1 00:00:02,000 --> 00:00:06,760 Speaker 1: Welcome to brain Stuff from How Stuff Works Pay brain 2 00:00:06,760 --> 00:00:09,840 Speaker 1: Stuff Lauren Vocabam. Here, let's say it's a hot summer 3 00:00:09,920 --> 00:00:13,079 Speaker 1: day and you're enjoying a delicious frozen treat, something we 4 00:00:13,119 --> 00:00:15,880 Speaker 1: would normally identify with a word that you can make 5 00:00:15,920 --> 00:00:19,080 Speaker 1: by combining what Michael Jackson was the king of and 6 00:00:19,200 --> 00:00:21,319 Speaker 1: one of the two tools on the former flag of 7 00:00:21,320 --> 00:00:24,640 Speaker 1: the Soviet Union. And no, I am not talking about 8 00:00:24,720 --> 00:00:29,520 Speaker 1: Neverland ranch hammers, though that sounds delicious anyway, If you 9 00:00:29,600 --> 00:00:31,960 Speaker 1: look down at the label of your icy snack, there's 10 00:00:31,960 --> 00:00:33,879 Speaker 1: a good chance that it will not be labeled with 11 00:00:33,880 --> 00:00:36,440 Speaker 1: that word I just alluded to, and instead we'll say 12 00:00:36,479 --> 00:00:40,880 Speaker 1: that it's a quiescently frozen confection. But what does quiescently 13 00:00:40,920 --> 00:00:44,320 Speaker 1: frozen confection mean? While the jargon, why not just say 14 00:00:44,360 --> 00:00:48,760 Speaker 1: a popsicle? Let's break down the phrase quiescently frozen confection. 15 00:00:49,200 --> 00:00:52,440 Speaker 1: Confection just means a sweet food or dessert. I assume 16 00:00:52,479 --> 00:00:55,720 Speaker 1: you know what frozen means and quiescently means at rest, 17 00:00:56,240 --> 00:00:59,080 Speaker 1: this is worth specifying. In the world of frozen treats. 18 00:01:00,000 --> 00:01:03,200 Speaker 1: Quiescently frozen food just sits there while it freezes. It's 19 00:01:03,400 --> 00:01:06,119 Speaker 1: at rest. If you've ever made homemade ice pops out 20 00:01:06,120 --> 00:01:08,039 Speaker 1: of orange juice or mountain dew and an ice cube 21 00:01:08,040 --> 00:01:12,000 Speaker 1: tray in your freezer, those were quiescently frozen. This is 22 00:01:12,040 --> 00:01:14,399 Speaker 1: in contrast to something like ice cream, which is not 23 00:01:14,600 --> 00:01:17,800 Speaker 1: quiescently frozen. Ice Cream is frozen and whipped at the 24 00:01:17,840 --> 00:01:20,959 Speaker 1: same time. In factories that make ice cream, a blade 25 00:01:21,000 --> 00:01:23,679 Speaker 1: called a dasher turns inside the ice cream vat to 26 00:01:23,840 --> 00:01:28,160 Speaker 1: vigorously stir the mix while it freezes. This incorporates air bubbles, 27 00:01:28,160 --> 00:01:30,959 Speaker 1: which is a crucial part of forming the internal structure 28 00:01:31,040 --> 00:01:33,520 Speaker 1: of the ice cream. If you just poured ice cream 29 00:01:33,560 --> 00:01:35,760 Speaker 1: bis into an ice cube tray and froze it, it 30 00:01:35,800 --> 00:01:38,800 Speaker 1: would not taste or feel right. This is also why 31 00:01:38,840 --> 00:01:41,839 Speaker 1: when ice cream refreezes after melting, it's never quite the same. 32 00:01:42,880 --> 00:01:45,960 Speaker 1: But okay, we all know what popsicle means. Why mess 33 00:01:46,040 --> 00:01:49,720 Speaker 1: with this scientific term. We do this because popsicle is 34 00:01:49,760 --> 00:01:52,840 Speaker 1: what we might refer to as a proprietary eponym, a 35 00:01:52,880 --> 00:01:55,520 Speaker 1: word that is actually a registered trademark of a company 36 00:01:55,720 --> 00:01:57,720 Speaker 1: that we've come to use as a generic term in 37 00:01:57,800 --> 00:02:02,440 Speaker 1: Carmon parlance. Other examples include xerox for photocopy, band aid 38 00:02:02,480 --> 00:02:06,240 Speaker 1: for adhesive bandages, velcro for those hook and loop fasteners, 39 00:02:06,520 --> 00:02:10,640 Speaker 1: Kleenex for tissues, Frisbee for throwing discs, and styrofoam for 40 00:02:11,000 --> 00:02:15,640 Speaker 1: extruded polystyrene foam. Now, if you're a kid asking your 41 00:02:15,639 --> 00:02:18,600 Speaker 1: friend's mom if you can have another popsicle, this probably 42 00:02:18,600 --> 00:02:21,919 Speaker 1: doesn't matter unless your friend's mom is a trademark lawyer 43 00:02:21,960 --> 00:02:26,160 Speaker 1: for the Unilever Supply Chain Incorporated. That's because popsicle is 44 00:02:26,160 --> 00:02:30,040 Speaker 1: a registered trademark of Unilever Supply Chain Incorporated. They are 45 00:02:30,160 --> 00:02:33,480 Speaker 1: serious about their rights and they've definitely got them some lawyers. 46 00:02:34,280 --> 00:02:37,919 Speaker 1: So how did this come to be? Popsicles are quiescently 47 00:02:37,919 --> 00:02:41,000 Speaker 1: frozen confections were invented in nineteen o five by an 48 00:02:41,000 --> 00:02:44,040 Speaker 1: eleven year old kid in San Francisco named Frank Epperson. 49 00:02:44,440 --> 00:02:47,360 Speaker 1: When Epperson grew up, he began selling them as frozen 50 00:02:47,440 --> 00:02:50,200 Speaker 1: drinks on a stick. In ninety four, he took out 51 00:02:50,200 --> 00:02:54,360 Speaker 1: a patent for his frozen confectionery. By n he had 52 00:02:54,400 --> 00:02:59,079 Speaker 1: started calling these frozen confectioneries popsicles, the apparent logic being 53 00:02:59,240 --> 00:03:03,079 Speaker 1: soda pop us icicle, or possibly his kids called them 54 00:03:03,240 --> 00:03:07,720 Speaker 1: icicles that they're pop made that year he sold the 55 00:03:07,800 --> 00:03:11,240 Speaker 1: rights to the Joe Low Company in New York. Fast 56 00:03:11,280 --> 00:03:15,200 Speaker 1: forward to when Uni leaver subsidiary Good Humor bought the 57 00:03:15,280 --> 00:03:19,160 Speaker 1: rights to the name popsicle. Uni Leaver still owns those rights, 58 00:03:19,200 --> 00:03:23,360 Speaker 1: But do they really care if you use the term generically? Oh? Yes. 59 00:03:24,080 --> 00:03:27,360 Speaker 1: According to UNI Leaver's public facing website, you should never 60 00:03:27,440 --> 00:03:29,920 Speaker 1: use popsicle as a noun, but rather as a modifier, 61 00:03:30,600 --> 00:03:33,079 Speaker 1: meaning you don't want a popsicle, you want a popsical 62 00:03:33,120 --> 00:03:37,040 Speaker 1: ice pop. Similarly, you shouldn't pluralize the word. You're not 63 00:03:37,080 --> 00:03:39,120 Speaker 1: going to go to the store to buy popsicles, You're 64 00:03:39,120 --> 00:03:42,480 Speaker 1: gonna buy popsicle pops. And if you said that you 65 00:03:42,520 --> 00:03:45,520 Speaker 1: love popsicles great taste, you're talking about the flavor of 66 00:03:45,520 --> 00:03:48,320 Speaker 1: a company. If you're talking about the food product, you 67 00:03:48,320 --> 00:03:51,360 Speaker 1: would be correct to say the great taste of popsicle 68 00:03:51,400 --> 00:03:54,920 Speaker 1: ice pops. And if you happen to decide to start 69 00:03:54,920 --> 00:03:58,320 Speaker 1: a business selling your own quiescently frozen confections, don't think 70 00:03:58,560 --> 00:04:02,600 Speaker 1: all normal people call them popsicles. It'll be fine. Don't 71 00:04:02,600 --> 00:04:06,040 Speaker 1: be so sure. Lawyers are not normal people, and you will. 72 00:04:06,080 --> 00:04:09,640 Speaker 1: Leavers trademark warriors have gone after small businesses before and 73 00:04:09,720 --> 00:04:13,080 Speaker 1: demanded that all infringement of the popsical trademark be scrubbed 74 00:04:13,080 --> 00:04:17,080 Speaker 1: from existence. So remember, next time you're about to leave 75 00:04:17,120 --> 00:04:19,400 Speaker 1: some event early and you want to sound cool, don't 76 00:04:19,480 --> 00:04:22,839 Speaker 1: say let's blow this popsicle stand. Say let's blow this 77 00:04:22,920 --> 00:04:26,719 Speaker 1: quiescently frozen confection stand like a good law abiding citizen. 78 00:04:31,760 --> 00:04:34,159 Speaker 1: Today's episode was written by Joe McCormick and produced by 79 00:04:34,200 --> 00:04:36,440 Speaker 1: Tyler Clang. To hear more from Joe, check out his 80 00:04:36,520 --> 00:04:39,240 Speaker 1: podcast Stuff to Blow Your Mind, and, of course, for 81 00:04:39,360 --> 00:04:41,719 Speaker 1: more on this and lots of other law abiding topics, 82 00:04:41,920 --> 00:04:55,640 Speaker 1: visit our home planet, how Stuff Works dot com