WEBVTT - DETAVIO SAMUELS - Imitate that Omlette

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<v Speaker 1>Welcome to another episode of Eating Whale Broke. Today we

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<v Speaker 1>have special guests to Tavio Samuel Ceo Revolt TV, America's

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<v Speaker 1>fastest growing black owned media company, and as we all

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<v Speaker 1>already no, Revolt is owned by hip hop mogul Shawn

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<v Speaker 1>Diddy Combs. The Tavio sits at the intersection of culture

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<v Speaker 1>and content as one of corporate America's youngest executives. What

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<v Speaker 1>do you have us eating today? Uh So, today we

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<v Speaker 1>are eating a dish that my father, who I love dearly,

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<v Speaker 1>passed away in February. Um. I didn't grow up in

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<v Speaker 1>the same house with my father, but every time I

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<v Speaker 1>would go there for the summer, he would have a

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<v Speaker 1>special meal for me. He knew I loved omelets, and

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<v Speaker 1>he knew I love seafood, and so he used to

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<v Speaker 1>make seafood omelets. And so you know, we weren't balling.

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<v Speaker 1>So it's imitation crab and uh, I've always been everybody

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<v Speaker 1>got quirks. I have a quirk that's about hot sauce.

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<v Speaker 1>I really put hot sauce on everything. So we have

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<v Speaker 1>a seafood um lit with imitation crab. And of course

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<v Speaker 1>you gotta have you're not from l a, but you

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<v Speaker 1>value hot sauce. Oh yeah, yeah. My father is jare

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<v Speaker 1>making Jamaican. My father is you're making. My best friend

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<v Speaker 1>is jaremaking when I was telling your brother to Kanye

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<v Speaker 1>West painting. Um, so, anyways, I've been eating hot stuff

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<v Speaker 1>my whole life. Okay, okay, so you like ox tails

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<v Speaker 1>and I do like oxtail, but I'm definitely more of

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<v Speaker 1>like a jerk chicken jerk Sandman Brown's curry chicken. Okay, okay,

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<v Speaker 1>you're speaking my leg right. Maybe we should have made that. Yeah, yeah, no,

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<v Speaker 1>I'm pretty sure anything Jamaican doesn't fall into the broke

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<v Speaker 1>Mama's making it. You know, I'm stretching it. Have you? Um?

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<v Speaker 1>We would literally go have you? Have you spent a

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<v Speaker 1>lot of time in Jamaica. I haven't been yet. I'm

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<v Speaker 1>winning from my you know, bank accounts to grow up

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<v Speaker 1>a little bit. One day we'll go we will go

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<v Speaker 1>um to dun Riverfall and go crawfish hunting. We let

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<v Speaker 1>it going still again, you could do it, broke. We

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<v Speaker 1>go with the little gun that was made of sticks,

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<v Speaker 1>and we capture them with our hands or shoot them

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<v Speaker 1>with crawfish guns, and then come home and cook them. So, yeah,

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<v Speaker 1>you can do Jamaican fruit broke to what's pretty awesome.

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<v Speaker 1>So do you want to go ahead and cook off

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<v Speaker 1>this thish? Yeah, so I'm gonna do it, but really

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<v Speaker 1>full transparency. We're gonna see how me talking and cooking goes.

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<v Speaker 1>But you know, I think you got My family came

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<v Speaker 1>to the States as on that side, on first generation

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<v Speaker 1>American born, and Um, they used to work for white

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<v Speaker 1>people right in their houses, cooking and cleaning. I said

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<v Speaker 1>all that to say that they were expert cooks. So

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<v Speaker 1>I had great teachers. I probably haven't cooked this dish

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<v Speaker 1>probably twenty years. Do you cook at home? I do not.

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<v Speaker 1>Oh so you're one of those orders. Um, one of

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<v Speaker 1>those orders. I ran out of time. I can tell you.

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<v Speaker 1>I used to cook at home all of the time,

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<v Speaker 1>and in two thousand and seven I took over the

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<v Speaker 1>Walmart account. I was running a creative agency, took over

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<v Speaker 1>the Walmight account. I have not cooked every day since then. Life.

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<v Speaker 1>It's just been too busy and too crazy as an executive.

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<v Speaker 1>As an executive, I definitely don't feel like I have

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<v Speaker 1>time to cook. So what are the ingredients for the

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<v Speaker 1>dish today? Okay, so butter just because you gotta make

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<v Speaker 1>sure that the eggs don't stick to the bottom of

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<v Speaker 1>the pan. We got a couple of eggs, and then

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<v Speaker 1>we're just gonna throw imitation crab on it. You know,

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<v Speaker 1>people could do salt and pepper and cheese however you

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<v Speaker 1>want to do it. But that's what we got today.

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<v Speaker 1>And then we got Louisiana, which you'll be able to use.

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<v Speaker 1>I'm not putting it in there. You're gonna be able

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<v Speaker 1>to use it. Oh yeah, because I just I just

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<v Speaker 1>recently did an episode with a Haitian person and they

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<v Speaker 1>had this stuff called Pickley's and I almost died on

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<v Speaker 1>while we were doing it. I couldn't breathe. It's gonna

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<v Speaker 1>be deal With's choice, alright, So this one is this one? Right,

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<v Speaker 1>It's totally electric. Put your hand on it. Thank you

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<v Speaker 1>for that. I feel like we're missing some stuff, like

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<v Speaker 1>some salt and pepper for you. Yes, you know when

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<v Speaker 1>I what I was really excited about getting you on

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<v Speaker 1>the show. I've been asking about you for about three months,

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<v Speaker 1>I want to say three or four months, and uh,

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<v Speaker 1>I was really happy to see that you accepted the

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<v Speaker 1>opportunity to come. But I was a little nervous because

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<v Speaker 1>I was like, oh, he's an executive, he went from Stanford,

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<v Speaker 1>you know, he's you know. And then you had your

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<v Speaker 1>request about your question about Starbucks and MACHOs, and I

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<v Speaker 1>was like, oh, no, no, no, he's gonna come into

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<v Speaker 1>the studio and you know he's gonna be in for

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<v Speaker 1>brute awakening because you know he may he may have

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<v Speaker 1>arrived and changed or switched up. But you've been nothing

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<v Speaker 1>but cool since you came in. So I gotta ask you,

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<v Speaker 1>when was the last time you actually ate this dish? Yeah,

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<v Speaker 1>it's been a long time. I had. The answer is

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<v Speaker 1>I haven't eaten it since my father cooked it for me.

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<v Speaker 1>And I'd be shocked if he's cooked it for me

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<v Speaker 1>within the last ten years. So it's definitely been some time. Definitely.

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<v Speaker 1>So take me all the way back, because I don't

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<v Speaker 1>know how you get to a c suite position of

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<v Speaker 1>the old TV coming from brokenness and I'm imagining, like

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<v Speaker 1>I'm gonna be extreme levels of inspired and I'm gonna

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<v Speaker 1>talk about you all week, So I want to go

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<v Speaker 1>back to the origination. We could start anywhere around the

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<v Speaker 1>point of this dish copy. Um, okay, so let me

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<v Speaker 1>think about it all right. I grew up in Denver, Colorado,

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<v Speaker 1>in the town called mom Bello. Mam Bello isn't all

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<v Speaker 1>black mostly black. I remember my classes where probably they

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<v Speaker 1>felt like they were ninety eight percent black and brown.

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<v Speaker 1>There was two white people in my class, and I

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<v Speaker 1>still remember their names, Sarah Cannolson Paula, and I have

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<v Speaker 1>a terrible memory, so the fact that I remember them

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<v Speaker 1>just goes to show. It was like two um long

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<v Speaker 1>story short. My brother gets ready to graduate from high school.

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<v Speaker 1>He's on his way to college, and I went to

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<v Speaker 1>go visit a friend of mine and on the way home,

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<v Speaker 1>I'm riding my bike. My bike tires pop and I

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<v Speaker 1>end up having to walk my bike home. I get

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<v Speaker 1>jumped by a couple of crips on the way home.

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<v Speaker 1>I literally think that they are going to take my life.

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<v Speaker 1>I remember like a four by four and they're like,

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<v Speaker 1>go get that four by four out out the grass

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<v Speaker 1>and I ran and my brother's, uh, my brother's best

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<v Speaker 1>friend was like two blocks down and I run with

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<v Speaker 1>all my might get to the door. I'm knocking and

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<v Speaker 1>knocking waiting for someone to come. No one comes. I

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<v Speaker 1>turned around like, oh, it's about to be a no

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<v Speaker 1>one is there, and uh, I thank god. I run home.

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<v Speaker 1>I'm in tears. My mom sends me to my father's

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<v Speaker 1>house for the summer, and when I come back, I'm

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<v Speaker 1>in the suburbs. Um. Now that I'm in the suburbs,

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<v Speaker 1>my life is completely different. Um. The environment is different,

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<v Speaker 1>the quality of education is different. And that's when I

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<v Speaker 1>learned the power of your environment and the power of education.

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<v Speaker 1>And so with that, you know, I'm playing sports. My grades,

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<v Speaker 1>I wasn't getting in talented, but my grades were going

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<v Speaker 1>from aids two these two sees two these. Now that

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<v Speaker 1>I'm in the suburbs, I'm back to being in a

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<v Speaker 1>student You don't think it was the fact that you

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<v Speaker 1>were under your dad's rain. You think it was just

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<v Speaker 1>the environment. I'm not trying to take away from mom

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<v Speaker 1>or da with my dad for three months. Man. She

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<v Speaker 1>sent me there for three months for the summer, and

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<v Speaker 1>then when I came back, I was in a whole

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<v Speaker 1>different school and a whole different environment. For that, I've

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<v Speaker 1>always given my mom all the credit and all the love,

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<v Speaker 1>because with other sacrifices she made to make that happen

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<v Speaker 1>were the ones that fundamentally changed my life. Um, and

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<v Speaker 1>so grateful for her and all that she's ever done,

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<v Speaker 1>and so in that. Now I'm in school in the suburbs. Uh,

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<v Speaker 1>let's see. I end up doing very well on my

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<v Speaker 1>P S A T s UM. With that, I get

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<v Speaker 1>into probably twenty schools. Because we were broke, I didn't

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<v Speaker 1>apply to any of them. The only schools I didn't

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<v Speaker 1>get into are the ones that made me pay. Who

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<v Speaker 1>made me pay? So I can call him out right now.

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<v Speaker 1>Georgetown tried to make me pay. Yep, Nope, that was

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<v Speaker 1>a problem. You want to put this in this bowl? Uh?

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<v Speaker 1>Do you see schools? My dream school was, you see

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<v Speaker 1>San Diego. I was actually rapping at the time. I

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<v Speaker 1>can ramble f y, I said, you just don't have

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<v Speaker 1>to tell me what you're talking O. Um. I was

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<v Speaker 1>rapping at the time. We were recording in Lahoya, California,

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<v Speaker 1>and I fell in love with San Diego. To San

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<v Speaker 1>Diego became the school I wanted to go to anyway,

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<v Speaker 1>did you see? Schools wouldn't let me in without paying,

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<v Speaker 1>and we didn't have the money to pay, so I

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<v Speaker 1>didn't do it. How do the schools I get into?

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<v Speaker 1>I decided my top four where Seaton Hall More House,

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<v Speaker 1>Emory and Duke. Never went to Seaton Hall, crossed that

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<v Speaker 1>off the list. UM went to see Emery, went to

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<v Speaker 1>see more House, and then when I stepped on Duke,

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<v Speaker 1>it was like, Yeah, the skies opened up. The sunshine

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<v Speaker 1>guy said this is where you're supposed to be. UM.

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<v Speaker 1>So I ended up going to Duke University. Best decision

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<v Speaker 1>I could have ever made in my life. Do you

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<v Speaker 1>think that is what made your trajectory to where you're

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<v Speaker 1>at now? Without question? I didn't know at the time

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<v Speaker 1>the Duke was as good of a school as it was. UM.

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<v Speaker 1>Neither one of my parents stressed me about college school.

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<v Speaker 1>They knew I was gonna go. I was a good student,

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<v Speaker 1>and so they just kind of let me be. When

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<v Speaker 1>I get in the Duke, the first month US news

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<v Speaker 1>and reports come out with the number three school in

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<v Speaker 1>the nation, I'm blown away. I'm like, how on earth

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<v Speaker 1>the number three school in the nations? UM, with that

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<v Speaker 1>probably make the next second best decision I've ever made,

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<v Speaker 1>The next best decision ever made, which is I decide

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<v Speaker 1>the pleasure of fraternity cap out aside and one. I'm

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<v Speaker 1>a huge believer in Kappa as an organization, but there's

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<v Speaker 1>something that is so special about the chapter of men

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<v Speaker 1>that I became fraternal with, and they become they became

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<v Speaker 1>my brothers, my coaches, my mentors, my advisors, and so

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<v Speaker 1>through them, you know, none of my parents had done business,

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<v Speaker 1>none of my parents had done anything that I'm doing.

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<v Speaker 1>But through Kappa, I now have people who maybe five

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<v Speaker 1>years ahead of me, but they can guide me and

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<v Speaker 1>coach me. Um. So anyways, have a phenomenal run a

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<v Speaker 1>duke mostly party and step shows. Uh uh, enjoying life

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<v Speaker 1>and let's see what's the next big moment that happens.

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<v Speaker 1>The next big moment for me a second semester senior year,

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<v Speaker 1>two big things happened in my life. Um. One, I

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<v Speaker 1>take a marketing course, and throughout all of my time,

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<v Speaker 1>I was always relatively good at school. Um Honestly, even

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<v Speaker 1>if dude like I never bought books, I could show

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<v Speaker 1>up at class. I only went to school on like

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<v Speaker 1>Tuesdays and Thursdays and get a B plus right left

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<v Speaker 1>with the three three, but did very little work. Again, party,

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<v Speaker 1>step shows, all those things. So you're like a fast learner. Yeah,

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<v Speaker 1>you can say. I used to say I'm not smart,

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<v Speaker 1>but I'm bright, Like I could pick things up relatively quickly,

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<v Speaker 1>sit in the classroom and listen to the teacher. Pick

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<v Speaker 1>it up and be good. When I took this marketing course,

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<v Speaker 1>it was the first time, like my soul had ever

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<v Speaker 1>been lit on fire for a subject. I wanted to

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<v Speaker 1>know everything about marketing. The mental acrobatics it takes to

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<v Speaker 1>get someone to want something by something that they didn't

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<v Speaker 1>know they wanted was so intriguing to me. I discovered

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<v Speaker 1>this career called advert rising. Um. So, anyways, at that

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<v Speaker 1>point in time, I decide I want to be a CMO.

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<v Speaker 1>Most cmos. CMO is a chief marketing officer, thank you.

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<v Speaker 1>Chief marketing officer most cmos UM went to business school

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<v Speaker 1>and had NBA's and so I started saying, oh, I

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<v Speaker 1>gotta go get my m b A. So let me

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<v Speaker 1>pause there really quickly before Let's see January of that

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<v Speaker 1>same year. So this is while I'm in that class,

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<v Speaker 1>we get in this massive fight Mr. Kappa's versus Alpha's.

0:11:30.679 --> 0:11:32.280
<v Speaker 1>Me and my boy kind of get into it with

0:11:32.360 --> 0:11:34.960
<v Speaker 1>some guys in the party. It turns out to be

0:11:35.080 --> 0:11:38.400
<v Speaker 1>this massive fight all across Dukes what's what's called West

0:11:38.440 --> 0:11:41.560
<v Speaker 1>Campus their main campus. UM, I don't know what it

0:11:41.640 --> 0:11:44.520
<v Speaker 1>was thirty on thirty it was crazy. Cops come from everywhere,

0:11:45.040 --> 0:11:50.720
<v Speaker 1>maze it was horrible again. Um on the way home,

0:11:51.440 --> 0:11:54.000
<v Speaker 1>I'm so frustrated with the way the police had handled

0:11:54.040 --> 0:11:58.160
<v Speaker 1>the situation. I was the president of n PHC, which

0:11:58.200 --> 0:12:00.199
<v Speaker 1>is the National Paneltic Group, meaning all the lot of

0:12:00.200 --> 0:12:03.199
<v Speaker 1>Greek organizations. I was frustrated that they had led a

0:12:03.240 --> 0:12:05.560
<v Speaker 1>group that the issue wasn't the ouphice on my campus,

0:12:05.720 --> 0:12:08.720
<v Speaker 1>if the alpice came from another campus. I was frustrated

0:12:08.760 --> 0:12:10.680
<v Speaker 1>that they had let this happen with these people and

0:12:10.679 --> 0:12:12.840
<v Speaker 1>that they were taking it out on us. So I

0:12:12.960 --> 0:12:14.800
<v Speaker 1>go and I have one of my line brothers take

0:12:14.880 --> 0:12:17.319
<v Speaker 1>me to the police station. I go into the police

0:12:17.320 --> 0:12:19.520
<v Speaker 1>station and say, look, it's my senior year. I don't

0:12:19.520 --> 0:12:21.760
<v Speaker 1>want any beef. I just want to put something on

0:12:21.840 --> 0:12:23.880
<v Speaker 1>record so that me and the police get into it again.

0:12:24.280 --> 0:12:28.240
<v Speaker 1>We have a record that there's been previous interactions. They

0:12:28.280 --> 0:12:32.440
<v Speaker 1>never take my report. They end up delivering a bunch

0:12:32.480 --> 0:12:35.280
<v Speaker 1>of paperwork which ends up being felonies and missing was

0:12:35.320 --> 0:12:40.120
<v Speaker 1>inciting a riot, resisting arrest, refusing to disperse. Right, So,

0:12:40.280 --> 0:12:43.400
<v Speaker 1>my senior year, the two things that are happening is

0:12:43.440 --> 0:12:45.679
<v Speaker 1>I have both found something that has set my soul

0:12:45.760 --> 0:12:47.880
<v Speaker 1>on fire and I want to do And I'm at

0:12:47.920 --> 0:12:50.560
<v Speaker 1>the same time fighting for my life in my career

0:12:50.559 --> 0:12:54.360
<v Speaker 1>while at Duke because of the citations they gave me.

0:12:54.360 --> 0:12:56.160
<v Speaker 1>I'm not only finding it at Duke, but I'm fighting

0:12:56.200 --> 0:12:58.720
<v Speaker 1>it in Durham. So I end up fighting to stay

0:12:58.760 --> 0:13:01.640
<v Speaker 1>at Duke so I can graduate. Um. The reason I

0:13:01.679 --> 0:13:03.800
<v Speaker 1>graduated and was able to do that is because again

0:13:03.840 --> 0:13:08.280
<v Speaker 1>my chapter Kareem Cook Um big Bros. Came in, talked

0:13:08.320 --> 0:13:11.120
<v Speaker 1>to the police, work with Duke, and ended up saving

0:13:11.160 --> 0:13:13.880
<v Speaker 1>my career. So I ended up graduating from Duke and

0:13:13.920 --> 0:13:15.760
<v Speaker 1>at the same time I couldn't do the same thing

0:13:15.760 --> 0:13:17.960
<v Speaker 1>on the Duham side. Did you want to put that

0:13:18.080 --> 0:13:19.800
<v Speaker 1>up before you put it? I don't really know what

0:13:19.880 --> 0:13:23.040
<v Speaker 1>you're thinking. I think you should. I'm trying. I'm trying

0:13:23.040 --> 0:13:26.560
<v Speaker 1>to cook and talk. You know, I ain't never had

0:13:26.600 --> 0:13:31.640
<v Speaker 1>to cook, talk and beyond camera. And it's a long story.

0:13:31.760 --> 0:13:33.959
<v Speaker 1>I can cut this story short. I tell you I

0:13:34.000 --> 0:13:37.520
<v Speaker 1>can ramble long story short. Um. They saved me. UM.

0:13:37.559 --> 0:13:40.160
<v Speaker 1>I end up pleading no contest at that and Dunham,

0:13:40.360 --> 0:13:42.880
<v Speaker 1>and so I end up getting like a hundred hours

0:13:42.880 --> 0:13:45.320
<v Speaker 1>of community service UM and get out of it. The

0:13:45.520 --> 0:13:49.240
<v Speaker 1>key piece there's I'm applying to jobs with the record

0:13:49.840 --> 0:13:52.600
<v Speaker 1>um in two thousand and two, which was like a recession,

0:13:52.880 --> 0:13:56.600
<v Speaker 1>which made it incredibly difficult to get work, incredibly difficult

0:13:56.640 --> 0:13:59.160
<v Speaker 1>to get a job. Um My whole time I was

0:13:59.200 --> 0:14:01.920
<v Speaker 1>at Duke, I worked at Fuqual School of Business. That's

0:14:01.920 --> 0:14:04.480
<v Speaker 1>an incredible black woman, Liz Riley, who was the head

0:14:04.480 --> 0:14:08.079
<v Speaker 1>of admissions there, Sharon Thompson her number two. They give

0:14:08.120 --> 0:14:09.920
<v Speaker 1>me a job and a career management center. So my

0:14:09.960 --> 0:14:11.959
<v Speaker 1>first job by the college is working at the career

0:14:11.960 --> 0:14:20.080
<v Speaker 1>management center. Just go ahead, sorry, but I'm just curious.

0:14:20.080 --> 0:14:24.760
<v Speaker 1>When all this was going on with with the with

0:14:24.920 --> 0:14:27.480
<v Speaker 1>them putting felonies and all this stuff, was there a

0:14:27.480 --> 0:14:31.960
<v Speaker 1>part of you that felt like quitting or were you emotional?

0:14:32.000 --> 0:14:33.880
<v Speaker 1>Like I would love to know what your state of

0:14:34.080 --> 0:14:37.000
<v Speaker 1>being was. Yeah, it was incredibly difficult. But and I'm

0:14:37.040 --> 0:14:38.960
<v Speaker 1>not gonna tell somebody else's story, but it just so

0:14:39.080 --> 0:14:41.320
<v Speaker 1>happened that one of my other fraternity brothers, who was

0:14:41.360 --> 0:14:43.720
<v Speaker 1>one of my best friends, was also in trouble with

0:14:43.760 --> 0:14:45.840
<v Speaker 1>the police, and so we were going through it at

0:14:45.840 --> 0:14:48.280
<v Speaker 1>the same time, and we were roommates, and so the

0:14:48.360 --> 0:14:50.640
<v Speaker 1>benefit that I had was that I was not doing

0:14:50.680 --> 0:14:52.720
<v Speaker 1>it on my own. It was he and I were

0:14:52.760 --> 0:14:54.880
<v Speaker 1>both fighting for our lives at the same time, which

0:14:54.920 --> 0:14:57.080
<v Speaker 1>is one of the reasons why we are as close

0:14:57.120 --> 0:15:00.640
<v Speaker 1>as we are today. Do you feel like, and I

0:15:00.680 --> 0:15:02.400
<v Speaker 1>don't want to get too far off, but do you

0:15:02.440 --> 0:15:04.920
<v Speaker 1>feel like it makes you look at the police a

0:15:04.920 --> 0:15:08.600
<v Speaker 1>certain way or do you have an emotional side to that,

0:15:08.640 --> 0:15:14.400
<v Speaker 1>because that could have that could have you know, transitioned

0:15:14.400 --> 0:15:17.320
<v Speaker 1>your life into a completely different direction, like they didn't

0:15:17.320 --> 0:15:19.360
<v Speaker 1>even realize the damage that they were about to cause

0:15:19.400 --> 0:15:23.760
<v Speaker 1>for something that's going to Duke, you know, sure, Um, yes,

0:15:23.800 --> 0:15:25.280
<v Speaker 1>but I don't know if there's any different than what

0:15:25.280 --> 0:15:28.680
<v Speaker 1>I think any other you know, black male, black female

0:15:28.800 --> 0:15:30.160
<v Speaker 1>kind of deals with you know what I mean. I

0:15:30.160 --> 0:15:32.840
<v Speaker 1>think we all so many of us have our own stories,

0:15:32.920 --> 0:15:35.160
<v Speaker 1>you know what I mean? Um, but yeah, of course,

0:15:35.440 --> 0:15:38.800
<v Speaker 1>Um it was impactful and impactful for the rest of

0:15:38.840 --> 0:15:41.640
<v Speaker 1>my life. Um. How's that looking now that you don't

0:15:41.640 --> 0:15:44.040
<v Speaker 1>have to cut it up? And that looks good? I'm

0:15:45.400 --> 0:15:50.120
<v Speaker 1>trying to help you. You know what, though, So you

0:15:50.120 --> 0:15:54.760
<v Speaker 1>you graduate from Duke, graduate from Duke, you you continue

0:15:54.760 --> 0:15:57.000
<v Speaker 1>on at Stanford. Well, I end up working at the

0:15:57.040 --> 0:16:02.000
<v Speaker 1>Career Management Center Duke for two years, apply to business school,

0:16:02.040 --> 0:16:04.720
<v Speaker 1>end up getting in the Stanford, which is a blessing.

0:16:04.960 --> 0:16:08.440
<v Speaker 1>Did you have to pay for it? Yeah? Yeah, Stanford

0:16:08.600 --> 0:16:11.200
<v Speaker 1>was two years, a hundred and twenty five dollars. You

0:16:11.240 --> 0:16:14.080
<v Speaker 1>still all the money? Yeah? When I graduated from Duke

0:16:14.160 --> 0:16:16.840
<v Speaker 1>and Stanford collectively over a hundred and fifty thousand dollars

0:16:16.840 --> 0:16:19.440
<v Speaker 1>and student loan debt. Do you think it was worth that?

0:16:19.560 --> 0:16:21.240
<v Speaker 1>I have to ask do you think it was worth

0:16:21.280 --> 0:16:23.920
<v Speaker 1>the every penning? Okay? And why do you say it

0:16:23.960 --> 0:16:25.560
<v Speaker 1>was worth every pang? When I was working in a

0:16:25.600 --> 0:16:28.160
<v Speaker 1>career management center Duke, I was making twenty nine thousand

0:16:28.200 --> 0:16:31.080
<v Speaker 1>dollars a year. When I come out of Stanford working

0:16:31.080 --> 0:16:34.080
<v Speaker 1>at Johnson and Johnson, I'm making nine and that's your start.

0:16:34.240 --> 0:16:37.840
<v Speaker 1>I tripled my salary in two years, okay, um, And

0:16:37.880 --> 0:16:40.920
<v Speaker 1>then it's just the symbols, right. So as I'm applying

0:16:40.960 --> 0:16:42.960
<v Speaker 1>for jobs to get out of Stanford, people are saying

0:16:42.960 --> 0:16:45.040
<v Speaker 1>to me, it's just different. You know, if you don't

0:16:45.120 --> 0:16:46.840
<v Speaker 1>know what it's like until you're on the other side.

0:16:46.840 --> 0:16:49.560
<v Speaker 1>But people are saying, from the top banks and from

0:16:49.600 --> 0:16:52.600
<v Speaker 1>the top consulting companies, clearly you can do the job.

0:16:53.000 --> 0:16:54.880
<v Speaker 1>We just need to make sure your cultural fit. I

0:16:54.880 --> 0:16:57.280
<v Speaker 1>couldn't do the job I've been working in a career management.

0:16:58.520 --> 0:17:03.440
<v Speaker 1>What are they basing it on the name symbols? Symbols

0:17:03.480 --> 0:17:05.800
<v Speaker 1>opened up so many doors for me and continue to

0:17:05.840 --> 0:17:08.200
<v Speaker 1>open up doors for me. So because of that, without question,

0:17:08.320 --> 0:17:12.000
<v Speaker 1>is worth it. Yeah, I always feel like when when

0:17:12.960 --> 0:17:15.960
<v Speaker 1>at least, I mean, I'm a college dropout, but I

0:17:16.080 --> 0:17:19.240
<v Speaker 1>used to always I'm not I'm not saying it's a

0:17:19.240 --> 0:17:22.240
<v Speaker 1>good thing, but but I used to always say that

0:17:22.280 --> 0:17:24.879
<v Speaker 1>if I went to school, I would only want to

0:17:24.920 --> 0:17:27.840
<v Speaker 1>go to an Ivy League school because I knew that

0:17:27.920 --> 0:17:30.440
<v Speaker 1>my peers that went to that school came from one

0:17:30.520 --> 0:17:34.200
<v Speaker 1>economic different economic background, and I knew that their roller

0:17:34.280 --> 0:17:38.280
<v Speaker 1>decks alone in that relationship alone would help me get

0:17:38.320 --> 0:17:41.199
<v Speaker 1>to where I want to be. Unfortunately, you know, I

0:17:41.200 --> 0:17:45.359
<v Speaker 1>didn't have like the academia to support it, but you

0:17:45.400 --> 0:17:47.560
<v Speaker 1>know it was, you know, in my next lifetime, like

0:17:47.640 --> 0:17:50.040
<v Speaker 1>that would be a dream of mine, but I I

0:17:50.040 --> 0:17:51.919
<v Speaker 1>didn't get to get the opportunity. So it's cool to

0:17:51.960 --> 0:17:56.000
<v Speaker 1>see here you say that that played a huge role,

0:17:56.680 --> 0:17:59.760
<v Speaker 1>didn't help you in any way get to some of

0:17:59.800 --> 0:18:03.000
<v Speaker 1>your more I would say, you're like when you were

0:18:03.000 --> 0:18:05.760
<v Speaker 1>at I one, then you were the president. You were

0:18:05.800 --> 0:18:08.760
<v Speaker 1>the president? Correct? Did any of those relationships help you

0:18:08.800 --> 0:18:12.119
<v Speaker 1>get there? Or was it just the Stanford? So what

0:18:12.280 --> 0:18:14.119
<v Speaker 1>I say is, so I'm at I'm gonna go the

0:18:14.200 --> 0:18:16.720
<v Speaker 1>job before I won. So I'm at Johnson and Johnson

0:18:16.720 --> 0:18:20.040
<v Speaker 1>doing global marketing, I decide I want to do advertising.

0:18:20.040 --> 0:18:22.560
<v Speaker 1>It just so happens that one of my fraternity brothers

0:18:22.560 --> 0:18:26.840
<v Speaker 1>from Duke works at the number one black owned multicultural

0:18:26.880 --> 0:18:29.880
<v Speaker 1>agency in the nation, and they were looking for someone

0:18:29.920 --> 0:18:32.359
<v Speaker 1>who had an MBA in my skill set. And so

0:18:32.440 --> 0:18:34.439
<v Speaker 1>the whole reason I get my next job at Global

0:18:34.560 --> 0:18:37.480
<v Speaker 1>HU is because I went to undergrad. Literally the guy

0:18:37.560 --> 0:18:39.960
<v Speaker 1>pledged me um and so that's how I end up

0:18:40.000 --> 0:18:43.160
<v Speaker 1>getting the job. While I'm there, I get promoted every

0:18:43.280 --> 0:18:47.160
<v Speaker 1>year for probably six seven years in a row um.

0:18:47.240 --> 0:18:50.000
<v Speaker 1>And so that's how kind of my ascent really happens

0:18:50.080 --> 0:18:52.320
<v Speaker 1>kind of quickly. So by the time I meet Cathy

0:18:52.400 --> 0:18:55.000
<v Speaker 1>Hughes and Alfred liggn Is an interactive one, I was

0:18:55.040 --> 0:18:57.479
<v Speaker 1>already a president, and so they hired me on as

0:18:57.520 --> 0:18:59.439
<v Speaker 1>a president. You're young at that point, why don't you

0:18:59.480 --> 0:19:03.320
<v Speaker 1>like it? Became my first president at thirty, I probably

0:19:03.320 --> 0:19:06.240
<v Speaker 1>became president of thirty and then I went to work

0:19:06.280 --> 0:19:08.080
<v Speaker 1>for Cathy Hughes, I think when I was thirty three,

0:19:08.359 --> 0:19:10.600
<v Speaker 1>And if you don't mind me asking, like what would

0:19:10.640 --> 0:19:13.159
<v Speaker 1>a salary of a president be at that age? Like

0:19:13.160 --> 0:19:15.399
<v Speaker 1>your thirty year you done me to tell people that

0:19:15.520 --> 0:19:18.120
<v Speaker 1>I was making Okay, I mean I'm trying to We're

0:19:18.119 --> 0:19:22.399
<v Speaker 1>trying to get the skinny you know, inspirers, inspir Okay.

0:19:22.480 --> 0:19:25.200
<v Speaker 1>So um, I came out of Stanford making ninety five

0:19:25.359 --> 0:19:28.040
<v Speaker 1>By the time I left Global Hue, I was making

0:19:28.560 --> 0:19:31.199
<v Speaker 1>four and twenty five thousand dollars in salary. You hit

0:19:31.280 --> 0:19:35.760
<v Speaker 1>that I need to were policy to broken up college

0:19:35.800 --> 0:19:39.880
<v Speaker 1>degree right now. It's hard to get into Stanford after

0:19:39.960 --> 0:19:41.840
<v Speaker 1>Like if I wanted to go right now, I couldn't,

0:19:41.880 --> 0:19:44.840
<v Speaker 1>right because there's like too much real world experience, right, Yeah,

0:19:44.840 --> 0:19:46.760
<v Speaker 1>you have to do more of like an executive program.

0:19:46.840 --> 0:19:49.879
<v Speaker 1>Yeah yeah, yeah, I heard about that because I remember

0:19:49.880 --> 0:19:52.120
<v Speaker 1>one time I tried to get into Harvard. Like don't

0:19:52.119 --> 0:19:54.680
<v Speaker 1>ask me why I tried, but hey, I wasn't gonna

0:19:54.680 --> 0:19:56.439
<v Speaker 1>shume my shot. But they had said, like if you

0:19:56.480 --> 0:19:59.000
<v Speaker 1>were an entrepreneur for a certain amount of years, you

0:19:59.040 --> 0:20:02.280
<v Speaker 1>could only get into the executive program. Yeah, like the

0:20:02.359 --> 0:20:04.760
<v Speaker 1>daytime program is usually for people who have been out

0:20:04.760 --> 0:20:07.080
<v Speaker 1>of school four years, like four years of the average,

0:20:07.080 --> 0:20:09.240
<v Speaker 1>so call it to the six So as long as

0:20:09.240 --> 0:20:10.960
<v Speaker 1>you've been working more than six and you probably, but

0:20:10.960 --> 0:20:14.320
<v Speaker 1>it doesn't give you the same credibility as someone like you, right,

0:20:14.359 --> 0:20:16.600
<v Speaker 1>I think it gives you the credibility. I think what

0:20:16.720 --> 0:20:19.000
<v Speaker 1>you miss is that point that you were talking earlier about,

0:20:19.040 --> 0:20:21.560
<v Speaker 1>like the importance of the network. And so when you're

0:20:21.560 --> 0:20:25.000
<v Speaker 1>in school every day with these folks for two years,

0:20:25.400 --> 0:20:27.480
<v Speaker 1>I think I think it's different than when you see

0:20:27.520 --> 0:20:30.800
<v Speaker 1>each other only on the weekends. Right, And at Stanford,

0:20:30.840 --> 0:20:32.560
<v Speaker 1>like there was just this belief that we were all

0:20:32.560 --> 0:20:36.720
<v Speaker 1>gonna win. And um literally I would walk into finals

0:20:36.760 --> 0:20:39.120
<v Speaker 1>and my classmates would be handing out notes saying, oh,

0:20:39.200 --> 0:20:41.440
<v Speaker 1>I made notes that they're gonna help us all crush

0:20:41.520 --> 0:20:43.240
<v Speaker 1>the test and they pass it out to you. When

0:20:43.240 --> 0:20:46.360
<v Speaker 1>you walked into there was no like, there was no competition.

0:20:46.560 --> 0:20:50.600
<v Speaker 1>Was the Blacks or was this a monst all? The

0:20:50.600 --> 0:20:53.720
<v Speaker 1>way Stanford moved? It was the way Stanford Business School moved.

0:20:53.840 --> 0:20:55.680
<v Speaker 1>And now I don't know how the real the other

0:20:55.720 --> 0:20:58.840
<v Speaker 1>schools do it, but I can't imagine. Wow, what an

0:20:58.920 --> 0:21:03.320
<v Speaker 1>experience you maybe want to go to school. So you're thirty,

0:21:03.320 --> 0:21:06.679
<v Speaker 1>you're you're clearing that much money, Which that's all Don Coleman.

0:21:06.840 --> 0:21:11.360
<v Speaker 1>So again Don Coleman for Don Coleman, Alan Pugh, Rob Chavis,

0:21:11.359 --> 0:21:15.280
<v Speaker 1>Civil Chavis promoted me every year for six or seven years.

0:21:15.280 --> 0:21:18.159
<v Speaker 1>And I remember, and I give Don Coleman so much credit.

0:21:18.480 --> 0:21:21.000
<v Speaker 1>I don't know. I might have been making to fifty

0:21:21.040 --> 0:21:23.639
<v Speaker 1>a year and I was running the Detroit office and

0:21:23.680 --> 0:21:26.760
<v Speaker 1>I want in Detroit. Yeah, you were living like a

0:21:26.960 --> 0:21:31.400
<v Speaker 1>real I can only imagine what you were doing in Detroit.

0:21:31.440 --> 0:21:35.280
<v Speaker 1>You were walking, were you flossy or were you just regularly? Yeah?

0:21:35.320 --> 0:21:38.280
<v Speaker 1>I've always been the same this this Detroit is crazy.

0:21:38.440 --> 0:21:40.879
<v Speaker 1>To make that much money in Detroit, yeah, I wouldn't

0:21:40.880 --> 0:21:44.400
<v Speaker 1>be like a real boss. Yeah it was great. Did

0:21:44.400 --> 0:21:46.639
<v Speaker 1>you want to buy a whole couple of blocks? Like

0:21:46.720 --> 0:21:49.400
<v Speaker 1>you know, I'll take this block. Don't worry about these

0:21:49.400 --> 0:21:52.119
<v Speaker 1>buildings just because anywhere you can buy a bunch of

0:21:52.119 --> 0:21:55.679
<v Speaker 1>blocks is not somewhere where you want to live. You

0:21:55.720 --> 0:22:11.640
<v Speaker 1>can do it. We are you in Detroit for seven years? Wow?

0:22:11.680 --> 0:22:13.359
<v Speaker 1>So do you still go back and visit? I do

0:22:13.400 --> 0:22:16.080
<v Speaker 1>I still have property there? You still have friends there?

0:22:16.160 --> 0:22:18.119
<v Speaker 1>Why am I not surprised. How much property do you have?

0:22:18.359 --> 0:22:23.120
<v Speaker 1>Just one? There's a In two thousand and seven they

0:22:23.119 --> 0:22:26.000
<v Speaker 1>opened up a Western Book Cadillac. It had been used

0:22:26.000 --> 0:22:27.560
<v Speaker 1>to be one of the tallest buildings I think in

0:22:27.600 --> 0:22:30.400
<v Speaker 1>Detroit are definitely in the us UM and had been

0:22:30.760 --> 0:22:33.320
<v Speaker 1>dilapidated for twenty thirty years. They brought it back and

0:22:33.440 --> 0:22:35.920
<v Speaker 1>they had a Western hotel in the bottom and condos

0:22:35.920 --> 0:22:37.840
<v Speaker 1>at the top. So you have a you have a

0:22:37.840 --> 0:22:40.520
<v Speaker 1>place in downtown Detroit down Do you know how much

0:22:40.560 --> 0:22:43.199
<v Speaker 1>of the value is in downtown Detroit right now on

0:22:43.200 --> 0:22:47.600
<v Speaker 1>the market right now, if anybody wants to buy, anybody

0:22:47.640 --> 0:22:51.440
<v Speaker 1>wants to buy, Downtown Detroit is very, very pricing now

0:22:51.480 --> 0:22:54.120
<v Speaker 1>it's it's it can give Kelly a run for its

0:22:54.119 --> 0:22:57.119
<v Speaker 1>money right now. That property has at least I mean

0:22:57.160 --> 0:22:58.960
<v Speaker 1>at one point in time, and they doubled in price.

0:22:59.280 --> 0:23:01.240
<v Speaker 1>It's kind of come down a little bit since COVID,

0:23:01.280 --> 0:23:03.680
<v Speaker 1>but now it's still it's still like I want to

0:23:03.760 --> 0:23:07.000
<v Speaker 1>check that out. And I'll tell you, um walk into

0:23:07.000 --> 0:23:10.240
<v Speaker 1>the New York office one time and Don Coleman hands

0:23:10.280 --> 0:23:13.760
<v Speaker 1>me an envelope, like, what's this hands man envelope? I

0:23:13.800 --> 0:23:17.280
<v Speaker 1>opened it up. Your new salary. Fo. I don't think

0:23:17.320 --> 0:23:19.199
<v Speaker 1>I ever made a salary with a three in it

0:23:19.560 --> 0:23:22.959
<v Speaker 1>like this black man just knew and believed in me

0:23:23.040 --> 0:23:28.119
<v Speaker 1>so much that he almost doubled my salary um without

0:23:28.119 --> 0:23:31.359
<v Speaker 1>me even asking. All right, so that's why you gotta

0:23:31.400 --> 0:23:33.439
<v Speaker 1>work for black folks. No, I mean, look, did you

0:23:33.480 --> 0:23:36.640
<v Speaker 1>purposely choose to work for black folks or did you?

0:23:37.840 --> 0:23:40.520
<v Speaker 1>Oh you did? It was a choice, it was. It

0:23:40.600 --> 0:23:43.480
<v Speaker 1>wasn't conscious before. But look, here's the difference. I'm at

0:23:43.560 --> 0:23:47.320
<v Speaker 1>Johnson and Johnson, and um, they won't promote me. And

0:23:47.320 --> 0:23:49.280
<v Speaker 1>when I asked my boss why they won't promote me,

0:23:49.320 --> 0:23:51.720
<v Speaker 1>he tells me, I can't even tell you because if

0:23:51.720 --> 0:23:53.639
<v Speaker 1>you the reasons they don't want to promote you are

0:23:53.680 --> 0:23:55.800
<v Speaker 1>the same reasons you're great, and I don't want to

0:23:55.880 --> 0:23:57.639
<v Speaker 1>dem your life. And so that told me who I

0:23:57.680 --> 0:24:01.200
<v Speaker 1>am doesn't work in this space. Right. Um? So then

0:24:01.359 --> 0:24:04.480
<v Speaker 1>as as global he was recruiting me, I'm now walking

0:24:04.480 --> 0:24:07.639
<v Speaker 1>into an advertising agency in Detroit that feel like Boomerang.

0:24:07.960 --> 0:24:10.080
<v Speaker 1>It ain't nothing but twenty five year old, twenty six

0:24:10.160 --> 0:24:13.960
<v Speaker 1>year old black, brown yellow like you on the black side.

0:24:14.000 --> 0:24:16.800
<v Speaker 1>They pop in jay Z and Notorious b I G.

0:24:17.080 --> 0:24:19.240
<v Speaker 1>You move over to the Latin next side, they saw

0:24:19.440 --> 0:24:22.160
<v Speaker 1>some like it was just such an energy and um,

0:24:22.480 --> 0:24:25.000
<v Speaker 1>when you compare that to the corporate world, it was like, oh,

0:24:25.119 --> 0:24:27.400
<v Speaker 1>this is where I'm supposed to be. And then from

0:24:27.440 --> 0:24:29.880
<v Speaker 1>that day on, I worked at black owned company since

0:24:29.960 --> 0:24:37.560
<v Speaker 1>two thousand and seven. So where does revolt in yep? Um?

0:24:37.760 --> 0:24:43.600
<v Speaker 1>So my father dies February uh, COVID hits March of

0:24:45.400 --> 0:24:49.199
<v Speaker 1>um uh. And at that point in time, I was

0:24:49.240 --> 0:24:51.199
<v Speaker 1>in final rounds with Revolts. So I don't know if

0:24:51.240 --> 0:24:53.840
<v Speaker 1>you want to go backwards, but um, I end up

0:24:53.840 --> 0:24:58.080
<v Speaker 1>getting the offer in April of um decide to make

0:24:58.119 --> 0:25:02.160
<v Speaker 1>the jump and start working there jume, which is right

0:25:02.200 --> 0:25:06.440
<v Speaker 1>after George Florid passed. Wow, and where were you living

0:25:06.520 --> 0:25:10.920
<v Speaker 1>at the time, in New York York And then to

0:25:11.119 --> 0:25:12.639
<v Speaker 1>work for a revolt you had to move to l A.

0:25:13.480 --> 0:25:16.600
<v Speaker 1>I did, but didn't meaning it was right now, No,

0:25:16.760 --> 0:25:19.120
<v Speaker 1>but it was COVID, so nobody cared where you lived, right,

0:25:19.480 --> 0:25:21.640
<v Speaker 1>But it was COVID in New York, and New York

0:25:21.720 --> 0:25:25.280
<v Speaker 1>was terrible, like it was the hot spot ambulances going on.

0:25:25.560 --> 0:25:27.760
<v Speaker 1>Like whenever I meet people who like, don't believe COVID

0:25:27.800 --> 0:25:29.960
<v Speaker 1>was was a real thing. I'm like, where were you living?

0:25:29.960 --> 0:25:32.840
<v Speaker 1>Because where I was living in wasdies everywhere right there

0:25:32.840 --> 0:25:36.040
<v Speaker 1>had bodies stacked up by her, exact bodies. They had

0:25:36.160 --> 0:25:39.880
<v Speaker 1>eighteen wheelers, like it was crazy. And so for me,

0:25:41.040 --> 0:25:43.280
<v Speaker 1>it was just like, why am I here revolts in

0:25:43.440 --> 0:25:44.639
<v Speaker 1>l A. At some point in time, I'm going to

0:25:44.720 --> 0:25:46.119
<v Speaker 1>have to be in l A. L A is probably

0:25:46.119 --> 0:25:48.520
<v Speaker 1>gonna be a much healthier place for me, and so

0:25:48.600 --> 0:25:51.800
<v Speaker 1>I chose to make the move, and definitely one of

0:25:51.840 --> 0:25:55.879
<v Speaker 1>the best decisions I made. Yeah, much healthier than I

0:25:55.880 --> 0:25:58.600
<v Speaker 1>would have been staying in New York. Really, I missed

0:25:58.600 --> 0:26:02.639
<v Speaker 1>the Chinese food of Org okay, and the pizza. To

0:26:02.720 --> 0:26:05.680
<v Speaker 1>be honest, I do like when my brother, my brother

0:26:05.760 --> 0:26:08.439
<v Speaker 1>flies in, I'm like, brings some eggirls, girls and like

0:26:08.840 --> 0:26:10.800
<v Speaker 1>just bring up and I'm like, throw me a bag

0:26:10.800 --> 0:26:14.920
<v Speaker 1>of egg rolls, and I'm like, yeah, I haven't been

0:26:14.960 --> 0:26:17.000
<v Speaker 1>being on Chinese food. And I love New York pizza.

0:26:17.400 --> 0:26:20.639
<v Speaker 1>Yeah there's nothing like it. Even the ones in l

0:26:20.680 --> 0:26:23.120
<v Speaker 1>A that called themselves New York Pizza ain't quite right.

0:26:23.920 --> 0:26:26.280
<v Speaker 1>So I know we're sortm time, So we're gonna have

0:26:26.320 --> 0:26:32.280
<v Speaker 1>to split this omelets and then um uh, look, first

0:26:32.280 --> 0:26:34.359
<v Speaker 1>of all, can I get halfway credit for making a

0:26:34.440 --> 0:26:37.440
<v Speaker 1>decent looking I'm like, while talking, I know I went

0:26:37.480 --> 0:26:39.879
<v Speaker 1>on a long story, but it's because I was multitask.

0:26:40.320 --> 0:26:43.159
<v Speaker 1>It looks very good. I'm very proud of you. Thank you,

0:26:43.280 --> 0:26:47.480
<v Speaker 1>qu Um. I haven't had imitation. The last time I

0:26:47.480 --> 0:26:50.000
<v Speaker 1>had imitation crab meat was so long ago. I remember

0:26:50.000 --> 0:26:52.480
<v Speaker 1>when I was young. I loved the taste of it,

0:26:52.520 --> 0:26:54.560
<v Speaker 1>and I begged my dad to buy me a bag

0:26:54.600 --> 0:26:57.720
<v Speaker 1>of imitation crabby that calls the scene and he was like, Okay,

0:26:57.720 --> 0:26:59.240
<v Speaker 1>if I buy it, you gotta eat the whole thing.

0:26:59.280 --> 0:27:03.560
<v Speaker 1>Tonight was like, sure, no problem dead And let's just

0:27:03.600 --> 0:27:08.040
<v Speaker 1>say I never liked imitation crappy, Okay, Like to this day,

0:27:08.040 --> 0:27:11.000
<v Speaker 1>I fear it because, well, we're about to see how

0:27:11.320 --> 0:27:15.160
<v Speaker 1>We're about to see if we can change that anxious

0:27:15.160 --> 0:27:17.040
<v Speaker 1>amount of hot sauce. Yeah. I hope you can make

0:27:17.080 --> 0:27:18.879
<v Speaker 1>it through because I've seen people on the show do

0:27:18.960 --> 0:27:21.560
<v Speaker 1>what you just did and drown it in hot sauce

0:27:21.640 --> 0:27:24.199
<v Speaker 1>and then they end up choking. You don't even you

0:27:24.240 --> 0:27:26.880
<v Speaker 1>don't even know this that I did it, okay, because

0:27:27.480 --> 0:27:31.680
<v Speaker 1>for the for everyone that's listening, he he bathed it

0:27:31.760 --> 0:27:34.600
<v Speaker 1>in hot sauce. So it looks I can't believe that

0:27:34.640 --> 0:27:37.520
<v Speaker 1>looks red. It looks like it's a bloody omelet. I

0:27:37.520 --> 0:27:40.760
<v Speaker 1>can't believe You've got me to tell people my salary. Yeah,

0:27:40.880 --> 0:27:44.040
<v Speaker 1>that's good. You know what I feel like, you know,

0:27:44.160 --> 0:27:49.280
<v Speaker 1>I'm I'm thirty, I'm thirty eight. Um, I can honestly

0:27:49.280 --> 0:27:52.080
<v Speaker 1>say I've never seen that type of money, you know,

0:27:52.480 --> 0:27:57.200
<v Speaker 1>manifest Manifest. Who knows, maybe one day, but I think

0:27:57.200 --> 0:28:00.840
<v Speaker 1>it's an incredible feat When you come from humble beginnings.

0:28:00.840 --> 0:28:04.960
<v Speaker 1>And we've talked before taping about like, you know, when

0:28:05.000 --> 0:28:07.000
<v Speaker 1>you come from humble beginnings, do you ever feel like

0:28:07.960 --> 0:28:11.199
<v Speaker 1>an imposture? Do you ever feel like when is the

0:28:11.240 --> 0:28:14.239
<v Speaker 1>gig up? And for me, I faced that every day.

0:28:14.320 --> 0:28:18.560
<v Speaker 1>Maybe that's why don't move in the same circles. Plus

0:28:18.640 --> 0:28:20.320
<v Speaker 1>it's very hard for me to have the network that

0:28:20.640 --> 0:28:22.240
<v Speaker 1>you know, I didn't go to school, so I have

0:28:22.320 --> 0:28:26.400
<v Speaker 1>a couple of entrepreneur friends that do very well. Um,

0:28:26.520 --> 0:28:29.280
<v Speaker 1>but every time I do something, I still have that

0:28:29.359 --> 0:28:33.720
<v Speaker 1>little person that's like, you know, when is it? When

0:28:33.800 --> 0:28:36.480
<v Speaker 1>is the when am I going to be exposed for this?

0:28:37.080 --> 0:28:41.600
<v Speaker 1>You know, fraudulent somehow miracle opportunity that happens, you know,

0:28:42.720 --> 0:28:47.400
<v Speaker 1>what's crazy is um. Imposter syndrome is something that minorities,

0:28:47.920 --> 0:28:52.240
<v Speaker 1>women typically marginalized people face, right, and we'll tell each

0:28:52.240 --> 0:28:54.160
<v Speaker 1>other we gotta fake it till you make it. Um

0:28:54.160 --> 0:28:58.920
<v Speaker 1>the crazy pieces. M Oftentimes our counterparts are white counterparts

0:28:58.920 --> 0:29:01.920
<v Speaker 1>who may be less quality, fied, have less hustle, never

0:29:02.000 --> 0:29:05.200
<v Speaker 1>have that feeling, you know what I mean, And so um,

0:29:05.240 --> 0:29:07.200
<v Speaker 1>it's only in our culture, and it's only in our

0:29:07.240 --> 0:29:10.960
<v Speaker 1>world where we feel like, um, hey, we believe that

0:29:10.960 --> 0:29:13.520
<v Speaker 1>the world is a meritocracy and if we didn't earn

0:29:13.560 --> 0:29:16.720
<v Speaker 1>that specific thing, then we're not ready. So many people

0:29:16.720 --> 0:29:20.640
<v Speaker 1>are handed opportunities because of privilege, and they never feel

0:29:20.680 --> 0:29:22.960
<v Speaker 1>like we do, you know what I mean. So for me,

0:29:23.000 --> 0:29:24.560
<v Speaker 1>it's up to us to fake it till we make it,

0:29:24.640 --> 0:29:26.760
<v Speaker 1>find our way to get past that hurdle so that

0:29:26.800 --> 0:29:29.560
<v Speaker 1>we can actually be who the heck we're supposed to be. Yeah,

0:29:29.600 --> 0:29:33.440
<v Speaker 1>when I look at people like Kanye or Kye or

0:29:33.480 --> 0:29:37.680
<v Speaker 1>anyone that's making it or painting the world that they

0:29:37.800 --> 0:29:39.920
<v Speaker 1>feel that they should be living in, I have so

0:29:40.040 --> 0:29:42.840
<v Speaker 1>much admiration because it takes a certain level of confidence.

0:29:42.880 --> 0:29:45.760
<v Speaker 1>I know some people say that Kanye has mental health

0:29:45.840 --> 0:29:48.160
<v Speaker 1>issues or what have you. I personally don't feel like

0:29:48.200 --> 0:29:51.280
<v Speaker 1>he has mental health. I just think he's borderline genius.

0:29:51.680 --> 0:29:54.960
<v Speaker 1>And I say that because I remember years and years

0:29:54.960 --> 0:29:57.120
<v Speaker 1>ago I went to an album released party of his

0:29:57.280 --> 0:30:00.600
<v Speaker 1>and he was like interning to learn fashion, and everyone

0:30:00.640 --> 0:30:02.680
<v Speaker 1>in the crowd couldn't make sense of anything he's talking about.

0:30:02.680 --> 0:30:03.760
<v Speaker 1>And I was like, you know what, I just think

0:30:03.800 --> 0:30:06.640
<v Speaker 1>he's a little too smart for everybody right now, you know.

0:30:07.640 --> 0:30:10.600
<v Speaker 1>And but I think there's a certain level of confidence,

0:30:10.640 --> 0:30:12.760
<v Speaker 1>Like when you look at Ditty and you look at

0:30:12.760 --> 0:30:15.240
<v Speaker 1>all these people, it's like they had a level of

0:30:15.840 --> 0:30:19.080
<v Speaker 1>I tell people like, I'm a little crazy. I'm crazy

0:30:19.160 --> 0:30:22.600
<v Speaker 1>because I believe that I can take some crazy idea

0:30:22.600 --> 0:30:24.920
<v Speaker 1>of mine and bring it to life. You know, that's exactly.

0:30:25.000 --> 0:30:28.760
<v Speaker 1>But um, but when I see them, they don't seem

0:30:28.840 --> 0:30:31.719
<v Speaker 1>to show that level of fear like that. I internally

0:30:31.720 --> 0:30:34.200
<v Speaker 1>had the imposters, which is the first time I've ever

0:30:34.240 --> 0:30:40.880
<v Speaker 1>heard that term. Um, but you you've never experienced every promotion,

0:30:41.040 --> 0:30:44.080
<v Speaker 1>every new job. Um, it's gonna come again. You just

0:30:44.080 --> 0:30:46.000
<v Speaker 1>gotta fake it till you make it. You gotta push past.

0:30:46.520 --> 0:30:49.480
<v Speaker 1>That's my belief. I also just believe, as a man

0:30:49.760 --> 0:30:53.240
<v Speaker 1>of God who's very much into my faith that life

0:30:53.360 --> 0:30:55.880
<v Speaker 1>is so much about the faith walk. And so while

0:30:55.920 --> 0:30:58.080
<v Speaker 1>I may feel this way, if I believe I was

0:30:58.120 --> 0:31:00.080
<v Speaker 1>called to do something else, then I just have to

0:31:00.120 --> 0:31:02.680
<v Speaker 1>have the faith to keep walking. And so for me,

0:31:02.720 --> 0:31:05.080
<v Speaker 1>it's okay to have them. Here's what I want to say.

0:31:05.400 --> 0:31:08.880
<v Speaker 1>Emotions are data, not directions. And so you might feel

0:31:09.440 --> 0:31:12.520
<v Speaker 1>like you aren't capable, you might feel like you're not qualified,

0:31:12.720 --> 0:31:16.120
<v Speaker 1>but that's not necessary. Those just emotions. Emotions are data,

0:31:16.480 --> 0:31:19.920
<v Speaker 1>not directions, not directions. I like that. I like that.

0:31:21.000 --> 0:31:27.120
<v Speaker 1>So do you have a fun um sy uh? Oh?

0:31:27.160 --> 0:31:30.080
<v Speaker 1>My ditty stories are fun um. But here's what I'll

0:31:30.080 --> 0:31:32.360
<v Speaker 1>tell you. Here's what I'll tell you about. What's really

0:31:32.440 --> 0:31:37.800
<v Speaker 1>amazing about working UM with Shaun comes Um our chairman

0:31:38.240 --> 0:31:42.040
<v Speaker 1>one Um. Like everything that you're just talking about imposter syndrome,

0:31:42.640 --> 0:31:44.560
<v Speaker 1>Like you can't work for him and have that He

0:31:44.640 --> 0:31:48.120
<v Speaker 1>makes you feel like you can run through every single wall,

0:31:48.200 --> 0:31:51.840
<v Speaker 1>no matter if it's made of concrete, titanium, no matter

0:31:51.880 --> 0:31:53.880
<v Speaker 1>what it is. When you deal with a man like

0:31:53.920 --> 0:31:57.480
<v Speaker 1>Shaan Komb, he only operates in magnitude right. He wants

0:31:57.520 --> 0:31:59.600
<v Speaker 1>to be the first. The biggest about everything that you

0:31:59.600 --> 0:32:02.840
<v Speaker 1>see about him is true, and so he pushes you

0:32:02.880 --> 0:32:06.160
<v Speaker 1>to dream the impossible, but then he puts the battery

0:32:06.200 --> 0:32:08.760
<v Speaker 1>in your back to go get it. And um, that

0:32:08.880 --> 0:32:11.920
<v Speaker 1>is such a special and an amazing feeling. And then

0:32:11.920 --> 0:32:15.040
<v Speaker 1>the other thing that I think, um, that Sean Combs

0:32:15.080 --> 0:32:18.120
<v Speaker 1>has done for me is like permission to not only

0:32:18.160 --> 0:32:21.800
<v Speaker 1>be fearless, but to be like my authentic self, Permission

0:32:21.800 --> 0:32:25.040
<v Speaker 1>to be bold, permission to be courageous. Um. So much

0:32:25.040 --> 0:32:27.840
<v Speaker 1>of what I do right now is um standing in

0:32:27.880 --> 0:32:32.200
<v Speaker 1>our marketplace, championing black culture, championing black people, and it's

0:32:32.240 --> 0:32:34.160
<v Speaker 1>and the reason I'm able to do that is because

0:32:34.160 --> 0:32:37.400
<v Speaker 1>there is a earthly king on top who is pushing

0:32:37.440 --> 0:32:39.720
<v Speaker 1>me to do it every single day and to do

0:32:39.760 --> 0:32:41.760
<v Speaker 1>it in a way that is authentic to myself and

0:32:41.760 --> 0:32:44.120
<v Speaker 1>in a way that is authentic to the culture. And

0:32:44.160 --> 0:32:48.280
<v Speaker 1>that is such a special, special thing. So I'm grateful.

0:32:48.400 --> 0:32:50.440
<v Speaker 1>This is, you know, again, one of the best decisions

0:32:50.480 --> 0:32:52.840
<v Speaker 1>I would have ever made in my life. Um, working

0:32:52.880 --> 0:32:55.760
<v Speaker 1>for Shaan Combs, and um, yeah, he's a unique He's

0:32:55.800 --> 0:33:00.000
<v Speaker 1>a unique leader, creative, visionary, icon, all those things. Um,

0:33:00.080 --> 0:33:02.440
<v Speaker 1>what he does for me personally is really really special.

0:33:02.760 --> 0:33:07.160
<v Speaker 1>And as CEO of a media empire and I've asked

0:33:07.200 --> 0:33:12.800
<v Speaker 1>you off golf camera, off recording. UM, I feel like

0:33:12.840 --> 0:33:15.440
<v Speaker 1>there's there's an obvious pressure when you're doing any type

0:33:15.440 --> 0:33:18.400
<v Speaker 1>of media's eyeballs, how many people are watching? How many views?

0:33:18.480 --> 0:33:22.920
<v Speaker 1>You know, you're you're you're betting against eyeballs. And we

0:33:23.000 --> 0:33:27.040
<v Speaker 1>know as a culture, eyeballs goes to primarily, and I

0:33:27.120 --> 0:33:30.560
<v Speaker 1>hate to say it, but negative content, you know, sexual content,

0:33:32.000 --> 0:33:35.280
<v Speaker 1>violent content, That's what gets the eyeballs, That's what gets trending,

0:33:35.320 --> 0:33:39.840
<v Speaker 1>that's what gets views. How do you deliver feel good

0:33:39.880 --> 0:33:42.600
<v Speaker 1>culture for our culture because the majority of our culture

0:33:42.720 --> 0:33:47.400
<v Speaker 1>isn't what is portrayed. You know, there's Uh, I'm not

0:33:47.440 --> 0:33:51.840
<v Speaker 1>saying abundance of black executives or people of power, but

0:33:51.920 --> 0:33:55.000
<v Speaker 1>I'm saying that there's a lot of positive conversation that's

0:33:55.000 --> 0:33:58.240
<v Speaker 1>happening outside of drug, sex and violence. How do you

0:33:59.160 --> 0:34:04.120
<v Speaker 1>find the balance of doing the I guess the I

0:34:04.120 --> 0:34:08.000
<v Speaker 1>don't want to say bad imagery, but how do you

0:34:08.040 --> 0:34:11.040
<v Speaker 1>find the balance of do you how to understand? I

0:34:11.080 --> 0:34:12.560
<v Speaker 1>don't know how to form the question. I got you,

0:34:12.640 --> 0:34:14.799
<v Speaker 1>I got you? Um, First of all, hip hop is

0:34:14.880 --> 0:34:16.920
<v Speaker 1>hip hop, so it's gonna be what it's gonna be.

0:34:17.000 --> 0:34:18.960
<v Speaker 1>And so if you are a company with hip hop

0:34:18.960 --> 0:34:22.160
<v Speaker 1>at its core, you're gonna have the core elements of

0:34:22.239 --> 0:34:24.839
<v Speaker 1>hip hop as a part of your storytelling. I think

0:34:24.840 --> 0:34:28.760
<v Speaker 1>for us, it's just really important to also have that balance. UM,

0:34:28.800 --> 0:34:30.520
<v Speaker 1>And what we know about hip hop is that when

0:34:30.600 --> 0:34:33.720
<v Speaker 1>hip hop talks, the world moves. The problem is people

0:34:33.760 --> 0:34:35.759
<v Speaker 1>only hand hip hop the microphone and they want to

0:34:35.800 --> 0:34:39.080
<v Speaker 1>talk about sex, money, drugs, and music. We hand hip

0:34:39.080 --> 0:34:42.000
<v Speaker 1>hop the microphone and let them talk about mental health

0:34:42.280 --> 0:34:45.480
<v Speaker 1>and financial literacy and uplifting black women, do you know

0:34:45.520 --> 0:34:49.960
<v Speaker 1>what I mean? So we can take the same um,

0:34:50.200 --> 0:34:53.799
<v Speaker 1>the same core, the same anchor, and redeploy it in

0:34:53.840 --> 0:34:55.680
<v Speaker 1>different ways. And so so much of what we're doing,

0:34:55.880 --> 0:34:59.120
<v Speaker 1>the work that I'm excited about is about feeding black

0:34:59.160 --> 0:35:02.759
<v Speaker 1>people and for nation and education, but wrapping it up

0:35:02.760 --> 0:35:07.000
<v Speaker 1>in a hip hop culturally relevant, cultural lifestyle packaging. And

0:35:07.000 --> 0:35:08.520
<v Speaker 1>so we kind of talked about this, but like one

0:35:08.560 --> 0:35:10.840
<v Speaker 1>of my favorite ideas is the show we have with

0:35:10.880 --> 0:35:13.200
<v Speaker 1>these young men from Earn Your Leisure who are amazing

0:35:13.239 --> 0:35:17.560
<v Speaker 1>Try and rashad Um. They have the dopest financial wealth

0:35:17.600 --> 0:35:21.560
<v Speaker 1>empowerment platform for the culture that exists, and we have

0:35:21.600 --> 0:35:24.080
<v Speaker 1>a show what them called Assets over Liabilities and assets

0:35:24.080 --> 0:35:28.919
<v Speaker 1>over liabilities is essentially almost like a yeo MTV Cribs reboot, um,

0:35:28.960 --> 0:35:31.200
<v Speaker 1>But yes, Like while you see the chains and the

0:35:31.280 --> 0:35:33.720
<v Speaker 1>cars and the house, like the whole conversation is anchored

0:35:33.719 --> 0:35:36.520
<v Speaker 1>and how did you build wealth? What is your next investment?

0:35:36.560 --> 0:35:38.640
<v Speaker 1>What is your first investment? And so you can take

0:35:38.840 --> 0:35:41.520
<v Speaker 1>that same hip hop You can take Rick Ross and

0:35:41.560 --> 0:35:44.439
<v Speaker 1>have him teach people about financial wealth. You can take

0:35:44.520 --> 0:35:47.800
<v Speaker 1>g Herbo and have him teach people about mental wellness,

0:35:47.920 --> 0:35:49.840
<v Speaker 1>right um. And so for me, I think it's just

0:35:49.920 --> 0:35:52.840
<v Speaker 1>about leveraging the same way. We have the most powerful

0:35:53.280 --> 0:35:55.239
<v Speaker 1>weapon on the planet, which is hip hop. Hip Hop

0:35:55.320 --> 0:35:58.359
<v Speaker 1>is the number one most listen to music around the globe, right,

0:35:58.400 --> 0:36:01.840
<v Speaker 1>it drives the culture, and so we're also going to

0:36:02.000 --> 0:36:04.520
<v Speaker 1>use that that weapon to drive the culture for good.

0:36:04.800 --> 0:36:06.680
<v Speaker 1>I think that's a key piece of it. Yeah. I

0:36:06.719 --> 0:36:12.080
<v Speaker 1>feel like people of color, black people, people that are

0:36:12.080 --> 0:36:16.520
<v Speaker 1>in underserved communities are so hungry for that knowledge like

0:36:16.719 --> 0:36:19.040
<v Speaker 1>once credit. You know, like when I was growing up,

0:36:19.080 --> 0:36:21.279
<v Speaker 1>my parents didn't have the conversation of credit. I didn't

0:36:21.320 --> 0:36:23.760
<v Speaker 1>learn about credit or taxes until I got like leans

0:36:23.760 --> 0:36:26.719
<v Speaker 1>on all my stuff, you know. Yeah, I'm like trying

0:36:26.760 --> 0:36:30.160
<v Speaker 1>to apply for apartment with credit like what you know? Um,

0:36:30.239 --> 0:36:32.239
<v Speaker 1>And now we're in a world where you have, like

0:36:32.280 --> 0:36:34.560
<v Speaker 1>you said, earn your leisure and you have social media

0:36:34.560 --> 0:36:36.480
<v Speaker 1>and you have these little clips that are like you know,

0:36:36.560 --> 0:36:39.680
<v Speaker 1>real estate over cars and who needs When was the

0:36:39.760 --> 0:36:42.920
<v Speaker 1>last time jay z war chain? You know? And I

0:36:43.360 --> 0:36:45.960
<v Speaker 1>feel like we're in an incredible place now because you

0:36:46.000 --> 0:36:48.719
<v Speaker 1>no longer have to rely on your parents. Unfortunately that

0:36:48.840 --> 0:36:53.000
<v Speaker 1>were maybe they weren't fortunate enough to come across this information,

0:36:53.320 --> 0:36:55.400
<v Speaker 1>you know when they had us you know. Yeah, the

0:36:55.440 --> 0:37:00.000
<v Speaker 1>problem is no one is talking to us in our language, right, Like, Um,

0:37:00.040 --> 0:37:02.719
<v Speaker 1>all of content just typically green lipped by people who

0:37:02.800 --> 0:37:04.799
<v Speaker 1>don't look like us, and so then they don't have

0:37:04.840 --> 0:37:07.839
<v Speaker 1>our perspective or our lens and our gaze. And so

0:37:08.040 --> 0:37:10.840
<v Speaker 1>is the information out there, sure, but is it presented

0:37:10.920 --> 0:37:13.839
<v Speaker 1>in a way um that some of our people who

0:37:13.840 --> 0:37:16.400
<v Speaker 1>couldn't catch it in those ways, UM, can catch it

0:37:16.400 --> 0:37:17.920
<v Speaker 1>in the way that is relevant to them. And that's

0:37:17.920 --> 0:37:20.799
<v Speaker 1>what we spend our time doing. Yeah, so I'm going

0:37:20.840 --> 0:37:23.000
<v Speaker 1>to ask you something. I hope you can share this

0:37:23.040 --> 0:37:27.600
<v Speaker 1>with us from a black media company perspective. You're dealing

0:37:27.600 --> 0:37:31.160
<v Speaker 1>You're dealing with a lot of I don't know if

0:37:31.160 --> 0:37:35.239
<v Speaker 1>it's white media or you know, big corporations. What would

0:37:35.280 --> 0:37:41.120
<v Speaker 1>you say is the biggest challenge in that industry that

0:37:41.160 --> 0:37:44.800
<v Speaker 1>you're going up against as a black owned like specifically

0:37:44.880 --> 0:37:49.799
<v Speaker 1>as black owned, what would you say is the biggest challenge. Yeah, So, look,

0:37:49.800 --> 0:37:53.279
<v Speaker 1>there's a bunch of different valuations about how big the

0:37:53.920 --> 0:37:57.440
<v Speaker 1>total advertising market is. But for the purpose of this conversation,

0:37:57.520 --> 0:38:00.359
<v Speaker 1>let's say it's two hundred and fifty billion dollars is right.

0:38:00.840 --> 0:38:04.120
<v Speaker 1>Out of that two hundred and fifty billion dollars, black

0:38:04.120 --> 0:38:07.480
<v Speaker 1>owned media gets one percent, So that's two point five

0:38:07.920 --> 0:38:10.600
<v Speaker 1>billion dollars. Right. So then when you go work with

0:38:10.680 --> 0:38:14.600
<v Speaker 1>big brands, they don't change their expectations about the quality

0:38:14.640 --> 0:38:16.520
<v Speaker 1>of work or what you can deliver based on the

0:38:16.560 --> 0:38:19.480
<v Speaker 1>fact that you're making one percent of the money. Right,

0:38:19.480 --> 0:38:22.080
<v Speaker 1>They have those same expectations. And so our biggest challenge

0:38:22.080 --> 0:38:25.600
<v Speaker 1>has been UM getting advertisers and brands to see us,

0:38:25.640 --> 0:38:28.560
<v Speaker 1>getting them to unlock the dollars so that we can

0:38:28.640 --> 0:38:31.600
<v Speaker 1>produce the content that we know that our culture needs

0:38:31.680 --> 0:38:35.400
<v Speaker 1>and revote has been UM a force to be reckoned with,

0:38:35.480 --> 0:38:37.640
<v Speaker 1>I would say over the last two years in terms

0:38:37.680 --> 0:38:41.000
<v Speaker 1>of helping brands understand that not only do they have

0:38:41.760 --> 0:38:45.959
<v Speaker 1>UM a social responsibility to UM spend more with black

0:38:45.960 --> 0:38:48.719
<v Speaker 1>owned media, but that the world has changed. Like back

0:38:48.719 --> 0:38:50.160
<v Speaker 1>in the days, you used to be able to just

0:38:50.200 --> 0:38:52.960
<v Speaker 1>make good products and people would pick you UM. Now

0:38:53.040 --> 0:38:56.160
<v Speaker 1>you have to have good products and purpose, or good

0:38:56.160 --> 0:38:59.040
<v Speaker 1>products and values, and those values have to be flushed

0:38:59.320 --> 0:39:02.239
<v Speaker 1>all the way through your business model. And so the

0:39:02.280 --> 0:39:04.359
<v Speaker 1>way I start to learn that lesson as I'm at

0:39:04.360 --> 0:39:07.680
<v Speaker 1>a conference and I'm looking at five tables of bottled water,

0:39:08.480 --> 0:39:10.000
<v Speaker 1>and the woman walks up to me. As I'm trying

0:39:10.040 --> 0:39:12.239
<v Speaker 1>to choose which bottle of woman get, she says, don't

0:39:12.239 --> 0:39:15.520
<v Speaker 1>get that bottled water. That's Betsy Devoces water. Right, all

0:39:15.600 --> 0:39:18.440
<v Speaker 1>water isn't created equal because the person on top of

0:39:18.480 --> 0:39:21.640
<v Speaker 1>that does not have your values. And so so much

0:39:21.680 --> 0:39:23.319
<v Speaker 1>of what we're doing is trying to get brands to

0:39:23.400 --> 0:39:27.000
<v Speaker 1>understand you might have a great product, but people also

0:39:27.040 --> 0:39:30.440
<v Speaker 1>care about your values. Your investors care about your values,

0:39:30.520 --> 0:39:33.839
<v Speaker 1>your employees care about your values, and your consumers care

0:39:33.840 --> 0:39:36.360
<v Speaker 1>about your values. And then one of the number, you know,

0:39:36.480 --> 0:39:38.480
<v Speaker 1>top things that they care about is how brands are

0:39:38.520 --> 0:39:41.680
<v Speaker 1>dealing with racial equity and racial injustice. And so we

0:39:41.800 --> 0:39:45.080
<v Speaker 1>just keep ringing that alarm, helping brands understand that their

0:39:45.160 --> 0:39:47.000
<v Speaker 1>job has changed. No longer do you just get to

0:39:47.040 --> 0:39:49.040
<v Speaker 1>hit your numbers, but now you've got to hit your

0:39:49.120 --> 0:39:51.520
<v Speaker 1>numbers and help create the world that your consumers and

0:39:51.560 --> 0:39:54.560
<v Speaker 1>investors want to live in. UM. And through that, we've

0:39:54.560 --> 0:39:58.680
<v Speaker 1>been very successful at unlocking dollars. The key last pieces

0:39:58.640 --> 0:40:00.319
<v Speaker 1>that I want to say about that, but because I've

0:40:00.320 --> 0:40:02.440
<v Speaker 1>been doing this for ten fifteen years and it's never worked,

0:40:02.680 --> 0:40:07.319
<v Speaker 1>when George Floyd was murdered, it shifted the algorithm. And

0:40:07.360 --> 0:40:10.120
<v Speaker 1>so once you have that and everybody is on pause,

0:40:10.200 --> 0:40:12.359
<v Speaker 1>and now we can all see that maybe this thing

0:40:12.400 --> 0:40:15.960
<v Speaker 1>called systemic racism really does exist. UM, that opens the

0:40:16.040 --> 0:40:19.560
<v Speaker 1>door for these new conversations. And so look, we've got

0:40:19.560 --> 0:40:26.759
<v Speaker 1>great brand partners, you know, Target, State Farm, Pepsi, UM, McDonald's, Cadillac, UM,

0:40:26.880 --> 0:40:29.840
<v Speaker 1>brands who are truly invested in us because they're invested

0:40:29.840 --> 0:40:32.640
<v Speaker 1>in our culture and our community. And we just keep

0:40:32.680 --> 0:40:35.520
<v Speaker 1>looking for partners like that because they enabled us to

0:40:35.520 --> 0:40:38.680
<v Speaker 1>do the great work that we volt is trying to do. Now,

0:40:39.040 --> 0:40:41.160
<v Speaker 1>I'm so glad you mentioned that. Guys, We're gonna go

0:40:41.160 --> 0:40:46.640
<v Speaker 1>over time. I'm just gonna say it, so and you

0:40:46.640 --> 0:40:50.719
<v Speaker 1>didn't need that. I'm lit first before, just to make sure.

0:40:51.080 --> 0:40:54.120
<v Speaker 1>Let me make sure she's not gonna that. Okay, Okay,

0:40:54.200 --> 0:40:57.320
<v Speaker 1>let me try and you sink a big bite too,

0:40:59.040 --> 0:41:04.399
<v Speaker 1>are we? Okay? Is not doing so? And I don't

0:41:04.440 --> 0:41:08.720
<v Speaker 1>eat a lot of imitation crab thirty years ago, thirty

0:41:08.800 --> 0:41:14.160
<v Speaker 1>year old resciping. Okay, you don't have to, but you

0:41:14.200 --> 0:41:19.239
<v Speaker 1>know what it is, your wealth of knowledge. Um, the

0:41:19.239 --> 0:41:21.200
<v Speaker 1>omelet is really good. I'm not gonna lie. I will

0:41:21.200 --> 0:41:27.360
<v Speaker 1>finish the omelet everybody. Um, But while I have you here, Um,

0:41:27.440 --> 0:41:31.319
<v Speaker 1>I've had different influencers come on the show and they

0:41:31.400 --> 0:41:36.760
<v Speaker 1>all said that after the George Floyd situation happened, all

0:41:36.800 --> 0:41:39.880
<v Speaker 1>of the advertisers, you know, they make their money from advertising,

0:41:40.680 --> 0:41:43.080
<v Speaker 1>we're seeking them out and they made the most money

0:41:43.080 --> 0:41:47.400
<v Speaker 1>they had ever made during that error. Is there a

0:41:47.440 --> 0:41:49.839
<v Speaker 1>part of you that's like a love hate relationship with

0:41:49.920 --> 0:41:52.759
<v Speaker 1>that where it's like, Wow, we waited all this time

0:41:52.760 --> 0:41:57.440
<v Speaker 1>and it took this huge, you know, event to happen

0:41:57.600 --> 0:41:59.880
<v Speaker 1>for us to actually get a bump. And do you

0:42:00.040 --> 0:42:03.600
<v Speaker 1>see a bump in advertising now? Is it more than

0:42:03.680 --> 0:42:07.840
<v Speaker 1>one percent? Yeah? So essentially what happened is last year

0:42:08.239 --> 0:42:11.880
<v Speaker 1>in March, and I'll give Byron Allen um credit. Byron

0:42:11.880 --> 0:42:16.520
<v Speaker 1>Allen starts suing companies for being racist. That creates this

0:42:16.880 --> 0:42:21.360
<v Speaker 1>wave um where brands become more afraid of the PR

0:42:21.440 --> 0:42:24.960
<v Speaker 1>crisis UM than they do of making commitments to black media.

0:42:25.040 --> 0:42:26.840
<v Speaker 1>So what they all start doing is making commitments to

0:42:26.880 --> 0:42:29.400
<v Speaker 1>sound like black media is only one percent of our spend,

0:42:29.440 --> 0:42:31.400
<v Speaker 1>We're gonna take it to two percent of our spend

0:42:31.840 --> 0:42:35.719
<v Speaker 1>next year and then three, four or five percent. And

0:42:35.760 --> 0:42:38.239
<v Speaker 1>so what's happening in my market right now is I'm

0:42:38.280 --> 0:42:40.440
<v Speaker 1>in a market that is growing for the five x

0:42:40.520 --> 0:42:43.320
<v Speaker 1>over the course of the next four years. Black owned

0:42:43.320 --> 0:42:46.480
<v Speaker 1>media is now growing like a tech stock, which is

0:42:46.480 --> 0:42:48.520
<v Speaker 1>why you see us being able to do all of

0:42:48.560 --> 0:42:51.200
<v Speaker 1>the things that we do Revolt had you know. Look,

0:42:51.400 --> 0:42:55.160
<v Speaker 1>I've set these numbers publicly so I can say them here. Um.

0:42:55.360 --> 0:42:59.680
<v Speaker 1>Last year advertising business grew three x, my digital advertising

0:42:59.680 --> 0:43:09.680
<v Speaker 1>business grew five x. Are you publicly public profits as

0:43:09.719 --> 0:43:13.160
<v Speaker 1>a CEO or or no. I know that I'm asking

0:43:13.360 --> 0:43:16.600
<v Speaker 1>very invasive question. The real answer to that is always

0:43:17.040 --> 0:43:20.279
<v Speaker 1>what you choose to negotiate and where you put value right.

0:43:20.480 --> 0:43:22.680
<v Speaker 1>So the core three things that I think that as

0:43:22.719 --> 0:43:26.160
<v Speaker 1>a CEO you're negotiating a salary, bonus and equity, and

0:43:26.239 --> 0:43:31.360
<v Speaker 1>everybody's gonna choose which one is more. I have a

0:43:31.400 --> 0:43:36.960
<v Speaker 1>feeling I know which way you do. I really genuinely

0:43:37.120 --> 0:43:42.080
<v Speaker 1>enjoyed having you here because you expose like so many

0:43:42.120 --> 0:43:46.040
<v Speaker 1>different facets that I'm not even used to having on

0:43:46.080 --> 0:43:50.560
<v Speaker 1>this show, from education and the values there. Um. There

0:43:50.600 --> 0:43:53.400
<v Speaker 1>was one other questions I had that was gonna I'm

0:43:53.440 --> 0:43:56.520
<v Speaker 1>gonna try to smack me. Yeah, you know what, it's

0:43:56.560 --> 0:43:58.839
<v Speaker 1>It's good because it's like we're learning so much. Oh,

0:43:58.880 --> 0:44:02.240
<v Speaker 1>that's what I wanted to say. You came from advertising

0:44:03.120 --> 0:44:07.920
<v Speaker 1>and then you're the CEO revolt. You know, from a

0:44:08.000 --> 0:44:12.239
<v Speaker 1>perspective like after hearing your story, makes perfect sense how

0:44:12.280 --> 0:44:14.600
<v Speaker 1>they chose me and why they chose you because you're

0:44:14.640 --> 0:44:16.520
<v Speaker 1>like the triple threat. You're like the girl like ca

0:44:16.680 --> 0:44:18.800
<v Speaker 1>seing dance model. You know, like you couldn't do it

0:44:18.880 --> 0:44:22.960
<v Speaker 1>all because you understand the language of the advertising perspective

0:44:23.640 --> 0:44:26.760
<v Speaker 1>and you understand the language you know, the media side.

0:44:26.760 --> 0:44:30.440
<v Speaker 1>So you're you, Hey, I appreciate um the way you

0:44:30.520 --> 0:44:33.560
<v Speaker 1>said that, and thank you, honored um. But you literally,

0:44:33.600 --> 0:44:36.160
<v Speaker 1>like any interview that I'm in, that's exactly what I

0:44:36.160 --> 0:44:38.600
<v Speaker 1>would say that what has made me unique is that

0:44:38.640 --> 0:44:41.120
<v Speaker 1>I started on the client side, that Johnson and Johnson,

0:44:41.400 --> 0:44:43.279
<v Speaker 1>and so I have an inkling of what brands and

0:44:43.320 --> 0:44:46.359
<v Speaker 1>advertisers want. Then I went to the creative agency side

0:44:46.400 --> 0:44:49.360
<v Speaker 1>and learned the power of ideas and creative content. And

0:44:49.400 --> 0:44:51.880
<v Speaker 1>then I want to work for Cathy Hughes where she

0:44:52.000 --> 0:44:54.240
<v Speaker 1>gave me her and Alfred Ligganns gave me a digital

0:44:54.280 --> 0:44:56.759
<v Speaker 1>media business to run. I never ran digital, didn't know

0:44:56.760 --> 0:44:58.600
<v Speaker 1>how to run. They gave me digital business to run.

0:44:58.640 --> 0:45:00.960
<v Speaker 1>I never had no clue what I was doing. But

0:45:01.000 --> 0:45:04.200
<v Speaker 1>then I learned digital and I learned media, and so yes,

0:45:04.280 --> 0:45:07.160
<v Speaker 1>now I get to see the client perspective, the advertising

0:45:07.160 --> 0:45:10.600
<v Speaker 1>agency perspective, and the media perspective. And I believe that

0:45:10.600 --> 0:45:26.520
<v Speaker 1>that lens is what makes my lens unique from others. Yeah. Now,

0:45:26.800 --> 0:45:30.040
<v Speaker 1>you being young, you you have a wealth of experience,

0:45:30.040 --> 0:45:32.120
<v Speaker 1>so I'm pretty sure it doesn't really matter. But do

0:45:32.160 --> 0:45:36.640
<v Speaker 1>you ever feel that you're being young has had its hindrances,

0:45:36.680 --> 0:45:40.440
<v Speaker 1>Like for sure, like what share? Yeah, the whole time? Um,

0:45:40.440 --> 0:45:44.160
<v Speaker 1>so you have to imagine, um, you know, and these

0:45:44.200 --> 0:45:47.239
<v Speaker 1>titles will mean nothing. Um. But I probably became a

0:45:47.280 --> 0:45:50.680
<v Speaker 1>group account director at the agency at twenty six. Again,

0:45:50.719 --> 0:45:54.040
<v Speaker 1>I became the president of an agency at thirty UM.

0:45:54.080 --> 0:45:55.480
<v Speaker 1>And you have to imagine that a lot of the

0:45:55.520 --> 0:45:59.879
<v Speaker 1>people who worked for me were older, with a lot

0:46:00.080 --> 0:46:02.799
<v Speaker 1>or lived experience in the space, and so figuring out

0:46:02.840 --> 0:46:06.000
<v Speaker 1>how to be a leader who um could rally people

0:46:06.000 --> 0:46:09.719
<v Speaker 1>who were younger but most importantly older to respect you

0:46:09.880 --> 0:46:12.480
<v Speaker 1>enough to follow. For me, leadership is about followership, right,

0:46:12.560 --> 0:46:15.800
<v Speaker 1>So earning followship as a young kid was really difficult.

0:46:16.160 --> 0:46:19.400
<v Speaker 1>And then UM, walking into clients and convincing them that

0:46:19.400 --> 0:46:21.799
<v Speaker 1>they should give you tens of millions of dollars to

0:46:21.840 --> 0:46:24.120
<v Speaker 1>make commercials and that you were the leader to help

0:46:24.239 --> 0:46:27.799
<v Speaker 1>drive that business also a very UM difficult thing. And

0:46:27.800 --> 0:46:31.399
<v Speaker 1>then the other piece that I'll say is internally, UM,

0:46:31.440 --> 0:46:34.080
<v Speaker 1>there's always this question of like what your motivation is,

0:46:34.400 --> 0:46:37.359
<v Speaker 1>because when people see you move up the chain as

0:46:37.440 --> 0:46:41.000
<v Speaker 1>quickly as I was fortunate enough to do, UM, there's

0:46:41.040 --> 0:46:43.880
<v Speaker 1>always this idea that you're not really here for the business.

0:46:43.880 --> 0:46:46.279
<v Speaker 1>You're just here for yourself. Oh yeah, yeah, like you're

0:46:46.320 --> 0:46:53.040
<v Speaker 1>not a life person, your temporary yeah exactly. And so again,

0:46:53.280 --> 0:46:57.200
<v Speaker 1>earning followership in that reality was really difficult. In fact,

0:46:57.520 --> 0:46:59.879
<v Speaker 1>even be doing things like this and being on this one,

0:47:00.000 --> 0:47:02.640
<v Speaker 1>the full podcast that you have is a newer thing

0:47:02.760 --> 0:47:05.960
<v Speaker 1>for me because in order to lead, in order to

0:47:06.080 --> 0:47:08.240
<v Speaker 1>prove to people that I wasn't there just to build

0:47:08.280 --> 0:47:12.279
<v Speaker 1>my brand, I stood in the background and pushed everybody ahead. Right.

0:47:12.320 --> 0:47:15.440
<v Speaker 1>It's not until you know, last year where I started

0:47:15.520 --> 0:47:17.319
<v Speaker 1>doing more to kind of step into the light. And

0:47:17.360 --> 0:47:19.400
<v Speaker 1>honestly don't love it, but I think it's part of

0:47:19.440 --> 0:47:21.280
<v Speaker 1>the assignment. And when you're the CEO of a brand,

0:47:21.280 --> 0:47:23.319
<v Speaker 1>you have to be the face of a brand. But

0:47:23.400 --> 0:47:26.120
<v Speaker 1>I spent my entire career hiding in the back so

0:47:26.160 --> 0:47:29.080
<v Speaker 1>that my teams knew that they were the most important thing,

0:47:29.120 --> 0:47:31.359
<v Speaker 1>and that the work was the most important thing, and

0:47:31.360 --> 0:47:35.120
<v Speaker 1>that it wasn't about building my personal brand. Wow wow,

0:47:35.600 --> 0:47:49.080
<v Speaker 1>So I'm um. So when it comes to leading a team, um,

0:47:49.120 --> 0:47:52.120
<v Speaker 1>and coming from advertising, I always tell people, I mean,

0:47:52.160 --> 0:47:54.799
<v Speaker 1>I've worked for myself for abundance of years, and I

0:47:54.800 --> 0:48:00.120
<v Speaker 1>always say people underestimate sales, financial literacy and sales. You know,

0:48:00.120 --> 0:48:02.680
<v Speaker 1>when you're running a business, everyone, no matter how big

0:48:02.719 --> 0:48:04.879
<v Speaker 1>the businesses, there's no cash flow problem. So I can

0:48:04.920 --> 0:48:08.240
<v Speaker 1>tell you I've seen all types of businesses, big and small.

0:48:08.320 --> 0:48:11.680
<v Speaker 1>Cash flow plays a critical role in whether they stay

0:48:11.680 --> 0:48:15.000
<v Speaker 1>alive month of money. But one thing people always look

0:48:15.080 --> 0:48:17.759
<v Speaker 1>down their nose on and sales. How much of your

0:48:17.840 --> 0:48:21.640
<v Speaker 1>role would you say the ability to sell played a huge,

0:48:21.680 --> 0:48:24.920
<v Speaker 1>like a role in it. I don't really know, but

0:48:25.160 --> 0:48:27.719
<v Speaker 1>I think that if you're an entrepreneur, the number one

0:48:27.760 --> 0:48:30.640
<v Speaker 1>thing you're doing is selling. I spend all of my

0:48:30.760 --> 0:48:33.920
<v Speaker 1>time selling to investors, trying to unlock hundreds of millions

0:48:33.960 --> 0:48:36.000
<v Speaker 1>of dollars so that we can tell black stories that

0:48:36.040 --> 0:48:38.400
<v Speaker 1>have not been told. I spent all of my time

0:48:38.440 --> 0:48:41.719
<v Speaker 1>sitting with brands and advertisers trying to unlock millions of

0:48:41.760 --> 0:48:44.440
<v Speaker 1>dollars so that we can keep the company open, feed

0:48:44.480 --> 0:48:48.000
<v Speaker 1>families and give UM people of color in this wonderfully

0:48:48.040 --> 0:48:50.799
<v Speaker 1>diverse group of company that we have UM, so that

0:48:50.840 --> 0:48:52.400
<v Speaker 1>they can feed their families and eat and we can

0:48:52.480 --> 0:48:55.680
<v Speaker 1>grow the business. I spend all of my time selling

0:48:55.719 --> 0:48:58.480
<v Speaker 1>to the media, telling our stories so that people are

0:48:58.480 --> 0:49:01.560
<v Speaker 1>paying attention to the work. That it's all sales in

0:49:01.560 --> 0:49:04.719
<v Speaker 1>my opinion, yeah, yeah, I agree. Agree. I'm so glad

0:49:04.760 --> 0:49:07.319
<v Speaker 1>you said that, because I feel like people under they

0:49:07.360 --> 0:49:10.040
<v Speaker 1>don't talk about it, and it's all sales. It's all sales.

0:49:10.200 --> 0:49:12.000
<v Speaker 1>You could have the best business on the planet. But

0:49:12.000 --> 0:49:14.399
<v Speaker 1>if you can't tell that story, if you can't get

0:49:14.400 --> 0:49:17.400
<v Speaker 1>people excited about the work that you're doing, um a

0:49:17.440 --> 0:49:19.600
<v Speaker 1>little flounder, right, you won't be able to unlock the

0:49:19.640 --> 0:49:21.600
<v Speaker 1>dollars that you need for the mission that you're trying

0:49:21.600 --> 0:49:25.600
<v Speaker 1>to accomplish. Now, you sell the investors, correct. So when

0:49:26.200 --> 0:49:28.320
<v Speaker 1>you you run a team, I try I'm trying to

0:49:28.400 --> 0:49:30.040
<v Speaker 1>imagine what a day in the life of you is.

0:49:30.120 --> 0:49:32.640
<v Speaker 1>I stopped your Instagram. Okay, so I know you swim

0:49:32.680 --> 0:49:35.719
<v Speaker 1>in the morning like I did the cybers talking like

0:49:35.760 --> 0:49:39.360
<v Speaker 1>how girls do it. I've been I've been talking for

0:49:39.360 --> 0:49:44.040
<v Speaker 1>about three months okay, okay, so um, so when you're

0:49:44.120 --> 0:49:46.960
<v Speaker 1>running a team, um, and I'm just trying to envision

0:49:47.000 --> 0:49:48.480
<v Speaker 1>your life because I've been trying to do it for

0:49:48.480 --> 0:49:51.560
<v Speaker 1>a couple of months now. So besides the swimming in

0:49:51.600 --> 0:49:55.520
<v Speaker 1>the mornings, which you seem to be very passionate about, um,

0:49:56.360 --> 0:49:59.239
<v Speaker 1>do you have to like does your advertising team have

0:49:59.320 --> 0:50:00.960
<v Speaker 1>to come to you in this is how much you sold?

0:50:00.960 --> 0:50:02.759
<v Speaker 1>And you're like, you better sell it better? You know,

0:50:02.760 --> 0:50:05.320
<v Speaker 1>we're having a problem with I don't want say Target

0:50:05.320 --> 0:50:07.279
<v Speaker 1>because Target has definitely been stepping up their game, but

0:50:07.360 --> 0:50:09.759
<v Speaker 1>like some advertiser that's like hard to close. Do you

0:50:09.840 --> 0:50:13.120
<v Speaker 1>like stepping in like micromanage a little bit? I don't

0:50:13.120 --> 0:50:15.920
<v Speaker 1>want to say micromanagement, not a micromanager. Or do you

0:50:15.960 --> 0:50:19.360
<v Speaker 1>like say something like is there like a text or

0:50:19.400 --> 0:50:22.560
<v Speaker 1>something I want to know? In general? The way that

0:50:22.560 --> 0:50:25.200
<v Speaker 1>I would say it is, um, I try to build

0:50:25.400 --> 0:50:30.600
<v Speaker 1>empowered teams. I'm super and have empowered leaders, and I'm

0:50:30.600 --> 0:50:33.320
<v Speaker 1>super passionate about that for all people of all colors

0:50:33.320 --> 0:50:36.280
<v Speaker 1>and all walks of life. But I'm specifically passionate about

0:50:36.280 --> 0:50:40.279
<v Speaker 1>it for people of color and women because oftentimes where

0:50:40.600 --> 0:50:42.880
<v Speaker 1>when they're in these other companies, they don't get to

0:50:42.920 --> 0:50:45.600
<v Speaker 1>take their shot. You don't know if your ideas are

0:50:45.640 --> 0:50:47.680
<v Speaker 1>good if no one ever lets you get your idea

0:50:47.760 --> 0:50:50.920
<v Speaker 1>off the ground. And so I try to create a

0:50:50.960 --> 0:50:53.000
<v Speaker 1>space that gives people for the ground to kind of

0:50:53.040 --> 0:50:56.120
<v Speaker 1>understand what they're capable of. And so I'm blessed. We

0:50:56.120 --> 0:50:59.239
<v Speaker 1>have an incredible sales leader at Revolting name Mike Roach.

0:50:59.320 --> 0:51:02.440
<v Speaker 1>He and his team are doing a phenomenal job. And

0:51:02.480 --> 0:51:04.560
<v Speaker 1>so I stay out of Mike's business. Mike lets me

0:51:04.600 --> 0:51:06.400
<v Speaker 1>know when he needs me, if he needs me, if

0:51:06.400 --> 0:51:08.879
<v Speaker 1>it's a CEO, the CEO conversation that has to be had.

0:51:08.960 --> 0:51:11.960
<v Speaker 1>If it's a CMO this, you know, CEO conversation that

0:51:12.000 --> 0:51:14.879
<v Speaker 1>needs to be had, he'll call me big pitches, He'll

0:51:14.920 --> 0:51:17.120
<v Speaker 1>call me. He also knows that I have lots of

0:51:17.160 --> 0:51:19.560
<v Speaker 1>relationships on that side, so they are potentially doors I

0:51:19.600 --> 0:51:22.440
<v Speaker 1>can help him get into. But that team is doing

0:51:22.480 --> 0:51:24.880
<v Speaker 1>what they're doing, and I will take zero of their credit.

0:51:24.880 --> 0:51:28.600
<v Speaker 1>They're phenomenal. So my last question and then we'll I'm

0:51:28.600 --> 0:51:34.120
<v Speaker 1>gonna ask you many questions once we're done. Um, you

0:51:34.160 --> 0:51:40.960
<v Speaker 1>have a hundred I would say hundred staff. I'm assuming, right, Okay, Um,

0:51:41.000 --> 0:51:44.560
<v Speaker 1>out of all little staff, how many would you say

0:51:45.040 --> 0:51:49.759
<v Speaker 1>have a college degree? I don't know because I've never

0:51:49.800 --> 0:51:52.080
<v Speaker 1>looked at it. But here's what I'll say. I said

0:51:52.080 --> 0:51:55.160
<v Speaker 1>all the time that revolt is streets and sweets. We

0:51:55.320 --> 0:51:59.319
<v Speaker 1>have people who sweets, meaning like the boardroom, some people

0:51:59.360 --> 0:52:01.359
<v Speaker 1>who may become from more of my background. Right, So

0:52:01.400 --> 0:52:03.719
<v Speaker 1>you've got Um, when I look at my executive team,

0:52:03.719 --> 0:52:06.920
<v Speaker 1>you've got people from Harvard and Stanford and Duke and U. C.

0:52:07.120 --> 0:52:09.480
<v Speaker 1>L a UM. But you also have people who never

0:52:09.560 --> 0:52:12.880
<v Speaker 1>graduated from college. You also have people who sold drugs

0:52:12.920 --> 0:52:15.360
<v Speaker 1>before this. You also have people who came from the nightlife,

0:52:15.360 --> 0:52:18.000
<v Speaker 1>and I think, or I believe and I know that

0:52:18.040 --> 0:52:20.880
<v Speaker 1>what makes for VOTES special is that we are figuring

0:52:20.920 --> 0:52:23.040
<v Speaker 1>out that balance every day. There's a lot of companies

0:52:23.040 --> 0:52:24.759
<v Speaker 1>who are trying to do work for the culture and

0:52:24.760 --> 0:52:26.600
<v Speaker 1>they're just sweets. There's a lot of people are trying

0:52:26.600 --> 0:52:28.800
<v Speaker 1>to do work for the culture and they're just streets.

0:52:29.120 --> 0:52:32.239
<v Speaker 1>It is this combination of streets and sweets UM that

0:52:32.280 --> 0:52:34.120
<v Speaker 1>makes us unique and special. And so I don't know

0:52:34.120 --> 0:52:39.160
<v Speaker 1>about what it is throughout the entire organization. Basically, I'm

0:52:39.160 --> 0:52:41.760
<v Speaker 1>glad to know that there's opportunities for us regular folks

0:52:41.800 --> 0:52:47.120
<v Speaker 1>guys out there. Look our chief brand Officer, Dion um Graham,

0:52:47.200 --> 0:52:50.120
<v Speaker 1>who is UM one of my closest business partners on

0:52:50.160 --> 0:52:52.960
<v Speaker 1>this brand. Dion dropped out of college. UM. You know,

0:52:53.040 --> 0:52:55.000
<v Speaker 1>he'll tell his story. Doon dropped out of college to

0:52:55.040 --> 0:52:58.120
<v Speaker 1>sell drugs, went into the nightlife, started working for Shanky's

0:52:58.120 --> 0:53:01.399
<v Speaker 1>our cheap brand officer. Right. And so for us, it

0:53:01.440 --> 0:53:04.799
<v Speaker 1>is not about UM. It does not have to be

0:53:04.840 --> 0:53:08.520
<v Speaker 1>about education. It's about your taste, profile, who you are,

0:53:08.600 --> 0:53:10.200
<v Speaker 1>the work you're trying to do. Are you committed to

0:53:10.239 --> 0:53:11.920
<v Speaker 1>this mission where we're trying to shift in there that

0:53:12.040 --> 0:53:14.800
<v Speaker 1>for black people globally, Um, do you have a lived

0:53:14.840 --> 0:53:17.520
<v Speaker 1>experience that can help us move this business in a

0:53:17.560 --> 0:53:19.799
<v Speaker 1>phenomenal way. And some of those people are gonna go

0:53:19.920 --> 0:53:21.920
<v Speaker 1>to Harvard or have gone to Harvard, and some of

0:53:21.920 --> 0:53:24.799
<v Speaker 1>them would have never seen a college campus in their life. Right, Yeah, Yeah,

0:53:25.600 --> 0:53:28.520
<v Speaker 1>I love it. I love it. I'm so glad that

0:53:28.680 --> 0:53:31.319
<v Speaker 1>you came out because I was I was like, I

0:53:31.320 --> 0:53:32.759
<v Speaker 1>don't know if he's gonna do it. Then I was

0:53:32.800 --> 0:53:37.200
<v Speaker 1>self conscious of our studio. I'm so so relieved to

0:53:37.239 --> 0:53:40.839
<v Speaker 1>have met you again. From the stalking of the profiles

0:53:40.880 --> 0:53:43.360
<v Speaker 1>to the titles, it was it was a bit of

0:53:43.400 --> 0:53:46.520
<v Speaker 1>a roller coaster for me. And I'm so happy to

0:53:46.520 --> 0:53:49.440
<v Speaker 1>hear that did he sounds exactly like what I've imagined

0:53:49.480 --> 0:53:51.800
<v Speaker 1>him to be. I'm sure. I'm sure there's a Bravado

0:53:51.840 --> 0:53:55.200
<v Speaker 1>that I've also imagined. You know, when I was young,

0:53:55.239 --> 0:53:57.239
<v Speaker 1>I remember always saying, I want to be a mobile,

0:53:57.280 --> 0:53:58.480
<v Speaker 1>I want to be like Diddy. I want to be

0:53:58.560 --> 0:54:01.280
<v Speaker 1>like Russell Simmons. You know, they would wear these white suits,

0:54:01.320 --> 0:54:04.279
<v Speaker 1>and you know, I just I always thought they were

0:54:04.320 --> 0:54:06.719
<v Speaker 1>just so impressive. And I've bumped into Diddy in l

0:54:06.760 --> 0:54:07.839
<v Speaker 1>A when I was younger, and I was like, oh,

0:54:07.840 --> 0:54:09.640
<v Speaker 1>I'm not big enough to meet him yet, so you

0:54:09.680 --> 0:54:11.920
<v Speaker 1>know when I thought, well, you know, work with him

0:54:11.960 --> 0:54:15.640
<v Speaker 1>or what have you. Um, but it's great to hear that.

0:54:15.960 --> 0:54:19.280
<v Speaker 1>You know, Revolt has done what it's done, and Diddy

0:54:19.360 --> 0:54:21.480
<v Speaker 1>has done what he's done, and you have done what

0:54:21.600 --> 0:54:26.080
<v Speaker 1>you've done, and it's amazing and impressive that you came

0:54:26.120 --> 0:54:30.520
<v Speaker 1>from humble beginnings and here you are one of the

0:54:30.560 --> 0:54:34.839
<v Speaker 1>top young executives. Thank you for that, young credit, young

0:54:35.800 --> 0:54:39.080
<v Speaker 1>young Well, thank you for joining me on another episode

0:54:39.080 --> 0:54:42.160
<v Speaker 1>of Eating wall Bro. Please feel free to come by

0:54:42.239 --> 0:54:46.200
<v Speaker 1>and eat real Jamaican food with me and not invitation

0:54:46.360 --> 0:54:51.239
<v Speaker 1>crab homelets. I want to say thank you for having me.

0:54:51.360 --> 0:54:54.520
<v Speaker 1>I think, Um, for me, this conversation is refreshing. It's

0:54:54.560 --> 0:54:57.239
<v Speaker 1>like you get tons of interviews and you never know

0:54:57.320 --> 0:54:59.840
<v Speaker 1>what the conversation is going to be. But I definitely

0:54:59.840 --> 0:55:02.800
<v Speaker 1>think we had a fresh conversation. I think, um, even

0:55:02.840 --> 0:55:05.480
<v Speaker 1>for me. Right, I'm here to serve, but I think

0:55:05.520 --> 0:55:08.520
<v Speaker 1>that this platform also gives me an opportunity to say

0:55:08.520 --> 0:55:10.560
<v Speaker 1>things that I don't get to say in other places. Literally,

0:55:10.600 --> 0:55:13.200
<v Speaker 1>you got my salary on my mouth breast beyond that,

0:55:13.280 --> 0:55:15.080
<v Speaker 1>you just gave me the opportunity to say things that

0:55:15.120 --> 0:55:17.840
<v Speaker 1>I don't always get to say. And so um sharing

0:55:17.920 --> 0:55:22.400
<v Speaker 1>you on celebrating you, love the studio, love with your building.

0:55:22.680 --> 0:55:26.320
<v Speaker 1>Keep going, Queen, We're here to help. Thank you. I

0:55:26.440 --> 0:55:30.239
<v Speaker 1>appreciate you saw. Maybe we'll be on Revolt one day. Okay,

0:55:30.360 --> 0:55:33.839
<v Speaker 1>you know, maybe you never know. All Right, Piece out

0:55:33.920 --> 0:55:41.640
<v Speaker 1>y'all for more eating while broke from I Heart Radio

0:55:41.719 --> 0:55:44.319
<v Speaker 1>and The Black Effect, Visit the I Heart Radio app,

0:55:44.400 --> 0:55:50.440
<v Speaker 1>Apple podcast, or wherever you listen to your favorite shows.