WEBVTT - Here is how Google Chrome's new ad blocking feature works

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<v Speaker 1>I'm Rich Demiro and this is Rich on Tech Daily. Well,

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<v Speaker 1>today is the day when Google's Chrome browser starts to

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<v Speaker 1>block ads on the Internet. And you might be thinking

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<v Speaker 1>to yourself, well, that sounds kind of crazy. Doesn't Google

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<v Speaker 1>run one of the biggest ad networks online? Yes, but

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<v Speaker 1>here's what they're trying to do. They're trying to block

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<v Speaker 1>those annoying ads, the ones that get in your way

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<v Speaker 1>of reading, the ones that block your entire website, And

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<v Speaker 1>those are the ads that they're going to try to

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<v Speaker 1>stop in an effort to make advertisers find ways of

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<v Speaker 1>reaching us better.

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<v Speaker 2>So let's see. There's a thing called the Coalition for

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<v Speaker 2>Better Ads.

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<v Speaker 1>This is an industry group that is focused on making

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<v Speaker 1>the user experience of online advertising better. And I'm kind

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<v Speaker 1>of laughing, because, yes, there are good ads out there,

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<v Speaker 1>and we appreciate when we are reached with good ads,

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<v Speaker 1>but we've been bombarded with so many bad ads over

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<v Speaker 1>the years that we just kind of want to avoid

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<v Speaker 1>them all together. They've come up with something called the

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<v Speaker 1>Better Ads Standards, and what they did was they looked

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<v Speaker 1>at all the different types of ads that are found

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<v Speaker 1>online and they.

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<v Speaker 2>Came up with the twelve worst types of ads.

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<v Speaker 1>Those include pop up ads on the desktop, auto play

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<v Speaker 1>video ads with sound, large sticky ads that you can't

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<v Speaker 1>get rid of, and on mobile of course pop up ads,

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<v Speaker 1>post sitle ads with a countdown density, ads.

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<v Speaker 2>Which take up more than thirty percent of the screen.

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<v Speaker 1>Flashing animated ads, and full screen scrollover.

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<v Speaker 2>Ads, just to name a few.

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<v Speaker 1>So those are the types of ads that Chrome is

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<v Speaker 1>going to start blocking by default.

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<v Speaker 2>And what happens is every site will get sort of.

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<v Speaker 1>A rating, so it'll be a passing rating, a warning,

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<v Speaker 1>or a failing and if a site gets to a

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<v Speaker 1>failing rating, basically, Google's going to start blocking.

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<v Speaker 2>That site's ads.

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<v Speaker 1>Now, all this stuff is happening in the background, you

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<v Speaker 1>don't really need to know about any of that. All

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<v Speaker 1>you're gonna notice is that you're going to start seeing

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<v Speaker 1>some places where ads should be. But you're gonna get

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<v Speaker 1>a message saying that ad blocking has occurred, as well

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<v Speaker 1>as an option to disable that setting and allow ads

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<v Speaker 1>on that site. So Google's ad filter is going to

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<v Speaker 1>check if a page belongs to a site that fails

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<v Speaker 1>these standards. And it's not just it's not just like

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<v Speaker 1>random advertisers.

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<v Speaker 2>Google is including all ad.

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<v Speaker 1>Providers, or many ad providers, including their own ad platforms,

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<v Speaker 1>which is ad Sense.

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<v Speaker 2>And double Click. So as a regular person that's using Chrome,

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<v Speaker 2>what should you do? Well? Personally, I would.

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<v Speaker 1>Disable this altogether, That's what I would do, because this

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<v Speaker 1>is very picky and choosy. So Google's not saying we're

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<v Speaker 1>blocking all ads, We're just blocking annoying ads.

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<v Speaker 2>So what does that mean?

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<v Speaker 1>That means something different to every single person out there.

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<v Speaker 1>Maybe I don't like ads tracking me and this doesn't

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<v Speaker 1>really mention anything about privacy, which is what happens when

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<v Speaker 1>you go to a website like Amazon, you look at

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<v Speaker 1>something and next thing you know, that ad follows you

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<v Speaker 1>around the Internet for the next fifteen websites that you visit.

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<v Speaker 1>Doesn't really say anything about that. So what I do

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<v Speaker 1>is I disable these default Chrome settings that block ads,

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<v Speaker 1>and I would do something on my own. So there

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<v Speaker 1>are lots of add ons you can get for your

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<v Speaker 1>computer or your phone that will help you protect your

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<v Speaker 1>privacy and block annoying ads as well. One of them

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<v Speaker 1>is called Duck Duck Go Privacy Essentials. That's kind of

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<v Speaker 1>an all in one that blocks a lot.

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<v Speaker 2>Of trackers and things.

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<v Speaker 1>One of the most popular ad blockers for nerds is

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<v Speaker 1>called you Block Origin, and the reason that nerds like

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<v Speaker 1>that one is because it's lightweight, it's simple. I believe

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<v Speaker 1>it's open source, but I'm not sure on that one,

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<v Speaker 1>but basically it works. It's very lightweight and nice.

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<v Speaker 2>Another really popular one is called ad block Plus.

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<v Speaker 1>So ad block plus works pretty much across all different

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<v Speaker 1>websites and browsers, and also your mobile phone so that

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<v Speaker 1>can work. And they also have things like content blockers

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<v Speaker 1>and Safari for your iPhone. And I'm testing something new

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<v Speaker 1>which is kind of like a system wide program called

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<v Speaker 1>stop ad and that one stops ads.

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<v Speaker 2>And trackers across your entire computer. So again, these are

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<v Speaker 2>some options that are out there for you. Maybe you

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<v Speaker 2>don't really care, so it doesn't really matter, just like

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<v Speaker 2>Chrome do its thing.

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<v Speaker 1>But the idea here is that everyone's experience online will

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<v Speaker 1>be better if these marketers are put in their place.

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<v Speaker 1>Thanks so much for listening. I'm Rich Demiro. If you

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<v Speaker 1>want to learn more, go to Rich on tech dot tv.

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<v Speaker 1>I'll talk to you next time.