1 00:00:00,080 --> 00:00:03,800 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:03,800 --> 00:00:05,600 Speaker 1: going to have to start making other content. I think 3 00:00:05,600 --> 00:00:07,160 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,200 --> 00:00:10,200 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,200 --> 00:00:12,280 Speaker 1: I think it's that we're purpose driven platform, Like we're 6 00:00:12,280 --> 00:00:15,640 Speaker 1: trying to get to substance. How was that? Are you 7 00:00:15,680 --> 00:00:19,360 Speaker 1: happy with that? This is marketing therapy right now? It 8 00:00:19,440 --> 00:00:24,520 Speaker 1: really is. What's up? I'm Laura Currency and I'm Alexa Kristen. 9 00:00:24,560 --> 00:00:28,440 Speaker 1: Welcome back to episode nine. So episode nine is all 10 00:00:28,480 --> 00:00:31,720 Speaker 1: about missed opportunities, miss connections. You know, like when you 11 00:00:31,760 --> 00:00:34,160 Speaker 1: go on Craigslist and that creep that you saw on 12 00:00:34,840 --> 00:00:37,479 Speaker 1: the six train was like, hey to the girl in 13 00:00:37,520 --> 00:00:41,680 Speaker 1: the black sweater, that's like a welcome missed connection. So like, 14 00:00:42,000 --> 00:00:45,600 Speaker 1: these are misconnections that advertisers and brands haven't seen exactly, 15 00:00:45,680 --> 00:00:48,440 Speaker 1: the ones that you go, oh, why don't we think 16 00:00:48,440 --> 00:00:51,120 Speaker 1: about that? And speaking of misconnections, later on the show, 17 00:00:51,159 --> 00:00:55,680 Speaker 1: we're going to have Panically podcast host Andrea Slendzi from 18 00:00:56,040 --> 00:01:01,640 Speaker 1: y Oy Dating is awkward. No one's ever themselves. The 19 00:01:01,680 --> 00:01:05,920 Speaker 1: whole setup feels artificial. Well, I mean, I'm dated, you know, 20 00:01:06,080 --> 00:01:09,160 Speaker 1: as we've met before. Yes, but I was also meeting 21 00:01:09,160 --> 00:01:12,400 Speaker 1: a lot of guys that night. Fair enough. She has 22 00:01:12,440 --> 00:01:16,440 Speaker 1: a podcast all about dating. What's it like dating right now? 23 00:01:16,840 --> 00:01:20,520 Speaker 1: With all this crazy technology? How do you make these connections? 24 00:01:20,880 --> 00:01:23,640 Speaker 1: And she talks a lot about how dating is actually 25 00:01:23,720 --> 00:01:26,080 Speaker 1: become something that used to be done in public and 26 00:01:26,120 --> 00:01:29,160 Speaker 1: now it's done in private. So it's really interesting. And 27 00:01:29,200 --> 00:01:31,360 Speaker 1: we talked to her about a lot of miss connections, 28 00:01:31,480 --> 00:01:34,480 Speaker 1: like where opportunities that brands could like actually punch out 29 00:01:34,520 --> 00:01:38,039 Speaker 1: and do something really different and create community within the 30 00:01:38,120 --> 00:01:40,920 Speaker 1: dating scene. Right. So before we get into that, we're 31 00:01:40,920 --> 00:01:43,840 Speaker 1: going to talk a little bit about some missed opportunities 32 00:01:43,880 --> 00:01:46,840 Speaker 1: we think that brands aren't seeing, so that all of 33 00:01:46,880 --> 00:01:49,320 Speaker 1: you in Atlantia can take them back to the boardroom 34 00:01:49,360 --> 00:01:52,840 Speaker 1: and call your clients and say we heard this on 35 00:01:52,880 --> 00:01:57,200 Speaker 1: this week's show. Um. I think the biggest thing that 36 00:01:57,560 --> 00:02:00,880 Speaker 1: you and I try to do right is to stop 37 00:02:00,960 --> 00:02:05,400 Speaker 1: looking at what a brand or a company does and 38 00:02:05,600 --> 00:02:08,880 Speaker 1: write like what they do versus why they do it, 39 00:02:09,440 --> 00:02:12,639 Speaker 1: and then find connections from there, right. And I think 40 00:02:12,639 --> 00:02:15,360 Speaker 1: that that's like the kind of has driven our thinking 41 00:02:15,600 --> 00:02:18,000 Speaker 1: in some of the partnerships and the things that we've 42 00:02:18,000 --> 00:02:20,600 Speaker 1: put together, right, and we've talked to a number of 43 00:02:20,600 --> 00:02:24,000 Speaker 1: our guests be at Carlos Watson and talking about azzy Fest, 44 00:02:24,040 --> 00:02:27,000 Speaker 1: in particularly the episode with David Platts talking about how 45 00:02:27,280 --> 00:02:30,560 Speaker 1: affline experiences and the idea that when the interface goes 46 00:02:30,600 --> 00:02:36,320 Speaker 1: away presents big opportunity. And so let's jam a little 47 00:02:36,320 --> 00:02:37,799 Speaker 1: bit on some of the brands that we think are 48 00:02:37,800 --> 00:02:39,640 Speaker 1: missing the mark. I mean we talked to or just 49 00:02:39,680 --> 00:02:43,160 Speaker 1: have an opportunity, right, like just like think differently about 50 00:02:43,840 --> 00:02:46,160 Speaker 1: you know what you could be right, So we've talked 51 00:02:46,160 --> 00:02:50,080 Speaker 1: about Airbnb for example. I mean, Airbnb knows their opportunities. 52 00:02:50,080 --> 00:02:51,960 Speaker 1: It's not like we're like pointing some of this stuff out, 53 00:02:52,000 --> 00:02:56,120 Speaker 1: but they've been really driving into this kind of community idea, right, 54 00:02:56,240 --> 00:02:58,160 Speaker 1: how do you create community? And we were talking to 55 00:02:58,200 --> 00:03:00,560 Speaker 1: Andrea and we talked to one of our legs too, 56 00:03:00,560 --> 00:03:02,600 Speaker 1: who had just broken up with a girl, and we said, 57 00:03:02,600 --> 00:03:04,440 Speaker 1: you know, it would be kind of cool. It's like, 58 00:03:04,720 --> 00:03:07,399 Speaker 1: you just broke up with someone, you're kind of restless 59 00:03:07,400 --> 00:03:10,359 Speaker 1: in the city. You want a different experience. What if 60 00:03:10,400 --> 00:03:15,080 Speaker 1: Airbnb had some form of a social side, dating side 61 00:03:15,120 --> 00:03:18,200 Speaker 1: where you could go and select and experience and go 62 00:03:18,280 --> 00:03:20,240 Speaker 1: hang out with a person now for a day, for 63 00:03:20,280 --> 00:03:22,280 Speaker 1: a night whatever. I think some of these clubs, and 64 00:03:22,320 --> 00:03:24,760 Speaker 1: particularly because we're based here in Manhattan, we get to 65 00:03:24,760 --> 00:03:26,400 Speaker 1: see it a little bit more front and center. But 66 00:03:26,800 --> 00:03:29,520 Speaker 1: some of the social clubs that you have popping up 67 00:03:29,560 --> 00:03:32,680 Speaker 1: obviously have the uber exclusives, like the Wing, a women's 68 00:03:32,680 --> 00:03:36,400 Speaker 1: social club that's emerged here in Manhattan and where you've 69 00:03:36,520 --> 00:03:40,000 Speaker 1: not just got the dating side, but also the socialization 70 00:03:40,200 --> 00:03:43,560 Speaker 1: new to Manhattan, trying to make waves within your profession 71 00:03:43,960 --> 00:03:48,080 Speaker 1: and kind of galvanizing these communities where brands can provide value. 72 00:03:48,120 --> 00:03:49,600 Speaker 1: And I think you're starting to see that. I know 73 00:03:49,640 --> 00:03:53,640 Speaker 1: that the Wing has been looking to partner with strategic 74 00:03:53,720 --> 00:03:56,280 Speaker 1: brands to kind of come in and provide value. So 75 00:03:56,280 --> 00:03:59,680 Speaker 1: whether those are speakers and thought leaders and experts or 76 00:04:00,200 --> 00:04:03,680 Speaker 1: products product right like smart product integration. I think you 77 00:04:03,720 --> 00:04:06,360 Speaker 1: know what's interesting is uh And I think we talked 78 00:04:06,360 --> 00:04:08,160 Speaker 1: to Andrea about this a little bit. We've talked to 79 00:04:08,200 --> 00:04:10,840 Speaker 1: a couple of people, like we're being like little social 80 00:04:10,840 --> 00:04:16,800 Speaker 1: anthropologists right now, but like the opportunity where networking right 81 00:04:16,920 --> 00:04:20,039 Speaker 1: on one side, whether it's networking in your personal life 82 00:04:20,120 --> 00:04:23,640 Speaker 1: or networking in your business life, is now melding into 83 00:04:24,120 --> 00:04:26,920 Speaker 1: like if it's work over on the left, it's personal 84 00:04:27,040 --> 00:04:28,880 Speaker 1: over on the right, and those things are kind of 85 00:04:29,000 --> 00:04:32,200 Speaker 1: melding into one experience. And I think that there's so 86 00:04:32,279 --> 00:04:35,520 Speaker 1: much to be said in terms of opportunities for brands 87 00:04:35,760 --> 00:04:39,760 Speaker 1: to either make that connection or be inserted into that connection. 88 00:04:40,120 --> 00:04:43,920 Speaker 1: As Barb says, you are the company you keep. Well, 89 00:04:43,920 --> 00:04:47,360 Speaker 1: it's true, like if you're talking to people who are 90 00:04:47,800 --> 00:04:52,400 Speaker 1: outdoor enthusiasts, who you know are risk takers, they're probably 91 00:04:52,520 --> 00:04:57,359 Speaker 1: risk takers in their jobs as well, right, they probably 92 00:04:57,400 --> 00:05:00,839 Speaker 1: are early adopters in technology, all of those things. And 93 00:05:00,839 --> 00:05:03,559 Speaker 1: I think the opportunity for brands to come in and say, Okay, 94 00:05:03,600 --> 00:05:05,960 Speaker 1: I'm gonna this is what makes sense, whether it's a 95 00:05:06,120 --> 00:05:10,040 Speaker 1: it's like a brand about food and cooking. Like we 96 00:05:10,040 --> 00:05:11,720 Speaker 1: were just talking about this, We're like, oh, would be 97 00:05:11,800 --> 00:05:16,120 Speaker 1: really interesting Hollo Fresh or Blue Apron Blue Apron. Why 98 00:05:16,120 --> 00:05:18,720 Speaker 1: couldn't they do something with, you know, a dating night. 99 00:05:19,080 --> 00:05:22,000 Speaker 1: We were talking about Netflix doing like a full package 100 00:05:22,160 --> 00:05:26,799 Speaker 1: of like a social slash dating experience. And it doesn't 101 00:05:26,800 --> 00:05:29,440 Speaker 1: mean that those brands all of a sudden become dating 102 00:05:29,920 --> 00:05:33,840 Speaker 1: apps or solely about dating. It's that they're pushing into 103 00:05:34,200 --> 00:05:38,360 Speaker 1: kind of key areas shared connections and experiences and like 104 00:05:38,560 --> 00:05:40,880 Speaker 1: the offline and the online. And I think that we're 105 00:05:40,920 --> 00:05:42,640 Speaker 1: just going to keep seeing this as being like a 106 00:05:42,720 --> 00:05:47,800 Speaker 1: really really pervasive trend across how people network and how 107 00:05:47,839 --> 00:05:51,280 Speaker 1: people communicate and how they're finding community. So Andrea even 108 00:05:51,279 --> 00:05:54,680 Speaker 1: talked about how Bumble has you find your bff so 109 00:05:54,720 --> 00:05:56,320 Speaker 1: you can go, if you like, move to a new city, 110 00:05:56,320 --> 00:05:58,120 Speaker 1: which is really hard to do. We've all done this, right, 111 00:05:58,160 --> 00:05:59,640 Speaker 1: You moved to a new city. Maybe you know one 112 00:05:59,720 --> 00:06:02,279 Speaker 1: or two people, but they may not be the people 113 00:06:02,880 --> 00:06:05,800 Speaker 1: that like yoga like you do. They may not be 114 00:06:05,880 --> 00:06:08,760 Speaker 1: the sole cycle enthusiasts like you are, because I'm not 115 00:06:08,880 --> 00:06:10,680 Speaker 1: like if you moved to a city where I was 116 00:06:10,800 --> 00:06:12,560 Speaker 1: and you said I need a sole cycle friend, I 117 00:06:12,560 --> 00:06:16,240 Speaker 1: wouldn't be that friend. No, you would be my drinking friend. Yeah, definitely. 118 00:06:17,800 --> 00:06:19,720 Speaker 1: But there's an area. So one of the areas that 119 00:06:19,760 --> 00:06:24,560 Speaker 1: we talked about where there's some wide open freeway to 120 00:06:24,640 --> 00:06:28,840 Speaker 1: do this is in the wellness space, and particularly with 121 00:06:28,960 --> 00:06:33,080 Speaker 1: millennials and this kind of idea of shared experiences and connections. 122 00:06:33,480 --> 00:06:37,040 Speaker 1: You know, this isn't necessarily about spirituality or fitness. It's 123 00:06:37,040 --> 00:06:40,880 Speaker 1: just holistic wellness, and very few brands have cracked that open. 124 00:06:40,920 --> 00:06:44,280 Speaker 1: I mean, with the exception of Ariana, Huffington's and Thrive 125 00:06:44,360 --> 00:06:47,560 Speaker 1: and Are a Good Friend are over there? Who's really 126 00:06:47,560 --> 00:06:50,480 Speaker 1: taking it mainstream? And talking about Ariana is not just 127 00:06:50,520 --> 00:06:53,160 Speaker 1: about sleep. Sleep happens to be one of a broader well. 128 00:06:53,560 --> 00:06:57,000 Speaker 1: It's all about wellness. It's about living your best life, 129 00:06:57,480 --> 00:06:59,839 Speaker 1: being your best self and living your best life. And 130 00:06:59,839 --> 00:07:02,559 Speaker 1: we see these waves happen, right because Oprah with Super 131 00:07:02,560 --> 00:07:05,800 Speaker 1: Soul Sundays essentially started talking about the platform. And then 132 00:07:05,800 --> 00:07:08,720 Speaker 1: you've got Ariana kind of capturing thought leaders in it. 133 00:07:09,040 --> 00:07:11,640 Speaker 1: But where are the brands kind of intersecting now to 134 00:07:11,760 --> 00:07:14,320 Speaker 1: pay off on it and kind of create these shared 135 00:07:14,360 --> 00:07:18,000 Speaker 1: experiences where you know, maybe it is yoga in the park, 136 00:07:18,040 --> 00:07:20,080 Speaker 1: which some do, but it's not good enough in my opinion, 137 00:07:20,160 --> 00:07:22,840 Speaker 1: to just have it one Sunday of the year. Right now, 138 00:07:22,880 --> 00:07:25,040 Speaker 1: I totally agree. It's like well being could be a 139 00:07:25,040 --> 00:07:29,480 Speaker 1: whole offshoot for Chase, right, finances are part of your 140 00:07:29,640 --> 00:07:32,880 Speaker 1: total well being? And why isn't that important? Like LST 141 00:07:33,360 --> 00:07:39,200 Speaker 1: is it LS that is all about female empowerment through 142 00:07:39,400 --> 00:07:44,400 Speaker 1: smart financial investment, right, because for millennials, financials are one 143 00:07:44,440 --> 00:07:46,400 Speaker 1: of the if not I mean, when you look at 144 00:07:46,400 --> 00:07:48,320 Speaker 1: the student debt number. I was reading an article about 145 00:07:48,400 --> 00:07:51,800 Speaker 1: this morning. It's the average debt is somewhere between thirty 146 00:07:51,880 --> 00:07:54,960 Speaker 1: thirty five thousand dollars and student debt. And you know, 147 00:07:55,040 --> 00:07:58,000 Speaker 1: millennials aren't buying homes. It's why millennials are choosing to 148 00:07:58,040 --> 00:08:01,440 Speaker 1: move to certain cities where they can just simply afford 149 00:08:01,480 --> 00:08:04,480 Speaker 1: to be. But yeah, I mean those are areas where 150 00:08:04,520 --> 00:08:06,680 Speaker 1: brand should be coming in. These are like I always say, 151 00:08:06,720 --> 00:08:08,400 Speaker 1: like why did I learn geometry and not how to 152 00:08:08,400 --> 00:08:11,320 Speaker 1: do my taxes? And I think it's just normal human nature. 153 00:08:11,400 --> 00:08:13,880 Speaker 1: Right when you think about oh, GP Morgan Chase is 154 00:08:13,920 --> 00:08:16,720 Speaker 1: a bank, right, it's a bank. They do X, Y 155 00:08:16,760 --> 00:08:18,400 Speaker 1: and Z. I think you keep bringing them up is 156 00:08:18,440 --> 00:08:21,760 Speaker 1: because they've laid the groundwork in terms of kind of 157 00:08:21,800 --> 00:08:24,120 Speaker 1: becoming the m X of our generation. Right when you 158 00:08:24,160 --> 00:08:26,280 Speaker 1: think about what the Platinum Card has done and what 159 00:08:26,360 --> 00:08:28,600 Speaker 1: set Fire Reserve has done is really kind of reinvent 160 00:08:28,640 --> 00:08:31,440 Speaker 1: and reimagine what's important to our generation and the one 161 00:08:31,440 --> 00:08:34,240 Speaker 1: after us, and so as you've got gen Z coming 162 00:08:34,320 --> 00:08:37,080 Speaker 1: up and kind of what are important to them. These 163 00:08:37,480 --> 00:08:42,360 Speaker 1: bigger firms and institutions that are one dimensional in product 164 00:08:42,400 --> 00:08:45,920 Speaker 1: and service offering, right, they have their specific category now 165 00:08:46,000 --> 00:08:49,840 Speaker 1: have the ability to kind of take what they're good at, educate, 166 00:08:50,520 --> 00:08:53,720 Speaker 1: provide experiences based on all of these sorts of things 167 00:08:53,760 --> 00:08:56,400 Speaker 1: where it's no longer just about have you done your 168 00:08:56,400 --> 00:08:58,560 Speaker 1: banking with us today? But it's how have you thought 169 00:08:58,559 --> 00:09:01,520 Speaker 1: about financial wellness? What does this mean in your social circle? 170 00:09:01,720 --> 00:09:04,160 Speaker 1: I think it's interesting. I think like LinkedIn is another example, 171 00:09:04,200 --> 00:09:06,840 Speaker 1: Like I've been dying for LinkedIn to do something different 172 00:09:06,920 --> 00:09:09,840 Speaker 1: for such a long time. Like okay, wait, so do 173 00:09:09,880 --> 00:09:12,160 Speaker 1: I Okay, let's talk about it. So like LinkedIn has 174 00:09:12,160 --> 00:09:17,240 Speaker 1: all been about your social network finding your next job, right, 175 00:09:17,800 --> 00:09:20,800 Speaker 1: why isn't it about just being successful in life? That 176 00:09:20,880 --> 00:09:24,160 Speaker 1: opens up when when you change that meaning, that purpose 177 00:09:24,480 --> 00:09:28,320 Speaker 1: of LinkedIn, it opens up totally new areas that they 178 00:09:28,320 --> 00:09:32,200 Speaker 1: can be playing in social network for success? Your social 179 00:09:32,240 --> 00:09:34,360 Speaker 1: network for success? What does it look like when we're 180 00:09:34,360 --> 00:09:37,560 Speaker 1: going into this world of gig economy right where people 181 00:09:37,559 --> 00:09:39,520 Speaker 1: aren't going to have full time jobs the same way 182 00:09:39,520 --> 00:09:41,920 Speaker 1: we've had full time jobs. There are no twenty six 183 00:09:42,000 --> 00:09:45,079 Speaker 1: year jobs probably around right their side hustles that become 184 00:09:45,320 --> 00:09:48,440 Speaker 1: real hustles, and those could last from six months to 185 00:09:48,559 --> 00:09:50,400 Speaker 1: two years and then you move on to something else. 186 00:09:50,440 --> 00:09:53,040 Speaker 1: But you get deep like expertise in a certain area, 187 00:09:53,080 --> 00:09:55,000 Speaker 1: and then it moves you into a whole another place 188 00:09:55,000 --> 00:09:57,960 Speaker 1: and you start reap frogging around in the industry, I 189 00:09:58,000 --> 00:10:00,839 Speaker 1: think like we're on the cusp of entre arepreneurship on 190 00:10:00,960 --> 00:10:05,160 Speaker 1: a whole another level. It's like entrepreneurship on steroids. Can 191 00:10:05,200 --> 00:10:06,840 Speaker 1: I add a liar to that? Because one of the 192 00:10:06,880 --> 00:10:10,440 Speaker 1: things we've talked about media companies in particular missing the 193 00:10:10,440 --> 00:10:12,480 Speaker 1: boat on and perhaps it then falls on the weight 194 00:10:12,520 --> 00:10:15,440 Speaker 1: of brands is and this might be an idea for LinkedIn. 195 00:10:16,160 --> 00:10:18,600 Speaker 1: How do we start identifying the next wave of talent? 196 00:10:18,960 --> 00:10:21,840 Speaker 1: And that doesn't mean like the kid that's graduated from X, 197 00:10:22,000 --> 00:10:24,840 Speaker 1: Y and Z university that has this degree, that has 198 00:10:25,000 --> 00:10:29,080 Speaker 1: internship experiences, you know. It is that idea of helping 199 00:10:29,120 --> 00:10:32,280 Speaker 1: people come back into the workforce thinking about who is 200 00:10:32,320 --> 00:10:34,200 Speaker 1: And I say this so I'm blue in the face, 201 00:10:34,200 --> 00:10:35,840 Speaker 1: and nobody has just been able to answer me, who 202 00:10:35,880 --> 00:10:38,120 Speaker 1: is the next Barbara Walters of our generation? Who is 203 00:10:38,120 --> 00:10:44,040 Speaker 1: the future you know, politician from whomever, um you know, city, municipality, etcetera. 204 00:10:44,080 --> 00:10:47,600 Speaker 1: And nobody is stepping up to really make that a 205 00:10:47,760 --> 00:10:50,520 Speaker 1: business plan, make it a platform. Yeah, no, I totally 206 00:10:50,520 --> 00:10:52,840 Speaker 1: agree maybe LinkedIn is poised to do that, But I 207 00:10:52,880 --> 00:10:55,960 Speaker 1: think the way we're talking about like LinkedIn chiefs those 208 00:10:56,000 --> 00:10:59,320 Speaker 1: opportunities is very similar to like how we can think 209 00:10:59,320 --> 00:11:02,320 Speaker 1: about just socializing and networking in our lives, right, not 210 00:11:02,400 --> 00:11:06,880 Speaker 1: being linear about what I am, what this brand does, 211 00:11:07,160 --> 00:11:11,120 Speaker 1: but really thinking outside of why do they exist, asking 212 00:11:11,160 --> 00:11:13,760 Speaker 1: that question and then figuring out the purpose from that. 213 00:11:13,800 --> 00:11:15,640 Speaker 1: And I think that we see, like when we talk 214 00:11:15,720 --> 00:11:18,160 Speaker 1: to Andrea, there are a lot of examples of brands 215 00:11:18,200 --> 00:11:21,400 Speaker 1: that she could work with that could add a whole 216 00:11:21,440 --> 00:11:29,680 Speaker 1: another dimension to the dating experience off the app, you know, 217 00:11:29,760 --> 00:11:32,960 Speaker 1: around the date versus right during the date. We're finding 218 00:11:32,960 --> 00:11:35,320 Speaker 1: that person creating an ecosystem. And this is how I 219 00:11:35,320 --> 00:11:37,280 Speaker 1: think you and I have done some of our best 220 00:11:37,280 --> 00:11:41,040 Speaker 1: work is really putting the idea at the center and 221 00:11:41,160 --> 00:11:43,880 Speaker 1: thinking about, to your point, what is the context. And 222 00:11:43,920 --> 00:11:46,960 Speaker 1: then it no longer becomes okay, this should be promoted 223 00:11:47,000 --> 00:11:50,839 Speaker 1: in TV, digital and print because that's the way it's 224 00:11:50,880 --> 00:11:53,720 Speaker 1: been done for four years, wrong answer in our opinion, 225 00:11:54,080 --> 00:11:57,280 Speaker 1: but instead thinking, here's a concrete idea that taps into 226 00:11:57,280 --> 00:12:02,359 Speaker 1: this psychographic, this cultural trend, this um you know, physical manifestation, 227 00:12:02,480 --> 00:12:07,439 Speaker 1: this technological whatever, and it gives so much value and 228 00:12:07,720 --> 00:12:10,360 Speaker 1: there's a surprise element, there's a delight element, there's something 229 00:12:10,480 --> 00:12:14,160 Speaker 1: smart about when you interface with this. It's not just 230 00:12:14,760 --> 00:12:18,520 Speaker 1: a utility, right, So when currency becomes value exchange and 231 00:12:18,559 --> 00:12:20,000 Speaker 1: how you show up in the world and how that 232 00:12:20,040 --> 00:12:22,880 Speaker 1: product got our service, what it means, what the context 233 00:12:22,880 --> 00:12:25,200 Speaker 1: of it is, and what expertise you bring to the table, 234 00:12:25,320 --> 00:12:29,120 Speaker 1: change of the relationship with your consumers fundamentally mic drop. 235 00:12:29,480 --> 00:12:32,400 Speaker 1: So that said, we're going into our episode with Andrea 236 00:12:32,800 --> 00:12:35,640 Speaker 1: um great interview. Hope you enjoy it and be sure 237 00:12:35,640 --> 00:12:38,600 Speaker 1: to subscribe and follow her at y O Y through 238 00:12:38,600 --> 00:12:51,880 Speaker 1: the Panoply Network. We're excited to have her. Welcome back 239 00:12:51,960 --> 00:12:57,319 Speaker 1: to Atlantia with Andrea Slendzi, the host of Panoplees podcast. 240 00:12:58,600 --> 00:13:02,640 Speaker 1: Thanks for having me to the show, Andrew, So, even 241 00:13:02,640 --> 00:13:05,280 Speaker 1: though neither of us are in the dating scene, we 242 00:13:05,440 --> 00:13:08,640 Speaker 1: love listening to y oy. It actually kind of terrifies me. 243 00:13:08,760 --> 00:13:11,520 Speaker 1: We were saying this off Mike, like I could not 244 00:13:11,640 --> 00:13:14,720 Speaker 1: make it out there today, Like I could not survive 245 00:13:15,280 --> 00:13:18,920 Speaker 1: vicariously living through you and some stuff on some stuff 246 00:13:20,120 --> 00:13:21,920 Speaker 1: on some stuff and the other stuff that we've heard 247 00:13:21,960 --> 00:13:24,400 Speaker 1: on the show. We're like whoa. People talk about this, 248 00:13:24,520 --> 00:13:26,439 Speaker 1: it's kind of amazing. We want to hear from you. Like, 249 00:13:26,960 --> 00:13:29,480 Speaker 1: what was the impetus for the show? Well, I started 250 00:13:29,520 --> 00:13:32,839 Speaker 1: the show as a volunteer to community radio station, maybe 251 00:13:32,880 --> 00:13:34,920 Speaker 1: like three or four years ago, and just did it 252 00:13:34,960 --> 00:13:37,000 Speaker 1: as a passion project on the side. And it was 253 00:13:37,040 --> 00:13:40,680 Speaker 1: because I was so painfully lonely and very single and 254 00:13:40,760 --> 00:13:42,800 Speaker 1: was all I could talk about with my friends. And 255 00:13:42,840 --> 00:13:45,199 Speaker 1: then I met a guy, and I got this amazing 256 00:13:45,240 --> 00:13:47,720 Speaker 1: job at Slate producing the Gist with Mike Pesca. Things 257 00:13:47,800 --> 00:13:50,440 Speaker 1: got better, retired the show, and then I got this 258 00:13:50,480 --> 00:13:53,679 Speaker 1: amazing opportunity from Panoply to start it up again. They 259 00:13:53,679 --> 00:13:55,760 Speaker 1: basically said, if you've done five hundred episodes with the 260 00:13:55,760 --> 00:13:59,320 Speaker 1: wonderful Mike Pesco, everyone gets a podcast for that. It's 261 00:13:59,360 --> 00:14:04,960 Speaker 1: like it's the five year award graduation show. So I 262 00:14:05,000 --> 00:14:08,000 Speaker 1: started up the podcast happily living with my boyfriend, everything 263 00:14:08,000 --> 00:14:10,240 Speaker 1: going great. I was like, oh, I'm just like an 264 00:14:10,280 --> 00:14:13,400 Speaker 1: anthropologists diving into the world of online dating from the 265 00:14:13,440 --> 00:14:16,840 Speaker 1: outside and this happy relationship and then we broke up. 266 00:14:17,440 --> 00:14:19,680 Speaker 1: So in a lot of ways, the show, starting at 267 00:14:19,720 --> 00:14:23,400 Speaker 1: episode eight, has been me kind of reeling from a 268 00:14:23,480 --> 00:14:26,400 Speaker 1: change in plans and trying to imagine what my future 269 00:14:26,440 --> 00:14:28,800 Speaker 1: is going to look like. So the show's part personal journal, 270 00:14:28,800 --> 00:14:31,360 Speaker 1: but it's also looking at what's going on with dating today, 271 00:14:31,360 --> 00:14:34,040 Speaker 1: what's going on with the technology and the industry. So 272 00:14:34,120 --> 00:14:36,360 Speaker 1: what is going on? And because we were dating seeing 273 00:14:36,520 --> 00:14:46,880 Speaker 1: pre we were just talking about dinosaurs. Match was the No, 274 00:14:47,040 --> 00:14:49,200 Speaker 1: there was match, there was harm my space. I met 275 00:14:49,240 --> 00:14:52,160 Speaker 1: a lot of space and a chat rooms. Is that 276 00:14:52,200 --> 00:14:55,120 Speaker 1: weird people need on Instagram and Twitter today? I don't 277 00:14:55,120 --> 00:14:57,680 Speaker 1: think it's very different. If it wasn't for aol um 278 00:14:57,720 --> 00:15:01,120 Speaker 1: instant messenger, my significant other I have eight or nine years. 279 00:15:01,200 --> 00:15:03,520 Speaker 1: We can't figure that out, would not be together. Well, 280 00:15:03,520 --> 00:15:05,600 Speaker 1: he says the eight, you say nine, So there you go. 281 00:15:05,680 --> 00:15:08,240 Speaker 1: There's my relationship. But yeah, talked to us Andrew a 282 00:15:08,280 --> 00:15:11,360 Speaker 1: little bit about what you're seeing and you know, kind 283 00:15:11,400 --> 00:15:14,480 Speaker 1: of in this exploration back into the scene, how much 284 00:15:14,560 --> 00:15:18,560 Speaker 1: technology is influencing and impacting the data. Well, when I 285 00:15:18,560 --> 00:15:20,920 Speaker 1: talked to my I'm incredibly close with my grandma and 286 00:15:20,960 --> 00:15:22,480 Speaker 1: I talked to her a lot about what dating was 287 00:15:22,520 --> 00:15:25,360 Speaker 1: like for her in nine Brooklyn. You know, she grew 288 00:15:25,440 --> 00:15:27,520 Speaker 1: up in East New York. She went to college at Syracuse. 289 00:15:27,840 --> 00:15:30,120 Speaker 1: Like she's from this area, and when she was dating, 290 00:15:30,680 --> 00:15:33,400 Speaker 1: the rules were incredibly clear. Guy asked you out to 291 00:15:33,400 --> 00:15:36,520 Speaker 1: your face, You went out for a date, dinner and dancing, 292 00:15:37,040 --> 00:15:39,040 Speaker 1: and you did it out in public. Everyone knew you 293 00:15:39,040 --> 00:15:42,280 Speaker 1: were dating this person. Eventually you go steady, eventually get engaged, 294 00:15:42,320 --> 00:15:44,280 Speaker 1: and you get married, and you know that that's what 295 00:15:44,440 --> 00:15:46,760 Speaker 1: this is all kind of leading to. And there have 296 00:15:46,800 --> 00:15:49,800 Speaker 1: been a lot of advances in technology since then, birth 297 00:15:49,840 --> 00:15:53,400 Speaker 1: control my ability to have like a very rich career, 298 00:15:53,600 --> 00:15:56,320 Speaker 1: and instead of getting married at the age of twenty two, 299 00:15:56,400 --> 00:15:59,400 Speaker 1: I'm now very single at the age of thirty two. 300 00:16:00,080 --> 00:16:02,920 Speaker 1: So we can feel that the rules have changed. Everything shifted, 301 00:16:03,320 --> 00:16:04,960 Speaker 1: and now the rules of dating are very much being 302 00:16:05,000 --> 00:16:08,360 Speaker 1: determined by our technology. You know, I think we're past 303 00:16:08,400 --> 00:16:10,680 Speaker 1: the point where dating on an app is weird and 304 00:16:10,800 --> 00:16:13,560 Speaker 1: out of the ordinary, and it's becoming more standard. But 305 00:16:13,720 --> 00:16:16,360 Speaker 1: at the same time, we're figuring out the ethics of 306 00:16:16,400 --> 00:16:18,600 Speaker 1: this new digital space. So do you think that's an 307 00:16:18,640 --> 00:16:23,360 Speaker 1: opportunity for some of these um they're really technology companies, right, 308 00:16:23,440 --> 00:16:28,280 Speaker 1: like dating apps, to start really creating a sense of community, 309 00:16:28,440 --> 00:16:31,600 Speaker 1: to get people in a place where maybe they feel 310 00:16:31,920 --> 00:16:34,720 Speaker 1: a sense of I don't want to say safety, like 311 00:16:34,840 --> 00:16:38,520 Speaker 1: not physical safety, but like more emotional safety. I mean, 312 00:16:38,560 --> 00:16:40,800 Speaker 1: do you think that's an opportunity. I think it's a 313 00:16:41,600 --> 00:16:46,560 Speaker 1: moral obligation for the app to make you know, Okay, Cupid, 314 00:16:46,800 --> 00:16:49,960 Speaker 1: my profile. This is so embarrassing to admit. Um is 315 00:16:50,000 --> 00:16:52,240 Speaker 1: that we're looking for love on this show today, So 316 00:16:52,400 --> 00:16:54,400 Speaker 1: just go all in. I think you're like, I am 317 00:16:54,440 --> 00:16:56,680 Speaker 1: surprise that you're embarrassed because the stuff that you talk 318 00:16:56,760 --> 00:17:00,400 Speaker 1: about is so personal, so like you're beyond that. Okay, 319 00:17:00,400 --> 00:17:02,440 Speaker 1: But this is this is me making a joke that 320 00:17:02,480 --> 00:17:04,320 Speaker 1: I thought was funny five years ago and then kind 321 00:17:04,359 --> 00:17:07,680 Speaker 1: of sticking with it. So my profile isn't my actual bio. 322 00:17:07,760 --> 00:17:10,160 Speaker 1: It's a bio of Kim Jong ill. And I thought 323 00:17:10,240 --> 00:17:13,560 Speaker 1: this was so creative. So I say, I was born 324 00:17:13,600 --> 00:17:16,359 Speaker 1: on this mountain and foretold by a swallow, and I 325 00:17:16,359 --> 00:17:18,840 Speaker 1: have a perfect golf score, and I invented the hamburger, 326 00:17:19,160 --> 00:17:21,760 Speaker 1: and guys think alec Yeah, And it's kind of a 327 00:17:21,800 --> 00:17:25,119 Speaker 1: test of your ability to understand irony and understand a 328 00:17:25,200 --> 00:17:28,359 Speaker 1: joke or even google what does a person of the world. Yeah, yeah, 329 00:17:28,480 --> 00:17:31,280 Speaker 1: So I put out this bio Korean dictator. It's a joke. 330 00:17:31,400 --> 00:17:34,080 Speaker 1: I'm seeing if you get my joke, um, and a 331 00:17:34,119 --> 00:17:36,119 Speaker 1: guy said, oh, hey, how's it going, Like, what are 332 00:17:36,119 --> 00:17:39,640 Speaker 1: you doing? Checked out his profile wasn't interested. You don't 333 00:17:39,640 --> 00:17:42,040 Speaker 1: really have to respond in that situation because I'm getting 334 00:17:42,160 --> 00:17:44,240 Speaker 1: four or five messages a day would just be too much. 335 00:17:44,720 --> 00:17:46,520 Speaker 1: So a day later he says, Oh, I guess you're 336 00:17:46,520 --> 00:17:52,199 Speaker 1: not a dictator. You're just a dick. Now I have 337 00:17:52,359 --> 00:17:55,560 Speaker 1: to respond. So what did you respond? No? I blocked him. 338 00:17:56,840 --> 00:17:59,000 Speaker 1: But you know what happens when you block someone Okay Cupid? 339 00:17:59,640 --> 00:18:02,639 Speaker 1: Some gray lines go over their message, but you can 340 00:18:02,680 --> 00:18:05,160 Speaker 1: still see it and still right there in your inbox. 341 00:18:05,240 --> 00:18:07,600 Speaker 1: You can't you can't really get rid of it, right, 342 00:18:07,600 --> 00:18:09,600 Speaker 1: I mean you can delete it. So being on Okay 343 00:18:09,680 --> 00:18:11,840 Speaker 1: keep It as a woman feels like standing on a 344 00:18:11,880 --> 00:18:14,879 Speaker 1: train platform naked and all these guys are shouting at 345 00:18:14,920 --> 00:18:17,359 Speaker 1: you and they can say anything they want and you 346 00:18:17,400 --> 00:18:21,359 Speaker 1: can block, block, block light, gray lines. I'm hello, Okay Cupid. 347 00:18:21,560 --> 00:18:24,159 Speaker 1: Huge product improvement there, And if you actually want to 348 00:18:24,160 --> 00:18:26,080 Speaker 1: compete with like a bumble who is all about the 349 00:18:26,080 --> 00:18:30,720 Speaker 1: female empowerment side, right or so they say, that's talk 350 00:18:30,800 --> 00:18:33,600 Speaker 1: about that, So I don't know. It was early days, right, 351 00:18:33,640 --> 00:18:36,720 Speaker 1: So like you've got match, you've got Okay Cupid, Bumble, 352 00:18:36,920 --> 00:18:39,720 Speaker 1: Now you've got this um the harmony, You've got these 353 00:18:40,280 --> 00:18:42,480 Speaker 1: that we were just talking about Ryan. Yeah, So like 354 00:18:42,680 --> 00:18:45,840 Speaker 1: there's obviously been a couple of newer guys on the scene, 355 00:18:45,840 --> 00:18:48,680 Speaker 1: whether it's Ryan, whether it's Bumble that are absent obviously 356 00:18:48,720 --> 00:18:55,080 Speaker 1: Bumble sorry, that have been born out of presumably best 357 00:18:55,080 --> 00:18:58,280 Speaker 1: practices or things that they've learned that have gone sideways 358 00:18:58,359 --> 00:19:03,359 Speaker 1: with bigger networks for dating. Um. But like, talk to 359 00:19:03,480 --> 00:19:05,760 Speaker 1: us a little bit, how what you've seen where tech 360 00:19:05,840 --> 00:19:09,400 Speaker 1: has gotten it right, and where people have learned from 361 00:19:09,400 --> 00:19:12,439 Speaker 1: the mistakes that like an Okay Cupid has made, and 362 00:19:12,480 --> 00:19:15,679 Speaker 1: why that's caused you to potentially shift your behaviors and 363 00:19:15,720 --> 00:19:20,120 Speaker 1: where you're engaging or fishing or whatever it's called fishing fishing, 364 00:19:20,200 --> 00:19:23,239 Speaker 1: there's a fish one. Yeah, it seems really right. So 365 00:19:23,280 --> 00:19:25,880 Speaker 1: I think, you know, I don't work in the tech world. 366 00:19:25,960 --> 00:19:29,159 Speaker 1: I know very little about startup founding, but from my perspective, 367 00:19:29,200 --> 00:19:31,720 Speaker 1: it feels like Okay Cupid was how all my friends 368 00:19:31,760 --> 00:19:34,640 Speaker 1: met someone five years ago. So I'm told by everyone, 369 00:19:34,720 --> 00:19:36,760 Speaker 1: get on Okay Cupid. Come on, it worked for me 370 00:19:36,840 --> 00:19:40,000 Speaker 1: five years ago, But it actually feels like a sad 371 00:19:40,080 --> 00:19:43,720 Speaker 1: graveyard of nice guys right now because the women are vanished. 372 00:19:43,800 --> 00:19:46,160 Speaker 1: You know, if we feel so threatened and unsafe there, 373 00:19:46,280 --> 00:19:49,280 Speaker 1: it's it's hard to put our time and energy. Tools 374 00:19:49,359 --> 00:19:52,560 Speaker 1: like uh. Tinder started with this reputation of being a 375 00:19:52,560 --> 00:19:55,879 Speaker 1: hook up at and it still has that reputation, but 376 00:19:56,000 --> 00:19:58,159 Speaker 1: it has become kind of like the standard in a 377 00:19:58,200 --> 00:20:00,800 Speaker 1: lot of ways. I feel safer there because the only 378 00:20:00,840 --> 00:20:02,600 Speaker 1: guys get to talk to me. Your guys have indicated 379 00:20:02,640 --> 00:20:05,720 Speaker 1: interest in I can unmatch, I can block, I can report. 380 00:20:06,400 --> 00:20:08,560 Speaker 1: You know, we have the tools now to check for 381 00:20:09,040 --> 00:20:12,880 Speaker 1: inappropriate messages and screen for inappropriate language, and I think 382 00:20:13,080 --> 00:20:17,000 Speaker 1: I see apps like Tinder making those changes. Sometimes the 383 00:20:17,000 --> 00:20:19,879 Speaker 1: apps that are trying to dethrone Tinder are making changes 384 00:20:19,960 --> 00:20:22,960 Speaker 1: constantly and coming up with really crazy good new ideas 385 00:20:23,240 --> 00:20:27,560 Speaker 1: to try to dethrone it. What hinge hinge changes? It's 386 00:20:27,600 --> 00:20:29,879 Speaker 1: look for me, every time I open it, there's some 387 00:20:30,000 --> 00:20:32,359 Speaker 1: new feature, some new way that it moves. What is 388 00:20:32,400 --> 00:20:37,160 Speaker 1: this hinge? It feels like Instagram. So every profile has 389 00:20:37,240 --> 00:20:39,840 Speaker 1: up to nine square images in a row, and then 390 00:20:39,840 --> 00:20:42,520 Speaker 1: they give you question prompts that appear between the images. 391 00:20:42,600 --> 00:20:46,119 Speaker 1: So the last movie I saw my personality type um 392 00:20:46,520 --> 00:20:50,600 Speaker 1: you know to to describe me. You can switch what 393 00:20:50,800 --> 00:20:52,359 Speaker 1: prompts you want to use, and you can use as 394 00:20:52,440 --> 00:20:54,560 Speaker 1: many prompts as you want, as many photos as you want. 395 00:20:54,560 --> 00:20:56,560 Speaker 1: You could use just one photo one prompt, you could 396 00:20:56,640 --> 00:21:00,520 Speaker 1: use nine photos, nine prompts. It's it's creative. Tell us 397 00:21:00,520 --> 00:21:02,960 Speaker 1: a little bit about the safe space. And because Alexa 398 00:21:03,000 --> 00:21:05,160 Speaker 1: and I have been going back and forth all day 399 00:21:05,240 --> 00:21:07,639 Speaker 1: about Bumble by the way, can we just say I 400 00:21:07,720 --> 00:21:12,560 Speaker 1: loved your episodes on Bumble two part two part. It 401 00:21:12,640 --> 00:21:18,560 Speaker 1: was so intelligent in terms of kind of questioning, putting 402 00:21:18,560 --> 00:21:23,600 Speaker 1: the woman first and also what kinds of people that 403 00:21:23,680 --> 00:21:29,399 Speaker 1: they're targeting but also putting into the stream. Yeah. Well, 404 00:21:29,440 --> 00:21:33,240 Speaker 1: the question that I have constantly though, is how do 405 00:21:33,320 --> 00:21:36,880 Speaker 1: these companies think about their role in terms of marketing 406 00:21:36,920 --> 00:21:41,160 Speaker 1: and audience growth versus actual matchmaking? Yes, and it's impossible 407 00:21:41,280 --> 00:21:44,600 Speaker 1: to make right. You're like, I don't know this stuff? 408 00:21:44,800 --> 00:21:47,080 Speaker 1: Is like, yeah, you get this stuff. Are they incentivized 409 00:21:47,119 --> 00:21:48,800 Speaker 1: to help me find my match? Right? Because then you 410 00:21:48,880 --> 00:21:51,320 Speaker 1: lose all my swiping? And especially in the case of Tinder, 411 00:21:51,480 --> 00:21:54,760 Speaker 1: they're serving the ads within the platform, um, both for 412 00:21:54,800 --> 00:21:57,959 Speaker 1: their own products like their DTR podcast or for like 413 00:21:58,040 --> 00:22:03,720 Speaker 1: the New Kalen Show. It's a good creative show. Wait, 414 00:22:03,760 --> 00:22:07,159 Speaker 1: so can we just answer that they're not incentivized to 415 00:22:07,600 --> 00:22:10,200 Speaker 1: match you. They're not because they need you coming back, 416 00:22:10,480 --> 00:22:12,240 Speaker 1: They need you and they need to hook you. So 417 00:22:12,280 --> 00:22:14,240 Speaker 1: it sounds to me like hinges all about the hook 418 00:22:14,320 --> 00:22:16,640 Speaker 1: because it feels like something. I'm not saying they're not. 419 00:22:16,720 --> 00:22:19,600 Speaker 1: It's not, but it does feel the way you're describing it, 420 00:22:19,640 --> 00:22:21,800 Speaker 1: like there's always something new and so that's like a 421 00:22:21,840 --> 00:22:24,760 Speaker 1: great way of like sticking you too. It's like fomo, right, 422 00:22:24,800 --> 00:22:27,280 Speaker 1: it's like total fear of missing out on who could 423 00:22:27,320 --> 00:22:30,960 Speaker 1: be there. But like these companies actually are not incentivized 424 00:22:31,000 --> 00:22:34,040 Speaker 1: to match you because then you go away. So recently 425 00:22:34,080 --> 00:22:36,359 Speaker 1: interviewed the CEO of the league and she was telling 426 00:22:36,400 --> 00:22:38,480 Speaker 1: me how, you know, some of these apps think of 427 00:22:38,520 --> 00:22:40,000 Speaker 1: it as a game and they just want you to 428 00:22:40,000 --> 00:22:41,600 Speaker 1: play the game forever. She wants you to find your 429 00:22:41,640 --> 00:22:43,399 Speaker 1: match because she knows then you're gonna tell your friends 430 00:22:43,440 --> 00:22:45,000 Speaker 1: to sign up for the league. And we wouldn't have 431 00:22:45,000 --> 00:22:47,200 Speaker 1: met if it wasn't for the league. So that could 432 00:22:47,200 --> 00:22:49,200 Speaker 1: be part of it too. Is that word of mouth 433 00:22:49,320 --> 00:22:52,560 Speaker 1: is going to really matter? Amanda Bradford, She's amazing. I 434 00:22:52,600 --> 00:22:54,679 Speaker 1: was really impressed by her. Wait, so I was going 435 00:22:54,720 --> 00:22:57,520 Speaker 1: to ask you that like, which I think is really important, 436 00:22:57,560 --> 00:23:01,480 Speaker 1: Like how much does word of mouth play into what 437 00:23:01,880 --> 00:23:06,520 Speaker 1: apps and like resources you're actually using in your dating life? Well, 438 00:23:06,640 --> 00:23:08,520 Speaker 1: this is the problem, right, is that so much of 439 00:23:08,560 --> 00:23:11,119 Speaker 1: our dating happens in private. My grandma was going to 440 00:23:11,200 --> 00:23:13,160 Speaker 1: the soda shop, she was going to the dance hall. 441 00:23:13,720 --> 00:23:16,040 Speaker 1: I am trying to meet as far away from my 442 00:23:16,080 --> 00:23:18,160 Speaker 1: office as possible so I don't see anyone from work. 443 00:23:18,680 --> 00:23:20,560 Speaker 1: You know, if I were swiping in an elevator, I 444 00:23:20,600 --> 00:23:22,760 Speaker 1: would be embarrassed. I woudn't want anyone to see my screen. 445 00:23:23,080 --> 00:23:24,640 Speaker 1: You know a lot of my friends are saving their 446 00:23:24,640 --> 00:23:27,199 Speaker 1: apps and a folder that has the toilet emoji. You know, 447 00:23:27,280 --> 00:23:29,240 Speaker 1: you're not thinking about this as a thing out in 448 00:23:29,280 --> 00:23:32,879 Speaker 1: public anymore. So if you're there's this tinge of shame 449 00:23:32,920 --> 00:23:35,280 Speaker 1: associated with it that I hope we can shake. Is 450 00:23:35,280 --> 00:23:38,200 Speaker 1: there an opportunity? Interesting? We were talking to a friend 451 00:23:38,240 --> 00:23:46,640 Speaker 1: of ours last night who is recently UM single, single UM. 452 00:23:43,720 --> 00:23:51,280 Speaker 1: But he was telling us how um he was very upset, 453 00:23:51,600 --> 00:23:54,720 Speaker 1: and I was like, holy sh it, Like clinic should 454 00:23:54,720 --> 00:23:58,080 Speaker 1: be bringing you moments of breakup and what to do 455 00:23:58,160 --> 00:24:00,520 Speaker 1: and how to advise that. But in the same token, 456 00:24:00,760 --> 00:24:02,440 Speaker 1: he was telling us how he's back in the game, 457 00:24:02,480 --> 00:24:05,720 Speaker 1: which so I think he's past the actual exactly game. 458 00:24:05,840 --> 00:24:08,600 Speaker 1: But he's talking us about this new platform called RYA. 459 00:24:08,760 --> 00:24:10,600 Speaker 1: We were talking to r A y A and the 460 00:24:10,640 --> 00:24:12,520 Speaker 1: thing that he told us was interesting is there's a 461 00:24:12,640 --> 00:24:15,679 Speaker 1: dating personal side and then there's a professional networking side, 462 00:24:15,720 --> 00:24:18,480 Speaker 1: and it's global. So are you starting to see that transition, 463 00:24:18,480 --> 00:24:20,760 Speaker 1: because I think that's what Alex is getting to is like, 464 00:24:21,320 --> 00:24:24,200 Speaker 1: how do you create networks and communities at the same 465 00:24:24,240 --> 00:24:27,800 Speaker 1: time also create a dating pool and it actually changes 466 00:24:28,200 --> 00:24:30,679 Speaker 1: that thing that you're talking about where your grandmother and 467 00:24:30,720 --> 00:24:33,960 Speaker 1: your grandfather were doing this out in public. So like, 468 00:24:34,480 --> 00:24:37,879 Speaker 1: is that the new public dating scene is like you know, 469 00:24:38,000 --> 00:24:42,119 Speaker 1: curated community bring togethers. I have so many things on 470 00:24:42,200 --> 00:24:46,080 Speaker 1: it um So the first I think community bring togethers 471 00:24:46,119 --> 00:24:49,399 Speaker 1: are so wise. I think like Bumble just opened up 472 00:24:49,400 --> 00:24:51,520 Speaker 1: a hive. It's you walk in, You're gonna get free 473 00:24:51,560 --> 00:24:54,080 Speaker 1: drinks and appetizers. You're in a space that's actively branded 474 00:24:54,320 --> 00:24:55,720 Speaker 1: for the thing. It gives you a funny thing to 475 00:24:55,760 --> 00:24:58,040 Speaker 1: invite a date to go do. I haven't done it yet. 476 00:24:58,080 --> 00:24:59,960 Speaker 1: I really want to do it. They're doing events tonight 477 00:25:00,000 --> 00:25:02,760 Speaker 1: in tomorrow, like tons of events. Why not open up 478 00:25:02,760 --> 00:25:07,120 Speaker 1: a pop up shop and including people a chance to actually? Yeah, 479 00:25:07,359 --> 00:25:09,840 Speaker 1: so I would go to so many events and I think, like, 480 00:25:10,040 --> 00:25:12,760 Speaker 1: I think we're looking for excuses to get off our phones. Um. 481 00:25:12,800 --> 00:25:16,480 Speaker 1: In terms of the extending dating into networking, Bumble did 482 00:25:16,520 --> 00:25:18,920 Speaker 1: introduce a feature called Bumble BFF, so you can find 483 00:25:18,920 --> 00:25:21,280 Speaker 1: your best female friend in your city, and I think 484 00:25:21,320 --> 00:25:23,480 Speaker 1: that's amazing. You could move to a new town, turn 485 00:25:23,560 --> 00:25:25,800 Speaker 1: on the BFF feature and then actually swipe through women. 486 00:25:26,240 --> 00:25:28,399 Speaker 1: Of course, we don't know the etiquette yet. It's a 487 00:25:28,400 --> 00:25:30,760 Speaker 1: little uncomfortable and I don't know. I tried it and 488 00:25:30,760 --> 00:25:33,520 Speaker 1: I was like, oh, are they looking for a third 489 00:25:33,560 --> 00:25:35,919 Speaker 1: in the bedroom or do they want to be my 490 00:25:36,000 --> 00:25:39,239 Speaker 1: best friend? I can figure that out. I don't know 491 00:25:39,240 --> 00:25:43,280 Speaker 1: what to talk about. The other spectrum of that is 492 00:25:43,280 --> 00:25:46,119 Speaker 1: either your dating app turns into a networking app, or 493 00:25:46,119 --> 00:25:47,720 Speaker 1: the other way this could go is that your dating 494 00:25:47,720 --> 00:25:51,000 Speaker 1: app protects you from kind of that public networking. So 495 00:25:51,119 --> 00:25:53,359 Speaker 1: on the League you can indicate that you don't want 496 00:25:53,400 --> 00:25:55,640 Speaker 1: to see your LinkedIn connections, you don't want to see 497 00:25:55,640 --> 00:25:58,399 Speaker 1: your Facebook friends. The league trust that we are smart 498 00:25:58,480 --> 00:26:00,320 Speaker 1: enough to go up to our Facebook friend and asked 499 00:26:00,320 --> 00:26:02,360 Speaker 1: them out on dates and we don't need to awkwardly 500 00:26:02,440 --> 00:26:05,360 Speaker 1: see them on their dating apps. That's really smart. So 501 00:26:05,480 --> 00:26:08,320 Speaker 1: it could go one or two directions. Either data kapps 502 00:26:08,359 --> 00:26:10,880 Speaker 1: become just for dating apps and they offer more privacy features, 503 00:26:11,000 --> 00:26:12,639 Speaker 1: or dating apps are gonna become the way we do 504 00:26:12,680 --> 00:26:14,400 Speaker 1: all of our networking. Yeah. Well, what I think we're 505 00:26:14,440 --> 00:26:17,199 Speaker 1: getting to, and this is persistent with a lot of 506 00:26:17,240 --> 00:26:19,440 Speaker 1: the guests that we've had on our shows, is really 507 00:26:19,440 --> 00:26:22,000 Speaker 1: trying to figure out as an ad community and as 508 00:26:22,040 --> 00:26:25,000 Speaker 1: people that are marketers. Is how I think you just 509 00:26:25,000 --> 00:26:26,760 Speaker 1: said it and you're like, how do we get off 510 00:26:26,760 --> 00:26:28,520 Speaker 1: the phone and come back into the real world. And 511 00:26:28,560 --> 00:26:31,080 Speaker 1: we had David Plots on the show, um who talked 512 00:26:31,080 --> 00:26:33,680 Speaker 1: a lot about Alice Obscura and kind of curating these events. 513 00:26:33,680 --> 00:26:35,479 Speaker 1: And I think what we're getting to is are we 514 00:26:35,520 --> 00:26:37,199 Speaker 1: getting to a place and I would love your opinion 515 00:26:37,200 --> 00:26:41,119 Speaker 1: on this where people are recognizing the vain nature of 516 00:26:41,240 --> 00:26:45,359 Speaker 1: choosing people on looks and understanding that maybe for a 517 00:26:45,480 --> 00:26:48,080 Speaker 1: certain amount of nights or one night whatever, that that 518 00:26:48,160 --> 00:26:51,160 Speaker 1: might be a thing, but presumably to create a deeper 519 00:26:51,240 --> 00:26:55,240 Speaker 1: lasting connection. Are these dating apps actually providing the forum 520 00:26:55,280 --> 00:26:58,480 Speaker 1: where those experiences can happen and you can figure out 521 00:26:58,480 --> 00:27:01,920 Speaker 1: in the right context and the right can action exactly, 522 00:27:01,960 --> 00:27:04,280 Speaker 1: like in a different way, is it? Yeah, what's so 523 00:27:04,320 --> 00:27:08,960 Speaker 1: crazy about online dating that, like you could look at 524 00:27:09,000 --> 00:27:11,560 Speaker 1: his profile, every single photo, you could read his bio 525 00:27:11,640 --> 00:27:13,800 Speaker 1: hundred times, but none of that matters. It's like when 526 00:27:13,800 --> 00:27:15,320 Speaker 1: you're in the room with that person, you know in 527 00:27:15,400 --> 00:27:19,920 Speaker 1: five seconds. So I'm looking for more real world events. 528 00:27:19,960 --> 00:27:23,400 Speaker 1: So it's interesting you briefly caught you talk about how 529 00:27:23,440 --> 00:27:26,320 Speaker 1: when you're swiping in tender you're getting ads for a 530 00:27:26,400 --> 00:27:28,880 Speaker 1: variety of things, one of which I caught you say 531 00:27:28,960 --> 00:27:32,760 Speaker 1: was Mindy Kaling's new show. Can you talk about in 532 00:27:32,800 --> 00:27:36,399 Speaker 1: this world? Are people receptive to those brand messages? Do 533 00:27:36,480 --> 00:27:40,399 Speaker 1: they seem awkward and clunky if they're not trojan? Like? 534 00:27:40,560 --> 00:27:44,359 Speaker 1: What makes brand offensive when you need to try to me? 535 00:27:44,440 --> 00:27:47,560 Speaker 1: I guess it's a good reminder, but like, what does 536 00:27:47,600 --> 00:27:50,520 Speaker 1: brand authenticity look like in the dating space? And like 537 00:27:50,880 --> 00:27:52,840 Speaker 1: when is it? Like? Okay, like you're going on tour 538 00:27:52,880 --> 00:27:55,640 Speaker 1: with Binobo's, for example, can you talk to us about 539 00:27:55,720 --> 00:27:59,400 Speaker 1: how that synergy makes sense for the conversation that you're 540 00:27:59,400 --> 00:28:02,080 Speaker 1: having in your audience. Huh. I don't think I've ever 541 00:28:02,119 --> 00:28:05,240 Speaker 1: put the word branded authenticity together. I have just zero 542 00:28:05,359 --> 00:28:07,960 Speaker 1: training on this, but I instantly know what it means. 543 00:28:08,520 --> 00:28:11,280 Speaker 1: So I'm doing a series of live events with Bonobo's 544 00:28:11,560 --> 00:28:13,199 Speaker 1: throughout the month of June. The first one was in 545 00:28:13,200 --> 00:28:16,720 Speaker 1: New York and now we're still planning up our Chicago 546 00:28:16,760 --> 00:28:19,119 Speaker 1: and l A shows. And basically the idea is getting 547 00:28:19,800 --> 00:28:22,480 Speaker 1: YoY listeners inside of the Banobo's Guide shops in these 548 00:28:22,520 --> 00:28:26,440 Speaker 1: cities to watch a live podcast taping. And the moment 549 00:28:26,480 --> 00:28:28,359 Speaker 1: we started to brainstorm what this would look like, I 550 00:28:28,440 --> 00:28:31,520 Speaker 1: instantly had ideas that involved their clothing, and there was 551 00:28:31,600 --> 00:28:33,720 Speaker 1: zero pressure for me to have those ideas. They just 552 00:28:33,760 --> 00:28:35,640 Speaker 1: come naturally. For your inside of med school, the store 553 00:28:35,640 --> 00:28:38,280 Speaker 1: would be fun to use the clothes, So I'm dressing 554 00:28:38,320 --> 00:28:42,320 Speaker 1: all of the guests we book in Banobo's suits. Then 555 00:28:42,320 --> 00:28:45,640 Speaker 1: this idea came kind of naturally. Why not help guys 556 00:28:45,640 --> 00:28:50,360 Speaker 1: in the audience improve their Tinder profiles by dressing them 557 00:28:50,400 --> 00:28:52,960 Speaker 1: in the store, posing them together with a drink in 558 00:28:52,960 --> 00:28:56,120 Speaker 1: their hand match And so I hope that there's a 559 00:28:56,160 --> 00:28:59,360 Speaker 1: Wildy station every Binobo's Guide store in the country, right, 560 00:28:59,400 --> 00:29:02,640 Speaker 1: But that should pictures of guys like you hold you 561 00:29:02,640 --> 00:29:04,400 Speaker 1: take a picture of them when they hold up a fish. 562 00:29:04,840 --> 00:29:06,240 Speaker 1: You take a picture of them, when they sit in 563 00:29:06,280 --> 00:29:09,080 Speaker 1: the Game of Thrones chair at Madison Square Garden. Take 564 00:29:09,120 --> 00:29:11,120 Speaker 1: a picture of them if they're holding a baby. That's 565 00:29:11,120 --> 00:29:13,800 Speaker 1: actually like people are like, oh my god, you're holding 566 00:29:13,800 --> 00:29:18,200 Speaker 1: a baby. You know how to do. And that's why 567 00:29:18,240 --> 00:29:19,880 Speaker 1: there's so many niece photos. It's like, oh, it's you 568 00:29:19,920 --> 00:29:22,440 Speaker 1: and your little niece. But you never see them just 569 00:29:22,520 --> 00:29:24,200 Speaker 1: hanging out with their friends having fun because I think 570 00:29:24,240 --> 00:29:26,280 Speaker 1: there's less of a take my picture. Let's all do 571 00:29:26,320 --> 00:29:28,720 Speaker 1: a picture together culture. So tell us a little bit 572 00:29:28,720 --> 00:29:30,840 Speaker 1: about what brands do you like to work with, Like 573 00:29:30,880 --> 00:29:35,080 Speaker 1: what are the sorts of marketing products or brands or 574 00:29:35,160 --> 00:29:38,800 Speaker 1: things that you think could add value to the dating 575 00:29:38,800 --> 00:29:41,640 Speaker 1: world in your life. Should we talk about Airbnb? We 576 00:29:41,640 --> 00:29:44,480 Speaker 1: can talk about a baby, but we can talk about Okay. 577 00:29:44,480 --> 00:29:47,800 Speaker 1: For me, I always found myself like, and you do this, 578 00:29:47,920 --> 00:29:50,440 Speaker 1: we all do this. We like go to work, right, 579 00:29:50,640 --> 00:29:53,360 Speaker 1: you run home, you like shave your armpits and then 580 00:29:53,400 --> 00:29:55,719 Speaker 1: you're like blowing out your hair really fast and you're 581 00:29:55,800 --> 00:29:57,640 Speaker 1: running out the door. It's like, it would be so 582 00:29:57,720 --> 00:30:01,960 Speaker 1: great if Tinder hooked you up with the glamor app 583 00:30:03,240 --> 00:30:04,760 Speaker 1: like or dry bar, and you had like it was 584 00:30:04,800 --> 00:30:07,360 Speaker 1: like boom boom boom boom boom, got it on your 585 00:30:07,360 --> 00:30:10,160 Speaker 1: way home, You're going to change your shoes whatever. It's 586 00:30:10,240 --> 00:30:13,840 Speaker 1: like the tender Thursday night out. It's present yourself the 587 00:30:13,880 --> 00:30:16,600 Speaker 1: best way. But Nobo should do something like that. So 588 00:30:16,640 --> 00:30:18,880 Speaker 1: when I started Why Why, one of my exercises was 589 00:30:18,920 --> 00:30:22,920 Speaker 1: creating a creative brief, which wasn't standard here panopally at 590 00:30:22,920 --> 00:30:25,080 Speaker 1: the time, and I think it should be. Um, you 591 00:30:25,160 --> 00:30:27,120 Speaker 1: kind of go through a night. One of the sections 592 00:30:27,200 --> 00:30:31,280 Speaker 1: is your non indirect competitors is part of a creative brief, 593 00:30:31,640 --> 00:30:34,560 Speaker 1: and those came to me so naturally, Like an indirect 594 00:30:34,600 --> 00:30:42,600 Speaker 1: competitor to hy Y is Rose right, Broad City indirect competitor. No, 595 00:30:42,680 --> 00:30:45,000 Speaker 1: you're not going to pick one or talk about that. 596 00:30:45,000 --> 00:30:47,560 Speaker 1: That's a show where girls are kind of running wild 597 00:30:47,560 --> 00:30:50,280 Speaker 1: and being completely themselves in New York City. It's fun, 598 00:30:50,400 --> 00:30:54,160 Speaker 1: it's punchy, it's drunk, it's not girly. It's about girls. 599 00:30:54,880 --> 00:30:58,000 Speaker 1: So just writing that list was really empowering. And then 600 00:30:58,040 --> 00:31:00,160 Speaker 1: also you know, coming up with the profile of my 601 00:31:00,320 --> 00:31:04,720 Speaker 1: standard listener. Um, my listener is Jenny, she's been experimenting 602 00:31:04,720 --> 00:31:08,120 Speaker 1: with natural deodorant. Isn't totally working for her yet. You know, 603 00:31:08,240 --> 00:31:10,760 Speaker 1: Jenny is getting really into Spicial still shaves their and 604 00:31:10,800 --> 00:31:15,200 Speaker 1: pits though before a day. Yeah, but that profile came 605 00:31:15,240 --> 00:31:17,680 Speaker 1: so naturally, and then I turned that actually into a 606 00:31:17,760 --> 00:31:20,120 Speaker 1: list of the brands that I could imagine advertising on 607 00:31:20,160 --> 00:31:22,320 Speaker 1: the show and then offer that up to our our 608 00:31:22,360 --> 00:31:24,840 Speaker 1: team here. But from the amount of data that these 609 00:31:24,840 --> 00:31:28,080 Speaker 1: apps have and like people's preferences, taste, where they're going, 610 00:31:28,240 --> 00:31:31,840 Speaker 1: how many times are engaging with people, Like for as marketers, 611 00:31:32,720 --> 00:31:36,040 Speaker 1: you can't get that data and that level of activity point. 612 00:31:36,120 --> 00:31:38,800 Speaker 1: I mean the fact that they have that level of 613 00:31:39,000 --> 00:31:42,720 Speaker 1: intimate data. Right now, there's a privacy issue, there's all 614 00:31:42,760 --> 00:31:45,880 Speaker 1: that other stuff. But if it actually became additive to 615 00:31:45,920 --> 00:31:49,000 Speaker 1: the experience, people would want to give their information away. 616 00:31:49,240 --> 00:31:51,760 Speaker 1: I believe. I think it's a really ripe area for 617 00:31:51,760 --> 00:31:55,040 Speaker 1: for engagement. We're talking about offline experiences. How certain brands 618 00:31:55,040 --> 00:31:57,320 Speaker 1: could come in and add that sort of value, Like totally, 619 00:31:57,360 --> 00:32:01,640 Speaker 1: it's a no brainer that Tinder, Slash, Atlas, Obscure, slash, 620 00:32:01,680 --> 00:32:04,640 Speaker 1: Airbnb need to get in a threesome like that needs 621 00:32:04,680 --> 00:32:07,520 Speaker 1: to happen. I love it well. The thing I'm really 622 00:32:07,520 --> 00:32:10,280 Speaker 1: itching to do is to do more live events in 623 00:32:10,320 --> 00:32:12,920 Speaker 1: different cities. I think people want spaces to come together, 624 00:32:13,040 --> 00:32:15,800 Speaker 1: like we're talking about, especially single people. And if you 625 00:32:15,800 --> 00:32:18,440 Speaker 1: could look around a room full of other podcast fans, 626 00:32:18,920 --> 00:32:20,760 Speaker 1: I feel like that's the ultimate test is is there 627 00:32:20,760 --> 00:32:23,040 Speaker 1: another y O Y fan in my area, someone who 628 00:32:23,040 --> 00:32:25,960 Speaker 1: cares as much about dating someone who's also a feminist, 629 00:32:26,040 --> 00:32:29,920 Speaker 1: someone who loves podcasting, Like your chance to meet that person. 630 00:32:30,000 --> 00:32:31,680 Speaker 1: And there's so many brands that would it would make 631 00:32:31,720 --> 00:32:34,600 Speaker 1: sense that they would want to help me bring people together. 632 00:32:34,760 --> 00:32:39,240 Speaker 1: I think Squarespace, Casper, dry Bar, any makeup company, Glossier. 633 00:32:40,360 --> 00:32:43,240 Speaker 1: I've always imagined there could a future extension of the 634 00:32:43,400 --> 00:32:45,720 Speaker 1: y Y brand could be an app that helps you 635 00:32:46,000 --> 00:32:48,240 Speaker 1: match with someone who's listened to a podcast the same 636 00:32:48,240 --> 00:32:50,760 Speaker 1: podcast as you lately UM, and then it gives you 637 00:32:50,800 --> 00:32:53,400 Speaker 1: an instant thing to talk about. Yeah, I love that. 638 00:32:53,680 --> 00:32:58,160 Speaker 1: And I also could imagine UM an instant tool for 639 00:32:58,280 --> 00:33:00,840 Speaker 1: your wingman or wing woman when you go to events 640 00:33:00,840 --> 00:33:03,080 Speaker 1: in your community, so some kind of way that it 641 00:33:03,120 --> 00:33:05,320 Speaker 1: matches you up with someone who will be be your helper. 642 00:33:05,600 --> 00:33:07,560 Speaker 1: I want to go. So we've talked a lot to 643 00:33:07,640 --> 00:33:12,640 Speaker 1: you kind of offline about creating ads. Um, we know 644 00:33:13,040 --> 00:33:16,719 Speaker 1: that people who listen to podcasts are typically connected to 645 00:33:16,760 --> 00:33:20,160 Speaker 1: the hosts of the podcasts and have some kind of 646 00:33:20,560 --> 00:33:24,400 Speaker 1: really emotional connection, especially when you're talking about something personal, right, 647 00:33:24,800 --> 00:33:28,760 Speaker 1: like what are the opportunities to do advertising in the 648 00:33:28,800 --> 00:33:31,239 Speaker 1: audio space in a different way. Well, I'm never at 649 00:33:31,280 --> 00:33:34,120 Speaker 1: a shortage of ideas, like I love what I do, 650 00:33:34,320 --> 00:33:37,520 Speaker 1: and I listened to two podcasts, you know, a week, 651 00:33:37,600 --> 00:33:41,000 Speaker 1: it feels like, and I've been bored by podcast ads, 652 00:33:41,000 --> 00:33:43,240 Speaker 1: and I've also remember the podcast ads that have really 653 00:33:43,400 --> 00:33:45,240 Speaker 1: spoke to me. So all I'm looking for and I 654 00:33:45,240 --> 00:33:47,880 Speaker 1: listen to one is some kind of new story to 655 00:33:48,000 --> 00:33:50,600 Speaker 1: cling to. And it's pretty rare that I look at 656 00:33:50,640 --> 00:33:53,240 Speaker 1: podcast add copy and I can figure out my room 657 00:33:53,320 --> 00:33:56,400 Speaker 1: to get in a story. But some offer more freedom 658 00:33:56,480 --> 00:33:59,360 Speaker 1: than others. So I started talking with my friend Chris 659 00:33:59,400 --> 00:34:04,080 Speaker 1: Berube about his new Squarespace page. He just created his 660 00:34:04,120 --> 00:34:07,280 Speaker 1: own Crisprube dot com. I have andrews Lundsey dot com. 661 00:34:07,320 --> 00:34:09,640 Speaker 1: I think everyone needs their own name dot com. And 662 00:34:09,680 --> 00:34:11,239 Speaker 1: he was saying, I'm so glad I did because I 663 00:34:11,280 --> 00:34:14,719 Speaker 1: got in before the other Cris Barrube, And instantly I 664 00:34:14,760 --> 00:34:16,759 Speaker 1: had this idea like what if we could get the 665 00:34:16,760 --> 00:34:19,400 Speaker 1: other Cris Barrube on the line and be like, you 666 00:34:19,480 --> 00:34:22,680 Speaker 1: got trumped. Yeah, we beat you to this. Sorry, but 667 00:34:22,760 --> 00:34:25,879 Speaker 1: that's that's you taking a brand's message and making your 668 00:34:25,920 --> 00:34:28,239 Speaker 1: your own. Because presumably your audience we were just talking 669 00:34:28,239 --> 00:34:31,480 Speaker 1: about this offline, is that they want to hear Andrea's 670 00:34:31,640 --> 00:34:34,359 Speaker 1: version of how she's engaging with X product. In our 671 00:34:34,440 --> 00:34:38,080 Speaker 1: last episode, we were very adamant that I shouldn't be 672 00:34:38,120 --> 00:34:42,440 Speaker 1: giving the same interpretation of Casper Mattress that you certainly 673 00:34:42,480 --> 00:34:45,040 Speaker 1: are giving about Casper Mattress. And I'm using that as 674 00:34:45,040 --> 00:34:47,880 Speaker 1: an example. Um, we love them as an advertiser, but 675 00:34:47,960 --> 00:34:50,880 Speaker 1: just to say that, hey, look, you said, we're creative 676 00:34:50,880 --> 00:34:53,359 Speaker 1: talents where people that are passionate about our topic. Our 677 00:34:53,400 --> 00:34:56,759 Speaker 1: audience is coming um to listen to perspective and get 678 00:34:56,840 --> 00:34:59,359 Speaker 1: an understanding of how we think about something, what our 679 00:34:59,400 --> 00:35:02,080 Speaker 1: guests have say about it. So why not allow that 680 00:35:02,120 --> 00:35:05,120 Speaker 1: person to take that copy folded and have a conversation 681 00:35:05,160 --> 00:35:07,520 Speaker 1: with them about what makes sense in the context of 682 00:35:07,560 --> 00:35:10,279 Speaker 1: your show. Right, there's another show where they'd want to 683 00:35:10,320 --> 00:35:12,400 Speaker 1: hear a lot about the Dragon Drop tools. But on 684 00:35:12,480 --> 00:35:15,840 Speaker 1: why ohy, I think petty Internet rivalry with someone with 685 00:35:15,880 --> 00:35:19,000 Speaker 1: your same name makes sense. So I think what we've learned, 686 00:35:19,000 --> 00:35:21,399 Speaker 1: why O Y needs more offline? Well, it's not even 687 00:35:21,440 --> 00:35:23,719 Speaker 1: why O Y right, Like the dating scene needs more. 688 00:35:23,800 --> 00:35:28,000 Speaker 1: The offline interaction community is like king right, Like if 689 00:35:28,040 --> 00:35:30,360 Speaker 1: you can create community, it seems like there's like total 690 00:35:30,400 --> 00:35:33,120 Speaker 1: fertile ground there, and it sounds like Bumble's probably doing that. 691 00:35:33,600 --> 00:35:37,080 Speaker 1: Maybe would you say the best Actually the league is 692 00:35:38,680 --> 00:35:40,480 Speaker 1: to me right now. Yeah. So I got an email 693 00:35:40,520 --> 00:35:43,000 Speaker 1: from them saying you are one of twenty five women 694 00:35:43,040 --> 00:35:45,279 Speaker 1: in the New York City area who we've selected for 695 00:35:45,320 --> 00:35:48,279 Speaker 1: an exclusive event at the Soho House. Click here to 696 00:35:48,320 --> 00:35:52,320 Speaker 1: get your timart As hell, I felt so special. Tickets 697 00:35:52,360 --> 00:35:56,000 Speaker 1: were a hundred dollars women, twenty five guys. I get 698 00:35:56,040 --> 00:35:59,240 Speaker 1: to go to the Soho House. There's free food and drink. 699 00:36:00,320 --> 00:36:02,960 Speaker 1: I really thought about it. Wait, you didn't go. I'm 700 00:36:02,960 --> 00:36:06,759 Speaker 1: not optimistic about meeting people right now, Like I'm gonna 701 00:36:06,760 --> 00:36:09,120 Speaker 1: get you. Got to get out there. You got Andrea, 702 00:36:09,440 --> 00:36:13,400 Speaker 1: go out. We're going out after this. You will be 703 00:36:13,440 --> 00:36:16,600 Speaker 1: your two hundred dollars to meet twenty five guys. Is 704 00:36:16,600 --> 00:36:21,279 Speaker 1: that what I'm willing to pay? Is interesting? How she 705 00:36:21,320 --> 00:36:26,640 Speaker 1: broke that down call that costs per CD. But the 706 00:36:26,719 --> 00:36:28,920 Speaker 1: league goes from city to city and each league has 707 00:36:28,960 --> 00:36:31,960 Speaker 1: a concert erge each They're going one city at a time, 708 00:36:32,000 --> 00:36:33,440 Speaker 1: so you can't get it in every city. They're just 709 00:36:33,440 --> 00:36:35,920 Speaker 1: going to Atlanta right now, and then from that city 710 00:36:35,920 --> 00:36:38,280 Speaker 1: they do these events. And they're actually doing a summer 711 00:36:38,320 --> 00:36:42,439 Speaker 1: camp in Pennsylvania, adult summer camp for a weekend. That's 712 00:36:42,440 --> 00:36:45,640 Speaker 1: like really popular right now, by the way, adult summer camps. 713 00:36:46,120 --> 00:36:48,040 Speaker 1: So I wouldn't be surprised if we start seeing Bumble 714 00:36:48,120 --> 00:36:52,360 Speaker 1: doing more than the Hive. Andrew, this has been informative, formative. 715 00:36:52,440 --> 00:36:54,279 Speaker 1: There's so many follow up questions we're going to have 716 00:36:54,280 --> 00:36:56,720 Speaker 1: to take offline, and there's so many opportunities for brands 717 00:36:56,760 --> 00:36:59,920 Speaker 1: to do. I'm really kind of obsessed. Like Tinder, everybody 718 00:37:00,000 --> 00:37:02,720 Speaker 1: should get rid of the freaking ads and go through 719 00:37:02,760 --> 00:37:05,920 Speaker 1: the process that people go through to get your customer journey, 720 00:37:06,280 --> 00:37:09,960 Speaker 1: like Hello, every day is a new data consumer. You're here, 721 00:37:10,040 --> 00:37:12,279 Speaker 1: it should be do you located? Click click click, Go 722 00:37:12,360 --> 00:37:16,279 Speaker 1: get your blowout, Go get your wax, go get your Bonobos, 723 00:37:16,760 --> 00:37:20,359 Speaker 1: whatever you need to get it out exactly. Andrew has 724 00:37:20,360 --> 00:37:24,319 Speaker 1: been such a pleasure to have you with everybody check 725 00:37:24,360 --> 00:37:29,480 Speaker 1: out Y I Panically podcast available everywhere you can download 726 00:37:29,520 --> 00:37:32,440 Speaker 1: pod and where can people find you other than the podcast? Oh? 727 00:37:32,600 --> 00:37:34,920 Speaker 1: Just my full name on Twitter. It's great for Instagram. 728 00:37:35,080 --> 00:37:39,160 Speaker 1: Andrew's Lindsey. Thank you so much. Thanks Andrea. So did 729 00:37:39,160 --> 00:37:40,960 Speaker 1: that conversation make you want to get back into the 730 00:37:41,000 --> 00:37:45,719 Speaker 1: dating world? Hell no, thanks to Cameron Juice our producer 731 00:37:46,000 --> 00:37:48,880 Speaker 1: Andy Bowers. Matt Turk will be back in two weeks 732 00:37:48,880 --> 00:38:01,880 Speaker 1: with an other episode. M Full disclosure. Our opinions are 733 00:38:01,920 --> 00:38:02,279 Speaker 1: our own.