.160 this hinge? It feels like Instagram. So every profile has 0:20:37.240 --> 0:20:39.840 up to nine square images in a row, and then 0:20:39.840 --> 0:20:42.520 they give you question prompts that appear between the images. 0:20:42.600 --> 0:20:46.119 So the last movie I saw my personality type um 0:20:46.520 --> 0:20:50.600 you know to to describe me. You can switch what 0:20:50.800 --> 0:20:52.359 prompts you want to use, and you can use as 0:20:52.440 --> 0:20:54.560 many prompts as you want, as many photos as you want. 0:20:54.560 --> 0:20:56.560 You could use just one photo one prompt, you could 0:20:56.640 --> 0:21:00.520 use nine photos, nine prompts. It's it's creative. Tell us 0:21:00.520 --> 0:21:02.960 a little bit about the safe space. And because Alexa 0:21:03.000 --> 0:21:05.160 and I have been going back and forth all day 0:21:05.240 --> 0:21:07.639 about Bumble by the way, can we just say I 0:21:07.720 --> 0:21:12.560 loved your episodes on Bumble two part two part. It 0:21:12.640 --> 0:21:18.560